Brain Driven Brands (Sarah Levinger)

Can we just gripe for a minute? Nate and Sarah dig into the top 9 things marketers should STOP believing about their customers and get into some of the most damaging beliefs in the industry (and what we should believe instead!)

Tweet: https://x.com/SarahLevinger/status/1790812160135692720

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.sarahlevinger.co

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

In this week’s episode, Sarah interviews Consumer Casey about a very sensitive topic - why he churned from Nike’s ecosystem after being a loyal customer for 2 decades. We break down the psychology behind what happened, why he left, and the impact negative customer experience have on brands as a whole. We also dissect a study that shows you how to increase customer forgiveness by 32% using a simple psychology hack.

Source: https://app.sciencesays.com/p/apologies-work-better-than-compensation

Special Guest: Casey Levinger

Instagram: https://www.instagram.com/consumercasey/

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

Biggest problem for apps - you can’t show transformation…you can only show features. So what should an app founder do to grow their brand? In this episode, Sarah and guest Aazar Shad break down the reality for most app brands (spoiler, it’s a freaking hard industry to be in) and chat angles that will not only bypass the brain’s natural desire to skip non-video ads, but also tap into what your customers want most.

Sarah also uncovers a new message that might help one app brand unlock the growth they’ve been looking for for years…Even if you’re not in apps, you’ll want to listen to this one!

Guest: Aazar Shad
Twitter: https://x.com/Aazarshad
Newsletter: https://www.blog.theperformers.io/

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

Oh man…this conversation is one of the best talks we’ve had in a while! Sarah and Nate chat about the 4 ads all successful brands have in common, and how to tell if you’re running those ads currently. We also chat about what you’re actually competing with when you run ads as a brand, and how to use the 4 core ad types to win.

Tweet source: https://x.com/SarahLevinger/status/1810378706466009248

Co-Host: Nate Lagos 

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.sarahlevinger.co

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

In this episode, Nate and Sarah break down why you should stop iterating static ads and focus on testing your messaging instead. We’ll chat about why agencies are worried, the magic of identity-focused messaging, and the real difference between grabbing attention vs. capturing intention.

Tweet Source: https://x.com/codyplof/status/1824879975323070783

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.sarahlevinger.co

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

Attention, Interest, Desire, Action - as marketers, we know this framework well. What we DON’T know is how incredibly tired this framework is, and how much “ick” it’s giving the consumers. In this episode, I break down why the AIDA framework is one of the worst ways to sell…and what you should do instead.

We also cover:

• One of the best pieces of content I’ve ever seen (and the storytelling framework it uses).

• How novelists and comedians get you hooked on their content.

• Why storytelling is the best way to cut costs, boost sales, and captivate the masses with ease.

Learn more at: https://www.sarahlevinger.co

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

We all trust data to predict customer behavior…but what if the numbers are straight up lying? In this episode, Nate and Sarah dive deep into why customers often defy what metrics predict and explore the hidden emotional and psychological drivers behind their decisions.

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

Most brands hit a revenue ceiling at some point in their journey, but it doesn’t have to be that way! There’s an easier way to break past the growth ceiling and get back to scaling…and it starts with understanding just one simple thing: how humans work.

STUDY SOURCE: https://tips.ariyh.com/p/reduce-churn-with-loyalty-rewards

Learn more at: https://www.sarahlevinger.co

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

Sarah sits down with super talented creator and Director of Paid Media Creative Joanna Wallace (she’s the big brain behind the ads at HexClad) to chat about how we should be looking at creative teams, what makes a good team operate at the highest efficiency and who you should look for when trying to build a team that just “get it”.

Guest: Joanna Wallace

Twitter: https://x.com/JoWall202

LinkedIn: https://www.linkedin.com/in/joannasloamewallace/

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

Sarah and Nate break down one of the weirdest ways to boost CVR and sales…just by adding one tiny element to your CTA buttons. Nate also breaks down some of the micro tests he’s run for Original Grain and how you can reframe your offer so your customers are more likely to buy.

