B2B Better (Jason Bradwell)

Got something special for you this week - a podcast swap!

I always say that running a successful podcast is 40% creation and 60% distribution. And if there's someone who knows anything about effectively distributing content - it's Justin Simon.

Host of the Distribution First Podcast and Founder of a consulting firm that specialises in helping B2B brands build content strategies with distribution at their core, Justin is someone I deeply respect.

So, when I listened to his recent episode on ranking the three major content distribution buckets - I had to find a way to share it with you all. It addresses the main challenges brands face in making their work visible amongst all the commodity content flooding our feeds.

In this episode, you'll learn:

• Why most companies' strategies leave their work hidden from their audience.
• Why relying solely on SEO can be limiting and the potential pitfalls that come you'll run into.
• The challenges of using rented channels like LinkedIn, Twitter, or Threads to reach your audience (and why they should be part of your distribution arsenal anyway).

If you like this episode, I highly recommend checking out Distribution First wherever you find your podcasts - Apple, Spotify, he's on them all.

**

Have you thought about launching a podcast for your brand but aren't sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about.

Totally free.

Drop me an email at jason@b2b-better.com or book a time to chat with me using this link:

https://www.b2b-better.com/podcast-assessment

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell

In this episode, I talk to April Dunford, Positioning Expert.

April has written one of my favourite business books - Obviously Awesome - which distils down the five core components of effective product positioning.

I've always wondered though - how does her methodology translate to selling services or solutions?

Well, I got the answer (and then some!) on this episode of B2B Better. We also covered why positioning is not a marketing activity and how often a company should revisit their current positioning.

***

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call 

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell

***

Want $2000 off tickets to SaaSOpen in March? Use the code B2BBETTER at checkout.

https://saasopen.com/

In this episode, I speak with Callum McGranaghan, Director & Head of Paid Social at Social for Good. 

We had a great conversation on the power of niching down in service-led businesses and its impact on their prospecting campaigns - especially when combined with low-ticket, high-impact projects to get their foot in the door with new clients.

Callum also shared the importance of multi-channel outreach, and how segmenting your audience profiles is crucial for standing out in crowded markets.

He also shared his journey at Social for Good, which involved really understanding what drives customer decision-making and then using this research to develop a value proposition that aligns with those needs.

This episode is a must-listen for service-based businesses looking to understand how focusing on their core value proposition can drive real-world commercial results.

—

Big thanks to Sopro for sponsoring this week’s episode of B2B Better. They just published "The State of Prospecting 2024" - a bumper report that offers data-backed advice on optimizing outreach. You can check it out by visiting this link. 

https://sopro.io/b2b-better/

—

Follow Callum here - https://www.linkedin.com/in/callum-mcgranaghan/

In this episode, I speak with Meghan Keaney Anderson, VP of Marketing at Jasper.

We met on stage at SaaStock in Dublin and had a fascinating conversation on the application of AI in marketing strategy.

Sure, we all know how to whip up a blog post or create an image of a duck playing the trumpet. But can artificial intelligence help us with budgeting, competitive analysis, developing strategic insights, and journey mapping?

That's what we set out to answer.

What I love about this interview is the importance Megan places on leveraging tools like Jasper to generate business-critical outcomes rather than simply tactical outputs.

If you're being asked by your C-suite to explain the role of AI in your marketing strategy in 2024, this is the episode for you.

**

Have you thought about launching a podcast for your brand but aren't sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about.

Totally free.

Drop me an email at jason@b2b-better.com or book a time to chat with me using this link:

https://www.b2b-better.com/podcast-assessment

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell

**Thanks to Hubspot for sponsoring this episode.**

Today, I spoke with Leslie Venetz, Founder of Sales Team Builder.

It's budgeting season, and you know what that means! Marketers across the globe are sitting down to try and figure out whether spending a six-figure sum on a booth at a trade show is still a good idea.

Especially when that booth has historically yielded little to no ROI.

There has to be a better way, right? That's what Leslie and I try to answer.

We sat down to discuss why a lot of trade show activations fail to deliver a return on investment, how to strategise for brand awareness versus pipeline generation, and why ego plays a big role in decisions around marketing spend.

This is a must-listen for anyone who is responsible for delivering a trade show activation and needs some fresh thinking on how to justify the expense.

**

Have you thought about launching a podcast for your brand but aren't sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about.

Totally free.

Drop me an email at jason@b2b-better.com or book a time to chat with me using this link:

https://www.b2b-better.com/podcast-assessment

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell

In this episode, I speak with Joel Klettke, Founder of Case Study Buddy.

We had a great conversation on B2B case studies - namely, how to create ones that stand out from the usual legal-has-killed-all-joy-from-this-piece-of-content crap that fills our feeds.

We also covered a topic near and dear to my heart - what can I do to convince a sceptical customer to sign off a case study? There are a bunch of different methods Joel shared, but the one that stood out to me was creating an 'anonymous' case study.

Follow Joel here - https://www.linkedin.com/in/joelklettke?originalSubdomain=ca

I sit down with Kyle Lacy, CMO of Jellyfish.

We talk about how to build a balanced marketing strategy against revenue and brand targets, why investing in experiences is so important - even in this macroeconomic climate - and how a tiny Golden Llama statue generated thousands in revenue for his company.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I talk to Danielle Messler, Head of Marketing at Founderpath.

She recently produced SaaSOpen - a 500+ person conference in New York that brought together the best and brightest from the world of software.

We talked about why a brand would decide to host their own conference, how to develop (and protect!) a killer content programme, and what it means to deliver a 'defining moment'.

This is a must-listen for marketers responsible for putting on owned events for their company - whether it's for 10 people or 1,000.

***

I’m developing a packaged service to help B2B brands create, produce and distribute their own podcast in under 8 weeks. Includes full end-to-end support - ideation, artwork, guest booking, scriptwriting, editing, distribution, and even hosting if needed.

If you’re interested in taking part in the initial pilot - or curious to know whether a podcast makes sense for your business - drop me an email at jason@b2b-better.com or book a time to chat with me using this link:

https://calendly.com/jasonbradwell/30-minute-discovery-call?month=2023-04

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell

Me and Neil Weaver - Content Creator and Editor at Modo Energy - dive into the challenges and strategies of modernising marketing in industries traditionally resistant to change.

We talk about Modo's approach to content marketing, specifically its play into building a media brand.

Key discussions include:

• The intersection of sales and marketing at Modo and the collaborative effort to produce customer-centric content.
• The effectiveness of video content and podcasts in storytelling and audience engagement.
• Challenges in measuring content marketing success and aligning with business objectives.
• Modo's future plans, including a rebranding effort and global expansion, while maintaining its unique position in the energy sector.

**

Have you thought about launching a podcast for your brand but aren't sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about.

Totally free.

Drop me an email at jason@b2b-better.com or book a time to chat with me using this link:

https://www.b2b-better.com/podcast-assessment

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell

In this episode, I talk to John Rougeux, Partner at Category Design Advisors.

We talked about what category design ACTUALLY means in B2B, the eight levers to pull to build a business that is radically different, and how to think about category design against company positioning.

You can learn more about John at www.categorydesignadvisors.com

And the Christopher Lochhead article we referenced can be found here:

https://categorypirates.substack.com/p/8-category-levers-how-to-build-a

***

Have you thought about launching a podcast for your brand but aren’t sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about.

Totally free.

