All Things Growth (Christina Del Villar)
Explore every episode of All Things Growth
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 10 May 2022 | Changing to Survive with Tushar Kant | 00:44:45 | |
Does your business model feel like it needs to change? Maybe it isn't keeping up with all the changes in today's market. In this episode, we talk to Tushar Kant about the many things that are changing in our industry and how important it is to think about the entire journey of making sure your products have the alignment to endure the changes.
Mentioned Resources Leaders Eat Last by Simon Sinek Jack: Straight from the Gut by Jack Welch Only the Paranoid Survive by Andrew Grove
Connect with Tushar Kant
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Thanks for listening to this episode of All Things Growth. You can find us on social media. If you have a topic you'd like us to cover, send us a DM on Instagram! If you enjoy our show, please give us a follow, rate, review on Apple Podcasts or Spotify, and come back for more exciting episodes! | |||
| 07 Feb 2023 | We Know All(ish) of the Answers Now | 00:32:12 | |
How do you define go-to-market strategy? Is your organization leveraging its partners? Is storytelling important to everyone in your organization? The reason I ask these questions is because I've had incredible guests on the podcast over the past year discussing these topics, go-to-market strategies, and more.
Top reasons to listen to the entire episode:
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Thanks for joining us on the All Things Growth podcast! If you enjoyed this episode, please leave us a rating and review to help us reach more thought leaders and industry experts. | |||
| 04 Oct 2022 | Not Everyone Should Write! Why You Need A Content Strategy | 00:36:34 | |
Does your content strategy relate to other types of content, campaigns, and marketing initiatives? Have you developed your content strategy according to your top three priorities? It's easy to write content willy-nilly, but for it to be effective, you need to have a plan in place. In this episode, I talk with content strategist extraordinaire Abigail Tuller (Abbie) about developing a content plan to ensure go-to-market success.
Top reasons to listen to the entire episode:
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Thanks for joining us on the All Things Growth podcast! If you enjoyed this episode, leave a rate and review to help us reach more thought leaders and industry experts. | |||
| 21 Mar 2023 | Focus on Results, Not Goals in 2023 with Dr. Jean Oursler | 00:36:09 | |
Are you and your team goal-oriented or results-oriented? Are you wondering what the difference is? According to my guest in this episode, Dr. Jean Oursler, goals don't work, but results do. In fact, to achieve your goals, you must fight your “caveman brain.” If you don’t, it will stand in your way every single time. Christina, what in the world is a caveman's brain? I'm glad you asked. It involves brain science and business growth systems. Dr. Jean explains all of that and more, so this is a conversation you don't want to miss.
Top reasons to listen to the entire episode:
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Thanks for joining us on the All Things Growth podcast! If you enjoyed this episode, please leave us a rating and review to help us reach more thought leaders and industry experts. | |||
| 22 Feb 2022 | Aligning Your Go-To-Market Strategy with April Rassa | 00:47:14 | |
Do you know where to find and market to your ideal customers? Today we are talking to April Rassa about her experience as a CMO and finding her customers where they are in today’s ever-changing world.
April Rassa is the VP, Product Marketing and Content at HackerOne. She started her career at a leading marketing agency, helping global brands develop communication strategies and brand stories. From there, she transitioned in-house and broadened her skill sets in GTM planning, competitive analysis, messaging workshops, and product strategies. April has extensive hands-on experience in developing go-to-market strategies for B2B SaaS businesses. She's built high-performance teams that led to four acquisitions with Cisco, Google, JP Morgan, and Box. Top reasons to listen to this episode:
Are you doing the correct research to find your ideal customers where they are? We love feedback and would love to know more about your strategy and how your organization comes together! Come share with us on social media! Resources Mentioned:
Connect with April Rassa
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Thanks for listening to today's episode of All Things Growth. You can find us on social media and our website. If you have a topic you'd like us to cover, send us a DM on Instagram! If you enjoy our show, please give us a rating and review, and come back for more exciting episodes! | |||
| 15 Nov 2022 | Leap frog your competitors with a good media strategy | 00:49:56 | |
How well do you know your customers beyond demographics? Do you find any commonalities or habits among your customers? What behaviors go with them as individuals? As we consume media at an increasing rate, you need to know your audience, their habits, and their favorite channels. With an extensive career in marketing, especially in media strategy, Mary Ann Pruitt is here to share some of her incredible marketing wisdom.
