Explore every episode of BAD Marketing Podcast with Eddie Maalouf
Dive into the complete episode list for BAD Marketing Podcast with Eddie Maalouf. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Pub. Date
Title
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27 Dec 2021
13: Shark Tank WANTED HIM?! - George Yu
01:59:46
Our guest today is George Yu, an Inventor, Entrepreneur, Real Estate Investor, and Pilot. This episode breaks down his perception of money and how he was able to use it to propel himself forward through business endeavors, inventions, Shark Tank and now real estate. George provides such valuable insight and knowledge from his experiences they even hint to a part 2 of the podcast.
TIMESTAMPS: 00:00 - Intro 02:58 - George's Past 11:45 - How George was raised to look at money 15:48 - When Eddie's mindset towards money changed 17:22 - Unlearning what we have been taught 21:28 - Working at CiCi's to save money 22:57 - George moved out when he was 16 24:26 - After seeing both sides where do you fall 27:11 - Spending money on food 31:24 - Get your kid to be independent ASAP 32:36 - George’s college experience 34:20 - George invested into stocks 37:11 - George transferred to UGA 41:38 - He dropped out 42:59 - Parents relationship with their kids 47:23 - Copping on his own & flying 51:06 - Eddie couldn't sit at his own wedding 55:00 - The Wind Pouch 59:26 - Shark Tank 01:07:48 - Eddie's asking price 01:10:45 - After the Wind Pouch 01:13:43 - George's Past 01:16:35 - Real-Estate 01:22:40 - What is a CAP rate? 01:27:09 - Following the crowd 01:30:00 - The world is changing 01:35:03 - When Covid hit 01:35:58 - Rent like Google 01:41:16 - Waste and reuse 01:43:27 - Further advice & Part 2? 01:59:49 - George’s fortune cookie
8: They sold $1M in ONE DAY - Akram Abdallah & Ahmad Abdallah
01:24:36
Ahmad Abdallah & Akram Abdallah (Founder of NOMINAL, personalized Arabic jewelry) share the story of how the company was started and how they have grown their business successfully. CHECK OUT NOMINAL: https://nominalx.com/ FOLLOW AHMAD: https://www.instagram.com/ahmads.story/
TIMESTAMPS: 00:00 - Intro 02:55 - Akram’s Background 09:00 - Is College a good investment? 09:27 - Nominal’s Biggest weekend in sales 10:30 - Akram and Ahmad meet on Runescape 13:56 - Was College a positive ROI? 18:31 - Eddie’s college strategy 31:21 - How Nominal started 35:01 - Scaling to 7 figures in a weekend during COVID 46:09 - The craziest sale in Nominal history 55:03 - Challenges that Nominal runs into 01:01:37 - Take lessons from previous work into your new job 01:03:55 - Why Dutch Bros is the best place to work as a teenager 01:08:01 - Why the younger generations are more understanding 01:14:15 - Amazon lost $5 billion doing this for their customers 01:18:15 - The future of Nominal
48: Making Millions on Social Media - Justin Phillips
00:50:22
Justin Phillips (Founder The Last eCom Co) shares his journey to making MILLIONS on Social Media, from starting a HBCU clothing brand, to creating Organic Content, to his perspective on investing in information.
His passion for teaching and marketing has resulted in him running several successful 6 and 7-figure brands as well as consulting brands of the same size and larger. He is an absolute beast in sales, marketing, and the mastery of Ecom. His marketing strategies have been seen in major campaigns and partnerships with NBA, Shopify, NBA2k, and a ton of other multi billion-dollar brands.
Aside from his dedication to giving back, Justin is an avid reader and finds joy in expanding his own knowledge base so that he can share the wealth with others. His passion for reading has undoubtedly contributed to his vast understanding of entrepreneurship and his ability to inspire and educate others.
00:00 - Intro 01:30 - Podcast Start 3:26 - How he started his HBCU Clothing Brand 6:09 - Influencer Marketing 13:30 - Selling the Brand 14:40 - Gaining Followers on Social Media 16:58 - Organic vs Paid Ads 18:14 - Instagram Shoutouts 27:07 - How he runs his Webinars/ Coaching calls 34:17 - How Justin tries to be Profitable 36:30 - His Goal with Coaching 37:08 - Where his Mindset came from 41:01 - Advice to Start your own Business 42:48 - Investing in Information 48:30 - Fortune Cookie Advice
We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com
FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://www.badmarketing.com/ Join Our Team: https://4media.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@4media.marketing
EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ Youtube: https://www.youtube.com/@eddiemaalouf
26 Aug 2022
28: Working for Grant Cardone to Building 7-Figure Personal & eCom Brands - Robert J. Miller
01:43:15
Robert J. Miller (co-founder of ARC, cryptocurrency investor) is a digital entrepreneur that has grown many ecom and personal brands to multiple 7-figures and above. He has worked under Grant Cardone, run 2 digital advertising agencies, built a cryptocurrency hedge fund, and has generated over $50M in online revenue for over 200 brands. Now, he runs ARC (Automated Retail Commerce), a business development firm to provide investors direct exposure to ecommerce and is the Co-Founder of Creator Ads helping personal brands grow and scale with social media campaigns, systems, and funnels.
In this episode, Robert talks about what it was like working for Grant Cardone, why he is so passionate about digital entrepreneurship, what it takes to run successful campaigns for ecom and personal brands, and why cryptocurrency is here to stay.
TIMESTAMPS: 0:00 - Intro 1:35 - Podcast Start 3:58 - Who is Robert J. Miller? 7:37 - How Robert Built Authority 9:08 - Inside info and growth of ARC 12:36 - Biggest lessons Robert has learned 15:43 - Why Education is so important 16:46 - Why Civil War Classes are Useless 17:48 - Eddie’s call on Interest Prices 22:22 - What is Financial Arbitrage? 24:30 - What happened with $LUNA? 30:05 - Eddie’s Advice to his Crypto Boys 32:45 - What happened with Celcius? 35:01 - How big is Apple’s AirPods business? 37:03 - Why Robert stopped working for Grant Cardone 40:22 - Working 40 hour Work Weeks isn’t Hard 41:50 - Why Robert stopped working for Grant Cardone (cont) 44:11 - The importance of investing in courses 48:21 - Why Robert pivoted from the agency space 52:16 - Was there a lag in income to support his team? 59:52 - Why all assets become liabilities 1:01:53 - The Skill of Scaling an Agency 1:02:40 - Where Robert sees the marketplace selling 1:12:57 - Bitcoin buy signals 1:18:06 - Ethereum vs Bitcoin 1:20:50 - 106x Return in College 1:22:40 - Eddie Mining Ethereum before it blew up 1:24:33 - What is Robert’s long term belief on Bitcoin? 1:27:53 - Robert’s Crazy Bitcoin Story 1:33:35 - Robert’s Fortune Cookie Advice 1:37:57 - How to Gain Emotional Intelligence 1:41:07 - Where to follow Robert
7: “If you’re not ALL IN, you should quit” - Joel Kaplan & JR Rivas
01:54:44
Joel Kaplan & JR Rivas (Atlas Digital, Seven Figure Agency, Rise Real Estate) share their stories of entrepreneurship, starting from humble beginnings, and how they founded multiple seven and eight figure brands. TIMESTAMPS: 0:00 - Intro 06:14 - Why JR became an Entrepreneur 11:18 - How JR started a tax business at 18 years old 26:20 - How JR met Joel 31:00 - Why Eddie is so good at teaching 33:11 - Joel and JR’s real estate Goals and core values 39:05 - Taking Loans as investment 41:28 - Joel’s journey started with insecurities 45:54 - How Joel got his Entrepreneurial itch 50:21 - How a Bee Sting changed Joel’s childhood 53:20 - Joel’s DJ business 54:39 - Joel’s Software company 1:00:35 - How Joel started his marketing agency 1:03:14 - Why marketing seems so sexy 1:07:45 - Why Joel doesn’t need validation anymore 1:12:55 - Eddie used to live in a waterpark in Lebanon 1:18:57 - Why JR loves real estate 1:22:01 - How COVID shifted the whole world 1:25:03 - How fear plays into Supply and Demand 1:36:25 - Why investing in your team is so important 1:41:32 - 50% of people aren’t who they say they are FOLLOW JOEL: Instagram:https://www.instagram.com/officialjoelkaplan/ Facebook:https://www.facebook.com/joelkaplan YouTube: https://www.youtube.com/channel/UCxV_DtAUhJS-XdsalMUCJoQ Agency Lab:https://www.agencylab.io/ All other links:https://linktr.ee/joelkaplan FOLLOW JR: Instagram:https://www.instagram.com/thejrrivas/ Facebook:https://www.facebook.com/JRLeverage YouTube:https://www.youtube.com/JRRivas Rise Real Estate:https://www.riserealestateholdings.com/ Podcast:https://instantleveragepodcast.com/
12: The Shocking Truth about being an Influencer (500K) - Abhish Desai
01:44:09
Abhish Desai ( @thedesailifestyle ) as he breaks down the truth of being a fitness influencer, payment, brand deals, growth, and the dangers of what he does. Gain extremely valuable insight from all angles of this type of work.
00:00 - Intro 03:35 - Abhish’s early life and law school 06:10 - Finding himself & his start in fitness 08:18 - How he started his Instagram and gained a following 11:26 - What made his content stand out 12:47 - When he started putting in the work to grow and make money 13:28 - Doesn’t even know where his law degree is? 17:21 - Abhish’s new pitch 21:57 - But what about ballet? 24:00 - How the fuck do you make money? 26:55 - The scary part of what he does 38:20 - Who else does he work with? 32:41 - Benefits of working solo 35:36 - Stability of a home 35:58 - How to get started 38:08 - Making decisions based on YOUR cards 40:25 - Platforms and Speed 42:53 - Companies want the highest level of output 45:57 - How big is your email list? 46:38 - What happened to Instagram? 56:23 - The new app to make money on 59:34 - So back to the email list 01:01:42 - Payment or views? 01:02:36 - Best way to get in touch with a brand 01:03:36 - Permanency! 01:09:11 - How an email list would hep 01:11:03 - Andrew and his gifs 01:13:24 - Permanent everything 01:14:09 - What Eddie wants him to do 01:15:01 - Wheels to walking 01:15:59 - Cool email strategy 01:17:20 - Give them free value 01:18:20 - Hustle porn 01:20:37 - When it comes to putting in work 01:24:42 - Neoreach & focusing on his brand 01:28:29 - Global ads pay less 01:30:12 - Seen the repercussions of putting all your eggs in one basket 01:35:30 -Are you getting paid up front? 01:37:41 - How much they paid Morgan Freedman for no views 01:39:51 - One fortune cookie sentence
Our guest today is Los Silva, better known as Los Hustle. With a life spent as an entrepreneur, Los is now running an 8-figure agency and multiple 7-figure sister companies, and has become a world-renowned speaker, thought leader, and marketer. He’s achieved extreme success in the online space working with influencers, entrepreneurs, and SMB’s - helping them scale past multiple 7 and 8-figure marks.
He’s has worked with business owners and companies including Heidi Powell, Thomas DeLauer, Josh Elizetxe, Ryan Moran, Kent Clothier, Justin Colby, Know Foods, The Good Kitchen, Jawzrsize, Raphael Vargas, Steve Weatherford, Ed O'Keefe and many others. His team has earned multiple 7-figure awards and an 8-figure award for their unprecedented success in the online space. However, their purpose isn’t found in achieving awards, but in their passion for building and scaling online businesses and transforming the lives of their clients, partners, and millions of customers around the world. TIMESTAMPS: 02:09 - How Los started hustling on ebay at 20 07:35 - Does Money = Happiness? 12:28 - Building Lasting Business Relationships 20:28 - How Los got his name: Los Hustle 26:18 - Where Los sees his career going 30:38 - Advice to a 20 year old today
44: How To Build An Amazon Ads Agency - Mina Elias
01:34:24
Mina Elias, founder of Trivium Group, joins us this episode to discuss his journey with his previous projects, which eventually led him into making his own Amazon advertising agency.
Mina was born in Egypt and moved to Dubai at a young age. His parents sought better opportunities and a brighter future for their family, and Dubai seemed like the perfect place to find them. Growing up in Dubai, Mina developed a passion for supplements and fitness. He became an expert in the field, leveraging his engineering background to scale his own supplement brand.
As Amazon continues to dominate the e-commerce landscape, the demand for expert Amazon advertising agencies will only grow. Mina has proven to understand the game, and that makes him one of the best to be in the space.
TIMESTAMPS: 0:00 - Podcast Intro 1:33 - Introduction of Mina Elias and his background 2:38 - Starting an Amazon advertising agency 3:22 - The value of consulting and charging for time 10:40 - The benefits and challenges of consulting and managing clients 12:38 - “Trivium Tribe SOLVED This” 15:37 - How Mina started Trivium Group 18:10 - The biggest spenders in Amazon advertising 20:32 - Twitch Ads & Ninja’s Mixer Deal 26:02 - UFC fighters getting paid more on Twitch / UFC vs Boxing 29:26 - Mina's background and move to the United States 30:44 - Building a community based on shared cultural background 32:24 - Eddie’s Lebanese online community in the works 35:22 - The wealth gap and economic disparities in the Middle East 40:03 - The importance of connections and support within the Lebanese community 49:04 - Mina's challenges as an immigrant 1:00:36 - When Mina got into MMA 1:02:10 - Hiring and creating a positive work environment 1:07:31 - The challenges of managing a growing agency 1:14:04 - “Amazon is changing so much…” 1:23:19 - Seeking guidance/advice from mentors & industry experts 1:26:13 - The value of paying for expertise and consulting services 1:28:25 - Wrapping up the conversation + Fortune Cookie Advice
EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/
ANDREW Instagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.com YouTube: https://www.youtube.com/andrewdeitsch Andrew’s Other Podcast: https://www.andrewdeitsch.com/podcast
14 Sep 2023
45: How to go Viral on TikTok & YouTube - Ryan Magin
01:47:55
Ryan Magin (Shortform Content Expert) shares the keys to virality on social media. He has worked with Alex Hormozi, Ryan Pineda, Grant Cardone, and more and he teaches rapid content production skills & how to monetize content through being a personal brand.
