Anne on Influence (Echocast Radio)

In this episode we’re in conversation with Mike Stopforth, well-known entrepreneur, a start-up investor, an author, global speaker, and a disruption and innovation advisor on a number of corporate boards.

Grab a cup of coffee and listen as we discuss:

• Digital transformation and what it actually is and how influencer marketing fits into the equation.
• The reason for scepticism in influencer marketing and why it’s wrong.
• Most brands’ lack of understanding of how influencer marketing contributes to sales.
• The trick brands are missing with their own customers.

Listen to the episode here: https://band.link/coffeeconversations

This episode is brought to you by Coffee Monster (https://web.facebook.com/CoffeeMonsterSA ). The app ensures that you get your morning coffee whether you’re in a rush, in an afternoon slump or simply need your caffeine fix on the go. It allows you to order and pay for your beverage from your favourite barista or discover a new spot, while collecting loyalty POINTS across all stores. Location services will notify the barista when to have your beverage ready so that you can pick it up – or have it delivered to your car or office – in the blink of an eye. Download the app today.

Please remember to subscribe to the podcast and share.

Connect with Mike here: https://www.linkedin.com/in/mikestopforth/

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists

In this episode we’re in conversation with Gordon Glenister, Global head of Influencer Marketing, BCMA.

Grab a cup of coffee and listen as we discuss:
• How we’re getting better at measuring ROI in the industry.
• Why working with professional influencer marketing specialists can make or break a brand’s campaign.
• Tapping into influencers’ creativity and content to use in brand campaigns off social media.
• Influencers and ecommerce – the way of the future.
• Why scripting influencer content does not work.
• WHO using influencers to effectively reach younger generations, who does not necessarily watch TV or read print media, with their COVID messaging.

Listen to the episode here: https://band.link/coffeeconversations

This episode is brought to you by Coffee Monster https://web.facebook.com/CoffeeMonsterSA. The app ensures that you get your morning coffee whether you’re in a rush, in an afternoon slump or simply need your caffeine fix on the go. It allows you to order and pay for your beverage from your favourite barista or discover a new spot, while collecting loyalty POINTS across all stores. Location services will notify the barista when to have your beverage ready so that you can pick it up – or have it delivered to your car or office – in the blink of an eye. Download the app today.

Please remember to subscribe to the podcast and share.

Connect with Gordon here: https://www.linkedin.com/in/gordonglenister-influencermarketing-membership-speaker/

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists

In this episode we’re in conversation with Dan Brocklebank, who is the Lead Social Media Analyst at Wunderman Thompson. He’s worked on some of Africa’s biggest brands and currently works on one of the leading banks. Grab a coffee and listen as we discuss:
• The importance of using data to create impactful and effective influencer campaigns.
• Using data to find your brand’s organic advocates on social media.
• How data can help your brand find the perfect influencers for your campaigns and tell you what platforms, content formats and messaging should be used.
• The shift in media consumption by the public over the pandemic and why brands need to pay attention.

Listen to the episode here: https://band.link/coffeeconversations

This episode is brought to you by Coffee Monster. The app ensures that you get your morning coffee whether you’re in a rush, in an afternoon slump or simply need your caffeine fix on the go. It allows you to order and pay for your beverage from your favourite barista or discover a new spot, while collecting loyalty POINTS across all stores. Location services will notify the barista when to have your beverage ready so that you can pick it up – or have it delivered to your car or office – in the blink of an eye.
Download the app today.

Please remember to subscribe to the podcast and share.

Connect with Dan here: https://www.linkedin.com/in/daniel-brocklebank-5a69b39/

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists

In this episode we’re in conversation with Pieter Groenwald and Murray Legg. Pieter is a qualified Chartered Accountant who fell in love with the media world and for the last 11 years his focus has been on influencer marketing. He founded theSALT, the first to market nano influencer channel in SA, which is being rolled out internationally at the moment as a technology solution. Currently, he’s the CEO of SA's #1 Influencer Marketing Group at Nfinity, helping brands to capitalise on "trusted referrals" through influencer marketing.

Murray, an engineer by trade is an ambitious entrepreneur in the marketing, fintech and ecommerce sectors and also one of the founders of Webfluential. He describes himself as “a gritty, commercial thinker with a flair for seeing the impact of technology in industry well ahead of the consensus view.”

Grab a coffee and listen as we discuss:
• Why nano influencers have become more popular over the last 2 years.
• The role nano influencers play in campaigns.
• The tech Murray and his team designed specifically for nano influencers and why this is important for brands.
• The role that tech plays in legitimising influencer marketing.

Listen to the episode here: https://band.link/coffeeconversations
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Please remember to subscribe to the podcast and share.

Connect with Pieter and Murray here: https://www.linkedin.com/in/pieter-groenewald/
https://twitter.com/murraylegg

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists

In this episode we’re in conversation with Phelokazi Mbude, Multi-media journalist who currently writes for W24. She is deeply invested in elevating stories about women. Writing across beats, you will find her byline on stories about digital media trends, personal wellness and alternative fashion and beauty.

Grab a cup of coffee and listen as we discuss:
• The shift in media consumption by the public during the pandemic and why brands should adapt.
• The rise of the relatable micro influencer.
• Why short-from video is popular.

Listen to the episode here: https://band.link/coffeeconversations

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Please remember to subscribe to the podcast and share.

Connect with Phelokazi here: https://www.linkedin.com/in/phelokazi-mbude-051166b3/ or https://www.instagram.com/phelo___m/

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists

In this episode, we’re in conversation with Jeanine Rainier. She is a Gen-Z and millennial marketing maven and is a key role-player in the evolving South African influencer marketing space. Currently, General Manager at TILT, Jeanine is an influencer marketing guru and expert in authentically translating brand objectives in a digital space.

Grab a coffee and listen as we discuss:
• Peer-to-peer vs traditional marketing.
• Why it’s important for brands to build emotional relationships with their customers.
• Using story-telling to connect to customers.

Listen to the episode here: https://band.link/coffeeconversations

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Please remember to subscribe to the podcast and share.
Connect with Jeanine here: https://www.linkedin.com/in/jeanine-rainier-39780849/

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists

In this episode, we’re in conversation with Geo West, owner and founder of the Happy Cat agency in the UK, where they implement campaigns for brands of all sizes and provide training programmes for influencers and brands. She started her influencer marketing career over 10 years ago, working behind the scenes with some of the biggest content creators in the world.

Grab a coffee and listen as we discuss:
• The rise of expert influencers
• How influencer tiers are blurring and what we should be looking at when identifying influencers for campaigns
• Why relatability and authenticity are king

Listen to the episode here: https://band.link/coffeeconversations

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Please remember to subscribe to the podcast and share.

Connect with Geo here: https://www.happycat.agency/

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists

In this episode, we’re in conversation with Denelle Morais, the Marketing and Communications manager at Bestmed medical scheme. She has gained significant marketing and communications experience in the Engineering, Healthcare and Financial sectors. One thing she’s learnt is that these industries are inherently complex. As the marketing and communications manager of Bestmed Medical Scheme, one of the only schemes to show growth in a tough industry in 2020, is testament to the powerful passionate people behind the brand.

Grab a coffee and listen as we discuss:
The power of using customers as influencers.
The importance of treating customers as individuals and not as numbers.
The biggest learnings from running influencer campaigns in the medical aid industry.

Listen to the episode here: https://band.link/coffeeconversations

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Please remember to subscribe to the podcast and share.

Connect with Bestmed on Instagram here: https://www.instagram.com/bestmedscheme/

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists

In this episode, we’re in conversation with Rea Averill, the Managing Director of Agency A, a London-based creative digital marketing agency. Starting a successful blog and Instagram account at university she fell in love with marketing and influencer marketing. One of her favourite things is when a creative campaign comes together, witnessing her team energise each other to do their best work.

Grab a coffee and listen as we discuss:
• Influencer marketing vs ambassador programmes
• Whether an ambassador programme is right for every brand
• Influencer marketing in the time of a pandemic

Listen to the episode here: https://band.link/coffeeconversations

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Please remember to subscribe to the podcast and share.

Connect with Rea on LinkedIn here: https://www.linkedin.com/in/rea-averill/

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists

In this episode, we’re in conversation with Michelle Jooste, Digital Marketing Manager and Product Specialist at Vital Foods about all things vitamins and influencer marketing in that industry.

