Acquire- Lead Generation, Digital Marketing for Entrepreneurs (Jennie Wright)

In today’s episode, we're zooming out to take a bird's-eye view of your business. We're talking big-picture strategies to max out your profit margins through smart lead generation and effective launches. This isn't about getting lost in the day-to-day; it's about finding and leveraging those big and small opportunities that make a real difference to your bottom line.

What’s in store for you in this episode:

• The Vision Thing: We start by diving deep into the power of having a clear, compelling vision for your business. How does this vision drive every decision you make, and how can it propel you toward greater profitability? Let's unpack that.
• Innovation Station: I'm going to share ways you can sprinkle innovation into what you're already doing, and add some exciting new elements to truly elevate your business.
• Growth Mindset for Gains: Next, we explore how your growth mindset directly translates into business expansion. Are you growing, or are you stalling? We’ll tackle how to keep that momentum going.
• Fixing the Leaky Boat: Every business has its inefficiencies. We'll look at how to identify and repair these, because plugging these leaks is key to maximizing profits.
• Playing the Long Game: And of course, we can’t talk about maximizing profits without discussing the importance of playing the long game in lead generation and launch strategies.

Special Highlights:

• Business Architecture 101: I’ll break down what I mean by the ‘architecture’ of your business – the fundamental structure of your launches and lead gen tactics.
• Real-Life Success Stories: You'll hear about how one of my clients transformed their business by focusing on their vision and making strategic tweaks to their lead gen and launch plans.
• Profit-Boosting Strategies: And, we'll go into specifics – from adopting a subscription model to leveraging market trends and automating processes for efficiency.

Why This Episode is a Must-Listen:

If you're all about turning your dreams into reality and seeing tangible growth in your business, this episode is for you. We’re not just talking theory; we're talking practical, actionable strategies that you can implement right away. And who knows? Maybe you’ll find that one golden nugget of advice that could be a game-changer for your business.

Don't Forget to Follow and Review:

Loving Acquire? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

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Connect with me here

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of...

Are you ready to take your landing pages to the next level?

Discover the secrets to creating a hook that compels visitors to take action, and learn the importance of delivering on promises. But be warned, one tiny mistake could cost you everything...

In this episode, you will be able to:

• Increase lead generation and conversion rates by understanding the importance of landing pages.
• Hook your audience and keep them engaged with a compelling message on your landing pages.
• Build trust and credibility by delivering on your promises in your business.
• Avoid embarrassing mistakes and ensure professionalism by proofreading your landing pages for errors.
• Reach more potential customers and maximize your conversions by optimizing your landing pages for mobile users.

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Connect with Jennie:

Website: https://jenniewright.com

Instagram: https://www.instagram.com/jennielwright/

LinkedIn: https://www.linkedin.com/in/jenniewrightjlw/

YouTube: https://www.youtube.com/channel/UCjGQCVDgaOGsxrqq-w0Osmw

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs. If you’re ready to stand out, gain visibility, and grow your email list like never before, head over to https://manybundles.com/be-a-contributor and apply today.

Looking to boost your content creation game?

I've got the scoop from my chat with Deirdre Tshien in the latest episode of the podcast. We're diving into some serious content creation magic, so here's the rundown:

• The Power of Connection: Deirdre and I spill the beans on how to infuse your content with humanity and connection. No more robotic vibes – just real, engaging content.
• AI Tools Unleashed: We're talking about the cool kids in town – Caphso and ChatGPT. Discover how these tools can seriously amp up your efficiency and make your content top-notch.
• Hit the Traffic Pyramid: Ever heard of it? We break down the traffic pyramid and spill some secret sauce on how to conquer the online world with effective strategies.
• Capshovian's Live Event: Deirdre spills the deets on this 2-day conference in Orlando. Get ready for strategies galore, from YouTube to SEO. Learn how to build your audience, monetize your content, and create a community that thrives. Plus, it's not your typical event – expect enlightening discussions and killer connections.

So, in this episode, you'll learn how to create authentic connections, build a thriving community, master the traffic pyramid, repurpose content like a pro, and strategically leverage AI tools.

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Connect with Deirdre:

Dierdre’s website: https://www.capsho.com/

Follow Dierdre on Instagram: https://www.instagram.com/deirdretshien/

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Connect with Jennie:

Website: https://jenniewright.com

Instagram: https://www.instagram.com/jennielwright/

LinkedIn: https://www.linkedin.com/in/jenniewrightjlw/

YouTube: https://www.youtube.com/channel/UCjGQCVDgaOGsxrqq-w0Osmw

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs. If you’re ready to stand out, gain visibility, and grow your email list like never before, head over to https://manybundles.com/be-a-contributor and apply today.

Join host Jennie Wright as she takes you on a journey through the world of online events in the Acquire podcast. Discover the secrets to successful summits, learn how to craft the perfect event, and dive deep into the evolution of virtual collaborations. If you're a virtual assistant, entrepreneur, or event enthusiast, this podcast is a must-listen for you.

Resources for this episode:

Do Online Summits Still Work?

Behind the Scenes of a Highly Successful Online Summit: An Insider's Look

Talk to Jennie about your lead generation

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Connect with me here

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs. If you’re ready to stand out, gain visibility, and grow your email list like never before, head over to https://manybundles.com/be-a-contributor and apply today.