Fun Fact about Ryan, is that he is the man who started the “Hormozi Caption Craze” (caption style) and because of his work through that he has built a highly successful editing business.
In the past year, Ryan and his team has created over 1,000 pieces of viral content for people’s personal brands. His approach to video editing has more to do with psychology than anything else, and that concept is the reason his team can create so many captivating viral videos in such a short window of time.
In this episode, Ryan shares his approach to interviewing people, challenges the notion of niche content, and how he goes viral over and over again.
TIMESTAMPS: 00:00 - Intro 01:40 - Podcast Start 2:50 - Paying for a Seat at the Table 9:28 - Who is Ryan Magin? 17:57 - Why Conversation Content Does Better 23:13 - Views vs Followers 25:30 - Attachment to the Person not the Business 28:24 - Value Based Followers vs Bulk Followers 34:10 - Dictating How Videos will be Received 40:31 - Burner Accounts + Podcast Clips 49:03 - Document Style Content 52:00 - The Cost of a Videographer 58:50 - Struggles with Editors 1:09:35 - Team Building/ Gender Differences 1:17:50 - Different Types of Editors 1:20:39 - Ways to get Editing Jobs 1:25:51 - Advice for New Editing Agencies 1:45:27- Ryan’s Fortune Cookie Advice
EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/
ANDREW Instagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.com YouTube: https://www.youtube.com/andrewdeitsch Andrew’s Other Podcast: https://www.andrewdeitsch.com/podcast
24 Jun 2022
25: MASTERS of Gen Z Culture Marketing - Shep Ogden & Bailey Grady
01:27:51
Shep Ogden & Bailey Grady, Founders of Offbeat Media Group, have been hacking attention since they were in high school. They are the go-to agency for McDonald's, Tiktok, Netflix, Samsung & many more to help them market to Gen Z.
On this episode they talk about the early days of digital real estate, meme marketing, how they helped TikTok build their original user base, and they explain why they are ALL IN on Virtual Influencers.
TIMESTAMPS: 00:00 Intro 02:07 Podcast Start 02:24 Who are Shep & Bailey? 03:04 What is Offbeat Media? 03:26 How Bailey started making money on the internet 05:35 Shep was buying Digital Real Estate on Instagram 07:40 The advantage of being born 5 years earlier 08:49 Taking advantage of spare time as a young adult 09:32 Marketing with memes 10:24 How they helped launch TikTok in 2018 13:01 What they learned from getting 5 BILLION impressions 14:15 Why they started launching their own shows 16:25 WTF is a Virtual Influencer? 18:47 Why Lil Miquela was so revolutionary as a virtual human 20:43 Getting a cold email from Mark Cuban 22:02 Why Virtual Humans are so interesting to them 24:48 Launching their Virtual Influencer - Zero from Nexus 26:46 What is live shopping? 27:56 Are we actually going to work in the metaverse? 30:35 Working with McDonalds on TikTok campaigns 34:03 Pairing online traffic to IRL foot traffic (THIS IS NUTS) 37:35 How it feels to work with the largest brands in the world 39:27 How their cutting edge tech helps them land clients 42:29 How to always stay one step ahead 43:42 Why Shep is so fascinated with NFTs 47:23 Thoughts on Vee Friends 49:27 The future for Offbeat 50:46 This company should have listened to Eddie 52:50 The crazy journey of TikTok 55:46 Why TikTok is the BEST social media platform right now 57:22 The difference between paid and organic impressions 58:06 This fact about Digital Billboards BLEW OUR MINDS 1:00:12 Crazy how good tracking has gotten 1:01:50 The future of Offbeat revisited 1:04:08 Getting to 100 Million views a MONTH 1:04:45 IP vs Creators (All Gas No Brakes / Call Her Daddy) 1:07:40 Why Quibi lost BILLIONS betting on Vertical Content 1:08:52 What is the Nexus Universe and V-Tubers? 1:11:54 Ai vs Human backed virtual influencers 1:14:07 How Offbeat has scaled in so many verticals 1:18:14 What careers are going to be most valuable 1:21:59 “Fortune cookie” advice to the younger generation 1:25:56 Where to find Shep & Bailey online
40: How he sold his company at 22, in under 18 months - Kieran O’Brien
00:53:09
Kieran O’Brien (Founder, MediaKits & ShopGenie) talks about his journey in the auto repair industry, successful approaches to fundraising, and invaluable lessons learned from his experiences in selling his companies.
He started his first company at 16 and has since sold MediaKits, a consumer SaaS platform for influencers and personalities. Now, he has found a new venture and launched a platform named ShopGenie.io, a brand new platform focused on data analytics for the automotive industry. Kieran's vision is to build a massive long-term business and create a platform that changes the face of the industry.
Kieran is passionate about cars and marketing and has always tried to combine these two passions in his businesses. At one point, he was the top competitor with 4Media’s Auto Marketing Team in the space. Since then, he has become great friends with Eddie and the rest of the 4Media team.
00:00 - Introduction 00:59 - Success in the automotive marketing space 03:07 - Selling his companies 04:25 - The inevitability of Mediakits.com's acquisition 09:03 - Kieran's new venture 12:29 - Fundraising 13:13 - The importance of smart money versus dumb money 15:22 - Investors need to ride or die with the business 19:59 - ShopGenie 24:29 - The success of Shop Accelerator 27:24 - Leaving Shop Accelerator 31:57 - Building proprietary AI tools and revolutionizing the auto repair industry 32:58 - Kieran's long-term plan for ShopGenie 35:00 - The importance of identifying opportunities and taking action 38:08 - Building something impactful versus building something quickly to flip 41:27 - Financial discipline and leadership 42:24 - The value of having a corporate background 43:00 - The LifeTime Fitness gang! 44:49 - The importance of seeking out mentors 48:52 - Kieran’s Fortune Cookie Advice 50:57 - Outro
EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/
ANDREW Instagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.com YouTube: https://www.youtube.com/andrewdeitsch Andrew’s Other Podcast: https://www.andrewdeitsch.com/podcast
31 Jan 2023
35: Agency Founders Round Table - Dee Deng, Tommy Patterson, Kyle Hunt
02:07:12
Dee Deng (Founder, Right Hook Digital) , Tommy Patterson (Founder, WKND) and Kyle Hunt (COO, WKND) join us at Agency Founders for a round table about running a business/ agency, scaling it, and the process of letting people go.
Dee Deng is the Co-Founder of Right Hook Digital, one of the largest growing agencies in the space. His Company manages millions in ad spend for their growth clients across Australia and the USA. He currently lives in Australia where he works with his team of over 100 remote employees. We’re so grateful to Dee for taking the time to fly to the US and hang out with us for a few days.
Tommy grew up with nothing, and after getting evicted at 9 decided “I’m going to be a millionaire.” He has since started multiple 7 figure businesses, attended and spoken at conferences all around the world, and has one of the fastest growing agencies in the ecommerce space.
Kyle Hunt is Tommy’s COO and right hand man. His goal is to help DTC Brands scale to multi 8 figures as fast as possible through operations.
You’re going to want to watch the whole thing to get the inside scoop on certain SOP’s in our businesses, Auditing your own Business, and Changing your Mindset to increase efficiency/profitability.
00:00 - Intro 01:46 - Podcast Start/ Introducing the Panel 08:50 - Reading vs Listening to Books 11:36 - Company Waste Management 14:52 - Dee’s “Disobedient Rubik’s Cube” 20:33 - Dee’s Book Recommendation/ Operation Efficiency 24:35 - Scaling and Refining Agencies 28:57 - Metric Space Process Maps 33:05 - Changing “why” to “what caused” 35:31 - Being out of Touch with your Business 37:02 - We are what we Tolerate 39:32 - Quiet Quitting 42:47 - Facing Problems Head On 44:13 - Auditing Your Own Business 50:43 - Human Capital Debate 52:19 - Headaches per Dollar Earned 57:30 - Only Hire Fully Formed Adults 59:33 - Grass isn’t Greener on the other side 1:00:37 - Company Culture 1:22:27 - Separating Relationships from Business 1:29:16 - Tommy Cutting Team Members 1:31:39 - You Cannot Fix a Problem You Don’t Understand 1:42:27 - Business During Covid 1:52:55 - Experience vs Potential 1:57:53 - Kyle’s Fortune Cookie Advic
57: Behind The Scenes Of Iman Ghadzi's 8-Figure Business - Paul Daley
01:12:39
Paul Daley (Former CEO @ Educate) joins us to share his compelling journey from agency owner to CEO of Iman Ghazi's 8-figure business. In this candid discussion, Paul opens up about the highs and lows of his career, including the tough lessons learned from running and selling his first agency. He highlights the critical importance of company culture and the impact of financial focus on business sustainability.
Paul also offers insights into his role in shaping a successful team and driving profitability over mere revenue growth. His story is not just about overcoming business challenges but also about the strategic shifts that can define a company's success. Tune in for some straightforward advice from a seasoned entrepreneur.
FOLLOW PAUL:
Instagram: https://www.instagram.com/pauldaley/
LinkedIn: https://www.linkedin.com/in/pauljdaley/
TIMESTAMPS: 0:00 - Introduction and Welcoming Paul
1:19 - How did you get into the agency space?
2:38 - Why would you leave a $100k/mo agency?
6:00 - Having a “sellable business”
12:31 - Moving to Joel Kaplan’s team
14:49 - Lessons from Joel’s Operational Style
17:16 - Sales Manager > COO > CEO, what were your responsibilities?
20:34 - CEO vs COO and how they’re different
25:25 - What did you learn from Iman?
29:18 - Eddie vs Paul on core values & mission statement
39:00 - Let’s dig into the acquisition info side…
44:35 - What happens in the sales funnel? + Sales resistance
49:42 - Top 3 things people need to do in the info product space
41: Hairloss is History - John Goss & Austin Dixon
01:57:53
John Goss + Austin Dixon (Adegen Hair Loss) share their revolutionary product line, spreading hope and confidence to anyone who is suffering from hair loss. During this episode John shares his journey of developing the adegen protocol, why other solutions on the market don’t actually work, & the trials of taking a product to market.
John was voted “best hair” in his senior high school yearbook, but by the time he was a freshman in college, he had already started losing his hair. He suffered a massive hit to his confidence, and started trying everything on the market possible to bring his hair back.
He started traveling the world, consulting with doctors, and even going through multiple hair transplants to bring his hair back.
After spending 100s of thousands of dollars of his own money to figure out a cure, he finally discovered a system that worked for him. He eventually brought this product to market through adegen and brought Austin onboard to help with the digital marketing and ecommerce side.
Since recording this episode, both Eddie and Andrew have noticed dramatic results after using the Adegen products regularly, and have been blown away by the results.
TIMESTAMPS: 0:00 - Podcast Intro 3:50 - What is Adegen? 5:50 - John’s story 10:15 - John’s experience with OTCs 12:15 - How hair loss affects you mentally 17:20 - Hair Transplants ARE NOT Permanent 20:26 - Adegen was formed out of Desperation 22:18 - World changing companies were all startups 26:18 - Big Pharma 33:30 - Technological Advances/ conspiracies 36:43 - John shares friend’s testimonial 41:20 - John discovering e-commerce 43:08 - Realizing his product could be sold 46:00 - Abundant thinking, saving vs spending 47:33 - “I was gonna end up homeless on the beach.” 52:10 - John packaging Adegen on his own 55:18 - How Austin joined John 57:12 - Austin’s story 1:05:40 - Launching Adegen and starting the FB group 1:07:05 - John’s “Pursuit of Happiness” Moment 1:08:06 - Adegen’s Covid struggles and starting a company 1:11:23 - Huge day of sales, John’s aha moment 1:20:14 - The Key to Hair Treatment 1:21:25 - What causes hair loss? 1:23:53 - Why Finasteride and Minoxidil don’t work 1:25:52 - ARB approach 1:33:23 - FDA compliance 1:36:54 - The future of Adegen 1:38:46 - The Purpose of the Dermaroller 1:41:47 - Andrew & Eddie pledge to take the challenge 1:47:45 - The growth customers have had 1:49:42 - Fortune Cookie Advice
EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/
ANDREW Instagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.com YouTube: https://www.youtube.com/andrewdeitsch Andrew’s Other Podcast: https://www.andrewdeitsch.com/podcast
18 Jul 2022
26: High School Dropshipper to building Elite Brands by 22 - Kendall Shaw
01:36:50
Kendall Shaw (young ecomm legend, co-founder of ARC) at just 22 years old, has grown many ecomm brands to multiple 7-figures and above. In the past, he has run his own Marketing Agency and grown many of his own dropshipping and ecomm brands. Now, he runs ARC (Automated Retail Commerce) with his business partner, Robert J. Miller (our upcoming guest for episode 29). ARC is a business development firm that creates ecomm brands from scratch, to provide investors direct exposure to the growing online DTC market.
With just a $40k investment, an investor can start their partnership with ARC, and they will set up everything necessary to build a brand from scratch, including sourcing and finding the initial product lineup. In this episode, Kendall talks about how he got into ecomm, why he left the agency space, what it takes to run a successful ecomm brand, and what ecommerce will look like in the recession.
