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Adventures in kakeland - A podcast about running a cake business (Kake and Cupkakery )

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Pub. DateTitleDuration
20 Sep 2022Episode 1:The lipstick effect00:19:17

Welcome to the first episode of the adventures in kakeland podcast.

In this months episode I introduce myself and my cake business and what i hope you (the listener) will get from this podcast.
The Uk is predicted to be heading into a recession in QTR 4 2022 so how are we going to navigate our business through this ? I briefly discuss the lipstick effect in this episode. as well as discussing how l have used this strategy after the last recession in 2008 to introduce affordable treats into my business for my customers. 

If you would like to connect with me you will find me on  on instagram @adventures_in_kakeland/instagram.com

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland

Published books for hobbyist and cake business owners.

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: ...

18 Oct 2022Episode 2: Lauren Grace cake coach00:40:36

My first ever guest on the adventures in kakeland podcast is Lauren Smy. I know Lauren through a couple of facebook groups that we were in and she has now created her own free facebook and memberships groups.
.
Lauren runs two businesses, The honey bee cake company (wedding cakes) and Lauren grace consulting.
Her aim is to help cake business owners make the transition into the lucrative wedding cake market as well as help to "boost their business potential" with running a cake business.

In conversation we discussed all things wedding, the pandemic, pricing confidence and self care amongst other topics.

You can find Lauren across various social media channels
Instagram: @laurengracecakecoach
Facebook: Lauren grace cake coach
Facebook: Honey bee cake hive group
Website: Laurengraceconsulting.co.uk

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland

Published books for hobbyist and cake business owners.

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: ...

23 Nov 2022Episode 3: Natasha Orumbie N.O cakes R better00:35:43

In this episode l had the pleasure of talking to Natasha Orumbie from N.O cakes R better.
 I came across Natasha via Instagram and instantly loved her energy. She is a cake coach, mentor, with her group called the the baker squad, cake business owner and innovator with a new app she has created called the bake-ulator, Its an app that has been created  to help bakers with the issue of pricing cakes to make a profit.
We discuss her journey to where she is today and why she wanted to create an app.

You can connect and find Natasha across various social media channels

Instagram: The baker squad https://www.instagram.com/the_bakersquad/
Instagram:  N.O cakes R better https://www.instagram.com/nocakesrbetteruk/
Website: N.O cakes R better https://nocakesrbetter.com/
App: https://thebake-ulator.co.uk
You tube: https://www.youtube.com/@NocakesrbetterOnline

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland

Published books for hobbyist and cake business owners.

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: ...

28 Nov 2022Episode 4: A day in the life: of a side hustle baker00:23:48

In this episode l go through my weekly routine for working on orders within the business and how l fit this in alongside a full time job.

I talk about fitting in me time for my health and wellbeing, my shopping routine for ingredients, having boundaries and why that's important to me. Limiting my weekly orders, and also how i wanted to save my customers and me time with the ordering process so introduced a couple methods to keep the process quick and smooth. I also speak about the mistakes I've made and changes I've made so they do not happen 

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland

Published books for hobbyist and cake business owners.

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: ...

05 Dec 2022Episode 5 Doyin.U: Dee-vine cakes & pastries00:40:06

In this weeks episode l am speaking with Doyin who is the owner of Dee-vine cakes and pastries and also is in partnership launching a new business called Be love. We discuss imposter syndrome and over coming it, lack of representation within the cake community, the effect the pandemic had on her business which was in fact a positive experience. She has a real passion for her business and constantly looking to challenge herself.
You can find Doyin on:
 Instagram
Instagram: Dee-vine cakes & pastries
Instagram: Belove
Website: Belove  https://be-love.co.uk/

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland

Published books for hobbyist and cake business owners.

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: ...

21 Dec 2022Episode 6: Lucy Scott, Lil's Parlour CIC00:35:55

In this episode l am speaking with Lucy Scott the owner of Lil's Parlour CIC.
Lucy recently transitioned to become a community interest company (CIC)  with her unique pay as you can bakery business model which is located within a Birmingham suburb.
We also discussed what inspires her to create her innovative and unique style treats, the pandemic and she also spoke candidly about being vulnerable online.

You can find lucy on:
Instagram: Lil's Parlour CIC
Website: www.lilsparlour.co,uk

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland

Published books for hobbyist and cake business owners.

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: ...

