Better: The Brand Designer Podcast (Jen Davis)
Explore every episode of Better: The Brand Designer Podcast
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 08 Feb 2022 | S5 E4: All About Packaging Design With Lauren Braier from Elby Creative | 00:59:01 | |
Packaging design is a whole other animal - and in our eyes, more complicated than Brand Identity design. There are so many steps, checklists, file types, and terms to understand, let alone legal specifications and printer communications to work through. We invited Lauren Braier, owner of Elby Creative and multipassionate entrepreneur with an emphasis on packaging design, to chat with us about what adding packaging design services to your offerings arsenal looks like. Elby Creative is a playfully modern design studio that transforms e-commerce brands into scroll-stopping sensations. In this episode Lauren shares loads of valuable information about what you need to know to work with packaging clients (and what pitfalls you need to avoid!) to step into the space with confidence. Guest Information: Links Mentioned: Inbox Question: Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: | |||
| 01 Mar 2022 | S5 E7: Being a Consciously Kind Boss With Daniela Marti from Lunaria Design Studio | 01:04:48 | |
In this episode we’re talking about being a being a consciously kind boss to yourself and making your business work on your OWN terms. Daniela from Lunaria Design shares how she has come to understand herself and her human design better, which in turn helps take care of her needs first, set boundaries, and be the best boss for herself. Guest Information: Links Mentioned: Inbox Question: Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: | |||
| 15 Feb 2022 | S5 E5: How to Know When to Say No to an Opportunity | 01:02:14 | |
Saying no to clients is tough! We easily can fool ourselves into saying yes to opportunities that might not be right fits for various reasons. The reasons might be niche, vibes, budget, workload, other red flags. Join our conversation to talk about how we filter clients, trusting our intuition, and saying no gracefully. Inbox Question: Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: | |||
| 08 Mar 2022 | S5 E8: Crafting Your Schedule Intentionally | 00:58:11 | |
Are you stuck in the mindset that your schedule has to be 9-5 because that’s what everyone else is doing? Well we’re here to tell you that’s far from the truth! The truth is… you can craft your schedule intentionally to fit your needs! We all have different lifestyles, seasons, and energy shifts. In this episode we’re talking about working with your energy to make your schedule fit your needs and what to do when your schedule doesn’t go as planned. Links Mentioned: Inbox Question: Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: | |||
| 15 Mar 2022 | S5 E9: Working with an Online Service Provider with Kailyn Sprinkle | 00:57:02 | |
Have you ever wondered when to know it’s time to start outsourcing and building a team as a brand and web designer? Or what type of outsourcing should you look for? Or how you let go of control when outsourcing? These are all JUICY questions! In this episode, Kailyn Sprinkle, an Online Business Manager (and Esther’s previous VA!) shares her knowledge of the Online Service Provider world and her journey working with Brand and Web Designers. Guest Information: Links Mentioned:
Inbox Question: Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: | |||
| 22 Mar 2022 | S5 E10: What School Did and Didn’t Teach Us | 00:59:38 | |
One of the questions we get asked most often is: how important is a college degree to running a brand design business? We’re here to chat through the things we found most valuable from our college experiences (Esther in Advertising with a Focus in Design and Jen in Journalism) and the things that we didn’t learn as much about (surprise: the technical side of brand and web design!) We’re both incredibly grateful for the people we are today due to our degrees, but we’re here to lay it all out as to whether what we learned in school had a direct, indirect, (or no direct) impact on our careers as independent brand design studio owners. Links Mentioned: Inbox Question: Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: | |||
| 29 Mar 2022 | S5 E11: Designing a Website from Start to Finish with Kenzie Amick | 01:01:05 | |
Kenzie is a brand and website designer who fell in love with website design and decided to start her business focusing on brand and website design for small businesses. In this episode we talk about the process of building a website from start to finish, making websites feel like our clients’ digital homes, and the details we think about when putting a site together. Inbox Question: Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: | |||
| 05 Apr 2022 | S5 E12: Smash or Pass! | 01:21:47 | |
Episode Description: Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: Podcast Website: https://www.betterbranddesigner.com Podcast Resources Page: https://www.betterbranddesigner.com/resources Podcast Instagram: https://www.instagram.com/betterpodcast/ Support us on Patreon: https://www.patreon.com/betterpodcast | |||
| 12 Apr 2022 | S5 E13: Using Conceptual Projects to Attract Clients with The Brief Collective | 00:53:13 | |
This week Jen chats with the ladies from The Brief Collective - Kenzi Green, Marisa Burgett, and Sammi Reese - all about using creative briefs (or conceptual projects) to attract new leads, flex your creative muscles, and practice creating on a deadline. Our convo covers everything from how to create a conceptual project, to how long you can/should spend on them, the benefits both for new and seasoned designers, and how being creative for yourself strengthens your unique style and creative capabilities! Guest Information: Links Mentioned: Inbox Question: Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: | |||
| 18 Apr 2022 | S5 E14: Iterating on the One-Concept Method | 01:05:37 | |
A lot has changed for us since we started using the One Concept Method. (Don’t know what we’re referring to? Check out Season 1 Episode 7 for an overview!) We chat today all about where we started, what we updated, our brand strategy & creative direction process, and how to talk with clients about the One Concept Method (educating them on the benefits, feedback, refinements, and more). All of the updates we’ve made to our processes are in service of minimizing refinements and having a smooth and easy concept development and presentation phase of your projects. Links Mentioned: Inbox Question: Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: | |||
| 26 Apr 2022 | S5 E15: Advice to Our Younger Selves | 00:57:50 | |
Today’s convo is inspired by an inbox question we received: “If you could travel back in time to any point in your career and give yourself a single piece of advice, when would you go back to and what advice would you give yourself?” — Meher Kaur In this episode, we chat about:
Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: | |||
| 03 May 2022 | S5 E16: Traveling Full Time while Running a Design Studio with Natalia Agostinelli | 01:00:50 | |
Natalia is a brand designer and the Owner behind By Nat Studio. She's been designing since 2015 as a side hustle and in 2020 she shifted to working on her business full time. She is based out of South Florida but she's often traveling with her husband embracing the 'digital-nomad' lifestyle. In this episode we chat with Nat on how her business changed and evolved during this time, how she stayed focused and productive, and her big learnings of living that life. Guest Information: Links Mentioned: Inbox Question: Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: | |||
| 10 May 2022 | S5 E17: How to Plan Your Work Schedule for True Rest + Vacation | 00:50:25 | |
Do you ever feel like you can’t take a TRUE vacation? Maybe your fears are that your clients will be mad, you don’t have enough funds to pay for the time away, or you feel like you have TOO much to do that taking time away doesn’t make sense. We’ve been there. In this episode we talk about:
Inbox Question: Connect With Us: | |||
| 17 May 2022 | S5 E18: How to Use Fonts Legally and Confidently for Client Projects with John Giardiniere from Fontspring | 01:11:54 | |
In this episode, we chat about ALL things font license with John Giardiniere, the custom licensing specialist at Fontspring. John breaks down what font licenses are, the different types of licenses are, and how to use them. This episode will give you confidence in understanding the legalities around the fonts you use and love. Guest Information: Links Mentioned: Email john@fontspring.com for questions! Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: | |||
| 24 May 2022 | S5 E19: Bridging Culture + Design with Esther | 00:20:53 | |
