All the Business Bits (Ingrid Fernandez - Legal Consultant and Podcaster)

Ingrid talks to copywriter, Eman Ismail from InkHouse

They discuss how to find your brand voice, tips to make your writing more natural and when to hire a copywriter.

The Q&A with Eman can be found at the All the Business Bits Facebook Group

Eman recommends the Hemmingway Editor - http://www.hemingwayapp.com/

Download the free workbook at https://inkhouse.org.uk/businessbits/

This episode was recorded in 2020.

Podcast created and presented by Ingrid Fernandez from Dec + Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet of www.thewern.com

Welcome to All the Business Bits - the podcast where Ingrid Fernandez of Dec + Dash Legal Consulting lifts the lid on the less sexy bits of running your own business, hustle or side gig.

Podcast created and presented by Ingrid Fernandez from Dec and Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet of www.thewern.com

In this episode, Ingrid gets together Bhavini Lakhani to talk about how her life and business has changed in the past couple of years.
They discuss how Bhavini navigated working from home with her children and furloughed husband around, how her work has evolved as the year went on, and what she thinks brands did right, and wrong, during the pandemic.

Podcast created and presented by Ingrid Fernandez from Dec + Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet of www.thewern.com

Ingrid talks to crowd funding consultant Jo Breeze from jobreeze.co.uk
Jo is a crowdfunding consultant, specialising in the arts and creative projects. She has helped creators raise hundreds of thousands of pounds since 2013, supporting their film-making, music, festivals, writing, arts projects, even political activism. 

They talk about how crowdfunding works, why building an audience is key, and how crowdfunding can bring more than just money to your business.

Podcast created and presented by Ingrid Fernandez from Dec + Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet of www.thewern.com

Ingrid chats with Shona Chambers about how she creates friendly networking communities that foster true connection.

They talk about starting local when finding your business community, thinking long term in the connections you make and Shona gives some tips on how to start small.

Shona Chambers is a freelance marketing consultant with a career spanning over 20 years, working with both large and small companies. Shona has also created her own businesses, including a networking group for the self employed and freelance community, Self Employed Club.

Last year Shona published her first book 100 Marketing Tips for Small Business Owners which can be purchased on Amazon or from her website - www.shonachambersmarketing.co.uk.

Podcast created and presented by Ingrid Fernandez from Dec + Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet of The Wern

Ingrid chats with Sally Farrant about how to price for the transformation you provide your clients and not the hours you work.

Sally is a pricing expert.  Coming from 25 years of accounting in businesses, she now helps small businesses get to grips with their numbers and pricing. 

Find Sally at www.businessgrowthbynumbers.com

Podcast created and presented by Ingrid Fernandez from Dec + Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet of www.thewern.com

Ingrid chats with Rubbi Bhogal-Wood about giving yourself permission to engage with social media on your own terms. They discuss curating your experience, planning and scheduling.

Find Rubbi at www.wildandformdigital.com
Rubbi's TED-X talk is available here TEDx Oldham Rubbi Bhogal-Wood

Podcast created and presented by Ingrid Fernandez from Dec + Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet of www.thewern.com

Ingrid chats with Josephine Owusu about getting clarity in our businesses by adopting strategic systems and processes. They talk streamlining, time blocking, templates and automation.
There is so much wisdom in this episode, so make sure you grab a notebook and pen!

Josephine is a Strategic thinker & Operations specialist with over a decade of experience working domestically and internationally in the media & broadcasting industry managing creative teams & large, multi-6 figure budgets for brands including Cartoon Network & Boomerang.

Find out more about Josephine at www.theowusucollective.com
and follow here on Instagram @iamjosephineowusu

Podcast created and presented by Ingrid Fernandez from Dec + Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet of www.thewern.com

 In this episode, Ingrid gets together with Natalia Sanders from Clear Desk VA to talk about how her life and business has changed in the past couple of years.

They discuss Natalia's move from working as a virtual assistant to a mentor and OBM and how creating packages has transformed her work life.

Podcast created and presented by Ingrid Fernandez from Dec + Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet of www.thewern.com

Ingrid talks to Rosemary Ikpeme about her journey from the corporate ladder to founding MYnd Map, a mindfulness and planning brand.

