Association Transformation (Brewer Pratt Solutions & Elevated)
Explore every episode of Association Transformation
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 27 Feb 2022 | Attention economics: the bottleneck of human thought | 00:28:08 | |
When he defined the concept of "attention economics" in 1971, Nobel Laureate Herbert A. Simon wrote that "...a wealth of information creates a poverty of attention...". 50 years later, and in a data-rich world, the overwhelming wealth of information available to us means a dearth of something else, i.e. the scarcity of whatever it is that information consumes - our attention. In this week's episode, and in the first of a series of conversations focused on attention economics, Elisa and Andrew define the concept and begin to explore how membership bodies need to understand, respond to, and flourish within the attention economy. | |||
| 20 Mar 2022 | The House of Agile | 00:28:53 | |
The last two years have seen unprecedented disruption across the world and businesses have had to adapt to survive. In 2017, McKinsey wrote a report called the Five Trademarks of Agile Organisation. Today's guests, Marcia Philpin explains how she adapted the five trademarks and developed the FPM's House of Agile to nurture, sustain, and grow the FPM during the pandemic. | |||
| 03 Apr 2022 | Continuous Disruptive Innovation | 00:24:13 | |
Organizations that employ the strategy of Continuous Disruptive Innovation (CDI) are a rare breed. They require disruptive leadership teams who create tremendous long-term value by nurturing periods of sustained ideation and value creation. They build platforms or networks that give rise to the development of a series of offerings, each of which creates further disruption within an industry. Think Google. Think Apple. Elisa and Andrew begin to explore the basics of CDI and consider ways in which the membership world can apply the principles of CDI to the long-term development (and redevelopment) of their value propositions. | |||
| 18 Apr 2022 | The untapped power of component relations: an ASAE 2022 preview pod | 00:29:32 | |
Ahead of their session at the this year's ASAE's annual meeting in Nashville, Jessica Irizarry, Michelle Runge, and Elisa share their views with Andrew on the imperative to elevate awareness of and appreciation for the centrality of component relations amongst associations. | |||
| 03 May 2022 | The State of Nonprofit Marketing | 00:30:25 | |
Salesforce recently published its 7th annual report on marketing within the global nonprofit environment. Over 8,200 marketing professional from more than 30 countries were surveyed on the shifts which have occurred in marketing strategies, priorities, and challenges during 2021. It makes insightful reading and this week Elisa and Andrew are joined by marketing specialists Lorraine Cox, CMktr and Stefan Bradham, CAE to explore recent changes and trends in content strategy, member engagement, data innovation, and digitisation. | |||
| 03 Jul 2022 | Creativity and the case for content culture | 00:28:53 | |
This week's episode is sponsored by our friends at Cambridge Publishing Ltd (www.cpl.co.uk). Elisa and Andrew are joined by Martin Bewick, Senior Content Strategist at CPL to explore the value of devising an association's content strategy and the impact of cultivating a content culture. There is no single 'right' model and Martin helps us understand the process for creating a content strategy that works hand-in-hand with your wider business, marketing and communications plans to ensure you tell a consistent story to your members. | |||
| 19 Jun 2022 | Our 2022 mid-year review | 00:23:42 | |
How's life in Association World? What are the priorities? What are we talking about and what should we be talking about? This week Elisa and Andrew spend time exploring the subjects that pique their interest as they reflect on the ongoing development and focus of membership organisations since launching Association Transformation nearly two years ago. | |||
| 17 Jul 2022 | Hybrid is in the eye of the beholder: methods for expanding non-dues revenue | 00:29:05 | |
Maintaining diverse income streams is (or should be) a ubiquitous priority for association leaders. While the pandemic focused our attention on new approaches to securing non-dues revenue, post-pandemic it is incumbent on us to to sustain partnerships and innovations that underpin financial strength, promote business resilience, and support the development of an equally diverse value proposition. As we celebrate our 2nd birthday, Elisa and Andrew are joined by Patrick Wilson, growth strategist and President of The Profitable Association to explore alternative income formulas for modern membership organizations. | |||
| 30 Jul 2022 | If you're not at the table... How associations can engage on topics of social interest | 00:37:56 | |
The Entomological Society of America (ESA) is a non-partisan scientific organization which represents a broad spectrum of opinions united under one principle: the promotion and advancement of scientific inquiry, discovery, and communication. Within the context of its diverse membership, the ESA has devised a successful approach to engaging in topics of broad social interest, including statements on Why Black Lives Matter to Entomology at the start of the George Floyd movement, the January 6 insurrection (Our Place in Democracy), the Hidden Costs of War (in response to Russia's invasion of Ukraine), and the recent ruling from the Supreme Court on Dobbs v Jackson Women's Health Organization (On Women's Pursuit of Science). We contend that a modern membership organization has an obligation to participate in societal debate and to influence social narratives wherever possible; and in Episode 60 of #associationtransformation, Elisa and Andrew are joined by Chris Stelzig, Executive Director of the ESA who explains the organization's methods for addressing social responsibilities through constructive dialogue and informed debate. | |||
| 14 Aug 2022 | Fonteva's State of Membership Review 2022 | 00:29:38 | |
After two years of unprecedented change for individuals and organizations both societally and globally, with their 2022 State of Membership Survey Fonteva wanted to learn not just about where associations have been, but where they are going. Many associations have adapted and evolved as the needs and expectations of their members have changed and many have stepped into numerous roles to lead and be a resource for their industries or professions. So what is the state of membership? Jay Daughtry joins Elisa and Andrew to assess. | |||
| 05 Sep 2022 | Disruption and opportunity? A review of #ASAE22 | 00:34:54 | |
At this year's ASAE Annual Meeting, keynote speaker Marcus Whitney encouraged association professionals to reexamine their perception of innovation and offered practical lessons on how organizations could be creative and goal-oriented. But what else did we learn from #ASAE22? Elisa and Andrew are joined by association community specialist, blogger, and fellow podcaster, Kiki L'Italien to discuss the lessons learned from Nashville. | |||
| 18 Sep 2022 | The quagmire of leadership relationships | 00:35:00 | |
Constructive relationships amongst association leadership are fundamental to an organisation's success but too often we've seen tensions emerge between volunteer leaders and association professionals. Unless we invest in our relationships, it can be far too easy for an association's leadership team to descend into an emotional quagmire. Elisa and Andrew explore the reasons why these tensions can exist and examine what can be done to ensure relationship success. | |||
| 02 Oct 2022 | The Transformative Power of the CAE | 00:37:44 | |
Association management is a vocation; it is a profession; and for an increasing number of people, it is a career choice. It is a craft which requires a complex mix of skills, knowledge, and experience, dexterously combining knowledge of association culture, structure, and politics, with a whole spectrum of professional expertise, ranging from strategy and advocacy to marketing and event management, and everything in between. Defining and maintaining shared professional standards is therefore imperative for the long-term success of the profession. Elisa and Andrew are joined by sector specialist, CAE evangelist, and host of Nonprofit Conversations, Cecilia Sepp to discuss the transformative power of professional recognition and accreditation. | |||
| 07 Nov 2022 | A 4-day week is a 4-day win | 00:36:30 | |
A hundred years ago, we moved from working six day weeks to five, and we’re overdue for an update. As we progress through the Fourth Industrial Revolution, the 4-day week is a proposed reduction in the work week from a standard 40 hours to 32 hours for the same pay and benefits. Through a variety of pilots across the world, this reduction has been proven to work for employees and employers. The pandemic made it clear we can find a better balance between work and life, and the results of the pilots demonstrate a growing willingness to widely adopt this new model of working. This week Elisa and Andrew are joined by Mark Downs, CEO of the Royal Society of Biology, which is participating in the latest UK pilot (as possibly the only membership body thus far to engage with the model), to discuss the impacts of a 4-day week on the organisation's productivity, staff wellbeing, and member engagement. | |||