Drop me an email at jason@b2b-better.com or book a time to chat with me using this link:

https://www.b2b-better.com/podcast-assessment

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell

In this episode, I speak with Frans Swarttouw, Founder of GETTING THE MARKET

I was really interested in speaking to Frans as a fellow owner of a creative services business - and one that is so niche in its target market to boot.

How does the company differentiate from more generic, we do all things for all people, type agencies?

What are the advantages and disadvantages of being so laser-focused on a specific niche?

And when you have become the big fish in a small pond - what comes next? How do you expand in a meaningful and sustainable way?

To answer these questions, Frans shared his insights on developing a personalised email campaign targeting new geographies and how he approaches validating a prospecting ‘hypothesis’ through A/B testing.

You can visit the GETTING THE MARKET website here: https://gettingthemarket.com/

—

Big thanks to Sopro for sponsoring this week’s episode of B2B Better. They just published "The State of Prospecting 2024" - a bumper report that offers data-backed advice on optimizing outreach. You can check it out by visiting this link. 

https://sopro.io/b2b-better/

In this episode, I talk to Andrew Davies, CMO of Paddle.

We talked about the recent launch of Paddle Studios - the premier new media platform for SaaS leaders - and why it exists, how the team develops, tests and ships new ideas using a 5-step framework, and how much Netflix inspired the final product.

This is a must-listen for any B2B brands who have ever asked themselves "Should we build a media company?"

Thanks to my friends at Sopro for sponsoring this episode. You can download their State of Prospecting 2023 report here: sopro.io/b2bbetter

***

Have you thought about launching a podcast for your brand but aren’t sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about.

Totally free.

Drop me an email at jason@b2b-better.com or book a time to chat with me using this link:

https://www.b2b-better.com/podcast-assessment

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell

In this episode, I’m excited to be joined by Yiuwin Tsang, CEO of Disruptive Thinking. 

I was really interested in speaking with Yiuwin to unpack his journey in finding differentiation in an incredibly saturated sector - B2B marketing services. 

During this interview, he took us through his journey from a blank slate to a thriving agency, sharing his blueprint around three core pillars of growth - building the right team, implementing discipline around business development, and getting to grips with the customer journey - all while building the right systems and process to track and analyse efforts. 

If you work in a small, service-led business and are hitting a wall when it comes to growth - this is the episode for you.

—

Big thanks to Sopro for sponsoring this week’s episode of B2B Better. They just published "The State of Prospecting 2024" - a bumper report that offers data-backed advice on optimizing outreach. You can check it out by visiting this link. 

https://sopro.io/b2b-better/

In this episode of B2B Better, I sit down with Alina Vandenberghe, co-founder of Chili Piper, to dive deep into the world of B2B marketing, company culture, and how to strategically align your team for maximum impact.

Alina shares her unique approach to building a thriving company culture, harnessing employee advocacy on social media, and the bold tactics that set Chili Piper apart—like displaying real-time ROI at events.

We also explore Alina’s data-driven methods for generating qualified leads, measuring true impact beyond vanity metrics, and creating a marketing strategy with limited resources that scales sustainably.

To top it off, Vic from Sopro joins us with insights on bridging the gap between sales and marketing for seamless success.

Whether you're an entrepreneur, marketer, or just looking to understand the power of alignment and strategy, this episode is packed with actionable takeaways on driving measurable growth.

Links & Resources:

• Alina Vandenberghe on LinkedIn
• Victoria Heyward on LinkedIn

Exclusive Offer for B2B Better Listeners

Quick reminder that all B2B Better listeners are eligible to receive double the number of outreach credits for their first outreach campaign with Sopro. 

Use them to experiment with some new messaging, try and open up a new market outside your network, or simply double your chances of closing more deals with your ideal customer. 

Visit sopro.io/b2b-better-offer to find out more. 

Raw, authentic, slightly tired... no, this is not the description of my upcoming country album.

In this episode, I take the microphone solo for an (almost) non-stop brain dump on a bunch of questions that have been asked by my podcast clients over the last few months.

What's covered:

1. How do I overcome my fear of hosting a podcast?
2. What metrics should I measure when producing a podcast?
3. Do you have a favourite podcast? What is it?
4. How do I generate customer insights from my podcast series?
5. What does an MVP podcast tech stack look like?

This is a must-listen for anyone thinking about launching a B2B podcast (or enjoy the sound of an Englishman droning on for 30 minutes).

***

Have you thought about launching a podcast for your brand but aren’t sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about.

Totally free.

Drop me an email at jason@b2b-better.com or book a time to chat with me using this link:

https://www.b2b-better.com/podcast-assessment

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell

In this episode of B2B Better, I sit down with Emir, the co-founder and CEO of HockeyStack, to explore the strategies that fueled the company's meteoric rise from zero to 150 customers, including industry giants like ActiveCampaign. Emir shares how HockeyStack transitioned from a product analytics tool to a powerhouse in B2B marketing, embracing pipeline generation as a company-wide mission.

We discuss the evolution from inbound-led growth to the strategic introduction of outbound tactics, the challenges of balancing these approaches, and the importance of fostering a collaborative culture across teams. Whether you're a SaaS founder, a marketer, or just looking for actionable insights on scaling, this conversation is packed with value.

We also cover his view on how LinkedIn influencer marketing is evolving—and why Emir thinks it might soon face diminishing returns.

Plus, you'll hear expert advice on outbound campaigns from Rob at Sopro - from how to build and balance them against an inbound programme.

Episode Highlights

• Emir shares the origins of HockeyStack and how it identified the need to help companies understand customer conversion journeys.
• From inbound to outbound: what prompted HockeyStack to expand its marketing playbook.
• How HockeyStack integrates pipeline generation into every department and creates a company-wide mission.
• Why Emir believes influencer marketing's golden age might be nearing its end.
• Rob from Sopro breaks down the metrics that matter most in outbound campaigns.

Exclusive Offer for B2B Better Listeners

Quick reminder that all B2B Better listeners are eligible to receive double the number of outreach credits for their first outreach campaign with Sopro. 

Use them to experiment with some new messaging, try and open up a new market outside your network, or simply double your chances of closing more deals with your ideal customer. 

Visit sopro.io/b2b-better-offer to find out more. 

In this episode of B2B Better, I’m joined by Billy Hamilton-Stent, Chief Strategy Officer at Publicis Pro, to discuss assumptions in B2B marketing.

We discuss how unchecked assumptions can derail even the best marketing strategies and why balancing data, intuition, and critical thinking is the key to long-term success. Billy shares insights from Publicis Pro’s latest report on SMB marketing challenges and myths, while we explore real-world examples of how businesses can overcome misguided assumptions to achieve better results.

We also talk about the importance of blending quick fixes with long-term strategic thinking and how to recognize when you’re relying too heavily on assumptions in your demand-generation efforts.

This episode has actionable takeaways for any marketer or business owner looking to challenge the status quo and make smarter decisions.

Links & Resources:

• Publicis Pro’s SMB Marketing Report
• Billy Hamilton-Stent on LinkedIn

Exclusive Offer for B2B Better Listeners

Quick reminder that all B2B Better listeners are eligible to receive double the number of outreach credits for their first outreach campaign with Sopro. 

Use them to experiment with some new messaging, try and open up a new market outside your network, or simply double your chances of closing more deals with your ideal customer. 

Visit sopro.io/b2b-better-offer to find out more. 

In this episode, I sit down with Robin Bodicoat, Head of Marketing at Touchlight.

He shares an amazing story of a two-year-long project he led at his former company, Quotient Sciences, which saw Robin bring together five global business units with completely different identities and cultures under one cohesive brand.