Top reasons to listen to the entire episode:
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Thanks for joining us on the All Things Growth podcast! If you enjoyed this episode, please leave us a rating and review to help us reach more thought leaders and industry experts. | |||
| 23 Aug 2022 | Your Client's Ever-Changing Journey with Vamshi Sriperumbudur | 00:40:47 | |
Back by popular demand - we are sharing our interview with Vamshi! How are you ensuring that what was once innovative is now something people expect from your company? With technological advancements, staying on top of your game and providing a memorable experience for every customer is essential. In this episode, we are talking to Vamshi Sriperumbudur about his experience as a CMO and how each department can work together to meet customer expectations.
Top reasons to listen to the complete episode:
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Thanks for listening to this episode of All Things Growth. You can find us on social media. If you have a topic you'd like us to cover, send us a DM on Instagram! | |||
| 12 Jan 2023 | Start Building a Blueprint for 2023 | 00:49:57 | |
Since we've entered 2023, I have to ask, have you already created your marketing plan and tactical strategy? If you haven’t, this first episode of 2023 is for you. My guest, Kip Knight, discusses everything you need to consider while building out this plan. Listen in even if you have your plan set since it’s still early enough in the year for you to make changes!
Top reasons to listen to the entire episode:
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Thanks for joining us on the All Things Growth podcast! If you enjoyed this episode, please leave us a rating and review to help us reach more thought leaders and industry experts. | |||
| 16 Jan 2024 | Your network is your net worth | 00:58:24 | |
In the first episode of 2024, Christina and Jenn had a thought-provoking discussion with Andrea Lechner-Becker about the evolving landscape of marketing, the power of personal relationships in business, and the impact of AI on career growth. We discuss the impact of trust and influence in relationships, navigating corporate culture, and the influence of influential industry figures on our perspectives.
In this episode, you will:
Links & Mentioned Resources: Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love
Connect with Andrea Lechner-Becker:
Connect with Christina Del Villar and Jenn Steele
Connect with Jenn Steele
Thanks for listening to this episode of All Things Growth. You can find us on social media. If you have a topic you'd like us to cover, DM us on LinkedIn! If you enjoy the show, please give us a follow, rating, or review, and come back for more exciting episodes!
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| 29 Dec 2022 | Creating a Thumbs-stopping Experience | 00:30:04 | |
Are you creating a "thumb-stopping experience" on social media for your business? You may have heard this referred to as "stopping the scroll." How about growth marketing? Are you relying on a data-driven approach? Our guest, Brian Davidson, believes conversions should precede likes and impressions when driving a brand forward. Brian and I dive into all this and much more, so stay tuned! Top reasons to listen to the entire episode:
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Thanks for joining us on the All Things Growth podcast! If you enjoyed this episode, please leave us a rating and review to help us reach more thought leaders and industry experts. | |||
| 11 Apr 2023 | Don’t Quit Your Day Job: How to Invest for Passive Income | 00:40:09 | |
When you hear the term franchising, do you automatically think of fast food? Believe it or not, there are actually many other franchising opportunities that exist outside of Burger King. My guest, Jon Ostenson, specializes in this area that he has coined “Non-Food Franchising” and understands the interest is at an all-time high. Whether you're looking to semi-retire or generate some passive income, this market has a lot to offer.
Top reasons to listen to the entire episode:
Mentioned Resources Non-Food Franchising: The Better Path to Business
Connect with Jon Ostenson
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Thanks for listening to this episode of All Things Growth. You can find me on social media. If you want me to cover a topic, DM me on LinkedIn! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes! | |||
| 26 Apr 2022 | Prepared to Pivot with Tammy Estes | 00:37:56 | |
When it comes to your go-to-market strategy, how does product fit? How does marketing fit? Do you feel like they can work better together?
Today, we are talking to Tammy Estes about the importance of shifting your product and business based on your consumers' feedback and how this helps you have a more robust product and position in the marketplace and better align with your customer.
Here are three reasons why you should tune into the entire episode.
Connect with Tammy Estes
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Thanks for listening to today's episode of All Things Growth. You can find us on social media and on our website. If you have a topic you'd like us to cover, send us a DM on Instagram! If you enjoy our show, please give us a follow, rate and review on Apple Podcasts or Spotify, and come back for more exciting episodes! | |||
| 22 Feb 2022 | Working Together for the Whole Strategy with Kathleen Booth | 00:38:38 | |
Is your company working together for the greater good of your go-to-market strategy? Christina and Kathleen dive into this question and so much more!
