Ambitious Podcast (Kate Perkovic)

Join us as we explore the evolving landscape of in-person events with our esteemed guest, Anna, an event strategy guru with 14 years under her belt. We tackle the resurgence of face-to-face gatherings and the rich tapestry of experiences they offer, from cozy networking dinners to transformative retreats. Anna imparts her wisdom on crafting events that resonate, the art of leveraging sponsorships, and the nitty-gritty of managing big-ticket events. As we look ahead, we discuss the trend predictions for 2024, spotlighting the enduring appeal of retreats for their unparalleled ability to foster personal bonds and community spirit.

In our conversation, we examine the hybrid event model, merging the educational with the experiential, to meet diverse community needs. We dissect the intention behind event planning—whether to sell or to serve—and its impact on ROI, be it in client acquisition or community nurturing. Listen in as we unravel the strategic aspects of integrating events into your business, from understanding your audience to personalizing experiences that leave a lasting impression. We emphasize the transformative power of personalized touches, like thoughtful welcome gifts and handwritten notes, and discuss financial transparency in event planning, including the real costs and potential returns on investment.

Rounding out our discussion, we offer practical tips and considerations for event planning, such as the importance of starting early and the strategies for marketing to the right audience. We share firsthand experiences on the logistical challenges of selecting a venue, the importance of room setup, and how speaker selection can make or break your event. Furthermore, we discuss managing unexpected issues, the value of point persons, and balancing the multitude of roles as a host. Whether you're a seasoned planner or just getting your feet wet, this episode is packed with insights to guide you in hosting events that resonate with your community and align with your brand's vision.

(06:36) The Amplified Desire for in-Person Events

(10:05) Sales vs Community-Building Events

(18:34) Understanding Your Community and Their Needs

(24:45) Event Budgeting and Costing

(33:34) Venue and Food/Beverage for Events

(37:24) Importance of Venue Setup and Flow

(46:17) Relationships Impact Budgeting for Speakers

(51:01) Using Sponsorships for Event Goody Bags

(55:43) Understanding Event Sponsorship Impact

(01:04:29) The Importance of Market Research

To connect with Anna on Instagram, click HERE.

To learn more about ways to work with Anna, click HERE.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

In this episode, Kate talks with mindset expert TJ Fry to explore the impact of the unconscious mind on entrepreneurship and personal growth. The discussions reveal how unconscious programming shapes decisions, emotional responses, and business outcomes. TJ shares his transformative journey into Neuro-Linguistic Programming (NLP) and offers actionable insights on integrating conscious and unconscious thinking to tackle challenges. The episode dives into the distinctions between the conscious and unconscious minds, the role of self-talk, the power of focused questions, and the importance of aligning unconscious beliefs with conscious goals. Kate and TJ provide a comprehensive look at how understanding and working with the unconscious mind can lead to lasting change and success in various areas of life.

02:36 Diving into the Unconscious Mind

03:16 TJ Fry's Journey

05:39 Understanding NLP and Its Origins

08:28 The Power of the Unconscious Mind

13:02 Practical Applications for Entrepreneurs

18:31 The Importance of Asking the Right Questions

37:01 The Impact of Unfulfilled Promises

37:24 Avoiding 'Why' Questions in Conversations

37:59 Reflective vs Analytical Thinking

38:31 Reframing Questions for Clarity

40:24 The Role of the Unconscious Mind

42:31 Emotional Responses and Breakthroughs

45:55 Conscious vs Unconscious Beliefs

57:10 Understanding the Filter System

01:07:43 Understanding Immediate Reactions

01:08:07 Taking Responsibility: Being at Cause

01:10:56 The Power of the Unconscious Mind

01:20:22 Communicating with Your Unconscious Mind

01:26:36 Secondary Gain and Releasing Beliefs

To connect with TJ on Instagram, click HERE.

To connect with TJ via email, click HERE.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, Kate dives deep into the crucial business skills of launching and promotion. She explains how to create structured marketing campaigns to generate a surge of traffic and interest. Kate breaks down the difference between evergreen marketing and limited-time promotions. She discusses the importance of product awareness, outlines the stages of a successful launch—from teasing and testing to pre-launch agitation and open-cart period—and shares essential tactics for making a product launch work.

01:12 Understanding Promotions and Launches

02:05 Evergreen Marketing vs. Limited Time Promotions

03:30 The Importance of Product Awareness

05:24 Planning a Successful Launch

08:07 Different Business Models: Evergreen, Launch, and Hybrid

10:14 Mastering the Art of Launching

12:53 Setting Realistic Expectations for Launches

19:25 Teasing and Testing Your Audience

25:47 Pre-Launch Strategies

30:25 The Power of Events in Pre-Launch

31:11 Segmented Communities and Exclusive Offers

32:54 Agitation Week: Creating Awareness

33:59 Effective Messaging During Pre-Launch

39:44 Launch Week: Showcasing Your Solution

41:56 Behind the Scenes of a Successful Launch

47:51 Post-Launch Strategies and Assessment

50:14 The Importance of Refinement and Adaptation

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, Kate dives deep into the keys to mastering mental performance as a business owner. Joined by mental performance coach Karina Baldwin, the conversation explores the true essence of mental performance beyond morning routines or ice baths. They discuss essential aspects like emotional regulation, the importance of physical activity, and building self-trust. Karina shares her personal journey from being a Division 1 athlete to coaching elite business owners, offering actionable insights and inspiring stories. Ideal for anyone looking to elevate their mental and physical game, this episode is a must-listen for driven entrepreneurs ready to fully embody their path to success.

01:23 Meet Karina: The Mental Performance Coach

02:44 Karina's Journey from D1 Athlete to Coach

06:11 Transitioning from Sports to Business

12:16 The Importance of Identity in Performance

19:49 Balancing Business and Personal Life

30:05 Mental and Physical Practices for High Performance

44:54 Emotional Regulation in Business

51:53 Facing Fears and Making Decisions

53:08 Turning Back and Emotional Choices

55:24 Lessons in Business and Emotions

57:55 Consistency and Self-Trust

01:05:17 The Importance of Routine

01:26:06 Surrounding Yourself with Success

To connect with Karina on Instagram, clickHERE.

To listen to The True Adventure Podcast, clickHERE.

To learn more about the Baja Business Retreat, clickHERE.

To check out Karina's Summit Mentality Program, clickHERE.

To connect with Kate on Instagram, click⁠HERE⁠.

To apply for ITI, click⁠HERE⁠.

To submit a question to be answered on the podcast, clickHERE.

Ever wondered just how much untapped potential you might be carrying around within you? What does the ideal version of you look like and what will it take to become that person? As someone who is passionately invested in personal development, I want to share with you a different perspective on self-growth and the changes required to actualize your potential. The goal here isn't just to overcome obstacles but to recognize that the old tools and strategies may no longer be effective.

In this episode, we dive into the realm of introspection, challenging you to visualize your best self and identify the necessary changes to manifest that vision. We delve into the importance of updating your resources and toolkits, emphasizing that clinging onto antiquated information is counterproductive. Personal development is not just about overcoming hurdles, but about driving us to greater heights, empowering us to navigate life's challenges more effectively. Tune in and discover the profound impact of personal development on your journey to become the best version of yourself.

(0:00:22) - Understanding Your Core Motivator

(0:06:53) - Defining Success and Lifestyle Goals

(0:13:51) - Creating Your Ideal Life

(0:22:15) - Defining Health and Mental Well-Being

(0:31:51) - Personal Development and Contribution

(0:38:28) - Achieving Success With Purpose and Intention

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

In this episode of Ambitious, Kate welcomes Gabs, the CEO of Assist Her Agency, to share her journey from being a solo freelancer to leading a team of eight. They discuss the evolution of Gabi's agency, touching on the challenges and strategies involved in scaling, the pros and cons of having a niche, and how to deliver exceptional service. They also dive into the importance of communication, building strong client relationships, and harnessing a team to drive business success. Whether you're a solo service provider or running an agency, this episode is packed with practical tips for scaling and maintaining high-quality service.

01:09 Scaling from Solopreneur to Agency

06:44 Challenges and Strategies in Scaling

12:51 Client Relationships and Delivery

23:55 Customizing Services and Sales

35:03 Hiring: In-House vs. Agency

42:14 Managing Responsibilities and Difficult Conversations

42:39 Misconceptions About Building a Team

44:03 The Catch-22 of Scaling an Agency

44:47 The Turning Point: Hiring the First Team Member

46:53 The Benefits of Delegation

50:19 Building Trust in Your Team

58:39 The Role of Mindset in Business Growth

01:02:24 Embracing Challenges and Growth

To connect with Gabs on Instagram, click HERE.

To connect with Assist Her Agency on Instagram, click HERE.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, Kate Perkovic is breaking down the stages of business growth from zero to multi-million dollar revenues. She provides actionable advice on marketing strategy, lead generation, sales processes, team building, and data-driven decision making tailored to each stage of business. Kate emphasizes the importance of building a strong personal brand, engaging with your audience, and the pivotal role of a dedicated team in scaling your business. Whether you're just starting out or aiming for the million-dollar mark, this episode is packed with valuable tips to help you navigate and succeed at each stage of your entrepreneurial journey.