This episode is a must-listen for any B2B marketers tasked with leading a rebrand - the more complex, the better.

You'll learn how to manage the expectations and emotions of all stakeholders, and get buy-in across all levels of the organisation to make your job as easy as possible. 
 
You can follow Robin on LinkedIn here.

You can follow Robin on Twitter here.

Thanks to my friends at Remote for sponsoring this episode. Any company that helps companies unlock the global remote workforce is one worth keeping an eye on.

Check out their website here.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Isabelle Papoulias, CMO at Mediafly

She shares her experience of leading the marketing strategy around an acquisition, how to define go-to-market messaging that resonates with customers and why it's so important to ask the tough questions early on.

This episode is a must-listen for any B2B marketers sitting on the side of an acquirer and wondering just how the hell to make a splash. 

You can follow Isabelle here.

Thanks to my friends at Remote for sponsoring this episode. Any company that helps companies unlock the global remote workforce is one worth keeping an eye on.

Check out their website here.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Charlie O'Donnell, Founder and General Partner at Brooklyn Bridge Ventures.

He shares his experience as a VC evaluating hundreds of potential deals and the role marketing plays in his decision-making.

This episode is a must-listen for early-stage companies who want to get their marketing on point as they approach their pre-seed or seed round,

We covered:

02:32 - Who is Charlie O'Donnell?
06:27 - What is Brooklyn Bridge Ventures?
08:32 - Getting a VCs attention as an early-stage Founder
13:48 - Founder-led community events + convincing a VC to attend
16:50 - How is marketing evaluated during the due diligence process?
20:45 - Is there a bigger appetite for great marketing in B2B today versus a decade ago?
22:43 - How important is brand compared to demand when VCs evaluate a company?
27:25 - What is a VCs appetite for 'unpredictable' marketing channels?
31:59 - What is the most important aspect of marketing companies need to get right?
33:40 - How will B2B marketing change in the next five years?
36:08 - Mixing family and work

You can follow Charlie on Twitter here.

And sign up to his newsletter here.

Thanks to my friends at Remote for sponsoring this episode. Any company that helps companies unlock the global remote workforce is one worth keeping an eye on.

Check out their website here.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Shaun Cole, Co-Founder and Account Director at Born Agency.

He shares an excellent case study around how to pivot an idea in response to change. Working with Ecophon, a manufacturer of acoustic panels, Shaun and his colleagues delivered an internal marketing campaign focussed on boosting morale while working remotely. 

Shaun also shares his experience in hiring new staff during the great resignation and what it takes to build something memorable.

This episode is a must-listen for B2B marketers looking for inspiration on how to do better than boring internal communications.

We covered:

01:00 - Who is Shaun Cole?
01:50 - How can you attract talent to an agency in today's market?
03:45 - How did you help Ecophone boost morale?
13:41 - What is your creative process?
17:37 - What was the most challenging part of the campaign?
19:53 - Would you have done anything differently?
21:20 - Can this campaign work externally?
24:10 - How do you develop something memorable?
28:02 - What's going to be the biggest change in how B2B companies market themselves?

You can follow Shaun on LinkedIn here.

And read more about the case study with Ecophon here.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Sara Ott, Head of Community Experience at Hound.

We talk about why community is a good hedge for B2B companies in the face of changing buyer behaviour, how to build and run an effective ambassador programme, and what a one-person marketing strategy looks like.

Sara also shares her thoughts on why introverts can make some of the best community managers around. 

Timestamps:

01:24 - Who is Sara Ott?
03:44 - How she ended up at Hound
04:24 - What does Hound do?
07:04 - Why so much emphasis on community?
09:50 - Understanding your customer
12:29 - Why is community a good hedge?
17:22 - How do you decide it's the right time to invest in community?
19:50 - Hound's referral programme
26:38 - What is was one takeaway to improve a company's community today?
30:06 - Can only extroverts be community managers?

You can follow Sara on Twitter here.

And you learn more about Hound here.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Sonia Baschez, Head of Marketing at Atmos.

Sonia shares her story as one of the first full-time hires at the construction company and how she set about building a marketing strategy that Atmos raise a $4m Seed Round in 2020.

This includes going unexpectedly viral at the start of the pandemic, leveraging the power of local media, and how to go about establishing credibility with no case studies.

Timestamps:

0:56 - Who are you and what do you do?
2:27 - What does Atmos do?
5:28 - How many cheese rooms does Atmos sell?
9:06 - What's been the biggest challenge of building a marketing department from scratch?
11:59 - How did you get attention before you had case studies?
19:00 - What was your marketing strategy in preparation of securing your Seed Round?
23:00 - How did you adapt your customer acquisition strategy to target realtors?
25:00 - What will be the biggest change in marketing over the next five years?

You can follow Sonia here.

And learn more about Atmos here. 

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Christina Garnett, Senior Marketing Manager, Offline Community & Advocacy at Hubspot.

We talk about scaling a community from startup to IPO, how to maintain engagement quality and the basic makeup of a customer advisory board that feeds company growth.

Christina and I also talk about #MarketingTwitter and our thresholds for hitting that block button.

Timestamps:

01:44 - When do you block on Twitter?
05:04 - How does community scale with a business?
11:57 - What does the make up of a customer advisory board look like?
16:56 - Finding the right balance between automation and humanity.
25:08 - How can you scale a community without sacrificing quality?
28:07 - Do you need dedicated managers for each micro community?
31:27 - Incentivising community members to act as your champions.
34:42 - Our love of hoodies.
38:53 - What's one thing you can do this week to improve your community member experience? 

You can follow Christina on Twitter here.

And on LinkedIn here.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Quick 8-minute solo episode on how ProfitWell's media-first marketing strategy contributed to its recent acquisition by Paddle to the tune of $200m smackaroos.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Jeremy Moser, CEO of uSERP.

We talk about his recent acquisition of Wordable - a document export and publishing tool - and how he has pivoted its marketing strategy to go after a completely new ICP. Jeremy shares a few early results and breaks down a step-by-step beginner SEO strategy. 

Timestamps:

09:20 - Who was Wordable's ICP pre-purchase
11:25 - Who are you targeting today?
13:17 - How was the product marketed pre-acquisition and how have you adapted your marketing to target the new ICP?
17:25 - What channels have driven the biggest uptick in revenue since you acquired Wordable?
19:14 - Can you share a step-by-step approach to building an SEO strategy from scratch?
23:01 - Should you pay for backlinks?
26:50 - What's next for Wordable?
28:37 - What will be the biggest change in how B2B companies market themselves over the next five years?
31:20 - Who should I interview next on B2B Better?

You can follow Jeremy on Twitter and LinkedIn here.

And learn more about Wordable here. 

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Charbel Simon, Founder of Sprintwell.

Charbel is one of those people you could listen to for hours talking about creativity, finding inspiration in unexpected places, and cross-discipline idea generation. It's amazing we packed so much content into under forty minutes.

Listen to this episode if you're feeling stuck in an imagination rut. Charbel shares actionable frameworks around how to draw on a wide array of life experiences to breathe freshness into your marketing.

You can follow Charbel on Twitter and LinkedIn here.

Learn more about Sprintwell here. 

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Krista Morgan, General Partner at Stage.

We talk about what marketing metrics Private Equity investors scrutinise while evaluating an investment, the expectations of the modern-day B2B buyer and where Krista feels B2B organisations fall short in capitalising on a new GTM opportunity.

