Badass Empires (Rosie McCarthy)

Welcome to the Badass Empires podcast - I'm Rosie McCarthy, a cat-obsessed, introverted Career Coach, and side hustle maestro hailing from the breathtaking landscapes of New Zealand.

In 2019, I left my high-flying corporate gig, crafting a multimillion-dollar empire, Badass Careers, from the ground up. This isn't just a business; it's my freedom, my profit, and my chance to make a genuine impact on lives.

Now, I’m ready to spill the secrets with you: the roadmap, the CEO codes, business strategy, content creation, mindset upgrades – basically, the whole arsenal to turbocharge your success and create your dream business, built by you. An empire of your own design.

Why are you here? Because you're done playing by someone else's game. Deep down, you sense there's another way of doing things. You're ready to create and amplify your own course or coaching offer, steer a purpose-driven, service-based online business on your own terms, and construct a wildly lucrative empire that delivers freedom on a silver platter. Badass Empires is here to help you transform your online realm into an everlasting legacy.

With new episodes dropping every Wednesday, where I unveil insights from my entrepreneurial journey and dive into riveting conversations discussing the REAL side of entrepreneurship with inspiring guests and students.

Mark your calendar – Badass Empires officially launches on January 31, 2024. In the meantime, make sure to subscribe to the podcast to catch every episode.

So, grab your crown, Badass – your empire awaits.

The first-ever episode of Badass Empires has arrived!

And what better way to kick things off than to get really vulnerable and share with you my origin story? From my early beginnings, my side-hustling days, leaving my corporate career, and how I've evolved to become a 7-figure entrepreneur who now wears the crown to the throne of two empires: Badass Empires and Badass Careers.

Full transparency; just over four years ago, none of this existed for me. I didn’t start this journey with any special treatment or network, family backing, a trust fund to tap into, or a vivacious entrepreneurial spirit - far from it.

I had no experience with entrepreneurship or business ownership, and I had no idea what I was doing. But over time after pushing myself into the unknown and through an immense amount of tweaking, testing, and a tonne of personal growth, I was able to create my dream online business filled with both purpose AND profit.

And not to sound cliche here but if I can do it, you can do it too. The mission that I’m on is to empower you to realise that this too can be your reality.

Stay tuned for more badass energy in the upcoming episodes as I guide you in each step of building your very own online empire.

I’d love to get to know you so please do reach out to me on Instagram and tell me what attracted you to the Badass Empires podcast in the first place and what you’re hoping to learn.

Instagram: @badassempires_

Website: badassempires.com

There are so many myths about business out there. You know the ones, business is hard, you have to lose money to make money, most businesses fail within the first five years, business is risky - the list goes on.

I’m four years into business and the reality of where I'm sitting is that my revenue is incredibly stable and consistent, predictable (in the grand scheme of things) and there is a way for this to all come together without taking very much risk at all.

And if you've listened to my origin story episode, you know that I have been around the block trying out different ways of hustlin' and making money online figuring out how this all works. Until one day, I did it. I hacked the system (so to speak) and landed on what I believe is the safest, most sustainable AND profitable way to make money online.

A business model that reigns supreme.

Join me in today’s episode as I break down this business model at the simplest level into three easy-to-understand core components.

I’d love to get to know you so please do reach out to me on Instagram and tell me what attracted you to the Badass Empires podcast in the first place and what you’re hoping to learn.

Instagram: @badassempires_

Website: badassempires.com

Starting your very own online business from scratch can feel equal parts exciting AND overwhelming. You might be freaking out, wondering how to go about it, where to start, and how to ensure setting up six-figure foundations from the get-go.

Every day I thank my lucky stars for just starting, but in the beginning, I remember feeling terrified to make the leap. Would it work? What would people think? What will I do if I fail? What if I don’t have what it takes? What business model do I use? How do I turn my expertise into a digital business?

I had ZERO qualifications in marketing or entrepreneurship, had never called myself a “coach” before, felt super awkward on camera, and absolutely had my fair share of self-confidence issues.

But here I am now, living my dream life and I'm ready to share with you exactly how YOU can too.

In this episode, I break down and simplify the key six steps you need to follow to build your very own business empire with strong six-figure foundations - the kind of business design that will scale to 100k and beyond if you stick at it.

Claim your title as Digital CEO with my freebie, Your First 100k Roadmap; 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.

I’d love to get to know you! Reach out to me on Instagram and tell me what attracted you to the Badass Empires podcast, and what you’re hoping to learn.

Instagram: @badassempires_

Website: badassempires.com

Ever had those nagging thoughts that make you hesitate before even starting your own online business? You know, the ones that whisper you've got nothing to offer, no expertise to bring to the table? Let me stop you right there because guess what? You absolutely do!

You're one of a kind, with a whole bag of life experiences, hobbies, passions, and knowledge that's totally yours. That's where your expertise is hiding, right in that mix. You just need to pinpoint what that expertise is.

In today's episode, we're diving into three essential steps to becoming an authority, embracing and owning whatever expertise you've got (even if it doesn't feel like much yet), and starting your very own empire right now with even just a little expertise - no fancy qualifications needed.

I’d love to get to know you so please reach out to me on Instagram at @badassempires_ and tell me what attracted you to the Badass Empires podcast.

Head on over to my website to see more ways that we can support you in creating your very own empire.

Are you ready to step into the world of online business, but the idea of becoming an “influencer” just doesn’t vibe with you?

You’re not alone. Many people struggle with the misconception that to make money and create content online, they have to become influencers to do that. And I get it because I’ve been there myself.

In today’s episode, we’ll compare the difference between being an influencer vs. an expertise-based entrepreneur. Spoiler alert: they’re two inherently different business models. And the best part - you don’t have to be one to be the other. So, let’s break it down.

I’d love to get to know you so please reach out to me on Instagram at @badassempires_ and tell me what attracted you to the Badass Empires podcast.

Head on over to my website to see more ways that we can support you in creating your very own empire.

YouTube has a special place in my heart when it comes to making money online.

With zero digital marketing skills, I built and grew my first YouTube channel, Not Even French to 180k subscribers and $100k in revenue in just one year. It was my gateway into the YouTube world and my very first side hustle.

I learned, I evolved, and eventually, I launched the Badass Careers YouTube channel. Despite having only 26k subscribers, it became the real cash cow, generating over $1 million in revenue.

But here’s the kicker: how can a channel with fewer followers and views bring in more cash?

Today, I’m going to share with you the tale of two very different YouTube channels, the strategies and planning behind each business model, the different revenue streams, and the earning potential.

I’d love to get to know you so please reach out to me on Instagram at @badassempires_ and tell me what attracted you to the Badass Empires podcast.

