
Branded & Booked (Steph Weber)
Explore every episode of Branded & Booked
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31 May 2022 | Ep 115 - Building a 7-figure future is possible for you with Alysse Godino | 00:31:59 | |
Would you believe me if I told you that you have the potential to be a millionaire? Well Rockstars, it’s possible. And today, Alysse Godino and I are talking all things wealth and how you, too, can be on the path to a 7-figure future. Alysse is a Money and Personal Finance Coach and the Founder and CEO of Saffron Money. Her mission is to provide access to wealth creation and help smart, ambitious women see a path to a 7-figure portfolio.
Connect with Alysse: Instagram: https://www.instagram.com/saffronmoney/ Website: https://www.saffronmoney.com/
Connect with Steph: Apply for The Authority Brands Framework Training: https://theweberco.com/application Read about our programs here: https://theweberco.com/all-programs | |||
17 Dec 2024 | EP 192: 2025 Predictions for STR | 00:18:41 | |
In this episode, I’m diving into my biggest STR predictions for 2025 and sharing practical ways to apply them to your business right now. You’ll learn about the 3 C’s of marketing and why they’re more important than ever in building trust, engaging your audience, and driving results. And finally, I’ll explain how reducing your reliance on third-party platforms can increase profits, deepen customer relationships, and set you up for long-term success. Enjoy the episode, and don’t forget to tag me when you listen so we can connect!
And don’t forget:
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22 Mar 2022 | Ep 105 - How your brand can help you become an employer of choice and a better boss with Kira La Forgia | 00:30:04 | |
If there is anything the pandemic has taught us, it’s that we now know what we like and dislike in an employer and that we CAN actually thrive in a new world of business ownership. Today’s episode is all about how you can leverage your brand to become an employer who has a line out the door of potential employees who would do just about anything to work with you! Kira La Forgia is a Human Resources and Growth Strategist who I have personally worked with and she is here to educate us on the impact your brand can have on becoming an employer of choice. Kira focuses on helping build up small businesses so that they can keep things lean and simple. Creating an environment where people want to work will bleed into your success in gaining clients. Your clients will want to come to you because they will want part of your mission to be entrenched in their brand as well.
Connect with Kira: Instagram: https://www.instagram.com/theparadigmm Free resources: https://the-paradigm.com/resources
Connect with Steph: Apply for The Authority Brands Framework Training: https://theweberco.com/application Read about our programs here: https://theweberco.com/all-programs | |||
23 Jul 2024 | EP 179: What the Hell Happened to Hospitality | 00:33:56 | |
Real talk: if you’re in the short-term rental industry, you’re also in the hospitality industry (point blank.) And to be profitable, you need to prioritize guest experiences. This means going beyond just offering a place to stay. It’s about creating memorable moments, ensuring seamless communication, maintaining cleanliness, and adding thoughtful touches that make guests feel special. Your ability to deliver on these fronts will set you apart from the competition and keep your rental booked and busy. The bottom line is we must keep hospitality at the forefront and when resolving guest issues. When we fail to make a guest feel heard and appreciated, we make them feel shame and uneasy. This episode was inspired by Will Guiarda’s new book, Unreasonable Hospitality. (I highly recommend you checking it out!) For STR branding and marketing LIVE trainings, join my free Facebook Group >>HERE. | |||
05 Sep 2023 | Ep 156: The number one marketing strategy to implement ASAP | 00:16:51 | |
In my 10+ years of being in the branding and marketing space, there is one crucial component that has been proven to nurture leads and increase sales.
Email marketing. (If this feels like a lot to implement right now, just think start by capturing email addresses to market to at another time!)
I’ve set up hundreds of email funnels at this point and the efforts pay off for a number of reasons. 1.) You can easily see who is watching, clicking, and where they are dropping off. 2.) It’s your (somewhat only) chance to re-engage and market to past and potential guests.
So how do you do this and where do you start? 1.) Listen to this podcast and DM me your questions so I can give you the resources and 2.) Set up your platform email platform. (We recommend using StayFi to capture email addresses!)
Enjoy this episode and make sure to tag us when you listen to @hostedbythewebers and @theweberco so we can connect.
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29 Dec 2020 | EP 45 - 5 lessons I learned in 2020 from my wins and losses | 00:21:42 | |
"Steph, 2020 was the year of direction and growth that you were hoping for." Rockstar, this is the first line of a letter that I wrote to my future self last year. And, wow. That line was spot-on. 2020 was a year of massive growth for myself and The Weber Co. But when I wrote that letter, I had no idea just how messy and transformative this past year would be. In this episode, I'm giving you an inside view of what it looked like for me to become a full-time entrepreneur and to do 170K in sales over the past year. Listen in to hear about not only the growth aspect but also the tough lessons I learned in 2020 that involved failure, hurt, and perseverance. After listening, I hope you walk away from this episode ready to tackle the new year that's right around the corner, feeling rooted in your future vision and ready to grow through any failures that might come your way. Here's to what 2021 has in store for all of us! Cheers rockstar! Connect with Steph: Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P Website - https://www.theweberco.com Email - steph@theweberco.com Instagram - https://www.instagram.com/theweberco/ | |||
30 Mar 2021 | Ep 58 - What it took to scale to 6 figures | 00:24:42 | |
Do you ever see 6-figure business owners talking about their dream lives and businesses on social media and find yourself thinking, "How am I ever going to get there?" Rockstar, if you answered yes, I want you to know I've been there. Along my business journey, I've experienced growing pains, major pivots, and now success beyond my wildest dreams. And today I'm opening up about all of it. Listen in as I share the 5 key elements that allowed The Weber Co. to scale to figures in 2020, during a pandemic and a pregnancy! My hope is that you'll walk away from this episode feeling inspired and knowing that you can cultivate your dream business and make a massive impact. Connect with Steph: | |||
30 Apr 2024 | Ep 173: 3 factors to consider aside from the numbers when selecting a short-term rental property | 00:17:54 | |
Let me preface by saying this: Yes, I know, the numbers are super important, but they just don’t tell the whole story.
Think about it this way, If we only considered the numbers, we wouldn’t be able to know if the STR would stand out in an increasingly saturated market, create a rave-worthy experience, or be a place guests can’t wait to return to year after year.
In short: numbers alone won’t tell you your expected ROI.
That’s exactly why in this episode I’m diving into the three key factors (from experience) that should 100% be considered when you’re in the market for a short-term rental property.
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12 Oct 2021 | Ep 83 - The unexpected challenges of business growth | 00:20:48 | |
Last week we talked about the massive growth The Weber Co. experienced over the last 18 months. And, Rockstar, I'd be lying if I didn't say that growth feels SO good. Who doesn't like popping open a bottle of champagne and celebrating their wins? But let's be real, entrepreneurship isn't all rainbows, butterflies, and champagne. And growth sure doesn't come without growing pains. That's why today, I'm getting real and raw and opening up about the challenges I've faced during this season of growth. Listen in as I open up about things like my experience with the 'the dark side' of time freedom (being in charge of your own schedule isn't all rainbows and butterflies either!) Plus, hear me chat about everything from overcoming my money mindset to avoiding negative energy from naysayers. Connect with Steph: | |||
19 Apr 2022 | Ep 109 - Planning maternity leave as a CEO with Kylie Kelly | 00:27:28 | |
Whether you are planning for maternity leave, a sabbatical, or an extended vacation, more than likely, you still need income rolling in. This week, we’re diving into the questions expecting entrepreneurs need to be asking to prepare their businesses for maternity leave and beyond. Join me and Kylie Kelly, Maternity Leave Coach and Podcast Host of This Mama Means Business as we chat about how she empowers her clients to plan the extended leave they envision.
Connect with Kylie: Instagram - https://www.instagram.com/_kylie_kelly_/ Sign up for The Pregnant CEO Virtual Summit - https://thepregnantceo.com/
Connect with Steph: Apply for The Authority Brands Framework Training: https://theweberco.com/application Read about our programs here: https://theweberco.com/all-programs | |||
29 Mar 2022 | Ep 106 - LIVE coaching session: how to increase sales & visibility | 00:31:44 | |
Have you ever wondered what my coaching sessions look like here at The Weber Co? Well today, I am giving you an inside look at one of my mini coaching sessions with a powerful member of our community, Chel Hinson. Chel is a Health and Wellness Coach focused on helping moms make their health and fitness a priority while they navigate motherhood. Listen in as we take a quick dive into Chel’s business strategy and answer a few of her questions that you may even have yourself like: “How can I create a multi-layered marketing strategy that keeps me in front of qualified leads?” or “How do I package my offers so I know, without a doubt, that I can help my clients achieve massive transformation?” My hope is that you find value in our conversation and are able to apply what you learn to your own business!
Connect with Chel: Instagram - https://www.instagram.com/chel.hinson/
Connect with Steph: Apply for The Authority Brands Framework Training: https://theweberco.com/application Read about our programs here: https://theweberco.com/all-programs | |||
19 Nov 2024 | EP 190: You’re missing THIS in your STR design & guest experience - Interview with Harshad and Ishita Lalan | 00:38:51 | |
Building wealth with real estate often starts with a small idea and grows into something much bigger. But when it comes to short-term rentals, it’s about more than just a place to stay—it’s about creating unforgettable experiences. That’s why I’m so excited to have Harshad and Ishita on the show. These two entrepreneurs are shaking things up in the short-term rental space by putting design and guest experience at the forefront. In today’s episode, we're diving into their incredible journey, how they rapidly scaled their portfolio, and their approach to creating spaces that guests rave about. Plus, we’ll talk about their experience navigating Hurricane Helene and what’s next for their business. Enjoy this episode, and make sure to tag us when you listen at @hostedbythewebers, @Ishita.interiors, @Harshad.interiors, and so we can connect. Join my Facebook Group: >>HERE.
