Attributed - A podcast by Dreamdata (Dreamdata)

Reaching the right audience is the difference between wasted ad spend and marketing that actually works. But how do you consistently target the right audiences?

In this session, B2B marketers will share proven audience strategies for building efficient B2B audiences and syncing them across major ad platforms. You’ll get real-world examples and practical tips you can apply immediately.

What you’ll learn:

- Must-have B2B audiences that drive pipeline & revenue

- How to sync audiences across ad networks for instant activation

- Proven audience-building strategies used by top-performing marketing teams

Meet the Experts:

Alexei Ivanov: Team Lead Paid Media, Moss

Mathilde Dechansiaud: Senior Performance Marketing Manager, Oyster

Liam Collins: VP Paid Acquisition, Cognism

Your Host:

Steffen Hedebrandt: Co-Founder & CMO, Dreamdata

Follow Alexei Ivanov on LinkedIn: https://www.linkedin.com/in/alexvivanov/

Follow Mathilde Dechansiaud on LinkedIn: https://www.linkedin.com/in/mathilde-d-03410145/

Follow Liam Collins on LinkedIn: https://www.linkedin.com/in/liam-collins-performance-growth-marketing/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

In this episode of Attributed Steffen Hedebrandt CMO and Co-founder of Dreamdata is a guest on Interesting B2B Marketers Podcast hosted by Steve Goldhaber.

Steffen is going through his experience on defining an ideal customer profile (ICP) and leveraging social selling on LinkedIn to increase company momentum and growth!

Get to know Steffen, his past experience from his first marketing job and learnings on the importance of connecting marketing tactics to revenue to avoid losing money and going bankrupt. 

For more episodes got to Interesting B2B Marketers Podcast: 

https://interestingb2bmarketers.buzzsprout.com/2023350

Follow Steve Goldhaber on LinkedIn: https://www.linkedin.com/in/stevegoldhaber/

Follow Steffen Hedebrandt on LinkedIn:  https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

In this episode, Steffen Hedebrandt, Co-Founder and CMO at Dreamdata is a guest on The Revenue Engine Podcast, hosted by Rosalyn Santa Elena. 

Understanding the impact of every touchpoint in the customer journey is still a matter Marketers struggle with. Steffen is a subject matter expert in connecting marketing and sales activities with revenue. He shares his expertise and insights about what revenue attribution is, why it is important, and how to best approach it.

For more episodes go to The Revenue Engine Podcast: https://www.salesiqglobal.com/podcasts/the-revenue-engine-podcast

Connect with Rosalyn Santa Elena: https://www.linkedin.com/in/rosalyn-santa-elena/

Connect with our host Steffen: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

On this episode of Attributed Steffen Hedebrandt is a guest on the Loop Podcast hosted by Alice de Courcy Group CMO at Cognism.

B2B Buying behavior has changed tremendously during the last few years. It has shifted toward omnichannel, B2C-like experiences and personalization.

Steffen and Alice discuss those changes and how can we use attribution to illuminate the multitude of touch points within that journey.

For more episodes got to the Loop Podcast: https://podcasts.apple.com/gb/podcast/the-loop/id1676590481

Follow Alice de Courcy LinkedIn: https://www.linkedin.com/in/alice-de-courcy-5205516a/

Follow Steffen Hedebrandt on LinkedIn:  https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

In this special episode of Attributed, we’re featuring a conversation from Attribution Nation, where Steffen Hedebrandt, CMO and co-founder of Dreamdata, joined host Andrew (Drew) Smith to dive deep into multi-touch attribution. Steffen shares insights on building a strong attribution framework, driving organizational adoption, ensuring consistency with UTMs and campaigns, and much more. Tune in to learn how to make data-driven decisions that fuel growth!

Follow Andrew (Drew) Smith on LinkedIn: https://www.linkedin.com/in/drewsmitty/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Attribution Nation Podcast: https://podcasts.apple.com/gb/podcast/attribution-nation/id1739480616

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Paid ads can be both a holy grail and a poisoned chalice for the B2B marketer. An easy way to get in front of your audience, and an equally easy way to waste money. It’s a difficult balance especially when you add ever-changing buying habits to the mix. So just how do you get paid ads right in B2B?

Silvio Perez founder of AdConversion and a B2B Performance Marketing Expert will help answer just this question by offering 10 tactics that always work.

Follow Silvio Perez on LinkedIn: https://www.linkedin.com/in/silvio-perez/

Follow Steffen Hedebrandt on LinkedIn:  https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Managing a high ad spend in B2B marketing and ensuring effective allocation of the budget across multiple channels while maintaining a high ROI is not for the faint-hearted.

We are sitting down with Alex Venus, the Head of Digital and Web at Personio, who will share his expert insights on managing a seven-figure monthly ad spend in B2B marketing. We will cover essential habits and frameworks for success, emphasizing the importance of data-driven decision-making and continuous optimization.

Follow Alex Venus on LinkedIn: https://www.linkedin.com/in/alex-venus-40559646/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Demand over Brand or Brand over Demand…
Sure, both are great!

Marketers usually employ them separately at different stages as part of their growth strategy. Yet, on their own, they might not give the expected results. Bringing them together is the right path to success!
However, balancing brand and demand can be challenging.

In this episode, Andrew Davies a CMO at Paddle is sharing his journey of balancing these two. Providing golden tips on how to unlock the value of your brand and drive more revenue by aligning with demand gen.

Hope you enjoy the episode and please let us know what you think rate and leave us a comment.

Connect with Andrew: https://www.linkedin.com/in/andjdavies/
Connect with our host Steffen: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

The first 100 days in a marketing leading role are challenging, nerve-wracking, exciting, and extremely important. You need to use this time to build the credibility you need to position your leadership for high impact.

Our guest Andreas Obel Director of Marketing at Neurons and Steffen Hedebrandt CMO at Dreamdata are digging into the topic of leadership.

- How to succeed in a Marketing Leader Role in the first 100 days

- What are the first steps to focus on

- What worked well from their personal experience

Follow Andreas Obel on LinkedIn: https://www.linkedin.com/in/obelandreas/

Follow Steffen Hedebrandt on LinkedIn:  https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Why flipping from Sales-Led to Product-Led can give customers greater value and increase revenue?

Join Esben Friis-Jensen Co-Founder and Chief of Growth at Userflow and Steffen Hededebrand Co-founder and CMO at Dreamdata talking about successful product-led growth strategies for B2Bs.

Some insights:

- Why is product-led growth important

- How do you build a successful product-led B2B business?

- How to still stay customer-focused?

- Turning your product into a growth engine

Follow Esben Friis-Jensen LinkedIn: https://www.linkedin.com/in/esbenfriisjensen/

Follow Steffen Hedebrandt on LinkedIn:  https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Lars Grønnegard CEO at Dreamdata.io is a guest on the Sales Talk with CEOs Podcast hosted by Alice Heiman.

When you’re an early-stage startup getting off the ground, hiring Salespeople decision will impact your future growth. You need a step forward, not a setback. Lars is sharing his tips and knowledge on the importance of finding new sales hires with an entrepreneurial spirit. Lars as a CEO with a sales team successfully handling the bulk of work still stays involved in the sales process and will share how experimenting and data can ease up the whole process.

For more episodes subscribe to the Sales Talk for CEOs Podcast: https://AliceHeiman.com
Connect with Alice Heiman: https://www.linkedin.com/in/aliceheiman/
Connect with Lars Grønnegaards: https://www.linkedin.com/in/larsgroennegaard/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

In this episode of Attributed Laura Erdem is a guest on the No Nonsense Sales Podcast hosted by Tom Boston. 

Is it necessary for sellers to always be in selling mode?

Laura's strong personal brand on LinkedIn has allowed her to connect with numerous potential buyers worldwide. However, in today's competitive market, is it possible for sellers to close deals without constantly being in sales mode?

In this episode, Laura shares her perspective on:

• - Building meaningful connections in sales conversations through a robust online personal brand.
• - Cultivating genuine curiosity about your potential buyers.
• - Efficiently qualifying leads to expedite the deal-closing process.

For more episodes go to the No Nonsense Sales Podcast: https://live-salesloft-v2.pantheonsite.io/resources/podcast/

Follow Tom Boston on LinkedIn: https://www.linkedin.com/in/tom-boston/

Follow Laura Erdem on LinkedIn:  https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Account Based Marketing strategy requires:

- Precise planning

- Clear knowledge of the target accounts

- Good coordination across all revenue teams

- Many well-planned steps to prove them working to upper management

Pixelz is one of the companies that master ABM like none else and Katrine Rasmussen (CMO) steering the ship. In this episode, we will discuss everything about ABM campaigns and how to master their execution. 

