B2B Mentors (Connor Dube)

Connor Dube is Sales & Marketing Director at Active Blogs, an industry leader in B2B social selling and content strategy, Co-Founder of the Mile High Mentors Podcast, and Founder of B2B Mentors. Building his first business at seven, he's gone on to create multiple companies and supporting his clients approaches to adding multiple 8-figures to their sales pipeline with his innovative approach to Social Selling. As a current leader in sales and marketing strategy for complex industries, Connor’s been featured in top podcasts, resources, and stages, including MSU Denver’s current sales and marketing curriculum.

Connect with Connor on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/ or email him at connor@activeblogs.com

Visit Active Blogs @ www.activeblogs.com for FREE B2B Marketing resources, podcasts, and make sure to reach out today for a Marketing Second Opinion to identify where to reduce marketing costs, optimize, or identify new strategies to implement for your business or department.

Steve is a thought leader in the psychology of marketing and use of digital techniques to engage buyers in both the logical and emotional aspects of the buying experience. He has served in a variety of roles ranging from CMO, product strategist, Innovation and Services leads and global marketing head for market-leading companies such as LexisNexis, SAP and Computer Associates. He's also led marketing for three leading FinTechs, has been a VC, sales executive, software engineer and startup founder.

Follow and connect with Steve on LinkedIn at: https://www.linkedin.com/in/stevenmann/

Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

Visit Active Blogs @ www.activeblogs.com for FREE B2B Marketing resources, podcasts, and make sure to reach out today for a Marketing Second Opinion to identify where to reduce marketing costs, optimize, or identify new strategies to implement for your business or department.

Ian Barkin is the Chief Strategy and Marketing Officer for Sykes Enterprises, host of the OneTAKE Podcast, a speaker, and educator on Digital Transformation, Intelligent Automation and the Future of Work. As a serial entrepreneur, Ian has founded firms in the Internet of Things, Critical Infrastructure & Cyber Security, and the Robotic Process Automation spaces. He most recently co-founded and grew Symphony Ventures, a leading global RPA boutique, that he sold to SYKES in 2018. Follow and connect with Ian on LinkedIn: https://www.linkedin.com/in/ianbarkin/

Listen to and watch the OneTAKE podcast: https://www.sykes.com/onetake

Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/
Instagram: connor_dube

Visit Active Blogs @ www.activeblogs.com for FREE B2B Marketing resources, podcasts, and make sure to reach out today for a Marketing Second Opinion to identify where to reduce marketing costs, optimize, or identify new strategies to implement for your business or department.

Krishna Mohan is a successful Entrepreneur, Business Coach, Speaker, and #1 Best-selling Author. He’s been seen on FOX TV and a number of other large media outlets. Over the last 20 years he has helped multiple Fortune 500 companies and several start-up organizations focusing on Sales, Business Development and Finance. Krishna has deep grasp on the understanding of business through his extensive experience working in Manufacturing, Consumer Durables, Telecom, Information Technology, Energy and Data Center Industries.

Learn more about Krishna and his current business at: www.geniusvisionaryinc.com
Contact him: Krishna@geniusvisionaryinc.com
Connect on LinkedIn: https://www.linkedin.com/in/krishna-mohan-mmm-mba-ms-7065666/

Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/
Instagram: connor_dube

Visit Active Blogs @ www.activeblogs.com for FREE B2B Marketing resources, podcasts, and make sure to reach out today for a Marketing Second Opinion to identify where to reduce marketing costs, optimize, or identify new strategies to implement for your business or department.

As the architect of digital systems Rob creates immediate opportunities for growth of the 20% or more top line revenue growth. Holding degrees in Engineering and Business, his career spans 25 years of manufacturing, tech, advertising, product development and services business.

Check out Rob’s B2B Ecommerce digital conference details: https://coreshopsolutions.com/b2b-e-commerce-success-virtual-conference/

Follow and connect with Rob on LinkedIn: https://www.linkedin.com/in/robertneumann/

Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

Visit Active Blogs @ www.activeblogs.com for FREE B2B Marketing resources, podcasts, and make sure to reach out today for a Marketing Second Opinion to identify where to reduce marketing costs, optimize, or identify new strategies to implement for your business or department.

Evan Priesel is a strategic millennial marketer and current Director of Marketing for Univex Corporation, a leading manufacturer of commercial kitchen equipment in the foodservice industry.

Connect with Evan on LinkedIn: https://www.linkedin.com/in/evan-priesel-mba-215023a5/

Learn more about Univex Corporation: http://www.univexcorp.com/

Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/
Instagram: connor_dube

Visit Active Blogs @ www.activeblogs.com for FREE B2B Marketing resources, podcasts, and make sure to reach out today for a Marketing Second Opinion to identify where to reduce marketing costs, optimize, or identify new strategies to implement for your business development efforts.

Justin Scott if Founder of Think Creative, an innovative think tank that offers advice and services across social, digital, and software platforms and Co-Founder of eLink Pro LinkedIn marketing software. Justin is focused on helping people connect with others to generate the very best leads leveraging marketing solutions and technology. Think Creative has scaled to reach clients in the USA, UK and South Africa.

Connect with Justin on LinkedIn: https://www.linkedin.com/in/justinleescott/

Use promo code "Enterprise" for a discount on eLink Pro LinkedIn software: https://elink-pro.com/

Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/
Instagram: connor_dube

Visit Active Blogs @ www.activeblogs.com for FREE B2B Marketing resources, podcasts, and make sure to reach out today for a Marketing Second Opinion to identify where to reduce marketing costs, optimize, or identify new strategies to implement for your business development efforts.

Brian Duncan has been working in the food and beverage industry for over of 15 years. Starting his professional career in supply chain consulting and then becoming the founding partner of successful food tech company Chowly Inc. Now Brian is the CEO and Founder of PlanBased; a data-driven distribution company focused on helping food and beverage brands grow while providing transparency for PlanBased customers.

Get connected with Brian via LinkedIn https://www.linkedin.com/in/brian-j-duncan/

Learn more about PlanBased: https://planbased.io/

Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

Visit Active Blogs @ www.activeblogs.com for FREE B2B Marketing resources, podcasts, and make sure to reach out today for a Marketing Second Opinion to identify where to reduce marketing costs, optimize, or identify new strategies to implement for your business development efforts.

Jim Ries is Director of Business Development at Offit Kurman. They are a full-service law firm, serving the legal needs of small and mid-size privately-held owner managed businesses with 230 attorneys in 14 offices from Charlotte to New York City, with a heavy concentration in the Maryland/DC/Northern Virginia region. Jim has access to a deep network of attorneys in every practice area, and he connects business owners to the right attorney who can resolve their legal disputes and protect their assets. Jim is a master networker, and he prides himself on being able to make meaningful connections. Let Jim be your biz law Google!

Follow and connect with Jim: https://www.linkedin.com/in/jries/

Learn more about Offit Kurman here: https://www.offitkurman.com/

Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

Visit Active Blogs @ www.activeblogs.com for FREE B2B Marketing resources, podcasts, and make sure to reach out today for a Marketing Second Opinion to identify where to reduce marketing costs, optimize, or identify new strategies to implement for your business development efforts.

Ashley Ring is an experienced aviation and aerospace business development leader and current VP of Sales and Marketing for FreeFlight Systems, a NextGen Avionics company based in the Dallas-Ft.Worth area.

https://www.linkedin.com/in/ashley-ring-m-s-68299349/

Learn more about FreeFlight Systems: https://www.freeflightsystems.com/

Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/
Instagram: connor_dube

Visit Active Blogs @ www.activeblogs.com for FREE B2B Marketing resources, podcasts, and make sure to reach out today for a Marketing Second Opinion to identify where to reduce marketing costs, optimize, or identify new strategies to implement for your business development efforts.

Trish Bertuzzi is the Best Selling Author of The Sales Development Playbook and founder of The Bridge Group, Inc. She and her team have worked with over 405+ B2B technology companies helping them to unleash the power of Sales Development, Inside Sales and Customer Success. They are on a mission to help companies build repeatable pipeline and accelerate growth using buyer based modern selling strategies.

Connect with Trish: https://www.linkedin.com/in/trishbertuzzi/

Learn more about The Bridge Group: https://www.bridgegroupinc.com/

Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/
Instagram: connor_dube

Visit Active Blogs @ www.activeblogs.com for FREE B2B Marketing resources, podcasts, and make sure to reach out today for a Marketing Second Opinion to identify where to reduce marketing costs, optimize, or identify new strategies to implement for your business development efforts.

Jamie Shanks is the CEO of Sales for Life, the world's largest Digital Selling training program for mid-market and enterprise companies. Sales for Life has trained over 250,000 sales and marketing professionals, in dozens of industries. Jamie's workshops have been delivered across 6 continents, for brands such as Microsoft, Thomson Reuters, Oracle, American Airlines & Intel.

Connect with Jamie on LinkedIn here: https://www.linkedin.com/in/jamestshanks

Learn more about Sales for Life here: https://www.salesforlife.com/

Visit Active Blogs @ www.activeblogs.com for FREE B2B Marketing resources, podcasts, and make sure to reach out today for a Marketing Second Opinion to identify where to reduce marketing costs, optimize, or identify new strategies to implement for your business development efforts.

Marty Gilbert is the Founder & CEO of the NorthShore Executive Networking Group, Chicago's largest job search organization with over 7,000 members. He has helped over 1,700 professionals to get re-employed, particularly through his "proactive marketing approach" to gaining attention, interest and engagement for the job seekers that he coaches. Marty has held senior level marketing, sales and general management roles for Fortune 100 and middle market firms, including a Chief Operating Officer role for the nations largest sports information company that was the motivating force behind the book and movie MONEYBALL, which starred Brad Pitt.

Connect with Marty on LinkedIn here: www.linkedin.com/in/martygilbert

Learn more about NorthShore Executive Networking Group here: www.nsenginc.com

Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

Visit Active Blogs @ www.activeblogs.com for FREE B2B Marketing resources, podcasts, and make sure to reach out today for a Marketing Second Opinion to identify where to reduce marketing costs, optimize, or identify new strategies to implement for your business development efforts.

Andy Goldstrom is the founder of Midcourse Advisors, a rapid growth coaching and consulting company for business owners, entrepreneurs and executive leaders. He leverages his experience as a 2X Inc. 500 business owner, professor and consultant to help leaders both sustain and grow their businesses. Visit: www.midcouraseadvisors.com and check out his new book here: https://www.amazon.com/dp/B08943SXJD/ref=nodl_….

Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

Visit Active Blogs @ www.activeblogs.com for FREE B2B Marketing resources, podcasts, and make sure to reach out today for a Marketing Second Opinion to identify where to reduce marketing costs, optimize, or identify new strategies to implement for your business development efforts.

Bill Caskey is host of the Advanced Selling Podcast, author, speaker and successful entrepreneur. Bill has been improving B2B sales teams and executives since 1990. His philosophies and strategies have fueled explosive growth in sales and profits for his clients. Bill’s passionate about sharing his ideas about selling, business, life, money, and meaning.

Connect with Bill on LinkedIn here: https://www.linkedin.com/in/billcaskey/

Get free resources from Bill and check out his podcast at: https://billcaskey.com/

Learn the LinkedIn Secrets to Winning More Deals With ANY Target Account and Securing More Sales Meetings With Even the Most Difficult-to-Reach Prospects, Without Hurting Your Company’s Reputation with our No-Cost Training: http://www1.activeblogs.com/value-video

Visit Active Blogs @ www.activeblogs.com for more FREE B2B Marketing resources, podcasts, and make sure to reach out today for a Marketing Second Opinion to identify where to reduce marketing costs, optimize, or identify new strategies to implement for your business development efforts.

Michael W. Wright, is an international author, business professor, exponential era thought leader, speaker, and entrepreneur. Mr. Wright has delivered more than three decades of global P&L leadership for diverse public and privately held early stage to mature technology enterprises at scale, focused on leading edge semiconductor equipment and materials, software, instrumentation, fluid flow and filtration product portfolios. He has served on public (AUGT, RTEC), private (WWK, Techware, Starview Technologies) non-profit (MHTA, UMN/TLI) and international joint ventures (Precision Taiwan and numerous international subsidiary entities).