Are you the reason your business isn’t scaling? (Hint: You might be!)

In today’s episode, I’m sitting down with the one and only Brad Sugars. You’ve probably heard his name before (he’s only the founder of ActionCOACH, a global business coaching franchise!). Brad is a straight-shooter who knows exactly how to take businesses from stuck to scaling, and he’s sharing his no-nonsense strategies to help YOU get out of the weeds and into the CEO seat.

From breaking outdated systems to hiring smarter, to building partnerships that fuel growth, Brad brings the wisdom of scaling nine+ companies to the conversation. If you’ve been looking for actionable advice on how to make your business work without you, this episode is packed with gold nuggets you can start using today.

On This Week’s Episode, We Discuss:

• Scaling with Strategy: How Brad built multimillion-dollar businesses and the mindset shifts you need to do the same.
• The Power of Partnerships: Brad’s tried-and-true method of teaming up with media outlets for lead generation and how you can adapt this approach today.
• Getting Out of Your Own Way: Why you might be the bottleneck in your business and how to focus on systems over self.
• Smart Hiring Hacks: Why hiring overqualified people is a game-changer and how to manage with clarity and structure.
• Email Marketing Mastery: The right way to nurture leads with email and why frequency matters more than you think.
• Breaking Systems to Scale: Why your current systems won’t support the business you want and how to rebuild for the future.
• Post-COVID Consumer Shifts: How buyer behavior has evolved and why online research now dominates decision-making.
• Vision + Culture = Success: Setting a clear mission and building a team culture that supports your big goals.
• Advice for Aspiring Entrepreneurs: Brad’s candid tips for growth, overcoming roadblocks, and building a business that thrives without you.

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Don't Forget to Follow and Review:

Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

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Connect with Brad:

Follow Brad on Facebook: https://www.facebook.com/BradleySugars/

Follow Brad on Instagram: https://www.instagram.com/bradleysugars/

Connect with Brad on Linkedin: https://www.linkedin.com/in/bradsugars/

Watch Brad on YouTube: https://www.youtube.com/user/actioncoach1

Check out Brad’s website: https://www.bradsugars.com/

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Connect with me here

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the

Are you tired of feeling like your business is at the mercy of algorithm changes?

In this episode, I’m diving into the absolute chaos that’s taken over the social media landscape. From TikTok bans to Meta’s ever-changing algorithms, it feels like the ground is constantly shifting beneath our feet. If you’ve been relying heavily on social platforms to reach your audience, this episode is your wake-up call.

I’ll share how I’ve leaned into organic marketing strategies to regain control and build authentic, sustainable connections with my audience. Whether you’re frustrated with declining reach or worried about the future of your favorite platform, I’ve got actionable insights to help you pivot and grow.

On This Week’s Episode, I Cover:

• What’s happening in social media chaos: How TikTok bans and Meta’s unpredictable changes are throwing creators and businesses into a spin.
• Breaking free from platform dependency: Why relying on social algorithms is risky and how to take back control.
• Why organic marketing is the way forward: Building authentic connections through email lists, blogs, and evergreen content.
• The power of email marketing: Why your email list is your most reliable and scalable marketing tool.
• SEO and evergreen content: How to create blog posts, videos, and other content that work for you long after they’re published.
• The rise of private communities: Tips for building spaces where your audience can connect and thrive.
• Repurposing content strategically: How to get the most mileage out of your content without burning out.
• Future-proofing your strategy: My take on where social media is heading and how to stay ahead of the curve.

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Don't Forget to Follow and Review:

Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

====

Connect with me here

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

• Join the Facebook community 

Are you posting too much on social?

In this week's episode of Acquire, Jennie talks with Social Media Agency Founder - Katie Brinkley, known for her 4-post strategy that consistently drives growth and engagement.

Katie has worked with corporate giants like AT&T and DirecTV, as well as solopreneurs and local businesses, helping them attract the right followers and generate consistent leads. She has mastered the art of crafting effective strategies that drive bottom line results, all while spending just one hour a week on social media.

In this episode, we dive deep into Katie's four post strategy, which has been proven to be a game-changer in online launches and summits. We also discuss the impact of leveraging social media for lead generation and how it has transformed Katie's own business. She shares her belief that posting with intention and strategy, rather than constantly spamming your audience, is the key to success on social media. Katie highlights the importance of being intentional in your posts and using platforms strategically, rather than trying to be everywhere at once. She also shares her journey of trying different methods of lead generation, such as lead magnets and podcasting, and how they have influenced her business growth.

If you're looking for practical tips and strategies to grow your business using social media, this episode is a must-listen. So grab your favorite beverage, sit back, and get ready to acquire some valuable insights from the incredible Katie Brinkley.

Connect with Katie:

Katie's Instagram

Katie's LinkedIn

Rocky Mountain Marketing Podcast

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Resources from this episode:

Behind the Scenes of a Highly Successful Online Summit: An Insider's Look

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community -> https://www.facebook.com/groups/smartmarketingsmartresults

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs. If you’re ready to stand out, gain visibility, and grow your email list like never before, head over to https://manybundles.com/be-a-contributor and apply today.

Ever wondered how process mapping could revolutionize your digital business?

In this episode, we dive deep into the world of process mapping with Sam Drawschak, co-founder of Truvle. Sam brings over a decade of expertise in management consulting, and he's here to shed light on how process mapping can transform digital businesses.