TIMESTAMPS: 00:00 - Intro 1:27 - Podcast Start - Who is Kendall Shaw? 2:47 - What it’s like being a young Entrepreneur 4:53 - Getting into influencer Marketing/iFunny 6:15 - Getting started with ecomm through eBay 7:12 - Why Kendall turned down his College Lacrosse Scholarship 9:07 - How deep Car Marketing really is 11:21 - Life after dropping out of College 14:14 - Building an agency again 14:55 - Why meeting Joel Kaplan changed Kendall’s life 16:36 - One HUGE rookie mistake Kendall made 18:00 - What it really takes to build a remarkable company 19:09 - How Kendall met his business partner, Robert J. Miller 21:22 - Why Ego and Competition in so high in ecommerce 22:41 - Why Kendall loves working with 4Media 22:53 - Andrew’s content delivery strategy 25:18 - What is the automation space? 27:42 - How does ARC work? 33:36 - The challenges of being in a relationship driven business 36:29 - The importance of systems and processes at ARC 37:51 - What software stack does ARC use? 39:11 - Why Kendall left the agency space 44:20 - The downside of not being in control of your financials 46:19 - Eddie’s losing bet on the housing market 48:55 - Are Clearco loans predatory? 51:56 - Exiting to aggregators 53:32 - Would you invest in building your own brand right now? 54:37 - Ecomm in a recession 56:50 - Why Kendall thinks we will have a Civil War in the US 58:55 - Inflation in the 80s 1:04:05 - Eddie selling masks to hospitals during the pandemic 1:05:09 - Why ecomm is so fun and unpredictable 1:05:41 - What makes a brand worth investing in? 1:08:29 - What metrics Kendall looks for in a brand 1:11:49 - Why ecomm is so much harder than in the past 1:13:53 - How to get clever with controversial content in your ads 1:16:11 - Why ads perform better when optimizing based on race? 1:18:37 - How ARC actually fulfills for their investors 1:21:37 - Why it's so hard to attack America 1:24:34 - How long could we survive without power? 1:25:55 - Selling to preppers 1:26:29 - What is the long term goal for ARC? 1:27:44 - Is Black Friday getting more popular or dying? 1:29:09 - It's a good time to have a secure job 1:31:17 - How Gary Vee is innovating with NFTs 1:32:10 - Kendall’s advice for the next generation 1:35:39 - Where to find Kendall
5: Building a Business from the Ground Up & How to Spend $100M in Advertising - Ashton Shanks & Braven Grant
02:52:32
Our guests today are Ashton Shanks & Braven Grant. Ashton Shanks is CEO and Founder of Hemon Media, a boutique Advertising Agency specializing in medium to large scale campaigns. He's a “Savage Media Buyer” behind millions a month in advertising spend, and a father of two.
Braven Grant is a fitness enthusiast, former college athlete, husband, father, entrepreneur, and owner of the industry shifting whole-food based sports supplement company, Gains In Bulk.
TIMESTAMPS: 06:03 - Why Gains in Bulk is such an amazing company 22:24 - Great employees make great CEOs 31:01 - How Covid boosted ecommerce 40:10 - Someone is impersonating Eddie on Instagram 51:20 - How Eddie acquires talent 01:28:01 - Braven On GIB products 01:39:21 - Why Ashton is the most savage MF media buyer 01:57:55 - Braven on 75 Hard 02:20:38 - Why you should log everything in google calendar
Nehemiah Davis (Award Winning Author, Entrepreneur, & Philanthropist) shares his rags to riches story, his business ventures, and much more! Growing up in Philadelphia it wasn’t easy for Nehemiah Davis, his story is truly unique and signifies “Rags to Riches”. Starting early in his life with a Junk removal business and over committing to clients, he quickly grew to become a true learner and entrepreneur.
He runs multiple businesses including an Event Space, his own Clothing Brand, and is a big believer in philanthropy and helping out the world in big ways.
Buy Tickets to his next Event: https://www.circleofceossurvivorpack.com/onsale
1: Who the f*** are these guys? (Part 1) - Andrew Deitsch & Eddie Maalouf
01:45:26
Andrew Deitsch & Eddie Maalouf dive into their stories, who they are, and how they got to where they are today. This is part one, so after you’re done listening, go check out part 2 for Eddie Maalouf’s story. TIMESTAMPS: 03:06 - Andrew Growing up 15:30 - Why College is dumb 37:28 - How the internet made the world a fair marketplace 1:18:39 - How Andrew & Richard Corbett started Wheels2Walking 1:29:21 - How Eddie got Andrew to work at 4Media
Steve Tan (CEO @ Capital Club) joins us and shares his incredible journey in the digital marketing and e-commerce world. Steve has achieved hundreds of millions of dollars in online sales and tens of millions in cryptocurrency. He now runs Capital Club, one of the highest-level entrepreneur and business owner communities globally, with Luke Belmar.
In this episode, Steve discusses his upbringing in Singapore, overcoming any and all challenges, and his initial passion for online gaming. He also dives into his experiences with various business ventures, the importance of diversifying income streams, and the lessons learned from setbacks.
Join us as we explore Steve's path to success, the pivotal moments that shaped his career, and his advice for aspiring entrepreneurs. Whether you're interested in e-commerce, cryptocurrency, or entrepreneurship, this episode is packed with valuable insights that you don’t want to miss.
00:00 - Introduction 01:11 - Steve Tan's Early Life and Upbringing 02:47 - Struggles and Turning Points 08:06 - First Steps into E-commerce 10:29 - Challenges and Lessons in Business 24:06 - Rebuilding and Success in Dropshipping 29:37 - Scaling Up and Diversification 32:15 - Live Streams and Content Distribution 32:59 - The Evolution of TikTok 35:05 - The Impact of Fame and Personal Development 36:51 - Lessons from Business Partnerships 39:47 - Materialism and Personal Growth 44:19 - Parenting and Education Insights 49:27 - Scaling Businesses and Crypto Ventures 55:40 - Building the Capital Club Community 01:03:15 - Final Thoughts and Advice
We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com
FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Website: https://www.badmarketing.com/ Join Our Team: https://bad-marketing.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@badmarketers
38: Journey From $0 to $200K a Month - Jaylen LaGrande
01:13:46
Jaylen LaGrande (CEO of 3:16 Collection and Million Dollar Brands) comes on the podcast to discuss his success and struggles as a business owner. He started his career eleven years ago with a brand called Religious Expressions, selling t-shirts through multiple brands. Over the last three years, 3:16 Collection has made about 6 million in sales, transitioning from brick and mortar to ecommerce.
Through Million Dollar Brands, Jaylen teaches people how to identify problems and create solutions through their clothing brands, emphasizing the importance of community building.
3:16 Collection has gone from selling just T-shirts to a full-scale clothing line including joggers, backpacks, jewelry, accessories and (soon to release) sneakers. He emphasizes that he wanted something unique to him as a believer and fashion lover, and something on the next level. He believes that his brand stands out from other Christian t-shirt companies due to the quality of the garments and the unique design process. It takes a lot of effort to create a successful brand, and Jaylen has done just that for his products.
TIMESTAMPS: 0:00:00 - Who is Jaylen LaGrande & 3:16 Collection? 0:03:46 - Creating a Faith-Based Fashion Brand: The Story of 3:16 Collection 0:05:26 - Exploring the Process of Building an Apparel Brand 0:11:10 - The Unexpected Success of a Risky Design Idea 0:12:17 - How a $0.38 Investment Led to a 200K Month Business 0:16:15 - Challenges of Balancing Business Roles and Growing a Company 0:20:05 - Refocusing Efforts for Company Growth 0:23:36 - Scaling a Business Through Brick and Mortar and Digital Advertising 0:27:40 - Analysis of the Stimulus Mentality During the COVID Pandemic Rush 0:29:10 - Exploring Success during the Pandemic 0:30:44 - Exploring International Expansion for Apparel Business 0:38:46 - Logistics Challenges in Starting a Clothing Brand 0:40:07 - Tips for Starting a Brand 0:43:21 - How to Launch a Brand with Just One Product 0:44:26 - Investing in Apparel Manufacturing and the Current State of the Industry 0:47:30 - Exploring the Benefits of Exclusivity and Storytelling in the Clothing Industry 0:55:10 - Discussion on Hiring Laws and Company Culture 0:56:54 - Discussion on Unfair Hiring Practices and Discrimination 1:02:55 - The Need for Updated Laws Regarding Hiring Practices 1:08:41 - Finding Balance in Business
Neal Karski, CEO of Patient Engine, talks about his experience running a marketing agency from the middle of the woods in Blue Ridge, Georgia. He explains how he came to this lifestyle choice and how he has been able to build a successful agency while living in such a remote location. Karski also encourages people to invest in themselves and to fall in love with who they are. He speaks of the importance of making changes in order to be happier with oneself.
FOLLOW NEAL: Work with Patient Engine: https://www.patientengine.co/ Instagram: https://www.instagram.com/nealkarski/
TIMESTAMPS:
0:00:00 Intro 0:01:20 Podcast Start 0:02:05 Living in Blue Ridge 0:03:49 Exploring the Benefits of Gun Shooting and Social Media Advertising 0:05:54 Body Sculpting: Understanding the Benefits of Coaching for High ROI 0:08:29 Bridging the Gap Between Sales and Marketing for Successful Clients 0:10:27 Building an Agency and Putting Strategies into Practice 0:17:14 Agency Lab and Branding for Patient Engine 0:19:11 Rebranding and Investing in Business Growth 0:21:16 Learning the Intangibles of Business and Core Values 0:25:16 Scaling a Business from Inception to $100K in Seven Months 0:27:49 Moving to Blue Ridge, Georgia and Automating Lead Conversion 0:33:31 Investing in Paid Ads and Growing from 10 to 150 Clients 0:35:41 Discussion of Key Marketing Strategies for Agency Growth 0:37:10 Benefits of Attending Conferences for Business Growth 0:41:59 Handing Off Sales Responsibilities 0:45:31 Hiring a Sales Person and Closing 250 Clients 0:47:18 Benefits of Rewarding Employees for Performance 0:54:12 Lead Flow and Business Goals 0:57:07 Guaranteed Results and Refusing a $5 Million Cash Offer 0:58:53 Retirement and Financial Security 1:00:08 Finding Meaning and Purpose Through Work 1:01:52 Body Sculpting: Finding Purpose and Helping Others 1:05:33 The Benefits of Helping Small Business Entrepreneurs Succeed 1:07:15 Discussion on the Impact of Remote Work on Job Opportunities 1:11:15 Building a Remote Culture and Team Building Activities 1:16:45 Patience in Business 1:21:17 Neal’s Fortune Cookie Advice 1:24:46 Investing in Education 1:26:26 Recommended Books for Personal Growth
34: The First PlantMilk powered by MUSHROOMS?? - Josh Hahn
01:47:27
Josh Hahn is the founder of Shroom Junkie, the world’s first PlantMilk powered by Mushrooms. He shares why other plantmilks suck, some crazy things they are doing with mushrooms, and how they raised $200M in funding to make this company a reality. During this episode, the guys talk about what it takes to bring a product like this to market, what struggles they had to overcome, and what the future holds for Shroom Junkie. 4Media is excited to partner with Shroom Junkie on the launch of this revolutionary product, and we want to shout out the whole team on the successful launch. FOLLOW JOSH: Instagram:https://www.instagram.com/joshmhahn/ TikTok:https://www.tiktok.com/@josh.m.hahn
TIMESTAMPS: 0:00 - Intro 2:00 - Podcast Start 2:12 - What is Shroom Junkie? 3:30 - What sparked the idea of Shroom Junkie? 5:45 - How did they fund the company? 6:50 - Mushroom Technology Breakthroughs 8:20 - Josh’s Personal Reasons for Starting Shroom Junkie 9:39 - Eddie can’t get over how good it tastes 10:37 - Why Josh Saw the potential in Shroom Junkie 13:00 - Why flavoring is so hard 14:00 - The biggest struggles when creating Shroom Junkie 16:20 - What others get wrong when sourcing ingredients 18:45 - How do you actually grow mushrooms? 21:26 - What is the most expensive mushroom in the world? 23:44 - How they grow their mushrooms in the lab 24:56 - What’s the difference between a mushroom and a truffle? 26:28 - False Advertising in the Mushroom Industry 27:50 - Why Mushrooms are so beneficial for health 28:49 - How are trippy mushrooms made? 31:05 - Please share the podcast with a friend 31:33 - Shroom Junkie will not make you trip 32:38 - Josh’s Strong Background in Marketing 38:15 - How Josh Approaches Learning 39:50 - Skill stacking & Why it’s important 45:30 - Direct to Consumer vs Retail 51:05 - Why Shelf-stable Plantmilk is sold in the refrigerated section 52:58 - What gives Josh so much confidence in a brand that hasn’t launched yet 57:00 - Why Liquid Death blew up 59:02 - The big problems with the current Diary & Plantmilk industry 1:02:16 - 1 Almond = 1 Gallon of Water 1:04:05 - Why Oatmilk sucks 1:04:50 - No one in the space is focused on actual nutrition 1:12:01 - The myths around “natural flavoring” on Nutrition Facts 1:14:00 - Merchants of Doubt 1:15:40 - Why Government Subsidies are such a problem 1:17:05 - Josh claims Mushrooms can turn Sugar into protein?? 1:18:07 - Opinions on Soylent & GMOs 1:20:31 - The problem with Carageenan 1:23:16 - Meat/chicken is strange… 1:24:25 - Josh’s Long term vision of Shroom Junkie 1:31:30 - Should you bootstrap or raise money? 1:36:30 - Building a business to sell as a resource to others 1:37:54 - How Josh thinks about Equity in a marketing company 1:42:09 - Josh's Fortune Cookie Advice
49: Why I Became Eddie's Business Partner - Michael Jordan
01:01:47
Michael Jordan (Partner at BAD Marketing) shares how he got started in the digital marketing world and found success selling on Amazon. He now runs the Amazon Department at BAD where he and the team deliver results for clients that leave even the Amazon reps speechless.
After leaving his corporate job in 2017 and launching several of his own brands, Michael also started an agency that was eventually acquired and merged into BAD Marketing. In this episode, we discuss his journey so far and some why he chose to sell his agency to join forces with BAD Marketing.