Connect on LinkedIn: https://www.linkedin.com/in/michael-wright-09aa5b6/

Learn more about Intercepting Horizons: https://www.interceptinghorizons.com/

Visit Active Blogs @ www.activeblogs.com for FREE B2B Marketing resources, podcasts, and make sure to reach out today for a Marketing Second Opinion to identify where to reduce marketing costs, optimize, or identify new strategies to implement for your business development efforts.

Phillip is one of the UK’s leading figures and thought leaders when it comes to operating on LinkedIn . A regular speaker on the worldwide circuit, Phillip's modus operandi is based on bridging the gap between traditional financial markets and the power of automated, social networking. His no-nonsense understandable methodology is a big hit with institutions and individuals aiming to understand the space and how to use it to scale their business development operations. Day to day, Phillip is leading Wealth Chain Capital with a forward-thinking strategy focusing on new world business structures and alternative access to the world's leading capital markets.

Follow Phillip on LinkedIn here: https://www.linkedin.com/in/phillip-nunn/

Learn more about Wealth Chain Capital here: https://www.wealthchain.com/

Learn the LinkedIn Secrets to Winning More Deals With ANY Target Account and Securing More Sales Meetings With Even the Most Difficult-to-Reach Prospects, Without Hurting Your Company’s Reputation with our No-Cost Training: http://www1.activeblogs.com/value-video

Visit Active Blogs @ www.activeblogs.com for more FREE B2B Marketing resources, podcasts, and make sure to reach out today for a Marketing Second Opinion to identify where to reduce marketing costs, optimize, or identify new strategies to implement for your business development efforts.

AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. He's an official LinkedIn partner, host of the LinkedIn Ads Show podcast, and has managed among the world's largest LinkedIn Ads accounts worldwide.

Follow AJ on LinkedIn here: https://www.linkedin.com/in/wilcoxaj/

Learn more about B2Linked here: https://b2linked.com/

Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

Learn the LinkedIn Secrets to Winning More Deals With ANY Target Account and Securing More Sales Meetings With Even the Most Difficult-to-Reach Prospects, Without Hurting Your Company’s Reputation with our No-Cost Training: http://www1.activeblogs.com/value-video

Visit Active Blogs @ www.activeblogs.com for more FREE B2B Marketing resources, podcasts, and make sure to reach out today for a Marketing Second Opinion to identify where to reduce marketing costs, optimize, or identify new strategies to implement for your business development efforts.

James Carbary is the bestselling author of Content-Based Networking: How to Instantly Connect with Anyone You Want to Know. He's also the founder of Sweet Fish Media, a podcast-first media company. He's been a contributor for the Huffington Post & Business Insider, and he also co-hosts the B2B Growth Show (a top ranked podcast according to Forbes).

Follow James on LinkedIn here: https://www.linkedin.com/in/jamescarbary/

Learn more about Sweet Fish Media here: https://sweetfishmedia.com/

Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

Learn the LinkedIn Secrets to Winning More Deals With ANY Target Account and Securing More Sales Meetings With Even the Most Difficult-to-Reach Prospects, Without Hurting Your Company’s Reputation with our No-Cost Training: http://www1.activeblogs.com/value-video

Visit Active Blogs @ www.activeblogs.com for more FREE B2B Marketing resources, podcasts, and make sure to reach out today for a Marketing Second Opinion to identify where to reduce marketing costs, optimize, or identify new strategies to implement for your business development efforts.

Dr. Scott Davies is founder and Chief Executive Officer for PointLeader, Inc. He has over 25 years experience working with organizations of all types and sizes to identify and solve their talent management measurement issues. He received his PhD in I/O Psychology with minors in Quantitative Psychology and Program Evaluation from The Ohio State University. He has assisted over 500 organizations around the globe and across government, private sector, public sector, and not-for-profit sectors to define, implement and improve the strategic management of their talent for the good of their people and their bottom line.

Follow Dr. Scott on LinkedIn here: https://www.linkedin.com/in/drscottdavies/

Learn more about PointLeader here: https://b2linked.com/

Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

Learn the LinkedIn Secrets to Winning More Deals With ANY Target Account and Securing More Sales Meetings With Even the Most Difficult-to-Reach Prospects, Without Hurting Your Company’s Reputation with our No-Cost Training: http://www1.activeblogs.com/value-video

Visit Active Blogs @ www.activeblogs.com for more FREE B2B Marketing resources, podcasts, and make sure to reach out today for a Marketing Second Opinion to identify where to reduce marketing costs, optimize, or identify new strategies to implement for your business development efforts.

From broke jazz musician to $50 million in online sales… Jeff Lerner’s story and message are now inspiring millions. After a decade of building multiple online businesses to over 8 figures and twice landing on the Inc 5000 Jeff turned his focus to educating and inspiring entrepreneurs about the power of digital business. In 2018 he founded ENTRE Institute where over 50,000 students have
discovered digital business. He is now regarded as one of the most inspirational voices online
in business and personal development. Jeff’s interest in entrepreneurship began in his 20s when as a pianist he was often hired to play in the homes of successful CEOs and business owners. In 2008, at age 29, after multiple failed ventures, including a restaurant franchise that left him with a half million dollars in debt, he found his first success online and paid off the debt in 18 months.
He currently maintains an active schedule of speaking events and media appearances and has
written 2 books, “A Hacker’s Guide To An Awesome Life” and “Millionaire Secrets: Things Rich
People Know But Don’t Tell You”.

Follow Jeff on LinkedIn here: https://www.linkedin.com/in/jefflernerofficial/

Learn more about ENTRE Institute here: https://www.entreinstitute.com/

Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

Learn the LinkedIn Secrets to Winning More Deals With ANY Target Account and Securing More Sales Meetings With Even the Most Difficult-to-Reach Prospects, Without Hurting Your Company’s Reputation with our No-Cost Training: http://www1.activeblogs.com/value-video

Visit Active Blogs @ www.activeblogs.com for more FREE B2B Marketing resources, podcasts, and make sure to reach out today for a Marketing Second Opinion to identify where to reduce marketing costs, optimize, or identify new strategies to implement for your business development efforts.

Viveka von Rosen is Cofounder and CVO (Chief Visibility Officer) of Vengreso. Known internationally as the “LinkedIn Expert”, she is author of the best-selling “LinkedIn Marketing: An Hour a Day” and “LinkedIn: 101 Ways to Rock Your Personal Brand!” As a contributing “expert” to LinkedIn’s official Sales and Marketing blogs and their “Sophisticated Marketer’s” Guides, she is often called on to contribute to publications like Fast Company, Forbes, Money, Entrepreneur, The Social Media Examiner, etc. Viveka takes the LinkedIn experience she has perfected over the past 10+ years and transforms it into engaging and informational training (having provided over 100K+ people) with the tools and strategies they need to succeed on LinkedIn.

Follow Viveka on LinkedIn here: https://www.linkedin.com/in/linkedinexpert/

Learn more about Vengreso here: https://vengreso.com/

Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

Learn the LinkedIn Secrets to Winning More Deals With ANY Target Account and Securing More Sales Meetings With Even the Most Difficult-to-Reach Prospects, Without Hurting Your Company’s Reputation with our No-Cost Training: http://www1.activeblogs.com/value-video

Visit Active Blogs @ www.activeblogs.com for more FREE B2B Marketing resources, podcasts, and make sure to reach out today for a Marketing Second Opinion to identify where to reduce marketing costs, optimize, or identify new strategies to implement for your business development efforts.

Shaneé Moret is Founder of Growth Academy and a LinkedIn Influencer that generates more than 20M+ views/ month on LinkedIn.

Follow Shaneé on LinkedIn here: https://www.linkedin.com/in/shaneemoret/

Learn more about Growth Academy here: https://www.growthacademy.global/

Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

Learn the LinkedIn Secrets to Winning More Deals With ANY Target Account and Securing More Sales Meetings With Even the Most Difficult-to-Reach Prospects, Without Hurting Your Company’s Reputation with our No-Cost Training: http://www1.activeblogs.com/value-video

Visit Active Blogs @ www.activeblogs.com for more FREE B2B Marketing resources, podcasts, and make sure to reach out today for a Marketing Second Opinion to identify where to reduce marketing costs, optimize, or identify new strategies to implement for your business development efforts.

Jason Swenk is a, podcast host, speaker, entrepreneur and an author that has literally written the book for growing an agency from nothing, to two 8-figure agencies. He is one of the most sought out advisors to agencies in the World, by showing them an 8 system framework that worked for growing his agency, working with brands like AT&T, Hitachi, Lotus Cars, and eventually lead to selling his agency.

Follow Jason on LinkedIn here: https://www.linkedin.com/in/jasonswenk/

Learn more about Digital Agency Elite here: https://jasonswenk.com/mastermind-invited/

Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

Learn the LinkedIn Secrets to Winning More Deals With ANY Target Account and Securing More Sales Meetings With Even the Most Difficult-to-Reach Prospects, Without Hurting Your Company’s Reputation with the 15-Day LinkedIn Challenge: www.activeblogs.com/15-day-challenge

Visit Active Blogs @ www.activeblogs.com for more FREE B2B Marketing resources, podcasts, and make sure to reach out today for a Marketing Second Opinion to identify where to reduce marketing costs, optimize, or identify new strategies to implement for your business development efforts.

Mario M. Martinez Jr. is a highly sought-after Keynote Speaker and one of 20 sales influencers invited to appear in the Salesforce documentary film “The Story of Sales” launched in 2018. He was named 2019’s Top 10 Sales Influencers by The Modern Sales Magazine, 2018’s Top 25 Most Influential Inside Sales Professional, Selling Power Magazine’s 2018 Top Sales Training and Coaching Consultant, and was recognized in 2019 as one of the top Social Media Leaders by The Social Shake Up. He’s been featured in Forbes, INC., Entrepreneur and was formerly a contributor to the Huffington Post. Mario’s current focus is active CEO and Founder of Vengreso.

Follow Mario on LinkedIn here: https://www.linkedin.com/in/mthreejr/

Learn more about Vengreso here: https://vengreso.com/

Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

Learn the LinkedIn Secrets to Winning More Deals With ANY Target Account and Securing More Sales Meetings With Even the Most Difficult-to-Reach Prospects, Without Hurting Your Company’s Reputation with the 15-Day 6-Figure Sales Pipeline Challenge: www.activeblogs.com/15-day-challenge

Visit Active Blogs @ www.activeblogs.com for more FREE B2B Marketing resources, podcasts, and make sure to reach out today for a Marketing Second Opinion to identify where to reduce marketing costs, optimize, or identify new strategies to implement for your business development efforts.

Stephen Brand is a coach, consultant and mentor working with entrepreneurs and corporations who are looking to imagine, plan for, and develop their future. Stephen also helps build entrepreneurial and business ecosystems to drive new venture creation throughout the world.

Follow Stephen on LinkedIn here: https://www.linkedin.com/in/innovationatthecore/

Learn more about New Enterprise Factory here: https://enterprisefactory.com/

Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

Learn the LinkedIn Secrets to Winning More Deals With ANY Target Account and Securing More Sales Meetings With Even the Most Difficult-to-Reach Prospects, Without Hurting Your Company’s Reputation with the 15-Day 6-Figure Sales Pipeline Challenge: www.activeblogs.com/15-day-challenge

Visit Active Blogs @ www.activeblogs.com for more FREE B2B Marketing resources, podcasts, and make sure to reach out today for a Marketing Second Opinion to identify where to reduce marketing costs, optimize, or identify new strategies to implement for your business development efforts.