Grab a coffee and listen as we discuss:
• The shift of consumers preferring bite-sized content.
• Why it’s important for brands to make it easy and convenient for consumers to buy their products in 2021.
• The importance of measuring campaign results.

Listen to the episode here: https://band.link/coffeeconversations

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Please remember to subscribe to the podcast and share.
Connect with Michelle here: https://www.linkedin.com/in/michelle-jooste-9b0112a4/

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists

In this episode, we’re in conversation with Kriya Gangiah. Well-known TV and radio personality, she’s also the owner of digital marketing agency, Kri8tive Media. Her extensive experience in both the corporate space and the entertainment industry has earned her the title of Infotainment Specialist.

Grab a coffee and listen as we discuss:
• The hospitality sector and how it had to become more digitally visible during the pandemic
• The integral role influencer marketing played and should continue to play in the sector’s communication strategy
• How brands and influencers had to pivot their content to stay relevant

Listen to the episode here: https://band.link/coffeeconversations

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Please remember to subscribe to the podcast and share.

Connect with Kriya here: @kriyatravels and www.kri8tivemedia.co.za

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists

In this episode, we’re in conversation with Michelle Vermeulen, Head of Marketing and Public Relations at Western Cape Blood Service (WCBS) about using influencers to educate and inform the public about blood donations. Michelle is an experienced marketer having worked on ATL and BTL campaigns as well as in eventing. She joined WCBS in 2015 in the Marketing department and moved into the position of Head of Marketing and PR at the end of 2019.

Grab a coffee and listen as we discuss:
• The effectiveness of using influencers to engage with the public on behalf of a brand.
• Using influencers to educate and inform the public.
• The benefits of using influencer specialists to implement campaigns.

Listen to the episode here: https://band.link/coffeeconversations

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Please remember to subscribe to the podcast and share.

Connect with the Western Cape Blood Service here: https://wcbs.org.za/

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists

In this episode, we’re in conversation with Petra Liu, Founder and Managing Director at Wetpaint Advertising. We chat about the South African Lottery campaign that aimed at spreading hope during the aftermath of the looting.

Grab a coffee and listen as we discuss:
• How COVID is changing the advertising industry.
• Doing work that cuts through negativity and spread positivity and hope.
• The importance of selecting the correct media not just popular media.

Listen to the episode here: https://band.link/coffeeconversations

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Please remember to subscribe to the podcast and share.

Connect with Wetpaint here: www.wetpaint.co.za

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists

In this episode, we’re in conversation with Matthew Kanniah, the founder and creator of Heart of Motion. He is a true car enthusiast who has made a name for himself in the Instagram and social media community as “The Car Guy”. Having started shooting on a cellphone, Matthew along with other South African greats started using the Instagram platform and community to become a better photographer in 2012 and has since turned professional in 2017 now fully making living off digital marketing, social media and photography and videography.

Grab a coffee and listen as we discuss:
• How advancements in technology and the internet have helped to grow the influencer industry
• Authenticity remains king
• The importance of relationship building between brands, agencies and influencers

Listen to the episode here: https://band.link/coffeeconversations

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Please remember to subscribe to the podcast and share.

Connect with Matthew on Instagram, Facebook and Twitter @MatthewKanniah.

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists

In this episode, we’re in conversation with Johann van Zyl, a director at the Nfinity Influencer Division. Before getting involved in the influencer marketing industry, Johann spent 15 years in Brand Marketing as Head of Marketing for Prestige Brands as well as Head of Trade Marketing at Pernod Ricard South Africa.

Grab a coffee and listen as we discuss:
• The ever growing need for relatable, relevant and real content.
• The changed role of celebrities in influencer marketing.
• How the addition of performance media can scale user generated content and other key results for brands.

Listen to the episode here: https://band.link/coffeeconversations

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Please remember to subscribe to the podcast and share.

Connect with Johann on LinkedIn at this link https://www.linkedin.com/in/johann-van-zyl7/

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists

In this episode, we’re in conversation with David Shields who is a strategic, multi-channel communications professional with over a decade’s worth of marketing experience in the digital & SME arena. He currently works as Digital Lead at WAVEMAKER - connecting creative dots to well-executed placements; attempting to make the internet feel less “ad”dy.

Grab a coffee and listen as we discuss:
• Using data to create campaigns that resonates with target audiences
• The power of combining marketing channels
• The effectiveness of nano influencers when brands want to tap into communities

Listen to the episode here: https://band.link/coffeeconversations

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Please remember to subscribe to the podcast and share.

Connect with David on LinkedIn at this link https://www.linkedin.com/in/daveshields1/

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists

In this episode, we’re in conversation with Ryan Annandale who describes himself as a creative and strategic leader in marketing, franchising and brand management. At the time of recording this podcast episode, Ryan was the franchise development manager at Battery Centre. His role was to develop new standards, operations, procedures, marketing strategies and other internal operations for the battery brand.

Grab a coffee and listen as we discuss:
• Using nano influencers for ensure your brand stays top of mind with your future customers
• The role influencers play in reaching big audiences and communities
• Driving brand recall using nano influencers

Listen to the episode here: https://band.link/coffeeconversations

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Please remember to subscribe to the podcast and share.

Connect with Ryan on LinkedIn at this link https://www.linkedin.com/in/ryanannandale/

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists

In this episode, we’re in conversation with Ryan Silberman, an Industrial Engineer and 2014 Jewish Entrepreneur of the year. He successfully co-founded, built and exited ad-tech company Popimedia - Facebook's only Marketing Partner in Africa. And is currently the CEO of Webfluential - an Influencer Marketing platform reaching over 2-billion people.

Grab a coffee and listen as we discuss:
• Where South Africa fits into the global influencer marketing landscape
• New tech and AI tools and how it assist with creating more effective influencer campaigns
• The David Guetta and Mum champagne collaboration we weren’t even aware of

Listen to the episode here: https://band.link/coffeeconversations

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Please remember to subscribe to the podcast and share.

Connect with Ryan on LinkedIn at this link https://www.linkedin.com/in/rsilberman/

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists

Gail Schimmel, CEO of the Advertising Regulatory Board
Talya Goldberg, freelance creative director and social media strategist
Thulani Hadebe, public relations and marketing agency owner and Instagram influencer

In this episode, we’re in conversation with Gail Schimmel, CEO of the Advertising Regulatory Board; Talya Goldberg, freelance creative director and social media strategist; and Thulane Hadebe, public relations and marketing agency owner and Instagram influencer. We have a healthy debate about a topic that’s often controversial…the rules behind influencers disclosing brand partnerships. We agreed and disagreed and had a good couple of laughs in between.

Grab a coffee and listen as we discuss:
• Why these rules came into being and are they necessary
• The confusion of the different hashtags that needs to be used and how the ARB is relooking these
• What it means for brands and influencers if they don’t disclose brand relationships

Listen to the episode here: https://band.link/coffeeconversations

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Please remember to subscribe to the podcast and share.

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists

In this episode, we’re in conversation with Leon van Vuuren, an optompreneur (an entrepreneurial optometrist) and founder of Optique. He’s knowledge of Digital Marketing that he gained from studying the subject at UCT, combined with his MBA for executive development partnered with being an optometrist and an entrepreneur led him to open his own optometrist outlets.

Grab a coffee and listen as we discuss:
• How simplifying the optometry market for customers is proving to be a gamechanger
• That putting yourself in your customers’ shoes and measuring everything are great ways to inform parts of your marketing direction
• The power of celebrity and nano influencers and how each has its place
• Including influencer marketing as an additional touchpoint for audiences to see adds to brand trust

Listen to the episode here: https://band.link/coffeeconversations

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Please remember to subscribe to the podcast and share.

Find out more about Optique at their website: https://optique.co.za/
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists

In this episode, host, Anne Dolinschek, looks back on the insight and lessons learned from podcast guests in 2021. From the meteoric rise of TikTok in lockdown and millennials becoming a big part of the platform, to the importance of data and the debate around the rules and regulations and everything in between. 2021 was certainly an interesting year for influencer marketing!

This is the final episode of 2021 and the last of season 2. We will be back early 2022 for season 3!

We would like to thank every guest who shared their knowledge and wisdom this year, as well as our listeners who is a big part of why we keep recording. Thanks to you, we consistently charted in the top 10 of Apple Podcasts this year.