00:00 - Intro 01:28 - Who is MJ? 04:45 - What does MJ do at BAD? 07:47 - Becoming Elite at E-commerce in High School 10:09 - Print on Demand Company After High School 17:30 - Starting to Sell on Amazon 27:00 - CEO stress 28:20 - Starting Amazon Private Label shop 29:33 - Becoming a Digital Nomad 34:25 - Moving to Denver/ Lifestyle 36:07 - Stress from Running his own Agency 37:25 - Talks with Eddie 39:53 - Do it by myself or do it with a team? 41:43 - Amazon Advice/ Tactics 55:42 - Unprocessed value 56:17 - Fortune cookie advice
We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com
FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://www.badmarketing.com/ Join Our Team: https://4media.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@4media.marketing
EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/
ANDREW Instagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.com YouTube: https://www.youtube.com/andrewdeitsch Andrew’s Other Podcast: https://www.andrewdeitsch.com/podcast
21 Sep 2021
6: How “Arab” SEO’ed an ENTIRE RACE on Every Social Media - Arab
02:10:45
Arab stopped by the 4Media Studio to chat about his come-up, getting recognized in public, his insane twitter stats, what it was like growing up with Eddie for an older brother, why they had two internet providers in one house, and how he finally got his dad’s approval. TIMESTAMPS:
00:00 - Intro 09:12 - How Arab got started 17:23 - Why Arab first started streaming 33:03 - Eddie used to bully Arab 38:17 - How Arab became the “Content Machine” 42:40 - The hardest part of making tons of content 45:13 - Why Arab had 2 Internet providers in one house 48:45 - How internet companies are screwing everyone over 53:53 - Does one person own the Internet? 57:49 - How Arab secured his Twitch username 1:03:57 - Countries can’t hide anything anymore because of the internet 1:12:42 - Arab’s Fundraising Stream with Mia Khalifa 1:19:09 - Making unique Fortnite Content boosted Arabs YouTube Channel 1:27:32 - Why Eddie spent more than $200k in education for 4Media 1:36:57 - Arab’s Twitter analytics 1:45:30 - Eddie started a mob of people to notice Arab in public 1:48:24 - Arab’s advice to people trying to make it on social media 1:58:11 - Arab’s advice to the younger generation
Jonathon Kendall (CEO of DealRaise, COO of LeadNurture) is an investor, author, copywriter, speaker, and avid reader. He stopped by the 4Media office to discuss personal growth, becoming an author, and why taking big risks leads to big rewards.
From leading college mission trips in Guatemala to becoming CEO of multiple companies, Jonathon’s path to success was filled with unexpected career changes, international moves, and a lot of philosophical thinking (though that last one is partially explained through his Philosophy Degree from Michigan State). In this episode, he chats with Eddie and Andrew about the internal keys to success, why you should focus on your personal goals as much as your career goals, and how self-awareness is the true secret behind creating success. FOLLOW JONATHON: Instagram:https://www.instagram.com/jonathon.kendall/ YouTube:https://www.youtube.com/user/jonkenda TikTok:https://www.tiktok.com/@jonathonkendall DealRaise:https://dealraise.com/ LeadNurture:https://leadnurture.com/
TIMESTAMPS: 00:00 - Intro 01:57 - Podcast Start 02:19 - Growing up in a family of coal miners 05:55 - Eddie lied to his parents about his GPA 18:22 - Jonathon gets invited to DC for his Voting Registration Campaign 21:17 - Make a ton of money to make a ton of impact 22:22 - Thought experiment - How many times can you fold a paper in half? 27:18 - Building a reputation by offering value before the sale 30:37 - What Eddie wants from a mentor 31:15 - The impact that Agency Founders will have on the future 33:47 - Jonathon humbled Ivy League students in Guatemala 38:13 - Why Culture Shock is like a Psychedelic Trip 41:35 - Why Mike Tyson is one of Jonathon’s favorite philosophers 46:01 - Jonathon published his first novel while managing a restaurant 49:16 - Why Jonathon lives the “Four Hour Work Week” 50:52 - If someone listened to every podcast they could write a book about Andrew 52:57 - How Jonathon discovered MentorBox 56:37 - Jonathon wins a copywriting competition 59:04 - How Jonathon convinced his wife to move to San Francisco 1:04:16 - Grinding 24/7 was Jonathon’s normal 1:07:57 - Why 80 hour weeks are unsustainable 1:09:06 - “Show up even when it's uncomfortable” 1:12:06 - Jonathon explains why investing big money into big people pays off 1:16:55 - Why streaming services should have an education section 1:19:08 - Why Universities should feel threatened 1:20:08 - Jonathon explains what being CEO at MentorBox was like 1:23:19 - WHO YOU KNOW is more important than WHO KNOWS YOU 1:24:22 - The 2 things Jonathon wished they did to grow MentorBox 1:29:58 - Eddie explains what an attractive acquisition offer looks like 1:32:42 - Raising capital is just like selling a new product to new leads 1:36:27 - "Don't be a pansy" 1:37:01 - Ironman competitors are normal people too 1:40:27 - Chasing goals won't fill the emotional holes in your life 1:41:47 - How getting shredded taught Eddie to push through suffering 1:47:11 - You have to work with the circumstances you're given 1:48:37 - Never eat junk food again, but add 5 years to your life? 1:51:00 - How micro decisions impact the next 50 years 1:53:00 - How to approach the devil's paradox? 1:58:34 - The marshmallow test 2:00:17 - Do you want to live a pleasurable life now or a longer life later? 2:03:24 - Jonathon explains why self awareness is necessary to create purpose 2:07:35 - How many hours of useless information have you consumed? 2:10:52 - Jonathon's “F U” money goals 2:15:54 - The only way to guarantee that you'll make it 2:16:41 - The #1 signifier of success 2:21:06 - How will you compete with technological advancements? 2:27:37 - Why Artists will become the gatekeepers of entertainment 2:33:37 - Jonathon is next door neighbors with the governor of Puerto Rico 2:43:57 - Jonathon's two companies and how they work 2:49:46 - Be realistic about what you actually want 2:56:57 - Your ability to stay on the edge of the next thing is more important than skills 3:02:57 - Where to follow Jonathon
17: Pro Soccer Player turned Ecommerce Genius - Nick Shackelford
02:16:46
Nick Shackelford (Founder: Structured Agency, Konstant Kreative, Geek Out) shares his story of being a Soccer Star to being an absolute Ecommerce LEGEND.
If you don’t know Nick Shackelford, and you’re in the DTC Marketing space, you’re simply not paying attention. One of the absolute OG’s in the space, Nick has spoken at the biggest marketing events around the world, and has paved the way for millions of digital marketers around the world to navigate this strange world we’re in. During this episode he shares why getting cut from LA Galaxy II was the best thing for his career, the ONE ANGLE that helped him sell millions in Fidget Spinners, his philosophy around selling to clients, what Nick is investing in, and his biggest tips for people just starting out in the agency space. Shack was one of the top people that we wanted as a guest, so having him on the show is a big deal for us. We are so grateful for him, and we hope you enjoy this episode.
TIMESTAMPS: 00:00 - Intro 03:30 - Podcast Start 04:56 - Nick’s College experience 07:34 - Why Nick’s professional soccer career getting cut short was the best thing 14:24 - How Nick found himself marketing for Pepsi 17:34 - How Nick discovered his talent in marketing 20:14 - How Kids were making millions dropshipping in the early 2010s 25:38 - How Nick made millions with fidget spinners 36:25 - Why Nick believes practicing gratitude is so important 40:49 - How Nick dealt with the Pandemic 47:47 - What Nick and Eddie are Investing in 50:37 - The secret behind the top performing portfolios in the world 53:23 - Why Bitcoin is so powerful 01:00:26 - How Bitcoin can revolutionize the electrical grid 01:08:14 - Why Nick Shackelford left Common Thread Collective 01:20:02 - Why transparency with your team is so tricky 01:27:46 - Why Eddie is in the game of acquisition 01:30:37 - Why training sales people is so hard 01:42:33 - Why all money is NOT good money 01:54:22 - Why everyone has their own idea of how it’s going at the top 02:07:49 - Nick’s Advice to anyone starting a business
42: How to Scale a Coaching Business to $2M per month- Will Rivera
01:20:16
Will Rivera (@willchangelives) shares how he went from working in an Amazon warehouse to becoming an ecommerce legend. His rags to riches story is a true inspiration. From how he got arrested to inspiring millions of people online, Will is a true testament that hard work and dedication can change your life.
Over the past few years Will has taken the ecommerce industry by storm with his positive attitude alongside the value he has provided to young entrepreneurs. If you’ve been on social media, you’ve most likely seen his face, as he has amassed a following of over half a million just on Instagram alone!
Recently he has started to venture into other entrepreneurial spaces such as his gym and his multi-family apartment building. He truly is taking over and building a legacy that will last a lifetime.
00:00 - Intro 1:30 - Podcast Start 3:14 - Who is Will? 8:50 - Making the Decision to Drop Out of School 10:02 - Starting Side Hustles 12:13 - the Most Money He Made From Dropshipping 17:11 - Meeting Neo Davis/Learning Webinars 24:35 - Adding Upsells to His Webinar 38:41 - Investing in His Business 39:02 - the Impact of Ad Spend 41:55 - Knowing When to Cut Losses 42:45 - Reflecting on His Journey and the Success He Has Achieved 45:51 - Buying an Apartment Building 55:34 - Plans to Create His Own Software 57:31 - Managing His Real Estate Properties 1:00:10 - Impact of Owning an Apartment in His Business 1:15:53 - Fortune Cookie Advice
EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/
ANDREW Instagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.com YouTube: https://www.youtube.com/andrewdeitsch Andrew’s Other Podcast: https://www.andrewdeitsch.com/podcast
04 Aug 2022
27: TWO DOLLAR Bank Account to World Traveling Entrepreneur - Eric Fozz
01:14:32
Eric Fozz (founder - Pathfinder Marketing) shares his journey from dropping out of college to growing his successful marketing agency for painters. Eric’s agency, Pathfinder Marketing, is revolutionizing the way painting companies land projects through their proprietary process.
TIMESTAMPS: 0:00 - Intro 1:41 - Podcast Start 2:32 - Eric's Background 5:36 - What Wrestling taught Eric 8:50 - The importance of Father Figures 12:51 - Why Eric stayed in school for as long as he did 16:02 - Eric’s introduction to entrepreneurship 23:14 - How Eric saved money when he was broke 25:10 - Finally getting a job 28:05 - Eric’s ticket out - Facebook Media Buying 32:50 - Growing Pathfinder through the pandemic 35:09 - How Eric got his first clients 38:17 - A big misconception in the Contracting Industry 41:10 - Teaching clients the basics of sales 45:20 - The biggest takeaways from growing Pathfinder 54:24 - Why are keys so dumb? 56:22 - The future of the Pathfinder Dynasty 58:14 - Why Eric goes by Fozz instead of Fasnacht 1:01:03 - Eric's fortune cookie advice 1:05:23 - How Agency Founders LIVE affected Eric 1:11:54 - Where to follow Eric
Arab (Twitch streamer, YouTuber, Podcaster, Eddie’s brother) returns to the podcast after 6 months and discusses his new venture into IRL Streaming, crazy stream moments, creating content, and why this was the best move for his career.
This episode will keep you on the edge of your seat while also making you want to fall to the ground laughing.
TIMESTAMPS: 00:00 - Intro to podcast 02:48 - Arab’s Twitter 06:13 - Why you don’t run ads on twitter 08:53 - Arab travel streaming 13:28 - Eddie’s idea to Arab 15:33 - Stream interactions/ watch time 19:01 - Craziest moment on IRL stream 22:26 - St. Patrick’s Day in Ireland 23:43 - Why Liquid Death is amazing 25:43 - How long does water stay around? 26:33 - How Arab’s life changed since IRL streams 28:13 - Arab’s stream setup 29:35 - Arab signing to a team 33:09 - IRL Hunger Games style stream 36:37 - Arab doesn’t really care about Traveling 38:38 - Why Arab gives away $1000 a week to random people on stream 45:31 - Does streaming help Arab’s game with girls? 47:32 - How much money does Arab make? 53:38 - Fake Eddie Accounts have scammed people for tens of thousands 1:11:14 - Why Instagram Verification is so important 1:14:42 - Why Instagram handles are like NFT’s 1:15:43 - Digital Real Estate 1:18:15 - How Runescape changed Eddie's Life 1:20:12 - How South Park makes a show in 7 days 1:23:15 - Arab’s future in IRL streaming 1:30:20 - How Arab pumps out so much content 1:37:52 - Arab’s hack to get followers with stickers 1:41:47 - How the Internet changed Relationships 1:44:45 - How the Will Smith Oscars moment broke the internet 1:47:48 - How does TikTok’s algorithm work? 1:51:50 - How many Terabytes of storage does 4Media need? 1:54:00 - The future of IRL streaming 2:03:45 - How does Arab see the world now that he has traveled?2:08:25 - Arab’s Fortune Cookie Advice
32: How they made $100,000 on Airbnb Without Owning any Properties😳 - JR Rivas + Phillip Tran
01:36:11
JR Rivas & Phillip Tran (Founders - BNB Leverage, Hosts of the Full Disclosure Podcast) talk about Airbnb Arbitrage, Phillips success story, and how they found massive success using TikTok. JR is a returning guest to the podcast and this time brings his new partner Phillip along for the ride. Originally JR denied the partnership until Phillip came to him with 200 Leads from a $100 TikTok Ad.
Now that they have partnered they have taken the Airbnb Arbitrage space by storm and have left their mark on the space by doing things a little different from the rest of their peers.
