Brand Your Way to A Million (Jasmine Haitalani)

In this episode, Jasmine is talking about where to start if you truly want this rebrand to be different from the past rebrands that you may have gone through. This is how you can make sure you get that ROI you wanted on your rebrand and how to make this stand out and stand out in the industry.

Looking to make $100K with your next rebrand? Learn how this is possible with this free training. https://highflierpowerhouse.com/rebrand-training

Head to https://highflierpowerhouse.com/rebrand-experience to apply for your rebrand today!

In this episode, Jasmine breaks down how she is approaching quarter 4 so that she is maximizing cold leads. She talks about how with this strategy, she is also going to hit warm leads as well and this will help take her to her annual revenue goal.

Ready to convert a cold lead in just 7 days with your brand? Join us inside Brand Revenue Lab where you'll learn how to shorten your sales cycle and strengthen your brand to generate revenue www.highflierpowerhouse.com/revenue

In this episode, Jasmine discusses the importance of balancing aesthetics and functionality in website design. She emphasizes that while aesthetics are important for attracting and engaging visitors, functionality is crucial for a seamless user experience and conversion. Jasmine highlights the need for clear messaging, user-friendly navigation, and responsive design. She also explains the concept of visual hierarchy and the importance of optimizing forms and links. Ultimately, Jasmine emphasizes the importance of finding the perfect balance between aesthetics and functionality to create a well-designed and effective website.

Takeaways

• Aesthetics and functionality are both important in website design for attracting and converting visitors.
• Clear messaging and user-friendly navigation are crucial for a positive user experience.
• Responsive design ensures that websites look good on both desktop and mobile devices.
• Visual hierarchy helps guide users through a website and improves conversion rates.

• Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become a retainer client here: https://highflierpowerhouse.com/retainer
  
  
  
  
  Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Learn how inside our free training: https://highflierpowerhouse.com/rebrand-training
  
  
  
  Learn how to build a strong brand and sign your next 5 highest paying clients. Join our signature program, Brand Revenue Lab, where you'll learn how to build a stand out brand from the ground up. Join today: www.highflierpowerhouse.com/revenue
  
  
  Chapters
• 00:00 Introduction: Beyond the Aesthetics
• 00:57 The Importance of Aesthetics and Functionality
• 02:51 Defining Aesthetics
• 04:42 The Role of Functionality
• 06:29 Balancing Aesthetics and Functionality
• 08:51 Coaching Clients on Aesthetics and Functionality
• 10:14 The Strategic Website Design Process
• 11:21 Optimizing Social Media for Conversion
• 12:14 The Importance of Clear Messaging
• 14:05 Creating User-Friendly Websites
• 15:34 The Goal of the Homepage
• 17:01 Designing for Responsive and Legible Websites
• 18:26 Visual Hierarchy and Conversion
• 20:17 Optimizing Forms and Links
• 21:13 Balancing Design and Simplicity

We're kicking off Q3 with a comprehensive recap of Q2's brand report. The online landscape is constantly changing and staying in the know could mean the difference between landing the next cold lead, and missing them. Now, there's no reason to be obsessive about trends. So I think a quarterly recap is the perfect time to take stock of what's happening around us! 

I'm not about trend chasing. These trend reports are more about being aware of trends so you can adopt what feels aligned for your brand and ditch the rest. First of all, I'm seeing a much bigger need for clear values, transparency, and vulnerability. Unfortunately, a lot of people have been burned by a client experience that didn't match the marketing.

A business owner could make themselves out to be super Type A and on top of it, but behind the scenes, they're leaving loose ends left and right. Because of this, buyers need to actually see values in action through your marketing. People are starting to see that actions speak louder than words, so a full brand experience that matches up with the client experience is more important than ever. 

We'll be diving into everything from mini-branding for individual offers to the evolution of content creation. Tune in to hear why I personally think that less is more and what I'm doing to make sure our brand doesn't become white noise to my audience. 

In this episode, we're chatting about: 

• How brands are building credibility in the currrent market 
• The need for transparency that goes beyond income claiming
• How to stand out as branding photoshoots get more creative across the board 
• What I think of mini-branding for individual offers 

Connect with me: 

• Website

• Join our email list!

• Instagram

• Pinterest

Learn how to build a strong brand and sign your next 5 highest paying clients using cold leads inside our 12-month program Brand Revenue Lab. Join today: www.highflierpowerhouse.com/revenue   

Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer 

More About Simi Awokoya

Her personal brand has been recognized in Forbes 30 under 30 and by the British Prime Minister for her services to women's careers. 

Now she helps women use their skills and experience to launch their personal brand so they can increase their salary by changing careers, book speaking engagements, secure brand collaborations, host workshops and attract income-generating opportunities.

Connect with Simi below:

In this episode, Mikhaila McNamara, a med spa coach, shares her journey of leveraging her brand in her business. She discusses her initial attempts at branding and the challenges she faced in marketing herself online. Mikhaila highlights the importance of branding and how it helped her attract high-value clients and position herself as an expert. She also emphasizes the value of sales and growth in business, as well as the role of branding in retaining clients. Overall, Mikhaila's experience showcases the transformative power of branding in building a successful coaching business.

Takeaways

• Branding goes beyond visuals and includes your voice and persona online.
• Consistency in messaging and branding builds trust with clients.
• Upselling and retaining clients is easier when you have a strong brand and deliver value.
• Sales and growth are crucial for financial stability and long-term success in business.

More About Mikhaila McNamara

Mikhaila Mcnamara is a medspa coach who consults with medspas at all income levels to help them double their profit and create passive income with memberships.

Through 1:1 coaching Mikhaila has made her clients $2,000,000 and saved several medspas that were nearly bankrupt.

Connect with Mikhaila McNamara below:

Mikhaila McNamara's website:  https://mikhailamcnamara.com/

Mikhaila McNamara's Email List:  https://mikhailamcnamara.com/freebie

Mikhaila McNamara's Instagram:  https://www.instagram.com/medspacoach/

Learn how to build a strong brand and sign your next 5 highest paying clients. Join our signature program, Brand Revenue Lab, where you'll learn how to build a stand out brand from the ground up. Join today: www.highflierpowerhouse.com/revenue

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become a retainer client here: https://highflierpowerhouse.com/retainer

Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Learn how inside our free training: https://highflierpowerhouse.com/rebrand-training

In this episode, the host discusses the importance of prioritizing cold lead conversions. Cold leads, who are not familiar with a brand, can become warm leads and eventually hot leads. The host shares their experience with cold leads while working at Kendra Scott and emphasizes the need to cater to a wider audience. They explain the mistake of relying solely on warm leads and the importance of continuously attracting and converting new leads. The host provides insights into capturing the attention of cold leads, creating calculated connections, and converting them through a comprehensive brand strategy.

Learn how to build a strong brand and sign your next 5 highest paying clients. Join our upcoming Brand Revenue Lab webinar. Join today: www.highflierpowerhouse.com/revenue

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become a retainer client here: https://highflierpowerhouse.com/retainer

Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Learn more: https://highflierpowerhouse.com/rebrand-experience

Chapters

• 00:00 Introduction: Why Cold Lead Conversions are Important
• 02:00 The Importance of Catering to a Wider Audience
• 04:19 The Power of Cold Leads in Brand Marketing
• 06:03 The Mistake of Relying Only on Warm Leads
• 08:55 The Trap of Comfort and the Need for New Leads
• 10:19 The Shift in Energy and Mindset for Cold Lead Conversion
• 12:30 The Importance of Capturing the Attention of Cold Leads
• 15:46 Creating Calculated Connections with Cold Leads
• 23:10 The Role of Websites in Cold Lead Conversion
• 26:22 The Need for a Comprehensive Brand Strategy
• 30:53 The Evolution of Branding and the Importance of Conversion

In this episode, Jasmine discusses how often you should rebrand and how to make sure your rebrand continues to serve you long term.