We wish you a very festive season. Keep safe and see you in 2022.

Listen to the episode here: https://band.link/coffeeconversations

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Please remember to subscribe to the podcast and share.

Connect with Anne on LinkedIn at this link https://www.linkedin.com/in/annedolinschek/

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists

The importance of brands adapting to the times

It’s 2022 and this is season 3 of the podcast. As always, thank you for listening, sharing and supporting. This season is set to be another good one with great guests from the influencer marketing industry.

Our first conversation of the year is with Leandre Kark, Head of Brand and Brand Marketing Lead at Virgin Active South Africa.

Her vision is to strongly align the business’ fundamental purpose with its marketing strategy. And she does so by using clear and effective communication strategies that result in entertaining content across various platforms and media channels. In this way, she is able to build brands that engage with their customers – no matter who they are – on fresh and relevant level, regardless of the industry.

Grab a coffee and listen as we discuss:

• The shift in product offering and marketing tactics for Virgin Active SA during the pandemic
• Why the brand started incorporating smaller influencers into the mix
• Leandre’s biggest learnings on running influencer campaigns

Listen to the episode here: https://band.link/coffeeconversations

Please remember to subscribe to the podcast and share.

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Find out more about Leandre on LinkedIn here: https://www.linkedin.com/in/leandre-kark-a9a196b3/

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists

Today we’re in conversation with Ntsika Msuthu, the sponsorship, PR and Brand engagement manager at MultiChoice. He is a seasoned communications and sponsorship professional with over 15 years of experience in crisis management, media liaison, sponsorship, and campaign management, reputation management, and communications strategy development.

Grab a coffee and listen as we discuss:

• How DStv had to change tact when lockdown hit right after it took over the Premier Soccer League and had no access to on the ground activations
• The brand’s first experience of leading with influencers on a marketing campaign
• Why sparking authentic conversations on campaigns are important
• How using South African soccer fans was a big part of the Babize Bonke campaign

Listen to the episode here: https://band.link/coffeeconversations

Please remember to subscribe to the podcast and share.

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Find out more about Ntsika on LinkedIn here: https://www.linkedin.com/in/ntsika-msuthu-6b912618/

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists

In this episode we’re in conversation with Claire Bowen, Senior Brand Manager Shower to Shower at AMKA. She’s been with the company for 5 years and has over 20 years’ experience in FMCG, B2B and telecoms marketing.

Grab a coffee and listen as we discuss:

• How Claire’s perception of influencer marketing has changed over the last couple years and why
• Why using influencer marketing adds the personal touch to a bigger marketing campaign
• Claire’s biggest learnings on running influencer campaigns

Listen to the episode here: https://band.link/coffeeconversations

Please remember to subscribe to the podcast and share.

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists

In this episode we’re in conversation with Nathan Molefe and Hallebberry, 2 of South Africa’s most successful TikTok creators; and Greg Bailie, Head of Growth at Webfluential. We discuss TikTok from a creator’s point of view and how brands can use TikTok to reach their audiences effectively.

Grab a coffee and listen as we discuss:

• The power of finding your niche on TikTok
• How TikTok has evolved over the last couple of years
• The metrics we are able to measure these days
• The importance of aligning with the right creators for influencer campaigns on the platform
Listen to the episode here: https://band.link/coffeeconversations

Please remember to subscribe to the podcast and share.

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists

In this episode we’re in conversation with Kirsten Wiggill, Social Lead at Mediacom South Africa. She’s an experienced head of department with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, Corporate Communications, Digital Marketing, Social Media, and Integrated Marketing.

Grab a coffee and listen as we discuss:

• The evolution from when social media was a nice-to-have to a need-to-have
• Influencer marketing: from only attending events and blogging; to it being a media channel now
• The 3 elements that guide her influencer marketing approach
Listen to the episode here: https://band.link/coffeeconversations

Please remember to subscribe to the podcast and share.

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists

In this episode we’re in conversation with Santoni Engelbrecht, the former Creative Director of eNCA, Survivor SA castaway and Owner of Kwaito Koeksister.

After being retrenched at the news channel, Santoni put her focus on her passion, her online clothing store, Kwaito Koeksister. The online store has become a favourite with the quirky dressers out there. She grew the business through Instagram and as fans will know, it’s not only known for its clothes and accessories, but also for the daily memes they share on their Stories; so much so that people stop her in the street to discuss this. Santoni is also the main influencer and face of the brand, learning what resonates with their audiences as she goes. Being a castaway on Survivor SA also had a big impact on her brand as an influencer but also the bottom line of the business.

Grab a coffee and listen as we discuss:

• The importance of knowing what your audience wants in terms of content and keeping to your brand values
• Being brave and trying new content formats and see what works and what fails as a brand
• The value of forming a relationship with your consumers
• The cost effectiveness and overall impact of influencers vs traditional marketing
Listen to the episode here: https://band.link/coffeeconversations

Please remember to subscribe to the podcast and share.

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists

Building a connection with customers

In today’s episode we’re in conversation with Nicole Olivier, Nicole Olivier; General Manager - Digital Mortgages at WeApply. Her career started in the Mortgage Software division at Comcorp , working closely with mortgage origination channels, property developers, estate agents and major banks of South Africa. She has since moved over to the Digital Mortgages division, where the focus is on empowering home buyers by providing them with a customised, digital home loan (bond) solution.

Grab a coffee and listen as we discuss:

• Shifting from a B2B brand to a B2C one
• The importance of human connection even when your product is tech driven
• The importance of discovering what your customer wants not what you think they do
• Using influencer marketing to connect with and educate people on the process of purchasing a home
Listen to the episode here: https://band.link/coffeeconversations

Please remember to subscribe to the podcast and share.

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists

In this episode we’re in conversation with Rose Choeu; Campaign co-ordinator at Webfluential. Rose is one of the people who works hard behind the scenes to ensure that influencer campaigns run smoothly.

Grab a coffee and listen as we discuss:

• All things behind the scenes of prepping and implementing influencer campaigns
• The importance of the human touch and in person relationships with influencers in addition to great tech
• Having an opted-in database of influencers brings brands and influencers peace of mind
Listen to the episode here: https://band.link/coffeeconversations

Please remember to subscribe to the podcast and share.

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists

In this episode we’re in conversation with Bradley Hall, MD at PHD South Africa. Having worked in a wide range of industries, he looks at most things marketing and media with varied lenses. He tells us about a big rugby star that influenced his clothing choices as a teen; how without resonance influencer marketing is just another brand ad, and how simple ideas are generally the best ones.

Listen to the episode here: https://band.link/coffeeconversations

Please remember to subscribe to the podcast and share.

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Anne on Influence about is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists

In this episode we’re in conversation with Beatrix Fourie. At the time of recording, she was Operational Specialist at Telkom Business ZA.

She describes herself as a result focused Digital Marketing ops specialist with an understanding of the digital ecosystem (owned, earned and paid). She has a proven ability to drive sales through quality lead generation, customer retention, increase brand awareness, improvement on brand engagement and increase positive sentiment on social media and other online platforms.

We chat about using influencers not only to influence audiences, but also to gain insight and refine product offerings, how she uses nano influencers to drive education; her strategy behind deciding which influencers to use on campaigns; and how nano influencers garnered 3.9 million views on a campaign!

Listen to the episode here: https://band.link/coffeeconversations

Please remember to subscribe to the podcast and share.

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Anne on Influence about is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists

In this episode we’re in conversation with Dr. Doug Mattheus and Gordon Muller aka The Doc and The Guru, acclaimed marketing professionals. Both have been in the industry for decades and share their experience and knowledge with us.

This is a two-part podcast episode because we covered so many topics. In this episode we touch on the shift over the last couple of years of including psychology in advertising and marketing, in particular behavioural sciences; the importance of making sure you’re campaign is aligned with your target market and it’s not just you and your team who loves the idea; knowing how to interpret data being key to insightful campaigns; and of course we chat about the brands and stars who influenced The Doc and The Guru.

Listen to the episode here: https://band.link/coffeeconversations

Please remember to subscribe to the podcast and share.

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Anne on Influence about is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn Error! Hyperlink reference not valid.. Nfluential Influencer Marketing Strategists

This is part 2 of my conversation with Dr. Doug Mattheus and Gordon Muller aka The Doc and The Guru. So, if you haven’t watched to part 1 yet, I encourage you to do so.

