ADSN (James Borow and Daniel Druger)

The Taking Inventory podcast was originally about the digital economy and advertising, but after our co-host's house burned down—thanks to LA’s chaos—we’ve shifted our focus to fixing what could be the best city in the world. In our first episode about rebuilding LA, we have Jennifer Fitzgerald, the co-founder and former CEO of Policy Genius. Jennifer is working full-time on recovery and rebuilding efforts after losing her home and most of her neighborhood in the 2025 Palisades Fire in LA.

ADSN is the ESPN for the ads/marketing industry. This week, hosts James Borow and Daniel welcome guest commentators Eric Seufert and Taylor Holiday to talk about current market volatility, tariffs, and the impact on ad platforms and DTC brands.

ADSN is made possible by:

dash.fi - https://dash.fi

Measured - https://measured.com/Follow ADSN:

Keep up with ADSN:

https://TheADSN.com

https://x.com/The_ADSN

https://youtube.com/@theadsn

Alexis Rivas, co-founder and CEO of Cover, talks rebuilding LA after the recent wildfires. Explore how Cover's innovative use of technology is transforming home construction, and how this approach could impact the recovery efforts - making it faster, efficient, and affordable. Tune in to learn how Alexis sees the future of residential building and zoning - and how Cover is playing a pivotal role in the city's recovery.

ADSN is the ESPN for the ads/marketing industry. This week, hosts James Borow and Daniel talk all things vibe coding, AI ads, why Zuck claims Meta is not an ads co and have a special guest appearance from the Boring Marketer (aka James Dickerson) to do a deep dive on Vibe Marketing - the term and concept that he created - and why marketers and advertisers should care.

ADSN is made possible by:

dash.fi - https://dash.fi

Measured - https://measured.com/

ADSN is the ESPN for the ads/marketing industry. This week, hosts James Borow and Daniel talk all things tariffs, AI, even more AI, and M&A with a special guest appearance from Conor McKenna from LUMA Partners.

ADSN is made possible by:dash.fi - https://dash.fiMeasured - https://measured.com/Follow ADSN: https://TheADSN.comhttps://x.com/The_ADSNhttps://open.spotify.com/show/3JyftL7aNBc7Q5axOdIaov?si=4b9b1c3697944021https://youtube.com/@theadsn

Visit us at www.withmarket.com Follow us on Twitter @withmarkethq, @JamesBorow, and @ddruger   Links to articles and topics discussed: AI + ads: https://arstechnica-com.cdn.ampproject.org/c/s/arstechnica.com/information-technology/2023/04/[…]rative-ai-to-create-sophisticated-ad-campaigns/amp/ Slinging content to LLMs: https://arstechnica.com/information-technology/2023/04/reddit-will-start-charging-ai-models-learning-from-its-extremely-human-archives/ Economically rational advertisers: https://www.modernretail.co/marketing/all-my-eggs-in-the-facebook-basket-true-classic-ceo-ryan-bartlett-on-growing-a-dtc-brand-on-paid-social/ The Elon ad tax: https://gizmodo.com/elon-musk-twitter-blue-advertisers-required-1850361922 Kroger and Disney?: https://www.supermarketnews.com/technology/kroger-and-disney-come-together-appease-advertisers Amazon eating the RMNs.

James and Daniel sit down with Fred Krueger, renowned Bitcoin analyst and someone who has years of experience in tech and on wall street, to chat about the recent surge in the price of Bitcoin. Fred explains why he's so bullish on the Bitcoin, examples in history of what we're witnessing, and what the future holds.  Follow Fred on Twitter: https://twitter.com/dotkrueger   Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

If you like Taking Inventory, do us a favor and give us a 5-star rating or review. It’s the best way to help support the podcast.  ——— Brendan McCarthy is Chief Marketing Officer at Criteo. He joined Criteo in late 2020, bringing nearly 20 years of Fortune 500 strategic marketing and communications experience to the company. Under his leadership, Brendan spearheaded key transformational initiatives at Criteo, including a brand refresh and an integrated marketing campaign, “The Future is Wide Open,” which signaled the company’s new vision and commerce media strategy. Previously, Brendan was Head of Communications and Product Marketing for Nielsen Global Media, where he spent five years helping to transform the company’s reputation from a legacy television ratings provider to a leading-edge data and technology company. Brendan joins the podcast to discuss all facets of marketing including marketing during company transformation, the importance of embedding within cross-functional teams, how to build a marketing org that supports multiple stakeholders. ——— Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

Rate and subscribe to Taking Inventory wherever you listen to the podcast and don’t forget to subscribe to the newsletter. ——— This week on Taking Inventory we were joined by Tyler Denk, CEO and Co-founder of Beehiiv, the newsletter platform built for growth. Tyler helped build many of the early growth tools and strategies at Morning Brew and is now making those available to all creators through Beehiiv. He shares his story of starting the company while at Google, the long-term vision to build an email ad network, and how building in public has helped accelerate innovation at the company.  Find Tyler on Twitter @denk_tweets and subscribe to his newsletter Big Desk Energy at https://mail.bigdeskenergy.com/. ——— Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

This week's guest: Eric Seufert Eric is a media strategist, quantitative marketer, and author who has spent his career working for transformative consumer technology and media companies. Eric founded Agamemnon, a start-up that built a mobile marketing analytics platform, which was acquired in 2017. Following the acquisition Eric launched Heracles Capital, an early-stage venture capital fund focused on the mobile ecosystem. Eric also runs Mobile Dev Memo, a mobile advertising and freemium monetization trade blog, and QuantMar, a knowledge-sharing platform for quantitative marketers. Eric has been featured and quoted in The Information, Business Insider, The Wall Street Journal, The New York Times, and more.   Twitter: https://twitter.com/eric_seufert MobileDevMemo: https://mobiledevmemo.com/   Links: The profound, unintended consequence of ATT: content fortresses Eric’s Book Freemium Economics: https://www.amazon.com/Freemium-Economics-Leveraging-Analytics-Segmentation/dp/0124166903 Theseus Growth, open-source cohort analysis and general marketing performance analysis: https://github.com/ESeufert/theseus_growth

If you like Taking Inventory, do us a favor and give us a 5-star rating and review. It’s the best way to help support ——— Shachar Scott is the VP of Marketing at Meta Reality Labs. She’s led marketing for some of the most transformative businesses in tech including at Apple, Snap, Bumble, and now Meta. Listen to our conversation with Shachar as she discusses augmented and mixed reality, the importance of strong leadership, marketing a brand new industry category, and the importance of mentorship. ———   Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

If you like Taking Inventory, do us a favor and give us a 5-star rating or review. It’s the best way to help support the podcast.  ——— Rajan Vaish is the founder and CEO of Easel, an AI-powered app that lets you create scenes with your AI avatar to express yourself with friends in fun and imaginative ways, all directly from iMessage. Prior to founding Easel, Rajan was a senior research scientists in Snap Research's HCI Group working on projects across AR, smart glasses, and social computing. During our conversation Rajan shares his story going from academic research to Snap, how a research mentality is critical for founders, and why the next wave of social will be built alongside generative AI.   Download Easel at https://easelapps.ai/ Check out Rajan's research: http://www.rajanvaish.com/index.html ——— Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger If you like Taking Inventory, do us a favor and give us a 5-star rating and review. It’s the best way to help support us. And subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

