As It Relates to Podcasting with Simona Costantini (Simona Costantini)
Explore every episode of As It Relates to Podcasting with Simona Costantini
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| 06 Mar 2025 | 3 Ways You’re Subtly Sabotaging Your Podcast Launch (And What to Do Instead) | 00:10:50 | |||||
Ever feel like you’re doing everything to launch your podcast, yet something keeps holding you back? Maybe it’s perfectionism, maybe it’s overwhelm, or maybe it’s just not knowing what you don’t know. Spoiler alert: It’s often the tiny things that sabotage your success before you even hit publish. In this episode of As It Relates to Podcasting, I’m breaking down the three biggest ways podcasters unknowingly self-sabotage their launches—and what you can do instead. From overthinking every tiny detail to skipping strategy and ignoring SEO, these are the roadblocks keeping your podcast from reaching the right audience. But don’t worry, I’ve got you covered with practical steps to help you break free and launch with confidence. If you’re stuck in the planning phase, re-recording your trailer for the 15th time, or wondering why your show isn’t growing, this episode is your permission slip to simplify, strategize, and just launch. 🔑 Key Themes & Takeaways: 🎙️ Overthinking Instead of Launching: Perfectionism is the enemy of progress! Tweaking your cover art for the hundredth time? Testing 18 different intro tracks? Just hit publish—done is better than perfect. 📢 Skipping Strategy & Hoping for Growth: A podcast without a plan is like launching into the wind. You don’t need an overwhelming marketing plan, but you do need a roadmap. Knowing your audience, key launch dates, and a simple promotional strategy will set you up for success. 🔎 Ignoring SEO & Searchability: Relying only on social media won’t cut it. Your podcast title, description, and episode names need to be keyword-rich so people can actually find you. Plus, don’t forget to distribute your show across all podcast platforms! Learn about:
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| 01 Dec 2022 | PART 1 - The Fundamentals of Paid Ads with Lisa Anne | 00:29:42 | |||||
Learn the fundamentals of paid ads, as it relates to podcasting, with my guest Lisa Anne. In part 1 of this four-part series, Lisa Anne takes us through everything you need to know when it comes to using paid ads to help grow your podcast reach. As we get into this series, you will learn how to build a lead generation strategy that combines paid advertising with email marketing and free resources, so you can increase your podcast listenership. We’re talking about what you need to have prepared in order to run ads to your podcast, what you need to have set up on the back end in order to run ads, and the importance of knowing who you’re talking to in order to get better results. A quick note, we did have a few technical glitches while recording this series, which impacted the audio quality in 2 small parts in this episode. Bear with us, cause the content is SO worth it. Lisa Anne is a self-made entrepreneur, a global marketing agency owner, digital course creator, podcaster and one of the most sought after Digital Marketing experts of her generation. Lisa propels busy entrepreneurs and businesses to internet-celebrities using her proven automation models in just a few weeks. She’s been applauded year after year for managing multiple 6 and 7-figure marketing ventures, Facebook and Instagram ad campaigns and developing high-converting automation strategies. Through online courses and private masterminds, Lisa has taught worldwide through the power of wifi. Lisa has a passion for helping others achieve big targets within their lives. She’ll scale your business, automate it to help you claim back more time freedom into your life, and make you think a little bit bigger. Learn about:
Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting Resources mentioned in this episode:
Connect with Lisa... | |||||||
| 14 Nov 2024 | Engage, Connect, and Grow: Building a Podcast Community That Lasts | 00:12:29 | |||||
How do you turn casual listeners into a loyal community that genuinely supports your podcast? This is the core question that lies at the heart of creating a vibrant community around your show. In this week’s episode of As It Relates to Podcasting, we lean into the power of community and explore strategies to build a loyal and lasting audience. I will teach you how to transform casual listeners into a dedicated community, while emphasizing the importance of genuine connections, building trust, and engagement strategies. We discuss leveraging Q&A sessions, polls, social media interactions, and exclusive community spaces to enhance listener loyalty. I also highlighted an amazing new offer launching on Black Friday, aimed at giving you deeper insights into community building and podcast growth. Learn about:
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| 04 Apr 2024 | How to Podcast on YouTube with Jamar Diggs (Part 1) | 00:28:11 | |||||
Are you dreaming of building a YouTube channel that not only attracts subscribers but also converts and generates revenue? In today’s episode of As It Relates to Podcasting, Jamar Diggs joins me to talk about how to navigate the intricacies of YouTube's ecosystem and set up a channel for success. Jamar is a YouTube Marketing Strategist for businesses who want to leverage YouTube to create a low-lift marketing strategy so they can make marketing only 10% of their focus. He takes his corporate marketing experience from working in large marketing departments like Homes.com and Forrent.com to help his clients create a content strategy and marketing system that will generate results for years. Understanding YouTube's Ecosystem: Jamar emphasizes the importance of comprehending the essence of YouTube's ecosystem before diving into channel creation. By grasping the dynamics of YouTube and choosing a niche market keenly, content creators can target their audience effectively and craft compelling content that resonates with viewers. The Power of Niche Selection: Identifying your niche and understanding your target audience's needs and preferences are paramount steps in building a successful YouTube channel. Jamar emphasizes the significance of creating content that aligns with your audience's interests and provides value, leading to higher engagement and retention. Aligning Content with Audience Transformation: Every piece of content you create should aim to facilitate a transformation in your audience. By addressing their pain points, offering solutions, and delivering valuable insights, you can establish yourself as a trusted authority in your niche and foster a loyal following on YouTube. Building a Strong Channel Foundation: Setting up a YouTube channel involves more than just uploading videos. Jamar advises creators to be clear on their channel's purpose and the transformation they want viewers to experience. By defining your target audience and honing in on their characteristics and behaviors, you can tailor your content to resonate deeply with them. Avoiding the Creator Trap: One pitfall content creators often encounter is deviating from their core message in pursuit of wider reach. Jamar warns against creating out-of-alignment content just for the sake of views, stressing the importance of staying true to your channel's purpose and delivering content that speaks directly to your target audience. As we navigate the ever-evolving landscape of YouTube, it's essential to stay true to your channel's vision and cater to the needs of your audience. By understanding the nuances of YouTube's ecosystem, selecting a niche strategically, and creating content that drives transformation, you can pave the way for a successful and thriving YouTube channel. Building a profitable YouTube channel requires a blend of strategy, creativity, and audience-centric focus. With Jamar's insights as a guiding light, content creators can embark on their YouTube journey with clarity and purpose, setting the stage for growth, engagement, and success. Learn about:
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| 10 Oct 2024 | Launching Your Podcast: A Step-by-Step Guide to Launch a Chart-Topping Podcast in 2024 | 00:11:54 | |||||
Are you ready to launch your podcast but feeling overwhelmed about where to start? Unsure how to create a timeline that will ensure a smooth and successful launch? You're in the right place.
Today, I'm breaking down exactly how to make that happen with a step-by-step guide to crafting your podcast launch timeline. We cover the process into three key stages: pre launch preparation, building momentum, and launch day and beyond. I provide actionable steps such as defining your podcast's concept and audience, selecting a name, recording initial episodes, setting up a podcast hosting platform, and conducting early marketing efforts. Listeners are encouraged to grab her free Podcast Launch Blueprint for more detailed guidance. Throughout the discussion, the importance of engaging with the audience and maintaining consistency post-launch to build relationships and grow the show is emphasized. I also highlight the significance of staying organized and flexible to accommodate potential delays. This episode aims to equip new and existing podcasters with a comprehensive plan to launch their podcasts successfully. Learn about:
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| 31 Oct 2024 | Building a Real and Thriving Community Around Your Podcast | 00:29:31 | |||||
Have you ever wondered how to cultivate a vibrant community around your podcast? If so, you're not alone. This week, my team and I get together (as we do at the end of each month) to discuss the world of podcasting. In this episode, we’re focusing on the importance of creating and nurturing communities around podcasts. We also dive into how the shift to prioritizing video content on YouTube has impacted the podcasting world. A significant part of the discussion focuses on the evolving importance of community in 2025 and beyond. Sam and Emily share personal stories and insights on the value of being part of active and supportive communities. They also talk about the challenges they've faced in building their own community, emphasizing the need for spaces where everyone feels valued and heard. Practical advice is offered for podcasters looking to build their own communities, including the importance of asking for and acting on audience feedback. Learn about:
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| 19 Sep 2024 | 5 Ways to Come Back from a Podcast Hiatus | Relaunch Your Podcast | 00:12:41 | |||||
Have you taken a break from your podcast and are now unsure of how to dive back in? Don't worry—you're not alone. Here we are, returning to the air after many months OFF the air! And the truth is, many podcasters face this challenge, which is why today I'm sharing five effective ways to make a strong comeback. Podcast hiatuses are a common occurrence. Life happens; podcasters get overwhelmed, and the podcasting takes a backseat. There’s absolutely nothing wrong with taking a break—in fact, sometimes it's necessary. However, coming back strong can be a game-changer, and that’s what today’s episode is all about. Feeling inspired? Don’t forget to follow As It Relates to Podcasting for more tips on launch and growing your podcast. We're here every Thursday with brand new episodes. Share your thoughts, questions, or feedback in the comments, or reach out via Instagram or email. Your input just might inspire our next episode. Now go ahead, get your podcast relaunched, and welcome back! Learn about:
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| 25 Jan 2024 | PR Strategies for Speaking Engagements, Book Launches, and Brand Deals with Lauren Cobello (Part 4) | 00:28:26 | |||||
Welcome to the final episode of our four-part series with Lauren Cobello, the founder and CEO of Leverage with Media PR, and a renowned national TV personality, three-time bestselling author, and a prominent figure in the world of entrepreneurship and public relations. In today's episode, we dive into the key elements of creating a PR strategy and leveraging it for speaking engagements and book launches to make more money within your business and creator lifestyle. To start, it's essential to have a clear understanding of your message and the transformation you offer. Lauren recommends focusing on your story and why you wrote your book or started your podcast. People resonate with stories, and it helps them connect with you on a deeper level. By being authentic and sharing your journey, you can build credibility and attract brands and speaking engagements that align with your message. If you want to book speaking engagements, it's crucial to create a speaker reel that showcases your speaking skills and TV appearances. Include clips from your podcast or interviews, along with any local or national TV coverage you've had. For local speaking gigs, consider writing articles in local newspapers or online publications to establish yourself as an expert in your community. Platforms like East Speakers can help you connect with event organizers and showcase your expertise. When it comes to pricing for speaking engagements, Lauren advises having different price options, including a flat fee or a flat fee with book sales. Negotiating with event organizers to sell your books during the event can also be a great way to generate additional revenue. Research local chambers of commerce and industry-specific conferences to find speaking opportunities that align with your audience. Brand deals can provide additional income streams and opportunities for collaboration. Lauren suggests identifying brands that align with your message and reaching out to their influencer relations team. Showcase your TV appearances and books to highlight your expertise and value. However, it's important to note that on national television, you cannot mention a brand or get paid by a brand without proper disclosure and contracts in place. When pitching yourself or your book to media outlets or podcasts, avoid focusing solely on your book. Instead, share the story behind your book and the transformation it offers. Think about how you can tie your message to current trends or news topics to make your pitch more relevant. Personalize your pitches by researching the podcast or outlet you're reaching out to and consider how you can provide unique value to their audience. Throughout the conversation, Lauren emphasizes the importance of strategy. Writing a book or launching a podcast without a clear plan can result in missed opportunities and lackluster results. Take the time to strategize how your book or podcast fits into your overall business goals and how you can leverage PR to maximize its impact. If you need assistance, consider working with professionals who can guide you through the process. As a creator, monetizing your content is a common goal. By leveraging PR strategies, booking speaking engagements, and securing brand deals, you can generate additional income streams and expand your reach. Remember to focus on your story, provide unique value, and be strategic in your approach. By doing so, you can elevate your business, increase your visibility, and make more money in your creator lifestyle. Learn about:
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| 22 Dec 2022 | PART 4 - Generating High Quality Listeners Through Your Podcast with Lisa Anne | 00:32:45 | |||||
Learn generating high quality leads through your podcast, as it relates to podcasting, with my guest Lisa Anne. In this final episode of our four-part series, Lisa Anne shares why email marketing is key in increasing your podcast downloads, and how to do it with an effective lead generation strategy. We talk about what a ‘lead’ is for a podcaster, how to attract new listeners, convert them to subscribers, and encourage them to join your newsletter. We also talk about the importance of relationship building, creating an email marketing strategy, and pairing it with paid advertising. Lisa Anne is a self-made entrepreneur, a global marketing agency owner, digital course creator, podcaster and one of the most sought after Digital Marketing experts of her generation. Lisa propels busy entrepreneurs and businesses to internet-celebrities using her proven automation models in just a few weeks. She’s been applauded year after year for managing multiple 6 and 7-figure marketing ventures, Facebook and Instagram ad campaigns and developing high-converting automation strategies. Through online courses and private masterminds, Lisa has taught worldwide through the power of wifi. Lisa has a passion for helping others achieve big targets within their lives. She’ll scale your business, automate it to help you claim back more time freedom into your life, and make you think a little bit bigger. Learn about:
Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting Resources mentioned in this episode:
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| 13 Feb 2025 | 10 Toxic Podcasting Habits You NEED to Break Up With in 2025 | 00:14:27 | |||||
As a podcaster, are you unknowingly holding your show back? If you want to grow your audience, increase engagement, and finally build the podcast you love in 2025, it’s time to break up with these 10 toxic habits that might be sabotaging your success. In this episode of As It Relates to Podcasting, Simona Costantini, founder of VOLT Productions, walks you through the 10 podcasting mistakes that are keeping you stuck—and how to ditch them for good. From perfectionism to lazy promotion, she shares real talk, strategic fixes, and the mindset shifts you need to make 2025 your year of podcasting success. Simona breaks down the most common podcasting habits that stunt growth, how to fix them, and why consistency and confidence will always outweigh perfection. Whether you’re just starting or a seasoned podcaster, this episode will challenge you to step up, take action, and finally start seeing real results. 🔑 Key Themes & Takeaways:
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| 02 Feb 2023 | PART 1 - The Power of Social Media for Building Your Podcast Audience with Derek Videll | 00:31:10 | |||||
Learn about the power of social media for building your podcast audience with Derek Videll. Derek Videll, the host of The Social Media Entrepreneurs podcast and Founder of socialbamboo.com, is an experienced social media expert who teaches creators and entrepreneurs how to effectively utilize social media. In this episode, he shares his insights on how to use social media to grow one's podcast and reach a wider audience. We talk about the importance of choosing the right platforms, creating impactful content, using keywords and hashtags, making the podcast brand recognizable, and deciding whether to cross-promote content on different platforms. We also cover the decision on whether to create a separate social media account for the podcast and how to incentivize the audience to follow on other platforms. Join us as we delve into the world of social media marketing for podcasters. Learn about:
Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting Resources mentioned in this episode:
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| 22 Jun 2023 | PART 3 - Monetizing Your Podcast: Podcast Merchandise and Product Sales | 00:10:09 | |||||
In this episode, we cover how to leverage your podcast to create a merch line that aligns with your audience and adds an additional revenue stream to your pocket. We cover the steps you need to take and what you need to know when creating a merch line for your podcast. Learn about:
Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting Resources:
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| 07 Sep 2023 | Naming Your Podcast, Writing Descriptions, Trailers, and Intros & Outros | 00:14:38 | |||||
Welcome to another episode of As It Relates to Podcasting. In this episode, I’m flying solo and we've got a jam-packed agenda to help you shape your podcast's identity and make it stand out in the bustling world of audio content – from launch and beyond. First things first, let's talk about something special: my membership program, exclusively designed for creators and podcasters just like you. It's a place where you can unlock exclusive resources, connect with a community of like-minded individuals, and take your content creation game to new heights. Next, we dive into one of the most exciting and challenging steps in podcasting: choosing the perfect name for your show. I'll share some tips and personal stories to help you pick a name that not only reflects your content but also leaves a lasting impression on your listeners. Once you've nailed down that catchy name, it's time to craft a compelling show description. I'll walk you through the process, sharing insights on how to write a description that captures your podcast's essence, entices potential listeners, and boosts discoverability across various platforms. Next up, we'll discuss how to create a buzz around your podcast's launch. I've got some pro tips to help you craft an engaging podcast trailer that will leave your potential subscribers eagerly waiting for more. Your podcast's introduction sets the tone for every episode, and I'll guide you through the essentials of writing an effective one that captivates your audience from the very beginning. Finally, don't forget the finishing touch! We'll explore how to create a memorable podcast outro that leaves your listeners wanting to come back for more. Whether you're a seasoned podcaster looking to refresh your brand or a newcomer ready to embark on your podcasting journey, this episode is packed with insights to help you craft a podcast that resonates with your audience and leaves a lasting impression. So, stick around and let's start crafting your podcast identity together! Learn about:
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| 17 Oct 2024 | Hacking the Podcast Algorithm: SEO and Visibility Tips for Podcasters | 00:08:47 | |||||