Head on over to my website to see more ways that we can support you in creating your very own empire.

Sick and tired of the corporate world grind? Fed up with feeling overworked and underpaid? Craving more freedom and flexibility? Listen up.

Four years ago I had no idea what entrepreneurship was and today I run multiple successful businesses, scaled to 7-figure-revenue years, have a thriving YouTube channel and impact thousands of badass humans (just like you!) all over the world.

In today’s podcast episode, I’m taking you behind the scenes into my entrepreneurial journey and breaking down what it was really like going from the corporate world to running my own empire, and all of the mindset shifts that had to happen along the way.

I’d love to get to know you so please reach out to me on Instagram at @badassempires_ and tell me what attracted you to the Badass Empires podcast.

Head on over to my website to see more ways that I can support you in creating your very own empire.

I’ve been creating content for so long now that it’s not only something I love doing, but something that is second nature to me and at this point, I could probably do with my eyes shut.

In this episode, I’m taking you behind the scenes in my content creation process to show you the exact steps I take to ideate, research, plan, prepare, record and edit two months' worth of content for Instagram in just 48 hours.

No more struggling to think of ideas or treating your content creation like it’s some chore that you dread doing. I'm here to show you the way and teach you exactly how I make this process seamless and actually feel fun which is the keyword here.

So badass, wanna know how I create two months' worth of Instagram content in literally just two days? Listen up.

------------------------------------------

I’d love your feedback! Send me a message on Instagram @badassempires_ and tell me which episodes you love the most here on Badass Empires so I can keep the good stuff coming 🎧

👉🏼 Want a free, easy-to-use editing app that you can do everything in? Edit your video, add your text and captions (plus whatever else you wanna do with it). Check out CapCut (mentioned in the podcast episode).

Vanessa Lau is a widely known character in the online space - becoming a multiple 7 figure business owner in her 20s and scaling to multiple million dollar years after just a few years in business.

So when she made the shock decision to walk away from everything overnight (firing her entire team, shutting down her website, and closing down her 7 figure mastermind) at her peak, it seemed like the question everyone had was ‘...WTF happened??’

Now, a year later, she’s back from her sabbatical.

In this episode, I’m dissecting Vanessa’s journey and drawing out the key lessons we can learn from her story. Why did she blow up? Why did the system break in the first place? How is she handling her return? And what is my honest opinion on her decision to burn it all to the ground?

____________________________

I’d love your feedback! Send me a message on Instagram @badassempires_ and tell me which episodes you love the most here on Badass Empires so I can keep the good stuff coming!

Are you constantly finding yourself going back and forth on your pricing, looking at what everyone else is charging and then second-guessing if you’re charging too much (or not enough)?

I’ve been there, badass. In today’s episode, I’m breaking down some of the biggest blockers that get in the way for so many entrepreneurs when it comes to pricing their offers.

We’re talking about mindset blockers, getting out of your head, NOT looking at everyone else’s prices (and why that’s so freakin’ important), plus of course on the more tangible side of things, how to find a price that works for you, your offer and your expertise.

I’d love your feedback! Send me a message on Instagram @badassempires_ and tell me which episodes you love the most here on Badass Empires so I can keep the good stuff coming!

If you didn’t already know, I’m having a baby! And in today’s episode, I’m breaking down everything I’ve been working on to prepare for the biggest change in my business (and life!) to date.

I’m taking you behind the scenes in my business, and quite honestly, MY BRAIN, to share with you exactly how I’m navigating this new, huge change in my life. We talk about how I’m feeling about the upcoming changes and becoming a mum, and how I’ve restructured my business to better support me in being able to make my upcoming new arrival my number one priority, whilst still having the business run like clockwork.

Whether you’re pregnant, trying to have a baby, going through some kind of big change in your life and business, or heck, you just want some pointers on running a sustainable business – you’ll get something out of this episode.

I’d love your feedback! Send me a message on Instagram @badassempires_ and tell me which episodes you love the most here on Badass Empires so I can keep the good stuff coming!

Pivoting from being a teacher to an entrepreneur, all while getting a Masters Degree? All in a day's work for today’s podcast guest!

Alex Smith, Founder of Peasy Anglais, turned nearly a decade of experience and passion in teaching English into scaling her very own online business empire helping French speakers gain confidence in English. Known for her positive and effective learning methods, Peasy Anglais has helped over 4,000 students reach their goals in English, and has built a mammoth following on socials, including close to 600,000 on Instagram

In this powerful conversation, I talk with Alex about her journey in rebelling from the traditional education system and becoming a Digital CEO, course, and content creator (as an introvert!).

We dive into what it took to launch her online business during COVID, how she built and empowered a passionate team, grew her own confidence and removed mindset blockers that were keeping her stuck. Plus all of the decisions and shifts it took to build and scale her empire, that has now served thousands of people worldwide.

I’d love your feedback! Send me a message on Instagram @badassempires_ and tell me which episodes you love the most here on Badass Empires so I can keep the good stuff coming!

Connect with Alex from Peasy Anglais:

TikTok: https://www.tiktok.com/@peasyanglais

Instagram: https://www.instagram.com/peasy_anglais/

YouTube: https://www.youtube.com/@PeasyAnglais 

Believe it or not, social media algorithms actually want you to succeed. Yeah, I know what you’re thinking “Rosie, you’re crazy. The algorithm hates me! It never shows my content to anyone, no matter how hard I try!”.

But hear me out for a minute… What if I told you that the algorithm (whether that be on Instagram, or TikTok, etc) IS actually on your side? That because the algorithm wants to keep people ON its platform, it wants to help you keep those people on there (aka get your content seen by more people?!).

In today’s episode, I’m breaking down the 4 biggest keys to social media growth on ANY platform, by understanding the algorithm and using it to your advantage.

Let’s get down and dirty in some social media strategy, shall we?

I’d love to get to know you so please reach out to me on Instagram at @badassempires_ and tell me what attracted you to the Badass Empires podcast.

Also be sure to head on over to my website to see more ways that we can support you in creating your very own empire! 👑

Buckle up badass, cause today we’re talking riches in the niches.

More specifically… How to find (or refine) your niche for both purpose and profit. Cause why not have both?!

In this episode, I’m breaking down why niching down is crucial for success in your online empire, the myths about niching that are false AF and stopping you from growing, and how to overcome any mindset blocks you have around niching (I know you’ve got them, and we’re gonna get rid of them!).

So if you’re ready to listen to me riff on all things niches and how finding or refining your niche could be the thing to catapult your empire - listen on!