STUDY SOURCE: https://tips.ariyh.com/p/how-many-ctas

Guest: Nate Lagos 

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.sarahlevinger.co

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

In this episode, we get a sneak peek into one of Sarah’s newest projects (the BPE) and dissect what Original Grain is doing right…and what they’re still missing - more specifically, the killer positioning play they’re missing out on! We’ll use the BPE to break down:

• The biggest gap in their brand strategy (and how most brands fall into the same trap).

• Why "handcrafted" and/or “craftsmanship” isn’t a strong enough selling point anymore (and what works instead).

• How to build a true brand enemy—and why fighting The Disposable Age could make Original Grain unforgettable.

• Messaging tweaks that instantly make a brand feel bigger, bolder, and more ownable.

If you’ve ever wondered how to take a “good” brand and make it truly category-defining, this episode is a masterclass.

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/ 

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

Sarah puts her skills to the test! In this episode of Brain Driven brands, Sarah interviews a consumer (Consumer Casey), breaks down his deepest desires for a brand, then crafts a sales pitch based on this real-time data in an action-packed showdown that pits marketer against consumer….in other words, will Casey buy? Or will Sarah’s marketing chops fail?

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

Guest: Craig Shoemaker

Linkedin: https://www.linkedin.com/in/craigshoemaker/

Twitter/ X: https://x.com/craigshoemaker

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.sarahlevinger.co

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

On this episode of Brain Driven Brands, Sarah recaps the year, throws it back to the best (and worst) advertising trends of 2024, and gives insight to the behaviors, habits, and needs of the consumers in 2025 so you can stay ahead of the game.

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

‘Nuff said. If you wanna discount like a true psych-base marker and price your products, offer, and bundles correctly…this is the episode you need to listen to.

Learn more at: https://www.sarahlevinger.co

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

Special Guest Kevin Luby of High Camp Flasks joins Sarah this week to break down one of the most difficult (and most lucrative) parts of DTC - building a brand voice, personality, and vibe. We work through what High Camp is doing differently this year to accelerate their growth, talk about the levers they need to pull to be able to build brand properly, and debate the difference between “growth” and “brand”...with a shocking result!

Special Guest: Kevin Luby

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/ 

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

Marketers should stop thinking about WHO and should start thinking about WHEN. Sarah and Nate dive deeper into this new marketing concept to get a better understanding of where marketing is headed in 2025, and why brands should be focused more on WHEN customers feel things, not WHO is feeling them.

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.sarahlevinger.co

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

Sarah and Nate are back again for another episode of Brain Driven Brands where we break down the concept of a “brand within a brand”, and why thinking about the foundation of your strategy might be the key factor in your growth this year.

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

Possibly one of the most fun episodes we’ve ever created. In this episode of Brain Driven Brands, Sarah and Nate go head to head in one of the most challenging 

Tweet: https://x.com/SarahLevinger/status/1887188821218926618

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

In this episode, Sarah and Nate get real…we’re diving into some of the biggest marketing blunders, misconceptions, and downright incorrect beliefs that all of us in DTC either used to believe, or currently have so you can avoid the mistakes that will make it harder to grow.

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

Sarah has a special guest on this episode of Brain Driven Brands…one who knows a lot about asking the right question so you can get the most lucrative answer. 

Founder Jeremiah Prummer currently manages over 7.5M surveys a month for thousands of brands with his KnoCommerce platform. In this deep-dive conversation where we dive into:

• Understanding the questions you need to answer for YOUR brand.

• How to ask questions to get to the emotional reasons your customers are buying.

• Why bias is actually a good thing when it comes to surveys.

Guest: Jeremiah Prummer

Twitter: https://x.com/JeremiahPrummer

LinkedIn: https://www.linkedin.com/in/jeremiahprummer/

Website: KnoCommerce.com

Learn more at: https://www.sarahlevinger.co

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

Do social comments help or hinder your ad performance? Do negative comments hurt? Should we be deleting negative comments off our ads? Sarah asks guest Nate Lagos his opinion on this and his answer might surprise you…

We also cover:

• What the “Bandwagon” effect is and why it’s so important when it comes to social proof in marketing your brand.

• The difference between social proof, comments on social media, and reviews and why you need to know the difference.