Have you ever wondered what secret magic makes certain podcasts skyrocket to popularity, while others seem to drift in obscurity? If you're curious about how the algorithm decides which shows to promote, you're in the right place. Today, we're diving into the top three factors that influence podcast visibility and some actionable tips you can implement right away. In this episode, I reveal the top three factors that impact the podcast algorithm and how to optimize them to enhance your show's visibility. Discover the importance of subscriber growth and engagement, listener retention and completion rates, and the role of reviews and ratings. I also provide a bonus insight into the significance of SEO in titling and descriptions. Tune in for actionable tips to help your podcast reach a wider audience and boost your engagement. Learn about:
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Creating a successful podcast requires more than just great content—it also requires the right gear and setup to deliver high-quality audio and video. In this episode, we'll take you behind the scenes of my podcast setup, where I share valuable insights on microphones, cameras, recording software, and set design. Designing an engaging podcast setup on a budget is possible with a few strategic choices. Simona emphasizes the importance of a clean and distraction-free background, suggesting the inclusion of elements like plants, pictures, and adjustable lighting to enhance visual appeal. Attention to sound quality, through simple sound treatments and strategic positioning, completes the set design for a professional look. My podcasting gear essentials include the Shure MV7 microphone, Logi Stream Cam, Sony ZV E10 camera, and Riverside FM recording software. Starting simple and upgrading gradually is the key takeaway for aspiring podcasters looking to elevate their content production. Have your podcasting gear, set design, or tech-related questions ready? Join my Facebook group or drop your comments below to engage with like-minded podcasters and receive expert insights. Learn about:
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| 04 Jan 2024 | Why Every Creator Should Write a Book with Lauren Cobello (Part 1) | 00:23:02 | |||||
In the ever-expanding world of entrepreneurship, it's becoming increasingly important to stand out from the crowd and establish credibility. One powerful tool that every entrepreneur should consider is writing a book. In this first episode of a four-part series, Lauren Cobello joins me to explore the reasons why writing a book is beneficial for creators. 1. Elevates Credibility and Authority: One of the biggest advantages of writing a book is that it instantly enhances your credibility and authority in your field. When people learn that you have authored a book, they perceive you as a reputable source and an expert in your industry. Lauren Cabello emphasizes that a book serves as a business card into your business, taking someone from not knowing you to understanding your expertise and making them a warm lead right from the beginning. By positioning yourself as an author, you establish a foundation for trust and respect, which opens the door to numerous opportunities such as speaking engagements and media appearances. 2. Enhances Marketing Strategy: Writing a book provides entrepreneurs with a distinct marketing campaign. It gives you something substantial to talk about, making it easier to pitch yourself for interviews, podcasts, television appearances, and other forms of media exposure. Lauren emphasizes that a book gives you a sense of urgency when it comes to marketing, providing a clear-cut strategy for showcasing your expertise and attracting potential customers. Additionally, a book can be a powerful networking tool, leading to collaborations and connections within your industry. 3. Expands Speaking Engagements: Having a book under your belt significantly increases your chances of securing speaking engagements. Event organizers often look for speakers who have authored books, as it adds credibility and validates you as an authority in your field. Speaking engagements not only provide opportunities to share your knowledge and expertise but also allow you to connect with a broader audience and make valuable professional connections. 4. Builds Your Brand: Writing a book allows entrepreneurs to solidify their place in a new market or brand. While it's important to establish a brand first before releasing a book, the book can also help you leverage your presence in a new industry. By linking your book to your existing brand or creating a new brand around the book, you can cross-pollinate your audiences and reach a wider range of people. As Simona and Lauren discuss in their conversation, incorporating your book into your podcast or other media platforms helps to attract new listeners or readers and further strengthens your brand. 5. Provides Networking Opportunities: Engaging in the process of writing and publishing a book creates networking opportunities. As Lauren mentions, authors often invite potential guests onto their podcasts or media channels to discuss their book or related topics. These interactions not only help to grow your network but also expose your brand to new audiences. Writing a book allows you to connect with like-minded individuals, industry experts, and potential collaborators, ultimately expanding your professional reach. Writing a book offers a multitude of benefits for entrepreneurs and podcasters. It enhances credibility, serves as a powerful marketing tool, expands speaking engagements, builds your brand, and provides networking opportunities. While writing a book requires time, effort, and strategy, the rewards are well worth it. By positioning yourself as an author, you establish authority, solidify your brand, and gain access to exciting opportunities within your industry. So if you're an entrepreneur looking to take your business to the next level, consider embarking on the journey of writing a... | |||||||
| 30 Nov 2023 | Prepping Your Podcast for the Holidays: 5 Tips You Need | 00:13:32 | |||||
In this podcast, I share five crucial tips for preparing your podcast during the holiday season or any planned hiatus. The strategies covered include scheduling ahead and batch recording, communication with the audience, planning special holiday content, curating a 'best of' compilation, and planning your comeback strategy. I highlight the importance of staying ahead of the game to avoid the holiday rush and to maintain consistent audience engagement, pointing out ways to leverage tools for podcast production and social media for automation. The episode also delves into the details of spicing up the podcast with holiday-themed content, engaging the audience both online and offline, and the significance of planning a proper comeback after the holiday break. Taking breaks can also be an opportunity for podcasters to review their strategies and make necessary changes. Learn about:
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| 06 Jun 2024 | Essential Podcast Pre Checks: What to do Before Hitting Record | 00:07:46 | |||||
I've been podcasting since 2018 and I've learned a thing or three about the craft that I want to share with you today. What we’re covering today are three essential pre checks that you may have missed before you hit record. Plus, I have a bonus tip for you at the end of our discussion that you won't want to miss! The following tips may seem simple, but performing these steps can drastically enhance the quality of your podcast. By following these prechecks, you'll notice a remarkable difference in the production value of your recordings. These pre checks include verifying your microphone connection and settings, using a clap to sync audio and video tracks, and ensuring all recording equipment is turned on and properly connected. The host also offers a bonus tip on setting up your recording space to ensure a clean and distraction-free environment. Following these steps can significantly enhance the quality and production value of your podcast. Learn about:
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| 28 Nov 2024 | How to Monetize Your Podcast: Strategies for Business Owners to Build Trust and Drive Revenue | 00:30:45 | |||||
Monetizing a podcast is a goal shared by many creators, but ensuring your monetization strategy aligns with your brand values is crucial. While financial gain is important, maintaining integrity with your audience builds trust and promotes sustainable success. In this episode, my team and I sit down for our monthly roundtable to explore the crucial elements of monetizing your podcast ethically and effectively. We discuss the importance of aligning brand values with monetization strategies to maintain trust and loyalty with your audience. The conversation covers essential topics such as audience expectations, maintaining trust, conducting thorough research on potential brand partners, and the significance of creating authentic ad content. We also touch upon the launch of the Podcast Growth Kit and Podcast Monetization Kit, offering listeners valuable tools to grow and monetize their shows sustainably. Learn about:
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| 29 Feb 2024 | 5 Podcast Production Resources you Need ASAP | 00:13:40 | |||||
Are you a podcaster looking to simplify your processes, grow your reach, make a bigger impact, and have more listener retention and overall growth? In this episode, I'll be sharing with you five of my favorite resources for podcasters that I swear by and absolutely live by. These resources have helped me streamline my podcasting journey, and I am confident they will do the same for you. But before we dive into these amazing resources, I have some exciting news to share with you. My agency, Volt Productions, has undergone a complete rebrand! We have a brand new name, new website, new programs, new offers, new everything. This rebrand is the next step in our journey to becoming a household name in the podcasting space. I invite you to check out our new website, explore our programs and offers, and share them with other creators you love. Our goal is to empower podcasters like you to bring their message to the mic and make a massive impact. Now, let's jump into the resources that will revolutionize your podcasting process: 1. Analytics Report Tracker: Have you ever wanted a better way to track the growth of your podcast? Our analytics report tracker takes your hosting platform's analytics to the next level. With this template, you can easily visualize the growth of your show month over month, year over year, and quarter over quarter. It provides insights into who's listening to your podcast, identifies your top-performing episodes, and helps you tailor your content strategy for maximum impact. By understanding your listeners' trends and behaviors, you can optimize your monetization strategy and uncover any tech issues that may be hindering listener engagement. 2. Show Notes Template: Show notes are a crucial part of every episode, providing your listeners with a preview of what to expect. Our show notes template ensures consistency in formatting, saves you time, and enhances your search engine visibility. SEO-optimized show notes make your episodes more discoverable to potential new listeners and encourage deeper engagement. With a well-structured show note, you can include valuable resources, links, and summaries, enriching your listeners' experience and encouraging them to take further action. 3. Production Schedule Template: Keeping track of your podcasting workflow is essential for maintaining consistency and maximizing efficiency. Our production schedule template allows you to plan and organize your recording, editing, and release dates. It ensures you have a consistent publishing cadence, which is crucial for retaining listeners. Whether you publish monthly, twice a month, weekly, or daily, this template helps you stay accountable and frees up valuable time by eliminating guesswork. It also facilitates team collaboration, ensuring everyone is aligned and aware of their roles and responsibilities. 4. Guest and Brand Email Pitch Templates: Reaching out to potential guests and sponsors can be time-consuming, but our email pitch templates make the process a breeze. These professionally crafted templates provide a structured approach and save you precious time. With a well-crafted email, you can make a great first impression, improve response rates, and clearly communicate the value proposition you offer to potential collaborators. These templates will boost your podcast appearances and increase your sponsorship opportunities. 5. Social Media Templates: Building a cohesive online presence for your podcast is crucial for attracting and engaging your audience. Our social media templates, available in different styles, allow you to create stunning graphics effortlessly. By aligning your social media posts with your podcast brand, tone, and style, you increase awareness of your show and convert social media... | |||||||
| 07 Mar 2024 | Get More Podcast Downloads with Paid Ads with Megan Shields | 00:26:42 | |||||
In today's digital age, podcasting has become a powerful medium for sharing stories, information, and knowledge with a global audience. However, with the increasing popularity of podcasts, it has become crucial for podcasters to find innovative ways to grow their audience and stand out in a crowded market. One effective strategy that many podcasters are turning to is leveraging paid ads to expand their reach and visibility. In this episode, Megan Shields and I dive into the power of paid ads. Megan, a paid ads expert specializing in podcast advertising, shares valuable insights on how podcasters can effectively use paid ads to grow their audience and elevate their podcasting journey. Podcast Success Vault: The Podcast Success Vault, a new membership by VOLT Productions, offers podcasters a lifeline for starting, growing, and monetizing their shows. From simplifying the podcasting journey to providing comprehensive resources and expert guidance, the membership aims to empower podcasters at every stage of their podcasting career. Fundamentals of Paid Ads for Podcasts: Megan delves into the fundamentals of leveraging paid ads for podcasts, emphasizing the importance of understanding the strategy behind using ads to enhance audience growth. She discusses the significance of setting up essential elements such as business manager accounts, Facebook pixels, and audience targeting for effective ad campaigns. Knowledge Gap and Intimidation Factor: Megan addresses the common knowledge gap and intimidation factor that podcasters may face when considering paid ads. She highlights the misconception around leveraging ads solely for sponsorships and emphasizes the impactful role that Facebook and Instagram advertising can play in reaching a wider audience. Ad Spend and Strategy: When it comes to ad spend, Megan provides valuable insights on budget-friendly ad strategies that can kickstart podcast growth without breaking the bank. She stresses the importance of choosing the right campaign objectives and how even a modest investment in paid ads can yield significant results in audience growth and engagement. Launching Phase and Campaign Objectives: Megan explores the idea of leveraging paid ads during the launch phase of a podcast, recommending the use of signup pages and waitlists to build an email list for future engagement. She also discusses the importance of testing different ad strategies, from directing traffic to websites to promoting specific podcast episodes, to optimize audience engagement and conversion. As podcasting continues to evolve as a prominent form of content creation, leveraging paid ads has become a strategic imperative for podcasters looking to expand their reach and amplify their message. Megan Shields' insights shed light on the potential of paid ads in driving podcast growth and engagement, offering a roadmap for podcasters to navigate the realm of advertising with confidence and clarity. Learn about:
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| 29 Dec 2022 | Top 5 Podcast Trends for 2023 (and Beyond) | 00:13:36 | |||||
What are the top 5 podcast trends for 2023?
Are you curious about where the industry is headed in the new year?
As the popularity of podcasting continues to grow, it's important for podcasters to stay up-to-date on the latest trends and techniques in the industry. In 2023, we can expect to see a number of exciting developments in the world of podcasting, including the increased use of artificial intelligence and automation, a focus on monetization through various methods, interactive and immersive experiences, and a diversification of content and format.
In this episode, I’m taking you through my top 5 predictions for the new year and beyond.
Learn about:
Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting Resources mentioned in this episode:
Connect with Simona here:
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| 26 Sep 2024 | Podcast Marketing Hacks No One is Sharing: Trends and Secrets Every Creator Should Know in 2024 | 00:31:26 | |||||
Are you looking to learn all of the industry's best-kept secrets that producers don't tell you? You're in the right place! In this episode of "As It Relates to Podcasting," my team and I share invaluable insights and essential tips on mastering podcast marketing and production. We're thrilled to introduce this new monthly roundtable format, where we'll discuss industry trends, answer your questions, and provide a behind-the-scenes look at our marketing. One of the critical topics we cover is the evolution of social media presence for podcasters. We've seen podcast marketing change drastically from 2019 to today. It's essential for creators to be face-forward and engage directly with their audience. Emily highlights the importance of podcast accessibility, such as using subtitles in reels to cater to people with hearing impairments or those who scroll without audio. It's crucial to meet listeners where they are and offer multiple ways for them to consume your content. Building a brand outside of the podcast is an often overlooked aspect as well. Many people want their podcasts to top the charts, but they miss the crucial step of creating the brand behind the podcast. We also discuss the balance between producing high-quality content and maintaining authenticity. While polished content is valuable, authenticity and relatability should not be compromised. The message you're communicating is more important than the type of equipment you use. Connect with us or book a free discovery call to discuss strategies tailored to your needs. Be sure to catch us live at the end of every month and send in your questions for personalized advice! Learn about:
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| 28 Dec 2023 | 2024 Predictions for the Podcast Industry: AI, SEO, and Video Strategies | 00:13:51 | |||||
Welcome to "As It Relates to Podcasting", the go-to place for all things podcasting, from launch strategies to growth techniques. In this blog post, I will delve into the exciting advancements happening in the podcast industry in 2024. AI revolutionizing podcast production, the significance of SEO keywords and engaging titles, the rise of video content, the importance of a solid content strategy, and the potential of YouTube as a podcasting platform are all key areas that will shape the future of podcasting. Let's dive in and explore these five predictions!
Prediction 1: The Rise of AI in Podcasting In recent years, AI has transformed various industries, and podcasting is no exception. Tools like ChatGPT have revolutionized content creation, production, and consumption. Podcast producers have already embraced AI for editing and recording processes. However, it's crucial to ensure that AI is used in conjunction with personalized content. While AI can assist in tasks like creating show notes and pulling clips, it can never replace the unique voice and impact of a human touch.
Prediction 2: SEO Keywords and Engaging Titles In 2024, discoverability is key for any podcast. A combination of content, traditional and digital marketing techniques, SEO, keywords, and engaging titles will play a crucial role. It's important to strike a balance between using targeted keywords in titles and descriptions without keyword stuffing. Creating engaging titles reflective of the content will improve your SEO strategy and completion rates, making a lasting impression on potential listeners.
Prediction 3: The Power of Video Content Podcasts are no longer confined to audio-only formats. The demand for video content is increasing rapidly. Even if you don't upload your podcasts on YouTube, utilizing video elements to promote your podcast across social media platforms is vital. Incorporating visual components like audiograms overlaid on B roll or quotes makes your content more engaging and accessible. Tools like Opus Clips, Headliner, and Descript can help simplify the process of creating captivating video content.
Prediction 4: The Importance of a Strong Content Strategy In 2024, planning and consistency are key to making your podcast stand out. Adopt a content strategy that aligns with your overall goals, mission, and values. Being consistent in your posting schedule and understanding your target audience will help your show resonate with the right listeners. Flexibility in adapting to market trends and incorporating listener feedback will keep your content fresh and engaging.
Prediction 5: YouTube as a Podcasting Platform YouTube continues to be a powerful platform for podcasters to expand their reach. Posting full videos, clips, behind-the-scenes content, and Q&A sessions on YouTube taps into a vast audience that prefers visual content. Incorporating YouTube into your overall strategy will help you reach new listeners and make a significant impact. Stay tuned for my upcoming masterclass in January, where I'll share more insights on leveraging YouTube for podcast promotion.
As we step into 2024, the podcasting landscape is rapidly evolving. AI, SEO keywords and engaging titles, video content, a solid content strategy, and the potential of YouTube are all shaping the future of podcasting. Embracing these five predictions will empower podcast creators to share their messages, entertain, educate, and inspire their audiences. Get ready to ride the wave of change and make an impact in the podcasting world!