10 Jan 2023Episode 7: CEO week and 2023 cake trends00:27:49
Happy new year and thank you for listening to season 2 of the podcast. 
Today is a solo episode where l will be discussing my CEO week planning aka working on the business instead of in it.
I discuss my planning process for scheduling in my downtime, theme days as well as working on my financial  forecast and auditing my social media channels so they are  inline with where my ideal customer is.
The second part of this episode l discuss cake trends that l think will be making an impact in 2023, as well as trends l think are declining. Purely my opinion and a bit of fun,

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland

Published books for hobbyist and cake business owners.

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: ...

15 Feb 2023Episode 8: Lou Finn, Bake to the future01:03:21

In this episode l am in conversation with Lou Finn who runs a cake business called Bake to the future.
The tagline in her business  is "elegant to extreme and everything in between" and if you take a look at her website and Instagram imagery you will totally get it and how she has perfectly been able to offer cakes with themes she enjoys such as alternative, nerdy, superhero and comic book style cakes to customers who are looking for this exact style.
We also spoke about her dream styled shoot and how during the pandemic she organised and bought together 52  businesses to gift a wedding to an NHS key worker which was a truly beautiful thing to do.

You can connect with you Lou and her business via:
Instagram: https://www.instagram.com/baketothefuturebylou/
Website: www.baketothefuture.net

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland

Published books for hobbyist and cake business owners.

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: ...

07 Mar 2023Episode 9: So you want to supply a coffee shop ?00:28:42

I begin this episode by recapping February within the business and why l made the decision to not do a Mothers day promotion as well as discussing a couple books I've launched to generate some passive income within the business.

The main topic of this months episode is sharing my experience and advice of supplying coffee shops (wholesale B2B customers)
I discuss:

  • Thinking about your product offering
  • Understanding your pricing
  • Being prepared to add this different element to your business model
  • Ordering and packaging 
  • Allergens 
  • Setting boundaries

as well as other relevant points related to being a wholesale supplier.

Published books for cake business owners mentioned in the podcast.

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland

Published books for hobbyist and cake business owners.

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: ...

18 Apr 2023Episode 10: Dee Omole, Dees Basement00:42:15

This months episode  l begin on reflecting on March and early April regarding the business sales and  easter sales and what l do to keep myself focused when the business is quiet,

In the second half of the podcast l speak with Dee Omole from Dees Basement who came to my attention on Instagram with her distinctively beautiful madeleines. She spoke about how throughout the pandemic and numerous lock downs doing postal orders helped her business thrive.
We also discussed how the BLM movement helped raise her profile as a black creator working on various brands collaborations.

You can find Dee across various social media channels
Instagram
You tube:

Also shout out to the sugarcraft junkies podcast for the mention and connecting,

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland

Published books for hobbyist and cake business owners.

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: ...

16 May 2023Episode 11: What's your why00:29:59

In the penultimate episode of season 2 of the podcast 
I start off the podcast reflecting on the past month as well as my new segment talking about what's trending  in the cake world and l briefly share my opinion on #cakegate that has been trending on TikTok 
The main topic for this episode is What's your why ? it is me being open, honest and transparent in discussing  how my ambitions and mindset around my business  has changed.

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland

Published books for hobbyist and cake business owners.

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: ...

27 Jun 2023Episode 12: Ann Powell, Imposter syndrome00:42:43
In todays episode l am in conversation with Ann Powell my first non cake guest and a long time friend and today we are talking about imposter syndrome.
I have had a couple of conversations with Ann around this topic and her opposing views on this common phenomenon is very enlightening so a  perfect guest to have a conversation with,
I am  intrigued whether you think the same.
you can connect with Ann via 
LinkedIn: http://linkedin.com/in/ann-louise-powell-54561a5
or via twitter @puplebearcoach
This is also the last episode of season 2. The podcast will be back in September (season 3)



If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland

Published books for hobbyist and cake business owners.

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: ...

21 Sep 2023Episode 13: Planning for QTR 400:36:16

I am back with season 3 of the podcast. In todays episode l reflect over the summer and what l have been up to in the business.
I look at what has been trending and give my opinion on a couple of viral social media events that happened regarding perceptions of cost within the wedding industry' and a freebie request made to a bakery in exchange for "exposure"
Then l move onto the main topic of this episode which  is planning for the busiest time of the year QTR 4 and primarily focusing on  Christmas.
 I share my strategy of running a successful Christmas campaign, breaking down task over a period of months to get in those festive sales. 

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland

Published books for hobbyist and cake business owners.

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: ...