Design on Demand is our design retainer where you never have to touch Canva again. We offer monthly support to elevate the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Sign up here" https://highflierpowerhouse.com/retainer

Looking to make $100K with your next rebrand? Learn how this is possible with this free training.

https://highflierpowerhouse.com/rebrand-training

In this episode, Jasmine discusses how you can find ways to be creative again in 2024! Creativity is so important as business owners and we want to lean into it!

Design on Demand is our design retainer where you never have to touch Canva again. We offer monthly support to elevate the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Sign up here: https://highflierpowerhouse.com/retainer

Looking to make $100K with your next rebrand? Learn how this is possible with this free training: https://highflierpowerhouse.com/rebrand-training

Ready to convert a cold lead in just 7 days with your brand? Join Brand Revenue Lab today: www.highflierpowerhouse.com/revenue

Ready to show up as the million-dollar brand in your business and be taken seriously? Book a Rebrand Experience with us and turn your client experience from meh to MONEY using a Powerhouse process trusted by your favorite industry leaders. Apply at www.highflierpowerhouse.com/rebrand-experience 

In this episode, Jasmine discusses how you can work on a Rebrand if you don't have vision and how to find clarity in your identity as you're preparing to go through the Rebrand process.

Ready to show up as the million-dollar brand in your business and be taken seriously? Book a Rebrand Experience with us and make an extra $100K with visuals alone using a Powerhouse process trusted by your favorite industry leaders. Apply at www.highflierpowerhouse.com/rebrand-experience

Loving the podcast episode? Leave a review!

Today's episode is all about how we can convert cold leads no matter what style offer we have. Jasmine covers even if you are a launcher, an evergreen style business or a combination of both. These skills are important if you feel like you are wondering how you are supposed to promote this offer without feeling bored. Tune in to learn more.

Ready to convert a cold lead in just 7 days with your brand? Join us inside Brand Revenue Lab where you'll learn how to shorten your sales cycle and strengthen your brand to generate revenue www.highflierpowerhouse.com/revenue

Jasmine talks about how you can be converting cold leads with your Rebrand no matter where they come from. She discusses the benefit of having profitable visuals that can convert any type of lead using the 3-minute sales philosophy.

Ready to show up as the million-dollar brand in your business and be taken seriously? Book a Rebrand Experience with us and make an extra $100K with visuals alone using a Powerhouse process trusted by your favorite industry leaders. Apply at www.highflierpowerhouse.com/rebrand-experience

Loving the podcast episode? Leave a review!

In today's episode, Jasmine introduces a guest for her Powerhouse Profile series: Rebrand Experience client, Megan Yelaney, a business mentor, podcaster, and speaker whose passion truly lies in helping women build businesses that allows them to thrive in their marriages as much as their bank.

Megan is an expert in unique framework development, something that makes her clients stand out in their niche by being their 100% authentic self. She's built three successful businesses in the last 10 years, the latest to over 3 million in sales. Meg is also a wife, fur mom to her mini goldendoodle Luna, actress and singer, and die-hard Schitt's Creek fan. She truly hopes to help as many women as possible build wealth for themselves & their families in a way that lights them up daily.

Connect with Megan below:
Megan's website: https://meganyelaney.com
Megan's Instagram: https://www.instagram.com/meganyelaney/
Megan's podcast The #PrettyAwkward Entrepreneur: https://meganyelaney.com/podcast
Megan's freebie: https://meganyelaney.com/top-5-posts

In this episode, Jasmine discusses the importance of elevating your online brand beyond just logos as a coach or service provider. She emphasizes the need to focus on brand essence, which includes values, brand personality, emotional connection, brand promise, unique value proposition, and storytelling narrative. Jasmine explains how brand essence helps differentiate your brand, build authenticity, and maintain adaptability. She also highlights the significance of creating a calculated connection with your audience and tailoring your messaging to meet their needs. Additionally, Jasmine discusses the role of visual branding, building a personal brand, and taking a client-centered approach to elevate your brand.

Takeaways

• Brand essence goes beyond logos and includes values, brand personality, emotional connection, brand promise, unique value proposition, and storytelling narrative.
• Brand essence helps differentiate your brand, build authenticity, and maintain adaptability.
• Creating a calculated connection with your audience and tailoring your messaging to meet their needs is crucial for brand elevation.
• Visual branding, building a personal brand, and taking a client-centered approach are important strategies for elevating your online brand.

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become a retainer client here: https://highflierpowerhouse.com/retainer

Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Learn how inside our free training: https://highflierpowerhouse.com/rebrand-training

Learn how to build a strong brand and sign your next 5 highest paying clients. Join our signature program, Brand Revenue Lab, where you'll learn how to build a stand out brand from the ground up. Join today: www.highflierpowerhouse.com/revenue

Chapters

• 00:00 Introduction
• 03:31 Understanding Brand Essence
• 08:55 The Importance of Brand Essence
• 14:09 Creating a Calculated Connection
• 18:16 Identifying Core Values
• 22:07 Crafting Your Brand Story
• 25:05 Visual Branding and Online Presence
• 27:26 Building a Personal Brand
• 29:33 Client-Centered Approach
• 35:12 Recap and Conclusion

In this episode, Jasmine talks about how you can scale your retainer by building your reputation so you can increase your retainer revenue, generate referrals and have clients resign repeatedly.

Ready to scale your retainer to 5 figures by building your brand reputation? Join my 12-month group coaching program: Brand Reputation Lab www.highflierpowerhouse.com/reputation

Loving the podcast episode? Leave a review!

Professional photos aren't just about looking polished - they're about making more money in your business.

As the founder of a seven-figure design agency, I've watched countless entrepreneurs try to cut corners with iPhone selfies and basic stock photos. While everyone's focused on creating reels and short-form content, they're missing a crucial truth: strategic brand photography is what separates six-figure businesses from seven-figure ones.

Think about it: Skims doesn't use the same five photos all year, even though they're selling the same products. Beyoncé didn't announce Cowboy Carter with Renaissance photos.

Your visual strategy needs to evolve with your business growth, and that means investing in professional photography that aligns with your current positioning, not who you were two years ago.

In this episode, I break down exactly why professional photos matter more than ever in 2025, how often you should be updating them, and how to make them work harder for your marketing. Whether you're launching new offers or repositioning your brand, you'll learn how to use strategic photography to attract premium clients and double your launch revenue.