You can follow Krista on LinkedIn here.

And learn more about Stage here.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Brett McGrath, VP of Marketing at The Juice.

We talk about why syndication is (mostly) a waste of time, how to amp up your distribution strategy for quick results, and where one of The Juice's clients (Guru) made the switch to tackle the shifting landscape of B2B content consumption.

You can follow Brett on LinkedIn and Twitter here.

And learn more about The Juice here.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Eric White, Founder at Revealed.

We talk about Jobs-to-be-Done - a framework for categorizing, defining, capturing and organizing the inputs that are required to make innovation predictable - how it can be applied to marketing, and how it was used by a B2B sleep technology company to avoid a product launch catastrophe. 

You can follow Eric on LinkedIn here.

And learn more about JTBD here.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Emily Brady, Creative Content Lead at Sweet Fish Media.

We talk about how to build an employee advocacy programme that generates $300k in revenue, why TikTok is an exciting frontier for B2B marketers (that can produce results!) and how she pulled together perhaps the greatest rap video of all time.

You can follow Emily on LinkedIn here.

And on TikTok here.

And read the article about employee advocacy we discussed here. 

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Will Aitken, Evangelist at SalesFeed and Speaker and Subject Matter Expert at Vidyard.

We talk about how to set-up a CRM to work for sales, marketing and the wider business, why a self-built platform never makes sense and how to persuade people to actually use the tool in their day-to-day.

This is FUNDAMENTAL stuff to running a successful B2B GTM strategy. 

You can follow Will on LinkedIn here.

And on TikTok here.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Ross Simmonds, Founder and CEO of Foundation Marketing.

Ross knows more ways to maximize the value of a single piece of content than I know how to complain about a slight deviation in temperature (which is a lot). 

We dived into the skills B2B teams lack internally to distribute their content effectively, the difference between "content user fit" and "channel user fit", and how sales teams can do more with marketing material than just pumping it out on LinkedIn.

Ross also shares his #1 draft pick for the upcoming NFL season. We all owe him a beer. 

You can follow Ross on Twitter here.

LinkedIn here.

And check out Foundation Marketing here. 

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

We're doing something a little different this week and sharing an interview where I'm sitting on the other side of the microphone for once.

Alex Price, Founder of FINITE and Managing Director of Digital Experience at Clarity, asked me for my hard-won wisdom on running a marketing operation through an acquisition in B2B a few years back.

We talked about when and how to break the news to employees, best practices around aligning two brands across a shared vision and how marketing leaders can best work with investors.

You can catch other episodes of the FINITE podcast - which is excellent btw - right here. 

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Quick one before we get into the usual pleasantries…

This interview is a bit different to other episodes of B2B Better. 

More guests, more narrative, more music. More… quality (in my humble opinion)

If you are a regular listener to B2B Better it would mean the world if you could share your feedback on whether you prefer the new format or not. Just send me an email - jason@b2b-better.com

And if you’ve never listened to the podcast - this would be the episode to start. 

I’m pretty proud of it.
 

***

In this episode, I sit down with VILPE - a speciality roofing ventilation equipment manufacturer based out of Finland.

We talked about exhibiting at expensive trade shows, how to not send rubbish cold emails and... just kidding. We spoke about TikTok.

Why? Because they have built a following of 80,000 followers in under 12 months. And it's starting to yield some awe-inspiring business results. 

This is a story of rejecting the status quo in how to win new business even in traditional industries. 

We covered: 

• What are the three core principles of building a successful TikTok strategy?
• How did VILPE jump from 20k to 80k followers in eight weeks? 
• What business results have they seen? (hint - they have never had more job applications)

You can follow VILPE on TikTok here.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

This interview is a bit different to other episodes of B2B Better. 

If you are a regular listener to B2B Better it would mean the world if you could share your feedback on whether you prefer the new format or not. Just send me an email - jason@b2b-better.com

And if you’ve never listened to the podcast - this would be the episode to start.

I’m pretty proud of it.
 

***

In this episode, I sit down with Tina Donati, direct-to-consumer and eCommerce expert, to talk about what D2C fundamentals can (and should!) be picked by B2B marketers.

We talked about unforgettable Customer Experiences.

We talked about doing Unscalabe Things.

We talked about the Founder Story.

...covering real-world examples from the consumer side of the aisle and how they can be applied to enterprise sales. 

You can follow Tina on Twitter here.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I talk to Jay Desai, Head of Marketing at Captivate Talent.

We talked about how he invented a legitimate trading card game (think Pokemon) to drive 150+ qualified opportunities from an in-person event.

And he did it under 5 weeks.

This is the inaugural episode of a new micro-series under the B2B Better umbrella called Breaking B2B  which showcases creative marketing and sales campaigns executed by people in the trenches, actually doing the work - all in 10 minutes or less.  

You can follow Jay on LinkedIn here.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I talk to Jay Acunzo, Creator of the Unthinkable podcast.

Jay breaks down his step-by-step process of developing the premise for a new "show" (he's created over 15 of them for B2B brands), talks about the importance of optimising for resonance versus reach AND gives a behind-the-scenes peek into the logistics of pulling together a podcast like Unthinkable.

If you care about the intersection of media and business marketing - this is a MUST listen.

And thanks to my friends, Transmission, for sponsoring this episode. Want to claim $100 of LinkedIn Ad credits for FREE? 

Head over here: bit.ly/b2b-better

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I talk to Amelia Sordell, Founder at Klowt Agency.

We talk about how personal branding is totally different from publishing content, why businesses selling services should invest in empowering employees to think strategically about social, and what you need to get started today. 

If you care about how to equip your sales team with the tools they need to have customers come to them... this is a must-listen. 

And thanks to my friends, Transmission, for sponsoring this episode. Want to claim $100 of LinkedIn Ad credits for FREE? 

Head over here: bit.ly/b2b-better

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I talk to Ronnie Higgins, Director of Content Marketing at OpenPhone.

We talk about the concept of a B2B company building a media company, why it works and why it doesn't and creating a culture of creativity. 

If you want to understand how to get off the hamster wheel of just producing content that no one cares about, this is the episode for you. 

Here's a link to the Disney diagram Ronnie mentioned:  https://www.businessinsider.com/1957-drawing-walt-disney-brilliant-strategy-2015-7?r=US&IR=T 

And thanks to my friends, Transmission, for sponsoring this episode. Want to claim $100 of LinkedIn Ad credits for FREE? 

Head over here: bit.ly/b2b-better

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this very first episode of a new LinkedIn Live series-turned-audio-podcast, I talk to Josh Krakauer, CEO of Sculpt.

We dive into everything you need to know about social selling - what it is, why it matters, and how marketers can help BDRs excel at it. 

Plus, we give away some actionable tips on how to start using social media to bring in new business right away.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I talk to Andrew Athias, Social Media & Digital Marketing Coordinator at Silvi Materials.

We talked about his experience launching a TikTok account for the cement company that has racked up 11,500 followers and hit the elusive target of going viral. 

This is an episode of a new micro-series under the B2B Better umbrella called Breaking B2B, which showcases creative marketing and sales campaigns executed by people in the trenches, actually doing the work - all in 10 minutes or less.  

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I talk to Jeffrey Mack, VP of Marketing at Agility.

We talked about a creative direct mail ABM campaign he ran during his time at LinkedIn to 250 targeted accounts to drive new business - all inspired by Taylor Swift.

This is an episode of a new micro-series under the B2B Better umbrella called Breaking B2B, which showcases creative marketing and sales campaigns executed by people in the trenches, actually doing the work - all in 10 minutes or less.  

