Brand Builders Lab with Suz Chadwick (Suz Chadwick)

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Today I am talking with Amey Lee about developing a story for your brand.

So it's been a year since I started the podcast and I wanted to share with you some of the lessons I've learned along the way if it's something you've been thinking about!

Today is all about Instagram with the lovely Mackalya Paul, Creative Director of Social Styling. As an Instagram marketing expert working with fashion and beauty businesses, Mackayla is sharing some of her top tips for any small business. We're all after engagement, followers and connection and that's what I'm asking about today. How do we achieve all that when you're either just starting out or even if you've been around for a while.So what are we talking about today?? Check it out!

• How to grow your Instagram audience
• How to get the right people following you
• Increasing your engagement and having real conversations
• Visual branding on Instagram
• What goals do you need to be thinking about and setting when it comes to your Instagram?
• Using Instagram insights to make better decisions
• Hot tips on Instastories

Plus so much more!!

Today I'm chatting with Caroline Guillemain-Brunne the Founder of Organise.Curate.Design all about how you can stay organised in life when you're running a business.

Today I've got Leanne Woff on the podcast talking all things launching! Leanne is the driving force behind Audacious Empires and happens to be the unicorn you’ve been searching for. She’s an award-winning online business manager, a bookkeeper, an avid business networker and connector, a systems junkie, a tech lover, and a mother of 2 sets of twins with an uncanny ability to spill every single cup of coffee she attempts to drink. She’s an empire builder’s secret weapon.

This week I'm speaking with The Queen of Confidence, Erika Cramer, about what's holding you back in business.

Today I’m chatting with Karina May, Email Automation and CRM SpecialistIf you’re after a fail-proof, rock solid email marketing strategy to take your business to the next level, Karina will sort you out – and then some.With almost a decade of experience in digital marketing land, she knows when to push the boundaries (so you keep an edge on your competitors) and when to tow the line to ensure your email is actually hitting inboxes and not being flagged as spam.Once she has a handle on your business and goals, she’ll draw on her know-how to automate, automate, automate so those conversions roll in while you’re counting sheep.She knows how to keep things lean after spending 7 years running the marketing team at a start up company, but also how to scale quickly and efficiently. Some companies under her expert care include Showpo, Coco Republic and Pet Circle.If you’ve been wanting to build your list or engage your subscribers more and understand what to test and how then this episode is for you.We’re talking all about :

• Why it's still important to grow your list and engage your subscribers even though you may have a huge social media following
• How list building has changed over the last couple of years and what is working well right now to grow your list
• What goals you should have in place when it comes to growth of our email list
• With email becoming very crowded, how you can stand out
• Some great tips to test to get more engagement and eyes on your emails
• How automations can help build the relationship with our subscribers and some ideas on how to do this

Want to connect with Karina? Make sure you head over and say hi!

Website :www.karinamayconsulting.com.au

LinkedIn: https://www.linkedin.com/in/karina-may-0a13524b/

Strategy Session bookings: http://karinamayconsulting.com.au/1-hr-email-marketing-session/

Today we’re talking about what it takes to get clients, how long it can take to build a business, what it’s takes to be successfully, what you need to do, how you need to show up, why you need to get rid of the excuses and why self-awareness and grit is everything.

Today I'm chatting with Melinda Kitto who has been touted as a messaging genius. As the go-to person in her circle of friends to craft the perfect reply to the cute guy on Tinder, Mel realised early on that she had a knack for using words to get results.

This week on the podcast I'm excited to have Anita On Chi the Founder of Wordfetti, Host of Brandfetti the Podcast, and a Brand Story-teller and Strategist helping brands stand out through words.

Today we’re talking about creating an online course or membership and why it could worth considering.

www.suzchadwick.com/pod103

Interested in finding out more about working with me?

Brand builders Academy - www.suzchadwick.com/bba

Amplify Accelerator & Mastermind - www.suzchadwick.com/amplify

Have you ever wanted to have more meaningful conversations? Does it sometimes surprise you the reaction people have to what you say? Today on the podcast I'm talking with Jacqui Snider a Workplace Culture Coach and facilitator of authentic change. Using her extensive work experience as an Occupational Therapist, Jacqui brings a fresh perspective to her Workplace Culture Programs within the business world.

Today we’re talking about how you can learn to value your voice, share what you know and get more confident being the expert in the room.

Lisa Win is an Australian Trade Mark Attorney who works with small businesses to protect their brand. Lisa spends her days advising small businesses on trade mark law and the trade marking process. Her main focus is to help business owners make informed and strategic decisions to give their brand the legal protection it deserves.

In this epis

Today I am speaking with Sophie Timothy of Sister Scout Studio about the pros of niching and how to choose your perfect niche!

This week I speak to Angela Henderson about running challenges to grow your business and your lists.

Today I'm talking all about why you're not attracting the clients that you want!

This week on the podcast I'm chatting with Lyndal Harris from The Podcast VA all about how you can start your podcast, what to think about when you're launching and how to grow it, plus we're answering a few questions from IG stories.

On today's episode I'm talking with Erin Morris from Young Folks Digital about the seven elements that every digital strategy needs.

If you've been wanting to understand how you can use PR in your small business and DIY it then this episode is for you! We're diving into key ways you can pitch, tell stories, make connection and build your brand through PR.

Today I'm answering a number of listener business questions about podcasting, speaking, business building and how I do hard things and break through my own fears.

Today I'm chatting with Rosie Shilo from Virtually Yours, a network for Australian VA's. We're talking about how to find the right person to outsource to.