Connect with Katrine Rasmussen: https://www.linkedin.com/in/katrinerasmussen/

Connect with Laura Erdem: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

On this episode of Attributed, Steffen Hedebrandt, Co-Founder and CMO of Dreamdata.io is a guest on The RevOps & ABM Alignment Podcast hosted by Romeo Mann. 

Steffen shares his journey in B2B marketing, from his early career to his current role, where he helps companies make sense of their go-to-market data and drive growth. He discusses his experience scaling businesses like Upwork and Airtame using a data-driven approach and offers insights into marketing challenges, customer journey optimization, and resource allocation.

Steffen also explores the pros and cons of self-reported attribution, drawing from his company’s experience, and explains how Dreamdata goes beyond simple attribution models to provide deeper, more actionable insights for B2B companies.

Follow The RevOps & ABM Alignment Podcast: https://open.spotify.com/show/5ByK88qGzkwKkuuU0FjBMj

Follow Romeo Mann on LinkedIn: https://www.linkedin.com/in/romeoman/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Content gating has become an existential topic.

Everyone has an opinion and YES or NO depends on many factors.

In this episode of Attributed CEO of Dreamdata Lars Grønnegaard is sharing his opinion on the matter and going through some facts:

• Which content should you gate?
• Why gating is not always a bad idea
• The cost of gating your content: conversions = $
• User experience on the website

Connect with Lars Grønnegaard: https://www.linkedin.com/in/larsgroennegaard/

Connect with Laura Erdem: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Tune in to the Attributed Podcast for an exclusive episode on mastering B2B LinkedIn ads with Kamil Rextin, Founder of 42 Agency. Discover the insider secrets to precisely targeting your audience, driving lead generation, and skyrocketing ROI. 

Don't miss out on this chance to revolutionize your B2B marketing strategies on LinkedIn!

Follow Kamil Rextin on LinkedIn: https://www.linkedin.com/in/kamilrextin/

Follow Laura Erdem on LinkedIn:  https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

The first 180 days at a new job are critical for long-term success, especially for high-level executives like CMOs at large B2B enterprises. In this short period, new CMOs must build trust with colleagues and partners, prove their problem-solving abilities, identify and address marketing gaps, effectively land new target accounts, and align with the company’s brand image.

Frida Ahrenby, CMO at Rillion is joining us to share her insights and experiences on starting strong as a new CMO in the B2B space, reflecting on her first six months in the role. She will discuss strategies, challenges, and key takeaways for success in the first months of CMO life.

Follow Frida Ahrenby on LinkedIn: https://www.linkedin.com/in/frida-ahrenby%F0%9F%A7%9A%F0%9F%8F%BB-215353/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Join us for a session with Mandy McEwen, founder and CEO of Mod Girl Marketing and a leading LinkedIn strategist, as she shares high-impact, organic LinkedIn tactics for accelerating inbound marketing growth.

Known for her expertise in helping businesses harness LinkedIn for non-paid lead generation, Mandy will dive into actionable strategies that any B2B company can leverage to boost visibility, engage prospects, and drive a steady stream of inbound leads organically.

Follow Mandy McEwen on LinkedIn: https://www.linkedin.com/in/mandymcewen/

Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Multi-threading may be the game-changer you need to engage multiple stakeholders and close deals successfully. Krysten Conner, an AE mentor with experience at Salesforce, Tableau, and Outreach, joined us for a session on multi-threading in sales and marketing.

Discover Krysten’s multi-threading strategies to conquer complex deals.

Follow Krysten Conner on LinkedIn: https://www.linkedin.com/in/krystenconner/

Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

At Dreamdata we tested our way through to Social Selling.

During this session, we will share the do’s and don'ts with you so you do not need to repeat the failures.
And go straight for the win.

Laura Erdem and Ines Ben Farhat joined Dreamdata at different parts of the Social Selling journey at Dreamdata. They will go through all the steps on:
- How we started
- How we failed
- What worked
- How did it feel to be onboarded to Social Selling as a new employee
- What could we do better to onboard the new team members to the idea?
- What should we never repeat?

We are sharing ALL the golden nuggets on how to do Social Selling and generate all your leads from LinkedIn. What works best and how to strike LinkedIn Gold.

Connect with Laura: https://www.linkedin.com/in/lerdem/
Connect with Ines: https://www.linkedin.com/in/inesbenfarhat/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

On this episode of Attributed Steffen Hedebrandt CMO and Co-founder of Dreamdata is a guest on B2B Revenue Leaders Podcast hosted by Dustin Tysick.

They are discussing the importance of:

• having a shared ICP to align sales and marketing efforts 
• accountability, efficiency, and collaboration between sales and marketing teams.
• the importance of high-quality leads from high-intent channels. 
• accurate customer journey tracking.

For more episodes got to B2B Revenue Leaders Podcast: https://www.testimonialhero.com/b2b-revenue-leaders-podcast

Follow Dustin Tysick on LinkedIn: https://www.linkedin.com/in/dustintysick/

Follow Steffen Hedebrandt on LinkedIn:  https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

On this episode of Attributed Steffen Hedebrandt Co-founder and CMO at Dreamdata is a guest on the Selling SaaS Podcast hosted by Duane Dufault. 

Steffen highlights the significance of tracking data and optimizing for the right things in order to achieve financial effectiveness. He points out that many companies fail to effectively track their marketing activities, which makes it impossible to measure the effectiveness of their spending. To track data effectively, he emphasizes the need for the right tools.

For more episodes go to theSelling SaaS Podcast: https://selling-saas.simplecast.com/episodes

Follow Duane Dufault.on LinkedIn: https://www.linkedin.com/in/duanedufault/

Follow Steffen Hedebrandt on LinkedIn:  https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

The first 90 days as a Marketing Leader are crucial for your success in the role.
We are chatting with Juliana Geller Head of Marketing at Uizard. Brazilian B2B Marketing Geek with a flare for demand gen, data-driven marketing strategy and marketing operations in startups.

We cover:
- What to focus on before you start in your new leadership role as a marketer?
- First 30 & 60 days in the role
- Juliana's plans for the future of her role

Connect with our hosts and guests:
Laura Erdem: https://www.linkedin.com/in/lerdem/
Juliana Geller: https://www.linkedin.com/in/julianageller/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Seems like we started to attend so many events these days!

But do they bring ROI?

Kate Hammitt, CMO at Splash, will uncover the magic of in-person events in driving business growth.

Kate's expertise is your golden ticket to success! She'll walk us through the art of Event-Led Growth, revealing the game-changing strategies that can accelerate your sales pipeline, elevate your brand, and bolster your bottom line.

Here's what you can expect:

✅ Proven tactics for seamlessly integrating in-person events into your marketing strategy.

✅ Real-world examples and success stories to inspire your own event-led journey.

✅ Practical tips for maximizing ROI and making every event count.

Don't miss out on this opportunity to gain a competitive edge and supercharge your revenue. Event-led growth changes the game for your business.

Follow Kate Hammitt on LinkedIn: https://www.linkedin.com/in/kateslonaker/

Follow Laura Erdem on LinkedIn:  https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Analyst Relations - the missing link in your B2B marketing strategy?

Have you considered implementing an Analyst Relations (AR) strategy?

Join our next guest, Wendy Shlensky, an AR expert with over 20 years of experience working with industry analysts at Canopy Communications & Marketing, as she shares her knowledge and insights on how AR can drive revenue through influence.

You’ll learn:

- What AR actually is? / Insights all CMOs should know

- Why is it important?

- When you should start thinking about implementing it?

Follow Wendy Shlensky on LinkedIn: https://www.linkedin.com/in/wendyshlensky/

Follow Steffen Hedebrandt on LinkedIn:  https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Join us for a session with Ashley Faus, marketing expert and author of Human-Centered Marketing: How to Connect with Audiences in the Age of AI. In this session, Ashley will share her tips on creating authentic connections with your audience, even in an AI-driven world.

What You’ll Learn:

- Key principles of human-centered marketing.

- How to balance technology with human creativity and strategies for leveraging AI without losing the human touch.

- Actionable tips for building stronger, more meaningful audience relationships.

Bonus point: Our host Laura Erdem is featured in Ashley’s book, making for an extra exciting conversation filled with real-life examples.