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I spoke to 7 early-stage marketers to at SaaStock in Dublin. 

I asked each of them the same three questions. What is the scrappiest marketing activity you've ever done? How did you acquire your first 100 customers? And if you're budget got tripled tomorrow, how would you spend it?

Every answer was different, highlighting just how important it is to not take generic, one-size-fits-all marketing advice you see on social media at face value. ;)

This episode is a must-listen for startup marketers looking for inspiration on how to plan for 2023. 

And thanks to my friends, Transmission, for sponsoring this episode. Want to claim $100 of LinkedIn Ad credits for FREE? 

Head over here: bit.ly/b2b-better

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Copy is the lifeblood of effective communication. But getting it right isn't easy. It can be daunting to sit down in front of a blank page and write something that compels a reader to take action.

And that's what we focus on in episode one of B2B Better.

I'm joined by Hermione Wright, Senior Writer and Founder, who has worked with everyone from Adobe to Siemens to Envato, to dive into how organizations can breathe life into their marketing copy, develop a consistent tone of voice, and sell this across the business as a point of differentiation.

This is real advice for the everyday B2B marketer who wants to be better.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Ask any CEO or Commercial Manager of a B2B organization the #1 objective for their marketing department and chances are the response will be "leads".

In this episode, I recount the tale of a fun piece of content I worked on that ended up netting 800 unique downloads and scoring 27 pieces of coverage in the trade media.

I run through the exact process of what we pulled together; how it was distributed to our clients and the press; the tools we used that saved hours of work; and some key learnings on what I'd do differently next time.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Syed Ali, Senior Manager of Social Media at Databricks, who shares his hard-won wisdom on what makes a B2B brand worth following on social media, how to generate content consistently when you're the only one doing it, and how to amplify your reach through an employee advocacy programme.

We also talk TikTok.

This is real advice for the everyday B2B marketer who wants to be better.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Alex Price, Founder and Managing Director of 93digital, to have a good old chinwag on the things that can make or break a client-agency relationship. Looking at it from both sides of the aisle, we try and answer questions like how to recognise the organisations that will be a good cultural fit, what it takes to effectively brief and run a project, and how to get a boardroom approval on a budget.

This is real advice for the everyday B2B marketer who wants to be better.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I make the case for why a podcast could just be the answer for a B2B business looking for a creative solution to make their marketing strategy more effective and - believe it or not - ease the load on small teams who already have twenty other things on their plate to do by Wednesday. Then I walk the step-by-step process of how I’d structure a new podcast to beef out my content calendar and support my sales team for a hypothetical food packaging manufacturer.

This is real advice for the everyday B2B marketer who wants to be better.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Nicole Tabak, Marketing Communications and Social Media Specialist, to talk how Instagram can be used to highlight the reasons why a B2B business is worth paying attention to - by customers, potential recruits and even your own employees. We dig into the four different types of Instagram content and some ideas on how you can use them, how to promote culture when there's no one is in the office AND a fool-proof way to collect user-generated content.

We also settle that divisive debate on whether to Canva or not to Canva.

This is real advice for the everyday B2B marketer who wants to be better.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Fi Shailes, a B2B social and content strategist and author of the popular marketing blog Digital Drum.

We discuss how to convince sceptical leadership teams that content marketing can be a driver of business growth given the proper time and resources, what it takes to build out and effective and achievable content plan and where you can find rich sources of inspiration in unexpected places.

This is real advice for the everyday B2B marketer who wants to be better.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Jonathan Ronzio, CMO and Founding Partner at Trainual.

We talk about the creative ad campaign he and his team pulled together with three cast members from The Office (US) to promote their staff training software platform. We also discuss  the importance of thinking outside the box creatively in B2B to stand out from the noise and how to find a link between your business and pop culture that makes sense.

Watch the ad here: https://www.youtube.com/watch?v=HCCOQ69aYyE

This is real advice for the everyday B2B marketer who wants to be better.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Sean Blanda, Director of Content at Crossbeam.

We talk about how he and his team built their B2B email distribution list to 10,000 subscribers almost from a standing start with the help of just four pieces of hero content. 

He walked me through step-by-step how they created the assets from scratch, distributed them across their key channels, equipped Crossbeam's commercial team to go out and 'sell' the content on their behalf and how these leads were nurtured once they were in the funnel.

This is real advice for the everyday B2B marketer who wants to be better.

You can follow Sean on Twitter here: @SeanBlanda

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Brianne Fleming, all-round pop culture aficionado and marketing guru.

We talk about how B2B companies can inject some fun into their messaging by leveraging pop culture while not dropping the ball on hitting their MQL quota.

This is real advice for the everyday B2B marketer who wants to be better.

You can follow Brianne on Twitter here: @brianne2k
Or check out her website: briannefleming.com

Click here if you want to hear more about the Trainual case study we speak about in this episode.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Christina Pashialis, Founder of ContentUK, a community for UK content marketers.

We talk about how B2B companies can leverage community to engage their audience and better position themselves for commercial success. We cover how to start and nurture a community AND what makes a good one.

This is real advice for the everyday B2B marketer who wants to be better.

You can follow Christina on Twitter here: @christina_p

Or check out ContentUK here: contentUK.co

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with seven of the sharpest marketing minds I know to hear their predictions on what 2021 will bring for how B2B organisations engage their customers and build their brand.

We cover everything from employee advocacy on social media, placing a greater emphasis on empathy across decision-making and why exclusive, short-lived content works for corporate audiences just as much as it does for consumers.

This is real advice for the everyday B2B marketer who wants to be better.

You can follow all of the guests on Twitter here:

• Syed Ali - listen to a previous episode with Sy here.
• Amanda Fountain
• Jonathan Ronzio - listen to a previous episode with Jonathan here.
• Ivonne Aldaz
• Fi Shailes - listen to a previous episode with Fi here.
• Claire Kennedy
• Jason Keath

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Charlie Whyman, Curious Thinking Advocate, B2B Coach and LinkedIn Trainer.

We talk about how businesses can use LinkedIn to reach their goals, whether that's generating leads, securing investment or recruitment top talent, and how to leverage the networks of your employees to amplify your reach. We also touch on her OTTER framework, a brilliant way of starting to create a marketing strategy while saving time and doing more with less.

This is real advice for the everyday B2B marketer who wants to be better.

You can follow Charlie on Twitter here: @charlie_whyman

Or find her on LinkedIn here.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I talk about why most B2B ads suck.

Or at least they do according to a new report from the LinkedIn B2B Institute and System1. 

I break down the main findings from the research, specifically why this is the case and how to develop more effective creative, plus talk through the benefits of long-term thinking when it comes to building a brand.  

This is real advice for the everyday B2B marketer who wants to be better.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Josh Krakauer, CEO of Sculpt, a B2B social media marketing agency.

We talk about whether companies should look to Clubhouse as a channel to have a direct, authentic conversation with their audience, what makes a successful room (it's mainly the moderator) and how to measure that sweet ROI.

This is real advice for the everyday B2B marketer who wants to be better.

You can follow Josh on Twitter here: @JHKrak

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I talk about the future of events and the B2B trade show circuit based on some research from my friends over at FINITE. 

I also share an example of a great webinar I attended last year and talk about what made it *chef's kiss*.  

This is real advice for the everyday B2B marketer who wants to be better.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Sanya-Jeet Thandi, Founder of Anthro, a community newsletter and online resource to help fill the branding knowledge gap for start-ups.