Today’s episode is filled with interesting insights. We look at the accessibility to smartphones with good cameras and internet connectivity as one of the reasons for the growth of influencer marketing, the lessons marketers can learn from the Kardashians, the shift to purpose-led and inclusivity in brand campaigns, and The Doc and The Guru’s predictions for the future of marketing.

Listen to the episode here: https://band.link/coffeeconversations

Please remember to subscribe to the podcast and share.

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Anne on Influence about is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn Error! Hyperlink reference not valid.. Nfluential Influencer Marketing Strategists

Welcome back to Anne On Influence! In this episode we’re in conversation with Lesley-Ann Gallant, Digital Marketing Manager at Sanlam Credit Solutions.

She is an incredibly passionate digital marketer, and you will hear this come through in this episode. At Sanlam Lesley-Ann is the strategic lead in planning and executing targeted data-driven acquisition campaigns that convert high intent audiences into product sales. In general, she loves optimising ecommerce businesses and improving their online performance; and seeing their conversion rates go up!

We chat about using influencers in the financial industry and why it’s become so popular; the 3 things that influencer marketing have impact on for businesses and brands; the power of shifting financial education to social media for more accessibility; and the big shifts in influencer marketing.

Listen to the episode here: https://band.link/coffeeconversations

Please remember to subscribe to the podcast and share.

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Anne on Influence is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists

In this episode we’re in conversation with Khensani Mkhombo: Brand Manager, Castle Milk Stout.

An award-winning marketer, Khensani is a marketing professional driven to elevate the building of brands with a purpose, brands that challenge the status quo and make a real difference in the word.

We chat about the importance of shared values when choosing influencers for campaigns; the fact that brands need to see its influencers as part of the marketing team; the benefits of always-on campaigns; how brands with a clear purpose are so much more successful; and the impact consistent marketing efforts have on brands’ bottom line.

Listen to the episode here: https://band.link/coffeeconversations

Please remember to subscribe to the podcast and share.

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Anne on Influence about is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists

Hayley Owen; Founder and CEO of Actorvate
Cat Carstens; Influencer and PR Account Manager at Actorvate

In this episode we’re in conversation with Hayley Owen; Founder and CEO of Actorvate and Cat Carstens; Influencer and PR Account Manager at Actorvate.

Hayley made a name for herself acting in the local soapie scene, starrring in The Wild, Generations, Isidingo and High Rollers. In 2012 she decided to diversify her career by leveraging her strong network in the entertainment industry and started Actorvate. While you might still catch her in front of the camera from time to time, she spends most of her energy staying updated on digital trends and making sure her clients are seeing excellent results and exciting content.

Cat is a PR and Influencer Management specialist, with over 10 years’ experience working in PR and over the past three years - influencer management. As a content creator herself, she is quite familiar and well versed in what content creators want from brands - and what brands expect from content creators.

This episode is for marketers and influencers. We discuss why TikTok is the flavour of the month with brands at the moment, what brands need to consider when they want a presence on the platform, the type of content needed for the algorithm to favour it, why niche content and influencers are the way to go; and what the deal is with longer form content on the TikTok.

A big thanks to theSALT the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Listen to the episode here: https://band.link/coffeeconversations

Please remember to subscribe to the podcast and share.

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Anne on Influence about is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists

In this episode we’re in conversation with MJ Khan. He is an award-winning strategist, academic, Bookmarks judge and category vice chair, NextGen Awards Judge, keynote speaker and proud father.

He heads up Group Digital Communications at Sasol and is responsible for social media, online and digital campaigns across 22 countries.

We chat about the power of communication in all its formats, the evolution of digital communications over the last decade and the complexity thereof these days, we disprove the myth of the short attention span; and discuss Sasol’s most recent campaign in detail.

A big thanks to theSALT the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Listen to the episode here: https://band.link/coffeeconversations

Please remember to subscribe to the podcast and share.

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Anne on Influence about is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists

In this episode we’re in conversation with Imbi Evenhuis, PR and Project Manager at Nedbank.

Imbi’s an experienced communications manager with a history of working in the financial services industry. Her expertise includes internal and external communications, B2B communications, employee advocacy and public relations.

We focus on employee advocacy in this episode. We discuss the benefits of it to companies as well as its employees; how employee advocacy programmes help leaders to stay connected, current and more digitally visible to relevant industry players; we also chat about what these programmes entail; and why it is one of the best word of mouth strategies for companies.

A big thanks to theSALT the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Listen to the episode here: https://band.link/coffeeconversations

Please remember to subscribe to the podcast and share.

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Anne on Influence about is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists

In this episode we’re in conversation with Farhaanah van Heerden: Head of Social & Influencer at MediaCom. She’s been in digital marketing for the past nine years and sees it as her calling. She loves the fast-paced, ever-changing industry.

We chat about what a good tech tool and specialised agency in influencer marketing should have to be beneficial to brands; the solid team behind the scenes that it takes to create and implement successful influencer marketing campaigns; the value of using specialist agencies with big opted-in and vetted influencer databases; why incorporating all tiers of influencers in campaigns works best; and the various ways brands can make use of influencers in addition to creating social media content.

A big thanks to theSALT the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Listen to the episode here: https://band.link/coffeeconversations

Please remember to subscribe to the podcast and share.

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Anne on Influence about is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists

In this episode we’re in conversation with Brent Lindeque. We all know him as The Good Things Guy. He’s proudly South African and regularly featured in the media, spreading good news about South Africa and ordinary South Africans doing extraordinary things in their communities.

He shares his story of becoming The Good Things Guy with us and tells us how he turned an idea and a passion into a business. We chat about the power of consistency and the fact that success never happens overnight. We talk about how nothing is real on social media and how influencers should treat their craft as a job. Watch two geriatric millennials discuss BeReal and hear Brent’s thoughts on South Africa’s legislation on influencer marketing.

A big thanks to theSALT the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Listen to the episode here: https://band.link/coffeeconversations

Please remember to subscribe to the podcast and share.

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Anne on Influence about is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists

Lindy-Lou Alexander, Brand and Marketing Head for Consumer and High Net Worth division, Standard Bank

In this episode we’re in conversation with Lindy-Lou Alexander, Brand and Marketing Head for Consumer and High Net Worth division, Standard Bank.

We chat about the power of enlisting experts when you have no idea; her love for the creativity of influencer marketing and its evolution into becoming a staple for Standard Bank because of its efficacy and the ability to measure in-depth results; and how influencer marketing is used over the Black Friday and Cyber Monday period to educate customers on responsible spending and cyber security.

A big thanks to theSALT the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Listen to the episode here: https://band.link/coffeeconversations

Please remember to subscribe to the podcast and share.

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Anne on Influence about is available wherever you find your favourite podcasts.

Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists

Shaun Strydom, MD of Bounce Inc. South Africa is a ball of energy and a huge advocate of Influencer Marketing. He has the results to show for it!

In this episode he highlights how he has managed in a short space of time to attain brand lift by concentrating on Bounce’s number one asset - PEOPLE !

Contact our friends at theSalt.
They are influencer marketing driven experts and will propel your business to startling success.

www.thesalt.co.za Nfluential Influencer Marketing Strategists

In the performance marketing revolution, businesses are looking for plain, good ol’ RESULTS.

Players increasingly find themselves under pressure to deliver results in a constantly changing digitally led- marketing landscape.
Listen in to my interesting conversation with Penquin SA’s Neill Robertson as he talks about how they are integrating this tool into their thinking and how they are getting clients to ask for it by name!

Contact our dear friends at theSalt.

They are influencer marketing driven experts and will propel your business to startling success.

www.thesalt.co.za Nfluential Influencer Marketing Strategists

The automotive industry can be quite bumpy.

In this first of its kind episode, Suzuki South Africa's Charl Grobler walks us through what it takes to even the ride and in the process build an award winning brand.

Contact our friends at theSalt.
They are influencer marketing driven experts and will propel your business to startling success.

www.thesalt.co.za Nfluential Influencer Marketing Strategists

In today's episode we travel back-in-time to a pre-Christmas sit-down and unpack the role of a micro-influncer,the process,the VALUE and the EXPERIENCE.