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03 Sep 2024 | EP 183: The shift that led to multiple 6-figure businesses | 00:23:25 | |
Being a business owner of multiple six-figure companies has been…well, challenging (to say the least). And while I've had several mindset shifts and breakthrough moments from both mentors and personal experiences, there’s ONE in particular that has guided me through countless pivots. Let me tell you, it has been the biggest game-changer in how I approach every challenge and opportunity. Curious? Click play now to hear as I share this shift and how it can transform your entrepreneurial journey too. Enjoy this episode, and make sure to tag us when you listen to @hostedbythewebers and @theweberco so we can connect. Join our Facebook Group: >> HERE. | |||
15 Mar 2022 | Ep 104 - Permission to allow your brand to evolve | 00:17:23 | |
Your brand is designed to continue to grow and evolve as you grow and evolve. And I’ll let you in on a secret, there is no exception for The Weber Co. when it comes to this truth! We have experienced many pivots throughout the years and Drum roll please…today I am sharing with you our newest addition to how we are choosing to strategically help our clients! Listen in today for a special announcement of what massive shifts are on the horizon for The Weber Co. I’ll give you a hint: our clients have been asking us for this for a while now! So, gather round and get ready for the tea on what’s in store for our community of rockstars! Connect with Steph: Apply for The Authority Brands Framework Training: https://theweberco.com/application Read about our programs here: https://theweberco.com/all-programs | |||
23 Nov 2021 | Ep 89 - How much of YOU should be in your brand? | 00:24:18 | |
A question that I get all of the time is, "how much of 'me' should be in my brand?" Rockstars, you know that here at The Weber Co. we chat about the importance of prioritizing human connection all of the time. And here's the deal: If you want to cultivate real connections, you have to get real and raw with your audience. You can't just chat all business all of the time. But - I get it. Being vulnerable with your audience can feel scary at first. Sure, you want to show up authentically. But the last thing you want is to air all of your dirty laundry. It can be difficult to get started when you're just not sure where to draw the line. That's why today I'm breaking down how you can start to open up your audience. You'll walk away from this episode with the strategies you need to start showing up authentically for your audience so you can convert your followers into raving brand fans who know like, and trust you and can't resist investing in your product or service.
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03 Nov 2020 | EP 37 - Uncovering the Manifestation Trap with Jessica Gardner | 00:28:03 | |
When it comes to manifestation, we're often sold the idea that if we just hope and believe then we will receive the desires of our hearts. But when it comes down to it, there is SO much more to manifestation. If you want to attract and receive abundance in your business, you have to find a way to align your actions with your future vision. I know making this connection between your vision and the actions that you take is easier said than done. That's why today, I'm bringing mindset and personal development coach, Jessica Gardner on the show to chat about the most common manifestation mindset traps she sees entrepreneurs getting caught up in. She's sharing some strategies that have helped her and her clients break through those barriers so that they can open up to receiving the beautiful gifts that the universe has to offer them! As you're listening to today's episode, take a screenshot for your IG stories. Be sure to tag Jessica and I @theweberco and @jgraceandcompany! We'd love to hear from you and repost your share! Connect with Jessica: Instagram - https://www.instagram.com/jgraceandcompany/ Facebook - www.prettyvibetribe.com Grab Your Free gift! - www.JGraceandCompany.com Connect with Steph: Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P Website - https://www.theweberco.com Email - steph@theweberco.com Instagram - https://www.instagram.com/theweberco/ | |||
16 Feb 2023 | EP 135: How launching has worked for these three service-based businesses | 00:31:44 | |
Listen, I can tell you how effective live launching is all day (I mean it has taken us to nearly a million dollar company), but I want you to hear how it’s helped other entrepreneurs who have used our formula.
Enjoy this episode and make sure to tag @theweberco on stories when you're listening. Cheers! Save your seat to The 6-Figure Brand Evolution: https://www.theweberco.com/brand-evolution Connect with us on Instagram: https://instagram.com/theweberco Read about our programs here: https://theweberco.com/all-programs
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05 Nov 2024 | EP 189: Simplifying Direct Bookings with Gil Chan of Crafted Stays | 00:28:13 | |
If you’re a host wanting to gain control over your bookings, this episode is a must! Gil Chan, founder of Crafted Stays, shares how he helps hosts build high-converting direct booking sites in minutes—without all the tech headaches.. Click play to learn how you can create a direct booking site that performs well in search engines, so you can reduce dependency on OTAs! Listen in, and we'd love for you to tag us @hostedbythewebers and @craftedstays. Join our Free Community: >>HERE. | |||
27 Sep 2022 | EP 128: Make social media fun again with Marion Wagner | 00:27:21 | |
She went from 3 blog readers to partnerships with brands like Wayfair and Mablyene.
Former school psychologist, Marion Wagner joins me today in episode 128 of BRANDED! discussing her journey of success and making social media fun again.
And you want to know what’s really cool?
The game seriously changed for her when she stopped doing what everyone else was doing.
Taking “more action” wasn’t the answer (she was already posting 4-5 times per week. She leaned into her brand and used her true brand voice and tone to connect with the right audience.
Enjoy this episode. Connect with Steph: Steph@theweberco.com Read about our programs here: https://theweberco.com/all-programs
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06 Jul 2022 | Ep 117 - Preparing for the rest of 2022 as an entrepreneur | 00:15:07 | |
I'm sure you have noticed that the economy seems a little "shaky" for lack of better terms. In this episode, I share how you can prepare for the next 6-12 months in business during this time of change and growth (if you choose to look at it that way). Let me tell you, some of the most beautiful and innovative creations come from times of uncertainty like this. During this episode, I also share a part of my story, which I don't often share, hoping it will bring you grounding and inspiration. Don't forget to join the waitlist for the Legendary Brands Society Launch Party, where we will be giving away prizes and granting founder member pricing and bonuses to our attendees! Join here https://www.theweberco.com/lbs-waitlist Connect with Steph:
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22 Sep 2020 | EP 31 - Price, Packaging, and Positioning: an honest conversation on standing firm | 00:19:07 | |
Let's talk pricing! If you're a service provider, I would bet that at some point you've felt a little unsure about your pricing structure. Perhaps you've been tempted to lower your prices because you don't recognize the value that you bring to the table. Maybe you think it's the only way to attract more clients, but I'm here to tell you that it's not! If you're struggling and looking for a sign that it's okay to stand firm in your pricing then today's episode is for you. I'm diving into the factors that influence pricing and packaging models for service-based entrepreneurs. Plus, I'm unpacking scarcity vs. abundance mindset and how that affects your ability to step into your power and charge what you're worth. Connect with Steph: Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P Website - https://www.theweberco.com Email - steph@theweberco.com Instagram - https://www.instagram.com/theweberco/ | |||
28 Jul 2020 | EP 23 - Mastering Mindset with Brad Brockbank | 00:30:24 | |
Is your daily mindset work falling flat? Maybe you find yourself walking away from your journal saying things like, "I don't feel like those positive affirmations I wrote down are actually sticking." or "I'm working so hard. Why won't my limiting beliefs budge?" If this sounds like you then you need to press play and meet Brad Brockbank. Brad is a Mindset Mechanic and a master of motivation, synergy, and helping Entrepreneurs break through the mental barriers that anchor their progress on the road to success. Listen in as Brad and I discuss mindset and entrepreneurship. He's sharing some of the most common mindset roadblocks that he has seen clients encounter. Plus, he's sharing some of his tried and true exercises that are sure to help you start making mindset breakthroughs that actually stick! Connect with Brad: https://podcasts.apple.com/us/podcast/the-mindset-miracle-podcast/id1517831145 https://www.facebook.com/UofYou/ Connect with Steph: Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P Website - https://www.theweberco.com Email - steph@theweberco.com Instagram - https://www.instagram.com/theweberco/ | |||
08 Sep 2020 | EP 29 - Laser Focused Coaching Sessions from my Facebook Group | 00:54:59 | |
Are you looking to get crystal clear on what actions you need to take to bring your brand to the next level? If so, you're in for a treat with this episode! Today I'm sharing with you 3 live laser focused coaching sessions. Listen in as these rockstars and I dive deep into some great topics like getting clear on your brand vision, using various social media platforms strategically, and creating lead magnets that allow you to build an email list that converts. If you're interested in having a laser focused coaching session with me be sure to head on over to my Brand Building Rockstars Facebook Group here - https://bit.ly/3bK028P Connect with Steph: Website - https://www.theweberco.com Email - steph@theweberco.com Instagram - https://www.instagram.com/theweberco/ | |||
20 Apr 2021 | Ep 61 - Are one of these fears keeping you stuck? Unpacking 4 fears entrepreneurs face | 00:31:18 | |
It's inevitable: as an entrepreneur, you're going to face fear. But fear doesn't have to keep you stuck. If you're ready to get into forward motion, listen in as I dive deep into the 4 most common fears that entrepreneurs face. And be sure to grab your notebook because I'm dishing out action steps that will help you start to move through fear, beat procrastination, and start crushing your goals today. This episode is an inside look at a live action advisory session from my Brands That Captivate Academy Program. Learn more about BTC Academy here - https://theweberco.com/brand-coaching-program Connect with Steph: | |||
12 Jan 2021 | Ep 47 - Leveraging Story in Your Brand with Sierra Holmes | 00:32:09 | |
When you think about leveraging story in your brand do you start to feel overwhelmed? Maybe you find yourself thinking, "HOW?" or "Do I even have an interesting story to share?" If this sounds like you, then you're in luck with today's episode. Sierra Holmes, plus-size fashion blogger and creator of Eclectic Kurves, is coming on the show to breakdown strategic storytelling and what it looks like in action. Listen in as Sierra shares about her journey from getting started as a blogger to stepping into the influencer space. Learn about how she has used the power of story to cultivate a stellar brand. Connect with Sierra:
Apply for Ignite Your Impact Retreat - | |||
19 Apr 2023 | 144: Here’s what’s making me cringe in the online space right now | 00:23:56 | |
Lately, while scrolling Instagram, I’ve been seeing some things that… well, make me cringe. The fact that most forward-facing people aren’t talking about the MASSIVE shifts in the market right now is a big one. Because let’s face it, what worked in 2019 doesn’t work today. Heck, some strategies that worked at the beginning of last year don’t work today. In this episode of BRANDED!, I’m diving into the cringe-worthy marketing tactics that I’m seeing so many “experts” (even the big-name ones make), like lack of transparency and quick fixes! Enjoy this episode and make sure to tag us on stories @theweberco when you give us a listen! Connect with us on Instagram: https://instagram.com/theweberco Read about our programs here: https://theweberco.com/all-programs
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03 May 2022 | Ep 111 - Breaking through your upper limit blocks with Kyra Yang | 00:37:50 | |
Do you have all the strategies in place and feel like you’re doing all the things, but your business is stagnant? Have you hit a wall with the mindset work that has helped get you to your first 6-figures, but you’re not sure why it’s no longer working? Today, I’m chatting with Kyra Yang on building a wealthy life that you want to live by improving your emotional intelligence. Our guest, Kyra, is a CEO Money Mindset Mentor that specializes in helping scaling 6-figure entrepreneurs smash through income glass ceilings through deep subconscious work & nervous system regulation as they move towards multi 6 and 7 figures. Listen in as Kyra gives insight into the most common areas of mindset blocks and how important it is to overcome them.