In today's episode, we're chatting about:

• Why DIY photos are costing you high-ticket clients (even if your content is great)

• How to make one photoshoot work for multiple marketing campaigns

• The crucial difference between basic brand photos and strategic visual assets

• Why your old photos might be sending the wrong message to potential clients

• How to plan a photoshoot that actually drives sales and conversions

Ready to be the only option in your niche? Join The No Competition Training: a free masterclass on the photoshoot, website and content strategy you need to increase your business revenue and reputation this year. Sign up now: https://highflierpowerhouse.com/free-masterclass

(Don’t publish this Evergreen yet) Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way you market your brand online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer 

In this episode, Jasmine discusses how your brain and identity has been brewing and shifting while you wait for the rebrand that you are dreaming of. You are already showing your clients that you are ready for this rebrand, but it is time for the public and new leads to see this identity too. Tune in to learn more about those identity shifts from aa rebrand.

In today's landscape, people are expecting a new level of creativity. If you've been a long time listener, you know that we're well beyond the coffee cup and laptop photoshoot. But now, we've even exhausted the blazers and disco balls. So what's next? How can you make sure that your rebrand strikes the right balance between creativity and predictability? 

Because believe it or not, there is such a thing as being too creative and I see it all the time. Suddenly, a business owner has a ton of assets that they were so excited to execute but they're just too out there to make usable content. We need some level of predictability in order to create a sense of comfort and routine with our audience. 

And we all know boring branding when we see it. But how can you actually avoid falling into the boring branding traps? Well, I'm defining the thought process you need to employ in order to get past the literal, yawn-worthy interpretations of your brand values. But the main event of this episode? The creativity scale. You'll learn how the framework I take my clients through to make sure they're striking a beautiful, irresistable balance in every aspect of their rebrand. 

In this episode, we're chatting about: 

• The evolution of creativity in the online business landscape
• Literal Vs. high-level creativity 
• How to implement the creativity scale in your rebrand process 

Connect with me: 

• Website

• Join our email list!

• Instagram

• Pinterest

Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer 

In this episode, Jasmine discusses the importance of maintaining visual consistency in brand aesthetics through photo shoots. She emphasizes the need for clarity on brand identity and creative direction to avoid repetition and boredom. Jasmine highlights the value of custom rebranding and the need for ongoing creative investments. She explains the process of creating unique and timeless visuals that can grow with the brand. Jasmine also shares insights on creating profitable brand images and the importance of usability and adaptability. She provides tips on balancing creativity and consistency in photo shoots and the challenges that can arise. Jasmine emphasizes the role of photo shoots in elevating brand perception and authenticity. She discusses the importance of planning and collaboration with creative teams to ensure consistency. Jasmine concludes by discussing the maintenance of brand aesthetics over time and the importance of planning and budgeting for photo shoots.

Takeaways

• Maintaining visual consistency in brand aesthetics is crucial for creating a recognizable and memorable brand.
• Custom rebranding allows for ongoing innovation and growth, avoiding the need for frequent rebranding.
• Creating unique and timeless visuals is essential to avoid repetition and boredom.
• Photo shoots should aim to be profitable and usable, providing a variety of images for different marketing purposes.Balancing creativity and consistency in photo shoots is key to maintaining brand aesthetics.
• Collaboration with creative teams and proper planning are essential for achieving consistency in photo shoots.

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become a retainer client here: https://highflierpowerhouse.com/retainer




Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Learn how inside our free training: https://highflierpowerhouse.com/rebrand-training



Learn how to build a strong brand and sign your next 5 highest paying clients. Join our signature program, Brand Revenue Lab, where you'll learn how to build a stand out brand from the ground up. Join today: www.highflierpowerhouse.com/revenue

Chapters

• 00:00 Introduction: Maintaining Visual Consistency
• 01:23 Maintaining Consistency without Repetition
• 02:23 The Importance of Custom Rebranding
• 03:16 Creating Unique and Timeless Visuals
• 04:14 Creating Profitable Brand Images
• 05:36 The Mistake of Only Investing in Website Images
• 06:36 Defining Brand Aesthetics
• 07:27 Expressing Aesthetics in Different Settings
• 08:19 Consistency in Brand Aesthetics
• 09:08 Creating Usable and Profitable Images
• 10:01 The Creativity Scale in Photo Shoots
• 11:27 The Pitfall of Overly Creative Photo Shoots
• 13:46 Challenges in Planning and Executing Photo Shoots
• 16:08 Elevating Brand Perception through Photo Shoots
• 18:08 Authenticity and Brand Representation in Photo Shoots
• 20:32 Balancing Approachability and Brand Aesthetics
• 21:32 Avoiding Copying and Creating Unique Aesthetics
• 24:02 Maintaining Brand Aesthetics in Photo Shoots
• 26:44 Collaborating with Creative Teams for Consistency
• 27:10 Maintaining Brand Aesthetics Over Time
• 28:38 Planning and Budgeting for Photo Shoots
• 31:16 DIY Photo Shoots and Custom Work

In this episode, Jasmine discusses the basics of branding and why it is important for businesses to have a strong brand. She explains that branding is the ability for a business to stand out in the market and that branding already exists for every business, whether intentional or not. Jasmine emphasizes the importance of brand strategy and brand identity, as well as the need for consistency in brand elements and messaging. She also touches on brand image, reputation, and the power of brand storytelling. The episode concludes with a reminder to focus on developing brand values, unique selling points, brand stories, and consistent brand messaging.

Takeaways

• Branding is the ability for a business to stand out in the market.
• Brand strategy and brand identity are crucial components of building a strong brand.
• Consistency in brand elements and messaging is key to creating a memorable brand.
• Brand image and reputation play a role in how your brand is perceived by others.
• Brand storytelling and messaging are powerful tools for connecting with your audience.

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become a retainer client here: https://highflierpowerhouse.com/retainer




Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Learn how inside our free training: https://highflierpowerhouse.com/rebrand-training



Learn how to build a strong brand and sign your next 5 highest paying clients. Join our signature program, Brand Revenue Lab, where you'll learn how to build a stand out brand from the ground up. Join today: www.highflierpowerhouse.com/revenue

Chapters

• 00:00 Introduction to Branding Basics
• 02:19 What is Branding and Why it Matters
• 03:39 Brand Strategy
• 07:40 Brand Identity
• 19:21 Brand Consistency
• 23:04 Brand Image and Reputation
• 30:41 Brand Messaging and Storytelling
• 34:11 Conclusion and Next Steps

Whether you're looking to start and scale an agency, or you're just curious about investing in an agency, this episode is for you! Since the beginning of Highflier Powerhouse, I knew I didn't want to do it alone. But the agency model has its pros and cons. 

Perfect for those interested in transitioning from a solopreneur model to an agency, or contemplating investing in one, this episode covers our agency's journey, the challenges of managing a team, and the importance of a clear brand philosophy. The brand's values have to trickle down through the entire company in order to see success with an agency model. 

If clients feel attached to the idea of the face of the brand delivering all of the results, the agency isn't running correctly. In all actuality, it shouldn't matter which individual is actually turning over deliverables because everyone in the company should be operating from the same standards.

So I'll walk you through our process for making sure those standards are embodied and maintained through every step with Highflier Powerhouse! At the end of the day, when you have a team, they all have to care about the final product just as much as the face of the brand does. 

In this episode, we're chatting about: 

• Why I chose the agency business model 
• The standards that have to be upheld in an agency 
• Non-negotiable in team building 
• How we provide consistency in each client interaction, even as the team grows 

Connect with us: 

• Website

• Join our email list!

• Instagram

• Pinterest

Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer 

In this episode, Jasmine discusses how her year went. She unpacks the honest lessons she learned and what she is moving into 2024 with. She really opens the book on her $500K business.