On This Week’s Episode, We Discuss:

1. Unveiling the Power of Process Mapping: Explore the fundamentals of process mapping and how it can revolutionize operations for digital businesses.
2. Truvle's Innovative Lead Generation Strategy: Delve into Truvle's unique approach to lead generation and acquisition, from SEO tactics to innovative marketing strategies.
3. Insider Insights into the Pre-Launch Phase: Gain valuable insights into Truvle's pre-launch phase, including marketing tactics and customer retention strategies.
4. Marketing and Customer Retention Mastery: Discover Truvle's strategies for nurturing customer loyalty and enhancing user experience.
5. Scaling a SaaS Company: Learn about the challenges and triumphs of scaling a SaaS company, and gain valuable insights into Truvle's journey.

As we wrap up today's episode, we're armed with a deeper understanding of the impact of process mapping in digital business. With Sam's expertise and insights, entrepreneurs and marketers alike are equipped with valuable strategies to optimize their operations and drive business growth.

Curious about Truvle’s unique lead generation strategy and pre-launch insights? Dive into our conversation with Sam Drawschak to uncover valuable business secrets!

Don't Forget to Follow and Review:

Loving Acquire? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

====

Connect with Sam:

Connect with Sam on LinkedIn: https://www.linkedin.com/in/samdrauschak/

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Connect with me here

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs. If you’re ready to stand out, gain visibility, and grow your email list like never before, head over to https://manybundles.com/be-a-contributor and apply today.

With more choice than ever for in person or online events, how can event organizers create a sense of community, consistency, and clarity to increase attendee engagement and post-event sales?

What are effective strategies for event organizers to effectively communicate the benefits of their products and services during and after the event, in order to drive sales and convert interested prospects into satisfied customers?

As we go back to more in-person events, the strategies businesses have to use to get people to attend and get more sales after has to adapt too.

In this episode, we dive into:

1. What are the vital decisions people make when they choose to attend an online or in person event.
2. What factors between paid or free make the biggest difference for attendance
3. How to ensure you can create a positive experience and increase sales as a result.

For more episodes like this, make sure you're subscribed to our channel. If you find this content valuable, please consider leaving a comment or review, and sharing with your network.

Resources from this Episode:

Episode 2: The Key to Reaching the Right Audience and Growing Your Business with Jason Wiehler

Episode 5: Unlocking Event Success: The Science of Lead Registration Optimization

Connect with Jennie about your next online or in person event!

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs. If you’re ready to stand out, gain visibility, and grow your email list like never before, head over to https://manybundles.com/be-a-contributor and apply today.

Ever wondered how shifting from push to pull marketing can revolutionize your strategy?

In this episode, Mark Herschberg and I explore the shift from push to pull marketing, discussing nonlinear content dynamics and the pitfalls of push strategies. Mark unveils the Brain Bump app, explaining how it uses spaced repetition for targeted content. We delve into challenges of segmented content creation and audience-driven adventures.

Discover insights on social media integration, the app's benefits, and upcoming features. From app development to email segmentation complexities, gain predictions for email marketing in 2024.

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Connect with Mark:

Mark’s Website: https://brainbumpapp.com

Instagram: https://www.instagram.com/CognoscoMedia

Facebook:  https://www.facebook.com/cognoscomedia

LinkedIn: https://www.linkedin.com/company/cognosco-media/ and https://www.linkedin.com/in/hershey/

Twitter: https://twitter.com/Cognoscomedia

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Connect with Jennie:

Website: https://jenniewright.com

Instagram: https://www.instagram.com/jennielwright/

LinkedIn: https://www.linkedin.com/in/jenniewrightjlw/

YouTube: https://www.youtube.com/channel/UCjGQCVDgaOGsxrqq-w0Osmw

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs. If you’re ready to stand out, gain visibility, and grow your email list like never before, head over to https://manybundles.com/be-a-contributor and apply today.

What if the secret to successful sales isn’t closing more deals but connecting more deeply?

In this episode, I’m hanging out with the awesome Gazzy Amin, and we’re digging into all things ethical sales and real connections. We’re talking about why those old-school sales scripts just don’t cut it anymore and how bringing in a personal, genuine vibe can totally change the way you sell.

Gazzy’s got some great stories about how she moved away from those rigid scripts and found her groove with sales that are all about respect and real human connection.

So, if you’re over the pushy sales stuff and want to find an approach that feels good and actually works, you’re in the right place. We’re sharing tips on how to tweak your sales systems to fit your style, why permission-based marketing is a game-changer, and how to create a sales process that doesn’t just drive results—but feels authentic every step of the way.

On This Week’s Episode, We Discuss:

1. Building Authentic Sales Strategies – How stepping away from rigid sales scripts and embracing real conversations can lead to better client connections and outcomes.
2. Adapting Sales to Fit Your Style – The importance of making sales strategies your own, and how customizing your approach fosters trust and value.
3. The Power of Ethical Sales – Gazzy and I talk about why ethical sales isn’t just a buzzword, but a core component of creating genuine client relationships.
4. Empowering Clients Through Permission-Based Marketing – Why it’s essential to respect potential clients' choices and empower them through authentic, respectful interactions.
5. Creating Space in Sales Conversations – Why giving potential clients time to make decisions without pressure leads to stronger, more lasting relationships.
6. Ditching Copy-and-Paste Funnels – How relying on authenticity over templates can transform your marketing emails and create deeper connections.
7. Making Sales Automation More Human – Gazzy shares why customized, handwritten sales automations can enhance client trust and loyalty in today’s market.

