All Systems Go! Marketing Automation and Systems Building with Chris L. Davis (Chris L. Davis: Marketing Automation Expert)
Explore every episode of All Systems Go! Marketing Automation and Systems Building with Chris L. Davis
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| 07 Mar 2024 | Back in Action: A New Focus for Personalizing Your Marketing | 00:25:21 | |
Ep. 180 - After a short hiatus, Chris is back and dishing out his big plans for the podcast in 2024, announcing that segmentation will be a major focus this year. He reflects on the need for consistency and planning in business, promises more engaging content and interactivity with live-streaming episodes, and outlines all the new offerings coming for podcast listeners and community members including webinars, frameworks, Q&As and more. Tune in to find out how Chris plans to double down on lead segmentation, the secret sauce he credits for his biggest marketing successes, and how you can master this critical but often neglected skill yourself in 2024.
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| 14 Mar 2024 | Buyer Beware, The Cost of Using the Wrong Software feat. Kronda Adair | 01:01:07 | |
Ep. 181 - Chris invites back Kronda Adair to discuss the pitfalls of choosing the wrong software for your business. They explore various categories of software, from website builders to email marketing tools, course platforms, and community software, highlighting the potential drawbacks and limitations of popular options like Wix, MailChimp, Kajabi, Mighty Networks, and so many more. With real-world examples and expert insights, Chris and Kronda’s goal with this conversation is to help you better learn how to strategically select software that aligns with your needs, integrates seamlessly with your systems, and avoids data imprisonment. Avoid the costly mistake of choosing the wrong tools for your business by hitting play on this episode! What You'll Learn:
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| 21 Mar 2024 | 3 Email Platforms That Get Segmentation Right and What's Missing From All of Them | 00:26:05 | |
Ep. 182 - Join Chris as he dissects email segmentation and how three major platforms tackle this critical piece of marketing automation. He breaks down the pros and cons of Klaviyo, ActiveCampaign, and HighLevel's segmentation capabilities - giving credit where it's due but not holding back on potential areas for improvement. Chris also reveals one feature that shockingly none of these platforms have fully nailed down yet. This episode is a must-listen for all marketers! Whether you're an email marketing pro or just getting started, you’ll walk away with valuable tips to level up your segmentations and campaigns.
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| 28 Mar 2024 | Increased Sales Conversions by the Numbers feat. Scott Moran | 00:55:31 | |
Ep. 183 - Chris sits down with Scott Moran, co-founder of SamCart, the leading checkout solution for digital creators. Scott shares eye-opening data from SamCart's 2023 Creator Profit Report, including the surprising number of clicks needed to power a six-figure business, the conversion rates of different traffic sources (You may be surprised at the top performer), and the critical importance of generating repeat sales from existing customers. He also shares actionable insights on maximizing customer lifetime value, expanding product offerings, and leveraging data-driven analytics to identify growth opportunities. Don't miss this episode packed with valuable strategies to increase sales conversions and drive sustainable revenue growth for your business. What You'll Learn:
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| 04 Apr 2024 | How to Build NOT to Scale | 00:38:19 | |
Ep. 184 - Do you really need all those bells and whistles, or should you focus on mastering the fundamentals first? In this episode, Chris challenges the conventional theory of building for scale. He draws on his lengthy experience in marketing and scaling businesses to argue that entrepreneurs should prioritize building functional, basic systems before worrying about advanced scaling strategies. Tune in as he shares insights on keeping things simple yet scalable, measuring the right metrics, and maintaining your systems – a refreshing perspective that will save you from costly mistakes in your journey for growth. What You'll Learn:
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| 11 Apr 2024 | Your Done Doesn't Equal My Done | 00:34:48 | |
Ep. 185 - Are you truly satisfied just coasting at "good enough" or do you have that hunger to level up and achieve even better results? In this episode, Chris tackles the idea that what clients see as a completed job may not match an expert's standards. He dives into why so often, clients simply don't have the specialized knowledge to recognize areas for improvement. It's an insightful look at the importance of getting objective feedback from real experts and why it is crucial to get uncomfortable and actively seek out opportunities to grow, rather than staying stuck in a mediocre comfort zone. This episode is sure to light a fire under you to stop settling and start striving for more.
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| 18 Apr 2024 | Dear Manual Marketer... | 00:26:27 | |
Ep. 186 - Why continue to settle for tedious manual efforts when technology allows for streamlining work, reducing errors, and freeing up time - all while producing the same or better results? In this episode, Chris challenges you to level up beyond simply "getting it done" and consider truly optimizing your processes through marketing automation. He argues that CEOs could be getting more value from what they pay marketers, and marketers could be providing more value without exerting more effort. By the end of this podcast, you’re sure to be inspired to stop settling for basic automation and embrace a smarter way of working.
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| 25 Apr 2024 | Are You Prepared? | 00:25:16 | |
Ep. 187 - Are you prepared for when disaster strikes in your business? In this week’s episode, Chris draws from personal experiences and emphasizes the importance of having systems and automation in place to ensure business continuity. He discusses the challenges of relying solely on human resources, the risks of not documenting processes, and the value of facilitation automation to streamline operations and enable faster onboarding of new team members. Tune in to learn how to future-proof your business and ensure it can withstand unexpected challenges, whether it's a personal crisis or a key team member's absence.
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| 02 May 2024 | Save Your Unsubscribes with Custom Preference Pages feat. Shaun Pereira | 00:35:23 | |
Ep. 188 - In this episode, Chris is joined by Shaun Pereira, the founder and CEO of Emailpref, a software that simplifies user preferences while empowering businesses to gain deeper insights into their users. They discuss the importance of properly managing email lists and user preferences, and how Emailpref integrates seamlessly with ActiveCampaign to handle list subscriptions, unsubscribes, and segmentation based on user preferences. Shaun even walks through a live demo, showcasing how Emailpref fetches lists and tags from ActiveCampaign, creates customized preference pages, and syncs user preference updates in real-time. If you're looking to reduce your email unsubscribe rate, this may be the tool for you!
At just 24 years young, Shaun is already making waves as a visionary entrepreneur. With a proven track record as the founder of a contact sharing company, which he successfully sold, Shaun now leads Emailpref as the CEO. He's passionate about simplifying user preferences while empowering businesses to gain deeper insights into their users.