Design on Demand is our design retainer where you never have to touch Canva again. We offer monthly support to elevate the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Sign up here" https://highflierpowerhouse.com/retainer

Looking to make $100K with your next rebrand? Learn how this is possible with this free training.

https://highflierpowerhouse.com/rebrand-training

Ready to convert a cold lead in just 7 days with your brand? Register for the Brand Revenue Lab Waitlist: www.highflierpowerhouse.com/revenue


Ready to show up as the million-dollar brand in your business and be taken seriously? Book a Rebrand Experience with us and turn your client experience from meh to MONEY using a Powerhouse process trusted by your favorite industry leaders. Apply at www.highflierpowerhouse.com/rebrand-experience

Your outdated brand photos and DIY website are deleting opportunities before they even reach your inbox.

In this special episode, I'm sharing four powerful client stories that demonstrate exactly why strategic branding transforms businesses. From Holly's $115K launch to Maria's fully-booked premium offers, these success stories prove that professional branding isn't just about looking polished - it's about converting high-ticket clients.

The truth is, most entrepreneurs are still using photos from three years ago, recycling the same content, and wondering why their marketing isn't working. Our Rebrand Experience clients have discovered that strategic visual branding doesn't just elevate your image, it fundamentally changes how clients perceive, engage with, and buy from your business.

For a limited time, we're offering $3,000 off our signature Rebrand Experience, plus including professional photo shoot costs (a first-time offer). If you're ready to stop losing premium clients to poor branding and position yourself as the only choice in your industry, this episode will show you exactly how our framework creates lasting results.

In today's episode, we're chatting about:

• Why DIY branding is costing you high-ticket clients

• How strategic photos and websites double launch revenue

• The three pillars of a premium brand that converts

• 4 client case studies that prove the power of rebranding

• Why 2025 success requires more than just good content

Connect with me: 

• Website

• Join our email list!

• Instagram

• Pinterest

Ready to be the only option in your niche? Join The No Competition Training: a free masterclass on the photoshoot, website and content strategy you need to increase your business revenue and reputation this year. Sign up now: https://highflierpowerhouse.com/free-masterclass

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way you market your brand online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer 

In this episode, Jasmine talks about everything that working at Kendra Scott has taught her about sales and building a brand from the skills that were developed there. She learned what it really means to learn about your leads and convert these cold leads quickly, even when we are not openly marketing. This has completely changed the revenue amount for Highflier Powerhouse!

Ready to convert a cold lead in just 7 days with your brand? Register for the free webinar Attract & Convert Cold Leads in Just 7 Days with Your Brand: www.highflierpowerhouse.com/webinar

Loving the podcast episode? Leave a review!

We're officially in Q4! You know what that means - It's time for a Q3 branding trend report from Highflier Powerhouse. If you missed the Q1 and Q2 trend reports, go check them out.

But before we get into the holidays and everyone starts taking time away, let's take stock of what's been happening in the online space lately. Have you noticed that short form videos are starting to all look the same? It seems like everyone jumped on the studio space bandwagon.

And while these videos are aesthetically pleasing, I'm encouraging some critical thinking about how we move forward! If we're all standing around in a perfectly curated studio space and just...talking...our audience is bound to get bored. 

We'll also be chatting about all things ethical marketing. People are starting to ask the real questions in the coaching space. Can you actually make that bold claim in your marketing? Consulting with a legal expert is the best policy and I'm happy to see more business owners doing this and bringing legal experts into their programs. 

What trends are you seeing in the online business space? I want to hear all about what you're noticing so leave a comment on Spotify or hop over to our Instagram to put in your two cents. 

In this episode, we're chatting about: 

• Why short form content is starting to look homogenous
• What is ethical marketing? 
• The rise of dark mode aesthetics
• How more business owners are prioritizing collaborations 
• Why six-figure business owners need to stop selling through Google Docs

Connect with me: 

• Website

• Join our email list!

• Instagram

• Pinterest

Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer 

Your brand's success in 2025 depends on knowing exactly when to pivot and reposition.

After years of helping clients transform their businesses through strategic rebranding, I've identified four clear indicators that it's time for a change. Most business owners overlook these critical signs until their revenue takes a serious hit. These warning signals include an outdated niche, stagnant sales, and a disconnected community. 

But how can you actually pinpoint "an outdated niche" as the root of the problem? With people coming at business owners from all sides with "solutions," it can be hard to decipher what problem we need to tackle first. This episode will help you get to the heart of your low or stagnant revenue. 

Our Rebrand Experience clients have consistently proven that strategic repositioning goes far beyond surface-level design updates. By aligning their visual identity, messaging, and marketing strategy with their new direction, they've doubled launch revenues and created additional six-figure income streams.

In this episode, I'm breaking down the exact signs to watch for and sharing how to time your repositioning for maximum impact. Whether you're launching new offerings or feeling stuck in your current marketing approach, you'll learn why early adaptation always pays off in business growth.

In today's episode, we're chatting about:  

•  Why changing your niche isn't just about your "I help" statement 
• The crucial difference between a sales problem and a marketing problem 
• How the Instagram algorithm has changed community engagement
• Why your old content strategy isn't working anymore
• The perfect timing to launch new offerings alongside a rebrand for maximum revenue impact
• Why waiting to reposition could be costing you premium clients and higher-ticket sales

Connect with me: 

• Website

• Join our email list!

• Instagram

• Pinterest

Ready to be the only option in your niche? Join The No Competition Training: a free masterclass on the photoshoot, website and content strategy you need to increase your business revenue and reputation this year. Sign up now: https://highflierpowerhouse.com/free-masterclass

(Don’t publish this Evergreen yet) Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way you market your brand online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer 

In today's episode Jasmine talks about why selling is important to your business and how you are selling every day. She busts the mentality that we need to nurture forever, and instead shows how our selling is powerful and with meaning and is what helps convert cold leads fast.

Ready to convert a cold lead in just 7 days with your brand? Register for the free webinar Attract & Convert Cold Leads in Just 7 Days with Your Brand: www.highflierpowerhouse.com/webinar

Loving the podcast episode? Leave a review!

In this episode, Mariela discssues her rebrand and how it has built her confidence in her offers and the movement that she has created. SHe talks about how her rebrand has brought and converted cold leads for her!

Mariela turns women of color into in-demand thought leaders who make more money by being who they are, but louder.

Through her unique blend of marketing, mindset and leadership coaching, her clients turning what they used to get in trouble for, into their competitive advantage. As the eldest daughter of Mexican immigrants who left a 16 year Marketing career, Mariela has broken out of every conventional box so she could help other daughters of immigrants do the same. She has since built close to a million-dollar dollar coaching business as a single mom.

Connect with Mariela below:

Mariela's website:  www.marieladelamora.com/reclamation

Mariela's Instagram: www.instagram.com/mariela.delamora

Learn how to build a strong brand and sign your next 5 highest paying clients. Join our upcoming Brand Revenue Lab webinar. Join today: www.highflierpowerhouse.com/webinar

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become a retainer client here: https://highflierpowerhouse.com/retainer

Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Learn how inside our free training: https://highflierpowerhouse.com/rebrand-training

Ever wonder how brands like Skims and Poppy seem to sell out instantly? Especially if you've experienced those launches that feel like screaming into a void, this episode is for you. After analyzing dozens of successful launches (and helping our clients generate millions in revenue), I've cracked the code on what actually works in today's market - and I'm spilling all the tea in this episode.