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Don't Forget to Follow and Review:

Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

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Connect with Gazzy:

Follow Gazzy on Facebook: https://www.facebook.com/p/Authentic-Gazzy-100064354950606/

Follow Gazzy on Instagram: https://www.instagram.com/authenticgazzy/

Watch Gazzy on TikTok: https://www.tiktok.com/@authenticgazzy

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Connect with me here

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course

In this episode, Jennie shares her personal experiences and insights on how to improve participation in email marketing campaigns. By implementing effective strategies for open rates and click-through rates, entrepreneurs and marketers can increase engagement and drive business growth.

Tune in to this episode of Acquire to gain valuable knowledge and strategies for boosting email open rates and click-through rates. Don't miss out on this opportunity to master essential business growth tactics and empower your entrepreneurial journey!

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Resources from this episode:

Behind the Scenes of a Highly Successful Online Summit: An Insider's Look

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community -> https://www.facebook.com/groups/smartmarketingsmartresults

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs. If you’re ready to stand out, gain visibility, and grow your email list like never before, head over to https://manybundles.com/be-a-contributor and apply today.

Ever wonder how automating your podcast workflow could free up hours of your time?

In today’s episode, I’m chatting with the incredibly talented Joe Casabona. We’re peeling back the curtain on podcasting strategies that actually move the needle, plus some real-life lessons Joe’s learned along the way about managing diabetes and navigating personal growth.

If you’ve ever felt stuck in your podcasting journey, or just wanted to know how someone juggles it all with a health condition like type 2 diabetes, this episode is for you.

Joe is bringing his A-game, sharing his 7-point growth framework for podcasters, giving us the lowdown on why evolving your podcast format can be a game-changer, and how strategic guest appearances can boost your show’s visibility. We even talk automation, how to break through limiting beliefs, and Joe’s secret sauce for podcast monetization.

Oh, and did I mention he’s giving away over 40 free automation templates to make your life easier? Yep, you don’t want to miss this one!

On This Week’s Episode, We Discuss:

• Joe’s Journey with Diabetes Management: How he maintains consistency with low-carb strategies while balancing a busy life.
• The 7-Point Podcast Growth Framework: From positioning to strategic guest appearances, Joe shares the key steps for podcast success.
• Evolving Podcast Formats: Why keeping your content fresh and adapting your format is crucial for long-term engagement.
• Monetizing Podcasts: Learn actionable insights on how to turn your podcast into a revenue-generating machine.
• Strategic Guesting: Joe reveals the power of showing up on other people’s podcasts and how it can elevate your own.
• Automation and Limiting Beliefs: Discover how automating your processes can break down barriers and boost productivity.
• The Impact of Coaching: Why changing your perception with an outside perspective can be a game-changer for your podcast and personal growth.
• Podcast Planning Tips: Practical advice on avoiding burnout with tools like PodMatch and smart scheduling.
• Joe’s Personal Stories: Including a humorous tale about a hotel mishap that will have you rethinking first impressions!

Free Resource Giveaway: Don’t forget to grab Joe’s 40+ free automation templates to streamline your podcast workflow. Available at podcastworkflows.com/acquire.

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Don't Forget to Follow and Review:

Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

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Connect with Joe:

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

Follow Joe on X: https://twitter.com/jcasabona

Watch Joe on YouTube: https://www.youtube.com/@JoeCasa

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Connect with me here

Want to grow your email list or launch your next product to a ready list of leads?

Ever feel like your software costs are skyrocketing but you can't seem to cut any tools from your tech stack?

As the business landscape evolves, entrepreneurs face a new challenge: navigating the shifting sands of software pricing.

In this candid conversation, I sit down with Katie Fawkes from Ecamm to explore the impact of rising costs on our tech stacks and business profitability.

We dive into the heart of a pressing issue: how to maintain or grow your profits when the tools you rely on suddenly become more expensive. From unexpected price hikes to the struggle of reevaluating long-standing software choices, we share our personal experiences and insights.

The Ripple Effect of Price Increases

• Discover why it's crucial to:
• Regularly audit your tech stack
• Understand the true value each tool brings to your business
• Be prepared to make tough decisions about your software investments

The eCamm Advantage

Katie reveals how eCamm's unique approach as a desktop-based app allows them to keep prices stable while other companies are forced to increase theirs. Learn why this matters for your content ownership and long-term costs.

Strategies for Adapting to the New Normal

• We discuss practical ways to:
• Evaluate the necessity of each tool in your stack
• Explore alternative options without sacrificing quality
• Balance cost-cutting with maintaining productivity

The Future of Software Pricing

Get our predictions on where this trend is heading and how it might affect businesses of all sizes. Plus, hear our thoughts on whether these price increases truly reflect rising costs or if there's more to the story.

Community Support in Challenging Times

We wrap up with a heartwarming anecdote about the power of community support in the face of tech troubles, highlighting the importance of finding your tribe in the digital space.