If you like Taking Inventory, do us a favor and give us a 5-star rating or review. It’s the best way to help support the podcast.  ——— Bryan Barletta is the founder of Sounds Profitable, a trade association for the podcast industry. As a seasoned professional with over 16 years in the advertising and technology space, Barletta played a key role in the world’s first shakeable ad in 2009 and held leadership positions at prominent podcast companies like Megaphone and Claritas. He’s an advocate for digital audio, pioneering the first-ever Podcasting at SXSW- Sound Summit in 2024, which brought big players – like ESPN, Wondery, SiriusXM and more – together with celebrities and podcast hosts, including Marsha Cooke, Nick Viall and others, to give the industry the recognition it deserves. ——— Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

This week we talk with Ali Kashani, Co-Founder & CEO of Serve Robotics about the startup's journey from Postmates' special projects team to its acquisition by Uber, and spin-out, and how advertising is a key driver to lowering the costs of commerce.   ––––––––––––––––––––––– Where to find Ali Kashani: Linkedin : https://www.linkedin.com/in/alikashani/ — Where to find James and Daniel: LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger — Don't miss an episode of Taking Inventory. Make sure to follow us on LinkedIn and Twitter! Subscribe to our newsletter: https://www.takinginventorypod.com/

Andrew Covato (Former Snap & Netflix Exec) and James Avery (CEO of Kevel) join for a special episode to talk all things retail media and measurement. Key topics include $AMZN playing nice with $SHOP/$META/$SNAP, where $TTD goes next, and how most ad platforms are ignoring the measurement realities of 2023.    ––––––––––––––––––––––– Where to find Andrew Covato: Linkedin : https://www.linkedin.com/in/andrewcovato Where to find James Avery: Linkedin : https://www.linkedin.com/in/averyj/ — Where to find James and Daniel: LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger — Don't miss an episode of Taking Inventory. Make sure to follow us on LinkedIn and Twitter! Subscribe to our newsletter: https://www.takinginventorypod.com/

If you like Taking Inventory, do us a favor and give us a 5-star rating or review. It’s the best way to help support the podcast.  ——— Turner Novak is a former banker turned Twitter / meme influencer with 170K followers, and has built that account into an empire with newsletter, podcast, and early stage investment fund Banana Capital. Through the fund Turner has made 50+ investments, including companies like BrowseAI, BinStar and Chaingaurd. During our conversation Turner explains the meaning behind the Banana Capital name, how a single Twitter account was the jumping off point for all of his businesses, and where he thinks we are in the investment cycle.  ——— Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

If you like Taking Inventory, do us a favor and give us a 5-star rating and review. It’s the best way to help support ——— Nick Bell, CEO of Fanatics Live, has made a career out of understanding and tapping into the ‘Attention Economy’. He transformed News Corp’s digital media business, changed how people watch content by launching new media at Snap, and led product for the world’s most visited site in Google Search. He’s doing it one more time at Fanatics Live, where he’s bringing social commerce, sports, and media together. Nick explains why the Attention Economy is everything for media businesses, how media has evolved, and what he’s learned at some of the most influential companies in the world. ——— Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

In this new series we talk to founders that are part of the growing "Snap Mafia", former Snap employees that turned in their corporate badges to become entrepreneurs. These are the inside stories of working at Snap, their journey to become founders, and the companies that they're building to disrupt industries.   Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

This week's guest: Matan Bik Matan has spent his career helping advertisers, publishers and platforms make better use of data to power their marketing businesses. He started his career in the early days of ad tech at eXelate where he expanded their 3rd party data marketplace into one of the industry’s leading data management platforms. Helping to position the company for an acquisition by Nielsen, Matan then went on to be an integral part in Nielsen’s digital transformation where he helped the company bridge the gap between TV and digital to productize and commercialize flagship cross channel products across planning, optimization and currency measurement. Today he is the SVP of Strategy and Business Development across TV & Digital where he is working with some of the largest sell and buy side global enterprises to help them maximize their ROI through data and technology.    –––––––––––––––––––––––   Where to find Matan Bik: LinkedIn: https://www.linkedin.com/in/matanbik/ Nielsen: https://www.nielsen.com/ — Where to find James and Daniel: LinkedIn: James: https://www.linkedin.com/in/jamesborow/ Daniel: https://www.linkedin.com/in/danieldruger/ Twitter:  James: https://twitter.com/jamesborow Daniel: https://twitter.com/ddruger

If you like Taking Inventory, do us a favor and give us a 5-star rating or review. It’s the best way to help support the podcast.  ——— Gokul Rajaram has been an integral part of the digital ad ecosystem for more than 20 years. He was a product leader on Google’s AdSense, product director of ads at Facebook, and is on the boards of The Trade Desk, Pinterest, and Coinbase among others.   Gokul now invests in early-stage technology startups and partners with founders to help them build enduring companies. As he puts it, he’s “an investor and company helper”. This is one of the most thought provoking episodes of Taking Inventory. Hear Gokul talk about one of the biggest mistakes founders and early stage companies make, how the role of board members is changing, similarities among the great leaders he’s worked with, and much more. ——— Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

This week, we spoke with Steven Rosenblatt, Co-Founder of Oceans Ventures. As an operator, he launched the iAd platform for Apple under Steve Jobs' leadership. Subsequently, he served as the President of Foursquare, where he spearheaded the company's transformation into a location data powerhouse. Steven shared his thoughts on the transition from ad industry leadership to professional investing and discussed his strategies for collaborating with founders as an operator-turned-investor. ––––––––––––––––––––––– Where to find Steven Rosenblatt: Linkedin : https://www.linkedin.com/in/stevenrosenblatt/ Twitter: https://twitter.com/stevenjr76 — Where to find James and Daniel: LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger — Don't miss an episode of Taking Inventory. Make sure to follow us on LinkedIn and Twitter! Subscribe to our newsletter: https://www.takinginventorypod.com/

This week's guest: Oren Schauble Oren Schauble is a designer, content creator and entrepreneur. He was most recently the President of public CPG company, Unrivaled Brands. Prior to that, he worked as a product development and marketing executive specializing in regulated and luxury products. Today, Oren runs marketing at consumer electronics company Gel Blaster, writes a newsletter including Product People and Hyper, and he also creates content on Instagram and TikTok breaking down consumer and brand trends.   –––––––––––––––––––––––   Where to find Oren Schauble: Instagram: https://www.instagram.com/orenmeetsworld Website: https://orenjohn.com/ Twitter: https://twitter.com/orenmeetsworld  Newsletters: Product World: https://www.productworld.xyz/ Hyper: https://mail.hyperstudios.us/  —   Where to find James and Daniel: LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger — Don't miss an episode of Taking Inventory. Make sure to follow us on LinkedIn and Twitter! Subscribe to our newsletter: https://www.takinginventorypod.com/

This week's guest: Anthony Vennare Anthony Vennare, founder and CEO of Fitt Insider, the must-read newsletter that comes out every Tuesday and breaks down the most important developments impacting the business of fitness and wellness. Since founding Fitt Insider, Anthony and his brother and co-founder Joe, have expanded the business to include the Fitt Insider podcast, industry jobs board, and Fitt capital where they invest and advise health and wellness companies.   LinkedIn: https://www.linkedin.com/in/vennare  Fitt Insider Newsletter: https://insider.fitt.co/newsletter/ Fitt Capital: https://capital.fitt.co/