Follow Ashley Faus on LinkedIn: https://www.linkedin.com/in/ashleyfaus/

Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Are you ready to unlock the power of buyer intent?

Then join Stephen Brennan, Partnership Manager at Dealfront to discover how decoding buyer intent can supercharge your targeting strategies and ensure your marketing efforts hit the mark every time.

Stephen will explore the spectrum of intent types, from strong signals to the subtleties of weak intent and share practical insights to help you leverage intent data for smarter decision-making in the ever-evolving business landscape.

Don't miss this opportunity to sharpen your targeting skills and stay ahead of the competition!

Follow Stephen Brennan on LinkedIn:  https://www.linkedin.com/in/stephen-brennan/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Visit Dreamdata’s Website: https://dreamdata.io/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Welcome to a riveting episode of the Attributed Podcast! Join us as we embark on a journey to reimagine B2B sales with Patrick, Chief Sales Officer, who is poised to revolutionize our approach to enterprise sales. In this engaging session, Patrick shares a treasure trove of tips and tricks for achieving success in the world of B2B sales.

Get ready to uncover Patrick's battle-tested strategies that have propelled him to the forefront of enterprise sales. Gain insights into the dynamic interplay between marketing and enterprise sales, and how this synergy drives exponential growth.

Our esteemed guest, Patrick Truempi, CSO at Unique, joins Laura Erdem for a deep dive into the world of B2B sales. Don't miss this opportunity to explore groundbreaking perspectives and gain a fresh outlook on enterprise sales!

Follow Patrick Truempi on LinkedIn: https://www.linkedin.com/in/patrick-tr%C3%BCmpi/

Follow Laura Erdem on LinkedIn:  https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

The consumer's mind sees everything that stands out.

BUT!

Good marketing thrives on repetition.

We are scared of trying new stuff in public

- what if I fail?

- is that even professional?

- what if they say I look stupid?

During this episode, Marc Thomas and Laura will dig into examples of their trials that fell flat and the ones that succeeded.

Follow Marc Thomas on LinkedIn: https://www.linkedin.com/in/iammarcthomas/

Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

In this episode of Attributed Ole Dallerup CTO and Co-founder of Dreamdata is a guest on the CTO Podcast hosted by Etienne de Bruin. 

In the first part of the interview, they are discussing the full path of becoming a tech leader of a fast-growing startup. How to stay on top of different responsibilities from coding, building a product and raising a team. 

For more episodes go to the CTO Podcast: 

https://ctopod.com/

Follow Etienne de Bruin on LinkedIn: https://www.linkedin.com/in/etdebruin/

Follow Ole Dallerup on LinkedIn: https://www.linkedin.com/in/dallerup/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Is LinkedIn the place to run your Ads? Let’s see:

- Ads on LinkedIn reach more than 13% of the entire world population.

- 4 out of 5 LinkedIn members are decision-makers.

- The average ROI of LinkedIn ads is 17.60%.

- You can target exactly the accounts on your target list

LinkedIn is especially useful for B2B businesses. If you want to reach your target audience as a B2B Marketer you should learn the best practice of applying LinkedIn Ads as a part of your inbound strategy.

But how to stand out and break through the Ad clutter?? Join Steffen Hedebrandt and Gabriel Ehrlich CEO at Remotion talking about all the hidden gems of LinkedIn Ads and its best practices!!

- What to consider when you’re setting up your LinkedIn Campaigns

- How to Analyze them

- LinkedIn Strategy

Connect with  Gabriel Ehrlich: https://www.linkedin.com/in/ehrlichgabriel/

Connect with our host Steffen: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

On this episode of Attributed Lars Grønnegaard is a guest on the Attribution Nation Podcast hosted by Drew Smith. 

Lars Grønnegaard, CEO of Dreamdata, shares insights on fostering creativity throughout an organization, even when it can't be quantified, and emphasizes the importance of having a marketing co-founder in every company.

Follow Lars Grønnegaard on LinkedIn: https://www.linkedin.com/in/larsgroennegaard/

Follow Drew Smith on LinkedIn: https://www.linkedin.com/in/drewsmitty/

Visit Attribution Nation Podcast here: https://podcasts.apple.com/gb/podcast/attribution-nation/id1739480616

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Join LinkedIn Ads expert AJ Wilcox, founder of B2Linked, as he shares 10 often-overlooked tips to help you get more from your LinkedIn Ads. These actionable best practices are designed to boost ad performance while keeping your costs in check.

What You’ll Learn:

- Proven strategies to increase reach and engagement on LinkedIn

- How to scale your ad campaigns without inflating your budget

- Exclusive insights from AJ’s experience managing over $150M in LinkedIn Ads, including for top spenders

Follow AJ Wilcox on LinkedIn: https://www.linkedin.com/in/wilcoxaj/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

In this episode, Laura Erdem AE at Dreamdata is a guest on the Social Media Sucks podcast hosted by Yu Zhao and Chris Kubbernus.

Social selling is a new approach to selling that allows salespeople to establish relationships and target prospects through existing connections. If done right, it can replace the dreadful practice of cold calling. 

Laura is sharing the benefits and different approaches to social selling, tips and tricks on how she grew her personal following on LinkedIn by implementing social selling. At the same time, she created more inbound leads that led to new customers for the company. 

For more episodes of Social Media Sucks go to: https://pod.link/kubbco

Connect with Chris Kubbernus and Yu Zhao:  https://www.linkedin.com/in/kubby/

https://www.linkedin.com/in/yu-zhao-70b566143/

Connect with Laura Erdem: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

An account-based strategy can be one of the most rewarding B2B go-to-market approaches out there; with only the highest-value accounts coming through your door. But get it wrong and you risk throwing time and resources straight out the window.

That’s why we’re sitting down with Markus Ståhlberg, CEO and Co-founder of N.Rich to discuss 10 fundamental rules for succeeding with an account-based go-to-market strategy.

Follow Markus Ståhlberg on LinkedIn: https://www.linkedin.com/in/mstahlberg/

Follow Steffen Hedebrandt on LinkedIn:  https://www.linkedin.com/in/steffenhedebrandt/

Visit N.Rich and IntentHub: https://n.rich/ https://intenthub.com/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

In this session, we’ll be sitting down with marketing expert Kamil Rextin to reveal the untapped potential of YouTube advertising for B2B companies. We’ll uncover how YouTube ads can drive higher conversions, strengthen your pipeline, and elevate your overall marketing strategy.

Kamil will dive into the power of video storytelling, the advantages of using YouTube as a top-of-funnel tool, and how to accurately track and measure ad performance. Plus, you'll learn how to seamlessly integrate YouTube into your B2B marketing efforts alongside LinkedIn and search advertising to maximize your reach and impact.

Follow Kamil Rextin on LinkedIn: https://www.linkedin.com/in/kamilrextin/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Myles Madden has been working with Demand Generation for many years both at Refine Labs and now Observe.ai

During this session, we will discuss an optimal marketing mix:

- how do you define a marketing mix

- which channels are the most impactful ones?

- how to measure it?

- how does Observe.ai marketing mix looks like?

Follow Myles Madden on LinkedIn: https://www.linkedin.com/in/myles-madden-marketing/

Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Welcome to a new episode of the Attributed Podcast! While creating compelling content is important, it's equally vital to ensure that it reaches your intended audience effectively.

Join us as we dive into the world of content distribution and discover how to amplify the impact of your content marketing efforts. In this episode, we're thrilled to have Ross Simmonds, CEO of Foundation Marketing, as our guest expert. Ross will share his wealth of knowledge on content distribution strategies that can supercharge your marketing efforts.

Learn about the key components of a successful content distribution plan and gain insights tailored to your business. Ross will also unveil the Content Distribution Checklist, featuring proven techniques that drive tangible results. Tune in to take your content marketing game to the next level!

Follow Ross Simmonds on LinkedIn: https://www.linkedin.com/in/rosssimmonds/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Lars Grønnegaard is a guest on the Code Story Podcast hosted by Noah Labhart. 

This is the story about Dreamdata creation. Get to know Lars, one of the Dreamdata’s co-founders and CEO. Outside of work, Lars is a family man who loves mountain biking and Alpine Skiing. 

Before his current venture, Lars was primarily a product guy. While running a product team as an SVP of Product at Trustpilot he knew growth was driven by a mix of marketing, product and sales activities. With no understanding of what impact each team had there was no understanding of what really drives revenue. The solution was to create a platform where he could focus on creating a product that helps businesses find out the truth about revenue data.

