Beta

Explore every episode of Beyond the Image Podcast

Dive into the complete episode list for Beyond the Image Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

Rows per page:

1–50 of 624

Pub. DateTitleDuration
24 Mar 2021BTI #212: Prepare for the Future of Business with Seth Mattison00:47:31

We are facing some big questions early in 2021. Where are we going? How do we get there? How do we make sure we stand out when we arrive? WHAT COMES NEXT?!

Our guest on the Beyond the Image podcast is speaker, author and the CEO of Future Sight Labs, Seth Mattison. But the true reason for this conversation with host James Patrick is about where we as entrepreneurs who survived 2020 go now.

A true renaissance is coming in our economy and in this episode you will learn how to prepare to capitalize on it!

Listeners can connect with Seth Mattison on Instagram @SethMattison or his website SethMattison.com

Connect with James Patrick
https://www.jamespatrick.com/coaching - To ppply for 1-on-1 business coaching
https://www.instagram.com/jpatrickphoto - Follow in IG
Text James at (480) 605-3254

This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

Audio drops courtesy of ZapSplat.com

22 Sep 2021BTI #287: Create a Brand Worth Noticing with Ashley Drummonds01:00:02

In this episode, I get to chat with Ashley Drummonds. Ashley is the founder and creator of ABS protein pancakes and an awesome podcaster. She was featured on Shark Tank and works with entrepreneurs in regard to breaking through barriers that are preventing them from seeing the potential and where they can take their business.

“The more time you spend with yourself, you’re going to know what feels good and what doesn’t feel good.”

IN THIS EPISODE

 

  • What inspired Ashley’s business and how her own personal journey played a huge role.
  • How to actually get unstuck in your business.
  • What to do when something in your business isn’t working.
  • The importance of staying grounded and keeping it simple.
  • Staying disciplined to ensure you have quiet time by yourself and why it’s powerful.
  • Generating audiences versus tapping into them.
  • Focusing on how you feel about what you represent and staying true to you.
  • Why serving your customers and being personal with them makes a difference.
  • Why you should just be you.
  • The beauty of change and growth.

“People are already looking for a solution.”

 

Connect with Ashley

Instagram: @ashleydrummonds

Website: Ashley Drummonds

Podcast: Phoenix Rising

ABS pancakes: ABS High Protein Low Carb Pancake Mixes (abspancakes.com)

ABS IG: abs_proteinpancakes

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

31 Mar 2020BTI #084: It is OK to not be OK!00:08:33

As COVID-19 continues to impact North America, forcing more to stay home and entrepreneurs scrambling to figure out what to do to sustain their business - it is important that we take a moment to actually acknowledge how absolutely scary things can be right now.

Stop scrolling through social media and judging yourself for not being as energetic or as motivated as many are pretending to be during this pandemic.

Realize that right now we need to put our self care first. We need to protect ourselves if we ever hope to show up for others.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an entrepreneur! 

Thanks for tuning in!

UPDATE: To show our commitment and support to you our loyal listeners, my team and I have created a new FREE resource. FITPRENEUR ALLIANCE is a group to connect entrepreneurs in the health, fitness and wellness industry who want to grow their business, elevate their income, be in a supportive tribe of likeminded professionals who are working to leave massive impact on the world!!! This group is entirely free and you can request to join by going to https://www.facebook.com/groups/fitpreneuralliance

31 May 2022BTI #379: How to Leverage Media Features00:13:13

Tonight I am hosting a FREE workshop for health and fitness professionals on how to get more clients. You cannot grow a business if no one knows you exist. Tonight, I’ll be teaching you a play-by-play approach to get the right leads to become the right clients who are going to hire you. 

You can sign up at join.jamespatrick.com/lead-gen-webinar



Last week, I got an e-mail that I had received a fairly prestigious award. I was awarded as the Media Talent of The Year by the American Advertising Federation's Western Division. This goes out only once a year to an individual, not a company. I was very honored and very humbled by this feature.

 

This brings up an interesting thought. What are the ways I can leverage this award to better my brand and better my business? Once you earn media, you may want to know how to leverage that media to grow your business. Today, we’re discussing how to do that.



“Everything is about building trust and rapport.




IN THIS EPISODE

  • A refresher on why you would want to earn a media feature.
  • What earned media can do for you and your business.
  • How James is going to leverage this new award.
  • 6 Ideas for you to leverage your earned media.




Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 



Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

16 Jan 2020BTI #070: Top 5 Ways to Hack and Sustain Motivation00:24:07

As January is now half over, many entrepreneurs are finding it difficult to maintain the motivation they had at the start of the year.

Statistics show that 25% of New Year's Resolutions have been abandoned by the middle of January and less than 10% are ever achieved by the end of the year. That is a terrifying reality and one we need to shift if we are to grow as business owners and leaders.

In this episode of the podcast, host James Patrick dives into the top 5 ways to hack your own motivation so it can be managed and sustained throughout the entire year.

Motivation is the quintessential component required for goal acquisition - and this episode gives practical and applicable steps you can implement today to start sustaining your motivation through the rest of the year.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an entrepreneur! 

Thanks for tuning in!

14 Feb 2023BTI # 476: Stop Creating Content00:11:11

Stop Creating Content

Hosted by: James Patrick

 

I was just having a coaching consultation with someone and it got me thinking about how much time and energy we pour into content creation and distribution that is a complete waste. Let’s talk about why you should stop creating so much content.

 

“We have become completely consumed with content creation.”

 

 

IN THIS EPISODE

  • A sad announcement about James’s recent obsession.

  • The reason we’ve become consumed with content creation.

  • What happened to everyone along the way.

  • Multi-purposing content and being more efficient.

  • The role of content in your marketing plan.

  • Why you need to focus on building your audience.

  • 2 things to start doing right now.

 

 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions and topics to discuss on these weekly lives @: 480-605-3254

 

 

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

03 May 2023BTI # 506: How Being a Guest on Podcasts Can Benefit You and Your Brand00:02:53

How Being a Guest on Podcasts Can Benefit You and Your Brand

Hosted by: James Patrick

 

When we think about earned media and getting published, the first thing that comes to mind is landing a feature in a magazine. Why? Because it would look really cool. But, do not overlook the power of being featured on podcasts.

 

 

“Listeners are extremely loyal to the shows that they subscribe to.”

 

 

IN THIS EPISODE

  • Why you should want to be featured on podcasts.

  • The benefit of a longform platform.

  • The power of being vouched for.

  • How you can offer a next step into your business for the listeners.

  • An exclusive opportunity to cast for media features.

 

 

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

 

 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

 

 

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

23 Jul 2020BTI #115: From Side Hustle to 7 Figures with Jess Glazer00:47:30

Imagine taking what is essentially just your side hustle and turning it into not just another job, but a 7 figure career! That is exactly what our guest on today's episode of Beyond the Image did!

Jess Glazer went from being a teacher to starting a side business as a personal trainer and morphed it into a million dollar brand as a coach.

In this episode she chats with host James Patrick about the growth in her career, overcoming imposter syndrome and learning the how to deliver true value to her audience.

Listeners can connect more with Jess Glazer on Instagram @jess.glazer or her website JessGlazer.com

Be sure to subscribe to Beyond the Image to get updates on our bi-weekly podcast designed for you the entrepreneur!

18 May 2022BTI #374: Get Featured on Podcasts with Lauren Salaun00:59:45

We’re talking all about podcasting today, one of my favorite things to do. My guest today is Lauren Salaun. She is a PR agency owner, an emotional intelligence mentor, and no stranger to the show.



“Podcasting is huge for credibility, conversion, and getting a ton of new people - specifically ideal clients - into your ecosystem.




IN THIS EPISODE

  • Reasons why podcasting is loved by so many.
  • The beauty of unedited conversations.
  • A real peek behind the scenes from two podcasters.
  • How to get started on a podcast tour and what it can do for you.
  • What qualifiers to look for when looking for podcasts to be on.
  • Creating your perfect pitch.
  • Attention grabbing interview topics.
  • Following up.
  • Inviting the listening audience to take the next step with you.



Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

 

Connect with Lauren

Website: laurensalaun.com

Instagram: @laurensalaun

FREE Pitch Page Template: https://www.laurensalaun.com/free-pitch-page

Want a FREE podcast tour discovery call? Select a Date & Time - Calendly

**only taking on 10 new clients through June!



Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

25 Jun 2021BTI #252: My Entrepreneurial Journey with Allison Pynn00:38:15

It’s Friday so it’s time for another one of our special edition episodes called My Entrepreneurial Journey. I love these episodes because we get to chat with entrepreneurs who are navigating the landscape in real time, and you get to learn all the things they are going through and learning and how it can help and impact your business.

In this episode, I get to chat with a dear friend of mine. She’s a professional makeup artist and now a body painter, Allison Pynn. I’ve worked with Allison for more years than we can count!

IN THIS EPISODE

  • Allison’s journey as an artist and how she became a professional makeup artist and body painter.
  • The important details in your business that make you stand out.

“This could end at any time. I don’t take any of this for granted.” 

  • How being authentic creates a safe space for your client to be themselves.
  • The power of old school marketing.
  • Why showing behind the scenes is so impactful.
  • What it takes to create work that stands out.
  • Having clarity on who you are and what you’re doing.

“Ignore everything, everybody. Stay in your lane. Go where you want to go.”

Connect with Allison:

Website: https://www.makeupaz.com/

Instagram: @allisonpynn

Share this podcast with a friend and remember to leave a 5-star review!

HUGE ANNOUNCEMENT: WE HAVE OPENED EARLY BIRD PASSES FOR THIS YEAR’S FITPOSIUM!

Details: September 16-18th, 2021 in Phoenix, AZ. Both virtual and in-person passes will be available. Early bird pricing will be available for 2 weeks. 100% all about how to get published.

All details are live HERE: https://fitposium.com/

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com 

ALSO...

We have re-opened the Get Amped Mastermind.

A little about the Mastermind:

  • Brings together entrepreneurs to connect and support each other.
  • Dozens of entrepreneurs have 4x, 6x, 10x their income since being a part of the mastermind.
  • It’s a brand new and revamped mastermind.
  • A deep dive, strategy session with me followed by 6 months of focused and efficient work with monthly meetings to do work
  • A photoshoot with me so I can help you build marketing materials for your brand and business development.
  • Real work to focus on reaching results.

Apply at getampedmastermind.com or text me at 408-605-3254 and book a free discovery call with me so we can chat about your goals and see how I can support you. 

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

21 Apr 2023BTI # 503: Why Your Content is NOT Standing Out - Live Coaching00:18:30

Why Your Content is NOT Standing Out - Live Coaching

Hosted by: James Patrick

 

Is your content not being seen online? Today, we’re going to be talking about why and how we can fix that.

 

 

“Our audience gets used to seeing the same things, the same trends, and therefore, they start to lose interest.”

 

 

IN THIS EPISODE

  • How to reach a wider audience authentically.

  • Two reasons why your content isn’t being seen.

  • What you do have control over when it comes to your content.

  • The importance of having a strategy and how to create the right kind of strategy.

  • Creating content you would want to consume.

  • The 3 functions your content should have.

  • The questions you need to answer before creating content.

  • What true fans are and how to nurture them.

  • The power of refining and adjusting as needed.

 

 

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

 

 

Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide

Link to watch on YouTube: https://www.youtube.com/jpphotoaz

 

 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

 

 

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

07 Dec 2020BTI #168: Secret Hack to Achieve Any Goal00:11:59

There is a secret hack to achieving any goal you want in business and in life and this episode of Beyond the Image reveals that secret!

Host James Patrick shares the story of his first online business and the compounding choices that nearly crippled the launch before it ever was released to market and how a single decision changed everything.

What idea have you been holding back on? It is time to move it forward.

Be sure to click subscribe to get all the latest episodes of Beyond the Image!

UPDATE: You can now connect with host James Patrick directly by texting him any of your business questions to 480-605-3254! There is no cost and James will respond to all your questions with helpful answers and support!