Here's the truth: the rinse-and-repeat launch strategy that worked in 2020 is dead. But that doesn't mean you need a Kardashian-sized budget to create buzz and drive sales. In fact, the most successful brands are using four specific types of launches that you can start implementing right now.

In this episode, I'm breaking down:

• The four launch types that are actually converting in 2024 (and exactly when to use each one)
• Why your "signature" launch might be falling flat (and how to fix it)
• How to create "surprise" launches that actually feel surprising
• The secret to making seasonal launches work (hint: it's not just about holidays)
• Real examples from celebrity brands that you can model (without their massive budgets)

Whether you're planning your next launch or trying to understand why your last one didn't hit the mark, this episode will give you a fresh perspective on how to create marketing campaigns that actually convert in today's market.

Plus, I'm sharing the exact framework we use with our Design on Demand clients to help them create launches that feel innovative, not repetitive. Trust me, you'll never look at your launch strategy the same way again.

Connect with me: 

• Website

• Join our email list!

• Instagram

• Pinterest

• Listen to our private podcast - Become the #1 Brand In Your Niche

Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer 

Jasmine talks all about how Rebranding can benefit your current offers and increase your revenue, even if you don't raise your price or change your deliverables. She discusses the power of Rebranding inside group programs and masterminds.

 Want to learn how to make an extra $100k with your rebrand? Sign up for our free training at https://highflierpowerhouse.com/rebrand-training

Ready to show up as the million-dollar brand in your business and be taken seriously? Book a Rebrand Experience with us and turn your client experience from meh to MONEY using a Powerhouse process trusted by your favorite industry leaders. Apply at www.highflierpowerhouse.com/rebrand-experience

Loving the podcast episode? Leave a review!

Jasmine discusses the belief behind constantly comparing your brand to your coach's and how this leads to lack of confidence and success when it comes to your own brand. She talks about how you can leverage a Rebrand and feel more confident in it when it's done intentionally. When you Rebrand, that is what will allow you to believe that your brand is better than your coach's because it's completely yours.

 Want to learn how to make an extra $100k with your rebrand? Sign up for our free training at https://highflierpowerhouse.com/rebrand-training

Ready to show up as the million-dollar brand in your business and be taken seriously? Book a Rebrand Experience with us and turn your client experience from meh to MONEY using a Powerhouse process trusted by your favorite industry leaders. Apply at www.highflierpowerhouse.com/rebrand-experience

Loving the podcast episode? Leave a review!

In this episode, Jasmine is covering a special segment called Don't Get Mad, Make Money. In this topic, they talk about using your team, systems, and mindset to make money and help scale your business

Design on Demand is our design retainer where you never have to touch Canva again. We offer monthly support to elevate the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Sign up here: https://highflierpowerhouse.com/retainer

Looking to make $100K with your next rebrand? Learn how this is possible with this free training: https://highflierpowerhouse.com/rebrand-training

Ready to convert a cold lead in just 7 days with your brand? Join Brand Revenue Lab today: www.highflierpowerhouse.com/revenue

Ready to show up as the million-dollar brand in your business and be taken seriously? Book a Rebrand Experience with us and turn your client experience from meh to MONEY using a Powerhouse process trusted by your favorite industry leaders. Apply at www.highflierpowerhouse.com/rebrand-experience 

In this episode, Jasmine is covering a special segment called Don't Get Mad, Make Money. In this topic, they talk about using your brand wisely to make money and not just complaining.

Design on Demand is our design retainer where you never have to touch Canva again. We offer monthly support to elevate the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Sign up here: https://highflierpowerhouse.com/retainer

Looking to make $100K with your next rebrand? Learn how this is possible with this free training: https://highflierpowerhouse.com/rebrand-training

Ready to convert a cold lead in just 7 days with your brand? Join Brand Revenue Lab today: www.highflierpowerhouse.com/revenue

Ready to show up as the million-dollar brand in your business and be taken seriously? Book a Rebrand Experience with us and turn your client experience from meh to MONEY using a Powerhouse process trusted by your favorite industry leaders. Apply at www.highflierpowerhouse.com/rebrand-experience 

Your website should be making sales while you sleep. But if you're putting your website on the backburner, it's probably costing you premium clients.

As the founder of a seven-figure design agency, I've watched countless businesses struggle with outdated websites or rely too heavily on social media. The truth is, your Instagram content alone isn't enough - especially if you're targeting high-ticket clients who need more context before making a buying decision.

I've seen firsthand how a strategic website can transform your marketing efforts. Our clients are booking sales calls with better-qualified leads, spending less time explaining basic service details, and converting customers even during vacation breaks. The key isn't just having a website - it's about creating a digital home that works as your 24/7 salesperson.

In this episode, I break down exactly how to make your website your most powerful marketing asset in 2025. From strategic layouts to content planning, you'll learn why basic landing pages aren't enough and how to create a website that actually converts your ideal clients.

In today's episode, we're chatting about: 

• Why Link Trees and basic landing pages are costing you premium clients 
• How to structure your website to pre-qualify leads before sales calls
• The crucial difference between website content and social media content
• Why your website should be your first point of contact (not Instagram) 
• Strategic layouts that guide visitors toward conversion

Connect with me: 

• Website

• Join our email list!

• Instagram

• Pinterest

Ready to be the only option in your niche? Join The No Competition Training: a free masterclass on the photoshoot, website and content strategy you need to increase your business revenue and reputation this year. Sign up now: https://highflierpowerhouse.com/free-masterclass

(Don’t publish this Evergreen yet) Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way you market your brand online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer 

As your relationship with your business changes, it's inevitable that your marketing will change with it. On today's episode, we're chatting about how to make that change intentional and profitable. Because here's the thing, it's so normal to go through little identity crisis in business. Since the birth of my business, I've gone from using my business as a distraction from my life to outgrowing that mindset and redefining my relationship with my business.

So how have I moved through these personal changes as they've affected my business? Let's talk about it. Because even if you haven't gone through an entire identity shift as a business owner in the last few years, your marketing should have. Your business strategy for 2025 might be completely wrong if you're still following outdated marketing advice from 2020.

In this episode, I'm breaking down why the strategies that worked during the pandemic simply aren't cutting it anymore, and what you need to do instead. I'm sharing the exact framework I use with my high-ticket clients to help them transition from constant content creation to strategic marketing that actually converts.

You'll learn why focusing solely on Instagram growth is holding you back, and how to create a presence that attracts premium clients across multiple platforms. The truth is, most business coaches are still teaching pandemic-era strategies because that's when they built their success. But the market has evolved, and so should your approach. 

Plus, I'm giving you my proven three-step system for auditing your current strategy and identifying exactly where you need to pivot. Whether you're just starting out or looking to scale your existing business, these insights will help you stop spinning your wheels and start seeing real results.

Today, we're chatting about:

• Why pandemic-era marketing strategies are failing in today's market
• The three biggest mistakes business owners are making with their content
• How to transition from constant creation to strategic marketing
• Why focusing solely on Instagram is limiting your growth potential
• The exact framework for attracting high-ticket clients in 2024

Connect with me: 

• Website

• Join our email list!

