Association Hub Podcast (Angela Shelton & Olena Lima)

In this episode of the Association Hub Podcast, Angela Shelton sits down with Nikki Walker, Global VP for Associations & Communities at MCI Group, to dive into the 2024 Association Engagement Index.

This episode dives into how associations can foster deeper connections with their members by moving beyond passive engagement and embracing innovative strategies like the Engagement Loop. Nikki shares actionable tips on personalisation, agile engagement, and multichannel outreach that can transform your association’s approach to strengthen member relationships. Whether you’re aiming to boost participation or drive co-creation, this episode is filled with valuable insights you won’t want to miss!

Connect with Nikki Walker here: https://www.linkedin.com/in/nikki-walker-34b8179/

Download the Association Engagement Index (2024) Report here: https://www.mci-associationengagement.com/register

Imagine having an AI powerhouse transforming your association. In this episode, I sit down with AI expert Dawid Naude from Pathfindr to explore how AI is revolutionising organisational efficiency. We’ll dive into real-life case studies on CPD transformations, member onboarding, and more, showcasing how AI is streamlining operations and boosting productivity. If you’re ready to see how AI can drive efficiency in your association, this episode is for you.

Find out more about Pathfindr.ai: https://www.pathfindr.ai

Connect with Dawid Naude here: https://www.linkedin.com/in/dawidnaude/

In this episode, join Angela Shelton for a deep dive with Donna South, a seasoned expert in the association world.

Discover how Donna's journey into association professionalism unfolded by chance, offering a wealth of relatable stories, tips on leadership, and insights into the importance of adopting a growth mindset.

Ideal for both experienced professionals and those new to the field, Donna's story provides plenty of inspiration and pragmatic tips for navigating and excelling within the ever-evolving association sector.

 🔗 Connect with Donna: https://www.linkedin.com/in/donnasouth/

Join us in this episode with Belinda Moore as we explore the 'Evolution of Association Membership Models.' We'll dive into the shift from traditional structures to modern, AI-driven strategies, highlighting the trends that are shaping how associations connect with members. Tune in for insightful perspectives and actionable tips on adapting to this dynamic landscape in the association space.  

🌐 Learn more about SMS: https://smsonline.net.au/

🔗 Connect with Belinda: www.linkedin.com/in/belindaamoore

In this episode, join us for an inspiring conversation with Laura Bos, as we delve into 'Board Leadership with a Purpose'. She is the General Manager of Strata Community Association (QLD) and a Board Member of Small Steps for Hannah.

"If you are passionate about it, you will make it happen." Laura Bos Discover how a deep-seated passion for leadership can beautifully dovetail with the art of giving back. Ever wondered how to balance a demanding board role alongside your day job? Laura lights the way with her own vibrant story, proving that it’s possible to lead at work and still make time for community impact. Come for the insights, stay for the laughter and stories that will surely uplift you. Tune in and be inspired!

Connect with Laura here: https://www.linkedin.com/in/laurabos1/

Find out more about Strate Community Association (QLD): https://www.qld.strata.community/

Find out more about Small Steps for Hannah: https://www.smallsteps4hannah.com.au/

Creating meaningful connections and delivering relevant content is the essence of effective marketing. For associations and membership organisations, this means understanding the evolving needs of potential and current members and creating personalised messaging that truly resonates with them. In this episode, we discover the power of personalisation and chat with Chris Grice, Chief Operating Officer of National Seniors Australia about his experience of embracing content marketing and personalisation.

And if you would like to experience how marketing automation works, go to nationalseniors.com.au, try to use their tools or subscriber to their content.

In this episode of the Association Hub Podcast, hosts Angela and Olena dive deep into the world of online communities and their importance in building stronger membership. Joined by special guest Venessa Paech, Australia's leading online communities specialist and Director at Australian Community Managers, they explore the latest trends and strategies for creating engaging and vibrant online communities. From the importance of a strategic mindset to the role of community managers, the episode provides valuable insights for association leaders looking to embrace new tools and approaches. Discover the inspiring story behind Australian Community Managers, an organisation dedicated to uniting community managers and driving the success of online communities in Australia. Get ready to unlock the secrets to building stronger membership communities and fostering meaningful connections in the digital age.

To access tools, training and resources offered by Australian Community Managers, visit their website at https://www.australiancommunitymanagers.com.au/.

If you've worked in the association industry for a while, the chances that you haven’t heard of Wes Lambert are pretty slim. But if you do need an introduction, let’s just say he’s been cooking up some serious change in Australia’s restaurant and café sector.

In just 10 months, Wes and his team at the Australian Restaurant and Café Association (ARCA) have managed to shake up the industry, securing policy wins that others have spent decades trying to achieve. So, what’s his secret ingredient?

In this episode, Olena Lima sits down with Wes to reveal his recipe for success in association advocacy—one that’s packed with focus, bold strategies, and ​

and relentless determination.

Tune in now to listen:

🔹 How Wes went from investment banking, to restaurant management and to leading one of the country’s newest (and fastest-growing) associations

🔹 The key ingredients to getting members engaged and growing an association from scratch

🔹 How ARCA is driving real policy change, from migration reform to taxation policies

🔹 Why laser-focused advocacy can deliver wins for an industry that employs half a million Australians.

And if you’ve ever wondered how one person can juggle high-stakes advocacy, multiple board roles, four kids, and still get eight hours of sleep every night—Wes has the answer.

🎧 Tune in now to hear how ARCA is delivering real results for hospitality businesses across Australia.

Branding isn’t just about a fresh logo—it’s about identity, strategy, and connection. And Occupational Therapy Australia (OTA) has embraced this philosophy in its bold new rebrand.

In this episode, Olena Lima chats with Samantha Hunter, CEO of OTA, to dive into the why, how, and what’s next of their recent transformation. From crafting a brand that truly reflects OTA’s values and vision, to engaging members and ensuring a smooth transition, Sam shares valuable insights for any association considering a rebrand.

🔹 The journey behind OTA’s rebranding and why it was time for a change

🔹 The strategic thinking behind the new identity, tagline, and colour palette

🔹 How member engagement and an independent marketing consultant made all the difference

🔹 Lessons learned from the process—including the importance of patience and storytelling

🔹 What’s next for OTA, including their national conference and strategic growth plans

And if you’re thinking about a rebrand, Sam’s advice is clear: buckle in—it’s a wild ride!

To check out the OTA's new brand, go to https://otaus.com.au/news/stronger-together-the-new-face-of-ota

In this week's episode of the Association Hub Podcast, we delve into the Australian Marketing Institute's innovative solution to one of the most pressing challenges facing professionals today: navigating the overwhelming information landscape to achieve career success.

The AMI Marketers’ Competency Framework stands as a real-life case study on how associations can provide actionable pathways for career development. This comprehensive framework serves as a guiding blueprint for marketers at any career stage and organisations of any size, enabling them to identify skill gaps and access targeted training.

Through an engaging discussion with Bronwyn Powell, CEO of the Australian Marketing Institute, we uncover the back story, execution, and profound impact of this framework not only on marketers across Australia but also on AMI's approach to planning their service delivery. Learn how this tool fosters a culture of continuous learning and adaptation, ensuring marketers remain at the forefront of industry trends and best practices.