They talk about founding a business with purpose, the importance of inspiration and drive, and being a business owner, not a business operator.

Rosemary Ikpeme is the founder and creator of MYnd Map. In 2017 with over 10 years of experience in the media and broadcasting sector, Rosemary was leading a successful career. From the outside, her life was perfect, but there was something missing. Wanting answers, she read countless books, attended retreats, listened to podcasts, and looked into the lives of those she admired most. Here, she discovered personal development, mindfulness, purpose, and meaning. Rosemary realised there were so many people like her - living without feeling alive and not sure where or how to start making a change. She took the risk and left the corporate world to fulfill her dream of starting her own business and helping others find their purpose and have the right tools to achieve success and inner peace. Forming MYnd Map: the ultimate mindfulness, gratitude, and goals-planning guide.

Find MYnd Map products at www.myndmap.co
Follow Rosemary at @myndmap on all social media platforms.

This podcast was created and presented by Ingrid Fernandez from Dec + Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet

Ingrid chats with Laura Gosney about creating a website that aligns with your business values. They discuss how your design and content can increase inclusivity and accessibility.

Laura is a soulful website designer creating purposeful and strategic websites for conscious businesses and passionate creatives. She focuses on delivering personality-driven websites that are both beautiful and functional, with a particular focus on accessibility and inclusivity. She believes that business can be a force for good and that a successful business doesn't have to be at the expense of people or the environment.

Adobe Color accessibility tool
Download Laura's Homepages That Sell Workbook
Find out more about Laura on her website laurafcreates.com

Podcast created and presented by Ingrid Fernandez from Dec + Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet of The Wern

In the fourth episode of this 'So you want to launch a podcast' miniseries, Ingrid chats with Annabelle Buckland, owner of Decibelle Creative.
They talk about Annabelle's passion for audio and her own podcast At Least You Didn't, as well as how to measure success against your goals, not just your numbers.

Find out more about Annabelle at DecibelleCreative.com

Podcast created and presented by Ingrid Fernandez from Dec + Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet of The Wern

Ingrid chats with money mentor, Ray Dodd, about how to make money fun. They discuss the way that our attitude to money affects the whole of our businesses, and ways that you can learn to hold money a little more lightly.

Ray Dodd is a Money and Business Coach who helps women earn life-changing amounts of money without having to compromise who they are. If you’re hearing the term ‘money and business coach’ and wincing a little – imagining fluffy talk of manifesting millions in your sleep, – prepare to have your fears soothed – because you’re in for a treat. Ray is a money coach with a difference. You won’t hear ‘just think good thoughts and watch the money come rolling in’ from her. Ray believes that money, business and taking up space are inextricably linked and that there’s a lot more to making money than just trying to manifesting it.

Find Ray at www.raydodd.co.uk
and on Instagram at @ray_dodd

Podcast created and presented by Ingrid Fernandez from Dec + Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet of www.thewern.com

Ingrid chats with Shri Krishnansen about where and when to start with pensions so that you can 'pay yourself later' and why the gender pensions gap makes it even more important for women.

Find out more from the following links - 
https://www.moneyhelper.org.uk/en/pensions-and-retirement
https://www.gov.uk/find-pension-contact-details 
https://www.gov.uk/workplace-pensions
https://www.thepensionsregulator.gov.uk/en/employers

Shri is tenacious when it comes to making pensions and financial products accessible to everyone. He is passionate about seeking innovative solutions to solve the everyday financial challenges that people face in life. Shri has worked in financial services for over a decade, specialising in retirement savings, investments and financial wellbeing. Over the past few years, he has been working to empower individuals to take control of their financial futures using technology-enabled products and services.

Find Shri on LinkedIn: https://www.linkedin.com/in/shri-krishnansen-3b109484
Twitter: @diversityjckpot
IG: www.instagram.com/diversityjackpot

Podcast created and presented by Ingrid Fernandez from Dec + Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet of www.thewern.com

In this episode, Ingrid talks to Leona Thrift-ola from Indie Roller.

They discuss the importance of boundaries in business and Leona’s experience launching her new venture through Kickstarter.