Christian Farioli is a Digital Marketing Speaker, Lecturer & Book Author who specializes in Digital Marketing Strategic Consulting, Digital Transformations and Digital Marketing Training. Christian has trained more than 10000 executives and has spoken at more than 50 international Conferences, including at GOOGLE and NASA. He holds 11 marketing certifications, 12 Awards and is considered a reference point for digital marketing training globally. He has been in the industry since its early stages where he launched the first B2B Google Campaign in 2003 for Oracle. Since then he has been running a highly awarded Digital Agency of the Future which launched digital campaigns for a wide variety of industries including Telco, Finance, Hospitality, Real Estate, Healthcare, Pharma, Oil&Gas and Blue-Chip clients.

Follow Christian on LinkedIn here: https://www.linkedin.com/in/christianfarioli/

Get Christian's book "The PIZZA GUIDE TO DIGITAL MARKETING" here: https://christianfarioli.com/best-digital-marketing-book/ and Learn more about Christian Farioli here: https://christianfarioli.com/

Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

Learn the LinkedIn Secrets to Winning More Deals With ANY Target Account and Securing More Sales Meetings With Even the Most Difficult-to-Reach Prospects, Without Hurting Your Company’s Reputation with the 15-Day 6-Figure Sales Pipeline Challenge: www.activeblogs.com/15-day-challenge

Visit Active Blogs @ www.activeblogs.com for more FREE B2B Marketing resources, podcasts, and make sure to reach out today for a Marketing Second Opinion to identify where to reduce marketing costs, optimize, or identify new strategies to implement for your business development efforts.

Steven Kuhn is a consultant, author and speaker who has been hand-picked to consult with some of the most influential people in the world (rock stars, singers, actors, business leaders and politicians) about how to expand their brand, build value and loyalty and develop strategies for increasing beneficial relationships and achieving true Quality of Life (QOL). Steven Kuhn hails from Pennsylvania USA and served in the U.S. Army from 1986 -1993 in Germany and one tour with Task Force 4-8 Cavalry as a Sergeant in Iraq during Operation Desert Storm. Upon discharge from the Army, Kuhn continued to live in Europe where he later became a best-selling author, a multi-country business turnaround leader, Political Consultant and completed his MBA at the prestigious Bradford University School of Business Management in Leeds, U.K.

Follow Steven on LinkedIn here: https://www.linkedin.com/in/stevenekuhn/

Learn more about Quality Of Life Enterprises here: https://qolenterprises.com/

Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

Learn the LinkedIn Secrets to Winning More Deals With ANY Target Account and Securing More Sales Meetings With Even the Most Difficult-to-Reach Prospects, Without Hurting Your Company’s Reputation with the 15-Day 6-Figure Sales Pipeline Challenge: www.activeblogs.com/15-day-challenge

Visit Active Blogs @ www.activeblogs.com for more FREE B2B Marketing resources, podcasts, and make sure to reach out today for a Marketing Second Opinion to identify where to reduce marketing costs, optimize, or identify new strategies to implement for your business development efforts.

Darrell Alfonso is an award winning Martech operator and marketing operations professional. He has consulted for Fortune 500's and startups, and is currently the Global Marketing Manager for Amazon Web Services.

Follow Darrell on LinkedIn here: https://www.linkedin.com/in/darrellalfonso/

Learn more about Amazon Web Services (AWS) here: https://aws.amazon.com/

Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

Learn the LinkedIn Secrets to Winning More Deals With ANY Target Account and Securing More Sales Meetings With Even the Most Difficult-to-Reach Prospects, Without Hurting Your Company’s Reputation with the 15-Day 6-Figure Sales Pipeline Challenge: www.activeblogs.com/15-day-challenge

Visit Active Blogs @ www.activeblogs.com for more FREE B2B Marketing resources, podcasts, and make sure to reach out today for a Marketing Second Opinion to identify where to reduce marketing costs, optimize, or identify new strategies to implement for your business development efforts.

Ray McKenzie is the Founder and CEO of StartingPoint, a SaaS customer operations and experience platform and the Founder and Managing Director of Red Beach Advisors, a technology management consulting firm based in Los Angeles, CA. Ray is a technology veteran of more than 20 years with early stage and public companies specializing in cybersecurity and intelligence, internet infrastructure, and cloud computing and presently sits on one private board and two non-profit boards.

Follow Ray on LinkedIn here: https://www.linkedin.com/in/raymondmckenzie/

Learn more about Starting Point here: https://www.startingpoint.ai/

Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

Learn the LinkedIn Secrets to Winning More Deals With ANY Target Account and Securing More Sales Meetings With Even the Most Difficult-to-Reach Prospects, Without Hurting Your Company’s Reputation with the 15-Day 6-Figure Sales Pipeline Challenge: www.activeblogs.com/15-day-challenge

Visit Active Blogs @ www.activeblogs.com for more FREE B2B Marketing resources, podcasts, and make sure to reach out today for a Marketing Second Opinion to identify where to reduce marketing costs, optimize, or identify new strategies to implement for your business development efforts.

Matt Buchalski is a veteran sales leader and current VP of sales at RealPage, Inc.

Follow Matthew on LinkedIn here: https://www.linkedin.com/in/matthewbuchalski/

Learn more about Real Page here: https://www.realpage.com/

Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

Learn the LinkedIn Secrets to Winning More Deals With ANY Target Account and Securing More Sales Meetings With Even the Most Difficult-to-Reach Prospects, Without Hurting Your Company’s Reputation with the 15-Day 6-Figure Sales Pipeline Challenge: www.activeblogs.com/15-day-challenge

Visit Active Blogs @ www.activeblogs.com for more FREE B2B Marketing resources, podcasts, and make sure to reach out today for a Marketing Second Opinion to identify where to reduce marketing costs, optimize, or identify new strategies to implement for your business development efforts.

Orlando is a native of New York City and a proud veteran, having served in the United States Navy and Army National Guard from (1992-2000). During his tenure in the military, Orlando had the distinct honor of traveling the world. Some notable destinations were Africa, Australia, Dubai, and Singapore. Being exposed to several international cultures was an eye-opening experience for a young African American male from the streets of Harlem.


After receiving two honorable discharges, Orlando began his professional career in sales for three years before turning his attention to recruiting. In 2003 he joined the team at the Staffing Agency in Manhattan, NY. Orlando has worked with an array of professional disciplines from Administrative to Engineering, Finance and Accounting, Medical, and non-for profit. He has been able to provide this expertise in New York, Las Vegas, and now Tampa, FL.

With a career spanning over 15 years in corporate America, including Corporate and Agency recruiting, Orlando has a unique and well-rounded perspective on how recruiters think and what hiring managers look for. He has held several leadership roles throughout his career. From Account Manager, Branch Manager, U.S. Recruiting Manager and most recently a Sr. Team Lead for a Leading Global Fortune 100 company.


Orlando is passionate about taking individuals from the job seeker to the sought after and has helped guide, coach, and develop over a thousand job seekers towards interview success. He provides real insight and information from the eyes of an active recruiter using several platforms. Orlando is a published author and speaker for all things career development. He continues to charge ahead one speech, one podcast, one post and one book at a time to educate and equip job seekers towards achieving their career goals.

Follow Orlando on LinkedIn here: https://www.linkedin.com/in/orlandohaynes/

Learn more about Orlando here: https://orlandohaynes.com/

Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

Learn the LinkedIn Secrets to Winning More Deals With ANY Target Account and Securing More Sales Meetings With Even the Most Difficult-to-Reach Prospects, Without Hurting Your Company’s Reputation with the 15-Day 6-Figure Sales Pipeline Challenge: www.activeblogs.com/15-day-challenge


Visit Active Blogs @ www.activeblogs.com for more FREE B2B Marketing resources, podcasts, and make sure to reach out today for a Marketing Second Opinion to identify where to reduce marketing costs, optimize, or identify new strategies to implement for your business development efforts.

Brandon T. Adams is an Emmy® Award-Winning Producer, Podcaster, Speaker, Inventor, Advisor, Crowdfunding Expert and Media Expert. Brandon’s also the youngest featured Entrepreneur in the Movie Think and Grow Rich The Legacy, based on the book Think and Grow Rich by Napoleon Hill. As a serial entrepreneur, Brandon owns a stake in a number of businesses, including the Accelerant Media Group, Live to Grind, Young Entrepreneur Convention, Success in Your City, and more.

Follow Brandon on LinkedIn here: https://www.linkedin.com/in/brandontadams1/

Learn more about Brandon here: https://www.brandontadams.com/

Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

Learn the LinkedIn Secrets to Winning More Deals With ANY Target Account and Securing More Sales Meetings With Even the Most Difficult-to-Reach Prospects, Without Hurting Your Company’s Reputation with the 15-Day 6-Figure Sales Pipeline Challenge: www.activeblogs.com/15-day-challenge


Visit Active Blogs @ www.activeblogs.com for more FREE B2B Marketing resources, podcasts, and make sure to reach out today for a Marketing Second Opinion to identify where to reduce marketing costs, optimize, or identify new strategies to implement for your business development efforts.

Philip is a lifelong salesperson, entrepreneur, and expert relationship builder. 99% of all the business he's ever done has come from referrals. He's the owner of MyFirestorm Business Networking and CERTUS Professional Network as well as the co-founder and host of The Referral Bench Podcast.

Follow Brandon on LinkedIn here: https://www.linkedin.com/in/philippelto/

Learn more about FIRESTORM here: https://www.myfirestorm.com/

Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

Learn the LinkedIn Secrets to Winning More Deals With ANY Target Account and Securing More Sales Meetings With Even the Most Difficult-to-Reach Prospects, Without Hurting Your Company’s Reputation with the 15-Day 6-Figure Sales Pipeline Challenge: www.activeblogs.com/15-day-challenge


Visit Active Blogs @ www.activeblogs.com for more FREE B2B Marketing resources, podcasts, and make sure to reach out today for a Marketing Second Opinion to identify where to reduce marketing costs, optimize, or identify new strategies to implement for your business development efforts.

Alex Lewis is the Business Development Manager at Edwards Inc with over 13+ Years of Financial & Industrial Construction Experience. Alex has helped hundreds of sales people reach 6+ figures in complex, B2B sales and provides regular coaching to others in the industry.

Follow Alex on LinkedIn here: https://www.linkedin.com/in/j-alex-lewis-justatravelingsalesman/

Learn more about Edwards here: https://www.edwardsinc.com/

Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

Learn the LinkedIn Secrets to Winning More Deals With ANY Target Account and Securing More Sales Meetings With Even the Most Difficult-to-Reach Prospects, Without Hurting Your Company’s Reputation with the 15-Day 6-Figure Sales Pipeline Challenge: www.activeblogs.com/15-day-challenge


Visit Active Blogs @ www.activeblogs.com for more FREE B2B Marketing resources, podcasts, and make sure to reach out today for a Marketing Second Opinion to identify where to reduce marketing costs, optimize, or identify new strategies to implement for your business development efforts.

Ronjini Joshua has 18 years of tech PR experience, focused on media relations. She's ran The Silver Telegram, a PR agency specializing in media relations for the last 11 years. Ronjini's agency specializes in tech and lifestyle brands that want high exposure in the media or launch new products and services in the U.S. market. As partners and friends of several crowdfunding platforms, The Silver Telegram has a specialty niche in managing successful crowdfunding campaigns.

Follow Ronjini on LinkedIn here: https://www.linkedin.com/in/ronjinim/

Learn more about The Silver Telegram here: http://www.thesilvertelegram.com/

Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

Learn the LinkedIn Secrets to Winning More Deals With ANY Target Account and Securing More Sales Meetings With Even the Most Difficult-to-Reach Prospects, Without Hurting Your Company’s Reputation with the 15-Day 6-Figure Sales Pipeline Challenge: www.activeblogs.com/15-day-challenge


Visit Active Blogs @ www.activeblogs.com for more FREE B2B Marketing resources, podcasts, and make sure to reach out today for a Marketing Second Opinion to identify where to reduce marketing costs, optimize, or identify new strategies to implement for your business development efforts.