01:14 Embracing Change and Surrender

04:49 Pain as a Pathway to Purpose

08:29 Understanding Business Growth Stages

16:29 Stage One: The Hustle Phase

21:20 Stage Two: Building Clarity and Consistency

25:27 Mastering Sales Calls and Building Consistency

27:00 Stage Three: Scaling to Six Figures

28:18 Strategies for Consistent Lead Generation

29:15 Building a Strong Brand and Diversifying Offers

30:36 Automating Sales and Expanding Product Suite

32:56 Stage Four: Scaling to Seven Figures

34:27 The Importance of Data and Customer Feedback

41:25 Advanced Marketing Strategies and Team Delegation

42:09 Stage Five: Scaling Beyond Seven Figures

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, we dive into how to strategically manage client relationships, ensuring that you attract and work with your ideal clients. Kate discusses the importance of setting expectations through marketing and messaging, qualifying clients during the sales process, establishing clear contract terms, and providing comprehensive onboarding. She emphasizes the need for consistent client management, embodying the values you wish to see, and assessing client performance through data. Learn how to create not just any clients, but your dream clients by understanding and refining each stage of your client engagement process.

(00:10) Setting Expectations in Client Relationships

(02:06) Mastering Marketing: Setting the Right Expectations

(09:56) The Power of Qualifying in Your Sales Process

(20:58) Contracts: Your Blueprint for Client Expectations

(27:54) Onboarding: Setting the Stage for Success

(33:00) Integrating Core Values and Principles

(41:19) Empathy: The Key to Client Relationships

(46:13) Leading by Example: The Ultimate Client Management Strategy

(49:15) Understanding Client Dynamics: A Data-Driven Approach

(56:50) Creating the Clients You Want

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

In this episode of Ambitious, Kate dives deep into the essential criteria for making smart investments in your business, particularly when hiring a mentor or coach. She shares personal stories, critical questions to ask, and key factors to consider to ensure you're making the right choice. Whether it's understanding the mentor's specialty, assessing their communication style, or ensuring their values align with yours, Kate provides a comprehensive guide to help you invest wisely. Tune in for practical advice and insights to take your business to the next level.

00:43 The Importance of Smart Investments

02:06 Coaching and Mentorship Insights

05:58 Evaluating Potential Mentors

14:16 Specialists vs. Generalists in Business Coaching

18:47 Values and Communication Styles in Coaching

26:30 Authenticity in Marketing

27:29 Evaluating Social Proof

28:58 Client Results and Testimonials

30:19 Due Diligence Before Investing

35:32 Client-Focused Marketing

39:56 Stages of Growth and Mentorship

45:14 Questions to Ask Potential Mentors

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

Step into the captivating world of personal brand and business identity harmonization with our special guest, Gabi. In this insightful episode, Gabi, a seasoned entrepreneur, unveils her art of seamlessly blending the two, offering candid insights into content resonance and the delicate fusion of her influencer persona and business brand.

Delve into the essence of influence as we dispel misconceptions and address the hesitations surrounding it. Gabi's candid exploration navigates judgments, financial dynamics, and unique challenges faced by influencers. Experience the timeline and hurdles of becoming an influencer, all while balancing the vibrant landscape of personal branding within the entrepreneurial hustle.

(0:00:16) - Navigating Personal Brand and Business Identity

(0:11:47) - Misconceptions of Being an Influencer

(0:20:40) - Timeline and Challenges of Becoming an Influencer

(0:23:34) - Building Authentic Community Through Influencer Marketing

(0:32:52) - Challenges of Influencer Income Stability

(0:35:56) - Monetizing Brand Deals and Sponsorships

(0:45:58) - Challenges of Influencer Life

(0:56:55) - Influencer and Service-Based Business Realities

To connect with Gabi on Instagram, click HERE.

To learn more about Assist Her Agency, click HERE.

To connect with Kate on Instagram, click HERE.

To learn more about ITI, click HERE.

In this episode of Ambitious, we tackle an often overlooked yet crucial subject: how to navigate personal crises while maintaining your business operations. Kate shares insights and strategies gained from personal experiences and client interactions, detailing the different ways entrepreneurs can manage business responsibilities during emotionally challenging times. Key areas discussed include the importance of acknowledging reality, resetting your state, triaging tasks, leveraging support systems, and redefining success metrics. Whether you're currently facing a crisis or preparing for future challenges, this episode offers a comprehensive toolkit to help you steer your business through turbulent waters without losing sight of personal well-being.

(04:56) Transitioning Leadership in Crisis

(11:59) Accepting and Acknowledging Your Reality

(22:01) Gaining Clarity and Navigating Life After a Broken Dream

(27:00) How to Navigate Prioritizing During a Crisis

(34:37) Delegating Tasks for Self Preservation

(39:55) Combatting Catastrophizing Thoughts

(47:42) Steps to Navigating Business Amidst a Personal Crisis

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

Join Kate Perkovic in this episode of Ambitious, as she dives into some hot seat coaching and addresses pressing business questions from listeners. Discover the nuances of private mentorship versus accelerator programs, and gain clarity on scaling strategies, non-material goals, effective sales processes, and market research. Kate shares her personal reflections on achieving potential, defining niches, the transition from services to coaching, and balancing business growth with personal well-being. Tune in for invaluable tips and an unfiltered look at maintaining and growing a successful business.

02:25 Setting Goals Without Material Desires

07:31 Understanding Your Target Audience

11:43 The Freedom of Entrepreneurship

15:00 Membership Models: Open vs Closed Cart

20:41 Introducing ITI: Impact to Income

23:51 Biggest Fear: Not Achieving Potential

28:42 Marketing for Graphic Designers

35:07 Starting a Service Based Business

37:32 Choosing the Right Software for Your Coaching Business

39:34 Handling a Launch Flop

44:29 The Specificity of Niches in Business

46:55 Scaling Your Agency and Hiring a Team

51:00 Marketing vs. Sales: Understanding the Difference

58:33 Private Coaching vs. Mastermind

01:02:26 Balancing Business Growth and Personal Priorities

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

Building a successful business is not a linear process. Join me, Kate Perkovic, online business coach and successful multi-seven-figure business owner, on a transformative journey as I share personal stories that have molded my business and career. Explore the profound influence of pivots in life, from venturing into entrepreneurship to discovering purpose through challenges. This episode celebrates female entrepreneurs who march to their own rhythm, offering insights on forging an authentic path to business success.

In our conversation, I delve into the art of embracing change and crafting opportunities. The narrative deepens as I unveil my unexpected superpower – a learning disability that became a cornerstone for guiding others. From stepping beyond my comfort zone in high school to embarking on a risk-fueled journey in the fitness industry, I illustrate how challenges shape growth and entrepreneurship's non-linear path.

(0:00:09) - Unpacking the Power of the Pivot

(0:06:52) - Discovering and Leveraging Personal Strengths

(0:10:10) - Overcoming Learning Disabilities and Finding Purpose

(0:21:58) - Discovering Passion and Taking Action

(0:32:43) - Challenges and Opportunities in Fitness Business

(0:43:11) - Lessons From an Entrepreneur's Journey

(0:50:59) - The Messy Beauty of Non-Linear Progress

To connect with Kate on Instagram, click HERE.

To apply for ITI, click HERE.

On today's episode of Ambitious, Kate is joined by Hayleigh Hayhurst, a podcasting expert who has helped clients leverage podcasts to grow their businesses, generate sales, and build their brands. They dive into the essentials of starting a podcast, the importance of quality content, and the strategies to use podcasts for business growth. Learn the do's and don'ts of podcasting, how to create engaging content, and why having clear goals is crucial for success. Whether you're a newbie or a seasoned podcaster, this episode is packed with valuable insights to take your podcast to the next level.

00:36 Meet Hayleigh: Podcast Expert

02:46 The Rise of Podcasting

07:18 Podcast Production Tips

14:03 Content Strategy for Podcasts

16:41 Setting Podcast Goals

34:43 Outsourcing Podcast Production

40:54 Understanding Platform-Specific Performance

42:21 The Importance of SEO in Podcast Titles

42:53 Engaging Your Audience with Relevant Content

50:07 Staying Committed to Your Podcast Journey

51:01 Focusing on Value Over Sales

56:47 Avoiding Common Podcasting Mistakes

01:01:07 The Ideal Podcast Length

01:12:05 The Importance of Authenticity

To connect with Hayleigh on Instagram, click HERE.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, Kate dives deep into a high-ticket selling framework that has shaped her online business journey. Having started as a high-ticket phone closer, she shares personal insights and experiences on the evolution of her sales strategies. Kate emphasizes the importance of creating a genuine connection with clients, setting a clear frame for sales calls, and understanding the current reality and goals of prospects. She reveals the key stages of her framework, from building rapport to presenting the price with confidence. Throughout the episode, Kate highlights the significance of education-based sales and how to effectively communicate the value of your offers. Tune in to learn actionable steps and practices that can transform your sales approach and help you close high-ticket deals with ease.