Ready to claim your title as Digital CEO and make your first $100k online as a brand new coach, consultant, or course creator? Grab Your First 100k Roadmap, the free guide now!

I’d love to get to know you so please reach out to me on Instagram at @badassempires_ and tell me what attracted you to the Badass Empires podcast.

I’m gonna let you in on a little secret here, badass… I almost broke my business.

The truth is, like a lot of entrepreneurs, I thought I had to have ALL of the offers to be able to scale my business. I wanted to make more money so what other way could I do that than add more offers, right?!

Spoiler alert: It didn’t work.

In today’s episode, I’m sharing with you why it didn’t work, why having more offers does not equal more sales, and what you should be focusing on instead.

Are you loving the podcast? I’d love to know! Message me on Instagram at @badassempires_ and tell me what attracted you to the Badass Empires podcast and what you love the most.

When you understand the power of lead magnets and how to create a strategic one that not only helps your audience immensely but also takes them from followers to clients… you’re onto a winner.

In this episode, we’re diving into all things lead magnets from learning how to make your lead magnet irresistible, powerful, and profitable, to making it effective enough that it keeps your clients wanting more – we’re covering it all.

So if you’re ready to expand your empire, dominate your niche, and become a queen at creating juicy lead magnets that convert then this episode will give you the steps to make it happen.

Are you ready to claim your title as Digital CEO? Grab my free guide Your First 100k Roadmap to learn the 6 steps to make your first $100k online as a brand new coach, consultant, or course creator - https://www.badassempires.com/100k

As always, I’d love to get to know you, so please reach out to me on Instagram at @badassempires_ and tell me what attracted you to the Badass Empires podcast!

“But if I give away too much for free, people won’t want to pay me, right?!” Wrong.

When it comes to sharing free content, my rule is to be as generous as you can. Your free content is your chance to shine, build trust, stand out in your niche, and show people why you’re 100% worth their investment in working with you.

I mean… if your free content is *this* good, imagine how insane your PAID offers are.

Today, I’m breaking down how to differentiate what to share in your free content vs your paid offers, and how to lead people from one to the other. More visibility. More income. A bigger empire? Yes, please!

Share your thoughts and biggest takeaways from this episode on Instagram and tag us @badassempires_ to keep the conversation going.

So, you wanna build a multi-million dollar empire?

Well, listen up because today I’m spilling the tea on the top 6 things I would NEVER do as a multi-million dollar CEO. And no… this ain’t no traditional (aka boring) business advice you’ll find at university or on the internet.

After scaling Badass Careers and Badass Empires to the multi-million dollar level, I’ve learned a thing or two about how to run a business in a way that not only feels good for you and suits your personality, but makes you the BIG BUCKS.

Need I say more?

--------------------

I’d love for you to share your thoughts and biggest takeaways from this episode on Instagram and tag us @badassempires_ to keep the conversation going!

And as always, I’d be endlessly grateful if you could take just a few minutes to rate and review this podcast - so much so, that if you email us a screenshot of your review to hello@badassempires.com, I will send you a juicy freebie that isn’t available anywhere else to say thank you.

Ready to transform your content, build your empire and attract more aligned clients?

In today’s podcast episode, we’re diving into all things content strategy – specifically, how to build authority and become the go-to person for your ideal clients when it comes to not just content, but content that SELLS.

Diving into the 3 D’s, I’m breaking down how to create “discoverable” content, sprinkle in some “driver” content, and gradually build your “depth” content as your audience starts to know, like, and trust you more with each new post.

So if it’s more sales you want, it’s more sales you’ll get… One post at a time.

Ready to level up your content game, badass?

--------------------

Tag me in your Instagram Stories @badassempires_ or drop me a DM with your biggest takeaways from this episode. I can’t wait to see all the magic you’re making with what we talked about in today’s episode!

As always, I’d be forever grateful if you could take just a few minutes to rate and review this podcast - so much so, that if you email us a screenshot of your review to hello@badassempires.com, I will send you a juicy freebie that isn’t available anywhere else to say thank you!

Turning a hobby for baking into a wildly successful online empire? Mmmm, sounds delicious 🤤

Today, I talk with Erin, the founder of Cloudy Kitchen - a baking blog that has seen her channel her passion for creating delicious treats, scientific mind, and online marketing genius into a crazy successful business that works even when she doesn't. From baking at home to fill a homesickness void and a desire to have her own thing, she's built a mammoth following across social media that tops 1 Million, and tapped into the ultimate lifestyle business sweet spot of working when, how, and on what she chooses. 

Erin and I go DEEP in this no-holds-barred conversation, covering everything from dealing with online haters to what it takes to create such a magnetic brand. Plus all of the mindset shifts it takes to build and scale a business of this size as a fulltime solopreneur.

 Grab a donut, and let's dive into this tasty chat! 🍩

I’d love your feedback! Send me a message on Instagram @badassempires_ and tell me which episodes you love the most here on Badass Empires so I can keep the good stuff coming!

Connect with Erin from Cloudy Kitchen:

Website: https://cloudykitchen.com/ 

Instagram: https://www.instagram.com/cloudykitchen 

TikTok: https://www.tiktok.com/@cloudykitchen

Although I’ve only been a mum for a short time, I can already see how much my perspective on life, business and “success” has changed.

If I were to have a conversation with past me, I think Rosie from even just 5 years ago would be straight-up shocked to see where I am today and what I've achieved.

Jumping back into business, pumping as I record podcast episodes, being a present mum to my gorgeous little babe and integrating into this new way of living and running my business – it’s a true *pinch me* moment. To me, this is what success feels like.

And in today’s podcast episode, we’re taking a trip down memory lane to look back at my journey in business and see just how far I have come over the years. From being unemployed in 2019 to then making $150k, and then $3 MILLION in just a few years, and now being a mum too… I feel pretty darn successful.

The question is badass, do you?

Come with me in this podcast episode as we talk about what success really means and how you can achieve more of it in not just your business but your life too.

--------------------

Did you love this episode? I would love & appreciate you forever if you could share your thoughts and biggest takeaways from this episode on Instagram and tag us @badassempires_ to keep the conversation going.

And as always, I’d be endlessly grateful if you could take just a few minutes to rate and review this podcast - so much so, that if you email us a screenshot of your review to hello@badassempires.com, I will send you a juicy freebie that isn’t available anywhere else to say thank you.

Are you building your online empire but have no idea where your first clients will come from?!

In today’s podcast episode, I’m sharing with you 4 ways to land your first beta clients and get your business moving forward (aka, the ultimate win-win scenario), and how to know when it’s the right time to switch from beta clients to paying clients.