CONNECT WITH JAMES
www.JamesPatrick.com
https://www.instagram.com/jpatrickphoto/

This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

15 Sep 2022BTI # 422: 3 Things to Know Before Pitching to Media Outlets00:04:14

3 Things to Know Before Pitching to Media Outlets

Hosted by: James Patrick

 

There are three things you need to know about a media outlet before you send out a pitch to that outlet. Whether it’s a magazine, a podcast, or a digital feature, these three things are important. 



“It’s important to understand what the editorial direction 

is of this media outlet prior to pitching.”




IN THIS EPISODE

  • The 3 things you need to know about media outlets before you pitch to them.
  • Why your audiences need to be in alignment.
  • How to make sure what you’re bringing will fit into what they’re already doing.
  • Finding the decision maker.
  • The only conference where you will have exclusive opportunities to land a feature just by attending.




Lock in your pass now for FITposium on October 13-15th

in-person or virtually at www.fitposium.com.

Dozens of opportunities for attendees to be published!

See past features @fitposium




Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 



Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

03 Jan 2020BTI #068: Top 7 Business and Marketing Predictions for 202000:19:28

MISS THIS EPISODE AT YOUR OWN RISK! Having foresight into business and marketing trends can be critically important for the growth of yourself as an entrepreneur and the brand you are working to elevate. However, it is not enough to know about what is upcoming, you have to then take action.

In this episode of the Beyond the Image podcast, host James Patrick discusses the top 7 business and marketing predictions he foresees for 2020 and what you as the listener need to be doing to start integrating one, if not multiple, of these into your business planning efforts for the year.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an entrepreneur! 

ALSO... if you are looking to rapidly accelerate your business trajectory in 2020, then you need to apply for the Get Amped Mastermind! This year long coaching and mentorship program will give you the information, connection and resources to unapologetically level up your business growth in the new year. Apply today at www.GetAmpedMastermind.com

15 Jan 2025Best Photo Lighting Equipment for Location Shoots00:16:31

I get asked (a lot) about my recommendations for lighting equipment. For most of my career, my answer has always been "just buy whatever you can afford."

And more than two decades into my career, my stance on that has not changed. Get what you can afford and you will find ways to make it work. Also, gear does not make the photographer nor improve the shot if not used correctly.

That being said - I recently have found myself only using a few pieces of gear every single time I shoot on location. In fact, I am using these pieces so often and enjoying them so much that I've actually started to recommend them to photographers building their lighting kits for the first time.

If I had to re-do my entire lighting kit, these are the pieces I would buy first.

https://jamespatrick.com/

11 Dec 2020BTI #170: Get Published in IconRefined and IconFIT Magazine!00:24:15

Attention Beyond the Image subscribers! We are now accepting submissions for features in our two new publications IconRefined and IconFIT Magazine!

This episode features host and publisher of IconRefined and IconFIT Magazine James Patrick and the Editor in Chief of both platforms Cassie Douglas sharing the details on what you need to know to submit to both publications!

Pitches are to be sent to IconRefinedMedia@gmail.com

Be sure to click subscribe to get all the latest episodes of Beyond the Image!

UPDATE: You can now connect with host James Patrick directly by texting him any of your business questions to 480-605-3254! There is no cost and James will respond to all your questions with helpful answers and support!

CONNECT WITH JAMES
www.JamesPatrick.com
https://www.instagram.com/jpatrickphoto/

This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

14 Mar 2022BTI #350: Stop Working Harder00:19:46

Who are some of the hardest working people that you know? Is it your parents? Oftentimes, we model our work ethic based on what we saw our parents do for us. How hard they worked to provide us with a life where we can work hard for our children. Maybe it’s your grandparents.

 

When I think about hard working people, I think of course about my mother who worked nights for 25 or so years so she could be home during the day. I think about my dad who launched his own business and had to work so hard to make nothing into something. I think about my grandmother who was 1 of 7 children and was required to be one of the providers for her siblings.

 

I consider myself to be a hardworking person, but I’ve never worked around the clock or worked the graveyard shift. One could say that my mother has worked much harder than I could ever fathom to. But yet, I probably made more than her in my first year out of college than she did in her 25 years at her job. Same with my father and grandmother. 

 

Today, we’re talking about why you need to stop working so hard.



“There’s a lot of rhetoric that wants you to believe that the path to getting to the success that you want to have, is purely through hard work. Yet, the hardest working people we know, were not always the most successful.”





IN THIS EPISODE

  • Why I skipped my Friday episode and how it made me feel.
  • The negative effects of working too hard.
  • The lie about hard work in today’s world.
  • The importance of realizing that hard work is important, but not the sole contributor of success.
  • What you can do when you feel like you can’t work harder.
  • Intentional and focused work.
  • Getting clarity on what matters to you and basing your work around that.



Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 




Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

05 Nov 2021BTI #304: Overcoming Entrepreneur Guilt with Jeanette Edwards00:33:05

As you probably know, I am a new father. As I’m recording this, my son is coming up on being 4 weeks old. I’m navigating both parenthood and entrepreneurship and I noticed something really fascinating over the last week and a half. 

I took a few weeks off for paternity leave and when I got back into the office, I felt this weird sense of guilt and divided responsibility between my son who is at home, and myself who is sitting in my office. I realized that this is something that so many entrepreneurs are struggling with; parental guilt of dividing their time up between our business and our family.

We’re navigating this topic today with my guest Jeanette Brooke, the founder of Jeanette Brooke Fitness.

“Having them (my children) there and them seeing me do all these things, they’re so proud of me. And they tell me how proud of me they are and that just makes it all worth it.”

IN THIS EPISODE

  • The importance of boundaries within your business and sticking to them.
  • Jeanette’s journey of starting her business after having kids, living in a different country, and homeschooling.
  • How to carve out time for your business without trying to do too much at one time.
  • Making the most of your time and how to tackle your to-do list.
  • The parent guilt and ways to be intentional about navigating it.
  • Knowing when to hire someone.

Connect with Jeanette 

Website: www,jeanettebrooke.com

Instagram: @jeanettebrookefitness

Facebook @jeanettebrookefitness

Facebook Group: Boundless Beauties 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

07 Mar 2023BTI # 485: Three Reasons to Land Media Features00:06:36

Three Reasons to Land Media Features

Hosted by: James Patrick

 

I say a lot that getting published or earned media is the fastest and most effective way to grow your business. But when we think about getting published, what are the specific reasons you want to land media features and how do these reasons support you and your business? Today, let’s talk about 3 reasons why you want to get published,

 

 

“It is impossible to grow a business unless people know you exist.”

 

 

IN THIS EPISODE

  • The 3 reasons to land media features.

  • How these reasons support your brand.

  • What earned media can do for your business.

  • Knowing which media outlets to target.

  • Why you need to know your goals before getting published.

 

 

Come learn everything you need to know about how to land and leverage top media features at Get Published Live 2023 in person in Phoenix, Arizona or virtually May 18-21, 2023. Get early bird passes HERE.

 

Just by attending, you will have the opportunity to audition for top media features. Every year, hundreds of media features are given away.

 

 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

 

 

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

07 Nov 2018BTI #012: Featuring Christine Reilly, WWE00:56:32

In this episode of Beyond the Image, host James Patrick chats with Christine Reilly, the Photo Director for Digital and Social Media for the World Wresting Entertainment (WWE).

This is an extremely detailed episode that starts with Christine's background in college and what got her into photography to begin with. The two then discuss the value and importance of having a mentor and why it is essential to always consider oneself a student.

From there they discuss how to develop and foster creativity individually and in a team setting and how to properly pitch those ideas to an editor or director.

James and Christine then touch on the importance of collaboration, how to set the right energy and maintain the proper etiquette on set with professional athletes.

The conclusion of the conversation centers around how to properly develop working relationships, the importance of paying attention and why follow up is essential in business development.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

Thanks for tuning in!

25 Oct 2023BTI # 549: Will Someone Publish My Book? Part 100:22:12

Will Someone Publish My Book? Part 1

Hosted by: James Patrick

 

Today, we’re diving into the first episode of a series of my own personal journey of having a book published through a traditional publisher. This series will entail all of the lessons, roadblocks, detours, obstacles, and great things that could come as well. There’s no guarantee of how this series will end, but I will stay transparent with you along the way. 



“Rejection is part of the creative process.”




IN THIS EPISODE

  • Rules for this series and what to expect. 

  • Why James is doing this. 

  • What’s different about this book versus the other 3 James wrote. 

  • All about the proposal letter sent to the publisher. 

  • Why a publisher passed on James’s book and how he adjusted to this feedback. 

  • The next step in the journey. 

  • Thoughts on rejection. 




Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

21 Jun 2022BTI #388: How to Piss Off A Photographer00:13:29

Can I share a secret with you? We’ve been in touch for awhile and I’ve been communicating with you for a couple years. We’ve established some trust and rapport. Let’s keep this between us.

 

The truth is, clients sometimes can really suck. I probably shouldn’t say that, but it’s true. And that’s what we’re going to talk about today; how to piss off a photographer.





IN THIS EPISODE

  • Things people say to photographers that will piss them off.
  • Reflecting on the lies within these statements.
  • Sharing perspective from a photographer’s point of view.
  • Why not saying these things is important.



I’m giving away a FREE half-day photoshoot! Buy my new book that is NOW AVAILABLE called Fit Business Online. You can find it on Amazon. Screenshot your receipt or the book once you buy it and tag me on Instagram @jpatrickphoto for a chance to win a FREE half-day photoshoot!




Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 



Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

30 Dec 2020BTI #176: Actually Achieve Your 2021 Goals Part 200:13:35

Welcome back to this three part episode on how to actually achieve the goals you set for yourself in 2021!

If you missed part one, just go back to episode 175.

In this second part of three episodes, host James Patrick discusses how to turn your annual goals into quarterly action plans so you can build an effective implementation strategy.

If you want a copy of the worksheet to follow along with, text him at (480) 605-3254

CONNECT WITH JAMES
www.JamesPatrick.com
https://www.instagram.com/jpatrickphoto/

This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

30 Oct 2020BTI #152: My Entrepreneurial Journey with Tiffany Forte00:56:34

It is important to understand the real journey that entrepreneurs walk down which is a stark contrast from the success that is broadcast on social media.

This episode of Beyond the Image features Tiffany Forte who is the founder of Fit and Female Active and the conversation covers the true emotional path of entrepreneurship, launching a business during the pandemic, how the Black Lives Matter Movement impacted the fitness industry and much more!

Listeners can connect with Tiffany on Instagram @fitandfemale__ as well as check out her athletic apparel line @fitandfemaleactive

Be sure to subscribe to Beyond the Image to get updates on our podcast designed for you the entrepreneur!

15 Dec 2021BTI #319: Sales Pages that Actually Sell with Ken Cox01:00:21

Today, we get to chat about something that I geek out on, which is how to better improve sales pages. I have invested copious amounts of my time, hours, energy, and emotions into understanding how to best set up a page that not only guides the visitor through an amazing journey where they are rewarded by every scroll but also leads them to what I wanted all along; to purchase whatever it is I’m selling on that page.

My guest today is Ken Cox. He’s the host of the Clicks & Brick podcast. He’s going to help us understand what we are doing wrong and what we need to be doing right with our sales pages.

“Directing that user through the experience is way more 

important today than it ever has been before.”



IN THIS EPISODE

 

  • How Ken got his start in the marketing world.
  • The difference between a website and a funnel.
  • How buying online has evolved.
  • The flow of a successful landing page.
  • The importance of building a fully encompassing environment for your business.
  • Landing page pieces that are a must have.
  • Consistent exposure and why you need it.
  • The 6 components to a funnel.
  • Simplifying trying out ads.
  • The 13 in 30 rule.
  • Should you build multiple funnels?
  • Problem solving versus product selling.
  • Common problems entrepreneurs are making in their landing pages.
  • Why follow up and retargeting works.
  • The goal behind your ads.
  • The key to designing products and services that sell.

Connect with Ken

Clicks & Bricks Academy: clicksandbricksacademy.com

*Coupon code for $1000 OFF for two seats!: FITTOPIA

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

15 Mar 2021BTI #208: 7 Ways to Generate More Business Leads00:11:17

There are 7 ways that businesses can generate more leads for sales. However, many entrepreneurs and businesses only focus on just one, paid advertising.