| 08 Jan 2023 | Strategic Planning 3.0. Inspiration -v- Implementation | 00:35:07 | |
All boards know that strategy is important; but almost all also find it daunting. Planning forces directors to confront a future they can only guess at. Worse, actually choosing a strategy entails making decisions that explicitly cut off possibilities and options, and a board may well fear that getting those decisions wrong will wreck their organisation's chances of long-term success. This week, to kick-off Season 4, Elisa and Andrew are joined by Larry Paska from the National Council for the Social Studies, who explains their formula for defining and delivering a strategic plan that is realising sustained success for the NCSS and its members. | |||
| 22 Jan 2023 | The emerging trends and priorities in 2023 | 00:29:01 | |
What are the emerging trends and priorities impacting membership bodies in 2023? Elisa and Andrew take a look at the challenges and opportunities which they suggest leadership teams should be exploring in the year ahead. | |||
| 31 Jan 2023 | Change resistant challenges | 00:34:14 | |
Has the “rubber band of change” snapped? Dana Aragon of the National Society of Professional Engineers joins us for a broad and triggering conversation. From the band-aids of innovation used to get associations through the last 36 months to nonprofits reverting to the “way things have always been done”. Elisa, Andrew, and Dana deconstruct the association model and discuss how to survive and thrive despite “crisis burnout.” | |||
| 12 Feb 2023 | Change from the inside out | 00:35:42 | |
New to the Chief Brand Experience Officer role, Allison N. Marrero visits the Association Transformation studios to pull back the curtain on her work as a “change junky.” Join Andrew and Elisa for this engaging and energetic discussion on the evolution of the American Society of Interior Designers. #ASID’s Jessica Irizarry adds her perspective on the impact of change and the potential for value and growth. | |||
| 12 Mar 2023 | Subscription pricing in association membership | 00:32:15 | |
How many times have you heard the suggestion "we should try the Netflix model" and wondered what exactly that means? Adapting and adopting pricing models is a perennial conundrum in the membership world but today Elisa and Andrew are joined by the global subscription guru, Robbie Kellman Baxter, who talks us through the issues and opportunities of designing subscription-based membership offerings. | |||
| 26 Feb 2023 | A unicorn and puppy proposals: fresh perspectives on association leadership | 00:34:21 | |
You’ve heard the debate: Association CEOs should come from industry. Others insist the chief staff executive should be a tested nonprofit leader. Well, we found a unicorn who breaks all the stereotypes. Elisa and Andrew are joined by Terry Baker, CEO of the Society of American Foresters, who reminds us that leadership success isn't based on industry versus association but rather the intentional combination of both. Oh, and he shares his leadership secret of “puppy proposals"... | |||
| 26 Mar 2023 | "Fiduciary” and other Nonprofit “F” Words | 00:30:41 | |
Financial! Fiduciary! Fund! Finance! Pick your nonprofit “F-word” of choice. Between bank collapses, inflation, stock market fluctuation, we had to call in the big guns this week. This week, Marc Labadie of RTD Financial joins us to discuss FDIC protections, reserves, insurance, and financial governance. As a financial adviser, specializing in membership associations, he gives us nonprofit-specific insights into today’s volatile economic environment. Our biggest take aways:
But there’s lots more – plus IT’S FREE! Ya can’t say that too much anymore. | |||
| 10 Apr 2023 | Top talent doesn't tolerate average cultures. Design yours right. | 00:35:19 | |
Maddie Grant, Culture Designer with Propel, joins the Association Transformation family for a deep dive into culture with Elisa and Andrew. A commitment to maintaining a strong, positive organizational culture is no longer an optional soft skill. From internal staff culture to member and volunteer culture, it doesn’t have to be scary or overwhelming. Maddie walks us through measures of cultural disfunction and success, defines important cultural markers, explains employee net promoter scores and the difference between a cultural assessment and engagement analysis. We hope episode 73 is the first of many conversations that pull back the curtain on the spectrum of organizational culture within the nonprofit sector. | |||
| 23 Apr 2023 | Membership Matters: tackling systemic challenges in recruitment and retention | 00:28:41 | |
Is your association on the verge of a surge in participation? The king of association membership research, Tony Rossell, Senior VP of Marketing General Incorporated, joins Association Transformation to discuss all things recruitment, retention, and member engagement! Without her trusty co-host, Elisa and Tony celebrate the power and potential of membership, affirming their shared belief that membership still works for associations! Check out episode 74 to learn more about ready, aim, fire strategies, and how to avoid analysis paralysis. Andrew – we missed you and the accent! | |||
| 07 May 2023 | Critical thinking, compassion, and courage: the role of associations in tackling the climate crisis | 00:34:20 | |
People come together in associations to tackle a problem and make a difference, right? What is more urgent than climate change? Elizabeth Engel of Spark Consulting and Shelly Alcorn of Michelle Alcorn & Associates join Elisa and Association Transformation to help associations understand the impact of climate change on their operations, events, and membership. These powerhouse women unpack the economic impacts and encourage association executives not to wait for the board, but instead provide information and help volunteer leaderships to ask the hard questions about impact, sustainability, and value-based choices. It’s heavy, but we have fun! Don’t miss this timely and important conversation | |||
| 21 May 2023 | Optimal resourcing for success | 00:35:59 | |
For associations and other non-profits, one of the key issues is finding a balance between resources required and funds available. This week Andrew is joined by Julie Krieger, founder of Onsomble to explore the various options for optimising our human capital, from volunteering to outsourcing to in-house teams. | |||
| 04 Jun 2023 | Should I sunset my program? | 00:29:51 | |
Are you debating the pros and cons for sunsetting a program or an element of a program? It's not just a simple question of timing - you need to factor into your decision-making costs, financial impacts, reputational risks, resource implications, and of course, the age-old "sense of ownership" that underpins so many association endeavours. Andrew is joined by Dr Michael Tatonetti, CAE , founder of Pricing for Associations to discuss the key considerations you should explore when redefining your value proposition. | |||
| 18 Jun 2023 | Social learning matters | 00:32:41 | |
The band is back together as Andrew and Elisa chat with digital strategist and social learning expert Joanne Jacobs of Disruptor Co. After exploring “Why Most Webinars Suck” in Associations Evolve 2023, we discuss the future of online learning and tools to engage in a sincere and memorable way. Did you know that depth perception impacts memory, making it harder to remember the information we receive digitally? In this episode, we explore ways to make digital experiences dynamic, including recommended platforms, the power of cohorts, and “top and tailing” strategies. Dive in and share with us what’s working for you! | |||
| 09 Jul 2023 | Your Nonprofit Tech Health Check | 00:25:49 | |
From “Toxic Tech” to continuous performance improvement, Elisa visits with the tech doctor Troy Stenback, CAPIA, Director, Client Performance Improvement with Advanced Solutions International (ASI), the developers of iMIS. This episode of Association Transformation takes us on a search for tech health and forces us to face the truth - tech is usually only a small part of the problem we face. Most tech issues are due to your association's tech culture. Does your staff complain about or just not use the software and systems in place? Do you have duplicative programs because departments don’t communicate? Has anyone been recently trained on the tools you have? If these are symptoms you see, it may be time to look in the mirror. Stenback walks us through the journey to tech health and shares some great client best practices you can implement now to improve your #nonprofits tech culture! Advanced Solutions International (ASI) is a leading global provider of cloud software and services for associations and non-profits. They help clients digitally transform, streamline operations, and grow revenue through industry expertise, best-practice advice, and high-quality solutions. Their portfolio of solutions includes iMIS for association and non-profit management, TopClass LMS for learning management, and OpenWater for application and review management. For more information visit imis.com/digitaltransformation. | |||
| 16 Jul 2023 | More than just another boring email | 00:36:41 | |