TIMESTAMPS: 00:00 - Intro 01:49 - Podcast Start 02:13 - How they got 3 MILLION views on YT Shorts 03:08 - Have you been approached on the street? 03:45 - Selling a Course at a Club (the power of organic content) 06:52 - Who is Phillip Tran? 08:40 - What is AirBnB Arbitrage? 10:05 - How they partnered 12:58 - Dropping out of College + Football 15:34 - Phillip AirBnB legality problem 16:54 - What did you learn about TikTok traffic/ads? 21:07 - Why Phillip is a heavy believer in the Lunar New Year 22:58 - How they made 3.6 Million in 6 Months 25:45 - Eddie Always helps the homies out 28:32 - Daily Structure/ Productivity 29:55 - Bosses owe employees “touchpoints” 31:40 - Work from Home/Remote vs Work In the Office 37:10 - Making Money with No Employees 38:31 - Hiring A-Players = More $$$ 41:14 - Variability within Employees 45:02 - Why people end up failing 47:57 - Changing landscape with marketing agencies & ads 49:56 - Eddie’s advice on implementing employee ideas 57:24 - Moderna vs Pfizer 58:09 - Talent Density 01:11:14 - Denver is complacent 01:14:44 - There is no happiness 01:21:31 - It’s selfish to work more 01:26:58 - A kid is a full time job 01:31:52 - Phillips Fortune Cookie Advice
11: College Dropout becomes Freakin Awesome Entrepreneur - Omer Bloch
01:54:45
Omer Bloch (Salesman, Business Owner, Colombian Resident) shares an inside look of his business FAVA as well as talks about the trials and leaps of faith that got him to where he is today.
TIMESTAMPS: 00:00 - Intro 01:26 - Welcome 03:16 - Why he started FAVA 05:28 - What Omer did before FAVA 13:03 - Eddie stole the whole team 17:31 - Omer in 2015 21:38 - Joel changed Omer’s life 27:14 - Finally getting the right team 32:10 - What "Bet on yourself" really means 40:19 - Why Eddie is so good at sales 45:59 - Discipline 48:57 - Why Omer lives in Colombia 58:20 - Driving in foreign countries 01:03:41 -Omer working with Joel 01:08:57 - Building a business remote vs. in person 01:19:04 -Content tip from Eddie 01:25:39 - Maybe ads isn’t what your company needs 01:27:33 - Attention is worth more than the US dollar 01:30:25 - What is a permanent place to post content? 01:37:40 - Complications of the blue check 01:47:27 - Omer’s Advice 01:50:01 - It’s all about time 01:53:53 - Outro
16: Owning a 7 FIGURE AGENCY but living in DORMS?! - Josh Chin & Louis Teo
02:19:41
Josh Chin & Louis Teo, (Founders of Chronos Agency, experts of email marketing) flew 18 hours from Singapore to share their secrets ofmanaging a remote team, hiring top talent, and how they built their ecommerce email marketing agency out of their bedrooms. This was such a fun episode, you definitely don’t want to miss it.
TIMESTAMPS: 00:00 - Intro 02:10 - Josh and Louis’ Backgrounds 08:01 - Andrew's friends were separated for months because of Covid 09:33 - What Covid has been like in Singapore 11:44 - Josh’s story until 2019 15:32 - Josh's first time getting paid 18:24 - Eddie’s back story 20:14 - What Louis does at Chronos 20:51 - College Degree VS YouTube University 23:29 - When Josh reached out to Louis 27:22 - Hiring their first employee 27:33 - Why did Josh reach out to Louis 29:09 - The first hire at Chronos Agency 32:18 - How to structure agency operations around a remote team 33:54 - How Chronos structures their pods 36:47 - Why they are the Smallest fish in a big pond 38:20 - Josh's mindset towards material things 43:55 - Running a remote team 45:09 - How to hire and fire quickly 47:02 - The risk of hiring top level talent 48:08 - 4Media's HR structure 50:39 - Why changing your mindset is so important 55:27 - Why Remote work is more demanding 56:35 - Slack vs Discord 01:00:05 - How does Chronos manage remote communication 01:02:08 - The problem with google docs 01:05:17 - Having a rubric for each position 01:09:11 - Different managers having different expectations 01:11:38 - Josh's first course 01:13:07 - The importance of writing and content 01:14:28 - The importance of user experience 01:18:34 - How Eddie almost got into the water bottle industry 01:21:24 - Why Logistics for countries is so important 01:27:39 - Why the USA will never catch up with China 01:29:03 - The greater good over the individual 01:32:42 - Why we should have a system to get rid of laws 01:35:25 - Why there are Second class citizens in Malaysia 01:38:53 - What are the future goals of Chronos 01:42:48 - Growing Vertically vs Horizontally 01:46:56 - How Amazon will screw you over 01:48:17 - Will SMS marketing be replaced? 01:53:57 - Predictions for the future of direct message communication 01:57:11 - What will marketing in the metaverse look like? 02:05:01 - Will one ecosystem win, or will many rise to the top? 02:10:52 - Why did Crypto Punks blow up in the NFT space? 02:12:45 - The biggest problem with collecting bitcoin 02:13:59 - Fortune Cookie
56: How Billion Dollar Brands Think About Marketing - Tyler Smith
01:23:22
Tyler Smith (CGO @ Timeline) is a visionary in the ecom and digital marketing industry. In this episode, Tyler shares his journey from his early days in corporate sales to becoming a leading figure in online retail management. He discusses the challenges and successes of expanding services to major platforms like Amazon and managing high-impact Facebook ad campaigns.
Tyler reveals his approach to building strong partnerships, securing multi-million dollar investments, and how his strategies propel business growth. He also emphasizes the importance of brand longevity and adapting to consumer needs, which have been crucial in navigating the competitive e-commerce landscape.
Join us as Tyler offers invaluable insights into leveraging digital platforms for business success and the importance of strategic innovation in today's fast-paced market. This isn’t a podcast you should miss if you’re looking for answers in the ecom industry.
2: Who the f*** are these guys? (Part 2) - Eddie Maalouf & Andrew Deitsch
01:40:53
Eddie Maalouf & Andrew Deitsch dive into their stories, who they are, and how they got to where they are today. This is part two, where they focused on Eddie’s story. So if you haven’t listened yet, go back and check out part 1.
TIMESTAMPS: 06:40 - Why Eddie’s Dad fired him 22:10 - Why Eddie believes in the Law of attraction 31:34 - Eddie finessing big meetings at 22 1:00:18 - How Eddie started 4Media 1:11:11 - The importance of acquiring talent
54: How He Made MILLIONS From Freelancer to Agency Owner - Zach Schubert
00:39:30
Zach Schubert (Founder of Agency Domain) is a trailblazer in the SEO and e-commerce world. As the co-founder of Qera Marketing, Zach shares his unconventional journey into the realm of digital marketing and agency ownership. From his initial reluctance to work directly with clients to his innovative approach of leveraging freelance talent, Zach's story is one of creativity, adaptability, and strategic foresight.
Diving deep into the intricacies of SEO for e-commerce, Zach offers invaluable insights into the challenges and opportunities presented by the evolving landscape of digital marketing. He discusses the critical importance of content creation, strategic backlinking, and the potential impacts of AI on future SEO practices. With a special focus on his unique strategy for client acquisition through Instagram DMs and the power of community in the agency world, this episode is packed with actionable advice for both e-commerce and agency professionals.
Whether you're navigating the complexities of agency growth, looking to enhance your SEO strategy, or simply interested in the entrepreneurial journey, Zach's expertise and innovative approaches provide a roadmap for success in today's digital ecosystem. Join us as we explore the journey of becoming an agency owner, the significance of SEO in e-commerce, and the value of community and strategic partnerships in achieving remarkable growth.
0:00 - Intro 1:52 - Zach’s Agency Journey, Personal Life + The Power of SEO 5:00 - Zach’s decision to move to freelancing + barber app 6:32 - Building an agency with a unique business model 8:16 - “I didn’t want to work with clients…” + arbitraging talent 11:08 - Boosted IG stories were… successful? 14:12 - SEO tactics, optimization, content creation & backlinking. 20:12 - Predictions on the future of SEO & AI 23:15 - Does the quality or quantity of traffic from backlinks matter? 24:15 - Why I chose ads over SEO as a service… 25:25 - Niche products and the speed of seeing SEO results 29:00 - Advice for agency owners 31:39 - The importance of investing time in people for agency owners 35:26 - The impact of community in the agency world 37:14 - How to connect with Zach and learn more about SEO
We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com
FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://www.badmarketing.com/ Join Our Team: https://4media.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@4media.marketing
EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakebadads Marketing Course: https://www.brilliantmarketers.com/
06 Jan 2022
15: From Videographer to Event Coordinator - Iconic Becker
01:28:03
With his company Klevr Solutions Icon produces some of the best events around. He strives to help companies reach their first $1,000,000 day through live vents. In this episode he breaks down exactly how he got here and oddly enough, why he doesn't believe in pigeons.
TIMESTAMPS: 00:00 - Intro 02:33 - Who is Iconic Becker? 03:26 - Iconic hates the letter C? 04:39 - From videographer to event coordinator 05:54 - Going for the biggest targets because they never look up. 08:10 - Selling a $28,000,000 with one video 09:29 - Using testimonials to collect data 10:17 - When Covid hit 11:24 - Where the transition point came 13:00 - Pulling the data 13:31 - What was the main thing wrong with events 14:18 - One of the best events 16:02 - Once they had the framework 17:20 - When Icon reached out to Joel 20:17 - Dan Bilzerian's assistant couldn't compete 24:10 - Pulling off Joel's event against all odds 26:13 - The Church of Chaplin 27:27 - After the success with Joel 28:18 - Why do you bring up Avatar so much? 30:26 - What makes the events good? 33:16 - Fluidity of education and having a start and stop 36:28 - The best way to select speakers 37:39 - Eddies props to Icon 40:48 - Credit to his team 42:54 - Testimonial feedback 43:00 - If the tickets are expensive you must deliver 43:37 - The #1 thing people remember from events 44:30 - Making an event feel like an experience 45:53 - Are name tags necessary? 48:04 - Taking care of the speakers 50:44 - Quick delivery 52:00 - The point of events 53:34 - Agency Founders 55:41 - A funny scenario 59:00 - It's like a sport for Icon 01:02:08 - What did you learn from your reality show? 01:05:29 - Selling his show to HGTV 01:07:55 - Where do you see things going virtually? 01:11:32 - Experimenting outside of Facebook 01:12:39 - Life 3.0 01:19:24 - What does Eddie think about it? 01:21:32 - Why Icon documents everything 01:23:22 - The fortune cookie 01:25:17 - Where to find Iconic
33: Fleeing the War in Ukraine to save his Son... While Running a Marketing Agency?! - Anatoliy Labinskiy
01:30:50
Anatoliy Labinskiy (Ecommerce Agency Owner, 4-Time Two Comma Club award winner) shares his story of escaping the war in Ukraine to save his son while running a 50 person marketing agency. Anatoliy shares his story of humble beginnings trying to create a better life for himself, how he got into ecommerce, escaping the war in Ukraine, and how it affected his family and his team. Anatoliy is the founder of Golden Stream Media - an eCommerce growth agency that helps entrepreneurs grow to 6-7 figures in revenue. This was one of the most incredible stories ever told on 4Media Uncut, you do not want to miss this one. FOLLOW ANATOLIY: Website:https://goldenstreammedia.com Instagram:https://www.instagram.com/ecombyanatoliy LinkedIn:https://www.linkedin.com/in/anatoliylabinskiy/ YouTube:https://youtube.com/@anatoliylabinskiygoldenstr6156
Book a call and enter promo code '4media' and get a full audit of your eCommerce site absolutely for free! –https://bit.ly/3uHqZ8e
TIMESTAMPS: 0:00 - Intro 2:44 - Podcast Start 3:50 - Anatoliy’s work now 5:12 - Moving from Ukraine for a better life 8:25 - Working in Abu Dhabi 12:20 - Anatoliy’s Girlfriend made sacrifices to be with him 14:45 - His girlfriend is pregnant, but they have no money 16:00 - Anatoliy discovers ecommerce 24:44 - The war from Anatoliy’s perspective 27:11 - The First bombs go off 34:09 - Anatoliy decides to go to the border 37:39 - Arguing with the Ukrainian Border Control 41:45 - False Hope 42:33 - Another Checkpoint to cross 47:07 - Anatoliy makes a deal with the Ukraine military 50:00 - Lessons from his experience 53:28 - Collecting Donations and Bulletproof Jackets 55:36 - Anatoliy’s message to everyone 56:53 - Making a new life outside Ukraine 59:04 - What he learned about his team during this time 1:02:39 - Eddie’s stories from the war in Lebanon 1:01:00 - Getting bombed while on a call with a client 1:04:00 - The war is still ongoing in Ukraine 1:07:47 - Anatoliy’s dad lost his leg during all of this 1:11:11 - What he learned about himself and his team 1:12:30 - How your surroundings can affect you 1:17:00 - Why Anatoliy loves Portugal 1:20:52 - Will Anatoliy ever go back to Ukraine? 1:29:00 - Where to get in touch with Anatoliy
9: From his Trunk to an 8 Figure Business - Ali Awad, CEO Lawyer
00:59:47
Personal Injury Attorney, Ali Awad, aka the CEO Lawyer, is the founding attorney of Ali Awad Law, P.C and the most followed Personal Injury Lawyer in America. He scaled his law firm from his trunk to an 8-Figure Law Firm in just 3 years.
On this episode, he joins Eddie to talk about his rise to success, the power of focus, advice for the younger generation, and why he wants to build the first Muslim Hospital in the United States.
TIMESTAMPS: 0:00 - Intro 2:20 - How Ali became the CEO Lawyer 7:44 - Ali’s First $100 he ever made 22:15 - Ali Interviewed at over 100 law firms and everyone said no 24:06 - The Power of putting all your focus on one thing 32:40 - The power of getting really good at what you do 39:11 - Recycling your money into your brand 46:22 - Building the first Muslim Hospital in the US 50:02 - God rewards you for doing good things 57:21 - Ali’s Piece of advice to a younger generation
52: From Zero to Viral: The Million Views Masterclass - Joel Kaplan
01:06:51
Joel Kaplan (CEO, Agency Lab) shares his journey from facing tough times creating content to hitting it big with viral hits, which led him to take charge at Agency Lab. Known for turning smart ideas into big online trends, Joel's move from making content on his own to becoming a key player in online marketing shows just how much you can achieve with the right content and a never-give-up attitude.