Brand voice …… That's what we're here to talk about today!

It's what all the kids are talking about in business, and it's something that you can use to help grow your business. Collaboration marketing is where it's at and today I've got collab marketing expert Jess Ruhfus sharing her tips for small on how you can start using it to grow your business and your audience.Show notes: In this episode, we're talking about– The Collaboraurus journey – Knowing the numbers in your business – How Collaboration marketing works and how you can use it to grow your business – What you need to think about when you head into a collaboration agreement – Understanding your customer's behaviour and awesome tools – Mindset blocks and how self-doubt can creep in plus a few ways to get around it – Getting out from behind the screen – Opportunity is attached to people!! – How to pitch and just give things a goTo check out everything Collabosaurus, head to:Website InstagramFacebook

I get this question all the time. When do I charge, how to I charge and what do I charge. In today's episode I'm sharing how I personally made that decision.

We're talking to Hipster Mum, Jade Warne about motherhood, business building and standing out. The catalyst, stress and anxiety that she felt before starting her business ad what it means to her to Play a Big game. Jade is a skilled and experienced editor, producer, stylist and go-getter. Born in Samoa, educated in Sydney, she's an innovative thinker who thrives on sharing information that makes life better. Having worked at top-tier corporates such as Volvo, UBS and Zurich – and having written for publications like Marie Claire, Sydney Morning Herald, The Sydney Magazine, SHOP, Famous and Women’s Health. These days she's focused in the social arena, where she uses her editor’s eye to deliver compelling, ROI-positive content through a diverse range of channels for her and her clients. When it comes to creating amazing content with great people, Jade's your woman! In this episode we're talking about: - Being a mum in business and how sarcasm, wine & laughter can lighten the load. - Owning your personality and brand online and working out what works for you - Going from being a copywriter and social media manager to photographer extraordinaire. - Learning your craft as you go and realising that what you think is your greatest weakness could be your biggest strength - Growing up in an incredible creative family of 7 You can find all things Hipster Mum and Jade Warne: http://www.hipstermum.com/ http://www.jadewarne.com/ https://www.instagram.com/hipster_mum/ https://www.facebook.com/hipstermum/ https://www.linkedin.com/in/jadewarne/

Today I'm talking to product business coach, Sarah J Cross all a successful and award-winning businesswoman. At 24 years’ old, she successfully built and sold her own Nationally recognised million-dollar gift hamper business which started from her kitchen table and was formally recognised twice in the Australian Telstra Business Women’s Awards.

Today I share with you the process that I’ve gone through to review and assess what systems I have in my business, how I use them, whether they work for me or not, the cost of those systems and if there is a better way.

Today I’m sharing with you the 10 key tips to putting your marketing on autopilot in your business. One of the big things that many women in business in particular that I find is that they get emotional or feel awkward marketing themselves, so if this is you then putting your marketing on autopilot really take the emotion out of it and means that you’re doing the work and getting the traction without relying on how you’re feeling.

Today I'm chatting with Amy Savage the founder of Events By Example, a Melbourne based yet borderless business offering event coaching, virtual event assistance and event management to coaches, mentors and business owners with knowledge to share.

If you've been wanting to run events to grow your business then I'm sharing everything I've learned over last 4 years running both large scale and smaller events.

Today we're talking all things SEO - Search Engine Optimisation - with Karlie Plowman from Techno Bird.

Sometimes the best brands start with people who have no idea how to create the business but work it all out along the way. Today I'm joined by Bec & Sal - founders of Ethical Fashion Label Colour Coded.

Today on the podcast I’m chatting with Hannah Spliva, one half of the chief-founders of Lvly – if you’re on the east coast of Australia then you may have used their gift delivery service but with over 20k followers on Instagram alone you may know them no matter where you live in the world.

Since starting the podcast (not that long ago) I've had so many people ask me how I started. So today in this bonus episode I thought I would share how I went about starting the Play Big, Brand Bold podcast in what I think is a bit of a lazy girl's guide to starting a podcast. I'm all about creating ease in your business, planning and giving yourself enough time and space to create and do what you need to do. So these are just some of the questions I asked myself and how I decided if a podcast was the right thing for me, as well as a few simple things along the way that helped me get it off the ground.

Today we're talking business insurance. Now it may not be the most exciting topic but as a business owner it's one that you really need to know about and have to ensure you can grow your business with peace of mind.Louise Jones is the principal of Business Insurance for Women (BIFW) with over 15 + years’ experience in insurance across a wide range of industries and professionals Australia wide. When asked what she likes best about her job, it is always the same answer, helping women business owners achieve a better insurance outcome for their business closely followed by negotiating with insurers to ensure women business owners get the best value for money. BIFW is an industry leader in providing insurance and risk management solutions to women business owners with access to over 150 insurers internationally and is part of Australasia’s largest general insurance broker network. Louise is a subject expert with the Australia and New Zealand Institute of Insurance and Finance.We're talking about:

• What insurance do you need as a service based business
• What insurance do you need as a product based business
• Covering your business even when you're hosting events or workshops in 3rd party venues
• Making your covered for your online business activities
• and more!

You can find out more and connect with Louise at https://bifw.com.au/

• Facebook
• Instagram
• Twitter
• LinkedIn

Megan Luscombe is a relationship & life coach, speaker, educator & doula. Today we're talking about some of the big topics including communicating clearing what you want, saying no and recognising self-sabotage! Just your average conversation really!