For more episodes go to Code Story Podcast: https://codestory.co/

Connect with Noah Labhart: https://www.linkedin.com/in/noahlabhart/

Connect with Lars Grønnegaards: https://www.linkedin.com/in/larsgroennegaard/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

On this episode of Attributed Steffen Hedebrandt CMO and Co-founder at Dreamdata is a guest on the CMO Convo Podcast hosted by Will Whitham. 

They dive deep into the world of marketing attribution, particularly in the context of B2B. In B2B marketing, where buying cycles are often lengthy and the customer journey involves multiple touchpoints, tracking each step of the process is crucial to making informed decisions about your marketing investments.

However, there's a challenge that many B2B marketers face. The tools commonly found in modern B2B marketing tech stacks often fall short in simplifying attribution, and in some cases, they might even hinder accurate tracking.

Steffen and Will are exploring the intricacies of B2B marketing attribution, providing valuable insights into the current state of B2B marketing attribution, shedding light on the issues associated with modern tech stacks, and discussing potential solutions to these challenges. Tune in to gain a deeper understanding of the evolving landscape of B2B marketing attribution. 

For more episodes go to the CMO Convo Podcast: https://www.cmoalliance.com/tag/cmo-convo/

Follow Will Whitham on LinkedIn: https://www.linkedin.com/in/will-whitham-602a95114/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Welcome to a compelling episode of the Attributed Podcast, where we explore the pivotal role of branding in the realm of marketing and its profound impact on business success.

Join us for an enlightening discussion with our guest, Ling Koay, Chief Brand Officer at Oneflow. Ling will be your guide on a transformative journey, revealing how to leverage every branding endeavor and investment to elevate your company's position on the leadership ladder.

In this episode, Ling delves into the crucial subject of quantifying the effectiveness of leadership branding. You'll gain invaluable insights into assessing and measuring the tangible influence of your brand on business outcomes. Learn when and how to sharpen your focus on strengthening your leadership branding initiatives.

Our discussion will cover key facets, including:

• Defining the essence of a brand
• Understanding how a brand enhances the impact of marketing and other organizational efforts
• Recognizing that a brand is the sole asset we have control over
• Crafting a framework for defining brand success and subsequently measuring its impact
• Inspiring enthusiasm across your organization for your brand's journey.

Tune in to gain a fresh perspective on the power of branding and discover how it can propel your business to new heights.

Follow Ling Koay on LinkedIn: https://www.linkedin.com/in/lingkoay/

Follow Laura Erdem on LinkedIn:  https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

AI has been shaking up nearly every industry! A new category has recently entered the market:

generative AI.

How is ChatGPT going to revolutionize B2B marketing in 2023, and how do brands need to navigate in order to make the most of it?

We are sitting down with Mellonie Francis, Founder of “Are you B2B”.

We will dig into how tech enables marketing from creation, analytics and scheduling.

You will learn:

- How to use chat GPT in your marketing funnel?

- How to use chat GPT to create LinkedIn content?

- Is ChatGPT going to take over our jobs?

Follow Mellonie Francis on LinkedIn: https://www.linkedin.com/in/mellonie-francis/

Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

A big topic out here: LinkedIn presence for business growth.

There are some basic tactics that you should be thinking about when planning your company's growth through LinkedIn social presence through your employees.

Richard is the person we look up to for best practices on LinkedIn.

This Session is going to be packed with information you’ll want to write down!

Some of the topics we’ll cover:

- Algorithm Insights

- How to create a winning content strategy?: Discover essential elements for crafting engaging and valuable content.

- How to convert LinkedIn engagement to business?

There are just a few people out there who can call themselves LinkedIn Social Selling Gurus. Richard is one of them even though he does not say it out loud.

Follow Richard van der Blom on LinkedIn: https://www.linkedin.com/in/richardvanderblom/

Follow Laura Erdem on LinkedIn:  https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

On this episode of Attributed Lars Grønnegaard is a guest on The SaaS Podcast hosted by Omer Khan. In this episode, you'll learn:

• How Dreamdata's founders navigated pivots, setbacks, and defining moments while searching for their ideal customer profile.
• Why focusing on a specific ICP is crucial for early-stage startups aiming to gain traction and scale, and the consequences of not having one.
• How Dreamdata overcame ineffective cold outreach and the lack of a formal sales playbook to build a scalable sales process.
• Why resilience and adaptability are essential qualities for founders, particularly when facing fundraising challenges during difficult times.
• How a well-executed content marketing strategy can be a game-changer for generating inbound leads and driving growth.

Follow Lars Grønnegaard on LinkedIn: https://www.linkedin.com/in/larsgroennegaard/

Follow Omer Khna on LinkedIn: https://www.linkedin.com/in/omerkhan/

Visit The SaaS Podcast here: https://saasclub.io/saas-podcast/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Historically Marketing was a creative craft.

Then we introduced Attribution and everyone in leadership saw a silver bullet to finally harness the creative spirits with revenue numbers.

Are we totally killing marketing by asking for numbers?

Where is the balance?

Why are we even having this question?

Carey Picklesimer is an Attribution expert focusing on Marketo consulting.

We will get on straight talking about attribution. She has seen both sides of the coin. How can we balance creativity and numbers?

Connect with Carey Picklesimer: https://www.linkedin.com/in/careypicklesimer/

Connect with Laura Erdem: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Get ready for a groundbreaking revelation on the Attributed Podcast! Join hosts Laura and Steffen as they unveil the hidden potential in B2B engagement. Did you realize that a staggering 41% of companies interacting with your brand remain undiscovered in your CRM? It's like uncovering buried treasure!

Discover the power of Dreamdata Reveal, a tool empowering B2Bs to unveil this hidden demand, no matter where it hides. From website browsers to LinkedIn Ad engagements to comparisons on G2, we've got your back. Don't miss this eye-opening episode!

Follow Laura Erdem on LinkedIn:  https://www.linkedin.com/in/lerdem/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

In this episode of Attributed Steffen Hedebrandt, co-founder and CMO of Dreamdata is a guest on The Messy Growth Show hosted by Christian Godoy Jørgensen.

They are talking about a repeatable revenue growth machine. What it actually is, how it works, and what tracking is needed. You will also learn how to properly set it up. 

For more episodes go to the The Messy Growth Show: https://messygrowthshow.com/

Follow Christian Godoy Jørgensen on LinkedIn: https://www.linkedin.com/in/christianjorgensen/

Follow Steffen Hedebrandt on LinkedIn:  https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Join Guillaume ‘G’ Cabane, HyperGrowth Partners co-founder, ex-VP Growth at Segment, Drift and Gorgias, to unpack some of the secrets behind innovative SaaS growth strategies.

G will look back at his experience at the cutting-edge of growth with some of the biggest names in B2B SaaS to explore:

- The stages of growth - SMB vs Enterprise

- Growth channels

- Your tech stack and growth

- Experimentation culture

- Establishing a growth team

Follow on Guillaume ‘G’ Cabane LinkedIn: https://www.linkedin.com/in/cabane/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

We are thrilled to welcome back LinkedIn expert Richard van der Blom for a session on the latest tactics and proven strategies in social selling. Discover how to optimize your LinkedIn presence to generate leads, build lasting relationships, and drive measurable business results.

Richard will reveal his latest insights on LinkedIn's algorithm, share actionable tips for content creation, and demonstrate how to use LinkedIn's tools to enhance your social selling efforts.

Follow Richard van der Blom on LinkedIn: https://www.linkedin.com/in/richardvanderblom/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Account-Based Marketing remains one of the foremost B2B Marketing Strategies… but nailing ABM remains a hard-to-master skill.

In today’s episode, Steffen is joined by Vladimir Blagojevic Co-Founder at FullFunnel.io and author of ‘6 Weeks ABM Playbook’ and he is sharing his 5 unconventional effective ABM tactics.

Connect with Vladimir: https://www.linkedin.com/in/vladimirblagojevic/
Connect with our host Steffen: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Are you putting all your eggs in one basket??

A lot of companies do - They try to find ‘The One channel that brings all the money and then just stick with it.

With the constant changes in the digital space and the way we do Sells it might not be the best approach. In today’s episode our guest Casper Emil Sciuto Rouchmann the Founder of SparkForce talks about why you should be diversifying your marketing strategy.