We talk about the basics of B2B brand building and why a little investment by start-up founders upfront will save them A LOT of heartache over the long-term.

Sanya also shares her blueprint of building a strategy in the early days and we may just get a little sidetracked talking about how great The Office is.   

This is real advice for the everyday B2B marketer who wants to be better.

You can follow Sanya on Twitter here: @SanyaJeet

And here's her brilliant brand strategy 101 article we talk about in the episode.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Masooma Memon, freelance writer for SaaS companies.

We talk whether a blog is right for every B2B company, what makes a blog post go from good to great and her tips for marketers who don't have someone dedicated to maintaining quality and consistency on their blog.

Masooma also talks about an exercise she runs to generate new ideas that reminds me of my time as an improv actor.

This is real advice for the everyday B2B marketer who wants to be better.

You can follow Masooma on Twitter here: @inkandcopy

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Alexa Heinrich, Social Media Strategist and digital accessibility expert.

We talk about why creating a more inclusive digital experience should be a top priority for all B2B brands, how a company can build accessibility into their marketing mentality from the ground up, and what you can start doing today to improve your social media accounts.

Alexa also shares her advice on what we as a marketing community can do to enact real change for people living with a disability.

This is real advice for the everyday B2B marketer who wants to be better.

You can follow Alexa on Twitter here: @HashtagHeyAlexa

And her newsletter, Accessible Social, is here.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Melanie Deziel, Director of Content at Foundation Marketing and Author of "The Content Fuel Framework.”

We talk about: 

• Why a Founder/CEO should invest in content marketing from the get-go
• What an MVP content marketing strategy looks like  
• How to run an effective workshop to generate new content ideas
• And how Founders can set-up a content marketing programme that scales

Melanie also answers from questions from Twitter, including my favourite - what do you say  to B2B companies wanting their content to be totally professional?

This is real advice for the everyday B2B marketer who wants to be better.

You can follow Melanie on Twitter here: @mdeziel

And her book - which is excellent - can be found here.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Bethan Vincent, a Marketing Consultant that helps technology companies differentiate and grow. 

We talk about: 

• How small marketing teams can build a strategy that scales as the company grows
• The importance of picking the right tools and the most common mistakes to avoid as a sole marketer
• And for how long a Founder should look after marketing - and recognising when to let go

Bethan also shares wisdom on finding the right candidate for the first marketing hire within a start-up.

This is real advice for the everyday B2B marketer who wants to be better.

You can follow Bethan here: @BethanVincent

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Michelle Garrett, Public Relations Consultant and Writer.

We talk about: 

• Should B2B start-ups pay for PR in the early days?
• What the first 100 days of building a communications strategy should look like
• The difference between a 'trade story' and a 'New York Times' story

Michelle also shares some amazing insights the difference between reactive and proactive PR PLUS whether there's such a thing as a quick media win.

This is real advice for the everyday B2B marketer who wants to be better.

You can follow Michelle here: @PRisUS

And I highly recommend checking out her Twitter chats - #FreelanceChat and #CommProsChat

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Chi Thukral, Head of Content and Social Marketing for Yanko Design.

We talk about: 

• What kind of insights brands can pick up from social listening and how this can influence their marketing strategy
• Whether social listening is just for 'big' companies (it's not) and how startups can get a programme off the ground
• And how to measure success when it comes to tracking how your customers are talking about you on social media

Chi also shares a few surprising insights that she's unlocked through social listening AND some of the best tools for brands just getting started. 

This is real advice for the everyday B2B marketer who wants to be better.

You can follow Chi here: @ChiThukral

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Ivonne Aldaz, Marketing Specialist  from Tint and author of the 'Future of Marketing' newsletter.

In this episode, we talk about:

• The strategy behind launching Future of Marketing as a separate brand to Tint - and how this has helped build credibility for the newsletter 
• How Ivonne and her team have cracked the distribution code to get their work in front of as many eyeballs as possible 
• And why a focus on brand - which is more than just visuals btw - is a challenge you want to solve quickly and solve early to save yourself hassle further down the line

We also talk through Ivonne's dream marketing career in space travel.

This is real advice for the everyday B2B marketer who wants to be better.

You can follow Ivonne here: @IvonneAldazz

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Claire Kennedy, Social Media and Advocacy Manager at Forrester Research.

In this episode, we talk about:

• What ingredients are needed to build a successful employee advocacy programme
• How to encourage sceptical employees to get excited and take part
• And the secret to building credibility in your strategy with the leadership team

We also talk about what pitfalls Claire would have told herself to look out for when she started working in employee advocacy at the start of her career.

This is real advice for the everyday B2B marketer who wants to be better.

You can follow Claire here: @claireakennedy_

Or visit her website here: https://www.claireakennedy.com/ 

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Ali Schwanke, Founder and CEO of Simple Strat, a growth marketing agency.

We talk about:

• Hubspot and why it - or a platform like it - is a MUST for early stage marketing teams
• The disadvantages of using a 'Frankenstein's monster' technology stack
• Building an air-tight lead scoring system that'll help you measure channel ROI

This episode is a must-listen for any marketers struggling with proving their value to a predominantly sales-led organisation OR looking for advice on how to sell-in Hubspot to a sceptical leadership team.

This is real advice for the everyday B2B marketer who wants to be better.

You can follow Ali here: @alischwanke

Or watch her Hubspot Hacks series here.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Dominique Farrar, Head of Community and Communications at Spendesk. 

We talk about:

• Building CFO Connect, a community for modern finance leaders, from scratch
• Ingredients needed to build and scale a successful online community
• And why the concept of community can be a HUGE competitive advantage in B2B

This episode is a must-listen for any marketers thinking about building a bespoke community for their buyers and wondering where to start.

This is real advice for the everyday B2B marketer who wants to be better.

You can follow Dominique here.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down Gia Cattaneo, Senior Marketing Specialist and ABM expert. 

We talk about:

• What a starter ABM campaign looks like and setting yourself up for success
• Navigating the dynamics between a joined up sales and marketing approach
• How to measure the success of an ABM campaign

This episode is a must-listen for any marketers wanting to get an ABM programme off the ground but aren't sure where to start.

This is real advice for the everyday B2B marketer who wants to be better.

You can follow Gia here: @giacatt

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down Tom Bangay, Director of Content at Juro, the contract automation platform. 

We talk about:

• His step-by-step strategy in building a niche B2B community for legal teams 
• How he convinced the first members to join - and persuaded them to stay
• Why banning his sales team from the community was a great decision

This episode is a must-listen for any marketers looking for an actionable strategy to get a niche B2B community started (and showing results) quickly.

This is real advice for the everyday B2B marketer who wants to be better.

You can follow Tom here...

…visit Juro’s website here...

…and here's the article Tom wrote that inspired this episode.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down Alicia Russell, VP Marketing at Onalytica.

We talk about how B2B brands can find and leverage influencers to amplify their message, what makes a successful influencer relationship and how to measure a campaign's success outside of vanity metrics.

Alicia also shares some tips on how to build an MVP influencer strategy and get some early wins on the board that'll convince your CEO to unlock more budget.

This episode is a must-listen for marketers (like me!) who've always known influencer marketing can work but just need some direction on where to start.
 
This is real advice for the everyday B2B marketer who wants to be better.

You can follow Alicia here.

And find out more about MyOnalytica (which we discuss on the episode) here. 

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down Katie Cacchiani, Digital Media Director at Mediassociates.