Contact www.thesalt.co.za for all things Influencer Marketing - They are better than awesome! Nfluential Influencer Marketing Strategists

One of South Africa's serial innovators and media legends;Ken Varejes is known for taking ideas and growing them into highly successful businesses.

We explore the trailblazing exploits of this humble soul, in media & marketing,how he landed on and is invested in Influencer Marketing and how every business needs to integrate this tool into their marketing mix.

Contact our friends at theSalt.
They are influencer marketing driven experts and their solutions drive RESULTS !

www.thesalt.co.za Nfluential Influencer Marketing Strategists

You know Influencer Marketing rocks and it's the gift that keeps on giving when an international brand that has been in the market for 110 years embraces this concept because results are there for all to see!

Dale De Villiers (Marketing Manager - Brother South Africa)walks us through a Reason-to-Believe in this phenomenon as an essential part of any brand's marketing mix.

Contact our friends at theSalt.
They are influencer marketing driven experts and their solutions drive RESULTS !

www.thesalt.co.za Nfluential Influencer Marketing Strategists

Meet Matshepo, a seasoned micro-influencer who has kept her poise and slain two big campaigns but still has no intention of “hanging” her influence!

Take a close listen as she narrates her role in educating her micro-community and shaping valuable perceptions on brand.

Contact our friends at theSalt.They are influencer marketing driven experts and their solutions drive RESULTS ! www.thesalt.co.za Nfluential Influencer Marketing Strategists

Ad-Man Mark Middleton is our ultimate superhero.
One minute, he has his Thinking Cap on as he creates remarkable Big Ideas for name brands; next it’s Up, Up and Away in his Micro-Influencer Cape as he leads narrative for brands like Telkom and Puma!
You can’t miss the low down on how he does this and how Influencer Marketing is impacting Brand Performance across industries!
Contact our friends at theSalt.
They are influencer marketing driven experts and will propel your business to startling success!
www.thesalt.co.za Nfluential Influencer Marketing Strategists

Norm Calmeyer is an online strategy rock-star who fancies himself quite the comic !

Listen in as we unpack micro-influencer management within digital platforms, punctuated with a laugh & a giggle ..... mostly from the podcast host !

Contact the influencer marketing driven experts for solutions that drive RESULTS:

www.thesalt.co.za Nfluential Influencer Marketing Strategists

Micro-influencers are everyday people turning on its head, the idea that someone needs to be a celebrity in order to have clout and influence. In this episode I take you back to that time when we were graced by Rido and she took us through her motivations … her journey and laid bare,reasons why brands should give Influencer Marketing a go.

Contact www.thesalt.co.za for all things Influencer Marketing - They are better than awesome! Nfluential Influencer Marketing Strategists

Having recently rolled out a new brand identity tagged with the brand statement “Connect Your Way”, mobile service provider giant Cell C is all about delivering affordable, high quality products and creating real relationships with customers.

Wes Hayllar, Head of Digital Marketing, unpacks how Influencer Marketing has:

1. Enabled the creation of positive brand sentiment in a highly complain-driven and competitive environment.
2. Carried the new brand statement to market and
3. Its knock-on effect on performance.

Contact our friends at theSalt.
They are influencer marketing driven experts and will propel your business to startling success.

www.thesalt.co.za Nfluential Influencer Marketing Strategists

Heritage brands need to always innovate to remain relevant and to preserve Customer Value.

Meet Battery Centre, the largest battery fitment brand in South Africa with over 160 branches in Southern Africa.

They may seemingly be on the “wrong side of 40”but are definitely not over the hill!

Find out how they are leveraging the Power of People to reinforce a positioning of being the Trusted Battery Specialist now and into the future.

Contact our friends at theSalt.
They are influencer marketing driven experts and will propel your business to startling success.

www.thesalt.co.za Nfluential Influencer Marketing Strategists

The path to a satisfied consumer in financial services is fraught with challenges, chief among them being negative sentiment.

The avalanche overshadows any positives in the brand offering.

In today’s episode, Budget Insurance’s Susan Steward breaks down how as an outside voice, they are generating trust and managing the brand narrative through carefully crafted Influencer Marketing programs.

Contact our friends at theSalt.
They are influencer marketing driven experts and will propel your business to startling success. Nfluential Influencer Marketing Strategists

Twizza is a brand always hungry for growth.It rather makes sense that they are constantly on the ready to seize any golden opportunities in the evolution of marketing.

Our guest in today's episode talks through the power of Brand Authenticity in the age of the Smart Consumer and on the back of Influence.

Contact our friends at theSalt.
They are influencer marketing driven experts and will propel your business to startling success!

www.thesalt.co.za Nfluential Influencer Marketing Strategists

Nando’s, a Proudly South African brand, is synonymous with great chicken and cheeky marketing that resonates. No wonder they are always on consumers’ lips the world over.

In today’s episode, their General Manager - Digital & CRM gives us an expert take and nuggets on Influencer Marketing as a special and core ingredient for market domination.

Contact our friends at theSalt.
They are influencer marketing driven experts and will propel your business to startling success.

www.thesalt.co.za Nfluential Influencer Marketing Strategists

This episode is for anyone in Marketing, Communications & Business, whose objective is to improve brand equity and deliver lateral value by working with influencers in a two-way partnership that works!

Jarrod Stewart, a seasoned Sales Director,delves deep into Influencer Marketing, why brands should care, its evolution and what the future holds. Nfluential Influencer Marketing Strategists

In the current influencer marketing technology landscape, there is no single solution that comprehensively covers processes from discovery to engagement to tracking to reporting.

There are just too many solutions, and they are fragmented.
Meet genius Technology Entrepreneur, Murray Legg as he unpacks that intricate relationship, the disruptive opportunity and the future.

Jury is still out on whether he is more human or machine.

Contact our friends at theSalt.
They are influencer marketing driven experts and will propel your business to startling success.

www.thesalt.co.za Nfluential Influencer Marketing Strategists

Authenticity & Trust are notable elements for an effective Influencer Marketing Strategy.

In this episode I am joined by two beautiful, strong women. They detail the impact of their campaign and how authentic conversations in an environment of trust can act as a catalyst not only for brand performance but for shaping societal norms.

Side Note: The temperature in the studio got so high the host “almost” fumbled a line or two!!

Contact our friends at theSalt.
They are influencer marketing driven experts and will propel your business to startling success.

www.thesalt.co.za Nfluential Influencer Marketing Strategists

Advertisers face a lot of challenges in this day and age - from ad-blocking to high media costs.

Digital powerhouse and media agency of the decade 2009 - 2018, The Media Shop; know a great thing when they see it. So Influencer Marketing has become a natural part of their strategic arsenal.

Brew a great cuppa and join us as we unpack growth of the influencer space and what the future holds.

Contact our friends at theSalt.
They are influencer marketing driven experts and will propel your business to startling success.

www.thesalt.co.za Nfluential Influencer Marketing Strategists

Consumers the world over have unbelievable choice when it comes to alcoholic beverages.

So in a crowded market with evolving beer palates, how does Heineken keep their liquid on consumers’ lips while maintaining global dominance?

Listen in to find out and ...

Contact our friends at theSalt.
They are influencer marketing driven experts and will propel your business to startling success.

www.thesalt.co.za Nfluential Influencer Marketing Strategists

Influencer marketing globally has breached the introduction stage and is on cue for even greater growth.

Trailblazing Influencer-TECH business, Webfluential is a huge part of this evolution. They are taking a serious approach to establishing super-efficiencies in finding on-brand influencers; from research through to analytics, metrics, tracking and refined reporting to impact underlying performance fundamentals.

Listen-in and find out why Influencer Marketing & Technology are a match made in heaven and how business is benefiting.

Don’t forget to …

Contact our friends at theSalt.
They are influencer marketing driven experts and will propel your business to startling success.

www.thesalt.co.za Nfluential Influencer Marketing Strategists

There’s a definitive line between PR and Influencer Marketing.
The two can and should play off each other. 

In today’s episode, I am joined by Anne Dolinsheck, public relations powerhouse, blogger and gladiator in a pencil skirt according to Huff Post!

Her calling is to “drag” brands - kicking & screaming - to that essential point where they execute PR and Digital PR the right way.

Listen in as she expertly breaks down the convergence of her crusade and Influencer Marketing.