Connect with Casper Emil Sciuto Rouchmann: https://www.linkedin.com/in/casper-rouchmann-growth-hacker/

Connect with our host Steffen: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

You’re thinking about kicking off Attribution but is your organisation ready for it?
You don’t want to invest in a platform and not be getting any value from it.

Our Guest Andrew Smith CEO at Attributa is going to talk about when organisation is ready to take that step and is going to provide you with a full Attribution Readiness Checklist.

Connect with Andrew Smith: https://www.linkedin.com/in/drewsmitty/

Connect with Laura: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Quality Content engages your audience, attracts new customers, moves your prospects down the funnel and educates your existing customers.

But this takes more than just good writing. Choosing which topic to write about, targeting your audience with the right content at the right stages of the journey, and succeeding with distribution, takes time to get right.

For us at Dreamdata, getting this right requires consistency, plenty of experimentation and quality data to tell us what’s worked and where.

Steffen will be joined by Jeremy Sacramento, Dreamdata’s Content Marketing Manager, to go through how the content creation process works here at Dreamdata.

Follow Jeremy Sacramento on LinkedIn: https://www.linkedin.com/in/jeremy-sacramento-b2b08618b/

Follow Steffen Hedebrandt on LinkedIn:  https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Discover the secrets to skyrocketing revenue from $20M to $200M in Annual Recurring Revenue (ARR) with Nicolas Algoedt, Vice President of Marketing at Insider. With a proven track record of driving exponential growth, Nicolas will share five key insights that have been pivotal in his journey as a marketing leader at one of the industry’s fastest-growing companies.

Nicolas will dive deep into the strategic frameworks and leadership principles that have fueled Insider’s impressive ascent. Learn how to seamlessly align marketing with sales, harness the power of data for smarter decision-making, and cultivate high-performance teams that can sustain and accelerate rapid growth.

Follow Nicolas Algoedt on LinkedIn: https://www.linkedin.com/in/nicolasalgoedt/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Going from a small startup to Fortune 50.

Patrick Campbell the founder and CEO of ProfitWell will share his 10 years of experience and insights on growing a bootstrapped business to 8-figures and advice on the:

- When to sell and why - What made Patrick take that decision
- What are the do’s and don'ts and how to avoid mistakes
- How to create a competitive market for your business

Connect with Steffen: https://www.linkedin.com/in/steffenhedebrandt/
Connect with Patrick Campbell: https://www.linkedin.com/in/patrickccampbell/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

On this episode of Attributed Podcast, we are sitting down with Tim Geisenheimer, CEO, and Co-founder of Correlated! Discover the art of turning product data into marketing gold as Tim reveals the secrets to harnessing buying intent. Uncover how to leverage product features, decode activity for buying cues, and seamlessly integrate product intent data into your marketing strategies. Don't miss this deep dive into unlocking the power of product data for your marketing success!

Follow Tim Geisenheimer on LinkedIn: https://www.linkedin.com/in/timgeisenheimer/

Follow Laura Erdem on LinkedIn:  https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

In this session with Timi Olotu, Chief Revenue Officer at CharlieHR, we’ll explore the key elements of building a successful B2B go-to-market strategy. In a world full of buzzwords and fleeting trends, Timi will spotlight what really counts—core fundamentals that fuel sustainable growth.

From deeply understanding your audience to sharpening your market approach, this session offers practical insights to help you break through the noise and drive meaningful results.

Follow Timi Olotu on LinkedIn: https://www.linkedin.com/in/timi-olotu-3973b740/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Account-based marketing is a powerful strategy, but how do you do it effectively?

1) Targeting

2) Demand Generation

3) Repeatable Plays With Sales

4) Clear Conversion Points

5) Gap Analysis with a Vision for the Future

Mason Cosby the Lion King of ABM and Laura the Sales Witch are discussing everything ABM and how to be built a successful ABM Strategy.

Follow Mason Cosby on LinkedIn: https://www.linkedin.com/in/masoncosby/

Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

On this episode of Attributed, you will learn from Cliff Simon's extensive experience as the CRO at Carabiner Group.

Deep dive into the revenue operations world and its role in fueling community-driven growth.

During this engaging session, we'll explore:

- Community-Powered Revenue Strategies: discover how innovative organizations use the power of community to supercharge revenue growth.

- Revolutionizing Customer Engagement: how community-led approaches are transforming the way businesses engage with their customers and build lasting relationships.

- Data-Driven Insights: how data and analytics play a pivotal role in making informed revenue decisions within the context of community-led growth.

- Scaling Success: scale revenue operations and community initiatives efficiently, all while maintaining a personalized touch.

Follow Cliff Simon on LinkedIn: https://www.linkedin.com/in/cliff-simon/

Follow Laura Erdem on LinkedIn:  https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Steffen Hedebrand, CMO and Co-Founder at Dreamdata is a guest on the B2B Power Hour Podcast hosted by Nicholas Thickett and Morgan Smith. 

Steffen shares his recipe on how to align marketing and sales teams. A well-oiled go-to-market team will mean better targeting, nurturing, and selling; ultimately leading to more pipeline and revenue. But what is the best way and what are the metrics that drive real success? 

Listen to more episodes of the Power Hour Podcast: https://b2bpowerhour.com/

Follow Nicholas Thickett on LinkedIn: https://linkedin.com/in/nicholasthickett

Follow Morgan Smith on LinkedIn: https://linkedin.com/in/morganjsmith

Follow Steffen Hedebrandt on LinkedIn:  https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

In today’s episode, Laura Erdem an AE at Dreamdata is a guest on the B2B Power Hour Podcast where she sits down with Morgan Smith and discusses how to use Content and Social Selling to drive the pipeline.

You will learn everything about how we at Dreamdata use LinkedIn and Content to generate demand and close more deals.

Enjoy it.

For more episodes subscribe to B2B Power Hour Podcast here: https://b2bpowerhour.com/
Connect with Laura: https://www.linkedin.com/in/lerdem/
Connect with Morgan Smith: https://www.linkedin.com/in/morganjsmith/
Connect with Nicholas Thickett: https://www.linkedin.com/in/nicholasthickett/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

LinkedIn recently launched its brand-new Conversions API, enabling businesses to send conversion data straight back to the LinkedIn Ads Campaign manager. As one of just three official launch partners, we’re proud to be helping B2Bs make use of this powerful feature and help bring their Cost per Action down by up to 20%.

We’ve invited Yeehooi Tee from LinkedIn to discuss all the details of this awesome new feature. She’ll cover:

- What is LinkedIn CAPI?

- Why is using LinkedIn CAPI such a big deal?

- How LinkedIn CAPI works

- Dreamdata partners with LinkedIn CAPI - possibilities

Follow Yeehooi Tee on LinkedIn: https://www.linkedin.com/in/yeehooitee/

Follow Laura Erdem on LinkedIn:  https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

B2B buyers like to think they make decisions based on logic, data, and careful evaluation. But research shows that subconscious biases and psychological shortcuts play a significant role in business purchasing decisions.

So how can B2B marketers use behavioral science to nudge buyers in the right direction?

In this interview with Nancy Harhut, award-winning author of Using Behavioral Science in Marketing, we will explore:

- The Science Behind B2B decision-making and Why Buyers Rely on instinct more Than They Realize

- How to apply proven nudges to improve email response rates, content engagement, and sales funnel conversions

- The behavioral triggers that reduce friction and accelerate deals

- Common mistakes marketers make when using behavioral tactics and how to avoid them

B2B sales cycles are long, complex, and involve multiple stakeholders. Understanding how to apply behavioral science effectively can help marketers cut through the noise, drive action, and increase pipeline velocity.

🎤 Guest: Nancy Harhut – Chief Creative Officer, Behavioral Science Expert & Award-Winning Author

🎙 Host: Steffen Hedebrandt – CMO & Co-founder, Dreamdata

Follow Nancy Harhut on LinkedIn: https://www.linkedin.com/in/nancyharhut/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Join us for an insightful episode of the Attributed Podcast, where we tackle the common frustrations marketers face with their dashboards, insights, and reports. If you've ever felt overwhelmed by the state of your data, you're not alone!

In this exclusive episode, we have the privilege of hosting Mark McKenzie, Managing Director at MckTui and the author of the groundbreaking book, "Your Data is F**Ked - For Marketers." Mark will lead us through a deep dive into the world of data in marketing, addressing the challenges and offering practical solutions.