Pip Brett is the pocket rocket powerhouse behind JUMBLED and iglou at The Sonic! A total colour lover of all things home and fashion - Pip has built an incredible and supportive online community of like minded women.

Today I'm chatting with Rita Barry about all things funnels and how you can diagnose and fix an underperforming sales funnel in your business.

I don't know about you but I love hearing from women who are doing big things, challenging the status quo and collaborating to innovate. Today I'm speaking with Karen Lawson is the CEO of Slingshot, a corporate accelerator program that is doing big things. Coming from companies such as Yahoo 7 and previously the CEO of CareerOne, Karen has been forging her path in the digital space for some time now. Working with companies such as Qantas, Lions and more, Karen and Slingshot bring startups into these environments to support them to think differently, develop new products and services and innovate.Karen has received awards including BRW's Most Innovative Company 2014, UN Women's Entrepreneurship Ambassador, Nominee for Telstra Business Woman of the year 2015 and Australian Growth Company 2015.So what are we talking about

• What makes for an innovative leader
• How to pitch those big solutions
• Building your brand as a business owner
• Building the right relationships with key decision makers
• Thinking outside the box
• Collaborating to take your business forward.
• Slingshots new venture - CoVentured

Plus so much more!!Links for more information on Karen and Slingshot head to:

• Slingshot website
• Karen on LinkedIn
• CoVentured - connecting start-ups and corporates

Today I wanted to share with you some things to think about and act on when you it comes to managing your business in a difficult time.  

www.suzchadwick.com/pod100

Interested in finding out more about working with me?

Brand builders Academy - www.suzchadwick.com/bba

Amplify Accelerator & Mastermind - www.suzchadwick.com/amplify

Today I am talking about why now is the time to get onto Instagram Stories.

In this episode, we talk about why now is the time to keep building your leadership and connection.  

www.suzchadwick.com/pod104

Interested in finding out more about working with me?

Brand builders Academy - www.suzchadwick.com/bba

Amplify Accelerator & Mastermind - www.suzchadwick.com/amplify

Dielle Charon is a business coach helping side hustlers sign clients even if they have a demanding day job! She teaches all things, sales, time management, mindset and so much more on her podcast, Side Hustle With Soul. She often does free trainings on her instagram @SideBizCoach.

I'm excited to share this week's podcast with you, with the lovely Tracy Harris from Mums with Hustle. Tracy Harris is a full-time mum, teacher turned entrepreneur, and online community builder who leads a global hustlin' tribe of over 50,000 bizmums to find their own tribe, get noticed and build a powerful brand online. She is an Instagram Boss who isn't afraid to keep it real and authentic on and offline. Tracy hosts her own weekly Mums With Hustle Podcast, where she discusses the latest business building strategies and tips with mummas who are killing it in their industry. This week we're chatting about:

• How she started Mums with Hustle and where it all started
• What made her start her now 15K mum strong Facebook group
• How her community and group has supported her business
• What some of the lessons have been along the way when it comes to building community
• What the pros and cons are of having such a big Facebook group
• Some home truths about running a business

Want to connect with Tracy? Make sure you head over and say hi!

• Website
• Instagram
• Facebook
• Mums with Hustle Facebook group

I have been going crazy with strategy sessions with clients which has been fab and doing a strategy for your business isn’t hard but what is hard is looking at your business and what you want to do with fresh eyes. Whenever we’re in something ourselves it can be hard to see the wood from the trees so that’s why today I’m talking all things Badass Goal setting and vision boarding.

Today I'm chatting with Rhian Allen the founder of The Healthy Mummy which is a mega community of mums who are wanting to live a healthier life.

So you want to be a speaker? Well today I'm sharing some of the key things that I think you need to do or be thinking about when it comes to building your brand as a speaker, getting speaking gigs and building your credibility.

Ever wanted to be a more confident and connected speaker? There are always tips and tricks of the trade to help you get there and today I'm sharing just five quick and simple tips that can transform the way your audience sees, hears and connects to what you say on stage.

Today I’m chatting with Kate Toon an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. Originally from the UK but now based just outside Sydney.She has worked with big brands such as eHarmony, Curash and Kmart. And she’s helped countless small businesses produce great content and improve their copywriting and SEO.Kate is also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, the co-host on the Hot Copy Podcast and the host of The Recipe for SEO Success podcast.Kate recently published her popular business book, The Confessions of a Misfit Entrepreneur – which also has its own podcast.We’re talking all about :

• How and why she started her business
• Common misconceptions when it comes to SEO
• How long it takes for your business to rank highly and what are some of the things you can do to help that process
• Her 5 top tips when it comes to SEO for business owners
• What Confessions of a Misfit Entrepreneur is all about

Some of the tools that Kate mentions in this episode:

• https://pixel-ruler.en.softonic.com/
• https://wordpress.org/plugins/wp-smushit/
• https://tinypng.com/

Want to connect with Kate? Make sure you head over and say hi!

• Website
• Book - Confessions of a Misfit entrepreneur
• Free SEO course

Today I'm talking about how you can be more productive in your business. I work with clients and have people ask me how I get so much done and these are three simple things that I'm always focused on that really shift the dial with it comes to executing.

If you're wanting to build your personal or business brand then thinking about how you can develop your own thought leadership is an important aspect of your business to consider building.

In today's episode, I am chatting with 12 of my favourite women in biz about lessons in business from 2019.

After talking all things speaking on episode 60, I decided to do a little bonus on what you need to do if you're serious about speaking!

It's the start of a new year and I'm sharing 7 key things that if you can nail these this year, then success is on the cards!