Bridging culture and design is a topic that is near and dear to Esther’s heart, especially as she is mixed Chinese-American, and has spent time meeting and connecting with people of all cultures. In this episode she talked about what to do and what not to do when working on a project that has cultural nodes. The big idea here: Being curious, thoughtful, and intentional when bringing culture and storytelling into design allows you to better connect with audiences, make them feel seen, and stand out in a sea of “borrowed” cultures. Links Mentioned: Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: | |||
| 31 May 2022 | S5 E20: Connecting and Selling in an Organic Way on Social Media with Ashleigh Henry | 01:04:26 | |
If you’ve ever felt like marketing yourself on social media (or elsewhere) felt uncomfortable or you’re worried about coming off “salesy,” then this is the episode for you! Ashleigh Henry of The Cheetah Company is a marketing consultant who focuses on educating powerful women to show up and serve in their digital spaces with intentional storytelling and a whole lot of joy. She chats with us in this episode about breaking the “burn and churn” cycle of content creation and marketing, how to organically make lasting connections that provide conversion or collaboration, and what mistakes she sees brand designers specifically making in their content marketing on social media. Guest Information: Links Mentioned: Inbox Question: Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: | |||
| 07 Jun 2022 | S5 E21: 2-Year Update on Motherhood & Business with Jen | 00:39:42 | |
Jen gives an update on what the second year of her life as a mom and business owner looks like compared to the first, and the lessons she learned along the way. This is less of an advice episode (all parents, babies, and families are different) and more of a place for Jen to chat openly about the beauty and the struggles of being a mom and running a business full time. Jen hopes that this episode is relatable, insightful, and interesting to listen to for both people who are and aren’t parents. Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: | |||
| 21 Jun 2022 | S5 E23: Using Intuition in Your Design Process with Alex McGinness | 01:06:08 | |
Jen and Alex from The Arcoíris Design Co. chat all about discovering, cultivating, and making the best use of your intuition in your design business. They discuss what an “intuitive hit” is, how to recognize different types of inspiration and thoughts, and best practices for getting acquainted with your intuition and using it to provide more value to your clients and increasing your creativity. Alex shares a bit about her rebrand, her Oracle Deck, and what creating and launching her Squarespace Template shop was like! Guest Information: Links Mentioned: Inbox Question: Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: | |||
| 14 Jun 2022 | S5 E22: Esther and Jen’s 6-Month Business Updates | 01:05:27 | |
6 months has FLOWN by! In this episode we wanted to share with you some updates on our own businesses — our project statuses, how we’ve changed as business owners, what’s stayed the same, what we’re learning, and oh so much more! Tune in to hear our real-time goings on, the good the bad and everything in-between. Links Mentioned: Inbox Question: Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: | |||
| 28 Jun 2022 | S5 E24: Identity Crises and How to Create Living Brands with Alejandra McPherson | 01:04:49 | |
Alejandra is the strategist and designer behind Ale Now Design. She specializes in creating brands with humanity, emotion, and storytelling because she believes business is personal. Alejandra is Peruvian and migrated to the United States when she was 18. She believes this fact has made her identity issues even harder living between two spaces. Not fully belonging to either world, has made her feel like she needs to "fit in" or "choose one" when in reality, she’s learned it is a matter of celebrating her own uniqueness and finding ways to live her "own way.” In this episode we talk about that identity crisis and how it’s impacted the way she creates brands. Guest Information: Inbox Question: Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: | |||
| 05 Jul 2022 | S5 E25: Answering Your Inbox Questions | 01:00:42 | |
And thats a wrap! Another season has come to an end. In our final episode of Season 5, we answer a whole bunch of your juicy inbox questions. Thank you for being a part of our community! We can’t wait to keep these conversations going. Let us know if you have any follow up questions, or more thoughts on this episode or any in all of Season 5! Some of the MANY questions we answer in this episode:
Links Mentioned:
Stock Image Sites: Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: Our Free Facebook Community: https://www.facebook.com/groups/betterbranddesigner/ Podcast Website: https://www.betterbranddesigner.com Podcast Resources Page: https://www.betterbranddesigner.com/resources Podcast Instagram: https://www.instagram.com/betterpodcast/ Support us on Patreon: https://www.patreon.com/betterpodcast | |||
| 12 Jul 2022 | From The Archives: S2 E1: Setting Healthy Boundaries in Your Design Business | 00:53:08 | |
We’re taking a short break in between Seasons 5 and 6 (Season 6 is coming in hot August 9!) so we’ve pulled some of our favorite episodes from the archives for you guys to enjoy. This one is Season 2, Episode 1: Setting Healthy Boundaries in Your Design Business. Giselle and Jen chat about what setting boundaries with family and friends, setting boundaries with clients, and setting boundaries with yourself (the hardest part!) We hope this episode not only allows you to listen to Giselle’s beautiful voice and laughter once again, but it inspires you to set the life-giving boundaries that you need to protect your time in your design business. Links Mentioned: Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: | |||
| 19 Jul 2022 | From The Archives: S2 E5: Creative Ways to Get Clients | 00:45:02 | |
We’re taking a short break in between Seasons 5 and 6 (Season 6 is coming in hot August 9!) so we’ve pulled some of our favorite episodes from the archives for you guys to enjoy. This one is Season 2, Episode 5: Creative Ways to Get Clients. In this rerun episode, we listen to Jen and Giselle talk about how to get clients in ways that push outside the box. Some of our biggest takeaways from re-listening to this episode was that getting super creative and taking some fun risks can be so impactful for your bottom line. You never know if your highest paying client could be right around the corner! Links Mentioned: Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: | |||
| 26 Jul 2022 | From The Archives: S3 E5: Designer Confidence and Imposter Syndrome | 01:02:31 | |
We’re taking a short break in between Seasons 5 and 6 (Season 6 is coming in hot August 9!) so we’ve pulled some of our favorite episodes from the archives for you guys to enjoy. This one is Season 3, Episode 7: Designer Confidence and Imposter Syndrome. This rerun episode with Jen and Giselle was chock full of so much knowledge and vulnerability. Imposter syndrome is something that is all too common for us designers. Our relationship with our work is something sacred. As creatives we often feel like we ARE our work, but breaking out of that is freeing. You are not what you do. Jen and Giselle are open and honest they were about the feelings that are brought up when you see other designers’ work, how you feel about clients’ reactions, and the personal ego. Links Mentioned: Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: | |||
| 02 Aug 2022 | From The Archives: S3 E10: Value-Based Pricing and Shifting Your Mindset with Morgan Rapp | 01:12:47 | |
We’re taking a short break in between Seasons 5 and 6 (Season 6 is coming in hot August 9!) so we’ve pulled some of our favorite episodes from the archives for you guys to enjoy. This one is Season 3, Episode 10: Value-Based Pricing and Shifting Your Mindset with Morgan Rapp. This was one of our most-requested topics with one of our all-time favorite guests, Morgan Rapp. Morgan is the founder and designer behind Design Biz Mastery, a group coaching educational platform that focuses on teaching designers how to use value-based pricing, structure their offer suites, nail sales calls, and work on their mindset. Morgan shares about her foray into the world of designer education as well as her personal philosophy around value-based pricing and focus on profitability. This one is a favorite for a reason! Links Mentioned: Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: | |||
| 09 Aug 2022 | S6 E0: Welcome Back! What to Expect in Season 6 & Jen/Esther Updates | 00:28:41 | |
We’re back! Season 6 is on a roll, and we update you guys on our July breaks (Esther adopted a puppy and Jen went to Ireland!), upcoming events, and what to expect for Season 6 of the pod. Check out what’s coming up for us below! Upcoming Events:
Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: | |||
| 09 Aug 2022 | S6 E1: How to Prioritize your Mental Health in Busy Work Seasons with Emily Ospina-Ruiz | 00:53:01 | |