Connect with Kyra: Instagram: https://www.instagram.com/curatewithkyra Links: https://linkin.bio/curatewithkyra
Connect with Steph: Apply for The Authority Brands Framework Training: https://theweberco.com/application Read about our programs here: https://theweberco.com/all-programs | |||
06 Oct 2020 | Ep 33 - My journey to full time entrepreneurship | 00:30:08 | |
Have you ever looked around at fellow entrepreneurs and wondered, "How in the world did they do that?" Maybe you ask yourself things like, "How did they scale to 6-figures?" or "How did they quit their 9-5 and dive into their biz full time?" If this sounds like you then, you're in for a treat with today's episode! Today, I'm opening up about my journey to full-time entrepreneurship. In the past 3 months, I've tripled my income. And while I'm so happy to say the Weber Co. has been growing tremendously, I want you to know that the path to this growth has been bumpy at times. That's why I'm getting candid and sharing my entire journey -- even the messy growing pains that propelled my business forward. Connect with Steph: Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P Website - https://www.theweberco.com Email - steph@theweberco.com Instagram - https://www.instagram.com/theweberco/ | |||
06 Jun 2023 | EP 149: Noah's Birth Story + an update on how our family is handling the transition | 00:27:05 | |
Our new baby boy, Noah Gray, came into our lives, and as expected, this disrupted things quite a bit. Most of you probably know that Collin and I have decided not to find out the gender until both of our babies were born. I was back and forth between thinking if the baby was a boy or girl this time around until I saw in an ultrasound how much this baby looked like Eli. All and all, there were several differences with this birth experience that I’ll be sharing with you in this episode: This baby measured bigger since the beginning, along with my HGC levels being higher. (At one point, they were determined we were having multiples.) The physical aspect of the recovery has been quicker this time around. We are up with him every three hours on average. We have so much going on personally in our lives, which is majorly affecting things post-partum. I actually told Collin 10 days post-partum that I just feel like I’m failing. I know that the baby blues have been a major factor here. I’ve been making some major pivots in the business to assist this new market, along with starting a new business, Hosted by The Webers. I’m in a season of redefining and only moving forward with clients who align. Enjoy this episode, and make sure to follow my new business @hostedbythewebers to follow along! Don’t forget to tag us on stories @theweberco when you give us a listen! Connect with us on Instagram: https://instagram.com/theweberco Read about our programs here: https://theweberco.com/all-programs | |||
16 May 2023 | EP 146: Fertility, Cycle Syncing, and Women's Health with Caitlin Sullivan | 00:34:10 | |
Cycle syncing and business, let’s talk about how these two topics relate. Once you start to notice patterns between the four cycles, you can start making strategic decisions by asking yourself questions like: In what phase should I schedule launches? In what phase should I prioritize rest? In what phase should I plan to be social? Caitlin is a former professional ballet dancer turned Pilates instructor and women's health educator. Her own journey to hormone health inspired her to educate other women to embrace their superpower, their periods, through cycle syncing, fitness, and fertility awareness in order to live a more harmonious life. Enjoy this episode and make sure to tag us on stories @theweberco and @springtolifemethod when you give us a listen! Connect with Caitlin: https://instagram.com/springtolifemethod Connect with us on Instagram: https://instagram.com/theweberco Read about our programs here: https://theweberco.com/all-programs
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21 Mar 2023 | Ep 140: How to close Hell yes, I'm in clients, and what you need to know about the market TODAY | 00:26:34 | |
In 2023, buyers are more discerning than ever before, and this is due to a variety of different reasons. Many of us experienced a boom in 2020, with money and time not being much of an objection during that wild year. However, people have been burned with over-promises and not-so-stellar results from investments they have made. In this episode, I’m giving you the detailed scoop on these five components to help you land your Hell yes clients and crush your sales goals. ✔️ Focusing on your brand experience. ✔️Not being all things to all people and honing in on your true transformative offers. ✔️Increasing the runway period in terms of building trust. ✔️Creating an evergreen offer that someone can come into at any point of time. ✔️Prioritizing longform content. At the end of the day, selling is an act of service. When you’re truly selling from a place of service, it becomes natural and fluid. MY BIRTHDAY GIVEAWAY: ✨ BRAND ENERGY BUNDLE ✨ The brand energy bundle includes: A $100 gift card to a spa of your choice - One-on-one brand audit with me - $500 scholarship for Launch Evolution Academy OR you can use it towards our agency services To enter the Brand Energy Bundle: 1.Leave a review sharing your biggest takeaway 2.Take a screenshot of that review and DM it to me on instagram @theweberco BONUS: Get a bonus entry every time you share our podcast on your stories and tag @theweberco Cheers to 30 years and another epic decade with all of you rockstars. Connect with us on Instagram: https://instagram.com/theweberco Read about our programs here: https://theweberco.com/all-programs | |||
14 Jun 2022 | Ep 116 - When to hire team members | 00:24:02 | |
Over the past few months, I’ve been asked several questions about hiring a team and how to keep a dynamic team culture.
In episode 116 I dive into some lessons I’ve learned about becoming a boss because this has so much to do with our brand and company culture as a whole.
The first thing I want you to understand is when it comes to hiring team members, just like anything else you never really feel ready.
This might mean you have to cut out expenses from elsewhere because you know that in order to scale, you can’t do it all on your own anymore.
And what I want you to shift from, rather it’s a VA, an independent contractor, a part-time, or full-time team member, instead of “how much is this going to cost me”, start thinking “what is the return on investment I could get on this, how is it freeing up my time so I can stand in my authority zone as a CEO”.
We have so many great nuggets for you on today’s episode as we dive behind the scenes Connect with Steph:
Read about our programs here: https://theweberco.com/all-programs Connect with Tatiana O'Hara: https://instagram.com/_tatianaohara?igshid=YmMyMTA2M2Y= | |||
01 Sep 2020 | EP 28 - Finding your niche and refining your offers with Katie Thompson | 00:21:57 | |
Rockstar, did you know that your brand is meant to evolve? For most of us, starting out in business can be a bit messy. It can take time to find your niche and create the perfect offer. And for those of us who are multi-passionate, it can take a little bit more time and effort to get crystal clear about which of our passions we want to lean into when it comes to creating an offer and serving our avatar. Today, strategic marketing & branding specialist, author, speaker, course creator & podcast host Katie Thompson is coming on the show to chat about how she found her way in business. Listen in as she opens up about how she was able to niche down and refine her offers even as a multi-passionate and talented creative. Connect with Katie: http://www.hustlenomicspodcast.com/ Connect with Steph: Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P Website - https://www.theweberco.com Email - steph@theweberco.com Instagram - https://www.instagram.com/theweberco/ | |||
07 Feb 2023 | Ep 134: The biggest shifts to launch with ease vs. overwhelm | 00:15:55 | |
Raise your hand if hearing the word "launch" makes you feel overwhelmed and a little uneasy. OK, great. This episode is for you. Today, I’m diving into best practices for live launching (I'll teach you more at my free workshop), including preparation, timeline, value proposition, and pitch. Live launching allows you to serve with heart, make a huge impact, and get a sweet cash injection to catapult your revenue goals. Make sure to tag @theweberco on stories when you're listening. Cheers! Save your seat to The 6-Figure Brand Evolution: https://www.theweberco.com/brand-evolution Connect with us on Instagram: https://instagram.com/theweberco Read about our programs here: https://theweberco.com/all-programs
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27 Jun 2023 | EP 151: How to sell the transformation by story-telling with Kris Jones | 00:24:15 | |
If you’ve been hanging out with The Weber Co. for any length of time, you know that story-telling is one of the most under-leveraged content tools, and it is also what connects us with our audience.
But as entrepreneurs, we are often too close to our own stories, and we need someone else to help pull the information out of us.
In general, story-telling can feel too personal and be challenging to share, but in this episode, Kris shares her philosophy on how story-telling isn’t about the guide but about the audience.
Kris also shares with us how our brains literally can not disengage from stories, which is why we feel so compelled to pay attention until the end.
Enjoy this episode and make sure to tag us on stories @theweberco and @reddoordesign when you give us a listen!
Connect with Kris: https://instagram.com/reddoordesign
Connect with us on Instagram: https://instagram.com/theweberco
Read about our programs here: https://theweberco.com/all-programs | |||
15 Sep 2020 | EP 30 - 5 Essentials Your Need to Build a Brand Full of Raving Fans | 00:27:02 | |
What distinguishes a raving brand fan from a follower on social media? Your raving brand fans are the people who consistently interact with your brand, likely on multiple platforms. They want and need what you have to offer, so much so that they buy from you, and sing your praises to their friends time and time again. The truth is that you can have loads of followers and still not gain traction in your business. That is if your followers aren't feeling connected to your overall brand, message, or offer. So, if you're ready to start turning your followers into raving brand fans, grab your notebook and listen in! Connect with Steph: Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P Website - https://www.theweberco.com Email - steph@theweberco.com Instagram - https://www.instagram.com/theweberco/ | |||
19 Sep 2023 | EP 157: Should you use social media marketing for your STR | 00:17:48 | |
Do you need social media for your short-term rental?