Plus how to stop second-guessing yourself and if you’re using the right strategies to attract those dream clients you’ve been quite literally, dreaming about.

--------------------

I’d love for you to share your thoughts and biggest takeaways from this episode on Instagram and tag us @badassempires_ to keep the conversation going.

And as always, I’d be endlessly grateful if you could take just a few minutes to rate and review this podcast - so much so, that if you email us a screenshot of your review to hello@badassempires.com, I will send you a juicy freebie that isn’t available anywhere else to say thank you.

Are you creating content that you think your ideal clients will love and provide them with a tonne of value AND you’re consistently posting every day on social media but the sales aren’t rollin’ in?

You aren’t signing new clients, you don’t have new enquiries in your inbox, or people aren’t lining up to work with you? My badass, there is a disconnect somewhere in your content machine - but what is it?

While we are purpose-driven businesses that love to make an impact and help people, we do still need clients because, at the end of the day, we’re a business, right?

In today's podcast episode, I’m sharing with you 10 reasons why your content isn’t converting into sales - with a lil bonus tip at the end, how chasing the shiny stuff (vanity metrics, likes, comments, shares) isn’t going to give you the answers, why your hooks aint hookin’, and how to create content that sells without trying to actually “sell”.

For even MORE juicy insights into creating content, be sure to listen to my other podcast episodes below:

👑 Content that SELLS: 3 Types of Content You Need to Land Clients

👑 Clocking the Algorithm - 4 Keys to Social Media Growth on ANY Platform

👑 How I Create TWO MONTHS of Instagram Content in Just Two Days

--------------------

I’d love for you to share your thoughts and biggest takeaways from this episode on Instagram and tag us @badassempires_ to keep the conversation going.

And as always, I’d be endlessly grateful if you could take just a few minutes to rate and review this podcast - so much so, that if you email us a screenshot of your review to hello@badassempires.com, I will send you a juicy freebie that isn’t available anywhere else to say thank you.

If you are in the beginning phase of building your online empire or maybe your business has evolved and you’re looking to do things differently, you’ll find yourself asking the question “What business model is the best fit for me right now?”.

Do you become a coach, a consultant, or a course creator selling digital products?

In today’s episode, I’m giving you the unsexy truth of entrepreneurship and what steps you first need to take before deciding on what business model is right for you.

We also delve into why it’s important to master your skillset and craft first before adding complexity, sales strategies for different business models, conversion rates, scaling your business, and how you can actually be a coach, a consultant AND a course creator at the same damn time.

--------------------

Wanna create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine!

Claim your title as Digital CEO with Your First 100k Get Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.

--------------------

I’d love for you to share your thoughts and biggest takeaways from this episode on Instagram and tag us @badassempires_ to keep the conversation going.

And as always, I’d be endlessly grateful if you could take just a few minutes to rate and review this podcast - so much so, that if you email us a screenshot of your review to hello@badassempires.com, I will send you a juicy freebie that isn’t available anywhere else to say thank you!

Hating competition is completely normal and a very human thing.

Feelings of jealousy, fear, imposture syndrome and helplessness come creeping in when we are putting ourselves in the position of comparison.

But here is the thing, in business, competition is actually a really great thing.

It gives you the information that you need to stand out, make your personal brand more unique, level up your services and offerings, market your business, and make some data-informed decisions to separate you from the pack.

When you do this, your people will find you. You will become that visionary, that thought leader and the next big thing in your industry.

Because at the end of the day, no amount of success that your competitors have will take away from the success that you’re able to achieve. Nothing that happens to them or happens for them will take that opportunity away from you. There is enough room for everyone to succeed in their own way.

In today's episode, I‘m going to walk you through how to do your own market analysis and competitor research and look for ways that you can leverage it to stand out from your competition to fuel your business, not detract from it. You’ll also learn to overcome mindset blocks, and self-doubt and find your niche.

--------------------

Wanna create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine!

Claim your title as Digital CEO with Your First 100k Get Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.

--------------------

I’d love for you to share your thoughts and biggest takeaways from this episode on Instagram and tag us @badassempires_ to keep the conversation going.

And as always, I’d be endlessly grateful if you could take just a few minutes to rate and review this podcast - so much so, that if you email us a screenshot of your review to hello@badassempires.com, I will send you a juicy freebie that isn’t available anywhere else to say thank you!

Let me start by saying… I love money.

I love talking about money, I love being transparent about money, and I love helping other badasses to make money while running a purpose-led business.

For most people, talking about money feels so foreign to them because, for some reason or another, it has become this rude and taboo thing to bring up. I cannot disagree with this more.

It gives us the freedom to live the life we dream about and adds more fuel to our mission to help others and make a difference. Money is just a tool but if more money is in the hands of good people then good things happen.

This is why I’m so passionate about being SUPER transparent about my revenue streams and income, and what those figures look like to give you a better understanding of how you can also make this happen in your badass empire.

In today’s episode, I give you a peek behind the scenes of my 10+ revenue streams so you can decide which ones (if not all!) you’d like to try in your own online business and give you a dose of *money-making* inspiration.

--------------------

Wanna create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine!

Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.

--------------------

I’d love for you to share your thoughts and biggest takeaways from this episode on Instagram and tag us @badassempires_ to keep the conversation going.

And as always, I’d be endlessly grateful if you could take just a few minutes to rate and review this podcast - so much so, that if you email us a screenshot of your review to hello@badassempires.com, I will send you a juicy freebie that isn’t available anywhere else to say thank you!

If content creation doesn’t come naturally to you, if you keep getting stuck on the hampster wheel of procrastination, if perfectionism and overthinking are getting in your way of showing up, if you care too much about what other people think, or if you struggle to see yourself as someone who can build a personal brand-based business…

Then badass, we need to chat.

Becoming a content creator is the most valuable skill you can build as it will serve you forever in your business, not just on social media.

It can feel terrifying to put yourself out there. Trust me, I get it! My first YouTube video was 15 minutes long and took me 3 hours to record! I was too wrapped up in how I looked, how I sounded and what people were going to think of me.

Now, I LOVE creating content and although sometimes it still feels eerie, I do it anyway and it always pays off.

In this episode, I share with you practical tips and mindset shifts to overcome the fear of creating content and showing up on socials and how to give less f*cks about what other people think.

P.S. Prepare yourself for a little tough love (in the nicest way possible).

--------------------

Wanna create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine!

Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.

--------------------

I’d love for you to share your thoughts and biggest takeaways from this episode on Instagram and tag us @badassempires_ to keep the conversation going.

And as always, I’d be endlessly grateful if you could take just a few minutes to rate and review this podcast - so much so, that if you email us a screenshot of your review to hello@badassempires.com, I will send you a juicy freebie that isn’t available anywhere else to say thank you!