An award-winning Author, International Speaker, Trainer and C-level Coach, Patrick pioneered the field of NeuroMarketing. Based on a scientific understanding of how humans use their brain to make buying decision, Patrick’s expertise fuels: Scientific growth, Rapid Growth, Proven Growth.
In the book “The Persuasion Code” Patrick published NeuroMap® the first scientific model of Persuasion. Translated in over 15 languages NeuroMap® reveals the key role of the Primal Brain in all human decision. Daniel Kahneman winner of the 2002 Economy Nobel Prize famously called the Primal Brain “System 1”.

Over the last 2 decades and by teaching how to reach the Primal Brain of their customers, Patrick has been helping the growth of over 2,000 companies including many fortune 500 companies –Airbus, Microsoft, Facebook, Prudential, Volvo, GE, Epson, Siemens, Hitachi and more--. In March 2020 and because of Covid19 he started to focus on the differences of impact on the brain of face to face versus remote communications. He has now been commissioned by LinkedIn to create a new course titled: “Why we hate zoom and how neuroscience can help”. Patrick can be reached at patrick@salesbrain.com

Follow Patrick on LinkedIn here: https://www.linkedin.com/in/patrickrenvoise/

Learn more about SalesBrain here: https://www.salesbrain.com/

Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Gregory T Simpson has run a marathon in every state, completed the Ironman triathlon, claimed Mount Kilimanjaro, been Chairman of the Board of a $3.5 billion financial institution, and spent the last eight years marketing to the super-smart people in life sciences that make sure all new pharmaceuticals are safe and effective.

As the leader of Saama’s overall marketing strategy and execution, Greg is responsible for building and strengthening the Saama brand, supporting growth strategies, cultivating opportunities, and increasing demand for Saama solutions.

Prior to joining Saama, Greg spent more than five years at Medidata Solutions, a leader in eClinical development software, where he led an integrated marketing team, built a marketing operations team, and oversaw product marketing for the Medidata Clinical Cloud.

Before Medidata, he was the Chief Marketing Officer at Frontwave, a cloud software startup. Greg is also the founder of a marketing consultancy and served as the CEO of an internet startup. Prior to those entrepreneurial experiences, he held executive marketing, product management, and sales positions at AT&T.

Follow Gregory on LinkedIn here: https://www.linkedin.com/in/gregorytsimpson/

Learn more about Saama here: https://www.saama.com/

Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Eugina Jordan is a self-made immigrant woman, started her telecom career as a secretary and now has gone on to become VP of Marketing of the major telecom industry disruptor Parallel Wireless. She has over 20 years of strategic marketing experience, leading marketing and communications for small and large global technology companies. She is also an inventor, holding 6 patents that include 5G and Open RAN. Her passion is to help other women in telecom to realize their full potential through mentorships, communities’ engagement, and workshops.

Follow Eugina on LinkedIn here: https://www.linkedin.com/in/euginajordan/

Learn more about Parallel Wireless here: https://www.parallelwireless.com/

Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Mark Metry is a TEDx keynote speaker, social anxiety coach, forbes featured entrepreneur, and host of a global top 100 podcast. Mark spends his time coaching executives, advising startups and championing the mental health movement for his generation and people like him.

Follow Mark on LinkedIn here: https://www.linkedin.com/in/mark-metry/

Learn more about Mark on his website here: http://markmetry.com/

Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Ian Fardy joined NDC in 2016 after over 12 years with the Health Industry Distributors Association (HIDA) where he served as Executive Vice President. He currently leads the NDC marketing team and oversees strategic marketing partnerships with NDC’s manufacturers, in addition to producing NDC’s annual meetings and events. Ian holds more than 25 years of experience in sales, marketing and in trade show, convention, and special event management.

Follow Ian on LinkedIn here: https://www.linkedin.com/in/ianfardy/

Learn more about NDC here: https://www.ndc-inc.com/

Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Daniel Roth has spent nearly 30 years as a marketing and sales professional in the healthcare space in both medical devices and medical diagnostics. Over the last 20 years he has held senior marketing positions, running several global and regional marketing organizations, directing product development through commercialization for large companies and start-ups alike, serving B2B and B2B2C customer audiences. His breadth of cross-functional experience covers the business and marketing continuum.

Follow Daniel on LinkedIn here: https://www.linkedin.com/in/danielroth/

Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Laura Craven is the VP of Marketing for Imperial Dade, a national distributor of foodservice and janitorial supplies. With over 25 years in supply chain management, Laura has extensive knowledge of B2B marketing. She sits on several boards and is a frequent guest speaker at conferences.

Follow Laura on LinkedIn here: https://www.linkedin.com/in/lauraanncraven/

Learn more about Imperial Dade here: https://imperialdade.com/

Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Jennifer Pockell Dimas has held leadership positions at high-growth, B2B enterprise software companies like Gigster, Plex, Demandbase, Egnyte, and Polycom. She is passionate about understanding the global market and in creating and maintaining connections—with customers, prospects, investors, influencers, employees and partners.

Follow Jennifer on LinkedIn here: https://www.linkedin.com/in/jenpd/

Learn more about Qumu here: https://qumu.com/en/

Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

As a seasoned Chief Marketing Officer with multiple successful exits, Grant Johnson currently leads global marketing for Emburse, overseeing marketing strategies, programs and tactics designed to increase market leadership, generate demand and enhance customer advocacy.

Follow Grant on LinkedIn here: https://www.linkedin.com/in/grantejohnson/

Learn more about Emburse here: https://www.emburse.com/

Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Holly Qualman holds more than 20 years in Marketing, Media and Sales, of which over 12 have been in the logistics and supply chain industry. Within her tenure, Holly's career evolved rapidly from operational and tactical intelligence to corporate strategic leadership. Holly is widely recognized for her unique ability to deliver exceptional and measurable results through her unique combination of commercial intelligence, data science, creative ingenuity and methodical execution.

Follow Grant on LinkedIn here: https://www.linkedin.com/in/hollyq/

Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Joshua J. Gumbiner advises Publicly Traded and Privately held corporations by providing Video Marketing Services, Product Distribution Solutions, Strategic Development Advising and more.

Currently, Joshua is Advising on Manufacturing Opportunities and Cannabis Related Ventures working with MSO’s providing value add solutions without rewriting their corporate business model.

Follow Joshua on LinkedIn here: https://www.linkedin.com/in/joshuajgumbiner/

Learn more about Joshua on his website at: https://joshuajgumbiner.com/

Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Today: What Most B2B Marketers Get Wrong About SEO And LinkedIn (what I disagree with), Clubhouse is crashing in interest, HubSpot's new "Not Another State of Marketing Report", Content Marketing Myths, F*cking up event announcements, and Neuromarketing!

Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Today: Don't mess up your end-of-month sales opportunities, Neuromarketing webinar on 08/11/2021 register here: https://www.activeblogs.com/neuromarketing/ , Business to brain, Baby Boomers struggling to exit their business, and MarTech OVERLOAD!

Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Today: Asking your way to success, marketing budget slashes and what to do, Neuromarketing webinar on 08/11/2021 register here: https://www.activeblogs.com/neuromarketing/ , and Is Coca-Cola in the NFT Game Now!?

Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Today: What you should know about relying on that trade show, Missed Marketing Opportunities During COVID-19, Neuromarketing webinar on 08/11/2021 register here: https://www.activeblogs.com/neuromarketing/ , and how to look at the coming year of marketing

Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Today: How to squeeze the most value out of every sales scenario, What is marketing? Let's go back to the basics! Neuromarketing webinar on 08/11/2021 register here: https://www.activeblogs.com/neuromarketing/

Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Today: Happy Friday! How are you planning your weekend? Going into next week are you working HARD or SMART? And Neuromarketing webinar on NEXT WEDNESDAY 08/11/2021 register here: https://www.activeblogs.com/neuromarketing/

Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Today: 3-Ways to Build Your Email List Without a Big Budget And Neuromarketing webinar on TOMORROW 08/11/2021 register here: https://www.activeblogs.com/neuromarketing/

Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Today: How to Fill a Webinar in Three Weeks

Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Today: A Rising Tide Raises All Sales

Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Today: One thing that scares the sh*t out of you!

Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

David Reid’s is a global public speaker on innovation, change, and leadership, as well as being an advocate in addressing modern slavery. David serves on the boards of the Society of Petroleum Engineers, the National Ocean Industries Association, and Redeemed, a trauma informed recovery program for sex trafficking survivors. David has written many published technical papers and magazine articles, with patents in drilling systems and automation. He has founded industry groups in technology, diversity and inclusion, a startup village, and RedM, a pro-bono crowdsourcing organization. A winning team member of the first Rockets and Rigs hackathon with a NASA patent-based start-up company, Permittivity, also serving as an advisor to their board

Follow David Reid on LinkedIn here: https://www.linkedin.com/in/davidred/

Learn more about NOV on their website at: https://www.nov.com/

Learn how to help fight child sex trafficking with redM at: https://www.joinredm.com/

Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Tom Slocum & Jeff Swan are the co-hosts of the Fill the Funnel podcast, Co-Heads of RevLeage SDR community, and the creators of the Alfred Method™ for converting 10% of meetings booked.

Follow Tom & Jeff on LinkedIn here: https://www.linkedin.com/in/tom-slocum/

https://www.linkedin.com/in/jeffswan18/

Learn more about Outbound SOS on their website at: https://go.outboundsos.com/

Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Today: How to Consistently Create Videos for Your B2B Marketing - Connor's Curiosities #011

Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Frank Agin is president of AmSpirit Business Connection, an organization that empowers entrepreneurs, sales representatives and professionals to become successful through networking.

He is host of the Networking Rx podcast, a weekly short-form podcast with insights and interviews related to better business relationships. And he narrates the Networking Rx Minute, a micro podcast with daily ideas and inspiration.

Frank is also the author of several books, including Foundational Networking: Creating Know, Like & Trust For A Lifetime of Extraordinary Success.

Follow Frank on LinkedIn here: https://www.linkedin.com/in/frankagin/

Learn more about AmSpirit Business Connections on their website at: https://www.amspirit.com/franchise.php

Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Today: Why Freelance Writers Won't Get Your Content Done - Connor's Curiosities #012

Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Today: Are You Profiting With Partners? - Connor's Curiosities #013

Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Today: How to Fast Track Your Fall Success - Connor's Curiosities #014

Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Today: How to Stop Bleeding Sales From Your Website - Connor's Curiosities #015

Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Today: Your Most Important Marketing Tool - Connor's Curiosities #016

Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime

Christophe Morin is CEO and Co-founder at SalesBrain, Neuromarketer, Growth Marketer, Author & Speaker. With over 30 years of experience in marketing, consumer research, and advertising effectiveness, Christophe's passion is to understand and predict consumer behavior using cutting-edge science. Christophe has run and started many businesses as well as held senior positions in several publicly traded companies.

Follow Christophe on LinkedIn here: https://www.linkedin.com/in/christophemorinphd/

Learn more about SalesBrain on their website at: https://www.salesbrain.com/

Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Today: Everyone Has a Marketing Plan Until They Get Punched in The Face - Connor's Curiosities #017

Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Today: Be What You Want to Become - Connor's Curiosities #018

Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Today: 3 Ways to Establish Thought Leadership in Your Industry - Connor's Curiosities #019

Excerpt from a video recording we recently published. Watch the video here: https://www.youtube.com/watch?v=PzAYfoWQ8UI&t=72s

Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Michelle Seiler Tucker is the Founder and CEO of Seiler Tucker Incorporated. She holds the M&AMI (Mergers & Acquisitions Master Intermediary) title, as well as Certified Mergers and Acquisitions Professional (CM&AP) and Certified Senior Business Analyst (CSBA). Michelle also owns many other businesses in several different industries. As a 20-year veteran in the M&A industry, she is regarded as the leading authority on buying, selling, fixing, and growing businesses. Her and her firm have sold over a thousand businesses in almost every vertical and have a remarkable track record of success.