This episode is a must-listen for anyone feeling the pinch of rising software costs or looking to optimize their tech investments. Join us for an honest, insightful discussion that will help you make informed decisions about your business's digital toolkit.

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Don't Forget to Follow and Review:

Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

====

Connect with Katie:

Visit Katie’s website: https://www.ecamm.com

Follow Katie on Instagram: https://instagram.com/ecammnetwork

Follow Katie on Facebook: https://www.facebook.com/ecammnetwork

Connect Katie on LinkedIn: https://www.linkedin.com/company/ecammnetwork

Follow Katie on X: https://www.x.com/ecammtweets

Watch Katie on YouTube: https://www.youtube.com/c/ecammnetwork

Join Katie’s Community: https://ecamm.tv/community

Join Katie’s Discord:

Ready to discover how ShawnQ turned a virtual summit into a $100,000 success story?

In this week's episode, I'm joined by the incredible Shawn Q, sharing the secrets behind his virtual summit success—$80,000 in sponsorships, $100,000 in post-summit sales, and 2,000+ leads! We unpack his strategies, from speaker selection to virtual sponsorships, providing valuable insights for your business growth.

Discover the blueprint to virtual summit triumphs and get ready to elevate your ventures.

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Resources:

ShawnQ’s Website: https://heyshawnq.com

Instagram: https://www.instagram.com/heyshawnq/

Facebook: https://www.facebook.com/HeyShawnQ

YouTube: https://www.youtube.com/HeyShawnQ

=====

Connect with Jennie:

Website: https://jenniewright.com

Instagram: https://www.instagram.com/jennielwright/

LinkedIn: https://www.linkedin.com/in/jenniewrightjlw/

YouTube: https://www.youtube.com/channel/UCjGQCVDgaOGsxrqq-w0Osmw

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs. If you’re ready to stand out, gain visibility, and grow your email list like never before, head over to https://manybundles.com/be-a-contributor and apply today.

Curious how a 78.6% opt-in rate transformed a podcast into a lead generation powerhouse?

In this episode, I’m thrilled to be joined by the brilliant Evans Putman, founder of Podcast Profit School. We’re diving deep into the world of lead generation, online events, and building authentic relationships. Get ready to uncover some game-changing strategies that will transform the way you connect with potential clients.

On This Week’s Episode, We Discuss:

1. Revolutionary Lead Generation Tactics: Evans Putman shares his innovative approach to lead generation through podcasting, highlighting Real Estate Rock Stars' astounding 78.6% opt-in rate achieved with an irresistible offer, the Agent Success Toolbox.
2. Creating Aspiration and Belief: I discuss the importance of inspiring belief and creating aspiration to drive higher conversions in various niches, steering away from detrimental practices like nagging.
3. VIP Hour and Non-Pushy Sales: Evans unveils the VIP hour pre-event strategy to increase sales and emphasizes the "no pitch pitch" approach, aligning with the ethos of serving and supporting potential clients.
4. Building Sustainable Client Relationships: We delve into the journey from building an email list to selling products, sharing the pivotal lessons of taking one step at a time and cultivating authentic connections with the audience.
5. Engagement Strategies: We highlight the significance of short, engaging episodes, accompanied by exercises and PDFs, to maintain audience interest and drive immediate results, resonating with a client’s success story.
6. Human Connection and Engagement: Techniques like the "immersion conversion vortex" are explored, emphasizing the value of deep human connections, emotional bonds, and virtual events for lead generation and retention.
7. Niche Casts and Private Audio Podcasts: Evans introduces the concept of "niche casts" for lead generation, detailing the strategy of crafting private audio courses to address specific problems, build relationships, and trigger buying signals.

This episode is packed with actionable strategies, valuable insights, and inspirational success stories. Join me and Evans Putman as we unravel the secrets to sustainable client acquisition, revolutionize lead generation tactics, and empower entrepreneurs with the tools to build genuine relationships and spur transformation.

Don't Forget to Follow and Review:

Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

=====

Connect with Evans:

Follow Evans on Facebook: https://www.facebook.com/evans.putman/

Follow Evans on Instagram: https://www.instagram.com/evansputman

Connect with Evans on LinkedIn: https://www.linkedin.com/in/evansputman/

=====

Connect with me here

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the

Today, I’m thrilled to welcome Lauren Gaggioli, an expert in organic content strategy and digital entrepreneurship. We're delving deep into the world of SEO (Search Engine Optimization) – a key player in your online marketing game.

In this episode, Lauren and I are unpacking everything SEO – from the importance of empathetic keyword research to the impact of AI on content generation. Whether you're a seasoned pro or just getting started, this episode is packed with insights to help optimize your online presence. Here’s a sneak peek:

Episode Highlights:

• The "Magic Option" for SEO: We kick things off by discussing why there's no one-size-fits-all solution for SEO, and how truly understanding the needs and feelings of potential searchers makes all the difference.
• Lauren’s SEO Wisdom: Lauren shares invaluable resources and services for upping your SEO game, available through her website. If SEO has been a maze for you, Lauren’s got the map.
• Mining Keyword Data with Empathy: We explore how to mine keyword data not just for trends, but for a genuine human connection – and yes, we talk about where AI fits into all this.
• Quality Over Quantity in Keyword Research: Learn why choosing the right keywords (like "recurring revenue" vs. "recurring income") can be a game-changer for your marketing efforts.
• Understanding User Intent: Lauren highlights the importance of distinguishing between transactional and informational queries – it’s all about getting into your user’s head.
• Addressing Emotional Needs in SEO: Hear how tailoring your content to meet the emotional needs of your audience can lead to more effective results, with real success stories.
• Action Steps for Better SEO: Want to rank higher on Google? Lauren shares practical steps to upgrade your website, emphasizing both technical aspects and quality content.