Kathleen Booth is the SVP of Marketing at Tradeswell, the first to offer e-commerce brands a system of intelligence that breaks down the silos between marketing, sales, operations, logistics, and finance, providing a "mission control" for growing e-commerce businesses looking to thrive in the real-time commerce economy.
Top reasons to listen to this episode:
Is your company working together for the greater good of your go-to-marketing strategy? We love feedback and would love to know more about your strategy and how your organization comes together! Come share with us on social media! Resources Mentioned:
Connect with Kathleen Booth
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Thanks for listening to today's episode of All Things Growth. You can find us on social media and our website. If you have a topic you'd like us to cover, send us a DM on Instagram! If you enjoy our show, please give us a rating and review, and come back for more exciting episodes! | |||
| 20 Sep 2022 | Moving people through leadership and storytelling | 00:44:51 | |
Have you ever had a brilliant idea but couldn't present it in a way that would move a group of people? A skilled marketer creates a compelling narrative, and a successful salesperson asks the right questions and can tell a great story, but there's often a gap between the two. Find out what today's guest says about moving people through leadership and storytelling…
Our guest in this episode is Gavin McMahon. Gavin is one of Fast Forward's founding partners and the company's chief learning and product officer. A graduate of Institute Theseus in France, he holds an MBA in Innovation, Strategy & Information Technology.
Top reasons to listen to the complete episode:
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Thanks for listening to this episode of All Things Growth. You can find us on social media. If you have a topic you'd like us to cover, send us a DM on Instagram! | |||
| 05 Dec 2023 | The Future State Is, Um Here | 00:48:37 | |
Do you struggle to understand the intricate world of marketing? Maybe you want to have predictable results but are tired of reinventing the marketing wheel. Well, you're in the right place because in this episode, Sean M Doyle, the Principal Sales and Client Strategy of FitzMartin, joins us to talk about the future state of marketing and sales and how to achieve remarkable RESULTS!
In this episode, you will be able to:
Mentioned Resources Same Side Selling by Ian Altman
Connect with the Sean M Doyle:
Connect with Christina Del Villar Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes! | |||
| 19 Dec 2023 | The Year in Review with Special Guest Jenn Steele - The Good, The Bad and the WTF?!? | 00:48:27 | |
It is almost the end of the year. Are you curious to know what really happened in 2023? Jenn Steele joins us as a guest co-host to unravel the thrilling, challenging, and WTF moments that made 2023 a year to remember.
In this episode, Christina and Jenn take a deep dive into the business highlights, challenges, and lessons of 2023 while offering a compelling outlook for 2024. They share their experiences and discuss crucial aspects of business growth, from leveraging AI to navigating economic turbulence. This episode is packed with insights and business tips to help you plan and strategize for a better 2024. Listen in!
In this episode, you will be able to:
Mentioned Resources
Connect with Jenn Steele:
Connect with Christina Del Villar
Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!
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| 12 Jul 2022 | The Big Picture with Pam Didner | 00:46:25 | |
Have you heard rumors that Artificial Intelligence (AI) will replace us in the marketing industry? Do you worry about its evolution and believe it will eventually evolve and replace us in the workforce?
Our guest on today's episode is Pam Didner, a marketing strategist, writer, speaker, podcaster, and author. We discuss how artificial intelligence can make your job much more efficient and help you make better decisions.
Top reasons to listen to the complete episode:
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Thanks for listening to this episode of All Things Growth. You can find us on social media. If you have a topic you'd like us to cover, send us a DM on Instagram! | |||
| 10 Oct 2023 | How to Compete on the invisible | 00:49:14 | |
Growing a business isn't easy, especially when the battleground is often unseen, but is there really a way to compete on the invisible? In this episode, Raul Hernandez Ochoa, Founder of Do Good Work, a digital growth consulting company, joins us to uncover the vital components that every business should focus on to compete and win the invisible battles of entrepreneurship. In this episode, you will be able to:
Mentioned Resources Connect with Raul Hernandez Ochoa: Connect with Christina Del Villar Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes! | |||
| 09 Apr 2024 | Poopaganda - Chocolate frosted dog crap is still just crap | 00:47:39 | |
Do you ever feel like your business is just another face in the crowd, struggling to make a lasting impression on prospects and customers? Maybe you're looking for innovative strategies to cultivate loyalty and stand out in the cluttered market of today. In this episode, we dive deep into the heart of appreciation marketing with Curtis Lewsey, a master of turning simple greeting cards into powerful business leverage. This episode is for you if you're ready to learn how personalized gestures can transform your relationship with clients and drive your business growth sustainably. In this episode, you will:
Links & Mentioned Resources: Connect with Curtis Lewsey: Connect with Christina Del Villar Connect with Jenn Steele Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes! | |||
| 21 Jun 2022 | Why Leaders Need to Be Intentional Storytellers | 01:00:32 | |
Do you become paralyzed by fear whenever you have to present your metrics or have one-on-one client meetings? Did you know this fear might not be related to speaking at all? You might need to improve your listening skills and learn how to connect with clients through storytelling.