Emily is a London born Colombian designer, wellbeing fanatic and the founder of Vibras Creative Studio and House of Vibras. She qualified as a Graphic Designer with a degree from Central Saint Martins in 2017. Her editorial style earned her a place creating layouts at ELLE UK magazine, followed by a string of in-house design roles at household-name British fashion brands. Despite doing what she was good at in her day job, she knew that something vital was missing. Vibras Creative Studio was born out of a combination of her passions - creativity and wellbeing - with the aim of re-defining how to run a successful business. Her number one priority is to prove to herself and others that it is possible to be a successful entrepreneur, while still looking after yourself - mentally, physically, spiritually and emotionally. In this episode, Esther chats with Emily about all the moving parts of her business(es), life transitions, and ultimately how to prioritize mental health through busy seasons. Guest Information: Inbox Question: Upcoming Events:
Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: | |||
| 16 Aug 2022 | S6 E2: Never Have I Ever: Designer Edition! | 01:00:51 | |
We play Never Have I Ever all about design and business topics - the tea is boiling! We chat through embarrassing stories about the beginnings of our business, lessons we’ve learned, projects that didn’t go our way, difficult clients, and so much more. We end with some classic Never Have I Ever questions - you definitely don’t want to miss it! Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: | |||
| 23 Aug 2022 | S6 E3: Coaching Each Other Through the Tough Stuff | 00:56:52 | |
Get ready for a soul chat! We talk this week about parts of our business that we both really struggle with and coach each other through those tough spots. Jen brings up feelings of scarcity mindset and Esther talks through finding an organic marketing strategy that feels authentic to her brand (and works). We hope this chat encourages anyone who feels similar to us! Inbox Question: Our partners: The Shopify code(x) Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: | |||
| 30 Aug 2022 | S6 E4: Our Hot Takes on Running a Design Business | 01:10:35 | |
OK, we KNOW - everyone has a different ideas on how to run your business and be successful! There’s loads and loads of how-tos out there, what to do and what not to do, and we have some HOT takes. Join us as we go through some potentially controversial (though, not in any highly politicized ways) opinions. SPOILER: Jen and Esther have some differing opinions! And that’s what makes it fun and interesting… Inbox Question: “I’m trying to get my brand design packages set up and priced and I see lots of different packages/pricing examples. But I’m curious, as someone who could potentially offer a lot of additional services in a brand identity package, how do you decide what services/deliverables work best in one package compared to another? Or if you do it based on client/project needs, how do you market your services without including package details or price?” - Shelby Delbridge This Episode’s Partners: Design Biz Mastery with Morgan Rapp Grow your revenue and start taking Fridays off (like Jen!) with Design Biz Mastery. Visit dbm.morganrapp.com/better to learn more, get a special bonus, and also receive access to a free training about Morgan’s 3-part framework to peacefully scale your design business towards your first or next 6-figures on part-time hours. Upcoming Events: Patreon-Only LIVE Quarterly Q&A Call on September 12 at 11am Eastern (10am Central, 9am Pacific) — As we always do, we’ll be holding our chat where our Patrons can come hang out with us and get some personal time to ask questions, chat about what’s happening in your own biz. Become a Patron before then by going to www.patreon.com/betterpodcast so you can get the call info! Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: | |||
| 06 Sep 2022 | S6 E5: Hiring a Team that Supports Your Vision with Olivia Austin | 01:06:57 | |
Today Jen chats with Olivia Austin from Current Design Studio all about hiring - when to think about it, how to know you’re ready, and how to navigate the hiring and interview process. We approach the hiring conversation from the perspective of knowing your studio values and adding team members who share those values. Guest Information: Links Mentioned: Inbox Question: Upcoming Events: This Episode’s Partners: The Shopify code(x) Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: | |||
| 13 Sep 2022 | S6 E6: Refining Your Sales & Proposal Process | 01:07:04 | |
The sales call is one of the hardest parts of running a business, and rightfully so. There’s a lot of pressure around it because it’s ultimately what brings in those clients. In this episode we talk through our personal sales call structures, favorite questions to ask prospective clients, and our blended approach to pricing. We also share what we include in our proposals + how we both set them up differently. You won’t want to miss this episode jam-packed with really meaty details on our process and approach! This Episode’s Partner: Design Biz Mastery with Morgan Rapp Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: | |||
| 20 Sep 2022 | S6 E7: Web Design Wisdom from a Magazine Design Background with Jen | 00:45:49 | |
Curious about what being an intern at Cosmo was like? Jen chats through not only her time working in NYC at the print versions of Cosmo and Women’s Health Magazine, but also design lessons she learned from those experiences that she uses in her web process today! You’d think there’s not a lot of shared principles between a print magazine and a website, but Jen challenges that in this episode! Links Mentioned: Inbox Question: This Episode’s Partner: Design Biz Mastery with Morgan Rapp Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: | |||
| 27 Sep 2022 | S6 E8: Going From $0 to 6 Figures Post Maternity Leave with Chaitra Radhakrishna | 01:06:13 | |
Jen and Chaitra have a soul chat about how motherhood changed their lives and businesses in this episode! Chaitra walks us through exactly how she hit 6 figures in the first year after her 18 month maternity leave, her best lead generation strategies, and her mindset around business growth, motherhood, and setting (and achieving!) your goals. Guest Information: This Episode’s Partner: Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: | |||
| 04 Oct 2022 | S6 E9: How to Make an Impact in the World as a Designer | 01:07:37 | |
Do you ever think you’re not really doing anything “substantial” as a designer because you’re not saving lives and “just” designing logos and websites. Well we’re here to change that mindset! You can make an impact in the world as a designer in so many ways — both tangible and intangibly. Your skillset allows peoples’ businesses to grow and connect with people, bring joy, improved life, and touch the planet. In this episode we walk through ways to make your mark on the planet in positive, regenerative ways — like the list we talk through below! You could…
Links Mentioned: Inbox Question: This Episode’s Partner: Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: | |||
| 11 Oct 2022 | S6 E10: Burnout, Baby, Burnout | 01:03:37 | |
Burnout is a strong sign from your body that something is not working. It’s important to listen. In this episode, Jen and Esther talk about what it’s like to maintain creativity when you’re burnt out, keeping the money coming in, and personal stories of working through charred seasons. Inbox Questions: Links Mentioned: This Episode’s Partner: Design Biz Mastery with Morgan Rapp Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: | |||
| 18 Oct 2022 | S6 E11: The Importance of Brand Photography for Brand Designers with Adeline Nieto | 01:01:20 | |
Brand photography goes hand in hand with brand design. You can’t have a solid brand without the supporting visuals. In this episode Esther chats with Adeline Nieto, a NYC-based brand photographer about how to share heart-centered stories through photography, the value and power behind photos, and how brand designers can best collaborate with photographers and our collective clients on commercial shoots. Guest Information: Inbox Question: This Episode’s Partner: Design Biz Mastery with Morgan Rapp Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: | |||
| 25 Oct 2022 | S6 E12: Spooooky Client Stories! | 00:59:05 | |
It’s officially SPOOOOKY szn around here and we wanted to get a little festive. We had our listeners (you guys!) anonymously submit your scariest/most difficult client stories and we read them, react to them, and listen to what they learned from the experience. We truly believe that difficult client experiences are one of the hardest parts of running a design business, but this episode serves to remind us that we’re not alone, it happens to everyone, and what we can do to avoid those situations in the future, or deal with them in the present. This Episode’s Partners: Standout Shopify Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: | |||
| 01 Nov 2022 | S6 E13: LIVE from the Studio… it’s Brand Presentations! | 01:27:19 | |