Discover valuable frameworks, engaging exercises, and effective strategies that can empower marketers like you to gain a better understanding of your data issues and take meaningful steps towards improvement

Follow Mark McKenzie on LinkedIn: https://www.linkedin.com/in/markcmckenzie/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

In this episode of Attributed Lars Grønnegaard CEO and Co-founder of Dreamdata is a guest on the B2B SaaS Podcast hosted by Upendra Varma. 

Dreamdata’s growth has been 4x over the last 12 months. Lars is discussing the influence of social selling strategy on LinkedIn on the above growth and how it’s done at Dreamdata. They also cover topics like: sales cycle, expansion, churn, external funding, and future vision.

For more episodes got to the B2B SaaS Podcast: https://b2bsaaspodcast.com/

Connect with Upendra Varma: https://twitter.com/upendra_varma?lang=en

Connect with Lars Grønnegaards: https://www.linkedin.com/in/larsgroennegaard/

Visit: https://upendravarma.com/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

AI is all over the place. And who is the better company to help us understand the possibilities of it than Jasper!

Can Revenue be Automated? - yes

Can AI power that Automation? - yes but how?

AI's transformative potential in this realm cannot be overstated, and this event is designed to shed light on the exciting possibilities it presents.

We are excited to have Meghan Keaney Anderson, Head of Marketing at Jasper joining us to give her insights and expertise on:

• The AI Advantage: Discover how AI can streamline and optimize your revenue generation processes.
• Practical Insights: Learn how to implement AI-powered revenue automation strategies in your own business, regardless of its size or industry.
• Q&A Session: get answers to your burning questions about AI and revenue automation.

Follow Meghan Keaney Anderson on LinkedIn: https://www.linkedin.com/in/meghankeaney/

Follow Laura Erdem on LinkedIn:  https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

How to track marketing impact in a cookie-less world?

This is THE question we get asked the most.

In this episode, we are joined by Lars Grønnegaard CEO at Dreamdata and Bjørn Wessel-Tolvig Senior Copywriter and Content Marketing Manager at Cookie Information.

Once and likely not for all we will discuss:
- Are 3rd party cookies dead?
- Are they? Will they be dead?
- What to do to prepare for it?
- What's the difference between 3rd, 1st and cookie-less tracking?
- How can marketers show impact once cookies are gone?

 Will cookies be gone?

Connect with Laura: https://www.linkedin.com/in/lerdem/
Connect with Lars: https://www.linkedin.com/in/larsgroennegaard/
Connect with Bjørn: https://www.linkedin.com/in/bjornwesseltolvig/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

In Q2 2022, Dreamdata released our first B2B go-to-market benchmarks report, in this episode Laura, Steffen, Jeremy and Lars are going through the report’s main findings, and what these reveal about the B2B customer journey.

They cover:
- How long does the average B2B customer journey take?
- How many touches are there before closing a deal?
- How many stakeholders are involved in customer journeys?
- How does the first touch channel influence the customer journey?

Connect with our hosts and guests:
Laura Erdem: https://www.linkedin.com/in/lerdem/
Steffen Hedebrandt: https://www.linkedin.com/in/steffenhedebrandt/
Jeremy Sacramento: https://www.linkedin.com/in/jeremy-sacramento-b2b08618b/
Lars Grønnegaard: https://www.linkedin.com/in/larsgroennegaard/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

THE B2B customer journey is long and a part of it is not visible.

Zoe Hartsfield is collaborating with several companies helping them to drive brand visibility and demand in B2B.

We will unpack that process and discuss the best ways to collaborate with known B2B voices on Linkedin.

- What is Influencer Marketing for B2Bs?

- Benefits of adding external micro-influencers to talk about your brand

- How is influencer Marketing shaping B2Bs?

- How do I find those influencers?

- How does a best influencer collaboration work?

- How can we measure results?

Connect with Zoe Hartsfield: https://www.linkedin.com/in/zoehart/

Connect with Laura Erdem: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

On this episode of Attributed Ole Dallerup, CTO and Co-founder at Dreamdata is a guest on The Hyperengage Podcast hosted by Adil Saleh and Taylor Kenerson. 

They chat about Ole's remarkable journey from Trustpilot to B2B SaaS. Discover his insights on MVP development, early customer feedback, finding product-market fit, and the art of balancing short-term delivery with long-term technical vision as a CTO. Don't miss this insightful conversation!

For more episodes go to The Hyperengage Podcast: https://podcasters.spotify.com/pod/show/the-hyperengage-podcast/

Follow Adil Saleh on LinkedIn: https://www.linkedin.com/in/hyperengage/

Follow Taylor Kenerson: https://www.linkedin.com/in/taylor-kenerson/

Follow Ole Dallerup on LinkedIn:  https://www.linkedin.com/in/duanedufault/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Whether you're hosting webinars, conferences, trade shows, or virtual gatherings, the potential to create meaningful connections and generate ROI from your events is great. However, to truly unlock the benefits, you must navigate the nuances of event strategy and, crucially, measure your ROI.

Emelie Linheden, VP of Marketing at Younium, will join us and share her insights and strategies on how to maximise ROI from your events, including:

- Event Strategy: how to set clear objectives, identify your target audience, and create a roadmap for success.

- Engagement Techniques: how to use innovative ways to keep your audience engaged throughout your events and create memorable experiences.

- Measuring Success: how to effectively measure the ROI of your events, including best practices for tracking key performance indicators (KPIs).

Follow Emelie Linhedenon LinkedIn: https://www.linkedin.com/in/emelie-linheden-aa554a15/

Follow Ines Ben Farhat on LinkedIn: https://www.linkedin.com/in/inesbenfarhat/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

In the ever-evolving business landscape, companies often stumble by neglecting the crucial aspect of People-First Marketing. This fundamental focus on understanding and meeting consumer needs is the key to staying relevant and achieving sustainable growth. To navigate this dynamic realm successfully, continuous learning and adaptability are essential.

Joining us is Nick Bennett, Chief Customer Officer and co-founder at TACK. Nick will guide us through a transformative journey, unveiling five indispensable steps to revamp your Go-To-Market strategy and place people at the core:

1) Entertaining and original content with a genuine personality

2) Community engagement led by creators

3) Easy to try and buy with transparent pricing

4) Webinars and online events that are interactive, fast-moving, and fun

5) Membership hub with one-click signup and exclusive perks

Follow Nick Bennett on LinkedIn: https://www.linkedin.com/in/nickbennett1/

Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Marketing, art or science?

Renowned marketing scientist and best-selling author Byron Sharp joined us for this episode of Attributed to examine the “Scientific Laws of Marketing”.

Byron will explore the scientific elements behind marketing, gazing into brand growth journeys, underlying buying behaviour patterns, and the memory structures that are key to effective marketing.

Professor Byron will share insights from his influential book “How Brands Grow: What Marketers Don't Know.” as well as draw on his evidence-based research into all things marketing.

Follow Byron Sharp on LinkedIn: https://www.linkedin.com/in/professorbyronsharp/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

B2B marketers spend a lot of time thinking about the competition. But how much of it actually impacts your revenue—and how much is just noise?

Some competitive insights help you win more deals, optimize campaigns, and sharpen positioning. Others are distractions that drain time and resources.

In this session, Steffen Hedebrandt will be joined by Andy McCotter-Bicknell, Head of Competitive Intelligence at Apollo.io and the creator of Healthy Competition to break down:

- The competitive insights that actually move the needle

- Common mistakes marketers make when analyzing competitors

- How to turn competitive intelligence into revenue growth

If you're in B2B marketing, demand generation, or product marketing, this conversation is for you.

Follow Andy McCotter-Bicknell on LinkedIn: https://www.linkedin.com/in/andrewmccotterbicknell/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Join us for a session with Emma Stratton, founder of Punchy and author of Make It Punchy. Emma has helped top B2B tech companies sharpen their positioning and messaging to stand out and sell more.

In this conversation, hosted by Steffen Hedebrandt, we’ll explore:

- How to craft messaging that resonates and drives action.

- Why clarity and buyer-focused language are your ultimate marketing tools.

- Practical tips to tell stories that connect, differentiate, and boost sales.

This session is perfect for anyone refining their brand’s positioning or gearing up for their next big campaign. Whether you’re crafting a pitch or shaping a product narrative, you’ll walk away with actionable strategies to make your messaging truly punchy.

Don’t miss the chance to learn from one of the best in B2B messaging!

Follow Emma Stratton on LinkedIn: https://www.linkedin.com/in/emma-stratton-punchy/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

In marketing operations (MOps), a thriving community provides a platform for professionals to share insights, best practices, and innovative strategies, which can be essential to the success of your MOps strategy.