Having become a pro at making content that everyone talks about, Joel now uses his skills to push Agency Lab to the forefront, creating new wins for their clients. In this talk, we get into Joel's path to becoming well-known online, the smart moves behind his ability to create hit content, and why he decided to lead Agency Lab. Join us to get the lowdown on making it big with content in today's digital world, straight from Joel Kaplan.
1:56 - Intro + their relationship 4:44 - Joel hitting $1M a month, imposter syndrome 5:50 - Content is VALUABLE 8:05 - Turning off ads to create content. 10:33 - "I was really bad at content..." 12:00 - How much do you focus on content? 14:27 - Where you should start when creating content. 21:10 - Purchasing power of social media followers. 25:09 - Character matters. Do you WANT to go viral? 31:03 - How to tap into your emotions for content. 33:40 - Followers = "Virtual Network" 36:12 - How to stand out when making content. 40:55 - "One of my biggest regrets..." 41:25 - What IS content? 44:44 - The more you give, the more your brand grows. 46:26 - Driving vs. Converting in content. 51:20 - Different directions when making content. 53:47 - Here is why you should make a podcast. 56:52 - What is Joel doing in the next 12 months? 1:03:11 - Harder to get coaches as you scale. 1:04:52 - All of Joel's courses are free! + Outro
We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com
FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://www.badmarketing.com/ Join Our Team: https://4media.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@4media.marketing
EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/iMakeBADAds Marketing Course: https://www.brilliantmarketers.com/
07 Jun 2023
39: Is it worth it to sell your Company? - Luc Simmons & Nikola Stojanovic
02:46:03
Luc Simmons & Nikola Stojanovic (Partners, 4Media London) share how they scaled and sold their agency to 4Media, what the acquisition process was like, and what it’s like growing up in Serbia and the UK.
After meeting online, Luc and Nik partnered up to create a digital marketing agency. After years of running a successful business, they were approached by Eddie to talk about what it would look like to be acquired.
Now they run 4Media London, a European based team that works hand in hand with our US team to deliver incredible results for even more clients in the ecommerce space.
In this episode, they talk about their personal journey in the space and the process behind being acquired by a larger company. The guys also discuss refunds and managing client expectations, how to successfully launch a product, how to blow up a brand without good content, and the benefits of Email + SMS in 2023.
You don’t want to miss this episode, make sure to follow Luc and Nik below!
Thanks again to the guys for flying all the way from UK and Serbia to be on the podcast.
0:00 - Introduction 1:55 - Podcast Start 2:14 - Who is Luc and Nikola? 4:40 - Difference in accents and slang 6:18 - How they started working together 11:14 - Roasting Eddie Maalouf on His Birthday 14:34 - Making content vs going to the gym 15:22 - The Benefits of Working with Coaches 17:40 - Flow Media Group's Journey to Success 23:58 - Negotiating Partnership and Employee Equity in a Business 25:21 - Roast Night at the Office 28:44 - Eddie's Late Start to the Day 30:02 - Time Zone Differences 31:19 - First Trip to Buc-ee’s 36:53 - Modern Technology in Serbia 43:09 - Client Refund Negotiation 47:24 - Resolving a Misunderstanding with a Client 49:57 - Client Concerns and Troubleshooting Ad Account Issues 58:18 - Working with a Client to Create a Successful Product Launch 59:52 - A Client Who Disappeared and Never Came Back 1:07:47 - Services to Blow Up a Brand with No Professional Photos 1:10:34 - The Benefits of Utilizing Email and SMS Marketing for Ecommerce Brands 1:16:35 - Last Agency Founders Experience and Acquisitions 1:24:23 - Merging Businesses: Pros and Cons 1:28:47 - Eddie’s Proposal to Partner with Nikola & Luc 1:43:16 - Acquisition of Flow Media 1:46:48 - Benefits of Establishing Work Hours for Remote Teams 1:48:24 - Acquiring Talent for an Agency 1:49:53 - The Benefits of Keeping Existing Systems and Processes 1:57:31 - Exploring Opportunities in the US and Serbia 2:05:20 - Benefits of Having a Physical Product for Ecommerce Agencies 2:20:15 - Quitting Law School and Pursuing Digital Marketing 2:22:19 - How Nikola Made $1,500 to Come to America 2:24:52 - Making Money in Serbia at 19 Years Old 2:33:47 - Exploring Automation and AI 2:36:38 - Licensing Rice Krispies in Serbia?! 2:38:55 - Fortune Cookie Advice
PD Shirgir, Cryptocurrency Enthusiast & Full-Time Degenerate shares his powerful story, why Decentralized Finance is the future, and which blockchain projects he is investing in.
TIMESTAMPS: 0:00 - Intro 1:40 - Introduction to PD Shirgir 3:59 - What Does Retirement Actually Mean? 5:03 - How much money do you need to retire? 7:48 - How getting Meningitis changed PD's Life 12:33 - How PD got into Crypto 15:22 - The future of world financial freedom is education 18:20 - Why Eddie thinks Crypto is the worst thing to happen to the US 21:37 - Why DeFi will change the world 23:24 - Why Panic Selling has lost PD over $1M 27:10 - How PD makes Millions telling people not to buy from him 32:38 - Why NFT's will change the world 37:19 - Why Attention is the most valuable Asset 47:32 - Why Marketers should be experimenting with NFT's 57:30 - PD's opinions on Sh**coins 59:54 - PD's current favorite Crypto Projects 01:07:05 - Why Decentralized Finance will change the world 01:11:26 - PD's Top Long Term Crypto's to watch out for 01:14:48 - How our current financial system is screwing everyone over 01:19:43 - What is the actual value of gold? 01:25:29 - China vs USA: Who is actually the superpower? 01:29:22 - PD's Advice to the Younger Generation
55: From Slums to Cartel Lands: Transforming Risk into Views - Arab
00:56:30
We're back with the THIRD episode of Eddie's brother, Arab, the fearless YouTuber who dives headfirst into the world's riskiest places to bring back stories that blow your mind. Arab's not your typical traveler; he's out there making friends with people in dangerous slums and even spending days with the Mexican cartel. His adventures are wild, but getting them on YouTube? That's a whole other story, thanks to all the rules about what you can and can't show.
In this episode, Arab deep dives on how he turns his adrenaline-pumping experiences into viral videos that millions watch. We talk about the fine line between creating content that's real and raw versus keeping it safe for the web. Arab shares his struggles and successes, giving us a peek into his life as a creator who's always pushing the limits.
Tune in to hear all about Arab's journey, the behind-the-scenes of making content that stands out, and how he manages to keep his cool when things get super intense. It's a conversation filled with laughs, insights, and a few edge-of-your-seat moments that you won't want to miss.
59: How to Hire A-Players Overseas for 7X CHEAPER than Americans - Omer & Esteban
00:57:16
Omer Bloch and Esteban Andrade (Founders of Remote Latinos) join us in this episode to share their amazing journey from the agency world to creating a successful business. Find out how Remote Latinos became the top choice for hiring great remote talent from Latin America.
In this episode, Omer and Esteban talk about the challenges they faced, the smart hiring strategies they use, and the HUGE benefits of hiring remote workers from Latin America. They also share how they keep their remote teams motivated and performing well, which is a key factor of making sure your remote team is stable.
Whether you’re a business owner, an HR professional, or just interested in remote work, this episode has something for you.
Tune in to learn from the founders of Remote Latinos and take your hiring game to the next level! Don’t miss out on this chance to hear from industry leaders.
TIMESTAMPS: 00:00 - Introduction 06:06 - Establishing Remote Latinos 09:00 - Living and Recruiting in Colombia 16:00 - Hiring and Training Talent 20:45 - The Role of AI in Recruitment 23:53 - Overcoming Common Hiring Mistakes 25:00 - Eddie's Hiring Hack 29:05 - Attention To Detail 39:30 - Onboarding Process and Its Importance 45:40 - The Future of Remote Latinos 54:42 - Fortune Cookie Advice & Closing
We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com
FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://www.badmarketing.com/ Join Our Team: https://bad-marketing.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@badmarketers
EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakebadads Marketing Course: https://www.brilliantmarketers.com/
09 Oct 2023
47: How He Gets Celebrities to Wear his Brand for Free - Louis Leidenfrost
00:57:09
Louis Leindenfrost (Founder, Carte Blanche) shares how he blew up the brand, getting influencers to wear it, and future plans for Carte Blanche.
The success of Carte Blanche is a story like no other. In such a short amount of time the brand has been able to sell out EVERY SINGLE DROP thanks to Louis’s discipline and strategy.
Celebrities like Rick Ross and Todd Gurley have been seen sporting the brand frequently, which has given the business a significant boost. Louis has a distinct perspective on how his company can achieve even greater success by taking the name brand approach like LV and Gucci have taken in the past and still hold onto to this day.
If you’re interested in building a successful clothing brand and everything that goes into it behind the scenes then you’re going to love the knowledge that’s dropped in this episode.
FOLLOW LOUIS: Instagram: https://www.instagram.com/louisleidenfrost/?hl=en Twitter: https://twitter.com/LeidenfrostL Carte Blanche: www.shopcarteblanche.com Carte Blanche IG: https://www.instagram.com/carteblanchesupply/?hl=en
TIMESTAMPS: 00:00 - Intro 01:47 - Podcast Start 03:03 - First Steps into the Grind 07:54 - Finding Suppliers on Etsy 10:11 - Starting an Ad Agency 11:48 - What was ‘Print Your Songs’ 14:41 - Business acquisition/uv printing 17:03 - Transition to Now 18:19 - Start of Carte Blanche 21:55 - First Clothing Drop 25:51 - Getting Big Influencers to Wear it 29:43 - Reselling the Products 31:12 - What Role is Carte Blanche Filling in the Fashion Industry 35:11 - Mistakes Made in Starting the Brand 37:07 - Ad Strategy 39:25 - Pricing of Carte Blanche 41:20 - What’s the Plan for the brand? 44:48 - Discipline in Business 48:02 - Discipline outside of Business 52:24 - Fortune Cookie Advice
FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://4media.marketing/ Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing?
EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/
22 May 2024
58: How To Pay Less Taxes: What The IRS Doesn't Want You To Know - Edward Collins
00:57:31
Edward Collins (Founding Partner & Wealth Advisor of Collins Lambert, LLC) joins us to share his journey from government work to becoming a successful entrepreneur, teaching everyone about financial literacy. In this discussion, Edward talks about the importance of understanding the tax code and using strategies like home office deductions and the Augusta rule to save money. These two things are just the beginning of the sauce Edward drops on this podcast.
Edward also delves into what it takes to qualify as a real estate professional and the benefits of things like cost segregation and charitable remainder unit trusts. He emphasizes the need to ask SMART questions and find creative solutions to reduce tax burdens.
For the experts out there, Edward also discusses advanced techniques like leveraging bonus depreciation for non-real estate assets and earning tax credits for investments in research and development, oil and gas, and solar energy. Again, this is just the tip of the iceberg.
Tune in to this episode and gain valuable insights from a seasoned wealth advisor on how to navigate the complex world of taxes and optimize your financial strategies. If you seriously want to take your tax filing game to another level, you don’t want to miss this one.
0:00 - Introduction and Welcoming Edward Collins 0:39 - How did you get into this space? 3:01 - Doing workshops at local libraries 5:48 - Clients overpaying and starting a financial planning practice 8:55 - Going to law school for fun! 10:34 - Services and coaching ("done-for-you services") 11:36 - Content importance in today's age + social media strategy 19:19 - Tier 1, 2 & 3 Tax Strategies 20:35 - Tier 1 Example: Home Office Deductions 22:40 - Tier 2 Example: Augusta Rule 26:20 - The power of "How?" instead of "Can?" 27:10 - Tier 3 Example: Deducting Travel Expenses 29:38 - "Buy real estate, you don't have to pay any money..." True or false? + Strategies 35:30 - Deduction vs Depreciation + Passive vs Active Income 44:05 - Charitable Cause Tax Deduction 48:38 - An out-of-the-box tax strategy... 54:07 - Fortune Cookie Advice & Closing Questions
We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com
FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://www.badmarketing.com/ Join Our Team: https://bad-marketing.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@badmarketers
EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakebadads Marketing Course: https://www.brilliantmarketers.com/
12 Oct 2022
30: The Biggest Scam In The World - Joel Kaplan & Sergio Tavarez
02:32:14
Joel Kaplan & Sergio Tavarez (Founders of Agency Lab) uncover the biggest scam in the USA, why they make such great partners, how they’ve built multiple seven and eight figure brands, the importance of coming up with a great offer, and why they love Andrew Tate.
Sergio joins the podcast for the first time to share his story of growing up with a single mother, why he decided to drop out of college, how he got his start as an entrepreneur, and why he doesn’t believe in reading books. Joel Kaplan has made a name for himself as one of the KINGS of SMMA. He scaled his first marketing agency, Atlas Digital, to over 200 clients and pulling in $300K/month. After selling his agency, he partnered with Sergio to launch Agency Lab, a coaching program for entrepreneurs looking to start and scale their own marketing agencies.