Get Michelle's book today here: https://exitrichbook.com/

Follow Michelle on LinkedIn here: https://www.linkedin.com/in/michelleseiler/

Learn more about selling your business or buying a business on their website at: https://seilertucker.com/

Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

"I think rich is really having a quality of life and being extremely well rounded. It’s not just about making money. It’s about making an impact." -Michelle Seiler Tucker

Episode Summary:

Michelle Seiler Tucker — best-selling author and Founder and CEO of Seiler Tucker Incorporated — joins Connor to talk about what it means to “Exit Rich.” Hear Michelle talk about her days as “The Closer” at Xerox, how she leverages her sales expertise in her Mergers and Acquisitions (M&A) business, and the importance of helping sellers identify what they really want. Learn about viable exit plans and how the right model will help you build your business into a more valuable asset.

Key Takeaways:

Everyone has a different definition of “rich.”
To successfully exit rich, you need a viable exit plan. Planning your exit with the right model means building a business that will be a real asset when it comes time to sell. And never say never. A business owner with an “I’ll never sell” attitude isn’t focused on innovating and scaling an asset. In business, you’re either growing or dying. So, the idea of never selling ends up being self-destructive.

The high risk isn’t in startups anymore. Right now, it’s businesses that have been around for 10 years or more “dropping like flies” because they want to do things the way they’ve always done them instead of marketing and innovating.
More Highlights
Know your core competency. What is it your business does like no one else?

Hope you enjoyed this episode of B2B Mentors! Make sure to subscribe on your favorite podcast platform. Leave us a 5-star review, so your friends and colleagues can find us too. B2B Mentors is brought to you by activeblogs.com. Head over to our Content Trifecta page to schedule a chat with Connor about custom marketing content solutions for your company and the Content Trifecta effect!

Today: Listen to my feature interview on the Top 3 Podcast with Marcia O'Connor - Entrepreneurs Sharing Secrets and Mistakes. "This week Marcia is joined by Connor Dube, Founder of B2B Mentors and Active Blogs who discusses his marketing experience to help businesses build custom content, the future of blogging, and the trifecta effect."

Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Today: What Makes Great B2B Marketing - Connor's Curiosities #021

Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Today: (F+C) X (RXCy) B2B Sales Growth - Connor's Curiosities #022

Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Today: Listen to my feature interview on the Live to Grind Podcast with Brandon T. Adams. BTA is an Emmy®Award Winning Producer and Host of the TV Series Success in Your City. He is a Video Marketing Coach, Podcaster, Speaker, Investor, Advisor, Crowdfunding Expert and Media Expert.
Brandon is a serial entrepreneur, owning a stake in a number of businesses, including the Accelerant Media Group, Young Entrepreneur Convention, Think and Grow Rich The Legacy, Success in Your City, and many more.

Connor Dube is an Active Speaker, Entrepreneur, Founder of the B2B Mentors Podcast, Marketing Writer, and all around B2B marketing nerd. Starting his first oddball business at seven, Connor has gone on to create 8+ figures in sales, coached hundreds of business development leaders on Social Selling & Content Marketing. He has been featured on leading podcasts, platforms, and stages. Connor has even contributed course content to help colleges modernize their curriculum in B2B Sales & Marketing. With his current focus as Partner/Director of Sales & Marketing at Active Blogs, Connor assists B2B companies to get their content done and with their social selling strategies.


Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Today: Practicing What You Preach - Connor's Curiosities #024

Connor Dube is an Active Speaker, Entrepreneur, Founder of the B2B Mentors Podcast, Marketing Writer, and all around B2B marketing nerd. Starting his first oddball business at seven, Connor has gone on to create 8+ figures in sales, coached hundreds of business development leaders on Social Selling & Content Marketing. He has been featured on leading podcasts, platforms, and stages. Connor has even contributed course content to help colleges modernize their curriculum in B2B Sales & Marketing. With his current focus as Partner/Director of Sales & Marketing at Active Blogs, Connor assists B2B companies to get their content done and with their social selling strategies.


Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

John Busby serves as Centerfield’s Chief Marketing Officer & Managing Director. In addition to corporate marketing, John leads the content, editorial, research, video and PR teams for the Consumer Guides division, which helps millions of in-market consumers choose and purchase the right product or service through brands like BroadbandNow and SafeHome. Prior to joining Centerfield, John was Head of Analytics for Amazon’s grocery delivery service and responsible for business intelligence, data science and automated reporting. Prior to Amazon, John was Senior Vice President of Analytics and Marketing at Marchex. John began his career in product management for InfoSpace, Go2net and IQ Chart. He holds a Bachelor of Science from Northwestern University.

Follow John on LinkedIn here: https://www.linkedin.com/in/johnmbusby/

Learn more about Centerfield here: https://www.centerfield.com/

Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Episode Summary:

John Busby, Chief Marketing Officer and Managing Director at Centerfield, joins Connor to talk about customer acquisition, essential marketing skills, and the impact of market research. Learn the ins and outs of the customer acquisition business model, the critical role of innovation and technology, and how to get straight to the [pain] point when you reach out to potential customers.

Key Takeaways:

Customer acquisition combines B2B and B2C marketing. B2B comes in when the company pursues new brand partners to sell the customer acquisition service, and then they deploy B2C techniques to pursue new business for their brand partners. Strategies include paid searching, social media marketing, paid ads, and leveraging an established web presence for the brand partner’s benefit.
The customer acquisition business model demands constant innovation because it requires improved performance every month to maintain the brand partner relationship. Creativity is necessary, but you also need technology and data analytics.
Initial contact efforts should directly address a potential customer’s problem or industry pain point right off the bat. If the subject line of an email doesn’t inspire them to open it, your future emails are automatically relegated to the junk folder.
Hope you enjoyed this episode of B2B Mentors!

Make sure to subscribe on your favorite podcast platform. Leave us a 5-star review, so your friends and colleagues can find us too. B2B Mentors is brought to you by activeblogs.com. Head over to our Content Trifecta page to schedule a chat with Connor about custom marketing content solutions for your company and the Content Trifecta effect!

Today: Neuromarketing is a scientific approach to persuasion. Developed by Patrick Renvoise and Christophe Morin, Ph.D. (who I'll be doing a podcast interview with tomorrow) — and detailed in his book The Persuasion Code — neuromarketing applies principles of neuroscience to appeal to the primal brain. Your primal brain relies on instinct, emotion, and self-interest to make quick decisions.

But how do you apply it to your content marketing efforts? Watch the full video here: https://www.youtube.com/watch?v=hoDZu8WLRnE

Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Today: Shake More Hands, See More Results! (Say Yes to More Opportunities) - Connor's Curiosities #026

Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Today: 3 TIPS TO GET A MENTOR - Connor's Curiosities #027

Watch the YouTube clip here: https://www.youtube.com/watch?v=EEpq1axEOo0

Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Today: Top Three Tips for Staying Consistent - Connor's Curiosities #028

Watch the YouTube clip here: https://www.youtube.com/watch?v=g4CAZL2wID8&t=23s

Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Today: Listen to my feature interview on "The Bill Caskey Podcast" - legendary sales trainer! "On this episode of the podcast, I sit down with Connor Dube, Director of Marketing and Sales at activeblogs.com.

We discuss the most modern methods of using social media to conduct sales. Connor gives us 4 methods you can use to get the most out of social media when it comes to selling."

Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Today: Check out my feature interview on OneTAKE Live with CMO of SYKES Global on Building Brands & Creating Connections With Connor Dube. "In this episode of OneTAKE Live, host Ian Barkin speaks with Connor Dube, director of sales and marketing for Active Blog and host of the B2B Mentors podcast that focuses on effective content and what it means to build a successful brand."

We discuss the most modern methods of using social media to conduct sales. Connor gives us 4 methods you can use to get the most out of social media when it comes to selling."

Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Back to Basics: How to Properly Execute Your Marketing Plan with Steve Hartert - B2B Mentors Podcast

Steve Hartert is Chief Revenue Officer at JotForm.com, with responsibility for marketing programs, brand management and corporate partnerships. Prior to joining JotForm, he was president of Hartert and Associates, a marketing consultancy that worked with B2B and B2C companies. Steve has more than 30 years of marketing management experience and has worked with companies such as The Walt Disney Company, the Ministry of Transport (Sydney, Australia) and ALL Student Loan.

Steve holds a bachelors degree from California State Polytechnic University, Pomona and an MBA from California State University, San Bernardino. He currently lives near San Francisco and in his spare time he likes to play golf and cheer for the Green Bay Packers.

Follow Steve on LinkedIn here: https://www.linkedin.com/in/stevehartert/

Learn more about Jotform here: https://www.jotform.com/

Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsel...

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Episode Summary:

Steve Hartert, Chief Marketing Officer for JotForm, joins Connor to talk about getting back to marketing basics. Learn the two questions you must answer before you can build a successful marketing plan, the ongoing relevance of the four Ps — product, price, placement, and promotion — and how to incorporate them in a customer-centered approach, and why a systematic and strategic approach to marketing requires a written plan and continuous, data-driven revision.

Key Takeaways:

80% of the marketing question is answered by knowing who your customers are and how you’re going to reach them. But it’s not enough to simply identify your market. Knowing your customer well requires continuous study to monitor for change, innovation, and new communication channels you can leverage in your marketing efforts.
The four Ps still apply — with a customer-centered approach. Product, price, placement, and promotion remain central to marketing, but to maximize your marketing success, keep your customer at the center of your strategy. What problem does your product solve for potential customers? How can you approach placement and promotion to reach your market where they like to consume information?
A strategic marketing plan is built systematically and subject to continuous revision and data-driven adjustment. Are you engaging with potential customers on their preferred channels? Does your content address their pain points? Are you engaging the right people? What channels provide the most reliable response? What changes can you make today to improve your marketing strategy?
Hope you enjoyed this episode of B2B Mentors! Make sure to subscribe on your favorite podcast platform. Leave us a 5-star review, so your friends and colleagues can find us too. B2B Mentors is brought to you by activeblogs.com. Head over to our Content Trifecta page to schedule a chat with Connor about custom marketing content solutions for your company and the Content Trifecta effect!

Today: 4 Key Pillars of Social Selling - Connor's Curiosities #031

Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Today: Don't Wait Until You "Feel" Ready - Connor's Curiosities #032

Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Today: Sales Success Tips in Under 60 Seconds - Connor's Curiosities #033

Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Today: Interview with my own father!? Nerd out on some B2B marketing? You got it!

Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

How to Sell More Deals Podcasting with Collin Mitchell - B2B Mentors

Collin Mitchell is a 4X Founder passionate about Sales, Entrepreneurship and Podcasting! Collin is the Co-Founder of Salescast and Host of Sales Transformation.

Follow Collin on LinkedIn here: https://www.linkedin.com/in/collincmitchell/

Take advantage of Collin's FREE podcast production offerings here: http://podsesh.com/

Get access to all past and future podcast episodes: https://www.activeblogs.com/b2b-mentors/

Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Episode Summary:

Collin Mitchell, entrepreneur and podcaster extraordinaire, joins Connor to discuss how sales has changed since he got his bumpy start, leveraging free content to learn what you need to know to succeed, frontloading value for your prospects, and using podcasting to become a better salesperson — and a better human. Hear how Collin got his start in podcasting, follow his step-by-step advice for booking the guests you want, and learn how he took the “worst podcast experience ever” and turned it into a thriving business.

Key Takeaways:

Use every available resource to learn what you need to know. There is so much free content out there, from experts in any and every field, and you can access it and leverage it to fuel your own success.

10% of podcasts enjoy 90% of the total listenership. That sounds like bad news, but it’s not. Change your perspective, and you’ll realize what it really means: The demand for quality podcast content far exceeds the current supply, and it’s not as hard to break into the top 10% as you might think.

Podcasting will make you better at sales. You’ll learn about your potential clients — and build your market knowledge — straight from the source. But you’ll also consistently exercise your curiosity, learn to listen closely, ask better questions, and establish genuine, professional relationships with the people you want to reach.

More Highlights:

Don’t overload your listeners with too many options for getting in touch with you. Craft a straightforward CTA, offer a value add, and give people one point of contact to direct them where you need them to go.

Hope you enjoyed this episode of B2B Mentors! Make sure to subscribe on your favorite podcast platform. Leave us a 5-star review, so your friends and colleagues can find us too. B2B Mentors is brought to you by activeblogs.com. Head over to our Content Trifecta page to schedule a chat with Connor about custom marketing content solutions for your company and the Content Trifecta effect!