Don’t forget to …

Contact our friends at theSalt.
They are influencer marketing driven experts and will propel your business to startling success.

www.thesalt.co.za Nfluential Influencer Marketing Strategists

Employee Advocacy in the new-age is heavily anchored on Influencer Marketing.

Perennial disruptors and innovators; the Nfinity Group, is of course playing a leading role in introducing this concept through The Internship.

Kevin Kirby unpacks how brands aren’t seeing exactly how they can amplify the brand story at scale with the one asset that is naturally occurring to them and why they should!

Don’t forget to …

Contact our friends at theSalt.
They are influencer marketing driven experts and will propel your business to startling success.

www.thesalt.co.za Nfluential Influencer Marketing Strategists

It’s no secret that influence is a hot commodity for brands, and Influencer Marketing is not going anywhere anytime soon.

Serial Alternative Media guru;Pieter Groenwald - Divisional CEO of the Nfinity Group,journeys us to his learnings of the past 7 years and the trends shaping the future of this exciting space.

Hit the subscribe button and do not forget to …

Contact our friends at theSalt.
They are influencer marketing driven experts and will propel your business to startling success.

www.thesalt.co.za Nfluential Influencer Marketing Strategists

Influencer Marketing is fairly new but breaching the introduction stage in South Africa.

One of the biggest learning of the past few years has been that the length and breadth of the market is not fully invested in intense planning to impact performance.

A new business has been set up to specifically tinker with the nuts and bolts to bring clarity in direction and process.

Listen in as Anne Dolinsheck, new media guru and gladiator in a pencil skirt, painstakingly emphasises the role and NEED for planning! Nfluential Influencer Marketing Strategists

Podcasts are gaining popularity fast.
Not only are they an easy & digestible media format but it’s often so easy to multitask while listening to them.

There is always something to listen to - whether one needs to laugh or simply to learn something new.

Echocast’s Frontman - Barry Ranking talks us through why they matter and what’s fuelling sectoral growth.

A big thank you to our friends at Nfluential for making sure this conversation happens and the coffee keeps flowing! Nfluential Influencer Marketing Strategists

Influencer marketing has firmly moved out of the novelty category & into a requisite strategy for most major brands.

Is there space for it in small business?

Join us as Fawn Rogers, digital marketing agency owner, breaks down how she is empowering local businesses through the power of online marketing.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Nfluential Influencer Marketing Strategists

Kevin McLennan was one of the first big wave of influencers. He managed to build a big profile while he was still a student!
He now works at a digital agency.

In today’s episode, he talks us through how important it is for him to maintain his integrity in a space where influencers are easily falling into the trap of putting fees before trust, as currency to effectively influence.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Nfluential Influencer Marketing Strategists

In today’s episode, we are joined by seasoned Public Relations Practitioner, Mary Gearing.She is co-MD at Magna-Carta Reputation Management.

Listen in as she unpacks how the advent of influencers has changed the PR space we see now!

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Nfluential Influencer Marketing Strategists

We live in an era of finicky and perceptive consumers and so a common thread of #TRUST & #AUTHENTICITY should exist between influencer marketing and celebrity endorsement(s).

Having managed actors & voice artists for over 12 years, celebrity whisperer Lisa Modisane has mastered the craft of understanding relationship management. In today’s episode she recounts her rich experiences with influence from a celebrity perspective.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing!

Contact them - they are Influencer Marketing Strategists and will propel your business to startling success.

www.nfluential.co.za Nfluential Influencer Marketing Strategists

Nafisa Akabor was one of the first prominent female journalists and influencers in the South African tech space. She has been covering consumer and business tech for about 10 years, in both print & online media. She has been published on TechCentral, Sawubona Magazine, Destiny magazine, Vodacom Now, ITWeb, My Digital Life, Brainstorm, TFG Tech, M&G, City Press, Forbes Africa.

She has also done corporate blogging for some of the biggest brands including ShowMax, Nokia, Microsoft, Samsung, Internet Solutions, BCX, iFix, Nashua, Vodacom, Mercedes-Benz and Telkom.

Does she consider herself an influencer and what is the golden thread that runs through influence and journalism?
Listen in as she expertly unpacks this for us!

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing!

Contact them - they are Influencer Marketing Strategists and will propel your business to startling success.

www.nfluential.co.za Nfluential Influencer Marketing Strategists

Radio is the original social medium and there are no bigger influencers than radio personalities. Meet Queen of the Airwaves, Lebang Kgosana, commonly known as Bang Bang Boogie.

She walks us through the need for influencers to stay true to self and to use their voice for good.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing!

Contact them - they are Influencer Marketing Strategists and will propel your business to startling success.

www.nfluential.co.za Nfluential Influencer Marketing Strategists

In today's episode we chat to Tumi Mkhondo, Founder & Managing Director of Strategic Integrated Communications Agency - Envision Brand.

She unpacks why brands are leaning towards Influencer Marketing and increasing spend in an era where it's become difficult to reach and resonate with targeted market categories.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing!

Contact them - they are Influencer Marketing Strategists and will propel your business to startling success.

www.nfluential.co.za Nfluential Influencer Marketing Strategists

Welcome to a new feature called #NfluentialWednesdays!

Lead Strategist, Anne Dolinschek, and other experts join us every last Wednesday of the month for a deep dive into Influencer Marketing Strategy.
Don’t miss out on a great opportunity to find out how to get MORE from your Influencer Marketing Investment.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing!

Contact them - they are Influencer Marketing Strategists and will propel your business to startling success.

www.nfluential.co.za Nfluential Influencer Marketing Strategists

Celebrity endorsements and partnerships have been a favourite tool for marketers.In recent times as consumers began to demand more authentic relationships; we have seen a shift from traditional celebrity endorsements to influencer marketing.

Multi-talented Simphiwe “Simz” Ngema is one of the most recognised faces in South Africa. In today’s episode, she emphasizes the value of authenticity and introduces us to her brand of Influence-for-Good.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing!

Contact them - they are Influencer Marketing Strategists and will propel your business to startling success.

www.nfluential.co.za Nfluential Influencer Marketing Strategists

Join us as we unpack the real cost of influencer fraud and hear how our gladiator in a pencil skirt educates brands on how they can detect and mitigate against its effects.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing!

Contact them - they are Influencer Marketing Strategists and will propel your business to startling success.

www.nfluential.co.za Nfluential Influencer Marketing Strategists

Artificial Intelligence (AI) is transforming the Influencer Marketing space
Today’s foremost question is never “What is influencer marketing?” but “Where is influencer marketing heading?”

Join us as Tokologo Phetla, Chairman of AI brand Christopher Africa, unpacks how Artificial Intelligence (AI) is revolutionising Influencer Marketing (IM) right here on our doorsteps!

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing!

Contact them - they are Influencer Marketing Strategists and will propel your business to startling success... (links in the channel descriptor)

You can also get in touch with today’s guest at: www.christopher.africa Nfluential Influencer Marketing Strategists

The Advertising Regulatory Board (ARB) now requires that influencers mark all sponsored social media posts. Is the board now trying to play big brother?

CEO, Gail Schimmel, joins us as we unpack the code and its impact on the influencer marketing space in South Africa.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them - they are Influencer Marketing Strategists and will propel your business to startling success.

You can also get in touch with the ARB and make contributions towards the refinement of the code:
1. ARB on Facebook: https://www.facebook.com/Advertising-Regulatory-Board-460582604465976/
2. ARB on Twitter: https://twitter.com/ARB_SouthAfrica
3. ARB Social Media Code: http://arb.org.za/assets/appendix-k.pdf
4. ARB email address to submit Code suggestions and motivations: info@arb.org.za Nfluential Influencer Marketing Strategists

The Nfinity group houses South Africa's #1 Influencer Marketing Group. Their pioneering spirit lives on as they set-up Echocast in 2018 to specifically explore and ride the growth trajectory in podcasting. In today’s episode we sit with two of the brightest brains in new media and go behind just picking up a device and pressing “record”. We interrogate consumption patterns, revenue models and all the nuts and bolts that make this an industry one to keep an eye on and a perfect platform to drive Influencer Marketing.