Short answer, YES.
But this doesn’t mean you need to have a separate account for every single short-term rental you have… (Wowza, that would be a lot of content!)
Personally, we’ve decided to create one account for Hosted By The Webers as an umbrella brand where we can market all of our short-term rentals together, and this is working so well for us.
And this doesn’t need to be complicated… in fact, it shouldn’t be complicated.
You can learn more about the social media strategies I’ve used to help market hundreds of powerful brands inside my free Facebook group with link below!
Join our Facebook Group: https://m.facebook.com/groups/strbrandingdesignmarketing/?ref=share&mibextid=S66gvF
Enjoy this episode and make sure to tag us when you listen to @hostedbythewebers and @theweberco so we can connect.
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09 Mar 2021 | Ep 55 - Cultivating an Epic Customer Experience | 00:44:11 | |
Here's the deal: if your customer experience isn't absolutely stellar, you're losing potential raving fans left and right. That's why today, I'm sharing my 7-part Epic Customer Experience formula that will help you cultivate an epic customer experience. And Rockstars, this isn't a cookie-cutter, one-size-fits-all formula. Listen in as I walk you through industry-specific examples that will help you wow your customers and clients right from the start. Whether you're product-based, service-based, or in network marketing, I've got you covered. Connect with Steph: | |||
21 Feb 2023 | EP 136: Marketing myth busting: live launch edition | 00:26:25 | |
Listen, friend, I know there are a lot of marketing strategies that work well, but I’ve seen live launching change the trajectory for multiple service-based businesses, including my own. Why? you ask. Live launching:
(The lucrative cash infusion it brings is just an added bonus.) And if your offer is structured accordingly, you’ll experience recurring monthly revenue from your live launch efforts. Enjoy this episode of BRANDED! And tag us on stories @theweberco when you listen! Connect with us on Instagram: https://instagram.com/theweberco Read about our programs here: https://theweberco.com/all-programs
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25 Jan 2024 | Ep 166: Co-Hosting Lessons and Mishaps | 00:31:47 | |
Our co-hosting journey has been incredibly wild and filled with unexpected moments of good and... not so good. Like any business, there have been many many curves and LESSONS along the way... So, in this episode, I'm spillin' the tea on how we've gotten several clients since starting our business in May, the tech we use, and the hurdle Enjoy this episode and make sure to tag us when you listen to @hostedbythewebers and @theweberco so we can connect.
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04 Dec 2024 | EP 191: Long-Term vs Short-Term Rental with Ryan Rominger | 00:35:14 | |
In this episode, I sit down with Ryan Rominger, the owner of Intrigue Property Management. Ryan shares his journey from California to Indianapolis and explains why the City of Indy has become such an attractive market for real estate investors. With over 400 properties under management, he breaks down the benefits of long-term rental investments and the stability they offer, especially in comparison to pricier markets like California. Ryan also gives an honest look at the challenges of property management, from managing tenant expectations to dealing with legal issues. And the best part? Ryan’s super creative approach to social media has played a big role in his success. His “Why Indianapolis is Cooler” video series has helped him build strong local connections, attract clients, and create partnerships with Indianapolis businesses. Enjoy this episode, and make sure to tag us when you listen so we can connect!
And don’t forget:
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24 Feb 2020 | EP 02 - 6 reasons you need to build your brand | 00:20:52 | |
"What is a brand and why do I need one?" Listen in as Steph breaks down why it's critical for any business, but especially entrepreneurs, to prioritize building a brand, not just a business. To put it simply, building a brand allows you to share a story that helps you clarify your message so you can find and attract the right audience. Then, from there, you are actually able to captivate and convert them. So, get ready to ditch the frustrating trial and error that comes along with not having clear brand messaging. After listening, you'll walk away with the tools you need to start laying the foundation for your very own stand-out brand! Connect with Steph: Website - theweberco.com Email - steph@theweberco.com Instagram - https://www.instagram.com/theweberco/ | |||
21 Jul 2020 | EP 22 - DM Strategy: The do's and don'ts | 00:18:24 | |
Raise your hand if you've ever gotten a sales-related DM that felt slimy. My guess is that many of you have your hands raised high. And I bet that you did not purchase as a result of this cold message. So, what makes cold salesy DMs feel so off-putting? and Why don't they convert? Because a RELATIONSHIP has not yet been established. You see, when you pitch without getting to know someone or even engaging with them on social media you're making them feel like you see them as just another dollar in your bank account. And that doesn't compel them to buy from you. Now, the answer is not to throw DMs out of your sales strategy completely because You absolutely can build solid relationships with your prospects via DM. In today's episode, I'm covering the dos and don'ts of using DMs as a part of your sales strategy. Listen in to learn about how you can use DMs to build relationships and create warm leads that convert! Connect with Steph: Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P Website - https://www.theweberco.com Email - steph@theweberco.com Instagram - https://www.instagram.com/theweberco/ | |||
16 Jul 2024 | EP 178: I am so tired of this | 00:28:46 | |
Ready for some real talk around STR? It's easy to get caught up in the overly idealized and glamourized portrayal of the business but that's just not always the case. What this industry often looks like is dealing with difficult clients, maintenance issues, guest complaints...shall I go on? I love this industry and I care about YOU, which is exactly why I'm dealing it to you straight. In this episode, I'm sharing some of the very real and candid stories we've experienced and the lessons we've learned along the way. For STR branding and marketing LIVE trainings, join my free Facebook Group >>HERE.
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27 Oct 2020 | EP 36 - Hiring 101 with Team Operations Coach Tatiana O'Hara | 00:35:54 | |
Does the thought of hiring in your biz intimidate you? Maybe you know that bringing on the right team members can absolutely propel your business forward, but You're afraid to pull the trigger. You might be thinking things like, "Where do I even begin to find the right team members?" or "How do I manage a team once I find the right people?" If this sounds like you then you're going to want to stick around for today's episode! Tatiana O'Hara is coming on the show today to chat about how you can build a bomb team. She is an Agency & Team Operations Coach that helps successful, yet overwhelmed online business owners create the structure needed for their team & daily operations, so they can focus on scaling sustainably. As you're listening to today's episode, take a screenshot for your IG stories. Be sure to tag Tatiana and I @theweberco and @_tatianaohara! We'd love to hear from you and repost your share! Connect with Tatiana: Task matrix- https://www.tatianaohara.co/task-matrix Website- www.tatianaohara.co Instagram @_tatianaohara Facebook & Group- https://www.tatianaohara.co/task-matrix https://www.facebook.com/groups/delegatetoelevatefb Connect with Steph: Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P Website - https://www.theweberco.com Email - steph@theweberco.com Instagram - https://www.instagram.com/theweberco/ | |||
11 Aug 2020 | EP 25 - 5 marketing mistakes that might be hurting your business | 00:16:50 | |
So, you're on your marketing game. Maybe you're putting in tons of effort and following the latest and greatest advice but something still isn't clicking. If you're working hard to spread the word about your amazing offer, but you're being met with crickets this episode is for you! Listen in as I share 5 marketing mistakes that might be hurting your business and hindering your marketing efforts. After listening, you'll be able to identify where you need to adjust your marketing strategy so your business can grow and flourish. Connect with Steph: Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P Website - https://www.theweberco.com Email - steph@theweberco.com Instagram - https://www.instagram.com/theweberco/ | |||
26 May 2020 | EP 15 - Community over Competition with Angela Sclafani | 00:35:17 | |
Imagine a world where women are constantly pulling each other up the ladder, where we choose community over competition. Magic happens when we collaborate and mentor one another. That's why, Angela Sclafani, a New York City-based singer-songwriter is joining me today to chat about how her musical career was influenced by amazing women in her life that helped to propel her forward. She's also talking about how she's taken the initiative to empower women in the music industry by exclusively hiring women. Listen in as we dive deep on intentionally empowering other women and ditching the patriarchal competitive climate. Want to connect and collaborate with other amazing female entrepreneurs? Head over to my Facebook Group Brand Building Rockstars with the Weber Co. - https://bit.ly/3bK028P Connect with Angela: Listen to Angela's newest single on Spotify - https://smarturl.it/makeamonster Instagram - https://www.instagram.com/angelasclafani/ YouTube - https://www.youtube.com/angelasclafani Website - https://www.angelasclafani.com/ Connect with Steph: Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P Website - theweberco.com Email - steph@theweberco.com Instagram - https://www.instagram.com/theweberco/ | |||
12 Jul 2022 | Ep 118 - How to leverage brand story with Whitney Carmichael | 00:22:17 | |
Brand Story is one of the most under-leveraged tools in marketing. New research shows that consumers who connect with a brand emotionally have a 306% higher lifetime value (LTV) We connect through the power of story. Our brains are literally wired to love stories. This is why we binge Netflix books, plays, etc. even the best songs, tell stories. Think of story as a way to get your message across in a way where people want to receive it. This is why it’s such a powerful content tool. When it comes to story-telling, it’s important to understand that frequency & repetition are the two top drivers in sales. Enjoy this episode! Don't forget to join the waitlist for the Legendary Brands Society Launch Party, where we will be giving away prizes and granting founder member pricing and bonuses to our attendees! Join here https://www.theweberco.com/lbs-waitlist Connect with Steph:
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02 Mar 2021 | Ep 54 - Content Strategy and High Level Marketing with Danielle Cevallos | 00:29:27 | |
Are you looking to up-level your content strategy? If so, you do not want to miss today's episode! Meet Danielle Cevallos. Danielle is the VP of marketing at The Unstoppable Entrepreneur. Prior to stepping into leadership at UE, she worked with 7 and 8 figure CEOs as a copywriter, helping them position themselves as thought leaders through highly compelling content. Listen in as she dives deep into content strategy, answering common questions like, "How do I know when to draw the line with free content? How much is too much?" After listening, you'll walk away with clarity, knowing what kind of content your should be sharing and where and how to share it! So, grab a notebook, and let's dive in! Connect with Danielle: Connect with Steph: | |||
20 Jun 2023 | EP 150: Marketing hot topic: DM strategy in 2023 | 00:22:43 | |
Let’s talk about a marketing topic, DM strategy. Let me start by saying that there is a big difference between cold pitching vs. cold DMs and in today’s episode of BRANDED! we’re actually talking about when it may be appropriate to cold pitch (shocking, right?) But here is the thing, these platforms are called social platforms for a reason and they should primarily be used to expand your network, build relationships, and serve your audience. It’s also important to note that relationship building is a long game, and it could take several months to convert someone. We also dive into automation (and funnels) and how they can engage your audience while supporting your business growth. And if you’re ready to see what automating your own business (email, text, DMs, etc.) while prioritizing the relationship on the other end of the screen can look like, shoot me a DM with the word AGENCY. Don’t forget to tag us on stories @theweberco when you give us a listen! Connect with us on Instagram: https://instagram.com/theweberco Read about our programs here: https://theweberco.com/all-programs
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05 Jan 2021 | Ep 46 - Welcome to BRANDED! My marketing predictions for 2021 | 00:22:52 | |
What is the number one thing that your raving brand fans are craving right. this. second?