Do you want to reach a new level in your business? Do you want to stop doing the same things and start scaling? If that's you then we're talking about the 5 key areas that you need to focus on when it comes to up-levelling your business, mindset and strategy!

Do you ever feel BLAH in your business. Like you've lost that loving feeling and just wanting to stay in bed when it comes to your business? Today I'm sharing some tips on how to deal with loosing your biz mojo!

Today we're talking all things personality-driven copy with Ami Williamson - Writer of personality-driven copy, lover of a good laugh and slightly evil genius. Ami helps brands get clear on their personality, so that they can show up consistently, stand out in a noisy marketplace and attract their dream clients.

If you don’t know Denise Duffield-Thomas then I’m so glad that you’re here. This super down to earth, women in business leader has been a personal online mentor to me for the past 3 years and I’ve not only loved watching her journey but I’ve learnt so much from her along the way. ​Our chat on the podcast today touches on some of the things that I’ve really valued and learnt over the years and I hope that you get as much out of listening to it as I did recording it. Enjoy!

I’ve been having a lot of conversations with clients and my community around how they are managing their workloads, family, partners and the things they really want to do and so I thought this might be worth talking about.  

www.suzchadwick.com/pod105

Interested in finding out more about working with me?

Brand builders Academy - www.suzchadwick.com/bba

Amplify Accelerator & Mastermind - www.suzchadwick.com/amplify

Want to connect more with your audience? Here are 10 key elements you need to nail!

This week on the podcast I'm talking about why you should break the rules to find success.

“It is a human need to be told stories. The more we're governed by idiots and have no control over our destinies, the more we need to tell stories to each other about who we are, why we are, where we come from, and what might be possible”. The amazing Alan Rickman (Snape in Harry Potter for those who don’t know the name) once said this and I couldn’t agree more.  

www.suzchadwick.com/pod101

Interested in finding out more about working with me?

Brand builders Academy - www.suzchadwick.com/bba

Amplify Accelerator & Mastermind - www.suzchadwick.com/amplify

Welcome to the first episode of the Play Big, Brand bold Podcast.I thought I would start off by sharing my story with you. As the CEO of The Connection Exchange, it's not a story I've ever shared openly but it's a story that I'm proud of. Most of all I'm proud and grateful to my parents who had the foresight to come to Australia and create a better life for my sister and I at a very young age.This episode shares some of the lesson's I've learnt along the way, what I think is key in business and how I got to where I am today. Even as I listen back on this episode there are so many things that I could have shared but these are just the highlights.If you don't know me then hopefully this also gives you a little bit of insight into the woman behind the business and brand. Thanks for stopping by and I can't wait to share the stories of other creative business owners along with insights and strategies of how you can take your business, brand and bottom line to the next level!

I'm chatting with Melinda Samson today all about how small businesses can use Google ads for marketing and to boost their brand. I think it's super important to have a great marketing mix for your business both free and paid.

Today I'm talking about how to start thinking bigger when it comes to your business.

Today we're talking about time management. I'm going to be sharing a few different things that are really important when it comes to getting your time management right and figuring out how you work best.

Today I'm excited to have insta expert Emily Osmond on the podcast sharing 7 more advanced instagram tips with you to get more out of it in 2019!

In Episode 56 of the Brand Builder’s Lab Podcast, we have a chat with Louise Griffith, owner of Left Brain Online Marketing agency, to talk about something she created - the Customer Journey Ecosystem. She breaks down and explains the 3 stages of the ecosystem for you to understand it and shares valuable tips and tricks that you can apply to your business.

Have you ever wondered how you ended up in a situation with a client - an awkward situation that is? Ever had to fire a client? Wish you had a better way of managing all the bits and pieces and setting the right expectations? Well I've got you covered!

On this week's episode, I chat with Holly Brunnbauer, co-founder of Facing Motherhood, about how to launch a product, service event.

We're talking LinkedIn essentials for small businesses today and who else would I ask but the Queen of LinkedIn herself - Karen Hollenbach.So what are we talking about today?? Check it out!

• How to use LinkedIn (LI) analytics to your advantage
• Curating your LI feed to see what you really want
• Building a company page
• Answering the question - Is LI a social platform or not??
• Personal branding and nailing your about page
• How to build your following & think about your content strategy
• How to start the right conversation with new contacts

Plus so much more!!Want to work with Karen or connect?

• Think Bespoke
• LinkedIn
• Instagram
• Facebook

Cherie and Cat from The Digital Picnic have built a following and business that makes you want to be apart of - like any great brand! If you don't know these ladies yet, then get onto it pronto. Their unique and fun social media style, voice and training is a great example of how to connect with your audience in a real way and today we're talking all things social media, business building, partnerships and mindset! Take aways: In this episode we're talking about: - Why having a digital detox is key for any business owner - managing your workload and not working other people's time frames and expectations - how TDP ladies met and got started in business - advice for others going into business with a partner - being okay with loving work - dealing with impostor syndrome and mindset - getting clear on your brand voice - Storytelling on social for businesses - Feeling the discomfort before big things happen To connect with The Digital Picnic ladies head to: https://www.thedigitalpicnic.com.au/ https://www.instagram.com/thedigitalpicnic/ https://www.facebook.com/TheDigitalPicnic/

If you've been wanting to use video in your business then here are 5 ways you can get started!

Are you ready to shift your energy to create more of what you want in business and in life?

I'm sharing 3 powerful ways to intentionally shift your energy for success.