In this episode, we are talking to Misty Megia about how she combined her experience in the theatre and business world to assist high-achieving leaders who want to deliver powerful presentations.
3 reasons to listen to the complete episode:
Connect with Misty Megia
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Thanks for listening to this episode of All Things Growth. You can find us on social media. If you have a topic you'd like us to cover, send us a DM on Instagram! If you enjoy our show, please give us a follow, rate, and review and come back for more exciting episodes! | |||
| 22 Mar 2022 | How Clear is Your GTM Strategy? | 00:49:14 | |
In this episode of All Things Growth, Christina Del Villar and Sree Chadalavada discuss go-to-market strategy: what it is, who owns it, and how it should be executed. Together they will cover best practices and challenges, including:
Does your organization have a clear owner of the GTM strategy? Who do you think should own the GTM strategy? We'd love to know more about your strategy and how your organization comes together! Come share with us on social media!
Connect with All Things Growth
Thanks for listening to today's episode of All Things Growth. You can find us on social media and our website. If you have a topic you'd like us to cover, send us a DM on Instagram! Please give us a follow, rate, and review on Apple podcasts or Spotify and come back for more exciting episodes if you enjoy our show! | |||
| 14 May 2024 | Build credibility through PR. Close more deals, faster. Ta da! | 00:33:18 | |
Do you struggle with getting your brand noticed by the right audience? Maybe you've tried PR tactics that don't seem to land the media coverage you need. In this episode, we talk with PR expert Mickie Kennedy about how effective, targeted press releases can build credibility and attract more customers. This episode is for you if you want to enhance your PR strategies, increase sales conversions, and understand why alignment with relevant media is crucial for your brand’s success. Join us as we uncover actionable PR tactics that will leave your competitors wondering, "How did they do that?" In this episode, you will:
Links & Mentioned Resources: Connect with Mickie Kennedy: Connect with Christina Del Villar Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes! | |||
| 15 Feb 2022 | Welcome to All Things Growth | 00:01:59 | |
Welcome to All Things Growth, where we discuss how Marketing, Sales, and Product, enable your Go-To-Market success. This show is for CEOs, sales leaders, product management leaders, strategy and planning, customer success leaders and more. Your hosts include Christina, a Silicon Valley marketing executive, consultant, and author who loves helping companies transform, grow and scale, leveraging technology with over 25 years of experience at Fortune 100 companies and more than 20 startups. Sree, a product and go-to-market executive and advisor who loves applying lean startup principles to build and transform business models for large high-tech companies with over 20+ years of experience at Fortune 500 companies. Each week, we'll share industry-leading and emerging best practices to drive revenue growth and pragmatic solutions that you can execute within your enterprise and role setting. Don't miss an episode and follow now on your preferred podcast platform. Be sure to rate and review so we know if the content is resonating with you. Also, feel free to send us a message if you want a particular topic covered or would like to be a guest on the show. | |||
| 07 Mar 2023 | Everything is Marketing with Bobby Gillespie | 00:44:55 | |
When people talk about "brand," do you think of "brand" and "messaging" as one? Branding is more than just the visual aspect, it's also verbal. What's the tone of the company as a whole? What's the tone of the CEO and other executives? Though branding and messaging are often an afterthought, it's really critical. My guest, Bobby G, is an expert in brand growth, so don't miss hearing his insights!
Top reasons to listen to the entire episode:
Connect with Bobby Gillespie
Connect with Christina Del Villar
Thanks for joining us on the All Things Growth podcast! If you enjoyed this episode, please leave us a rating and review to help us reach more thought leaders and industry experts. | |||
| 06 Sep 2022 | Maniacal About Data with Helen Baptist | 00:42:08 | |
Did you know that a C.E.O. is responsible for managing three pipelines: investors, net new logos, and retention? All these components must be present in the go-to-market strategy. Stay tuned if you are ready to understand your swim lanes and their handoffs from marketing to sales to customer experience.