Thank you to all the listeners that joined Taking Inventory this past year. We could not do this without your support and we’re more excited than ever about what’s still to come. Wishing you a wonderful 2024!   This week James and Daniel take a look at the past year, including launching Taking Inventory, publishing 37 episodes, hosting many incredible guests, announcements that changed the industry, launching Market, and much more. The guys also make their predictions for 2024 and share what they’re most excited about. — Where to find James and Daniel: LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger — Don't miss an episode of Taking Inventory. Make sure to follow us on LinkedIn and Twitter! Subscribe to our newsletter: https://www.takinginventorypod.com/

If you like Taking Inventory, do us a favor and give us a 5-star rating or review. It’s the best way to help support the podcast.  ——— Daniel Tejada is Co-founder and Chief Learning Office at Straight Up Growth, the Amazon agency that has nearly $750M in Amazon sales. Daniel was one of the first people to start advertising on Amazon and has since become a global leader in Amazon ads and sales strategy. Daniel helps make sense of Amazon’s full ad suite, why the platform is still in its infancy, and what Amazon has in store for the future (hint: non-endemic ads, more cross-channel partnerships, and AI).   Check out Straight Up Growth: https://straightupgrowth.com/   ——— Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

This week's guest: Alex Reynolds Alex Reynolds is the Co-founder and CEO of Vendelux, an AI-powered event intelligence platform trusted by event marketers and organizers from companies like Okta, Publicis,Paypal, and more. They help businesses discover the right B2B events, generate more leads, and measure ROI. Prior to founding Vendelux, Alex was the General Manager of Platform Solutions at Shutterstock overseeing a 75 person global team that generated over $30M in ARR and managed partnerships with more than 20K companies. ——— Where to find Alex Reynolds: LinkedIn: https://www.linkedin.com/in/alexreynolds1/ Website: https://vendelux.com/ ——— Where to find James and Daniel: LinkedIn:James: https://www.linkedin.com/in/jamesborow/ Daniel: https://www.linkedin.com/in/danieldruger/ Twitter: James: https://twitter.com/jamesborow Daniel: https://twitter.com/ddruger

If you like Taking Inventory, do us a favor and give us a 5-star rating or review. It’s the best way to help support the podcast.  ——— In this episode of Taking Inventory we welcome Gabriel Ornelas, a renowned strategist and producer in the hospitality, food and beverage, entertainment, and lifestyle industries. Gabriel works with brands to develop and produce impactful branded experiences through content, media, and strategic partnerships. His portfolio includes collaborations with industry giants like Faena Group, Sbe, Mercedes Benz, Perfect Day Foods, Citi, Perrier-Jouet Champagne, Moet Hennessy, and Valrhona. As the host, creator, and producer of "On The Pass," a Top 100 podcast in Food, Gabriel brings listeners engaging conversations with leading figures in the food and beverage, hospitality, and travel industries. In this episode, discover how Gabriel’s global experiences and innovative approach have driven growth for major brands, and get a behind-the-scenes look at how he built "On The Pass" from the ground up. Tune in for an inspiring discussion that promises to deliver valuable insights and motivation for anyone interested in the intersections of food, travel, hospitality, and culture. Don’t miss this opportunity to learn from one of the industry's most dynamic figures. ——— Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

In this special episode of 'Taking Inventory', Daniel Druger and James Borow are interviewed by the hosts of the Marketecture podcast. They talk about their ad tech startup, Market, their vision for an AI-driven future of marketing, and share their insights on topics from social commerce to retail media. Additionally, they discuss the inception of the 'Taking Inventory' podcast, the role of personality in business branding, and updates on recent developments in the advertising tech space. The discussion also covers potential strategies suggested for Twitter/X amid recent leadership changes, and a review of Google's new AI model, Gemini. This episode offers a deep dive into the ever-evolving world of marketing technology. — Where to find Marketecture: Website: https://www.marketecture.tv/ Where to find James and Daniel: LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger — Don't miss an episode of Taking Inventory. Make sure to follow us on LinkedIn and Twitter! Subscribe to our newsletter: https://www.takinginventorypod.com/

Where to find @AdTechGod: Twitter: https://twitter.com/adtechgod LinkedIn: https://www.linkedin.com/company/adte... Join the AdTechGod Slack community: https://join.slack.com/t/adtechgodcom... ----------- Where to James and Daniel: LinkedIn: James: https://www.linkedin.com/in/jamesborow/ Daniel: https://www.linkedin.com/in/danieldru... Twitter: James: https://twitter.com/jamesborow Daniel: https://twitter.com/ddruger ----------- Don't miss an episode of Taking Inventory. Make sure to follow us on LinkedIn (https://www.linkedin.com/company/taki...) and Twitter (https://twitter.com/takinginvpod)!

Don’t forget to rate and subscribe to the podcast wherever you listen – we appreciate all of your support! ——— This week on Taking Inventory we welcome renowned tech reported, Alex Heath. Alex shares his path from iPhone blogging as a 15-year old to interviewing the most powerful names in tech. He talks about what it’s like to cover leaders like Mark Zuckerberg, Sam Altman, and Elon Musk and what all of us have in common. Alex, James, and Daniel debate the future of Snap, what to expect in AI, and so much more. Alex is a deputy editor for The Verge and the author of Command Line, a weekly newsletter about the tech industry’s inside conversation. Heath has been covering the technology industry for more than a decade in previous roles at The Information, Insider, and other outlets. His work has been cited by Congress and recognized by the Society of American Business Editors and Writers. He has appeared as an expert voice on The Today Show, Good Morning America, CNN, NPR, among other programs.     Read Alex’s latest interview with Mark Zuckerberg on Meta’s AI reorg and Google internal memo on their 2024 company goals Command Line: https://www.theverge.com/command-line-newsletter Twitter: https://twitter.com/alexeheath ——— Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

This week's guest: Jackie Pimentel As Sr. Global Marketing Director, Jackie Pimentel oversees Creators, Reels, and Threads, with over 15 years of experience leading product marketing, monetization, and business operations teams at Meta as well as Pinterest. She is a strong advocate for the creator economy with deep expertise in reaching digital creators. Jackie is also a seasoned investor with a focus on e-commerce enablement companies such as CaaStle, Drata, Cents, Odeko, Bolt, and others. ––––––––––––––––––––––– Where to find Jackie: Threads: @jaxpim LinkedIn: https://www.linkedin.com/in/jackie-pim/ — Where to find James and Daniel: LinkedIn: James: https://www.linkedin.com/in/jamesborow/ Daniel: https://www.linkedin.com/in/danieldruger/ Twitter:  James: https://twitter.com/jamesborow Daniel: https://twitter.com/ddruger — Don't miss an episode of Taking Inventory. Make sure to follow us on LinkedIn and Twitter! Subscribe to our newsletter: https://www.takinginventorypod.com/

Eric is a media strategist, quantitative marketer, and author who has spent his career working for transformative consumer technology and media companies. Eric founded Agamemnon, a start-up that built a mobile marketing analytics platform, which was acquired in 2017. Following the acquisition Eric launched Heracles Capital, an early-stage venture capital fund focused on the mobile ecosystem. Eric also runs Mobile Dev Memo, a mobile advertising and freemium monetization trade blog, and QuantMar, a knowledge-sharing platform for quantitative marketers. Eric has been featured and quoted in The Information, Business Insider, The Wall Street Journal, The New York Times, and more.   Twitter: https://twitter.com/eric_seufert MobileDevMemo: https://mobiledevmemo.com/   Links: The profound, unintended consequence of ATT: content fortresses Eric’s Book Freemium Economics: https://www.amazon.com/Freemium-Economics-Leveraging-Analytics-Segmentation/dp/0124166903 Theseus Growth, open-source cohort analysis and general marketing performance analysis: https://github.com/ESeufert/theseus_growth