I want to encourage you to take the time to ask yourself these questions and reflect on the energy you wish to cultivate within yourself to pursue your goals and dreams. It's all about creating intentional shifts to make way for new opportunities and experiences.

If you're seeking guidance on how to revitalize your energy and mindset, this episode is a must-listen.

In this episode, we're talking about

1. Setting your intentions by asking yourself, "What do I want?" Then defining your goals, think about how you want to feel, and make incremental upgrades in your life and business to align with your intentions.

2. Cultivating intentional thoughts and beliefs that support your goals. From manifestation journaling to strategically managing your mind, internal energy is key to taking the right actions.

3. Evaluating the people you spend time with, the content you consume, and the spaces you occupy. Surround yourself with people and influences that support your growth and align with your intentions.

Don't let another year go by without intentionally creating the energy you need to thrive.

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READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:

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FREE RESOURCES:

Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 

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In this week's bonus mini-sode I'm talking about the strategies you can use to manage our own behaviour and the things that could be standing in your way.

In this episode we're talking about:

• Key strategies to manage your own behaviour
• Ways to manage your decision making processes 
• How to recognise when you're being a drama queen 

If you have questions or thoughts on this, then make sure you DM me on Instagram

 

http://www.suzchadwick.com/pod223

 

To find out more head to:

www.suzchadwick.com

http://www.suzchadwick.com/bba 

http://www.suzchadwick.com/amplify 

I've been having these amazing conversations with clients who have incredible skills and successful businesses but struggle to put themselves into their personal brands.

If you've got thoughts, opinions, and a unique take on your industry but find yourself holding back and editing before you ever get the message out there, this episode's for you.

Key Takeaways

1. Pin down what you firmly believe about what you do and why you do it. 

2. Don't get caught up in the numbers game. Focus on the impact you can make with the audience you already have.

3. Identify what these blocks are for you and start working on shifting them. It’s the first step towards letting your true self shine in your brand.

4. Imperfections make us relatable.

Ready to take your personal brand to the next level? Join me for Amplify 2.0, an eight-week program designed to build your confidence, hone your strategy, and help you step into your full potential as a leader in your space.

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NEXT STEPS:

READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:

🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING 

🌟Join BRAND BUILDERS ACADEMY my group coaching program and learn how to put the profitable foundations of your business in place with the systems, strategy & structure to grow

🌟Join the BOLD SPEAKERS COLLECTIVE - Become a paid speaker, podcast & get the gig.

🌟Join my Membership - CLUB DONE - for weekly & monthly coaching, accountability, community, coworking and more.

 

FREE TRAINING & RESOURCES:

Simple Business Buckets training - Understand what to focus on in your business 

Masterclasses

5 powerful strategies to grow your business, brand & revenue 

From Unknown to In-demand - Building a brand that sells for you

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LINKS:

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TikTok: www.tiktok.com/suzchadwick 

The #blacklivesmatter movement is something we can all take action on. It's not just about holding our leaders accountable, it's about us doing what we can to advocate for change. 

www.suzchadwick.com/pod111

Interested in finding out more about working with me?

Brand builders Academy - www.suzchadwick.com/bba

Amplify Accelerator & Mastermind - www.suzchadwick.com/amplify

This week I'm chatting with the queen of business operations, Leanne Woff the founder of Audacious Empires.

 

Leanne Woff is an Online Business Manager and Integrator, an OBM Coach and the driving force behind the powerhouse operations, systems & growth agency – Audacious Empires. Leanne and her team have quickly become known as the empire builder’s secret weapon, delivering and implementing advanced & cutting edge business strategies and systems for their clients to achieve next-level growth & operations excellence. Leanne is on a mission to, not only, transform the way online businesses are run but she’s here to support the growth, skills upgrade and earning potential of OBMs and the industry as a whole.

 

In this episode, we're talking about:

1. the 3 core elements of building next-level operational excellence in your business.

2. How having a cohesive operational process is helping you reach your big goals and helps you have the impact you want.

3. How people, technology and processes can determine your success and your ability to grow and scale

4. Managing your operations, which is usually one of the biggest overheads any business has, so how do we flip this from being a cost to a revenue-generating asset?

 

We do this by applying systems thinking. Looking at every component in isolation AND in conjunction with everything that surrounds it.

 

People levers

When you're looking at the right people levers, it's about thinking about and asking the questions:

1. The right people, in the right seat, at the right time.

2. Are your people crystal clear on their role and how it ties into the impact you want to make?

3. Do they have ownership of how they accomplish their outcomes and know the resources they can draw from?

4. Do they know the expectations? The dependencies and flow on effects?

5. Do they have room for creativity and innovation?

 

Technology levers

1. Does every tool have a clear purpose?

2. Does your tech stack connect and operate as its own digital ecosystem?

3. Is it doing what it needs to? Can it do more than it needs to?

4. What tools can we utilise more? What tools double up?

 

Process levers

1. How do we track and measure?

2. How do we communicate what needs to be done, when and by whom?

3. How do we create SOPs that aren't out of date the second we publish them?

4. Do our processes consider experience? Touchpoints and human interactions?

5. Are some processes using ample brain space and human resources when they could be automated without negative impact?

 

You can listen to Leanne's first episode here, taking all about creating a killer launch plan - https://suzchadwick.com/podcast/creating-a-killer-launch-plan/

 

HOW TO WORK WITH LEANNE

1. If you're a multi 6-7-8 figure business owner looking for a team to support or take over your operations then be sure to connect with Leanne - https://audaciousempires.com/

2. If you're an OBM wanting to upskill then check out Leanne's - https://audaciousempires.com/obm-academy/

 