Read more about the Indie Roller Kickstarter campaign here.

The Q&A with Leona can be found at the All the Business Bits Facebook Group

Podcast created and presented by Ingrid Fernandez from Dec and Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet of www.thewern.com

An update from Ingrid about the end of the season and new episodes to come in September.

Click here to book a 30 minute free discovery call to discuss your legal requirements: Initial Discovery Chat - Ingrid Fernandez

This podcast was created and presented by Ingrid Fernandez from HerLegals.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet

Ingrid talks to graphic designer, Bhavini Lakhani from b81 Designs

They discuss creating brand consistency for your company and when to call in the experts.

The Q&A with Bhavini can be found at the All the Business Bits Facebook Group

Create your own brand colour palette at https://coolors.co/ or www.canva.com

This episode was recorded in 2020.

Podcast created and presented by Ingrid Fernandez from Dec + Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet of www.thewern.com

Ingrid talks to Steve Folland and Frankie Tortora about their co-mentoring relationship, and their award-winning podcast.

They discuss how they started co-mentoring, the benefits of having a friend when you're freelance, and how to approach someone with co-mentoring in mind.

Steve is a freelance video and audio producer - balancing his business around his two children. His other babies are the long running Being Freelance podcast where Steve chats to freelancers from around the world about their story. And co-hosting the award-winning Doing It For The Kids podcast - a fun Q&A for those parents freelancing 'with kids in the mix'.

Frankie is a freelance graphic designer, mum of two and founder of Doing It For The Kids — a community by and for freelance parents. Through the DIFTK Facebook community, blog, face-to-face meetups and podcast, Frankie is proving that all sorts of good stuff can occur when self-employed parents are given the opportunity to connect.

This podcast was created and presented by Ingrid Fernandez from Dec + Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet of www.thewern.com

Ingrid chats with Krishna Solanki from Krishna Solanki Designs, about how UX design can improve your website. Krishna shows how a client-centric approach can improve connection and increase sales.

Krishna Solanki runs a small award-winning brand and Squarespace website design agency based in Cambridge. She works with independent businesses, SME’s and agencies who are looking for creative and results-driven design solutions.

Follow Krishna on Instagram @krishnasolankidesigns and Linked In.

Podcast created and presented by Ingrid Fernandez from Dec + Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet of www.thewern.com

Ingrid chats with Sophy Dale, about embracing empathy in your business.

They talk about finding out what your customers need before you create your offers, and harnessing the power of stories to deepen connection.

Sophy Dale is a writer, editor & book coach, who works primarily with online business owners, helping them find the right words to find the right people.
Find out more about Sophy on her website www.sophydale.com

Podcast created and presented by Ingrid Fernandez from Dec + Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet of The Wern

Ingrid talks to Fleur Emery, founder of REALWORK, an online coworking space for women.

They talk about Fleur's entrepreneurial spirit, what led her to found REALWORK, and the transformation she has undergone through her work and outlook.

Fleur Emery was named in The Dots' list of 100 Trailblazing Women Redefining the Creative Industries and is on the Advisory Board of Create Equity. She is a columnist at Courier and the host of the REALWORK podcast.

Follow Fleur @fleuremery on Instagram
Find out more about REALWORK www.doreal.work

This podcast was created and presented by Ingrid Fernandez from Dec + Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet

Ingrid chats with Courtney Rogers about making your pricing profitable. Courtney reveals why cost-plus pricing restricts profit and how you should be communicating value to your customers. 

Courtney Rogers is an award-winning Pricing & Sales Coach based in Brisbane, Australia. Her background is in sales and marketing, and her former studies include psychology and accounting. Courtney is passionate about helping women grow profitable businesses with confidence, through knowledge of customer behaviour, proven strategy, and a confidence mindset.

Find out more about Courtney on her website www.courtneydeagon.com find her membership group here Path to Profit and her free Facebook group here Pricing on the Cake

Podcast created and presented by Ingrid Fernandez from Dec + Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet of The Wern

Ingrid chats with Sam Taylor from The Good Factory.

They talk about sustainability in supply chains for manufacturing, greenwashing and sustainability in fashion, and the importance of connection to making and buying good quality, low impact, clothes.