If you would like to learn more about the framework and see the real-life example, please visit the AMI website at https://ami.org.au/training/marketers-competency-framework/ or connect with Bronwyn https://www.linkedin.com/in/bronwynpowell/.

Join us for an engaging discussion with Jonathan Jones from IPWEA, as we delve into 'Elevating Your Association Through Innovative Educational Programmes.' Explore the intersection of creativity and strategic planning in crafting educational initiatives that not only reinvigorate the joy of learning but also significantly enhance the value proposition of your association. Don't miss this stimulating dialogue packed with actionable insights.

Connect with Jonathan on Linkedin: https://www.linkedin.com/in/jonathan-jones-a830214

Financial sustainability isn’t always the most glamorous topic—but it’s one of the most critical for any association’s success. In this episode, Olena Lima sits down with Tim Boyle, CEO of ARCS Australia, to explore how he rebuilt the association’s business model from the ground up.

 

Taking over in the shadow of the pandemic, with funding streams drying up and outdated revenue models, Tim faced some tough calls. But through bold decisions, strategic shifts, and an agile mindset, ARCS Australia is now thriving.

 

🔹 How Tim turned around the association’s financial sustainability

🔹 The role of partnerships in creating year-round engagement (and new revenue streams)

🔹 How ARCS Australia shifted to a new membership model to smooth out cash flow

🔹 The balance between monetisation and delivering real member value

🔹 Why fail-fast thinking is key to adapting in today’s association landscape

 

Tim also shares insights on future-proofing associations, evolving membership models for the next generation, and why the biggest challenge is shifting from 'nice to have' to 'must-have' membership value.

Are you confident that your association is maximising its strategic potential? Delve into the critical topic of strategy execution with Rosie Yeo, a strategist, on this episode of the Association Hub Podcast. Host Angela Shelton and Rosie explore why many associations stumble when bringing their visionary plans to life. They provide practical advice on how to ignite progress and stay true to your long-term objectives. Learn how your association, regardless of size, can benefit from a proactive approach to strategy and execution in our rapidly changing environment. Tune in for a thought-provoking discussion that will empower you to transform strategic challenges into opportunities for growth. Don’t miss out—this episode is a must-listen for every association professional aiming to thrive.

Connect with Rosie: https://www.linkedin.com/in/rosieyeo/

Find out more here: www.rosieyeo.com.au

Handy Resources: www.rosieyeo.com.au/resources, www.goforbold.com.au

Join us in an insightful conversation with Julian Moore, Australia's leading sponsorship and partnership manager and an unabashed AI geek. In this episode, we'll explore how AI is transforming partnerships and what to expect in the coming year across the APAC region. Julian's unique perspective combines technology enthusiasm with deep industry expertise, providing Association Professionals with actionable insights. Tune in to uncover AI's latest trends, challenges, and opportunities, and learn how to leverage them to succeed in your partnerships.

Connect with Julian: https://www.linkedin.com/in/juliansmoore/

If you'd like to reach out to Julian directly he can be contacted at julian@smsonline.net.au.

In this episode of the Association Hub Podcast, wehear from Leanne Boase, CEO of the Australian College of Nurse Practitioners (ACNP), to unpack their journey to winning Small Association of the Year 2024.

Leading a small association comes with unique challenges—limited resources, advocacy hurdles, and keeping members engaged—but ACNP has navigated them masterfully. Leanne shares the strategies, turning points, and lessons that helped ACNP stand out and earn this prestigious recognition.

We discuss:

✔️ What made ACNP a standout association
✔️ Overcoming challenges with growth, engagement, and advocacy
✔️ The key strategies that led to their success
✔️ Advice for small association leaders looking to make a big impact.

This episode is packed with actionable insights for anyassociation leader, whether you're looking to grow, innovate, or position yourself for future success.

Connect with Leanne: www.linkedin.com/in/leanne-boase-82367b41/

Learn more about ACNP: www.acnp.org.au

Many of us never imagined a career in associations while growing up. Yet, some find their calling and passion in this diverse and dynamic field.

Meet Joanne Phillips, a dedicated association executive who has navigated her career through vastly different industries — from healthcare and retail to law and education. In this episode, Joanne shares her unique journey, discussing the essential skills and experiences that have shaped her successful career.

We'll also dive into the importance of the Certified Association Executive (CAE) certification and what it takes to excel in association management.

Whether you're just starting out or are a seasoned association pro, this episode offers insightful perspectives on building a rewarding career in the association sector.

If you're looking for a leader in the association sector who has tackled it all—rebranding, skyrocketing membership, launching a Registered Training Organisation (RTO), and spearheading advocacy—you won’t find anyone better than Michelle Blicavs.

In this episode of the Association Hub Podcast, Olena chats with Michelle, CEO of Surveyors Australia, about her dynamic journey in transforming a long-standing association into a thriving, forward-thinking organisation. From an ambitious rebrand to hands-on member engagement and securing a seat at the advocacy table in Canberra, Michelle shares her recipe for success. Hear how she grew the association's membership by personally visiting hundreds of organisations across Australia and how that boots-on-the-ground approach led to remarkable growth.

Michelle also opens up about the bold decision to start a Registered Training Organisation (RTO) to address Australia’s surveyor skill shortages, despite many peers in the sector advising against it. Plus, learn how she navigated the often daunting world of advocacy, proving that even small associations can have a big voice.

This episode is packed with real-world insights, actionable advice, and stories that showcase the power of passion and perseverance in the association sector.

In this episode of the Association Hub Podcast, we're joined by John Chatterton, Chief Experience Officer of the Australian Computer Society. John shares how ACS has combined six key departments—Member Insights, Innovation and Product Development, Marketing, Events, Partnerships, and Member Services—with the sole goal of delivering exceptional member experience. Learn how they use data insights, personalisation, and technology to create a seamless and engaging journey for their members. Tune in to discover practical strategies that can transform your association.

In this episode, Angela Shelton talks with Sam Osborne, the Education Coordinator at the Strata Community Association of Victoria, speaker, and Demartini Method facilitator.

They discuss the impact of Imposter Syndrome in the association community, inspired by Sam's article in the Associations Evolve Journal.

The conversation covers how aligning true values with actions can help combat feelings of being an impostor. Sam offers insights on the causes of misalignment, its effects, and steps for realigning with personal values.

Leaders and professionals will find practical advice for fostering authenticity and overcoming Imposter Syndrome.

Connect with Sam Osborne

Learn more about Strata Community Association (VIC)

Download your copy of the Associations-Evolve Journal

In this episode of the Association Hub podcast, hosts Angela Shelton and Olena Lima delve into the fascinating world of branding in the Association sector. They discuss the importance of clear mission statements, strong brand identities, and brand culture. The episode features an exclusive interview with Billie Cox, General Manager - Business Development at AUSactive (formerly Fitness Australia), who shares valuable insights and lessons learned from their recent rebranding journey.

To visit AUSactive website, go to https://ausactive.org.au/

Watch AUSactive's 'reactivation' video: https://youtu.be/wko93JCYwKk.

Be more than just a listener - join the conversation. If you'd like to request a topic for our future episode, nominate yourself as a guest speaker or leave your feedback, go to https://www.associationhubpodcast.com/#Contribute.