We dived into how to prepare employees to take part in an advocacy programme, running successful training workshops, and how to motivate unsure staff to take part.

Katie also shares some advice on whether an approach to employee advocacy should change when dealing with exec-level employees.

This episode is a must-listen for marketers who need advice on training colleagues to be effective advocates.
 
This is real advice for the everyday B2B marketer who wants to be better.

You can follow Katie here.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Sophie Hill, Marketing Executive at Rothley and recent inductee into The Drum Future 50.

We dived into her work in transforming the manufacturer of metal tubes into a brand that can stand toe-to-toe with any consumer brand when it comes to digital and design.

Sophie walks me through her first week on the job when she was thrown into a rebranding project,  how Rothley is adapting its approach to meet a younger demographic and how to leverage almost two centuries of brand history. 

This episode is a must-listen for marketers who work in a 'boring' industry and need a reason to believe its marketing can be different. 

This is real advice for the everyday B2B marketer who wants to be better.

You can follow Sophie here. 

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with... myself.

That's right. In a once-in-a-blue-moon recording of B2B Better, I fly solo in sharing some hard-won wisdom on how B2B marketers can run webinars that don't suck. 

This is real advice for the everyday B2B marketer who wants to be better.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Amit Bivas, VP Marketing at Optimove.

We dived into why the company has launched a standalone media publication (PostFunnel) alongside its company blog, the opportunities this has created for the Optimove sales team in account nurturing and how Amit has structured his team to push out 10+ pieces of content EVERY WEEK.

This episode is a must-listen for B2B companies who need a blueprint on how to launch their own standalone media publication.

You can follow Amit here.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Andra Zaharia, Content Marketing Specialist for cybersecurity companies. 

We dived into the unique marketing challenges facing an exploding sector, the role of fear in security storytelling and how to find the balance between education and entertainment.

Andra also shared what career opportunities exist in her industry for content marketers looking for a new challenge.

This episode is a must-listen for B2B professionals working in cybersecurity who need advice on how to create effective content.

You can follow Andra here.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Lisa Riley, Senior Vice President and Head of Global Events at Forrester.

We dived into how to run a virtual event that cuts through all the noise, how to retain attention and avoid 'Zoom fatigue', and how to replace the face-to-face networking experience online.

Lisa also shares her thoughts on the return of in-person conferences and the changing expectations of event sponsors.

This episode is a must-listen for B2B professionals who need to know how to plan, promote and run more effective virtual events.

You can follow Lisa here.

Thanks to my friends at Chili Piper for sponsoring this episode. Any company that helps B2B marketers capture more of the 60% of leads that never convert is one to keep an eye on.

Check out their website here.

** This episode is sponsored by Chili Piper. **

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Adrienne Barnes, Founder of Best Buyer Persona.

We dived into what exactly a buyer persona is, why so many of them are absolute rubbish, and how to create one that actually makes your marketing more effective.

Adrienne also shares her advice on how to present a buyer persona to different folks within your organisation, from fellow communicators to the CEO.

This episode is a must-listen for B2B professionals who need guidance on how to make their marketing more effective.

You can follow Adrienne here.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Brook Perry, VP Marketing at 'nuffsaid.

We dived into marketing at a startup that's still in stealth, finding opportunities to surprise and delight, and establishing credibility when you haven't got any customers you can point to in a conventional case study.

Brook also shares her philosophy on treating content like a product and the success her team found in launching a 2.0, a print magazine for customer success professionals.

This episode is a must-listen for B2B professionals building a marketing strategy from scratch and looking for inspiration on how to think outside the box.

You can follow Brook here.

Thanks to my friends at Chili Piper for sponsoring this episode. Any company that helps B2B marketers capture more of the 60% of leads that never convert is one to keep an eye on.

Check out their website here.

** This episode is sponsored by Chili Piper. **

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Jorge L Soto, Head of Content & Community at Reprise.

We dived into a marketing discipline I'm the least familiar with but most eager to learn - product-led growth. Jorge went back to the basics to explain the core components of a PLG strategy, how it can complement more traditional inbound/outbound marketing efforts, and why marketers should get cosy with their product teams to have the best chance of success.

This episode is a must-listen for B2B professionals who want a 101 on product-led growth.

You can follow Jorge here.

Thanks to my friends at Chili Piper for sponsoring this episode. Any company that helps B2B marketers capture more of the 60% of leads that never convert is one to keep an eye on.

Check out their website here.

** This episode is sponsored by Chili Piper. **

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Ethan Beute, Chief Evangelist at BombBomb.

We dived into why video is the most effective medium to convey a one-one/one-to-few marketing message,  how to equip your colleagues to produce their own high-quality videos and why marketers should focus on the unscalable when building a video strategy. 

Ethan also shares his tips on how to convince sceptical sales colleagues to get in front of the camera - which I can tell you, is really, really hard.

This episode is a must-listen for B2B professionals who want to make video a core part of their prospecting strategy.

You can follow Ethan here.

Thanks to my friends at Chili Piper for sponsoring this episode. Any company that helps B2B marketers capture more of the 60% of leads that never convert is one to keep an eye on.

Check out their website here.

** This episode is sponsored by Chili Piper. **

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Grace Baldwin, Content Strategist.

We dived into her work on building an enterprise-scale funnel framework at Hiber. Built according to Eugene Schwartz's copywriting classic '5 Stages of Awareness', this episode is a must listen for B2B professionals looking to create a content system that nurtures leads so they're ready for sales.

You can follow Grace here.

Thanks to my friends at Chili Piper for sponsoring this episode. Any company that helps B2B marketers capture more of the 60% of leads that never convert is one to keep an eye on.

Check out their website here.

** This episode is sponsored by Chili Piper. **

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Flying solo this episode. 

I talk about the antidote to curing marketing departments that are risk-averse, creatively stunted and ill-equipped to handle evolving B2B buyer behaviours - more creative goal setting.  

This episode is a must-listen if you're obsessed with generating demand for your company tomorrow, not just capturing what exists today. 

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Amanda Natividad, Marketing Architect at Sparktoro.

We had a great, free-flowing conversation on everything from breaking into marketing as a career, the blurring lines between B2C and B2B marketing and how to create high-value content programme.

Amanda and I also dived into the role of the conventional marketing funnel and why measuring leads may be a distraction from answering the question - is marketing making an impact?

You can follow Amanda here.

Thanks to my friends at Remote for sponsoring this episode. Any company that helps companies unlock the global remote workforce is one worth keeping an eye on.

Check out their website here.

** This episode is sponsored by Remote. **

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Breezy Beaumont, Head of Growth & Marketing at Correlated.

We broke down how marketers can find out where their customers are hanging out online from a cold start, the most common pitfalls around activating a new channel and how to avoid them, and the best way to handle an exec that wants you to invest in an idea that you think won't work.

This episode is a must-listen for early-stage B2B marketers looking for advice on where to spend their time, energy and resources for maximum impact. 

You can follow Breezy here.

Thanks to my friends at Remote for sponsoring this episode. Any company that helps companies unlock the global remote workforce is one worth keeping an eye on.

Check out their website here.

** This episode is sponsored by Remote. **

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Danielle Guzman, Head of Social Media at Mercer. 

We broke down B2B social strategy into a 40-minute masterclass - from how to set the right objectives at the start of the year to finding the right balance between paid and organic.  

Danielle also shared her thoughts on the biggest untapped social media opportunity for brands in 2022. 

This episode is a must-listen for early-stage B2B organisations who want to know how to develop a social media strategy that cuts through the noise. 