Sam Taylor founder of The Good Factory which specialises in the sourcing, development and production of more sustainable sportswear, including end of life recycling and fully transparent supply chains. They aim to demystify the process around producing clothes and bringing impartial advice to the end user.

Find out more about The Good Factory at their website - www.thegoodfactory.co.uk and follow them on Instagram @the_good_factory_

Podcast created and presented by Ingrid Fernandez from Dec + Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet of The Wern

Ingrid chats with Steph Sanderson from Innvate and Thrive, about how to find the tech and systems that will streamline your business processes.

Steph is a small business enthusiast. Over the last 2 years she has worked with over 200 clients to shape and grow their businesses in a sustainable way. She is a firm believer that running a business doesn't have to be done alone, or through endless hours at the desk. Yes, it's hard work. But it can be joyful and fulfilling too!

Apps mentioned in the episode -
Automation - Zapier https://zapier.com/
Planning - Creately https://creately.com/
Draw.io https://app.diagrams.net/
Miro https://miro.com/
Communication - Slack https://slack.com/intl/en-gb/
Project management - Trello https://trello.com/en-GB
Milanote https://milanote.com/
Click-up https://clickup.com/
CRM - Dubsado https://www.dubsado.com/
Honeybook https://www.honeybook.com/

Podcast created and presented by Ingrid Fernandez from Dec + Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet of www.thewern.com

In the first episode of this 'So you want to launch a podcast' miniseries, Ingrid chats with Lucy Lucraft about her successful podcast and her move into producing for other podcasters. They discuss some of the best ways to get started, and how to create a show that engages your audience.

Lucy's favourite thing to do is help other women find their voices and tell their stories through podcasting. Her zone of genius is making you feel confident and excited to start your ideal podcast that’ll help support your business and light your creativity up.

Find out more about Lucy and her services on her website - www.lucylucraft.co.uk

Podcast created and presented by Ingrid Fernandez from Dec + Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet of The Wern

Ingrid introduces a new season of the podcast, including a sneak peek of some of the subjects we'll be covering and some tips on how you can get involved and connect with the guests featured.

Join the All the Business Bits Facebook group  www.facebook.com/groups/allthebusinessbits
and follow us on Instagram @allthebusinessbits

Podcast created and presented by Ingrid Fernandez from Dec + Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet of www.thewern.com

Ingrid chats with Alexis Bushnell about building a business that is inclusive to people with neurodivergence. They discuss Alexis' life with BPD, avoiding performative behaviour, and practical steps that you can take to include people with neurodivergent brains.

Alexis is a social media guide and founder of Social Media for Humans. She busts myths and provides an honest, jargon-free explanation of algorithms and strategy to help business owners and individuals use social media effectively, ethically and in a way that’s sustainable for both the human running the business and the planet.

Find out more about Alexis' social media work www.socialmediaforhumans.club and her work with neurodivergence and accessibility www.bushnellcommunitysolutions.com
Follow her on social media @alexisbushnell

Podcast created and presented by Ingrid Fernandez from Dec + Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet of The Wern

Ingrid chats with Laura Leigh Chapman about why we should ditch the mantra of 'new year, new you' and adopt New Year, More You instead. They discuss finding your values and a like-minded community as foundational elements for being more you in your business.

Laura Leigh Chapman is all about helping you be yourself in your work. She's a communications strategist, mentor and trainer with over 16 years' experience working with creative businesses large and small. She loves working with unique business leaders with big ideas and authentic intentions. Her special sauce is helping you get clear on your ideas and messages, communicate with confidence and connect with the people who are the right fit for you and what you're all about. 

Find out more about Laura at lauraleighchapman.com

Podcast created and presented by Ingrid Fernandez from Dec + Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet of The Wern

In this episode, Ingrid talks about the changes that she and her guests have experienced during the past 18 months. 

Ingrid introduces the coming episodes, which feature past podcast guests, talking about the ways in which they have adapted their businesses during a global pandemic. She also talks candidly about the changes that she herself has had to make.