Today, we’re getting tactical.

I’m not talking about “tactical” in the sense of content creation, goal setting or high-level visionary and thought leadership strategies.

But in how you can optimise your Instagram profile so more of your dream clients can find you, follow you and work with you and in turn, help more people and take your passion-fuelled business to a whole other level.

In today's episode, I’m going to run you through 10 fundamentals when setting up (or jazzing up) your Instagram account from choosing the right profile picture, crafting the perfect handle and bio, how to best showcase your highlights, settings you might not know exist, hashtags, and even my honest opinion on Meta verification.

Let’s optimise your Instagram profile for success and nudge people from only consuming your content to becoming a follower and an audience member of yours.

--------------------

Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine!

Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.

--------------------

I’d love for you to share your thoughts and biggest takeaways from this episode on Instagram and tag us @badassempires_ to keep the conversation going.

And as always, I’d be endlessly grateful if you could take just a few minutes to rate and review this podcast - so much so, that if you email us a screenshot of your review to hello@badassempires.com, I will send you a juicy freebie that isn’t available anywhere else to say thank you!

Relying solely on social media platforms like Instagram to reach your audience and market your business isn't a rock-solid strategy. Why? Because you don't control those platforms. If they shut down or something happens to your account, how would you stay connected with your audience?

That's where email marketing comes in. By building your email list, you have direct access to your audience, and you control how you communicate with them. And today, we’re talking about one of the most powerful tools in your email marketing ecosystem: your welcome sequence.

This fully automated process introduces new subscribers to you and your brand, helping them understand who you are, what you offer, and how you can help them.

This is your beginner’s guide to writing your very own welcome sequence that will do the groundwork for you in nurturing your audience, building trust and landing you clients!

--------------------

Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine!

Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.

--------------------

I’d love for you to share your thoughts and biggest takeaways from this episode on Instagram and tag us @badassempires_ to keep the conversation going.

And as always, I’d be endlessly grateful if you could take just a few minutes to rate and review this podcast - so much so, that if you email us a screenshot of your review to hello@badassempires.com, I will send you a juicy freebie that isn’t available anywhere else to say thank you!

Did you know you can still make BIG money with a small audience online?

It’s easy to look at other businesses' follower counts on socials with comparisonitis and think, “Geez, if I want to hit my monthly income goals, I’m going to need more followers like them!.”

The thing is, these businesses have most likely been in the game for some time and have built their following after YEARS of connecting and engaging with their audience, sharing really valuable content, evolving their offerings, and spending lots of time and money to get their business to that point.

But we don’t all start there.

The truth to the matter is that small, engaged audiences can be equally, if not MORE potent when building a business.

I know this from personal experience. In the first 8 months of Badass Careers, I was making 30k months with a very small audience because I understood that…

It’s not the size that matters, it’s about engaged followers (who are real human beings!) who feel nurtured by you, aligned with you and your offerings, and know that you’re the person to help them get from point A to point Z.

In today’s episode, I talk you through the steps of how you can make BIG consistent money while working with your dream clients with a small following online.

We chat about misconceptions around audience size and revenue, how to determine your revenue goals, understanding client needs and crafting an irresistible offer that aligns with market demand, and conversion power through community building.

--------------------

Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine!

Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.

--------------------

I’d love for you to share your thoughts and biggest takeaways from this episode on Instagram and tag us @badassempires_ to keep the conversation going.

And as always, I’d be endlessly grateful if you could take just a few minutes to rate and review this podcast - so much so, that if you email us a screenshot of your review to hello@badassempires.com, I will send you a juicy freebie that isn’t available anywhere else to say thank you!

Today, we’re talking about MONEY!

Forget the boring, outdated business advice – this is all about building your badass empire online, where profit margins are HIGH, startup costs are LOW, and the rules are yours to break.

We delving into:

👑 How to maximise profit margins without selling your soul (or taking on a bunch of debt)

👑 The different stages of business growth, from side hustler to solopreneur, CEO, and founder – and what profit margins look like at each stage

👑 Why online business is a TOTAL game-changer, shattering all those tired cliches about how business should feel

👑 How to scale your business, hire the right people, and STILL keep a high-profit lifestyle

If you’re in the game of packaging your knowledge and expertise to help others, you’re going to love this one.

And of course, I’m giving you all the behind-the-scenes numbers, from what to expect at each growth stage to how I’m navigating my own journey this year. We’re talking real talk, real numbers, and real strategies to help you build a business that funds your dream life without burning out.

--------------------

Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine!

Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.

--------------------

I’d love for you to share your thoughts and biggest takeaways from this episode on Instagram and tag us @badassempires_ to keep the conversation going.

And as always, I’d be endlessly grateful if you could take just a few minutes to rate and review this podcast - so much so, that if you email us a screenshot of your review to hello@badassempires.com, I will send you a juicy freebie that isn’t available anywhere else to say thank you!

Are you ready to break through to those exclusive 10K months everyone’s talking about?

Yeah, I know, it’s the number that makes every coach and creator swoon - but why is it always 10K?

Whether your magic number is 8K, 12K, or even 18K, the point is, you're on the brink of building a sustainable income that lets you say, "Screw the 9-to-5, I'm running my own damn show."

In today’s episode, I’m taking you BTS of my first 10K month (spoiler alert: I actually hit $28K a month after only 8 months in business!).

I also share with you the big mistakes that kept me stuck, why having ONE signature offer is the secret to scaling quickly and with less resistance, and how to stop wasting time on flashy distractions (you don’t need a website, fancy PDFs, or a million lead magnets - trust me!).

And I’m sharing with you my best tips for hitting those 10K months ASAP in your own business by focusing on what truly matters, from mastering your content game to serving clients in a way that’s efficient, profitable, and, of course, badass.

--------------------

Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine!

Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.

--------------------

I’d love for you to share your thoughts and biggest takeaways from this episode on Instagram and tag us @badassempires_ to keep the conversation going.

And as always, I’d be endlessly grateful if you could take just a few minutes to rate and review this podcast - so much so, that if you email us a screenshot of your review to hello@badassempires.com, I will send you a juicy freebie that isn’t available anywhere else to say thank you!

Today, I'm breaking down exactly how I make 15-30K per month while working just 12 hours a week.

Yep, you heard that right. But before you roll your eyes thinking this is another “work three seconds a day and become a millionaire” spiel, let’s get real.

This isn't some scammy internet fairy tale - it's all about mastering your business model, focusing on what matters, and playing the long game. And while I’ve built this flexibility into my life now, it’s been a journey to get here.