If you like Taking Inventory, do us a favor and give us a 5-star rating or review. It’s the best way to help support the podcast.  ——— Alex Collmer is co-founder and CEO of VidMob, the leading AI creative performance platform for marketers. The company has raised over $200M to date from investors like Adobe, Shutterstock, Shamrock Capital, DraftKings, and others. Listen to our conversation with Alex as he shares how the company has pushed the creative bar forward using creative intelligence, the role of AI and how it will transform the creative environment, and he talks about the need for businesses to give back, which is what they've done with VidMob Gives where a portion of every dollar Vidmob receives is used to fund pro bono creative services for non-profits.   Check out VidMob: https://www.vidmob.com/ Vidmob Gives: https://www.vidmob.com/vidmob-gives  ——— Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

This episode is brought to you by Market. Use AI to chat directly with your marketing and sales channels to get the answers you need to grow your business. Sign-up for Market at https://www.withmarket.ai/.  ——— Garrett Rothstein is the founder and CEO of Queue, an app that helps user keep track of all the content across streaming services and queue movies and shows to watch. Hear Garrett’s story going from Snap to Quibi, and then having the idea for Queue and linking up with famed founder and investor Spencer Rascoff. Garrett tells us the story of starting Queue, going from zero to growth, and where the company is today. Download Queue on Apple and Android ——— Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger If you like Taking Inventory, do us a favor and give us a 5-star rating and review. It’s the best way to help support us. And subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

If you like Taking Inventory, do us a favor and give us a 5-star rating and review. It’s the best way to help support ——— Rob Leathern is a respected data and privacy expert. He was most recently at Google as the VP of Product Management leading privacy and security product teams. Prior to that he led the Business Integrity product team at Facebook. He recently founded Trust2ai where he is CEO. Rob sits down with James and Daniel to talk about the evolution of digital data and privacy, the role of AI in privacy, and what he thinks consumer should understand. ——— Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

This week's guest: Grant Cohen Grant is the Co-founder and Chief growth officer of Fan Controlled Sports and Entertainment, which runs Fan Controlled Football, and the recently announced Fan Controlled Hoops league. They tout team owners that include Quavo, Richard Sherman and Marshawn Lynch and former NFL players Johnny Manziel and Josh Gordon taking the field. Previously Grant was the global head of endemic media at Roku, a $700M business and before that he was the GM at Kochava, a leading mobile measurement company.   Fan Controlled Football: https://www.fcf.io/ Fan Controlled Hoops: https://fchoops.io/  Twitter: https://twitter.com/g4cohen  LinkedIn: https://www.linkedin.com/in/grantcohen1/

If you like Taking Inventory, do us a favor and give us a 5-star rating or review. It’s the best way to help support the podcast.  ——— Patrick Harris is the President of Americas at Snap where he’s brought his 10+ years of experience from Meta and 5+ years from Microsoft. Hear what it was like building the organization at Meta and what he’s bringing to Snap to change the culture and advertiser experience. Patrick talks about the misconceptions that the market has about Snap, how it has turned a corner on performance / DR, and how Snap continues to lead the market when it comes to consumer experiences. ——— Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

This week's guest: Peter Hamilton Peter Hamilton is the Senior Director of ad innovation at Roku. He was previously the CEO of TUNE, a global Mobile Measurement Partner that was a leader in performance and measurement across ad platforms including Facebook, Google, and many others. He has spent nearly 20 years in digital marketing and adtech. He is a Techstars mentor as well as an investor, advisor, and board member of numerous companies.  ––––––––––––––––––––––– Where to find Peter Hamilton: Twitter: https://twitter.com/PeterHamilton LinkedIn: https://www.linkedin.com/in/peterryanhamilton/ Peter’s NFT Museum: https://www.seattlenftmuseum.com/ ––––––––––––––––––––––– Where to find James and Daniel: LinkedIn: James: https://www.linkedin.com/in/jamesborow/ Daniel: https://www.linkedin.com/in/danieldruger/ Twitter:  James: https://twitter.com/jamesborow Daniel: https://twitter.com/ddruger

If you like Taking Inventory, do us a favor and give us a 5-star rating and review. It’s the best way to help support ——— Per Sandell is the VP of Product Management at Spotify, which generated $14B+ of revenue last year. He’s leading the development and growth of its ads business. Per has a history of building performant ads systems, having helped build Snap’s ads API, self-service ad tools, and auction which has grown to $5B of annual revenue. Per discusses how Spotify manages its subscription and ads businesses together, why audio is such a powerful tool for brands, and the key innovations happening that will accelerate the growth of audio. ——— Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

This week's guest: Alex Becker Alex Becker is the CMO and co-founder of Amuse, a cannabis delivery company that has raised over $60 million. Before Amuse, Alex founded the internet marketing company Highly Relevant and sold it to Wpromote. He was also the VP of Ecommerce and Product at the fashion brand Reformation and prior to that Alex served as the Head of Customer Acquisition & Retention at Atom Tickets. He also advises a bunch of great marketing related businesses, including Attentive, the comprehensive text message solution with over $800 million in funding to date.   –––––––––––––––––––––––   Where to find Alex Becker and Amuse LinkedIn: https://www.linkedin.com/in/alexybecker LinkedIn: https://www.linkedin.com/company/amusenow Website: https://www.amuse.com/   –––––––––––––––––––––––   Where to find James and Daniel: LinkedIn:James: https://www.linkedin.com/in/jamesborow/ Daniel: https://www.linkedin.com/in/danieldruger/ Twitter: James: https://twitter.com/jamesborow Daniel: https://twitter.com/ddruger

If you like Taking Inventory, do us a favor and give us a 5-star rating and review. It’s the best way to help support us! ——— Amazon had another blowout quarter (Q4) reporting $14.7M of ad revenue and exceeding every analysts’ expectations. Despite being one of the fastest growing ads businesses, it’s still one of the most misunderstood. We brought in Adam Epstein, former President of Perpetua, one of Amazon’s biggest ads partners to explain the inner workings of one of the biggest ads businesses in the world.   ——— Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

This episode is brought to you by Market. Use AI to chat directly with your marketing and sales channels to get the answers you need to grow your business. Sign-up for Market at https://www.withmarket.ai/.  ——— Eric rejoins the podcast to discus the state of the digital economy. He covers why walled gardens are winning, the existential threats to open web, EU's battle against big tech, TikTok banning in the US, and much more. Eric is a media strategist, quantitative marketer, and author who has spent his career working for transformative consumer technology and media companies. Eric  runs Mobile Dev Memo, a mobile advertising and freemium monetization trade blog, and QuantMar, a knowledge-sharing platform for quantitative marketers. Eric has been featured and quoted in The Information, Business Insider, The Wall Street Journal, The New York Times, and more.   Subscriber to MDM Pro: https://mobiledevmemo.com/subscribe/  ——— Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger If you like Taking Inventory, do us a favor and give us a 5-star rating and review. It’s the best way to help support us. And subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

In this episode of Taking Inventory Podcast, we sit down with Ali Manning, co-founder and COO of the Chalice Custom Algorithms. Ali shares her insights about the power of AI in e-commerce and how custom algorithms empower brands to make more informed, real-time advertising decisions. She discusses the concept of data as a competitive advantage and the significant impact of AI on ad agencies. Also, explore how Chalice is integrating with open web platforms and third-party data providers to deliver predictive capabilities. Tune in to discover the future of AI in the advertising industry!   ––––––––––––––––––––––– Where to find Ali Manning: Linkedin : https://www.linkedin.com/in/alimanning/ Where to find James and Daniel: LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger — Don't miss an episode of Taking Inventory. Make sure to follow us on LinkedIn and Twitter! Subscribe to our newsletter: https://www.takinginventorypod.com/