00:26 Personal Journey into High Ticket Sales

01:50 Challenges and Misconceptions in High Ticket Sales

04:31 Developing a Sales Framework

06:56 Importance of Sales Reps and Experience

09:37 Building Rapport in Sales Calls

14:10 Setting the Frame for Sales Calls

20:01 Understanding Client's Current Reality

25:24 Diving Deeper into Business Vision

26:23 Personalizing Your Approach

28:07 Identifying and Addressing Roadblocks

29:17 The Power of Asking, Not Telling

30:58 Reviewing and Reflecting on Client Needs

32:47 Educating on Outcomes

37:41 Presenting the Process

42:41 Confidently Pitching the Price

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, Kate chats with with Anna, CEO of AW Creative, in an enriching discussion about balancing ambition with inner peace. They explore the duality of masculine and feminine aspects of ambition, redefining what it means to be truly successful. The conversation highlights recognizing signs of unhealthy relationships with success and the significance of personal challenges on professional growth. Anna shares her transformative journey from a high-flying corporate career to founding her consulting company, inspired by a period of grief that led her to reevaluate her goals and values. Emphasizing the importance of inner balance, introspection, and creating sustainable success, this episode offers insights into moving from traditional ambition-driven approaches to a more holistic and fulfilling pursuit of both personal and professional achievements.

00:00 Introduction

01:17 Meet Today's Guest: Anna, CEO of AW Creative

02:37 Anna's Journey: From Corporate to Entrepreneurship

03:13 The Turning Point: Grief and Self-Reflection

04:36 The Unhealthy Side of Ambition

08:29 Finding Inner Balance and Self-Trust

17:00 Creating Space for Introspection

29:05 Rewriting Core Beliefs and Achieving Sustainable Success

35:34 Introducing the Four-Step Framework

39:22 Transformation: Embracing Change

45:52 Navigating Discomfort and Building Resilience

55:57 Balancing Ambition and Inner Work

To connect with Anna on Instagram, click HERE.

For ways to work with Anna, click HERE.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

Welcome to another episode of Ambitious. Today, we're tackling a question I've been asked time and time again - can you mix business with family and friends? I've heard it said you should never hire family or friends, but my personal journey tells a different story. Listen in as I explore the ups and downs of working with those closest to you. You'll hear about the stability and emotional investment that comes from having loved ones in your team, and the profound impact it can have on the collective success of your business.

It's not all smooth sailing, though. This episode takes a brutally honest look at the challenges of working with family and friends in a professional setting. From the difficulty of having candid conversations, to the potential complications of intertwined personal and professional conversations, we dissect it all. We also explore the importance of setting clear expectations and boundaries, acknowledging the need for space, and the risks of having all your eggs in one basket.

We round off the discussion with some real-life experiences, with my own mom and sister who've become integral parts of my business. Their emotional investment, coupled with the understanding of our unique family dynamics, has had a beneficial effect on the growth of my business. However, maintaining a professional relationship has its own set of challenges. Despite this, I firmly believe that working with family and friends can be a rewarding experience. Join us as we share more about this unique blend of business and personal relationships.

(0:00:08) - Working With Family and Friends in Business

(0:09:12) - Friends and Family in Business the Worry of Stability

(0:13:57) - Working With Family in Business

(0:18:18) - Challenges of Working With Family and Friends

(0:42:15) - Setting Boundaries and Recognizing Team Wins

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

Do you ever feel like the health world is a noisy place full of conflicting diet advice? It can leave you feeling like you're on a rollercoaster of uncertainty. Today we're cutting through the chaos with Grace Terrell, a certified holistic nutritionist. With her balanced approach to healthy eating, Grace walks us through the importance of understanding our past diet history and the ingredients that fill our plates.

Health isn't just about what we eat, it's about understanding our bodies at a deeper level. Grace shares her personal journey grappling with food intolerance and how holistic approaches helped reclaim her health. We break down complex concepts like the gut-brain connection and discuss how stress can manifest in our bodies. We also dive deep into the realm of hormones, their vital role in women's health, and how to manage the emotional turbulence that hormonal imbalances can trigger. Listen now for some practical advice on how to achieve balance, quality sleep, and optimized energy levels for a healthier life!

(0:00:08) - Control Your Health With Holistic Wellness

(0:05:00) - Navigating Nutrition

(0:14:18) - Understanding Symptoms and Healing Journey

(0:19:13) - Hormones and Gut-Brain Connection Importance

(0:26:46) - The Gut-Brain Connection and Stress

(0:35:31) - Balance, Sleep, and Optimizing Energy

(0:44:53) - Optimizing Health for Busy Women

(0:55:43) - Finding Support and Programs for Wellness

To connect with Grace on Instagram, click HERE.

To learn more about ways to work with Grace, click HERE.

To connect with Kate on Instagram, click HERE.

To apply for ITI, click ⁠HERE⁠.

Ever wondered how to bring your story to life through the written word? Together with Lindsay Bednar, CEO and founder of Rodney K Press Publishing House, we dive into the world of publishing and uncover the secrets of becoming a successful author. Lindsay, with her unique blend of teaching experience and passion for writing, shares invaluable insights on crafting a compelling story that resonates with the intended audience.

This episode covers an array of topics from the initial steps of story mapping to the fascinating realm of ghost writing. Lindsay takes us under her wing as we explore various publishing formats, the art of a captivating book cover, and even the role of Amazon's algorithm in reaching potential readers. We provide a balanced view on traditional, vanity, and independent publishing, and delve into the financial elements behind the publishing process. Lindsay shares her wisdom on the pros and cons of different publishing avenues, the financial aspects of publishing, and the power of crowdfunding.

If you're an aspiring author seeking guidance or curious about the publishing journey, this episode is a must-listen. Tune in and join us on this journey into the world of publishing.

(0:00:08) - Becoming an Author

(0:09:09) - The Importance of Sharing Personal Stories

(0:17:21) - The Process of Writing a Book

(0:21:50) - Ghost Writing and Book Production Process

(0:31:11) - Book Cover Design and Publishing Insights

(0:40:48) - Pros and Cons of Independent Publishing

(0:50:36) - Working With Publishers and Publishing Costs

(1:00:19) - Exploring Publishing Opportunities With Lindsay

To connect with Lindsay on Instagram, click HERE.

To learn more about ways to work with Lindsay, click HERE.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

Are you pushing yourself too hard in pursuit of success? Are the sacrifices you're making leading you down a path of exhaustion? Don't ignore the warning signs of burnout; instead, learn to recognize them and take action. As business owners, entrepreneurs, or ambitious individuals, the challenge of maintaining a balanced life can often lead to burnout. I share my personal journey through the different stages of burnout, and the lessons I learned along the way.

Burnout is not just a phase; it's a serious problem that can affect your physical and emotional health. I experienced this firsthand when I neglected my self-imposed expectations, leading to a strain that took a toll on me. We dive into this topic, addressing the warning signs of burnout and how to cope. Discussing the unique challenges of entrepreneurship and the struggle to maintain balance.

Take control of your business and make decisions that align with your values, rather than external pressures! The journey towards success shouldn't come at the cost of your well-being. Remember, the sweet spot between ambition and self-care is where you'll find true success.

(0:00:08) - Understanding and Overcoming Burnout

(0:08:34) - Addressing Burnout in Pursuit of Success

(0:14:30) - Understanding and Preventing Burnout in Entrepreneurship

(0:16:01) - The Stages and Signs of Burnout

(0:30:53) - Values-Based Decisions, Avoiding Burnout

(0:39:07) - Nighttime Routine & Staying Rooted in Vision

(0:46:50) - Embracing Stillness and Taking Control

(0:56:15) - Finding Harmony and Preventing Burnout

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

In this heartfelt episode of Ambitious, Kate opens up about her recent transformative experience in Montana and the impactful changes she's making to both her business and personal mindset as a result. She reflects on the essential need for silence and connection, the power of vulnerability, and the importance of moving away from transactional relationships in business. This episode also dives into redefining business frameworks, emphasizing the need for intention, invitation, and integration, and challenges the conventional wisdom around blueprints and one-size-fits-all strategies. With actionable insights and powerful realizations, Kate provides a comprehensive guide for entrepreneurs looking to deepen their impact and build more authentic, effective businesses. Tune in for a mix of personal anecdotes, strategic takeaways, and a fresh perspective on business growth.

