Beauty and the Brand (Aggie)
Explore every episode of Beauty and the Brand
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 15 Oct 2024 | Why Knowing Your Customer Can Save You Time, Money, and Stress with Nancy Rimbergas | 01:03:09 | |
Aggie sits down with Nancy Rimbergas, founder of Earth-Based Body, to uncover how a personal experience with skin health and a life-changing partnership led her to build a desert-inspired skincare line. From her hard left turn from the beverage industry to the art of balancing passion and business, Nancy shares the highs and hurdles of creating a brand rooted in Arizona's unique ingredients. She and Aggie discuss the power of trusting your gut, crafting authentic partnerships, and the behind-the-scenes lessons learned on packaging, product development, and why staying true to your story is key to long-term success. If you’re ready to learn how to stand out by standing firm in your values, this episode is for you! Chapters:
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| 04 Feb 2025 | How a Strategic Partnership Drove $10K in Sales & 3,000+ New Followers with Jennifer Davis | 00:58:35 | |
Aggie chats with Jennifer Davis, who's been in the beauty industry for over 20 years and has some serious experience, like working at Dermalogica and scaling Nurst to six figures in under a year. Jennifer talks all about how to grow fast, the importance of partnerships, and the pricing mistake that so many beauty founders make. She also tells how giving back before asking led to a 10K sales spike overnight—and why being honest is the best marketing trick in the book. Are you ready to change the way you think about scaling your beauty brand? Chapters:
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| 11 Feb 2025 | PR, Ads & In-Person Events—This Multi-Channel Strategy Can Make Your Brand a Household Name with Irene Dele-Adejumo | 00:54:25 | |
Aggie has a chat with powerhouse beauty entrepreneur Irene Dele-Adejumo, the founder of Omolewa Cosmetics. Irene spills the tea on how she scaled her beauty brand by a jaw-dropping 115%-125% year over year, pivoted from wholesale to e-commerce, and landed a celebrity brand ambassador by sheer persistence. She shares the behind-the-scenes of her fearless approach—whether it’s cold pitching major retailers like Target and Sephora, running wildly successful in-person and virtual events, or personally calling customers to build die-hard brand loyalty. If you’ve ever doubted whether you can build a thriving beauty business, Irene is here to prove that with strategy, faith, and a “next, please!” attitude, nothing is out of reach. Chapters:
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| 26 Nov 2024 | 6 Game-Changing Shifts Every Beauty Founder Needs to Unlock Their Brand's X-Factor with Vida Delrahim and Ronit Menashe | 00:52:16 | |
Aggie sits down with Vida Delrahim and Ronit Menashe, the founders of WeNatal, to discuss how their experiences with loss led to an innovation in the prenatal supplement space. They share the shocking truth about male fertility’s overlooked role in conception and miscarriage and how their brand aims to redefine prenatal health for both partners. Vida and Ronit discuss their research journey, the creation of the first his-and-hers prenatal system, and the cultural shifts they hope to inspire. Tune in to learn how a blend of science, entrepreneurship, and mission-driven innovation could completely change the way we think about fertility wellness. Chapters
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| 03 Sep 2024 | Stop Chasing Trends: How to Build Products Customers Actually Need with Chanel Jenae | 00:55:43 | |
Chanel Jenae, the visionary behind the skincare brand ARCONA® Skincare, shares her journey from being an esthetician trained in Paris to leading a brand beloved by celebrities and featured in top publications. Chanel opens up about the challenges and triumphs of building ARCONA®, emphasizing the importance of staying true to your brand's core values rather than chasing trends. She reflects on the power of mentorship, the significance of customer feedback, and the lessons learned from years of navigating the competitive beauty industry. This conversation offers a candid look at the realities of running a successful skincare brand while highlighting the personal philosophies that have guided Chanel's path to success. Chapters
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| 07 Jan 2025 | The $532B Skincare Market’s Secret: Immunology with Dr. Ebru Karpuzoglu | 01:09:23 | |
Aggie welcomes Dr. Ebru Karpuzoglu, immunologist, cosmetic chemist, and founder of AveSeena. Together, they discuss the connection between immunology and skincare, breaking down how inflammation, hormones, and stress impact skin health—and what beauty brand founders need to know to create truly effective products. From debunking the myth of instant results to exploring the science behind sensitive skin solutions, Dr. Ebru shares her knowledge and journey, offering insights for founders looking to build smarter, science-backed brands. Chapters:
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| 19 Nov 2024 | Protect Your Brand Before You Lose It: Legal Must-Haves for Beauty Brands with Antonella Colella | 00:47:26 | |