If you answered real, genuine human connection you're right! And my guess is that this truth won't change anytime soon.
Rockstar, that's why it's time to bust a move and get a marketing plan in place for 2021 that prioritizes fostering deep connection with your avatar above all else.
Listen in to learn about how you can start the new year off strong by leveraging a well-rounded connection first marketing strategy. And hear my predictions for the marketing tactics that are most likely to take center-stage and explode your business in the 2021.
Brand Breakthrough Live -- Save your seat! https://theweberco.com/brandbreakthroughlive
Apply for Ignite Your Impact Retreat - https://theweberco.com/ignite-your-impact-retreat
Connect with Steph: Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P Website - https://www.theweberco.com Email - steph@theweberco.com Instagram - https://www.instagram.com/theweberco/ | |||
06 Feb 2024 | EP 168: Traveling full time while designing STRs with Paige Hayes | 00:34:56 | |
Alright, cue the confetti, because I'm SO excited to introduce you to today's guest... Paige Hayes is an interior designer who has taken on a nomadic lifestyle with her family while managing her STR design business. On this episode, Paige so graciously shares how she's able to travel across the US in a fifth wheel with her husband and two kiddos, as well as spending winters abroad. Click play to learn how to create unique guest experiences through design and amenities, make your property stand out, and Paige's best advice for someone wanting to get into the industry. Join Steph's Facebook Group: https://m.facebook.com/groups/strbrandingdesignmarketing/?ref=share&mibextid=S66gvF Join Paige's Facebook Group: https://www.facebook.com/groups/312695317484928/?ref=share_group_link More about Paige: Paige is an interior designer, a mom, and a full time traveler. She has been in the design industry for over a decade and has always loved designing short term rentals because of the unique challenges they pose, and because of the creativity involved. With a background in anthropology, Paige loves telling the stories of places through design. Paige is the founder of Hayes & Co. Interiors, and the creator of the SSUFF Method for short term rental design. She is also the creator of the STR Design for Hosts complete design program, and the Virtual Designers Inner Circle community. Paige loves building communities, sharing knowledge, creating beautiful spaces, traveling the world, quilting, eating, and hanging out with her family. | |||
27 Jul 2021 | Ep 74 - One Year Later: Niki Jackson hitting every goal as a client inside BTC Academy | 00:21:25 | |
Let me introduce you to Niki! She joined Brands That Captivate Academy at the end of August and now, a year later, she has hit or exceeded almost every goal she's set for herself. She's pivoted her message, she's charging for her services, and she's absolutely crushing it in her space. Niki came into the Academy and took action immediately. She saw results in less than 60 days. In a new business. During a pandemic. This is the kind of magic happening day in and day out inside BTC Academy. Will you be next? Connect with Steph: Connect with Niki: | |||
26 Oct 2021 | Ep 85 - Creating an Elevated Brand Presence | 00:23:55 | |
Are you ready to start reaching top-tier customers and clients? Do you know that it's time for you to ditch the old and boring and step into a new era of branding in your business? If you answered yes to either of these questions, you do not want to miss this episode, Rockstar! We are talking about ELEVATING your presence in terms of: So grab your notebook, and let's start creating your world-class brand! Connect with Steph: | |||
03 Aug 2021 | Ep 75 - The biggest sales mistakes I made at the beginning | 00:16:12 | |
I have a confession to make: at the beginning of my business selling wasn't my strong suit. Can you relate? So often, selling can feel HARD. There are so many mindset obstacles to overcome. And without the right support, it can feel almost impossible to sell in a way that feels good. If you're ready to find your groove when it comes to sales, listen in as I uncover the 3 biggest sales mistakes I made at the beginning of my business. After listening, you'll be ready to overcome underselling and start truly communicating the value that you bring to the table with confidence! Connect with Steph: Read about our programs here - | |||
18 Aug 2020 | EP 26 - We're pregnant! Your FAQs Answered. | 00:23:36 | |
Rockstars, I'm so excited to celebrate with you today! My husband Collin and I are over. the. moon excited about baby Weber who will be arriving in February 2021. Throughout our TTC/pregnancy journey, I've been very transparent with The Weber Co. community so naturally, you guys have some burning questions which I’m diving into today. I'm answering some pregnancy-related FAQs like, "Steph, How did you share the news with Collin?" and "Will you be finding out the gender?" So, listen in and raise your glass rockstar, and I'll raise my mocktail ;), let's cheers to the beginning of a beautiful new chapter! Connect with Steph: Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P Website - https://www.theweberco.com Email - steph@theweberco.com Instagram - https://www.instagram.com/theweberco/ | |||
05 Mar 2024 | EP 170: Social media marketing for your short-term rental | 00:15:52 | |
Real talk: social media marketing can be highly effective for your short-term rental for several reasons: visibility, engagement, connecting, etc.
But I know it can feel overwhelming when starting, especially when your to-do list is the length of a CVS receipt.
Trust me, as a STR owner myself, I totally get it.
In this episode, you’ll learn how social media marketing can work for your short-term rental business and my top five things to consider when getting started with your social media marketing strategy.
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20 Sep 2022 | EP 127: Defining your avatars needs and deepest desires with Ericka Anderson | 00:31:43 | |
Today on BRANDED!, we have Ericka, one of our community members, on the podcast for a coaching session.
Ericka is an author in Indianapolis who has niched down to Christian moms but is ready to add another layer to her business with maybe a course or a coaching program.
I walk Ericka through a series of questions to help her define her avatar and gain a little more clarity in business.
We also discussed how to help the audience become problem aware (without feeling overly negative) and what her avatar continuum would look like.
I encourage you to take this episode and answer these questions to fit your own business.
Connect with Steph: Steph@theweberco.com | |||
15 Jun 2021 | Ep 69 - Human Design with Courtney Rousseau | 00:32:02 | |
What is human design? And most importantly, how can you leverage this powerful tool in both life and business? If these questions have been running through your mind, you're in the right place! Meet Today's guest, Courtney Rousseau. Court is a Human Design Life Guide, Career Counselor, and owner of Atelier Rousseau where she helps women decondition from the stuck energies of “shoulds” and expectations. She does this through tailored nurturing and organic guidance, so that women bloom into who they were designed so that they may cultivate a life that is authentically aligned with their energy.
Connect with Steph: | |||
25 Sep 2024 | EP 186: Steal Our Marketing Strategy: 15% Direct Bookings in 2 Months | 00:25:42 | |
In this episode, I'm giving it ALL away—our exact marketing strategy that boosted our direct bookings by 15% in just two months. Because here's the truth: you can try all the marketing tactics in the world, but without a solid strategy, you're just throwing spaghetti at the wall. I’ll walk you through the step-by-step approach we used to drive more direct bookings without relying on third-party platforms. Enjoy this episode, and make sure to tag us when you listen to @hostedbythewebers and @theweberco so we can connect. Join our Free Community: >>HERE. | |||
07 Mar 2023 | EP 138: The secret to organic marketing | 00:24:01 | |
If you’ve been in our circle for any amount of time, you’ve probably heard us use the term “organic marketing”. Organic marketing is any form of marketing that is unpaid. Psst.. this goes much further than just content. We’ve coined an organic marketing strategy that we call “The 3 C’s of Marketing”, and it stands for content, conversations, and collaborations.