What are your thoughts on these predictions for the future of podcasting? Share your feedback in the comments below. Don't forget to subscribe for more valuable insights and stay tuned for... | |||||||
| 12 Dec 2024 | Is YouTube the Secret to Growing Your Podcast? How to Start and Make a Video Podcast in 2024 | 00:13:59 | |||||
Is YouTube the missing key to your podcast’s success? In today's digital landscape, YouTube has rapidly risen to be one of the foremost platforms for podcast discovery. If you're not yet leveraging YouTube for your podcast, you might be missing out on a massive opportunity to grow your audience and monetize your show. This episode explores why YouTube is a must for podcasters, how to create engaging videos, and the tools and strategies to make it happen. Learn why YouTube is essential for podcasters, from improving discoverability and visual engagement to boosting monetization opportunities and leveraging viral content. Get practical tips on creating engaging video content, choosing the right equipment, simplifying your setup, and effective editing techniques. Additionally, explore strategies to repurpose your content for broader reach, such as using clips, quotes, and incorporating SEO tactics. Tune in to discover how consistency and smart content creation can transform your podcast's impact. Learn about:
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| 23 Feb 2023 | PART 4 - Analytics and Metrics: Measuring the Success of Your Podcast Social Media Strategy with Derek Videll | 00:31:50 | |||||
Learn how to measure the success of your podcast social media strategy using analytics with Derek Videll. Derek Videll, the host of The Social Media Entrepreneurs podcast and Founder of socialbamboo.com, is an experienced social media expert who teaches creators and entrepreneurs how to effectively utilize social media. In this episode, we will be discussing the important analytics to pay attention to in order to understand how your content is performing. We'll cover which social media metrics are most important and what it means to 'go viral.' We'll also share some tips on how to take your social media data and analytics and optimize it for success. And lastly, we'll talk about the important role mindset plays in podcasting, social media, and showing up. So let’s get ready to learn about the latest and greatest in social media analytics. Learn about:
Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting Resources mentioned in this episode:
Connect with Derek here:
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| 14 Dec 2023 | 3 Ways to Make Money Podcasting | 00:11:19 | |||||
In today's podcast episode, we are diving into a topic that is essential for podcast creators - generating revenue. We will explore three main ways to monetize your podcast and turn your podcast success into overall business success. So, let's get started! One of the most common ways to generate revenue from your podcast is through sponsorships and advertisements. While many creators aspire to have sponsors on their podcast, it is important to approach this process with integrity. Make sure that your message aligns with the brands you are targeting or that approach you. Building a partnership with brands can extend beyond traditional sponsorships and ads. Consider collaborations on social media, email marketing, podcasting, YouTube, and other platforms that you are active on. Creating synergy between your brand and the brands you work with helps build a strong relationship with your audience. Remember, the key is to make the partnership mutually beneficial for both you and the brand, ensuring that the products or services you promote resonate with your audience. Affiliate marketing is another fantastic way to generate additional revenue from your podcast. By recommending products or services through affiliate links, you can earn a commission on any purchases made through those links. However, it is crucial to maintain clarity and alignment with your audience. Instead of bombarding them with numerous affiliate links, focus on products and services that genuinely align with your brand and that you would personally recommend. Finding the right balance and staying true to your core values will help you build trust with your audience and retain their loyalty. Your podcast serves as a powerful platform for creating and expanding upon your own products and services. Use your podcast to promote and sell your offerings directly to your listeners. Consider integrating your product launches or special service promotions into your podcast episodes. Ensure that the content aligns with the products or services being promoted. By making your podcast an integral part of your marketing strategy, you can generate more buzz and interest around your offerings, resulting in increased revenue. Remember, generating revenue from your podcast is a journey, and it requires dedication, experimentation, and continuous improvement. So, get started today and start reaping the rewards of your hard work and passion as a podcast creator. Learn about:
Resources:
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| 08 Dec 2022 | PART 2 - How to Structure a High Converting Ad with Lisa Anne | 00:34:41 | |||||
Learn how to structure a high converting ad, as it relates to podcasting, with my guest Lisa Anne. In this second episode of our four-part series, Lisa Anne takes us through the three different types of ads you can run, how to run video and still-image ads, and the structure of your ad copy (there are 3 parts to this – stay tuned). Lisa Anne is a self-made entrepreneur, a global marketing agency owner, digital course creator, podcaster and one of the most sought after Digital Marketing experts of her generation. Lisa propels busy entrepreneurs and businesses to internet-celebrities using her proven automation models in just a few weeks. She’s been applauded year after year for managing multiple 6 and 7-figure marketing ventures, Facebook and Instagram ad campaigns and developing high-converting automation strategies. Through online courses and private masterminds, Lisa has taught worldwide through the power of wifi. Lisa has a passion for helping others achieve big targets within their lives. She’ll scale your business, automate it to help you claim back more time freedom into your life, and make you think a little bit bigger.
Learn about:
Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting Resources mentioned in this episode:
Connect with Lisa here:
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| 27 Oct 2022 | PART 5 - 5 Steps for a Successful Podcast Launch with Nick Nalbach | 00:33:41 | |||||
Learn the five steps for a successful podcast launch, as it relates to podcasting with Nick Nalbach.
You’ve created the idea for your show, you’ve put in the work to record the episodes and get your content edited and you’re ready to hit publish. But, you really aren’t sure how to get people to listen to your podcast – how do you launch this thing?
This is what we’re covering in this episode with Nick, so that you don’t show up to your podcast launch unprepared and really with no idea of how to promote it.
Why is it so important to know who you’re talking to? How do you know which graphics to create? Where to get yourself organized online? Do you need to warm up your audience? How do you engage them? Is it really worth it to create a podcast trailer? In this episode, Nick Nalbach and I dive deep into what you need to do in order to blow your launch out of the water. These techniques are what we use to get our own shows and into the charts, as well as our clients.
From podcast host to podcast coach and producer, Nick Nalbach truly understands the struggles and fears of putting your message and story out into the world. Nick’s mission is not just to help coaches and entrepreneurs launch a podcast. His goal is to empower these leaders to share their message and knowledge with the world, to build deep and meaningful connections with their community, and establish them as the leading go-to experts in their industry.
Learn about:
Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting Connect with Nick here:
Connect with Simona here:
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| 10 Aug 2023 | PART 2 - Create Podcast Content That STANDS OUT with Lloyd George | 00:38:02 | |||||
In this episode, Lloyd George and I dive deep into the dynamic world of content creation, exploring the ongoing clash (if you want to call it that) between Podcasting and YouTube. We analyze the distinct listening habits of podcast consumers and uncover how this evolving landscape is reshaping the way we consume audio and video content. Join us as we discuss the transformative impact of podcasting on TV and video content, highlighting the rise of micro creators and questioning the dominance of megastars. With a keen eye on the ever-changing media landscape, we also examine the shifts in Apple's "new and noteworthy" section and its implications for content creators. Delving into practical strategies, we explore the three essential buckets of content to create and offer insights into crafting content on the fly without compromising quality. Balancing timely messages against quality content, we dissect the delicate art of maintaining audio and video excellence, all while stressing the paramount importance of consistent engagement. Meet Lloyd, a Zimbabwean American content creator, and freelance project manager with a passion for empowering Creators of Color. By day, he manages creative projects for brands like GoPuff, DraftKings and Chic-Fil-A. By night, he dedicates himself to crafting content that amplifies diverse voices. Lloyd has created content for global brands such as Spotify, Riverside.FM, Acast, Creative Juice, and LinkedIn. His passion for the creator economy shines through in all his work. Within the last 90 days, over 3,000 people have completed his podcast course. Lloyd has also built a thriving community of over 15,000 creatives across all social platforms. A sought-after podcast consultant, Lloyd leverages his expertise to help brands harness the power of podcasting to reach their goals. As his career progresses, he looks forward to new opportunities in consulting, brand collaborations, and work as on-air talent. Join us on this episode as we unravel the secrets of thriving in the content creation arena, navigating the challenges, and seizing the opportunities presented by the evolving media landscape. Learn about:
Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: | |||||||
| 21 Nov 2024 | How I Built my Podcast Production Agency and Scaled it to Multiple Six Figures in Just 3 Years | 00:15:46 | |||||
Are you prioritizing relationships, scalability, and thought leadership in your business? In the journey of building a multiple six-figure podcast production agency, many might think it’s all about client work. But there's so much more to it. Let’s dive into the strategies that skyrocketed my business, and how you can implement them no matter where you are in your journey. Together, we explore how to build a successful podcast production agency by focusing on three key strategies that go beyond client work. Our discussion includes the importance of prioritizing relationships over revenue, scaling services through outsourcing and productization, and establishing yourself as a thought leader in the industry. Tune in to learn how to create meaningful client relationships, deliver quality services, and grow your brand with authenticity and trust. Also, discover actionable strategies with the Podcast Growth Lab linked in the episode notes below. Learn about:
BLACK FRIDAY WAITLIST and get our free podcast growth checklist: https://voltproductions.co/black-friday-2024-waitlist FREE RESOURCES:
MORE RESOURCES:
Connect with Simona here:
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| 22 Feb 2024 | How to Dominate Search and Build Relevancy for Your Podcast with Anthony Nwaneri (Part 4) | 00:23:45 | |||||
Podcasting has become an increasingly popular medium for sharing information, stories, and ideas. But with the ever-growing number of podcasts available, how can you ensure that your show stands out and attracts listeners? The key lies in dominating search and building relevancy. In this episode, we'll explore the strategies and techniques to help you optimize your podcast for search engines and establish your authority in your niche. Joining me for this conversation is Anthony Nwaneri, best selling author of the book Podcast Made Simple and the Co-host of 'Why Your Podcast Isn't Growing'.
I. Understanding Podcast SEO: To dominate search, it's essential to understand the concept of podcast SEO (Search Engine Optimization). Podcast SEO involves optimizing your show's content, titles, and descriptions to rank higher in search engine results. By doing so, you increase your visibility and reach a wider audience. In the script, the guest, Anthony, explains the importance of podcast SEO and highlights its different aspects, such as visibility and user engagement. II. Building Relevancy Through Keywords: To build relevancy for your podcast, it's crucial to identify the keywords that are relevant to your niche and target audience. In the script, Anthony advises being intentional about the specific keywords you want to rank for. For example, if your podcast is about real estate, you may want to focus on keywords like "real estate investing," "house flipping," or "multi-family properties." By incorporating these keywords into your episode titles, show descriptions, and show notes, you're building a catalog of digital real estate that signals to search engines your expertise in these areas. III. The Power of Timely and Relevant Content: Creating timely and relevant content is another important aspect of building relevancy and dominating search. By staying up to date with industry trends and addressing topics that are currently in demand, you increase the chances of being discovered by potential listeners. The script mentions the example of launching a podcast at the beginning of the year or after the summer, which aligns with the times when individuals are more likely to start new endeavors. By tailoring your content to these specific periods, you tap into the existing demand and set yourself apart from the competition. IV. The Holistic Approach to Podcast SEO: Dominating search and building relevancy is not a one-size-fits-all approach. It requires a holistic view of podcast SEO and a focus on optimizing every touchpoint of your listener's journey. This includes elements such as attractive cover art, engaging episode titles, captivating intros and outros, and valuable content throughout. As mentioned in the script, it's not just about one magic pill, but the combination of all these factors that produces long-lasting results. V. The Long Game of Podcasting: Finally, it's important to remember that podcasting is a long game. While there may be cases of instant success, such as launching a podcast and seeing explosive growth, these instances are rare. Building a successful podcast takes time, consistency, and dedication. As explained in the script, the process of dominating search and building relevancy is unfolded over a prolonged period. Patience and persistence are key as you continuously optimize your content, engage your audience, and strive to provide value.
In the ever-growing landscape of podcasting, dominating search and building relevancy are crucial for success. By understanding podcast SEO, identifying relevant keywords, creating timely content, and taking a holistic approach, you can increase your podcast's visibility, attract more listeners, and establish yourself as an authority in your niche. Remember, podcasting is a marathon, not a... | |||||||
| 24 Aug 2023 | PART 4 - How to Create Epic Video Content with Lloyd George | 00:19:49 | |||||
In this episode, we explore the dynamic world of video podcasting. From the buzz around video's role in breaking down podcasting taboos to leveraging its power for growth, this episode covers it all. We break down the in-person vs. remote recording debate and reveal how video can boost your business and revenue streams. We also give practical advice: when to embrace video and when to stick with audio, along with insights into monetization strategies. We also highlight the beauty of imperfection in podcasting. Meet Lloyd, a Zimbabwean American content creator, and freelance project manager with a passion for empowering Creators of Color. By day, he manages creative projects for brands like GoPuff, DraftKings and Chic-Fil-A. By night, he dedicates himself to crafting content that amplifies diverse voices. Lloyd has created content for global brands such as Spotify, Riverside.FM, Acast, Creative Juice, and LinkedIn. His passion for the creator economy shines through in all his work. Within the last 90 days, over 3,000 people have completed his podcast course. Lloyd has also built a thriving community of over 15,000 creatives across all social platforms. A sought-after podcast consultant, Lloyd leverages his expertise to help brands harness the power of podcasting to reach their goals. As his career progresses, he looks forward to new opportunities in consulting, brand collaborations, and work as on-air talent. Join us on this episode as we unravel the secrets of thriving in the content creation arena, navigating the challenges, and seizing the opportunities presented by the evolving media landscape. Learn about:
Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting Resources:
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| 06 Oct 2022 | PART 1 - What's Holding You Back From Starting Your Podcast with Nick Nalbach | 00:32:14 | |||||
Learn what's holding you back from starting your podcast, as it relates to podcasting with Nick Nalbach.
Let's face it. As entrepreneurs, there are so many different blocks that we hit on a daily basis, and your podcast journey is no different. In fact, your mindset is one of the most critical pieces in this entire journey – more than your tech and setup.
In this episode, we’re talking about the mindset blocks that come in every stage of growth, the imposter syndrome that we feel on a daily basis, tips to navigate when our minds tell us stories that are untrue, and how to level up the way that you show up.
From podcast host to podcast coach and producer, Nick Nalbach truly understands the struggles and fears of putting your message and story out into the world. Nick’s mission is not just to help coaches and entrepreneurs launch a podcast. His goal is to empower these leaders to share their message and knowledge with the world, to build deep and meaningful connections with their community, and establish them as the leading go-to experts in their industry.
Learn about:
Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting Connect with Nick here:
Connect with Simona here:
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| 13 Oct 2022 | PART 2 - How to Pick Your Podcast Name, Niche, and Episode Structure with Nick Nalbach | 00:39:40 | |||||
Learn how to pick your podcast name, niche and episode structure, as it relates to podcasting with Nick Nalbach.
Today’s conversation is about setting up the foundational items for your podcast so that you don’t launch into the abyss – or even worse, you launch and no one listens.
Do you know who you’re talking to? What are the key elements you need to consider when picking your show name? What makes your podcast searchable? How do you structure your episodes? Or create a show description? We talk about all of these points and more.
From podcast host to podcast coach and producer, Nick Nalbach truly understands the struggles and fears of putting your message and story out into the world. Nick’s mission is not just to help coaches and entrepreneurs launch a podcast. His goal is to empower these leaders to share their message and knowledge with the world, to build deep and meaningful connections with their community, and establish them as the leading go-to experts in their industry.
Learn about:
Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting Connect with Nick here:
Connect with Simona here:
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| 06 Apr 2023 | PART 1 - How to Start a Private Audio Feed with Kim Tradewell | 00:28:39 | |||||
Have you ever considered starting a private podcast for your business or personal use? If not, you might be missing out on some key benefits that could skyrocket your podcast to the next level. In this episode, Part 1 of four in our series about private podcasting and private audio feeds, Kim Tradewell joins me to give us the skinny on all we need to know. Kim is an expert in the world of private podcasting and audio overall, and she'll be sharing why you should consider a private podcast or private audio feed for your business or personal use. We'll also be diving into the ROI of podcasting, exploring the benefits of private audio feeds, and discussing the main differences between a public podcast and a private audio feed. Kim will explain how these private audio feeds work, where they are hosted, and whether it's possible to have both a public and private feed. Kim’s business journey started as a call for something more. Her career in Population Health allowed her to look at things with a holistic lens. Identifying big picture initiatives and creating messaging for target populations from concept to implementation, she realized there was only so much change she could make from her cubicle! May and James Co. began with the intention of sharing the creativity of audio marketing with others. She believes the power of collaborating and networking through storytelling is key to success. Through a strategy that is as unique as you are, her role is to bring the care and attention you need to amplify your voice and help your business thrive. Your clients are busy. They want to learn from you, that is why they are in your world. But they also have families, businesses, personal lives and households to run. Meet your people where they are at! This episode will provide you with valuable insights into the world of private podcasting and how it can benefit you and your business. Learn about:
Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting Resources:
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| 30 Mar 2023 | 4 Key Parts of Starting a Podcast | 00:11:47 | |||||
What are the four key parts you need to know when it comes to starting your podcast? In this episode, we're discussing how to create your podcast name, tips for writing your show description, creating the perfect trailer, writing an impactful intro, what goes into a podcast outro, and how to structure episode ideas. So, whether you're just starting out or looking to improve your existing podcast, this episode is for you. Creating your podcast name Your podcast name is your brand, so it's important to get it right. In this segment, we'll be discussing tips for creating a memorable and effective podcast name that will attract listeners. Tips for writing your show description Your show description is your opportunity to sell your podcast to potential listeners. In this segment, we'll be sharing tips on how to write a compelling and informative show description that will help you stand out from the competition. Creating the perfect trailer Your trailer is like a movie trailer – it's a preview of what's to come in your podcast. In this segment, we'll be discussing tips on how to create the perfect trailer that will hook listeners and keep them coming back for more. Writing an impactful intro Your podcast intro is your chance to set the tone for your show and create a connection with your audience. In this segment, we'll be discussing how to write an impactful intro that will engage your listeners and keep them listening. What goes in a podcast outro Your podcast outro is just as important as your intro. In this segment, we'll be discussing what should go into a podcast outro, including calls to action and ways to keep listeners engaged after the episode ends. How to structure episode ideas Finally, in this segment, we'll be discussing how to structure your episode ideas to keep your listeners engaged from beginning to end. We'll be sharing tips on how to organize your content, create a compelling narrative, and keep your listeners coming back for more. Whether you're a new podcaster or a seasoned pro, these tips and tricks will help you take your podcast to the next level. Thanks for listening, and happy podcasting! Learn about:
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| 15 Feb 2024 | Rank Higher on Apple and Spotify with Higher Completion Rates with Anthony Nwaneri (Part 3) | 00:23:35 | |||||
In the competitive world of podcasts, it's not enough to just create high-quality content. To stand out and increase your visibility on platforms like Apple and Spotify, you need to focus on user engagement and boost your completion rates. In this episode, Anthony Nwaneri and I explore how you can increase your podcast's ranking by improving your completion rates on these popular platforms. Anthony Nwaneri is the best selling author of the book Podcast Made Simple and the Co-host of 'Why Your Podcast Isn't Growing'.