You can find out more about Echocast on www.echocast.radio or catch them on Facebook, Twitter and LinkedIn.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them - they are Influencer Marketing Strategists and will propel your business to startling success. For more info on Nfluential, visit www.nfluential.co.za. Nfluential Influencer Marketing Strategists

In today's hyper-competitive markets, employees can be a business’ biggest naturally occurring and untapped asset. Our discussion today centres on why biomedical technology company, Biotronik is deliberately allocating resources (financial & time) to partner its employees as a means to extending the brand’s social reach.

You can find out more about theIntern-Ship on www.theintern-ship.co.za or catch them on Twitter and LinkedIn.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them - they are Influencer Marketing Strategists and will propel your business to startling success. For more info on Nfluential, visit www.nfluential.co.za. Nfluential Influencer Marketing Strategists

Influencer marketing is just that... Influence. And to influence purchasing behaviour takes careful thought when it comes to communication and that's where BEHAVIOURAL LINGUISTICS come in. In this episode, we chat to LEIGH CRYMBLE from BREADCRUMBS about Behavioural Linguistics and how it is used in Influencer Marketing.

You can find out more about BreadCrumbs on www.thebreadcrumbs.co.za or catch them on Twitter, LinkedIn and Facebook.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them - they are Influencer Marketing Strategists and will propel your business to startling success. For more info on Nfluential, visit www.nfluential.co.za. Nfluential Influencer Marketing Strategists

Insurance is traditionally and infamously a massive pain-point for consumers throughout their purchase journey. In this episode we chat to IKA VAN WYK from GRANADILLA INSURANCE, whose mission is simply to unsettle the traditional insurance model by deliberately marrying disruptive tech and a refreshing customer-focused culture as a way of modifying how consumers think and buy insurance.

You can find out more about Granadilla Insurance on www.granadilla.ai or catch them on Facebook, Instagram, Twitter, LinkedIn and YouTube.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them - they are Influencer Marketing Strategists and will propel your business to startling success. For more info on Nfluential, visit www.nfluential.co.za. Nfluential Influencer Marketing Strategists

Zara, the iconic fashion brand recently launched its first ever online store in South Africa. No prizes for guessing - their go to strategy was INFLUENCER MARKETING!

In today’s episode, we take an exclusive peek at the strategy and implementation processes by chatting to KRIYA GANGIAH; radio presenter, MC, digital strategist, actress, model, serial businesswoman and much more…

Follow Kriya on Instagram, Twitter and Facebook to get to know her better (@kriya.g); and if you want to know more about her business, check out Tridens Media’s website on www.tridensmedia.com.

You can read the full article that we referenced on the results of the Zara campaign on Biz Community at this link... https://www.bizcommunity.com/Article/196/179/195782.html

Please follow, like and share our Facebook page to stay updated on the podcast episodes at https://www.facebook.com/IMconversations/.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them for your influencer strategy needs that can assist your brand to gain digital visibility and all that goes with it.

Nfluential has just released the South African Influencer Marketing Agency Landscape, to download your copy for free and know which agencies and platforms can make your life easier when thinking about running an influencer campaign, go to their website... www.nfluential.co.za.

Follow them on Twitter and LinkedIn (@nfluentialsa) to stay in touch with the industry. Zara Campaign on BizCommunity · Nfluential Influencer Marketing Strategists

The use of social media to grow brands continues to soar. Without a strategy, businesses might as well be posting for the sake of posting and without understanding objectives, target market categories and what they truly want; it becomes difficult to achieve their goals.

In this episode, we chat to BRONWYNNE WIEHL, social media marketing expert and CEO of Conversation Station (www.conversationstation.co.za), about the dire need for brands to map out & manage their social media journeys; broadly and in the context of influencer marketing.

Follow Bronwynne on Instagram (www.instagram.com/conversationswithbron/) to get to know her better and for great industry tips; and if you want to find out more about her business, follow them on Instagram too (www.instagram.com/conversationstationza/).

Please follow, like and share our Facebook page to stay updated on the podcast episodes at https://www.facebook.com/IMconversations/.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them for your influencer strategy needs that can assist your brand to gain digital visibility and all that goes with it.

Nfluential has just released the South African Influencer Marketing Agency Landscape, to download your copy for free and know which agencies and platforms can make your life easier when thinking about running an influencer campaign, go to their website... www.nfluential.co.za.

Follow them on Twitter and LinkedIn (@nfluentialsa) to stay in touch with the industry. Nfluential Influencer Marketing Strategists

This is our last episode for 2019! The year has flown by, we’ve had tremendous fun and at the same time learned a lot. Thank you to each and every one of you for downloading, listening and supporting the podcast. We’re looking forward to 2020 and taking you on the journey with us.

We end the year off with a bang! We have our first international guest on the episode - all the way from Texas in the United States of America. TOM AUGENTHALER is a world-renowned speaker and educator on Influencer Marketing, working with many fortune 500 companies such as Intel, HP and TIME Magazine! He’s been in the influencer marketing game since 2007 and consulting corporate clients since 2009.

To watch Tom’s LinkedIn videos, Influence Unpacked, search for the hashtag #InfluenceUnpacked on the platform or even better, follow or connect with him at https://www.linkedin.com/in/taugenthaler.

As always, please follow us on Facebook at https://www.facebook.com/IMconversations/ to keep updated and please share it with your friends who are also interested in the industry.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them on www.nfluential.co.za for your strategy needs and follow them on Twitter and LinkedIn (@nfluentialsa) to stay in touch with the industry. Nfluential Influencer Marketing Strategists

It’s a new year and a new decade - we are back, stronger than ever and looking forward to 2020 and taking you on a wonderful journey!

Our international guest on this first of two episodes is Jet-Setting, Growth Hacker, ANDREW KAMPHEY. He is the founder of https://influenceweekly.co/ ; a popular industry newsletter and https://influencersguidetobali.com/ which helps influencers get the best out of Bali (to name just a few). Join us as he shares his wealth of knowledge on empowering a cross-section of industry players - from brands, creators, influencers and entertainers through a hybrid influencer marketing & growth hacking strategy. You can also follow Andrew on LinkedIn at https://www.linkedin.com/in/andrewkamphey/.

As always, please follow us on Facebook at https://www.facebook.com/IMconversations/ to keep updated and please share it with your friends who are also interested in the industry.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them on www.nfluential.co.za for your strategy needs and follow them on Twitter and LinkedIn (@nfluentialsa) to stay in touch with the industry. Nfluential Influencer Marketing Strategists

The second part of our interview with Jet-Setting, Growth Hacker, ANDREW KAMPHEY. Make sure you listen to Part 1 before going ahead and listening to this episode.

Andrew is the founder of https://influenceweekly.co/ ; a popular industry newsletter and https://influencersguidetobali.com/ which helps influencers get the best out of Bali (to name just a few). Join us as he shares his wealth of knowledge on empowering a cross-section of industry players - from brands, creators, influencers and entertainers through a hybrid influencer marketing & growth hacking strategy. You can also follow Andrew on LinkedIn at https://www.linkedin.com/in/andrewkamphey/.

As always, please follow us on Facebook at https://www.facebook.com/IMconversations/ to keep updated and please share it with your friends who are also interested in the industry.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them on www.nfluential.co.za for your strategy needs and follow them on Twitter and LinkedIn (@nfluentialsa) to stay in touch with the industry. Nfluential Influencer Marketing Strategists

Join us as serial entrepreneur and innovator BRETT FIELD (https://twitter.com/BrettBField) unpacks the “innovate or die” concept in the context of influencer marketing.

As Chief Innovation Officer at South Africa’s leading independent financial services provider, FEDGROUP (www.fedgroup.co.za); he works with start-up and scale-up companies and is tasked with keeping the group ahead of the innovation curve in a highly competitive environment.

As always, please follow us on Facebook at https://www.facebook.com/IMconversations/ to keep updated and please share it with your friends who are also interested in the industry.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them on www.nfluential.co.za for your strategy needs and follow them on Twitter and LinkedIn (@nfluentialsa) to stay in touch with the industry. Nfluential Influencer Marketing Strategists

Influencer Marketing in the B2B space is fraught with misconceptions and lots of mistruths.

Our international guest on this episode is B2B Influencer Marketing expert and leadership consultant, DAVID WING. He is the founder and owner of Wing Digital Marketing (https://twitter.com/WingDMarketing) and is here to change perceptions and unearth the value of B2B brands collaborating with influential experts for marketing.