Enjoy this episode of BRANDED! And tag us on stories @theweberco when you listen! Connect with us on Instagram: https://instagram.com/theweberco Read about our programs here: https://theweberco.com/all-programs
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27 Apr 2021 | Ep 62 - What does success mindset look like? And how to make this shift. | 00:29:39 | |
The difference between those that are massively successful and those that aren’t: Successful people live by a different set of rules. We take risks, we invest in possibility, we tell people where our train is going and you can either get on or get off, but we know where we are headed. We will do whatever it takes to get there. Your current rules are creating your current results. If you want to get different results, you’ll have to play by different rules. Rockstar, the question is: are you willing to do that? If you answered yes, today's episode is for you! Listen in as I dive deep into the nitty-gritty of success mindset. You'll walk away from this episode feeling on fire for your future vision, ready to show up powerfully and build a brand that disrupts! Connect with Steph: | |||
25 Aug 2020 | EP 27 - Why you need a Facebook group and how to manage it with Yhennifer Mendez | 00:43:09 | |
Ready to create a Facebook group that propels your brand to the next level? If so, you're in for a treat! Joining me today is Yhennifer Mendez. Yhennifer is a messenger marketing expert and is recognized by Facebook as a Power Admin for managing some of the biggest and most engaging Facebook groups on the Facebook platform. She’s also a part of social media teams for major brands like Clickfunnels and has worked with some of the biggest names in the personal development and marketing industry. Tony Robbins and Dean Graziosi to share a few. Listen in as she spills her best tips on how you can launch, manage, and promote an engaged Facebook group that converts! Connect with Yhennifer: Connect with Steph: Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P Website - https://www.theweberco.com Email - steph@theweberco.com Instagram - https://www.instagram.com/theweberco/ Things Mentioned in Today's Episode: Chrome Extension for saving group admission answers to google doc: | |||
28 Feb 2023 | EP 137: The shifts I've made as we scale to $1M in sales | 00:35:00 | |
This isn’t the episode I had planned for you today, and to be honest, this is a difficult conversation to have. One year ago, we moved back to Indiana and into a new home. During this time I carried a money story from my parents closing their business and filing personal bankruptcy. When things were going well, I often found myself thinking when is the other shoe going to drop? I couldn’t even commit to decorating our walls because I was worried that I wouldn’t be able to pay myself and we would lose it all. I’ve worked with multiple mentors who have helped me work on this over the past 12 months along with many other shifts I had to make to reach this point. My goal today is to give you a mindset shift that you may need to make in your business. Enjoy this episode of BRANDED! And tag us on stories @theweberco when you listen! Connect with us on Instagram: https://instagram.com/theweberco Read about our programs here: https://theweberco.com/all-programs | |||
09 May 2023 | EP 145: Personal brand vs. business brand | 00:18:23 | |
Three questions that I get asked often: “Steph, how much of me should be in my business?” “What is the difference between a personal brand and a business brand?” “Which type of brand would best suit my business?” In this episode of BRANDED!, I answer these questions with examples of who should have a personal/business brand and why. Influencers, content creators, network marketers, service-based entrepreneurs, and product-based entrepreneurs: this episode is for you. Enjoy this episode and make sure to tag us on stories @theweberco when you give us a listen! Connect with us on Instagram: https://instagram.com/theweberco Read about our programs here: https://theweberco.com/all-programs | |||
23 May 2023 | EP 147: 5 signs live launching will work for your business | 00:18:16 | |
I’m sure at this point in business you’ve noticed that live video brings a different energy than pre-recorded videos, still content, etc., right? Live launching gives your audience a brand experience and shows them what it could be like to work with you. (This is what we call Brand Energy!) At The Weber Co., we have streamlined our launch process into what we call a “5,3,1 method”, and there is no need to recreate the wheel. (This means you can use your launch content over and over again!) And even If your attendees don’t convert this time around, you have plenty of time to nurture them before the next launch! Here are five signs that live launching will work for your business: Your freebie isn’t working how you want it to (your email list isn’t growing) Your current marketing strategy looks like post and hope Your sales feel stagnant You have an existing audience, but maybe they aren’t as deeply connected to your message as they could be New or existing offer to bring to market Enjoy this episode and make sure to tag us on stories @theweberco when you give us a listen! Connect with us on Instagram: https://instagram.com/theweberco Read about our programs here: https://theweberco.com/all-programs
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20 Jul 2021 | Ep 73 - Three core elements for brand disruption and sustainability | 00:30:27 | |
Have you ever said something along the lines of: "I'm so tired of posting on social media only to hear crickets?" or "I'm all over the place with my brand, it's not consistent and I think my audience is confused. If this sounds like you, you don't want to miss today's episode because we're going to toss that frustration and overwhelm out the window. Today, I'm uncovering the real reason why people aren't engaging with you. Connect with Steph: | |||
10 Sep 2024 | EP 184: What Every Short-Term Rental Owner Needs to Know About Influencer Marketing | 00:28:15 | |
Influencer Marketing is a $21 billion industry…
As a past Fashion, Beauty, and Travel Influencer I’ve seen really great partnerships that’ve made both parties a lot of money and I've also witnessed deals that fell flat because they lacked alignment or clear goals.
So, trust me when I say this: When done correctly, influencer marketing works.
So, let’s talk about it. In this episode, you’ll hear practical tips on maintaining an active social media presence and leveraging influencer partnerships to boost brand visibility and ultimately… your bookings.
Enjoy this episode, and make sure to tag us when you listen to @hostedbythewebers and @theweberco so we can connect.
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02 Feb 2021 | Ep 50 - Planning for a baby as an entrepreneur | 00:22:32 | |
Guess what time it is, Rockstars! If you said baby time, you're right! This month, my husband Collin and I will be welcoming our newest edition, and We are over. the. moon excited! Today, I'm bringing you a special episode because I know that some of you may be planning to expand your family as well. And you might be wondering, "What does it even look like to plan for a baby as an entrepreneur?" That's why in this episode, I'm peeling back the curtain and giving you an inside look at my maternity leave planning process. Listen in as I chat about how I've prepped The Weber Co. for my time away. Plus, hear about how Collin and I plan to work together so we can continue to pour into our passions when our sweet little one arrives. Connect with Steph: | |||
02 Jun 2020 | EP 16 - What it takes to launch a podcast with Emilee Fry | 00:25:52 | |
Want to serve your audience, build community, and increase brand awareness? If so, it's time to add podcasting to your marketing strategy! I'm always encouraging my brand coaching clients to start their own podcasts and for good reason. Podcasting allows you to build a high level of repertoire with your audience. When you show up and deliver free, helpful, and easily consumable content week after week, you build that know, like, and trust factor. By now, you probably know just how powerful podcasting can be and you might be asking, "How do I start a podcast?" or "What goes into managing a podcast?" That's why today I'm bringing in my Podcast Manager Emilee Fry to talk about the behind-the-scenes aspect of starting and maintaining a podcast. Listen in as Emilee breaks down the podcast launch process into 4 categories: Plan and Curate Content, Record and Edit, Distribute, and Promote. Plus, don't miss the behind-the-scenes deets on how we worked together to launch The As Told By Us Podcast. Connect with Steph: Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P Website - https://www.theweberco.com Email - steph@theweberco.com Instagram - https://www.instagram.com/theweberco/ Connect with Emilee: Website - https://www.emileefry.com Podcast Launch Checklist - https://bit.ly/PodLaunchChecklist | |||
09 Aug 2022 | Ep 121: Is influencer marketing dead? | 00:27:27 | |
As an ex-influencer in the fashion, beauty, travel space, this is a juicy conversation. This episode will be amazing for you if: You're a brand who is craving more visibility in the online space. You're an influencer who is thinking, "ok maybe I should pivot". You're considering partnering with brands, but have yet to start. In this episode, I dive into what I would consider to be the next steps for brands, influencers, and content creators. Enjoy this episode! Connect with Steph: Steph@theweberco.com
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18 Jun 2024 | EP 177: Finding profitable properties in today’s market with STRIQ | 00:56:45 | |
Real talk: there are so many factors at play when it comes to choosing profitable properties.
This is exactly why I brought Tamer Assaad and Matt Sanderson, founders of STRIQ, on the show to share their own personal insights and experiences when it comes to evaluating deals using data and cash on cash return.
So, pull up a chair because you’re about to get an inside look into investment strategies, what to look for in properties for high revenue potential, and how to streamline property analysis and decision-making.