After spending 3 years working hard on a degree that wasn’t taking him closer to a life he wanted, Anthony was determined to build a successful business in podcasting. Despite having zero experience in business or podcasting, he dropped out of college to go all in on a business. Fast forward to today, he's now a 2-time bestselling author and has generated multiple 6 figures with a coaching business, helping podcasters grow and monetize their shows. 1. Understanding Completion Rates: First, let's clarify what completion rates actually mean. The completion rate of your podcast episode refers to the percentage of listeners who stay engaged and listen to the entire episode. For example, if you have a completion rate of 60%, it means that, on average, 60% of your listeners stay tuned in until the end. High completion rates indicate that your audience is finding value in your content and are more likely to engage further with your podcast. 2. Importance of Completion Rates in Podcast SEO: Podcast search engine optimization (SEO) plays a crucial role in increasing your podcast's visibility and organic exposure on platforms like Apple and Spotify. These platforms analyze various factors to determine which shows to recommend to their users. One key factor they consider is completion rates. Higher completion rates signal that your podcast offers engaging and valuable content, making it more likely to be recommended to a wider audience. 3. Crafting an Engaging Podcast Episode: To increase your completion rates and improve user engagement, there are several strategies you can implement: a. Start with a Powerful Hook: Grab your listeners' attention right from the start with a compelling hook. Avoid common mistakes like starting with a lengthy jingle or talking extensively about the guest. Instead, focus on creating intrigue and promising a benefit they will gain from listening to the episode. b. Maintain High Energy and Smiling While Speaking: Your energy and enthusiasm as the host or speaker have a significant impact on user engagement. Smile while you talk, as it can be heard in your voice and creates a more enjoyable and immersive experience for your audience. c. Create Open Loop Hooks: Throughout your episode, use open loop hooks to build intrigue and keep listeners engaged. Open loop hooks are questions or statements that create curiosity or a sense of unfinished business, encouraging listeners to stay tuned in to find the answers. Think of it as stringing them along with valuable and captivating information. d. Be Mindful of Tangents: While tangents can be interesting and add variety to your podcast episode, make sure to bring the conversation back to the main topic or the promise you made to your listeners. Strive for a balance between engaging diversions and staying on track to deliver what was promised. 4. Importance of Episode Titles and Descriptions: When it comes to ranking higher on platforms like Apple and Spotify, your episode titles and descriptions play a vital role. They should be optimized for searchability and contain relevant keywords to attract your target audience. However, ensure the title accurately reflects the content of the episode to avoid misleading your listeners. 5. | |||||||
| 25 Apr 2024 | How to Use YouTube Videos to Grow Your Business with Jamar Diggs (Part 4) | 00:21:31 | |||||
Are you looking to unlock the full potential of YouTube for your business? In this final part of our four part series, I’m joined by Jamar Diggs, as we dive deep into the strategies and techniques necessary to leverage YouTube effectively for business growth. Why YouTube for Growing Your Business Jamar highlights the long-term benefits of YouTube, emphasizing how it can attract a broad audience and support the entire customer journey, from the initial sales process to customer retention and advocacy. SAS Brands: Attracting and engaging customers Jamar draws parallels between YouTube strategies and those used by Software as a Service (SaaS) companies. He breaks down the process into attracting customers, facilitating the sales process, and empowering customers through knowledge bases. The focus is on creating content that resonates with the audience at different stages of their journey. Providing a Knowledge Base and Empowering Customers The conversation shifts towards the importance of providing a knowledge base to support customers using your product or service. Jamar emphasizes the value of creating instructional content on YouTube to assist customers in overcoming challenges and maximizing their experience. This not only aids in customer retention but also attracts new prospects through valuable resources. Being Customer Centric Jamar underlines the significance of being customer-centric, showcasing success stories and fostering a sense of community among customers. By highlighting client testimonials and creating content that celebrates community achievements, businesses can inspire loyalty and advocacy among their customer base. We wrap up our conversation by emphasizing the transformative power of YouTube when used strategically for business growth. They stress the importance of creating purpose-driven content, building a loyal community, and inspiring customers to become brand advocates. Learn about:
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| 03 Oct 2024 | Boost Your Podcast Downloads: 4 Podcast Title Hacks to Implement ASAP | 00:11:40 | |||||
Ever wonder why some podcasts get all the clicks and downloads while others don't? In this episode of As It Relates to Podcasting, I'm diving deep into the art of crafting irresistible podcast episode titles that make your audience hit play every time. I'm excited to share four proven title frameworks that consistently deliver results, plus a bonus framework that I use frequently. These techniques will transform how you approach titling your episodes, helping you stand out in the crowded podcasting space. We'll explore the psychology behind effective titles and why these frameworks work so well. You'll learn how to use the "Never," "Why I Stopped," "Truth," and "Regrets" frameworks, along with the bonus "Start Stop" framework. I'll provide real examples for each, showing you how to adapt them to your unique podcast style and niche. Remember, a well-crafted title doesn't just attract listeners – it sets the tone for your episode and builds anticipation. It's about making a promise to your audience and delivering on it, which ultimately builds trust and grows your community. Want to take your podcast titling skills to the next level? Check out my $7 guide mentioned in the episode for even more insights on naming your podcast and planning your first three episodes. Let's make your podcast titles impossible to resist! Learn about:
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| 02 Nov 2023 | PART 1 - Getting Over Your Podcast Fears with Ana Xavier | 00:26:15 | |||||
In this podcast episode, Ana and I discuss the mindset required for podcasting success. We tackle the common concern of "needing more downloads," emphasizing the value of progress and authenticity over raw numbers. We also explore the idea of success, emphasizing the importance of setting personalized goals rather than comparing oneself to others. Ana explains what happens when a podcast goes viral, the importance of aligning goals with engagement capacity, and the need for a clear show goal. She also touches on the changing podcasting landscape, the role of early adopters, and encourages aspiring podcasters to take a leap of faith. Finally she leaves us with a message to appreciate the present and nurture existing connections, recognizing that each step in the podcasting journey contributes to growth and impact in this dynamic landscape. Ana Xavier, the Founder and CEO of The Podcast Space, is Multilingual award-winning professional, with experience in Global Podcasting, and a heart for impact-driven entrepreneurs. Ana's superpower is the ability to help clients identify a podcast idea that accelerates their business or professional goals, establishes trust with their ideal customer, and avoids content creator overwhelm. Ana and her team have helped more than 40 professionals and entrepreneurs launch and improve their podcast. And each month they help thousands more through their consulting, online courses, and through the official podcast. Tune into this episode for profound, meaningful, and actionable tips to master your mindset around podcasting. Learn about:
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| 20 Mar 2025 | Validate Your Podcast Idea (Before You Waste Time & Money on Launching the Wrong Show!) | 00:15:10 | |||||
Ever feel like you’re doing everything to launch your podcast, yet something keeps holding you back? Maybe it’s uncertainty, maybe it’s overwhelm, or maybe it’s just not knowing where to start. Spoiler alert: Validating your podcast idea before you hit record is the key to ensuring your show has an audience waiting for it. In this episode of As It Relates to Podcasting, I’m breaking down how to validate your podcast idea and strategically plan for growth so you don’t create a show that no one listens to. We’re talking about identifying your ideal listener, researching trends, engaging your audience, and avoiding the biggest mistake—relying on passion alone. Plus, I’ll share practical tips for planning your content, structuring your format, and launching strong. If you’ve been stuck in the planning phase, wondering if your podcast idea is the one, this episode will help you move forward with confidence. 🔑 Key Themes & Takeaways: Validating Your Idea Before You Record – Not every idea makes for a great podcast. Learn how to research demand, engage potential listeners, and get the feedback you need before launching. Planning a Format That’s Sustainable – Will your show be solo, co-hosted, or guest-driven? What’s the ideal episode length? Structuring your format now prevents burnout later. Launching with a Growth Strategy – A strategic launch means having 3–5 episodes ready, leveraging pre-launch buzz, and optimizing your podcast for searchability to attract the right audience. Learn about:
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| 28 Mar 2024 | How to Use Paid Ads to Grow Your Podcast with Megan Shields (Part 4) | 00:20:13 | |||||
In the world of podcasting, the journey to success involves more than just recording and publishing episodes. It extends into leveraging digital marketing strategies, such as paid ads, to amplify your reach and impact on social media platforms. In this final part of our four-part series, paid ads expert Megan Shields delves deep into the intricacies of utilizing paid ads for social media growth in the podcasting realm. Strategic Ad Campaigns: Megan delves into the intricacies of structuring engagement and reach campaigns to build and nurture audiences effectively. By leveraging strategic ad funnels and retargeting capabilities, podcasters can amplify their brand visibility and conversion opportunities without breaking the bank. Crafting Compelling Content: The discussion evolves to highlight the importance of creating introductory and nurture content that resonates with audiences at different stages of the buying cycle. By focusing on authentic storytelling and delivering value-driven messages, podcasters can forge lasting connections and establish credibility within their niche. The Power of Consistency: We underscore the significance of maintaining a consistent presence across social media platforms, podcasts, and email lists to reinforce brand recognition and stay top of mind for potential listeners. The cumulative effect of multi-channel marketing contributes to long-term audience growth and engagement. Budget-Friendly Approach: Dispelling the myth of exorbitant ad spend requirements, Megan advocates for a budget-friendly approach to implementing the trifecta strategy. By allocating modest daily budgets to social media ads and podcast promotions, podcasters can kickstart their digital marketing journey without breaking the bank. As we navigate the dynamic realm of podcasting, harnessing the power of paid ads for social media growth emerges as a game-changer for amplifying audience engagement and expanding reach. With expert insights from Megan Shields, podcasters are equipped to embark on a transformative journey towards podcasting success fueled by targeted digital marketing strategies. Learn about:
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| 27 Jun 2024 | How to Build a Thriving Podcast Community: Insights from Kendall Breitman, RiversideFM’s Community Manager | 00:16:25 | |||||
In the ever-growing world of podcasting, building a strong community around your show is essential. But how exactly do you foster such engagement? Kendall, the Community Manager at Riverside FM joins me to talk all about it. Here are some key takeaways from our conversation, providing you with actionable tips on building and nurturing a vibrant podcast community. Building a community requires tailoring your efforts to meet the unique needs of your audience. Kendall highlighted that no two communities are the same, and the most successful ones are those that respond to their members' actual wants and needs. Essentially, your community should reflect the interests and desires of its members. To better serve your community, it’s crucial to understand their motivations. Kendall suggested that direct conversations with your audience are invaluable. Asking them questions about their goals, challenges, and preferences can provide insights that help you shape a community that resonates with them. Kendall advised treating negative feedback as an opportunity to demonstrate the human side of your brand. Instead of viewing it as an affront, see it as a chance to engage, listen, and explain your actions. Personal responses and transparency can turn a disgruntled member into a loyal advocate. When launching a new community or reviving a dormant one, take the lead in starting conversations. Kendall noted that it’s essential to post regularly and encourage interaction until the community gains momentum and members feel comfortable contributing on their own. Building a strong podcast community is about creating meaningful connections, responding to the needs of your audience, and fostering a space where members feel valued. For those looking to build or strengthen their podcast communities, these actionable tips from our conversation provide a valuable roadmap to success. Learn about:
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| 04 May 2023 | PART 1 - Is Your Podcast Mindset Costing You? with Marc Ronick | 00:37:04 | |||||
Are you struggling to grow your podcast audience? The solution may lie in your mindset. In this episode, we explore the power of mindset in podcasting and how it can make or break your success. Marc Ronick joins me for part 1 of this four–part series and shares tips on finding your 'why', using language to make your listener feel included, and how to reframe your mindset when it feels like listeners don't care. We also discuss the dangers of self-sabotage and the importance of patience and consistency. Plus, learn why connecting with your listener directly is crucial, and why downloads don't always matter. Marc Ronick, a podcasting veteran with over 17 years of experience, has a passion for empowering podcasters to turn their visions into reality. From launching his first fantasy football podcast in 2005 to founding the innovative NextGen Podcaster membership platform, Marc's journey has been marked by an array of successful ventures. His popular comedy podcast, The Marc and Lowell Show, alongside childhood friend Lowell Melser, has accumulated over 1 million downloads. As a co-founder of The RELM Network and iRonick Media, Marc continues to help independent podcasters build their brands and reach wider audiences. With NextGen Podcaster, Marc brings podcasters access to cutting-edge AI tools, expert advice, and a vibrant network of like-minded creators. Marc also hosts the podcast, "Podcast PhD" and leads The Podcasting Morning Chat on Clubhouse, engaging with a community of hundreds of content creators.
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| 24 Nov 2022 | PART 4 - Designing Pins That Convert to Downloads with Samantha Lynn | 00:20:20 | |||||
Learn the best practices when it comes to designing pins that convert to downloads, as it relates to podcasting with Samantha Lynn. If you’ve been following along our series, you now know how to optimize your profile, leverage keywords and how to create content for longevity on Pinterest. So what are the top tips podcasters must know when it comes to designing pin templates? Is there a perfect combination of pin types you should use? How do you create the right strategy with your content on Pinterest? Samantha and I answer these questions and more in this last episode of our four-part series. Samantha Lynn is a Pinterest marketing expert and online marketing VA. Since 2015, Samantha has worked her way up from basic admin and social media management roles for brick and mortars to working with 6+ figure businesses to grow and streamline their funnels. Samantha believes that anyone can utilize the power of Pinterest marketing, email funnels and a simple opt-in to attract and convert ideal customers and clients, promote podcasts and YouTube channels, and ultimately build a consistent stream of new audience members to nurture. Learn about:
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| 30 May 2024 | Here’s A Sneak Peek of my Podcast Production Process | 00:09:30 | |||||
Have you ever wondered what goes on behind the scenes of producing a podcast? Today, we peel back the curtain and get into the intricate production process. Starting at the foundation, we talk about having a booking and client management system to streamline the scheduling process. With tools like High Level, managing booking calendars, intake forms, and automated guest reminders has become an absolute game-changer, ensuring a smooth experience for guests before recording. When it comes to recording, I trust Riverside FM to deliver excellent audio quality, especially when collaborating with remote guests. The ability to separate audio and video tracks for each guest has proven invaluable during the editing phase, ensuring a seamless final product. For editing and crafting show notes, Descript is my go-to tool. By leveraging its transcription capabilities, she can seamlessly edit audio while referring to the transcript. This not only streamlines the editing process but also aids in creating engaging show notes and repurposing content across platforms. When it comes to designing visual content, Canva emerges as a versatile ally, offering an array of templates for artwork, thumbnails, and more. To bring these visuals to life, we turn to CapCut, seamlessly integrating it with Descript for a cohesive content creation workflow. To keep podcast projects organized and on track, I turn to Trello. With different boards for content planning, guest communication, and episode logistics, Trello serves as a visual hub for managing every aspect of the production process. Once episodes are edited and polished, we recommend hosting on Libsyn to distribute shows across various platforms. By manually uploading video content to YouTube, we maintain full control over titles and visuals, ensuring a tailored experience for the audience. For newcomers looking to venture into podcasting, I offer a comprehensive Podcast Launch Kit that covers everything from podcast launching to social media strategies. This kit serves as a one-stop resource for podcast management, social media templates, and growth strategies. And there you have it! Our complete workflow unveiled, from booking guests to editing visuals and everything in between. If you have any questions or simply want to engage further, head over to our Facebook community. Share this insightful podcast episode with a friend and stay tuned for more exciting content in next week's episode! Learn about:
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| 23 Mar 2023 | PART 4 - The Do's and Don'ts of Podcast Interviewing with Jason Cercone | 00:25:42 | |||||
Are you considering pitching or selling during a podcast interview but not sure how to do it without coming across as pushy? Do you struggle with finding the right balance between speaking and listening as a host or guest? And what about those moments when you accidentally interrupt your guest while they're speaking? These are just some of the common challenges that can arise during a podcast interview, and in this episode, we'll explore tips and strategies for navigating them with ease. Joining me for the last part of our four-part series is Jason Cercone. Jason is a podcast branding strategist, author, and experienced podcaster. He helps value-driven coaches and consultants establish authority and become thought leaders in their niche via strategic, impactful podcast guest appearances. He also hosts The Voice of Evolution of Brand, a podcast featuring authentic stories and strategies from brand-building professionals designed to help you grow your personal brand and succeed in your professional pursuits. Listen in as we talk about the importance of setting clear expectations, mitigating distractions, and the often-debated topic of rescheduling interviews. Plus, we'll delve into the do's and don'ts of pitching or selling during an interview and how to ensure a good balance between host and guest. Learn about:
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| 21 Mar 2024 | Email List Growth Strategies for Podcasters with Megan Shields (Part 3) | 00:23:01 | |||||
In the fast-paced world of podcasting, creators often find themselves juggling multiple tasks, from recording episodes to promoting their shows and engaging with their audience. One crucial aspect that can sometimes get overlooked is the power of email list growth. How can podcasters effectively use their email list to increase downloads, gain more subscribers, and make a bigger impact with their podcast? In this episode, we dive into actionable insights shared by email list and ads growth expert, Megan Shields, on how to leverage email marketing strategies for podcast success. We talk about the importance of email list growth in the podcasting world. She sets the stage for a conversation with Megan Shields, an expert in paid ads and email list strategies specifically designed for podcasters. Leveraging Paid Ads for Email List Growth The focus shifts to leveraging paid ads to grow email lists and maximize podcast impact. Megan highlights the significance of email list growth for creators, emphasizing the power of email marketing in engaging with listeners and fostering community. Structuring Email List Growth Strategies Megan reveals a strategic approach to email list growth, emphasizing the use of Facebook lead forms as a powerful tool for opt-ins. She explains how creators can streamline the opt-in process on Facebook, engage with audiences effectively, and seamlessly integrate leads into email marketing platforms like ConvertKit or MailChimp. Creative Freebies and List Building The duo discusses the importance of offering valuable freebies to entice audience opt-ins. Megan shares insights on creating podcast-specific freebies and engaging audiences with tailored content. They explore various creative options like video series, challenges, and training sessions as effective list-building strategies. Engaging Email Marketing for Podcast Growth Simona and Megan delve into the impact of email marketing on podcast growth and audience engagement. They stress the value of building a loyal subscriber base for promoting new episodes, running contests, and attracting potential sponsors in the podcasting landscape. Nurturing Audience Feedback and Engagement Emphasizing the importance of direct audience feedback, Megan highlights the value of engaging with subscribers through email communication. They discuss the role of email lists in refining podcast content, understanding audience preferences, and driving community interaction. In closing, the discussion underscores the immense potential of email list growth strategies for podcasters. Simona and Megan stress the long-term benefits of building and nurturing email lists, leveraging creative freebies, and engaging with subscribers to enhance podcast impact and reach. By incorporating expert insights from Megan Shields, creators can unlock the untapped potential of email list growth to amplify their podcasting success and deepen audience connections. Email marketing isn't just a tool—it's a strategic asset for podcasters looking to expand their reach and make a lasting impact in the ever-evolving podcast landscape. Unlock the power of email list growth and propel your podcasting journey to new heights with Megan Shields' expert strategies and actionable tips. Discover the key to engaging with your audience, driving downloads, and maximizing your podcast's impact through effective email marketing tactics. Learn about:
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| 27 Oct 2022 | PART 4 - How to Pick Your Podcast Hosting Platform and Submit to Directories with Nick Nalbach | 00:21:49 | |||||
Learn how to pick your podcast hosting platform and submit to directories, as it relates to podcasting with Nick Nalbach.