Microlearning has rapidly gained popularity in recent years. And associations, recognising its potential, are increasingly integrating it into their strategies to promote lifelong learning, increase member engagement and generate additional revenue.

In this episode, Tony Maguire, Regional Director ANZ at D2L, explores the nuances of microlearning and its role in optimising member experiences. During this episode, Angela is chatting with Tony about the importance of collaboration, co-design, and co-creation, emphasising that these elements are instrumental in curating rich, meaningful member interactions. You'll hear about the importance of an iterative approach, smart automation, agile content creation, and insights driven by data analytics.

For associations navigating the modern learning ecosystem, this episode offers invaluable insights and actionable strategies.

If you would like to learn more about D2L, please visit their website at www.d2l.com.

In this episode, join hosts Angela Shelton and Olena Lima in a thought-provoking discussion with Belinda Moore to explore the upcoming trends and predictions that are shaping the Association Sector in 2024. This conversation delves into the latest developments and technological advancements that are pivotal for association professionals. As we navigate these evolving dynamics, our guests offer a glimpse into the future, highlighting key areas to watch out for. This episode is an essential listen for anyone looking to stay ahead in the ever changing world of associations.

For a deeper exploration of these trends, don't miss the latest issue of the Associations Evolve journal, which provides an in-depth analysis of these critical topics.

🔗 Connect with Belinda: www.linkedin.com/in/belindaamoore

🔗 Connect with Angela: ⁠www.linkedin.com/in/angelamshelton

🔗 Connect with Olena: ⁠⁠www.linkedin.com/in/olenalima

📖 Read the Associations Evolve Journal here: www.answers.net.au

Start the year with a deep dive into the Associations Evolve Journal, a publication by Answers for Associations that explores the trends shaping the association world in 2025. Join hosts Angela Shelton and Olena Lima, alongside special guest Belinda Moore, as they unpack key insights from the journal. This conversation highlights the power of sharing stories, the importance of these trends as a guiding framework for associations, and how leaders can use this resource to navigate the year ahead. 📖 Download and read your copy of the Associations Evolve Journal at www.associationsevolve.com

What idea of trends are you most excited about exploring this year? We’d love to hear from you!

Connect with Belinda Moore: www.linkedin.com/in/belindaamoore Connect with Angela Shelton: www.linkedin.com/in/angelamshelton Connect with Olena Lima: www.linkedin.com/in/olenalima

In this episode of the Association Hub Podcast, hosts Angela Shelton and Olena Lima dive into a captivating conversation with Belinda Naville, Chief Operating Officer of the Australian Property Institute. They explore the key principles and strategies for building and leading high-performing teams, focusing on the importance of effective communication, customer-focused business structures, and transformational leadership.

Belinda shares her insights on the role of communication in fostering a collaborative and accountable environment within organisations. She emphasises the significance of clear roles and responsibilities, open communication, active listening, and constructive feedback in creating a strong team dynamic.

Imagine if your day job as an association professional involved swapping the boardroom for the open road, creating content about exciting tourist destinations and catching amazing sunsets after your meeting with clients.

Welcome to a very special episode of the Association Hub podcast, where we peel back the curtains on a professional life that sounds more like a permanent vacation. Today, we're diving into the extraordinary world of caravanning in Queensland, where the blend of association management and breathtaking travel destinations is just another day at the office.

Our guest, Michelle Weston, CEO of the Caravan Parks Association of Queensland, shares with us how Caravanning Queensland supports caravan enthusiasts and works to enhance the caravanning experience across the state. This episode promises a peek into how shifting focus towards end-consumer marketing, embracing the beauty of Australia's landscapes, and infusing a bit of humour and sunshine into your work can not only elevate your association's appeal but lead to exceptional member engagement.

Tune in for an enlightening chat that might just inspire you to pack your bags, grab your laptop, and hit the road on your quest for the next big idea in association leadership and marketing.

To explore what Caravanning Queensland is all about, visit their website at https://www.caravanqld.com.au/.

In this episode of the Association Hub Podcast, Olena chats with Rob Di Leva, Chief Operating Officer at Speech Pathology Australia, to explore the positives and challenges of exponential growth within associations.

Over the past decade, Speech Pathology Australia has doubled its membership, and Rob takes us behind the scenes to discuss the necessary changes driven by the recent remarkable expansion. He'll cover everything from adapting to external factors like the NDIS and increasing public awareness to enhancing internal strategies in advocacy, professional development, and strategic marketing.

While growth is often celebrated, it also brings its fair share of challenges. Rob opens up about the operational pressures that come with rapid scaling, how to manage resources effectively, and the pivotal role technology plays in supporting organisational change.

He also shares his experience balancing forward-thinking leadership with the practicalities of day-to-day management, offering advice on when to take bold steps and when to focus on preparation and risk management.

Rob also emphasises the importance of remaining true to your organisation’s core purpose, even when opportunities for expansion arise.

This episode is packed with actionable advice and thoughtful perspectives for association leaders at any stage of their growth journey. Don’t miss out – listen in, subscribe, and share it with your colleagues!

In this episode, Olena sits down with Stuart Lamont, CEO of the Caravan Industry Association of Australia, to uncover the secrets behind building powerful advocacy and consumer campaigns that drive value for the entire industry. Whether it's holding direct conversations with Prime Minister Anthony Albanese and Treasurer Jim Chalmers, garnering personal support for his campaign from Scott Morrison, or inviting John Howard to speak at his conferences, Stuart seems unstoppable.

His approach reflects a unique mindset: “The answer is always ‘yes’ until it’s ‘no’.” This relentless optimism fuels initiatives like the wildly successful “Road to a Million” campaign on Channel 7, incentivising Australians to explore the outdoors.

Stuart’s approach is refreshingly straightforward: “Give policymakers a reason to fund you. Don’t chase money; chase solutions that make an impact.”

From actionable advice on building authentic relationships with the government to unique member-value strategies, Stuart offers a practical roadmap for association leaders eager to elevate their influence.

This episode is packed with inspiration for those looking to amplify their advocacy, provide real member value, and make a lasting impact on their industry at a national scale.

And if you'd like to hear from Michelle Weston, CEO of the Caravan Parks Association of Queensland on how state associations put consumer-centric strategy into life, listen to our episode #29.

In this episode of the Association Hub Podcast, Olena sits down with Elaine Abery, Founder of Unraveling Red Tape, to explore how smaller associations can build effective advocacy strategies.

Drawing from her extensive background in government relations, Elaine shares a practical framework designed to help associations set realistic goals, tailor their messages, and establish meaningful relationships with key stakeholders.

With real-world examples and actionable advice, Elaine demonstrates that impactful advocacy doesn’t require a huge budget—just a smart approach. Tune in for strategies, inspiration, and a fresh perspective on advocacy that can make a difference for your association, its members and your industry as a whole.

If you would like to reach out to Elaine and inquire about her services, visit her website https://www.unravellingredtape.com.au/, or reach out to her directly on her LinkedIn https://www.linkedin.com/in/elaineabery/.