• Instagram

• Pinterest

Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer 

In this episode, Jasmine discusses any other costs you may see inside of a rebrand. We break it down so you know exactly what to expect and why these expenses matter!

It's Highflier Powerhouse's brand birthday! So in honor of this milestone, I'm digging into my decision to create a separate Instagram account to explore more of my personal brand. We'll be digging into questions like "when is it time to create multiple Instagram accounts for your business? Why should you do it? Why shouldn't you do it?" 

In order to understand the framework behind my decision, go listen to episode 110 where I go into the specifics of the Personal Brand Pyramid. At the end of the day, the decision to have multiple accounts is personal to you and your goals. For me, I originally started a separate account and set strong boundaries in place for security reasons. Building my personal brand was never about revealing all of the fine details of my life to strangers on the internet. 

Instead of focusing too much on relatability, I was focused on relevance. Because here's the thing: you can convert even more followers when your brand is relevant to them versus being super relatable. When people have two separate accounts that end up basically serving the same function, or one account goes dry, it's usually because they haven't sat down and thought of a clear way that they want to represent their brand moving forward.

So you'll walk away from today's episode with confidence that your Instagram accounts are all serving a specific purpose to move the needle forward for you. 

Related Episodes: 

• EP 110 - My Framework for Marketing with the Personal Brand Pyramid

Connect with me: 

• Website

• Join our email list!

• Instagram

• Pinterest

Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer 

I've dreamt up an exact marketing roadmap that's going to completely transform the way Highflier Powerhouse sells in 2025. And in today's episode, I'm inviting you behind-the-scenes on our decision making process. 

I'm breaking down why I'm shifting from an evergreen model to a campaign-based strategy, and how this decision will create more exclusivity and urgency around our signature service. You'll learn why traditional evergreen marketing isn't cutting it anymore and how to create a marketing roadmap that actually converts in today's landscape.

Plus, I'm sharing my exact 60-day marketing plan leading up to our January 27th launch, including how I'm structuring content, managing timelines, and creating a whole new level of value for our clients. Whether you're considering a rebrand or just want to level up your marketing strategy, this episode is packed with actionable insights you can implement in your own business's marketing roadmap.

While you're here, make sure to go and grab our private podcast, Become the #1 Brand in Your Niche, for all of the inside secrets on what makes an industry defining brand! 

Today, we're chatting about:

• Why we're moving from evergreen to a campaign-based model (and how this creates more exclusivity)
• The three phases of our 60-day marketing strategy: entrance content, engagement content, and exclusive content
• How we're restructuring our signature rebrand experience to include marketing campaigns
• The psychology behind creating genuine urgency (beyond just time scarcity)
• Our exact timeline and strategy for the January 27th launch campaign

Coming Up Next: 

Don't miss next week's episode on "Lessons Learned from 2024"

Stay tuned later this month for "How to Know If You Need to Reposition Yourself in 2025"

Connect with me: 

• Website

• Join our email list!

• Instagram

• Pinterest

Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer 

In this episode, Jasmine discusses all things Design Retainer and how it can create an ROI for coaches and service providers. She explains the difference between design retainers and project-based design, and highlights the benefits of having an ongoing relationship with a design agency. Jasmine also provides actionable steps for coaches and service providers to consider when hiring a designer or agency for a design retainer. Overall, design retainers can save time and money, maintain brand consistency, and lead to consistent leads and client loyalty.

Takeaways

• Design retainers provide ongoing monthly support for design needs
• Design retainers save time and money by delegating design tasks
• Consistent branding efforts are important for brand recognition and client trust
• Choosing the right designer or agency is crucial for a successful design retainer

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become a retainer client here: https://highflierpowerhouse.com/retainer

Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Learn how inside our free training: https://highflierpowerhouse.com/rebrand-training

Learn how to build a strong brand and sign your next 5 highest paying clients. Join our signature program, Brand Revenue Lab, where you'll learn how to build a stand out brand from the ground up. Join today: www.highflierpowerhouse.com/revenue

Chapters

• 00:00 Introduction to Design Retainers
• 02:23 Difference between Design Retainers and Project-based Design
• 06:17 When to Hire a Designer on Retainer
• 08:05 Importance of Consistent Branding Efforts
• 09:52 Saving Time and Money with Design Retainers
• 13:08 Creating an ROI from Design Retainers
• 15:27 Evolution of Brands and Services
• 18:32 Choosing the Right Designer or Agency

We just generated the same revenue in one campaign that we made all of last year and I'm sharing exactly how we did it.

After years of running our signature Rebrand Experience as an evergreen offer, we decided to shift to a campaign model for 2025. The results were incredible: a six-figure campaign, nearly 100 registrants for our free training, and more qualified leads than ever before, all with an email list of just 400 people and 2,500 Instagram followers.

The secret wasn't in creating more content. It was in creating strategic exclusivity. By focusing on re-engaging our existing audience, offering campaign-only perks (including covered photoshoot costs), and maintaining different content strategies across platforms, we created genuine urgency that converted cold leads into excited clients.

In this behind-the-scenes episode, I break down our entire campaign strategy, from pre-launch engagement to sales call success rates. Whether you're considering shifting to a campaign model or just want to understand how to create real urgency in your marketing, you'll learn exactly what worked, what didn't, and what we're changing for next time.

In today's episode, we're chatting about:

• How we re-engaged our audience before launching the campaign

• Why website optimization was crucial for converting cold leads

• The exact email strategy that drove consistent sales

• How we structured our campaign-only perks for maximum impact

• Key lessons learned for future campaign planning

Connect with me: 

• Website

• Join our email list!

• Instagram

• Pinterest

Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way you market your brand online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer 

Ready to be the only option in your niche? Join The No Competition Training: a free masterclass on the photoshoot, website and content strategy you need to increase your business revenue and reputation this year. Sign up now: https://highflierpowerhouse.com/free-masterclass

Today I'm joined by Camila Maria Cardozo, a brand photographer and videographer for conscious entrepreneurs. We've actually worked a few photoshoots together, so this conversation is a really fun mind meld. 

If you're a service provider who is thinking of having a photoshoot done soon, this episode is for you! Maybe you've had your photos taken in the past and it felt like you were just going with the crowd. Or maybe it would be your first big photoshoot ever! We're walking through all of our hot takes about what it takes to create brand visuals that support you as your visibility grows. 

You'll also get a bit of a behind the scenes look into what goes into our hiring decisions. Because, while I often talk about attracting cold leads, I think it's important to observe ourselves as we're buying from other people.

By asking yourself: What did it take for me to sign on the most recent team member? How did I know I could trust this person? What role did their visuals play in influencing my decision? You can start to understand your buyers thought process. For me and Camila, a strong visual presense conveys an alignment of certain values and shows that priorities might be in line. When things look too DIY? It raises the red flag.

In this episode, we're chatting about: 

• The importance of brand clarity in photo and video shoots
• Headshots vs. brand photo shoots
• Balancing authenticity and aspirational imagery
• Building community building through visuals
• Navigating trends and creative risks in brand shoots

Connect with me: 

• Website

• Join our email list!

• Instagram

• Pinterest

Connect with Camila: 

• Website
• Instagram
• Stream Speak Your Truth and Look Good Doing It

Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer 

In this episode, Jasmine discusses what tacky is and how to make sure your brand is not showing up as tacky.