"At the end of the day, it’s still about people, right? It’s still about relationships." How to Build a 100k Member Community with Dan Goodstein - B2B Mentors Podcast

Daniel Goodstein is president of 3 technology associations with over 100k executive members globally, AI & Digital Transformation evangelist, and a GTM strategy advisor.

Follow Dan on LinkedIn here: https://www.linkedin.com/in/danielgoodstein/

Learn more about IRPA AI on their website here: https://irpaai.com/

Get access to all past and future podcast episodes: https://www.activeblogs.com/b2b-mentors/

Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Episode Summary:

Daniel Goodstein, President of the Institute for Robotic Process Automation & Artificial Intelligence (IRPA AI) and the Digital Enterprise Institute (DEi), joins Connor to talk about the challenges of marketing high-tech business solutions. Learn about the communication obstacles between tech companies and their potential customers, the importance of demonstrating value, and how, in the end, even high-tech businesses are built on people and relationships.

Key Takeaways:

Technical innovators aren’t always great at marketing and sales, and at the same time, sales models are evolving and adapting to the service economy. So, delivering a high-tech message is all about demonstrating the benefits of a particular technology in a potential client’s sector.

Connecting with potential clients comes down to building relationships, and to do that, you need to speak your prospect’s language. Throwing out a lot of technical jargon will not help you communicate the benefits of your product. Customers are much more interested in what solutions you can provide for them than the specifics of how your technology works.

Getting your message across, in digital transformation or any other sector, is about storytelling. On one side, we’re telling customers how technology can help their business, and on the other, we’re helping innovators do a better job of telling their stories — and illustrating their value — to potential clients.

More Highlights:

Building a professional community is all about providing access to the latest news and information, to people who have been where you are, subject matter experts (SMEs), industry advisors, and even to those coming up behind you. Professional associations and events are essential to building professional networks for their members.

Hope you enjoyed this episode of B2B Mentors! Make sure to subscribe on your favorite podcast platform. Leave us a 5-star review, so your friends and colleagues can find us too. B2B Mentors is brought to you by activeblogs.com. Head over to our Content Trifecta page to schedule a chat with Connor about custom marketing content solutions for your company and the Content Trifecta effect!

Kerry Cunningham authored and co-authored a wide range of key models and frameworks for SiriusDecisions and Forrester, has spoken at dozens of industry events, including 4 appearances as a SiriusDecisions Summit keynote speaker. Throughout, Kerry has continued to drive the buying groups revolution in B2B, helping organizations transform from outmoded, ineffective lead-based practices to modern, buying team and opportunity-centric processes to unlock next-level performance.

Kerry brings to his work with B2B organizations a unique combination of academic and real-world expertise in marketing, organizational design and management, including expertise in cross-cultural organizational design and change management, employee selection and retention, and performance management. In addition to dozens of business briefs and articles, Kerry is a published author in both literary and scientific publications. Kerry has a BA in psychology and journalism from Indiana University Bloomington and an MS in psychology from San Francisco State University.

Get FREE access to more B2B Mentors episodes and content here: https://www.activeblogs.com/b2b-mentors/

Follow Kerry on LinkedIn here: https://www.linkedin.com/in/kerrycunningham/

Learn more about 6sense on their website here: https://6sense.com/

Get access to all past and future podcast episodes: https://www.activeblogs.com/b2b-mentors/

Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Episode Summary:

Kerry Cunningham, RevTech revolutionary and product marketing expert, joins Connor to talk about what marketers get wrong about lead conversion. Hear Kerry talk about his early attempts to build a better conversion solution, the insights he’s gained about lead generation as a marketing tool, and the “Oh Sh!t!” moment for marketers. Learn what’s changed about your customers’ buying experience, how to read the signals about whether a customer is in the market, and how you can leverage website traffic data to maximize conversion opportunities.

Key Takeaways:

There’s a whole sector of B2B industry built around the idea of generating leads from your website and somehow converting them into business with marketing automation, lead scoring, etc. — but that’s not how it works.

Buyers, and buying teams, haven’t changed; they’re still looking for a solution to their business problem. What’s changed is the amount of information available to buyers. They can research — and buy — what they want without ever talking to a sales team.

Falling conversion rates can signal multiple points of interest from one potential client. Most of a website’s visitors are anonymous — and not decision makers. Multiple contacts from a single account lower the conversion rate and increase conversion possibilities.

Hope you enjoyed this episode of B2B Mentors! Make sure to subscribe on your favorite podcast platform. Leave us a 5-star review, so your friends and colleagues can find us too. B2B Mentors is brought to you by activeblogs.com. Head over to our Content Trifecta page to schedule a chat with Connor about custom marketing content solutions for your company and the Content Trifecta effect!

Today: How Can Marketers Avoid Overthinking? - Connor's Curiosities #035

Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Ian Barkin is the Chief Strategy and Marketing Officer for Sykes Enterprises, host of the OneTAKE Podcast, a speaker, and educator on Digital Transformation, Intelligent Automation and the Future of Work. As a serial entrepreneur, Ian has founded firms in the Internet of Things, Critical Infrastructure & Cyber Security, and the Robotic Process Automation spaces. He most recently co-founded and grew Symphony Ventures, a leading global RPA boutique, that he sold to SYKES in 2018. Follow and connect with Ian on LinkedIn: https://www.linkedin.com/in/ianbarkin/

Listen to and watch the OneTAKE podcast: https://www.sykes.com/onetake

Marketing is in a constant state of evolution, some by choice and some by force.

The pandemic this year is a very real example of evolution by force. Businesses have been forced to reimagine tried-and-true marketing tactics and strategies like in-person events and face-to-face meetings. For innovative and disruptive professionals and businesses, this challenge has illuminated tremendous opportunities for growth. One such CMO is Ian Barkin, a trail-blazing marketing leader who is making some serious waves in the industry. On this edition of B2B Mentors, Barkin shared key strategy secrets for not only building and amplifying your personal brand, but overcoming adversity and the dreaded imposter syndrome, embracing virtual events, aligning sales and marketing, and more.

What would you say is one of the biggest misconceptions of being at the tip of the spear in strategy, business development, and marketing in a billion-dollar organization?
[IB]: That I know what I’m doing every day.

The thing that motivates and energizes me the most is the constant learning, not only from the journey of improvements for myself and the team, but also from everybody we have the privilege of interacting. We’ve got teams all over the world. We’ve got partners all over the world. And honestly, the dynamics of ‘how do you build a brand’ and ‘how do you engage with prospective shoppers and buyers who are looking for a product or a service that you have’ is evolving so rapidly.

When I was building the brand of my small startup, it was ‘who is more raw’? Not because the technology wasn’t there, but because our budget wasn’t there. We just had to build a brand and a name for ourselves through our own tenacity and through our own ideas and our own voice. Now, I’ve got a much larger machine and have a much larger story to tell. I’m learning every day.

Having that entrepreneurial spirit has probably contributed a lot to your success in your current role.
[IB]: I think I bring a healthy imposter syndrome to the role in so much as I wasn’t officially trained as someone who would become chief marketing officer. I came to the craft out of both passion and necessity. I love this stuff. I love storytelling. I love trying to find the nuance in the elements that really matter to the audience — but I didn’t go to school for it.

That’s something a lot of successful people have shared with me — that imposter syndrome. How do you deal with it? How do you manage it? How do you overcome something like that?
[IB]: Just keep going. Just be honest with yourself and continue going. Don’t present yourself to be anybody you’re not. I think my team knows that I very much learn from them and count on them and would not be anything without them. So that’s it. I would never dare to present myself as knowing more than I do because I don’t think it helps me or the mission.

With all the changes, if you had to start with a mid-sized budget or from no budget whatsoever, what would you be doing? What are the immediate channels and action strategies you would be diving into?
[IB]: We are so incredibly privileged to be where we are at this time in the evolution of technology and business. COVID-19 is interesting because it has made us all quite comfortable with a level of fidelity in resolution that isn’t professional production quality. That we are watching newscasters from major networks presenting from their home offices and sitting on their own stairs, and we’re cool with it —and that’s resonating throughout enterprises, too. We are more comfortable with the humanity of ourselves and I think it’s such a unique opportunity to capitalize on that.

So if I were starting again, I would do a lot of what I did before, which is embrace the channels that allow me to reach the market that I need to get to. I am so enamored by LinkedIn. I love the channel. I love the access to people all over the world for virtually free and the way you can create a brand and a name for yourself.

If Facebook is the right channel for you … if Instagram is the right channel … Twitter … TikTok … heck, any of those. Whatever you’re selling, there is a community out there on one, if not multiple, channels. And they are all virtually free. They are all begging for people to be interesting and to share their message. You don’t need a lot of budget to get started, you just have to have a story.

All the tools are there. Literally, before the podcast started, you and I were just talking about recording content on our cell phones.
[IB]: Not to single out Apple products, but the iPhone is the most powerful device on the planet. Not just because it’s got the cool tech and it’s screen is neat, but because it enables anybody to tell whatever story they want and distribute it anywhere they want. I’ve used it multiple ways, too. We use it internally for communication and alignment, as well as education.

People think they need to have a perfect set up before they can start creating content or putting themselves out there, but that’s not true.
[IB]: Absolutely. Just keep iterating and improving. We use smartphones to record in the moment. For example, after a customer meeting, we document things like: What went well in that sales presentation? What really landed? What was their feedback?

You lose some of the value if you just wait for the flight home to start to document in an email to everyone about what just happened. Document, in the moment, the experience that customers are having with the product. It’s the best way to educate your own teams and to disseminate that knowledge internally.

You’re so unique in the way that you’ve built your personal brand as a marketer. Did you have reservations in the beginning or did you just recognize that this is what you needed to do and dove right in?
[IB]: There were some gentle nuances in the beginning because I co-founded a company and had other founders with me. I never wanted it to be all about me. It was more about choosing someone who was comfortable and willing to get out there and get the message out. The comparable value of this is just incalculable. If you consider the number of reservations, show bookings, and stage events that we would have had to pay for to get the same sort of domain authority, it would have been prohibitive. So we quickly realized that it was an absolute necessity if we wanted to stand out and have a brand personality. And since I was comfortable doing it, I did.

When it’s your company and it’s small, if you screw up or embarrass yourself, there’s a smaller cascading effect of having done so. But when you’re in a larger, public company, you’ve got to make sure that you’re not a total idiot publicly because you’re representing a much larger brand. Now, the great thing is, I’ve got tremendous support from executive leadership because we’re telling a good story. We’re having really interesting, thoughtful, and relevant discussions with visionaries in our space.

A lot of younger millennials are moving into business decision-making positions, but are still struggling with the need to build and amplify their personal brand. How do you sell that transformation? Do you think marketers need to lead by example, building their personal brand first to demonstrate how it’s done to other team members?
[IB]: I think there’s certainly value in forging the path, showing that it’s not impossible, and giving people the courage to take the leap. As you get to larger organizations, you may find that there’s an interesting dynamic and divide between marketing and sales, so you have to navigate that carefully.

One area that I’m passionate about learning and am really focused on right now is the awareness-to-purchase framework. Specifically, attribution — finding ways to turn that into as much of a science as humanly possible to understand what’s resonating, what’s adding value, and why anything happens. There’s too much black magic and art to ‘we closed the deal because I was amazing and I got it across the line’. There’s more to the story than just that. We didn’t have the data to really micro-analyze that in the past, but now we have quite a bit more access to data with the right systems, processes, and procedures in place. Next, you need to build the rapport and respect between marketing and sales so they can congratulate each other on the roles they collectively played to win the deal.

Considering the lack of trade shows and conferences right now, how are you navigating that lack of travel and events? What are some of the pivots you’re making?
[IB]: We’re all in the same boat. If this were a volcano in Iceland that erupted and shut down travel from one point to another, it would be different, but this, this volcano erupted over the whole planet. This is a pandemic. This is global. And, therefore, no one can travel. So everyone is trying to figure out how you hold these virtual events. How do you approximate the unstructured networking? How do you approximate just bumping into people like you would over the coffee table at an event? I don’t know that you can, but we’re trying. There’s a lot of industry analysts and a lot of product companies and service companies that are trying to use these virtual events.