In this episode of Beyond the Image, host James Patrick reviews the 7 tactics that can be employed to generate more leads into your business.

CONNECT WITH JAMES
www.JamesPatrick.com
https://www.instagram.com/jpatrickphoto/
Text your business questions to James at (480) 605-3254 or to go https://my.community.com/jamespatrick 

This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

08 Nov 2022BTI #443: Does Your Starting Point Determine Your Outcome?00:10:36

Imagine that you have two great runners. They both run the exact same race and amazingly, they finish at the exact same time. However, the difference between the runners is that one runner has perfect form. The other runner runs like a complete weirdo. Now assume you’re a coach. Which runner do you choose to take under your wing to train?

Most listeners will choose the runner with perfect form. But why? Let’s talk about this scenario and dive into if your starting line determines your finish line.

“Each of us needs to be substantially better at acknowledging our starting line.”

IN THIS EPISODE

  • The false statement that influencers have been pushing.
  • Do we all have the same starting line?
  • Recognizing privilege.
  • The one thing we are in control of that will help our outcome.
  • What actually matters in your journey to the outcome.

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

01 Jun 2022BTI #380: Striving for Diversity in Media with Aaleiya DeSimas00:35:41

A few weeks ago I recorded a podcast which served as a call to action for media outlets (particularly magazines) and what they needed to do to save their own industry.

One of the challenges I put forth was that media outlets needed to strive for more diversity, not only within who they feature, but also who they have actual create the media itself.

This striving for diversity throughout all media outlets is the topic of today's conversation.

My guest today is Aaleiya DeSimas, founder of Ubuntu Consulting. 

“We have the ability to create and make situations into better situations at any point in time.




IN THIS EPISODE

  • What implicit bias is and how it impacts media.
  • How the media can affect our biases.
  • Replacement theory and how to combat it.
  • Sharing and empowering others correctly
  • Actively combating systems for change.
  • Coming together with other people even when it’s messy.



Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

 

Connect with Aaleiya 

Website: Ubuntu Consulting

Email: aaleiyah.desimas@gmail.com



Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

09 Jan 2020BTI #069: The Investment Cost of Growth with Lindsey Mango00:58:25

Who reading this feels like they are destined for more than they are doing right now? Probably every single person who listens to this show! But our ability to clearly see the path we must go down and the actions we must take is where most of us struggle.

Our guest today is business and life coach Lindsey Mango who knows, first-hand, what the call to greatness sounds like and how to chart a course to achieve it. It is something she had to learn to do in her own life and now she teaches others to fulfill their own potential.

In this interview, host James Patrick and Lindsey discuss the call to greatness, how to silence critics, the deconstruction of motivation and the importance of celebration.

RIGHT NOW Lindsey is accepting applications into her new mastermind, for details please visit https://lindseymangocoaching.com/nextlevellife 

You can also follow Lindsey on Instgram https://www.instagram.com/lindseymango_/

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an entrepreneur! 

Thanks for tuning in!

14 Dec 2020BTI #171: How I Photographed 500 Magazine Covers00:14:36

In this episode of Beyond the Image, host James Patrick shares the story behind how he photographed more than 500 magazine covers and the lessons learned that you can apply to your own client on-boarding process.

Be sure to click subscribe to get all the latest episodes of Beyond the Image!

UPDATE: You can now connect with host James Patrick directly by texting him any of your business questions to 480-605-3254! There is no cost and James will respond to all your questions with helpful answers and support!

CONNECT WITH JAMES
www.JamesPatrick.com
https://www.instagram.com/jpatrickphoto/

This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

05 Mar 2021BTI #204: Is Instagram's Algorithm Suppressing You?00:08:58

It is something we hear often. "The algorithm is suppressing my posts" or worse yet "The algorithm hates me!"

In this episode of Beyond the Image, host James Patrick shares what is actually going on and the two things you can do to fix it.

James Patrick is opening a few 1-on-1 coaching spots to work with entrepreneurs to rapidly grow their business. Learn more at JamesPatrick.com/Coaching (Space is limited)

CONNECT WITH JAMES
www.JamesPatrick.com
https://www.instagram.com/jpatrickphoto/
Text your business questions to James at (480) 605-3254 or to go https://my.community.com/jamespatrick 

This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

11 Apr 2022BTI #358: Funnels Made Easy00:13:35

Important question for my listeners: I’m wondering if you are the type of person who buys olive oil at the grocery store, brings it home, takes the lid off of the purchased olive oil and then proceeds to pour the olive oil into your own glass olive oil bottle? The ones at restaurants with the aluminum spout tops. Are you this person? Because I am this person. 

There’s nothing wrong with the glass bottle that the olive oil comes in from the grocery store. I just feel the need to put it in my own glass bottle. 

Second question: Have you ever tried to pour the olive oil from the store into your glass bottle which has a very thin top? It’s very difficult and if you happen to miss, goodluck trying to clean that off. So what do you use? A funnel, of course. That way you can generously pour your olive oil into the funnel and into the glass bottle.

I was thinking about the different types of funnels I use. Like the different ones for my pour-over coffee in the mornings. We use funnels all the time. But when it comes to business and we talk about funnels, all of a sudden it becomes very confusing and mystified.

Today, we’re talking about simplifying funnels.

“A funnel is a system of bringing leads in, nurturing those leads, and converting some of those leads into sales.

IN THIS EPISODE

  • Simplifying how you think about funnels.
  • How funnels are monetized.
  • Different kinds of funnels.
  • Why funnels can be confusing.
  • What is a funnel and what are its 3 parts?
  • Figuring out how your customers move through your funnels.

GET MY BRAND NEW GET PUBLISHED GUIDE FOR FREE: join.jamespatrick.com/getpublishedguide

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

07 Jun 2023BTI # 514: Effectively Scale Your Business with Emylee Williams00:54:58

Effectively Scale Your Business with Emylee Williams

Hosted by: James Patrick

 

 

Today, we are talking about how to stand out and build a brand worth being seen, how to communicate the value of that brand to the right audience, and then how you convert that audience to consumers in your business.

 

My guest today is Emylee Williams. She is the co-founder of Boss Project.

 

 

“People will pay for an experience.”

 

 

IN THIS EPISODE

  • An update on how Get Published 2023 went.

  • Emylee’s journey as an entrepreneur.

  • The power of curiosity and experimentation within your business.

  • What you have to get better at.

  • Putting yourself in the shoes of the consumer.

  • Can you serve everyone?

  • How to do business “right.”

  • Scalability in your business.

  • Why you need to outsource.

  • Should you stay involved in your business?

 

 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

 

 

Connect with Emylee

Website: www.bossproject.com

Instagram: @bossproject

Podcast: The Strategy Hour

 

 

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

09 Jul 2020BTI #111: Earn Upwards of $30K/Month Using High Ticket Sales with Isaiah Grant01:03:47

As an entrepreneur you can either work slowly towards your financial goals, inching your way there sale by sale, or you can leap towards your goal by implementing a high ticket offer for your clients.

In this podcast, host James Patrick interviews Isaiah Grant, the CEO of Dream Fitness Client Academy on what entrepreneurs need to do to create a high ticket offering, formulate their proven process, develop a client attraction system and build a platform for effortless sales.

This episode is a must for entrepreneurs who are ready to start multiplying their income... so everyone!

Learn more about DFCA at Dreamfitnessclientacademy.com/ice-cold-masterclass

We are excited to announce that in just over a week we are kicking off our FITposium 2020 Summer Summit. This new virtual summit is designed for entrepreneurs like you to learn how to navigate the current economy to pivot and develop income now! Sign up for under $30 at www.FITposium.com

18 Apr 2023BTI #501: TikTok Ban - What it Means For You00:08:27

TikTok Ban - What it Means For You

Hosted by: James Patrick

 

Well, the first domino has fallen. As of Friday, April 14, Montana became the first U.S. state to vote to pass legislation that bans TikTok from all personal devices. According to CNN, the bill is going in front of the governor and if the governor signs the bill, it will go into effect most likely in January 2024.

 

There has been a lot of reporting over security concerns that come with the app. Particularly how it relates to user data. This could be the first of many states following suit. Let’s talk about what this means for you.

 

 

“There’s no algorithm for your emails.”

 

 

IN THIS EPISODE

  • What the legislation specifies.

  • The people who are impacted the most.

  • Things you can do right now.

  • The bigger picture.

  • Why you need a clear funnel and where they should be funneled to.

  • Where to learn more.

 

 

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. More info and tickets HERE. Only 10 seats left!

Learn how to land and leverage top features and land features by just attending!

Last year, 250 attendees were booked!

 

 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

 

 

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

30 Jan 2020BTI #072: Choosing Your Worth with Heidi Powell01:02:47

Our guest Heidi Powell is more than just a personal trainer, TV show host and best-selling author. She has developed a ubiquitous brand in the health and fitness industry as a leader.

In this episode of Beyond the Image, host James Patrick chats with Heidi on the evolution of her career, why she originally resisted the call to greatness, what got her to finally be willing to take a leap, when she noticed her own brand equity developing, how she cultivated her own growth and how she managed her brand both cohesively and independently from her husband Chris Powell. Heidi gets vulnerable and authentic sharing what happened when their TV show was cancelled and how her family manages their personal lives when business tried to get in the way. From there, Heidi and James deep dive into the path female entrepreneurs have to take and the importance of celebrating wins.

Connect with Heidi Powell on Instagram @RealHeidiPowell

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an entrepreneur! 

Thanks for tuning in!

15 Nov 2022BTI # 446: Warning Signs of BS Marketing00:19:38

Warning Signs of BS Marketing

Hosted by: James Patrick

 

This may come as a surprise to you, but I was somewhat of a smartass at the youthful age of 21. I know there’s no way you believe that. But the truth is that cynicism is a part of my DNA. 

There was a girl I had a crush on when I was 21 and I was trying to swoon her. One evening she invited me to join her at a meeting. I accepted under one condition; if this meeting ended up being a pyramid scheme, I would walk out. 

 

The meeting was held at the conference room of a small hotel near the university. There was a keynote speaker who everyone revered and seemed to know, but I had no clue who he was. Over the next 35 minutes, he talked about this amazing opportunity to create economic freedom, become an entrepreneur, and to take control of our lives for the first time ever. All we had to do was onboard with this company. I did end up walking out of that meeting and we’re going to talk about why.

 

Today, we’re going to talk about the bullshit of fantasy marketing.



“They only want you to connect with others in the system.”




IN THIS EPISODE

  • The problem within our industry and how people are trying to keep up.
  • Revelations James had when he was entrapped.
  • Warning signs.
  • Messages that don’t teach strategy or tactics.
  • Behavioral control.
  • The art of deception.



Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 



Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

26 May 2021BTI #239: Get Published in D'FYNE Magazine feat. Chris Linton00:24:57

Today, I get to chat with Chris V. Linton. He is a photographer turned publisher, founder, and owner of D’FYNE Magazine. D’FYNE is focused on empowering and highlighting the women over 40 market.

IN THIS EPISODE

  • The transition from photographer to publisher and what the beginning stages looked like.
  • Navigating the culture shift from print to digital and making changes accordingly.
  • The benefits of digital features in your business.
  • How to get you or your work featured on desired publication platforms.
  • How to stand out to publications and brands.

Connect with Chris:

Website: dfynefitnessmag.com

Instagram: @dfynefitnessmag

BIG NEWS! We have re-opened the Get Amped Mastermind.

A little about the Mastermind:

  • Brings together entrepreneurs to connect and support each other.
  • Dozens of entrepreneurs have 4x, 6x, 10x their income since being a part of the mastermind.
  • It’s a brand new and revamped mastermind.
  • A deep dive, strategy session with me followed by 6 months of focused and efficient work with monthly meetings to do work
  • A photoshoot with me so I can help you build marketing materials for your brand and business development.
  • Real work to focus on reaching results.

Apply at getampedmastermind.com or text me at 408-605-3254 and book a free discovery call with me so we can chat about your goals and see how I can support you. 