We’re hosting Mike Rizzo, a Founder and CEO of MarketingOps.com to discuss just how valuable a community can be for MOps. He’ll share insights into:

- The MOps community's current status and its aspirations for growth.

- Strategies and initiatives to cultivate a thriving and vibrant community ecosystem.

- MOps industry benchmarks and their benefits.

- The opportunities for collective learning and collaboration among like-minded professionals in the field.

Follow Mike Rizzo on LinkedIn: https://www.linkedin.com/in/mikedrizzo/

Follow Laura Erdem on LinkedIn:  https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Dreamdata CMO and Co-founder Steffen Hedebrandt was a guest on B2B Uncovered Podcast hosted by Paul Denham.

The world around us is shifting and B2B sellers have to catch on to the fact that B2B buying behavior is changing as well. B2B Buyers are now creating their path to purchase before they even connect with sales.

Customer journey is no longer a straight line - Today’s customer journey is much more complex than ever before.
In this episode, Steffen shares his knowledge on how to unlock these complex journeys and better understand the value of every touchpoint.

For more episodes subscribe to B2B Uncovered Podcast here:
https://podcast.b2buncovered.com/

Connect with Steffen: https://www.linkedin.com/in/steffenhedebrandt/
Connect with Paul: https://www.linkedin.com/in/pauldenham/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

In this episode, Steffen Hedebrandt CMO and Co-founder at Dreamdata is a guest on the What’s MOPs got to do with it Podcast hosted by Karla Wentworth and Simon Daniels. 

Steffen is sharing his thoughts and experience on B2B attribution and what role MOPs have to play in measuring marketing success. 

For more episodes go to What’s MOPs got to do with it Podcast: https://www.whatsmops.com/podcast

Connect with Simon Daniels: https://www.linkedin.com/in/simondaniels/

Connect with Karla Wentworth: https://www.linkedin.com/in/karlawentworth/

Connect with our host Steffen: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Laura Erdem an AE at Dreamdata is a guest on Mallonie Francis Podcast called Innovative Minds. 

Dreamdata Team decided to start an experiment with LinkedIn Marketing and Laura struck LinkedIn gold with a post about the customer journey. The whole journey started from there and since then Laura’s adventure with Social Selling started. Her LinkedIn content is punchy, informative and always full of energy. 

She started building her pipeline based on LinkedIn Conversation and was extremely successful. In this episode, Laura tells her story, of how to be successful on LinkedIn. Everything from implementation, execution and how to measure your success.

For more episodes subscribe to Innovative Minds Podcast: https://www.areyoub2b.com/podcast

Visit Are You B2B: https://www.areyoub2b.com/

Connect with Mallonie Francis: https://www.linkedin.com/in/mellonie-francis/

Connect with Laura: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

In this episode of Attributed Steffen Hedebrandt is a guest on the Notorious Thought Leader Podcast hosted by Erin Balsa. 

They are discussing the importance of using your audience’s language in your content, what actually epic thought leadership content looks like, and why SEO can not be the only play for B2B companies. 

For more episodes go to the Notorious Thought Leader podcast: https://motionagency.io/notorious-podcast/

Follow Erin Balsa on LinkedIn: https://www.linkedin.com/in/erinbalsa/

Follow Steffen Hedebrandt on LinkedIn:  https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Lars Grønnegaard was a guest on the Tekpon SaaS Podcast hosted by Cristian Dina. 

In this episode, you will discover the story of Dreamdata - how do you build A Revenue Attribution Platform? 

The idea of Dreamdata was born out of the founder's experience of trying to understand which impact each team in the organization had on Revenue. In B2B - customer journeys are long, Many team members and stakeholders are involved in the process and the tools available at the time were siloed and offered little insight. They needed a solution specially built for B2B that could connect the data across all ecosystems and tools to be able to understand the full value of each touchpoint in the Customer Journey. 

Tune in and learn how Dreamdata solves Attribution for B2B Marketers. 

For more episodes go to Tekpon SaaS Podcast: https://tekpon.com/insights/building-a-b2b-revenue-attribution-platform-lars-gronnegaard-dreamdata/

Visit Tekpon website: https://tekpon.com/

Connect with Cristian Dina: https://www.linkedin.com/in/cristiandinaa/

Connect with Lars Grønnegaards: https://www.linkedin.com/in/larsgroennegaard/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

In the ocean of B2B Brands, everyone is trying to stick out. How to make sure your buyers are not greeted with the same boring message, product and content…

Our host Laura Erdem meeting with Zineb Layachi - The dream team girls are going to share their stories and ideas on the creative approach and using fun in B2B.

Connect with Zineb Layachi: https://www.linkedin.com/in/zineblayachi/

Connect with Laura Erdem: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Steffen Hedebrandt CMO and Co-fonder at Dreamdata is a guest on Metric Stack Podcast by Klipfolio. Together with Allan and Lauren, host of the show they are discussing marketing qualified leads and how to attribute them. 

Everything from tracking MQLs and how MQL attribution actually works to chatting about differences between account-based attribution and lead attribution. Are you curious which metrics matter while trying to attribute MQLs buckle up and listen to this episode. 

For more episodes subscribe to Metrick Stack: https://www.klipfolio.com/metric-stack/episodes

Visit website: https://www.klipfolio.com/

Connect with Lauren and Allan: https://www.linkedin.com/in/allanwille/

https://www.linkedin.com/in/laurenthibodeau/

Connect with our host Steffen: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

SEO can be an effective strategy to drive traffic to your site and put you ahead of the competition! But competition is tough. Putting many marketers off SEO entirely.

Can SaaS brands hit their ARR goals faster with strategic SEO and content?

Maeva Cifuentes, CEO of Flying Cat Marketing, an SEO agency that helps B2B SaaS companies to grow from 5-20% by creating high-quality content, is going to share:

- How to turn your website into one of their greatest inbound revenue channels through SEO and content.

- When is the best time for SaaS to invest in Content and SEO

- All the steps to take when building a successful SEO and Content strategy for the everchanging SaaS Industry.

Follow Maeva Cifuentes on LinkedIn: https://www.linkedin.com/in/maevaeverywhere/

Follow Steffen Hedebrandt on LinkedIn:  https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Whether you're a marketing maven or a sales superstar, this Podcast Episode is a must for anyone seeking to unlock the full potential of their organization.

We are sitting down with Andy Culligan, a renowned thought leader in the industry to unlock the secrets to achieving seamless collaboration between marketing and sales teams.

Through his engaging storytelling and wealth of experience, Andy will share practical tips and proven techniques to bridge the gap between marketing and sales. Learn how to align goals, streamline communication, and foster a culture of collaboration that drives tangible results.

Follow Andy Culligan on LinkedIn: https://www.linkedin.com/in/andy-culligan/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

On this episode of Attributed Steffen Hedebrandt Co-founder and CMO at Dreamdata is a guest on the Selling SaaS Podcast hosted by Duane Dufault. 

In this second part of the interview, Steffen Hedebrandt emphasizes the importance of balancing intuition with rational decision-making and detaching oneself from ideas. They point out that many people struggle with being emotionally attached to their preconceived ideal customer profile, which may not match the actual market.

To overcome this challenge, Steffen suggests a framework where one can use intuition and passion when brainstorming ideas. However, they also emphasize the need to take a step back and detach oneself from those ideas to make rational decisions.

Additionally, they highlight the value of having a diversified team with different ways of thinking. This diversity brings balance and accountability to the decision-making process. They also suggest finding a complementary partner who can balance out one's strengths and weaknesses, allowing for faster scaling without emotional bias.

By combining intuition and rationality, detaching from ideas, and building a diverse team, individuals can make better decisions and avoid being blinded by emotions.

For more episodes go to theSelling SaaS Podcast: https://selling-saas.simplecast.com/episodes

Follow Duane Dufault.on LinkedIn: https://www.linkedin.com/in/duanedufault/

Follow Steffen Hedebrandt on LinkedIn:  https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Join us with Jason Widup, to learn how you can achieve a jaw-dropping 10x increase in revenue within just three years!

Jason is a demand marketing expert recognised for his transformative strategies in some of the B2B tech space’s biggest names, including VP of Marketing at Metadata.io and VP of Marketing Ops at Tableau, and Sr. Director Demand Gen & Marketing Ops at Getty Images.