• Why any kind of engagement better than just positive engagement…

Also, Nate does a true confession…

Tweet/X link: Taylor Holiday https://x.com/TaylorHoliday/status/1810561219323121882

Guest: Nate Lagos 

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.sarahlevinger.co

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

Boomers have all the money, but most marketers have no idea how to sell to them. If you’ve ever wondered why your “cutting-edge” ad campaigns are getting ghosted by the 55+ crowd, this episode is for you.

Sarah and Nate break down exactly why traditional marketing doesn’t work on Boomers—and what actually does. From why they still read long-form copy (yes, even the About Us page) to why a missing phone number on your site makes them assume you're running a scam, this episode is a hilarious yet practical guide to unlocking the $4.4 trillion Boomer buying power.

What You’ll Learn:

✔ Why Boomers don’t trust trendy marketing tactics
✔ How to write ads they actually read (hint: use less emojis)
✔ Why customer service is a non-negotiable dealbreaker
✔ The secret to making them think it was their idea to buy all along

Boomers don’t like being sold to, but they love making smart purchases. Tune in to learn how to make your brand Boomer-proof (and actually profitable).

🎯 Action Step: Audit your website and fix one of these mistakes today—your future Boomer customers will thank you.

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

Brain Driven Brands - Episode 1: Ads without Annoyance

Is it possible to run ads that people actually want to watch? 

Discover innovative strategies and insider tips on creating advertisements that captivate audiences without disrupting their experience. This episode unveils the secrets behind building successful ad campaigns that people actually want to watch using psychology.

IN THIS EPISODE:

1. Learn the importance of ad frequency and the point at which ads become annoying (three repetitions according to the cited study).

2. The concept of familiarity bias and its role in consumer trust and purchasing decisions.

3. The significance of knowing the different phases of the buyer's journey and tailoring ads accordingly.

STUDY SOURCE: https://tips.ariyh.com/p/when-ads-go-from-effective-to-annoying

Learn more at: https://www.sarahlevinger.co

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

“Good product generates demand!” FALSE - good product is just a byproduct of demand, and we can prove it. In this episode, Sarah challenges Nate’s view on generating market demand and we go DEEP into what market tides are going to do next (hint: behavior is cyclical…everything comes back around).

Tweet: https://x.com/SarahLevinger/status/1882471014891651280

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

On this episode of Brain Driven Brands, Sarah and Nate break down one of the most interesting brand “comebacks” in history. We also create a brand marketing plan for Original Grain (and poke holes in all of Nate’s plans for next year), and discuss why brands shy away from brand marketing…as well as how to dominate with it.

Tweet: https://x.com/SarahLevinger/status/1867255989835059322

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

In this episode of Brain Driven Brands, Sarah and Nate go deep into the psychology of good offers. We also chat about:

• Psychological tactics that get people hooked.

• Why Red Bull is winning the psychology game after 31 years in the biz.

• The only psychological offer you should be testing this year.

Tweet: https://x.com/SarahLevinger/status/1790796314436911196

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.sarahlevinger.co

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

Sarah puts her skills to the test! In this episode of Brain Driven brands, Sarah interviews a consumer (Consumer Casey), breaks down his deepest desires for a brand, then crafts a sales pitch based on this real-time data in an action-packed showdown that pits marketer against consumer….in other words, will Casey buy? Or will Sarah’s marketing chops fail?

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

I seriously thought all brands knew this one! In this episode, Sarah breaks down the one emoji you should be using within your ads to boost engagement by up to 24%...

SOURCE: https://tips.ariyh.com/p/how-to-use-emojis-effectively

Learn more at: https://www.sarahlevinger.co

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

Should you always use a 7 or a 9 in your pricing? Is there a “best practice” when it comes to pricing new products? What’s the best way to do discounts, and what is OG doing with their prices that no other brand seems to have figured out yet? All this and more in this episode of Brain Driven Brands!

We’re back with a quiz this week! Sarah quizzes Nate on a new psychology tactic, one that could increase your sales by 22%! And spoiler: it’s something you already have access to and can run in an ad in the next 10 minutes…

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

In this episode of Brain Driven Brands, Sarah roasts Nate’s entire marketing strategy for Original Grain (by request), we discuss why growth marketing is lacking a key element that only brand marketing can solve, and we discuss how to build an entire personality for your brand that will help you bust past the current revenue cap you’re stuck at.