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| 09 May 2024 | ActiveCampaign Updates for Q2, 2024 feat. Kay Peacey | 01:05:06 | |
Ep. 189 - In this episode, Chris invites back Kay Peacey, a world-leading ActiveCampaign specialist and founder of Slick Business. They dive into the latest updates and features released by ActiveCampaign in Q2 2024, including new email sending limits, crucial email authentication changes, recurring payment integrations, and powerful enhancements to email engagement tracking. Kay shares valuable insights from her role on ActiveCampaign's Customer Advisory Board, offering a unique insider's perspective. Whether you're a seasoned ActiveCampaign user or just getting started, this episode is a must-listen to stay ahead of the curve and unlock the full potential of your email campaigns. What You'll Learn:
About Our Guest: Kay Peacey has honed her email marketing automation skills to the very highest levels over 6 years of consulting and training for small businesses. She’s a world-leading ActiveCampaign specialist with a seat on the Customer Advisory Board for ActiveCampaign, and founded the ActiveCampaign Academy at her own company, Slick Business. Kay’s unique combination of top-level strategy and technical skills, plus a lifetime of teaching, make her the perfect person to help your business unlock bigger return on investment from your email marketing automation whilst keeping the human touch. She’s also partial to using the Lego mini-figs or paper aeroplanes to drive home the learning. Resources:
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| 16 May 2024 | Meet Puzzle: the App to Help You Visualize All Your Systems feat. Brian Ragone | 00:52:12 | |
Ep. 190 - How can your business achieve true operational clarity and ensure your team is all on the same page about workflows and systems? In this episode, Chris interviews Brian Ragone, the founder and CEO of Puzzle, an app that helps teams visualize their workflows and systems. They discuss the challenges of documenting operations without a consistent visual language, and how Puzzle solves this by providing a unified way to map out processes. Brian also shares about the powerful features of this tool that connect processes to teams, roles, and tools. Tune in to learn how Puzzle can bring clarity and alignment to your team and business operations. What You'll Learn:
About Our Guest: Brian is the Founder & CEO of Puzzle, and he's helping teams visualize their workflows & systems in a fast and easy way so everyone understands how they work. He's helped visualize over 10,000 workflows to bring clarity and alignment across teams within organizations so they can make improvements to their operations with confidence. He has found organizations use 130 SaaS applications to run their business operations on average. Yet, most processes and systems aren't well documented and the only person who knows how they work is the person who built them — everyone else on the team is left in the dark. Resources:
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| 23 May 2024 | Automation Strategies for Scale for Non-Marketing Processes feat. Irit Levi | 00:50:05 | |
Ep. 191 - Looking past the typical marketing automation, where else in your business can you implement automated systems to drive efficient scaling? This week, Chris invites on Irit Levy to discuss the vast potential of automation beyond just marketing processes. Irit shares successful use case scenarios where she optimized task management which led to automating daily recurring tasks and reducing both overwhelm and human error. She also highlights unique ways she’s using automation in her own business, like using Airtable for her CRM which allows proposals to be generated with a single click after calls. Tune in to learn how you can identify new areas that are ready for automation in your own processes, from project management to customer interactions. What You'll Learn:
About Our Guest: Irit helps coaches, creatives, and consultants scale their businesses with process, strategy, software, and automation. She has provided 13,697+ software recommendations over the years. But at her core, she's about SCALABILITY, not software. Her approach is different because she believes technology is just a tool. It's only as valuable as it is helpful. Resources:
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| 30 May 2024 | Keap Insights: Latest Updates and Features You Need to Know About feat. Samantha Pointer Foxx | 00:42:58 | |
Ep. 192 - Chris brings back a guest that is no stranger to the show, Samantha Pointer Foxx, to discuss the latest updates and features from Keap. Samantha explains Keap’s new strategic focus on automating entire small businesses, not just their marketing and sales. Chris and Samantha also cover Keap's refreshed user interface, improved integrations, and new AI capabilities. You’ll learn how Keap is positioning itself as a holistic solution for businesses looking to automate operations, onboarding, hiring, and more through a combination of software and strategic services. Tune in to find out if Keap might be the right fit for your business automation needs and how partners like Samantha can help drive success with the platform. What You'll Learn:
About Our Guest: Samantha Pointer Foxx, CASP™ is a Certified Automation Service Provider™ & owner of Samantha Pointer Enterprises and founder of Sam’s Tech Academy. She helps small business owners and CEOs who need their marketing systems automated, but don't want to touch the tech or do it themselves. Her from Audit to Automation™ service connects strategic planning, process documentation, technology, automation implementation and data to help organizations optimize and grow. Resources:
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| 06 Jun 2024 | Mastering Your Business: The Value of Understanding | 00:27:53 | |
In this episode, Chris is discussing the importance of gaining deep understanding in your business, particularly in the online space, where a lack of understanding can lead to costly mistakes. He argues that many entrepreneurs substitute buying more tools and chasing "gurus" for true understanding of what their business needs to succeed. Chris shares personal insights on how investing in understanding, through communities, programs and self-reflection, has been key to his own growth. You’ll also get a sneak peek into upcoming programs from Automation Bridge designed to help technical professionals and business owners alike level up their understanding and skills. Tune in to learn why slowing down to deepen your understanding may be the most important thing you can do to accelerate your business.
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| 13 Jun 2024 | Automation Service Provider Revisited | 00:27:24 | |
Ep. 194 - Chris revisits and redefines the term "Automation Service Provider" - a term he coined years ago. He explains the need for a clear, unified language around automation services and gives permission for all technical professionals to adopt this term. Chris also covers the various areas where he is seeing automation thrive and announces an upcoming program aimed at helping Automation Service Providers secure consistent, high-value contracts and achieve stable, six-figure incomes. Tune in to learn about this exciting opportunity and gain clarity on positioning yourself as an Automation Service Provider in the quickly evolving automation marketplace.
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| 20 Jun 2024 | The Subjective Approach to Marketing | 00:31:29 | |
Ep. 195 - Have you ever wondered why some marketing strategies work wonders for others but fall flat for you? In this episode, Chris challenges the notion of one-size-fits-all marketing strategies and emphasizes the importance of finding what works specifically for your business. He discusses the complexities of marketing and highlights the importance of embracing experimentation, focusing on data, and doubling down on what produces results, even if it doesn't align with industry norms. With insights drawn from his consulting experience, Chris invites you to free yourself from the pressure of following the crowd and embrace the marketing approach that unlocks success for your unique business. What You'll Learn:
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| 27 Jun 2024 | What Is MarTech? | 00:22:06 | |
Ep. 196 - In this episode, Chris delves into the often misunderstood world of MarTech, breaking down what the term MarTech really means and exploring its dual nature. He introduces the concept of a “MarTech Marketer” and explains how this role differs from a general Digital Marketer. He also discusses the relationship between MarTech, automation, and other tech-focused areas in business. Whether you're a seasoned marketer or new to the field, this episode offers essential knowledge to help you understand and leverage the power of marketing technology in your work.