What’s a podcast hosting platform? How do you optimize it and format it properly? Are you on every single podcast directory you should be? Spoiler: even if you’re a seasoned podcaster, you might not be! In this episode, Nick Nalbach and I dive deep into how to pick your podcast platform and submit to directories, as it relates to podcasting. We talk about which hosting platforms are our favourite ones, which ones you should keep an eye out for or pay closer attention to, the dos and don’ts, and more.
From podcast host to podcast coach and producer, Nick Nalbach truly understands the struggles and fears of putting your message and story out into the world. Nick’s mission is not just to help coaches and entrepreneurs launch a podcast. His goal is to empower these leaders to share their message and knowledge with the world, to build deep and meaningful connections with their community, and establish them as the leading go-to experts in their industry.
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Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting Connect with Nick here:
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| 09 Nov 2023 | PART 2 - Unique Podcast Social Media Strategies to Increase Engagement and Visibility with Ana Xavier | 00:29:48 | |||||
In this episode, Ana and I take a deep dive into essential strategies to enhance your podcast's impact and reach. We dive into strategically reviewing your podcast, focusing on the critical elements that can make it stand out. We then explore the effective use of social media for your podcast, including how to connect with your audience. Next, we turn our attention to podcast engagement, discussing how to measure and improve it, as well as offering practical tips to keep your listeners coming back for more. We also explore ways to become more visible, both online and offline, in a manner that aligns with your values and goals. One of the key aspects we explore is understanding the different types of consumers of your content, helping you tailor your podcast to meet the needs of your diverse audience effectively. Finally, we discuss the role of your team when you're not comfortable with showing up on social media, highlighting the importance of collaboration in podcast success. Ana Xavier, the Founder and CEO of The Podcast Space, is Multilingual award-winning professional, with experience in Global Podcasting, and a heart for impact-driven entrepreneurs. Ana's superpower is the ability to help clients identify a podcast idea that accelerates their business or professional goals, establishes trust with their ideal customer, and avoids content creator overwhelm. Ana and her team have helped more than 40 professionals and entrepreneurs launch and improve their podcast. And each month they help thousands more through their consulting, online courses, and through the official podcast. Join us as we uncover the secrets to podcast growth, engagement, and visibility in ways that feel right for you and your audience. Learn about:
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| 20 Oct 2022 | PART 3 - What Podcast Equipment You Need with Nick Nalbach | 00:38:36 | |||||
Learn what podcast equipment you need, as it relates to podcasting with Nick Nalbach.
Are you ready to uplevel your podcast and video equipment AND not necessarily spend a ton of money? Nick Nalbach is back for episode 3 of our 5 part series, and in this one, we’re talking about what podcast equipment you need, as it relates to podcasting
Tech is one of the biggest questions I get from my clients, and it’s the most overwhelming one that stops podcasters dead in their tracks. We’re diving into which microphones to use, editing softwares, recording softwares, headphones, accessories, and SO much more.
From podcast host to podcast coach and producer, Nick Nalbach truly understands the struggles and fears of putting your message and story out into the world. Nick’s mission is not just to help coaches and entrepreneurs launch a podcast. His goal is to empower these leaders to share their message and knowledge with the world, to build deep and meaningful connections with their community, and establish them as the leading go-to experts in their industry.
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In this episode, we delve into the untapped potential of LinkedIn and why it should be an essential tool in your professional arsenal. Join Rich and I as we explore the reasons why LinkedIn is often underutilized as a platform and why you should be leveraging it to advance your career. From missed networking opportunities due to a closed mindset to dealing with spam messages, we cover it all. Discover the top reasons why LinkedIn should be a priority for every professional, entrepreneur and podcaster, and learn how to optimize your profile by completing key sections effectively. We emphasize the importance of filling out every area on your profile to make a strong impression on potential connections and employers. But it doesn't end there! We also provide valuable insights on showing up authentically, engaging with comments, and positioning yourself as a go-to expert in your field. Don't miss this episode packed with actionable strategies that can take your LinkedIn game to new heights. Rich Perry is a Business Communication & Marketing Strategist. He helps you build the brand your customers will trust. Entrepreneurs who have an important message to share, hire Rich when they want to design an optimized and powerful strategy to reach their audience, build brand authority, and turn casual visitors into lifelong customers. Rich co-authored Bankroll Your Mind (International #1 Best Seller) and was a contributing author in three books focusing on personal development. He is also a writer for Entrepreneur and other respected online publications. Tune in now and unlock the full potential of LinkedIn, revolutionizing the way you network, connect, and thrive in the professional world. Learn about:
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| 09 Jan 2025 | Podcast Planning Secrets: How to Make 2025 Your Year of Growth and Success | 00:51:06 | |||||
Goal-setting may not be the most glamorous aspect of podcasting, but it’s absolutely crucial. Just like any successful venture, your podcast needs a solid foundation and a well-defined roadmap to guide you toward your aspirations. In this episode, we dive into a behind-the-scenes look at a goal-setting call within the Podcast Success Vault membership. I share a glimpse into a planning session I lead, where members discuss their podcasting goals for 2025, share their aspirations, and outline actionable steps to achieve them. Key topics include the importance of setting podcast goals, strategies for monetization, building an audience, and the value of consistent content creation. Members also share their personal struggles and triumphs, providing a holistic view of the podcasting journey. This episode is a must-listen for all podcasters looking to make an impact and grow their shows in 2025. Learn about:
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| 24 Oct 2024 | 3 Simple Guest Booking Automations That Save 3+ Hours Each Week | 00:16:06 | |||||
Do you find yourself struggling to book guests or spending countless hours stuck in the scheduling process? Is it starting to cut into your efficiency, or stalling you in getting new episodes out there? If so, today’s insights are just for you, because creating an efficient guest booking workflow can be a game changer for any podcaster. In this episode, we cover essential strategies for mastering guest booking and creating seamless podcast experiences. Our discussion includes crafting outreach email templates, leveraging networks, automating the guest intake process with tools like Calendly, and the importance of setting clear expectations. Additionally, we cover technical tips, using icebreakers to build rapport, and the significance of follow-up thank you emails. Emphasizing organization and automation, the episode provides actionable steps to enhance the guest experience, save time, and foster future collaborations. Special resources, including templates and scripts, are available for members to implement these tactics effectively. Learn about:
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| 23 Nov 2023 | PART 4 - How to Take Time off As a Podcaster with Ana Xavier | 00:33:52 | |||||
In this final part of a four-part series, Ana and I have an in-depth discussion on how to keep a podcast active during a sabbatical, hiatus, or planned time off. We discuss various strategies such as batching content, leveraging old content, creating simple, easy-to-handle content, and setting podcast goals for the off-time. We also touch on the importance of planning a comeback and being adaptable to changes. The conversation is tied up with the emphasis on doing what works best for the you as a creator, staying authentic, and communicating with your audience. Ana Xavier, the Founder and CEO of The Podcast Space, is Multilingual award-winning professional, with experience in Global Podcasting, and a heart for impact-driven entrepreneurs. Ana's superpower is the ability to help clients identify a podcast idea that accelerates their business or professional goals, establishes trust with their ideal customer, and avoids content creator overwhelm. Ana and her team have helped more than 40 professionals and entrepreneurs launch and improve their podcast. And each month they help thousands more through their consulting, online courses, and through the official podcast. Learn about:
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| 23 May 2024 | 3 Things You Likely Missed When Launching Your Podcast | 00:08:16 | |||||
As a podcaster, you know that launching a podcast and growing your audience takes more than just recording and uploading episodes. You need a solid strategy in place to stand out in the crowded world of podcasting. In this post, we'll dive into three powerful strategies that will supercharge your podcast launch and growth, shared by podcasting expert Simona. First, we dive into nailing your branding and positioning. This includes defining your niche, tone, angle, and ideal listener. Developing a mission statement for your podcast sets the foundation for all aspects of your show, from content creation to visual identity. Researching your target audience's needs and preferences is crucial for shaping your content and attracting listeners. To further support podcasters in honing their branding and positioning, I encourage you to join my Facebook community and podcast success vault for in-depth resources and guidance. In addition to crafting new content, I suggest repurposing popular blog series, videos, or presentations into podcast episodes. Leveraging existing content not only saves time but also capitalizes on established audience interest. One common pitfall I often highlight is the lack of promotion after launching a podcast. She stresses the importance of actively promoting episodes across various platforms to reach a wider audience. Scheduling social media posts, sending out emails, and consistently promoting the podcast are key to increasing visibility and engagement. My final strategy focuses on guest appearances and cross-promotion opportunities. By collaborating with other podcasters and tapping into new audiences, podcasters can expand their reach and impact. Researching and pitching to relevant podcasts, actively promoting guest appearances, and fostering connections within podcast communities are key to maximizing exposure. Learn about:
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| 02 Mar 2023 | PART 1 - How to Be a Sought-After Podcast Guest and Host with Jason Cercone | 00:35:45 | |||||
Are you looking to up your podcasting game and become a sought-after guest? Are there specific attributes podcast hosts look for when picking their guests, and if so, where do you learn more about how to be a great guest? In this episode of As It Relates to Podcasting, Jason Cercone joins me to discuss the key elements for securing podcast guest slots, how to be an excellent podcast guest and host, recording equipment and much more. Jason is a podcast branding strategist, author, and experienced podcaster. He helps value-driven coaches and consultants establish authority and become thought leaders in their niche via strategic, impactful podcast guest appearances. He also hosts The Voice of Evolution of Brand, a podcast featuring authentic stories and strategies from brand-building professionals designed to help you grow your personal brand and succeed in your professional pursuits. Whether you're just starting out or looking to elevate your podcast guest appearances, this episode is packed with valuable insights and strategies to help you establish authority, make the most of your podcast guest appearances and grow your personal brand. Learn about:
Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting Resources:
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| 25 Jun 2024 | How to Be A Better Podcast Host | 00:20:53 | |||||
In this week's episode, I am thrilled to be joined again by Kendall Breitman, Community Manager at Riverside FM. Building on our previous discussion, we delve into what makes a great podcast host and guest, sharing practical tips and insights drawn from Kendall's extensive experience in both journalism and community management. The Art of Being a Good Host: Kendall emphasizes the importance of listening actively to your guests, ensuring a natural and engaging conversation. We discuss the balance between structured preparation and allowing spontaneity, using bullet points as anchors to guide the conversation without being overly rigid. It's crucial to tailor your approach to your show's audience, providing value and maintaining a dynamic flow. Creating a Great Guest Experience: We explore how to create an enjoyable and memorable experience for your podcast guests. Pre-show preparation, setting a relaxed tone, and avoiding overly scripted interactions are key. Engaging your guests in a way that highlights their unique perspectives while aligning with your show's theme enhances the overall quality of your podcast. Engaging Conversations and Bullet Points: Kendall recommends using three to five bullet points to keep the conversation focused. This method ensures that the discussion remains relevant and impactful, providing listeners with valuable insights. We also touch on the importance of having a strong opening and closing question to anchor the episode and guide the narrative. The Importance of Pre-Show Prep: Effective pre-show preparation involves more than just technical setup. Kendall suggests having a "green room" conversation to build rapport and set the tone before recording. This approach helps both host and guest feel comfortable, leading to a more fluid and natural dialogue. Tips for Podcast Guests: For guests, it's beneficial to listen to a few episodes of the show they will be appearing on to understand the format and style. Wearing something that makes you feel confident can also positively impact the conversation. Treating the podcast appearance as a friendly chat rather than a formal interview makes for a more engaging and authentic experience.
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| 17 Aug 2023 | PART 3 - 3 Ways to Secure Your Next Brand Deal with Lloyd George | 00:27:39 | |||||
In this episode, Lloyd George and I are spilling the tea on brand deals and influencer know-how! Get ready to learn the ropes from the ground up, as we dive into pitching strategies, negotiation tactics, and the evolving landscape of ads. We're dishing out personal experiences and insider insights that'll inspire your journey into the world of brand deals. From crafting the perfect pitch to understanding the micro vs. macro influencer game, we've got you covered. And it's not just about the dollars – we're showing you how brand deals can elevate your personal brand and career trajectory. Meet Lloyd, a Zimbabwean American content creator, and freelance project manager with a passion for empowering Creators of Color. By day, he manages creative projects for brands like GoPuff, DraftKings and Chic-Fil-A. By night, he dedicates himself to crafting content that amplifies diverse voices. Lloyd has created content for global brands such as Spotify, Riverside.FM, Acast, Creative Juice, and LinkedIn. His passion for the creator economy shines through in all his work. Within the last 90 days, over 3,000 people have completed his podcast course. Lloyd has also built a thriving community of over 15,000 creatives across all social platforms. A sought-after podcast consultant, Lloyd leverages his expertise to help brands harness the power of podcasting to reach their goals. As his career progresses, he looks forward to new opportunities in consulting, brand collaborations, and work as on-air talent. Tune in and level up your influencer game with must-know tips, contract wisdom, and a fresh perspective on why brand deals are your secret weapon. Learn about:
Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting Resources:
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| 14 Mar 2024 | Boost Paid Ads for More Podcast Downloads with Megan Shields (Part 2) | 00:20:09 | |||||
In today's digital age, podcasting has become a powerful medium for sharing stories, knowledge, and engaging with audiences worldwide. However, one common challenge podcasters face is how to increase their podcast downloads without spending all day on social media. In this episode, we get into the world of podcast growth strategies with insights from paid ads expert, Megan Shields. The conversation revolves around part one of Megan's trifecta strategy for podcasters, focusing on download growth. Trifecta Strategy: Megan highlights the trifecta ad strategy for clients, which includes download growth, email list growth, and social media growth working together synergistically. She emphasizes the importance of testing different ad creatives, understanding the target audience, and ensuring that the podcast content is optimized for increased traffic. Data Analysis: Megan shares insights into how she analyzes podcast download data on platforms like Apple Podcasts to determine the success of ad campaigns. She emphasizes the need for consistent monitoring and optimization based on data trends. Video Ads Dominance: One key trend highlighted by Megan is the dominance of video ads in recent times. She explains that video ads, especially those with organic and relatable content, tend to perform exceptionally well in driving engagement and conversions for podcasters. Creative Testing: When it comes to running ads, Megan suggests testing different types of video creatives, such as direct podcast teasers, episode highlights, and point-of-view content. By experimenting with various creatives, podcasters can optimize their ad campaigns for better results. The focus shifts towards final tips for podcast growth. Megan emphasizes the importance of consistent content creation, strategic call-to-actions, and leveraging organic-looking content for ads to resonate with audiences effectively. In conclusion, the insights shared by Megan Shields shed light on the effectiveness of leveraging paid ads for podcast growth. By implementing a strategic approach, analyzing data trends, and testing different creatives, podcasters can unlock new avenues for audience engagement and expansion. As podcasting continues to evolve as a dynamic storytelling platform, utilizing paid ads effectively can be a game-changer for reaching a wider audience and maximizing the impact of your podcast content. Whether you're a beginner in the podcasting world or a seasoned creator, incorporating these strategies can pave the way for sustainable growth and success in your podcasting journey. Learn about:
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| 15 Jun 2023 | PART 2 - Monetizing Your Podcast: Diversifying Revenue Streams Beyond Ads and Sponsorships | 00:15:38 | |||||
This episode answers the age old question: how do you make money from your podcast as a creator? There are many ways to diversify your podcast revenue and income streams, and today we cover everything from how to monetize your podcast beyond the traditional ads and sponsorships, and leverage strategies like affiliate marketing, crowdfunding, Patreon, memberships, live events and courses. Remember, there is no ‘one size fits all’ approach to monetizing your podcast, and you can trial and error a few different strategies to see and learn which ones work best for you.
Learn about:
Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting Resources:
Connect with Simona here: | |||||||
| 11 Jan 2024 | Building Your Brand Using Books, PR, and Speaking Gigs with Lauren Cobello (Part 2) | 00:24:38 | |||||
In today's digital age, building a brand requires a multifaceted approach. It is not enough to have a great product or service; you also need to establish yourself as an authority in your field. This is where leveraging books, PR, and speaking engagements can play a crucial role in brand building. In this episode, Lauren Cobello joins me to explore the strategy behind using these outlets interchangeably.
1. The Power of Brand Building: Effective brand building goes beyond a catchy logo or tagline. It involves creating a cohesive brand identity that resonates with your target audience. According to Lauren, the branding process begins by establishing a strong brand message, developing a compelling website, and crafting a brand strategy that utilizes various outlets.
2. The Role of Books in Brand Building: Writing a book can be a game-changer for entrepreneurs and thought leaders. Lauren shares her personal experience of how writing a book transformed her business. By strategically leveraging her book, she established herself as an authority in her field and gained media exposure. A book serves as a supporting character to your brand message, amplifying your expertise and helping you connect with a broader audience.
3. The Importance of PR: Public relations (PR) plays an integral role in brand building. It involves creating media coverage and establishing relationships with journalists and reporters. While traditional press releases may not have the same impact they once did, they can still serve a purpose, especially during book launches. However, Lauren emphasizes that sending out a press release alone won't yield desired results. Effective PR involves actively pitching your book, speaking engagements, and leveraging media coverage to build credibility and expand your reach. 4. Crafting a Strategic PR Timeline: When planning your PR strategy, timing is crucial. Lauren recommends starting your strategy at least three months before your book launch date. This allows you to identify relevant podcasts, reach out to reporters, and plan Instagram lives to create buzz around your publication. It's important to work with a professional strategist who can guide you through the process and ensure your book orders count towards bestseller lists such as USA Today or New York Times.
5. Leveraging Speaking Engagements: Speaking engagements provide an excellent platform to showcase your expertise and gain further exposure. By combining your book, PR efforts, and speaking gigs, you can reinforce your brand message and establish yourself as a thought leader. Lauren suggests creating a sizzle reel, showcasing your media appearances, and using it to secure speaking engagements. Pre-selling bulk copies of your book to speaking engagements can also help generate book sales and drive attendees to your events.