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.sarahlevinger.co

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

Nate gives us a bit of an insider’s look into OG’s multichannel marketing tactics, Sarah goes off the deep end talking about cleaning behavior (and why brands should be filming their customers inside their homes) and we dissect what brands are doing wrong with their direct mail campaigns.

Source: https://tips.ariyh.com/p/when-to-use-direct-mail-vs-email

Guest: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.sarahlevinger.co

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

Are your customer insights actually hurting your brand? In this episode, we uncover 7 common "truths" marketers believe about their customers that might be holding you back—from overvaluing NPS to misreading pricing data—and reveal how psychology can fix them. If you’ve ever felt like your marketing metrics don’t match reality, this episode for you.

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

Nate and Sarah dive deep into the subconscious mind of the consumer in this episode, looking past typical marketing tactics like discounts, offer generation, and messaging, and into the tiny details that influence our decisions the most…with some scary good results!

Tweet: https://x.com/SarahLevinger/status/1857104859805208904

Source: https://app.sciencesays.com/p/promotions-in-italics-are-more-effective

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

In today’s episode, Sarah roasts the shit out of Nate’s customer avatar to show you the real reason why most brands have to spend millions of dollars on advertising just to make ends meet. We also dive into why the traditional customer avatar playbook is broken, the step-by-step process to truly understand your audience, and how you can craft a messaging strategy that actually resonates. Get ready for actionable tips, plenty of laughs, and a few hard truths about the marketing industry’s laziest habits.

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

On today’s show, we dive into one of the most interesting (and psychology-based) marketing tools I’ve found so far…one that has the ability to increase your AOV by up to 20% and your overall popup opt-ins by 80%. But that’s not the best part - the best part is how much actual psychology this guy is using to get this done. All this and more on Brain Driven Brands!

Guest: https://x.com/iamshaanarora

30 day free trial + 10% off: https://www.alialearn.com/

Learn more at: https://www.sarahlevinger.co

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

Which ad type has the ability to increase CVR and drop price sensitivity by up to 80%?

In this episode of Brain Driven brands, Sarah Levinger and Nate Lagos chat about the power of using one specific ad type to help boost sales and reduce price sensitivity with your audience.

We also cover:

• Why Original Grain’s UGC flopped (and why you should maybe lean away from UGC).

• Costly signaling, what it is, and why it’s critical for your brand to know.

• The best hot take on the internet right now…cheap content gets cheap attention! 

STUDY SOURCE: https://tips.ariyh.com/p/when-to-use-video

Guest: Nate Lagos 

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.sarahlevinger.co

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

Special guest Chase Mohseni of CreativeOS joins the show to break down the quickest and easiest way to generate BETTER creative in HALF the time using science. We also go deeeeep into:

• Why being over dependent on any one creative source is killing your ability to scale.

• How brands should think about strategy vs volume when it comes to ads.

• The one tool you need to prioritize if you’re going to scale in 2024 and beyond.

Guest: Chase Mohseni

Twitter:https://x.com/ImChaseMohseni

LinkedIn:https://www.linkedin.com/in/chasemohseni/

Learn more at: https://www.sarahlevinger.co

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

In this episode, guest Nate Lagos tells Sarah she’s absolutely wrong about the 50% wasted budget stat, we talk about what brands should prioritize when it comes to their tech stack, and we do a deep dive into what’s wrong with our view of ads when it comes to business growth.

Tweet source: https://x.com/SarahLevinger/status/1807875995594088788

Guest: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.sarahlevinger.co

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

Nate and Producer Scotty take over the show as Sarah is out of town. Nate talks how his GUT has driven his marketing chops! We cover his keys to a "Gut Driven Brands!" 

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

How KFC was trying to sell more french fries and looked at 90 different possibilities and narrowed it down to 5 mental heuristics to drive french fry sales. Find out how you can use the same playbook to grow your sales! 

Source: https://x.com/SarahLevinger/status/1671183444863250436

Learn more at: https://www.sarahlevinger.co

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

In 2010, Old Spice increased the sales of a failing flagship product by a whopping 60% using a super simple psychology hack. Their agency worked for months to develop a strategy that would save the brand. I'll teach you how they did it in just 10 minutes.