02:26 Realizations from Montana

02:37 Mentorship and Personal Growth

05:52 The Power of Silence

09:27 Connection Without Agenda

14:05 Authenticity and Boundaries

21:34 Questioning Success and Alignment

28:07 Brand Buckets vs. Brand Pillars

34:15 Deep Dive into Core Beliefs

35:04 Consistency and Congruency in Business

38:40 Signature Frameworks and Genius Models

43:37 Effective Social Media Marketing Strategies

52:28 Decision Making and Scaling Your Business

For more insights, follow Kate's coach George Bryant on Instagram @itsgeorgebryant.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

In this episode of Ambitious, Kate dives into the topic of personal and entrepreneurial development. She discusses how entrepreneurship is an intense personal development journey, requiring constant change and growth. Kate explores the stages of change model and levels of competence model to provide you with a framework to identify where you are in your transformation journey. Through her own experiences and struggles, she highlights the importance of gaining new perspectives, acquiring new knowledge, and building new skills. Kate encourages listeners to evaluate their readiness to change, contemplate their goals, and take actionable steps towards growth. From understanding the pre-contemplation and contemplation stages to taking action and maintenance, she offers practical advice to help you achieve your goals and create lasting change.

00:34 The Intensity of Entrepreneurship

01:49 Stages of Change and Personal Development

03:45 Pre-Contemplation: Unconscious Incompetence

09:06 Contemplation: Conscious Incompetence

21:43 Preparation: Conscious Competence

27:09 Seeking New Knowledge and Skills

29:23 Building Customer Journeys

30:34 Taking Action and Building Competence

32:30 Achieving Unconscious Competence

35:59 Maintaining New Behaviors

39:43 Understanding Relapse

47:24 Embracing Change and Moving Forward

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, we dive into our case study series showcasing the remarkable transformations of our clients, all while maintaining their anonymity. Today, we explore the journey of a social media expert who successfully scaled her business from $30K months to creating a multi-million dollar company by age 25. Learn about the strategies and structural changes implemented, including team reorganization and compensation realignment, which contributed to her significant growth. We also discuss how she ventured into high-ticket consulting and diversified her business offerings. Tune in to uncover actionable insights and strategies to achieve similar milestones in your own business.

04:25 The Consultation and Decision to Work Together

11:17 Restructuring the Team for Success

15:11 Adjusting Compensation Structures

23:04 Exploring New Avenues: Consulting and Masterminds

27:58 Trademark Troubles and Rebranding

29:31 Scaling the Business Model

30:42 Transition to Consulting and Coaching

31:00 Creating a Comprehensive Product Suite

32:39 The CEO's Personal Evolution

34:55 Balancing Hustle and Self-Care

42:23 Marketing Strategies and Consistency

44:25 Adapting to Market Changes

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, Kate dives into the often-overlooked qualities necessary for entrepreneurial success. Moving beyond the typical advice on marketing and sales, she emphasizes personal development, adaptability, and handling criticism as critical skills. Kate shares personal anecdotes and wisdom from her mentors, illustrating the importance of calculated risks, emotional regulation, and effective communication. She also highlights the role of vision, discipline, and relationship-building in sustaining a successful business. Tune in to explore these non-negotiable skills and set a solid foundation for your entrepreneurial journey.

01:51 Non-Negotiable Skills for Success

03:51 Calculated Risks

10:25 Handling Feedback and Criticism

17:06 Adaptability: Navigating Change

21:56 Vision

27:01 Personal Development

32:19 Building Meaningful Relationships

37:58 Mastering Emotional Regulation

44:10 The Importance of Discipline

48:21 Effective Problem Solving

52:45 The Art of Communication

56:37 Time Management for Entrepreneurs

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

In this episode, Kate dives into valuable leadership lessons and client experiences she gained during a coaching retreat in Montana. She discusses the importance of understanding and developing leadership skills, meeting clients where they are, and the significance of emotional safety in client interactions. Kate also explores the impact of effective communication, the four paths to client engagement, and the importance of focusing on client retention over acquisition. She emphasizes the role of depth over breadth in business relationships and the continuous need for professional growth and coaching.

01:43 The Importance of Leadership in Business

02:46 Meeting People Where They Are

10:13 The Power of Effective Communication

19:26 Focusing on Client Retention Over Acquisition

25:09 Understanding Customer Journeys: The Four Paths

28:49 The Importance of Impact Over Income

30:38 The Opt-In Phase: Building Commitment

32:01 The Final Stage: Converting to Clients

33:50 Reframing the Customer Journey

40:40 The Power of Depth in Business

45:46 The Value of Continuous Learning and Coaching

For more insights, follow Kate's coach George Bryant on Instagram @itsgeorgebryant.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

In this episode of Ambitious, Kate dives into the topic of emotional intelligence and its impact on both personal and business growth. Kate breaks down the core pillars of emotional intelligence: self-awareness, self-regulation, motivation, empathy, and social skills. Learn why 90% of top performers harness emotional intelligence and how you can integrate these skills into your daily life and business. Kate also shares insightful statistics and reflective questions to help you gauge and improve your own emotional intelligence. Don’t miss this comprehensive guide to mastering emotional intelligence and unlocking your potential.

00:24 Understanding Emotional Intelligence

02:03 The Importance of Emotional Intelligence

05:50 Pillars of Emotional Intelligence

06:36 Self-Awareness

15:36 Self-Regulation

28:58 Motivation

34:41 Assessing Your Daily Motivation

36:45 Intrinsic vs. Extrinsic Motivation

40:23 The Importance of Empathy in Business

41:52 Understanding and Adapting to Client Needs

50:41 Building Strong Social Skills

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, Kate is sharing the Elevation Marketing Model, a powerful framework she’s developed and refined over several years to help businesses generate clients, build a community, and create a brand presence. She walks through the comprehensive model step-by-step, explaining how she has applied it across various industries to achieve impressive results. The episode covers establishing brand pillars, understanding pain points through the four S's (symptoms, source, support, solved), utilizing PAS (problem aware, agitation, solution) in content, understanding and integrating the 'why' behind strategies, incorporating scripture statements for brand consistency, and finally, choosing the right format for delivering messages. Throughout the episode, Kate emphasizes the importance of structure and data-backed strategies in creating effective and memorable marketing content.

01:03 The Elevation Content Model

05:32 Establishing Brand Pillars

13:14 Understanding Pain Points

18:04 The Four S's of Pain Points

27:28 The PAS Messaging Framework

32:07 The Importance of Variety in PAS

33:01 Recap of Marketing Phases

33:33 Integrating the 'Why' in Your Marketing

41:11 Scripture Statements: Building a Memorable Brand

50:13 Choosing the Right Format for Your Message

52:38 Implementing and Refining Your Marketing Strategy

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, Kate discusses her struggles with vulnerability and perfectionism. She addresses the common feeling among entrepreneurs of falling out of love with their business. She provides valuable insights on recognizing symptoms of dissatisfaction, understanding underlying issues, and potential reasons behind these feelings. Kate then outlines two primary paths to navigate this phase: pivoting with small increments or taking a complete pause. She encourages listeners to ask important self-reflective questions to find the clarity needed for their next steps.

01:17 Embracing Vulnerability

06:07 Recognizing Business Dissatisfaction

11:01 Identifying Signs of Business Discontent

18:22 Understanding the Root Causes

23:29 Aligning Business with Personal Values

30:28 The Rock, Reef, and Shoal Analogy

32:58 Acknowledging and Addressing Business Misalignment

33:47 Setting Expectations and Values

34:33 Short-Term Pain for Long-Term Gain

37:26 Understanding Your Why

39:35 Pathways to Change: Pivot or Pause

40:04 The Pivot Path: Incremental Changes

43:51 The Pause Path: Taking a Break

52:26 Questions for Self-Reflection

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

Wondering how to conflict in your business? You can not only manage conflict but turn it into an asset for your business. Get ready to unlock the secrets of conflict management with our expert guest, Susannah Margison, a highly sought-after conflict strategist, lawyer, and consultant. Susannah takes us on a fascinating journey through the intricacies of conflict, shedding light on various scenarios from minor issues like a failure to pay for services to complex legal matters.

During our discussion, Susannah spills the tea on core strategies for resolving conflicts, emphasizing the critical role of setting expectations and the protective power of solid contracts. She provides invaluable advice on handling high-conflict personalities and managing conflict in relationships. Susannah also guides us on how to navigate various levels of disagreements strategically. You don't want to miss this episode if you're looking to enhance your conflict resolution skills and turn disagreements into stepping stones for growth.

(0:00:16) - Navigating Conflict in Business

(0:06:46) - Conflict Resolution and Setting Expectations

(0:13:19) - Understand and Manage Conflict in Relationships

(0:23:58) - Navigating Conflict and Emotional Triggers

(0:33:00) - Managing Reputation and Diffusing Conflict

(0:41:26) - Conflict Resolution

(0:50:09) - Conflict Resolution and Empathy in Conversations

(0:54:56) - Advice for Young Leaders

To connect with Susannah on Instagram, click ⁠HERE⁠.

To learn more about ways to work with Susannah, click HERE.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

In this episode of Ambitious, Kate breaks down the fundamentals of marketing psychology. She explores the six mental triggers of marketing: reciprocity, commitment, social proof, likability, authority, and scarcity. Kate shares her own journey of learning marketing, emphasizing the importance of ethical use of these principles. Listeners will gain insight into understanding the psychology behind why audiences take action and how to effectively apply these strategies in their own businesses to build trust and drive engagement.