You can follow Danielle on LinkedIn here.

Or on Twitter here.

Thanks to my friends at Remote for sponsoring this episode. Any company that helps companies unlock the global remote workforce is one worth keeping an eye on.

Check out their website here.

** This episode is sponsored by Remote. **

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Marc Thomas, Head of Growth at Powered By Search.

We covered a lot of the BIG questions faced by B2B companies - from what the best marketing teams are doing to drive growth to whether there's any point in optimising your strategy for MQLs.

(hint - there is)

This episode is a must-listen for early-stage B2B organisations looking for actionable demand-gen they can put into practice today.

You can follow Marc on Twitter here.

Thanks to my friends at Remote for sponsoring this episode. Any company that helps companies unlock the global remote workforce is one worth keeping an eye on.

Check out their website here.

** This episode is sponsored by Remote. **

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Ronak Ganatra, VP Marketing at GraphCMS.

We covered a topic everybody working in technology needs to understand - developer marketing. From what personal characteristics of developers should influence your strategy to the most effective channels in reaching more technically-minded buyers, this episode is a masterclass in building trust with a hard-to-win-over audience segment.

Ronak also shares his advice for non-developer marketers who are tasked with creating technically-focussed content.

You can follow Ronak on Twitter here.

Visit his website here.

Or check out his community for developer marketers here.

Visit Savepad here.

Thanks to my friends at Remote for sponsoring this episode. Any company that helps companies unlock the global remote workforce is one worth keeping an eye on.

Check out their website here.

** This episode is sponsored by Remote. **

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Diane Wiredu,  Messaging Strategist and Conversion Copywriter, and the founder of Lion Words.

Drawing on her real-world experience in the world of B2B SaaS, Diane broke down the step-by-step approach she takes with clients on how to establish an on-page messaging hierarchy that tells a story and drives results.

She also shared the #1 reason where companies fall short in delivering effective, cut-through messaging. 

This episode is a must-listen for B2B marketers who are (re)building their brand's website and want to set themselves up for conversion success.
 
You can follow Diane on LinkedIn here.

Or visit her website here.

And download her free voice-of-customer and interview question cheat sheet here. 

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Faaiza Ramji, Founder of On Purpose.

We talked about building brand and marketing strategies in non-SaaS businesses, navigating big moments of change and how finding that 'transformational idea' is like catching lightning in a bottle.
 
You can follow Faaiza here.

Or visit the On Purpose website here.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Renette Youssef,  Chief Marketing Officer of Velo3D.

She shared the story of when the company went public via SPAC last year - and the journey leading up to the moment where Renette and her team rang the NYSE bell.

We discussed what marketing expectations Velo3D's investors had for the listing, what strategy Renette deployed to meet them, and how the team maximised the impact of the day itself.

Renette also shared some insights on the role of PR across a company's lifecycle.

This episode is a must-listen for any marketers working for a company that is about to go public.
 
You can follow Renette on LinkedIn here.

Or Twitter.

Or Instagram.

Thanks to my friends at Remote for sponsoring this episode. Any company that helps companies unlock the global remote workforce is one worth keeping an eye on.

Check out their website here.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I speak with Nathan Latka, CEO of FounderPath.

We met on stage at SaaStock in Dublin and had a fascinating conversation on his journey to create a podcast that is listened to by tens of thousands of SaaS professionals each and every month.

Nathan's show - SaaS Interviews with CEOs, Startups and Founders - recently hit the 25 MILLION download mark over 3,300 total episodes.

It's a masterclass in consistent, high-quality execution.

We also talked at length about why getting people to disagree with you is a driver for audience growth.

He asked me before we went on to hold no punches. You tell me if you think I achieved that.

**

Have you thought about launching a podcast for your brand but aren't sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about.

Totally free.

Drop me an email at jason@b2b-better.com or book a time to chat with me using this link:

https://www.b2b-better.com/podcast-assessment

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell

In this episode, I speak with Nick Patterson, Co-CEO of Storm & Shelter. 

We had a great conversation on how marketers in niche, service-led businesses can evolve beyond relying solely on referrals and word-of-mouth to generate new business opportunities.

Nick shares how Storm & Shelter successfully developed and launched a 1:few email outreach strategy that complimented their existing marketing efforts. This was in response to the tough economic climate we find ourselves in and tougher competitive conditions. 

He also shared the secret sauce of the campaign, which involved a deep dive into branding and understanding their unique value proposition. 

I love this interview as it talks directly about solving the key challenge every small, service-based business finds itself trying to solve - generating more business at scale. 

—

Big thanks to Sopro for sponsoring this week’s episode of B2B Better. They just published "The State of Prospecting 2024" - a bumper report that offers data-backed advice on optimizing outreach. You can check it out by visiting this link. 

https://sopro.io/b2b-better/

—

Follow Nick here - https://www.linkedin.com/in/nickstormandshelter/ 

In this episode, I talk to Amanda Natividad, VP of Marketing at SparkToro.

We talked about how to think about modern-day content marketing in B2B - from figuring out what your audience cares about (even without talking to them) to scaling a content programme on a shoestring.

Amanda also shared her thoughts on whether ChatGPT will soon drive us all out of a job.

(Hint - it won't)

This is a must-listen for anyone who cares about creating unique, differentiated content that customers actually care about.

Thanks to my friends at Sopro for sponsoring this episode. You can download their State of Prospecting 2023 report here: sopro.io/b2bbetter

***

Have you thought about launching a podcast for your brand but aren’t sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about.

Totally free.

Drop me an email at jason@b2b-better.com or book a time to chat with me using this link:

https://www.b2b-better.com/podcast-assessment

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell

In this episode, I talk to Ramli John, Content Director at AppCues.

We discussed how he launched a series of educational courses to build demand with his target ICP.

This episode of a new micro-series under the B2B Better umbrella, Breaking B2B, showcases creative marketing and sales campaigns executed by people in the trenches, actually doing the work - all in 10 minutes or less. 

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call 

In this episode, I speak with Xanthe Vaughan Williams, Co-founder of Fourth Day.

I started my marketing career working in PR and have always been involved in it in some way or another, working both in-house and agency-side.

What has struck me over the last decade is that - particularly in B2B - there are some pretty fundamental misconceptions about what PR actually is AND how to build a programme that drives real results.

During this conversation, Xanthe and I dissect the blurring lines between earned, owned and shared media, building value and credibility through third-party endorsements, and developing a successful multi-channel strategy centred around your company founder.

You can visit the Fourth Day website here: https://www.fourthday.co.uk/

—

Big thanks to Sopro for sponsoring this week’s episode of B2B Better. They just published "The State of Prospecting 2024" - a bumper report that offers data-backed advice on optimizing outreach. You can check it out by visiting this link. 

https://sopro.io/b2b-better/

In this episode, I talk to Maria Erikslund and Andrew Athias - two B2B marketers who collectively create content for over 110,000 construction and manufacturing enthusiasts across their brand TikTok accounts.

We talk about why companies in 'traditional' sectors stand to gain big on the social network, the kind of content that resonates, and how to win over leadership on the idea of revealing all that goes on behind the scenes.

Plus, no episode of B2B Better is complete without insights on how a new strategy can deliver business results. Expect to hear Maria and Andrew share how they are measuring success on TikTok and the kind of results seen so far.

***

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call 

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell

***

Want to watch the live recording? Here it is:

https://www.linkedin.com/events/tiktok-amasterclassfor-non-digi7021520368783798273/comments/