Dive into the complete episode list for Advertising Stories. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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1–47 of 47
Pub. Date
Title
Duration
24 Oct 2024
"The Mistake - A Vietnam War Photography Program
00:10:40
This podcast is generated by Google's NotebookLM.
"The Mistake" is a new Vietnam-based photography series by photographer and author Peter Levitan that aims to capture the untold stories of the last remaining soldiers from the American / Vietnam War.
This project will illuminate the long-lasting impact of one of the 20th century's most controversial conflicts through intimate portraits and personal interviews.
A most critical mistake of the war was that the Americans thought that they were fighting a war against the advance of Communism (then known as the Domino Theory). While the North Vietnamese, the National Liberation Front, and the Viet Cong thought that they were fighting a civil war with South Vietnam - supported by western imperialists.
25 Oct 2024
New Marketing Agency Client Prospecting Tips
00:12:12
This podcast is generated by Google's NotebookLM.
Here are some powerful angles on how to build out a new client prospecting system.
SEO has gotten rather tricky. So, get out and use account-based marketing tools.
26 Oct 2024
What Kind Of Advertising Agency Are You? Here's How To Help Future Clients Love You.
00:20:11
Thank You, Google's NotebookLM, For This Episode.
Some words from my book, "How To Build A Kick-Ass Advertising Agency," on how to position, describe, and sell your advertising agency services.
29 Oct 2024
Your Personal Brand and Marketing Agency Sales
00:05:13
Thank you Google NotebookLM for the production.
Today our personal brand is out there for all to see. We are on LinkedIn,on our website’s About page, in cute Instagram posts, in our new books and interviewed on industry podcasts.
Whether an agency leader wants to become as famous as David Droga or Gary V or not, they most often have no choice. The market might just brandthem whether they like it or not. The key is to control it.
09 Nov 2024
How To Move To Mexico
00:09:53
This excerpt from Peter Levitan's fast-growing blog post "How To Move To Mexico" provides a persuasive argument for Americans to relocate to San Miguel de Allende, Mexico. Levitan highlights the numerous benefits of living in Mexico, including a lower cost of living, a welcoming culture, and a thriving expat community. He downplays safety concerns by citing statistics and emphasizing that crime primarily affects Mexicans involved in drug trafficking. Levitan further asserts that remote work is readily accessible in San Miguel de Allende and that the town boasts a high quality of life with beautiful architecture and a vibrant arts scene. He concludes by encouraging readers to consider moving to Mexico, offering to share his insights and experiences.
21 May 2020
Intro To Advertising Stories | EP: 001
00:02:01
Peter Levitan’s Advertising Stories delivers unvarnished stories from glib advertising agency creative directors, account managers, CEOs, media geniuses, and even agency big brand clients.
We’ll talk about creating ads, trying to sell them, not selling them, making the logo bigger, my dad likes this idea better, how I lost that account, plus ad agency hijinks across six continents.
Peter’s friends are a globe’s worth of glib, over-educated storytellers that have delivered really important cultural messages like, “Taste The Rainbow”, “What’s In Your Wallet”, “Where’s The Beef” and Uzbekistan Airlines’… “Good Luck”
Join Advertising Stories every week for an off-the-rails conversation with the ad and marketing world’s experts that sell you things you may, or, may not ever need.
Rob Walch | Predicting The Future Of Podcasting. Was He Right? Spoiler Alert... Yes. | EP: 004
00:14:53
Rob Walch of Libsyn and Podcast411 Predicted The Future Of Podcasting In This 2006 Interview.
He was right.
Rob has been a leader in the world of podcasting since 2004. No one knew more about where podcasting was and IS now going than Rob. Rob's podCast411 is where it all started and is worth a visit. If you are a broadcaster, publisher, or listener, Rob's history and insights will help you understand why podcasting is booming.
This entertaining conversation was first recorded in 2006 on my advertising agency's podcast, The 360 View. I had just started a marketing podcast, a bit early, but knew that I needed Rob's perspective on this burgeoning communication platform. He was right then and continues to be an industry visionary.
Make sure you meet Rob on LinkedIn -- plus he is now VP of Podcaster Relations at Libsyn. There will soon be a follow-up episode. Stay tuned.