In today's episode, I’m giving you the inside scoop on what it really takes to build a sustainable, profitable, and flexible business model - one that could let you work less and earn more, but only after mastering the fundamentals and putting in the work.

--------------------

Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine!

Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.

--------------------

I’d love for you to share your thoughts and biggest takeaways from this episode on Instagram and tag us @badassempires_ to keep the conversation going.

And as always, I’d be endlessly grateful if you could take just a few minutes to rate and review this podcast - so much so, that if you email us a screenshot of your review to hello@badassempires.com, I will send you a juicy freebie that isn’t available anywhere else to say thank you!

You’ve probably heard the stat that 90% of businesses fail, right?

Well, not to brag (okay, maybe a little), but I’ve got a 100% success rate across my three businesses, and in this episode, I’m breaking down exactly why that is.

From my YouTube channel to Badass Careers to Badass Empires, which is already on track to be my second 7-figure business, I’ve cracked the code on what it takes to succeed. And guess what? It’s simpler than you think.

In this episode, we’re talking about why the online business model is EVERYTHING, the power of purpose, why keeping it simple is key, and designing a life with location independence and financial freedom - I made it a non-negotiable for my businesses to succeed.

--------------------

Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine!

Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.

--------------------

I’d love for you to share your thoughts and biggest takeaways from this episode on Instagram and tag us @badassempires_ to keep the conversation going.

And as always, I’d be endlessly grateful if you could take just a few minutes to rate and review this podcast - so much so, that if you email us a screenshot of your review to hello@badassempires.com, I will send you a juicy freebie that isn’t available anywhere else to say thank you!

When it comes to premium pricing, the question of *how* to justify charging more while competitors offer cheaper products can be daunting. Trust me, I get it!

But premium pricing isn’t just about the numbers - it’s about positioning and the beauty of that is that YOU get to decide where you want to position yourself in the market.

In this episode, I’ll share with you how to confidently price your premium offers, overcome the fear of being "too expensive" and the key strategies to communicate the value behind your high-ticket services.

We also touch on the benefits of premium pricing, from creating stronger connections and accountability with clients to delivering life-changing transformations.

If you've ever wondered if your prices are hitting the mark, this episode will give you the confidence boost and clarity you need to charge what you're worth.

--------------------

Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine!

Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.

--------------------

I’d love for you to share your thoughts and biggest takeaways from this episode on Instagram and tag us @badassempires_ to keep the conversation going.

And as always, I’d be endlessly grateful if you could take just a few minutes to rate and review this podcast - so much so, that if you email us a screenshot of your review to hello@badassempires.com, I will send you a juicy freebie that isn’t available anywhere else to say thank you!

So many of us get the travel bug at some point in our lives - but how many of us translate that into not one, but TWO thriving digital empires?!

That’s exactly what today’s guest has done.

Jessica Dante (Jess!) is the founder of Love and London, a digital media brand that helps London tourists to avoid the overhyped and overdone, and to explore the city like the locals do. Love and London has gone from Jess filming some basic but helpful YouTube videos for tourists to being one of the leading digital platforms for London trip planning, reaching over 5 million people every month, plus a new sister brand: Love and Paris.

Jess is also considered an expert in the travel sector, and has been featured by notable publications like Newsweek, Sky News, Telegraph, and Business Insider.

With a mammoth following of hundreds of thousands, Jess has been in the game for almost a decade, and her insane sticking power means she has some incredible insights to share about what it takes to make this whole online business thing work (lucky us!). Including how she stayed successful when the entire tourism industry shut down overnight during the pandemic.

Jess and I go deep in this no-holds-barred conversation - it’s full of absolute gold that everyone will get something out of!

🌎 Special offer for Badass Empires listeners: get 10% off Love and London Digital Travel Guides using code ROSIE10

Connect with Jess

Websites: https://loveandlondon.com/ | https://loveandparis.co/

Instagram: https://www.instagram.com/loveandlondon/

--------------------

Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine!

Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.

--------------------

I’d love for you to share your thoughts and biggest takeaways from this episode on Instagram and tag us @badassempires_ to keep the conversation going.

And as always, I’d be endlessly grateful if you could take just a few minutes to rate and review this podcast - so much so, that if you email us a screenshot of your review to hello@badassempires.com, I will send you a juicy freebie that isn’t available anywhere else to say thank you!

Ever feel that pull to quit the 9-5 and go all in on your dreams, but not sure when it’s “the right time”?

In this episode, I’m spilling the details of my own leap from a six-figure corporate role at L’Oréal to building Badass Careers from scratch with no backup plan.

I’ll walk you through my exact process, how I managed the risk and the creative ways I kept financially afloat in those uncertain early days. From making that scary decision to start fresh in New Zealand, to learning how to make it work, I’ll share the hard-won insights I wish I’d known sooner. You’ll hear about the highs, the doubts, and the reality of building a personal brand that snowballs into financial freedom.

Plus, I break down the key signals to look for in your own journey - how much savings to have, when to start your exit plan, and the importance of testing your market before you dive in.

If you’re asking yourself, “Is it my time to make the leap?”, this episode is for you.

--------------------

Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine!

Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.

--------------------

I’d love for you to share your thoughts and biggest takeaways from this episode on Instagram and tag us @badassempires_ to keep the conversation going.

And as always, I’d be endlessly grateful if you could take just a few minutes to rate and review this podcast - so much so, that if you email us a screenshot of your review to hello@badassempires.com, I will send you a juicy freebie that isn’t available anywhere else to say thank you!

Ever wonder if you’ve got a million-dollar business idea hiding inside you? Spoiler alert: You do, and it doesn’t take a fancy degree to make it happen.

In this episode, I’m breaking down how anyone (yes, YOU) can turn their everyday skills and life experiences into a wildly successful business.

Whether you’re teaching couples how to plan a wedding on a budget or helping parents meal prep for picky eaters, your unique knowledge has value. Forget about qualifications - what matters is the passion and insight you bring to the table.

The truth is, the only thing standing between you and that "silly money" is recognising your potential and putting it to work. Once you choose a skill that lights you up, it’s all about sharing that value, building an engaged audience, and offering something irresistible.

Your million-dollar idea is already in you - now it’s time to bring it to life.

--------------------

Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine!

Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.

--------------------

LET’S CONNECT

📷 Find me on Instagram @badassempires_

🌐 Check out my website

--------------------

SHARE THE LOVE

💜 Leave a review on Apple Podcasts

💜 Leave a rating or comment on Spotify

Email us a screenshot of your review to hello@badassempires.com and I will send you a juicy freebie that isn’t available anywhere else to say thank you!