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| 04 Jul 2024 | When Your Best Isn't Good Enough | 00:36:26 | |
Ep. 197 - Chris explores the challenging question: "What happens when your best isn't good enough?" He discusses the pitfalls of overcomplicated systems, the value of building with maintenance and scalability in mind, and the art of creating "dummy-proof" processes that even the least tech-savvy team members can execute. Chris shares insights on managing client expectations, real-life scenarios of complicated workflows, and why it's crucial to build strong foundations before adding advanced features. This episode is a must-listen for founders, marketers, and automation specialists looking to streamline processes and achieve better results with less complexity. What You'll Learn:
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| 29 Dec 2022 | 2023 Marketing Automation Trends to Expect | 00:25:46 | |
Ep. 152 – Chris addresses what to look forward to in 2023 in the marketing automation industry. He discusses trends that he predicts will gain massive momentum, new ways to monetize and scale your business, and even what to be prepared for with email marketing. He also shares insight on what’s to come with the All Systems Go! Podcast, both public and premium versions, in the new year. Tune in to hear Chris’ expert advice and predictions on what to expect in the next 365 days! | |||
| 06 Apr 2023 | What Are Orgasmic Operations and How to Achieve Them feat. Veronica Yanhs | 00:44:02 | |
Ep. 153 - In this episode, Chris is joined by Veronica Yanhs to discuss how to achieve orgasmic operations in your business. Veronica is the CEO of Business Laid Bare, where they help growth-stage startups and organizations with their everyday work experience, increasing profits, and creating lasting change. Tune in to learn the shear importance of your operations, how to optimize your business, and a few of the most common areas business owners often erroneously focus on when attempting to scale. | |||
| 13 Apr 2023 | The Power (and process) of Productizing Your Services feat. Greg Hickman | 00:50:20 | |
Ep. 154 - Are you searching for a way to scale your services? Scroll no further because in this episode Chris is joined by Greg Hickman to discuss how to productize your services to scale. Greg is the Founder and CEO of AltAgency™, one of the top training and coaching companies for done-for-you service providers such as digital agencies and consultants looking to grow and scale by packaging their expertise. By the end of this episode, you'll learn what it means to productize your services and the importance of boundaries for your service offering. | |||
| 20 Apr 2023 | Can WordPress Be Used as CRM Software? feat. Spencer Forman | 00:51:37 | |
Ep. 155 - Do you find yourself wondering how to build a marketing ecosystem that you actually own? Considering the recent price hike of one of the most widely used CRM softwares, you may be asking yourself that more now than ever. Well you're in luck because in this episode, Chris is joined by Spencer Forman to talk about WordPress, beyond websites, where they discuss exactly that. They cover if it's possible, what to be mindful of in the process, and if there is actually a true solution for the marketing industry. Chris and Spencer's combined insight on this topic is something you don't want to miss. | |||
| 27 Apr 2023 | Run a Highly Effective Group Coaching Program Using Airtable feat. Ashley Pendergraft | 00:47:05 | |
Ep. 156 - Join Chris on this episode of the All Systems Go! podcast as he interviews Ashley Pendergraft, founder of Do The Damn Thing and an Airtable and Zapier consultant, who helps feminist and neurodivergent online business owners. Ashley explains how she shifted everything to Airtable, the perfect software for online group programs, membership, and mastermind management that delivers a low lift high-touch customer experience. Discover the power of Airtable through their conversation about centralized data, automated tasks, and versatile views. Plus, learn how it can help you make informed business decisions! | |||
| 04 May 2023 | Build a Stronger Team Using Your Kolbe Score feat. Eryn Morgan | 00:38:00 | |
Ep. 157 - In this weeks episode, Chris is joined by Eryn Morgan to discuss the power of the Kolbe assessment for understanding a person's strengths and predicting their behavior in certain roles. Eryn breaks down Chris' Kolbe score and explains the significance of each of the assessment's 4 modes. By the end of this episode you'll see how the Kolbe assessment can lead to better team dynamics and overall effectiveness. Don't miss out on this game-changing episode for yourself and your team! | |||
| 11 May 2023 | Sustaining a Marketing Career and a Company’s Marketing feat. Ryan Truax | 00:46:38 | |
Ep. 158 - Get ready to dive into the world of career development and leadership with insights from this week’s special guest Ryan Truax, a marketing professional who started from humble beginnings and worked his way up the ranks to become Senior Director of Marketing for LeadPages. Ryan shares how he was recruited into the company by way of a strong network and impressive relationships with friends. Chris and Ryan explore the challenges and opportunities involved in advancing your marketing career, including imposter syndrome, the importance of communication with execs, and staying true to the core mission of a business. Join them in this discussion about humble beginnings and advancement within the marketing industry! | |||
| 18 May 2023 | Expanding Your Brand with Live Video feat. Tanya Smith | 00:54:05 | |
Ep. 159 - Ready to maximize your content's potential and conversion rate? In this episode, Chris talks to video strategist and business coach, Tanya Smith, about how to transform your online presence into paying clients. They explore the "live stream to leads" method and the power of being a micro-influencer with a small but engaged audience. They also dive into the importance of consistency, intention, and creativity in content creation. You’ll learn from Tanya's experience of facing trolls and overcoming personal hurdles while building her own brand. Plus, they deliver practical tips on using mind maps, note-taking, and other tools for content creation. | |||
| 25 May 2023 | How To Build A Successful Business and Family feat. Latrice Claiborne | 00:48:06 | |
Ep. 160 - Need some inspiration and help finding the right balance between business and personal life? In this episode, Chris sits down with Latrice Claiborne as they discuss the personal side of professional automation and how to put systems in place that will allow you to be present as a parent, spouse, entrepreneur and more. They cover Latrice’s journey of setting up her own business, including the struggles of determining the right team size and the importance of building relationships within your team. By the end of this episode, you’ll have a clear visual of exactly how automating processes can truly free up your time. | |||
| 01 Jun 2023 | Making More Sales with Your CRM Software feat. Kronda Adair | 00:41:53 | |