You can follow All the Business Bits on Instagram @decanddash and join the Facebook group https://www.facebook.com/groups/allthebusinessbits/

This episode was presented by Ingrid Fernandez of Dec + Dash Legal Consulting, and edited by Emily Crosby Media

Ingrid gets together with Happiness Coach Maxine Kerley of www.maxinekerley.com to talk about how her life and business has changed in the past couple of years.

They discuss how Maxine discovered a more fulfilling career while learning about herself, and how she uses happiness coaching to help others find what makes them happy too.

Podcast created and presented by Ingrid Fernandez from Dec + Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet of www.thewern.com

Ingrid chats with Carly Stringer about creating productive Facebook ads for your ecommerce business. They discuss taking the plunge and testing, collaborating with other small businesses, and using Facebook Ads Library to check out what is working in the marketplace.

Carly is a freelance Facebook media buyer. Through her 1:1 ad management and consultancy and ADvance membership, she helps indie retailers master Facebook and Instagram advertising so they can increase sales and grow their online stores. Her advertising experience spans the clothing, accessories, homeware, stationery and gifting sectors.

Free resources: Free Facebook Advertising resources for eCommerce - Carly Stringer

Membership: ADvance: The Facebook advertising membership for online retailers

Podcast created and presented by Ingrid Fernandez from Dec + Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet of www.thewern.com

In this episode, Ingrid is on the other side of the mic, being interviewed by Natalia Saunders from Clear Desk VA, her OBM.

They talk about Ingrid's legal background, what motivated her to start her own business, and rediscovering that motivation with her recent rebrand.

Ingrid - as many of you will know - is the wonderful founder of this podcast, All The Business Bits, and the community that goes alongside it. But first and foremost she is a lawyer. Recently she has rebranded her business to HerLegals and she supports female founders and small business owners with all their legal needs.

Sign up to her newsletter here: Her Legals

Click here to book a 30 minute free discovery call to discuss your legal requirements: Initial Discovery Chat - Ingrid Fernandez

Igrid mentions in this episode, the huge support that Niki Hutchinson has been with her rebrand -  www.nikihutchison.com

This podcast was created and presented by Ingrid Fernandez from HerLegals.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet

In this episode, Ingrid talks to Brand Strategist and Unmuddler, Amanda Appiagyei.

They discuss tips to help manage overwhelm, and how to use Trello to simplify and manage your to do lists.

You can find Amanda at https://amandaappiagyei.com/  and on Instagram @amanda.appiagyei

The Q&A with Amanda can be found at the All the Business Bits Facebook Group

Apps mentioned –

www.trello.com

www.evernote.com

www.typeform.com

Podcast created and presented by Ingrid Fernandez from Dec + Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet of www.thewern.com

Ingrid chats with Lucy from The Wern about creating a PR plan for your business, connecting with your why and getting the most out of working with a PR professional.

The Q&A with Lucy can be found at the All the Business Bits Facebook Group

Lucy’s book, Hype Yourself can be purchased here - https://www.thewern.com/shop

Lucy recommends https://www.facebook.com/groups/lightbulbhangout/ and https://gb.readly.com/. Here courses are available here - https://lucy-s-school-018f.thinkific.com/

Podcast created and presented by Ingrid Fernandez from Dec + Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet of www.thewern.com

In the second episode of this 'So you want to launch a podcast' miniseries, Ingrid chats with Emily Crosby about how working with her on All the Business Bits has made the process more simple and enjoyable. Emily provides tips on what kit to buy, how to get started with recording, and how to overcome the cringe factor when listening to yourself.

Emily Crosby runs Emily Crosby Media, providing practical media solutions to small businesses. She edits and produces several podcasts, and also works in video, online courses and publications, providing strategic advice as well as practical skills.
Emily is passionate about helping companies reuse their media to get the most out of their hard work in creating it.

Find out more about Emily and her services on her website - www.emilycrosbymedia.com

Podcast created and presented by Ingrid Fernandez from Dec + Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet of The Wern

Ingrid talks to ethical marketing coach, strategist and trainer, Karen Webber from Goodness Marketing

Karen helps small businesses with big hearts do marketing that feels good, does good and gets good results. She is also part of the team behind the ethical move.

They talk about making marketing about connection and interconnectedness, slowing down the sale and thinking about the people behind the numbers.