CONNECT WITH LEANNE

Website - https://audaciousempires.com/

Instagram - https://www.instagram.com/audaciousempires 

LinkedIn - https://www.linkedin.com/company/audacious-empires/?originalSubdomain=au 

***************************************

NEXT STEPS:

BOLD BUSINESS ACADEMY - Click here to Join now (foundational)

APPLY FOR THE AMPLIFY MASTERMIND - Click here to apply (scale)

****

FREE:

Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 

Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 

****

LINKS:

Website: www.suzchadwick.com 

Instagram: www.instagram.com/suzchadwick 

TikTok: www.tiktok.com/suzchadwick 

 

In today's episode, I'm chatting with bright-haired business powerhouse Sheridan Rose Shaw.  Sheridan runs MamaWest, a space for women to be pampered, connect and grow together. MamaWest puts a new spin on the neighbourhood salon - because life’s too short for sh!T hair!

www.suzchadwick.com/pod158

Interested in finding out more about working with me?

Brand builders Academy - www.suzchadwick.com/bba

Amplify Accelerator & Mastermind - www.suzchadwick.com/amplify

Today's episode is a bit of a special treat. I'm sharing a live call from my Brand Builders Academy, and it's all about Pressure Testing Your Pricing. It's something I believe is super important for you to hear. I wanted to kick off March with some sales magic—focusing on money, pricing, and going bigger with your brand. 

Key Takeaways:

1. There's always someone in the market who will pay premium prices for the transformation you offer. It's crucial to know deep down that what you bring is worth every penny. If Russell Bronson can throw a $1 million offer out there, trust me, there's potential for your pricing to stretch too.

2. Have you tried imagining how it feels to charge different amounts? I call it pressure testing. Think about charging $1,000, then $5,000, and even $10,000. Notice where it feels uncomfortable or yucky and ask yourself why. It's an exercise in knowing your worth and being open to new possibilities.

3. Your price often reflects the value you deliver and the brand you build around it. Look at what your audience sees and hears from you. Is it aspirational? Are you communicating the value of your service in a way that makes them want to book with you now or put you on their vision board?

4. I can't emphasize enough how crucial it is to communicate the value of your offer—showcase the transformation, the wins. Whether it's a luxurious VIP experience or a simple service, your audience needs to see why you're worth the investment.

5. Sometimes, it feels like to charge more, you need to give away your soul (not literally!). But often, it's about the wrapping—how you package and talk about your offer. Create an irresistible package that speaks to your clients' desires and meet them at their level.

Doesn't it feel exhilarating to push those boundaries? Embracing this mindset shift could be the game-changer for elevating your brand and your income. Trust in your capabilities, communicate your excellence, and the results will follow.

 

NEXT STEPS:

READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:

🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING 

🌟Join the Amplify Personal Brand Accelerator & start scaling AMPLIFY ACCELERATOR

🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.

 

FREE Masterclasses

Confidence to Clients - 3 key strategies to grow you business

Build a Confidently Bold Personal Brand and get paid for what you THINK not just what you do.

How to become a paid speaker and get the gig

 

LINKS:

Website: www.suzchadwick.com 

Instagram: www.instagram.com/suzchadwick 

TikTok: www.tiktok.com/suzchadwick 

Let's talk about how bringing your full self into your business is one of the fastest ways to stand out. 

No one can compete with what makes you, you!

In this episode, we're talking about

• how to identify what makes you unique
• how to dig deeper and identify what to share 
• the different categories you can use
• what are the signature elements of your brand

and more. 

This is something worth spending time on in your business, so let's dive in.

 

***************************************

NEXT STEPS:

BOLD BUSINESS ACADEMY - Click here to Join now (foundational)

APPLY FOR THE AMPLIFY MASTERMIND - Click here to apply (scale)

****

FREE:

Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 

Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 

****

LINKS:

Website: www.suzchadwick.com 

Instagram: www.instagram.com/suzchadwick 

TikTok: www.tiktok.com/suzchadwick 

In this episode, I'm sharing the 8 different types of stories you can tell in your business as well as the 7 powerful story blocks that you can play with to make your stories unforgettable. 

www.suzchadwick.com/pod202

To find out more head to:

www.suzchadwick.com

Brand Builder's Academy

Amplify Accelerator & Mastermind

 

 

I've been having this conversation with a lot of my business coaching clients recently and so I wanted to share it with you too.

In today's episode, we're talking all about how to make you the Queen Bee in your business by building your CEO & leaders mindset.

We're covering:

1. WHAT a CEO and leader mindset is, including thinking strategically, having a vision, leading with purpose

2. WHY you need this mindset to make better decisions, avoid the weeds, and create more value

3. HOW you can see yourself as the leader, knowing your numbers, satisfaction with the product suite, and having systems that help you scale

4. HOW to build these strategic capabilities by scheduling think time, mapping out vision, systemising and bringing on team members

 

If you want to get better at business, then you have to take the time to build your CEO mindset and become the leader in your business. It's about being in your zone of genius, continuing to do the work you really want to do so that you can grow your business.

 

***************************************

READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:

BRAND BUILDERS ACADEMY - Click here to Join now (foundational)

AMPLIFY MASTERMIND - Click here to apply (scale)

1:1 BUSINESS & MINDSET COACHING - click here to find out more

 

FREE RESOURCES:

Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 

Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 

 

LINKS:

Website: www.suzchadwick.com 

Instagram: www.instagram.com/suzchadwick 

TikTok: www.tiktok.com/suzchadwick 

www.suzchadwick.com/pod133

Interested in finding out more about working with me?