12 Jun 2020
Michael Donahue | The Birth, Life And Death Of L'eggs A Mega Brand |EP: 006
00:19:37
Michael Donahue Has Many Letters to His Name. DFS, S&S, L'eggs, 4A's, and ANA.
Michael Donahue is going to tell us about how a brand can be born, grow to greatness, and die. Nothing is forever in brand land.
Michael, an original Mad Men man, has been an Executive Vice President and Board member at Saatchi & Saatchi Advertising; EVP at The Association Of American Advertisers and Senior Director Of The Association Of National Advertisers. He is also the tallest man in advertising. And, if that was not all, he did in fact urge the advertising industry in the 1990s to move into the world of digital marketing using his exalted position at the 4A's.
This interview covers the birth, life, and death of one of America's best-known brands - Sara Lee's L'eggs. Michael ran this account. He also managed to corral ZZ Top and the Radio City Rocketts for the brand's advertising - two names not usually associated with any brand at the same time.
We will also discuss what the Association Of National Advertisers is and does for mankind.
A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.
27 May 2020
Adidas & Saatchi | The Worst New Business Presentation Ever | EP: 002
00:11:28
Adidas - The Worst New Business Presentation Ever
This is one of the worst advertising stories I've ever participated in. In the early 1990s, I was the European Bussiness Development Director in Saatchi & Saatchi Advertising Worldwide's London office. One day Maurice Saatchi asked me to run a pitch for the global Adidas account.
We had everything working for us. Maurice and Charles Saatchi, a team of London's best creatives, an Adidas CEO who loved us, the support of Adidas America. Unfortunately, we also had some baby seals that were beaten on ice flows as a creative metaphor that illustrated our global strategy.
A nice to say: Feedspot has already named Advertising Stories as being a top 15 advertising podcast.
14 Jun 2020
Don Tolep | How To Overcome Fear And Loathing In Advertising | EP: 007
00:28:57
Fear Can Be A Great Motivator In The World Of Advertising. Or, It Can Be Debilitating. Pick One.
The feeling of "fear" can be a part of everyday life at many advertising agencies. Fear of losing a valuable client; fear of not winning a new business pitch; fear of slow growth; fear of not being able to sell in that great idea; fear for your job or slow career growth... I'll stop there.
Fearless Don Tolep discusses advertising agency fear. But more importantly, how to overcome fear to win.
Don has won lots of new clients and pitches and Tellys. He is a master at business development. He lives near the beach. OK, but better, he is the Creative Brand Strategist at Florida's OGK Creative. He grows his clients and grows the agency. A good combo.
A nice thing for me... Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.
04 Jun 2020
Nancy Berger | The Disrupted History Of Fashion Sales And Marketing | EP: 003
00:35:42
Nancy Berger Discusses The History Of Fashion Marketing.
Has any category been as disrupted as fashion marketing? Not many.
Nancy knows. She ran sales and marketing at Calvin Klein, Donna Karan, Valentino, and Dolce & Gabbana. Plus she consulted for Conde Nast. Wow.
Today, Nancy runs Grace Group, a leading global fashion marketing consultancy. I talked with Nancy about the past, present, and future of fashion and luxury marketing. We covered magazine advertising, PR, fashion shows, and the move to social media and, importantly, Instagram. Fashion marketing has been... well, very disrupted.
You will hear about everything from the crazy world of million-dollar runway shows and the slow death of fashion retail to today's leading influencers including the agility of Danielle Bernstein and savvy marketing brands like Doen and Chloe.
10 Jun 2020
Kathy Valenti | How A Brilliant Advertising Copywriter Became A Fiction Book Author | EP: 005
00:28:23
How To Go From Advertising Copywriter To Fiction Author
Kathy has written advertising copy for mega-brands like Nike, Dr. Martens, Harrah's, and Subway. Her wordsmithing has won numerous awards. But more importantly, it has led her to a life of writing fiction.
Kathy, well actually Kathleen Valenti, is the author of Protocol, 39 Winks and As Directed all part of the Maggie O'Malley Mystery Series, published by Henery Press.
Our talk covers the skills required to be a powerful copywriter and author. Many of these skills are required to build characters, stories, and hold a reader's attention. Skills that work for both a Nike and a murder mystery series. Kathy's fourth book is in the works.
You can meet Kathy, the copywriter on LinkedIn here. And, Kathleen the fiction writer here.
17 Jun 2020
Kent Lewis | Small Advertising Agency Journal - How To Beat The Big Agencies | EP: 009
00:35:11
Kent Lewis - Portland's Digital Agency Anvil Beats The Big Agencies.
Listen to how an agency owner drives business, delivers strong digital marketing opinions, and discusses how important community work is.
Kent Lewis is the founder and President of Portland's Anvil Media, a small digital advertising agency. "Small" is in many ways a bad definer since Anvil drives large client business better than the mega agencies. Anvil is known for its expertise in delivering analytics, search engine, and social media marketing services.
Anvil and Kent have been recognized across the universe having won recognition including Oregon Business Magazine: 100 Best Places to Work: Portland Business Journal's Fastest-Growing Private 100 Companies and Clutch's Top Pay-per-Click and SEO Agency in America. Kent was also named one of Portland's 40 under 40.
Kent is the founder of pdxMindshare and SEMpdx and its Engage Marketing Conference event. His give-back genes rule. A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.
15 Jun 2020
Rob Walch | Part Two: A Deep Look At The Birth Of Podcasting | EP: 008
00:32:43
Part Two: Rob Walch of Libsyn and Podcast411 - The Lowdown On The Birth & Growth Of Podcasting In This 2006 Interview.
You know this, right? The word Podcast comes from the combination of iPod and broadcast. You know that Apple made podcasting what it is today? You also know that the beauty of podcasting is the instant delivery to your device via an RSS feed.? But, do you really know all of the early history? This episode of Advertising Stories will bring you up to speed.
By mid-2006 Rob Walch had already recorded 149 episodes on his popular podcast411 show. He also knew more about podcasting than anyone in the industry, still is, and he is brutally articulate in this 2006 interview.
One interesting point rob makes is that today's politicians should use podcasting to get their message out. Podcasting is free; it is not controlled by the FCC; it can be any length and is very personal. It is 2020... where are the political podcasts? No, not the ranting shows. The shows from the candidates themselves.
This entertaining and informative conversation was first recorded in 2006 on my advertising agency's podcast series, The 360 View. I had just started a marketing podcast, a bit early, but knew that I needed Rob's perspective on this burgeoning communication platform. He was right then and continues to be an industry visionary.
Rob has been a leader in the world of podcasting since 2004. No one knew more about where podcasting was and IS now going than Rob. Rob's podCast411 is where it all started and is worth a visit. If you are a broadcaster, publisher, or listener, Rob's history and insights will help you understand why podcasting is booming.
Make sure you meet Rob on LinkedIn -- plus he is now VP of Podcaster Relations at Libsyn. There will soon be a follow-up episode. Stay tuned.
A nice thing for me... Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.
22 Jun 2020
Matt Faulk | Want To Win More Webby Awards Than Any Other Agency? | EP: 010
00:43:29
How Do You Win Webby Awards? Super Strategic Basic 'Agency' And CEO Matt Faulk Are Not Remotely Basic.
Here is some insightful inspiration for you and your agency all the way from California. Hear how Basic, a winner, wins notoriety, the trust of leading clients, and the industry... should help you grow your own agency - and career.
Meet Matt Faulk, the CEO of Basic, a multi-office branding & digital design & experience "advertising" agency that works with uber-creative clients like Google, Airbnb, Patagonia, Apple, and Beats by Dre.
Check out our conversation about the agency, its vision, where the world of marketing must go, and how Basic grows its client roster by just being seriously good at what they do.
In addition to having a stellar client and program history, Basic also delivers one of the smartest, coolest, and well-listened to advertising podcasts in the biz - BRANDBEATS.
A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.
25 Jun 2020
Satish Krishnamurthy | Actionable Marketing Insights From India's Leading Brand Strategist | EP: 011
00:41:47
Satish is a Head Of Strategy at Mumbai's Sideways Consulting. He and his teams have grown some of India's and USA's leading brands... and he's helped solve major life and death cultural issues.
Not too shabby.
With his leading New York (including the fan-favorite Naked) and Mumbai agency background, Syracuse University advertising MBA, and brutally strategic approach, Satish can say that he does just a few things. Here are five: master of human insights; channel-agnostic communications strategy; behavior architecture; design thinking; and managing complex digital behavior.
Listen on to hear about Satish's stint as GM at India's gigantic 4G leading telecom Jio; how he managed business development in India and the USA and his personal journey from India to New York and back.
A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.
29 Jun 2020
Bob Hoffman | The Ad Contrarian Talks About How An Ad Agency Should Pitch For New Accounts | EP: 012
00:04:34
Bob Hoffman Delivers The Ad Contrarian View On How To Pitch For New Advertising Agency Accounts.
In this podcast interview, we share the A.I. version of Bob Hoffman's interview with me about the advertising agency pitch process. Bob tells it like it is. The interview is from my extremely best selling book, "The Levitan Pitch. Buy This Book. Win More Pitches."
Bob Hoffman is the Chief Aggravation Officer at The Type A Group, and much more. I'll just save some time and let Bob tell you himself: "Bob is the author of five Amazon #1 selling books about advertising. He is also one of the most sought-after international speakers on advertising and marketing. One of his books, "BadMen: How Advertising Went From A Minor Annoyance To A Major Menace" exposed many of the dangerous data abuse practices that are now making international headlines. It was selected "Best of Marketing 2017."
He is the creator of the popular “The Ad Contrarian” blog, named one of the world's most influential marketing and advertising blogs by Business Insider." A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.
Patrick Peduto | How To Lose An $80 Million Advertising Account Overnight | EP: 013
00:16:41
Would You Like Your Advertising Agency And TV Commercial On The Front Page Of The New York Times? Not This Executive Creative Director. Not This Time.
Let's just start with 1988's The New York Times headline:
Cigarette Maker Cuts Off Agency That Made Smoking-Ban TV Ads
Patrick Peduto was the ECD and I was the Management Supervisor on Saatchi's Northwest Airlines account. We were just doing our jobs, even super well, when unbeknownst to us, RJR Nabisco simply got pissed off at one of our Northwest Airlines commercials.
More show notes about this story including the New York Times story about our no smoking TV commercial are on peterlevitan.com.
A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.
06 Jul 2020
Robert Peterson | What's Up With Japan Advertising, Marketing And Sushi | EP: 014
00:29:52
Robert Peterson / Bob-san Grew Toyota, Saatchi & Saatchi, and Now A Skin Care Brand Plus (!) His Peeps Just Won A Big CES Award. Not your average expat life in Tokyo, Japan.
I think that that about says it all until you listen to this episode. If you did listen, arigatōgozaimashita.
Have you been to my website yet to see all the podcasts and my 750+ blog posts??
A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.
09 Jul 2020
Linda Gonzales | The Art Of Multicultural Marketing And Fortune 500 Mistakes | EP: 015
00:34:18
Linda Gonzales is the CEO of Viva Partnership, America's leading multicultural marketing and advertising agency.
Listen to how Linda defines multicultural marketing and how to get it done. As you will see, some Fortune 500 companies get it so wrong that I cannot even say how bad it is without having my mother scold me.
We also discuss the poor state of inclusivity in today's corporate world. Sad.
A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.
17 Jul 2020
Peter Levitan | How To Name Your Advertising Agency Using Science | EP: 17
00:17:05
A company or brand name, especially for an advertising agency name, can make or break you at your launch or over time. This podcast explains how to name a brand. Company and brand naming is both science and art.
The right brand name adds value and drives sales. Here is a blueprint based on naming conventions to get there.
Consider whether your advertising name is a:
Neologism
Current usage word
Hybrid
Acronym
Founder Name
Your advertising name can make or break your first impression.
A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.
27 Jul 2020
Priscilla McKinney | How To Market Your Podcast | EP: 021
00:42:27
Priscilla McKinney is the CEO of Little Bird Marketing and the host of the popular Ponderings From The Perch podcast. Priscilla is a podcasting veteran who gets it.
Hear how Pricilla built a podcast program based on having clear business objectives and knowing what her audience wants and needs. No guesswork here.
Pricilla's podcast recording and marketing advice includes how to pace yourself, how to leverage social media to amplify the podcast content (going from blog posts to videos to email and LinkedIn posts), and finally... why having a process is critical to success and sanity.
Have a plan. Podcasts don't work if you just toss them out into the audio universe. There are simply too many podcasts and too much competition.
A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.
21 Jul 2020
Cathy Taylor | Back In 2006 An ADWEEK Editor About How Google Had Plans To Dominate The Advertising World | EP: 18
00:15:18
Cathy Taylor Predicted The Future Of Google Advertising In This 2006 Podcast Interview.
She was right.
Cathy talks about the digital ad world as it was in 2006. Do you think that you know where Google came from? Think again.
Cathy has been a writer on the ad world for, get this: ADWEEK, Advertising Age, Media Post, The Conference Board, and The Mobile Marketing Association and now... WARC.
A nice thing… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.
24 Jul 2020
Cathy Taylor | How GM's Chevrolet Tahoe Failed At Consumer Generated Media | EP: 19
00:16:07
Cathy Taylor Discusses How Chevy's Tahoe Totally Screwed Up A Very Early Consumer-Generated Program.
Hear how Cathy, of Adweek, discusses this mighty digital fail. Yes, we are going all the way back to a podcast interview I did in 2006 when Chevy made its mess.
Cathy has been a writer on the ad world for, get this: ADWEEK, Advertising Age, Media Post, The Conference Board, and The Mobile Marketing Association and now... WARC.
Google’s Mobile-Friendly Test. If you are like me, over 20% of your website visitors are looking at you on a mobile device then you better make sure that they are digging how fast your website loads.
BROWSEO. helps you view any web page like search engines see it.
A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast
30 Jul 2020
Michaela Alexis | Learn From A LinkedIn Trainer And Her Over 170,000 Connections | EP: 22
00:32:41
Michaela Alexis Millennial LinkedIn Trainer and Coach + Espresso Fuelled LinkedIn Learning Instructor + Helping Businesses and Audiences Shine on LinkedIn + Solopreneur = A Super Star LinkedIn coach and guide, even Guru.
A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast
03 Aug 2020
Advertising and Marketing School | Find That Groovy Life After Advertising | EP: 23
00:02:40
Is There Life After Advertising? Yes. Many.
Here are some thought starters to get those next stage juices flowing.
Head over here to read how Tim Ferris and Noah Kagan think that you can start a million-dollar business. LOL, yes this weekend.
Want to run a "passive income" business? Well, Pat Flynn is the master who can get you started and rocking. Go to his Smart Passive Income blog for years of how to.
Don't want to start a new business? Maybe you'd rather get out on the road? Head out to Overland to hear about building a long-distance van life. Here is the Overland site.
A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.
05 Aug 2020
Jon MacDonald | How To Sell More Stuff On The Internet. How To Use Your Noodle To Get The Job Done. | EP: 24
00:24:50
Jon MacDonald Of the CRO Consultancy The Good On How To Sell More Stuff By Using Science, Data, And Some Common Sense.
The Good are masters at conversion rate optimization. Need a definition of conversion rate optimization? Here you go: conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers.
Jon talks about the problems facing Internet retailers and his company's solutions. He also gets into what's up with Shopify, the major Internet retail platform.
You will leave almost as smart as Jeff Bezos. But, no space travel, yet.
A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.
09 Aug 2020
Should You Podcast? Critical Podcasting Information From Podnews | EP: 25
00:02:55
Podcasting News - Some Go or No Go Podcast Information.
Hi, I am Sara, Peter's AI assistant. I want to share some podcasting information from Podnews, the leading podcast news resource, and its author James Cridland.
Critical questions you should be asking... Should you (podcast? Why should you podcast? What are the opportunities and issues? How many podcasts are there? How many episodes? Best length? What is 'pod fade'?
That's it. Oh, to help you, I will put a link to a great podcast interview Peter did with a podcast leader who said that podcasting is a smart marketing move. A great move if you know how to market your podcast. marketing is a good thing.
A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.
09 Aug 2020
Expert Advice On How To Grow Your Marketing & Advertising Agency | EP: 26
00:29:37
So, You Want To Grow Your Advertising Agency - Much Faster.
This just might be one of the smarter interviews about how to grow your business I've listened to (and I am less than 1/2 of the conversation).
I interview Joe Koufman of Setup an Atlanta based marketing consultancy that is all about marketing client to communications marketing agency matchmaking. The kind of dating that that leads to love that every agency should want.
Lots of detail in this show that will help you to get out there and win more accounts.
Setup Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories.
A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.
12 Aug 2020
Kamala Harris Could Not Get A Job In Advertising | EP: 27
00:19:11
Who better to discuss the appalling lack of diversity within advertising and marketing universe than Wil Shelton, the CEO/Founder of L.A.'s advertising agency Wil Power Integrated Marketing. Wil Power is a unique independent African-American market expert agency. The power of Wil Power comes from its work at "Harnessing the power of word of mouth in the African American market through Urban Beauty Salon and Barbershop marketing."
In this interview, I asked Wil for his thoughts on what I consider the totally lame state of African-American representation within leadership at the major advertising agency networks (2 percent) and the CMO ranks at the Association of National Advertisers (3 percent.)
That's why I ask the question, could Kamala Harris get a job in advertising?
Some good news. The advertising Agencies Wieden+Kennedy and Basic are working to be proactive. Not just wordy.
Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories.
A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.
19 Aug 2020
Wil Power | The Most Powerful Man In African American Marketing | EP: 28
00:19:32
Totally Unignorable African-American Ad Agency. L.A. Style.
Wil Shelton runs L.A.'s Wil Power Integrated Marketing, a major force in African-American advertising and marketing. Here is just one not-ordinary thing that they do:
"Wil Power Integrated Marketing is positioned in more than 40 urban markets nationwide with well-established business relationships with over 100,000 African American salons and barbershop nationwide and the ability to reach over 100 million consumers annually."
How many advertising agencies have a unique idea as powerful as that?
Plus, Wil should run for the next California Senator. I'd sure as hell vote for him.
Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories.
A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.
25 Aug 2020
A Client Search Consultant Master On How To Win Advertising Agency New Business | EP: 29
00:42:52
Brilliant, Actionable Thinking From A leading Advertising Agency Search Consultant
I had the great pleasure of working with Michael Keeshan who was President, COO of Saatchi & Saatchi Advertising New York, global Cheif Strategic Officer of Saatchi and managing director of the agency search firm MagikBox. MagikBox managed Fortune 50 agency searches. um, like AT&T and Novartis.
Michael was always the smartest and funniest guy in the room.
I did this interview in 2006. It covers how advertising, digital, PR agencies, you name it, should manage their business development process and pitches and presentations.
Why 2006? I got into podcasting rather early. here are a couple more rather instructive interviews from 2006.
Podcast genius Rob Walch - Now senior exec at Libsyn, a leading podcast company. There are two interviews in this series.
M&A Expert Dominic Rinaldi Of Sun Acquisitions On How To Buy And Sell That Special Business
I've bought and sold and created a few businesses. I know that there is a real art to M&A and Dominic Rinaldi of Sun Acquisitions is both an artist and an advisor. These deals do not result in success without a smart consultant and that is just what Dominic brings to the table.
Take a listen and get ready to learn how to do the mergers and acquisitions hustle. or is it rumble.
YO - Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories.
A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.
Keep going.........
Ok,
Pat's clients... ABC Entertainment, Access Fund, A-Cute Derm, Act!vate, Adatom.com, agencyfinder.com, Alaska Distillery, ASM Fund, AT&T, Alka-Seltzer, Almond Joy, AVIS, Bayer Aspirin, Bally Total Fitness, BellSouth, Beneficial, Birds Eye, Burger King, Camel Filters, Canon, Century21, Chelsea Market, Ciroc, Citibank, Clairol Ultress, Club Med, Coca-Cola, Con Edison, Cox Interactive Media, Creative Artisan Brands, Crunch, Cuervo 1800, Delta, Diet Coke, Don Q Rum, Donnelley Directory, E-Z Wider, EasyLink--AT&T, EliasArts, Exxon, Florida Citrus, Frontier Brands, GE Rechargable Batteries, GM Credit Card, Gold Medal Flour, Grand Marnier, IBM--Latin America, Hamm's Beer, Hanes Hoisery, Hardee's, Healthy Home Environmental, Hellmann's, Holiday Inn, homedelivery.com, Honey Graham Bears, ICI Americas, Interview Magazine, Investment Expo, JAL, JetUSA, Joker, Kellogg's, Kodak films, Kodak Photo CD, Kodak 35mm Cameras, Krystal, Lamaze Publishing, LaMotta's Tomatta Sauce, Lexus, L'Eggs Sheer Energy, Lipton, L'OREAL, Lucent, IRS, Life Savers, Lufthansa, Luxe Hotels, Manhattan Mortgage, Marriott, McDonald's, MGD, Miller Beer, Mistic, Molson, Nabisco Cookies, National Car Rental, National Council for Adoption, Navan, New Jersey Online, New York Life, NewsWorks, Nomad Networks, Northcoast Consulting Group, NYC Office for Economic Development, Nikon Cameras, Northwest Airlines, Nucoa Margarine, Olympia Beer, PT-1, Palm Springs International Raceplex, PaineWebber, Parker Brothers, PheasantRun, Pizza Hut, Pleasant Company, Ponds, Portfolio School, Prodigy, Nuprin, Ragu, React.com, Ruffino, Rums of Puerto Rico, Rival Dog Food, SFATA, Sandella's Cafe, Schick Electric, Skippy, Smirnoff, STP Motor Oil, Stella Show Mangement, Stockgroup.com, T42, TailWinds Distillery, Tampax, TIME, Talbot Hotel, Tommy Hilfiger, Toyota, US Army, US Postal Service, Unisys, United Craft Distillers, UrbanGlass, Virgin Atlantic, Wall Street Journal, Winston, Wrangler, Wendy's, Wheaties, Woolmark Co, Yoplait.
17 Sep 2020
The In House Advertising Agency - A Good Idea? | EP: 32
00:36:45
What Is Up With The In House Agency?
Advertising Stories talked with uber-experienced Steve Morvay (Ogilvy, Saatchi, HBO and on) about the why and why should a marketer go in-house with their marketing and advertising and content development and even media buying. Seems like a good idea. Is it?
YO - Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories. Remember...
A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.
24 Sep 2020
How To Sell Your Digital Or Advertising Agency | EP: 33
00:35:59
Sooner Or Later You Will Sell Or Buy A Digital Or Advertising Agency
Advertising Stories delivers the how-to sell and buy.
Media Advisory Partners' Mark Holdreith, a specialist in M&A services for small and mid-sized marketing services and media companies, covers all the buy/sell bases.
It takes planning (months if not years), understanding your motivations, building company value, and seeking smart outside guidance from guys like Mark. Hire him, and you'll make a better deal.
Go here and sign up to get my free book, "How To Sell An Advertising Agency."
YO - Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories. Remember...
A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.
06 Oct 2020
How To Build A More Profitable Advertising & Digital Agency. | EP: 34
00:42:34
Michael Farmer... The Man Who Drives Advertising Agency Profitability
Want to make more bucks and smile lots running a really smart advertising or digital agency? You know what I am talkin about. WPP's founder Sir Martin Sorrell knows.
Michael is the man that wrote the book: "Madison Avenue Manslaughter: An inside view of fee-cutting clients, profit-hungry owners and declining ad agencies." Plus... "Farmer & Company is the acknowledged expert on Scope of Work (SOW) management problems and other strategic issues that affect agency creative and financial performance."
Go here and sign upto get my free book, "How To Sell An Advertising Agency."
YO - Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories. Remember...
A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.
10 Oct 2020
Hi. This Is Your Bank. Give Me Your Account Number and Password | EP: 35
00:37:01
Malvertising Is Hijacking Your User Experience And The Advertising World.
"Hello. This is Wells Fargo Bank please open this important message by sending us your account number and password. Oh, and while you are at it, how about sending us your social security number?"
OK, a no go? Really? How about you send President Mugabe $25,000 for his startup in Papua New Guinea? Or, we can all just go to Amazon and buy a new Apple watch? I'll need all of your screen names, passwords, credit card, and a recent photo of your youngest child.
Does all of this sound insane? Well, people deliver personal information to strangers every day because they fall for malvertising. Hey, advertisers and publishers, and even you, it is time you hear from a malvertising expert. Here is Peter's interview with Matt Gillis, the CEO of clean.io -- the experts in eliminating the world of malvertising.
YO - Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories. Remember...
A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.
22 Oct 2020
GO: Listen To The Smartest Person In Advertising. | EP: 36
00:43:16
OK, The Smartest? Well, This Is, In Fact, Arguably The Truth. And, Michael Moszynski Does Have An English Accent To Boot.
Michael and his Creative Director business partner Alan Jarvie built what is arguably the world's greatest global ad agency out of, get this, just one office in London. Oh, and they named it London Advertising.
People, this is a learning experience. Put the headphones on and go for a walk and a listen.
YO - Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories. Remember...
A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.
29 Oct 2020
How To Win A Virtual Agency Pitch With Lisa Colantuono of AAR Partners. | EP: 37
01:05:23
The #1 Advertising Agency Search Consultant On How To Win A Virtual Advertising Agency New Business Pitch.
AAR Partners' Lisa Colantuono covers the good, bad, and ugly of virtual selling. This might just be the most compelling interview I have done on Advertising Stories. 37 since June.
Lisa covers how to manage the virtual "Brady Bunch room"; how to be human; the art of managing body language; what to do in advance of the session; creating creative brand differentiation; backgrounds; and even, oh no, how to use online presentation tools like Powerpoint.
YO - Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories.
Remember... so you will hear my whole series on virtual pitching.
A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.
09 Nov 2020
Virtual Pitching Series #2 - How To Win A Dating App Advertising Client | EP: 38
00:25:45
An Advertising Agency CEO On How To Win A Virtual Pitch
Linda Lane Gonzalez, CEO of Miami's Viva Multicultural agency on how to win a virtual pitch. Combine Zoom + love + hooking up + a very smart advertising agency + video + influencers + interviews + keeping the ball rolling down the virtual field to go get a new client connection.
This is a how-to get past not being in the same room BUT still exciting the client and winning.
# 2 in this virtual pitch series. Go listen to #1 with the leading advertising agency pitch consultant.
YO - Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories.
Remember... so you will hear my whole series on virtual pitching.
A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.
01 Dec 2020
Virtual Pitching #4 - Neuroscientist Patrick Renvoisé On Your Sales Brain On Zoom | EP: 40
00:40:29
Patrick Renvoisé of Sales Brain On How To Manage A Brain On Zoom
Just listen to this neuroscientist on how to sell using a virtual system like Zoom.
What is Patrick's Sales Brain? ....
"SalesBrain is the first neuromarketing agency with a scientific persuasion model that helps companies achieve scientific growth, rapid growth and proven growth. SalesBrain increases marketing and sales performance by targeting the decision making part of your customer’s brain with a unique, award-winning, science-based NeuroMap®." Patrick Renvoisé on LinkedIn
YO - Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories.
Remember... so you will hear my whole series on virtual pitching.
A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.
24 Feb 2021
How To Get More Advertising Agency New Business Leads. | EP: 41
00:33:54
Steve Ratti And The Ratti Report - Advertising Agency New Business Leads Served Up Daily
As Steve Ratti, the Managing Editor of The Ratti Report says: "Ratti Report is the leading digital newspaper for ad agencies aggressively seeking pitchable new business intel. Celebrating 10 years in publication, we continue to track down great clients for our great agency membership."
The bottom line for The Ratti Report is that it delivers 1,000 or so new business leads per year - a few new ones each day. These are actionable leads for the advertising agency universe. Steve Ratti on LinkedIn.
YO - Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories.
Remember... so you will hear my whole series on virtual pitching.
A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.
20 Sep 2021
How To Be A Brilliant Podcast Guest | EP: 42
00:32:37
Thomas Schwab and Interview Valet - The Best System To Help You To Become A Podcast Guest
A podcast guest that is on the ideal show, with the right message, the right interview technique, and effective podcast marketing wins more awareness, friends, and wonderful personal and business branding. Being a podcast guest also helps you sell more of what you are selling - ideas, products, and services. You like that. Right?
So, take a listen and find out how to get rich and famous. Faster.
OH, Interview Valet does it all for you. I know. They did it for me.
OH, OH, do you like FREE? Go directly to Interview Valet and you can get a free copy of the informative 149-page book Podcast Guest Profits. Grow Your Business With A Targeted Interview Strategy.
Advertising Stories. "The most important advertising industry podcast." Ad World Magazine
Even More?!
Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories.
Remember... so you will hear my whole series of truly exceptional interviews with marketing leaders. Like Thomas.
A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.
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