01:32 The Psychology Behind Marketing

03:11 Ethical Considerations in Marketing

04:52 The Six Mental Triggers of Marketing

05:41 Deep Dive into Reciprocity

16:22 Understanding Commitment

24:28 Exploring Social Proof

29:00 The Power of Testimonials

31:59 Understanding Likability

38:11 The Role of Authority

44:05 Scarcity in Marketing

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, Kate engages in a discussion with Lacey Madison, founder and CEO of Sir Consulting. Together, they explore the nuances of polarizing business practices through a 'this or that' framework, covering topics like niche marketing, curated versus raw branding, and the differences in men's and women's business strategies. The conversation dives into the integration of AI into business models for efficiency and staying competitive. This episode is packed with insights on resourcefulness, adaptability, and the crucial role of technology in driving growth and inclusivity.

00:49 Introducing Lacey Madison

02:15 Diving into Controversial Business Practices

04:08 The Great Pricing Debate

12:36 Curated vs. Raw Branding

21:55 Manual vs. Automated Messaging

27:53 Niche vs. Anti-Niche

44:49 The Reality of Marketing and Community Building

45:30 Sales Calls vs. DM Selling: A Deep Dive

53:10 Objection Handling vs. Permission-Based Selling

01:01:51 Women's vs. Men's Business

01:15:32 The Future of AI in Business

To connect with Lacey on Instagram, click HERE.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

In this episode of Ambitious Unfiltered, Kate Perkovic addresses some of the most common questions from her listeners about scaling their businesses. Kate covers everything from expanding marketing efforts beyond a regional focus to the intricacies of hiring full-time employees. She dives into effective sales processes, the importance of building a personal brand versus a dedicated business profile, and how to communicate the value of a high-ticket program. Kate also shares her insights on using systems and platforms to simplify business operations and maximize time, and the pros and cons of listing pricing on your website. Tune in for actionable advice tailored to help you grow and scale your business successfully.

02:20 How to Expand Your Marketing Reach

06:57 Scaling Your Business with Full-Time Employees

13:43 Creating Hype for Your Launch

18:03 Personal vs. Business Branding

22:14 Optimizing Your Sales Process

28:02 Understanding the Sales Process Chain

28:29 Identifying and Solving Sales Process Problems

31:53 Communicating High-Ticket Program Results

37:48 Scaling Your Business When at Capacity

41:18 Implementing Effective Systems in Coaching

46:13 Should You Display Pricing on Your Website?

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

Today on Ambitious, we're diving into a challenging yet crucial topic: what to do when you feel a team member isn't working out. Based on numerous conversations I've had recently, this episode is dedicated to helping you navigate these tough situations. I'll share key insights on determining if the issue is with the team member, the CEO, or simply a lack of clear expectations and documentation. We'll explore the importance of feedback, setting milestones, and above all, taking radical ownership as leaders. By the end, you'll have practical steps to either support your team member's growth or confidently make the decision to part ways.

05:21 The Importance of Documentation in Team Management

10:09 Emotional Decision-Making in Team Management

14:32 Effective Feedback and Training for Team Members

27:41 Taking Ownership as a Leader

30:23 Reflecting on Leadership: Start with Yourself

30:58 Avoiding Emotional Decisions in Team Management

31:42 Evaluating Team Members Objectively

33:15 The Importance of Training and Support

37:31 Assessing Team Members' Overall Value

42:57 Providing Effective Feedback

47:34 Setting Milestones for Team Development

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, Kate dives into understanding buyer types and their critical impact on your business' success. Drawing from her own transformative journey, she explains the behaviors of analytical, driver, amiable, and expressive buyers, offering practical insights on how to effectively market and sell to each type. Additionally, Kate shares invaluable tips on growing your business during the busiest times of your life, emphasizing the role of unique skills, principles, and habits in navigating challenges. Learn how ethical marketing and recognizing your dominant buyer traits can pave the way for tailored strategies and better results. Grab your pen and paper – this episode is packed with must-know information for every aspiring entrepreneur!

00:30 Understanding Buyer Types

02:21 The Concept of Buyer Types Explained

03:41 The Importance of Recognizing Buyer Types

06:39 Adapting Marketing Strategies to Buyer Types

07:06 Case Study: Shifting Buyer Types

11:22 The Four Core Buyer Types

12:58 Deep Dive into Analytical Buyers

27:13 Deep Dive into Driver Buyers

39:08 The Importance of Confidence in Sales

39:38 Selling to Driver Buyers: Efficiency and Directness

41:08 Using Social Proof to Build Trust

42:49 Adapting to Different Buyer Types

46:48 Understanding Amiable Buyers

50:25 Marketing Strategies for Amiable Buyers

01:02:31 Expressive Buyers: Emotional and Impulsive

01:06:55 Ethical Marketing and Buyer Types

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

Have you ever wondered about leveraging ads to scale your business? Whether you're new to paid advertising or looking to deepen your understanding, today's episode is for you! I'm joined by the digital marketing expert, Mitch Barham. We discuss the synergy between organic and paid advertising, debunking myths, balancing strategies, and mastering ad fundamentals. Mitch shares his seasoned insights on targeting, building trust through ads, and what to expect when working with an ads agency. We explore the evolving consumer behaviors, platform-specific strategies, and the crucial aspects of data-driven ad success. If you're ready to dive into paid ads and truly scale your reach, tune in and learn.

01:28 Meet Mitch: The Expert in Paid and Organic Marketing

02:50 The Balance Between Organic and Paid Strategies

04:30 Understanding Ad Fundamentals and Strategies

20:04 Ad Budgeting and Setting Realistic Expectations

41:36 Choosing the Right Platforms for Your Ads

46:33 The Customer Journey: Data-Driven Insights

49:47 The Power of Authenticity in Ads

52:59 Hiring and Vetting an Ads Agency

58:11 DIY Ads: Should You Do It?

01:00:23 When to Scale with Ads

01:02:50 Common Mistakes in Advertising

Resources Mentioned:

• The Great Hack - documentary on Netflix

To Connect with Mitch:

• Instagram
• TikTok
• YouTube
• Website

To join the Ambitious Network for free, click HERE.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

In this episode, Kate welcomes her coach, George Bryant, to explore the impact of balancing masculine and feminine energies in entrepreneurship. They discuss George’s journey from military service to bestselling author and business consultant, diving into the importance of nurturing both energies for achieving ultimate success. Kate shares her transformative experience with feeling emotions, self-care practices, and transparent communication that led to deeper connections with her clients and team. Tune in to discover practical steps and personal stories that will help you unlock new dimensions of growth in your business and personal life.

04:37 Balancing Masculine and Feminine in Business and Life

06:23 Challenges and Misconceptions

15:13 The Importance of Self-Trust and Letting Go

36:34 Finding Stillness in Daily Life

38:26 The Importance of Feeling

39:10 Navigating Business and Emotions

43:11 The Power of State Changes

47:02 The Role of Awareness

49:39 Integrating Masculine and Feminine Energies

52:25 The Impact of Emotions on Business

56:17 Practical Steps to Balance Emotions and Strategy

01:07:55 Reframing Personal Development

01:09:17 Understanding Trauma and Personal Growth

01:12:25 Balancing Masculine and Feminine Energies

01:14:28 Consistency and Self-Care Practices

01:17:36 Practical Steps for Personal and Business Growth

Resources Mentioned:

• How To Do The Work by Dr. Nicole Lepera

To connect with George on Instagram, click HERE.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

Have you ever thought about why some businesses thrive while others barely survive? Ever wondered whether there's a secret formula or if it all comes down to luck? Join me as I reveal the lessons I've learned on my journey through the ups and downs of business, and how you can use them to sidestep potential pitfalls on your own path.

The first lesson I'll share is about financial awareness. I was so focused on growing my business that I didn't pay enough attention to the financial side, leading to a shockingly high tax bill. We'll talk about personal boundaries in an online world and how easy it is to overshare in the name of transparency, leading to undue entitlement from others. I'll help you navigate the fine line between being personable and preserving your privacy.

In the final segment, I'll discuss the crucial importance of action and protection in business. It's about overcoming the fear of judgment, perfectionism, and seizing the opportunity when it presents itself. We'll also underline the importance of having proper contracts and agreements in place to shield your business from potential risks. To wrap up, I'll share my insights on team building and marketing strategies, and the importance of respecting people's skill sets and steering clear of blind trend-following. Come along with me on this candid journey of my business highs and lows – let's learn and grow together.