Brand builders Academy - www.suzchadwick.com/bba

Amplify Accelerator & Mastermind - www.suzchadwick.com/amplify

This week I'm chatting with Rowena Preddy about thinking outside the brand box to stand out. 

Rowena has not only done the branding for my BVC (Bold Vibes Consulting) business, but she's also gone through her own journey of building a brand and business that truly works for her. I loved picking her brain on this topic and wanted to share some of the key lessons.

Here are the key takeaways from our conversation:

• Get really comfortable with embracing your weird things: Celebrate your standout points instead of shrinking or hiding them. When you embrace the uniqueness that makes YOU you, it gives clients permission to embrace their own weird wonderfulness too.
• Design your brand for the vision you have of your future self and business. That way your brand can grow with you instead of having to redesign it from scratch later!
• Align your visual branding with your message and values across the board.
• Branding is supposed to make your business life EASIER and more fun!

Rowena Preddy is a small business branderer and magazine designer. In Preddy Creative, she has two sides to her branding business. On one side, she designs magazines (yes, that’s a thing!) and on the other, she creates branding that feels familiar as soon as you see it.

 

Connect with Rowena

IG: https://www.instagram.com/preddycreative/ 

Website: https://preddycreative.com.au/ 

 

***************************************

READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:

BRAND BUILDERS ACADEMY - Click here to Join now (foundational)

AMPLIFY MASTERMIND - Click here to apply (scale)

1:1 BUSINESS & MINDSET COACHING - click here to find out more

 

FREE RESOURCES:

Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 

Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 

 

LINKS:

Website: www.suzchadwick.com 

Instagram: www.instagram.com/suzchadwick 

TikTok: www.tiktok.com/suzchadwick 

www.suzchadwick.com/pod130

Interested in finding out more about working with me?

Brand builders Academy - www.suzchadwick.com/bba

Amplify Accelerator & Mastermind - www.suzchadwick.com/amplify

Today on the podcast, I'm talking to Amy Clarke from Confetti Rebels. Amy is a self-described “pocket rocket” that creates female empowerment slogan tees for everybody. She designs creates and dances herself through Instagram and social media. You may know her from her “Shake your tits it’s Friday” tees and many more head-turning slogans!

WE TALK ABOUT:

• How Amy started her business
• Not caring what others think
• Having fun in business and dancing in your underwear
• Being a business that does good in the world
• Why we need to talk more about the charities and causes we're supporting
• Body Positivity and supporting women
• Being authentically us and being real for ourselves and our audience

  www.suzchadwick.com/pod152

  Interested in finding out more about working with me?

  Brand builders Academy - www.suzchadwick.com/bba

  Amplify Accelerator & Mastermind - www.suzchadwick.com/amplify

Today on the podcast, I'm chatting with someone I've known and admired for a very long time - Sally Mackinnon from Style by Sally.

Sally has been an absolute icon in the Melbourne fashion and styling world for the past 17 years.

I used to have my own style blog back in the day when I was still working in corporate. I've always loved talking about fashion, beauty, and all things style-related. So I was super excited to have Sally on the show to dive into how she's grown her business and built a massive following of over 200K on Instagram.

Here are a few key takeaways from our chat:

1. Sally has stayed focused on her core styling services over the years - wardrobe edits, personal shopping, style consultations. Consistency is key! Figure out what you want to be known for and keep delivering.

2. COVID lockdowns were tough on Sally's in-person business, but gave her the time to start creating video content. This skyrocketed her growth and trust with her audience on Instagram.

3. Sally does ALL her own Instagram content creation and editing! Her feed is amazing and I was shocked to learn she doesn't have a social media team. Major kudos to Sally's commitment and creativity.

4. A big lesson Sally shared was to focus on being the best version of yourself and not get too hung up on comparing yourself to competitors. There is enough room for everyone - just keep showing up and serving your people!

I absolutely loved this honest and insightful conversation with Sally. She is the real deal and it's no wonder she's built such an incredible business and loyal community over the years.

Connect with Style by Sally:

• https://www.styledbysally.com.au/ 
• https://www.instagram.com/styledbysally/
• https://www.facebook.com/styledbysally/ 

***********************

NEXT STEPS:

BRAND BUILDERS ACADEMY - Click here to Join now (foundational)

APPLY FOR THE AMPLIFY MASTERMIND - Click here to apply (scale)

 

****

FREE:

Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 

Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 

 

****

LINKS:

Website: www.suzchadwick.com 

Instagram: www.instagram.com/suzchadwick 

TikTok: www.tiktok.com/suzchadwick 

 

 

Today I'm sharing 2 things that you can start doing that will make a big difference to the growth of your business - and it may not be what you think!

I recently shared 2 Instagram posts that cover what I'm going to about today and you can see them here.

Post 1 - https://www.instagram.com/reel/CmCnCOrAFDd/?utm_source=ig_web_copy_link

Post 2 - https://www.instagram.com/reel/CmFX4oGAPDH/?utm_source=ig_web_copy_link

 

Read the full shownotes at - http://www.suzchadwick.com/pod252 

If you have questions or thoughts on this, then make sure you DM me on Instagram

 

To find out more head to:

www.suzchadwick.com

http://www.suzchadwick.com/bba 

 

When it comes to scaling your business thinking about adding a membership, group program or mastermind to your product and service suite can be a game changer. 