Top reasons to listen to this episode:
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Thanks for listening to this episode of All Things Growth. You can find us on social media. If you have a topic you'd like us to cover, send us a D.M. on Instagram! | |||
| 12 Apr 2022 | Evolving for Execution Excellence with Anand Akela | 00:48:02 | |
When did you last sit down to look at your GTM strategy? Maybe it is time to make some slight changes. Today we are talking to Anand Akela about the evolution of his go-to-market strategy, playbook, and how it will continue to evolve in the future. Anand Akela is a seasoned product marketing executive leading the GTM strategy, Product and Solutions Marketing at Nutanix. Before joining Nutanix, Anand was VP of product marketing at Tricentis. Earlier, Anand worked at CA Technologies, AppDynamics, Oracle and HP in various product marketing, product management, and engineering roles. Top reasons to listen to this episode:
Go-to-market strategies are not one-size-fits-all, and you will likely need to tweak and evolve your playbook as your company grows. Anand's story is an excellent example of how he has learned from his successes and failures to create a GTM strategy that works for his business. If you want help creating or refining your go-to-market strategy, reach out to us – we would be happy to learn more! Connect with Anand Akela
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Thanks for listening to today's episode of All Things Growth. You can find us on social media and on our website. If you have a topic you'd like us to cover, send us a DM on Instagram! Give us a follow, rating and review and come back for more exciting episodes! | |||
| 22 Feb 2022 | Betting on Yourself with Ann Hiatt | 00:52:19 | |
Do you know the right questions to ask in your business? Today we are talking to Ann Hiatt about her experience asking the right questions with powerful CEOs in the room.
Ann loves applying the lessons of innovation, ambition, growth at scale, and forward-thinking leadership she learned at Amazon and Google to expanding businesses and individual careers. She brings a global lens to every project and is committed to democratizing the internet and bringing underrepresented voices to the forefront. Ann values being the down-to-earth mentor you always wished you had, and today she's taking the time to share her insight with us. Top reasons to listen to this episode:
Are you pushing yourself and placing bets on yourself in your organization? We love feedback and would love to know more about your strategy and how your organization comes together! Come share with us on social media! Resources Mentioned: Working Backwards Colin Bryar and Bill Carr
Connect with Ann Hiatt
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Thanks for listening to today's episode of All Things Growth. You can find us on social media and our website. If you have a topic you'd like us to cover, send us a DM on Instagram! If you enjoy our show, please give us a rating and review and come back for more exciting episodes! | |||
| 12 Mar 2024 | Build Trust at Scale | 00:40:56 | |
Do you ever wonder if the relentless pursuit of website traffic and SEO optimization might be a misplaced effort in today's marketing landscape? Maybe you've seen high-profile advertising campaigns gain virality but fail to convert into meaningful sales and wondered where they went wrong. In this episode, John Miller, a pioneer in content marketing, joins Christina to challenge the overvalued emphasis on SEO and argue for trust-building at scale over sheer traffic numbers. This episode is for you if you're a marketer seeking to navigate the uncertainties of modern marketing and want to learn how to make bold, informed decisions that resonate with your audience and build lasting relationships in the B2B sector. In this episode, you will:
Links & Mentioned Resources: Playing It Safe Sucks: A Manifesto for Courageous Marketing.
Connect with John Miller:
Connect with Christina Del Villar
Connect with Jenn Steele
Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!
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| 09 Jul 2024 | Content is (Still) King | 00:43:38 | |
Do you struggle with making your marketing strategy stick while facing constant pressure to deliver quick results? Maybe you are grappling with the intricacies of B2B sales cycles and the pivotal role marketing plays in product creation. In this episode, Christina and guest host Jenn Steele sit down with Eric Holtzclaw, the chief strategist and Dojo master at Liger, to discuss the nuances of effective marketing strategies, the importance of storytelling, and the evolving impact of AI. This episode is for you if you're eager to learn how to align your marketing efforts with your business's core values, optimize content for conversions, and embrace new technologies to stay ahead. In this episode, you will:
Connect with Eric Holtzclaw: Connect with Christina Del Villar Connect with Jenn Steele
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| 08 Mar 2022 | Calibrating Your Business Playbook with Vamshi Sriperumbudur | 00:40:47 | |
Is your company keeping up with all the technological changes taking place over the years? Are all your departments collaborating and aligned to help your company grow? Today we are talking to Vamshi Sriperumbudur about his experience as a CMO and how each department can work together to meet their customer's expectations. Top reasons to listen to this episode:
Are you keeping up with your ideal customers during these ever-changing times? How is your company playbook collaborating and aligning to ensure your customers are always in mind? We love feedback and would love to know more about your strategy and how your organization comes together! Come share with us on social media! Connect with Vamshi Sriperumbudur Connect with All Things Growth Thanks for listening to today's episode of All Things Growth. You can find us on social media and our website. If you have a topic you'd like us to cover, send us a DM on Instagram! Please give us a follow, rating, and review and come back for more exciting episodes if you enjoy our show! | |||
| 12 Sep 2023 | I’m sorry, Dave, I’m afraid I can’t do that. | 00:37:47 | |
Have you ever communicated with a chatbot where you feel so frustrated about its limited understanding and inflexibility to remember what you previously said? In this episode, we are joined by Peter Voss, CEO and Chief Scientist of Aigo.ai, to explore Artificial General Intelligence (AGI) and its power to think and converse like humans and make our lives easier.