Why You Can't Miss This Episode:

SEO can be complex and overwhelming, but this episode breaks it down into digestible, actionable steps. Lauren's expertise, combined with real-world examples, will provide you with the strategies you need to enhance your visibility and effectiveness online.

Don't Forget to Follow and Review:

Loving Acquire? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

======

Connect with Lauren:

Follow Lauren on Instagram: https://www.instagram.com/laurengaggioli

Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurengaggioli/

Watch Lauren on YouTube: https://www.youtube.com/@laurengaggioli

=====

Connect with Jennie:

Website: https://jenniewright.com

Instagram: https://www.instagram.com/jennielwright/

LinkedIn: https://www.linkedin.com/in/jenniewrightjlw/

YouTube: https://www.youtube.com/channel/UCjGQCVDgaOGsxrqq-w0Osmw

Want to grow your email list or launch your next product to a ready list of...

Are you considering hosting an online event but feeling unsure about where to start? In this episode of the Acquire podcast, I share my expertise on the crucial first step that many overlook: validating your event idea.

As a seasoned list-building and lead generation specialist, I've seen firsthand the pitfalls of skipping this vital stage. Drawing from my experiences, I'll guide you through the process of ensuring your summit, webinar, or challenge resonates with your target audience before you invest time and resources.

Why Validation Matters

Discover why validating your event idea is like doing homework before a big test. Learn how this step:

• Ensures you're addressing your audience's real needs
• Helps fill virtual seats with quality leads
• Builds trust and authority in your niche

Strategies for Idea Validation

I'll walk you through practical methods to validate your event concept, including:

1. Surveying Your Audience (Without Traditional Surveys)

• Leverage social media: Learn how to use Facebook groups and LinkedIn polls to gather insights
• Ask the right questions: Uncover your audience's pain points and interests

2. Analyzing the Competition

• Identify gaps in the market
• Learn from successful events in your niche

3. Running a Beta Test

• Host a smaller event to gauge interest
• Refine your concept based on real feedback

Setting Clear, Achievable Goals

Understand the importance of realistic goal-setting for your event. I'll share:

• How to calculate potential attendee numbers
• Tips for estimating conversion rates
• The balance between ambition and achievability

Aligning Your Event with Your Business Goals

Learn how to create an event that seamlessly leads to your offer or program. I'll explain:

• The "encapsulation" approach to event planning
• How to subtly introduce your offer throughout the event

By the end of this episode, you'll have a clear roadmap for validating your online event idea and setting yourself up for success. Don't miss out on these invaluable insights that could make or break your next virtual gathering.

Ready to dive deeper? Grab my free guide, "5 Game-Changing Steps to Set Clear, Achievable Goals for Your Online Event Success" at highimpactrevenue.com

===

Don't Forget to Follow and Review:

Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

====

Connect with me here

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen...

As the crisp autumn air settles in, it's time to shake off the summer haze and focus on growing your business. In this episode, I share why fall is the perfect season for supercharging your list building efforts and how to make the most of this golden opportunity.

Drawing from my experience working with clients across various industries and stages of growth, I reveal why waiting until the holiday season to build your list is a costly mistake. Learn how to capitalize on the renewed energy and focus that comes with the back-to-school mindset, even if you're not in the education sector.

Key Insights:

• Understand why fall is prime time for audience engagement and list growth

• Discover strategies to kickstart your list building efforts before the holiday rush

• Learn how to create a promotion plan that warms up your audience effectively

• Explore various list building methods, from challenges to summits

Overcoming Procrastination:

I share personal insights on how to overcome the procrastination that often holds us back from seizing opportunities. Find out how treating list building as a non-negotiable task can transform your approach and lead to consistent growth.

The Power of Consistency:

Discover why starting your list building efforts early and maintaining consistency is crucial for nurturing leads and building trust with your audience. I explain how this approach sets the foundation for success not just in the fall, but well into the new year.

Whether you're a seasoned entrepreneur or just starting out, this episode provides actionable strategies to elevate your list building game. Don't let this prime opportunity slip away – it's time to embrace the fall season and watch your list (and business) grow.

===

Don't Forget to Follow and Review:

Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

====

Connect with me here

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs. If you’re ready to stand out, gain visibility, and grow your email list like never before, head over to https://manybundles.com/be-a-contributor and apply today.

Have you ever wondered if all the advice you’ve heard about growing your email list is actually true? Or felt like you’re pouring time and energy into lead generation strategies that just don’t seem to deliver?

In this solo episode, I’m diving deep into some of the biggest myths surrounding list building, lead generation, and funnels—especially for those of us who are focused on attracting the right clients, not just any clients.

Here’s the thing: So many "gurus" will tell you that the bigger your list, the better, or that Facebook ads and fancy funnels are your secret weapon. But in reality, it’s all about quality over quantity, building meaningful relationships, and focusing on long-term, sustainable strategies. Tune in as we pull back the curtain on these myths and discover what really works.