Learn more at: https://www.sarahlevinger.co

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

How does the election affect consumer sentiment and behavior? Does personality play a role in political purchasing behavior? Which messages should you prioritize during a time of the year where security and anxiety is high? All this and more on today’s episode of Brain Driven Brands!

Guest: https://x.com/BryantJaquez

Learn more at: https://www.sarahlevinger.co

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

In this episode, Sarah sits down with international neuroscience and behavioral expert Dr. Thomas Trautmann to talk about the elephant in the room…THE BRAIN. We uncover the essential neurological processes that are hindering your sales, why your team often says “yes” but means “no”, and the one tactic you need to start using in your ads to go from a 20% chance of selling to a 70% chance.

Guest: Dr. Trautmann

Website: https://www.happy-brains.com/

LinkedIn: https://www.linkedin.com/in/thomastrautmann/

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

Sarah brings a new study to the game while Nate contemplates his whole post-BFCM pricing strategy on this episode of Brain Driven Brands!

Tweet: https://x.com/SarahLevinger/status/1851323798064075259

Source:https://app.sciencesays.com/p/pick-your-price-boosts-sales

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

In this episode, Sarah walks through 10 of the best (and little-known) psychological heuristics (or mental shortcuts) you can use to “hack” the human mind so you can resonate deeper with your customers and grow your brand.

Learn more at: https://www.sarahlevinger.co

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

In this episode of Brain Driven Brands, Sarah talks about why the modern day post purchase survey is not what it seems and how brands big and small need to shift their questions to tap into the subconscious (emotional) brain instead of the logical one. She also gives examples for how to do this, and what you should expect to see data-wise so you can make the best marketing decisions based on your PPS results.

Learn more at: https://www.sarahlevinger.co

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

On today’s episode, we reveal the one psychology tactic that could completely change your BFCM results, Nat talks about what you should be testing if your product has an AOV above $50, and producer Scotty explains how Zappos/Amazon is responsible for messing up the consumer perspective…

Source: https://tips.ariyh.com/p/dont-give-free-shipping-give-coupons

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.sarahlevinger.co

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

Less “limited time offers”, more “limited product available” - that’s the premise of today’s episode! Sarah’s diving into new research that shows just how limiting our “limited time offers” are for brands, and what to do in 2025 instead.

Tweet: https://x.com/SarahLevinger/status/1866913242582257875

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

In this episode of Brian Driven Brands, Sarah quizzes Nate on a 1970’s study around the simple word that gets people to say “yes” 94% of the time! 🤯 We also dive into how Nate’s going to use this in his ads this week as well as one place where he’s already using it…and didn’t even know it.

Tweet: https://x.com/SarahLevinger/status/1881426663348523405
Jame’s Clear research: https://jamesclear.com/copy-machine-study

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

What’s the one thing you should NEVER say if you’re trying to sell products to a Boomer? How do Millennials see advertising? Are GenZers really as weird as they seem? In this episode, we do a deep dive into generational psychology, dissecting the brain science behind how each generation got to where they are, and what brands need to do in order to connect deeper with their chosen audiences.

Learn more at: https://www.sarahlevinger.co

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

What actually makes people convert? 🤔 In this week’s episode, Sarah dissects one of her new favorite books on neuromarketing and psychology based advertising. She also sheds light on why most DTC brands ads are “hated” by the brain…and what you can do to change that in 2025 and beyond.

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

Sarah, Nate and Consumer Casey go back to Chat to for another exciting game on pricing! Who will win the 3 round competition of real brands and their pricing decisions! Is it real or is it FAKE? 

Special Guest: Casey Levinger

Instagram:

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

Source: https://x.com/SarahLevinger/status/1633147824077406209

Learn more at: https://www.sarahlevinger.co

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

Founder videos - do they work? Do they not? We’re not sure, but one thing we’re definitely gonna find out is how Barry Hott and Nate feel about the format, how you should psychologically position your founder videos so they hit better, and the one thing you should NEVER do if you’re going to run these types of videos…

Guest: https://x.com/binghott

Learn more at: https://www.hottgrowth.com/links

Source:

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.sarahlevinger.co

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

Special guest Nate Lagos is back for another episode where he and Sarah break down a simple psychology tactic that could increase your clicks by up to 3X (hint: it’s something you’re probably already doing…)