In this episode, you will be able to:
Mentioned Resources
Connect with Peter Voss:
Connect with Christina Del Villar
Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes! | |||
| 06 Jun 2023 | Build Trust, Embrace AI and Hire a Fractional CMO | 00:48:56 | |
The world is going through many changes right now, isn't it? Banks are collapsing, there is talk about a recession, and there are a lot of questions and concerns about AI software taking over our jobs. My guest in this episode, Stephanie Nivinskus, tackles the hard-hitting questions about creating a brand that stands out in a noisy marketplace, embracing AI and fractional CMOs.
Top reasons to listen to the entire episode:
Mentioned Resources
Connect with Stephanie Nivinskus
Connect with Christina Del Villar
Thanks for joining us on the All Things Growth podcast! If you enjoyed this episode, please leave us a rating and review to help us reach more thought leaders and industry experts. | |||
| 09 May 2023 | “M”arketing with a capital “M” | 00:43:16 | |
Have you ever read a job description for a CMO that started off great, but turned out to be a little rocky? It may have said they wanted you to run strategy, which is great! But then did it add on tasks that aren't part of the responsibilities of a CMO? A good CMO is not here to do tactical work, they are here to do strategic work. My guest, Brett Schklar, focuses a lot on fractional CMOs and works with growth phase CEOs, CROs, and entrepreneurs. Top reasons to listen to the entire episode:
Connect with Brett Schklar Connect with Christina Del Villar Thanks for listening to this episode of All Things Growth. You can find me on social media. If you want me to cover a topic, DM me on LinkedIn! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes! | |||
| 22 Oct 2024 | The Channel IS Your Long Tail Sales Strategy | 00:39:00 | |
Do you struggle with managing your channel partners and wonder why your sales strategy isn't hitting the mark? Maybe you’re trying to transition from hardware to SaaS and finding it challenging to create a one-size-fits-all program for diverse partners. In this episode, Christina and Jen are joined by channel marketing expert Heather K. Margolis to uncover the secrets of a successful channel strategy. This episode is for you if you want to master partner enablement, streamline communication, and ensure your channel programs drive consistent revenue growth. Join us as we explore how to transform your channel into your long-tail sales strategy! Connect with Heather Margolis: Connect with Christina Del Villar Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes! | |||
| 01 Nov 2022 | Frenemies: The New (Old) Way to Drive Revenue | 00:45:00 | |
Does your sales team feel threatened by partners? Or do you think partners shouldn't be feared or perceived as competitors? Like our guest, Charla Session-Reed, you may view the partnership as a strategy. Charla’s goal is to create marketing strategies with partners, so stay tuned...
Top reasons to listen to the entire episode:
Connect with Charla
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Thanks for joining us on the All Things Growth podcast! If you enjoyed this episode, please leave us a rate and review to help us reach more thought leaders and industry experts. | |||
| 24 May 2022 | How to Be a Badass Marketer with Brandi Starr | 00:51:15 | |
Do you feel you need to fill the gap between your marketing and customer care? Maybe it's time to sit down and listen to customers' calls. In this episode, we talk to Brandi Starr about the marketing magic that happens at the intersection of strategy, creativity, and technology and their role in the Go to Market strategy. Top 3 reasons to listen to this episode:
Mentioned Resources CMO to CRO: The Revenue Takeover by the Next Generation Executive You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life
Connect with Brandi Starr
Connect with All Things Growth
Thanks for listening to this episode of All Things Growth. You can find us on social media. If you have a topic you'd like us to cover, send us a DM on Instagram! If you enjoy our show, please give us a follow, rate and review on Apple Podcasts or Spotify, and come back for more exciting episodes! | |||
| 21 Feb 2023 | Tame Your Marketing Chaos | 00:43:14 | |
In today's tech-driven world, organizations can easily overspend on technology while underutilizing it. Whether that's intentional or not, it’s important to understand that your martech stack is actually unique to your company. Because your organization is unique, the different systems you integrate together, how you use them, and how you set up your workflows will all be unique as well. My guest, Ryan Ruud, has some thoughts on this and much, much more...