On This Week’s Episode, We Discuss:

1. The List Size Myth - Why "bigger is better" isn’t always true when it comes to your email list, and why engagement beats numbers every time.
2. The Fancy Funnels Fallacy - Why elaborate funnels aren’t the magic solution many claim they are, and how focusing on authentic audience relationships leads to lasting success.
3. Rethinking Ads - Are Facebook ads really the fastest way to grow your list? We’ll dive into when ads make sense and when they could just be wasting your money.
4. What Makes a Lead Magnet Effective - How to create a lead magnet that actually solves a problem and attracts your ideal clients—without the fluff.
5. Building Authentic Connections - Strategies for turning your audience into a community through real, meaningful interactions that keep them coming back.
6. Harnessing Organic Traffic and Collaborations - How to leverage podcast guesting, collaborations, and other organic methods to grow your influence without spending a fortune.
7. The Long Game Approach - Why playing the long game in lead generation is key to building a loyal customer base and sustainable growth.

Want to dive even deeper into these strategies and craft a lead generation plan that works for your business? Let’s chat! Head to jenniewright.com to book a strategy call, and I’ll help you create a customized plan that gets real results.

===

Don't Forget to Follow and Review:

Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

====

Connect with me here

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to...

What does it really take to achieve a MILLION dollar visibility in today’s crowded market?

In this episode, we're diving into the essential elements of visibility, personal branding, and amplifying your authority. Melanie Benson joins me to share her journey into weaving human design into her work, while I explore how the entrepreneurial toolkit has evolved over time. Together, we unpack the concept of $1,000,000 visibility, discussing why personalized messaging, strategic pricing, and tailored visibility efforts are critical in today’s crowded market.

Tune in for a conversation filled with practical insights and actionable strategies to help you stand out and elevate your visibility game.

On This Week’s Episode, We Discuss:

1. Melanie Benson’s journey into integrating human design into her work after a friend’s insightful observation about her burnout patterns, revealing how this approach helps clients overcome money blocks and visibility challenges.
2. The evolution of the entrepreneurial toolbox, where Jennie shares the importance of continually refining skills and adapting strategies to stay ahead in a competitive marketplace.
3. How to embrace your personal power and boost your visibility, with advice on building confidence in your message and shining brightly to attract your ideal clients.
4. Melanie’s $1,000,000 visibility framework, offering listeners a free resource to help them enhance their visibility strategies and build lasting authority in their niche.
5. The power of brand authority and visibility, with a focus on podcasting and other platforms, highlighting the impact of consistent and strategic visibility efforts.
6. The importance of personal branding, connected to core values like connection, fun, and abundance, and how these elements can influence and shape your brand’s impact.
7. Melanie’s role as an authority amplifier, helping experts move from being invisible to showcasing their expertise through strategic shifts in messaging and visibility.
8. Why niching down and owning your specific area of expertise is essential before expanding into broader markets, ensuring your brand message is clear and compelling.
9. The importance of strategic pricing to reflect your authority and the need for a visibility strategy that sets you apart from the competition.
10. Leveraging guest appearances on podcasts and other platforms to boost your visibility, with tips on borrowing influence and credibility to grow your audience and impact.

Whether you’re just starting out or looking to refine your strategies, this episode is packed with valuable insights to help you elevate your visibility, amplify your authority, and make a lasting impact in your industry.

====

Connect with Melanie:

Follow Melanie on Facebook: Facebook.com/CoachMelanieBenson

Follow Melanie on Instagram: Instagram.com/CoachMelanieBenson

Connect with Melanie on LinkedIn: linkedin.com/in/success/

====

Connect with me here

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator,...

Want your bundle contribution to stand out from the crowd?

In today’s episode, we’re diving into a game-changing strategy for growing your email list and expanding your audience: bundle giveaways.

If you’ve been looking for a way to reach thousands of new people while showcasing your expertise, this episode is for you. We’ll walk through the decision process of whether to repurpose an existing product, offer a sneak peek of something bigger, or create something brand new.

Plus, I’m sharing my top tips for making sure your product doesn’t just blend in with the rest, but truly stands out and captures attention.

By the end of this episode, you’ll have a step-by-step plan for contributing to a bundle giveaway that maximizes your impact—and your list growth!

On This Week’s Episode, We Discuss:

• Why Bundle Giveaways Are List-Building Gold: How leveraging pool audiences can expose your product to thousands of potential new subscribers and help you rapidly grow your list.
• Using an Existing Product vs. Creating Something New: Should you repurpose content you already have or start fresh? We’ll break down the pros and cons of both.
• Giving a Sneak Peek of a Larger Product: How offering a portion of a paid product can build curiosity and drive future sales.
• Best Practices for Packaging Your Bundle Product: Crafting a compelling title and ensuring your product looks visually appealing to stand out in the bundle crowd.
• Promotion Tips to Maximize Exposure: How to get your bundle contribution noticed with a solid promotion strategy, including leveraging social media and email lists.
• Special Offer: Don’t forget to grab my free guide, "5 Game-Changing Steps to Setting Clear, Achievable Goals for Your Online Event Success." Head to the link in the show notes for your free download!

===

Don't Forget to Follow and Review:

Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

====

Connect with me here

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs. If you’re ready to stand out, gain visibility, and grow your email list like never before, head over to https://manybundles.com/be-a-contributor and apply today.