For more, visit jamespatrick.com

27 Sep 2022BTI # 426 Finding Your IT FACTOR with Tiffany Carter00:47:59

My guest today is Tiffany Carter and we are diving into how to stand out in your business in an authentic way.



“The truth isn’t always sexy.”




IN THIS EPISODE

  • Tiffany’s background and why she decided to be a business coach.
  • What brings true results.
  • Finding your own sweet spot in your business and how to truly stand out.
  • Bringing your personality and quirks into your business.
  • What to ask those around you.
  • What Tiffany and James are bringing to the FITposium conference this year.
  • How to increase responses on social media by beta testing.
  • Creating valuable pitches.



Lock in your pass now for FITposium on October 13-15th

in-person or virtually at www.fitposium.com.

Dozens of opportunities for attendees to be published!

See past features @fitposium




Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 



Connect with Tiffany

Podcast: Projectme




Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

05 Jun 2019BTI #042: Start Those Reps00:16:26

In this episode of Beyond the Image, host James Patrick discusses why repetition is the most important action a creative business owner can take.

The episode covers how reps can beat out talent, creativity and luck using the example of learning to sell and how to sell effectively as an artist.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching

Thanks for tuning in!

21 Oct 2022BTI # 437: Why People Got Booked at FITposium00:56:08

Why People Got Booked at FITposium

Hosted by: James Patrick

 

We are just days post the final FITposium and we had 245 media bookings cast at FITposium this year. That is double the record we set last year, which was 120. There were so many things that we noticed as the hosts of this event, as well as casting partners in this event, that helped applications stand out. As well as things that we saw that made it difficult to select someone.

 

Today, we are doing a round table discussion. In this conversation we have Christina Patrick, Lori Young, Chelsey Clark, and Cassie Douglas.

 

Christina is the creative director of ICONFIT Magazine and Ricochet Magazine. Lori Young is our marketing specialist. Chelsey Clark is our director of education. Cassie is the editor in chief of ICONFIT Magazine and ICON REFINED.



“If they didn’t have that story that pulled at the heart strings or they didn’t give very specific topics of what they could talk about, we overlooked them.”




IN THIS EPISODE

  • Applications from FITposium and what made some stand and some flop.
  • The importance of unique pitches and sharing your unique qualifications.
  • Why putting in the effort matters.
  • Being specific with your title but also grabbing attention right away.
  • Building relationships with media outlets.
  • Why your audience matters.
  • Offering value to the media outlets.
  • Standing out as a model.
  • Advice for those who didn’t get published this year on how to show up next year,

 

Go to FITpoisum.com to get super early bird access for Get Published Live for the next few days only!



Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 



Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

26 Jan 2022BTI #331: Avoiding Distractions with David Wood00:51:14

I’ve been talking a lot on this show about really unpacking what the true journey of entrepreneurship really is. Oftentimes, thanks to social media, we get only a veneer perception of what it means to live the life of an entrepreneur. It’s easy to look at people on Instagram with expensive clothes, nice watches, and fancy cars and think, “I too could live that life!”

Then you start out and realize that you have to do all things in your company, including sweeping the floors.

In this spirit of truly shedding light on the journey of entrepreneurship, I want to talk about all the things that can come up and be a distraction for you along the way. There’s a cost associated with these distractions and we’re going to dive into that.

My guest today is David Wood. He is the founder of Focus.ceo with an extensive background and experience.

“If you just had a regular job and you wanted your life to be different, that alone is going to take something. It’s going to take some willpower to generate it.”

IN THIS EPISODE

  • David’s inspiration behind starting his entrepreneur journey.
  • How David helps his clients focus on what’s important.
  • Why we resist doing what we know we need to do.
  • Finding what lights you up and doing that more.

 

  • Breaking the Habit of Being Yourself

 

  • Not falling into autopilot work.
  • How to stay focused and accountable.
  • Community based accountability, self-based accountability, and coaching
  • The importance of being teachable.
  • Co-working and why it’s effective.

Connect with David 

Website: focus.ceo

*scroll to the bottom and request a session 

Cheatsheet: How to achieve twice as much in the same amount of time: myfocusgift.com

Podcast: Extraordinary Focus

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

20 Jun 2024BTI # 591: Self-Care for the Modern Entrepreneur with Daniel James00:45:39

Self-Care for the Modern Entrepreneur with Daniel James

Hosted by: James Patrick



I still need to be reminded about the importance of prioritizing ourselves so that we can show up better in other places. We’re going to chatting about self-care today and where self-care could potentially be going. 

 

My guest today is the founder and CEO of Vortex, Daniel James. 

 

“When you feel good, you do better.” 




IN THIS EPISODE

 

  • Daniel’s company and why he felt it was needed in the marketplace. 

  • Spa culture.

  • Are men more resistant to self-care?

  • The side effects of not taking care of yourself. 

  • What makes Vortex different. 

  • Helping people reframe what self-care means to them. 

  • The most common objections people have to self-care. 

  • Where Daniel sees this industry going. 





Connect with Daniel

Website: www.vortexwellness.ca

Instagram: @vortexwellness.ca

Personal Instagram: @danielcjames

After free trial: 15% off for life with the code VORTEX: www.nucalm.com



Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

23 Jan 2019BTI #023: Featuring Commercial Photographer Ian Spanier00:56:45

In this episode of Beyond the Image, host James Patrick chats with fellow commercial photographer Ian Spanier about the development of his career and brand.

Ian majored in photography in college and worked as a photo editor for a variety of publications in New York before he launched his own photo career. Self-taught as a photographer, he has gone on to work for clients including MTV, Comedy Central, HBO, Shape Magazine, Muscle & Fitness, Psychology Today, Oxygen Magazine, Time Inc. and more.

In addition, Ian has grown into a speaker and educator sharing his technical and business insights with appearances at PPA, NY Photo Expo, Canon and B&H Photo.

During this interview, James and Ian discuss the importance of learning the business side of photography, how to develop a visual identity as a creative professional and the importance of continuous brand development.

Ian Spanier's upcoming speaking engagements include:
- Jan 29, Canon Costa Mesa
- Feb 12, Canon Burbank
- Feb 26, Canon Costa Mesa
- Mar 14-15, Salt Lake City at Pictureline
- Mar 25-29, Santa Fe Workshop

Fore more information on Ian, his work and his upcoming workshops please visit IanSpanier.com or check him out on Instagram @ianspanier

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

Thanks for tuning in!

19 Apr 2023BTI # 502: Finding Your Voice in Podcasting with Alicia Haygood00:58:27

Finding Your Voice in Podcasting with Alicia Haygood

Hosted by: James Patrick

 

In today’s episode, we are going to be talking about truly the number one thing that I use for my own brand awareness, authority amplification, and lead generation. It’s the power of podcasting. Not just hosting my own show but also landing spots as a guest on other shows as a way to build trust and rapport.

 

My guest today is the host of the Scottsdale Vibes podcast, Alicia Haygood.

 

 

“Everyone can be a podcaster, but it’s the quality that you need to work on.”

 

 

IN THIS EPISODE

  • Alicia’s backstory and experience and how she shifted to make a bigger impact.

  • The start of podcasting.

  • Improving the quality of your podcast.

  • What people don’t understand about podcasting and why your audience sticks around.

  • The importance of being consistent.

  • How to get people to listen to your show.

  • Sticking to what your podcast is about.

  • Knowing you’re on the right track.

  • How much you should prepare for an interview,

  • Staying true to yourself.

 

 

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

 

 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

 

Connect with Alicia

Find the podcast on all the platforms: Scottsdale Vibes

 

 

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

31 Aug 2022BTI # 415 Two Types of Pitches, One Has to Come First00:08:03

Two Types of Pitches, One Has to Come First

Hosted by: James Patrick

 

Ultimately when it comes to pitching to media outlets, there are two types of pitches. Whether you’re trying to pitch to a magazine in hopes to get published, or position yourself in front of a podcast host so you can be interviewed. 

 

The reality is we often will send the wrong one out of these two. One has a higher chance of working, but most people who are new at pitching send the one that doesn’t work. Today, I’m explaining what they are and when to send them.



“There’s a time and place for that pitch.”




IN THIS EPISODE

  • The two types of pitches.
  • What’s missing from the most common pitch.
  • The importance of establishing relationships.
  • What the focus of your pitch should be.



IT’S THE LAST DAY FOR EARLY BIRD PRICING FOR FITPOSIUM 2022!

Dozens of opportunities for attendees!

Lock in your pass now for FITposium on October 13-15th 

in-person or virtually at www.fitposium.com.

See past features @fitposium




Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 



Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

15 Apr 2022BTI #360: All the Wrong Things00:16:41

I’ve spent the last several hours in a tremendous amount of pain and I’ve done this for you. I’ve been thinking about the craziest, stupidest things I’ve ever done to get a girl to notice me.

For example, I was the kid who would immediately raise the decibel level on my voice when a girl sat next to me on the bus and started to laugh much louder so that she knew I was having a great time. 

In middle school, I got a Shawn Kemp jersey that I would wear at least once a week to school. Every time I put it on, I had an idea in my mind that I would get special attention from a girl. In my senior year of high school, I didn’t have a touch phone, but I would just pretend to have one hoping that a girl would ask if it was the new touch phone.

Today, we’re going to talk about doing all the wrong things.

“How often in our work are we avoiding doing the one thing 

that would actually get us work?

IN THIS EPISODE

  • The many ways James tried to impress girls in his youth and why it didn’t work.
  • Focusing on what work and tasks get you the results you want.
  • What list you need to make today.
  • What you are spending the least time doing.
  • Being honest with yourself.
  • Taking the right action.

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

30 Jun 2020BTI #108: What You Can Create From a Single Idea00:10:00

A single idea can change everything and you may very well already be sitting on the perfect idea!

But an idea without action has no value! This episode of Beyond the Image is about the potential of an idea put into motion.

We are so excited to announce the opening of wildly successful program LAUNCH! This is our 8 week masterclass that guides you, step-by-step to create an idea, bring that idea to market, launch and create revenue!

We have tested this program on dozens of entrepreneurs to create this proven path to profit. SPACE IS LIMITED so sign up now at www.CommittoLaunch.com

19 Oct 2020BTI #147: Top 5 Mistakes I've Made in Launching00:16:26

In this episode of the Beyond the Image Podcast, host James Patrick shares the Top 5 Mistakes he has made when it came to launching a business so you can avoid them in your own launches.

Speaking of launching (how is that for a segue), BIG NEWS! We have re-opened our Launch program! This 8 week masterclass gives you the proven path to profit by helping you take your idea and bring it to market in under 8 weeks. Sign up now and get a BONUS 1-1 COACHING session with James Patrick at www.CommitToLaunch.com

13 May 2022BTI #372: Turning Free Stuff into Paying Clients00:13:26

Imagine a lanky, lazy, fatuous 19 year old me. I wanted money. I desired wealth. But did I want a real job? No! I was the 3rd assistant manager of a record store. We actually had no employees outside of the managers. I had no one to manage and was still at the bottom of the totem pole. 

 

The record store did not pay well and most of my paycheck went to the outlet mall food court meals. I needed some extra cash. The Rocky Mountain Chocolate Factory was the store next door and planning to open a kiosk across town in another mall. The owner asked me if I was willing to pick up some extra holiday hours working for her selling candy apples.

 

At the age of 19, it was hard to say no to extra holiday hours. The manager suggested I give out free samples to encourage people to buy candy apples. Six hours later. I had sold 0 apples and ate 2, then I was fired.

 

Today, we’re going to talk about how to turn your free stuff into paying clients.



“Consumers today need to be nurtured so much longer than ever before.




IN THIS EPISODE

  • The hesitation behind giving away free things.
  • How consumers are operating today.
  • Why giving away free resources and information is so important.
  • The 6 elements of the consumer journey.
  • Focusing on the relational value.
  • The 3 options you have to add value.
  • What a good lead magnet achieves.



Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 




Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

02 Jul 2024BTI # 594: Producing a Fashion Photoshoot00:11:48

Producing a Fashion Photoshoot 

Hosted by: James Patrick



We have a pretty large fashion campaign we’re doing in the studio tomorrow. This got me thinking about discussing all of the essential steps required in the pre-production of having a successful fashion campaign. Let’s get into it. 