Karen's Facebook Group is Marketing for Goodness' Sake

This podcast was created and presented by Ingrid Fernandez from Dec + Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet of www.thewern.com

Ingrid talks to Melissa Hobson, PR Consultant and Copywriter, who works with environmentally conscious brands.

They talk about not knowing where to start with PR, the importance of reading the publications you want to feature in, and how and why to build relationships with journalists.

Melissa Hobson is a PR consultant and copywriter helping for-purpose organisations tell their story in a way that resonates with their audience.
She provides communications guidance for companies of all sizes: from templates, resources and Power Hour sessions for solopreneurs doing their own PR to strategy development and copywriting for charities and companies making a positive difference in the world. She’s also been a certified scuba diver for over 13 years which is why marine conservation is her particular passion.
Find out more about Melissa and her services at www.melissahobson.co.uk

This podcast was created and presented by Ingrid Fernandez from Dec + Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet of www.thewern.com

Ingrid talks to ethical marketing coach, strategist and trainer, Karen Webber from Goodness Marketing

Karen helps small businesses with big hearts do marketing that feels good, does good and gets good results. She is also part of the team behind the ethical move.

They talk about making marketing about connection and interconnectedness, slowing down the sale and thinking about the people behind the numbers.

Karen's Facebook Group is Marketing for Goodness' Sake

This podcast was created and presented by Ingrid Fernandez from Dec + Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet of www.thewern.com

Ingrid chats with Li-eng Choo about why considering your workspace is more than just deciding which chair to buy and what height your desk should be at.

Li-Yeng is a musculoskeletal physiotherapist with extensive experience in health and education. As a strong believer of preventive health care, she has been deeply involved with health education, health promotion and health communications work.

HSE’s advice on home-working in current times of Covid-19 - Home working - HSE
HSE’s Display Screen Equipment (DSE) workstation checklist - Display screen equipment (DSE) workstation checklist
HSE’s Working with display screen equipment (DSE): A brief guide - Working with display screen equipment (DSE)
HSE’s Health and Safety (Display Screen Equipment) Regulations, 1992 amended 2002 - Work with display screen equipment - L26

Podcast created and presented by Ingrid Fernandez from Dec + Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet of The Wern

Ingrid chats with Ashley Taylor, from Citizen Yard, about certifying your business as a B Corp.

They talk about what a B Corp is and how assessing your business against B Corp standards can help you to make steps towards running a more sustainable business.

Ashley Taylor is the founder of Citizen Yard, a Certified B Corp committed to helping small business owners use their companies as a force for good. She's a native of sunny South Florida who loves the outdoors — even when it's humid or hurricaning. A PADI Divemaster and certified freediver, she has a personal love of the ocean and preserving it is ultimately what started her journey into the business impact and B Corp space. She currently resides in West Palm Beach, Florida with her boyfriend and furry kiddos, Meeshi, Oliver and Lily.

Find out more about Citizen Yard on the website - citizenyard.com
Instagram @citizenyard
Ashley Taylor LinkedIn www.linkedin.com/in/ashley-marie-taylor
B Corp Website www.bcorporation.net
B Impact Assessment bimpactassessment.net

Podcast created and presented by Ingrid Fernandez from Dec + Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet of The Wern

In this episode, Ingrid gets together Lucy Werner to talk about how her life and business has changed in the past couple of years.
They discuss Lucy's realisation that she has two distinct customer bases, and her decision to split her business in two to cater better to them. Lucy shares her passion for helping small businesses to discover and share their stories, with credibility and impact.

Find out more about Lucy here - www.thewern.com
and buy her book here - www.thewern.com/shop

Podcast created and presented by Ingrid Fernandez from Dec + Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet of www.thewern.com

Ingrid gets together with copywriter and email strategist Email Ismail of www.inkhouse.org.uk to talk about how her life and business has changed in the past couple of years.

They discuss how Eman created new routines for herself and her business during the lockdowns, and how she successfully pivoted from general copywriting to niching down to email marketing in 2021.

Podcast created and presented by Ingrid Fernandez from Dec + Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet of www.thewern.com

Ingrid talks to life coach, Delphine Ingelaere from Heedful Coaching. Delphine is a qualified Life and Business Coach with an extensive experience in working with entrepreneurs.