We’ve never seen this shared publicly before… we’re pulling back the curtain in today’s episode to share the audio from actual client presentations from our studios! We watched each other’s Strategy/Creative Direction videos and then reacted live to them - noting what we loved about them and making some really juicy suggestions for making them even better. We hope that this episode inspires you to mix things up and gives you some ideas to try in your own brand presentations. Check the Facebook group to see the visuals behind what we discuss in this episode! Inbox Question: Upcoming Events: Become a $10 Patron here. This Episode’s Partners: Standout Shopify Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: | |||
| 08 Nov 2022 | S6 E14: Squarespace, Showit, and Shopify Walk into a Bar… | 00:56:47 | |
Ever been confused about whether you’re using the right website platform for your studio and your clients? We’re breaking it ALL down today with pros and cons lists for the major websites platforms we see boutique design studios using: Squarespace, Showit, Shopify, Webflow, Wordpress, and Wix. There’s no “wrong” or “right” here (although we know designers have a LOT of opinions!) We’re just here to give our opinions and help you find the right platform for your next project! Links Mentioned: Inbox Question: This Episode’s Partner: Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: | |||
| 15 Nov 2022 | S6 E15: Using Unique Premium Positioning to Attract High-Ticket Clients with Liz Cholhan | 01:08:14 | |
This week we chat all things positioning with Liz Cholhan from Highlo Designs - what it means, how to craft yours, and how positioning can impact your business (not only by helping you attract and book higher-ticket/higher-value clients, but also by finding that soul-aligning feeling of clarity in who you are and who you serve). Liz has been running her business for over 10 years, and shares in the ins and outs of her personal positioning journey as well as her best advice for designers looking to stand out in what feels like a crowded industry. Guest Information: The Design Minimind by Hello June Creative Inbox Question: This Episode’s Partners: The Arcoiris Design Co Squarespace Template Shop Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: | |||
| 22 Nov 2022 | S6 E16: How to Earn More as a Designer Without Working Longer Hours with Bonnie Bakhtiari | 01:26:41 | |
Have you ever wondered how you could grow your design revenue without spending hours chained to your desk or taking on more clients than you can handle and hiring a huge team? This is the question of the hour for a lot of you - and we’re SO excited to welcome Bonnie Bakhtiari from B is for Bonnie Design to chat about how to earn more while working less! We discuss pricing, sales, offer suite, slow seasons, client objections, and what goes into raising your rates in a sustainable way. Guest Information: The Design Minimind by Hello June Creative Inbox Question: Upcoming Events: This Episode’s Partner: Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: | |||
| 29 Nov 2022 | S6 E17: Peek into Our Gratitude Journals & Goals For 2023! | 01:07:55 | |
Happy Thanksgiving! In this special episode, we wanted to get personal and share things that we’re grateful for this year both personally and professionally! Spoiler: lots of love fest moments. We also talk about things we’ve learned this past year and then flip it on its head to how we’re moving forward and setting goals for next year. Stay till the end to hear some of the questions we use to check in with ourselves and set goals, so you can start thinking ahead too! This Episode’s Partner: Packaging Design Master Set yourself apart from the competition with the specialized and niche skill of packaging design. Visit packagingdesignmaster.com and use the code BETTER to get $50 off enrollment. | |||
| 06 Dec 2022 | S6 E18: Supporting a Partner Who Runs a Design Business with Jake Dekoning | 01:00:14 | |
This week we turn the tables as Jen interviews Esther and her husband, Jake, about how Jake has played many roles in her business — as a spouse, partner, support system, cheerleader, quality control, and accountant… among MANY others. Jake shares some of the challenges associated with supporting a partner who runs her own business, and how they worked through them together. They also talk about things they’ve learned during a career transition and ways that Esther has felt most supported. If you’re a partner (or roommate, or bestie, or parent!) of a business owner, this one is for you! Inbox Question: Upcoming Events: This Episode’s Partner: Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: | |||
| 13 Dec 2022 | S6 E19: Turning Your Services Page into a Sales Page with Kelsey McCormick | 01:11:24 | |
Everyone wants to attract the right clients and easily sell high-ticket services - but when was the last time you reviewed what was on your services page? This week Jen chats with Kelsey McCormick from Coming Up Roses all about her journey from climbing the ranks in the music industry to running a brand and web studio, and how Kelsey developed a framework specifically for crafting services pages that convey the transformation you’re selling and that support your sales process from the start. Guest Information: Links Mentioned: Inbox Question: This Episode’s Partner: Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: | |||
| 20 Dec 2022 | S6 E20: Answering Your Inbox Questions | 00:59:32 | |
It’s our final episode of Season 6 and we’re answering your burning questions! Listen to hear your questions about client processes, brand design, business, and more! Some of our questions include:
For the next 4 weeks, we’ll be releasing From the Archives episodes featuring our most listened-to episodes over the seasons. We will be back with Season 7 on January 24th! Happy holidays! Links Mentioned:
This Episode’s Partner: The Brief Collective Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: Our podcast disclaimer can be found by visiting: | |||
| 27 Dec 2022 | From The Archives | S2 E7: Crafting a Growth Mindset with Avani Miriyala | 00:56:04 | |
This From the Archives episode is chocked full of knowledge from Avani Miriyala, Giselle’s business coach. In the episode Avani, Jen, and Giselle talk about:
Enjoy these call-back episodes. We will be back with Season 7 on January 24th! Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: Our podcast disclaimer can be found by visiting: | |||
| 03 Jan 2023 | From The Archives | S3 BONUS: How Giselle Made $10k+ With Her First Digital Course Launch (And How You Can Too) | 00:36:31 | |
This episode was so wonderful to listen back to! We hope you enjoy it. We will be back with Season 7 on January 24th! In this solo episode, Giselle opens up about why and how she launched a digital course. What seems like a couple of months of preparation for the course was really three years in the making. Giselle spills it all to encourage those that dream about making digital products but hold themselves back for many reasons — just like she did to herself. Giselle covers: product ideation, goal-setting, pre-launching and launching, imposter syndrome, progress over perfection, Essentialism by Greg McKeown, business coaching, overcoming shame, mental health challenges, and future ideas for the course. From Giselle: First off, I have to give a huge shoutout to the women that impacted my professional and personal lives, my previous coaches, and current friends: Avani Miriyala, Jane Scudder, and Kelsey Kerslake. I also wanted to address the importance of taking care of one’s mental health in this episode. My hope is that we as entrepreneurs can have the space to step back when our personal lives call for it and not feel ashamed nor lose the momentum we worked so hard to build for our businesses. It's ok to step back, it's ok to take care of yourself first. Plus, our community is built to support you in both the highs and lows. Links Mentioned Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: Our podcast disclaimer can be found by visiting: | |||
| 17 Jan 2023 | From The Archives | S4 E3: All About Brand Strategy with Melinda Livsey | 01:12:29 | |
This episode was so wonderful to listen back to! We hope you enjoy. We will be back with Season 7 on January 24th! Brand strategy is the foundation upon which meaningful brand identity design lives. It's important for brand designers to understand the "why" behind brand strategy so they can use it to improve their design work and sell it to their clients as a package with design or standalone service. Today Jen chats with Melinda Livsey all about Brand Strategy. Melinda is a brand strategist and online educator from Southern California. She currently helps graphic designers become brand strategists so they can develop entire directions and personalities of brands. Her courses Brand Strategy Bootcamp and How to Sell Brand Strategy can be found at https://www.marksandmaker.com. Links Mentioned:
Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: Our podcast disclaimer can be found by visiting: | |||