“Once we set the theme, that will help us dictate all the other decisions we have to make.”




IN THIS EPISODE

 

  • What pre-production looks like in order to ensure the campaign goes successfully 

  • The importance of developing the theme or overall art direction of the campaign. 

  • Is the location important?

  • How James selects his models. 

  • The different teams that need to be hired. 

  • What storyboarding looks like and why James does it. 

  • One of the earliest mistakes James made in his career. 

  • The balance of creating commonality along with variety. 




Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

17 Oct 2018BTI #009: Featuring Jessica Marksbury, Golf Magazine00:42:36

In this episode of Beyond the Image, host James Patrick sits down with Jessica Marksbury the Senior Editor of Golf Magazine.

The two discuss trends in the publishing industry, working with professional athletes and what Golf Magazine looks for from creatives.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

Thanks for tuning in!

24 Jan 2022BTI #330: Maybe it's Photoshop?00:19:08

The date was 4/1/17 and I posted what ended up being one of my highest engaged posts I had ever done on Instagram. 

In this episode, I’m reading you the caption, the reactions, and something that really upsets me.

“The photos are edited to finish the narrative that we were telling through the location, through the set-up, through the styling, through the hair and makeup, through the poses, through the energy, through the pose, through the facial expression; all of it.”

IN THIS EPISODE

  • Hear all about the post James shared years ago.
  • Too photoshopped?
  • What actually goes into creating a photo.
  • The real goal behind why I use photoshop.
  • What your comments on other people’s posts reveal.
  • Top 5 Worst photoshop experiences in my career.

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

04 Dec 2019#065: How to Effectively Use Video In Your Marketing with Amy Webber00:56:32

Video will be one of the most important, if not the single most important, medium for your marketing going into 2020. Because of this we brought on Amy Webber to discuss how to most effectively leverage video in your marketing efforts.

Amy is the founder of Paideia Media and in this episode, host James Patrick and her chat about how to capture an audience's attention and how to create a visual signature using video.

This is where your marketing investment needs to go as you enter into the new year! The episode is essential listening so you know how to invest properly in your video branding and marketing!

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an entrepreneur! 

ALSO... if you are looking to rapidly accelerate your business trajectory in 2020, then you need to apply for the Get Amped Mastermind! This year long coaching and mentorship program will give you the information, connection and resources to unapologetically level up your business growth in the new year. Apply today at www.GetAmpedMastermind.com

Thanks for tuning in!

09 Jul 2024BTI # 595: Things I USED To Think Mattered as a Photographer00:10:15

Things I USED To Think Mattered as a Photographer 

Hosted by: James Patrick



There’s a handful of things I thought really used to matter as my career as a photographer. At some point in the 20 years, I’ve realized that these are things that don’t matter at all. Let’s talk about those things in this episode. 




“There is no right and no wrong in your stance as a creative professional in any of these things.”




IN THIS EPISODE

 

  • 8 things I used to think really mattered as a photographer. 

  • What prevented me from outsourcing to editors. 

  • Should you set longer usage terms?

  • What I think about giving your clients RAW files. 

  • Tagging and being tagged. 

  • Why the brand and amount of gear doesn’t actually matter. 

  • What really matters at the end of the day. 




Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

02 Sep 2020BTI #127: How to Get Unstuck with Lisa Rooney00:53:25

Hey, we get it! 2020 threw us all a massive curveball. It doesn't matter who you are or what you do for a living, no on expected this year to go the direction that it did and it has left many entrepreneurs feeling stuck or playing things far too safe.

In this episode of Beyond the Image, host James Patrick chats with marketing strategist and NLP Master Practitioner Lisa Rooney on how to start getting momentum in your marketing, especially right now when you need it the most!

Listeners can connect with Lisa Rooney at LisaRooney.com

Be sure to subscribe to Beyond the Image to get updates on our bi-weekly podcast designed for you the entrepreneur!

Also passes are now available for our annual FITposium conference happening October 1-3 all online! Get access to the best educators, amazing networking opportunities and unparalleled media castings exclusively at FITposium.com

29 Jun 2022BTI #392: Get All the Clients You Need with Estie Starr01:02:15

One of the most frustrating elements of running your own business, if I can be honest, is the inconsistency. We have some months that you just can’t keep up with the number of new leads coming into your ecosystem and it doesn’t seem like there are enough hours in the day to process all the work that is coming through your front door. And then all of a sudden, you turn the page on the calendar and you realize that you don’t have any appointments for the next several weeks. What happened? 

 

That’s what we’re talking about today; how to build a reliable and consistent lead generation within your brand and business. My guest today is Estie Starr. She’s the founder of Strand Consulting and the Better Business School.



“The majority of sales is not that pushy salesperson. 

All high ticket sales are intellectual sales.




IN THIS EPISODE

  • The foundational thing you’re missing in marketing your business.
  • Discipline and why it’s important.
  • The truth behind advertising.
  • 5 steps to get a stable, reliable, consistent business flow.
  • Strategic word of mouth.
  • How many exposures and touch points you need to get a sale.
  • Do you need to go viral to be successful?
  • The medium and the message.
  • Followers do not equal business; show up!



Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

 

Connect with Estie

FREE gift for you: estiestarr.com/freegift




Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

04 Feb 2022BTI #335: Let's Talk About Money... Baby00:19:22

I’ve done a lot of peculiar things for money. In a previous episode, I listed out the top 5 worst jobs I had ever endured. Today, I’m sharing some gems that did not make that previous list because they may not have actually qualified as legitimate employment. 

“Every hour counts.”

IN THIS EPISODE

  • More “jobs” James has had in the past.
  • The movie you should NOT Google.
  • Why you should know how much money you really made in 2021.
  • Looking through your calendar to calculate how many total hours you worked in 2021.
  • Finding your average earning per hour.
  • Are you making more than the minimum wage?
  • Defining your goals for 2022 and calculating how to make them happen in a simple way.
  • Understanding how hourly pay works as an entrepreneur.
  • The 3 things you need to assess in your business.
  • What I want for you in 2022.

ACTION: Post about what you’re going to do to make 2022 your most profitable year in your Instagram story and tag me @jpatrickphoto

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

08 Mar 2023BTI # 486: Chef Robert Irvine on Overcoming the Impossible00:38:26

Chef Robert Irvine on Overcoming the Impossible

Hosted by: James Patrick

 

 

My guest today is Chef Robert Irvine, you’ll recognize him from the hit TV show, Restaurant Impossible. He’s also the author of the brand new book, Overcoming Impossible.

 

 

“If one ingredient of that recipe is not in there, the magic doesn’t happen.”

 

 

IN THIS EPISODE

  • The inspiration behind Chef Robert’s decision to dive into business and self-improvement.

  • What Chef Robert’s new book is about and why.

  • The importance of failure.

  • How ego impacts people.

  • Listening to the people you’re working with and for.

  • Accountability and how to do it successfully within your teams.

  • What true leadership is.

  • The recipe for scaling your business.

  • Creating the right team around you.

  • Nonnegotiable habits as an entrepreneur.

 

 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

 

Grab Chef Robert Irvine’s HERE

 

 

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

17 Jun 2022BTI #387: New Book Launch00:09:25

What an incredible past 36 hours it has been! And in that 36 hours, I’ve only slept for 6 of them. The reason being, yesterday morning I received a notification that my brand new book, Fit Business Online: Establish, Market and Profit from Your Brand in the Fitness Industry, became available. It is available on Amazon right now!

 

Within 24 hours, this book hit 3 best seller lists on Amazon. My deepest thanks go out to all those who have picked up a copy, posted and shared about it.

 

In this episode, I am sharing a fuller picture of the context around the making of this book.



“I wanted to make sure that this was not another generic 

business book that focused only in theory.




IN THIS EPISODE

  • An update on Fit Business and a sincere thank you.
  • How James’s best selling book came about.
  • What this book is and is not.
  • Who this book is for.
  • Clarity to move forward in your business.
  • How to win a free half-day shoot with James!



ALL this and more in my new book that is NOW AVAILABLE called Fit Business Online. You can find it on Amazon. Screenshot the book once you buy it and tag me on Instagram @jpatrickphoto for a chance to win a FREE half-day photoshoot!


Get your copy now at https://www.amazon.com/Fit-Business-Online-Establish-Industry/dp/B0B3FMXXVT

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 



Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

01 Mar 2021BTI #202: Do I Deserve to Get Published?00:08:42

IMPORTANT NOTE: My free 3-day marketing workshop starts today - sign up at https://join.jamespatrick.com/3-day-workshop 

Do I deserve to get published? Or do I have what it takes to get published? We are asked that question just as much as "how do I get published?"

In this episode host James Patrick shares the two biggest misconceptions about getting published and how to earn more media features.

CONNECT WITH JAMES
www.JamesPatrick.com
https://www.instagram.com/jpatrickphoto/
Text your business questions to James at (480) 605-3254 or to go https://my.community.com/jamespatrick 

This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

26 Jul 2021BTI #264: How to Research Media Outlets00:14:45

In today’s episode, we’re going to be talking about what you need to know when it comes to researching media outlets. You want to get published, you want to get into media outlets, but which ones do you reach out to? 

IN THIS EPISODE

  • How to pitch effectively to magazines and make you stand out in your pitch.
  • What to look for BEFORE you pitch magazines.
  • Finding the masthead (list of staff’s contact information) of the publication to find the correct contact person.
  • How to pitch to podcasts and the 3 categories to look into to find them.
  • The true simplicity behind how to pitch yourself.

Want to learn more? Join us for this year’s FITposium! 

We’ve partnered with dozens of magazines and podcast hosts to teach you how to land publications.

See all the details and Register HERE

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

02 Nov 2022BTI # 442: Did Instagram Suspend You?00:13:24

Did Instagram Suspend You?

Hosted by: James Patrick

 

It’s a couple times a year we try to get on Instagram and the app doesn’t seem to be loading correctly. Then, we immediately go to Twitter to check to see if Instagram is down or if people are using the hashtag #instagramdown. Maybe we go to downdetector.com and see if others are reporting outages. 

 

But on October 31st when a lot of people got on Instagram, they received a message that said, “We suspended your account. There are 30 days remaining to disagree with this decision.” 

Then the app wouldn’t let them contest it.

 

Let’s dive into what happened and why it matters.



“You do not own your Instagram following.”




IN THIS EPISODE

  • A recap of what happened with Instagram on 10/31.
  • Being too reliant on Instagram.
  • The cost for renting your audience and what you don’t get.
  • Investing your time and energy into new channels.
  • Ways you should be connecting with your audience.
  • Should you send SMS messages?
  • Why you shouldn’t put all your eggs in one basket.




Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 




Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

26 Apr 2023BTI # 505: Three Exercises to Master Your Communication with Brenden Kumarasamy00:49:30

Three Exercises to Master Your Communication with Brenden Kumarasamy

Hosted by: James Patrick

 

I want to set the stage for you. We are going back about 18 years. I am in my final year of college and my professor at the time knows that I need a few extra upper division credits in order to get my degree, He says, “Tell you what, I’ll hook you up with an independent study for these upper division credits, but in exchange you have to teach one of my classes for me next semester.”

 

I can still remember the first time I had to give a presentation in front of my peers.That was my first dip into public speaking and it was nauseating, painful, and absolutely panic inducing. But, it was also critically important and over the past 2 decades I’ve leveraged everything from speaking on a microphone to speaking on stage and being a guest on shows as a way to build trust and rapport with my audience.

 

That’s what we’re talking about today. How to master your level of communication. My guest today is Brenden Kumarasamy. He is the host of MasterTalk.

 

 

“If you can make sense out of nonsense, you can make sense out of anything.”

 

 

IN THIS EPISODE

  • Why it’s important right now to be able to verbally communicate the effectiveness of your brands.

  • The problem with presentations in the educational system and what they teach us.

  • Brenden’s story and how he learned communication.

  • Taking the time to go on the journey to master communicating well.