In today's episode, Jasmine introduces a guest for her Powerhouse Profile series: Rebrand Experience client, Chelsya Ashley, an experienced and passionate marketing strategist who specializes in relationship-based marketing and data-driven strategies.

Chelsya has an M.A. in Communications and 7+ years in marketing under her belt. In the past 7 years, she's worked with over 400 companies to grow their business with performance marketing - including large corporations like Rite Aid, AARP, Stanley Tools, Proof Syrup, and KNESKO Skin. After working for 3 marketing agencies, she decided to start Cheya Media where the agency's mission is to help passionate wellness and beauty brands Increase with Ease, Maximize Impact, and Multiply Revenue. When she's not in her agency working with her team and clients, she's consulting for JCPenney and their beauty division and acting as Fractional CMO for brands $500K and above.

Connect with Chelsya below:
Chelsya's website: https://cheyamedia.com
Chelsya's consulting: https://cheyamedia.com/consulting
Chelsya's Instagram: https://www.instagram.com/cheyamedia/
Chelsya's podcast: https://passion-to-profit.captivate.fm/

The marketing trends that worked in 2024 won't get you the same results in 2025. In this episode, I'm breaking down the major shifts I see coming in marketing, design, and business strategy.

We're answering questions like "why is cozy short-form video replacing overly curated content?" And why I'm willing to bet that YouTube is going to be making an unexpected comeback. After a year of tracking and predicting quarterly trends, I'm willing to hang my hat on subtle selling as the new way forward, especially on platforms like Threads.

I'm also sharing why being back in your marketing (instead of relying on repurposing) will be crucial for success in 2025. Brand refreshes are replacing complete rebrands as the go-to strategy for staying relevant, and I'm explaining exactly why you'll need at least two photo shoots per year to keep up.

Plus, I'm diving into why done-for-you services are making a major comeback and how to position yourself for this shift. If you're tired of following outdated trends or struggling to stand out in your market, this episode will give you the insider insights you need to stay ahead of the curve. I'm sharing specific strategies you can implement now to prepare for these upcoming shifts in the market.

We're chatting about: 

• Why cozy short-form video is replacing curated content (and how to adapt)
•  The unexpected return of YouTube and how to leverage it
• How subtle selling is transforming platforms like Threads
• Why brand refreshes are becoming more important than complete rebrands
• The rise of in-house creatives versus traditional agency models

Connect with me: 

• Website

• Join our email list!

• Instagram

• Pinterest

Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer 

We've had the concept of "thought leadership" beaten over our heads in the online space for the past year. But from what I've observed, most business owners are missing the point entirely.

Thought leadership is not solely about sharing your hot takes. Thought leadership is not all about being "authentic" by embracing your inner hot mess. And it's definitely not about co-opting the term after you've received a few more likes on Threads than you originally expected. 

Being a true thought leader means embracing and embodying four distinct pillars: 

• Expertise (and why your unique process matters more than you think)

• Innovation (beyond just adding your spin to someone else's framework)

• Credibility (how to ensure your results actually tie back to YOU)

• Influence (the missing piece that most "thought leaders" forget)

This episode may be a bit confronting because I know, we all like to assume we're operating as thought leaders in our business. But we have to ask ourselves, are we relying on the simple fact that we have a podcast or we post aesthetic reels to establish ourselves as thought leaders? Or are we actually embodying that identity? 

Plus, I'm diving deep into the difference between thought leadership and personal branding, and why combining both is your ticket to becoming a mini-celebrity in your niche. Whether you're just starting to build your authority or you're ready to amplify your influence, this episode will help you create content that actually moves the needle.

Connect with me: 

• Website

• Join our email list!

• Instagram

• Pinterest

Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer 

People pleasing creates watered down brands. If you're a people pleaser, I want you to ask yourself to name three people that are actually pleased with you and being LOUD about it. It's hard to bring out bold, enthusiastic opinions in other people if you're not sharing them yourself. 

Think about your favorite celebrities. People rally around celebrities because of their brand! And part of building their brand comes from super bold actions and statements. From one confident claim, we can all guess what their next move might be. We can start to feel like we understand them and even know them on a deeper level. 

I think we're all a little bit afraid that we'll sound like a hater if we share our boldest opinions. But here's the thing: you're only a hater if you have no other solutions. I've been guilty of this before! I used to be totally against website templates. But was I coming to the table with a solution for people who weren't ready for a full rebrand? Nope! So I've been a bit of a hater before and I'm sure you have too. 

But the great news is, we're all allowed to evolve and change our opinions over time. Yes, it's important to have conviction and congruency in your brand. So don't go out and flip flop with contradicting opinions every week. We don't want to encourage distrust. But there is a way to change your opinion and stay on brand! Tune in till the end for the inside scoop. 

In this episode, we're chatting about: 

• Why brands that don't center bold opinions have a hard time finding aligned clients 
• Reframing "mean girl energy" 
• The difference between a hater and a business owner that knows who they are 
• How to change your mind without feeling off-brand 

Learn how to build a strong brand and sign your next 5 highest paying clients using cold leads inside our 12-month program Brand Revenue Lab. Join today: www.highflierpowerhouse.com/revenue   

Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer 

Jasmine talks about how you can use your Rebrand to increase your conversions whether you launch or sell on evergreen. She mentions how you can have a blend of creativity and strategy when it comes to sales and that you don't need to be working more hours to convert more.

Ready to show up as the million-dollar brand in your business and be taken seriously? Book a Rebrand Experience with us and make an extra $100K with visuals alone using a Powerhouse process trusted by your favorite industry leaders. Apply at www.highflierpowerhouse.com/rebrand-experience

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In this episode, Jasmine discusses how a rebrand can actually be your next step to scaling. She unpacks how you can use this rebrand in that way and why it may be the next go to move that you need!

In today's episode, Jasmine introduces a guest for her Powerhouse Profile series: Rebrand Experience client, Soledad Paulino Fernandez, an experienced and passionate former math teacher turned money and self care coach.

Want to Know Why Your Branding Isn't Leading to Sales? Here's What You're Missing...

If you've ever invested in gorgeous brand photos, a sleek website, or pretty templates but STILL aren't seeing the sales you want, this episode is going to be a game-changer. I'm diving deep into the real connection between design and revenue - and why looking "pretty" isn't enough.

I've seen plenty of business owners come to Highflier Powerhouse after investing in their brand's visual identity without seeing a true ROI. As someone who's helped countless entrepreneurs transform their brands (and watched their revenue skyrocket as a result), I'm breaking down the key difference between visual brands that drive sales versus simply cost the business owner money. 

Here's the thing: your visual identity can be super creative and STILL have trouble converting. So what's the secret sauce? You'll have to tune in to find out. 

In this episode, I'm sharing:

• Why your gorgeous photos and templates might actually be working against you
• The crucial difference between "new and creative" versus "new and converting"
• How your visuals are either eliminating objections or creating them (hint: there's no in-between)
• Real examples of how proper branding directly leads to increased sales
• The truth about why some people claim "aesthetics don't matter" (and why they're wrong)

Whether you're considering a rebrand, struggling with your current brand, or just trying to understand why your beautiful visuals aren't converting, this episode will give you the missing piece of the puzzle. Get ready for some tough love and actionable insights that will transform how you think about your brand's visual strategy.

Connect with me: 

• Website

• Join our email list!

• Instagram

• Pinterest

Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer 

Ever feel like you're stuck in the endless cycle of launching, or wondering why your evergreen offers aren't converting? Let's talk about it. 