| 10 Jan 2023 | From The Archives | S1 E6: Getting Paid on Time | 00:45:59 | |
This From the Archives episode is all about getting paid on time and ensuring things don’t get lost in the black hole that is the internet:
Enjoy these call-back episodes. We will be back with Season 7 on January 24th! Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: Our podcast disclaimer can be found by visiting: | |||
| 24 Jan 2023 | S7 E0: Catching Up & What to Expect in Season 7 | 00:21:51 | |
Happy 2023 and welcome to Season 7! Esther and Jen recap their holiday breaks, talk about their goals for 2023, and discuss new changes for Season 7 and what to expect. Can’t wait to have you guys along for the ride! Connect With Us: Our podcast disclaimer can be found by visiting: | |||
| 24 Jan 2023 | S7 E1: Business Lessons We Learned the Hard Way (So You Don’t Have To) | 00:56:35 | |
There are a couple things that we learned the hard way - and we want to help you avoid those mistakes! We chat through client communication errors we’ve made, our philosophy on hiring, standing up for yourself, and weathering the ups and downs of business. We’re curious - what’s one lesson you learned the hard way in your business? Inbox Question: Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: Our podcast disclaimer can be found by visiting: | |||
| 07 Feb 2023 | S7 E3: How to Invite Simplicity into Your Life, Business, and Design Style | 00:39:38 | |
Ever wanted your business and life to feel simpler and easier? This week Jen goes over one of her biggest values - simplicity - and how she lives out that value in her design work, business, and her life. She’s always saying, “Let it be easy,” and hopes that this episode feels like a breath of fresh air and an invitation to a more spacious business and life. Links Mentioned: Paula Scher Citibank Story Inbox Question: “What is the most time consuming aspect of brand and web design?” - Ellie Johnson Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: Our podcast disclaimer can be found by visiting: | |||
| 31 Jan 2023 | S7 E2: Elevating African Narratives Through Modern Design with Fungi Dube | 00:59:51 | |
Fungi Dube is a creative solopreneur and ardent Pan-Africanist Brand, Visual, and Webflow Web Designer who is passionate about elevating African narratives through modern design and cultivating Afro-positive sentiments. Her work is heavily influenced by the profound nuances that are embedded in African cultures, likes the use of patterns, textures, historical writings, graphic symbols, and color as a form of visual and global communication. She is also a speaker and mentor; also currently works with Flux Academy as a Brand Design Coach. We speak with Fungi about her positioning and how she uses culture to impact her design and share powerful stories! Guest Information: Inbox Question: Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: Our podcast disclaimer can be found by visiting: | |||
| 14 Feb 2023 | S7 E4: How to Structure, Price, Market, and Sell Design Intensives | 01:01:50 | |
If you guys are as curious as we were about adding design intensives into your offer suite, this episode is the one-stop-shop guide you’ve been looking for! We go through who intensives work best for, the pros and cons of offering them, and best practices for pitching and selling them to clients. We also go through some of the mistakes we’ve made when offering intensives - and what we’ve learned along the way. Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: Our podcast disclaimer can be found by visiting: | |||
| 21 Feb 2023 | S7 E5: The Power of Having Your Ideal Clients Coming to You on Autopilot with Adrienne Johnston | 01:05:11 | |
Today Adrienne Johnston joins Jen to talk all about how she generates 5+ leads per week WITHOUT doing active content marketing! This was such an interesting and insightful conversation all about using the power of simple, effortless SEO shifts to start capturing leads that may not have been aware of you. Guest Information: Links Mentioned: Inbox Question: Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: Our podcast disclaimer can be found by visiting: | |||
| 28 Feb 2023 | S7 E6: Creating Designs Worth Remembering | 00:31:10 | |
As designers, it is our job to deliver designs to our clients that are unique, ground-breaking, and ultimately: worth remembering. We are bombarded with brands, website, ads, day in and day out. But how many of those brands stick out to you? Very few! As you’re designing, it’s important to keep that in mind and work towards being the brand that sticks out. In this episode Esther talks about her 4 step fool-proof way to ensure she’s delivering brands that are each unique in their own way:
Inbox Question: Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: Our podcast disclaimer can be found by visiting: | |||
| 07 Mar 2023 | S7 E7: Being a Multipassionate Creative | 00:56:57 | |
We’ve been taught to think that being multi-passionate means we’re not good at any one thing, lack focus, and are easily distracted. BUT THAT’S JUST NOT TRUE. Being multi-passionate means you’re curious, interesting, driven to learn, excited about life & being creative. In this episode we talk about what it means to be multi-passionate, how to celebrate and honor you many creative ideas, how to identify the type of multi-passionate you are, and how to do it all - in the best way that works for you. We discuss 4 models which are written in the book “How to be Everything” by Emilie Wapnie:
Links Mentioned: Inbox Question: Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: Our podcast disclaimer can be found by visiting: | |||
| 14 Mar 2023 | S7 E8: How Much Does it Cost to Run a Design Studio? | 00:55:13 | |
Anyone ever been afraid of looking at their books? This week Jen pulled back the curtain on her business expenses. She goes over what the last few years of running Hello June have looked like financially, trends she’s noticed, goals she’s had, mistakes she’s made, and things she’s doing now to help her business stay lean and profitable. Links Mentioned: Inbox Question: "As a freelancer what are the options for self-employed insurance and plans for retirement savings? How do you approach retirement savings and health insurance when you’re a full time freelancer?” - Miroslava Ruth Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: Our podcast disclaimer can be found by visiting: | |||
| 21 Mar 2023 | S7 E9: Boundaries & Expansion | 01:02:32 | |
As we build our businesses, we find that we’re constantly monitoring and evaluating our models, as well as taking into account the lessons we learn along the way in order to expand into the higher levels of success and growth we desire. In this episode we’re talking about two very separate things that work closely together: Boundaries and Expansion. We’ve found that you FIRST need boundaries in order to step into a space where you can THEN expand and grow. We talk about how we prune and cull our business models and activities and watch them bloom. Inbox Question: “What are the biggest red flags when a client is inquiring about a project? What are the most important lessons the designer has learned when working with clients?” — Kristy Lee Ueda Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: Our Free Facebook Community Our podcast disclaimer can be found by visiting: www.betterbranddesigner.com/disclaimer | |||
| 28 Mar 2023 | S7 E10: Font Design, Digital Products, Burnout, & Industry Culture with Jen Wagner | 01:09:07 | |
This week Jen chats with Jen Wagner, a type designer - and the conversation was incredible. We went totally off-script and talked through some really personal things. Jen shares her story and recent experience with burnout, we chat about culture shifts we’re noticing in the independent designer industry, and then we talk through how to get started in font design and what that looks like for Jen W. and her business. Guest Information: Links Mentioned: Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: Our podcast disclaimer can be found by visiting: | |||
| 04 Apr 2023 | S7 E11: In the Eyes of the Beholder: Taking Customer + Clients’ POV Into Consideration | 00:29:31 | |
When it comes to creative work such as brand design and website design, it is important to keep in mind the end user's perspective. After all, they are the ones who will be interacting with the final product. In this episode, Esther shares some tips for taking customers' and clients' points of view and needs into consideration to create the best result for them. We do this by researching, using customer-centric language, considering user experience, and testing your designs by cross-checking how the audience will see them. Because at the end of the day, the designs are not about us as designers, trends, or what we like - it’s about moving the needle for our clients, telling a story, and making something worth remembering (call back to S7 E6!) Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: | |||
| 11 Apr 2023 | S7 E12: Working with a Developer with José Roa | 01:00:43 | |