John Sutton is the Co-Founder of Mansion Group, a PropTech meets FinTech company focused on building the next great hospitality brand. Prior to founding Mansion Group, John spent 12 years with Red Ventures most recently as President and Chief Digital Officer. Red Ventures is likely the biggest media company that most people have never heard of, but they tout brands such as BankRate, The Points Guy, Healthline, Lonely Planet, CNET and many more. John is also an active investor and advisor, working with companies like Open Door, ZPG, and Venture and Private Equity investors.  — Where to find James and Daniel: LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger — Don't miss an episode of Taking Inventory. Make sure to follow us on LinkedIn and Twitter! Subscribe to our newsletter: https://www.takinginventorypod.com/

If you like Taking Inventory, do us a favor and give us a 5-star rating or review. It’s the best way to help support the podcast.  ——— Sunil Rayan is the Chief Business Officer at Moloco, one of the leading mobile DSPs for many years and more recently a leading Retail Media platform and CTV platform. Sunil's background is uniquely fit for Moloco having served as President and Head of Disney+ Hotstar, leadership roles at Google across cloud and mobile app ads, and at McKinsey where he helped dozens of technology companies. Our conversation touches on Sunil's path from consulting, to digital, to media, and now ML serving all of those industries. He also discusses the trends in retail media and CTV, why performance advertisers are slow to adopt the open web, and how ML will help in a cookieless future.  ——— Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

If you like Taking Inventory, do us a favor and give us a 5-star rating or review. It’s the best way to help support the podcast.  ——— Brian Quinn is the President and GM of North America at AppsFlyer. Brian has over 15 years of experience in sales leadership and business development—scaling revenue, building high performing growth teams, & executing go-to-market strategies in a variety of internet software businesses across the mobile, marketing, and data/analytics industries such as App Annie, Kenshoo and AT&T. During our conversation Brian tells us about the current state of the app economy, the rapid pace of innovation especially as consumers move from web to app, how cookie deprecation will lead to more growth in 1P data, changing consumer habits, and much more. ——— Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

In this episode of the Taking Inventory Podcast, Anish Dalal, CEO and Co-founder of Sapphire Studios, a performance content marketing agency, reveals the surprising power of user-generated content (UGC), especially on platforms like TikTok. Anish discusses Sapphire's strategy behind scripting successful UGC for clients, their innovative work using AI for scripting, the future of the creative space, and the pitfalls brands often encounter. He also reflects on his journey as an entrepreneur, from app development to performance creative. We touch on a bunch of themes including AI assistance for e-commerce marketing, the impact of UGC on social media marketing, and the growth journey of TikTok.   ––––––––––––––––––––––– Where to find Anish Dalal: Linkedin : https://www.linkedin.com/in/anish-dalal-1b503472/ Where to find James and Daniel: LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger — Don't miss an episode of Taking Inventory. Make sure to follow us on LinkedIn and Twitter! Subscribe to our newsletter: https://www.takinginventorypod.com/

If you like Taking Inventory, do us a favor and give us a 5-star rating or review. It’s the best way to help support the podcast.  ——— Alex Kantrowitz is an independent journalist that started Big Technology, which has more than 150K newsletter subscribers and is a top 10 tech podcast with more than 1M annual downloads. He jumped on the Taking Inventory podcast to discuss all things AI, from how fast everything is moving, the startup vs. big tech battle, changing corporate culture across tech, the move to self-driving, and more.   Big Technology Newsletter: https://www.bigtechnology.com/ Big Technology Podcast: https://pod.link/1522960417/ ——— Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

This week's guest: Evan Prodromou Evan is one of the co-editors of ActivityPub and has spent more than 15 years working on distributed social network protocols. He ran an open-source social project called StatusNet, formerly chaired the W3C working group on Social Web standards, and is now the Director of Open Technology at Open Earth, where he builds digital architecture to scale climate action.   Fediverse account: https://cosocial.ca/@evan ActivityPub: https://activitypub.rocks/ Twitter: https://twitter.com/evanpro LinkedIn: https://www.linkedin.com/in/evanprodromou/  OpenEarth Foundation: https://www.openearth.org/about

If you like Taking Inventory, do us a favor and give us a 5-star rating or review. It’s the best way to help support the podcast.  ——— Michael Cassidy is an entrepreneur who has started and exited multiple companies, including founding and serving as Undertone CEO for 14 years (acquired by Perion). Hear his journey from the early 2000’s of tech (the wild west!), to exiting, then creating a family office (August Spark) to make direct investments, including purchasing BVA, the largest Shopify Plus agency in the US (acquired by Accenture). Michael talks about his 3rd act, M3 (Make Merchants Money), where he’s helping retailers unlock new revenue streams while creating impactful opportunities for brands to reach audiences when they're most open to new ideas.   Visit M3: https://www.m-three.co/   ——— Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

In this week's episode we cover our highlights from CES and we interview Katie Stratton, the first-ever Chief Growth Officer of retail technology company, Shipt. She discusses her journey from Meta to Shipt and how Shipt's unique consumer services feeds into their media solution for advertisers. Katie shares insights into Shipt’s evolution of retail media platforms, discusses how the customer journey guides their retail curation strategy, and why they prioritize quality partnerships over quantity. The conversation also covers the topic of transparency in retail media networks and the future of last-mile delivery. Tune in to learn more about Shipt’s innovative approach to retail technology and the future of retail media networks.   — Where to find James and Daniel: LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger — Don't miss an episode of Taking Inventory. Make sure to follow us on LinkedIn and Twitter! Subscribe to our newsletter: https://www.takinginventorypod.com/

This episode is brought to you by Market. Use AI to chat directly with your marketing and sales channels to get the answers you need to grow your business. Sign-up for Market at https://www.withmarket.ai/.  ——— Ellis was Snapchat’s first writer, building and refining the brand voice and executing it across all channels — from marketing campaigns to press pitches, UX writing, sales narratives, product packaging, and even the receipts from the Spectacles vending machine. Ellis wrote Snapchat’s first TV commercial, and concepted its first global brand campaign, Real friends, solidifying Snapchat’s value proposition to consumers. Ellis was previously at The Verge and Insider where he wrote about the brightest products of the time, like Mailbox, Path, Paper by FiftyThree, VSCO, Tumblr, Foursquare, and more. Since Snap he has worked at The Browser Company and is now bringing his experience across marketing, comms, and design to his newly founded Meaning Company where he is helping founders craft holistic product storytelling that moves culture and drives impact.   Check out what Ellis is building with Meaning and how he’s helping founders they’ll their story. ——— Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger If you like Taking Inventory, do us a favor and give us a 5-star rating and review. It’s the best way to help support us. And subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

This week's guest: Jesse Pujji Jesse Pujii is a self-made entrepreneur who bootstrapped his first business, Ampush, into an 8-figure powerhouse. He's partnered with big brands like Uber and Hulu, and today, he's building Gateway X, a venture studio and investment company. You may also know Jesse from Twitter or LinkedIn where he shares lessons, insights and stories or through his podcast The Crazy Ones.  ––––––––––––––––––––––– Where to find Jesse: Gateway X: https://www.gateway.xyz/ X: https://twitter.com/jspujji  LinkedIn: https://www.linkedin.com/in/jessepujji/  Book a 1:1 call with Jesse: https://intro.co/jessepujji  — Where to find James and Daniel: LinkedIn: James: https://www.linkedin.com/in/jamesborow/ Daniel: https://www.linkedin.com/in/danieldruger/ Twitter:  James: https://twitter.com/jamesborow Daniel: https://twitter.com/ddruger — Don't miss an episode of Taking Inventory. Make sure to follow us on LinkedIn and Twitter! Subscribe to our newsletter: https://www.takinginventorypod.com/