Ep. 161 - Chris is joined by a returning guest, Kronda Adair, to address a major need in the marketplace; implementing marketing automation the right way. Kronda is a decorated marketer and has been on the podcast before, but in the last year she has assessed and realized that what people needed before, is not what they need anymore. Chris and Kronda dive into all the details of what exactly that means for business owners in 2023 and beyond. Plus, they also cover best practices of maintaining your CRM software and how not doing so properly could be greatly impacting your bottom line. This may be a discussion you didn't you know you needed to hear, but by the end of this episode, you'll clearly see how this very well may be the missing piece you and your CRM software have been looking for. | |||
| 08 Jun 2023 | Tech Talk: CRM software, Airtable Automations, AI, and more feat. Samantha Pointer Foxx | 00:45:22 | |
Ep. 162 - In this episode of The All Systems Go Podcast, Chris is joined by Certified Automation Service Provider™ Samantha Pointer Foxx to discuss the ever-changing landscape of technology and how to leverage it to put your business on autopilot. They combine their expertise to deliver valuable insights on new software, features and tools you need to know about. They also share secrets on how they are personally using AI and practical tips on implementing automated marketing and sales systems into their own businesses and clients’. Whether you're a seasoned pro or just starting out, this episode is packed with actionable advice that will help you improve business processes effectively. | |||
| 15 Jun 2023 | ActiveCampaign Insights: New Pricing Structure, Latest Trends and Strategies feat. Kay Peacey | 00:55:22 | |
Ep. 163 - What’s going on in the ActiveCampaign world? In this episode, Chris has the pleasure of welcoming back Kay Peacey, the UK's leading ActiveCampaign specialist and the founder of Slick Business. Join them as they discuss the latest updates with ActiveCampaign; including but not limited to ActiveCampaign’s new pricing and overage policy. They also cover common mistakes businesses make when implementing automated marketing systems and share best practices for creating effective email marketing campaigns. Kay even explains a little-known, but highly valuable ActiveCampaign feature that most users aren’t yet taking advantage of. | |||
| 22 Jun 2023 | Automating Your Value with Video Campaigns feat. Oscar Garcia | 00:53:49 | |
Ep. 164 - In this episode, Chris is joined by special guest Oscar Garcia to teach you how to optimize your video content to attract qualified leads and why a 5 minute video may be the sweet spot for engagement. Oscar shares his expertise on building an invisible list and the exciting possibilities of advertising. Whether you're a seasoned marketer or just starting out, this episode will equip you with actionable steps and strategies to take your business to new heights. Tune in now and unlock the secrets to success in automating your value with video campaigns! | |||
| 29 Jun 2023 | Controlling Your Calendar with SavvyCal feat. Derrick Reimer | 00:50:51 | |
Ep. 165 - In this two-fold episode, Chris sits down with Derrick Reimer, a full stack software developer and indie SaaS founder. They dive into Derrick’s latest project, SavvyCal, and uncover the secrets to building successful software and saving time in your business. Throughout the conversation, Derrick shares about his Founder’s journey and why he created SavvyCal, as well as his previous experiences and process for product development with building renowned platforms like Drip and Codetree. You’ll also learn the unique features that set SavvyCal apart from other software platforms and discover how SavvyCal could be the missing piece in saving you valuable time, potentially freeing up hours upon hours every week. | |||
| 06 Jul 2023 | How to Grow Your Podcast Through Promotions and Sponsorships feat. Joe Casabona | 00:55:58 | |
Ep. 166 - Chris invites on Joe Casabona, a podcast and automation coach, to share invaluable strategies for growing your podcast into an authority building lead generator. Chris and Joe discuss the evolution of podcasting, share mind-blowing automations possibilities for your podcast production workflows, and cover how to even beginner podcasters can get sponsors in a saturated market. They also reveal the #1 thing that will help you establish authority and attract loyal listeners. Plus, you’ll discover a clever technique to capture listener’s attention at the beginning and avoid losing them before the end of your episodes. If you’re looking to start or grow your podcast, this is an episode you don’t want to scroll past! | |||
| 13 Jul 2023 | How to Delegate Automation Tasks feat. Carl Taylor | 00:51:21 | |
Ep. 167 - Do you dream of building a business that doesn't rely on you? In this episode, Chris is joined by a special guest, Carl Taylor, to share his expertise on how to do just that. Carl discusses the importance of delegation and how it can lead to a more freedom-focused lifestyle. You’ll learn about common mistakes entrepreneurs make when delegating automation tasks and practical steps you can take to start delegating automations in your business today. He also breaks down how Automation Agency, an outsourced marketing task team, helps entrepreneurs turn marketing ideas into marketing dones. Tune in to discover how to achieve automation through delegation and begin moving towards a business model that doesn’t rely on your every move. | |||
| 20 Jul 2023 | ActiveCampaign Updates for Q3 2023 feat. Kay Peacey | 00:43:56 | |
Ep. 168 - Kay Peacey is back again to join Chris for another episode that will change the way you approach email marketing automation. This time, she shares how to use the latest features and updates ActiveCampaign has released and teases of upcoming features that are on the horizon. From tips on how to improve your email marketing automation using the newest list feature to keeping a human touch in your automated marketing, Kay shares valuable insights and insider information that will blow the lid off how you’re using the ActiveCampaign platform. | |||
| 27 Jul 2023 | Upleveling Your Automation Skills To Go Up Market feat. Kronda Adair | 00:52:17 | |
Ep. 169 - Chris invites back a repeat guest and Automation Service Provider™, Kronda Adair, to share a look behind the scenes at how she landed her biggest automation project to date. Kronda details her thought process when attending events, the impact of mentorship, and how she supports high level clients. She also lays out how she made the mental shift to take her career as an ASP™ to the next level and go upmarket. But don’t worry founders, this episode is also full of valuable wisdom and takeaways for you as well. Whether you’re the service provider or the founder, if you’re looking to take your business to the next level, this episode will give you the roadmap and inspiration to do so. | |||
| 03 Aug 2023 | Project Management Principles for Entrepreneurs feat. Mike Clayton | 00:48:33 | |