Top reasons to listen to the entire episode:
Connect with Ryan Ruud
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| 14 Feb 2024 | How to Unfreeze the Cognitive Bias Against Marketing | 00:50:48 | |
In this episode, Christina and Jenn sit down with Adele Gambardella and Chip Massey to explore the intricate dance of negotiation, persuasion, and the crucial role of validation in the world of business. We will dive into the confluence of PR expertise and FBI negotiation strategies, offering listeners an extraordinary opportunity to revolutionize their approach to convoluted business interactions and personal communication. This episode is for you if you're looking for practical insights on effective training, building credibility, and mastering the subtleties of persuasion to change the game in how you negotiate both in and out of the boardroom. In this episode, you will:
Links & Mentioned Resources: Connect with Adele Gambardella & Chip Massey: Connect with Christina Del Villar Connect with Jenn Steele Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like us to cover, send us a DM! If you enjoy the show, please give me a follow, rating, or review, and come back for more exciting episodes! | |||
| 22 Feb 2022 | Your Go-To-Market Podcast | 00:20:44 | |
Most of us have a marketing strategy, but do you have a long-term planned go-to-market strategy? Is this a day-to-day strategy, or has this been a long-term strategy built for success? In today’s episode, we are excited to lay out our vision for this podcast and how we plan to help you discover all things marketing and growth! Don't miss this first episode of All Things Growth. Top reasons to listen to this episode:
Is the goal of your company driving your go-to-market strategy? We love feedback and would love to know more about your strategy! Come share with us on social media! Resources Mentioned: Connect with All Things Growth
Thanks for listening to today's episode of All Things Growth. You can find us on social media and our website. If you have a topic you'd like us to cover, send us a DM on Instagram! If you enjoy our show, please give us a follow, rating, and review and come back for more exciting episodes! | |||
| 09 Aug 2022 | From Cost Center to Revenue Center: Rethinking Creative Teams with Russ Somers | 00:41:23 | |
What are your thoughts on marketing strategy? Would you liken it to making a clay sculpture? Looking at analytics and data and then determining what was necessary – and what wasn't – made our guest realize how much marketing strategy is exactly like that. Interested? Then you should keep listening!
Top takeaways:
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Thanks for listening to this episode of All Things Growth. You can find us on social media. If you have a topic you'd like us to cover, send us a DM on Instagram! | |||
| 26 Jul 2022 | Alignment: It’s Not Just for Planets Anymore with Derek Osgood | 00:37:57 | |
Have you ever planned to launch your product on stage (like Steve Jobs with the iPhone perfectly orchestrated and massively distributed) only to have it fail miserably? If you don't have a real go-to-market strategy, keep listening...
Our guest in this episode is Derek Osgood. Derek is a former Silicon Valley marketing executive who spent over a decade leading and scaling marketing teams at rocket-fueled startups and brands such as PlayStation, Rippling, and BBVA.
Top reasons to listen to the complete episode:
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Connect with All Things Growth Thanks for listening to this episode of All Things Growth. You can find us on social media. If you have a topic you'd like us to cover, send us a DM on Instagram! | |||
| 24 Jan 2023 | So you want to be a marketer? | 00:40:20 | |
How hard is it to get into marketing? Is marketing right for me? My guess is if you're considering pursuing this career path, you're asking yourself these very questions. When starting out in your marketing career, finding the right company, the right boss, and the right team for your skills are essential. So, if you’re thinking about getting into this field of work and are wondering if marketing is a good career, our guest, Christoph Trappe, has written the book on that (literally). You won’t want to miss this one…
Top reasons to listen to the entire episode:
Mentioned Resources Book – Is Marketing a Good Career?
Connect with Christoph Trappe Podcast – The Business Storytelling Show
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Thanks for joining us on the All Things Growth podcast! If you enjoyed this episode, please leave us a rating and review to help us reach more thought leaders and industry experts. | |||
| 01 Dec 2022 | Revenue, Go-to-market and Strategy - Oh My | 00:47:49 | |
Is there a natural progression from CMO to CEO? Are there any unique skill sets or jobs that a CMO should have in order to become CEO? As a CMO, you're deep into sales, marketing, customer success and work extensively with B2B. Our guest, Jenn Steele, shows us what it takes to transition from CMO to CEO, even when the path isn't linear.