 

In this episode of the Association Hub Podcast, Olena is joined by Luke Achterstraat, CEO of the Council of Small Business Organisations Australia (COSBOA), to explore the vital role of collaboration in strengthening the voice of small businesses across Australia. COSBOA represents a diverse range of industries, from hairdressing and retail to licensed post offices and hospitality, serving as the united voice for millions of small business owners who form the backbone of the Australian economy.

 

Luke explains how COSBOA supports its members—associations of small businesses—by addressing critical issues like tax reforms, industrial relations, and red tape reduction, while also rolling out programs like CyberWardens to enhance cyber resilience for small business owners.

 

With a federal election on the horizon, Luke generously shares actionable insights into building strong relationships with policymakers, creating data-driven campaigns, and leveraging a collective voice to achieve meaningful outcomes.

 

If you would like to become part of the collaborative, visit COSBOA website at https://www.cosboa.org.au/ or reach out to Luke directly through his LinkedIn.

In this episode of the Association Hub Podcast, we look into the critical and often overlooked topic of cybersecurity. As technology continues to evolve, associations, like all businesses, face increasing threats that could jeopardise their operations and the sensitive data they hold.

With special guest Andrew Lawrence from de.iterate, we discuss the most common misconceptions around cybersecurity and explore essential strategies that associations can implement to stay secure. Andrew shares practical insights on fostering a security-first culture, password management, the role of cybersecurity insurance, and much more.

 

Episode Highlights:

• Cybersecurity Misconceptions
• Common Cybersecurity Mistakes
• Data Protection Best Practices
• Cybersecurity Insurance
• Practical Tools for Associations

 Andrew also shared some hands-on tool and checklists you can use for your association's cybersecurity. Find them here: https://deiterate.com/data-privacy-cyber-security-for-associations/

Listen in and arm yourself with the knowledge to keep your organisation and your data safe - this episode is packed with expert advice on staying ahead of potential cyber threats!

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Hey there, amazing listener! Thank you for being part of the Association Hub Podcast family.

We want to hear your story about how our podcast fits into your life and what makes it special for you. 

Could you spare a few minutes to share your thoughts with us? Your insights will help shape future episodes, ensuring they bring more joy to your listening experience.

Thanks for being awesome and taking the time to help us grow! ⁠⁠⁠⁠Take the survey here!

Join us for this episode of the Association Hub Podcast as we explore the inspiring work of The Diversity Agenda with Programme Director, Charlotte Downes. Discover how this award-winning initiative, founded by the Association of Consulting and Engineering, Engineering New Zealand, and the New Zealand Institute of Architects, is transforming the architecture and engineering industries.

Charlotte takes us through The Diversity Agenda's journey, highlighting their mission to create diverse, equitable, and inclusive workplaces through empowerment, awareness, and action. Learn about their unique approach to driving change, including the establishment of the Diversity Agenda Accord, where nearly 60 industry leaders commit to measurable success in diversity, equity, and inclusion (DEI).

In this episode, Charlotte emphasises the crucial role of data, the importance of setting clear targets, and how success measures are used to track meaningful progress. She shares the achievements made through the collective power of industry collaboration.

Tune in to find out how associations, businesses, and individuals can join the movement to make these industries more inclusive and sustainable for future generations.

🌎 Check out The Diversity Agenda strategy and plan 💡Insights: 2024 Insights Report - The report highlights that we closed the pay equity gap. This demonstrates the power of the collective! 📌Become a Diversity Agenda champion: Join - The Diversity Agenda 👉Connect with Charlotte Downes on Linkedin

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Hey there, amazing listener! Thank you for being part of the Association Hub Podcast family.

We want to hear your story about how our podcast fits into your life and what makes it special for you. 

Could you spare a few minutes to share your thoughts with us? Your insights will help shape future episodes, ensuring they bring more joy to your listening experience.

Thanks for being awesome and taking the time to help us grow! ⁠Take the survey here!

What does it take to inspire generosity and create real change in the world? In this episode, Katherine Raskob, CEO of the Fundraising Institute of Australia (FIA), reveals how fundraising isn’t just about collecting donations—it’s about building trust, creating impact, and driving meaningful progress.

 

Whether you work in the not-for-profit sector or simply care about how charities operate, this conversation will give you a behind-the-scenes look at the challenges and opportunities in fundraising today. Highlights include:

💡The truth about where donations go and why transparency is key.
💡How smart strategies and ethical practices are helping fundraisers make a bigger difference.
💡The surprising role of mystery shopping in improving donor experiences.
💡Why new skills and technologies are transforming how we give back.
💡The big trends shaping the future of generosity and impact.

If you’ve ever wondered how your favourite causes achieve their goals or how you can contribute to making a better world, this episode offers eye-opening insights and practical takeaways.

 

Learn more about the Fundraising Institute of Australia: www.fia.org.au
Connect with Katherine: www.linkedin.com/in/katherineraskob

In this episode, we catch up with Jane Carey, Head of Membership, Marketing & Communications of The Law Association of New Zealand, who led a significant transformation in the association. Jane walks us through how the organisation rebranded from the Auckland District Law Society, introduced a new CRM system, and switched to a firm-based membership model—all while keeping members informed and engaged.

Jane shares practical insights on how her team approached these big changes and why clear, consistent communication with members was key to their success. Whether you’re considering a rebrand, updating your membership models, or implementing new technology, Jane’s experience offers valuable takeaways.

Tune in to hear how they managed these transformations, what worked well, and why having a strong team and a solid plan makes all the difference.

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Hey there, amazing listener! Thank you for being part of the Association Hub Podcast family.

We want to hear your story about how our podcast fits into your life and what makes it special for you. 

Could you spare a few minutes to share your thoughts with us? Your insights will help shape future episodes, ensuring they bring more joy to your listening experience.

Thanks for being awesome and taking the time to help us grow! ⁠⁠⁠Take the survey here!

In this episode of the Association Hub Podcast, we’re joined by Sarah Morgan, the Managing Director of Bespoken and creator of the thought-provoking Association CEO Index Report. Sarah shares her journey from journalist to corporate communicator, explaining how her experience working with an association led her to establish her own agency.

During our conversation, we explored the key insights from the Association CEO Index and how it may shape the future of the sector. We discuss what makes a career in associations so rewarding, with 89% of association CEOs reporting high job satisfaction while also addressing the challenges leaders face, including exhaustion, conflicting priorities, and limited budgets.

Sarah shares stories from her interviews with association leaders, highlighting the dedication, purpose, and community spirit that sustain them despite the obstacles. We also discuss what needs to change to attract and support the next generation of association leaders and how associations can position themselves as meaningful and viable career options.

📌 Want to dive deeper? Download the report at associationceoindex.com.au, you can also reach out to Sarah via her LinkedIn https://www.linkedin.com/in/sarahmorgancommunications/.

 

Listen now to learn what makes association leadership such a unique and fulfilling profession. Don’t forget to follow, subscribe, and share this episode!

In this session, we dive into an enriching conversation with Mel Kettle, an internationally recognized thought leader in fully connected leadership and communication. Mel joins us to explore the vital topic of self-leadership in the world of association professionals.

As we chat, Mel shares valuable insights and practical tips to enhance self-leadership skills specific to our association industry. Join us as we uncover how self-leadership fosters personal and professional growth, aids in navigating change, and offers success stories. Stay tuned for actionable takeaways that will empower your journey in association land.