  • An easy exercise you can start doing today.

  • How to experience exponential progress.

  • Thinking quickly on your feet.

  • The 3 biggest balls that you can work on to improve your communication.

  • Framework to make effective content.

  • Building the foundation first.

  • Should you be a master of all mediums?

  • Finding 3 speakers you admire and spending time studying them.

  • The biggest challenge you may face.

  • Getting rid of filler words.

 

 

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

 

 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

 

Connect with Brenden

YouTube: MasterTalk

Free Communication Workshop Live on Zoom: HERE

 

 

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

10 Feb 2023BTI # 475: Social Media Strategies for 2023 - Live Coaching00:56:10

Social Media Strategies for 2023 - Live Coaching

Hosted by: James Patrick

 

We’re back with another live weekly coaching call. Every week, James will be picking a topic sent in by the listeners to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have.

 

This week, we’re talking about social media strategies for 2023.

 

“We have to treat social media differently than we did before.”

 

 

IN THIS EPISODE

  • Why consumers tune out things they may even be interested in on social media.

  • Why entrepreneurs are hesitant to put content out.

  • 3 reasons people get on social media.

  • Does viral content make you money?

  • Mastering your digital handshake.

  • Facilitating deeper connections.

  • Creating a more effective sales offer.

  • What we need to understand about our consumers.

  • The one word to take away from this chat.

  • Should you still write blogs?

  • It’s never going to be as rough as you think it’s going to be.

  • How to create an attention keeping video.

 

 

Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide

Link to watch on YouTube: https://www.youtube.com/jpphotoaz

Grab a copy of The Legacy Planner here: http://jamespatrick.com/legacy/

Grab a copy of Fit Business Online here: https://www.fitbusinessonline.com/bundles/fitbusinessonline

 

 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions and topics to discuss on these weekly lives @: 480-605-3254

 

 

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Check out this episode!

26 Oct 2020BTI #150: "WTF Is Wrong With Me?"00:05:23

Many entrepreneurs have been suffering from and struggling with the same symptoms. They are lacking motivation, they are struggling creatively, they are confused about next steps to take and they are having difficulty finding the will to get momentum. And they all say the same thing: “I don’t know what’s wrong with me?”

In this episode of Beyond the Image, host James Patrick discusses the context of why so many entrepreneurs are feeling stuck and the question to reset their focus and vision moving forward.

Be sure to subscribe to Beyond the Image to get updates on our podcast designed for you the entrepreneur!

BIG NEWS! We have re-opened our Launch program! This 8 week masterclass gives you the proven path to profit by helping you take your idea and bring it to market in under 8 weeks. Sign up now and get a BONUS 1-1 COACHING session with James Patrick at www.CommitToLaunch.com

29 Oct 2021BTI #301: Horror Stories Halloween Special01:07:17

Since it’s a few days out from Halloween, we thought we’d do our first ever Halloween special episode. For this show, I’m bringing on a couple guests. Jason Black and Max Anderson.

Jason is the founder of Agstract Apparel and Arizona Home Photo.

Max is the founder of Picnic Tree Productions and co-owner of the Hives Studio.

Collectively, we have been working together for about 35 years. In that time, we have had some very terrifying and spooky experiences.

So today, we are going to commiserate on what some of our most horrific horror stories were over the years in our careers in order to share how to handle yourself in these situations and what not to do.

“Any time you have those experiences, you just get better.”

IN THIS EPISODE

  • Hear multiple horror stories that James, Max, and Jason experienced.
  • How to remain calm in the middle of an urgent problem.
  • Why the lessons they share are important.
  • The importance of always being prepared and having a backup plan.
  • Managing forgetting gear or equipment at appointments.
  • Different ways to respond in tight situations.
  • Dealing with tough companies and tough clients.

Connect with Jasosn

Agstract Apparel Website: www.agstractapparel.com

Facebook: @agstractapparel

Instagram: @agstractapparel

Real Estate Photography: www.arizonahomephoto.com

Facebook: @arizonahomephoto

Instagram: @arizonahomephoto

Connect with Max

Picnic Tree Productions Website: www.thepicnictree.com

Instagram: @picnic.tree

Hives Studios Website: www.hivestudiosaz.com

Instagram: @hivestudiosaz

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

29 Sep 2022BTI # 428 2 Ways to Stand Out When Pitching00:03:40

2 Ways to Stand Out When Pitching

Hosted by: James Patrick

 

One of the biggest questions we get is not just how to get published but how to stand out in publishing. Standing out comes down to two things and we’re talking about those two things today.



“Lead with value.”




IN THIS EPISODE

  • 2 things to help you stand out when pitching.
  • Why the value of what you’re bringing is the most important part of your pitch.
  • The power of a consistent follow up.
  • How to get the attention of media outlets.
  • Where to get directed to media outlets to get published.



Lock in your pass now for FITposium on October 13-15th

in-person or virtually at www.fitposium.com.

Dozens of opportunities for attendees to be published!

See past features @fitposium




Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 





Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

28 Jun 2021BTI #253: Biggest Mistakes I've Made Podcasting00:20:14

In this episode, I want to talk about podcasting. I’ve been recording podcasts, been the host of podcasts, been the guest on podcast for around 10 years now. At this point, spending literally thousands of hours on a microphone, I don’t spend so much time on the pre and postproduction of the show; it becomes routine.

Looking back, I made 5 giant mistakes that slowed my podcast from growing faster or being more successful. I want to share these with you so you can learn from them.

IN THIS EPISODE

  • The Top 5 mistakes I made:
  1. Inconsistency
  2. Vague positioning
  3. Bad interviews
  4. Big name guests won’t necessarily grow your audience.
  5. Lack of promotion
  • Why these are considered mistakes and how you can avoid them.

“You have to remind your audience about your show.” 

FREE COACHING CALL WITH JAMES! Share this show and tag me @JPatrickPhoto

James will be picking 3 winners!

PSA: WE HAVE OPENED EARLY BIRD PASSES FOR THIS YEAR’S FITPOSIUM!

Details: September 16-18th, 2021 in Phoenix, AZ. Both virtual and in-person passes will be available. Early bird pricing will be available for 2 weeks. 100% all about how to get published.

All details are live HERE: https://fitposium.com/

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com 

08 Mar 2021BTI #205: How to Get Featured on This Podcast!00:05:26

Hey Beyond the Image listeners! This is your opportunity to get featured and be on a guest on this show!

In this episode, host James Patrick shares the three very simple steps to apply to appear as a guest on two upcoming show segments we will be broadcasting in the coming weeks.

Do not miss this opportunity to grow your brand awareness, amplify your authority and even generate more leads for your business!

CONNECT WITH JAMES
www.JamesPatrick.com
https://www.instagram.com/jpatrickphoto/
Text your business questions to James at (480) 605-3254 or to go https://my.community.com/jamespatrick 

This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

29 Apr 2022BTI #366: How to Save the Magazine Industry00:21:04

If you listened to the episode earlier this week, you might think that I hate photographing for magazines. Maybe because of the title. But if you listened, I’m sure you heard it was filled with a lot of satire.

The truth is, I love the magazine industry. It’s an industry that I’ve been a part of as long as I’ve been a photographer. My first job outside of newspapers was at a magazine. I launched not one, but two publications in the last year. I’ve been obsessed with working in the media, going on two decades now.

But in that time, I’ve watched publications cease operations, go out of business, stop production, and close.The magazine industry has been in peril for a long time. They were brutalized by the recession in 2008. The recession in 2020 didn’t help. So how much longer do these titles have?

Today, we’re going to talk about how to save the magazine industry.

“It’s important that we as publishers represent the readership of our magazines.

IN THIS EPISODE

  • Why the magazine industry has been struggling for over a decade.
  • My challenges to publishers.
  • The things that need to be celebrated more in the industry.
  • Finding more diverse creatives and giving them more opportunities.
  • Who we need to stop featuring on covers.
  • Do we need smaller magazines?
  • Who to stop firing.
  • The importance of diverse advisory boards.
  • Creating a magazine FULL of true value and authentic headlines.
  • Multichannel story-telling.
  • How to pay and hire contributors appropriately.
  • Netflix for magazines.

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

13 Sep 2021BTI #284: How to Land a Magazine Cover00:10:51

It’s the week of FITposium! Our 7th annual conference. We started back in 2015 to a group of 50 people crammed into a small conference room in a Holiday Inn Express and it has grown so exponentially that over the last 7 years we have had 1500 graduates all setting out to build a better brand and profit from it. This year, we have completely re-formatted it and the focus this year is how to earn and leverage the power of getting published. We are just a few days out from FITposium 2021.

I thought I would dive into answering a question I get a lot: “How do I get on a magazine cover? I don’t just want magazine features, I want to land that pinnacle cover feature.”



IN THIS EPISODE

 

  • How James has seen people procure magazine cover features.
  • The importance of pitching often.
  • Building a relationship with the magazine and how it benefits you.
  • Why you should try and be valuable to the magazine.
  • How building relationships with the photographers is a good idea.

 

“Luck is like a bus. If you miss one, there’s another one coming in 15 minutes. The difference is, you have to be showing up.”




Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

09 Sep 2020BTI #130: Muscle & Health Magazine Sub-Editor Samantha Yardley01:04:25

We continue our theme on teaching listeners how to earn media with this latest episode featuring the Sub-Editor of the newly launched magazine Muscle & Health, Samantha Yardley.

Host James Patrick and Samantha discuss her background in media, the launch of the new publication, the editorial goals and direction of the magazine and how users can stand out when submitting to the magazine.

Check out the new magazine at https://muscleandhealth.com/ 

Be sure to subscribe to Beyond the Image to get updates on our bi-weekly podcast designed for you the entrepreneur!

Also passes are now available for our annual FITposium conference happening October 1-3 all online! Get access to the best educators, amazing networking opportunities and unparalleled media castings exclusively at www.FITposium.com 

10 Jan 2024BTI # 562: Clients Not Paying? How to Respond00:11:29

Clients Not Paying? How to Respond

Hosted by: James Patrick



Are your clients not paying your bills on time? That can be super frustrating. So, in this episode, we’re diving into how to get your clients to start paying up and how to prevent these situations from happening again in the future. 



“Always have terms and conditions.”




IN THIS EPISODE

  • 5 recommendations on how to get your invoices paid in a timely manner. 

  • Why your terms and conditions matter.

  • A simple and overlooked step you may need to take in your business. 

  • The power of collecting a down payment. 

  • Why you should document everything. 

  • Should you ever make threats? 

  • Advocating for your business. 




Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 




Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com or

22 Jan 2021BTI #186: My Entrepreneurial Journey with Jill Bunny00:38:49

In this episode of Beyond the Image, host James Patrick chats with mastermind member Jill Bunny on charting a new direction in one's career.

This critically important episode teaches entrepreneurs how to make important pivots or changes in their journey so that the work they are doing is in alignment with their own goals and values.

Jill shares her own story and the launch of her business CBT Meets Fitness and the inner struggles that came with the new direction she felt called to take.

Listeners can connect with Jill on Instagram @FitBunnyJill or on her website CBTMeetsFitness.com

UPDATE: You can now connect with host James Patrick directly by texting him any of your business questions to 480-605-3254 or go to https://my.community.com/jamespatrick - There is no cost and James will respond to all your questions with helpful answers and support!

CONNECT WITH JAMES PATRICK
www.JamesPatrick.com
https://www.instagram.com/jpatrickphoto/

This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

28 Jun 2023BTI # 521: Crafting Short Form Content that Goes Viral with Hilary Billings00:45:31

I’ve talked a lot on this show about the importance of attention. I’ve described attention as the most important asset that our audience can impart upon us because without attention, there is no hope to ever engage our audience to take a next step with us.

 

My guest today is Hilary Billings and she is no stranger when it comes to building and leveraging attention.

 

“People are making a decision in 2.5 seconds whether or not they are going to scroll or they’re going to keep watching a video.”

 

IN THIS EPISODE

  • Hilary’s background and how she started honing in on the currency of attention.

  • The power of doing your research and applying it correctly.

  • What is short form content and why has it gained so much momentum?