(0:00:08) - Avoiding Financial Mistakes in Business

(0:07:34) - Navigating Personal Boundaries in Online Presence

(0:18:21) - Friendship, Investments, and Missed Opportunities

(0:26:22) - Taking Action, Utilizing Contracts in Business

(0:30:28) - Legal Protection and Checks in Business

(0:36:37) - The Mistake of Underestimating the Process

(0:41:15) - Team Building and Marketing Strategies

(0:51:38) - Finding Growth in Past Challenges

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

In this episode of Ambitious, Kate dives into the mindset and perspective shifts that are crucial for entrepreneurs aiming to achieve seven-figure success. She shares personal stories and lessons from her journey, discussing the importance of embodying the habits and mindset of successful business owners. Topics covered include the significance of always selling, viewing problems as signs of progress, making data-based decisions, and the necessity for rest and emotional regulation. Kate also emphasizes that one's business growth is directly tied to their personal development and reputation. This episode is packed with actionable insights and principles that have not only shaped Kate's success but also that of her clients. It's a must-listen for anyone serious about scaling their business.

01:07 Mindset and Habits for Growth

02:42 Commandments for Business Success

05:15 Always Be Selling

08:50 Embracing Problems as Progress

14:03 Perfectionism vs. Progress

18:50 You Are the Lid of Your Business

23:42 Data-Driven Decision Making

27:49 The Power of Reputation

32:23 Curiosity and Continuous Improvement

34:13 The Go-Giver Mentality

42:00 The Value of Sharing Knowledge

42:46 Seizing Unexpected Opportunities

47:45 The Power of Rest and Clarity

52:16 Navigating Business Seasons

56:35 It's Business, Not Personal

01:00:28 Embracing the Bell Curve

01:04:06 Mission-Driven Success

01:06:39 Action Over Complaints

01:10:24 Transforming Your Identity

To connect with Kate on Instagram, click⁠HERE⁠.

To apply for ITI, click⁠HERE⁠.

To submit a question to be answered on the podcast, clickHERE.

In this episode of Ambitious, we're focusing on adult friendships. We talk about the difficulties of making friends as adults, how friendships change over time, and the impact of life events like career changes, relationships, and parenthood on our connections. We explore statistics on adult loneliness, discuss the phenomenon of the 'friendship drift,' and offer practical tips for finding new friends and maintaining existing relationships. Tune in to learn how shared interests, adjusting expectations, and improving communication can help you forge and sustain deeper, more meaningful friendships.

00:55 The Challenges of Adult Friendships

03:39 The Alarming Data on Loneliness

06:07 Balancing Work and Social Life

07:08 Life Priorities and Friendship Struggles

16:49 Signs of Friendship Drift

29:47 The Challenge of Making New Friends

30:34 Finding Friends Through Shared Interests

33:06 Being Open to New Connections

37:50 Deepening Existing Friendships

41:15 Maintaining Friendships Over Time

48:47 Navigating Conflicts and Boundaries

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, I dive into the often overlooked, non-glamorous aspects of scaling a business. Through my experience as a business scaling consultant, I've seen firsthand how scaling too quickly can be detrimental. I break down the typical growth rates of businesses, identify key mindsets and behaviors that indicate you're scaling too fast, and explain the potential long-term impacts. We'll cover crucial departments such as marketing, sales, product suite, and team operations, highlighting common mistakes and how to avoid them. Tune in to learn how to scale your business ethically, sustainably, and effectively.

02:54 Understanding Growth Rates

08:36 Mindsets Leading to Rapid Scaling

11:25 Common Beliefs and Their Impact

35:01 Marketing Mistakes in Scaling

42:10 Focusing on a Target Audience

45:15 Sales Strategies and Pitfalls

48:27 The Dangers of Overpromising in Sales

01:06:57 The Role of Team and Operations in Scaling

To join the Ambitious Network for free, click HERE.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, we kick off our new series with an in-depth case study on how a client scaled her online course from $300 to $2000, achieving multiple six-figure launches. Discover how we optimized her marketing strategy, refined her messaging, and implemented a structured relaunch plan. Learn valuable insights into sales psychology, creating depth with your audience, and leveraging long-term vision for sustainable growth. Ideal for entrepreneurs looking to scale their digital products or understand the nuances of effective marketing.

03:27 Client Background and Initial Goals

04:09 Coaching and Initial Challenges

04:57 Product Evaluation and Pricing Strategy

16:31 Marketing Strategy and Consistency

22:08 Relaunch Strategy and Email Campaigns

22:54 Analyzing Audience Engagement

24:16 Gathering Data from the First Launch

26:51 Massive Wins and Scaling Success

28:22 Optimizing and Refining the Launch Model

34:07 Transitioning to Evergreen and Future Plans

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

In this episode of Ambitious, Kate shares insights on how setting a clear vision, defining goals, and using vision boards can be game-changers in achieving your aspirations for 2025. She discusses the critical difference between vision and goals, the science behind why vision boards work, and the importance of intrinsic motivation. Kate outlines a five-step framework that includes understanding your 'why,' defining success, creating a robust plan, focusing on daily inputs, and the power of accountability. Join Kate as she encourages you to set your goals with intention and offers practical tips to ensure your success this year.

00:26 The Importance of Vision and Goals

03:19 Vision Boards: The Science and Impact

07:52 Creating Your Vision Board

11:31 The Power of Visualization and Neuroplasticity

26:30 Setting Goals: The Five Steps to Success

36:50 Defining Success: What Does It Look Like?

37:50 Creating a Plan and Backup Plan

38:25 Research and Resources: Learning from Others

44:50 Setting Realistic Goals: Floor and Ceiling Model

48:09 Managing and Measuring Inputs

56:59 The Importance of Accountability

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, Kate welcomes George Bryant back as they explore redefining the customer journey, emphasizing the importance of retention for scaling businesses. George introduces his 'four paths to the pier' framework and discusses how understanding these can elevate your business approach. They also cover the essential difference between trust and control in business, three common mistakes entrepreneurs make, and the five key steps for achieving long-term success. With George's extensive background, including 13 years in the U.S. Marine Corps, being a New York Times bestselling author, and hosting 'The Mind of George Show', this episode is packed with actionable insights. Whether you're an established entrepreneur or just starting out, grab your pen and paper—this is one episode you won't want to miss!

02:21 Defining Customer Journey

14:28 The Four Paths to the Pier

22:28 Building Trust and Relationships

43:34 The Triangle of Poop

43:55 The Zone of Doubt

51:54 The Inverse Journey

55:33 The Firehose Effect

01:04:58 Mastering the Five Steps

Resources Mentioned:

• The Go-Giver by Bob Burg and John David Mann

To connect with George on Instagram, click HERE.

To connect with Kate on Instagram, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

Do you ever find yourself feeling like an impostor or overwhelmed by insecurities as you try to level up your business? Are you grappling with the reality of wearing multiple hats - the entrepreneur, the boss, the salesperson, and the visionary? Tune in as we tackle these questions head-on, diving into the intricacies of business growth, the inevitable mindset shifts, and the battles with impostor syndrome at different stages.

From the pressure of projecting confidence when resources are limited to the daunting responsibility of running a seven-figure business, I unravel my personal experiences and the lessons I've learned. We also navigate the challenges of scaling a business - managing team members, maintaining reputation, understanding pricing, and confronting the fear of potential losses. It's all part of the journey, and understanding that can be both liberating and empowering.

In this chat, I also share practical tools and strategies that have helped me in my own journey. Talking about acceptance, resilience, risk-taking, and even exploring practices like cognitive behavioral therapy, fear journaling, and RIM sessions. This is not just about surviving the business world, but thriving in it. So buckle up and prepare to shift your mindset and elevate your business to new heights!

(0:00:08) - Business Mindset Shifts at Different Stages

(0:11:05) - Imposter Syndrome and Insecurity in Business

(0:20:37) - Overcoming Fear and Advancing in Business

(0:23:33) - Insecurities and Challenges of Scaling Business

(0:34:44) - Overcoming Insecurities in Pricing and Self-Worth

(0:44:01) - Overcoming Challenges in Business Growth

(0:51:58) - Overcoming Insecurities and Fears in Business

(0:56:52) - Fluid Feelings and "Why Not Me"

(0:59:41) - Creating Confidence and Making Decisions

(1:04:18) - Exploring Mindset Tools for Entrepreneurs

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

Join us as we welcome Ashli Pollard, an absolute powerhouse in the business world. Ashli generously shares her experience of running multiple seven-figure businesses across various industries. She brings to light the crucial role of momentum and movement in business and how to use it strategically to reach your goals. As a serial entrepreneur, Ashli has her hands in several successful businesses, and she imparts her wisdom on managing multiple ventures, maintaining stability, and finding a balance between passion and practicality.

Listen in as we navigate the realm of branding, discussing the impact and importance of personal branding versus business branding. Our guest Ashli lends her insights based on her experiences with her own businesses, and she sheds light on the strategic decision-making process behind branding. We also explore the world of team building and management, discussing the misconceptions surrounding personal branding and the importance of effective leadership.

Stay tuned as we discuss the topic of ambition and achieving success in all areas of life. Balancing multiple goals and navigating the pressures of competition can be a daunting task, but we're here to guide you. With our combined experiences, we encourage you to embrace the journey, learn continuously, and find fulfillment in your accomplishments. We hope that this episode serves as a rich resource for anyone in the throes of entrepreneurship. Ashli's insights are invaluable and her ambition is infectious. Don't miss out on this riveting conversation!