We admit it! We’re intimidated by all the digital possibilities presented by AI and automation, especially when it comes to composing the perfect newsletter. So Elisa and Andrew called in an expert for Episode 80 of Association Transformation. Erica Salm Rench, COO of rasa.io helps us navigate content curation best practices, personalization strategies, and ensuring reliable sources. This episode will bring you up to speed on the new normal for open rates, ways to save time building newsletters, and the realities of data decay. Now we get it! | |||
| 30 Jul 2023 | The Data of Destiny | 00:34:40 | |
What’s your “Happy Meal KPI”? Elisa and Andrew go on a quest and data treasure hunt with Marion Short, CEO of the International Association for Public Participation. Growing from 3,000 to 14,000 members in just six years, Marion shares the true power of data. By spotlighting the important data versus distracting data, your association can achieve growth, deliver value, and enable transformation. | |||
| 20 Aug 2023 | Beyond Associations Evolve and Herding Cats | 00:30:20 | |
She makes change fun and elevates innovation. Join Elisa as she chats with a true association renaissance woman, Belinda Moore of Strategic Membership Solutions. Accept and adapt - We know associations have to fundamentally transform, given the incredible pace of change and the opportunities presented by technology, but Belinda reminds us that everything is interconnected! We preview the 2024 Associations Evolve Journal and chat a little AI. Don’t miss this #internationalconversation and meet #AssociationAnnie. | |||
| 03 Sep 2023 | Behind the consultant curtain | 00:39:59 | |
Some say consulting is the dark side. We take offense! Elisa and Andrew are the good guys! Heck, we’re association superheroes and have been consulting and advising #nonprofits and #membership organizations for quite a while now. Today, we pull back the curtain to discuss, vent, tease, and explore the good and the bad of the consultant/client relationship. How do you get the most out of the engagement? Are there credentials for consultants? Who makes up the current field of consultants? Does your RFP communicate your needs? Join us for this “off the record” episode of Association Transformation. | |||
| 18 Sep 2023 | The generation shift in membership | 00:31:20 | |
“We’ve had hierarchies since caveman days when we deferred to the elders.” On this episode of Association Transformation, global generational strategist Sarah Sladek reminds Andrew and Elisa that times have definitely changed. Boards can no longer write-off younger members or next-gen prospects as “high-maintenance, non-joiners, lazy, or entitled.” Following the release of her latest book, Sladek reiterates that “...young people are your only succession plan!” Check out this nonprofit nerdfest all about association ageism, opportunities for sincere engagement, and the generation shift in membership, and be sure to get your copy of MemberShift: Why Members Leave and the Strategies Proven to Bring Them Back here https://a.co/d/9XRG6t6 | |||
| 01 Oct 2023 | Authentic Connections in a Digital World | 00:38:23 | |
It feels like we all have a seemingly infinite number of digital connections but what do we do with them and how can associations use their digital platforms to generate genuine value for their communities? This week Andrew is joined by Angela Shelton, CEO of Answers for Associations to discuss how associations and members can utilise their online tools to create and experience authentic digital connections. | |||
| 21 Jan 2024 | What will you do in 2024 to engage younger members? | 00:29:22 | |
Association Transformation kicks off the new year with a commitment to action! Join Andrew and Elisa as they welcome Jay Daughtry of Fonteva Protect to plead with associations to adapt and engage with their younger members differently than their core group. We chat breaking down silos and creating a sincere and inclusive environment. In 2024 just do one thing: listen to your members, shorten communication channels, and explore new technologies to connect with new demographics effectively. The group also touches on the significance of supporting industries and professions in workforce development and talent acquisition (engaging the next generation isn’t just about membership). | |||
| 17 Oct 2023 | Commercial Thinking for Revenue Diversification | 00:36:13 | |
Is your association relying on only 2-3 sources of revenue? Are you getting nervous about declining dues or loss of publication revenue? Join Elisa and Andrew for a deep dive into the world of revenue diversification with Deanna Varga, Founder and CEO of Mayvin Global. In this thought-provoking episode, we discuss the importance of embracing commercial thinking and the need for nimbleness in the association sector. Let’s explore new revenue streams, manage partnerships effectively, and leverage data for mission-aligned growth. Deanna's insights challenge the status quo and shed light on how associations can adapt to a rapidly changing environment. | |||
| 29 Oct 2023 | Association Horror Story: a Halloween special | 00:23:17 | |
What ghoulish goings-on or spine-chilling events have kept you awake at night? Does history haunt you or ghosts of associations-past give you the creeps? This week Elisa and Andrew dig up some graves, dust off the cobwebs, and stir up a witches brew of scary true stories, monstrous mistakes, and ghastly howlers that have landed associations in frightful trouble. Broomsticks at the ready as we tell our gruesome tales of horror. Nightmares guaranteed. | |||
| 10 Dec 2023 | The Power and Potential of the Nonprofit Profession | 00:31:23 | |
How did you find your way to the nonprofit profession? Are you passionate about working for a mission-driven organization and serving your association's members? On this episode of Association Transformation, Andrew and Elisa are joined by up-and-coming association superstar Allison Read, who has recently joined the team at the American Institute of Architects. Together, they discuss successfully navigating your nonprofit career, how to discover what you are good at and find that path to the executive level. There may even be a call for everyone in association management to have a degree in psychology 😊. Let’s stay curious, be life-long learners and find our “life balance.” | |||
| 26 Nov 2023 | Board culture and the cult of personality | 00:26:49 | |
We’re thankful for our #boardofdirectors . . . aren’t we?? Welcome back from your holiday, let’s jump right in and talk about the challenges and complexities of board culture in #associations. Join Andrew and Elisa for this real and necessary Association Transformation episode where they share their hopes and concerns about professionalism on #nonprofit boards and historical approaches to leadership. Maybe you can put board education, training, qualification criteria, and a focus on organizational interests (rather than individual roles) on your Christmas list 😊 | |||
| 07 Jan 2024 | 2023 Lessons for Association Success in 2024 | 00:28:55 | |
🎙️ New year, new episode! Join Andrew and Elisa as they ring in 2024 with reflections on 2023 learnings. Leadership pipelines and succession planning, staff burnout, AI adoption, value propositions, leveraging governance, and strategic implementation. What can associations control, improve, and achieve in service to their members this year? As Association Transformation approaches its 100th episode milestone, we’re excited to continue exploring trends and providing ideas to put your members and missions first in 2024 and beyond! | |||
| 18 Feb 2024 | For the Love of Change | 00:24:50 | |
Rejoin hosts Andrew and Elisa for an insightful follow-up with Allison Marrero, Chief Brand Experience Officer at the American Society of Interior Designers, one year after overhauling their membership and engagement operations. Allison brings to Association Transformation her reflections on changes like revamped and expanded member categories, getting components onboard, and the pace of nonprofit decision-making. We go beyond the surface and explore the need to continually communicate ongoing transformations, and how to navigate change overall. Whether you work in associations, branding, change management, or another domain, don’t miss this candid insider perspective on facilitating a significant yet thoughtful evolution. | |||
| 04 Feb 2024 | Applying the Pareto Principle to association strategy. | 00:21:57 | |
Strategy is in no way exclusive to any one industry, organization, or tax status; in fact, it originates in the planning of warfare. So what can associations learn from military strategy? Elisa picks the brain of the amazing Robert Plante, US Army Special Forces Officer, former BrewerPrattSolutions intern, and now Director of Transformation and Restructuring at the Swaney Group. Bo shares the seven steps to military decision-making with us and reminds us to embrace agility because “no plan survives first contact with the enemy.” We also learn the definition of “ground truth” and how to apply the pareto principle to association strategy. We're ready for battle – a strategic battle! More on the Pareto Principle: https://www.investopedia.com/terms/p/paretoprinciple.asp | |||
| 25 Feb 2024 | BONUS: 6 Degrees of Associations with Elisa Pratt | 00:36:44 | |
Why so many fail at strategic planning (and how to fix that) | |||
| 10 Mar 2024 | BONUS: 6 Degrees of Associations with Andrew Chamberlain | 00:50:00 | |
How to help volunteers and leadership from damaging your association | |||