🌐 Learn more about Mel: Visit www.melkettle.com

🔗 Explore Mel's Boundaries Course: Boundaries Course Link https://courses.melkettle.com/blueprint

In this episode of the Association Hub Podcast, we’re exploring what it takes to build an association from scratch with Lindsay Hermes, CEO of the Australian Sustainable Seaweed Alliance (ASSA). Lindsay shares the fascinating story of how ASSA went from an idea to a thriving organisation, securing an $8.1 million government grant to establish a national seaweed hatchery network.   We delve into the challenges and opportunities of launching a “startup association,” including how to define a clear value proposition, engage founding members, and foster collaboration across stakeholders. Lindsay also gives a masterclass on building strong relationships with government and navigating complex regulatory frameworks—essential lessons for association professionals in any industry.   Plus, we learn how seaweed farming is poised to be a game-changer for Australia, with enormous potential for environmental benefits (like reducing methane emissions), economic growth, and global market leadership. This episode is packed with practical tips, inspiring insights, and a fresh perspective on what associations can achieve when they think big and act boldly.   If you’re into sustainability, innovation, or just love a good “how’d they pull that off?” story, this episode is for you. It’s all about big ideas, creating value for members, and working together to make Australia a leader in this growing industry.

Ever been stumped trying to recruit the right talent for your association? You're not alone. In our chat with Louise Roper, the main brain behind Revise Recruitment, we dive deep into the nitty-gritty of association recruitment.

In this conversation, Louise talks about the tricky balance of finding people who know the industry and those with member engagement and association management skills.

But that's not all! If you're wondering how to stand out in the recruitment game, Louise is sharing valuable tips on crafting an irresistible employer value proposition. Whether you're hiring or just curious about the behind-the-scenes of association recruitment, this episode is packed with insights you won't want to miss.

If you'd like to learn more and connect with Louise, visit Revise Recruitment website at reviserecruitment.com.au.

In this episode of the Association Hub Podcast, Olena sits down with Paul Zahra, outgoing CEO of the Australian Retailers Association (ARA). Known for his transformative leadership, Paul reflects on his five-year tenure, where he helped the ARA navigate a turbulent era marked by the COVID pandemic, economic shifts, and changing consumer behavior. He shares insights on the power of community in associations, the importance of understanding diverse member needs, and how tailored resources can drive engagement and value. Paul also offers valuable advice for association leaders on the keys to resilience and strategic growth in a fast-changing landscape.

As Paul moves on to new opportunities, he provides a glimpse into the ARA’s future as it transitions into the Australian Retail Council, a consolidation aimed at enhancing the industry's voice and impact.

Whether you're an association leader or a retail industry professional, Paul's insights on handling change, embracing challenges, and delivering member value make this a must-listen episode.

Are you looking to boost engagement within your association but don't know where to start?

Join us for a conversation with Amanda Lea Kaiser as we dive into the essentials of member engagement in our latest episode, For Associations Who Want to Be More Engaging, Where Should They Start?

In this episode, Amanda shares her expert insights on:

• Building strong communities that foster connection and support.
• Avoiding common pitfalls in engagement strategies.
• Offering many opportunities for members to connect.
• Understanding engagement is from our members’ point of view.
• Engaging the most critical of member segments—new members.
• Whether you're a seasoned association professional or new to the field, this episode is packed with practical tips and actionable advice to help you enhance engagement and drive growth in your community.

Tune in now and learn how to create meaningful, impactful engagement that resonates with your members!

Connect with Amanda: https://www.linkedin.com/in/amandakaiser/

Find out more here: https://amandaleakaiser.com/

Book on Amazon: https://www.amazon.com.au/Elevating-Engagement-Uncommon-Strategies-Community/dp/1774583267

New Member Engagement Study: https://amandaleakaiser.com/new-member-engagement-study

In this episode of the Association Hub Podcast, Braden Clark, CEO of the Aotearoa New Zealand Association of Social Workers (ANZASW), joins as a guest to discuss the importance of a well-crafted member value proposition (MVP) statement. Braden shares his experience of reshaping ANZASW's MVP statement to make the association more relevant and engaging, especially for younger members.

The team worked together to develop a new statement emphasising the association's role as a community of social workers, promoting, supporting and protecting the social work profession and advocating for social change and justice. The episode explores the power of inclusive language and how the MVP statement can be used in marketing communications.

Tune in to this episode to learn actionable tips on crafting an impactful MVP statement that drives member engagement and growth. Discover how a clear and compelling value proposition can resonate with different audiences and effectively communicate the benefits of association membership.

ANZASW's member value proposition statement: "Together, we are a community of social workers. Develop, support, and protect social workers. Enhance our professional identity. Promote the social work profession. Advocate for social change and justice. Together, we are ANZASW." For more information, visit the ANZASW website at https://www.anzasw.nz/.

Join us on the Association Hub Podcast as we chat with Leisha Jordan, Marketing & Communication Manager at the Nursery & Garden Industry NSW & ACT Ltd (NGINA). Discover how Leisha led a groundbreaking campaign that revitalised the future of the nursery and garden industry by bringing in young talent and addressing significant skill shortages.

With a budget of just $500, this campaign achieved a 1175% increase in enrolment for the CIII Nursery Operations TAFE NSW Course, ensuring the industry's sustainability.

Tune in to learn how creativity, strategic targeting, and leveraging various communication channels can lead to extraordinary results. Don't miss this inspiring episode that showcases the true potential of impactful marketing on a shoestring budget!

Key Takeaways:

• Even with a limited budget, creativity and strategic targeting can lead to significant results.
• Building trust with members and leveraging word of mouth can be highly effective in promoting a campaign.
• Utilising various communication channels, such as social media, email marketing, webinars, and published media, can significantly enhance effectiveness of marketing campaigns.
• Tracking and measuring the progress of a campaign is crucial for making adjustments and optimising results.
• Adapting the product or service to meet the needs of the target audience is essential for campaign success.

See the marketing in action, and access NGINA's game-changing campaign here.

In this episode of the Association Hub Podcast, we're chatting with Damien Langley, co-founder of Student Edge, a platform uniting 1.3m young members, providing them with exclusive student discounts, study & career tools, jobs, paid surveys, competitions, learning, news & more. Damien shares the journey of Student Edge, its growth, and the adaptations they've made to stay relevant and effective in a rapidly changing world. Discover the secrets behind their success and learn how you can apply these insights to your own initiatives.

💡 Key Highlights:

• Engaging Gen Z: Understanding their changing behaviors, values, and technology use.
• The Role of Technology and Social Media in connecting with the young people.
• The Future of Career Choices and Education in the Age of AI.
• Insightful advice for professionals and associations on effectively engaging with younger audiences.

🔗 Connect with Student Edge: Check out their website https://studentedge.org/au or connect with Damien via LinkedIn https://www.linkedin.com/in/damienlangley/.

In this inspiring episode of the Association Hub Podcast, host Olena Lima sits down with Marion Short, CEO of the International Association for Public Participation (IAP2) Australasia as she shares her story of a comprehensive transformation that touches every aspect of association management.