In this episode, I'm pulling back the curtain on what really makes marketing work - whether you're launching or selling evergreen. Here's the truth: most people are so focused on time-based urgency that they're missing the bigger picture. 

I'm answering real questions from both launchers and evergreen sellers, and breaking down exactly how to create a strategy that sells consistently without burning yourself out.

In this episode, we're chatting about:

• Why focusing solely on "cart closing" urgency is killing your sales potential
• How to sell multiple offers simultaneously without confusing your audience
• The secret to maintaining exclusivity while selling year-round
• What most people get wrong about client objections (hint: it's not just about timing)

Whether you're tired of the launch hamster wheel or frustrated with your evergreen results, this episode will give you practical strategies you can implement right away.

Plus, I'm sharing real examples of how to create marketing campaigns that actually convert - no matter which strategy you choose.

Related Episodes: 

1. EP 137 - Stop Copying Your Coach's Launch Strategy: Here's What Actually Works
2. EP 110 - My Framework for Marketing with the Personal Brand Pyramid

Connect with me: 

• Website

• Join our email list!

• Instagram

• Pinterest

Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer 

In this episode, Jasmine defines what a strong brand is and what the key features are to your strong brand, so that you can convert cold leads just as well as you convert those warm leads.

Ready to convert a cold lead in just 7 days with your brand? Join us inside Brand Revenue Lab where you'll learn how to shorten your sales cycle and strengthen your brand to generate revenue www.highflierpowerhouse.com/revenue

People want to love watching you sell. But your current marketing strategy might just be turning them off!

As the founder of a seven-figure design agency, I've mastered the art of subtle selling. So today, we're chatting about a strategy that makes your audience feel entertained and educated while they're being sold to.

In 2025, direct selling isn't just boring; it's ineffective. Everyone's become a salesperson, from TikTok creators to Instagram influencers, which means your audience is more sophisticated than ever at recognizing (and scrolling past) obvious sales tactics.

The secret lies in showcasing your expertise, creating strategic suggestions, and sparking curiosity in ways that feel natural and engaging. It's like quiet luxury. Your audience knows it's premium, but it doesn't need logos plastered everywhere to prove it. This approach turns audience members into clients and keeps them engaged even after they've bought from you.

In this episode, I break down the four-step framework for mastering subtle selling across all platforms. Whether you're struggling with engagement on Threads, feeling salesy in your stories, or just ready to elevate your marketing strategy, you'll learn how to sell in a way that makes your audience want to keep watching.

In today's episode, we're chatting about:

• Why traditional direct selling won't work in 2025

• The four-step framework for subtle selling that converts

• How to showcase your expertise without being pushy

• Why your CTA doesn't always need to be a sales link

• Practical examples of subtle selling across different platforms

Connect with me: 

• Website

• Join our email list!

• Instagram

• Pinterest

Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Ready to be the only option in your niche? Join The No Competition Training: a free masterclass on the photoshoot, website and content strategy you need to increase your business revenue and reputation this year. Sign up now: https://highflierpowerhouse.com/free-masterclass

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way you market your brand online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer

Investing in your branding is not all about building up your confidence. That's a fun byproduct, don't get me wrong! But at the end of the day, it's about your audience. 

When you can get high quality visuals and branding to communicate what makes you different, you've gained access to your most ideal client. Before then, I can gaurantee you, you're losing out on business because of unaligned branding.

Even if you're consistently getting inquiries and clients, you have to ask yourself: are all of these ideal clients? If the answer is no, you've probably got some brand elements that aren't communicating effectively. Through real-life examples, you'll see how clear, consistent branding can set you apart in a competitive market, ensuring that your message resonates and drives more inquiries and sales. 

Here's one stand out tip from the episode: anytime you recieve an objection, it should become a theme in your content. Don't answer a question once and move on! For Highflier Powerhouse, we heard from a potential client that they noticed other design agencies have a consistent vibe in their portfolios. They were wondering why our portfolio was all over the map from one client to the next. 

This objection alone helped us understand and highlight something that sets us apart: we're not cookie cutter. Every single client is getting a highly individualized experience. These are the types of revelations that have to come across in your branding. It's not all about having some cool photos to share. 

In this episode, we're chatting about: 

• The Impact of Visuals on Confidence

• The misconception that rebranding is all about boosting your own confidence 

• Tangible results that come from high quality visuals 

• Why you might be losing dream clients with unaligned branding

Connect with me: 

• Website

• Join our email list!
  
  

• Instagram
  
  

• Pinterest
  
  

Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer 

 In this episode, Jasmine discusses the power of visual storytelling in branding and sales. She explains that visual storytelling goes beyond just pretty pictures and is a strategic way to communicate with your audience. Visuals can capture attention, leave a lasting impression, and connect emotionally with your audience. Jasmine uses Apple as an example of a brand that effectively uses visuals to convey its values and create brand loyalty. She also provides tips for creating signature visuals, maintaining consistency, and utilizing visual platforms. Finally, she explores the sales impact of visual storytelling and the importance of clear messaging and visually attractive graphics.

In this episode, Jasmine introduces her Brand Breakdown series where she talks about brand case studies and how they've become successful. In today's episode, she goes over Barbie and talks about the attention the brand has been receiving since the announcement and launch of the Barbie Movie.

Ready to show up as the million-dollar brand in your business and be taken seriously? Book a Rebrand Experience with us and turn your client experience from meh to MONEY using a Powerhouse process trusted by your favorite industry leaders. Apply at www.highflierpowerhouse.com/rebrand-experience

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Are you feeling bored of your brand? Well, before you go and tear it all down, I want you to ask yourself "when was the last time I had a brand shoot done?" If it's been more than a year, it's been too long! 

A shoot that's well done can provide marketing materials for an entire year. But longer than that? You're at risk of your audience's eyes glazing over. So if you're at the 100K+ mark in your business, it's time to get serious about incorporating annual brand shoots into your strategy. 

But before you jump in to a mini-shoot or spend hours browsing Pinterest with no real direction, listen to this episode. I don't want you pouring a bunch of time, energy, and money into small photo shoots that ultimately won't last you more than a month.

There are some key aspects to planning your yearly shoot that go way beyond recreating a cool picture you saw on Pinterest. We want to think through exactly how these photos will be used. It's always fun to get a hyper trendy, creative shoot done...until you can't use half of the photos! Working with an agency or creative director will ensure that no photo goes to waste. 

In this episode, we're chatting about: 

• Why business owners over the 100K mark need annual photoshoots 
• Why poorly thought through mini-shoots might cost you more in the long run 
• The importance of planning where each look will be used in your marketing strategy 
• How having a creative director can help the process go smoothly 

Connect with me: 

• Join the email list 
• Follow on Instagram

Work with us: 

Learn how to build a strong brand and sign your next 5 highest paying clients using cold leads inside our 12-month program Brand Revenue Lab. Join today: www.highflierpowerhouse.com/revenue   

Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer 

In this episode, Jasmine talks about how you can increase your revenue outside of just warm lead conversions and referrals and how you can convert cold leads in just 7 days with your brand.

Ready to convert a cold lead in just 7 days with your brand? Register for the free webinar Attract & Convert Cold Leads in Just 7 Days with Your Brand: www.highflierpowerhouse.com/webinar

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