If you like Taking Inventory, do us a favor and give us a 5-star rating and review. It’s the best way to help support ——— Harry Dixon and Rory Garton-Smith are co-founders (2 of 3) of Checkmate, the app that unlocks savings at over 50,000 online stores. During our conversation Harry and Rory share what they saw happening in retail that gave them the realization that online shopping is broken. They also tell us how they grew to over 1M+ users with no paid media, how Gen Z shops vs. everyone else, the fragmented brand market and so much more. ——— Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

In this episode of the Taking Inventory Podcast, Rohit Kulkarni, Managing Director at ROTH MKM, an investment bank, explains the process and game theory involved in evaluating public tech companies. He breaks down everything that goes into good analysis from financial models, buyer and supplier interviews, and even “battle testing” tech. We cover all of that and much more in this week’s episode. And make sure to listen as James finally gets his answer for why The Trade Desk is worth so much; his take may surprise you.   ––––––––––––––––––––––– Where to find Rohit Linkedin: https://www.linkedin.com/in/rohitkulkarnilnkd Learn more about ROTH MKM: https://www.roth.com/ Where to find James and Daniel: LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger — Don't miss an episode of Taking Inventory. Make sure to follow us on LinkedIn and Twitter! Subscribe to our newsletter: https://www.takinginventorypod.com/

EPISODE NOTE: This episode was recorded prior to the October 7, 2023 attack on Israel and the start of the Israel and Hamas war.   This week's guest: Jessica Yellin Jessica Yellin is the founder of News Not Noise, which brings news to people in new and engaging ways. She breaks down complicated issues, interviews experts, and answers questions with facts and context, all from the phone. Prior to that, Yellin was the Chief White House Correspondent for CNN where she interviewed President Obama, Secretary of State Hillary Clinton, First Lady Michelle Obama, among others. Jessica is a Peabody, Gracie and Emmy award-winning political journalist and also the author of Savage News, which was published in 2019. ––––––––––––––––––––––– Where to find Jessica: Instagram (Jessica also reports directly from this account): https://www.instagram.com/jessicayellin/ X: https://twitter.com/jessicayellin  News Not Noise: https://newsnotnoise.com/   — Where to find James and Daniel: LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger — Don't miss an episode of Taking Inventory. Make sure to follow us on LinkedIn and Twitter! Subscribe to our newsletter: https://www.takinginventorypod.com/

If you like Taking Inventory, do us a favor and give us a 5-star rating or review. It’s the best way to help support the podcast.  ——— Adam Greenberg is a former attorney from Skadden Arps who left big law to join Warby Parker as their second legal hire, later joined health platform Ro as their General Counsel, and most recently joining Tiger-backed Blank Street as General Counsel. He’s helped startups scale legal teams from a team of 1, working primarily with outside counsel, to full legal teams supporting all aspects of the business. During our conversation Adam shares his experience growing the legal functions at three high-growth startups and the legal framework that supported all aspects of the business. He shares stories from his time lobbying and working with politicians, his view on how legal can be set up to support teams across a company, how to turn legal into an offensive asset for company growth, and much more. ——— Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

In this episode of the Taking Inventory, we welcome Ray Ghanbari, the CTO of Index Exchange. As an experienced technologist with a deep understanding of analytics and data-driven value creation, Ray shares his insights into the changing landscape of AdTech. The discussion covers topics including the role of AI in e-commerce marketing, the importance of transparency and efficiency in the AdTech ecosystem, the challenges of managing Internet-scale transactions, combating ad fraud, and the future of the industry. Ray draws on his varied experiences with companies like Solera Holdings, FICO, Yahoo, and many more to provide a comprehensive overview of the current state and future of AdTech. ––––––––––––––––––––––– Where to find Ray Ghanbari: Linkedin : https://www.linkedin.com/in/rghanbari/ Twitter: https://twitter.com/IndexExchange/status/1488538452979240973 — Where to find James and Daniel: LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger — Don't miss an episode of Taking Inventory. Make sure to follow us on LinkedIn and Twitter! Subscribe to our newsletter: https://www.takinginventorypod.com/

If you like Taking Inventory, do us a favor and give us a 5-star rating or review. It’s the best way to help support the podcast.  ——— Geoffrey Reed is the COO of Floor 84, a digital game and experience studio that that works with brands like the NBA, Disney, Mattel, Lego, and more. Geoff has a stacked background as a lawyer, McKinsey consultant, strategy at Mattel, strategy at Snap, and now COO. He helps us understand what's happening on Roblox, how brands are getting involved, and the future of new digital experiences like Roblox, Fortnite, and others.    Floor 84: https://floor84studio.com/ F84's Roblox NBA Avatar Catalog: https://www.roblox.com/games/15515610365/EARN-FREE-UGC-NBA-Avatar-Catalog ——— Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

If you like Taking Inventory, do us a favor and give us a 5-star rating or review. It’s the best way to help support the podcast.  ——— Read a transcript of the full episode from Read AI: https://app.read.ai/analytics/meetings/01J486QZFQ1JVSEY6BR92K77RP David Shim is the founder and CEO of Read AI, the leader in gen AI meeting summaries. David and his co-founders started Read AI with a mission of building the future of work, where every interaction is improved with AI. Read AI has raised over $32M  and is applying AI and analytics to video conferencing that analyzes, prescribes, and prevents bad meetings.   Prior to founding Read AI, David was the CEO of Foursquare and before that was the founder and CEO of Placed, which was acquired by Snap for $175M in 2017. Hear David talk about his “aha” moment going all in on location measurement, the Placed acquisition story and what he wished he knew then, why meeting summaries will be most people’s first experience with AI, and what the future of AI has in store. ——— Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter

If you like Taking Inventory, do us a favor and give us a 5-star rating or review. It’s the best way to help support the podcast.  ——— Andrew Covato, Founder and CEO of Growth by Science and former measurement lead at Netflix, Meta, Snap, and Google, returns to the podcast to provide an update on the measurement trends that advertisers need know and what big and small companies can do  to improve their measurement today. ——— Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

If you like Taking Inventory, do us a favor and give us a 5-star rating or review. It’s the best way to help support the podcast.  ——— Jeffrey Mayer is the Managing Director, US, and Head of Product at DanAds, which is an industry leading provider of self-serve technology. They power fully automated, and white-labeled self-serve infrastructure that enables global media owners like Roku, Spotify, Paramount, Zillow, WSJ, and more to support advertisers interested in buying ad inventory through owned tools. During our conversation Jeffrey discusses the importance of self-service tools and their growth over the years, how publishers are using AI automation to drastically reduce costs, and the impact of ad platform fragmentation. ——— Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

If you like Taking Inventory, do us a favor and give us a 5-star rating and review. It’s the best way to help support us! ——— Steve Gatena and his co-founders have built Pray.com into one of the biggest platforms for and prayer and the #1 App for Daily Prayer and Bedtime Bible Stories. They’re now expanding on their mission through the use of ads – a unique experience that pairs religion with advertising. Steve opens up about why he started Pray.com, challenges as they’ve grown (surprisingly similar to mobile apps of all categories), and why ads if done right are a natural fit for religious content and communities.  Website and app: https://www.pray.com/ Visit Beyond The Brotherhood to support Navy Seals as they transition into the private sector. ——— Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