In today's episode, I'll take you through things to think about if you're considering any one of these options., 

You can check out the show notes and all the details at www.suzchadwick.com/pod269

If you're looking for help to get the foundations of your business in place then join us in The Bold Business Academy 

If you're looking to scale with a group program and build a profitable personal brand - apply for The Amplify Mastermind

What does future proofing your business look like?

As we head into reviewing the year that was and planning for 2025, I think there are a few things that we need to think about and do.

Key Questions we're asking and talk about in this episode...

1. Business Model - Are there any elements of your current business model that you need to think about or adjust
2. Market Position - What is happening in your industry and how do you stay ahead of the curve?
3. How to build a Team & skills needed - to help grow your business
4. Technology - What emerging technologies could disrupt your industry?
5. Customer Relations - How are customer expectations changing

I'll be sharing Part 2 next week when I look at how you can start planning in more specific ways to create change in your business.

 

***********************

NEXT STEPS:

READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:

🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING 

🌟Join the Amplify Personal Brand Accelerator & start scaling AMPLIFY ACCELERATOR

🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.

 

FREE Masterclasses

5 powerful strategies to grow your business, brand & revenue 

From Unknown to In-demand - Building a brand that sells for you

How to become a paid speaker and get the gig

 

LINKS:

Website: www.suzchadwick.com 

Instagram: www.instagram.com/suzchadwick 

TikTok: www.tiktok.com/suzchadwick 

 

 

Today I want to talk about challenging your thinking. I know I talked about getting creative to grow your business but something I want to discuss to really looking at how you're thinking and also how you're assessing the decisions you make right now in your business.

 

We talk about:

1. How do you shake things up

2. Mindset Alignment

3. Understanding where the attention is and how you can use it to grow your audience.

Key things to think about:

Shake things up

Check your mindset and how you're always building on it

Understand where attention and growth opportunity are right now

 

To read the transcript and access the show notes head to www.suzchadwick.com/pod281

Let's work together: 

If you want more support to think differently and build your business - join the Bold Business Academy - https://suzchadwick.com/bba 

Or if you're wanting to build your personal brand and become a thought leader, apply for the Amplify Mastermind - https://suzchadwick.com/amplify 

2-hour strategy call - www.suzchadwick.com/2hr 

 

Grab the freebies www.suzchadwick.com/freebies

Follow me on Instagram https://www.instagram.com/suzchadwick/ 

Subscribe so you don't miss a thing https://suzchadwick.com/subscribe 

 

As women in business we got into business to have the freedom and flexibility, but what we need in order to have that is MONEY. Yep the green stuff. And in order to get the green stuff we have to learn how to sell. More importantly and what I'm super passionate about is helping you to learn to LOVE selling what you have.

 

Let me know what you think and make sure you share it if you get something out of the poddy!

 

www.suzchadwick.com/pod210

 

To find out more head to:

www.suzchadwick.com

Brand Builder's Academy

Amplify Accelerator & Mastermind

www.suzchadwick.com/pod116

Interested in finding out more about working with me?

Brand builders Academy - www.suzchadwick.com/bba

Amplify Accelerator & Mastermind - www.suzchadwick.com/amplify

In this episode, I'm chatting with Ram Castillo all about how you can get unstuck and get creative as a business owner.

Ram is an award-winning Design Director, two-time Author, Speaker, CreativeLive Instructor, Decision-making Coach and Approved Advisor based in Sydney. Specialising in digital spaces, human-centred design, branding and creative strategy.

 

www.suzchadwick.com/pod107

Interested in finding out more about working with me?

Brand builders Academy - www.suzchadwick.com/bba

Amplify Accelerator & Mastermind - www.suzchadwick.com/amplify

In this episode I chat with Michelle Smith, the owner of Aussie Biz Chic, an Australian based, monthly subscription box business for female entrepreneurs. We talk about:

• Where the idea came through
• The smart thing Michelle did before launching
• How she's grown the community
• How she found the support she needed
• What do her goals around growth look like

 

www.suzchadwick.com/pod182

 

Interested in finding out more about working with me?

Brand builders Academy - www.suzchadwick.com/bba

Amplify Accelerator & Mastermind - www.suzchadwick.com/amplify

Welcome to another Q&R (question and reflection) mini-episode, this week I'm sharing my BBA journey with you and why we're shifting to Bold Business Academy, why I'm bringing life & business coaching together and what the future looks like. 

I started BBA back in 2017 and it was called Play Big, Brand Bold. - but no one could get the name right so I change it in 2019.  We've had so many clients go through and triple their profit, shift business models and take paid leave for the first time.  I had clients say that they finally had the courage to take the leap with something they've wanted to do and one of my favourites are clients who let me know that they are finally paying themselves!

This year I was certified as a life and mindset coach which has been such a fun and powerful personal development investment and I knew that I wanted to bring that more to my clients, which is why I created Courageously You. 

So from 2023 we're in the next iteration of BBA.  I'm taking it from Brand Builders Academy because people used to ask - is it just for branding and making it the Bold Business Academy?  Bold has been a word that I've used in my branding since I started my business in 2015 and I think it just fits perfectly. 

I'm redoing all of the content in BBA to streamline it, update it, make it even more powerful from a business and mindset perspective which I'm really excited about. 

So the purpose of this episode was to only tell you about some of the changes coming to BBA but also share what I've learned along the way building and growing my program and I'm going to talk about the successes and failures.

 

http://www.suzchadwick.com/pod253 

If you have questions or thoughts on this, then make sure you DM me on Instagram

 

To find out more head to:

www.suzchadwick.com

http://www.suzchadwick.com/bba