Top reasons to listen to the entire episode:
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Thanks for joining us on the All Things Growth podcast! If you enjoyed this episode, please leave us a rating and review to help us reach more thought leaders and industry experts. | |||
| 15 Dec 2022 | Marketing is anything but linear | 00:50:11 | |
Have you recently passed a shopping mall and noticed how full the parking lot was? Are you wondering what that means for eCommerce? Shopping online is still popular and continues to grow over the years, whether you ship directly to yourself, click and collect, or ship to a recipient. How does that affect e-commerce marketers? Keep listening. Our guest, Robert Gilbreath, talks about these topics and more.
Top reasons to listen to the entire episode:
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Thanks for joining us on the All Things Growth podcast! If you enjoyed this episode, please leave us a rating and review to help us reach more thought leaders and industry experts. | |||
| 08 Aug 2023 | How to make brand a revenue generating weapon with Kate Dileo | 00:47:07 | |
Is your brand struggling to create conversations that connect with your ideal customer? You may be thinking of doing a rebrand. But you see, rebranding is not always the answer. Most of the time, it's the realignment of your messaging. In this episode, Kate DiLeo joins us to talk about how to sharpen and simplify the brand messaging to open pathways to actual dialogue that converts.
Top reasons to listen to the entire episode:
Mentioned Resources Muting the Megaphone: Stop Telling Stories and Start Having Conversations by Kate DiLeo
Connect with Kate DiLeo: Connect with Christina Del Villar
Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes! | |||
| 13 Aug 2024 | QR codes: from restaurant menus to full-lifecycle customer journeys | 00:45:40 | |
Do you want to transform your marketing strategy and engage customers like never before? Maybe you’re curious about the future of QR codes and their potential to transform the customer journey from product discovery to purchase. In this episode, Christina and Jen sit down with Leigh Choate, VP of Marketing at Blink, to dive into the game-changing capabilities of QR code technology. From enabling real-time data collection and targeted promotions to streamlining warranty registrations and offering dynamic, interactive touch points, Leigh shares her insights and experiences. This episode is for you if you’re a marketer, business owner, or tech enthusiast looking to stay ahead of the curve with cutting-edge innovations that not only enhance customer engagement but also drive growth and revenue. In this episode, you will:
Connect with Leigh Choate: Connect with Christina Del Villar Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes! | |||
| 18 Oct 2022 | Help Me, Help You Persuade Yourself | 00:34:13 | |
Was there ever a time when you talked to a potential customer who didn't know they had a problem? Or maybe they knew they had a problem but needed to figure out how bad it was. It's possible they didn't realize what would happen if they didn't act to resolve their issue! Our guest for this episode is Jeremy Miner, an sales and human behavior expert.
Top reasons to listen to the entire episode:
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Thanks for joining us on the All Things Growth podcast! If you enjoyed this episode, please leave us a rate and review to help us reach more thought leaders and industry experts. | |||
| 10 Sep 2024 | Pushing the AI boundary. Is it all a hallucination? | 00:48:49 | |
Do you find yourself overwhelmed by the complexities of integrating AI into your business strategy? Maybe you’re a founder grappling with transitioning from managing everything to leading as a CEO or an executive trying to demystify the software development lifecycle. In this episode, hosts Christina and Jen sit down with Adam New-Watterson, founder of Teraace and principal at HYE, to discuss AI adoption and data-driven decision-making. This episode is for you if you’re eager to understand how AI can simplify your work, enhance customer experiences, and drive strategic alignment within your company. In this episode, you will:
Connect with Adam New-Waterson:
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Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes! | |||
| 11 Jun 2024 | Check the pulse on the market. Is it dead? Are you dead? | 00:40:59 | |
Do you feel like your company is stuck in the past, relying on outdated strategies and assumptions? Maybe you’ve noticed a growing disconnect between your sales and marketing teams, leading to finger-pointing and lost opportunities. In this episode, Christina and Brady Jensen discuss the critical importance of customer development, market validation, and the power of a win-loss program in reviving your business's pulse. This episode is for you if you’re a founder, manager, or part of a sales or marketing team seeking actionable insights to align your strategies, leverage customer feedback, and ultimately, improve your win rate. Tune in to discover how continuous adaptation and understanding of your buyers can transform your company's success. In this episode, you will:
Links & Mentioned Resources: Connect with Brady Jensen: Connect with Christina Del Villar Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes! | |||