  • The biggest mistakes people make when creating short form content.

  • The important of intentionality.

  • The 3 things a video needs in order to do well.

  • What defines a successful video?

  • The most overlooked piece of video creation.

  • How we are served content on social media and how to use that for your advantage.

  • Creating bingeable content that leads to conversions within your business.

 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

 

Connect with Hilary

Website: www.attenioneers.com

Book a free strategy call: www.attentioneers.com/freecall

09 Nov 2022BTI # 444: Launching an Amazon Seller Business with Ann Sieg00:43:57

Launching an Amazon Seller Business with Ann Sieg

Hosted by: James Patrick

 

My guest today is Ann Sieg. She’s the founder of E-Commerce Business School. As an industry, we’ve gone through a lot of changes. With that, has come the need for us as entrepreneurs to diversify our income streams. Today, we’re diving into how to be successful selling on Amazon. 



“Amazon is like a gauntlet into the e-commerce space and it’s the best place to start.”




IN THIS EPISODE

  • Ann’s story with becoming a successful Amazon seller.
  • Learning how to shift.
  • Why Amazon is a great place to start.
  • Misconceptions people may have about the business.
  • The biggest component of whether you will be successful at this or not.
  • How to get started and the best way to get started.
  • Evaluating data points.
  • 3 ways to guarantee success.
  • Arbitrage versus wholesale.
  • Ranking as the default purchase option on Amazon.



Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 



Connect with Ann

Website: ecommercebusinessschool.com

Facebook: E-Commerce Business School



Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

03 Jun 2022BTI #381: My Entrepreneurial Journey with Sara Frenza00:40:52

My guest today is Sarah Frenza. Sarah has been a coaching client of mine for a number of months now and has had an amazing growth trajectory within her business. All this has happened in a relatively short amount of time. 

 

Today, we’re diving into her journey from being inspired to starting a side hustle to then making it her full time job. Get ready to be inspired and motivated in your own business.

 

“When you can scale your business, that’s when you become a true entrepreneur.




IN THIS EPISODE

  • Sarah’s journey and how she turned her passion into a full blown business.
  • Struggling with imposter syndrome and working through it.
  • Pricing based on results versus experience for your services.
  • The importance of sharing your journey.
  • Talking to potential clients in a proactive way.
  • Balancing a full time job and side hustle.
  • Having the confidence to take the plunge into what you are truly passionate about.
  • Hiring help when you need it.
  • Setting goals that challenge you.
  • Scaling your business.
  • How focusing on the future helps you evolve.



Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

 

Connect with Sara

LinkedIn: @sara_frenza



Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

27 Aug 2020BTI #125: Actually Crush Your Social Media Game with Jera Foster-Fell00:56:23

You know you have to use social media to connect with your audience, but the constantly shifting algorithm and the new influx of different channels and methods on how to connect with your audience has left many entrepreneurs feeling overwhelmed, confused and frustrated.

Enter our guest on Beyond the Image, Jera Foster-Fell who is a content creator and social media coach helping entrepreneurs craft their message, communicate their purpose and connect with the right audience.

In this episode you will learn how to create content that stands out, trends to know about, what posts get traction over others and how to guide your audience.

Listeners can connect directly with Jera on all channels @Jera.Bean

Be sure to subscribe to Beyond the Image to get updates on our bi-weekly podcast designed for you the entrepreneur!

Also passes are now available for our annual FITposium conference happening October 1-3 all online! Get access to the best educators, amazing networking opportunities and unparalleled media castings exclusively at FITposium.com

12 Oct 2022BTI #433: Adding Emotion to Your Brand with Rachel Pesso00:46:11

Adding Emotion to Your Brand with Rachel Pesso 

Hosted by: James Patrick

 

My guest today is Rachel Presso. She is a Brand Storyteller and we are diving into how to add emotion to your brand. It’s a conversation that I’ve been wanting to have with Rachel for a long time.

 

“A good story includes an amazing photograph.”



IN THIS EPISODE

  • What a brand storyteller is and what Rachel does.
  • How the look and esthetic of your brand can portray your goals.
  • The key that brands need to tap into.
  • The things you need to be clear on.
  • Why brand consistency and cohesiveness is important.
  • One of the biggest mistakes brands make and how to fix it.
  • Being dynamic instead of static.
  • Staying true to yourself along the way.
  • Do you have to be in the spotlight of your brand?
  • What the right design and story can do in partnership with marketing.



THIS WEEK! FITposium is on October 13-15th. 

Join in-person or virtually at www.fitposium.com.

Dozens of opportunities for attendees to be published!

See past features @fitposium




Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 



Connect with Rachel

Website: www.rachelpesso.com

Instagram: @rachelpesso

Websites: www.soulthemes.com

TikTok: @rachelpesso



Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

09 May 2024BTI # 582: Are Business Coaches Lying to You?00:13:10

Are Business Coaches Lying to You?

Hosted by: James Patrick



Are business coaches lying to you? If you’ve seen this show or listened to any previous episodes, you know the answer is probably going to be yes. So, let’s unpack what that looks like. 




“You can’t actually coach someone in 15 minutes.”




IN THIS EPISODE

  • A sneak peek behind the scenes of a business coach’s program. 

  • Identifying the lie business coaches sell. 

  • Should you trade time for money?

  • Coaching one thing yet doing spending else. 




We are ONE WEEK out from our 10th annual Get Published Live event! Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/




Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

26 Jun 2019BTI #045: How to Use Fear To Your Advantage00:23:41

Listen, we have all been there! Afraid to promote our photography business, nervous that people might not like what we are doing, concerned that we will be judged for our creative endeavors.

The result is that we hide. We hide from promoting ourselves, from being proactive, from actually owning the future we want to create for ourselves.

Well, enough is enough! It is time to shift that energy and move from being reactive to proactive in your entrepreneurial journey.

This episode will cover how you, as a photographer, can turn fear into your ally and instead of allowing it to hold you back - to harness it and leverage it to help you grow your career.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching

Thanks for tuning in!

11 Jan 2021BTI #181: Advice vs. Criticism00:10:49

Are we allowing our own confirmation bias to seek out reasons to quit? In this episode of Beyond the Image, host James Patrick peels apart the difference between accepting advice from someone versus dismissing critique.

Unfortunately, we as entrepreneurs far too often accept critique from those we would never turn to for advice and it is a habit we need to break.

UPDATE: You can now connect with host James Patrick directly by texting him any of your business questions to 480-605-3254! There is no cost and James will respond to all your questions with helpful answers and support!

CONNECT WITH JAMES
www.JamesPatrick.com
https://www.instagram.com/jpatrickphoto/

This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

21 Jul 2021BTI #262: Finding Satisfaction While Achieving Success with Terry McDougall00:42:24

PSA! Time is running out! We are doing a cover search right now for the cover of Portfolio Magazine, but only for those who register (online or in person) for FITposium 2021. Register HERE

*Once registered, email us fitposium@gmail.com with your name, contact info, social media handles, a handful of photos, and your bio. Tune in for more details.

 

In today's episode, we’re talking about the growing divide that entrepreneurs are facing between the striving for success and the depletion of satisfaction. 

 

My guest today is Terry McDougall. She is an executive and career coach, as well as an author.

We’re diving into why we as entrepreneurs feel that we have to move away from satisfaction in order to reach a certain level of success.



IN THIS EPISODE

 

  • Terry’s story and why she’s passionate about teaching entrepreneurs true success.
  • Hollow goals and why they don’t bring happiness or feelings of accomplishment.
  • Why the narrative that if you hustle harder you’ll be more successful is a lie.
  • Learning to take a step backwards, instead of forward.
  • Realizing that when you stop to gain perspective and define your goals, it won’t put you behind.
  • Getting clear on your goals and then creating a roadmap for those goals.
  • The importance of regularly examining your business, actions, and beliefs.
  • Taking risks and the payoff they bring.
  • When quitting is okay.

 

“When I let go of the things that aren’t serving me ideally, it leaves space for something better to come in.”



Connect with Terry

Website: terrybmcdougall.com

LinkedIn: Terry B McDougall

Podcast: Marketing Mambo! On Apple or Marketing Mambo 




Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

18 Sep 2024Questions to Ask Before Pricing Your Photography Services00:09:39

"What do you charge" is a quesiton that can immediately generate a lot of panic for any photorapher. The fear is that the client is immediately trying to frame your pricing so they can find a potentially cheaper service provider. And likely, you may not be wrong.

But what about those times when a genuine client approaches you with a real project? How do you help ensure you are best equipped with all of the right information to help you make an accurate price proposal and bid so you ultimately win more work?

In this episode I talk about specific questions you should consider asking your prospective clients before you send over a price.

Connect with me at https://jamespatrick.com/ or https://www.instagram.com/jpatrickphoto 

17 Mar 2021BTI #209: How to Get Published in STRONG Fitness Magazine with Jennifer Van Barneveld-Pe00:45:58

Learn how to pitch and how to stand out to STRONG Fitness Magazine directly from the new president herself, Jennifer Van Barneveld-Pe.

In this episode of Beyond the Image, host James Patrick chats with Jennifer on her stepping into STRONG Fitness Magazine, the changes the brand is implementing, the future of where media is headed as well as what listeners need to know when pitching to be featured in the magazine.

Listeners can connect with Jennifer on Instagram @coach_jvb or at the magazine @strongfitnessmag

Connect with James Patrick
https://www.jamespatrick.com/coaching - Apply for 1-on-1 business coaching
https://www.instagram.com/jpatrickphoto - Follow in IG
Text James at (480) 605-3254

This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

16 Oct 2020BTI #146: My Entrepreneurial Journey with Michelle Leigh00:35:27

Many falsely believe that a prerequisite to becoming an entrepreneur is unwavering confidence. The truth is that entrepreneurs feel the same fear and hesitation that everyone else does. The difference is that they do not allow that fear to turn into paralysis as they take action.

This special episode of Beyond the Image features the creator of VisorGirl, Michelle Leigh and how she had the determination and perseverance to not only turn her idea into a reality - but to quickly adapt to all the changes in 2020 and still make the brand grow.

Connect with Michelle on Instagram @MichelleLeighLifts and VisorGirl @VisorGirl or VisorGirl.com

Be sure to subscribe to Beyond the Image to get updates on our podcast designed for you the entrepreneur!

BIG NEWS! We have re-opened our Launch program! This 8 week masterclass gives you the proven path to profit by helping you take your idea and bring it to market in under 8 weeks. Sign up now and get a BONUS 1-1 COACHING session with James Patrick at www.CommitToLaunch.com

02 Feb 2022BTI #334: Write and Launch Your Own Book with Julie Broad00:43:29

In my lifetime, I’ve sat down to write about 5,242 different books. In my lifetime, I’ve actually been able to finish two of them. One was an ebook (I get it, not a traditional book). But this ebook went on to not only net me a significant amount of revenue, it also helped brand me as a subject matter expert in a very specific field. From this ebook, I even created an online membership platform that is still running to this day, almost 10 years later.

The second book was an independently published print publication. I was able to get this book onto a #1 list on Amazon. Although I wasn’t “raking in the dough,” this book opened a lot of doors for me. Four years later, this book still opens doors for me. It lands me interviews on TV shows, magazines, podcasts, stages, and continues to build trust and rapport with my audience.

Today, we are diving into why you can write your own book and what it can do for your brand. My guest today is Julie Broad, the founder of Book Launchers.

“Sales are great, but we’re using this to grow our business.”

IN THIS EPISODE

  • Why writing a book is still important today.
  • Stop worrying about who’s publishing your book.
  • Traditional vs. Independent publishing.
  • Your book rights.
  • Building your writing team and who you shouldn’t leave out.
  • Being discovered with key words and phrases.
  • Giving credit to original sources.
  • What readers really care about.
  • The difference in timelines when self-publishing.
  • Why narrow-focused books do better than general books.
  • Strategically picking your book categories.
  • Chapter titles and why they matter.
  • Marketing your book.
  • Why you are still hesitating to write your book.
  • Resources to help get you to the next step.