(0:00:08) - Interview With Business Powerhouse Ashley Pollard

(0:07:11) - Building Multiple Businesses for Stability

(0:13:14) - Personal Branding vs Business Branding

(0:20:26) - Building and Managing Teams Strategically

(0:27:12) - Effective Hiring and Managing a Team

(0:33:57) - Building a Supportive and Values-Driven Team

(0:38:56) - Motivation

(0:44:29) - Redefining Rich in Today's Society

(0:47:19) - Financial Comfort in Entrepreneurship

(0:58:43) - Embracing Ambition and Rejecting Pressure

(1:03:48) - Insights and Ambition

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Welcome to The Ambitious Podcast with Kate Perkovic, a former server turned 7-figure business owner. Join Kate in exploring how unwavering ambition fuels success. Discover insights from a seasoned business coach, delve into pivotal entrepreneurial roles, and embrace ambitious living for holistic growth. Set audacious goals, thrive with experts' breakthroughs, and remember—stay ambitious!

In this episode of Ambitious, we welcome Ashley DeLuca to unpack the journey of becoming a CEO or hiring one to scale your business. We discuss the crucial role a CEO plays in business growth, how to transition from entrepreneur to CEO, and the dynamics between founders and CEOs. Dive into the importance of boundaries, emotional regulation, and the key traits needed to excel as a leader. Learn when and how to hire a CEO, and gain actionable insights. This episode will reshape how you think about structuring and growing your business.

01:46 Meet Ashley DeLuca

03:20 Ashley's Journey from Corporate to Entrepreneurship

05:44 The Transition to CEO: Challenges and Growth

09:10 Building Trust and Navigating Founder-CEO Dynamics

14:22 Finding the Right CEO for Your Business

18:17 The Importance of Communication and Partnership

20:51 Balancing Vision and Operations

30:02 Advice for Aspiring CEOs

35:32 The Importance of Clear Boundaries

39:47 Navigating CEO Responsibilities

42:45 Hiring and Working with a CEO

55:51 The Right Time to Hire a CEO

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In this special episode of Ambitious, we dive into something a little different. As a podcast enthusiast, I've compiled the top 10 segments from our most loved episodes to give you valuable insights and key takeaways. From the importance of leadership and personal growth to avoiding blueprint dependency and fostering deep client relationships, this episode covers a range of essential topics for ambitious women in business. We also discuss the nuances of qualifying clients, making value-based decisions, and the intricacies of successful launches. Join me as we revisit these high-impact highlights and take your entrepreneurial journey to the next level.

01:30 Secrets to Building a Seven-Figure Business

04:25 Insights from an Intensive Coaching Week

08:04 Business Trends for 2024

10:52 Journey to Business Success

13:48 Client Experience

18:16 The Reality of Running a Seven-Figure Business

21:36 Creating Work-Life Harmony

25:55 Understanding and Overcoming Burnout

30:20 Refining Your Sales Process

37:46 Achieving Massive Launch Success

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Join us as we discuss the highly debated concept of work-life balance and share our insights on how it isn't a one-size-fits-all model, but something that needs to be individualized. The episode aims to impart practical tips, but also encourage you to form your own strategies and methods based on your personal values and current life stage. We also challenge the traditional idea of 'balance' and introduce 'harmony' as a more fluid and adaptable concept, demonstrating how different life aspects can coexist like an orchestra creating beautiful music.

The conversation moves forward with a focus on effective scheduling, time management, and the importance of minimizing distractions for maximum productivity. You'll get an insider's look into our unique system of working in two-week cycles, 'A' weeks and 'B' weeks, allowing a significant portion of the month for uninterrupted deep work. The episode also addresses the balance between the lure of social media and the necessity of productivity, emphasizing that a successful work-life harmony often means making choices that are aligned with our values, even if they're not always what we 'want' to do.

In the final segments, we shed light on the significance of self-care, energy management, and setting clear boundaries in our professional and personal lives. We discuss how important it is to take time out for yourself, to rest, to rejuvenate and fuel your body for peak performance. Lastly, we share some vital principles for building a successful business, recognizing the need for hard work and intentional choices. As a bonus, we also share our experience on how to manage low energy periods and the importance of delegation in entrepreneurship. Tune in to gain actionable steps to help you create a work-life harmony that works for you.

(0:00:08) - Principles of Work-Life Balance

(0:08:49) - Finding Harmony in Work-Life Balance

(0:15:48) - Effective Scheduling and Minimizing Meetings

(0:26:23) - Balancing Social Media and Productivity

(0:30:46) - Prioritizing Values and Self-Care for Success

(0:38:19) - Energy Management & Delegation in Entrepreneurship

(0:47:50) - Principles for Building a Successful Business

(0:53:26) - Implementing Principles for Growth, Personal and Professional

To connect with Kate on Instagram, click ⁠HERE⁠.

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In this episode of Ambitious, Kate Perkovic dives into the essentials of quarterly planning, providing practical steps to achieve clarity and set realistic goals for your business. Through reflections on her own experiences, Kate shares lessons on strategic planning, resource allocation, and effective scaling. She highlights the importance of aligning daily actions with a long-term vision, breaking down the process into structured steps—from creating a three-year vision to actionable daily tasks. Kate also goes over the significance of authenticity in the goal-setting process, encouraging listeners to ensure their ambitions are genuine and not influenced by external factors. Tune in for insights on impactful decision-making, avoiding common pitfalls, and staying focused on what truly moves the needle in your business.

01:01 The Importance of Quarterly Planning

03:21 Reverse Engineering Your Goals

04:19 Scaling Your Business: Less is More

07:52 Identifying Your Small Self

12:33 Envisioning Your Soar Self

18:26 Creating a Three-Year Vision

26:57 Setting Annual Goals

31:10 Focusing on Key Business Areas

37:25 Setting Annual Business Goals

39:32 Realistic Business Growth Rates

44:34 Quarterly Planning for Success

55:24 Monthly and Weekly Execution

58:16 Staying True to Your Vision

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In this episode of Ambitious, I open up about my recent breakup after an eight-year relationship and engagement, sharing the emotional and practical steps I took to navigate my business during this challenging time. Whether you're experiencing a breakup, divorce, or any other personal stress, this episode offers insights on maintaining your business, handling social media, and prioritizing self-care. I discuss the importance of acknowledging your emotional state, seeking support from both neutral parties and loved ones, and how to build a self-care regimen that works for you. Join me as I share my journey of choosing myself and finding ways to continue pushing forward, even when it feels like there's nothing left in the tank. This episode is for anyone who needs to hear that it's okay to not have it all together and that you're not alone in your struggles.

01:09 Navigating Breakups and Business

03:33 Personal Reflections and Lessons

14:56 Acknowledging and Processing Emotions

24:01 Managing Social Media and Business Transparency

33:10 Overcoming Shame and Finding Support

34:13 Transparency in Business

38:01 The Importance of Asking for Help

39:39 Navigating Personal and Professional Life

42:25 Building a Support System

45:12 Self-Care During Difficult Times

49:56 Letting Go and Moving Forward

55:32 Reflecting on Choices and Regrets

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In this episode of Ambitious, we deep dive into the world of perfectionism. I open up about my own struggles with perfectionism and how it affected my business growth and personal life. We unpack the true definition of perfectionism, identify signs that you might be grappling with it, and explore its impacts on your stress levels and productivity. I share actionable tips and strategies to rewire your mindset, manage self-criticism, set realistic standards, and delegate effectively. Plus, we discuss the roots of perfectionism, including childhood influences, societal pressures, and low self-worth. Join me as I offer insights and personal anecdotes to help you navigate and overcome perfectionism for a healthier, more productive life.

01:34 Defining Perfectionism

04:02 Signs of Perfectionism in Business

06:14 The Impact of Perfectionism

11:17 Perfectionism and Delegation

13:32 Perfectionism and Burnout

20:45 Perfectionism in Entrepreneurs

23:57 Origins of Perfectionism

28:18 Cultural and Social Influences

36:07 Understanding the Roots of Perfectionism

40:33 Changing Your Relationship with Perfectionism

46:34 Setting Realistic Standards

52:41 Managing Self-Criticism

56:04 The Cost of Perfectionism

57:46 Embracing Feedback and Building a Support Network

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Join Kate in this episode of Ambitious, where she sits down with business consultant Ashley Bennington to tackle critical business decisions in a 'This or That' format. They dive into the world of strategic business scaling, unpacking key decisions like personal versus business branding and choosing between high-ticket and low-ticket sales. Ashley lends her expertise on the power of a lean team and the growing importance of personal branding in today's media-savvy world. They also explore how video content on platforms like TikTok can drive client engagement and how intimate retreats differ from traditional networking conferences in fostering meaningful connections.