Source: https://tips.ariyh.com/p/group-items-with-white-space

Guest: Nate Lagos 

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.sarahlevinger.co

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

Special guest Nate Lagos is back for another episode where he and Sarah break down a simple psychology tactic that could increase your clicks by up to 3X (hint: it’s something you’re probably already doing…)

Source: https://tips.ariyh.com/p/group-items-with-white-space

Guest: Nate Lagos 

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.sarahlevinger.co

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

Welcome back to Brain Driven Brands! In this episode, Sarah and Nate break down some of the latest science around conversions, uncovering one of the least known (but highly powerful) psychology tactics that can boost LP conversion rates with just a simple tweak. (Hint: you’re probably already using it.)

Tweet: https://x.com/SarahLevinger/status/1887188821218926618

Source:

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

Marketers obsess over Millennials and Gen Z, but the real money? It’s in Gen X. They’re in their peak earning years, make major purchasing decisions, and quietly fuel some of the most successful brands today. So why do most marketers overlook them?

In this episode, we break down how Gen X shops, what makes them buy, and the ‘lazy’ way to sell to them without trying too hard.

What You’ll Learn:

💡 Why Gen X isn’t brand-loyal—but is habit-loyal.
💡 How to use nostalgia without making them feel old.
💡 The 3 fastest ways to make Gen X buy on autopilot.

📢 If you’re tired of chasing Gen Z trends and want to sell to the generation actually making money, this episode is for you.

🔊 Listen now and start winning over the most overlooked buyers in the market.

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/ 

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

On this episode of Brain Driven Brands, Nate has to face his own customer in a no-hold-back, deep conversation about what *really* makes them convert! We dive deep into the customer perception of the OG brand and dissect some ads in real time.

Guest: Casey Levinger

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

GET READY FOR BLACK FRIDAY! In this episode, Sarah and Nate walk through Original Grain’s BFCM strategy, we stress about the fact that we have 9 days less of advertising time this year, and walk through how the consumers see Black Friday (and how your brand can prep for the best sale ever.)

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.sarahlevinger.co

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

Our stores are always open. The numbers are there to look at 24/7. E-commerce never sleeps…which might not be a good thing. In this episode, Sarah and Nate talk about a specific Q4 that was the catalyst for some heavy mental health issues and how the industry as a whole needs to talk more about what’s happening (mentally) with the operators. We dive deep into some tactical things any operator can do to protect their mental health while working in an industry that never sleeps.

Learn more at: https://www.sarahlevinger.co

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Guest: Nate Lagos

Twitter/X: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Podcast Tactical & Practical https://podcasts.apple.com/au/podcast/tactical-practical/id1752915534

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

Guest Bryant Jaquez joins the podcast this week! And this time, we do more than pick Sarah’s brain on generational psychology and growth marketing…we go deep into the strategy every fashion brand should be focused on to make sure their marketing is tailored to the specific emotions of each and every customer they bring in the door!

Guest: Bryant Jaquez

Twitter: https://x.com/BryantJaquez

Learn more at: https://www.sarahlevinger.co

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

Sarah and Nate are back for another week of Brain Driven Brands with a cautionary tale about a brand that took their customer’s feedback, implemented it, and ended up going under because of it.

Tweet:https://x.com/SarahLevinger/status/1800231848494153811

Guest: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.sarahlevinger.co

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

We’re doing a full brand website roast with Consumer Casey on this episode…and the results might shock you! Consumer Casey goes through a complete breakdown of his shopping habits on Caraway’s site with some interesting results. We dive into:

• Which elements are actually working customers towards a purchase.

• The differences between male/female shopping experiences.

• The CRO elements that aren’t doing anything at all.

• Why color/shape should be prioritized over everything else.

Special Guest: Casey Levinger

Instagram: https://www.instagram.com/consumercasey/

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/ 

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

Need a simple psychology tactic to test this week? Here’s one that you’re probably already doing…just not on purpose. 😅 This super simple psychology tactic could boost the persuasiveness of your ads by 10.3%, and it’s literally copy and paste.

Source: https://app.sciencesays.com/p/rule-of-three

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf