All About Capital Campaigns: Nonprofits, Fundraising, Major Gifts, Toolkit (Capital Campaign Pro)

Campaign expert Andrea Kihlstedt is joined in this episode by special guest Jezra Kaye. Jezra is a speaking coach with almost 20 years of experience coaching individuals and groups, and she talks with Andrea about how fundraising is enhanced when you present yourself in the best possible ways.

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This episode was recorded as part of a live webinar held Monday, June 13, 2022. To participate in future webinars, register at ToolkitTalks.com.

Amy and Andrea talk about the various ways to figure out if your organization is ready for a capital campaign. They’ve found that the process of looking at your fundraising systems and board can be done simply and is often remarkably effective. Assessing various aspects of your organization will give you focus and a way forward whether or not a campaign is imminent.

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This episode was recorded as part of a live webinar held Monday, October 18, 2021. To participate in future webinars, register at ToolkitTalks.com.

In this episode, Amy and Andrea conduct a lively conversation about training board members. Prompted by many questions, they give a rundown of key things to know about training adults, and board members in particular. You’ll learn why it’s important to get board members talking (and not just listening) during a training. You’ll find out at least two topics that are important for any board training. And you’ll even join a discussion of the current debate over donor-centric and community-centric fundraising.

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This episode was recorded as part of a live webinar held Monday, April 12, 2021. To participate in future webinars, register at ToolkitTalks.com.

In this episode of All About Capital Campaigns, Andrea Kihlstedt and Amy Eisenstein dive into the art of transforming your capital campaign meetings from boring and unproductive to engaging and effective. Whether you're tired of meetings where attendance dwindles or you’re just looking to inject more energy into your sessions, this episode is packed with practical tips and strategies.

Andrea and Amy begin by discussing the critical role that meetings play in the success of a capital campaign. Campaigns often span several years and involve numerous committees and workgroups, making well-run meetings essential to maintaining momentum and engagement. They highlight the importance of designing meetings with clear objectives and meaningful participation, ensuring that every attendee feels valued and involved.

The hosts then break down the elements of a "bad meeting"—those sessions where participants check out mentally, engage in other activities like checking emails, or simply don't show up at all. They contrast this with the features of a successful meeting, where participants are eager to attend, actively contribute, and leave feeling accomplished.

Andrea and Amy provide actionable advice on how to design meetings that resonate with your team. They suggest starting every meeting with a clear purpose, engaging participants right from the beginning, and ensuring that everyone has a role to play. They also share their insights on how to handle different personalities in meetings, such as the overly talkative or the silent observer, ensuring a balanced and inclusive discussion.

The episode includes real-life examples and anecdotes that bring their tips to life, illustrating how effective meetings can propel your campaign forward. They also discuss how to use meetings as opportunities for brainstorming, decision-making, and progress reporting, making sure that every session is a step toward your campaign goals.

Whether you're meeting in person or virtually, the principles discussed in this episode apply across the board. Andrea and Amy emphasize that good meeting design is crucial, no matter the format, and they share their experiences in both in-person and virtual settings. From the importance of clear agendas to the necessity of follow-up tasks, this episode covers it all.

By the end of the episode, you’ll have a toolkit of ideas to ensure your meetings are productive, engaging, and pivotal to your campaign’s success. If you’re involved in leading or organizing meetings for a capital campaign, this episode is a must-listen. Don’t let another meeting pass by without putting these expert strategies into practice!

Join Andrea and Amy as they turn the mundane into the motivational and show you how to make every campaign meeting count. Tune in now and start transforming your meetings today!

For more free capital campaign resources, visit https://capitalcampaignpro.com/campaign-resources.

In this episode, campaign experts Amy Eisenstein and Andrea Kihlstedt discuss why it matters that your board chair, executive director, and development director are the real power team for your campaign and they share some thoughts about how to get them working together well.

In this episode of All About Capital Campaigns, hosts Amy Eisenstein and Andrea Kihlstedt tackle the complex relationship between fundraising campaigns and project financing. Do you need to raise all the money before the groundbreaking for your new project? How does the timing of your campaign affect its success? Buckle up as Amy and Andrea unravel these questions and provide actionable strategies for navigating the financial planning of your capital campaign.

Key Highlights:

1. Understanding Project vs. Campaign Funding: Learn why it’s a common misconception that all funds must be raised before breaking ground and explore alternative funding sources including reserves, government support, and financing options.
2. Financial Planning Insights: Discover the importance of engaging financial experts early in the process to create multiple funding scenarios, considering factors like interest rates and cash reserves.
3. Timing and Milestones: Understand the critical timing of fundraising milestones, including the significance of groundbreaking and ribbon-cutting events in your campaign timeline.
4. Engaging Key Stakeholders: Tips on involving community leaders, board members, and potential donors in financial planning to build strong support and ensure campaign success.
5. Case Studies and Real-World Examples: Hear about how organizations like hospitals and YMCAs structure their funding and campaigns to manage large projects successfully.
6. Creating Flexible Plans: The importance of having Plan A, B, and C to adapt to different fundraising outcomes and financial scenarios.

Andrea and Amy also emphasize the crucial role of early donor engagement and financial planning in ensuring the sustainability and success of your capital campaign. Whether you're in the pre-campaign planning phase or gearing up for your public launch, this episode offers valuable insights and practical advice to help you navigate the complexities of project and campaign funding.

Join us for an enlightening discussion that will leave you better equipped to lead your capital campaign to success!

For more free capital campaign resources, visit https://capitalcampaignpro.com/campaign-resources.

How often do you talk to your top prospects when you aren’t asking them for gifts?  In today’s Toolkit Talk, campaign experts Amy Eisenstein and Andrea Kihlstedt discuss why you should have leadership interviews with your most important donors, and how to structure that process.

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This episode was recorded as part of a live webinar held Monday, January 17, 2022. To participate in future webinars, register at ToolkitTalks.com.

Campaign experts Amy Eisenstein and Andrea Kihlstedt question the traditional practice of naming buildings and room after large-gift donors.  While that approach may be right for some organization, it may be worth reconsidering for others.

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This podcast is the fifth of a special Summer Series of conversations on important fundraising topics. Our live webinars will return on September 12, 2022; learn more at ToolkitTalks.com.

In this episode of All About Capital Campaigns, marketing and strategy expert Seth Godin joins Amy Eisenstein and Andrea Kihlstedt from Capital Campaign Pro for a conversation about storytelling, outreach, and engagement.

Seth shares insights on crafting messages that inspire action and build stronger connections. This discussion explores ways organizations can communicate effectively, especially when clarity and trust are more important than ever.

Whether you're refining your donor outreach or looking for fresh ideas to strengthen engagement, this conversation offers practical takeaways to help you connect with your audience in meaningful ways.

Tune in for an insightful discussion filled with actionable advice on strengthening donor relationships and creating messages that resonate.

In this episode, Amy Eisenstein, your host, and special guest Xan Blake, a Capital Campaign Pro supreme advisor with decades of experience in nonprofit consulting, dive deep into the critical topic of cultivation. Many people are confused about what cultivation really means in the context of capital campaigns, and in this enlightening conversation, Amy and Xan demystify the concept.

Cultivation, as Xan explains, is an organized effort to grow a supporter or potential supporter's interest in your organization. It involves ensuring that donors have accurate information, understanding their initial connection to your organization, and asking questions to avoid making assumptions about their interests. The goal is to better inform donors about your organization and strengthen their attachment to it.

They emphasize the importance of two-way communication in cultivation, where organizations not only share their stories and facts but also actively engage donors by getting to know their motivations, interests, and philanthropic goals. It's a dynamic process that involves building relationships and trust.

Xan and Amy also discuss campaign-specific cultivation, offering insights into how to approach donors at different stages of their relationship with your organization. They stress the significance of tailoring your cultivation efforts based on where donors fall on the spectrum of familiarity with your organization.

Furthermore, the podcast explores the idea of organic cultivation opportunities, where meaningful conversations can lead to unexpected and substantial gifts. Amy and Xan share inspiring examples of how simple, genuine interactions can lead to extraordinary results.

Throughout the episode, you'll gain valuable insights into cultivating donors effectively during capital campaigns, whether through one-on-one conversations, events, or spontaneous organic opportunities. Don't miss this episode if you want to enhance your cultivation strategies and build stronger relationships with your supporters.

Tune in and discover the power of cultivation in fundraising success.

In this episode of All About Capital Campaigns, hosts Amy Eisenstein and Andrea Kihlstedt dive deep into the critical roles that board members play in a successful capital campaign.

With decades of experience, Amy and Andrea share practical insights and actionable advice on how to fully engage your board members, ensuring everyone is aligned and contributing effectively to the campaign’s success.

The episode kicks off with a discussion on the importance of evaluating and possibly restructuring your board before launching a campaign. Andrea emphasizes the need to ensure all board members are not just present, but also fully engaged and excited about the campaign. They discuss how to identify and politely transition those who may not be a good fit for the campaign’s demands.

Amy and Andrea then explore several key roles that board members should take on during the campaign. From selecting the right consultant and making a stretch gift, to serving as advocates and solicitors, the hosts provide a comprehensive overview of how each role can contribute to the overall success of the campaign.

They also discuss the significance of board members making meaningful gifts that are significant to them, regardless of the amount.

The hosts highlight the importance of involving board members early in the process, particularly in the selection of a campaign consultant. Andrea points out that this not only aids in selecting the right partner but also serves as a valuable educational experience for the board members.

A key takeaway from this episode is the idea that not every board member needs to be comfortable with asking for donations, but all should support the fundraising efforts in their own way. Amy and Andrea offer tips on how to identify board members who are natural askers and how to train them for success.

Throughout the episode, Amy and Andrea share practical tips on how to keep board members motivated and engaged, such as involving them in prospect brainstorming sessions and leveraging social media to expand their networks.

If you're preparing for a capital campaign or are in the midst of one, this episode is packed with valuable strategies to help you maximize your board’s potential. Don’t miss the chance to download the free Board Member’s Guide to Capital Campaigns available on the Capital Campaign Pro website under the Resources tab. This guide provides even more detailed insights into board members’ roles and responsibilities during a campaign.

Tune in to learn how to turn your board members into your campaign’s biggest champions, and be sure to share this episode with your fellow board members and fundraising team.

For more board engagement tips, be sure to download our free Board Member’s Guide to Capital Campaign Fundraising. It answers the questions board members most frequently ask, or wish they could ask.

Farra Trompeter of Big Duck Communications joins Amy and Andrea to talk about branding your capital campaign and other important aspects of campaign communications. Learn how to express the power of your campaign so it feels new and special without undermining your regular communications. Listen to these three experts as they explore the power of excellent communication.

In this episode of All About Capital Campaigns, hosts Amy Eisenstein and Andrea Kihlstedt break down the essential quiet phase—the period that can make or break your campaign. They clarify that while it's called "quiet," this phase is actually an active and strategic time for securing major gifts before making a public announcement.

Amy and Andrea share three critical tips to ensure a successful quiet phase:

1️⃣ Identify the right donors – Focus on your biggest potential givers and those closest to your organization, such as board members.

2️⃣ Be patient and strategic – Work through solicitations methodically, starting with top donors before moving down the list.

3️⃣ Stay organized – Track conversations, proposals, and donor progress to keep everything moving smoothly.

This episode offers expert insights into donor engagement, solicitation timing, and how to create momentum for a winning capital campaign. Tune in and set your campaign up for success! 🎙️

Will your Executive Director have enough time for the capital campaign? Learn some practical things you can do to help make sure that the head of your organization is able and willing to pull their weight for the campaign.  

Join campaign experts Amy Eisenstein and Andrea Kihlstedt as they share the tips and tricks they’ve learned over many decades of working with nonprofit leaders on this type of fundraising.

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This episode was recorded as part of a live webinar held Monday, January 31, 2022. To participate in future webinars, register at ToolkitTalks.com.

Amy and Andrea share with you some important tips about hiring a consultant. They discuss whether or not you need a campaign consultant and why you shouldn’t issue an RFP to find your consultant.

They also discuss the new innovative models they use to provide organizations with the support they need for their campaigns.

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This episode was recorded as part of a live webinar held Monday, June 14, 2021. To participate in future webinars, register at ToolkitTalks.com.

In this episode of "All About Capital Campaigns," hosts Andrea Kihlstedt and Amy Eisenstein tackle one of the most challenging aspects of capital campaigning: identifying and securing lead donors. If your nonprofit is grappling with a shortage of lead donors or struggling to predict where significant campaign contributions will come from, this episode is a must-listen.

Andrea Kihlstedt sets the stage by explaining the importance of the gift range chart and the depth chart—two critical tools in capital campaign planning. She details how these tools help organizations strategize the number and size of donations needed to meet campaign goals, and more importantly, how they guide the identification of potential lead donors.

Amy Eisenstein simplifies these concepts further, discussing how different types of organizations might adjust their gift charts based on their donor base. She uses relatable examples, like comparing donor bases of an animal shelter versus an independent school, to illustrate how these charts are modified.

The conversation also covers the real-world challenges nonprofits face in filling the top tiers of their gift range charts. Amy and Andrea discuss strategies for engaging potential donors who may not initially seem capable of making top-tier donations but can become key contributors through strategic cultivation and multiple gift requests.

Listeners will gain insight into the practical use of the depth chart, learning how to populate it with names against each gift level and how it serves as a dynamic tool guiding donor engagement throughout the campaign.

This episode is packed with actionable advice, including how to:

• Use gift range and depth charts to strategically plan your capital campaign.

• Identify and engage potential lead donors based on their capacity and relationship with your organization.

• Adjust your fundraising strategies according to the breadth and depth of your donor base.

For more resources, visit our website at capitalcampaignpro.com where you can access tools like our readiness assessment to help determine if your organization is prepared for a capital campaign.

Whether you are a seasoned fundraiser or new to the field, understanding these fundamental aspects of campaign planning will enhance your ability to secure the vital lead gifts that drive campaign success. Tune in to empower your fundraising team with the knowledge and tools necessary to transform your campaign's potential into reality.

To see if your organization is truly ready for a capital campaign, download this free Readiness Assessment https://capitalcampaignpro.com/assess - This guide will help you evaluate six aspects of your organization, including the board and your case for support.

Next week, Amy and Andrea will talk about the power of thinking from abundance rather than scarcity. As you get ready to plan a campaign, that kind of open, exciting thinking about what  our organization might be if you didn’t have to pinch every penny will inspire everyone to think bigger. And when it comes to fundraising, inspiring ideas generate larger gifts. Don’t miss this talk. It’s likely to inspire you to shift your mindset.

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This episode was recorded as part of a live webinar on April 5, 2021. To participate in future calls, register at ToolkitTalks.com. 

In this episode, Andrea Kihlstedt speaks with Paul Jalsevac, Chief Advancement Officer of Christendom College, about the Guided Feasibility Study he and his team have completed recently. Paul shares his insights and thoughts about why a new model worked well for them.

In this episode of All About Capital Campaigns, co-hosts Amy Eisenstein and Andrea Kihlstedt dive deep into the critical role of CEOs and Executive Directors in leading successful capital campaigns. As the central figures, these leaders often feel overwhelmed by the complex, multi-faceted demands of a campaign, managing everything from program planning to board involvement, and campaign operations.

Amy and Andrea break down the key challenges that arise when the heads of organizations try to juggle all these responsibilities, likening the experience to taming a multi-headed beast. They share insights on how to structure a campaign leadership team, ensuring that the board, development staff, and campaign chair collaborate seamlessly. The episode offers practical advice on how to unify these moving parts into a cohesive strategy, smoothing out communication gaps and empowering every stakeholder to play their role effectively.

Listeners will learn how to create and sustain a "core committee" to drive campaign leadership, strategies for keeping all parties in lockstep, and how to prevent the typical pitfalls that occur when campaign leaders feel isolated or overburdened. Amy and Andrea also explore real-life examples from their CEO roundtable sessions, including stories of campaigns undergoing rapid organizational growth and the importance of clear communication during times of disruption.

If you're an executive director or CEO navigating the complexities of a capital campaign, this episode provides expert guidance on how to lead with confidence, streamline operations, and build strong leadership teams. Plus, gain actionable tips on fostering productive relationships with your board and campaign volunteers, and discover the importance of regular leadership team meetings for addressing roadblocks before they derail your campaign.

Tune in to learn how to transform your role as the campaign's chief communicator into one that promotes collaboration, engagement, and ultimately, campaign success!

To see if your organization is truly ready for a capital campaign, download this free Readiness Assessment. This guide will help you evaluate six aspects of your organization, including your leadership and your case for support.

In this episode, Amy Eisenstein and Andrea Kihlstedt discuss the importance of recognizing the unsung heroes of fundraising campaigns. These individuals often work behind the scenes, making crucial contributions that drive campaigns to success. Amy and Andrea share stories of meaningful and creative ways to show gratitude.

They talk about how personalized recognition, such as handwritten notes or thoughtful gifts, can have a lasting impact. Tailoring gratitude to fit each person's personality ensures the appreciation feels genuine. The hosts offer practical examples to inspire listeners to think outside the box.

Finally, Amy and Andrea encourage listeners to share their own ideas for showing gratitude. They emphasize the value of recognizing the key players in campaigns in a way that feels sincere and special to them.

Many large donors make many gifts to your organization. In today’s episode, campaign experts Amy Eisenstein and Andrea Kihlstedt talk about why you shouldn’t assume donors remember what gifts they’ve made and why you should help them keep it straight.

Not sure if you're ready for a campaign? In this episode, campaign experts Amy Eisenstein and Andrea Kihlstedt share 3 things that you should assess when testing your campaign readiness.

Amy Eisenstein and Andrea Kihlstedt are joined by special guest Vu Le, of the blog NonprofitAF.com, in a lively discussion about community-centered fundraising for nonprofits. Vu Le shares his controversial views on how fundraising practices should change to become grounded in social equity.

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This episode was recorded as part of a live webinar held Monday, December 6, 2021. To participate in future webinars, register at ToolkitTalks.com.

In this episode of All About Capital Campaigns, Amy Eisenstein and Andrea Kihlstedt reveal the incredible power of the gift range chart, an indispensable tool for any capital campaign. Often called a gift pyramid or table of gifts, this chart does more than outline donation goals—it serves as a comprehensive roadmap for your campaign’s strategy.

Amy and Andrea explain how this simple yet complex chart can eliminate the chaos of campaign planning by structuring communications, guiding timelines, and aligning staff efforts. They discuss how tailoring the chart to reflect your organization’s donor base not only helps assess feasibility but also inspires larger gifts. From crafting donor recognition plans to focusing on top-tier gifts, the gift range chart brings clarity and focus to your campaign.

Drawing on real-world examples, they highlight how this tool can empower nonprofit leaders to streamline their efforts and engage donors more effectively. Whether you’re launching your first campaign or refining your approach, this episode will leave you with actionable insights to make your campaign more manageable and impactful.

To see if your organization is truly ready for a capital campaign, download this free Readiness Assessment. This guide will help you evaluate six aspects of your organization, including the board and your case for support.

In this episode of "All About Capital Campaigns," Amy Eisenstein and Andrea Kihlstedt delve deep into the world of nonprofit endowment campaigns. We'll explore when and how to raise money for endowments, as well as the critical considerations involved. Join us as we navigate the complexities of endowment campaigns to help you make informed decisions for your organization's financial future.

In today's discussion, we address the common scenario of organizations reaching milestone anniversaries and wanting to celebrate with a massive endowment campaign, such as raising $25 million for their 25th birthday. While this may seem like a great idea from a PR perspective, it raises more questions than answers.

We explore essential questions your board should ask before diving into an endowment campaign, starting with understanding the various types of endowments and their implications. What kind of endowment fund do you want, and do you already have one? What policies will govern your endowment, especially regarding investment decisions and spending restrictions?

The conversation delves into the ethical considerations of sitting on a large endowment while immediate needs persist. Is it appropriate for your organization's culture and context? What's the role of the endowment within your organization, and how big should it be?

Amy and Andrea also discuss the relationship between endowment and capital campaigns. While most capital campaigns include endowment components, they emphasize the importance of a well-rounded campaign that addresses various priorities, such as buildings, programs, services, and technology.

Discover why donors might hesitate to give outright to endowment funds and how planned giving can be a strategic approach to growing your endowment over time. Understand the challenges of convincing investors to divest from their own successful portfolios into an endowment.

Amy and Andrea share insights into why organizations should not rely on endowments to eliminate the need for fundraising. They highlight how fundraising can keep your organization engaged with donors, even when you have a substantial endowment.

Don't miss this enlightening discussion on the complexities of endowment campaigns. Whether you're considering launching one or are already deep into the planning, this episode provides valuable insights to help you make informed decisions about your nonprofit's financial future.

So, tune in, share this podcast with your board members, and start the crucial conversation about endowment campaigns. It's time to think strategically and ensure the long-term sustainability of your nonprofit organization. Thank you for joining us on "All About Capital Campaigns," and we'll catch you next time.

In today’s episode, Amy and Andrea are joined by their amazing colleague, Paula Peter, in a lively discussion about campaign leadership. You’ll find out what makes a good campaign chair and how to go about finding and recruiting those people for your campaign. Paula highlights the different qualities organizations need in their campaign chair, and she offers suggestions for when and how to recruit the right people.

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This podcast is the third of a special Summer Series featuring our immensely-experienced Toolkit Advisors. Our live webinars will return in mid-August; learn more at ToolkitTalks.com.

In this episode, campaign experts Amy Eisenstein and Andrea Kihlstedt share some stories about what happens when the program staff hasn’t been informed about the capital campaign. This episode will get you thinking about how and when to best inform your entire staff about the campaign.

In this episode, campaign experts Amy Eisenstein and Andrea Kihlstedt have some fun role-playing examples of asking donors for complex gifts that combine campaign, annual and planned giving.

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This episode was recorded as part of a live webinar held Monday, June 27, 2022. To participate in future webinars, register at ToolkitTalks.com.

Do you wonder how to approach the wealthiest individuals in your community about your capital campaign? In this episode, Amy and Andrea give you a new perspective - and some useful tools - to address this crucial step in your capital campaign.

Campaign experts Amy Eisenstein and Andrea Kihlstedt help you figure out what you need in order to make enough time for a successful campaign.  They discuss when and how to staff up.

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This podcast is the sixth of a special Summer Series of conversations on important fundraising topics. Our live webinars will return on September 12, 2022; learn more at ToolkitTalks.com.

In this episode of "All About Capital Campaigns," we are joined by a trailblazing leader in the world of fundraising, Birgit Burton. Birgit, the first African-American woman to chair the AFP Global Board, shares her insights and experiences on inclusion, diversity, equity, and access (IDEA) in the fundraising profession. She discusses the importance of fostering a diverse and inclusive fundraising environment and addressing systemic barriers and biases.

Birgit also delves into her founding role at AADO (African American Development Officers Network) and its mission to provide professional development, education, mentorship, and networking opportunities for fundraisers of color. Learn about the remarkable growth of AADO and its impact on the fundraising community.

Discover key trends in fundraising, including the growing influence of donor-advised funds and the role of artificial intelligence. Birgit emphasizes the significance of mentors and advisors in successful fundraising campaigns and offers valuable advice for fundraisers embarking on a capital campaign.

Lastly, Birgit shares her exciting future plans, which include turning her family home into an Airbnb and researching and preserving the remarkable legacy of her grandmother, who had a profound impact on philanthropy and social justice.

Join us for an inspiring and informative conversation that highlights the importance of diversity, mentorship, and innovation in the fundraising sector.

In this episode, Amy and Andrea are joined by Claire Taylor Hansen, Creative Director of Big Duck, one of the premier nonprofit communications firms in the country. They talk about why a capital campaign needs a “brand” and how it should be different from the organization’s brand. Claire shares her ideas about how a brand should capture the spirit or personality of the organization and the campaign. She also shares many ideas about the kinds of campaign materials organizations might use in their campaigns, plus how to develop them.

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This episode was recorded as part of a live webinar held Monday, May 17, 2021. To participate in future webinars, register at ToolkitTalks.com.

In this episode, Amy Eisenstein and Andrea Kihlstedt discuss the critical role of campaign committees in your fundraising efforts. They delve into why the traditional long-term campaign committee structure often fails and propose a more effective approach by creating short-term, specialized committees.

Discover how breaking down the campaign into phases and forming committees for specific tasks can help engage and motivate volunteers. Learn about the benefits of ad hoc, or "pop-up," committees, which allow you to leverage people's skills and talents in a way that suits their interests and expertise.

Amy and Andrea also explain the importance of a core committee to oversee the campaign and a steering committee to provide updates and deal with challenges. These insider groups keep volunteers informed, connected, and committed to the campaign's success.

Whether you're a seasoned campaign professional or new to fundraising, this episode provides valuable insights and practical advice for optimizing your campaign committee structure. Don't miss out on this expert guidance from Capital Campaign Pro!

In this episode, campaign experts Amy Eisenstein and Andrea Kihlstedt explore practical ideas about identifying and recruiting the best volunteer leadership for your campaign.

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This episode was recorded as part of a live webinar held Monday, June 20, 2022. To participate in future webinars, register at ToolkitTalks.com.

In December, as donors make their year-end charitable contributions, what can you do to make your most important donors happy?  Fundraising experts Amy Eisenstein and Andrea Kihlstedt share their favorite year-end stewardship practices and answer a host of capital campaign questions.

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This episode was recorded as part of a live webinar held Monday, December 13, 2021. To participate in future webinars, register at ToolkitTalks.com.

In another episode of "All About Capital Campaigns," host Andrea Kihlstedt is joined by her remarkable friend and colleague, Brian Saber, for an insightful discussion on "Fundraising for Introverts." If you're an introvert who's ever grappled with the idea of asking people for money, this podcast is a game-changer for you!

Brian Saber, the author of "Fundraising for Introverts," shares his profound insights into the fundraising world from an introvert's perspective. With 25 years of experience in fundraising, Brian once considered himself a charlatan due to his discomfort with special events, reluctance to meet new people, and underlying shyness. However, through the development of Asking Matters and the concept of asking styles, he uncovered the unique strengths introverts bring to the fundraising arena.

In this episode, you'll delve into the core of asking styles, including Brian's primary style as a "Kindred Spirit" and his secondary style as a "Mission Controller." Explore why introverts possess a natural advantage in cultivating deep, meaningful relationships with donors, thanks to their exceptional listening skills.

Brian's latest book, "Fundraising for Introverts," is a must-read for introverts looking to excel in fundraising, extroverts eager to gain insight into and support introverted team members, and anyone who once believed that fundraising wasn't their calling. Join Andrea and Brian as they journey through the captivating world of introverts in fundraising, unraveling the secrets to successful, relationship-based philanthropy.

Whether you identify as an introvert, extrovert, or fall somewhere in between, this episode offers invaluable insights into the influential power of introverts within the fundraising landscape. Prepare to embrace your unique strengths and leave a profound mark in the realm of philanthropy.

To explore more about asking styles and uncover your own, visit Asking Matters and complete the 10-minute quiz discussed in this episode. You can also locate Brian Saber's book, "Fundraising for Introverts," at your preferred local bookstore, major online retailers like Amazon and Barnes & Noble, or consider supporting your community bookstore through bookshop.org

In this episode of "All About Capital Campaigns," hosts Amy Eisenstein and Andrea Kihlstedt dive into the transformative power of women in philanthropy with their special guest, Kathleen Loehr. Kathleen, a leading expert on women's giving and author of "Gender Matters: A Guide to Growing Women's Philanthropy," shares her deep insights on the unique ways women approach charitable giving and why they are often the unseen yet significant donors in capital campaigns.

Kathleen discusses the rising wealth among women and how they are becoming key decision-makers in philanthropy, often giving more and in different ways compared to their male counterparts. She highlights the importance of curiosity in fundraising, encouraging organizations to ask insightful questions and truly understand the motivations and values of women donors. Kathleen also challenges the traditional fundraising practices that were established with male donors in mind, emphasizing the need to adapt these strategies to better resonate with women and other unseen donors.

Throughout the episode, Kathleen offers practical advice on how to engage women donors effectively, from data mining and asking the right questions to understanding the complexities of women's relationships with money. She also touches on the growing trend of collective giving among women and how role models like MacKenzie Scott and Melinda Gates are inspiring more women to make significant contributions.

Whether you're a seasoned fundraiser or new to the world of capital campaigns, this episode is packed with valuable insights that will help you better engage with women donors and unlock their full philanthropic potential. Don’t miss out on this enlightening conversation that could transform your approach to fundraising.

Tune in to learn how you can start seeing and valuing the unseen donors in your campaigns!

For more free capital campaign resources, visit https://capitalcampaignpro.com/campaign-resources.

Andrea and Amy discuss the ins and outs of board giving and other juicy board topics. They offer suggestions about how to make board meetings interesting and how to handle multiple asks of a single board member.  

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This episode was recorded as part of a live webinar held Monday, September 13, 2021. To participate in future webinars, register at ToolkitTalks.com.

What should you do when your values and a donor’s values are in conflict? In this episode, campaign experts Amy Eisenstein and Andrea Kihlstedt discuss strategies for handling donors who say things you might find offensive.

In this episode, capital campaign experts Amy Eisenstein and Andrea Kihlstedt will help you think through the process of determining the right goal for your campaign. You’ll learn that it takes more than simply knowing how much your project will cost.  And setting the right campaign goal sets your campaign up for success.

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This episode was recorded as part of a live webinar held Monday, February 7, 2022. To participate in future webinars, register at ToolkitTalks.com.

In this episode of "All About Capital Campaigns," Andrea Kihlstedt, co-founder of Capital Campaign Pro, delves into the intriguing world of donor-advised funds and community foundations, breaking down their complexity and revealing how they can be a game-changer for your fundraising efforts.

With guest expert Laura Young, a former vice president at the Maine Community Foundation and a seasoned capital campaign consultant, this episode offers a rare insight into both the advantages and the subtleties of engaging with community foundations.

Laura shares her journey from consulting to managing philanthropic efforts and explains why donor-advised funds can be a smart choice for donors looking to make a significant impact while gaining tax advantages. The discussion also covers practical tips for development directors on how to navigate and leverage relationships with community foundations to support their organizations' goals.

This episode is packed with actionable advice, including how to:

• Approach community foundations and integrate their focus areas with your organization's mission.

• Use donor-advised funds to streamline giving and engage younger generations in philanthropy.

• Build and maintain strong relationships with donors who contribute through community foundations.

Whether you're a nonprofit leader, a development professional, or simply interested in the mechanics of philanthropic giving, this episode provides valuable insights into making the most of community foundations and donor-advised funds.

Tune in to learn how these vehicles can provide strategic advantages to your fundraising efforts and help you connect more deeply with your donors.

In this episode, Amy Eisenstein, CEO and co-founder of Capital Campaign Pro, and Andrea Kihlstedt discuss the often-overlooked but crucial aspect of campaign success—campaign mindset and donor engagement. They delve into the importance of engaging potential donors long before soliciting gifts, emphasizing the significance of building relationships and seeking advice from philanthropic leaders in your community.

Learn how adopting a generative approach to capital campaigns can lead to not only fundraising success but also a more enjoyable and rewarding journey. Discover the real secret to campaign success in this insightful podcast episode.

In this episode, Amy Eisenstein and Andrea Kihlstedt delve into the crucial aspects of successfully concluding your capital campaign. Celebrating five years of Capital Campaign Pro's business journey, they share insights on how to effectively wrap up your campaign and celebrate its accomplishments.

Learn why the completion of a campaign is just the beginning, and discover strategies for ensuring lasting donor engagement and organizational success. From acknowledging hardworking staff to tying up loose ends with donors, volunteers, and committees, Amy and Andrea provide actionable tips for a seamless campaign wrap-up.

Explore the significance of internal and external campaign reports, and understand their role in informing future fundraising efforts. Discover the importance of celebrations in smoothing out the bumps in your campaign journey and fostering a sense of accomplishment among stakeholders.

Whether you're on the brink of completing your campaign or planning for future fundraising endeavors, this episode offers invaluable insights to guide you through the final stages of your capital campaign journey.

Don't miss out on this episode filled with practical advice and inspiration for celebrating success in your fundraising endeavors!

To ensure your campaign ends in a celebration, download our free Capital Campaign Step-by-Step Guide & Checklist - This intuitive guide breaks down each step of your campaign, and the timeline allows you to visualize your whole campaign, from start to finish!

Even with the best of intentions, some campaign volunteers prove to be disappointing.  In this episode, you'll learn some important lessons about how to handle them so they don’t wreck your campaign.

Campaign experts Amy Eisenstein and Andrea Kihlstedt question the traditional practice of naming buildings and room after large-gift donors. While that approach may be right for some organization, it may be worth reconsidering for others.

In this special edition, fundraising expert Amy Eisenstein is joined by Andy Robinson, a 40-year industry veteran and co-author with Andrea Kihlstedt of a seminal fundraising book. Together, they discuss critical training skills and why you need to improve them.

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This episode was recorded as part of a live webinar held Monday, June 6, 2022. To participate in future webinars, register at ToolkitTalks.com.

No matter when you start a campaign, regardless of the economy, you're going to run into obstacles. There are always unforeseen challenges. Campaign experts Amy Eisenstein and Andrea Kihlstedt discuss how to overcome the most common campaign challenges.

In today's episode, Andrea is joined by Sebastian Ruth, Founder and ED of Community Music Works, an organization that is in the midst of a lively and effective campaign. They chat about the lessons they’ve learned through the first two years of the campaign.  They talk about setting goals, board giving and ways to make campaign committees function well.

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This episode was recorded as part of a live webinar on March 22, 2021. To participate in future calls, register at ToolkitTalks.com.  

In this episode, capital campaign experts Amy Eisenstein and Andrea Kihlstedt provide reassuring tips and strategies for getting your capital campaign goes through unnerving quiet periods.  Learn three approaches to breaking through the lull and getting your campaign back on track to success.

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This episode was recorded as part of a live webinar held Monday, February 21, 2022. To participate in future webinars, register at ToolkitTalks.com.

In this episode, campaign experts Amy Eisenstein and Andrea Kihlstedt have some fun role-playing examples of asking donors for complex gifts that combine campaign, annual and planned giving.

In this episode, hosts Amy Eisenstein and Andrea Kihlstedt delve into the crucial indicators that your organization might not be prepared for a capital campaign. From lacking a clear vision to insufficient fundraising staff and history, they outline five telltale signs that necessitate strategic planning and preparation before embarking on such a significant fundraising endeavor.

With insightful anecdotes and practical advice, Amy and Andrea offer guidance on how to assess your organization's readiness and take actionable steps to ensure a successful campaign in the future.

Tune in to learn how to navigate the complexities of fundraising and set your organization on the path to fundraising success.

To see if your organization is truly ready for a capital campaign, download this free Readiness Assessment - this guide will help you evaluate six aspects of your organization, including the board and your case for support.

Campaign experts Amy Eisenstein and Andrea Kihlstedt urge you to get the right mindset about money before asking donors for gifts. Adopt a positive money mindset and you’ll raise more money.

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This podcast is the second of a special Summer Series of conversations on important fundraising topics. Our live webinars will return on September 5, 2022; learn more at ToolkitTalks.com.

Amy and Andrea are joined by campaign expert, Kent Stroman, in an insightful discussion of how to make decisions and why it matters. Kent shares with us his thoughts on the importance of intentional and thoughtful decision-making. You’ll learn to consider the who, when and how aspects of good decision-making and why that matters to the success of your campaign.

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This podcast is the fifth of a special Summer Series featuring our immensely-experienced Toolkit Advisors. Our live webinars will return in mid-August; learn more at ToolkitTalks.com.

In this episode, Amy Eisenstein and Andrea Kihlstedt provide more insight into engaging the wealthiest people in town for your campaign. Listen to learn how to identify, research, and cultivate them for your capital campaign.

In this episode, campaign experts Amy Eisenstein and Andrea Kihlstedt have some fun role-playing examples of asking donors for complex gifts that combine campaign, annual and planned giving.

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This is an encore presentation originally aired on June 27, 2022.

In this episode of All About Capital Campaigns, hosts Amy Eisenstein and Andrea Kihlstedt delve into the challenges of managing time effectively when preparing for a capital campaign.

They offer four practical strategies to enhance efficiency, discuss the importance of investing in better systems, and explore how to secure board approval for these investments. This episode is essential for nonprofit leaders seeking to balance their existing responsibilities with the demands of a capital campaign.

Tune in as Amy and Andrea share real-world examples, expert insights, and actionable tips to help you streamline your efforts and set your campaign up for success. Whether you’re just beginning to consider a campaign or already deep in planning, this episode will leave you feeling more confident and in control of your time.

Embark on a journey with Amy Eisenstein and Andrea Kihlstedt as they delve into the critical aspect of staffing for a successful capital campaign. In this episode, they unravel the complexities of determining who does what, emphasizing the need for a well-equipped team to navigate the intricacies of fundraising. Whether you're a seasoned nonprofit or a founder-run organization, staffing considerations are paramount.

Discover diverse staffing models through real-world examples, including insights from a New York-based organization with an involved executive director and a special projects lead. Amy and Andrea stress the importance of acknowledging your organization's unique needs and leveraging existing resources. Uncover the art of identifying underutilized talents within your development team and explore the potential to optimize your campaign budget for additional staffing.

Join the conversation as they share a valuable exercise to assess your development office's capacity, helping you pinpoint areas for improvement and potential delegation. Learn how staffing decisions during a campaign offer a Trojan horse opportunity, allowing you to enhance your development shop, implement new systems, and strategically invest in your organization's future.

As a bonus, visit capitalcampaignpro.com for free resources, including a development office assessment to gauge your readiness for a campaign. Whether you're a nonprofit professional or a curious board member, this episode is a must-listen for anyone considering or embarking on a capital campaign journey. Tune in now to elevate your understanding of staffing dynamics and set your campaign on the path to success.

Step into the world of capital campaigns and fundraising strategies with the "All About Capital Campaigns" podcast. In this episode, we bring to light groundbreaking research findings that provide essential insights into the keys to capital campaign success.

Join host Amy Eisenstein as she engages in a discussion with Steven Shattuck, Director of Engagement at Capital Campaign Pro, about these game-changing discoveries. Explore pressing questions like, "Do campaigns work?" and "Can small organizations excel in the realm of capital campaigns?"

They delve into crucial findings, including the remarkable success rates of capital campaigns, their impact on annual funds, and the surprising reality regarding the significance of a high-powered board. Prepare to be inspired and informed as they debunk misconceptions and unveil the data-driven truths about achieving success in capital campaigns.

If you're in the process of planning or considering a capital campaign, this episode is a must-listen. Don't miss this opportunity to gain invaluable insights and tips for achieving fundraising success. Access the complete research report at capitalcampaignpro.com/research and embark on your path to a triumphant capital campaign today!

In this episode, Amy and Andrea discuss approaches to raising money as your organization emerges from COVID. They talk about capacity campaigns and mini-campaigns, and they answer a slew of questions about whether and when you can ask donors for yet another gift. 

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This episode was recorded as part of a live webinar held Monday, April 19, 2021. To participate in future webinars, register at ToolkitTalks.com. 

In this episode, capital campaign experts Amy Eisenstein and Andrea Kihlstedt will share with you the important lessons they’ve learned about fundraising during the brave new world of COVID-19.

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This episode was recorded as part of a live webinar held Monday, March 14, 2022. To participate in future webinars, register at ToolkitTalks.com.

In this episode Amy and Andrea discuss the strategic use of challenge gift as an important tool of your capital campaign.They discuss several ways you might make use of these gifts to motivate donors to give large gifts, energize donors to step up and set deadlines to stimulate giving.

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This episode was recorded as part of a live webinar held Monday, November 1, 2021. To participate in future webinars, register at ToolkitTalks.com.

In this episode, you’ll learn a number of ways you can apply the principles of capital campaign fundraising to build your fundraising program —  with or without a campaign! Join Amy and Andrea for this lively discussion.

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This conversation was recorded on a live webinar on February 1, 2021. To participate in future webinars, register at ToolkitTalks.com.

Amy and Andrea discuss ways to make your annual fall fundraising work with your capital campaign planning.  They explore the ways monthly giving increases the kind of donor loyalty.  And why donor loyalty sets the stage for asking those donors for larger gifts.  In a rollicking discussion, they touch on a wide swath of topics from whether development directors should attend board meetings to what people are doing to enjoy the last weeks of summer. 

Check out the Capital Campaign Readiness Assessment, mentioned during today's discussion. Determine if you’re ready for a capital campaign based on evaluating six aspects of your organization.

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This episode was recorded as part of a live webinar held Monday, August 23, 2021. To participate in future webinars, register at ToolkitTalks.com.

Have you ever wondered why capital campaigns raise so much money? Has it dawned on you that you might be able to adopt some of the principles of capital campaign fundraising to the rest of your fundraising program? In this episode, Andrea and Amy discuss why you should adopt a "campaign campaign mindset" and how you might do that.

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This conversation was recorded live on a webinar on March 8, 2021. To participate in this live call, register at ToolkitTalks.com.

Join Amy, Andrea and special guest Bob Osborne of The Osborne Group as they explore the need for DEI with regard to campaign  and leadership. How do your early choices affect who participates, who leads, and who benefits?

Amy and Andrea are joined by campaign expert, Xan Blake, in a lively conversation about boards and capital campaigns. Xan suggests that for the early planning phases of a campaign, board members should be in learning mode. Once the campaign plan takes shape, your board will move into a more active role that falls into three buckets: organizing, advocating and participating.

In this episode, guest speaker Kent Stroman speaks with Andrea Kihlstedt about how to get your development and finance staff on the same page even if they aren't talking the same language.

If you’re considering a capital campaign, or if you just want to raise more money, it’s time to strengthen your resolve and muster the courage to ask for gifts. Campaign fundraising experts Amy Eisenstein and Andrea Kihlstedt share practical ways to build your fundraising courage. 

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This episode was recorded as part of a live webinar held Monday, December 20, 2021. To participate in future webinars, register at ToolkitTalks.com.

In this episode, Amy Eisenstein and Andrea Kihlstedt discuss what to do when your feasibility study results are disappointing. They emphasize the importance of not letting fear of disappointing results deter you from conducting a feasibility study, as it provides crucial data for making informed decisions.

They share insights on how to handle such situations, including avoiding magical thinking, exploring alternative funding sources, and considering project phasing. They stress the significance of engaging key donors and maintaining a campaign mindset to turn challenges into opportunities for success.

Don't miss this valuable advice on planning a successful capital campaign, even when faced with unexpected results.

To see if your organization is truly ready for a capital campaign, download this free Readiness Assessment. This guide will help you evaluate six aspects of your organization, including the board and your case for support.

In this episode of "All About Capital Campaigns," Amy Eisenstein and Andrea Kihlstedt dive into the essentials of prioritizing major gift fundraising. If you are a development director feeling overwhelmed by urgent tasks, this episode is for you. .

Amy and Andrea discuss how to shift your focus to the important work of cultivating and soliciting major gifts, which are crucial for successful fundraising and capital campaigns.

Key Highlights:

• The importance of major gift fundraising in moving the needle for nonprofit organizations.
• Practical strategies for freeing up time in your schedule to focus on major donors.
• The three key activities for engaging major donors: cultivation, solicitation, and stewardship.
• How to identify and prioritize potential major donors.
• Tips for delegating tasks and eliminating less productive fundraising activities.
• Real-life examples and actionable advice on building strong donor relationships.
• The significance of involving your board and leveraging their support for major gift fundraising.

This episode is packed with valuable insights for nonprofit leaders, executive directors, and development directors who are looking to enhance their fundraising efforts. Amy and Andrea offer clear and practical advice on how to manage your time better and focus on activities that will significantly boost your fundraising outcomes. Whether you're in the middle of a capital campaign or planning for one, these strategies will help you cultivate major donors effectively and ensure your organization's long-term success.

Tune in to learn how to balance your urgent tasks with the crucial work of engaging major donors, and discover the steps you can take to double your fundraising revenue by prioritizing the right activities.

Listen to the full episode for more tips and strategies on major gift fundraising!For more free capital campaign resources, visit https://capitalcampaignpro.com/campaign-resources.

Campaign experts Amy Eisenstein and Andrea Kihlstedt will show you why depending on a pre-written script for asking for a gift isn’t the best strategy. And they’ll give you strategy for script-free asking!

In this episode, Amy and Andrea discuss the importance of involving volunteers in your campaign. You’ll learn why involving volunteers should be a priority and how to do it well. You’ll get practical advice about when to recruit people and why you should develop short-term specific assignments for them. And you’ll get a great suggestion about how to run a donor cultivation even that really works.

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This episode was recorded as part of a live webinar held Monday, August 16, 2021. To participate in future webinars, register at ToolkitTalks.com.

In this episode of All About Capital Campaigns, Amy Eisenstein and Andrea Kihlstedt share expert tips on how nonprofit staff, board members, and key leaders can make the most of donor events. Too often, staff members stick together, leaving guests feeling disconnected. Instead, events should be an opportunity to strengthen relationships and move fundraising forward.

Listen in as Amy and Andrea cover essential strategies, including:

• How to prepare before an event, including setting goals and identifying key donors to engage
• Practical ways to make guests feel welcome and included
• How to introduce donors to one another to foster deeper connections
• Why follow-up is just as important as the event itself—and how to do it right'

If your team has ever struggled with feeling awkward or unsure about engaging donors at events, this episode will give you the tools to turn casual conversations into lasting relationships.

For more free capital campaign resources, visit https://capitalcampaignpro.com/campaign-resources.

In this episode, campaign experts Amy Eisenstein and Andrea Kihlstedt discuss the many aspects of campaign timing, including how to determine the start and length of your campaign. They discuss the wisdom and importance of starting your campaign planning as soon as you know a campaign is heading your way.

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This episode was recorded as part of a live webinar held Monday, March 28, 2022. To participate in future webinars, register at ToolkitTalks.com.

Amy and Andrea discuss the work to be done once your campaign has reached its goal. They talk about celebrating and reporting and making sure that your donors feel great about the campaign. They highlight the importance of effective post-campaign activity and suggest that it’s really the very beginning of your next campaign.  

And in their wide-ranging discussion, you’ll even learn about “Six Word Stories” and how you can use them to come up with a theme for your campaign.

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Today's episode was recorded on a live webinar on March 15, 2021. To participate in these sessions, register today at ToolkitTalks.com.

Amy and Andrea share some of their thoughts about training board members and volunteers for a capital campaign. They paint a broad picture of when and how you should train people.  And they present some of their favorite fundraising exercises for you to try.  

Adults learn best when they draw from their own experiences. The exercises Amy and Andrea use are designed to draw out some of the most important lessons of fundraising. 

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This episode was recorded as part of a live webinar held Monday, August 30, 2021. To participate in future webinars, register at ToolkitTalks.com.

Join us on this insightful episode of "All About Capital Campaigns" as Andrea Kihlstedt engages in a candid conversation with Jacqueline House, Vice President of Communications and Community Involvement at Safe Children Coalition in Sarasota, Florida. Jacqueline, a trailblazing woman of color, shares her journey in fundraising and communications, shedding light on the challenges and triumphs of leading a $7.5 million capital campaign in an organization undergoing significant transformation.

Discover how Jacqueline's strength, courage, and strategic approach have propelled her through the complexities of fundraising in a predominantly white-led organization. Gain valuable insights into the dynamics of being a person of color in leadership and the nuanced strategies employed to navigate unconscious biases.

Explore the intricacies of Safe Children Coalition's capital campaign, unraveling the unique challenges and successes along the way. With a working goal that may surpass $7.5 million, Jacqueline reflects on the organization's progress, touching on the importance of a hands-on approach and the decision to work with a non-traditional capital campaign model.

In this episode, Jacqueline shares her wisdom for those considering roles in capital campaign leadership, emphasizing the need for a broad and deep development background, an entrepreneurial spirit, flexibility, and the ability to pivot when needed. Learn from her experiences as she discusses the power of setting clear goals and the determination required to achieve them, fostering change and making a lasting impact.

Tune in to gain valuable insights into the world of capital campaigns, diversity in fundraising, and the transformative power of strategic leadership. Whether you're a seasoned professional or just starting your journey in fundraising, this episode provides a wealth of knowledge and inspiration to empower your efforts. Don't miss this compelling conversation on "All About Capital Campaigns."

Campaign experts Amy Eisenstein and Andrea Kihlstedt talk about how to handle campaigns that look as though they won’t be able to reach their goal.

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This episode was recorded as part of a live webinar held Monday, May 23, 2022. To participate in future webinars, register at ToolkitTalks.com.

Are you worried that a capital campaign might cannibalize your annual fund? If so, you’re not alone! And in this podcast, campaign experts Amy Eisenstein and Andrea Kihlstedt will tell you what to do to make sure that doesn’t happen.

In today’s episode, Amy and Andrea describe the gamut of capital campaign kick-off events, and discuss the pros and cons of each.

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This episode was recorded as part of a live webinar held Monday, April 25, 2022. To participate in future webinars, register at ToolkitTalks.com.

Amy welcomes guest, Mallory Erickson, to discuss how to use science-backed strategies to help fundraisers raise more money. Listen to learn behavior change strategies to help you overcome your fear of fundraising, in addition to new habits and tools to improve your fundraising.

Amy Eisenstein and special guest, Richard Quinn, Toolkit Advisor, discuss the importance and nuance of fall fundraising. How you approach fall fundraising will depend on the stage and timing of your campaign. Your annual fund will continue throughout your campaign. Campaign gifts will be asked for in conjunction with or separate from your annual fund. Listen to get your questions answered.

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This episode was recorded as part of a live webinar held Monday, October 4, 2021. To participate in future webinars, register at ToolkitTalks.com.

In this episode of All About Capital Campaigns, hosts Amy Eisenstein and Andrea Kihlstedt dive into one of the most crucial aspects of campaign planning: setting a realistic and effective capital campaign goal. Whether you're building a new facility, expanding your programs, or establishing an endowment, determining the right working goal is far from simple.

Amy and Andrea discuss why a working or draft goal is essential and explore the factors that influence how much you can realistically raise for your project. They explain why organizations often misunderstand the role of feasibility studies, the importance of accounting for all project costs (from architectural fees to startup program costs), and why it's crucial to think big early in the planning process.

You'll learn how to test your goal, inspire your board—especially more conservative members—to embrace a higher target, and the risks of setting a goal that's too low. Plus, the hosts share research from their latest Capital Campaign Pro Benchmark Report, which reveals that many organizations raise their goals after a feasibility study, further emphasizing the flexibility needed in goal-setting.

Key takeaways include:

• How to create a comprehensive project budget.

• The role of a feasibility study in refining your goal.

• When and how to adjust your campaign goal throughout the process.

• How your campaign goal can inspire larger gifts from your lead donors.

Whether you're just beginning your campaign or preparing to test your goal, this episode will provide you with actionable strategies to plan and execute a successful campaign that pushes your organization to the next level.

Tune in now to get expert tips on setting a winning capital campaign goal!

To ensure your campaign ends in a celebration, download our free Capital Campaign Step-by-Step Guide & Checklist. This intuitive guide breaks down each step of your campaign, and the timeline allows you to visualize your whole campaign, from start to finish!

In today’s podcast, special guest Joe Tumolo and host Andrea Kihlstedt talk about planned giving — why it matters and how to set up a planned giving program.

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This episode was recorded as part of a live webinar held Monday, April 11, 2022. To participate in future webinars, register at ToolkitTalks.com.

In this episode, Amy Eisenstein and Andrea Kihlstedt delve into the often misunderstood quiet phase of fundraising campaigns. Contrary to its name, the quiet phase doesn't mean complete silence. Instead, it's a strategic period where organizations focus on soliciting major gifts while keeping the campaign goal discreet.

Amy and Andrea demystify the quiet phase, emphasizing the importance of discussing project details while keeping fundraising targets confidential. They highlight the significance of flexibility during this phase, allowing for adjustments to campaign goals based on early donor responses.

Additionally, they stress the use of draft materials over elaborate brochures to accommodate evolving project plans. Through insightful examples and practical advice, Amy and Andrea provide clarity on navigating the quiet phase effectively, ensuring a strong foundation for a successful fundraising campaign.

Tune in to gain valuable insights into managing the quiet phase and setting the stage for fundraising triumphs. If you're embarking on a capital campaign journey, this episode is a must-listen!

To ensure your quiet phase leads to a loud celebration, download our free Capital Campaign Step-by-Step Guide & Checklist. This intuitive guide breaks down each step of your campaign, and the timeline allows you to visualize your whole campaign, from start to finish!

In today’s podcast, Amy and Andrea explain how you can use your capital campaign to strengthen your development office and build for the future.

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This episode was recorded as part of a live webinar held Monday, April 18, 2022. To participate in future webinars, register at ToolkitTalks.com.

Campaign communications include much more than your case for support. Amy Eisenstein and Andrea Kihlstedt discuss audience, message, and medium for each stage of your campaign in this important episode.

Do you get anxious when you have to ask for large gifts? On this Toolkit Talk Amy and Andrea share their tips about how to get over asking-anxiety. They discuss how to talk less and listen more.  And they refocus the task from getting money to finding out what the donor wants to give.  They even do a little off-the-cuff role playing to give you a sense of what works.

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This episode was recorded as part of a live webinar held Monday, October 25, 2021. To participate in future webinars, register at ToolkitTalks.com.

Campaign experts Amy Eisenstein and Andrea Kihlstedt discuss the public phase of capital campaigns and strategies you will use to get to your goal.

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This episode was recorded as part of a live webinar held Monday, May 9, 2022. To participate in future webinars, register at ToolkitTalks.com.

Amy and Andrea are joined by campaign expert, Richard Quinn, to discuss constructive approaches to common campaign dilemmas. For example, how should you respond if you go to solicit a donor for $500,000 and she greets you at the door with a check for $50,000?  Or, what to do if your campaign chair isn’t good at soliciting gifts?

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This podcast is the second of a special Summer Series featuring our immensely-experienced Toolkit Advisors. Our live webinars will return in mid-August; learn more at ToolkitTalks.com.

In this episode, we have an inspiring success story featuring Kari Viola-Brooke, the Executive Director of Child Enrichment in Augusta, Georgia. Join us as Kari shares her journey from facing doubts following a discouraging feasibility study to raising a remarkable $6.3 million for their much-needed new facility.

Discover the strategies and lessons learned, including the power of asking for advice, building strong support teams, and reframing your perspective on fundraising. Whether you're embarking on a capital campaign or seeking insights into effective fundraising, this episode is packed with valuable takeaways.

To see if a DIY capital campaign is right for you, download this free eBook - The Fundraiser's Guide to Do-It-Yourself Capital Campaigns - It includes a checklist for deciding if DIY is right for you.

If you want your campaign to be successful, ask for the largest gifts first. In this episode, you will learn about the strategic order of solicitation and why it matters.

In this episode, capital campaign expert Andrea Kihlstedt is joined by Sarah Plimpton, Chief Happiness Officer of the Capital Campaign Toolkit. They discuss the importance of focusing on truly seeing and noticing people as the best way to make them happy. They discuss practical strategies for incorporating happiness into your development practice.

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This episode was recorded as part of a live webinar held Monday, March 21, 2022. To participate in future webinars, register at ToolkitTalks.com.

As we start the year, Andrea and Amy ask you: What's your BHAG - your Big, Hairy, Audacious Goal? 

You and your organization should have one. In fact, not only should you have a BHAG, but it should drive your organization forward.

Your BHAG should inspire you, your board and your staff to do everything  they can to make an even bigger difference in the world you serve.

You'll also learn from your peers as they ask other questions about fundraising and capital campaigns. 

Recorded on a live webinar on Monday, January 4th, 2021 - to participate in future live webinars, go to ToolkitTalks.com.

Amy and Andrea are joined by campaign expert, Xan Blake, in a lively conversation about boards and capital campaigns. Xan suggests that for the early planning phases of a campaign, board members should be in learning mode. Once the campaign plan takes shape, your board will move into a more active role that falls into three buckets: organizing, advocating and participating.

In this episode, hosts Amy Eisenstein and Andrea Kihlstedt dissect the enigmatic message when donors express reluctance to meet. Through candid anecdotes and strategic insights, they unveil the layers beneath such responses and offer actionable steps for fundraisers.

Discover why a "no" doesn't equate to rejection and learn how to navigate various scenarios with empathy and persistence. From deciphering genuine disinterest to uncovering hidden opportunities, this episode empowers fundraisers to forge meaningful connections and transform setbacks into triumphs.

Tune in for invaluable tips on nurturing donor relationships and turning "nos" into "yeses" in your fundraising journey.

For more free capital campaign resources, visit https://capitalcampaignpro.com/campaign-resources/

It’s no secret that you’ll raise a ton of money during the quiet phase of your campaign. But in this session, Amy Eisenstein and Andrea Kihlstedt demystify the process.

In this episode of All About Capital Campaigns, hosts Amy Eisenstein and Andrea Kihlstedt delve into the essential, yet often overlooked, aspect of fundraising: understanding why donors choose to give.

Andrea starts by challenging the conventional focus on donors' financial capacities and emphasizes the importance of uncovering the underlying motivations behind their generosity. She points out that while organizations invest heavily in researching donors' financial backgrounds, they often neglect to explore the personal reasons that drive major gifts.

They discuss several tactics to better understand donor motivations, such as analyzing previous donations, recognizing patterns in their philanthropy, and identifying personal connections to specific causes. Andrea likens this process to being a "Sherlock Holmes of fundraising," where every detail about a donor's interests and behaviors can provide valuable clues.

Join Amy and Andrea in this engaging episode to gain valuable insights and practical strategies for unlocking the motivations of your major donors and transforming your fundraising efforts.

Visit capitalcampaignpro.com for more free resources and to explore how our expert campaign advisors can assist in strategizing and executing effective capital campaigns.

In this episode, Amy Eisenstein is joined by Rhea Wong, author of “Get that Money, Honey” to discuss how nonprofit fundraisers can get out of a scarcity mindset and improve their fundraising results. Learn concrete strategies for improving your fundraising beliefs and behaviors.

In this episode of "All About Capital Campaigns," Amy Eisenstein and Andrea Kihlstedt delve into the crucial yet often overlooked aspect of campaign goals versus project costs. While not the most glamorous topic, it's undeniably essential for any organization embarking on a fundraising endeavor. What do you do when your project costs exceed your fundraising potential?

Join Amy and Andrea as they explore practical solutions for bridging funding gaps in capital campaigns. From leveraging cash reserves and exploring financing options to tapping into government funding, they provide valuable insights into alternative revenue streams that can supplement philanthropic contributions.

Discover how to navigate the complexities of project financing, including considerations such as debt management, government grant policies, and the strategic allocation of funds. Whether you're a nonprofit, educational institution, or community organization, this episode offers actionable advice for optimizing your campaign's financial structure.

Don't let funding challenges derail your project aspirations. Tune in to learn how to strategize effectively, engage your board, and unlock the diverse funding opportunities available to ensure the success of your capital campaign.

Plus, find out how Capital Campaign Pro can provide personalized support and expertise to guide you through every stage of your campaign journey. Join the conversation and empower your organization to turn ambitious visions into tangible realities.

To see if your organization is truly ready for a capital campaign, download this free Readiness Assessment. This guide will help you evaluate six aspects of your organization, including the board and your case for support.