Aggie sits down with beauty brand trademark attorney Antonella Colella to discuss the legal steps every beauty founder must take to protect and grow their brand. From forming business entities to understanding the ins and outs of trademarks, Antonella shares her experiences moving from corporate law into launching her own practice and explains why skipping legal foundations can cost founders big down the line. Tune in to learn common mistakes founders make and advice for safeguarding your brand’s future in a crowded industry. Chapters
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| 05 Nov 2024 | Bootstrapped and Booming: How to Hit $1 Million in Sales with Alyssa Kotter | 01:06:31 | |
Aggie welcomes Alyssa “Lissy” Kotter, founder of Lissy Skincare, who took her struggle with acne and transformed it into a booming seven-figure business. Alyssa shares how she went from esthetician to brand owner, tackling personal setbacks, building a loyal audience, and navigating the demands of both motherhood and business ownership. She talks about the key ingredient that set her products apart, why she decided to start with just one product, and her unconventional path to rapid growth without the use of ads. Listen in as Alyssa and Aggie unpack the highs and lows of entrepreneurship, the power of authentic connection, and the strategies behind Lissy Skincare’s viral success. Chapters
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| 08 Oct 2024 | How to Create a Skincare Brand Rooted in Nature and Tradition with Melissa Fuller | 00:49:10 | |
Melissa Fuller, founder of Gatherwise Skincare, shares how her personal battle with autoimmune issues and frustration with traditional skincare led her to create a plant-based skincare brand. She opens up about the early days, mixing herbal remedies in her kitchen, and how a passion for holistic healing grew into a thriving business. Melissa explains the deep connection between plants and skincare, discussing the importance of knowing exactly what goes into her products, from seed to bottle. This episode is a raw look at how personal struggles can fuel innovation and why trusting nature can be the key to lasting relief. Chapters:
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| 03 Dec 2024 | From ZERO to THOUSANDS: Growing an Audience Before the Product with Tami Taddo Richards | 00:53:26 | |
Tami Taddo Richards, founder of Taddo’s Tallow, shares her inspiring journey from battling severe eczema and a skin cancer diagnosis to discovering the transformative power of tallow-based skincare. Aggie and Tami talk about the challenges of starting a brand rooted in unconventional ingredients, the science and history behind tallow, and how Tami’s commitment to education and sustainability has set her apart in the clean beauty industry. It’s a conversation about resilience, innovation, and redefining what truly works in skincare. Chapters
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| 15 Nov 2024 | Hard Lessons and Big Wins: The Path to a Lasting Brand | 00:32:29 | |
This episode is packed with highlights from previous episodes! Aggie brings together the best insights from previous episodes, offering beauty brand founders an unfiltered look into the strategies and mindsets driving the industry’s top brands. From finding your niche to building genuine customer loyalty, these highlights show the real work behind creating a brand that resonates and lasts. With takeaways on navigating retail, gathering meaningful customer feedback, and approaching marketing with integrity, these highlights distill the essentials every founder needs to build a bold and impactful beauty brand. Chapters:
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| 29 Oct 2024 | How Indie Brands Can Stand Out in Media with Aimee Majoros | 01:05:43 | |
Aimee Majoros joins Aggie to share her journey from a surprise encounter in an elevator at Estee Lauder to launching her own PR firm focused on beauty and lifestyle brands. Known for her strategic insights, Aimee discusses why true PR success hinges on genuine relationships, attention to detail, and the ability to anticipate what editors really want. Throughout the conversation, she dives into the evolution of PR, challenges for indie brands, and the importance of knowing your customer beyond assumptions. Aimee’s tales of PR wins, challenges, and unexpected lessons make for an insightful look into what it truly takes for a brand to stand out in today’s media landscape. Chapters
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| 22 Oct 2024 | Mistakes That Kill Website Engagement and How to Fix Them Today with Michelle Carrington | 01:06:00 | |
Michelle Carrington, a former makeup artist turned copywriting expert, discusses how copy can make or break a beauty brand’s success. Michelle and Aggie talk about common mistakes brands make, the ethical shift happening in marketing, and why indie beauty brands are leading the way. They explore how copywriting shapes customer experience, the importance of niche marketing, and debunk the myths about what it takes to stand out in today’s crowded market. Michelle shares advice on crafting messaging that sells without selling out. Chapters
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| 24 Sep 2024 | Why Community-Building Before Launch Sets Brands Apart with Jana Shemano | 01:02:27 | |
Jana Shemano from August shares how the company is working to remove the shame around periods and change how society talks about menstrual care. From launching during the pandemic to building a community first approach, August has grown into a brand known for pushing boundaries, like being the first to show real period blood in their marketing. Jana also goes into the challenges of fundraising, breaking through social media bans, and balancing sustainability with profitability. Whether it’s grassroots efforts or partnerships with major brands, August is on a mission to make periods a normal part of everyday life. Chapters
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| 04 Mar 2025 | Smart Hiring & Financial Tips for Beauty Entrepreneurs with Sade Jennings | 00:52:48 | |
In this episode of Beauty and the Brand, Sade Jennings, founder of MFABI, reveals the fulfillment and logistics strategies that help beauty brands scale without chaos. She dives into the biggest mistakes founders make, from overspending on packaging to hiring too soon, and shares how to track financials like a pro to stay profitable. Sade also unpacks how to adapt in an evolving industry, leverage AI and automation for efficiency, and navigate global expansion without losing control. Whether you’re an emerging brand or scaling fast, this episode is packed with practical, money-saving insights you don’t want to miss! Chapters:
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| 03 Sep 2024 | Behind the Glamour: The Grit and Grind of Launching a Beauty Brand | 00:33:03 | |
Aggie shares her journey from working at a high-profile fashion magazine to building her own beauty brand from scratch. She walks you through some of the challenges of entering the beauty industry, the importance of positioning a brand effectively, and the power of persistence in overcoming obstacles. You’re going behind the scenes to hear what it really takes to get a product on the shelves of a major retailer like Sephora with insights that go beyond the typical success story! Chapters
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| 01 Oct 2024 | Why Retailers Aren’t Enough: The Secrets to Driving Your Own Demand with Bettina O'Neill | 00:48:32 | |
Bettina O'Neill, Senior Vice President of Business Development at Scentbird, shares how she got into the fragrance industry, from her early days at Barneys to helping niche brands thrive. Bettina explains how up and coming fragrance brands can stand out in a crowded market, the importance of staying true to a brand’s identity, and the role of sampling in growing a loyal customer base. She also gives practical advice for founders on scaling their brands and navigating the complexities of retail partnerships. Chapters
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| 17 Dec 2024 | CFO Secrets Beauty Brands Don’t Talk About with Anthea Austin | 01:03:31 | |
Anthea Austin, founder of Clear Margin Consulting and a seasoned CFO, joins Aggie to discuss the overlooked realities of running and scaling a successful business. From navigating debt and understanding cost of goods to mastering pricing strategies and financial forecasting, Anthea delivers a no-nonsense roadmap for founders who want to grow with clarity and confidence. Together, they explore the power of mindset in shaping financial success and share advice for building a business that thrives, not just survives. Chapters
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| 30 Aug 2024 | Step into the World of Beauty and the Brand | 00:01:39 | |
Welcome to "Beauty and the Brand," the ultimate podcast for beauty, health, and wellness entrepreneurs! Hosted by Aggie Burnett, a beauty industry expert and award-winning founder, this podcast pulls back the curtain on what it really takes to launch, grow, and scale a successful beauty brand. With insider interviews, actionable strategies, and real-world advice, Aggie shares the highs and lows of building her own brand from scratch, offering listeners the inspiration and guidance they need to navigate their own entrepreneurial journey. Whether you're just starting out or looking to take your business to the next level, "Beauty and the Brand" is your go-to resource for turning dreams into reality. Tune in, get inspired, and start building your beauty empire today! | |||
| 21 Jan 2025 | Why Consistency = Customers with Jeannie Jarnot | 01:01:12 | |
Aggie sits down with Jeannie Jarnot, founder of Beauty Heroes, a trailblazing clean beauty retailer and subscription box. Jeannie shares her unique journey from the spa and hospitality world to redefining clean beauty standards, revealing how her focus on consistency, creativity, and customer experience turned Beauty Heroes into a trusted industry leader. Tune in to discover her secrets to building a sustainable brand, staying ahead in an ever-evolving market, and why delivering memorable experiences matters more than ever. Chapters:
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| 31 Dec 2024 | From Data to Dollars: How Data-Backed Marketing Strategies Are Driving 2X ROI with Chelsya Ernina | 01:09:48 | |
Aggie sits down with Chelsya Ernina, founder of Cheya Media, to talk about relationship-based marketing and how major brands like JCPenney and AARP achieve big results with small teams. They discuss the importance of data-backed strategies, the value of customer research, and how authentic, intentional marketing can drive both sales and brand loyalty. Chelsya shares ways to balance creativity with data, why relationship-building is the secret sauce for long-term success, and how even the smallest founders can implement big-brand strategies to scale their businesses. Chapters
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| 10 Sep 2024 | Maximize Your Black Friday & Cyber Monday Sales Without Spending a Dime on Ads! | 00:27:47 | |
Aggie is letting you in on some powerful organic marketing strategies designed to supercharge your Black Friday and Cyber Monday sales! She’s breaking down the tactics, from creating engaging pre-launch content to crafting irresistible holiday offers. Aggie is advocating for a focus on repeat customers rather than chasing new ones during the holiday rush. She also talks about the importance of testing and tweaking your strategy on the fly to ensure success, and gives advice on maximizing holiday revenue without relying on paid ads! Chapters
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| 24 Dec 2024 | 3 Marketing Mistakes That Could Cost Your Beauty Brand Thousands in Revenue with Keemia Kaboli | 00:58:18 | |
Aggie has a conversation with Keemia Kaboli, a seasoned content strategist and creative advisor in the luxury beauty and wellness space. Together, they discuss the most common mistakes indie beauty brands make when it comes to marketing, website optimization, and content strategy. Keemia shares knowledge about why staying agile, embracing risk, and having a clear brand focus are non-negotiables for success. They also talk about the power of bundles, the importance of clarity in website design, and how brands can use AI without losing their authenticity. If you are a beauty founder looking to maximize your growth and stand out in a crowded market, tune in! Chapters
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| 10 Dec 2024 | Stop Being Overlooked: How to Build a Beauty Brand Everyone Talks About with Katharine L’Heureux | 01:06:04 | |
Katharine L’Heureux, founder of Kahina Giving Beauty, shares her amazing journey from a pivotal trip to Morocco to creating one of the first indie brands built around sustainability and fair trade practices. Katharine talks about the challenges of sourcing premium argan oil ethically, building trust within Berber communities, and paving a path that totally changed luxury skincare. Be sure to tune in and hear Katharine explain how authenticity and perseverance can build a brand that stands the test of time while making a meaningful impact. Chapters
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| 25 Feb 2025 | How to Launch with Limited Funds and Maximize Growth with Amy Galper | 01:06:52 | |
In this episode of Beauty and the Brand, Aggie sits down with clean beauty pioneer and product development expert Amy Galper to chat about what it really takes to launch a standout beauty brand—without spending years in R&D. Amy shares her insider strategies for accelerating product development, avoiding costly formulation mistakes, and ensuring your brand stands out in a crowded market. They also get real about the evolution of clean beauty, why some brands thrive while others fade, and how founders can balance sustainability with profitability. If you’re looking to scale smarter, position your brand powerfully, and get your products into the hands of the right customers faster, this is an episode you don’t want to miss. Chapters:
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| 18 Feb 2025 | The Content Strategy That Led to $200K in Sales for a New Brand with Carla Serrano | 00:58:41 | |
Aggie sits down with Carla Serrano, social media strategist and content expert, to talk about how beauty founders can grow their brands online—without overcomplicating the process. Carla shares her video-first approach, how she helped Beautycon gain 70K followers in one weekend, and why consistency, authenticity, and creating value are the keys to standing out. She also breaks down how to repurpose content effortlessly, the role of top-funnel content for reach, and why even simple, low-effort videos can drive real results. If you’ve ever felt stuck on what to post or worried your content isn’t landing, Carla’s insights will give you a clear path forward. Chapters:
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| 17 Sep 2024 | How to Win Customers With Meaningful Impact Over Marketing Gimmicks with Maria Wodzinska | 01:08:03 | |
Maria Wodzinska, co-founder of Stoic Beauty, shares how she went from theater to skincare which led her to create a brand with her mother, Dr. Jolanta Wodzinska Ph.D., focused on protecting water resources. She explains the hidden problem of pollution in the beauty industry, how most consumers aren't aware of the impact their skincare has on waterways, and why Stoic Beauty is committed to making a difference. Maria also talks about the challenges of building a mission-driven business, leveraging risk, and the importance of staying true to a bigger vision while navigating the pressures of growth. Chapters
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| 14 Jan 2025 | How Press Coverage and a Cult-Favorite Product Built a 15 Year Beauty Empire with Suzanne LeRoux | 01:01:20 | |
Suzanne LeRoux, founder of One Love Organics®, shares how she went from being a lawyer to building a six-figure beauty brand rooted in resilience and purpose. She opens up about the plant oil breakthrough that changed her skin (and sparked a movement), the PR moment that brought in 1,000 orders in an hour, and why playing the long game is the secret to her brand’s longevity. This is a must-listen for beauty founders looking for real talk, actionable insights, and the inspiration to create their own legacy. Chapters:
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