Beyond the Product (Jason and Miranda Chiasson)

We took the leap, and Chiasson Smoke was officially in business!

In Episode 2 of Beyond the Product, we dive into the early days of turning our passion into a full-time business. From the challenges of getting started to the lessons we learned along the way; we share what it really takes to build something from the ground up.

We’ll talk about:

The moment we knew we were ALL IN

The struggles of starting with limited resources

How we found our first customers and got our name out there

The role of social media in growing our brand

If you’re thinking about starting a business—or just want to hear the real, unfiltered side of entrepreneurship—this episode is for you! Make sure to like, comment, and subscribe to follow our journey beyond the products we make.

🔔 Subscribe to catch future episodes featuring welders, entrepreneurs, and small business owners sharing their experiences.

👉 Follow us on social media:

📸 Instagram: / @chiassonsmoke 

📘 Facebook: / @chiassonsmoke

🎵 TikTok: / @chiassonsmoke

Website: https://www.chiassonsmoke.com/

#BeyondTheProduct #ChiassonSmoke #SmallBusiness #Entrepreneurship #WeldingLife

In this episode, hosts Jason and Miranda dive into their journey of using social media to grow their small business. They start by reflecting on initial skepticism, especially toward TikTok, which Miranda initially saw as just a platform for dancing teens. However, facing financial challenges, they decided to give it a try—thinking, “What do we have to lose?”

They discuss how they:

✅ Repurposed personal experiences to inform their marketing strategies

✅ Experimented with different content styles 

✅ Learned what worked and what didn’t through trial and error

The episode highlights both the power and unpredictability of social media, offering honest insights into how it shaped their brand’s visibility and engagement. 

In this episode, Jason and Miranda discuss the future of their business and the podcast, reflecting on past challenges and outlining their growth strategies.

What We Cover in This Episode:

• Recap of Previous Episodes - How It Started, We're In Business, and Lessons Learned
• Expansion of their shop and the addition of new tools to improve efficiency
• Exploring opportunities to connect with local businesses and expand collaborations
• Improvements in their shop organization and workflow optimization
• Bring guests into the studio and conduct remote interviews to share knowledge with other entrepreneurs, especially husband-and-wife teams running small businesses

Would you like to be a guest on the podcast? Let us know!

Follow us on social media:

Instagram: https://www.instagram.com/@chiassonsmoke 

Facebook: https://www.facebook.com/@chiassonsmoke

TikTok: https://www.tiktok.com/@chiassonsmoke 

Website: https://www.chiassonsmoke.com/

#beyondtheproduct #ChiassonSmoke #SmallBusiness #Entrepreneurship #WeldingLife #TheFuture #WeAreGrowing

Starting a business with dreams of more freedom? Think again! In this episode, we talk about how the idea of “work-life balance” clashed with the brutal reality of entrepreneurship. From missed family time to the mental toll of being always on-call, this one gets real.

What We Cover in This Episode:

The myth of flexible schedules – Why starting your own business doesn’t always mean more free time

Sacrifices behind the scenes – What we gave up to make the business work

Managing guilt and burnout – How to cope when work takes over life

Prioritizing family – What we’re still trying to figure out

Tips to set boundaries – Small steps toward creating balance when it feels impossible

Welcome to the very first episode of Beyond the Product! 🎙️ In this episode, we’re taking you back to the beginning—before Chiasson Smoke was even an idea. We’ll share how we met, our journey from Wisconsin and Louisiana, and how a simple passion for welding and fabrication turned into a thriving business. Starting Chiasson Smoke wasn’t easy. We faced challenges, made tough decisions, and learned a lot along the way. From working out of a small shop to growing into a company that builds rocket stoves, smokers, and more, this is our story. If you’ve ever wondered what it takes to turn an idea into a full-time business (or just enjoy hearing the behind-the-scenes of small business life), this episode is for you. 🔔 Subscribe to catch future episodes featuring welders, entrepreneurs, and small business owners sharing their experiences. 👉 Follow us on social media:

📸 Instagram:   / @chiassonsmoke  

📘 Facebook:   / @chiassonsmoke  

🎵 TikTok:   / chiassonsmoke  

Website: https://www.chiassonsmoke.com/

#BeyondTheProduct #ChiassonSmoke #SmallBusiness #Entrepreneurship #WeldingLife

Starting a business isn’t as simple as "build it, and they will buy it." In this episode, we dive into the unexpected challenges we faced early on and the hard lessons we learned along the way. If you're an entrepreneur or thinking about starting a business, this is for you!

 What We Cover in This Episode:
 The harsh reality of "just shipping it" – Why logistics can make or break your business
 Customer expectations vs. reality – How to handle surprises (and complaints!)
 Scaling struggles – The unexpected growing pains that caught us off guard
 Mistakes we made (so you don’t have to!) – Real stories & lessons from our journey
 How to turn setbacks into success – Practical tips to overcome common challenges

 Have you faced any of these struggles in your business? Drop a comment below!
 If you found this helpful, don’t forget to LIKE & SUBSCRIBE for more real-world business insights!

Follow us on social media:  

Instagram: https://www.instagram.com/@chiassonsmoke Facebook: https://www.facebook.com/@chiassonsmoke 
TikTok: https://www.tiktok.com/@chiassonsmoke 
Website: https://www.chiassonsmoke.com/

#BeyondTheProduct #ChiassonSmoke #SmallBusiness #Entrepreneurship #WeldingLife