As always, please follow us on Facebook at https://www.facebook.com/IMconversations/ to keep updated and please share it with your friends who are also interested in the industry.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them on www.nfluential.co.za for your strategy needs and follow them on Twitter and LinkedIn (@nfluentialsa) to stay in touch with the industry. Nfluential Influencer Marketing Strategists

The world has been turned upside down and we are living in self-isolation and quarantine. We went from living relatively normal lives, to practicing social distancing and self-isolation in a matter of a week. But, what about the brands during the time of Coronavirus? Brands cannot live in isolation, the show must go on, so to speak, but we must adapt our marketing strategies.

“Now is not the time for brands to sell, now is the time for them to have conversations, listen to their consumers and build relationships and offer communities,” commented Busi. Consumers will remember how brands handled them and the situation when the crisis is over, and that will be invaluable for those who did it with empathy, sensitivity and vulnerability.

Listen to this episode for insights and perhaps even some guidance with regards to marketing during the pandemic and follow Busi on Twitter at https://twitter.com/MsManager_

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing!

Read the latest Nfluential newsletter and subscribe to stay updated at http://www.nfluential.co.za/the-influencer-marketing-newsletter-26/ and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com/company/nfluentialsa. Nfluential Influencer Marketing Strategists

Jhene Nel is one of the best players in the influencer marketing game, along with her team, they continue to run greatly successful campaigns not only in South Africa but also other African countries and the US. She lets us into some insights on the industry.

“I don’t think that TikTok is the next big thing in South Africa,” says Jhene, “it’s difficult to figure out how to make it work from a South African perspective, even if brands use local content creators, there’s no way to track where there audiences are based, and thus it’s not greatly beneficial to South African brands. But there are ways to use the content that are beneficial.”

Listen to this episode for other pearls of wisdom from Jhene and follow her on LinkedIn: https://www.linkedin.com/in/jhenenel/

Read the latest Nfluential newsletter and subscribe to stay updated at http://www.nfluential.co.za/the-influencer-marketing-newsletter-26/ and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com/company/nfluentialsa. Nfluential Influencer Marketing Strategists

Our international guest on this episode is Scott Guthrie a leading independent influencer marketing consultant, marketing event speaker and accomplished author. He joins us all the way from the United Kingdom and walks us through his (wealth of) industry experiences - from the time influencer marketing was used to merely tick a box and not clearly defined, to when it became popular and to what the future holds.

You can connect up with Scott on LinkedIn: https://www.linkedin.com/in/scottguthrie

Read the latest Nfluential newsletter and subscribe to stay updated at http://www.nfluential.co.za and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com/company/nfluentialsa. Nfluential Influencer Marketing Strategists

James joined us all the way from the other side of the world to record this episode. He spoke to us from his home in Los Angeles, USA. He is the co-founder and CEO of Paladin Software, an influencer marketing platform.

He talks to us about his journey into the industry, why he thought that there was a gap in the market for their software, why he thinks influencer marketing is now more important than ever and the importance of having a competent human team behind tech tools to ensure campaigns deliver good results.

“A human team behind influencer tech is essential,” said James. “We can build the best tools in the world, but they’re not going to run the campaign for you. At the end of the day you need a trusted advisor, someone who knows the space well and knows what they’re doing to run a successful influencer campaign.”

To learn more about James and Paladin, connect with him on LinkedIn at https://www.linkedin.com/in/jlcreech/

If you would like to tune into his podcast All Things Video, find it wherever you get your podcasts. To listen to the All Things Video podcast episode with Anne Dolinschek as a guest, you can do so here https://t.co/1SNNBqFA7A

Read the latest Nfluential newsletter and subscribe to stay updated at http://www.nfluential.co.za and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com/company/nfluentialsa. All Things Video Podcast interview with Anne · Nfluential Influencer Marketing Strategists

This episode is important to anyone in the Influencer Marketing industry. We chat with Murray Legg about the changes Facebook is making to its own platform as well as Instagram and how that will impact on Influencer Marketing going forward.

Murray is a technology entrepreneur with a focus on SaaS products for the marketing and financial industries and has worked in a range of industries from medical device design to investment banking. He has a passion for working in the emerging "social capital" world of influencers and how they ignite and steer public opinion, connections and commerce. Murray is also one of the brains behind the Influencer Marketing platform, Webfluential, working on the tech side of things.

“What Facebook is looking to do after buying WhatsApp and Instagram is streamlining its privacy a lot better,” said Murray. “It’s all underpinned by giving customers a great experience that they can trust and also be able to manage users’ privacy and data appropriately.”

To learn more about Murray, connect with him on LinkedIn at https://www.linkedin.com/in/murraylegg/

Read the latest Nfluential newsletter and subscribe to stay updated at http://www.nfluential.co.za and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com/company/nfluentialsa. Nfluential Influencer Marketing Strategists

This episode is an interesting chat and informative to any marketer, PR consultant or anyone else working in the influencer marketing industry. Matan Atias talks to us about why combining paid media and influencer content works exceptionally well.

Matan is a performance driven, creative marketer that has spent the last 8 years in the digital marketing and advertising technology space. He is passionate about connecting brands and consumers in a way that is meaningful to consumers and impactful to marketers. He like to fuse creativity and sales/revenue driven strategies to deliver to business objectives.

“On average, combining influencer content with paid media, delivers 8 to 11 times more in terms of return on ad spend,” says Matan. “This is not to say that we should stop everything we do in traditional paid media, it’s a complementary product. The reason for better ROI is authenticity. People have become good at blocking ads that feel like ads. By pairing advertising with influencers, it doesn’t feel like an ad. It’s human to human communications and connection.”

To learn more about Matan, connect with him on LinkedIn at https://www.linkedin.com/in/matan-atias-a2a07b66/

Read the latest Nfluential newsletter and subscribe to stay updated at http://www.nfluential.co.za/the-influencer-marketing-newsletter-29/ and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists

Misha Levin is a freelance digital marketing strategist & consultant, business owner and content creator from Johannesburg, South Africa. She’s a fan of coffee, photography, wildflowers, bargain-hunting and breakfast.

Our conversation with Misha will add value to marketers and PR consultants who are already incorporating influencer campaigns into their plans and also to those who are considering it. She looks at it through a special lens being on both sides of campaigns. Misha gives her thoughts, ideas and what she thinks we’ll see over the next year in the industry.

You can connect with her on her Instagram profile here: https://www.instagram.com/brandslut/ or her website www.brandslut.co.za.

Read the latest Nfluential newsletter and subscribe to stay updated at http://www.nfluential.co.za/the-influencer-marketing-newsletter-30/ and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa Nfluential Influencer Marketing Strategists

This episode is an interesting look at the #BabySoftSupremeQuilts influencer campaign a couple of weeks ago. It caused quite a lively debate on Twitter and trended, for all the wrong reasons. But, was it a success or a failure?

Talya Goldberg, freelance creative director and social media strategist and Mohale Motaung, entrepreneur, actor, model and an influencer on this campaign, joins us in discussion about just that.

To stay updated on the latest influencer marketing news, subscribe to the fortnightly newsletter http://bit.ly/2OudyGv , follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists

Phumeza Langa is best known as the host of #SistaHoodHour on Twitter, but is also a communications consultant, speaker and freelance writer.

As an industry expert herself, she joins us in a conversation about the importance of word of mouth and choosing authentic influencers and content for your campaigns. We also discuss the value of becoming an industry expert aka industry influencer to not only raise your own profile but also as an employer incorporating your employees into your marketing plans as industry experts as your internal influencers.

You can connect with her on Twitter here: https://twitter.com/phumeza_langa

Read the latest Nfluential newsletter and subscribe to stay updated at http://www.nfluential.co.za/the-influencer-marketing-newsletter-34/ and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa Nfluential Influencer Marketing Strategists

Wandisile Nkabinde is Head of Media & Digital Marketing SA at Multi-choice. We chat to him about content, influencer marketing ROI and how digital and traditional media should work together. In the past he’s worked for various agencies & direct clients across industries. He has a big passion for media, which has lead him to win over 17 paid media awards in the past 4 years across social media, search, branded content, tactical executions and integrated marketing campaigns.

You can watch the Chicken Licken advert discussed at this link: https://www.youtube.com/watch?v=tjly7EsmUYY and the KFC SoundBite campaign case study here: https://vimeo.com/273483108.

Connect with Wandi on Twitter here: https://twitter.com/WandiFull

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