6. The Power of Strategic Alliances: Collaborating with speakers and authors can be mutually beneficial. Lauren highlights how authors can offer reduced speaker fees if the event organizer purchases a certain number of their books. This strategy not only helps sell more books but also attracts a larger audience to the speaking engagement.
Building a brand using books, PR, and speaking gigs requires a thoughtfully crafted strategy that starts with a strong brand identity. By leveraging these outlets interchangeably, entrepreneurs and thought leaders can establish themselves as authorities in their field, amplify their message, and reach a broader audience. While it may seem overwhelming, working with a professional strategist can help you navigate the complexities of book launches, PR campaigns, and speaking engagements. With dedication, planning, and perseverance, you can create a brand that stands | |||||||
| 16 Jan 2025 | Top Podcasting Trends for 2025: How to Stay Ahead of the Game | 00:18:06 | |||||
The podcasting landscape is evolving faster than ever, and staying ahead of the curve is key to growing your show. Whether you're an established podcaster or just starting, understanding the latest trends and strategies can set you up for success in 2025. In this episode, I take a deep dive into emerging podcast trends, including the rise of video-first podcasting, the power of micro-content, and how AI is shaping the future of production. We’ll also explore actionable strategies for monetization, audience building, and the importance of staying authentic in a world of over-production. Key topics include:
If you’re ready to take your podcast to new heights in 2025, this episode is packed with insights and strategies to help you stand out in a competitive landscape. Tune in and let’s make 2025 your year of podcasting success! Learn about:
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| 11 Aug 2024 | Exciting Changes Ahead: Relaunching with Fresh Podcast Content | 00:04:38 | |||||
Hey friend! Here's a quick update to take a moment to explain the hiatus on my podcast and YouTube channel, sharing insights from my research and strategy sessions. Starting in September, the podcast will focus more on solo episodes, tangible how-tos, and shorter content that you prefer. Alongside this, we'll be sharing a new series with live components in my Facebook community. I also reveal a rebranding of my 'Happiness Happens' podcast to better align it with my goals, aiming to provide the best content to help you grow, launch, and monetize your podcast. I encourage you to stay connected via Instagram, my email list, and my Facebook group for exclusive updates and behind-the-scenes information. 00:00 Introduction and Taking a Break 01:29 Research and Strategy Insights 02:01 Upcoming Podcast Changes 02:19 Community Engagement and Updates 03:05 Ways to Stay Connected 03:39 Conclusion and Gratitude Connect with Me here:
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| 05 Dec 2024 | Preparing Your Podcast for the Holidays: Tips for Staying Consistent and Listeners Engaged | 00:13:10 | |||||
With the holiday season fast approaching, you might feel overwhelmed by the festivities and chaos that come with this time of year. But there's good news—it's entirely possible to maintain consistency, connect with your audience, and even grow your show amidst the hustle and bustle. In this episode, I’m sharing simple, actionable tips to prepare your podcast for the holidays, enabling you to stress less and enjoy more, no matter what or when you celebrate. In this episode, I share actionable tips to help you prepare your podcast for the holidays, ensuring you stay consistent and connected with your audience. From planning ahead and batch recording episodes to engaging your listeners with seasonal themes and creative ideas like giveaways and Q&A sessions, this episode is packed with useful advice. Additionally, I discuss monetizing opportunities during the holiday season through partnerships, promotions, and affiliate marketing. Learn about:
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| 08 Feb 2024 | How To Increase Your Visibility on Apple & Spotify with Anthony Nwaneri (Part 2) | 00:28:34 | |||||
In today's digital age, where millions of podcasts are vying for listeners' attention, it's crucial to increase the visibility of your podcast on popular platforms like Apple Podcasts and Spotify. If you want to stand out from the crowd and attract more listeners, implementing effective strategies to boost your podcast's discoverability and visibility is essential. In this comprehensive guide, we will delve into expert insights shared by Anthony, a podcasting guru, as he reveals valuable tips on how to increase your podcast visibility on Apple and Spotify.
Anthony Nwaneri is the best selling author of the book Podcast Made Simple and the Co-host of 'Why Your Podcast Isn't Growing'.
After spending 3 years working hard on a degree that wasn’t taking him closer to a life he wanted, Anthony was determined to build a successful business in podcasting. Despite having zero experience in business or podcasting, he dropped out of college to go all in on a business. Fast forward to today, he's now a 2-time bestselling author and has generated multiple 6 figures with a coaching business, helping podcasters grow and monetize their shows. 1. Understanding the Importance of Visibility: Before diving into the strategies, it’s crucial to understand why visibility matters. Anthony highlights that being discovered is just the first step. To ensure your podcast is being clicked on and listened to over the competition, you need to optimize key elements such as your podcast's cover art, show name, episode titles, and show description.
2. The Power of Cover Art: Anthony emphasizes the significance of a professionally designed cover art that stands out and entices potential listeners to click on your podcast. He suggests making it clean, vibrant, and minimalist, aligning it with your target audience's preferences. Analyzing competitors' cover arts can provide insights into what works and what doesn't, helping you create a cover art that sets you apart. 3. Crafting Compelling Episode Titles: Episode titles play a crucial role in attracting listeners. Anthony shares a variety of approaches depending on your podcast type. For how-to podcasts, being specific, benefit-driven, and solution-focused can be highly effective. On the other hand, intriguing and curiosity-invoking titles can captivate the audience for other genres. The key is to make sure each episode's title can stand alone and provide value even without prior knowledge of the series. 4. Optimizing Show Names: Similar to episode titles, your show name should convey who the podcast is for, address pain points you solve, and highlight the desired outcomes. Anthony suggests being intentional and incorporating relevant keywords while keeping the name concise and catchy. The goal is to spark curiosity and relevance in potential listeners, making them more likely to click and explore your podcast. 5. Making the Most of Show Descriptions: While show descriptions might take a backseat compared to episode titles, they still hold significance. Anthony recommends focusing on show descriptions when users search for a specific podcast category, while show notes take priority when searching for a particular episode. Optimizing show descriptions involves clearly conveying the podcast's value proposition, target audience, unique selling points, and the benefits listeners can expect. Boosting your podcast's visibility on Apple and Spotify requires a strategic approach. By incorporating Anthony's expert tips, you can optimize key elements such as cover art, episode titles, show names, and show descriptions to captivate potential listeners and encourage them to hit that play button. Remember, turning strangers into loyal listeners requires attracting their attention, conveying value, and making your... | |||||||
| 06 Oct 2022 | Behind the Scenes: My Journey, As It Relates to Podcasting | 00:19:21 | |||||
I’m taking you behind the scenes into my journey, as it relates to podcasting.
Simona Costantini is the Founder and CEO of Costantini Productions, a full-service podcast production agency. She is also the Executive Producer and Host of two podcasts: Happiness Happens Podcast and As It Relates to Podcasting.
She helps women entrepreneurs in the parenting, wellness and marketing spaces bring their personality, brand and passion to the mic by helping them launch, manage and grow their podcasts.
Simona’s experience spans more than 10 years in marketing, communications, advertising and public relations.
When Simona isn’t behind the mic, producing a show, or strategizing a game-changing podcast launch, you can find her at home in wine country with her husband Steven and their cockapoo puppy named Gus.
Learn about:
Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting
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| 03 Nov 2022 | PART 1 - Why You Should be Marketing on Pinterest with Samantha Lynn | 00:22:34 | |||||
Learn why you should be marketing your podcast on Pinterest, as it relates to podcasting with Samantha Lynn. What’s the purpose of leveraging Pinterest as a podcaster? Does it really make sense to spend time creating content for this platform? Pinterest is a hidden gem of a resource that allows creators longevity with their content, while hitting their target audience in a meaningful way. In this first episode of our four-part series, Samantha and I talk about the purpose of using Pinterest as a podcaster, how the platform really works, and why it’s still very much relevant when it comes to bringing in leads, downloads and even income to your overall strategy. There are so many key takeaways in this conversation that I know you haven’t considered before, especially as it relates to podcasting. Samantha Lynn is a Pinterest marketing expert and online marketing VA. Since 2015, Samantha has worked her way up from basic admin and social media management roles for brick and mortars to working with 6+ figure businesses to grow and streamline their funnels. Samantha believes that anyone can utilize the power of Pinterest marketing, email funnels and a simple opt-in to attract and convert ideal customers and clients, promote podcasts and YouTube channels, and ultimately build a consistent stream of new audience members to nurture. Learn about:
Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting Connect with Samantha here:
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| 08 Jun 2023 | PART 1 - Monetizing Your Podcast: Advertising and Sponsorship Opportunities | 00:18:29 | |||||
In this episode, we delve into the world of podcast advertising, uncovering the key differences between partnerships and sponsorships. Join me as we explore various types of ads to run and the advantages of host-read versus baked-in ads. Discover effective strategies for charging your ads and partnerships to ensure fair compensation for your hard work. Learn how to approach potential sponsors with confidence, utilizing research to find brands and companies that align with your show's vision and values. Craft compelling pitches that capture sponsors' attention and increase your chances of securing fruitful collaborations. We also guide you through the process of developing a professional media kit that showcases your podcast's strengths and reaches out to potential sponsors. Additionally, we provide invaluable insights into preparing collaboration rates, ensuring a fair and mutually beneficial arrangement. Discover tips for recording and promoting your ads effectively to maximize their impact and engagement. And don't forget the crucial step of measuring your ads and their effectiveness, enabling you to fine-tune your strategies and optimize future campaigns. Tune in to this episode to unlock the secrets of successful podcast advertising and take your show to new heights of monetization and audience reach.
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Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting Resources:
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| 05 Jan 2023 | PART 1 - Why You Need to Be on TikTok with Melissa Hughes | 00:23:09 | |||||
Learn why you need to be on TikTok, as it relates to podcasting. Thanks for joining me for this episode, where we will explore the ins and outs of the TikTok algorithm and how it relates to podcasting. My guest today is Melissa Hughes, a TikTok influencer, international speaker and best selling author. She has been booked twice on The Kelly Clarkson Show and featured for the New York Times Best Seller “Primal Scream” on NBC. She has over 238,000 followers on TikTok with over 9 million likes. She is also a best selling author of a book She Can Laugh along with a children’s book called, “Mommy Loves You When”. She has also done missionary work in the UK for several years with her husband and two children. Over the next 20 minutes, we'll be talking about why TikTok can feel overwhelming, how Melissa became a TikToker, and what it was like for her to wake up to 22 million views overnight. We'll also delve into the inner workings of the TikTok algorithm and how it impacts the content you see on your feed. We'll discuss why consuming content on TikTok is different from other social media apps, and whether or not it's still possible to go viral on the platform. And, most importantly, we'll talk about why podcasters need to be on TikTok and how it can help grow their audience. So, join us as we dive into the world of TikTok and learn more about the algorithm that drives it. Learn about:
Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting Resources mentioned in this episode:
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| 18 Apr 2024 | These 4 Videos Types will Grow Your YouTube Channel with Jamar Diggs (Part 3) | 00:23:18 | |||||
YouTube has become a powerhouse platform for content creators and businesses alike, offering a vast space for sharing knowledge, building communities, and attracting audiences. In a recent podcast episode with YouTube marketing strategist Jamar Diggs, the discussion delved deep into the intricacies of growing a YouTube audience from the ground up, understanding audience engagement, and leveraging the platform's algorithm to your advantage. Unpacking Audience Growth and Engagement Strategies We explore various strategies for nurturing audience growth and engagement. From creating a content strategy that resonates with viewers to utilizing calls to action effectively in videos, the conversation highlighted the importance of connecting with your audience authentically. The YouTube Funnel Strategy Jamar introduced his YouTube funnel strategy, which focuses on creating different types of videos to cater to viewers at various stages of their journey. This includes anchor videos, shifting perspectives videos, combating objections videos, and core values/personal videos. Each video type plays a specific role in guiding viewers through their decision-making process, ultimately building trust and credibility with the audience. Leveraging Multiple Content Platforms The discussion also touched upon the significance of integrating YouTube with other social media platforms to drive traffic and boost visibility. By strategically sharing video content across different channels and engaging with viewers on various platforms, creators can amplify their reach and foster a connected community. The Power of Audience Interaction One key takeaway from the episode was the emphasis on engaging with viewers who comment on videos. Jamar highlighted how responding to comments not only fosters a sense of community but also sends positive signals to the YouTube algorithm. This interaction plays a vital role in boosting engagement metrics and ultimately influencing the discoverability of videos. Tips for Optimizing Your YouTube Strategy Jamar shared valuable insights on optimizing YouTube descriptions, incorporating effective calls to action, and capitalizing on the first 24 hours of video publication. By strategically structuring video descriptions, including relevant links, and promoting videos within the initial time frame, creators can maximize their video's impact and reach a wider audience. In a world where digital content reigns supreme, understanding the nuances of audience growth and engagement on platforms like YouTube is crucial for success. By implementing strategic approaches, fostering meaningful interactions with viewers, and leveraging the power of multimedia content, creators can carve a niche for themselves in the competitive digital landscape. Learn about:
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| 20 Feb 2025 | How Podcast Ads Actually Work: Why Listeners Buy (or Ignore) Sponsored Products | 00:18:58 | |||||
Ever wonder why some podcast ads make people buy instantly while others get skipped? If you’re a podcaster looking to monetize, understanding what makes an ad effective is essential to converting listeners into customers. In this episode of As It Relates to Podcasting, Simona Costantini and Emily dive deep into the psychology behind podcast ads, discussing what makes listeners trust (or completely ignore) sponsored products. They break down real-life examples, ad placement strategies, and the secret to making host-read ads feel authentic (not like a cash grab). Whether you're a podcaster looking for sponsorships or a listener curious about how ads influence behavior, this roundtable discussion will give you a fresh perspective on the power of podcast advertising. 🔑 Key Themes & Takeaways: 🛍️ What Actually Makes People Buy? → It’s not just about the product—listener trust and relatability play a huge role in conversions. 🎙️ The Power of Host-Read Ads → Ads that sound like a natural conversation always outperform scripted, corporate-sounding promotions. 🚀 Where You Place Ads Matters → Mid-roll ads perform better than pre-rolls. Front-loading ads can lead to mass skipping, meaning fewer conversions. 📢 Authenticity = Sales → Listeners can tell when a host genuinely uses and loves a product versus when they’re just reading a script. 💡 Why Repetition is Key → People rarely buy on the first listen. Learn how to structure ad reads so they stick in your audience’s mind. 🔄 The Merch Factor → Why some podcast listeners buy everything a host sells—from merch to digital products. 👀 Why Some Big Podcasters Struggle to Sell → Are massive audiences actually less engaged when it comes to purchasing decisions? 📊 Real Examples of Podcast Ads That Work → Emily shares the products she’s actually bought from podcasts—and why they convinced her. Learn about:
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| 25 May 2023 | PART 4 - Using Clubhouse, Twitter Space and Social Audio to Grow Your Podcast with Marc Ronick | 00:34:25 | |||||
Have you heard about social audio and wondered if it's worth integrating into your podcast marketing plan? In this episode, we explore the world of social audio and how it's impacting the podcasting industry. Marc shares insights on the benefits of social audio, the community that's built on these platforms, and the impact of being a creator in this space. We also discuss best practices for hosting a Clubhouse room, how to increase your authenticity and relatability, and the importance of emphasizing community over competition. Marc Ronick, a podcasting veteran with over 17 years of experience, has a passion for empowering podcasters to turn their visions into reality. From launching his first fantasy football podcast in 2005 to founding the innovative NextGen Podcaster membership platform, Marc's journey has been marked by an array of successful ventures. His popular comedy podcast, The Marc and Lowell Show, alongside childhood friend Lowell Melser, has accumulated over 1 million downloads. As a co-founder of The RELM Network and iRonick Media, Marc continues to help independent podcasters build their brands and reach wider audiences. With NextGen Podcaster, Marc brings podcasters access to cutting-edge AI tools, expert advice, and a vibrant network of like-minded creators. Marc also hosts the podcast, "Podcast PhD" and leads The Podcasting Morning Chat on Clubhouse, engaging with a community of hundreds of content creators.
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| 28 Sep 2023 | Launch Your Podcast in 3 Easy Steps | 00:14:05 | |||||
In this final installment of our four-part series, we delve deep into the critical aspects of launching a podcast successfully. Whether you're a seasoned podcaster or just starting out, this episode offers invaluable insights into making your podcast launch a resounding success. Learn how to create an effective marketing plan tailored to your podcast, harness the power of email marketing, and measure content metrics that matter. Discover the synergy between social media and email marketing in promoting your podcast and get step-by-step guidance on planning and executing a successful launch. We'll also share post-launch tips to maintain momentum and strategies for creating buzz before your first episode. Tune in to this episode to gain the knowledge and strategies you need for a podcast launch that sets you on the path to success. Learn about:
Resources:
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| 16 Mar 2023 | PART 3 - How to Maximize Your Podcast Interview Reach with Jason Cercone | 00:32:12 | |||||
Are you wondering why your podcast interviews are not reaching the audience you had hoped for? Do you bring guests on your show only for them to not share your episodes? There’s a reason for that, and we’re diving into it with Jason Cercone. In this episode, we explore why guests don't share their podcast interviews and provide valuable tips on building relationships with guests after the recording is done. We talk about why not sharing your episodes is a waste of your time, and the importance of having an open mind when it comes to promoting your podcast. Jason is a podcast branding strategist, author, and experienced podcaster. He helps value-driven coaches and consultants establish authority and become thought leaders in their niche via strategic, impactful podcast guest appearances. He also hosts The Voice of Evolution of Brand, a podcast featuring authentic stories and strategies from brand-building professionals designed to help you grow your personal brand and succeed in your professional pursuits. Whether you're a seasoned podcaster or just starting out, this episode will help you create compelling content and build relationships with your guests that will keep your listeners coming back for more. Don't miss out on this conversation to take your podcast to the next level! Learn about:
Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting Resources:
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| 30 Jan 2025 | Why Your Podcast Isn’t Growing—And 10 Ways You Can Fix It | 00:16:00 | |||||
Is your podcast set up for success? If you’re wondering why your show isn’t growing the way you want—or if you’re unsure how to improve—it’s time for a podcast audit. In this episode of As It Relates to Podcasting, I break down exactly how to audit your podcast to ensure your branding, content, and strategy align with your goals and audience. If you're ready to audit, refine, and elevate your podcast, this episode will give you the exact roadmap to start seeing results. Tune in now and start making changes that count! Learn about:
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| 11 May 2023 | PART 2 - Using ChatGPT to Streamline Your Podcast Process with Marc Ronick | 00:36:14 | |||||
Are you curious about how AI can take your podcast to the next level? In this episode, Marc Ronick shares how to use ChatGPT to create dynamic podcast content. We explore how to start using AI in your podcast, the parts of the podcasting process AI can help with, and how to train your AI. We also dive into the ethics of using AI in podcasting, the potential dangers of ChatGPT, and how embracing technology is key to avoiding becoming obsolete. Marc Ronick, a podcasting veteran with over 17 years of experience, has a passion for empowering podcasters to turn their visions into reality. From launching his first fantasy football podcast in 2005 to founding the innovative NextGen Podcaster membership platform, Marc's journey has been marked by an array of successful ventures. His popular comedy podcast, The Marc and Lowell Show, alongside childhood friend Lowell Melser, has accumulated over 1 million downloads. As a co-founder of The RELM Network and iRonick Media, Marc continues to help independent podcasters build their brands and reach wider audiences. With NextGen Podcaster, Marc brings podcasters access to cutting-edge AI tools, expert advice, and a vibrant network of like-minded creators. Marc also hosts the podcast, "Podcast PhD" and leads The Podcasting Morning Chat on Clubhouse, engaging with a community of hundreds of content creators.