Discover how IAP2, as a peak body for community and stakeholder engagement, navigates the unique challenges of representing a diverse professional community across Australia and New Zealand.

Olena and Marion explore the transformations in governance, strategy, organisational culture, and technology adoption. Marion shares insights on the pivotal role of governance in steering such changes, the importance of a skill-based board, and the challenges of leading an association through a period of rapid evolution.

With an honest reflection on the highs and lows of her six-year tenure, Marion provides invaluable lessons on resilience, leadership, and the importance of nurturing a supportive team culture.

This episode is a must-listen for anyone interested in the dynamics of association leadership, change management, and driving member value in challenging environments.

In this episode of the Association Hub Podcast, Olena Lima engages in a conversation with Ariel Tate, Marketing and Communications Manager at the Australian Dental Association.

Ariel and Olena delve into the unique challenges and opportunities of association marketing, emphasising the importance of understanding industry nuances and leveraging member data effectively. Reflecting on the essential balance between creativity and practicality, you'll hear tips on maximising resources and innovative thinking to achieve impactful results.

The episode also touches on the importance of aligning marketing efforts with the needs and aspirations of association members, ensuring that every campaign resonates and adds value.

This episode is a must-listen for anyone interested in marketing, particularly in the dynamic and rewarding world of associations. Ariel's journey and insights offer valuable lessons in creativity, adaptability, and the power of marketing to connect and engage.

Tune in for an inspiring look at how marketing can shape and elevate the world of associations!

Have you ever wondered how to balance a day job with leading a successful association?

In this episode, Angela Shelton sits down with Marise Maechler, President of the Association for Women in Insurance NSW. Marise shares her inspiring journey from a small town to the big city, taking on new challenges and seizing the opportunity to lead the association in 2021. Discover how she empowers early-career women through innovative initiatives, the secrets behind their sell-out events, and practical advice for aspiring leaders. Tune in for an engaging conversation packed with insights and inspiration for anyone looking to make a meaningful impact in their industry.

 

Contact with Marise at www.linkedin.com/in/marise-maechler/

In this episode of the Association Hub Podcast, we sit down with Steffi Jackson, CEO of the Change Management Institute, to celebrate their remarkable achievement: winning two Associations Forum Awards in back-to-back years.

Steffi shares the story behind this success, starting with Change Management Institute being named Small Association of the Year in 2023, followed by their 2024 win for External Campaign of the Year. From the campaign’s humble beginnings to its resounding success, Steffi reflects on how the Institute’s small but passionate team and global network of volunteers came together to create something truly impactful.

 

We also explore:

• CMI’s mission to connect and support change management professionals worldwide.
• The power of community and collaboration in achieving big goals.
• Practical advice on crafting award submissions that truly tell your story.

 This conversation isn’t just about awards; it’s about the dedication, vision, and teamwork that made it all possible. Tune in to celebrate with us, and don’t forget to subscribe, share, and leave a review!

Uncover the secrets of member benefits that matter with Penny Cornah, CEO of the Master Plumbers' Association of Queensland (MPAQ).

Discover how MPAQ offers an incredible array of benefits to its members, from contract preparation and accounting advice to workplace safety and technical support.

Penny shares the whole process of member benefits development —from understanding member needs, to generating ideas, to developing industry partnerships and promoting benefits to members. Penny provides invaluable insights on how associations can develop and implement effective member benefit programs that truly add value and meet the needs of their members.

Whether you're looking to enhance your own association's offerings or simply curious about the best practices in the industry, this episode is packed with actionable advice and real-world examples.

If you need a bit of inspiration, visit MPAQ website for more details: www.mpaq.com.au/services.

In this episode, host Angela Shelton sits down with Megan Edwards, CEO of the Primary English Teaching Association Australia (PETAA), to explore their remarkable journey in creating a successful online learning platform.

From transitioning away from in-person training to selecting the right Learning Management System (LMS), Megan shares the strategies that have shaped PETAA's digital transformation. Discover the challenges they faced, the solutions that drove their success, and the innovative approaches that have redefined member engagement in education.

Key Takeaways:

• The beginning of PETAA’s online learning journey
• How they selected and implemented their first LMS
• Strategies for creating engaging and effective online courses
• Overcoming major challenges along the way
• The impact of their LMS on membership and education

Whether you're involved in education, part of an association, or simply interested in the world of online learning, this episode is packed with valuable insights and practical advice.

Tune in now and be inspired by PETAA’s digital learning success story!

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Hey there, amazing listener! Thank you for being part of the Association Hub Podcast family.

We want to hear your story about how our podcast fits into your life and what makes it special for you. 

Could you spare a few minutes to share your thoughts with us? Your insights will help shape future episodes, ensuring they bring more joy to your listening experience.

Thanks for being awesome and taking the time to help us grow! ⁠Take the survey here!

In this episode of the Association Hub Podcast, join Olena Lima as she is chatting with Luke Daly, Chief Information Officer of the Swimming Pool & Spa Association of Australia and New Zealand (SPASA). This conversation marks the second part of our exploration of SPASA's expansive and innovative journey.

In this chat, Luke shares the association's approach to brand management, revealing how SPASA has evolved into a house of brands and the challenges of maintaining brand autonomy while ensuring consistency across various platforms, including B2B and B2C sectors.

Olena and Luke also tackle the technical aspects of organisation mergers and data integration in an association environment. They explore the complexities and strategies involved in consolidating data from multiple entities, emphasising the need for a central hub and using APIs for efficient management.

Whether you're an association professional, a marketing enthusiast, or a tech aficionado, this episode offers invaluable insights. Don't miss out on these expert perspectives – tune in now and join the conversation!

How do you create programs that truly serve members, adapt to change, and drive lasting impact?

In this episode, Amelia Hodge, CEO of the Australian Property Institute (API), and Sheila Kushe, GM of Corporate Affairs, share how they’re designing innovative, future-ready solutions that support both members and the broader industry. Whether you work in associations, membership organisations, or any sector that thrives on strong professional communities, this conversation is packed with valuable insights on:

💡 Turning resistance into momentum for growth.
💡 Strengthening stakeholder relationships to drive impact.
💡 Designing programs that solve real challenges
💡 Creating career pathways that future-proof industries.

If you’re looking for inspiration onleadership, innovation, and building stronger professional networks, this episode is for you—no matter your field.

🔗Connect with Amelia:www.linkedin.com/in/amelia-hodge-a6b7b114
🔗Connect with Sheila:www.linkedin.com/in/sheila-kushe-10456532
🔗Learn more about API:www.api.org.au

In this episode of the Association Hub Podcast, Olena Lima sits down with Jess Donati, the Membership Manager at REINSW. Jess shares her journey at REINSW, highlighting the organisation's conscious decision to lead in technology and innovation within the real estate industry.

Jess provides an in-depth look at REINSW's approach to digital transformation, particularly focusing on their impressive engagement scoring project, which significantly improved member retention and recruitment. The conversation also explores the groundbreaking use of AI at REINSW, including their AI Board Advisor and various internal and external bots that streamline operations and improve member support. Jess's insights into the challenges and successes of integrating AI provide valuable lessons for other associations looking to adopt advanced technologies.