If you like Taking Inventory, do us a favor and give us a 5-star rating or review. It’s the best way to help support the podcast.  ——— Mike Dupree is the Chief Revenue Officer at Teads where he oversees the commercial organization, including field sales, agency partnerships and strategic sales initiatives. Mike joined Teads after spending nearly 10 years at Twitter / X where he was leading the brand and performance advertising business across verticals including entertainment, sports, news, tech and audio. During his time at Twitter he oversaw Ads Policy development globally, directed ad product and measurement strategies, and developed new categories for the business. During our conversation we talk about Mike's experience during the Twitter-to-X transition, his POV on open web vs walled gardens, how Teads is tackling cookie deprecation, and more. ——— Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

If you like Taking Inventory, do us a favor and give us a 5-star rating or review. It’s the best way to help support the podcast.  ——— Nik Milanović is  one of the leading figures in fintech as the founder of “This Week in Fintech” a global newsletter with over 100K subscribers and the General Partner at The Fintech Fund where he invests in early-stage companies. Before founding his newsletter and fund, Nik was an exec at Google Pay, Petal, and Funding Circle. Nik breaks down what’s happening in fintech, why international markets will create the next unicorns, how tech is democratizing financial products, and more. Note: This episode was recorded several weeks ago prior to several of the recent headlines involving Synapse, Evolve, etc. ——— Connect with James and Daniel! LinkedIn:James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter: James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

If you like Taking Inventory, do us a favor and give us a 5-star rating or review. It’s the best way to help support the podcast.  ——— During the intro James and Daniel share a big update about Market AI and the reason for the short break between episodes.  After the intro, Conor McKenna, Partner at LUMA Partners, rejoins the podcast to share what he's seeing in the M&A markets across sectors within adtech and martech, and what's driving that activity. Conor discusses the impact of the upcoming presidential election, the economy, and the potential M&A implications of the Google antitrust trial. ——— Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter

This week's guests: Jenna Menking & Erin KempThe founders of Crosswalk, explain why Ariana Grande is both a musical and marketing genius, the problems with traditional market research, and how selling their first business to IPG led to their next startup idea. You can find Jenna Menking & Erin Kemp Website: https://www.crosswalknyc.com/

Conor McKenna is a partner at LUMA Partners, the leading investment bank focused on digital media and marketing. They’ve led some of the most notable M&A transactions in the space. They’re also famous for their LUMAscapes, which everyone from executives to students use to understand digital media and marketing ecosystems. At LUMA, Conor works across a range of focus areas including Ad Tech, CTV, and emerging trends in Commerce Media and Digital Audio. You can find Conor at: Twitter: @conorjmckenna LinkedIn: https://www.linkedin.com/in/conor-mckenna-7a079125/ LUMA Partners: https://lumapartners.com/  LUMA’s 2023 State of Digital: https://lumapartners.com/presentations/state-of-digital-2023/  Use Bitcoin Video: https://lumapartners.com/funny-business/use-bitcoin/

This week's guest: Emad Hasan Emad Hasan is one of the most respected thinkers when it comes to AI and marketing. He is the founder of the AI Whiteboard newsletter and the Co-founder of Retina AI. Retina AI was one of the first companies to use Machine Learning to do predictive customer lifetime value (CLV), working with customers including Nestle, Capital One, Madison Reed, Backcountry.com, Brickell, and many others. Prior to founding Retina and AI Whiteboard, Emad was the Head of Business Marketing Operations & Analytics at Facebook and has also held roles at PayPal, Booz Allen Hamilton, and Boeing.   You can find Emad on Twitter @emadtastic and LinkedIn Check out Emad’s newsletter AI Whiteboard: https://www.ehasan.com/   News Roundup: Twitter partners with adtech firm Inmobi to test outsources monetization: https://digiday.com/marketing/with-advertising-in-flux-twitter-is-outsourcing-ad-monetization-to-ad-tech/ GoPuff launches its first non-endemic ads: https://www.modernretail.co/marketing/gopuff-adds-non-endemic-advertising-capabilities/ The Trade Desk takes aim at walled gardens with new campaign: https://www.marketing-interactive.com/tech-firm-the-trade-desk-launches-ad-campaign-to-rally-advertisers-to-improve-the-internet Omnicom’s John Wren speaks openly about AI and its impact: https://www.mediapost.com/publications/article/385746/omnicoms-wren-likens-ai-to-war-discloses-betas.html Interview with Emad (13:20): Journey from aerospace to AI Whiteboard? (14:20) How are business leaders approaching AI for their businesses? (18:48) Media buying and creative may be getting automated away (21:50) Is transparency with AI models important or is performance what matters? (25:00) Prediction for a new search ad model (28:32) Emad’s experience using AI to take a project from 4-weeks to 90 minutes (30:44) The role of marketing co-pilots (32:14) Emad’s top 3 AI trends that get him excited? (37:02) What AI resources and tools is Emad using? (42:28)

James and Daniel welcome back James Avery, CEO of Kevel, for a special episode where they discuss all things Twitter (renamed X after recording) in response to the following Tweet from Elon Musk: “We’re still negative cash flow, due to ~50% drop in advertising revenue plus heavy debt load. Need to reach positive cash flow before we have the luxury of anything else.” The guys discuss actions that Twitter can take to improve the current situation including: Using payments as a lever to attract and retain advertisers Rebuilding trust with advertisers and partners Eliminating restrictions on accessing the API  Leaning into integrations with Shopify How to combat Meta's aggressive push with Threads

This week's guest: Kenan Saleh Kenan Saleh is the General Manager at Lyft Media where he leads the team focused on building Lyft’s transportation advertising products. Kenan joined Lyft in 2019 through the acquisition of Halo, a transportation ad network, which he co-founded while still in college. Since joining the company he’s grown the advertising business from $0 to more than $10M in revenue. In addition to Lyft, Kenan was named to the Forbes 30 under 30 and is an active investor and advisor.  You can find Kenan on Twitter @kenanhsaleh and LinkedIn

Like and Subscribe to the podcast! Visit us at www.withmarket.com Follow us on Twitter @withmarkethq, @JamesBorow, and @ddruger   This week's guest: Greg Lieber Greg is an experienced Business Development, Partnerships, and Product leader with over 15 years of experience in ad tech. Greg, along with James Borow, co-founded SHIFT, one of the earliest and largest ads API partners to Facebook, Twitter, Pinterest, and LinkedIn. Following SHIFT’s acquisition in 2015, Greg joined VaynerMedia where he lead partnerships, was an early employee at VidMob leading partnerships, and most recently was the Global Head of Partnerships at Twitter. You can find Greg on Twitter @greglieber and LinkedIn News Roundup: Google Marketing Live 2023: https://www.googlemarketinglive.com/  https://support.google.com/google-ads/answer/13579260 Meta’s Shop mandate poses a challenge for brands: https://www.adweek.com/programmatic/metas-in-app-purchase-push-poses-operational-issues-for-marketers/  AI podcast ads that sound like real people: https://techcrunch.com/2023/05/23/spotify-may-use-ai-to-make-host-read-podcast-ads-that-sound-like-real-people/ Interview with Greg: What’s in store for AI and creative? (11:36) How does the value of agencies change as a result of AI + creative? (14:40) New era of partners in the new environment (16:47) POV from Greg and Daniel leading platform partnerships (20:32) Companies doing innovative work that brands should know (24:36) Predicting ad tech in 5 years (26:48) What macro areas is Greg excited about? (28:34)