| 03 Mar 2024 | The Potential & Pitfalls of the Volunteer-Staff Partnership | 00:35:34 | |
You know we love alliterations, but not as much as we love the intricacies of the volunteer-staff partnership within associations. Elisa and Andrew dive in with Amy Biedenharn, Director of Client Experience with Innovatis Group, to discuss the dynamics, challenges, and strategies involved in fostering a positive and productive collaboration. This sometimes complex relationship between member-leaders and paid staff can have a great impact and can also present poisonous pitfalls (sorry, we’ll stop). Drawing from diverse experiences, we explore the significance of setting clear expectations, establishing boundaries, and providing training for both volunteers and staff, and we emphasize the ongoing commitment required to navigate and nurture this essential aspect of association management. | |||
| 17 Mar 2024 | The Digital Engagement Dance | 00:30:57 | |
Join Elisa as she welcomes Olena Lima, Founder of MemberBoat to the Association Transformation family to discuss the ever-evolving digital engagement dance. We debunked the myth of email's demise, explore innovative ideas for global #memberengagement, highlight methods to tailor content for multigenerational audiences, and emphasize the importance of aligning marketing and membership teams to ensure a seamless member experience. Check out episode 95 for actionable insights to elevate your association's digital engagement strategies. | |||
| 31 Mar 2024 | April Fools Edition! The lies association leaders tell themselves. | 00:27:20 | |
Embrace the spirit of April Fool's Day in this 96th episode of Association Transformation. Hosts Elisa Pratt and Andrew Chamberlain playfully explore the little white lies and falsehoods we tell ourselves as association professionals. From blaming governance structures to touting inflated retention rates, they dissect common self-deceptions that hinder progress. With humor and insight, they delve into the dangers of optimism bias, the illusion of member engagement, and the denial of staff burnout. Get ready for an honest, thought-provoking discussion that challenges you to confront the fibs holding your nonprofit organization back. Tune in for a dose of truth amid the pranks! | |||
| 14 Apr 2024 | The Role of AI in Strategic Planning - The Discussion | 00:34:42 | |
Dive into the future of strategic planning and explore the fascinating intersection of human expertise and AI capabilities. Join Elisa and Andrew as delve into the transformative potential of artificial intelligence. They unpack the release of their groundbreaking Association Transformation white paper on AI in Strategic Planning. Discover how AI can revolutionize data gathering, analysis, and progress tracking. Learn why data quality is paramount and how AI can supercharge analysis and execution, enabling you to make more informed decisions and streamline your workflows. But beware of the dangers of relying solely on AI for decision-making. AI should complement, not replace, the critical human elements of strategic thinking, reasoning, and problem-solving. Tune in to learn how to harness AI's capabilities while maintaining the essential human touch in ever-necessary strategic planning endeavors. | |||
| 28 Apr 2024 | DFWAE: Reflections on Association Day 2024 | 00:37:40 | |
DFWAE's Association Day is the society's flagship education and networking event and this year Andrew had the privilege of delivering a session on effective strategic planning. As always, Association Day contained an exceptional roster of speakers and delivered an education program that reflects the rich diversity of issues on which associations lead. Join Andrew, Vicki Reece (Professional Insurance Agents Texas) and Kevin Korenthal (National Association of Park Foundations) as they reflect on the day's learnings, including the necessity of data-informed associations, the developing role of AI, and culture change that drives performance and impact. | |||
| 12 May 2024 | Associations and proactive climate action | 00:32:49 | |
Welcome to Episode 99! Once again we’re talking about the Climate Crisis and this week are joined by Kev Couling, MD of sustainability specialists Hut22 Ltd to further explore the role of associations in tackling the climate emergency. As associations continue to come to terms with and embrace their opportunities to address the climate emergency, we look at some of the pragmatic ways in which they can take proactive climate action, both as corporate entities and as the conduits for members to access the tools and resources they need to fulfil their climate obligations.
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| 27 May 2024 | Celebrating 100 Episodes of Transformative Conversations! | 00:27:11 | |
Join us for a momentous milestone as the Association Transformation podcast reaches its 100th episode! From pivoting to provocative,@Elisa Pratt and Andrew Chamberlain have been at the forefront of driving the most crucial conversations in the nonprofit and association space. In this special episode, we reflect on what nonprofits truly mean to us, revisit our favorite guests and the most impactful discussions, and share our aspirations for the future. Prepare for an unforgettable journey as Elisa and Andrew take you on a captivating field trip around Washington DC, delving into the heart of the association community. Each week, our hosts have the privilege of engaging with a diverse array of global experts in association leadership, fostering a transatlantic dialogue that propels the impact and evolution of nonprofit organizations. Through in-depth explorations of the issues, topics, challenges, and opportunities facing associations, the Association Transformation podcast has become an indispensable resource for industry professionals. Don't miss this landmark episode as we celebrate 100 episodes of transformative conversations! | |||
| 09 Jun 2024 | The New CEO Experience: Navigating Realities, Challenges and Triumphs | 00:31:51 | |
Not everyone is cut out for it! It’s the top job for a reason! It’s supposed to be hard! Let’s get real and talk about the good, bad, and unspoken realities of the Chief Executive position! Join Elisa and @Andrew for this insightful episode of Association Transformation as we delve into the complex world of applying, interviewing, onboarding, and succeeding as a CEO in this new era. Drawing from personal anecdotes and years of consulting experience, we explore the challenges faced by first-time and seasoned CEOs alike as they navigate their transitions. From the importance of asking the right questions during the interview process to the critical need for listening and building relationships, this episode sheds light on the often-isolating nature of the top job. We discuss the evolving skill sets required of association executives, uncovering organizational skeletons, managing expectations, and the value of seeking support from peers and mentors. Whether you're an aspiring CEO or a current executive looking for guidance, this episode offers valuable insights and practical, actionable advice for succeeding in the demanding role of association leadership. | |||
| 16 Jun 2024 | Transforming the RFP Process: Insights for Associations | 00:33:20 | |
Is there rhyme or reason, maybe even strategy behind where you choose to book your association’s major events. Join Elisa and Andrew as they delve into new research from conference match-maker Conferli. Special guest Bregje Frens, Conferli Co-Founder and CCO, explains the future of the RFP process for associations. Drawing on insights from recent research involving associations worldwide, this episode of lets us dive into how technology, automation, and a partnership approach can revolutionize the way nonprofits select destinations and venues for their conferences. Discover the key challenges with the current RFP model and explore innovative ideas to make the process more efficient, strategic, and tailored to the unique needs of associations. If you're involved in conference planning for an association, you won't want to miss this thought-provoking discussion! | |||
| 23 Jun 2024 | The [New] Vision for Supporting Membership Professionals | 00:32:02 | |
In the latest episode of the Association Transformation Andrew and Elisa sit down with the renowned Mervyn Pilley, Co-Founder of the Society of Association Management (SAM). Mervyn shares SAM's mission and a new approach to promoting, protecting, and evangelizing the current and next generation of membership management professionals in their career development. With a rich history dating back to the 1930s, the modern-day SAM aims to fill the gap left by its predecessors by providing a strong career path, especially in smaller, more niche membership organizations. We talk member engagement, credentialing and nonprofit professional development. Associations of all types can learn from the re-emergence of SAM. Our in-depth conversation provides a reintroduction to SAM’s vision of support the next generation of membership professionals. | |||
| 30 Jun 2024 | The Microlearning Revolution: Transforming Association Education | 00:25:47 | |