Jose is a Venezuelan born self-thought web developer & wellness enthusiast. After 7 years working in all sorts of different non-fulfilling corporate jobs he discovered his passion for coding and the limitless possibilities that it offers. His expertise lies within front-end web developing, and the main languages in his tech stack are JavaScript, and of course HTML and CSS. In this episode, Esther interviews Jose about the designer-developer relationship, his experience developing the Better Podcast website with Esther and Jen, and how overcoming the fear of failing is the key for effective coding and problem solving. Guest Information: Inbox Questions:
Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: Our podcast disclaimer can be found by visiting: www.betterbranddesigner.com/disclaimer | |||
| 18 Apr 2023 | S7 E13: Catching Up with Esther & Jen / Our Q1 Recaps | 00:47:07 | |
This week Jen and Esther chat about life updates (Jen’s recent move and Esther’s travels) and business updates (how things are going and what we’re working on). We also review how Q1 went for Sereth and Hello June, and what’s in the pipeline for Q2 and beyond. Links Mentioned: Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: Our podcast disclaimer can be found by visiting: | |||
| 25 Apr 2023 | S7 E14: Making your Website Stand Out from a Copywriter’s Perspective with Alice Brown | 01:05:07 | |
Alice Brown is the pen behind Alice Writes Copy, from Cornwall, England: a website specialist, copywriter and SEO strategist for passionate business owners. In this episode Esther interviews Alice about how copy is crucial to websites - and is as important (if not more!) than design. They talk about first impressions, hooking customers and motivating them to move through your site, common mistakes to avoid, and how copywriters work hand-in-hand with designers. Guest Information: Links Mentioned: Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: Our podcast disclaimer can be found by visiting: | |||
| 02 May 2023 | S7 E15: Would You Ever… | 01:00:04 | |
Play a game with us! Think the opposite of “Never Have I Ever” - this week, we’re playing “Would You Ever…” We’re doing a Q&A-style episode where we ask some (juicy) questions about being a designer and business owner, working with clients, and our preferences. We also polled our audience (you guys!) on Instagram and share the results alongside our own opinions. Let’s have some fun! Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: Our podcast disclaimer can be found by visiting: | |||
| 09 May 2023 | S7 E16: Learning to Trust Yourself as a Designer with Bonnie Bakhtiari | 00:39:01 | |
This week we did a podcast swap with the lovely Bonnie Bakhtiari from The Brand Strategy Podcast! We chatted all about how difficult it can be to trust yourself as a designer - and what tools we use to strengthen our confidence and self-trust. Brand Strategy Podcast Connect With Us: Our podcast disclaimer can be found by visiting: www.betterbranddesigner.com/disclaimer Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design | |||
| 16 May 2023 | S7 E17: Podcast Updates / Esther’s Farewell | 00:37:41 | |
In this episode Esther announces her decision to depart from the podcast due to focusing more time on her rapidly expanding design studio Sereth Design. The hosts discuss what’s next for the podcast (Jen is going to host solo alongside some amazing guests!) and they review their favorite Esther episodes from the past three seasons. The Better community is so grateful to Esther and all the time, passion, creativity, and heart that she’s brought to the brand over the past three seasons, and she will be missed but wholeheartedly supported in this next phase of her career! We love you Esther! Connect With Us: Our podcast disclaimer can be found by visiting: www.betterbranddesigner.com/disclaimer Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design | |||
| 23 May 2023 | S7 E18: Leveraging Your Expertise & Value in Pricing | 00:41:48 | |
Pricing is a crucial aspect of any business, as it can make or break the profitability of the business. Leveraging your expertise and value is a great way to ensure that you are pricing your products or services appropriately. In this episode we talk through some important points to consider when leveraging your expertise and value in pricing, how we determine the value of our expertise (and constantly monitor and adjust it!), and methods we use to communicate our value. Inbox Question: "How do I position myself as an expert?” - Iannah James-Smith Connect With Us: Our podcast disclaimer can be found by visiting: www.betterbranddesigner.com/disclaimer Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design | |||
| 30 May 2023 | S7 E19: Working for (or Hiring) Another Designer with Lauren Braier | 00:45:47 | |
This week Lauren Braier of Elby Creative (and now Branding Bestie podcast!) joins Jen for a chat all about hiring - whether that’s for your own studio or for someone else’s studio. Lauren is now (officially!) Jen’s first part time employee but has been with Hello June as a subcontract Production Designer & Admin Assistant for the past one and a half years. We chat through do’s and dont’s for hiring, mistakes we’ve made, recommendations for how to know when to hire, and what you should be doing as a studio owner to prep for your first (or next) hire. Links Mentioned: Packaging Design Master: www.packagingdesignmaster.com - $50 off PDM enrollment with the code BETTER Branding Bestie Podcast: https://open.spotify.com/show/2OjqjljCGrxhsFy2I3WQAH?si=908e23762b754b9d Connect With Us: Our podcast disclaimer can be found by visiting: www.betterbranddesigner.com/disclaimer Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design | |||
| 06 Jun 2023 | S7 E20: How I Went from Feast/Famine to Booking 5 Months Out | 00:48:59 | |
This episode was inspired by a question from one of the students in my group program for designers The Design Minimind! She wanted to know how I went from the (seemingly) never ending cycle of being overworked, followed by really slow seasons. I go through what I learned in my 1:1 marketing mentorship with Ash from The Cheetah Company, what I did on my own, and things I recommend to designers wanting to break the feast/famine cycle in a way that works best for their businesses and lifestyles. Links Mentioned: Sign Up for the Waitlist for my small group program for designers The Design Minimind! The Timeless Sales Method (Ash's Course) Podcast Episodes I Recommend Related to This Topic: Going From $0 to Six Figures Post-Maternity Leave with Chaitra Radhakrishna - S6E8 Connecting and Selling in an Organic Way on Social Media with Ash Henry - S5E20 Inbox Question: “I'd love to hear more about how other designers go about researching new industries or niches. I've mostly worked on referrals and on topics I was already familiar with, and am working on branching out.” - Libby Miner Connect With Us: Our podcast disclaimer can be found by visiting: www.betterbranddesigner.com/disclaimer Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design | |||
| 13 Jun 2023 | S7 E21: Brands and Bias — Avoiding Blindspots in Branding with N. Chloé Nwangwu | 01:11:31 | |
N. Chloé Nwangwu is the Brand Scientist, a brand visibility and Digital Diplomacy (like actual diplomacy!) advisor who unabashedly believes brands and visibility strategies not built with power dynamics and biases in mind should consider the old Thanos snap treatment. In this episode Jen interviews N. Chloé about how brand practitioners can be on the lookout for blindspots in brands and bias. Guest Information: Guest Name: N. Chloé Nwangwu Guest Business Name: NobiWorks Guest Website: nobiworks.com/ Guest Instagram: @nobiworks Guest Linkedin: www.linkedin.com/company/nobiworks/
Stakeholder Spectrum Blog Post from NobiWorks.com N Factor Group Intensive June 19, 2023 Why We Should Stop Saying “Underrepresented” article from HBR
“How we can all be working towards making a better impact to help reshape the industry?” - Kate Carman Connect With Us: Our podcast disclaimer can be found by visiting: www.betterbranddesigner.com/disclaimer Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design | |||
| 20 Jun 2023 | S7 E22: 3-Year Update on Motherhood & Business | 00:33:33 | |
This week Jen opens up about what her third year as a mom while running her business looked like. She goes over some of the top lessons she learned this year, sharing some perspective on her early years as a mom/business owner and also getting pretty deep about some challenges and personal growth she’s experienced this year in particular. Whether you’re a new mom, seasoned mom, or not a mom at all and just curious about her perspective and life, this episode is probably one of her most personal (and favorite) episodes she’s ever recorded! Connect With Us: Our podcast disclaimer can be found by visiting: www.betterbranddesigner.com/disclaimer Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design | |||