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31 Jan 2023 | Ep 133: 5 reasons why you should be leveraging live launching to scale past 6-figures | 00:22:57 | |
Live launching (the strategy we're teaching you inside of our next workshop) has not only helped us scale to nearly a million-dollar business but has helped several of our clients create multi 6-figures businesses as well. When done correctly, you will: Have the opportunity for people to experience what it's like working with you. Provide a mini transformation to your audience members. Create stellar cash infusions in your business. Make sure to tag @theweberco on stories when you're listening. Cheers! Save your seat to The 6-Figure Brand Evolution: https://www.theweberco.com/brand-evolution Connect with us on Instagram: https://instagram.com/theweberco Read about our programs here: https://theweberco.com/all-programs
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07 Dec 2021 | Ep 91 - What does it mean to be an authority brand? | 00:21:17 | |
Let’s clear the air: showing up with AUTHORITY isn’t a bad thing. In fact, in an ever changing marketing landscape, if you want to build an iconic brand in 2022, you must show up as an authority in your space. So often, this word gets misconstrued, especially for women entrepreneurs. Society makes us think that being an authority is about being bossy, intimidating, or perfect. But here’s the truth, Rockstar: Being an authority brand is not about perfection. It is about leading from a place of integrity, from a place of intention, and from a place of true power that you stand boldly in. So, now you might be asking, “Steph, how do I show up as an authority in 2022?” That’s why today, I’m digging deep into what it means to truly embody an authority brand, what it looks like for you, and what it can look like for you in 2022. Listen in and let’s commit to unapologetically showing up with authority in 2022, Rockstar! Connect with Steph: Apply for The Authority Brands Workshop: https://theweberco.com/application Read about our programs here: https://theweberco.com/all-programs | |||
12 May 2020 | EP 13- What You Need To Know About Facebook Ads with Jocelyn Panton | 00:27:42 | |
Ready to take your social media marketing strategy to the next level? Maybe you feel like you've hit a plateau with your organic growth and you're ready to get your feet wet with paid traffic but, you don't know where to start. I know that Facebook ads can be super intimidating so you might be asking, "Do I need a huge budget for ad spend?" or "What the heck is a pixel?” If this sounds like you, you're in luck friend. Joining me today is Facebook & Instagram Ads Strategist, Jocelyn Panton. She's chatting with us about common mistakes she sees business owners making around ads, what type of businesses benefit most from paid traffic, what to focus on when you get started with Facebook ads, and more! P.S. She's also chatting about how her experience as a film actress prepared her for her entrepreneurial journey. Listen in to hear about how every audition and even every no she received along the way helped her to develop a sense of grit that has served her well in business. Her story is sure to inspire you to step out of your comfort zone and help you roll with the highs and lows that entrepreneurship can bring! Loving the show? Don't forget to leave a review on iTunes or wherever you listen to Podcasts. Thanks for listening! Connect with Steph: Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P Website - theweberco.com Email - steph@theweberco.com Instagram - https://www.instagram.com/theweberco/ Connect with Jocelyn: Website - https://www.jocelynandcompany.com/ Instagram - https://www.instagram.com/jocelynandcompany/ | |||
27 Feb 2024 | EP 169: Our Partnership for Cabins On The Cumberland | 00:16:35 | |
It all started because I shared my vision... A major brand component that helps you get to where you want to go. And in my case, led to relationships that connected me with my new partners for Cabins on the Cumberland. If you have a big vision (like us), finding partnerships can allow you to do things you probably wouldn't do otherwise. As for us, by leveraging each other's strengths and resources, we're truly able to enhance the guest experience, expand our offers, and increase revenue. Click play to hear how I found the best partners (out of 50ish info requests!) and my thoughts on finding the right ones. Join my Facebook Group to learn more: https://m.facebook.com/groups/strbrandingdesignmarketing/?ref=share&mibextid=S66gvF | |||
06 Jul 2021 | Ep 71 - Your next level social media strategy with Kaylee Sutherin | 00:30:03 | |
Are you ready to up-level your social media strategy so you can see all of your time and effort finally start to result in more dollars in your bank account? If you answered yes, today's episode is for you! Meet Kaylee Sutherin. Kaylee is the owner of Savvy about Social- where female entrepreneurs and coaches learn to leverage social media as a tool to grow their impact & their income in big, beautiful ways. Kaylee has been a social media manager & strategist for 7 years, and now coaches women in their pursuit to monetizing on social. Listen in as she dives deep into how you can make Instagram work for your biz. Be sure to grab a notebook because Kaylee is dishing out her secrets for creating a stellar content strategy, leveraging hashtags, and more! Connect with Kaylee: Connect with Steph: | |||
21 Feb 2020 | EP 01 - Welcome to The As Told By Us Podcast | 00:28:12 | |
Welcome to the As Told By Us Podcast, hosted by brand coach and strategist, Steph Weber. In today's episode, Steph is sharing her journey to creating her brand, The Weber Co. You’ll hear about the financial obstacles she battled to get a degree from her dream school. Steph is also talking about the path to find her purpose causing her to shift from influencer marketing to brand coaching. Steph hopes that her story will inspire you to go after your dreams unapologetically. The theme of this episode is that YOU are in control of your life. Don't let the world tell you what you can't achieve, but embrace the challenges that come with getting where you know you’re meant to go. Connect with Steph: Website - theweberco.com Email - steph@theweberco.com Instagram - @theweberco | |||
06 Sep 2022 | EP 125: An "aha" moment for your business | 00:14:18 | |
Have you felt anytime over the last few months like you have been in a rut? Maybe it's a revenue rut, a mindset rut, or just having a hard time piecing things together. In this episode of BRANDED! I share with you a quote from my mindset coach, "There is nowhere for you to get to, there is only somewhere for you to shift to." I'm asking you five questions today that I want you to reflect on and answer as we start this new season. I would love for you to DM @theweberco on Instagram or share this episode and tell us the "a-ha" moment you have had! Connect with Steph: Steph@theweberco.com Register for ACCESS YOUR AUTHORITY: https://www.theweberco.com/access-your-authority Read about our programs here: https://theweberco.com/all-programs
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08 Dec 2020 | EP 42 - Be Your Biggest Cheerleader: Managing Your Mindset To Reach Your Goals & Rock Your Business with Jenn Shelton | 00:26:43 | |
With massive growth comes massive change. And while growth is always a good thing, sometimes it can take us by surprise. When our businesses take off quickly we might find ourselves thinking, “Can I rise to the occasion and manage all of these new team members? or “Can I maintain this forward momentum?” If this sounds like you Rockstar, then you are in for a treat with today’s episode! Jenn Shelton is chatting about her major success in an affiliate marketing program she joined this year. Listen in as she shares her wisdom on how she managed her mindset during a season of rapid growth in her business by tapping into her previous experience as a collegiate cheerleader and cheer coach. Plus, learn how she flows through every challenging wave in her business with ease by staying rooted in her faith and focused on her legacy. Connect with Jenn: https://instagram.com/thejennshelton Connect with Steph: Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P Website - https://www.theweberco.com Email - steph@theweberco.com Instagram - https://www.instagram.com/theweberco/ | |||
15 Aug 2023 | EP 153: Welcome To Hosted By The Webers | 00:38:09 | |
Welcome to Hosted By The Webers! From the HBTW podcast you can expect: adivce from guest experts, branding and marketing guidance in the short-term rental space, and the lessons we are learning as we continue our journey as a married couple and business partners. I (hi, it's Steph) will be sharing my knowledge in design, branding, and marketing to help you bring your dream guest experience to life whether it be short-term rentals, property management, or other forms of entrepreneurship. In this specific episode, we are diving into how we got into this space and the vision we have created for this business and our family. We hope that this episode inspires you to take action to create and pursue a vision for your family as well. Make sure to tag us when you listen @hostedbythewebers so we can connect. | |||
09 Jan 2024 | Ep 164: THIS will increase direct bookings | 00:17:31 | |
The best way to increase your short-term rental (direct) bookings? … Build trust with your ideal guest. Ok, Steph, but how? By building a compelling and recognizable brand. Don’t know where to start? I got you, friend. In this episode of HBTW, I’m diving into what branding looks like for a hosting company and properties and why it’s essential. I’m also teaching you the core components of branding and the impact it has on the potential guest perception. Enjoy this episode and make sure to tag us when you listen to @hostedbythewebers and @theweberco so we can connect. Join our Facebook Group: https://m.facebook.com/groups/strbrandingdesignmarketing/?ref=share&mibextid=S66gvF | |||
02 Nov 2021 | Ep 86 - Setting your 2022 intentions | 00:13:45 | |
As 2021 comes to a close, in the online space, we're starting to hear more and more about setting goals for 2022. And, Rockstar you know I love busting a move towards my goals as much as the next person. But recently, my heart has been calling me to lean into intentionality first and goal-setting second. What do I mean by that? Well, listen in to today's episode to find out! Today, I'm chatting about my personal intentions for 2022. Plus, I'm dishing out questions that will help you set your own intentions and boundaries for the new year! Connect with Steph:
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02 Jan 2024 | EP 163: Our next BIG STR investment | 00:17:48 | |
Let me tell you, friend… Your dreams and goals can become a reality if you just take inspired action. It doesn’t matter how big or specific your dreams are; YOU are capable. In 2022 I had a very specific vision. (I share about it in this episode.) I had NO idea HOW it would happen, but I let go of the how and just did what I knew. And today… This vision is a reality. In this episode, I'm sharing our HUGE next adventure and the steps we took to make this milestone possible. Enjoy this episode and make sure to tag us when you listen to @hostedbythewebers and @theweberco so we can connect. Join our Facebook Group: https://m.facebook.com/groups/strbrandingdesignmarketing/?ref=share&mibextid=S66gvF
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24 Jan 2023 | Ep 132: How AI is impacting businesses this year | 00:30:05 | |
If you’ve spent any amount of time on TikTok lately, you’ve probably heard some buzz around AI (Artificial Intelligence). Let me start bt saying this, when used properly, AI can be a great marketing tool. But, friend, there are a few precaustions that I want you to hear before using these features and platforms to generate content or even imagery for your brand. I brought on my friend, client, and partner Lyndsey, a web developer, and designer, to share her perspective on AI and how it’s used in her industry with SEO keywords and debugging codes. Enjoy this episode of BRANDED! And it would be so stellar if you tagged @theweberco on your stories when you listen so we can reshare them! Connect with Lyndsey: https://instagram.com/polishedcode Read about Polished Code: https://www.polishedcode.com Connect with us on Instagram: https://instagram.com/theweberco Read about our programs here: https://theweberco.com/all-programs
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21 Sep 2021 | Ep 81 - 5 brand mistakes preventing your quantum leap | 00:15:43 | |
Warning: this episode might make you feel a little called out. I have good news and bad news for you, rockstar. The bad news is that you're probably making one of the five brand mistakes I'm uncovering in today's episode. And well, that's likely keeping you stuck and preventing the next quantum leap in your business. The good news is that you're not alone. There's no such thing as the perfect brand. A brand is something that evolves. We all have to make tweaks and improvements as we go and THAT'S OKAY. That's why my team and I here at The Weber Co. are here to help you identify the gaps in your brand so that you can get unstuck. So, grab your notebook and listen in. It's time to cultivate the brand that propels you towards that next-level income and impact! Connect with Steph: | |||