Ep. 170 - In this episode of the All Systems Go! podcast, Chris sits down with Mike Clayton, an experienced project management trainer, author, and YouTube educator. They discuss project management best practices for marketers and freelance consultants and also cover simple ways to start integrating project management into your business, even if you’re not hiring yet. If you feel your business lacks control and strategy, this conversation will give you insights into the project management capabilities you need. | |||
| 10 Aug 2023 | Massive Business Growth Using No-Code Software feat. Gareth Pronovost | 00:53:55 | |
Ep. 171 - Curious to learn the power of using no-code tools to grow your business? Chris sits down with Gareth Pronovost, founder of GAP Consulting, in this episode to cover exactly that. You’ll learn how to leverage platforms like Airtable, SmartSuite, Zapier, Make and more to automate processes, move data between platforms, and build interfaces to access your information. Gareth shares his journey leveraging no-code after getting laid off, how it enabled him to grow his agency to over $100k in monthly revenue, and why we’re still in the “first inning” of no-code adoption. If you want to optimize operations, cut costs, and scale your team intelligently, don’t miss this episode on the strategic use of no-code solutions. | |||
| 17 Aug 2023 | Leadership and Team Building Strategies for Scale feat. Ashley Lundquist | 00:45:56 | |
Ep. 172 - In this episode, Chris reconnects with a former colleague, Ashley Lundquist, to discuss the importance of focusing on your people to scale your business. Ashley explains how nurturing your team like you would any other asset can unlock creativity and innovation. She provides tips on defining the skills and qualities you need when hiring, having direct conversations even when it's uncomfortable, and creating psychological safety. This conversation is a must-listen if you’re a founder or leader looking to scale your business by building a healthy, happy team. | |||
| 24 Aug 2023 | Tech Talk: Membership, Community, and Forum Software feat. Samantha Pointer Foxx | 00:55:32 | |
In this episode, Chris invites back Samantha Pointer Foxx to have an in-depth discussion about membership, community, and forum softwares. They talk about the progression of membership sites over the past 20 years and how mobile capability is now essential. They compare options like Mighty Networks, Circle, Heartbeat, WP Fusion, and more, analyzing the pros and cons of each. Chris and Samantha outline key considerations when selecting software based on your goals, target audience, and desired user experience. Tune in to learn how to choose the right communication platform to meet your business needs. | |||
| 31 Aug 2023 | The Power of Funnel Stacking feat. Ryan McCrary | 00:52:35 | |
Ep. 174 - In this episode, digital marketing expert Ryan McCrary joins Chris to discuss "funnel stacking" - a strategy for optimizing your sales funnel by stacking multiple funnels together to maximize conversions and profitability. Ryan explains what funnel stacking is, the benefits of implementing it, and shares examples of how he has used it successfully for clients in various industries. They also cover best practices for tracking metrics and attribution to properly analyze funnel performance, as well as tips for assessing product-market fit, choosing the right price point, and determining how much to spend on ads when getting started with funnel stacking. | |||
| 07 Sep 2023 | Operations Focused Team Building feat. Veronica Yanhs | 00:57:34 | |
Ep. 175 - In this episode, Chris invites back a past guest of the show, Veronica Yanhs. This time they discuss how business owners can successfully implement operations and build effective teams. They cover strategies for determining your zone of genius, hiring the right people for your business needs, avoiding common hiring mistakes, and creating efficient systems and processes. Veronica provides tactical advice for both experienced and new business owners looking to optimize their operations for growth. If you’re looking to streamline your operations and hiring process, this is an episode you don’t want to scroll past. | |||
| 14 Sep 2023 | Marketing Automation for Non-Profits feat. Kerry Kriger | 00:47:06 | |
Ep. 176 - Are you ready to turbocharge your nonprofit's marketing efforts? In this episode Chris invites on Dr. Kerry Kriger, a Certified Automation Service Provider™ and founder of a nonprofit consulting and web design agency, to discuss proven techniques to improve your marketing and attract more donors and volunteers. You'll learn ways to bring in recurring donations, powerful end-of-year appeals, how to build trust through your website and so much more. Chris and Kerry also cover little-known nonprofit discounts on top software. Whether you're just starting out or are a seasoned nonprofit pro, this episode is full of tips to reduce expenses and accomplish your mission. | |||
| 21 Sep 2023 | How to Build a Fast, Secure, and SEO Optimized Website feat. Stephanie Hudson | 00:56:49 | |
Ep. 177 - This week, tune in to learn the 3 S's - Speed, Security, and SEO - for ensuring your website provides the best experience for your customers with web expert, Stephanie Hudson. Chris and Stephanie discuss free tools to test and improve site speed, tips to lock down your WordPress backend and protect customer data, and essential elements that make your site search engine ready. If you want your website to convert visitors into customers, you can't afford to miss this valuable guidance from a true website expert. | |||
| 28 Sep 2023 | Is SmartSuite the Missing Tool In Your Stack? feat. Avi Hercenberg | 00:41:46 | |
Ep. 178 - Chris invites on Avi Hercenberg, VP of Partnerships at SmartSuite, to discuss how this powerful work management platform bridges the gap between databases and project management. They dive into SmartSuite's features including robust automation, cross-platform integrations, task management, data rollups, and permissions in an effort to help you identify if SmartSuite is the missing tool in your tech stack. Avi provides tips on how to approach SmartSuite coming from other software like Airtable or ClickUp. They also discuss SmartSuite's focus on serving small businesses versus chasing enterprise accounts. | |||
| 05 Oct 2023 | Season 2 Finale & What to Expect | 00:18:07 | |
Ep. 179 - This season finale previews the exciting new direction for the All Systems Go! podcast for the upcoming season 3. Chris explains how future episodes will focus on an agnostic approach to the strategic selection of software and the intelligent implementation of it in your business. He highlights specific past episodes to revisit and talks about the new live streaming format with a studio audience and software unboxings on YouTube. He also shares how you will be able to get your most burning software and use case scenario questions answered directly. Tune into this finale for a sneak peek at what's to come in Season 3 and to ensure you don't miss the latest software insights when the podcast returns! | |||
| 06 Dec 2019 | Intro and A New Approach to Automation | 00:32:16 | |
Ep. 1 - In this launch episode Chris provides his background and expertise as well as outline what to expect with this podcast. You will also learn about his new approach to automation to be more encompassing and less limiting.