Tune in to hear about the innovative projects that have propelled REINSW forward and get inspired by Jess's practical advice on leveraging technology to enhance member engagement and operational efficiency.

--

Hey there, amazing listener! Thank you for being part of the Association Hub Podcast family.

We want to hear your story about how our podcast fits into your life and what makes it special for you. 

Could you spare a few minutes to share your thoughts with us? Your insights will help shape future episodes, ensuring they bring more joy to your listening experience.

Thanks for being awesome and taking the time to help us grow! Take the survey here!

In this episode of the Association Hub Podcast, Olena and Angela share their experiences and insights from attending the 2024 ASAE Annual Meeting in Cleveland, Ohio. As first-time attendees, they were struck by the scale of the event, which drew over 5,000 association professionals from around the globe. The episode offers a glimpse into the vibrant atmosphere of the conference, highlighting key moments such as networking with international colleagues, attending engaging sessions, and the memorable opening ceremony featuring a performance by Nelly. They also provide practical tips for future attendees, covering everything from travel logistics to maximising networking opportunities. The episode is filled with personal anecdotes and reflections, making it both informative and entertaining for association professionals.

--

Hey there, amazing listener! Thank you for being part of the Association Hub Podcast family.

We want to hear your story about how our podcast fits into your life and what makes it special for you. 

Could you spare a few minutes to share your thoughts with us? Your insights will help shape future episodes, ensuring they bring more joy to your listening experience.

Thanks for being awesome and taking the time to help us grow! ⁠⁠Take the survey here!

In this episode we hear from Stephen Durkin (CEO) and Melissa Holdsworth (COO) of Australasian Institute of Mining and Metallurgy (AusIMM), the proud recipient of the Association of the Year Award. They share how they transformed a 130-year-old organisation into a modern, thriving association.

Through strategic leadership, digital innovation, and revenue diversification, they reveal the steps taken to build a growth mindset, foster a strong organisational culture, and enhance member engagement. Stephen and Melissa also provide invaluable lessons for other associations aiming to drive change and achieve excellence, while highlighting the critical role associations play in shaping industries and communities.

Interesting fact: Sir Henry Ayers was the first president of the Australasian Institute of Mining and Metallurgy (AusIMM). He is also the namesake of Ayers Rock, now respectfully known by its traditional name, Uluru, connecting AusIMM to a significant piece of Australia’s cultural and historical heritage.

This episode is a must-listen for anyone looking to elevate their organisation and make a lasting impact.

Find out more about AusIMM: www.ausimm.com

Connect with Stephen Durkin: www.linkedin.com/in/stephen-durkin

Connect with Melissa Holdsworth: www.linkedin.com/in/melissa-holdsworth-0aaab38

In an increasingly demanding professional landscape, the quest for success can often tip the scales towards burnout. This episode aims to explore the fine line between career growth and personal well-being. We're joined by Liana Busoli from Big Life, who brings a wealth of knowledge in personal development and organisational health. Together, we'll discuss practical approaches and tangible solutions for maintaining a balanced life in the challenging arena of association leadership. Connect with Liana: /www.linkedin.com/in/liana-busoli-5685081bb/

For those looking for more targeted well-being resources, Liana is available for consultations at liana@biglife.net.au or through her website, biglife.net.au.

In this podcast interview, we explore the importance of effective leadership in the association industry and its impact on organisational growth, featuring Marianne Kintzel’s transformative journey as the leader of the RWTA. We delve into the challenges she faced initially and how she overcame them, showcasing her adaptability and problem-solving skills, while also examining the role of associations during crises, such as the COVID-19 pandemic, and the value of collaboration and networking within the industry.

It was International Podcast Day on September 30, and association podcasters from around the globe have come together for an epic mashup! Get ready for a fun, insightful, and slightly chaotic episode where top association podcast hosts share their stories, tips, and a few behind-the-scenes bloopers.

Featuring:

• Cecilia Sepp from Radio Free 501C
• Ben Muscolino from The Association Podcast
• KiKi L'Italien from Association Chat
• Mallory Mejias from Sidecar Sync Podcast
• Vy Le from Humans of Authenticity
• Elisa Pratt from Association Transformation
• David Coriale from Reboot IT
• Mike McAllen, the podcasting expert from Podcasting for Associations
• and of course Olena Lima and Angela Shelton from the Association Hub Podcast

Whether you're already a podcast enthusiast or thinking about starting a podcast for your association, this episode has everything—from inspiration and tech tips to future trends and hilarious bloopers.

Listen in for an engaging chat, unexpected moments, and some expert advice on making your association podcast stand out.

If you would like to learn more about the world of associations, subscribe to the Association Chat Top Pod Playlist on Spotify. Updated weekly, this list brings you the most engaging, insightful, and relevant podcasts from across the association space.

Welcome to the first episode of Association Hub Podcast! Join hosts Angela Shelton and Olena Lima as they kickstart their podcast journey, sharing the reasons behind starting the show and their vision for the future. Learn how you can actively participate in the podcast and be part of the vibrant Association Hub community. Get ready to ignite your curiosity and embark on this exciting adventure with Angela and Olena!

In this episode of the Association Hub Podcast, join Louise Harland-Cox, CEO of Communication and Public Relations Australia (CPRA), as she discusses the transition from the Public Relations Institute of Australia (PRIA) to CPRA. Louise explores the challenges and successes of rebranding an established 75-year-old association on a limited budget.

Hear about the extensive consultation process that shaped their strategy, the story behind the rebrand, and its impact on the field of PR and communication. Tune in to discover how CPRA is steering the future of the industry and broadening its reach to represent its members inclusively.

 To visit the new CPRA website and check out the new branding, go to https://www.cpra.org.au/.

 If you'd like to connect and chat with Louise about her experience, feel free to connect with her on LinkedIn: https://www.linkedin.com/in/louise-harland-cox/.

In this episode, we welcome Stephen Myers-Los, the innovative force behind Trybz, a dynamic online community platform tailored for associations. Dive into 'The Future of AI Member Engagement' as we explore the power of non-generative AI to transform member engagement strategies. Prepare for an enlightening chat brimming with expert knowledge, real-world examples, and forward-thinking perspectives that could revolutionise member interaction. With Stephen's practical expertise, you're in for a fascinating session on deepening your connection with members. Connect with Stephen: www.linkedin.com/in/stephen-myers-los

Find out how to unleash the power of your online community at trybz.com.au

This podcast topic invites listeners to explore the transformative power of questioning established norms within their associations. It's about encouraging a culture of innovation by asking 'why not' and considering alternative approaches to member engagement, service delivery, and industry leadership.

Join host Angela Shelton and guest Lindsay McGrath, CEO of Swimming Pool & Spa Association of Australia to discuss how this mindset has been pivotal in his own association's evolution and offer insights on how others can adopt this approach to catalyse change and growth within their organisations.

🌐 Learn more about SPASA: https://www.spasa.com.au/

🔗 Connect with Lindsay: https://www.linkedin.com/in/lindsay-mcgrath-9596354/

Ever wondered what makes the NZ Marketing Association tick? Their member value proposition is a catchy one: "We help marketers be brilliant!" Cool, right?