Dive into the “new now” of learning with Elisa and Andrew as they unveil a new groundbreaking Association Transformation white paper, "Bite-sized, Big Impact: How Microlearning is Reshaping Education." Discover why microlearning isn't just a trend but a science-backed approach revolutionizing how associations deliver value. We explore the neuroscience behind knowledge retention, address the modern learner's challenges, and discuss implementing microlearning beyond digital platforms. This episode is packed with insights on diversifying revenue, enhancing member engagement, and staying ahead in the ever-evolving landscape of professional development. Whether you're an association leader, education professional, or curious about the evolving future of learning, this conversation will reshape your perspective on education strategy. Join us for an eye-opening discussion that proves microlearning is more than just bite-sized content – it's a transformative force in association education. | |||
| 28 Jul 2024 | Revolutionizing the business of association events: Unlocking growth and innovation | 00:36:02 | |
Join Andrew and Elisa as they dive into the evolving landscape of association events with expert guest Katherina Breen of Breen Consulting. In this eye-opening episode, discover how associations can leverage their unique advantages to drive event innovation and revenue growth. Katrina shares invaluable insights on balancing member value with commercial opportunities, managing risk in event portfolios, and adapting to post-pandemic realities. Learn why associations are perfectly positioned to excel in the events space and how to stay ahead of for-profit competitors. Get practical tips for analyzing your current event portfolio and aligning events with your association's overall strategy. Whether you're looking to optimize current events or explore new frontiers, this episode is packed with actionable strategies for association leaders ready to transform their event business model. | |||
| 07 Jul 2024 | Beyond the Burnout Buzzwords: Cultivating Wellness and Culture in Associations | 00:40:35 | |
Join us for a candid conversation on the Association Transformation podcast as we tackle the often overused yet critical topics of wellness, burnout, and organizational culture in the association space. Co-hosts Elisa Pratt and Andrew Chamberlain sit down with executive leadership coach Derek Mulhern to explore practical strategies for creating a culture of wellness and high performance. Learn how to move beyond generic values statements, foster genuine communication, and implement actionable steps to support your team and board members. Whether you're a seasoned association executive or new to leadership, this episode offers fresh insights on nurturing a thriving organizational culture in today's challenging landscape. Tune in for honest dialogue and applicable advice on transforming your association from the inside out. | |||
| 14 Jul 2024 | The Future of Foresight in Association Leadership | 00:31:34 | |
Listen to our new and thought-provoking episode of Association Transformation as we challenge conventional wisdom and explore the critical role of foresight in association leadership. Elisa and Andrew sit down with Jeff De Cagna, Executive Advisor at Foresight First LLC, to discuss the evolving concept of the board's duty of foresight. Discover why "future-proofing" is a myth and learn how to cultivate fit-for-purpose boards that can navigate uncertainty with confidence. Jeff shares insights from his decades of experience, challenging us to move beyond the distracting pursuit of "relevance" and instead focus on ethical, anticipatory leadership that serves future generations. Whether you're a seasoned board member or an association executive, this episode offers fresh perspectives on steering your organization through the complexities of our rapidly changing world. Tune in for a compelling conversation that will reshape how you think about governance and organizational resilience. | |||
| 04 Aug 2024 | Strategies for Associations to Expand Internationally | 00:29:36 | |
Join hosts Elisa and Andrew as they dive into the world of association globalization with guest expert Sylvia Gonner from CultureWiz. In this eye-opening episode, Sylvia shares invaluable insights from ASAE's new Going Global Toolkit, discussing how associations can strategically expand their global reach. Learn about the five A's test for global appeal, the importance of developing a global mindset, and practical tips for overcoming cultural and logistical challenges. Whether you're considering international expansion or looking to refine your existing global strategy, this episode offers essential guidance for association leaders navigating the complexities of the global marketplace. | |||
| 11 Aug 2024 | Navigating Difficult Conversations: A Guide for Association Leaders | 00:34:04 | |
Join Elisa and Andrew as they tackle the challenging topic of difficult conversations in the association space. This candid discussion explores why people avoid tough talks, how to approach them constructively, and the importance of data-driven communication. Whether you're dealing with board evaluations, staff issues, or member concerns, our hosts offer practical insights on maintaining professionalism, ensuring psychological safety, and fostering a culture of open dialogue. Don't miss this valuable episode that will help you transform challenging interactions into opportunities for growth and improvement in your association. | |||
| 21 Jul 2024 | Building Better Boards & The New Era of Governance Education | 00:31:55 | |
Join Elisa and Andrew as they sit down with Octavio 'Bobby' Peralta of the Philippine Council of Associations and Association Executives (PCAAE) to discuss an exciting new opportunity for association leaders. In order to demystify and bring to fruition a new global vision for association governance, they unveil the Certificate in Association Governance program. This new 4-month online course designed to enhance the skills of board members, trustees, chief executives, and staff in associations and nonprofits will launch in September. This episode of Association Transformation details Bobby’s background and passion for nonprofits and previews the program, which aims to professionalize association governance in the Philippines and beyond. Listen as they explore the course structure, its potential impact on the sector, and how it complements PCAAE's existing educational offerings. Whether you're a seasoned association professional or new to the field, this episode offers valuable insights into the future of #associationleadership and governance. | |||
| 18 Aug 2024 | Amplifying Your Association's Voice: The Power of Podcasting with Mike McAllen | 00:43:21 | |
Join Elisa and Andrew for the 111th episode of Association Transformation as they welcome podcasting guru Mike McAllen, founder of Podcasting4Associations. Discover how podcasts can revolutionize member engagement, provide value, and become a powerful tool for your association. From content strategies to production tips, Mike shares invaluable insights gained from years of experience in the industry. Whether you're considering starting a podcast or looking to improve your existing one, this episode offers practical advice and inspiration for associations of all sizes. Tune in to learn how you can harness the intimate medium of podcasting to connect with your members and become the voice of your industry. | |||
| 26 Aug 2024 | Strategic Learning Design | 00:39:51 | |
We welcome special guest Chris Huizenga, Director of Professional Development at the Chicago Association of Realtors and co-founder of Desklight. Building on the findings of our microlearning whitepaper, Chris challenges traditional notions of educational offerings and shares innovative strategies for creating member value. Learn why education should be at the core of your association's mission, how to compete in a crowded market, and why failure might be your best teacher. From rethinking curriculum design to leveraging technology, this episode offers practical insights for associations looking to transform their educational programs. Don't miss this chance to reimagine professional development and position your association for success in 2025 and beyond. | |||
| 01 Sep 2024 | The Board Relay: perfecting your board's succession handoff | 00:34:05 | |
No one seems to talk honestly about succession. So Andrew and Elisa will. This week they dive deep into the often-neglected world of board succession planning. Brace yourself for a no-holds-barred discussion as these governance gurus challenge common misconceptions and offer practical insights. From debunking the "warm body" effect to exploring the selfish motivations behind volunteering, Andrew and Elisa leave no stone unturned. They tackle thorny issues like term limits, the role of nominating committees, and the delicate balance between experience and fresh perspectives. Whether you're a seasoned board member or an association executive, this episode is your roadmap to building a robust leadership pipeline and ensuring your organization's future success. Don't miss this chance to transform your approach to board succession – your association's future depends on it! | |||
| 09 Sep 2024 | Advocacy in a Super Majority: Association Influence in Britain's New Political Era | 00:31:51 | |