EP12: James Avery, the founder and CEO of Kevel, talks about writing books, building APIs to power a new generation of walled gardens, and why over time retail media is going to get a lot easier to buy.James Avery is the Founder and CEO of Kevel, which offers a set of APIs for retailers, publishers and apps to build and launch their own custom ad platforms. As CEO, he has helped launch over 100 ad platforms using the Kevel APIs, helping businesses of all sizes drive new revenue and take back the Internet from ad tech giants like Google, Amazon, and Facebook. You can find James on Twitter and Threads @averyj and Linkedin

This week James and Daniel talk to Eric Franchi Eric Franchi is the General Partner at AperiamVentures, an early-stage venture capital firm focused on transformative ad tech and mar tech companies. AperiamVentures is an investor in Market as well as companies including tvScientific, Iris.tv, ID5, Rembrand, and Kevel (listen to James’ interview with Kevel’s CEO). Prior to founding AperiamVentures, Eric founded Undertone, which was a leading digital ad network and tech company. Eric built that business to over $100M in revenue before being acquired by publicly traded Perion Network.  Eric is also co-host of the Marketecture podcast, which covers the latest developments in ad tech and marketing.   You can find Eric @ericfranchi and on LinkedIn Website: https://www.aperiam.vc/   Link to Marc Andreesen's take on the Elon Musk vs. Mark Zuckerberg fight: https://www.thefp.com/p/marc-andreessen-musk-zuckerberg-cage-fight

Visit us at www.withmarket.com Follow us on Twitter @withmarkethq, @JamesBorow, and @ddruger   Links to articles and topics discussed: Facebook checkout: https://techcrunch.com/2023/04/27/instagram-facebook-force-checkout-experience-shops-soon/ Snapchat and myAI ads? https://adage.com/article/special-report-newfronts/snaps-my-ai-chatbot-opens-advertisers-search-ad-format/2491951 Amazon + Pinterest partnership: https://techcrunch.com/2023/04/27/pinterest-announces-multi-year-ads-partnership-with-amazon/ Roku + Instacart: https://www.businesswire.com/news/home/20230426005702/en/Roku-and-Instacart-Announce-Partnership-to-Pair-TV-Streaming-and-Online-Grocery-Delivery-for-Marketers Trade Desk + Attain: https://www.businessinsider.com/the-trade-desk-strikes-deal-with-measurement-firm-attain-2023-5 Connor McKenna at Luma Partners: https://www.linkedin.com/posts/conor-mckenna-7a079125_adtech-commercemedia-activity-7059294916895494144-i3iV

Like and Subscribe to the podcast! Visit us at www.withmarket.com Follow us on Twitter @withmarkethq, @JamesBorow, and @ddruger   Links to articles and topics discussed: Zuckerberg talks about his AI vision with Lex Friedman: https://www.vice.com/en/article/jg55j7/zuckerbergs-vision-for-ai-a-bot-that-makes-ads-and-helps-you-say-happy-birthday-to-your-friends Mob rule; Reddit goes dark: https://techcrunch.com/2023/06/14/hundreds-of-subreddits-plan-to-go-dark-indefinitely-after-reddit-ceos-internal-memo/ EU regulates AI: https://www.nytimes.com/2023/06/14/technology/europe-ai-regulation.html EU calls for a Google ads breakup: https://www.bloomberg.com/news/articles/2023-06-14/google-hit-with-eu-charge-sheet-over-ad-tech-dominance#xj4y7vzkg Montana holds strong on their TikTok ban: https://www.foxnews.com/media/montana-attorney-general-stands-tiktok-ban-despite-lawsuits-spying-tool-chinese-communist-party

Like and Subscribe to the podcast! Visit us at www.withmarket.com Follow us on Twitter @withmarkethq, @JamesBorow, and @ddruger   Links to articles and topics discussed: Apple breaks advertising with more privacy announcements from WWDC Link tracking protection: https://9to5mac.com/2023/06/08/ios-17-link-tracking-protection/ Privacy manifest: https://developer.apple.com/news/?id=av1nevon Twitch announces then backtracks plans for a revenue change for its creators: https://techcrunch.com/2023/06/07/twitch-backtracks-on-changes-to-branded-content-rules-after-streamer-backlash/ The Trade Desk becoming the new walled garden? https://www.adexchanger.com/online-advertising/the-trade-desks-kokai-upgrade-takes-inspiration-from-the-walled-gardens-it-reviles/ Reddit upsets its community of developers and puts some out of business: https://arstechnica.com/gadgets/2023/06/reddit-insists-on-being-fairly-paid-amid-api-price-protest-plans-layoffs

Like and Subscribe to the podcast! Visit us at www.withmarket.com Follow us on Twitter @withmarkethq, @JamesBorow, and @ddruger   Links to articles and topics discussed: LUMA’s Digital Media Summit: https://www.dmsbyluma.com/dmseast Google, Meta, and Amazon’s next frontier: AI-generated ads:  https://www.theverge.com/2023/5/18/23728256/google-ai-generate-content-advertisers-palm-2 Google – 100 things we announced at I/O 2023: https://blog.google/technology/developers/google-io-2023-100-announcements/  Delta offers free wi-fi: https://www.travelpulse.com/News/Airlines-Airports/Delta-Air-Lines-Rolls-Out-Free-Wi-Fi-on-Domestic-Mainline-Flights  Telly: https://techcrunch.com/2023/05/16/telly-free-smart-tv-privacy-policy Best Buy Audience: https://www.bestbuyads.com/audience/  Kroger Precision Marketing: https://www.8451.com/solutions/kroger-precision-marketing

Like and Subscribe to the podcast! Visit us at www.withmarket.com Follow us on Twitter @withmarkethq, @JamesBorow, and @ddruger   This week's guest: Andrew Covato Andrew has over fifteen years of ad and growth experience at eBay, Google, Meta, Netflix, and most recently led global Measurement and Insights at Snap. During his career, Andrew has been a leader in building first- and third-party measurement systems for ad platforms and has designed media buying and optimization systems that have managed over $1B in annual spend. Andrew also invests, consults, and advises adtech companies and has sat on numerous industry boards & working groups. You can find Andrew on LinkedIn: https://www.linkedin.com/in/andrewcovato/ What does measurement mean at different companies? (1:23) The measurement lead up to where we are today (4:56) Old school measurement vs. New school measurement (7:13) Who gets to win? (10:25) This requires changes to how advertisers invest in marketing (13:38) All marketing is performance marketing (17:34) What is a data clean room and why do they matter? (21:10) Moving towards contextual advertising (25:17) Ending the digital marketing surveillance state (27:29) What does this mean for advertisers, platforms, and adtech? (30:50) Predicting ad tech in 5 years (32:44)

This week's guest: Jon Morgenstern Jon Morgenstern is the EVP, Head of Investment at VaynerMedia, the global creative and media agency founded by Gary Vaynerchuk. In his role, Jon oversees the media buying practice globally and works with some of the world’s biggest brands. Jon joined VaynerMedia in 2015 after four years at SocialCode, one of Facebook’s earliest Marketing Partners. Jon is also a strategic advisor for Vayner3 and VeeFriends and is a marketing and digital media thought leader.  You can find Jon on Twitter @_jonnymo_ and LinkedIn