When you travel, you get these pockets of focus time, which I’m realizing I don’t have anymore. I’m not sitting in

Forrest Dombrow is a serial entrepreneur and a sales consultant with eighteen years of experience in the online marketing industry. He has sold tens of millions of dollars in digital marketing services to some of the largest brands in the world, including SEO to Amazon and conversion rate optimization to Costco.

Forrest was named one of the Online Marketing Institute Top 40 Digital Strategists in Marketing and is a featured speaker at some of the industry's most prestigious conferences.

Follow Forrest on LinkedIn here: https://www.linkedin.com/in/forrest-dombrow/

Learn more about Solve Sales on their website here: https://solvesales.com/

Get access to all past and future podcast episodes: https://www.activeblogs.com/b2b-mentors/

Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Episode Summary:

Forrest Dombrow — serial entrepreneur, sales consultant, and digital marketing expert — joins Connor to discuss sales and growth strategies for digital marketing agencies. Learn about the importance of coaching and mentoring, adjusting to the tasks, topics, and environment of new situations, and the specific nuances involved in selling marketing products. Hear Forrest talk about the necessity of establishing trust, identifying what a client really needs, and navigating the gap between client needs and what they understand about digital marketing.

Key Takeaways:

When seeking career advice, look for coaches and mentors who address your particular situation as specifically as possible. To orient yourself to new professional situations, focus on the tasks the situation requires, the topics you’ll need to cover, and the environment in which tasks and topics will be addressed. In the digital marketing space, your potential customers don’t necessarily understand what they’re buying. One of the keys to success for digital marketing agents is the ability to identify what a client really needs and navigate the gap between their need and their lack of comprehension, so you can meet their expectations.

Hope you enjoyed this episode of B2B Mentors! Make sure to subscribe on your favorite podcast platform. Leave us a 5-star review, so your friends and colleagues can find us too. B2B Mentors is brought to you by activeblogs.com. Head over to our Content Trifecta page to schedule a chat with Connor about custom marketing content solutions for your company and the Content Trifecta effect!

AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. He's an official LinkedIn partner, host of the LinkedIn Ads Show podcast, and has managed among the world's largest LinkedIn Ads accounts worldwide.

Follow AJ on LinkedIn here: https://www.linkedin.com/in/wilcoxaj/

Learn more about B2Linked here: https://b2linked.com/

Let's dive in. And I'm excited for this one. We'd been talking about doing this and there's just so much that we can nerd out about here.
Oh I can't wait!
Yeah, man. Thank you. Thank you. I'm so grateful for you making the time and joining us, and I'm so excited for all of you listening to this show today, AJ is just a killer with LinkedIn advertising, and it's going to be a really fun show. So as a way to get started, please, my friend brag about yourself. Give us, give us a quick background as to what led you to where you're at in your career today.
Sure so I started out in digital marketing. I've loved it for the last 13 years, but I really stumbled on to LinkedIn Ads about nine years ago. And the story there was, I went into a company, my CMO- the new boss said, Oh, by the way, you know, on, on day one, you just, we just started a pilot using LinkedIn Ads. So see what you can do with it. It was kind of flippantly. And I was like, Oh man, I've never heard of LinkedIn Ads before. Like what, what have I got myself into? And about two weeks later, one of my sales reps came up to me and said, "AJ, we don't know what you're doing over here, but we're fighting over your leads, keep it up." And I was like, what are you talking about? So I logged into our CRM. I took a look at the leads and every single one of them that he was talking about, we are sourced from LinkedIn Ads and it was not the only advertising I was doing.
So a long story short, it worked well. So I kept investing. I eventually took it to become LinkedIn's largest spending ad account world-wide. And after running that for a few years, I went, okay, there's got to be more companies than just this one that would slay it on LinkedIn ads. So I want to go and help those brands out. And so I started B2Linked about six years ago and we're a specialty ad agency. Literally LinkedIn Ads is all we do.
Yeah. It's man. There's so much to break down with this to LinkedIn Ads is just this whole unique world. And what was the difference? What was LinkedIn Ads like when you were running em then and comparison to where they're at now?
It's gotten quite a bit better, but it's always been four years behind Facebook ads. It it's always just never held a candle to Google. It. It's always just been a very unique kind of animal. And even from day one, even back when you can get clicks for $2 a piece You that was still expensive at the time. You know, right now we're paying eight to $11 per click using LinkedIn Ads. But when we were paying $2 a click, we still call it that expensive because Google and Facebook we're still, you know, significantly less than that. So they're making strides. I think they finally realized what tool they have and how valuable it is. And they're putting resources into making it better, but it's still a little ways behind the others.
Yeah. Do you think Microsoft's acquisition, that's a positive for the future of LinkedIn advertising?
I do think so because I've, I was a long time Bing Ads advocate. I still am. I guess they call it Microsoft advertising now. And I watched that team. I know them quite well. I watched that team take a product from zero to being in direct competition with the world's most sophisticated ad platform in just a matter of years. And so I think if LinkedIn will take anyone from the Microsoft advertising's advice on how to build out an ad platform, ultimately, I think it's going to be a really good thing for them.
Yeah. Interesting. So what is it that makes or breaks for good LinkedIn advertising?
Yeah. I break it down with an acronym called the AMO- and it it's what you need for a successful social media ads campaign. And your a is your, your audience. Who you are targeting and going M is your message for here's what I'm saying and, and what the prospect is going to see. And then O is your offer. And this is what you're asking people to do. What your call to action is, your lead magnet. And what we find is the reason we are willing to pay LinkedIn's high prices is access to that audience. So the A has really taken care of on LinkedIn. We're just ultra specific targeting, only the exact right people who can afford us, who feel the pain that we solve.
The Message really depends on the offer, but O, the offer is by far the most important make or break thing with your campaign. Because I mean picture of yourself in just surfing through LinkedIn. If you saw an ad that said, click here to talk to our sales rep, here's what we do. You're going to think to yourself, I'm not here to do business with a vendor or find a new vendor. I'm on my way to go do something else. And chances are, you're like everyone else. You wouldn't click that ad. And so if you're trying to run with that kind of offer, like cut right to the chase, talk to sales, it, it will be insanely expensive and you will get very few leads out of it. But if you could move a little ways up the friction, Scale where you're going to provide a lot of value to someone.
And in exchange, you're asking for their, their contact info. So you can follow up, we call it gated content or lead magnets. That seems to be the best approach to LinkedIn ads. And so if you have a piece of content, let's say a webinar or a guide that your prospects just look at it and go, oh, that is amazing. I need that. That's how, you know, your LinkedIn ads, campaigns going to be a huge success.
Really? Interesting. So what you're saying is a and a lot of people that are failing, they're just going straight for the meet with us consultation or some sort of buy off the platform that most successful that you are seeing. There is some sort of gated, gated content for remarketing. You're not going to like land that lead directly in from that LinkedIn ad. It's more of a long-term play to build your pipeline and funnel. And in my understanding that correctly?
Yeah, we have a couple different approaches you can take after you actually get someone to submit their information. Usually larger companies, more enterprise. It's not their first rodeo. And they'll say, hey, just because someone downloaded a guide doesn't mean they are ready to talk to someone. We are going to put him in our nurture stream. We're going to wait until they get a lead score. That's high enough to push them to someone in sales. And so you'll have those, but I would say the majority of LinkedIn advertisers are not the, the enterprise and they need leads. They they've got an SDR team, our sales team that's ready to start following up with people. So the best approach I can recommend is to a sales person like yes- know what this person is signed up for, they download it a guide.
It, it wasn't a demo request. So you have to approach it as a- I'm here to be a resource to you and be helpful to you. I'm not just trying to sell you. And if you can really customize that approach and make it, you know, I'm here to be a resource to be a consultant to you, help you solve your problems. Obviously it takes more work to research every lead like that, but you can actually take someone who downloaded a white paper and to turn it into a sales conversation, usually 10 to 20% of the time.
And that sort of, There's always that push and pull in a fight between marketing qualified leads, sales qualified leads, and salespeople just wanting the lowest hanging possible fruit that they can go in and close. They don't want to do the work. And that's also where a lot of leadership don't invest into, you know, LinkedIn marketing or, or, or Ads because some of them do take a little bit of extra work and development and everything. So it's like, you know, how, how do you feel? How do you, how do you get your clients sell it to understand the balance between that's something I've always found an uphill battle on, for sure.
Yeah. Well, I'm at a nice advantage here because I came from the world of search. And so Google Ads, and SEO is what I did for like the first seven years of my career. And so I get it when I'm talking to accompany, who says, umm, you know, we're used to Google ads leads where they are requesting a demo with software. And so we just hop on the phone and give them what they ask. And LinkedIn Ads is, it's so different. I mean any type of social advertising is different. You have to offer value first and you know, what's going to be a little bit longer term. So the way I kind of pitch it to people to picture is LinkedIn Ads is really good at making sure that you're getting exactly the right people onto your website or to engage with your brand and then re-targeting and search- they are more bottom of funnel.
That's when you're going to get them back and, and convince them. So use LinkedIn for mid to top of the funnel, introduce people to your brand and, and then rely on, on search channels and more direct channels to get more serious with them. The big challenge that most people who run Google Ads face, especially if they have a high ticket item is a sales team just says, ah, man were getting a ton of tire kickers and mom and pops here. Could we qualify them a little bit? And that's because you know, you're targeting a keyword. You're not targeting or filtering out people who wouldn't be able to afford what you do. LinkedIn Ads solves that problem, but it's gonna have a little bit longer have a sales cycle.
Yeah. It gives you a next level and, and something that's interesting too... Just kind of shifting here is people don't realize there's actually three, maybe even four different ways to do LinkedIn advertising. And so what's your perspective on that in the different ang

Scott Cassidy began his professional career as a copier sales rep in the Bronx and Harlem. After 6 years at Kodak, and a brief stint selling software, Scott began a long career at American Power Conversion where he held leadership positions in Order Management, Customer Service, Tech Support, Inside Sales and the last 15 years in Marketing. When Schneider Electric acquired APC, Scott was tapped to run the marketing function for the Industry Business Unit which led to his last position as VP of Marketing Communications, Events and Sponsorships for all business units in North America. In 2018, Scott joined ASLAN Training and Development as Chief Marketer as well as consultant and facilitator. In his role as CMO for Cenergistic, Scott’s focus on all aspects of marketing that exist today.

Follow Scott on LinkedIn here: https://www.linkedin.com/in/scott-cassidy-1858141/

Learn more about Cenergistic on their website here: https://cenergistic.com/

Get access to all past and future podcast episodes: https://www.activeblogs.com/b2b-mentors/

Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Episode Summary:

Scott Cassidy — CMO at Cenergistic, Strategist, Speaker, Sales Leader, and Podcaster — joins Connor to talk about getting more attention with your marketing — and converting that attention into deals. Learn how to prioritize your customers’ needs and the benefits of a comprehensive understanding of your company’s customer experience. Recognize and leverage the math behind marketing, and get your sales and marketing teams working together to produce better results for your company and your customers.

Key Takeaways:

Prioritize what the client needs — what’s important to your customer — ahead of what’s important to your marketing team, your sales reps, and even your company. Why is what you have important to them? What problems can your product or service solve for them? Putting customer needs first is the key to long term success.
We say marketing is 50% art and 50% science. Today, the science of marketing is all about data and math. Potential customers can find a lot of information about your company without ever involving you, so they’re about 70% of the way to deciding on your product or service before your sales rep is invited to the table. To figure out what they’re looking for, marketers should recognize and utilize relevant data analytics.

Sales and marketing are two sides of the same coin. In some companies, the culture pits them against each other, but they both work better — more efficiently and more effectively — when they’re part of the same team. Sales reps can rely on marketing to create content with the information potential customers want and need, and marketing can get content direction, such as FAQs, from the sales team.