Ever feel like you're running on fumes while chasing your business empire dreams? Or maybe you're that superhero juggling a 9-5 and caring for a family while building your empire on the side (hello, 3am emails!). But what if I told you that there’s a better way?

In this episode, we're diving into why burnout happens (specifically in early-stage entrepreneurship) and, more importantly, how to avoid it. We're breaking down the real difference between being productively busy and dangerously overwhelmed, plus sharing game-changing strategies to protect your energy while still crushing your goals.

We're getting real about energy management (not just time management!), exploring how to protect your physical, emotional, and cognitive energy while building your dream business. Whether you're side-hustling or going all-in, you'll learn practical strategies to work smarter, not harder because building an empire shouldn't mean burning yourself out in the process!

--------------------

Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine!

Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.

--------------------

LET’S CONNECT

📷 Find me on Instagram @badassempires_

🌐 Check out my website

--------------------

SHARE THE LOVE

💜 Leave a review on Apple Podcasts

💜 Leave a rating or comment on Spotify

Email us a screenshot of your review to hello@badassempires.com and I will send you a juicy freebie that isn’t available anywhere else to say thank you!

Ever find yourself at 3 AM, scribbling business names on Post-its or feeling so stuck that you've resorted to random word generators for inspiration?

Your business name should be more than just vibes - it needs to be clear, and memorable, and tell people what you do. It should make you feel powerful while actually serving a purpose.

In this episode, we're breaking down the art of naming your business - from rookie mistakes to creating something truly badass. Get ready for proven frameworks, real examples, and my signature "smoosh method" for crafting a name that perfectly captures your vision!

We'll throw your keywords, audience speak, and industry lingo into a creative blender to whip up a business name that's uniquely, authentically YOU.

--------------------

Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine!

Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.

--------------------

LET’S CONNECT

📷 Find me on Instagram @badassempires_

🌐 Check out my website

--------------------

SHARE THE LOVE

💜 Leave a review on Apple Podcasts

💜 Leave a rating or comment on Spotify

Email us a screenshot of your review to hello@badassempires.com and I will send you a juicy freebie that isn’t available anywhere else to say thank you!

Today's episode is a special one - I'm sharing how I built two multi-figure businesses while navigating ADHD, complete with the systems and strategies that *actually* worked for me (and why so many of us with ADHD are drawn to entrepreneurship in the first place!).

Here's the honest truth: ADHD isn't just about losing your keys or getting distracted by TikTok. We're talking about a brain that's playing eight radio stations at once while sending you random "missions" that feel more urgent than your actual work. It's exactly why entrepreneurship calls to us - we get to create our own rules, work with our natural rhythms, and build something around what lights us up.

When you build a business around your strengths instead of fighting your brain's unique wiring, magic happens. Whether it's turning your hyperfocus into a superpower or using your creative problem-solving to innovate, it's about leveraging who you are, not who you "should" be.

It's about creating systems that work for YOUR brain, not copying some random YouTuber's morning routine. From scheduling your week in theme days to having a dopamine menu that makes admin tasks actually doable - we're breaking down how to run an empire your way. Because entrepreneurship isn't about fitting into the standard mould, it's about breaking it and creating something better.

--------------------

Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine!

Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.

--------------------

LET’S CONNECT

📷 Find me on Instagram @badassempires_

🌐 Check out my website

--------------------

SHARE THE LOVE

💜 Leave a review on Apple Podcasts

💜 Leave a rating or comment on Spotify

Email us a screenshot of your review to hello@badassempires.com and I will send you a juicy freebie that isn’t available anywhere else to say thank you!

Ever wondered why some coaches are crushing it with million-dollar empires while others (equally talented and passionate) are stuck in the struggle? It's not about fancy degrees, secret strategies, or being "chosen" - it's about who you're willing to become!

In this spicy episode, we're diving into the seven game-changing differences between coaches who make bank and those who stay broke. From mastering the art of massive action to ditching perfectionism (because perfectionists don't get paid!), we're breaking down exactly what separates the million-dollar coaches from the rest of the pack. And trust me, it's probably not what you think!

Learn the mindset shifts that actually move the needle, why obsessing over Instagram hashtags is a waste of energy, and how to build a purpose-driven coaching empire that's both profitable AND fulfilling. Because let's be real - you didn't start this journey to stay small, and your mission deserves to make millions while living your dream life and helping people.

--------------------

Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine!

Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.

--------------------

LET’S CONNECT

📷 Find me on Instagram @badassempires_

🌐 Check out my website

--------------------

SHARE THE LOVE

💜 Leave a review on Apple Podcasts

💜 Leave a rating or comment on Spotify

Email us a screenshot of your review to hello@badassempires.com and I will send you a juicy freebie that isn’t available anywhere else to say thank you!

200K in revenue, less than 1,000 followers and no website. Sounds a bit sketchy, right? But what if I told you that’s actually what happened to me and it’s completely possible for you too!

While everyone's obsessing over follower counts, I've discovered something way more powerful - the art of building genuine connections with your true fans. I'm talking about those incredible humans who don't just follow you, but truly believe in your mission.

When I completely switched niches (not once, but three times!), it wasn't my hundred-thousand-strong audience that mattered. It was those few hundred ride-or-die supporters who trusted me enough to join the next chapter.

In this episode, I’m breaking down how I built success and reached 200k through beta clients, word-of-mouth, and genuine relationships. From taking those extra moments to truly understand your people's needs, stop chasing vanity metrics, and start focusing on what actually matters - creating trust, delivering results, and building a brand that stands for something.

--------------------

Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine!

Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.

--------------------

LET’S CONNECT

📷 Find me on Instagram @badassempires_

🌐 Check out my website

--------------------

SHARE THE LOVE

💜 Leave a review on Apple Podcasts

💜 Leave a rating or comment on Spotify

Email us a screenshot of your review to hello@badassempires.com and I will send you a juicy freebie that isn’t available anywhere else to say thank you!

Ever catch yourself self-sabotaging right when things start going well in your business? Or feeling weirdly guilty about charging premium prices? The truth is that sometimes it's not the fear of failure holding us back - it's actually the fear of success!

Today, we're exploring our complicated relationship with money and success, especially as entrepreneurs. We're uncovering why our brains might actually push away the very things we say we want, and how this sneaky fear of success shows up in everything from pricing our services to sharing our wins.

From evolutionary psychology to modern-day money mindset, we're breaking down why being "different" feels so scary to our primitive brains (even when that difference means crushing it in business!).

Get ready for some serious truth bombs about what's really holding you back from your next level, plus practical strategies for navigating success without losing yourself or your relationships along the way.

--------------------

Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine!

Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.