01 Jun 2021 | Ep 67 - The reality of living holistically with Stacey Heiny | 00:39:10 | |
Here's the deal: If you want to show up as the best version of yourself in life and business, you have to take good care of your body. But, Rockstar, I know that cultivating new, healthier habits is no easy feat. That's why today, I'm bringing certified holistic nutritionist and lifestyle wellness mentor Stacey Heiny on the show to share her wisdom with us. Stacey helps women remove the overwhelm and create clarity with lifestyle wellness so that they can prioritize their health and serve others in the most purposeful way. Listen in as she shares 3 simple steps you can take to shift your mindset around health so that you can begin to consistently reach for foods and products that help you feel your best! Connect with Stacey: Connect with Steph: | |||
04 Jun 2024 | 175: Behind the scenes of one year with our first STR property | 00:28:30 | |
Holy Buckets: It’s been ONE whole year since we purchased our first STR property (the same month we had our son, nonetheless.) And I’m so grateful that we’ve been profitable throughout this journey, but that wasn’t by happenstance. It took a lot of hard work and late nights in order to get the business to where it is today. And if it wasn’t for the shared vision we (my husband and business partner) have for our children, it would’ve been much more challenging. So, in this episode I’m pulling back the curtain and taking you behind-the-scenes into the business of owning a short-term rental. I’m even breaking down the numbers from the initial investments down to repairing appliances. (Got your favorite pen handy?) And if there’s one thing I hope you get from this episode, it's this: Don’t underestimate how much you can change your life in just one year. Enjoy this episode; for more STR branding and marketing live training, join my Facebook Group >>HERE. | |||
29 Mar 2023 | Ep 141: The best (and worst) ways to grow your email list in 2023 | 00:25:06 | |
Ok, this is juicy. Today we are diving into the best (and worst) ways to grow your email subscribers in 2023. Disclaimer: You should know exactly who it is that you are speaking to, the problem you solve, and how you do it differently to attract your most aligned clients that are ready to buy. In 2023, it’s going to take more than freebies for the sake of freebies (2019, is that you callin’?) to grow your email list. It’s also going to take more than pop-up “exclusive content” and updates (if only it were that easy, right?) It’s all good though, friend. I’m not holding back on the details behind the best practices for subscriber growth like interactive quizzes, Live Launching (specifically our 5, 3,1 method), resources tied to long-form content, and DM automation. I mean, holy buckets, just think of the value difference between a live masterclass/workshop with you compared to a free PDF. Make sure to register for the free 3-day workshop for coaches, course creators, and service-based business owners who are ready to elevate their authority message and scale beyond 6-figures annually. https://www.theweberco.com/brand-evolution Connect with us on Instagram: https://instagram.com/theweberco Read about our programs here: https://theweberco.com/all-programs | |||
10 Jan 2023 | Ep 130: The era of possibility marketing | 00:18:37 | |
"Just give value" - remember that? I think sometimes we forget is that value means more than just teaching and preaching. Helping someone see the possibility that is on the otherside of working with you is much more powerful than teaching someone how to use a new tool on Canva. In this episode I dive into the shift we are seeing in the marketing realm. Possibility marketing. Enjoy this episode and DM the word Brand Audit to learn how we can help you attract your most aligned clients. Connect with Steph: Steph@theweberco.com Read about our programs here: https://theweberco.com/all-programs | |||
16 Nov 2021 | Ep 88 - Six-figures in 9 months, client feature with Whitney Carmichael | 00:25:20 | |
Let me introduce you to Whitney! She joined Brands That Captivate Academy and exploded her existing network marketing biz, doubling her income in just 1 month. And then, being the brave badass she is, she took a BIG leap and created a second business, Carmichael Leadership where she generated six-figures in just 9 months. Seriously, talk about ripple effect success. Want to hear about how Whitney accomplished all of this? If you answered yes, you're in luck with today's episode! We're sitting down with Whitney to talk about her life-changing decision to join Brands That Captivate Academy and her time inside of the program. Listen in to hear about the 3 key things that propelled her forward: -the community inside of BTC academy After listening, you'll know that this level of success is possible for you too, if you're willing to show up and do the work like Whitney has!
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25 May 2021 | Ep 66 - The power of hiring a coach - here's what they're doing | 00:39:42 | |
I’m a firm believer that every single entrepreneur should have a coach. Here’s why: --> Coaches are generally specialists in something and they can help you grow quicker than you would on your own. -->Being coached keeps you in forward momentum because someone is holding you accountable. But here’s the deal: whoever you decide to coach with, you need to VIBE WITH. You need to connect with them. You need to know that they are the real deal (not just someone who can sell you on an idea or something that sounds cool, but then there’s no follow through). So, now you might be asking, "Steph, how do I know that a coach is the real deal?" If this sounds like you, you'll want to stick around for today's episode! Listen in as I share my best tips for choosing a coach that will actually help you get results in your life and business. Plus, get an inside look at how coaching with the Weber Co. has changed the game for my rockstar clients. If, after listening, you know that coaching with The Weber Co. is for you, I'm HERE for it. Brands that Captivate Academy (BTC) doors are open right now. Learn more about BTC Academy - Schedule your free strategy call - | |||
20 Oct 2020 | EP 35 - Lead from a place of service to cultivate raving brand fans | 00:19:29 | |
We often hear how important it is to serve our audiences well and that we must make sure that we are consistently adding value to their lives. But what does that really mean? Well, it comes down to being a servant-hearted leader and showing your community that you truly care about them. When you lead from a place of service that is reflective in your messaging. When you show up genuinely, people can feel that energy that you're conveying. And that caring and positive energy is what leads people to connect deeply with you and ultimately buy from you. So, Rockstar, listen in if you're ready to learn how to lead from a place of service and tap into that magnetic nurturing energy so that you can begin to cultivate raving brand fans! Connect with Steph: Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P Website - https://www.theweberco.com Email - steph@theweberco.com Instagram - https://www.instagram.com/theweberco/ | |||
30 Nov 2021 | Ep 90 - How to clean up muddled messaging | 00:22:25 | |
Are you confusing your audience with muddled messaging? If you answered yes, I’m here to tell you that you are leaving dollars on the table, Rockstar because the reality is this: a confused audience never buys. Now, before panic sets in, I want you to know that it’s totally possible to clean up muddled messaging so that you can start building brand recognition and trust with your audience. Want to know how? Listen in as I uncover the 5 steps to defining your brand message so you can gain clarity and ditch muddled messaging for good! Connect with Steph: Read about our programs here: https://theweberco.com/all-programs | |||
21 Apr 2020 | EP 10 - 6 key steps for using story in your marketing strategy effectively | 00:23:21 | |
Are you using the power of story to convert your audience? Storytelling is essential in marketing our businesses because story is how we connect and relate to our audiences. Story allows us to feel something and helps us show how we standout in a noisy world. If you’re going to use story to successfully captivate your audience, you’ll need to utilize these six key principals that I'm sharing in today's episode. Listen in as I guide you through the process of structuring a story and incorporating the problem your business solves, all while staying authentic and relatable. Loving the show? Don't forget to leave a review on iTunes or wherever you listen to Podcasts. Thanks for listening! Connect with Steph: Website - theweberco.com Email - steph@theweberco.com Instagram - https://www.instagram.com/theweberco/ | |||
30 May 2023 | EP 148: From Surviving to Thriving with Brandi Linn | 00:40:14 | |
Brandi Linn, a long-time client at The Weber Co., is on the podcast today to share with us digestible solutions to prevent burnout. Brandi is a passionate coach committed to helping high-achieving, Kingdom-minded women move the needle in life and business. In this episode, we discuss the signs of living in survival mode, letting go of relationships (including the one of yourself), prioritizing health and rest, and even a little bit of personal brand. As women of “and,” meaning that we are so much more than one thing, Brandi helps bring us back to what’s most important in life. Brandi is a leader in ministry who owns a Florida Airbnb and investment property in Indy, along with Sister Bird Boutique, which has grown to a 7-figure brand in five years. In all of this, she manages to feel balanced and have total joy, largely due to her personal relationship with Jesus and my simple systems. Enjoy this episode and make sure to tag us on stories @theweberco and @sisterbirdboutique when you give us a listen! Connect with Brandi: https://instagram.com/sisterbirdboutique Connect with us on Instagram: https://instagram.com/theweberco Read about our programs here: https://theweberco.com/all-programs | |||
23 Aug 2022 | EP 123: My honest thought about "quiet quitting" | 00:25:30 | |
Have you heard the term "quiet quitting"? If you hang out on TikTok, I'm sure you have. I feel that I can speak on this from the side of an employee and an employer. In this episode of BRANDED! I give my honest thoughts on why this is happening along with how to avoid it inside of your organization. If you plan on or are in the process of growing a team, I encourage you to listen to this episode and to share with your team.
Connect with Steph: Steph@theweberco.com
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17 Nov 2020 | EP 39 - Traveling this season? Tips from a travel concierge, Niki Jackson | 00:30:54 | |
Whether you're thinking about traveling this holiday season or just penciling in some travel plans for 2021, this episode is for you! Travel concierge, Niki Jackson is joining me to chat all things travel. We're diving into the current travel situation with COVID restrictions and health/safety risks at play. Plus, we're chatting about what it looks like to work with a travel agent and how doing so can save you money and up-level your vacay experience! Connect with Niki: https://www.instagram.com/travelsbyniki nikijackson@pineappleescapes.com Connect with Steph: Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P Website - https://www.theweberco.com Email - steph@theweberco.com Instagram - https://www.instagram.com/theweberco/ | |||
06 Apr 2021 | Ep 59 - Creating Your Digital Course Curriculum with Emily Walker | 00:30:00 | |
Want to create a digital course that's both powerful and profitable? If you answered yes, today's episode is for you! Meet Emily Walker. Emily helps fiercely creative thought leaders turn their big + brilliant ideas into powerful + profitable courses so they can improve thousands of other people’s lives while building more spaciousness into their own. Listen in as she dives deep into what it takes to create a solid course curriculum that drives transformation NOT overwhelm. Connect with Emily:
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18 May 2021 | Ep 65 - Vision Casting and Strategic Planning with Khaïry Varre | 00:35:41 | |
If you want your marketing efforts to be effective, you’ve got to start with CLARITY and that includes vision. So let me ask you this rockstar, are you clear on where you're headed? If you answered no, you're going to want to stick around for this episode! Meet today's guest, Khaïry Varre. Khaïry is known as THE TIME BENDER at the Unstoppable Entrepreneur, the world-leading accountability-based business incubator. She’s a business advisor, mindset and productivity master coach to 7- and 8-fig CEOs, member of the incubator’s leadership team, and helps elite entrepreneurs become game changers in their field and achieve million dollar + breakthroughs in their business. As a martial artist, MBA lecturer and former Director of project management consulting in a Canadian firm specialized in mega projects (up to $6B in scope), she brings decades of business and life principles, strategic expertise and actionable tools that help her clients bring their vision to life in record time. Connect with Khaïry: Connect with Steph: |