In our conversation, Jason will share insider tips and tricks for supercharging your B2B revenue growth. From digital marketing hacks to sales strategies, you’ll get the lowdown on what it takes to drive up your business’s bottom line.

Follow Jason Widup on LinkedIn: https://www.linkedin.com/in/jasonwidup/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

On this episode of Attributed Steffen Hedebrandt is a guest on the Be a B2B Leader Podcast hosted by Felicjan Rybka. 

Any conversation about a B2B go-to-market funnel needs to start with Sales and Marketing alignment. And vice versa. But it’s not as easy…

Steffen is sharing his recipe of how to achieve Sales and Marketing alignment in just three steps and explains why you should look at data to repeat the success. He will also go through self-reported attribution and its role in analytics as well as how to use it to improve customer experience. 

For more episodes go to the Be a B2B Leader: https://open.spotify.com/show/6kOAVE8Q94IcP0l3l9c129

Follow Felicjan Rybka on LinkedIn: https://www.linkedin.com/in/felicjan-rybka/

Follow Steffen Hedebrandt on LinkedIn:  https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Join us for an interview with Shaun Dix, a creative advertising and brand strategy expert at Ipsos. Shaun delves into what makes ads effective and shares valuable lessons B2B companies can learn from the "misfits" shaking up the industry.

Discover the impact of creativity, bold thinking, and challenging the status quo to make advertising truly stand out. Shaun will show how B2B companies can harness these strategies to captivate audiences, strengthen their brands, and drive growth.

Follow Shaun Dix on LinkedIn: https://www.linkedin.com/in/shaun-dix-4634026/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

We are joined by Alice de Courcy, CMO of Cognism, as she shares how using OKRs (Objectives and Key Results) can transform your marketing strategy.

As a marketing leader at one of the fastest-growing B2B SaaS companies, Alice will teach us how she aligns OKRs with business goals to drive growth, foster collaboration, and achieve measurable results.

Discover how to:

- Set impactful, results-focused OKRs

- Align marketing OKRs with sales and product teams

- Overcome common OKR challenges in marketing

Follow Alice de Courcy on LinkedIn: https://www.linkedin.com/in/alice-de-courcy-5205516a/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

How do you go from building the world’s largest wine app to creating a thriving YouTube channel with over 100,000 subscribers?

Heini Zachariassen, Founder & Chairman of Vivino and host of Raw Startup, has done both—turning ideas into global successes.

In this exclusive interview, Dreamdata CMO Steffen Hedebrandt dives deep with Heini to uncover:

- How he grew Raw Startup from zero to 100,000+ subscribers

- The challenges of building a YouTube brand as a startup founder

- The strategies that helped him break through in a crowded content space

- What he learned from scaling Vivino that also applies to YouTube growth

- Why consistency, audience-first thinking, and persistence are key to success

Whether you’re an entrepreneur, a marketer, or someone looking to build a loyal audience, this session will be packed with real lessons, raw insights, and actionable takeaways. Don’t miss it!

Follow Heini Zachariassen on LinkedIn: https://www.linkedin.com/in/heini/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Sometimes you come across a company that does things differently. Cledara is one of those. They’ve just become the stadium sponsors of Cambridge United Football Club

We are sitting down with Brad van Leeuwen, the Co-Founder and COO of Cledara, to talk about the connection they’ve made between sponsoring a football team and the success of a B2B software company.

In this conversation, Brad will share his expertise on the unconventional yet strategic move of B2B software companies entering the world of sports sponsorship.

We'll delve into the reasons behind such partnerships and how they contribute to the growth and visibility of tech companies.

Follow Brad van Leeuwen on LinkedIn: https://www.linkedin.com/in/bradvanleeuwen/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

On this episode of Attributed Steffen Hedebrandt CMO and Co-founder at Dreamdata is a guest on the Grow Your B2B SaaS Podcast hosted by Joran Hofman. 

They are discussing how to master revenue attribution. Discover how understanding this crucial process goes beyond tracking customer origins—it's about comprehending the entire customer journey and optimizing marketing strategies.

They delve into key steps, metrics, mistakes, and effective strategies to empower your B2B SaaS growth.

For more episodes go to the Grow Your B2B SaaS Podcast: https://www.getreditus.com/podcast/

Follow Joran Hofman on LinkedIn: https://www.linkedin.com/in/flip-flop-entrepreneur/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Author and positioning extraordinaire April Dunford will be joining Dreamdata CMO Steffen Hedebrandt on this episode of Attributed on her highly anticipated book, "Sales Pitch."

April is a renowned expert in the field of product positioning and sales strategy, and the insights in her 2019 “Obviously Awesome” have helped transform countless businesses across the globe.

We will dive deep into the world of persuasive communication that resonates with your audience. April will explore the art and science of identifying your unique value and delivering a sales pitch that not only captivates but converts.

Follow April Dunford on LinkedIn: https://www.linkedin.com/in/aprildunford/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

During this episode joining us Kris Wojcik, Senior Performance Marketing Manager at AdConversion, as he shares insights on successfully running Reddit Ads for B2B companies.

Kris, who has extensive experience running paid media for top B2B companies, will dive into real-world case studies, share lessons learned from his experiments with Reddit Ads, and discuss key strategies to leverage this platform for demand generation.

If you’re curious about the platform's effectiveness for B2B or seeking to improve your current campaigns listen to this episode of Attributed!

Follow Kris Wojcik on LinkedIn: https://www.linkedin.com/in/kris-wojcik/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

On this episode of Attributed we are sitting down with Michael Aagaard, an expert in Conversion Rate Optimization (CRO) with over 15 years of experience.

Having collaborated with numerous companies and agencies, Michael has fine-tuned the art of boosting conversions through extensive research and data-driven strategies.

Michael will tell you all the secrets every B2B company needs to know to elevate their CRO efforts. Learn how deep research and the scientific method can spark real, long-term growth. Get ready for actionable tips, strategies forged through real-world experience, and a candid look at what it really takes to optimize conversions in the digital world.

Follow Michael Aagaard on LinkedIn: https://www.linkedin.com/in/michalaagaard/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

In this episode of Attributed Steffen Hedebrandt is a guest on B2B Marketing: The Provocative Truth hosted by Benedict Buckland. 

They will uncover what B2B marketers really need to know about the buyer journey and data analysis.

It is often assumed that B2B marketers have a firm grasp on data and the buyer journey. However, the truth is that many marketers lack the precise tools and accurate analysis methods necessary to truly understand what is happening at any given moment in the buyer journey. To gain a clear picture of the buyer journey, marketers must invest time and resources into quantifying the entire process.

During the episode, Benedict and Steffen will explore the challenges marketers face in understanding the buyer journey and share valuable insights on how to overcome these obstacles. They will discuss the importance of utilizing precise tools and accurate analysis methods to gain a comprehensive understanding of the buyer journey. By doing so, marketers can make informed decisions based on data and effectively guide prospects through the buying process.

For more episodes go to the B2B Marketing: The Provocative Truth: https://shows.acast.com/provoke_the_truth

Follow Benedict Buckland on LinkedIn: https://www.linkedin.com/in/benedict-buckland-0356ba37/

Follow Steffen Hedebrandt on LinkedIn:  https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

B2B landing pages are failing – and it’s costing you leads.

Join Tas Bober, a B2B SaaS landing page expert with 15+ years of experience managing 400+ websites, for a session on what’s going wrong and how to fix it.

In today’s complex, non-linear B2B buying journeys, traditional landing pages fall short. Tas will show you how to create pages that meet buyer needs, deliver the right information, and help your brand stand out when it matters most.

What you'll learn:

- The real reasons B2B landing pages fail in today’s buyer landscape

- How to align landing pages with modern B2B buying behavior

- Actionable tips to make your pages clear, credible, and conversion-friendly

Don’t miss this session if you’re serious about turning your landing pages into a competitive advantage.

Follow Tas Bober on LinkedIn: https://www.linkedin.com/in/tasbober/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

In this episode of Attributed Lars Grønnegaard CEO at Dreamdata is a guest on SaaS Scaled Podcast hosted by Arman Eshraghi, CEO and founder of Qrvey. 

They are discussing the importance of marketing data in a B2B market, and how a SaaS service was created to serve that need.

For more episodes got to the SaaS Scaled Podcast: https://www.saasscaled.com/

Connect with Arman Eshraghi: https://www.linkedin.com/in/aeshraghi/

Connect with Lars Grønnegaards: https://www.linkedin.com/in/larsgroennegaard/

Visit Qrvey: https://qrvey.com/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io