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| 11 Dec 2019 | State of Small Business Automation 2020 | 00:36:36 | |
Ep. 2 - In this episode Chris takes you on a historical journey of the marketing technology landscape and how it has changed over the years to more greatly benefit the small business owner. From the all-in-one approach that dominated the space in 2011 to the now fragmented and stack-enabled era.How did we get here? Now that we are here, who are the main players and most reliable platforms? What can you expect in the upcoming year 2020 to change?All of those questions and more are answered in today's episode. | |||
| 11 Dec 2019 | State of Small Business Automation (Part 2) | 00:35:19 | |
Ep. 3 - Where is the competition? This is the question answered in today's episode as Chris explores the current landscape and what is available to the small business owner.Based around the premise of competition benefiting the consumer, Chris issues a challenge to the emerging, and existing, platforms to challenge the marketing automation "throne". | |||
| 11 Dec 2019 | The Significant Six | 00:30:42 | |
Ep. 4 - Every business is operated by the same systems in order to perform its day to day functions. These systems, however, are often clarified and defined.In today's episode, Chris defines each system so you can start thinking strategically on how to deploy them in your business. As you learn the role of each system you will gain a better understanding of how to approach automating each one. | |||
| 11 Dec 2019 | Getting the Most Out of Technology | 00:32:46 | |
Ep. 5 - Have you struggled with effectively implementing technology into your business? Join the club. Most business owners struggle with both technology and marketing. Which is why today's episode is so important.Join Chris as he defines an approach to growing your business that will put you in the driver's seat with technology instead of the passenger's seat. | |||
| 19 Dec 2019 | “Mistake-Less” Marketing Automation | 00:32:16 | |
Ep. 6 - This episode will cover how to execute automated marketing with the least amount of mistakes. This is especially critical for launching new products or any type of event since there are so many considerations to take into account. | |||
| 26 Dec 2019 | The Automation Ambulance | 00:32:47 | |
Ep. 7 - This episode will cover what happens when you need to call in an emergency for your marketing. What do you do when you have to call the Automation Ambulance to fix your situation ASAP? There are two perspectives to be aware of in this situation.One is that of the caller, the person in need of help. The other is the driver, the person rendering their services to help. Both sides must have the correct expectation. Listen in to learn what those expectations are. | |||
| 02 Jan 2020 | Target Practice | 00:40:53 | |
Ep. 8 - This episode you'll learn how to hit your target audience with specific messaging to get them to take action. I call it target practice, but it's also referred to as segmentation. Discover the secret to segmentation and sending targeted messaging on a consistent basis. Executed correctly, overtime, and you can expect a high ROI from all of your marketing efforts | |||
| 09 Jan 2020 | 3 Stages of Automating Your Income | 00:34:28 | |
Ep. 9 - Do you know what the process of achieving automated income looks like? Many people don't yet they have high expectations of producing such income in their business. In this episode you will learn about the three stages involved with generating automated income. Operating without the proper understanding of the stages can result in grave consequences in your business revenue. And, perhaps, may be the reason why you have been so frustrated with putting your business on autopilot. That frustration ends with this episode. | |||
| 16 Jan 2020 | What is a Marketing Layer? | 00:33:35 | |
Ep. 10 - In this episode you'll learn an approach that I have always taken in marketing but haven't always been aware. I'm big on automation insurance (documentation) and I want to discuss insurance for your marketing via what I call a "Marketing Layer". It is the only way I recommend executing marketing on your website without having to include a web developer or disrupt your website maintenance or design. | |||
| 23 Jan 2020 | State of Landing Pages | 00:37:41 | |
Ep. 11 - This episode I discuss what is going on with landing page software. Within the last 5 years the landscape seems to have taken quite a downward turn. Some of the main players have become stagnant and others have emerged, but not without complications. For the small business owner looking to easily start leveraging landing pages it is more difficult than it appears. But I also have a solution I think will be the trend going forward for savvy marketers. | |||
| 30 Jan 2020 | What is a CRM and Do You Need One? | 00:35:53 | |
Ep. 12 - A CRM has been a long time tool of the salesperson. However, often times marketers find themselves wondering if they need one. In this episode I will define what a CRM is, help you identify if you need one, and what type of CRM should you be using in your business. | |||
| 06 Feb 2020 | Marketing Software Companies Do Not Equal Marketing | 00:34:04 | |
Ep. 13 - This episode Chris serves as the referee between marketers and marketing companies. He is blowing the whistle and calling a timeout so that both parties can realign and reassess their approach. This episode will cover why a company that sells marketing software of any kind should not be relied on to teach its users marketing. Also, why marketers shouldn't expect them to. | |||
| 13 Feb 2020 | How to Deal with “Automation Guilt” | 00:31:09 | |
Ep. 14 - This episode covers a topic that may be reserved for the more advanced marketers, however, if you continue to execute correctly and grow in your career as a marketing automation specialists you will experience it. It's called "Automation Guilt"... a term Chris created and will talk through what it is, how it occurs, and what to do when you have it. | |||
| 20 Feb 2020 | Why Marketing is So Exhausting and Exhilarating | 00:36:12 | |
Ep. 15 - This episode covers the emotional rollercoaster of marketing. Any real marketer knows the exhaustion and elation they feel after a successful launch, or just successful marketing in general. Why is that? Where does that feeling come from? You'll learn why and much more as Chris details what exactly goes into effective marketing that makes it both exhilarating and exhausting. | |||
| 27 Feb 2020 | Sales vs Marketing Automation. Which Is More Important? | 00:36:26 | |
Ep. 16 - This episode describes the difference between sales and marketing automation. Too often are they lumped together as being the same when in fact they are very different in both nature and execution. You'll learn which one is most important for your business. | |||
| 05 Mar 2020 | How to Break Free from “Platform Imprisonment” | 00:33:26 | |
Ep. 17 - This episode will cover how most entrepreneurs are enslaved by the tools they use and don't even realize it. If a particular tool stopped working or shut down, so would your business. Learn how to break free. | |||
| 12 Mar 2020 | Babysitting Automations | 00:31:55 | |
Ep. 18 - Join Chris as he discusses something that may seem a bit eccentric. That is the process of "babysitting" your automations. What does that mean and why should you do it? Listen and learn why every automated process requires a babysitter. | |||