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Connect with Julie

Website: Book Launchers Business Book

YouTube: Book Launchers TV

Writing Resources

Website: Book Launchers

Book: Self-Publish & Succeed

Hiring Editors: Reedsy

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

13 Mar 2019BTI #030: Why You Need to Suck as a Creative00:17:48

In this episode of Beyond the Image, host James Patrick discusses why as creative free agents we actually need to suck in our work... at first that is.

DON'T MISS JAMES PATRICK'S MARKETING WORKSHOP
Friday, April 12, 2019
Scottsdale, AZ
LINK TO REGISTER: https://www.eventbrite.com/e/photography-marketing-seminar-hosted-by-james-patrick-photography-tickets-58446180098

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

For those interested in working with James Patrick for coaching, please visit JamesPatrick.com/coaching

Thanks for tuning in!

01 Nov 2022BTI # 441: Have Your Best Two Months of the Year00:14:36

Have Your Best Two Months of the Year

Hosted by: James Patrick

 

You know what I’m thinking about right now? Donuts. I spent the last few minutes daydreaming about donuts. I don’t desire to have a donut right now. So, why am I thinking about donuts? Let’s talk about why, what donuts remind me of, and what I learned from it.



“Plan, sprint, review.”




IN THIS EPISODE

  • All about donuts.
  • Common problems with work meetings.
  • What is it you have to sell?
  • Reevaluating your offers.
  • The most important list you will make.
  • Reactive vs. proactive marketing.
  • The 3 phases you need to incorporate in the next two months.




Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 




Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

20 Jan 2021BTI #185: Create Ads that Work on a Budget with Amy Bliefnick01:04:44

The Facebook Advertising platform does not need to be intimidating and if done properly can be a source of leads and not an expense without a return.

In this episode of Beyond the Image, host James Patrick chats with team member and digital marketing specialist Amy Bliefnick on everything entrepreneurs need to know to get started with the ad platform and how to successful create ad campaigns on a limited budget for maximum results.

Listeners can connect with Amy on Instagram @Amy511West

UPDATE: You can now connect with host James Patrick directly by texting him any of your business questions to 480-605-3254 or go to https://my.community.com/jamespatrick - There is no cost and James will respond to all your questions with helpful answers and support!

CONNECT WITH JAMES
www.JamesPatrick.com
https://www.instagram.com/jpatrickphoto/

This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

29 Sep 2021BTI #290: Book Yourself Solid with Shannon Fable01:03:21

Tune into an exclusive LIVE Fit Business Online to hear a live coaching session with an amazing coach, Shannon Fable. Shannon is going to be teaching us how as fitness professionals and coaches we can leverage our trust, rapport and credibility to book ourselves solid.

So much of what we see in the health and fitness space, whether it’s personal trainers, coaches, gym owners, is the idea that “I have to fix my marketing, I have to really get aggressive” while simultaneously trying quick fix solutions or a strategy that may have worked for someone else.

Shannon has a rich history working with health and fitness professionals to help them bolster up their business and bring in more clients in a very authentic and effective way.

“You have to commit to finding time to work on your business, not just in your business.”

IN THIS EPISODE

  • Shannon’s background and how she got to where she is today.
  • Why it’s important to go outside your industry to learn what is really working.
  • Connecting with people on a deep level in your own way and why you need to be doing this!
  • Finding time to do the work and how this will be the only way to bring change.
  • Having a firm foundation.
  • Determining your target market and deciding what group of people speaks to you.
  • Determine your what - the #1 benefit you provide and how to portray this correctly.
  • Articulating your why
  • Specificity and shifting into an abundance mindset.
  • The right way to respond to consumer demand.
  • Three boxes of innovation and what they are in detail. 

1 - Linear 

2 - Leap frog thinking

3 - Selectively forgetting the past

  • Why consistency is important and specific ways to stay consistent.
  • You need a no-barrier entry offer!
  • Sales cycle vs. sales funnel and why sales cycles are important, especially in playing the long game.
  • Leaning into the digital world and using it for your benefit.
  • Not all is loss if someone says no right away.
  • Value - you can’t give away too much!
  • Pricing correctly and learning to make money in your sleep.
  • The 3 mandatory self promotion strategies Shannon recommends.

“Marketing doesn’t get you clients, it just gets you awareness.”

Connect with Shannon

Website: www.shannonfable.com

Instagram: @sfable

Facebook: Shannon Fable

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

17 Dec 2021BTI #320: Entrepreneurship is Freaking Hard AF!00:10:25

Entrepreneurship is hard. I’m sure as a listener, you deal with this everyday and you know this. Or you need a reminder because of the way influencers portray entrepreneurship on their feeds.

Looking at my calendar, I realize that I walked away from my corporate job 10 years ago. Today, I want to talk about the things that have helped me survive this journey.

“The devotion you give to the work you do is not done in the short term, it’s done in the long term.”

IN THIS EPISODE

 

  • 5 things that make the difficult journey of entrepreneurship more manageable.
  • Why you should never measure your success in the short term.
  • A sign that entrepreneurship may not be for you.
  • Being okay not knowing things.
  • Why focus is everything.
  • Not getting attached.
  • Always keeping your why in the front of your mind.

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

04 Oct 2022BTI # 429: Behind the Scenes with Dionne Davis-Frazier00:49:57

Behind the Scenes with Dionne Davis-Frazier 

Hosted by: James Patrick

 

My guest today is Dionne Davis-Frazier. She is the publisher and editor of FitFigures Magazine. We are diving into all the hard work she has done in the last decade and what changes still need to take place in the media industry.



“That’s where it all begins, it’s with the mind.”




IN THIS EPISODE

  • Dionne’s story and how she started her own business.
  • Where true transformation happens.
  • Does the media landscape still need more change in regards to diversity?
  • The truth behind how much effort happens behind the scenes.
  • What it takes to be on a cover.
  • Proper etiquette when interacting with media outlets and after you are featured.
  • What makes a good cover photo?
  • The benefits of working directly with the model.



Lock in your pass now for FITposium on October 13-15th

in-person or virtually at www.fitposium.com.

Dozens of opportunities for attendees to be published!

See past features @fitposium




Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 



Connect with Dionne

Website: www.fitfiguresmag.com

Email to be featured! info@fitguresmag.com

Personal Instagram: @dionne772

FitFigures Instagram: @fitfiguresmag



Share this podcast with a friend and remember to leave a 5-star review!

22 Jul 2022BTI # 402 Something Worth Learning00:07:11

Something Worth Learning

Hosted by: James Patrick

 

I'm a great photographer, but are my photographs great? I’ve had this statement bouncing around in my head for the better part of this week. I saw the original statement probably while doom scrolling on Instagram and it was something along the lines of, “I’m a great writer, but is my writing great?” I’ve spent a fair amount of time trying to deconstruct what this statement means to me. Apply it to yourself and it’s like an onion, you start peeling back layer after layer.



“If you state that there is nothing left for you to learn, you will become correct.”




IN THIS EPISODE

  • Taking time to apply this statement to your own life and reflect on it.
  • Creating work worth remembering.
  • Why we need to continue learning and what happens if we stop.
  • How to inhibit your ability to continue learning.



Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 



Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

09 Oct 2023BTI # 546: Blowing Magazine Opportunities - Live Coaching00:22:57

Blowing Magazine Opportunities - Live Coaching 

Hosted by: James Patrick

 

On this week’s live coaching, James is diving into how to land magazine opportunities and what you need to know when pitching media outlets. 



“The media's role is not to be a publicity platform for you exclusively.”




IN THIS EPISODE

  • Big news about the launch of Icon Refined Magazine. 

  • What you need to bring in your magazine pitches. 

  • A quick sample sentence to put in your pitches.

  • Thinking like a true content creator. 

  • Doing your research before giving an uninformed pitch. 

  • The importance of how you present yourself and how it affects future features. 

  • Making sure your relationship with media outlets goes both ways. 





Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide

Link to watch on YouTube: https://www.youtube.com/jpphotoaz 

 

Get a copy of the current Icon Refined and more at www.iconrefined.com.




Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

18 Nov 2020BTI #160: Building Qualified Sales with Jill Coleman00:51:11

It is insane to realize that we are already half way through the final quarter of 2020. This means a lot of entrepreneurs are scrambling to both close out their years as well as to set the framework for a more successful new year.

In this episode of Beyond the Image, host James Patrick chats with business coach Jill Coleman about the path to build highly qualified leads that can convert into better sales.

The episode covers lead generation, nurture sequencing and how to own your brand positioning.

Listeners can connect with Jill on IG @JillFit or JillFit.com

Be sure to click subscribe to get all the latest episodes of Beyond the Image!

UPDATE: You can now connect with host James Patrick directly by texting him any of your business questions to 480-605-3254! There is no cost and James will respond to all your questions with helpful answers and support!

08 Sep 2022BTI # 418 How Earned Media Can Grow Your Business00:04:09

How Earned Media Can Grow Your Business

Hosted by: James Patrick

 

Often when we think about getting published and why we want to, it’s because it’s just really cool to get published. But there are two other very important benefits that getting published can provide that will help you grow your business.



“Those outlets are essentially vouching for you.”




IN THIS EPISODE

  • Two main benefits of getting published.
  • The three things that earned media will amplify for you.
  • How earned media validates you.
  • Authority amplification and direct lead generation.
  • How you know where you should put your marketing efforts.




Lock in your pass now for FITposium on October 13-15th

in-person or virtually at www.fitposium.com.

Dozens of opportunities for attendees to be published!

See past features @fitposium




Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 



Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

09 Oct 2020BTI #143: My Entrepreneurial Journey with Corey Phelps00:31:14

So many entrepreneurs never truly own their pursuit of success and instead keep their head down and work quietly behind the scenes trying to build their empire. But it is when entrepreneurs become unapologetic in who they are and what their mission is that they truly become unstoppable. That is what our guest on this week's special edition of My Entrepreneurial Journey on Beyond the Image, Corey Phelps learned in 2020.

In this interview, host James Patrick talks to Corey about her elevation from just working in her business to being the owner who works on their business.

Be sure to subscribe to Beyond the Image to get updates on our podcast designed for you the entrepreneur!

BIG NEWS! We have re-opened our Launch program! This 8 week masterclass gives you the proven path to profit by helping you take your idea and bring it to market in under 8 weeks. Sign up now and get a BONUS 1-1 COACHING session with James Patrick at www.CommitToLaunch.com

Also passes are now available for our annual FITposium conference happening October 1-3 all online! Get access to the best educators, amazing networking opportunities and unparalleled media castings exclusively at FITposium.com

02 Apr 2020BTI #085: Take Messy Action with Angela Gargano00:48:34

Our guest today is three-time American Ninja Warrior Angela Gargano. This is another interview we bumped up about 6 weeks ahead of schedule because of how important it is for what we are all dealing with right now amidst COVID-19 and the nationwide quarantine.

In this episode, host James Patrick and Angela Gargano discuss the importance of mindset and how it can overcome our own limiting beliefs, our ego, the barriers others try to put upon us and even an intense injury like Angela suffered on national TV when she tore her ACL.

This episode is perfect for any entrepreneur who is ready to take action, ready to shift from focusing on themselves to serving others and ready to stop being held back!

Listeners can connect with Angela on Instagram @Angela_Gargano or her website Angela-Gargano.com

To show our commitment and support to you our loyal listeners, we have created the FITPRENEUR ALLIANCE Facebook Group for free. The mission is to connect entrepreneurs in the health, fitness and wellness industry who want to grow their business, elevate their income, be in a supportive tribe of likeminded professionals who are working to leave massive impact on the world!!! This group is entirely free and you can request to join by going to https://www.facebook.com/groups/fitpreneuralliance

Enhance your understanding of Beyond the Image Podcast with My Podcast Data

At My Podcast Data, we strive to provide in-depth, data-driven insights into the world of podcasts. Whether you're an avid listener, a podcast creator, or a researcher, the detailed statistics and analyses we offer can help you better understand the performance and trends of Beyond the Image Podcast. From episode frequency and shared links to RSS feed health, our goal is to empower you with the knowledge you need to stay informed and make the most of your podcasting experience. Explore more shows and discover the data that drives the podcast industry.
© My Podcast Data