Join hosts Elisa Pratt and Andrew Chamberlain as they welcome Richard Lambert, Senior Consultant for Pragmatix Advisory, to dive deep into the intricacies of the UK's political environment. With a significant majority in Parliament for the new Government, Richard shares invaluable insights on how associations can effectively lobby and influence policy. From cultivating relationships with civil servants to leveraging member expertise, this episode offers a masterclass in political engagement for trade associations. Whether you're a seasoned lobbyist or new to government affairs, you'll gain practical strategies to amplify your industry's voice in the corridors of power. | |||
| 16 Sep 2024 | The Association Ecosystem: A Systems Perspective on Organizational Effectiveness | 00:32:21 | |
Andrew and Elisa unpack their latest white paper, 'The Association Ecosystem: A Systems Perspective on Organizational Effectiveness.' This engaging episode explores systems thinking in association management, examining its real-world applications, potential hurdles, and how it can reshape strategic planning. Discover the process of mapping your organization's system, the necessary cultural shift, and why viewing your association as an interconnected ecosystem could unlock greater impact and resource efficiency. From seasoned CEOs to those new to systems thinking, this conversation offers valuable insights on transforming association leadership. Tune in to reimagine your organization's future and learn how a systems approach could revolutionize your management style. | |||
| 24 Sep 2024 | Breaking Down the Pillars: Redefining Associations for Direct Impact | 00:33:53 | |
In this episode of Association Transformation, Elisa and Andrew are joined by longtime association expert Matty Rubenstein to challenge the traditional “three pillars” model that has long-defined associations—community, knowledge, and convening. Together, they explore how associations can break free from these silos and create direct, measurable impact in today’s rapidly evolving landscape. From shifting organizational mindsets to exploring innovative solutions, this conversation is a forward-thinking look at the future potential of associations. Tune in for fresh insights and actionable ideas that push beyond the conventional approach! | |||
| 29 Sep 2024 | Navigating Association Excellence: Our VSAE Road Trip | 00:15:50 | |
Andrew and Elisa take you along for a ride through their lively journey to Richmond for the Virginia Society of Association Executives (VSAE) Fall Summit. In this episode, they share insights from their sessions on strategic planning and partnership development, revealing surprising revelations about board practices and the diverse interpretations of partnerships in the association world. With a blend of humor, expertise, and candid observations, our hosts offer a behind-the-scenes look at the conference, from networking adventures to culinary discoveries. Whether you're an association professional or simply curious about the inner workings of these organizations, this episode promises valuable takeaways and entertaining banter that will leave you both informed and amused. | |||
| 06 Oct 2024 | Communicating with Impact in an AI-Driven World | 00:35:29 | |
Elisa and Andrew sit down with renowned reputation management expert Anthony Huey, CEO and Founder of Reputation Management and Communicate Clearly. Learn about the critical importance of verbal communication in the age of AI, the art of building trust, and why being intentional in every interaction - whether face-to-face or virtual - can set you apart in today's fast-paced world. They explore the changing landscape of effective communication, managing crises, and enhancing everyday conversations. Anthony shares insights on how organizations can navigate the evolving digital environment while maintaining authentic connections with members, clients, and colleagues. Tune in now and discover how to strengthen your communication strategy! | |||
| 13 Oct 2024 | Leveraging Social Media to Supercharge Nonprofit Fundraising | 00:35:55 | |
Join us for an energizing conversation with TEDx speaker and social media guru Robin (@robbinmarx) Nathaniel on the latest episode of Association Transformation! Robin shares game-changing insights on leveraging social media for nonprofit fundraising, emphasizing the power of storytelling over constant solicitation. Learn how to create donor avatars, choose the right platforms, and even dip your toes into AI-assisted content creation. Whether you're a social media novice or looking to refine your strategy, this episode offers practical steps to amplify your nonprofit's mission and connect with supporters in meaningful ways. Don't miss Robin's infectious enthusiasm and actionable advice for transforming your social media approach! | |||
| 20 Oct 2024 | International Podcast Day: Worldwide Association Podcast Mashup!! | 01:03:52 | |
It was International Podcast Day on September 30, and association podcasters from around the globe have come together for an epic mashup! Get ready for a fun, insightful, and slightly chaotic episode where top association podcast hosts share their stories, tips, and a few behind-the-scenes bloopers. Whether you're already a podcast enthusiast or thinking about starting a podcast for your association, this episode has everything—from inspiration and tech tips to future trends and hilarious bloopers. Listen in for an engaging chat, unexpected moments, and some expert advice on making your association podcast stand out. | |||
| 27 Oct 2024 | Association Horror Story II: Nightmares in Association Management | 00:35:52 | |
It's that time of year again, when things go bump in the night! Elisa and Andrew once again tell their Halloween horror stories and reflect on the chilling tales of terror that have haunted them since last All Hallows Eve. 👻🎃🧟♂️ | |||
| 03 Nov 2024 | Hacking AI: How Associations Can Tackle Challenges | 00:31:13 | |
On this week’s episode we welcome Gordon Glenister, Founder and CEO of Membership World, to discuss the groundbreaking AI hackathon set for January 2025. Learn how AI is revolutionizing membership engagement, recruitment, and growth, and why practical, hands-on learning is crucial in this rapidly evolving landscape. Gordon shares his vision for an interactive event where association professionals can experiment with AI tools, tackle real-world challenges, and learn from each other. Whether you're an AI novice or an early adopter, this conversation will inspire you to embrace the transformative power of artificial intelligence in your association. Tune in now and join the conversation that's shaping the future of membership organizations! Register for the AI Hackathon at https://membership-world.idloom.events/ADVANCE-AI-a-Membership-World-hackathon | |||
| 10 Nov 2024 | Unlocking the Engagement Loop: Insights from the Association Engagement Index | 00:36:09 | |
Join Andrew and Elisa as they dive deep into the realities of association engagement with Nikki Walker, Global VP at MCI Group, unpacking the revealing insights from the 2024 Association Engagement Index (and some 2022 comparisons). Discover why younger members are less likely to advocate for associations, learn strategies to personalize member experiences and explore the innovative 'engagement loop' that could revolutionize how organizations interact with their communities. Don't miss this essential conversation that challenges traditional approaches and offers practical solutions for associations looking to thrive in an evolving landscape. | |||
| 17 Nov 2024 | Constructive Conflict: Turning Team Tension into Transformation | 00:25:58 | |
In Episode 123 of the Association Transformation podcast, we explore the power of constructive conflict. Of course, not all conflict is created equal: Learn about task-driven, destructive, and process-driven conflicts. Turns out trust just might be the foundation that turns disagreement into innovation. Yes we disagree, yes we argue, but Andrew and Elisa master the trinity of conflict management: self-awareness, emotional discipline, and open communication. We recap our recent workshop, helping participants discover they weren't alone in these challenges - and neither are you! Ready to transform your team's approach to conflict? It's as easy as [episode] 123! | |||
| 24 Nov 2024 | Navigating Consolidation: Serving Members During Industry Shifts | 00:34:26 | |
🎙️ In this compelling episode of Association Transformation, Elisa Pratt hosts this important deep dive solo and takes on one of the most pressing challenges facing trade associations today: industry consolidation. Joined by Rob Paterkiewicz (Selected Independent Funeral Homes) and Leann Shepp (American Bankers Association), the conversation reveals how associations are adapting to dramatic marketplace changes as private equity and corporate acquisitions reshape their membership landscapes. From the banking sector's "bank-a-day" consolidation rate to the funeral home industry's struggle to maintain independent ownership, these association leaders share candid insights about evolving membership models, dues structures, and the creative ways they're supporting members through transitions while staying true to their missions. This frank discussion explores not just the challenges of consolidation, but also the opportunities it presents for associations to reimagine their value proposition and service delivery in an increasingly consolidated world. | |||
| 08 Dec 2024 | Embracing the Gift of Resistance: Navigating Change in Associations | 00:34:17 | |