| 19 Mar 2020 | Stop Executing and Do This Instead | 00:32:37 | |
Ep. 19 - This episodes shines light on one of the biggest mistakes entrepreneurs continually make in this "just ship it" era. That is…not taking the time to properly plan. Resulting in them going for the fast growth, quick cash injection, and big funding raised from quick execution with minimal planning. But there's in inevitable event awaiting those who operate like that and you'll find out in this episode. | |||
| 02 Apr 2020 | The Key to Successful Business Automation | 00:32:40 | |
Ep. 21 - This episode covers the key to successful business automation. Not just marketing automation, but fully automating as many operations in your business as possible. The process is the same and that process is outlined for you. | |||
| 26 Mar 2020 | Our Leadership Response to COVID-19 | 00:35:34 | |
Ep. 20 - Join us and listen to a heartfelt acknowledgement and word of encouragement from Chris as he speaks to the pandemic we are facing worldwide. Everyone is being impacted by the coronavirus and there is a need for strong leadership to help us all navigate these new waters. In this episode Chris offers his thanks, prayers, and outlines some upcoming initiatives we are working on here at Automation Bridge to equip your business to make it through these tough times. | |||
| 09 Apr 2020 | “Addict Marketing”. Just Say ‘No’ | 00:33:33 | |
Ep. 22 - This episode discusses a topic that may be a bit jarring for some…it's called "Addict Marketing". It's what happens when all you do is look for the quick fix and focus solely on tactics to generate money right now. It's a deadly game to play with your business and Chris explains why and how to overcome it. | |||
| 16 Apr 2020 | The Role of Email in Your Marketing | 00:32:13 | |
Ep. 23 - This episode we will cover what the role of email should play in your marketing. Email marketing is a term frequently used as a finish line for marketing online…but it's far from that. Find out why most people's approach to email is wrong and what to do to ensure you don't make the same mistake. | |||
| 23 Apr 2020 | Email Performance Metrics | 00:33:50 | |
Ep. 24 - This episode covers identifying the performance metrics of email marketing. Many people look for what a good open rate is or how much they can expect to generate from email. Although it is all subjective to your business goals, Chris shares the benchmark metrics and performance he has witnessed over the years of marketing at a high level. | |||
| 30 Apr 2020 | The Creator’s Curse | 00:35:11 | |
Ep. 25 - This episode Chris covers what every entrepreneur starting a business in this digital era faces. The means of easily creating more digital assets before fully exposing what has already been created. He calls it the Creator's Curse and outlines how to cure yourself from this detrimental way of operating. | |||
| 07 May 2020 | Making Everything Easier with Naming Conventions | 00:35:43 | |
Ep. 26 - This episode covers the power and importance of naming conventions. This is an area in online marketing that often gets overlooked but is so valuable. Chris provides an easy-to-use framework to help you get started. | |||
| 14 May 2020 | The Skill of Assessing Technology | 00:35:59 | |
Ep. 27 - This episode Chris makes the claim that all marketers are not fit to make software recommendations for your business. Understanding this will save you tons of time, money, and frustration from putting the wrong tools in place for your business. | |||
| 21 May 2020 | What it Takes to Build an Automated Marketing System | 00:30:51 | |
Ep. 28 - This episode reveals the true process in building automated systems for your business. There is a lot of lure around the idea of having one and people are mesmerized by the results it can produce. But you need to understand the journey to get there. | |||
| 28 May 2020 | What is an Automation Service Provider™ | 00:37:15 | |
Ep. 29 - This episode introduces a new term for the digital marketing space to add a bit of separation between those who offer marketing services and those who offer automated marketing services. There is a difference and it is important to distinguish that difference as the small business landscape is creating an incredible opportunity for such professionals. | |||
| 04 Jun 2020 | Single Quality of a Great Automation Service Provider™ | 00:31:58 | |
Ep. 30 - This episode Chris discusses the single quality that separates the good automation service providers from the great. It's a subtle difference in approach, and response, that will help you determine who is the real deal and who isn't. | |||
| 11 Jun 2020 | This Matters More Than Marketing | 00:32:44 | |
Ep. 31 - This episode Chris addresses a topic that is plaguing the nation right now. It has been sparked by a sequence of inhumane acts taking towards black lives that have been taking place for years. It's a sensitive (and uncomfortable) topic, but deserves your attention and understanding. | |||
| 18 Jun 2020 | Reflections on a Year of Full-Time Entrepreneurship | 00:56:23 | |
Ep. 32 - Join us as Chris celebrates his one year Business Birthday for Automation Bridge! In this episode Chris reflects on the 12 lessons learned throughout his professional career that have made him into the subject matter expert and influencer he is today. Not claiming to have figured it all out or have been perfect by any means, but he has mastered the art of bouncing back from unfortunate situations and circumstances. Hopefully, after listening, you will be able to embody the same approach in your life. | |||
| 25 Jun 2020 | When Building Automations Always Ask This Question | 00:33:33 | |
Ep. 33 - This episode Chris talks through his approach to building the Automated Customer Journey. Discover how one question can help you build stronger automations that will create a dynamic, personalized customer experience. | |||
| 02 Jul 2020 | How to Achieve Behavioral Based Marketing | 00:33:56 | |
Ep. 34 - In this episode, Chris talks about Behavioral Based Marketing and how to use it to your advantage. Tune in as he uncovers three guidelines to keep you from sending broad, ineffective messaging. | |||
| 09 Jul 2020 | Multi-Channel Engagement | 00:37:56 | |
Ep. 35 - In this episode, Chris reveals how to increase your engagement by way of leveraging multiple channels in your marketing. You’ll learn the single key to producing consistent results and what technology is required to do so. | |||
| 16 Jul 2020 | Finding Success WITHOUT Automation | 00:34:46 | |
Ep. 36 - At the risk of sounding a bit hypocritical, in this episode, Chris discusses about how to find success without automation. In doing so, he establishes a strong case for automation for all businesses and reveals some of the hurdles of those who find success without it if they choose to continue to operate as such. | |||
| 23 Jul 2020 | Automating Your Productivity | 00:38:39 | |
Ep. 37 - In this episode, Chris discusses how to scale your productivity with technology. With the main focus being increasing your efficiency, you’ll learn about some of the tools Chris uses personally for maximum productivity. | |||
| 30 Jul 2020 | Doing Data Right | 00:39:22 | |
Ep. 38 - You’ll hear from Chris on how to accumulate data, store it and most importantly how to visualize it for the biggest return possible. This will answer all of your questions about how to get started capturing data, what to avoid in the process and what prevents most people from maximizing the (often underestimated) benefits of data collection. | |||