| 27 Jun 2023 | S7 E23: Answering Your Inbox Questions | 01:02:19 | |
It’s the last episode of Season 7! This week Jen is joined by her new employee and brand design studio owner Lauren from Elby Creative to answer all of your burning inbox questions related to design, business, and everything in between. Links Mentioned: Connect With Us: Our podcast disclaimer can be found by visiting: www.betterbranddesigner.com/disclaimer Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design | |||
| 04 Jul 2023 | From the Archives | S1 E11: Attracting Dream Clients and Building Your Design Business with Abbey McGrew | 00:52:55 | |
This episode was so wonderful to listen back to! We hope you enjoy. We will be back with Season 8 on August 15th! | |||
| 11 Jul 2023 | From the Archives | S4 E2: Work Less & Make More with Kelsey Kerslake from Pinegate Road | 01:13:11 | |
This episode was so wonderful to listen back to! We hope you enjoy. We will be back with Season 8 on August 15th! Connect With Us: | |||
| 18 Jul 2023 | From the Archives | S6 E10: Burnout, Baby, Burnout | 01:04:41 | |
This episode was so wonderful to listen back to! We hope you enjoy. We will be back with Season 8 on August 15th! Inbox Questions: Links Mentioned: Connect With Us: | |||
| 25 Jul 2023 | From the Archives | S5 E20: Connecting and Selling in an Organic Way on Social Media with Ashleigh Henry | 01:06:53 | |
This episode was so wonderful to listen back to! We hope you enjoy. We will be back with Season 8 on August 15th! Guest Information: Links Mentioned: Inbox Question: Connect With Us: | |||
| 15 Aug 2023 | S8 E1: Catching Up with Jen & How to Take a Summer Sabbatical | 00:29:42 | |
Welcome to season 8! In today’s episode, Jen discusses her summer sabbatical and how she’s been able to run her business while being out of office. She also gives tips for designers to plan time away from their own businesses without the worry of missed opportunities. Links Mentioned: Showit Shortcuts by Seedling Studio Inbox Question: "What are some of the best ways to improve workflow?” - Abbey Cabler Connect With Us: | |||
| 22 Aug 2023 | S8 E2: How to Craft a Top-Notch Client Experience with Danielle Joseph from Willowspace | 00:44:04 | |
Danielle Joseph is the visionary founder and creative director at Function Creative Co. and founder of Willowspace, the newest CRM tool for designers! Jen and Danielle chat about the importance of crafting a strong client experience and Danielle’s experience building a startup software company. Guest Information: Guest Name: Danielle Joseph Guest Business Name: Function Creative Co. and Willowspace Guest Website: https://willowspace.app/?lmref=s7e3YA Guest Instagram: @hellofunction @willowspace.co Links Mentioned: Enjoy a free month trial of Willowspace using the code BETTERBRAND here. Connect With Us: Our podcast disclaimer can be found by visiting: www.betterbranddesigner.com/disclaimer Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design | |||
| 29 Aug 2023 | S8 E3: There’s No Shame In… | 00:31:09 | |
Episode Description: There’s no right way to run a business! Whether you're a seasoned entrepreneur or just starting, this episode is a reminder that the journey is uniquely yours. Tune in as we celebrate embracing your creative journey, learning from challenges, and growing without guilt or shame. Inbox Question: "What's the greatest personal setback you struggle with that sometimes works against your success as a brand designer? For instance, I'm an overachiever and perfectionist and always have been, but I LOVE brand design and want to know how I can work to overcome or at least reduce the impact of my personal setbacks so I can be my best and achieve success.” - Kelsey Wade Connect With Us: Our podcast disclaimer can be found by visiting: www.betterbranddesigner.com/disclaimer Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design | |||
| 05 Sep 2023 | S8 E4: Scaling from Freelancer to Multiple-6-Figure Agency with Lea Gucciardi from Arq Design Studio | 01:02:29 | |
In this episode, we explore the journey of Lea Gucciardi, founder of ARQ Design Studio, as she transitioned from being a freelancer to building a successful 6-figure agency. We delve into how to identify that pivotal moment that prompts a shift to a team-based approach, and we discuss some of the challenges faced with scaling. Whether you're a freelancer with dreams of expansion or you’re simply intrigued by the agency world, this episode gives so much insight into self-discovery and deciding what’s best for your business. Links Mentioned: Get on the waitlist for The Shopify Codex Round 2 Connect With Us: Our podcast disclaimer can be found by visiting: www.betterbranddesigner.com/disclaimer Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design | |||
| 12 Sep 2023 | S8 E5: Market Research for Small Studios with Emmanuel Probst from Ipsos | 01:02:18 | |
In today’s episode I chat with Emmanuel Probst, Global Lead of Brand Thought-Leadership at Ipsos, a global market research company. We dive into all things market research and brand transformation. Emmanuel gives insights into the skills and empathies independent designers can offer clients that larger agencies can’t, as well as ways to find unique inspiration outside of social media. There are so many incredible topics discussed in this episode and I can’t wait for you to hear it! Guest Information: Guest Name: Emmanuel Probst Guest Business Name: Ipsos Guest Website: https://www.ipsos.com/en-us Guest LinkedIn: https://www.linkedin.com/in/emmanuelprobst/ Links Mentioned: Purchase Assemblage: The Art & Science of Brand Transformation on Amazon Access Ipsos’s market research data This Season’s Partner: Connect With Us: Our podcast disclaimer can be found by visiting: www.betterbranddesigner.com/disclaimer Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design | |||
| 19 Sep 2023 | S8 E6: How to Find Business & Mom Life Harmony with Cassie Gudmundson | 00:55:16 | |
In today’s episode I chat with Cassie Gudmundson, energetics business coach and host of Wealthy Mama Podcast. We chat about how to embrace flexibility and flow to create a life that feels harmonious with motherhood and business.
Curated - Cassie's Signature Program Inbox Question: "How do most designers handle scheduling? Is it more common to do projects VIP-style on a strict timeline/quick turnaround or take multiple on at the same time but each project taking longer? I’m a newer designer and new mom and just got so busy out of nowhere and feel very overwhelmed (but also extremely grateful that it’s all finally paying off!” - Stephanie O’Neal This Season’s Partner: Connect With Us: Our podcast disclaimer can be found by visiting: www.betterbranddesigner.com/disclaimer Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design | |||
| 24 Sep 2023 | S8 BONUS: Q&A on Partnering with a Shopify Developer with Jen Chuah & Lea Gucciardi | 00:55:29 | |
I’m so excited to bring you a bonus episode today with two incredible Shopify developers, Jen Chuah and Lea Gucciardi! We discuss how designer and developer relationships can thrive in order to run successful, easygoing e-commerce projects with no scope creep. If you enjoy this conversation, don’t forget to join our FREE workshop right here in the Facebook group this Tuesday, September 26th led by Lea where we’ll be sharing even more information about how to have a successful Shopify designer/developer relationship. Links Mentioned: The Shopify Codex
Our podcast disclaimer can be found by visiting: www.betterbranddesigner.com/disclaimer
designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design, shopify, ecommerce | |||
| 26 Sep 2023 | S8 E7: My Design Business Startup Guide (What I Wish I Knew) | 00:24:17 | |
In today’s episode, Jen walks you through all the things she wish she knew when she started Hello June including legal, finances, style, positioning, client acquisition, mindset and more! Links Mentioned: Episode: Using Unique Premium Positioning to Attract High-Ticket Clients with Liz Cholhan This Season’s Partner: The Shopify Code(x)
Our podcast disclaimer can be found by visiting: www.betterbranddesigner.com/disclaimer Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design | |||
| 03 Oct 2023 | S8 E8: Life Beyond Being Laid Off with Brad Almond | 00:48:23 | |
Today we chat with Brad Almond, creative specialist at Compassion International, about his experience being layed off from his design position and the lessons he’s learned as a result. Whether you’re experiencing a layoff or a slow season of business, Brad shares his encouraging advice on how to stay productive, creative, and positive throughout. Guest Information: Guest Name: Brad Almond Guest Business Name: Compassion International Guest Website: dribbble.com/bradalmond Guest Instagram: @bradalmondart Links Mentioned: Inbox Question: “What advice would you give for someone starting in this industry with no design degree?” - Vivian C. This Season’s Partner: Connect With Us: Our podcast disclaimer can be found by visiting: www.betterbranddesigner.com/disclaimer Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design | |||