Get ready for a paradigm shift in change management! Join Andrew, Elisa, and special guest Michael Randel as they unpack the surprising gift of resistance and its crucial role in organizational transformation. Discover how embracing resistance can lead to more effective leadership, stronger stakeholder engagement, and ultimately, more successful change initiatives in this must-listen episode of Association Transformation. | |||
| 02 Dec 2024 | The G in ESG - Governance as Leadership: Reflections from Manila | 00:29:28 | |
After returning from a transformative week in Manila, concluding the inaugural Certificate in Association Governance program, hosts Elisa and Andrew reflect on the universal challenges and opportunities in nonprofit governance. Fresh from their experiences teaching association professionals in the Philippines, they explore why mastering governance is the crucial first step in tackling broader ESG initiatives. They share insights from their international cohort of learners and discuss plans to expand the certification program globally in 2025. This engaging conversation demonstrates how effective governance transcends borders and serves as the foundation for organizational leadership, while providing a glimpse into the future of association management education. | |||
| 15 Dec 2024 | Goodbye 2024! | 00:28:31 | |
Join us for Association Transformation’s year-end review as we reflect on the challenges and victories across the association sector in 2024. From managing hybrid work realities to governance as leadership, we explore what made the previous 12 months both exhausting and enlightening. Looking ahead to 2025, we discuss key focus areas, including trust and expertise in membership organizations, systems thinking for holistic member experiences, governance as leadership development, and managing expectations in an increasingly demanding environment. | |||
| 07 Jan 2025 | Reframing the Imposter Phenomenon in Association Leadership | 00:37:21 | |
On this episode of Association Transformation, hosts Elisa Pratt (CEO, Brewer Pratt Solutions) and Andrew Chamberlain (Managing Director, Elevated) welcome Dr. Marc Reid, author of "You Are Not a Fraud," to reframe imposter syndrome as "imposter phenomenon" - a natural response to growth rather than a psychological ailment. Particularly relevant for association executives leading industries outside their expertise, this conversation explores transforming self-doubt from paralyzing to motivating. Dr. Reid shares practical tools like the "CV of Failures" exercise while discussing why 20% of professionals keep these feelings hidden. Whether you're a board member, staff leader, or consultant, dive into fresh perspectives on authentic leadership with three engaging international voices in association management. | |||
| 20 Jan 2025 | The Velvet Chainsaw Approach: Breaking Through Artificial Harmony | 00:29:25 | |
When does diplomatic leadership cross the line into artificial harmony? In this compelling episode, Andrew and Elisa explore the delicate balance between candor and courtesy in association leadership. From board-executive relationships to organizational transformation, they unpack why honest conversations have become increasingly difficult and how to break through the culture of artificial agreement. Drawing from their extensive experience, they offer insights on leading with integrity while navigating complex organizational politics. Essential listening for association executives and board members who want to foster authentic, mission-driven leadership conversations. | |||
| 26 Jan 2025 | Finding and Keeping Top Association Talent | 00:35:14 | |
Elisa welcomes Membership Bespoke co-founders Dennis Howes and Daniel Goddard for the 130th episode Association Transformation. Dive into the critical world of talent acquisition for membership organizations. From transforming hiring timelines to navigating post-pandemic workplace expectations, discover how modern recruitment practices are evolving to meet the unique needs of associations. Whether you're an association leader planning your next hire or a professional eyeing a career in the membership sector, this episode offers invaluable insights on finding and retaining the right talent to drive your mission forward. | |||
| 02 Feb 2025 | Beyond COP29: An Approachable Climate Solutions Conversation | 00:27:02 | |
In this engaging episode, Elisa is joined by guest co-host Kevin Couling, who returns to the pod to give us his insider's perspective on climate action and what it means for associations. He breaks down the recent COP29 climate conference, highlighting practical ways associations can take meaningful action regardless of global politics. Kevin offers valuable insights on how organizations can approach climate change as a business risk rather than a political issue and shares actionable steps for association leaders who want to become more climate-literate. Whether your members are ahead of or behind on climate initiatives, this episode provides clear guidance on how associations can create safe spaces for collaboration and drive positive change. Don't miss this accessible conversation that demystifies climate action for association professionals. | |||
| 09 Feb 2025 | Advance AI | 00:21:38 | |
This week we welcome back Gordon Glenister, CEO of Membership World, reflecting on the outcomes of their recent AI Hackathon. AI is rapidly evolving, as is its potential for how we maximise its use in association management, and whilst the opportunities are seemingly limitless, there are definitely many lessons to learn from the immersive experience of the Hackathon, including the comparative performance of the various tools, their varying levels of maturity, the increasing significance of high-quality prompting, and the benefits of standardising the use of AI within teams. As you explore AI tools, listen to our latest episode and join us as we seek to advance AI in associations. | |||
| 17 Feb 2025 | Data, Trust and Transformation: Making Research Matter in 2025 | 00:36:02 | |
Join Andrew and Elisa as they explore how associations can harness the power of industry research to drive member value and organizational growth. Analyzing the latest industry reports, they highlight opportunities for associations to differentiate themselves through quality data analytics. The conversation provides practical insights on investing in market research, understanding member needs, and building sustainable revenue streams through thought leadership. Whether you're considering a new research initiative or looking to enhance your existing data strategy, this episode offers valuable perspectives on making research a cornerstone of your association's value proposition in 2025. Here are links to the two specific reports we reference: | |||
| 26 Feb 2025 | A Robert's Rules Nightmare and the Confidentiality Conundrum | 00:30:48 | |
In this candid conversation sparked by a governance-related nightmare, Elisa and Andrew dive into the challenges of board confidentiality and organizational culture. From unpacking the true meaning of the Chatham House rule to exploring why board members might "play nice" in meetings but undermine decisions behind the scenes, this episode offers crucial insights for association leaders. Join them as they discuss the delicate balance between transparency and confidentiality, the importance of creating space for constructive conflict, and how these dynamics impact strategic planning. They also tease their upcoming IMPACT leadership symposium, designed to help association executives and board chairs tackle these complex cultural challenges. Whether you're a board member, executive director, or association professional, this honest discussion about governance culture will resonate with your experiences and offer fresh perspectives on building trust in leadership. | |||
| 02 Mar 2025 | Beyond Age Labels: Creating Authentic Member Communities That Transcend Generational Divides | 00:36:42 | |
Just released! In Episode 135 of Association Transformation, hosts Elisa Pratt and Andrew Chamberlain sit down with Carter Lyons from LeadingAge Virginia for a refreshingly honest conversation about what we're getting wrong in member engagement. More than "40 under 40" lists and special young professional groups, Carter challenges us to see members as individuals first, not by any one demographic they fall into. Drawing from her experience in aging services, she offers a compelling perspective: "There's no magic when you turn 41 that suddenly means you know everything." The trio explores how authentic connections create stronger communities and why passionate members become your best recruitment ambassadors without even trying. This episode will transform how you think about building truly inclusive member experiences by helping the people involved move forward, no matter their career phase, or years of experience. | |||
| 09 Mar 2025 | Beyond the AI Hype | 00:33:51 | |
Stop hiding your AI usage "under the desk" and learn practical implementation strategies that won't sacrifice authentic member connections. Andrew and Elisa are joined by Your Nerdy Best Friend, Beth Z. who shares how to identify your existing AI power users, organize an effective "AI Day" for your team, and navigate the flood of new tools without getting overwhelmed. Whether you're struggling with AI policies or wondering which chatbot features actually deliver value, this Association Transformation conversation cuts through the noise with actionable insights for association professionals. A must-listen for leaders who want to embrace innovation while keeping their members—and mission—at the center of everything they do. | |||