Learn about:
Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting Resources:
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| 16 May 2024 | Save 50+ Hours a Week in Podcast Production with Descript | 00:08:25 | |||||
In this episode, I’m teaching you how to use Descript, my favourite features (like text-based editing, AI show note generator, and creating podcast social media quotes and clips). we'll explore the power and efficiency of Descript, a game-changing audio visual editing tool favored by industry experts. One of the standout features of Descript is its text-based editing capability. By transcribing your recordings into text, Descript allows you to edit directly from the transcript, enabling seamless content rearrangement and additions with just a few clicks. Discover how Descript's AI analyzes your voice to seamlessly integrate additional pieces into your recordings through the overdub feature. Say goodbye to awkward edits and re-records as Descript simplifies the process with precision. Learn how Descript's quote and clip features revolutionize content creation by empowering creators to extract soundbites and create shareable video content effortlessly. Elevate your engagement metrics with visually appealing clips for social media and beyond. Explore how Descript automates the creation of show notes and blog posts, saving you invaluable time. Let Descript generate show notes based on timestamps and tone recognition, giving your content a professional and personalized touch with minimal effort. For YouTubers, Descript's integration with your channel is a game-changer. Edit audio and video directly, generate captions, and boost accessibility and discoverability effortlessly, all within the Descript platform. Unleash the full potential of Descript with practical tips such as learning keyboard shortcuts, training speech recognition with custom vocabulary, batch processing for efficiency, collaborative editing, and experimenting with advanced features like multi-track editing and audio effects. In our opinion, Descript stands as a versatile and innovative tool that can revolutionize your editing process, whether you're a seasoned podcaster or just starting out. Embrace Descript's features to create high-quality content efficiently and elevate your creative output. Learn about:
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| 27 Feb 2025 | Why You Don’t Need to Follow Every Podcasting “Rule” to Be Successful | Let Go of the "Shoulds" and Podcast YOUR Way | 00:09:28 | |||||
Ever feel like there are a million rules about what your podcast should look like? That you must have video, the best mic, the perfect format, or else you’re doomed to fail? 🚨 Spoiler alert: You don’t need to follow every so-called “best practice” to create a successful podcast. In this episode of As It Relates to Podcasting, I break down the myths and “shoulds” that podcasters feel pressured to follow. I also share why chasing perfection can actually hold you back, why your why matters more than fancy gear, and how to embrace the creative journey of podcasting—without comparison or overcomplication. If you’ve ever felt stuck in analysis paralysis, this episode is your permission slip to simplify, start where you are, and just create. 🔑 Key Themes & Takeaways: 🎙️ Ditch the “Shoulds” → You don’t need video, a fancy camera, or expensive equipment to be successful. Start with what you have. 🔥 Your Why is Your North Star → Without a strong purpose behind your podcast, it’s easy to burn out. Clarity on your mission fuels consistency. ⚡ Creativity Over Perfection → Podcasting is a creative process! Don’t let rules and industry expectations kill your originality. 📢 Growth Comes from Doing → Big-name podcasters didn’t start at the top. They showed up consistently and refined their craft over time. 💡 Level Up at Your Own Pace → Upgrading your production quality happens when it makes sense for you—not because someone on the internet said you should. 🚀 Stop Comparing Your Beginning to Someone’s 5000th Episode → Focus on your own journey, not someone else's highlight reel. Learn about:
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Whether you're a seasoned podcaster or just starting out on social media, this episode is for you. Learn how to maximize your reach through social media influencers and guesting with Derek Videll. Derek Videll, the host of The Social Media Entrepreneurs podcast and Founder of socialbamboo.com, is an experienced social media expert who teaches creators and entrepreneurs how to effectively utilize social media. In this episode, we explore the benefits and best practices of being a guest on other podcasts and how it can help grow your show and social media following. We'll also discuss the importance of guesting for better SEO and increased online footprint. Have you ever wondered why some guests never share their podcast episodes? And is it possible to make them share? We'll dive into these questions and more, as well as share our thoughts on the topic of paying for podcast guests. Learn about:
Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting Resources mentioned in this episode:
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| 13 Apr 2023 | PART 2 - How to Use Private Audio Feeds to Boost Business and ROI with Kim Tradewell | 00:27:21 | |||||
Are you team audio or video? Or if you’re like me, you’re team ‘both’! There is so much value in using audio and video in your content creation process. But how can you leverage the audio portion and create a lasting, memorable and meaningful experience for your community? In this episode, part 2 of four of my series with Kim, we’re talking about the use of both video and audio in private podcasting, and highlighting how the two mediums can complement each other rather than compete. We also cover how podcasts can be a supplement to other forms of content and how they can add value. We deep dive into how private podcasting can be used effectively in coaching or educational settings, providing personalized sessions even for clients that can't meet in person. Private podcasts can also be used to provide an elevated experience for clients looking for exclusive content, like those in niche markets or specific events. Additionally, we discuss the different types of feeds that can be created, from group coaching programs to niche-specific content like daily meditations and food tutorials. We also emphasize how crucial it is to make content easily accessible to busy people, with options for private feeds increasing completion rates and keeping listeners engaged with the content. Kim’s business journey started as a call for something more. Her career in Population Health allowed her to look at things with a holistic lens. Identifying big picture initiatives and creating messaging for target populations from concept to implementation, she realized there was only so much change she could make from her cubicle! May and James Co. began with the intention of sharing the creativity of audio marketing with others. She believes the power of collaborating and networking through storytelling is key to success. Through a strategy that is as unique as you are, her role is to bring the care and attention you need to amplify your voice and help your business thrive. Your clients are busy. They want to learn from you, that is why they are in your world. But they also have families, businesses, personal lives and households to run. Meet your people where they are at! Learn about:
Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting Resources:
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| 07 Dec 2023 | 12 Areas to Audit in Your Podcast | 00:22:03 | |||||
Do you audit your podcast? What are your podcast KPIs? And how do you measure the growth of your show month over month, year over year? In this episode of As It Relates to Podcasting, we cover the importance of podcast auditing and share effective methods for assessing content quality and the performance of your show. I talk about why we should be auditing our shows, the aspects to focus on during the process, like sound quality, tone, and content impact. I also highlight the importance of keeping track of listener demographics and engagement, feedback, social media interactions, Google analytics for websites, and maintaining consistency. I explain why it’s important to hear and receive input from listeners, tracking performance over time, surveying competitors, analyzing interview guests' impact, and monitoring episode-specific calls to action. Ultimately, all of these efforts should align with your Key Performance Indicators (KPIs) to ensure continued growth and lasting impact. I share the ‘how’ in this conversation. Learn about:
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| 07 Nov 2024 | Podcast Growth Hack BEYOND The Downloads: Create a Show That Connects | 00:14:03 | |||||
In an era where numbers often hold more weight than genuine connection, it's easy to get lost in the hustle of growing an audience for your podcast. But what if your focus shifted from just increasing numbers to building an audience that truly connects with your content and keeps coming back for more? In today’s episode, we dive deep into strategies that transcend mere statistics, exploring the nuances of podcast growth that are meaningful and impactful. We cover the importance of understanding your listeners' interests and challenges to create resonating episodes, as well as discuss the significance of setting clear, measurable goals for your podcast's growth and how to maintain consistency and quality in your content. Learn about:
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| 09 Mar 2023 | PART 2 - How to Create Interviews that Captivate with Jason Cercone | 00:45:50 | |||||
Are you struggling to create compelling podcast content that resonates with your audience, and keep them coming back? Hear me out! As a podcast guest or host, the conversation you have on a podcast itself is amazing, but maybe you’re having a hard time translating that to your content online. In this episode, I sit down with podcast branding strategist and experienced podcaster, Jason Cercone, to discuss how to get the best content from your interviews and create compelling content for your podcast. Jason shares his insights on thinking about interviews differently and approaching conversations with more humanness, highlighting the importance of becoming of the mindset that you belong. He also provides valuable tips on how to create a great relationship between podcast guest and host, knowing your speaking points, being prepared, and having strong calls to action. Jason is a podcast branding strategist, author, and experienced podcaster. He helps value-driven coaches and consultants establish authority and become thought leaders in their niche via strategic, impactful podcast guest appearances. He also hosts The Voice of Evolution of Brand, a podcast featuring authentic stories and strategies from brand-building professionals designed to help you grow your personal brand and succeed in your professional pursuits. If you're looking to take your podcast interviews to the next level and create truly engaging content, this episode is not to be missed.
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Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting Resources:
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| 19 Dec 2024 | Why Your Lack of Podcast Management Systems Will Tank Your Podcast | 00:14:18 | |||||
Imagine having every tool you need to manage your podcast right at your fingertips. Sounds ideal, right? That's exactly what we’re crafting with NorthFlow, and today, I'm thrilled to take you behind the scenes of this game-changing project. In this episode of As It Relates to Podcasting, I’m introducing you to NorthFlow, an innovative podcast project management system designed to streamline podcast production and elevate efficiency. Joined by Taly, another one of NorthFlow’s founders, we discuss the importance of organization, time-saving automations, and effective collaboration features offered by NorthFlow. Ideal for podcasters and agencies, Northflow promises to enhance productivity and empower growth. Tune in to hear the detailed breakdown and book a demo to experience Northflow firsthand. Learn about:
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| 23 Dec 2023 | How to Convert Podcast Listeners into Paying Customers | 00:10:32 | |||||
By now, I hope you’re getting ready to enjoy the holiday season and taking some time off to relax and recharge. I say this all the time – it's important to slow down in order to speed up and stay creative.
If you’re like me, you’re taking some well deserved time to work on your projects, strategize your podcast, and start 2024 off strong.
That’s why in this episode, we’re talking all about the untapped potential of marketing and selling through your podcast. There are strategies and opportunities to turn your podcast listeners into paying customers while staying authentic and in integrity.
Building a Sales Funnel: Creating a sales funnel is essential when it comes to marketing and selling through your podcast. By offering a freebie, such as a guide or a free download, you can capture the attention of your listeners and encourage them to subscribe. When they subscribe, they can be added to your email list, allowing you to establish a connection and nurture them within your podcasting community. This creates a partnership and makes them feel like they are part of something bigger.
Engaging Calls to Action: A well-crafted call to action is key in driving podcast growth. Instead of overwhelming your listeners with multiple calls to action, be clear and specific about what you want them to do. Whether it's buying your book, reviewing the show, downloading a free guide, or booking a call, provide easy access to the necessary links in your show notes. A clear call to action can make all the difference in converting listeners into paid customers. Community Building and Upselling: Building a loyal community around your podcast is crucial. Consider creating a discord group, a membership platform, or a Facebook group where your listeners can connect and engage with each other. By serving your community and consistently providing valuable content, you can foster a sense of loyalty. Within this community, you have the opportunity to upsell. Whether it's through webinars, masterclasses, free challenges, or selling programs, your engaged community is more likely to take that next step with you.
In all, marketing and selling through your podcast is an untapped and powerful strategy. By implementing the right strategies, such as building a sales funnel, creating engaging calls to action, and nurturing your community, you can convert your podcast listeners into paying customers. Remember to stay authentic and aligned with your values throughout the process. Take some time to reflect on the strategies discussed in this episode and consider how you can level them up for your podcast. Don't forget to subscribe and share this content with other creators who can benefit from it. If you have any questions, feel free to reach out to me on social media. Thank you for tuning in, and I'll see you in the next episode.
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| 13 Jul 2023 | PART 2 - Building Your Brand on LinkedIn: Authenticity, Trust, and Connections with Rich Perry | 00:32:42 | |||||
In this episode, Rich and I dive deep into the world of personal branding on LinkedIn and unveil powerful strategies to elevate your brand presence. Join us as we explore how to build an authentic brand persona that resonates with your audience and showcases your unique value proposition. Discover the importance of trust-building and how it forms the foundation for meaningful connections on LinkedIn. Learn effective techniques for engaging with others through comments and fostering genuine conversations that can lead to valuable relationships and opportunities. We delve into the significance of aligning your core values with your brand and business, creating a consistent and compelling message that captures attention and fosters loyalty. Embrace the power of integrity and learn how showing up authentically can make a lasting impact on your audience. Unlock the secrets of positioning yourself as an in-demand guest and finding the perfect guests for your own platform. Gain insights into gauging impact beyond the numbers of followers, understanding that true influence lies in the quality of engagement and the value you provide to others. Lastly, we discuss the transformative act of sharing your wisdom to uplift and support others on LinkedIn. Learn how offering valuable insights and expertise can establish you as a trusted authority and open doors to new opportunities. Rich Perry is a Business Communication & Marketing Strategist. He helps you build the brand your customers will trust. Entrepreneurs who have an important message to share, hire Rich when they want to design an optimized and powerful strategy to reach their audience, build brand authority, and turn casual visitors into lifelong customers. Rich co-authored Bankroll Your Mind (International #1 Best Seller) and was a contributing author in three books focusing on personal development. He is also a writer for Entrepreneur and other respected online publications. Join us for this episode packed with actionable strategies and guidance to help you build your brand on LinkedIn, forge meaningful connections, and make a lasting impact in your professional sphere.
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Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting Resources: | |||||||
| 01 Feb 2024 | What is Podcast SEO and Why You Should Care with Anthony Nwaneri (Part 1) | 00:24:19 | |||||
In the vast expanse of podcasting, and the work we do with clients within the agency, I often think about how to make sure podcasts stand out and draw more listeners. This is where podcast SEO becomes crucial. In this episode, Anthony Nwaneri joins me for a four part series that dives into podcast SEO and its importance for every podcaster. Anthony Nwaneri is the best selling author of the book Podcast Made Simple and the Co-host of 'Why Your Podcast Isn't Growing'. After spending 3 years working hard on a degree that wasn’t taking him closer to a life he wanted, Anthony was determined to build a successful business in podcasting. Despite having zero experience in business or podcasting, he dropped out of college to go all in on a business. Fast forward to today, he's now a 2-time bestselling author and has generated multiple 6 figures with a coaching business, helping podcasters grow and monetize their shows. Discoverability: The Power of Ranking Higher Anthony describes podcast SEO as a process aimed at getting your podcast to rank higher on platforms like Apple and Spotify. With millions of active monthly listeners, being discoverable on these platforms can significantly impact your podcast's growth. Anthony points out the astonishing fact that 40% of active listeners in the US use Apple and Spotify to find new podcasts. Why Apple and Spotify? Anthony explains that these podcast platforms have the largest user base and dominate the podcasting industry. By optimizing for these platforms, you increase your chances of reaching and engaging potential listeners. Understanding Podcast SEO: It's More Than Just Keywords I delve deeper into podcast SEO and ask Anthony about its various components. He emphasizes that while keywords are crucial, podcast SEO isn't just about stuffing titles and descriptions with keywords. A holistic approach is necessary, encompassing titles, cover art, show notes, and even guest names. Anthony also stresses the importance of user engagement and building relevancy in podcast SEO. Planning Your Podcast SEO Strategy Anthony and I discuss the framework for our upcoming four-episode series on podcast SEO. We identify the key components of a successful podcast SEO strategy: discoverability, visibility, user engagement, and building relevancy. This structure provides a comprehensive exploration of each aspect throughout the series. Getting Started: Discoverability and Keyword Research Anthony guides listeners on starting their podcast SEO journey. He suggests reviewing your podcast's back catalog to identify key topics or pillars of each episode. These can then be turned into search terms or keywords that align with your audience's search behavior. Anthony recommends tools like Ubersuggest for evaluating keyword popularity and search volume. The Role of Title Optimization and Experiments I highlight the importance of optimizing titles and consider the relevance of tags within hosting platforms. Anthony acknowledges that title optimization is key in podcast SEO, significantly impacting discoverability. While the importance of tags is debatable, he emphasizes the 80/20 rule, focusing mainly on episode titles for discoverability optimization. Experimentation and Constant Improvement Anthony and I agree on the importance of experimentation in podcast SEO. We discuss testing and refining episode titles, show notes, and content. Experimenting with different strategies allows podcasters to fine-tune their SEO approach and cater to their audience's preferences. In all, we've explored the secrets of podcast SEO and its critical role in every podcaster's success. Anthony's insights and recommendations offer actionable steps to enhance | |||||||
| 18 May 2023 | PART 3 - Using ChatGPT to Create Social Media Content, Newsletters, and Podcast Content with Marc Ronick | 00:28:15 | |||||
Are you looking for a way to streamline your podcast production process and elevate your content creation? Look no further than ChatGPT. In this episode, Marc and I explore the benefits of using ChatGPT for content creation and how it stacks up against other AI tools. He shares tips on how to use AI to generate content ideas and keep that storytelling piece intact. We also discuss how ChatGPT can streamline your podcast production and save you time. Plus, learn about the three major benefits of using AI to help with content creation. Marc Ronick, a podcasting veteran with over 17 years of experience, has a passion for empowering podcasters to turn their visions into reality. From launching his first fantasy football podcast in 2005 to founding the innovative NextGen Podcaster membership platform, Marc's journey has been marked by an array of successful ventures. His popular comedy podcast, The Marc and Lowell Show, alongside childhood friend Lowell Melser, has accumulated over 1 million downloads. As a co-founder of The RELM Network and iRonick Media, Marc continues to help independent podcasters build their brands and reach wider audiences. With NextGen Podcaster, Marc brings podcasters access to cutting-edge AI tools, expert advice, and a vibrant network of like-minded creators. Marc also hosts the podcast, "Podcast PhD" and leads The Podcasting Morning Chat on Clubhouse, engaging with a community of hundreds of content creators.