--------------------

LET’S CONNECT

📷 Find me on Instagram @badassempires_

🌐 Check out my website

--------------------

SHARE THE LOVE

💜 Leave a review on Apple Podcasts

💜 Leave a rating or comment on Spotify

Email us a screenshot of your review to hello@badassempires.com and I will send you a juicy freebie that isn’t available anywhere else to say thank you!

Want to know the difference between entrepreneurs who dream big and those who actually make it happen? It's not about creating prettier vision boards or manifesting harder - it's about turning those dreamy "what-ifs" into actionable plans that light you up so much, you can't help but make them reality.

In this episode, I'm breaking down my exact process for creating (and crushing!) those big, badass business visions. No fluff, just real strategies to turn your million-dollar dreams into actionable steps. We're talking pie-of-life planning, quarterly breakdowns, and the exact tools I use to stay on track.

This is your playbook for making 2025 the year everything changes. Because building an empire isn't about dreaming bigger, it's about planning smarter.

--------------------

Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine!

Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.

--------------------

LET’S CONNECT

📷 Find me on Instagram @badassempires_

🌐 Check out my website

--------------------

SHARE THE LOVE

💜 Leave a review on Apple Podcasts

💜 Leave a rating or comment on Spotify

Email us a screenshot of your review to hello@badassempires.com and I will send you a juicy freebie that isn’t available anywhere else to say thank you!

Let me take you behind the scenes of an incredible lazy launch that brought in $124K! A new mum heading to France decided to launch her group program in the simplest way possible - just a sales page, video walkthrough, and few strategic emails.

In this episode, you'll discover how to build a pre-launch strategy that creates buzz without burning out, craft clear messaging that converts without endless content creation, and understand price anchoring between your offers. Plus, the psychology of four crucial questions every launch needs to answer - all from someone who built a 7-figure business before becoming a business coach.

This episode is perfect for anyone wanting to run successful launches without the usual complexity. You'll walk away understanding how to make your next launch both profitable and manageable, whether you go all out or keep it super simple!

--------------------

Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine!

Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.

--------------------

LET’S CONNECT

📷 Find me on Instagram @badassempires_

🌐 Check out my website

--------------------

SHARE THE LOVE

💜 Leave a review on Apple Podcasts

💜 Leave a rating or comment on Spotify

Email us a screenshot of your review to hello@badassempires.com and I will send you a juicy freebie that isn’t available anywhere else to say thank you!

Right, let's talk about the massive shifts happening in the content world in 2025.

While everyone's banging on about AI revolutionising content creation, they're missing the real transformation unfolding right in front of us - one that's bringing authentic human connection back into the spotlight in ways we never imagined.

In this episode, I'm breaking down three game-changing shifts that are transforming content creation in 2025: the resurgence of storytelling in a world of AI-generated content, the power of laser-focused specificity in reaching your ideal audience, and how values-driven communities are becoming the new currency in online spaces.

You'll learn exactly how to weave compelling stories that cut through the AI noise, speak directly to your dream clients with crystal-clear specificity, and build a community that stands for something bigger than just likes and follows. I'm sharing real examples, frameworks you can implement straight away, and the psychology behind why these approaches work so brilliantly.

Let's transform your content strategy from generic AI-generated tips into magnetic, human-centred storytelling that actually converts. Whether you're feeling overwhelmed by the rapid changes in content creation or keen to leverage these shifts, this episode will give you the roadmap to stand out in 2025's evolving digital landscape.

P.S. I'm taking requests for future episode topics and I'd love to hear what you want to learn next! Send me a DM over on IG or via email at the links below.

--------------------

Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine!

Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.

--------------------

LET’S CONNECT

📷 Find me on Instagram @badassempires_

🌐 Check out my website

--------------------

SHARE THE LOVE

💜 Leave a review on Apple Podcasts

💜 Leave a rating or comment on Spotify

Email us a screenshot of your review to hello@badassempires.com and I will send you a juicy freebie that isn’t available anywhere else to say thank you!

Ever noticed how we're all sold this one-size-fits-all path to success? You know the one - study hard, climb the corporate ladder, and maybe, just maybe, you'll get to enjoy life when you're 65. But what if there was another way?

In this episode, you'll discover why traditional career paths might be limiting your potential, how to pick the right business model for true financial freedom, and the exact calculations needed to determine your "work optional" number. Plus, you'll learn about the four main markets in the creator economy.

This episode is perfect for anyone questioning the traditional retirement model and wanting to create wealth on their own terms. Whether you're just starting out or already building your empire, you'll walk away understanding how to turn your expertise into a profitable business that could make work totally optional by your 40s!

👑 Ready to build your empire? Something epic is coming for Empire Era waitlist members - and it's the last chance ever to get this special opportunity. Jump on the waitlist now HERE. Your future self will thank you!

--------------------

Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine!

Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.

--------------------

LET’S CONNECT

📷 Find me on Instagram @badassempires_

🌐 Check out my website

--------------------

SHARE THE LOVE

💜 Leave a review on Apple Podcasts

💜 Leave a rating or comment on Spotify

Email us a screenshot of your review to hello@badassempires.com and I will send you a juicy freebie that isn’t available anywhere else to say thank you!

Let's turn that brilliant brain of yours into a thriving online business in just 6 months - even while juggling that corporate 9-5 life. No fancy MBA required, just a proven roadmap and your determination to make it happen!

In this episode, we break down the exact step-by-step process to transform your expertise into a business you love, without waiting decades to live the life you dream about. From finding your perfect niche to landing those first dream clients, you'll discover how to make this career pivot with confidence (and yes, while keeping your sanity intact).

You'll learn the complete six-month journey from zero to launch, broken down into five key phases:

👑 Building your business vision and finding your profitable niche

👑 Developing your empathy marketing foundations and offer creation

👑 Creating your automated trust-building funnel

👑 Implementing your content strategy and building your audience

👑 Planning and executing your first successful launch

This episode is perfect for anyone who knows they're meant for more than the corporate ladder. Whether you're just starting to dream about entrepreneurship or already side hustling your way to freedom, you'll walk away with a clear roadmap to make your creator dreams a reality!

Something epic is coming! The Empire Era waitlist is opening soon, with a special opportunity exclusively for waitlist members. You can sign up to the waitlist HERE.

--------------------

Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine!

Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.

--------------------

LET’S CONNECT

📷 Find me on Instagram @badassempires_

🌐 Check out my website

--------------------

SHARE THE LOVE

💜 Leave a review on Apple Podcasts

💜 Leave a rating or comment on Spotify

Email us a screenshot of your review to hello@badassempires.com and I will send you a juicy freebie that isn’t available anywhere else to say thank you!