Since then, they’ve been able to help over 80 agency owners hit $100K+/month and 100s cross $10K+/month. To hear Joel’s story, make sure to check out Episode 7 of 4Media Uncut:https://youtu.be/W46BtOk5DTE
TIMESTAMPS: 00:00 - Intro 1:35 - Podcast Start 4:15 - What they teach through Agency Lab 7:46 - Sergio’s backstory 11:57 - Why high school is a bigger scam than college 17:00 - Where Eddie’s deepest relationships came from 19:38 - Joel wants people to see him for more than his money 21:29 - Why Sergio doesn’t read books 24:17 - Reach out to the Author, don’t read the book 29:30 - Stop Reading and Start Building 32:41 - Sergio went to college as a high school dropout 33:29 - Why Sergio dropped out of college 35:15 - Why Sergio started an Agency 37:31 - Joel thought Sergio was a catfish 39:20 - How Joel met Sergio 44:16 - Approaching Girls vs CEOs 46:05 - The story of Joel selling his agency 54:50 - Eddie’s opinion on Partnerships in business 59:11 - Joel’s key to a good business partner 1:01:09 - The night Joel told Sergio he was going to be his business partner 1:06:26 - Joel & Sergio love Andrew Tate 1:14:03 - Why Joel & Sergio don’t believe in Happiness 1:20:00 - Sergio talks about Regret 1:22:40 - Joel’s Seven Uncomfortable Truths 1:25:58 - Lebanon’s Fake Inflation 1:28:10 - You can BUY money 1:28:42 - Joel’s Seven Uncomfortable Truths (cont) 1:32:47 - What do you believe in that most people don’t? 1:34:48 - Being a financial slave vs being financially free 1:39:24 - How Joel overcame his Fear of Public Speaking 1:48:15 - Why you shouldn’t give AF 1:51:10 - Why does Andrew eat so much Watermelon? 1:52:26 - Joel & Andrew start a Watermelon company 1:55:02 - Why Joel’s competitors resent him 1:56:50 - Sales vs Offer vs Brand 1:58:06 - Joel’s free offer idea 1:59:46 - Sergio’s advice for coming up with offers 2:07:55 - The importance of building an outbound sales team 2:13:35 - Why Sergio leaned into his quirkiness 2:14:55 - Sergio secretly never plugs in his $400 microphone 2:16:05 - Sergio hitchhiked to the podcast because his phone died 2:20:59 - Sergio’s Fortune Cookie Advice 2:24:50 - Joel’s Fortune Cookie Advice
Welcome to our new show! Eddie Maalouf & Andrew Deitsch take you behind the scenes of their marketing agency, and have conversations with some of the biggest names in the e-commerce and marketing world.
53: Running a 7-Figure Agency at Age 22 - Jared Curry & Matt Shields
00:37:17
Jared Curry and Matt Shields, the young minds behind Estate AI, share their inspiring story from navigating early challenges in the marketing world to establishing a powerhouse agency. Their journey from newcomers to achieving significant monthly revenue showcases the blend of bold strategy and innovative thinking essential for success in today's digital landscape.
In this episode, we explore how Jared and Matt harnessed the power of effective content, strategic risk-taking, and visionary leadership to catapult Estate AI into a leading position. As both Jared and Matt present their insights into their approach to digital marketing and agency growth, they explain the importance of perseverance, strategic innovation, and the drive to constantly push the boundaries of success.
0:00 - Intro 02:17 - Agency Growth Introduction 03:17 - Jared's History + Inspiration 05:11 - Launch and Evolution of Their Agency 06:05 - Overcoming Educational and Career Hurdles 07:03 - Mentorship and Starting the Agency 08:53 - Turning Point and Desperation 11:09 - Expanding Business Network and Coaching 13:09 - Sergio's Event / Setting Goals and Making Commitments 16:00 - Strategic Growth and Acquisitions 18:37 - How did you generate leads? + Pumping money into ads 21:30 - "Let me tell a quick story..." 23:37 - What are you going to regret more? 25:14 - Client Retention and Community Building 28:10 - Future Ventures and Personal Growth 34:35 - Closing Remarks and Future Directions
We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com
FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://www.badmarketing.com/ Join Our Team: https://4media.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@4media.marketing
EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakeBADads Marketing Course: https://www.brilliantmarketers.com/
04 May 2022
22: 100x Return on This Cryptocurrency - PD Shirgir
01:19:57
PD Shirgir, Cryptocurrency Enthusiast & Full-Time Degenerate, returns to the podcast to share why he is ALL IN on $GUARD and the Wolf Den Crypto Ecosystem.
The Wolf Den is a one of a kind cryptocurrency project for purpose-driven individuals, organizations and companies looking to use decentralized finance to fund their goals, remove suffering and do good in the real world.
As usual, nothing in this podcast constitutes professional and/or financial advice, nor does any information constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. This episode was recorded on March 31, 2022 - $GUARD was around $4.50. One month later, at the time of release, $GUARD is now over $13.00
TIMESTAMPS: 00:00 Intro 02:29 Podcast Start 03:11 Dr. Jeff Spencer’s Champions Experience 04:41 How Degengineering 1.0 was conceived 07:14 PD is building a resort on 400 acres of land in AZ 10:53 Where Guard Your $GUARD came from 12:20 Why Wolf Den bets against Human Psychology 13:13 What is $GUARD? 13:50 What is the Wolf Den? 14:55 Why PD told Eddie to go ____ himself 16:42 Why $GUARD only goes up 18:50 The downside of banks and centralized exchanges 20:29 Why pairing $GUARD with BUSD is so powerful 23:30 Why WAGMI is a broken way of thinking 25:10 Why promoting $GUARD is not beneficial 32:43 Why PD sold ALL of his crypto to buy $GUARD 39:02 How PD’s lifestyle has changed 44:48 Future of Wolf Den/ $GUARD 48:20 How to learn more about the Wolf Den 49:24 The importance of Privacy in Crypto 53:07 Why PD doesn’t flex his wealth 54:14 Why PD cuts dumb people out of his life 56:09 Hypocrites and Self-Sabotage 59:35 How many Maaloufs are there? 01:01:01 PD’s Dog negotiated for him at the dealership?? 01:02:01 PD’s new BMW X5 M Competition 01:06:28 How PD protected Eddie from losing A LOT of gains 01:09:38 Why PD hates Cold DMs so much 01:12:19 PD’s “Fortune Cookie” advice from last episode 01:14:01 PD’s final takeaway
50: Welder to $100k/mo SMMA Owner - Jordan Bazouzi
00:47:35
Jordan Bazouzi (Founder, Nu Reach Media) shares his story of working a 9-5 job as a welder to now owning a 6 figure/mo Marketing Agency in just 3 years.
Jordan has spent over $200,000 investing in himself to constantly learn and grow. This amount of learning and knowledge has made his company grow insanely fast in such a short amount of time. He is a true believer in himself and his mind.
This was an amazing and inspirational episode, so we hope you enjoy it as much as we did.
00:00 - Intro 00:55 - Podcast Start 01:25 - Who is Jordan Bazouzi? 04:13 - How Jordan Started his Agency 07:42 - It’s EASY to Save Money 13:30 - COVID-19 (Making a Pivot) 17:30 - Biggest Keys to get to 6 figures/mo 22:41 - Investing in Yourself 29:48 - Working Remote vs in Office 30:51 - Hardest Part of Running a SMMA 32:33 - How Jordan gets Clients 36:16 - BAD ASS Marketing Campaigns 40:22 - Future Plans 44:28 - Fortune Cookie Advice
We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com
FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://www.badmarketing.com/ Join Our Team: https://4media.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@badmarketing
61: Rebuilding After Shutting Down a $40M Business - Colin Wayne
00:50:11
Colin Wayne (CEO @ Wayne Enterprises Inc) joins us in this special episode hosted by Ashton Shanks, where we dive deep into his journey from being a fitness model to CEO of one of Alabama's fastest-growing companies. In this episode, Colin shares how he leveraged social media to build a multi-million dollar brand, the challenges of transitioning from influencer to entrepreneur, and the importance of maintaining inner peace while scaling a business.
Colin opens up about his origin story, the early days of Redline Steel, and how he grew his company from a small operation to a manufacturing giant with over 140 employees. He also discusses the pivotal moments that shaped his career, including overcoming significant personal and professional setbacks, and his approach to dealing with failure.
Whether you're an aspiring entrepreneur, a seasoned business owner, or just curious about the inner workings of a successful business, this episode is packed with a lot of insight and valuable lessons. Don't miss this episode if you want to learn what it takes to succeed in today's competitive business landscape.
00:00 - Introduction 01:30 - Colin's Origin Story 02:07 - Leveraging Social Media for Growth 03:31 - Transition to Entrepreneurship 05:21 - Founding Redline Steel 13:50 - Meeting and Collaborating with the Host 16:19 - Marketing Strategies and Insights 20:56 - Traits of a Successful Entrepreneur 23:44 - The Pursuit of Happiness and Self-Discovery 25:19 - Life Changes and Personal Struggles 27:17 - Reflections on Loss and New Beginnings 30:38 - Reevaluating Success and Identity 35:22 - The Importance of Relationships Over Material Success 41:26 - Finding Purpose and Inner Peace 45:02 - The New Why and Future Aspirations 49:07 - Conclusion and Final Thoughts
We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com
FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Website: https://www.badmarketing.com/ Join Our Team: https://bad-marketing.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@badmarketers
EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakebadads Marketing Course: https://www.brilliantmarketers.com/
17 Sep 2021
4: How to be the Fastest Growing Agency - Josh Johnston
00:58:20
Our guest today is Josh Johnston, the founder and operator of 321 Pocket Ops. Josh had the incredible opportunity to step into the COO role of Welling Media from 2018-2020.
During his tenure, he helped in building the systems and infrastructure of the rapidly growing agency, scaling to a multiple 6 figure monthly revenue, 20 employees, and helped in undertaking of it’s successful acquisition.
Today, Josh is consulting with various agencies in the U.S. and Europe to help them scale their revenues, teams, and profits.
TIMESTAMPS: 02:45 - Josh growing up 07:01 - How Josh helped start 4Media 09:38 - What most businesses are lacking 17:39 - The importance of core company values 36:19 - Josh on the importance of health & fitness
21: How a Dropout Overcame Addiction & Made Millions Online - Sam Maxwell
01:42:55
Sam Maxwell (Ecommerce Entrepreneur) shares his story from power washing to launching several successful ecommerce brands. In this episode, he goes deep into his past, his come up, and new businesses he’s working on as a young entrepreneur. From dropshipping Legos, to battling his addiction to adderall, he has a very powerful story for such a young guy. You definitely don’t want to miss this episode! FOLLOW SAM: Instagram:https://www.instagram.com/thesammaxwell
TIMESTAMPS: 0:00 - Intro 1:42 - Why the Will Smith Slap was such a big deal 6:47 - Turning Off Notifications to focus 7:50 - Sam's Backstory 12:10 - Why Sam moved to Texas at 19 12:49 - Dropshipping Stan Lee Legos 17:29 - Why Adderall is such a big problem 24:58 - Developing a Financial Mindset 28:50 - Andrew and Eddie’s Go-Karting experience 32:17 - What it’s like to be an Entrepreneur at 21 34:21 - Dating vs Being Single 36:50 - Why it is so important to Humble yourself 39:55 - Why Tesla’s are the best cars 44:13 - The importance of Appreciating Assets 46:33 - Business Past the Legos 53:47 - Don't Get ahead of yourself 57:39 - The importance of keeping intentional relationships 59:32 - Keeping your circle small 01:02:58 - Dropshipping at 22 01:04:47 - Being as big as you want to be 01:10:58 - Getting ahead to spend quality time later on 01:13:57 - Short Term Goals over Long term Goals 01:20:21 - Andrew’s bathroom incident 01:23:08 - 8 Figures in 100 Days 01:25:55 - Amazon vs Shopify - where is it going? 01:28:35 - Sam's Money Streams 01:30:09 - Where is the Market Shifting? 01:30:49 - 60 Day Blitz 01:35:48 - Knowing when to celebrate wins 01:37:38 - Sam's Fortune Cookie Advice
JB Brown (M&A Investor/ Advisor) is a billion-dollar business titan that has driven many companies to unprecedented heights of success. His remarkable track record includes selling over a billion dollars in products and services, as well as brokering deals worth over $200 million in various businesses.
With a diverse portfolio and expertise across multiple industries, JB has emerged as a prominent industry thought leader and highly sought-after consultant.
In this episode, he shares his story of realizing that money alone doesn't guarantee happiness. Despite achieving financial success in his career, he felt very unhappy and unsatisfied. This made him start a journey of self-discovery to find out what truly brings joy and fulfillment in life.
TIMESTAMPS: 0:00 - Introduction 3:00 - JB's early entrepreneurial experiences 8:00 - JB's experience in the fraternity and throwing profitable events 14:00 - Working for Enterprise Rent-A-Car 30:00 - The impact of COVID-19 on e-commerce + buying/selling businesses 38:00 - Personal Struggles and Finding Hope 43:00 - The importance of environment and mindset in business 45:00 - The role of mergers and acquisitions in business growth 48:00 - The personal side of selling a business / factors to consider 54:00 - The impact of selling a business on personal life and relationships 57:00 - Maslow's hierarchy of needs and the relationship between money and happiness 1:04:23 - The importance of finding joy and fulfillment 1:10:45 - Understanding your goals and values 1:13:31 - The concept of opportunity cost 1:19:16 - The mindset and characteristics of successful entrepreneurs 1:23:19 - Having different circles of friends 1:28:16 - Key metrics that investors look for in an exit 1:37:19 - Tax Strategies when Selling a Business 1:47:45 - Structure & Value of a GOOD Deal 1:49:11 - Tax implications & potential gains of holding stock 1:53:20 - Fortune Cookie Advice
EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/
ANDREW Instagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.com YouTube: https://www.youtube.com/andrewdeitsch Andrew’s Other Podcast: https://www.andrewdeitsch.com/podcast
06 Jun 2022
24: The Decline of the American Empire - George Yu
02:02:12
George Yu (Multi-Family Real Estate Investor, World Traveler, Entrepreneur, Pilot) returns to the podcast to discuss his outlook on the world, the fall of the American Empire, and finding true value and fulfillment in life. Over the past 6 months, George has been growing his portfolio of multi-family real estate development, investing in international real estate, building homes out of shipping containers in China, and preparing for what he believes will be the downfall of the USA’s position as the dominant world superpower. You do not want to miss this episode, as George breaks down exactly what he thinks will happen and how to prepare yourself for the future.