Learn about:
Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting Resources:
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| 19 Jan 2024 | Through the Noise: Mastering Public Relations to Stand Out with Lauren Cobello (Part 3) | 00:24:08 | |||||
In today's crowded market, it can be a challenge for creators and podcasters to stand out and gain recognition. One often overlooked strategy is leveraging the power of public relations (PR). In this episode, we will explore the importance of PR in podcasting and how it can help you become a prominent figure in your industry. We will also discuss some essential tips shared by PR expert Lauren Cobello on how to make yourself the go-to person for interviews, media coverage, and podcast appearances. In a world where everyone is vying for attention, PR offers a unique opportunity to differentiate yourself and your brand. As we discuss in this episode, many people overlook PR as they focus on other marketing strategies. However, PR can often be the missing piece that propels you to new heights. Here are a few key reasons why PR is crucial for standing out in the crowded market: 1. Building Brand Visibility: PR helps you increase your brand's visibility by securing valuable media coverage and publicity. By getting featured in national TV shows, podcasts, and social media platforms, you can reach a much broader audience and establish yourself as an expert in your field. 2. Establishing Credibility and Trust: When you're featured in reputable media outlets, it adds credibility to your brand and message. People tend to trust companies or individuals who are endorsed by trusted sources. PR placements act as third-party validations, allowing you to build trust and credibility with your target audience. 3. Expanding Your Network: Through PR efforts such as podcast tours, speaking engagements, and media appearances, you can connect with influencers, industry leaders, and potential clients. Building a strong network is essential for growth and opens doors to new opportunities. Lauren’s Tips for Standing Out in the Crowded Marketplace: 1. Don't Talk About What Someone Else Is Already Talking About: One of the most valuable tips shared by Lauren is to find a unique angle or perspective when addressing a topic. Instead of discussing the same thing others are talking about, take a step back and consider how you can approach the subject differently. By offering a fresh perspective or adding a unique element to the conversation, you'll capture the interest of media outlets and audiences. 2. Invest in Media Training: Being good on camera is essential for successful media appearances. Lauren emphasizes the importance of investing in media training to improve your on-screen presence. Good media training helps you develop confidence, articulate your message clearly, and engage with your audience effectively. Remember, your performance on camera can make or break your opportunity to shine. 3. Perfect Local Television Before Aiming for National Coverage: While everyone dreams of appearing on national TV, it's necessary to start at the local level. Lauren advises aspiring entrepreneurs and authors to perfect their local PR strategies first. By gaining experience and exposure in your local market, you'll build your confidence and expertise, making it more likely to secure opportunities at the national level later on. In the ever-evolving world of entrepreneurship, standing out requires a strategic approach. Public relations offers an avenue for businesses and individuals to gain recognition, build credibility, and expand their network. By incorporating PR into your marketing strategy, you can position yourself as an authority in your field and attract media opportunities that take your brand to new heights. Remember, standing out in a crowded market is no easy task, but with the right PR strategy and implementation, you can rise above the noise and become the go-to person in your industry. So, don't overlook the power of PR, invest in your brand, and leverage the opportunities that... | |||||||
| 26 Jan 2023 | PART 4 - How to Monetize on TikTok with Melissa Hughes | 00:18:30 | |||||
Learn how to monetize on TikTok, as it relates to podcasting. My guest today is Melissa Hughes, a TikTok influencer, international speaker and best selling author. She has been booked twice on The Kelly Clarkson Show and featured for the New York Times Best Seller “Primal Scream” on NBC. She has over 238,000 followers on TikTok with over 9 million likes. She is also a best selling author of a book She Can Laugh along with a children’s book called, “Mommy Loves You When”. She has also done missionary work in the UK for several years with her husband and two children. In this episode, Melissa will be sharing her expertise on how monetization on TikTok works, how to leverage brand partnerships and sponsors, and tangible ways to make money from TikTok. We'll also be discussing the value of a good lead magnet and tips for securing brand partnerships. Plus, we'll explore how brand sponsors can turn into podcast sponsors. So, if you're interested in monetizing TikTok for your podcast, this episode is for you. Let's get started! Learn about:
Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting Resources mentioned in this episode:
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| 20 Apr 2023 | PART 3 - Marketing with Private Audio Feeds with Kim Tradewell | 00:23:50 | |||||
Are you tired of struggling to attract and retain your target audience through traditional marketing methods? Do you want to know the secret to creating a loyal following that engages with your content? Look no further than private audio feeds. In this episode, we explore the world of private audio feeds and their importance in marketing. Kim joins me to discuss the various types of marketing you can do with private feeds, including using them as lead magnets to attract potential clients. We also delve into the topic of audio retention rates and whether audio has a higher retention rate compared to other forms of content. Kim provides insights on how to structure a pop-up podcast and elevate your entire client experience through private feeds. In addition, we explore the different ways you can repurpose your private feeds and leverage them to maximize your marketing efforts. Kim’s business journey started as a call for something more. Her career in Population Health allowed her to look at things with a holistic lens. Identifying big picture initiatives and creating messaging for target populations from concept to implementation, she realized there was only so much change she could make from her cubicle! May and James Co. began with the intention of sharing the creativity of audio marketing with others. She believes the power of collaborating and networking through storytelling is key to success. Through a strategy that is as unique as you are, her role is to bring the care and attention you need to amplify your voice and help your business thrive. Your clients are busy. They want to learn from you, that is why they are in your world. But they also have families, businesses, personal lives and households to run. Meet your people where they are at! Tune in to discover the power of private audio feeds and how they can transform your marketing strategy. Learn about:
Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting Resources:
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| 02 May 2024 | 3 AI Tools That Will Change Your Podcast Production | 00:11:33 | |||||
Today, we dive into the world of AI tools and how they can revolutionize your podcast production workflow. If you're looking to save time, increase efficiency, and unlock new creative possibilities, then you're in the right place. Artificial Intelligence has become an invaluable asset for podcasters. By blending AI capabilities with human creativity, podcasters can achieve new heights in content creation and production. Simona highlights three cutting-edge AI tools that can transform your podcasting experience: Tool 1 - Canva: Visual Excellence Made Easy Canva's AI features offer a seamless experience for creating engaging podcast visuals. From cover art to brand visuals, Canva provides a user-friendly platform to bring your creative vision to life effortlessly. Tool 2 - Claude AI: Writing Assistant Extraordinaire Claude AI serves as a writing assistant, aiding podcasters in overcoming writer's block and generating content outlines, scripts, and show notes. Its nuanced responses and creative insights provide a unique perspective on content creation. Tool 3 - Descript: Audio Editing Reimagined Descript is a game-changer in audio editing, offering transcription services that sync seamlessly with audio and video files. From eliminating filler words to generating show notes, Descript simplifies the editing process, allowing podcasters to focus on creating quality content. While AI tools offer efficiency and convenience, Simona emphasizes the importance of retaining human creativity in podcast production. AI tools should complement, not replace, the creative input of podcast hosts, ensuring that the content resonates authentically with the audience. As you explore the realm of AI tools for podcasting, remember that innovation enhances, but creativity inspires. Embrace the possibilities that AI tools offer while staying true to your unique voice and vision as a podcaster. Thank you for tuning in to this episode. Stay tuned for more insights and tips on leveraging technology to elevate your podcasting journey. Learn about:
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| 27 Mar 2025 | How to Launch Your Podcast & Get Your First 100 Listeners (Without a Huge Audience!) | 00:13:10 | |||||
Think you need a massive audience to launch your podcast? Think again. In this episode of As It Relates to Podcasting, I’m walking you through how to go from zero to your first 100 listeners—without fancy tech, expensive ads, or a giant following. Whether you're in the idea stage or gearing up to launch, this one’s your official permission slip to start, imperfectly and intentionally. We’ll dig into everything from creating a compelling name and irresistible hook, to choosing your must-have tech, building pre-launch buzz, and optimizing your show for searchability. Plus, I’m sharing my favorite growth tactics that have worked time and time again (even if you're just starting from scratch). If you're dreaming about your launch but stuck on the “how,” this episode will give you the strategy and motivation to finally go for it. 🔑 Key Themes & Takeaways: Crafting a Magnetic Concept – Your name, hook, and niche matter more than you think. Learn how to attract the right listeners by solving a specific problem for a specific person. Simplifying Your Setup – Tech overwhelm is real, but you don’t need it all. Get the essential tools and know when to skip video (yes, you have permission). Planning Your First 3–5 Episodes – Backlog = momentum. Why batching a few episodes before launch helps you stay consistent and avoid the weekly panic. Launching With Intention – Use your existing network, social media, and behind-the-scenes content to build hype before your show drops. Growing Your Audience (Without Ads) – From guesting on other shows to smart giveaways and strategic cross-promotions, discover the simplest ways to expand your reach. Optimizing for Search – Why your podcast title and episode names might be sabotaging your growth—and how to fix them fast. Consistency Over Perfection – Learn how to adopt a long-game mindset that keeps you creating (even when no one’s watching… yet). Learn about:
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| 20 Jul 2023 | PART 3 - Unleashing LinkedIn's Content Power: Creating Impactful Posts, Newsletters, and Personal Branding with Rich Perry | 00:33:30 | |||||
In this episode, Rich and I get into the world of LinkedIn content creation and share valuable insights to help you make the most of this vibrant platform. Join us as we explore the types of content that thrive on LinkedIn, uncovering the secrets to capturing your audience's attention and sparking engaging conversations. Discover if there are specific content specifications you should consider to optimize your reach and connect with your ideal audience authentically. Learn the art of publishing high-quality content that resonates with your target audience, positioning yourself as a trusted industry voice and building credibility. We'll also explore the power of LinkedIn newsletters and how they can be a game-changer in establishing direct connections with your audience, providing them with exclusive insights and valuable content. In this episode, we'll compare the benefits of using LinkedIn newsletters versus traditional blogs, helping you choose the approach that best suits your communication style and audience engagement goals. You will also learn how to unlock the potential of LinkedIn as a lead generation tool as we discuss ethical strategies for obtaining user contact information, empowering you to grow your network and create meaningful connections. We also get into using strategic keywords and hashtags into your LinkedIn content, boosting discoverability and attracting the right audience to your profile. Rich Perry is a Business Communication & Marketing Strategist. He helps you build the brand your customers will trust. Entrepreneurs who have an important message to share, hire Rich when they want to design an optimized and powerful strategy to reach their audience, build brand authority, and turn casual visitors into lifelong customers. Rich co-authored Bankroll Your Mind (International #1 Best Seller) and was a contributing author in three books focusing on personal development. He is also a writer for Entrepreneur and other respected online publications. Join us as we explore how to clarify your message, establish your unique voice, and leave a memorable impression on LinkedIn and beyond. This episode is packed with practical tips to elevate your content creation, nurture your personal brand, and create a lasting impact on your professional journey. Learn about:
Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting Resources: | |||||||
| 09 Feb 2023 | PART 2 - How to Use Social Media to Promote Your Show with Derek Videll | 00:31:13 | |||||
Are you tired of creating great content for your podcast, only to have it go unnoticed on social media? Learn how to create engaging content and how to use social media to promote your show with Derek Videll. Derek Videll, the host of The Social Media Entrepreneurs podcast and Founder of socialbamboo.com, is an experienced social media expert who teaches creators and entrepreneurs how to effectively utilize social media. In this episode, we talk about the best type of content to create for social media, thoughts on buying verification status, creating videos with multiple hooks, tips for repurposing your podcast into social media content, what to do if there's no 'hook' in your content, and tips for solo podcasters to find the 'hook' in their content. We learn how to drive engagement on social media and create a posting schedule that works for you. Let’s get into this conversation so you can elevate your content and take your social media game to the next level. Learn about:
Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting Resources mentioned in this episode:
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| 27 Jul 2023 | PART 4 - Crafting Your LinkedIn Marketing Strategy: Personalization, Value, and Podcast Promotion with Rich Perry | 00:30:01 | |||||
In this episode, Rich and I dive deep into the world of LinkedIn marketing and provide valuable insights to help you create an effective strategy for promoting your brand and podcast on this powerful platform. Join us as we explore the basics to consider when crafting your LinkedIn marketing strategy, from optimizing your profile to targeting the right audience. Discover key tactics for personalizing your LinkedIn communication, building genuine connections, and standing out in a crowded digital space. Learn the art of adding value-based content to your LinkedIn presence, offering valuable insights, tips, and resources that resonate with your target audience. We'll discuss how providing valuable content can establish you as an authority in your niche and attract an engaged following. Discover strategies for leveraging LinkedIn to prospect for your podcast, expanding your reach and connecting with potential guests and collaborators. We'll also delve into the process of creating a marketing strategy specifically tailored to promote your podcast effectively on LinkedIn, ensuring maximum exposure and engagement. Furthermore, we explore the importance of aligning who you are with your LinkedIn persona, maintaining authenticity and showcasing your unique voice and expertise. Learn how to create a consistent personal brand that aligns with your professional identity and resonates with your desired audience. Rich Perry is a Business Communication & Marketing Strategist. He helps you build the brand your customers will trust. Entrepreneurs who have an important message to share, hire Rich when they want to design an optimized and powerful strategy to reach their audience, build brand authority, and turn casual visitors into lifelong customers. Rich co-authored Bankroll Your Mind (International #1 Best Seller) and was a contributing author in three books focusing on personal development. He is also a writer for Entrepreneur and other respected online publications. Join us for this episode filled with practical tips, strategies, and inspiration to help you navigate the world of LinkedIn marketing, promote your podcast successfully, and authentically represent yourself on this thriving platform. Learn about:
Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting Resources:
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| 27 Apr 2023 | PART 4 - How to Create a Private Podcast Strategy with Kim Tradewell | 00:25:16 | |||||
Are you tired of constantly creating content for your business, only to feel overwhelmed and stressed out? What if we told you there was a way to simplify the process while still reaching your target audience? In this episode, we'll explore the benefits of using private audio feeds in your business and how they can take the stress out of content creation. In the first segment, we'll discuss the advantages of utilizing private audio feeds for your business. From fostering a sense of exclusivity to offering personalized content, private feeds can give your business a competitive edge. Next, we'll dive into the three main sections of creating a private podcast feed. From deciding on your content theme to selecting a hosting platform, we'll guide you through each step of the process. At the 10:55 mark, we'll answer the question on everyone's mind: Can you have a private audio feed in addition to your public podcast? We'll explore the benefits of offering exclusive content to your loyal listeners while still reaching new audiences with your public podcast. Finally, we'll discuss how to create accessible content with private feeds. From transcriptions to closed captioning, we'll offer tips and tricks for making your private audio feed available to all of your customers. Kim’s business journey started as a call for something more. Her career in Population Health allowed her to look at things with a holistic lens. Identifying big picture initiatives and creating messaging for target populations from concept to implementation, she realized there was only so much change she could make from her cubicle! May and James Co. began with the intention of sharing the creativity of audio marketing with others. She believes the power of collaborating and networking through storytelling is key to success. Through a strategy that is as unique as you are, her role is to bring the care and attention you need to amplify your voice and help your business thrive. Your clients are busy. They want to learn from you, that is why they are in your world. But they also have families, businesses, personal lives and households to run. Meet your people where they are at! Join us in this episode as we explore the world of private audio feeds and discover how they can revolutionize the way you create content for your business.
Learn about:
Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting Resources:
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| 11 Apr 2024 | How to Create Content for YouTube with Jamar Diggs (Part 2) | 00:29:44 | |||||
Content creation on YouTube can be a daunting task, especially when you strive to create engaging and high-quality content that resonates with your audience. In this episode of "As It Relates to Podcasting," Jamar Diggs, a YouTube marketing strategist, and I dig into the world of content creation on YouTube. Together, we share insights on creating content that converts and keeps viewers coming back for more. We discuss the essential elements of creating compelling YouTube content, including video titles, descriptions, SEO strategies, thumbnail creation, consistency in posting schedules, and audience engagement practices. The Mindset Behind Content Creation: Jamar emphasized the importance of understanding the mindset behind content creation. He highlighted the misconception that content creation is a long game and shared strategies to overcome the aversion to consistent posting. Debunking Myths About Subscribers: Jamar debunked the myth that posting content weekly is necessary to grow subscribers. Instead, he focused on business growth and the importance of attracting an engaged audience that converts. Importance of Tags in Videos: Jamar discussed the significance of tags in YouTube videos, using them as secondary keywords to optimize video descriptions. He stressed the importance of using tags strategically to enhance the discoverability of content. Best Practices for Video Intros and Outros: Simona and Jamar shared their best practices for creating effective video intros and outros. They emphasized the importance of hooking viewers in the first 30 seconds, introducing oneself and the transformation viewers can expect, and keeping the audience engaged throughout the video. Titles and Thumbnails: The duo highlighted the vital role of titles and thumbnails in attracting viewers. They discussed the need for compelling titles that align with the video's content and thumbnails that complement the title to increase click-through rates. Audience Growth and Engagement: The next episode will focus on audience growth and engagement strategies. They teased insights into developing strategies for creating two episodes a month and engaging viewers effectively. Creating engaging content on YouTube requires a blend of strategy, creativity, and consistency. By leveraging these insights, content creators can enhance their YouTube presence and grow their audience effectively. Learn about:
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