| 18 Mar 2025 | Leadership Without the @%$&# - Creating a Humble & Self-Aware Culture | 00:34:45 | |
What does effective, humble and self-aware leadership look like? Join hosts Elisa Pratt and Andrew Chamberlain as they welcome Ellen Daniels, CEO of the British Compressed Gases Association and 2025 WiTA Powerlist honoree. Ellen, who became CEO at just 29, shares candid insights on creating a leadership culture built on humility and self-awareness. From making confident decisions under pressure to fostering open feedback, she discusses how authentic leadership transforms organizations. Whether you're navigating difficult personalities, growing your team, or seeking to develop your own leadership style, Ellen offers practical wisdom on balancing confidence with humility. Discover how modern association leadership has evolved and what truly matters when leading today's complex organizations. | |||
| 29 Mar 2025 | Their Secret Sauce: UST's Association Education Revolution | 00:31:51 | |
In this revolutionary episode, host Elisa Pratt uncovers how Nicole Crabtree orchestrates UST's impressive educational ecosystem. Nicole reveals the project management magic behind delivering 200 free events annually, explaining how Asana automation eliminates decision fatigue and maintains consistency. Listeners will learn why panel discussions featuring association professionals create the most engagement, how strategic interaction is "baked in" to virtual formats, and why Wednesday at 1pm yields the highest attendance. The conversation takes an unexpected turn when Nicole shares her personal liberation story of rehoming the family ducks—a perfect metaphor for knowing when to scale back and say "no" to preserve quality in both professional and personal life. | |||
| 06 Apr 2025 | Leadership in the Hot Seat: Imposter Stories from a Chief Exec | 00:30:50 | |
What happens when the person at the head of the table doesn’t feel like they belong there? In this episode of Association Transformation, we welcome back Simon Forrester, Chief Executive of the Cast Metals Federation, for a candid conversation about imposter syndrome at the highest levels of leadership. From “faking it” in boardrooms to building confidence through curiosity, Simon shares real stories, lessons learned, and why vulnerability might just be a leader’s greatest strength. Whether you're an association exec, a board member, or just someone who's ever questioned, “Am I good enough for this?”, this episode is for you. | |||
| 12 Jul 2020 | Leveraging purposeful abandonment | 00:37:34 | |
We’ve all heard the quote “never let a good crisis go to waste.” Has the current crisis provided your association an opportunity to sunset an expensive, out of date, or burdensome product, program, or service? Have you been able to leverage these challenging circumstances to discontinue that pet project or stale committee? What have you been able to stop doing thanks to recent disruptions? Together with two seasoned CEOs, we explore what the COVID-19 pandemic has meant for associations’ business development. | |||
| 27 Jul 2020 | Sponsorship and exhibition: the missing piece of the virtual events puzzle | 00:38:43 | |
Given the disruption to global travel and consequently to the convention, conference and business meeting experience, we want to better understand the impact of these events on the sponsors and vendors. From their perspectives, what has been the shift in focus and the impact on their ability to get in front of and serve their clients in the non-profit space. | |||
| 10 Aug 2020 | Who is your member of 2030? | 00:32:36 | |
For the first time in modern history, we have five generations working together but Baby Boomers are leaving, focusing on their retirement, taking years of experience with them. Generation X are replacing them, moving up the hierarchy but the majority of the workforce are Millennials or Generation Y, and by 2025 75% of the workforce will be Millennial. By 2030, just 10 years from now, Generation Z will start to occupy senior leadership roles and indeed, Generation Alpha will be leaving school and starting their careers! So, who is your member in 2030? What is your recruitment and retention strategy? What is your value proposition? What is your business model? We spend some time exploring these questions with one of the UK sector’s most entrepreneurial CEOs, Sarah Poulter. | |||
| 07 Sep 2020 | Leveraging COVID to Fast Track Innovation | 00:31:35 | |
In contrast to purposeful abandonment, how can association leaders use COVID to trigger, fast forward, or fast track innovation and initiatives. What are those things you wanted to do anyway or that were in progress or stalled and how did the impact of COVID help or allow associations to finally act and act quickly. Is COVID that opportunity to prototype, to beta, to experiment and to jump off that cliff? What do you need in order to get that green light – the board? Survey data? Financial impetus? Member call to action/member demand. Is it simply the fear of COVID and searching for new revenue streams that gets you there? What are people pulling the trigger on and how is it working out? | |||
| 21 Sep 2020 | Nonprofit Networking in the New Normal | 00:38:00 | |
Remember that connecting is universal. Connecting is a human necessity even in a time of pandemic. It spans industries, age groups, levels of career, and its need is even greater in a post-COVID world especially with in-person meetings on hold. So what are associations to do to serve their members and deliver the expected networking value? Networking is no longer a reception at the hotel bar during convention. But let's talk about more than just online communities. Consider member-driven networking engagement beyond just virtual happy hours, alternatives like mentoring programs, reverse mentoring programs, leadership development programs. Let’s discuss the changing needs of members as it relates to networking and maybe this is also a technology conversation. But we can’t ignore online community platforms. What is working in the new normal and how can we help nonprofits navigate it through case studies and best practices. What does it look like now and how do you keep the humanity in it? How do you put the human connection first in digital/virtual networking? | |||
| 24 Aug 2020 | Engaging the senses: the case for investing in immersive experiences | 00:40:52 | |
As non-profits continue to cancel in-person meetings, virtual events are now a mainstay in the association space. Following the largest virtual conference yet (14K registrants, with nearly 8K attendees spending more than 10 hours on the platform over the course of 3 days), we discuss key takeaways, lessons learned, and “unmute” our very own event and digital production guru Andy Carrol, Creative Director at AM&C Media. Together we debate the potential of virtual experiences, dependence on engaging content, and the desperate need for quality production. Your virtual events don’t have to be apologetic replacements for the live experience. Not to miss, this timely and pertinent exchange will help you frame expectations and take your digital conference experience to the next level. | |||
| 05 Oct 2020 | The Power of Partnerships | 00:40:52 | |
Given the engagement challenges and revenue disruptions brought by the pandemic, everyone is looking to do more with less. Does today’s environment make partnerships even more appealing? Whether partnerships, coalitions, or collaborations, what are the pros and cons of these cross-organization relationships? What does each side bring to the table and expect in return? Are there economies of scale and opportunities to share costs? How do you balance egos and measure impact? We get straight to the point with a master of powerful partnerships and CEO of the pet industry’s government affairs and advocacy arm, Mike Bober. | |||
| 26 Oct 2020 | The New Breed of CEO | 00:39:31 | |
We all know starting a new position, no matter what it is, comes with its challenges. Becoming a c-suite executive for the first time is no different. Today, Andrew and Elisa chat to two first-time chief executives - Molly Georgakis, Executive Director at the Association of Professors of Gynecology and Obstetrics and Mike Stark, Chief Executive at the Association of the Wall and Ceiling Industry - about what it has been like to lead an association for the first time, especially in these turbulent times. We chat about the greatest challenges that they have faced so far and what impact COVID has had on them and their organisations. We also talk about the opportunities and silver linings that come with the job; and we project forward through their aspirations for 2021. | |||
| 02 Nov 2020 | Lifting the Lid on Governance | 00:34:13 | |
Association governance is an integral part of running a successful organisation can often be perceived as a burden and is therefore overlooked as an opportunity. In today's episode Andrew and Elisa aim to start lifting the lid on governance and get people thinking of it in a much more positive and strategic light. | |||