| 06 Aug 2020 | You Are Good Enough | 00:39:17 | |
Ep. 39 - Have you ever battled the "little thoughts" that tend to pop up in your head telling you that you're not enough? If so, you are not alone. In this episode Chris will cover 3 key areas that are necessary for digital marketers to be able to push through the self-doubt and defeat imposter syndrome, time and time again. | |||
| 13 Aug 2020 | Taming Your Focus for Faster Success | 00:47:05 | |
Ep. 40 - The idiom, "Don't put your cart before the horse" is more relevant to building your online business' presence than you may think. Chris explains the 3 Building Blocks of Success (featured in his Masterclass) and by the end of this episode you will understand what you should be focusing on at each level of business to prevent your cart from tripping your horse. | |||
| 20 Aug 2020 | Stop Doing That! | 00:39:08 | |
Ep. 41 - Have you ever been guilty of the “Sin of Systems”? Once committed it leads to an immense amount of confusion in your business. Tune into this weeks episode, where Chris explains what it is and breaks down the real solution to effectively handle your marketing and technology needs without blindly giving your business responsibilities away to total strangers. | |||
| 27 Aug 2020 | Pre-Populate Please | 00:37:21 | |
Ep. 42 - This weeks episode dives into how you can eliminate human error with pre-population and simultaneously reap the profitable benefits of a personalized marketing experience. Chris will share his expertise on what may be the missing step in taking your business from novice to powerfully personalized. | |||
| 03 Sep 2020 | Contextual Call to Actions | 00:38:22 | |
Ep. 43 - Are you using Call to Actions but feeling they aren't getting the results you'd like for yourself and your clients? Context matters in today's world more than ever, but it's particularly paramount when it comes to your conversions. Join Chris in this episode as he goes over the importance of contextual CTAs and how to use them in your marketing and sales for the highest conversion rates. | |||
| 10 Sep 2020 | How to NOT Follow the Leader | 00:37:21 | |
Ep. 44 - It can be so easy to follow the influencers, mimicking the strategies and tools they use, but is that really what's best for you and your business? Join Chris, as he goes over his personal strategy and experiences to explain how to NOT follow the leader. After listening to this episode, you'll walk away with the knowledge to know when to break free from the most popular tools and instead use the most effective tools for your business. | |||
| 17 Sep 2020 | Beware of Bypassing Process | 00:43:47 | |
Ep. 45 - Process is everything, but it requires discipline. Skipping any step in a process you have defined can introduce detrimental variables to your business. In this episode, Chris goes over a simple strategy and solution to ensure success in your processes while simultaneously avoiding error and inefficiency. | |||
| 24 Sep 2020 | 3 Automation Building Commandments (ABCs) | 00:39:55 | |
Ep. 46 - Building automations isn't easy. To be successful as a marketing automation professional you have to acknowledge the reasons building automations are difficult and be able to master them consistently. Join Chris in this episode as he first helps you understand why building automations can be so burdensome followed by how to begin overcoming those difficulties with the 3 Automation Building Commandments (ABCs). Most importantly, you will hear about a unique opportunity to catapult your career to the top in the automated marketing space. | |||
| 01 Oct 2020 | The Sexy and Not-So-Sexy Side of Success with Automation | 00:36:42 | |
Ep. 47 - When it comes to building automated workflows, as a marketing professional all of the arrows, colorful boxes and tags are exciting. However, that's really only the beginning. In this episode, Chris will dive into how there is much more involved with being successful at automation marketing than what meets the eye. | |||
| 08 Oct 2020 | How to Simplify Your Automations | 00:42:42 | |
Ep. 48 - Are you guilty of overcomplicating your automations? It can be an easy thing to do when there are so many open ends and possibilities. Furthermore, your approach to automations is equally imperative as the automations themselves. Tune into this weeks episode where Chris will go over a few guiding principles that will allow you to keep your approach to automations simple, successful and scalable. | |||
| 15 Oct 2020 | How to Automate with Purpose | 00:43:41 | |
Ep. 49 - Do you feel like you're automating is truly working for you? A lot of times marketing professionals learn the art of automation from a tactical perspective only. In today's episode Chris explains how to ensure that what your automating is producing results. That you're automation has purpose to its performance. | |||
| 22 Oct 2020 | The Monolithic Marketer | 00:47:19 | |
Ep. 50 - Do you find yourself following other businesses lead when it comes to advertising, marketing, sales and strategy in general but you're not getting the same results they proclaimed? What's best for one business may not always be what's best for your unique and individual business. Join Chris in this episode, as he discusses giving yourself permission to be different instead of emulating what everyone else is doing. | |||
| 29 Oct 2020 | Automation Gone Wrong: Even the Best Mess Up | 00:43:32 | |
Ep. 51 - Have you ever heard or believed that once you become a master at automation your execution will be flawless? Unfortunately, that's not exactly true. Join Chris in this weeks episode as he takes a humble approach to share some tales of his own automation mistakes in an effort to not only help you from making these same mistakes, but also to let you know... even the best mess up. | |||
| 05 Nov 2020 | The Case for Conditional Content | 00:46:48 | |
Ep. 52 - Have you been struggling while seeking for a way to strengthen your messaging, personalize your customers experience and separate your business from the rest? Exploring conditional content at a deeper level may be the answer you've been searching for. In this episode Chris takes a two-fold approach to explain not only how to utilize conditional content in your business, but also where to use it for the most profitable results possible. | |||
| 12 Nov 2020 | 3 Simple Automations for Service Based Businesses | 00:43:38 | |
Ep. 53 - Do you, as a service based business, feel you're following up with 100% of your leads 100% of the time? If not, you should be. Often times you just need to put in place more consistency to fill this gap. In this episode, Chris will discuss a few simple automations that service based businesses need to start implementing immediately in order to stop missing out on leads and potential business. | |||
| 19 Nov 2020 | Creating a Profitable Web Presence | 00:44:36 | |
Ep. 54 - With social media marketing at an all time high many believe that the necessity for a web presence has become obsolete, but that's simply not true. In fact, strategic building of a website can help your reach profitability exceptionally fast. However, you have to build a website that does more for your business than just look good. Join Chris in this episode as he sets the record straight on the ever growing confusion of how to create a web presence that is a profitable one. | |||