24 Oct 2023Episode 14: To niche or not to niche00:26:23

In todays episode i talk about how i went from thinking Niching in business was a bad idea to now thinking its the best thing i could do for my business and also the realisation that niching down is working in attracting my ideal customer.
I also look back at October in the business, what is trending in the cake world as well as a few tips if you are visiting cake international.

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland

Published books for hobbyist and cake business owners.

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: ...

28 Nov 2023Episode 15: Cristina Arevalo, The art cake coach00:50:00

In todays episode (which is the last one of 2023) I interview Cristina Arevalo who is a fellow podcast host of The art cake coach podcast.
We speak about how she went from teaching and studying art to transitioning to starting her cake business and then transitioning again to become a cake business coach.
l also reflect on the month of November in the business as well as sharing my opinion on my visit to cake international and  launching my Christmas promotion aka Christmas kakeageddon.
You can connect with Cristina on:
Instagram: The art cake coach
Facebook: Cristina the art cake experience
The podcast will be back in January 2024 
Merry Christmas and thank you for listening

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland

Published books for hobbyist and cake business owners.

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: ...

09 Jan 2024Episode 16: New year new goals00:23:31
Happy new year
I begin this episode with reflecting on December sharing a cake disaster i had and how my Christmas promotion went,
Then l reflect on 2023, what went well and what did not go so well and did i manage to stick to my previous goals.


If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland

Published books for hobbyist and cake business owners.

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: ...

30 Jan 2024Episode 17: Delights by Cynthia00:44:36

So back to the normal podcast schedule and back with the first guest episode of 2024. In the beginning  of todays episode  l start with my January reflections and what's trending in the cake world then l am  in conversation with Cynthia Akinsanya who is the owner of Delights by Cynthia.
Some of the topics we spoke about were managing a full time business alongside remote working, being on TV, and continuous development  by undertaking courses. It was such a fun episode.
You can connect with Cynthia Via
www,delightsbycynthia.com
instagram
facebook

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland

Published books for hobbyist and cake business owners.

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: ...

27 Feb 2024Episode 18: My Day at the #SBS Event00:34:08

In todays episode  l share my day away from the kitchen to attend  the Theo  Paphitis Small business Sunday event which was held in Birmingham UK.
#SBS is a small business network that has over 4000 businesses' within the network . Its a day in which i always leave feeling inspired and motivated and eager to make little changes within my business.
I also speak about my month in business and the usual what's trending within the world of cake.

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland

Published books for hobbyist and cake business owners.

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: ...

26 Mar 2024Episode 19: Entrepreneurship and ADHD with Lauren Smy00:51:04
In this months episode
I start off the episode reflecting on the month of march in my business and how i struggled to get motivated after a quieter end of the month, and then discussing what i have noticed is trending across social media. and yes the viral Bruce cake gets a mention.
In the second part of the show I am catching up with my first ever guest i interviewed on the podcast, Lauren Smy.
This is a fascinating interview discussing why her recent ADHD diagnosis has contributed to her making the decision to close her wedding cake business.

If you would like to connect with lauren you can do so by following the links below:
Lauren Grace cake coach
ADHD Busy bee, Lauren Smy ADHD Coach

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland

Published books for hobbyist and cake business owners.

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: ...

01 May 2024Episode 20: Natalie Freeman 13Rhythms00:53:25

Today l have a guest episode where i am in conversation with Natalie Freeman from 13 Rhythms. Natalie is a business coach and a pricing strategist who l cam across via TikTok.
We discuss pricing, ideal customer, social media as well as other topics.
Also in my usual fashion i discuss what i have been upto in my business as well as whats trending.
If you would like to connect with Natalie you can find her across her various social media channels:
TikTok
Instagram
Website

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland

Published books for hobbyist and cake business owners.

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: ...

28 May 2024Episode 21: The baking business lounge00:48:16
Its the penultimate episode of season 3 and its another guest episode.
Today l am in conversation with Krissy from the baking business lounge.
Krissy has diversified her business and this has been a common theme that cake business owners do when they realise they do not have to rely on one source of income, but can use their knowledge and skills to help others by becoming a cake business coach.
We spoke about finding confidence, going full time in the business, pricing and using fresh flowers on cakes.
Also in this episode l reflect on the month of May in my business and how it’s been a challenging time for aspects of the business. I also discuss what's trending (or rather the lack of a clear cake trend in May

If you would like to connect with Krissy Via The baking business lounge you can do so by visiting the links below:
Instagram
Facebook
Website
7 toxic flowers and foliage you should not use on cakes



If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland

Published books for hobbyist and cake business owners.