04:04 This or That: Business Concepts

08:26 Objection Handling in Sales

16:44 High Ticket vs. Low Ticket Offers

24:16 Courses vs. Memberships

32:49 Delegating Delivery in Business

43:10 Scaling with a Lean Team

45:49 The Importance of Vision in Team Building

55:25 Personal vs. Business Brand

01:01:58 The Power of Video in Marketing

01:09:27 Conferences vs. Retreats: Which is Better?

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In this episode of Ambitious, Kate takes you behind the scenes of a common entrepreneurial cycle she calls the Push Pause Pattern. After coaching hundreds of businesses, she discovered a recurring cycle affecting both her clients and peers. Kate breaks down this cycle, into its seven stages. For each stage, she shares symptoms and actionable advice to identify where you might be and how to take control. Kate emphasizes the importance of consistency, understanding, and planning to avoid the detrimental swings in cashflow and energy. She also provides practical steps to re-engage old leads, implement limited-time offers, and focus on core marketing strategies to stop the cycle and foster steady growth. If you're feeling stuck in this cycle, this episode will equip you with the tools you need for sustained success.

01:39 The Push Pause Pattern Unveiled

05:36 Understanding the Highs

07:56 Settling into Routine

12:00 Reality Check: Contracts Ending

19:25 Panic Mode: Hustle and Stress

30:00 The Crash: Burnout and Exhaustion

34:50 Recognizing the Need for Change in Your Business

35:26 Avoiding Decisions in Emotionally Charged States

38:08 Navigating Burnout and Chill Mode

39:59 Steps to Break the Push Pause Cycle

49:29 Strategies for Immediate Cash Flow

56:20 Re-Engaging Leads and Clients

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In this episode of Ambitious, we dive deep into the topic of morning routines and their impact on success. I start by examining the typical morning routines of everyday people and highlight why these routines may not foster the same level of success seen in high achievers. We then explore the principles of behavioral activation from cognitive behavioral therapy to act as a foundation for a truly transformative morning routine. I share actionable steps including avoiding the snooze button, waking up with purpose, creating small wins, incorporating physical movement, engaging in personal development, and planning for your day. By focusing on these principles tailored to individual lifestyles, we can set ourselves up for greater success in both business and personal life.

00:31 The Importance of Morning Routines

01:44 Common Morning Routine Pitfalls

13:09 Behavioral Activation Explained

17:41 Crafting Your Ideal Morning Routine

32:28 The Power of Gratitude

40:13 Creating Momentum with Small Wins

45:17 Incorporating Movement into Your Morning

52:39 Personal Development for a Productive Day

55:21 My Morning Routine Breakdown

01:01:00 Planning for Professional Success

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In this episode of Ambitious, join Kate as she shares the insights and strategies she would implement if she were to start her business all over again. Whether you're in the early stages of your entrepreneurial journey or looking to strengthen the foundation of your existing business, Kate breaks down the core elements you need to focus on for sustainable growth. Learn about the importance of having one person to serve, choosing the right platform for your audience, mastering the sales process, building a signature offer, and understanding the true essence of branding. Kate emphasizes the significance of community, consistency, and clarity in achieving your business goals. Tune in for practical advice, real-life examples, and actionable steps to help you build a business that not only achieves financial success but also aligns with your values and vision.

01:37 The Importance of Foundations

05:12 Understanding Your Niche

13:41 Choosing the Right Platform

17:26 Building Community and Trust

26:49 Mastering Sales

28:10 Mastering Sales Skills

30:12 High Ticket vs Low Ticket Offers

34:17 The Importance of a Signature Offer

42:14 Building a Signature Framework

44:34 Understanding Brand Perception

50:46 Consistency and the Compound Effect

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Join me as we venture into the future and examine the upcoming business trends for 2024. Listen as I reveal 13 significant market trends that I believe will profoundly impact businesses. We discuss everything from effective branding in an increasingly competitive online space, the rise of AI, and the significance of client satisfaction to the need for keeping updated on market demands. This is a goldmine of insights for business owners seeking to excel in the future.

The conversation continues as we look at how AI is revolutionizing industries, especially media and education. I talk about the changing roles of editors and course creators and how they must evolve to stay valuable in the market. We also explore the potential shift in marketing strategies and the increasing use of AI and automation in marketing. Furthermore, we discuss the increasing complexity of social media and the future of marketing, with a focus on video content, email marketing, the rise of TikTok, and the power of influencer marketing.

Finally, we examine the current market state and its impact on businesses, the importance of focusing on client experience, and the future of hybrid business models. We also look at how the COVID-19 pandemic has influenced the business world, leading to a surge in demand for in-person connections and experiences. We close the conversation by exploring the importance of adaptability in business success and how businesses can identify and monitor the latest trends to stay ahead. It's a must-listen for anyone looking to succeed in the ever-changing business world.

(0:00:16) - Business Trends for 2024

(0:12:28) - AI's Impact on Editing and Marketing

(0:25:56) - Marketing Challenges and Business Fallouts

(0:36:12) - Relationships to Social Media and Growing Your Brand

(0:42:33) - Selling the Client Experience

(0:49:48) - Business Culture and Online Engagement Shifts

(0:58:00) - The Importance of Adaptability in Business

(1:03:55) - Identifying and Monitoring Business Trends

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In this episode of the Ambitious podcast, Kate explores the delicate journey of finding alignment in business with guest Jasmine Sawaged. They discuss the nuances of feeling out of sync, the emotional turmoil it can cause, and the importance of emotional regulation. Kate and Jaz share their personal experiences, including how alignment impacted their business strategies and personal lives. They emphasize the importance of support systems, the power of seeing and feeling emotions, and the necessity to trust oneself. Jaz also shares the pivotal moments that led her to clarity and how she helped clients find alignment in their own businesses. This episode is packed with insightful anecdotes and practical advice for anyone feeling disconnected from their business and seeking deeper alignment.

02:18 Defining Alignment in Business

05:17 Jazz' Journey to Alignment

09:10 Recognizing Misalignment and Taking Action

16:17 Emotional Regulation and Support Systems

25:24 The Importance of Community and Vulnerability

43:26 Breaking the Mold: Embracing Authenticity in Business

44:17 The Domino Effect: Alignment in Business and Life

45:07 Mirrors of Reality: Business as a Reflection of Self

45:53 The Power of Vulnerability: Redefining Authority

48:37 Navigating Resistance: The Journey to Alignment

52:04 Permission to Be You: Crafting a Business That Feels Right

55:19 Trusting the Process: Small Steps to Big Changes

01:04:02 Borrowing Confidence: The Role of Mentors and Support Systems

01:14:01 Awareness and Trust: Keys to Sustainable Success

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In this episode of Ambitious, Kate emphasizes the importance of progress over perfection for entrepreneurs and introduces a new segment called 'Unfiltered,' where she answers audience questions in real-time without pre-preparation. Topics covered include handling low webinar attendees, effective messaging to attract high-level clients, defining your brand and values, starting as a new entrepreneur, making empowering stories, building a strong money mindset, and working with friends and family in business. Kate also offers insights into learning and development as an entrepreneur and gives practical advice to help you achieve your business goals.

00:00 Welcome and Life Update

04:36 Webinar Strategy and Marketing Tips

09:18 Crafting Effective Messaging to Attract Clients

15:40 Defining Your Brand Values

20:26 Advice for Aspiring Entrepreneurs

23:17 The One Business Mistake I Would Change

25:38 Adding Value to Your Story to Empower Your Audience

29:01 Engaging Your Audience with Your Story

30:04 Building Your Money Mindset

34:04 Filling a Cohort After a Masterclass

38:24 Achieving Big Results for Clients and Gather Case Studies

42:34 Learning and Development as an Entrepreneur

47:53 Working with Friends and Family

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What does it take to build a seven-figure business, and what do I wish I knew before I grew my business to seven figures? Get ready to dive headfirst into the exhilarating world of building a seven-figure business. In this episode, I, Kate Perkovic, am spilling the tea on everything it takes to carve out that coveted business success. This episode is packed with personal experiences and lessons from my journey, as well as insights on the difference between hitting a revenue goal versus a cash goal. We're also diving into the rollercoaster ride of balancing ambition with well-being because, let's be real, business success is fantastic, but keeping yourself in top shape, both physically and mentally, is the secret sauce to long-lasting business success.

In this episode, I explore the importance of making business decisions from a rational mindset and not an emotional one. You'll learn how to embrace your uniqueness and use it to your advantage in the business world. As well as hear how swift decision-making when it comes to hiring and firing can influence your team's culture and standards.

(0:00:16) - Keys to Building a 7-Figure Business

(0:11:30) - Finding Success and Authenticity in Business

(0:23:00) - Swift Hiring and Firing Importance

(0:26:09) - Importance of Hiring and Building Team

(0:30:58) - Contracts and Paying Yourself in Business

(0:38:59) - Importance of Vision, Clients, & Brand

(0:44:16) - Importance of Brand and Reputation

(0:48:34) - Importance of Growth and Proactivity

To connect with Kate on Instagram, click ⁠HERE⁠.

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