TIMESTAMPS: 0:00 - Intro 1:30 - Podcast Start 3:05 - Where George has been for the last 6 months 4:30 - Why George is passionate about affordable housing 5:58 - George’s current companies 7:10 - What emerging Markets in George Investing in? 10:20 - George’s shipping container home company in China 11:43 - Is George the next Elon Musk? 13:15 - George’s Outlook on the World/College 16:15 - Why George believes that USA will fall as a world superpower 19:06 - Why China will take over as the world superpower 29:36 - The Significance of America’s Debt 34:43 - How to create the life you want to live (MUST WATCH) 41:03 - The Most Powerful Industries to be in 46:00 - How to create the life you want to live continued (MUST WATCH) 50:00 - How to find true fulfillment 55:55 - Why are Americans unmotivated to work? 59:08 - George’s Affordable Living Empire - Bundling Utilities 1:02:55 - Are low income folks entitled? 1:06:23 - How the TikTok Algorithm is different in China 1:11:05 - Why we must look outside of our borders for the future 1:12:30 - George’s Predictions for WW3 1:17:05 - The sad fate of the Boy Scouts 1:21:18 - Why family values are so important 1:23:58 - Transgender Swim Debate 1:25:07 - Chris Rock and Will Smith 1:26:10 - What countries is George Investing in? 1:26:57 - The importance of Financial Literacy 1:38:38 - International Job Competition / Hiring 1:43:00 - Is there Hope for America? 1:48:21 - Nuclear Impact 1:52:21 - Happiness and Fulfillment in the World 1:53:53 - America’s Impending Recession/ Closing Thoughts
Chuckie & Shelby Gregory (Co-Founders - Club EarlyBird) share their story of how two regular people became successful by creating a product to solve a problem everyone faces.
TIMESTAMPS 00:00 - Guest Intro 02:58 - Podcast Start 03:18 - Agency Founders Live Recap 05:09 - What is Club EarlyBird? 06:56 - The origins of Club EarlyBird 08:46 - Chuckie was a punk growing up 15:28 - College Football chat 17:21 - Chuckie went to 4 high schools in 4 years 20:09 - Shelby’s High School and College Experience 22:16 - The problem with Marketing Degrees 26:06 - Andrew's College experience 28:44 - Dropping out Freshman Year 29:22 - How Chuckie used student loans to keep his business afloat 35:25 - Chuckie’s intro to Entrepreneurship 37:05 - Hiring Chuckie’s first employee 38:30 - Chuckie’s acquisition strategy 41:29 - How Chuckie sold his first business 43:48 - The start of Club EarlyBird 46:16 - What is the Morning Cocktail? 46:56 - Do entrepreneurs need to wake up early? 54:31 - Chuckie’s morning routine 01:02:57 - Eddie doesn’t work because he needs to 01:03:42 - Gaming and Fantasy Football 01:07:04 - “Wake The F*** Up” to Club EarlyBird 01:08:55 - Chuckie tested his product for TWO YEARS 01:12:46 - Self testing product mixtures 01:15:41 - Working with a partner 01:16:36 - How Club EarlyBird found a manufacturer 01:19:14 - Selling to family and friends 01:20:53 - Why Chuckie’s first business was a failure 01:21:31 - Familiarity with a twist 01:22:08 - Creating BLUE offers in RED oceans 01:30:33 - Photography Hack - Shoot in IKEA 01:34:23 - Why a simple image converts the best 01:39:58 - Why good ads don’t always convert 01:42:26 - What you need to get started with product photography 01:44:10 - The power of LIMITED EDITION 01:49:22 - Why Customer Analytics are so important 01:56:05 - Black Friday performance 01:59:33 - SMS Marketing - Postscript & Timezones 02:05:45 - Eddie and Terry’s baby is on the way 02:08:19 - Why Chuckie practiced his football kick for a year 02:16:12 - How to find great employees 02:16:52 - Why Andrew works for Eddie 02:21:01 - Why Terry is the best 02:23:23 - Why Chuckie doesn’t drive anymore 02:25:26 - Investing in customers 02:29:31 - Andrew and Terry’s scary similarities 02:32:43 - Why women have a different eye for things 02:34:37 - Are stereotypes really accurate? 02:35:50 - The importance of High Quality Merchandise 02:40:34 - Why Demand sells 02:47:45 - Subscription tips from Club EarlyBird 02:49:46 - Why Eddie is heavily invested in Spirit Airlines 02:53:41 - Why Chuckie dropped thousands at the Barstool 500 Party 02:56:40 - When did it feel like "you made it”? 02:58:53 - Chuckie and Shelby’s Fortune Cookie Advice
36: Ravi Abuvala - How 8-Figure Entrepreneurs Prioritize their Time
01:25:38
Ravi Abuvala (CEO - Scaling with Systems) shares his journey from being a waiter to a massively successful entrepreneur. He shares how to maximize efficiency, why content is king, how he’s using AI in his business, and the idea of reputational currency.
During this episode, he gets vulnerable with us and even shares some things about his personal life that he has never shared publicly before.
We want to thank Ravi for being such an amazing guest, and coming to speak to our community of Agency Founders in Nashville.
This episode is a MUST LISTEN if you’re a fan of 4Media Uncut.
00:00 - Intro 01:12 - Podcast Start 01:39 - Ravi’s Backstory 05:18 - Getting Advice from Professionals 11:19 - Ravi’s Learning Hustle 15:50 - Burning Your Network 16:47 - Eddie and Ravi working together 19:35 - Reciprocated Value 22:29 - Organic Content & SOP’s 24:52 - The Genesis of Scaling with Systems 29:26 - Mergers and Acquisitions 30:11 - Reputational Currency 31:29 - Mergers and Acquisitions cont. 35:39 - How to be Efficient/ Get More of What you Already Have 39:18 - Benefiting from Content 43:59 - Using Asana & ChatGPT in Content 50:50 - Content Simplicity 52:07 - Does being time-efficient strain your relationships? 1:08:17 - Things are Neither Good nor Bad, but Thinking Makes Them So 1:11:58 - Ravi’s Rules for investing 1:21:47 - Ravi’s Fortune Cookie Advice
BREAKING NEWS: 4Media and Hemon have MERGED to form BAD MARKETING!
In this episode of the all new BAD Marketing Podcast, Eddie Maalouf (Founder of 4Media Marketing) and Ashton Shanks (Founder - Hemon Media Group) sit down with Andrew Deitsch (Creative Director - 4Media) to discuss why they merged, why they chose this crazy name, and the future of the company.
Get ready for BAD things moving forward!
THE AGENCY FOUNDERS: Instagram: https://www.instagram.com/theagencyfounders Website: http://theagencyfounders.com/
EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/
ANDREW Instagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.com YouTube: https://www.youtube.com/andrewdeitsch Andrew’s Other Podcast: https://www.andrewdeitsch.com/podcast
02 Feb 2024
51: This Software Seems TOO GOOD To Be Legal... - Francesco Gatti
00:29:37
TRY OPENSEND FOR FREE! - https://opensendinc.partnerlinks.io/fs7yi52v11by
Francesco Gatti joins Eddie Maalouf to reveal how his innovative software is revolutionizing the e-commerce landscape.
Francesco's journey from Milan to California led to the creation of this game-changing software that's reshaping how e-commerce businesses target and engage customers. This software is not just a tool; it's a powerhouse, driving up to 40x returns for online stores and redefining digital marketing strategies.
With Eddie, Francesco delves into the transformative power of this technology they've incorporated into this software, which combines identity resolution and advanced targeting to unlock new potentials in customer engagement. They also discuss the challenges of transitioning from traditional business to tech innovation and Francesco's vision for the future of e-commerce.
For anyone intrigued by the insane returns this software makes, this episode is packed with insights. Discover how Francesco's software is setting a new standard in the industry.
FOLLOW FRANCESCO:
LinkedIn: https://www.linkedin.com/in/f-gatti/
TIMESTAMPS:
00:04 - Podcast Start 00:35 - Sponsoring Agency Founders + Ridiculous Numbers 01:45 - Where did you come from/what are you doing? 03:00 - Moving from an agency to a software 04:12 - How did the conversation start to make the software? 05:36 - What is the core function of the software? 07:28 - What information does the software pull? 08:55 - The tech behind the software 10:24 - Email opening percentage + is it spam? 18:11 - Retargeting & the insane ROI 19:10 - Is this legal? 19:54 - Upcoming/new features of the software 24:28 - What is the software called? 26:34 - Focusing on the user experience
We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com
FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://www.badmarketing.com/ Join Our Team: https://4media.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@4media.marketing
EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/
08 Mar 2022
18: Everyone Is Playing The Agency Game WRONG - Tommy Patterson + Brandon Fink
02:36:15
Tommy Patterson & Brandon Fink (Co-Founders - WKND Agency) share stories of childhood trauma, making $15 million from KN-94 mask sales at the start of the pandemic, and how to create an agency that can’t stop growing. In this episode, Tommy & Brandon share how they got into digital marketing, how they met and decided to team up, and the strategies they’ve used to grow WKND agency into the dominating force it is today…In under 6 months. They give their best tips to make accurate and profitable market predictions, and how to find clients that are willing to grow with you.
Tommy grew up with nothing, and after getting evicted at 9 decided “I’m going to be a millionaire.” He has since started multiple 7 figure businesses, attended and spoken at conferences all around the world, and has one of the fastest-growing agencies in the eCommerce space.
Brandon lived two lives as a child, between his father’s trailer and his mom’s two-story house. After his last attempt at college he got into sales, and since then has worked alongside Tommy Patterson to grow WKND agency into a multi-million dollar business.
Together Tommy and Brandon have generated over $420M in sales for their clients and have helped hundreds of businesses grow into 7 figure powerhouses.
TIMESTAMPS: 00:00 - Podcast Start 02:20 - You Were A Child Of The Corn? 04:40 - A Sidewalk, An Eviction, And The Start Of A Dream 10:51 - Wanna hear a crazy story? 17:32 - A mid-life crisis at 26 19:16 - Going back to school 23:26 - Not doing anything that anyone couldn’t do 24:57 - When did you start WKND 29:39 - Brandon's backstory 36:54 - What Tommy and Brandon have in common 38:03 - When Brandon met his wife 41:59 - Brandon's last attempt at school 43:52 - Getting into sales 44:51 - Brandon's on the news 51:23 - Sleeping on a coach to find a job 53:53 - Brandon starting his own brand 56:16 - Where Tommy and Brandon met 59:02 - Billboards 01:00:26 - How they got connected 01:32:00 - Don't focus on money 01:02:13 - Do you think short-term money focus is greedy? 01:05:60 - What they could create working together 01:07:20 - Where are you located 01:09:08 - Selling masks during the pandemic 01:13:31 - Starting a business in a gold rush 01:16:32 - Seeing the slow down coming 01:17:16 - Starting WKND 01:21:04 - What were the keys to scaling so quickly 01:22:15 - How many agencies did you acquire in 2021 01:24:12 - What he realized about eh agency game 01:27:23 - Everyone you need is in this room 01:29:27 - Is it even fair? 01:36:25 - It's only mind-blowing because you never said you could do it (INSTA) 01:39:42 - Anyone can make money 01:44:22 - The most important part of the deals 01:45:58 - What happens when it doesn't work 01:49:13 - An example of the deals 01:50:49 - Why businesses are created 01:55:06 - The right client 01:56:01 - What's a better way to grow 01:57:16 - Own Your Clients 02:05:20 - The first month with a client 02:11:29 - Everybody's goals are so different 02:12:35 - How does it work when they start sharing clients 02:14:29 - how does the invoicing work? 02:17:44 - The structure is determined by the people making the deal 02:19:02 - types of agencies Tommy is acquiring 02:22:37 - Talent acquisition is the only thing that can shorten this timeline 02:25:27 - What are your goals this year? 02:27:50 - "I'm just a guy who's going for it" 02:29:24 - This is not for the faint of heart 02:31:02 - Fortune Cookie 02:32:21 - Where to find them 02:33:25 - Competition is an Illusion
29: Why the Stock Market Hates this Guy - Jake The Stock Guy
01:32:17
Jake the Stock Guy (Options Trader, Freedom Seeker, Stock Market Guru) tells the story behind his success, his day trading community, and his course, which goes over how to start trading in less than 14 days. The guys talk about how much money Jake makes in a day, his thoughts on why he chooses to make less money to have more freedom, and his plans for using machine learning and artificial intelligence to create total freedom in his stock portfolio. If you join his community, he shares alerts of all of his personal trades, a spreadsheet containing his trading history and how successful they’ve been, and exclusive access to Jake and his team.
0:00 - Intro 1:41 - Podcast Start 3:12 - What does Jake do? 6:46 - Eddie’s Experience with Options Trading 8:06 - The downside to selling options 10:26 - How Jake got into Stocks/ his childhood 17:22 - Jake realizes he likes MONEYYY 23:40 - Jake’s first option trade 24:34 - How important was it to have a mentor? 25:33 - Time is the only non-renewable source 27:57 - Day in the life of Jake The Stock Guy 32:51 - How much Jake made in 3 minutes 35:51 - How long Jake actually works 37:47 - The Biggest battle for humans is fear and greed 39:46 - Jake’s new venture into Machine Learning/ AI 50:00 - Jake only charges $99/mo to join his stock group 52:36 - Why people should pursue option trading 1:00:02 - Buy shares of companies who you believe in 1:02:11 - What you need to start trading options 1:10:40 - Take his course before joining his group 1:11:55 - Eddie’s stock market horror story 1:14:51 - Everyone's mistake in options trading 1:17:40 - Eddie’s Sports betting mistake 1:25:03 - Jake’s Fortune Cookie Advice 1:28:56 - Where to find Jake 1:30:27 - The Black Market of infinite cash
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