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: ...

25 Jun 2024Episode 22: Cake supply chain, are you vulnerable ?00:33:38

This is the last episode of season 3 and In this months episode l share issues i have had trying to perfect my packaging and how vulnerable we are regarding our supply chain. As well as this l share what i have been up to in the business, and the absolute joy cake making can bring. 
I also  look at what's trending in the world of cake,
The podcast will be on  a break for the summer and then back with season 4 in September.
Have a great summer and Happy baking.

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland

Published books for hobbyist and cake business owners.

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: ...

24 Sep 2024Episode 23: Fancy a catch up ?00:30:23

I am back with a new season, and a new episode of the podcast. Today its a catch episode of what i have been up to during the summer, as well as what's trending in the cake world.
 I speak about:

  • Sales over the summer
  • Shifting focus when you run your business part time
  • Getting ready for quarter 4
  • My first collab
  • Scams in the cake world
  • The positive aspects of using A.I 
  • How cake content creators are using TikTok to generate additional income

Its a real mix of content.

Cake business festive campaign planner


If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland

Published books for hobbyist and cake business owners.

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: ...

29 Oct 2024Episode 24: Aiza Cheung - Studio Coya01:04:39

In this months episode l am in conversation with Aiza Cheung who is a brand designer and runs her own business called Studio Coya.
We talk about the use of color in branding, how to stand out in  a crowded market and the branding process. It was a very interesting conversation.
As well as the interview l discuss my monthly roundup of what l have been up to in the business during October and what I've seen trending in the world of cake (and makeup)

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland

Published books for hobbyist and cake business owners.

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: ...

26 Nov 2024Episode 25: My day at Cake international 202400:28:56

In this months episode I share my opinion on what I thought about this years cake international show that was held at the NEC  the weekend of the 1st - 3rd November 2024 It was also the 30th Anniversary of the show.
Cake international is a mixture of workshops, cake stands from our fave suppliers and the biggest cake competition, and to win at the show is a very high achievement as the standard is so very high.
I also share (as l usually do) how my business has performed in November, my decision not to do a Christmas promotion this year and why l deleted one of my social media accounts. I also share what i see trending which also includes the rebrand of jaguar cars its not cake related but i found it interesting when thinking about their ideal customer of which we as a cake community are very heavily focused on.
This is also the last episode of 2024 so Merry Christmas and wishing you a profitable festive period.
See you in 2025

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland

Published books for hobbyist and cake business owners.

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: ...

07 Jan 2025Episode 26: 2024 reflections and 2025 tweaks00:29:40

Happy new year
Todays episode is a reflection of 2024 and how i felt the business went, and as usual  looking back at the month of December being the year i didn't actively undertake a Christmas promotion. 
I also speak about tweaks i am making in the business for 2025 and working on setting quarterly goals instead of a huge list. I want to start the year off slow and and let my goals come to me in a more organic process.

 

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland

Published books for hobbyist and cake business owners.

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: ...

28 Jan 2025Episode 27:Patience Nwodu - Chibu London00:45:54

I am back to my normal podcast schedule.
In todays episode i am in conversation with Patience Nwodu who is the owner  of a  business called Chibu London which makes the most gorgeous cake carriers for celebration cakes. This is such a inspiring founder story that certainly has inspired me.
As well as the interview i reflect on the month of January in the business and how taking my time coming into the new year was a good start to the year.
And l also speak about what i have seen trending which in January was all about the Tiktok ban in America.

If you would like to connect with Patience and Chibu London you can find here:
 Chibu London
Instagram
 


If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland

Published books for hobbyist and cake business owners.

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: ...

25 Feb 2025Episode 28: Tosin Adebutu: Rebake00:50:31

In this episode i am in conversation with another fabulous guest. Tosin Adebutu is the founder and owner of Rebake which is a baker to baker resale marketplace for baking equipment and baking themed books, think vinted for bakers.

Its a fabulous concept and just what is needed within the industry especially to encourage sustainability and avoid waste.

Tosin speaks about what inspired her to create the app, her challenges and her mission around sustainability.

Also within this episode l recap on the month of Feb, as well as the rise in cake scammers and the tiktok debate Walmart v home Bakers discussion.

if you would like to  to connect with Tosin you can find her on the links below:

Rebake

Download on apple app store

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland

Published books for hobbyist and cake business owners.

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: ...

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