Dive into our latest episode as we chat with John Miles, the chief flag-waver (aka CEO) over at MA. You'll hear about everything from innovative tricks on generating revenue to having a blast while still nailing that serious association business.

And if you've ever thought about adding some fun into your professional life, John's got some interesting tips on doing things differently. Seriously, if you're up for a laugh and some fresh ideas, this episode is a must-listen.

Want more on MA? Check out their website marketing.org.nz and see what they're all about!

Dive into an eye-opening chat with Manisha Amin, CEO of the Center for Inclusive Design, on this episode of the Association Hub Podcast. Manisha brings warmth and wisdom as she unfolds the secrets of inclusive design, showing us how it's more than just a buzzword — it's a game changer for associations.

Through lively stories and practical advice, discover how thinking about everyone, including those we often overlook, can transform our communities for the better. Whether it's tweaking events to welcome everyone or rethinking membership models, Manisha's insights will inspire you to look at your association through a new, more inclusive lens. So, grab your headphones, and let's explore together how making space for all isn't just nice — it's essential.

About the Centre for Inclusive Design 

The Centre for Inclusive Design (CfID) is a leader in inclusive design methodology and application, with over 40-years' experience working with governments, educators, business, industry, and community organisations to deliver policies, products, services, and experiences which are accessible to all. 

Inclusive design connects government and industry with communities of people who are traditionally excluded or unable to access products, services, and the built environment. Incorporating their lived experience into the design process increases the accessibility of the planned service, policy, product, or built environment.  

CfID strives to ensure those with physical and hidden disabilities and disadvantages are considered throughout the decision-making process by both government and the private sector. 

As a not-for profit working as a social enterprise, CfID specialises in bringing together different perspectives to the design process and delivering useful and usable solutions. 

CfID exists to help governments, organisations and industries embody Inclusive Design.  

For more information, visit https://centreforinclusivedesign.org.au/ 

Committee management doesn’t always come easy, but with the right strategies and insights, it can be incredibly rewarding. Join hosts Olena Lima and Angela Shelton as they welcome Lori Modde, CEO of Outdoors NSW & ACT, to the Association Hub podcast.

In this episode, Lori shares her expertise on managing committees effectively, drawing from her extensive experience in the sport and outdoor industries. Learn how Lori successfully manages 10 committees with 53 members, ensuring productive meetings, clear communication, and engaged volunteers. Discover practical tips on setting up committees, maintaining motivation, and leveraging technology to enhance committee management. Whether you're looking to improve your committee management skills or curious about best practices in the association world, this episode is packed with valuable insights.

In this episode, Cecilia Sepp, an association and non-profit management expert and author of Association Chapter Systems: From Frustrating to Fruitful, shares how to transform outdated chapter systems into vibrant, member-focused networks. This conversation transcends geographical boundaries, offering insights that applyglobally to associations striving to modernise and deliver greater value to their members.

Key discussion points include:
💡Why the current chapter system struggles in today’s orld and how to embrace purposeful transformation.
💡Lessons in building relationships and creating alignment between chapters and organisational goals.
💡The critical role of listening, collaboration, and cultural understanding in association success.
💡Practical advice for leaders feeling overwhelmed by chapter management and how a positive mindset can make all the difference.

Whether you’re an association leader, volunteer, or curiousabout reimagining organisations, this episode is packed with actionable takeaways and inspiring perspectives.

Join us as we remove geographical boundaries from theconversation and explore ideas to create associations that are truly future fit!

Connect with Cecilia: www.linkedin.com/in/ceciliaseppLearn More about Rogue Tulips:https://roguetulips.comGet Cecilia’s book on Amazon: https://amzn.to/3WoHFzS

In this episode, Angela sits down with Paula Rowntree, an experienced professional in the events industry, to discuss key strategies for designing successful business event strategies. Paula shares valuable insights based on her extensive experience in the business event, association, and not-for-profit sectors.

In this episode of the Association Hub Podcast, hosts Angela Shelton and Olena Lima are joined by Deanna Varga from Mayvin Global, an expert in supporting associations with revenue generation and diversification strategies. The episode dives deep into innovative ideas for generating additional income beyond traditional membership models and events.

Deanna shares her extensive experience delivering exceptional commercial and revenue generation in tourism, business events, government agencies and, of course, association. She also highlights the significance of having a risk framework or risk appetite statement when exploring new revenue streams.

This episode provides valuable insights and practical tips for associations to navigate the changing landscape and optimise their revenue generation strategies.

If you would like to learn more about Mayvin Global initiatives, visit their website at https://www.mayvinglobal.com/.

In this episode, join us for a look into The Evolution of Industry Partnerships with Jo Kane, COO of Records and Information Management Practitioners Alliance 

We'll uncover the critical role these collaborations play, not just in records and information management, but across the association space. Jo will share valuable insights from her organisation and discuss broader strategies that are reshaping the way associations operate. Don't miss this chance to learn from one of the sector's key leaders.

🌐 Learn more about RIMPA: https://www.rimpa.com.au/

🔗 Connect with Jo: www.linkedin.com/in/joanne-kane-027450161/

Dive deep into the world of personalised member experience with this episode of the Association Hub Podcast. Discover how tailoring member interactions can revolutionise engagement and retention rates. Our special guest Eva Roden, COO of the Australian Medical Association (Victoria), takes us through her organisation's remarkable journey in creating customised experiences for their diverse member audience.

Gain insights into the challenges the AMA Victoria team faced, the strategies they employed, and the cutting-edge technology that propelled their success. Whether you're new to the concept or an experienced association professional, this episode is packed with actionable takeaways to elevate your member engagement strategy.

As we close out 2024, Angela and Olena are here to bring you a fun and engaging year-in-review episode packed with the best moments from the past 12 months. If you missed any episodes, this is the ultimate recap you need! From incredible stories to inspiring leaders, we’ll highlight our top episodes and share powerful quotes, along with some funny behind-the-scenes moments that made this year unforgettable. Plus, we’ve recently revamped our website, making it easier than ever to explore episodes by topic — perfect for discovering content that speaks to you. What’s inside this special wrap-up episode? ✔️ Favourite episodes across marketing, leadership, advocacy, technology, and more. ✔️ Memorable quotes from association leaders that inspire and ignite action. ✔️ The most unexpected and funny podcast moments of the year. ✔️ A sneak peek into our big plans for 2025 — think innovation, connection, and global impact! 🎧 Tune in now to reflect, laugh, and get inspired for 2025. Don’t forget to subscribe, share, and leave us a review to let us know what resonated most with you this year! 🔗 All the holiday binge-worthy episode links are in the show notes! Strategy & Leadership: https://www.associationhubpodcast.com/Strategy-and-Leadership-in-Associations Marketing & Branding: https://www.associationhubpodcast.com/marketing Advocacy: https://www.associationhubpodcast.com/advocacy Membership: https://www.associationhubpodcast.com/membership Technology & Innovation: https://www.associationhubpodcast.com/innovation-technology Career in Associations: https://www.associationhubpodcast.com/career-in-associations Diversity & Inclusion: https://www.associationhubpodcast.com/dei Revenue Diversification: https://www.associationhubpodcast.com/revenue-diversification Community Building: https://www.associationhubpodcast.com/community