Hope you enjoyed this episode of B2B Mentors! Make sure to subscribe on your favorite podcast platform. Leave us a 5-star review, so your friends and colleagues can find us too. B2B Mentors is brought to you by activeblogs.com. Head over to our Content Trifecta page to schedule a chat with Connor about custom marketing content solutions for your company and the Content Trifecta effect!

Dale Dupree "I am the leader of the Sales Rebellion, was once the copier warrior and I have been in the B2B space for 14 years. I believe in people over products, community over commission checks, experiences instead of performing a pitch and fellowship over negotiations."

Follow Dale on LinkedIn here: https://www.linkedin.com/in/copierwarrior/

Learn more about The Sales Rebellion on their website here: https://www.thesalesrebellion.com/

Get access to all past and future podcast episodes: https://www.activeblogs.com/b2b-mentors/

Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

Episode Summary:

Dale Dupree — podcaster, sales therapist, public speaker, author, and leader of the Sales Rebellion — joins Connor to talk about his personal struggles with depression, his adventures as the Copier Warrior, and his decision to help others craft their legacies and create their own sales legends. Learn more about the Sales Rebellion, the benefits of being less risk-averse, and why honesty is still the best policy.

Key Takeaways:

The Sales Rebellion is an ecosystem for sellers. It’s a place to seek refuge, learn creative methodologies, and play with new, nontraditional sales concepts that can then naturally lead them to the success they desire. That success comes more from fulfillment and happiness than from meeting a quota.

Most businesses are still stuck on “traditional” sales concepts and techniques. Techniques that have been around longer than email — or blogs or social media — still make up 99% of the sales world’s toolkit, and we don’t use them effectively for today’s sales environment. Effective sales and marketing techniques tell your brand story and fit well within your customers’ stories and the legacies they’re creating.

No one wants to take risks in sales, but bold action works, and taking risks is more effective than staying safe within your comfort zone. It’s risky to say things like, “You don’t have to buy from me” or “I don’t really care if you buy from me, but tell me more — because it doesn’t make sense” or “I hear your objection, but what I really hear is you trying to get a cheaper price out of me.” It’s risky to be real with your customers, but telling the truth is better than trying to manipulate around pricing or artificially create a perception of value. Real value comes from building relationships, understanding your customer’s journey, and adding to it the way only you can.

Hope you enjoyed this episode of B2B Mentors! Make sure to subscribe on your favorite podcast platform. Leave us a 5-star review, so your friends and colleagues can find us too. B2B Mentors is brought to you by activeblogs.com. Head over to our Content Trifecta page to schedule a chat with Connor about custom marketing content solutions for your company and the Content Trifecta effect!

3 Ways to Amplify Your Brand in 2022 - Connor's Curiosities #035

Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com

THROWBACK to past interview with Vengreso CEO interviewing me about sales content.

On this episode of #SellingWithSocial, Connor Dube and I explain the critical importance of leveraging effective sales content. Connor is the Director of Sales and Marketing for Active Blogs, and he’s been involved in sales and marketing from a very young age. His insights reach far beyond his millennial years, and you don’t want to miss hearing his stories. He understands the relationship needed between marketing and sales departments like few others do, and he shares the top 3 pillars your content marketing needs to be built on in order for it to be successful. Be sure to give this episode your full attention!

Leveraging Sales Content is Essential, No Matter Your Company Size
Leveraging sales content is one of the best strategies any company or salesperson can leverage to drive engagement. Content should play a massive role in the life of a modern salesperson because it’s a key feature that fuels sales conversations. Buying processes are getting longer and companies employ multiple decision makers that are more informed than ever before. Providing content to prospects allows them to build a trusting relationship with your company, even before they speak to a sales rep.

Connor explains that marketing and sales departments must work together to create sales content that sends the right message at the right time. He says, “They have to be married together because the salespeople are going to win by being able to provide the right types of insights to marketing, and marketing being able to regurgitate that into usable content.”

Follow this 80/20 Rule for the 3 Pillars of Sales Content
From his time managing and training sales teams, Connor has identified 3 main pillars that sales content falls into. Here they are.

Educational content
Entertaining content
Actionable content
Content marketers and salespeople run into trouble when they start devoting 80% of their content to the actionable pillar. Instead, Connor recommends that only 20% of your content is actionable while 80% is split between the first two pillars. Sales is relational, and educational/entertaining content builds a relationship with a prospect. For the full story behind these 3 pillars and how they can help you improve your sales content game, give this episode your full attention.

... listen in for more!

James Carbary is the bestselling author of Content-Based Networking: How to Instantly Connect with Anyone You Want to Know. He’s also the founder of Sweet Fish Media, a podcast-first media company. He’s been a contributor for the Huffington Post & Business Insider, and he also co-hosts the B2B Growth Show (a top ranked podcast according to Forbes).

Follow James on LinkedIn here: https://www.linkedin.com/in/jamescarbary/

Learn more about Sweet Fish Media here: https://sweetfishmedia.com/

Did you ever do any podcasts in person at, at any point in time?
So we have, but I don't... To me, the benefit of being able to interview somebody from wherever you are in the world, without the limitation of having to be in-person, has always been so much more attractive to me. And the thing about in-person interviews, it accelerates the friendship a lot faster, and I'm big on that. Like using podcasting as a way to generate, or not generate, but like cultivate really genuine relationships with people. So when you're in person, obviously being in person, you can, you just have a different level of intimacy with the person there. But, no, I haven't done a lot of in person interviews. I think maybe a handful.
Yeah. And as someone who's done as much as many podcasts as you have, I do, because I have a second podcast called mile high Mentors, which is all local community, Colorado base, Colorado guests, everything. It really brings a different dynamic doing it in person. I just, I can't wait for the day where we can be in virtual reality and literally feel like we're in the same room, do a podcast that way. We're on the the way there, hopefully. You know what I mean?
Your local podcast idea, man... I'm convinced that there are people in real estate, people that own like... The people that own marketing agencies that focus on the local market, like there are so many industries that if they just started like the Denver Entrepreneurs Show or like whatever, like going local like that, it would position you so well to build all the right relationships.
Dude, the niche show has been so underutilized, because that was my first podcast. B2B Mentors was a little more recent. And when I first wanted it to get into podcasting. I'm like, whoa, there's a lot of podcasts out there, and you know, what do I want to do that's unique? And I know Colorado's got this big ecosystem that in 10 years from now is going to be on the global stage, which are a kind of already is. And so I decided to do it on all local niche. And it's been total trampoline, I think because of the focus that literally when you really start getting in touch with your local community and understanding all the influence that's there... We're only one degree connected from everywhere else in the world.
So I can only speak to that. It's been a blessing having that and starting it that way, just out of serendipity. Like, I wanted to do it in person. It was actually going to be a TV show when we first started.
Okay. Yeah. The other piece, you can level up your video when you're in person. You can do a video, obviously, digitally like what we're doing right now, but just having a zoom background or whatever the office of the other person that you're talking to, it's a little bit limiting. Where, when you're doing in person interviews, you can have a couple cameras set up and you can do a little bit more stuff in post that, that creates a little bit, I dunno, just a higher level of production and depending on how you're repurposing the content, it can end up going really well for you.
In the energy, there's a huge difference in energy doing that stuff in person. Just being able to read each other's social cues a little bit differently. So, it's been a little disheartening going back to zoom all the way, but it's still good. And you're still able to get good convo in everything. You just gotta be extra, extra thoughtful in how you're going about it.
Yeah. So what, what was it for you, man, that you had this local podcast. Why then start another one? Why start B2B Mentors?
Mile High Mentors, the formatting of the show is a little different and I love sales and marketing and like nerding out about sales and marketing and business development and strategy, more specifically. So, I found a lot of my podcasts- I kind of started inking a lot of these shows. They are kind of started bleeding into Mile High Mentors a bit like. I'm like, I would really like a separate show that's all focused set on leadership, business development. And I can, I can do this more on the global stage and have guests from, you know, Israel, and UK and anywhere in the world. There is a yin and yang to it. There's a yin and yang to having a local Show. I still run it.
And it still well, well worth having those separate, but that was why I kind of went in one direction over the other. So this is a good question. Now my question for you, it's not maybe not as good of a question, but why Cherry Coke? Why not Cherry Pepsi? Cherry Pepsi doesn't live up to your standard?
Bro, like I just hate Pepsi. I don't know if it tastes too water down to me, but I like, I will legitimately leave a restaurant if they're a Pepsi shop. I was going to be like, sorry, like I have to go next door. I don't know when that happened. I think it was like my late twenties when I started just developing this incredibly bad taste for Pepsi for some reason. And so our team jokes around about it all the time, like one of the questions we ask our new employees: are you Team Coke or are you Team Pepsi?And a it's, it's how I, how I know whether they're going to be on my good side from the get or not.
You won't hire them if they're Pepsi? You're just discriminating against people who are Pepsi fans.
Oh, I'll end up in, ah, in, in jail at some point for my discrimination toward Pepsi lovers.
But for now you're moving, you're shaking. You're doing business. Just for those that are listening, please brag about yourself. Give, but yeah, man, give just a background 60 second synopsis on what lead you to where you're at, in your career today and some of the major wins along the way.
Yeah. So, I won a sweepstakes back in 2008, I didn't actually it. My roommate's brother-in-law won this sweepstakes through a phone company called Alltel. And it was one of those deals where you, like, text football to 1-800-ALL-TEL. And you can win an all expense trip to a professional football game of your choice with nine of your friends. And so I was one of the friends that got to go on this trip. Took a private jet to New York city, got to go all around the city in a private, like, limo bus with a police escort. Got to watch the Giants-Cowboys game in a suite right next to Jerry Jones. It was like this is unreal experience. And there's a guy that was leading all of, kind of, the logistics for the trip.
His name was Jeff and he was waiting there for us as soon as we got off the private jet that morning. He was in the limo bus with us, coordinating with a police escort. And so he was with us the entire day and I just ended up hitting it off at this guy and didn't really think anything of it. I just thought, "Oh, he's probably some low level employee with Alltel." I didn't really think in any of it. But we talk about faith. We talked about family, business... And by the end of the day, I found out that he's actually the CEO of this global logistics company that Alltel hired. And he just really likes New York. And so he happened to be on the trip himself. And so we ended up swapping contact information. I didn't think anything is going to happen from it.
So I'm not really thinking anything at all about this interaction. And about a year and a half later, he calls me and asks me to move across the country. I was living in Oklahoma at the time. He asked me to move to Orlando to help him run the helicopter division of his logistics company. And so, prayed about it and decided to say yes, moved across the country and at helicopter logistics for NASCAR, actually, for three years. And the reason I like telling that part of my story is because it's segued really nicely into what we do now in the world of podcasting. I actually don't care much about podcasting like, I think it's cool. I think it's nice.
But what I really care about is relationships and how can you reverse engineer, genuine relationships with the exact people that you want to know? Because the relationship with Jeff that I built in 2008 was completely serendipitous. It happened by accident. There was no strategy or purpose in meeting Jeff. I just happened in to that. And I think so many of us just stumble into these life changing relationships, but what I have found with podcasting or with really any sort of content collaboration, I've built the business around podcasting because I think its the easiest form of content collaboration. But what I loved so much about it, what we helped other companies do, is try to figure out like how, how can I reverse engineer relationships with the exact people that I need to know to move my business forward?
And when you have a podcast. So for us, we work with a lot of VPs of marketing at B2B SaaS companies. So, our Show B2B growth. We literally go to VPs of marketing at B2B SaaS companies and ask them to be a guest on our show. And most of the time we don't end up doing business with them. But a lot of times we do. And through that collaborative process of creating an episode with them, we actually get to know them. We build this meaningful relationship with this human on the other end of the Zoom call, and through that collaboration, sometimes they end up referring us to people. Sometimes they end up becoming our customer, but regardless at the end of the day, we've developed a friendship with that person.

Listen in for the full episode!