They talk about time management, and the benefits of working with a life coach to gain accountability, work on mindset and set goals.

www.instagram.com/heedfulcoaching
www.facebook.com/heedfulcoaching

Podcast created and presented by Ingrid Fernandez from Dec + Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet of www.thewern.com

Ingrid chats with Josephine Brooks about how she helps people create a profitable business from their side hustle. She shares planning tips to beat overwhelm, and how to find clarity on the priorities in your business.

Find Josephine at josephinebrooks.co.uk and as @josephinepbrooks on Instagram.
Josephine's podcast is Side Hustle to Full-time Podcast

Podcast created and presented by Ingrid Fernandez from Dec + Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet of www.thewern.com

In the third episode of this 'So you want to launch a podcast' miniseries, Ingrid chats with Lucy Critchley about how to outsource support when making a podcast. They talk about the value of tapping into the expertise of an experienced podcast maker, and Lucy shares some useful tools to get started.

Find out more about Lucy and her team at www.lucycritchley-va.com

Lucy mentioned the following apps for recording and editing - 
Hindenburg
Adobe Audition
Reaper
Audacity

Some of Lucy's favourite podcasts include - 
Elis James and John Robins
The Allusionist
Feeling Myself
Sista Sister with Candice Brathwaite

Podcast created and presented by Ingrid Fernandez from Dec + Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet of The Wern

Ingrid chats with Katie Skelton, a Visibility Mentor for businesses that care about more than just profit.

They talk about applying sustainability principles to your online business, and Katie gives some practical suggestions for freeing yourself from digital clutter and connecting with nature.

Katie is the founder of Little Green Duck, a business that supports business owners with sustainability or purpose at their heart. 

She lives in the New Forest with her husband and two children and loves the sea and salt & vinegar crisps (hands off her sharing packet!).

Instagram https://www.instagram.com/littlegreenduck/
LinkedIn http://linkedin.com/in/katieskelton
www.littlegreenduck.co.uk

Podcast created and presented by Ingrid Fernandez from Dec + Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet of The Wern

Ingrid chats with Siobhan Strode about how to make your copy more authentic, the importance of storytelling, and how she found her ideal clients.

Siobhan Strode is the founder of This Sister Scribes, where she helps founders learn to weave magic through their copy, capture their own unique voice, and cultivate an audience of raving fans. 

Find Siobhan at www.thissisterscribes.com

Siobhan mentioned www.talkingshrimp.com during the episode.

Podcast created and presented by Ingrid Fernandez from Dec + Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet of www.thewern.com

Ingrid talks to Maxine Kerley from Digital Bonbons and Small Biz Big Moments.

They discuss marketing beyond social media, not building your empire on someone else’s land and making sure your marketing is actually working for you.

The Q&A with Maxine can be found at the All the Business Bits Facebook Group

Podcast created and presented by Ingrid Fernandez from Dec and Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet of www.thewern.com

Ingrid talks to Eli Trier, a community builder for quiet revolutionaries.

They talk about marketing for introverts, building community and connection, and why Eli thinks email marketing is your most powerful tool on the internet.

Eli Trier lives in the wonderful city of Copenhagen. She helps introverts with big dreams to get connected and build thriving, engaged communities around their businesses, so that they can make a massive impact, find their dream clients, and make their corner of the world a better place. A long-time business owner, Eli knows first-hand the power of human connection to build a business, and her unique approach got her featured in The FT Guide to Business Networking. She specialises in creating powerful, strategic online community projects and loves every minute of her work (even the boring bits). When she's not working you can find her curled up with a book, painting, or hanging out with her husband Lars.

Find out more about Eli at www.elitriercommunities.com

This podcast was created and presented by Ingrid Fernandez from Dec + Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet

In this episode, Ingrid talks to Virtual Assistant, Natalia Sanders from Clear Desk VA.

They discuss when to ask for help with your business, how to find the right person and setting expectations.

The Q&A with Natalia can be found at the All the Business Bits Facebook Group

Podcast created and presented by Ingrid Fernandez from Dec + Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet of www.thewern.com