| 10 Oct 2023 | S8 E9: How to Increase Profitability and Peace with Ashton Smith | 00:57:12 | |
Today we’re chatting with Ashton Smith of The Awakening, a Business Coaching and Education platform. Ashton graciously shares her expertise on how to increase profitability in your business while maintaining a peaceful, intentional, and harmonious life. Links Mentioned: Learn more about the Awakening Membership (Use code LEGACYCREATOR for 50% off your first month) Complimentary Profit Planner Our Awakening Academy (for those in the messy middle, ready to sustainably scale) This Season’s Partner: Connect With Us: Our podcast disclaimer can be found by visiting: www.betterbranddesigner.com/disclaimer Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design | |||
| 17 Oct 2023 | S8 E10: Behind the Scenes of Hello June (Q3 & Q4 Update) | 00:44:41 | |
Q4 is here! Today I’m taking you behind the scenes to give an update of where my business is at, including our project cadence, lead generation, and reflecting on what I’ve learned this year. Links mentioned: This Season’s Partner: Connect With Us: Our podcast disclaimer can be found by visiting: www.betterbranddesigner.com/disclaimer Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design | |||
| 09 Jul 2024 | From the Archives | S8 E11: Design Retainers, Privacy, & Carving Your Own Path with Olivia Herrick | 01:10:40 | |
Today I’m joined by the design icon Olivia Herrick as we chat about how to create consistent revenue with retainers, maintaining personal boundaries in business, lead generation and SO much more. Guest Information: Guest Name: Olivia Herrick Guest Business Name: Olivia Herrick Design Guest Website: https://www.oliviaherrickdesign.com/ Guest Instagram: @oliviaherrickdesign Links Mentioned: www.hellojunecreative.co/minimind Design Retainer Bootcamp use 50OFF for $50 off This Season’s Partner: Connect With Us: Our podcast disclaimer can be found by visiting: www.betterbranddesigner.com/disclaimer Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design | |||
| 31 Oct 2023 | S8 E12: Spooooky Client Stories (Round 2!) with Lauren Braier | 01:10:42 | |
Happy Halloween, designers! Today I’m joined by my friend and employee, Lauren Braier, as we read your spoookiest client stories. Plus we share some of our own scary client stories at the end! Our podcast disclaimer can be found by visiting: www.betterbranddesigner.com/disclaimer Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design | |||
| 07 Nov 2023 | S8 E13: How to Make Small Shifts for Big Impact in Your Design Business with Miriam Noble | 01:01:54 | |
I chat this week with past Miniminder and personal friend of mine Miriam Noble about mom/biz life, embracing your faith in the business space, and what her experience in The Design Minimind was like! Links Mentioned: The Design Minimind: https://hellojunecreative.co/minimind Inbox Question: “How do you feel more confident in processes and strategy when you are self taught?” - Katie Jaine Anderson This Season’s Partner: The Shopify Codex Connect With Us: Our podcast disclaimer can be found by visiting: www.betterbranddesigner.com/disclaimer Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design | |||
| 14 Nov 2023 | S8 E14: How I Built and Launched The Design Minimind | 00:42:24 | |
Today I’m walking you through how I built my signature group mentorship program, The Design Minimind! The Minimind is an intimate group of designers crafting freedom-filled businesses—together. Doors to the application close on November 19th and spots are extremely limited, so apply today! Links Mentioned: The Design Minimind Website & Application 25% off Packaging Design Master with code CLOSINGTIME Inbox Question: “How do you explain the real value of investing in a good, comprehensive brand design and strategy plan to potential clients?” - Charmaine Stott Connect With Us: Our podcast disclaimer can be found by visiting: www.betterbranddesigner.com/disclaimer Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design | |||
| 21 Nov 2023 | S8 E15: How to Craft a Luxury Offer Suite that Sells with Katelyn Alyssa from Studio Kaly | 00:46:36 | |
Today we’re joined by Katelyn from Studio Kaly talking about what makes a luxury brand design experience and how to craft a luxurious offer suite that sells. If you’re struggling with your positioning and offers, this episode is for you! Links Mentioned: The Win Without Pitching Manifesto Inbox Question: What are the key elements to running a successful photoshoot (for yourself or a client?) Connect With Us: Our podcast disclaimer can be found by visiting: www.betterbranddesigner.com/disclaimer Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design | |||
| 28 Nov 2023 | S8 E16: Creating a Design Business that Supports a Flexible Lifestyle with Cass & Amanda from Foxtrot | 00:57:58 | |
Today I chat with Cassidy and Amanda, co-founders of Foxtrot Branding, all about leading a flexible lifestyle with business, being in a business partnership, digital products, and more! Links Mentioned: Launch Your Business in 6 Weeks Freebie Inbox Question: “How do you break into a new niche? I have a steady clientele from a specific industry and would like to shift into different industries but don't know how to make the jump without having all the contacts.” - Stevie M Connect With Us: Our podcast disclaimer can be found by visiting: www.betterbranddesigner.com/disclaimer Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design | |||
| 05 Dec 2023 | S8 E17: Rethinking Social Media Marketing with Xanthe Appleyard from Oh Sierra | 01:09:37 | |
Today I’m joined by Xanthe of Oh Sierra, a creative studio that help leaders and brands harness the potent power of community – online and IRL – through content marketing strategy, collaborative events, and creative spaces. In this education-packed episode we discuss the future of social media, what designers are overlooking in marketing, thought leadership, and more. Guest Information: Guest Name: Xanthe Appleyard Guest Business Name: Oh Sierra Guest Website: https://ohsierra.ca/ Guest Instagram: @ohsierracreative Inbox Question: "What’s your biggest struggle running your business that isn’t talked about enough?” - Mariah M Connect With Us: Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design | |||
| 12 Dec 2023 | S8 E18: How to Launch Your Services with Kelsey McCormick from Coming Up Roses - Use Code BETTER for $50 off Launch Your Own Way! | 01:06:48 | |
Use code BETTER for $50 off the live cohort of Launch Your Own Way (Jan. 10-12 2024). Today I’m joined by Kelsey McCormick of Coming Up Roses, a squiggle-brained brand designer, marketing strategist, and mentor. Kelsey empowers creative professionals to fearlessly and unapologetically show up as themselves online and IRL. We chat all about launching services, her transition into education, and so much more. Guest Information: Guest Name: Kelsey McCormick Guest Business Name: Coming Up Roses Guest Website: https://www.cominguproses.co/ Guest Instagram: https://www.instagram.com/cominguproses.co/ Links Mentioned: Launch Your Own Way - Use code BETTER for $50 off the live cohort of Launch Your Own Way (Jan. 10-12 2024) Inbox Question: "How do you keep your designs from falling into the abyss that is the overpopulated design world?” - Mai Mai Gerber Connect With Us: Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design | |||
| 02 Jan 2024 | From the Archives | S5 E11: Designing a Website from Start to Finish with Kenzie Amick | 01:00:30 | |
Welcome to another episode from the archives! Kenzie is a brand and website designer who fell in love with website design and decided to start her business focusing on brand and website design for small businesses. In this episode we talk about the process of building a website from start to finish, making websites feel like our clients’ digital homes, and the details we think about when putting a site together. Guest Information: Guest Name: Kenzie Amick Guest Website: https://www.kenzieamick.co/ Guest Instagram: https://www.instagram.com/kenzieamick/ Connect With Us: Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design | |||
| 09 Jan 2024 | From the Archives | S2 E3: Typography, Typography, Typography! | 00:39:19 | |
Welcome to another episode from the archives! Typography is one of the most fun (if not challenging) parts of our jobs as brand designers. We go over the vocab, resources, and chat about our favorite foundries and fonts. Connect With Us: Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design | |||
| 19 Dec 2023 | S8 E19: Answering Your Inbox Questions | 00:34:56 | |
It’s our last episode of season 8! Today I’ll be answering your inbox questions, diving into topics like how to get high-profile clients, firing clients, structuring day rates, hiring team members and more! Thank you SO much to everyone for listening along this season. Links Mentioned: Our “The One Concept Method” Episode Connect With Us: Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design | |||