Curious about the must-know tech stack essentials for business success?

Join me on this episode as I explore the world of tech stacks. I'll share my embarrassing yet eye-opening experiences, covering building block vs. growth tech stacks, the importance of avoiding one-size-fits-all software, and optimizing your stack for success. Acquire valuable knowledge to choose the right software and maximize your business growth.

=========

Resources Mentioned in this Episode:

This is my current tech stack - not including social platforms etc.

1. ActiveCampaign for email marketing
2. Wordpress with Elementor pro theme
3. PrettyLinks plugin for cloaked links
4. Clickfunnels (the classic edition)
5. Thrivecart - for products, course deliver and affiliate)
6. Canva pro for all my graphics, presentations etc.
7. Full Adobe suite for editing my podcast etc.
8. Captivate.fm for my podcast
9. Asana for project management 
10. Zoom for video conferencing 
11. Fathom for note taking on those conferences 
12. Calendly for scheduling calls
13. Google drive for document sharing and storage (I also have dropbox but I prefer GD)
14. Airtable for more project management, forms and podcast organization. 
15. Slack for communication with my team and clients teams. 
16. Stripe for processing payments over to my bank
17. YouTube for videos
18. Vimeo for videos
19. Better Proposals for sending proposals to my prospective clients. 
20. Capsho for my podcast
21. CastMagic - I have it for my podcast but only because I bought it before investing in Capsho
22. Clockify to track my time (when I’m working in my fractional CMO gig)
23. Semrush for SEO
24. Linktree for links from my social
25. Loomly - paid account for creating tutorials
26. Podmatch

Curious about how AI is transforming content creation?

In this episode of Acquire, I sit down with two fantastic guests, Deirdre Tshien and Katie Brinkley, to discuss the impact of AI tools in the digital world. We cover the real influence of AI on content creation and the essential role of human input.

Get ready for an engaging conversation packed with practical tips, personal experiences, and actionable strategies!

On This Week’s Episode, We Discuss:

1. Our Experience at the AI for Content Entrepreneurs Event: Deirdre and Katie share insights from the event hosted by Joe Polizzi, revealing the latest trends and challenges in AI for content creation.
2. Human Input in AI Content Creation: We explore why guiding AI with human input is crucial for maintaining quality and authenticity in your content.
3. Using Capsho for Podcasts: Katie discusses how she uses Capsho for her podcast and clients, highlighting the importance of preserving your unique tone and style.
4. Training CAPTCHA Next Gen: Deirdre talks about the time and effort required to train AI tools like CAPTCHA Next Gen for custom tone of voice and soft skills.
5. The Pitfalls of Over-Reliance on AI: Real-world examples of businesses that faced challenges due to improper AI training and over-dependence on technology.
6. AI as a Complementary Tool: We agree that AI should be used in conjunction with human input, showcasing how AI tools can enhance, not replace, content creation efforts.
7. Social Media Impact and Strategy: Katie shares her four-post strategy for Instagram and LinkedIn, emphasizing the need for a thoughtful approach to social media.
8. Finding and Engaging the Right Audience: Deirdre and Katie discuss the importance of engaging with the ideal audience and building effective digital strategies.
9. Marketing Strategies and Podcast Performance: Insights into how intentional content creation and targeted social media marketing can boost your podcast downloads and overall performance.
10. The Power of "The Social Shift": Katie’s book and speaking opportunities, offering a deep dive into her social media strategies and podcast intensives.

Join us as we explore the world of AI, content creation, and social media strategies with our exceptional guests, Deirdre Tshien and Katie Brinkley. Stay tuned for valuable insights and actionable strategies that can elevate your content creation and social media presence!

=========

Resources:

Capsho: https://www.capsho.com/waitlist

Katie’s book—The Social Shift: https://katiebrinkley.com/book/

Connect with Deirdre:

Dierdre’s website: https://www.capsho.com/

Follow Dierdre on Instagram: https://www.instagram.com/deirdretshien/

=====

Connect with Katie:

Follow Katie on Instagram: https://www.instagram.com/iamkatiebrinkley/

Connect with Katie on LinkedIn: https://www.linkedin.com/in/katiebrinkley/

Listen to Katie’s podcast - Rocky Mountain Marketing Podcast: https://podcasts.apple.com/ca/podcast/rocky-mountain-marketing/id1506956667

=====

Connect with Jennie

Connect with me here

Want to grow your email...

Have you ever wondered why some brands effortlessly attract ideal clients, while others struggle to stand out?

Or maybe you're secretly dreading your next photo shoot because being in front of the camera feels…well, intimidating?

Ever wish you knew the secret sauce behind visuals that not only look good—but actually convert?

Today I’m thrilled to introduce you to my amazing guest, Nathalie Amlanie, a Toronto-based personal brand strategist and photographer who's mastered the art of capturing authentic, magnetic brand stories. Nathalie blends her strategic MBA background with a deeply creative approach to help entrepreneurs like you visually tell their stories, build genuine connections, and elevate their brands in a powerful way.

In this conversation, Nathalie pulls back the curtain on her unique method to crafting brand visuals that are both strategic and true-to-you. You’ll hear exactly how authentic branding photography can boost your visibility, build instant trust, and yes—drive serious conversions.

This episode isn’t just about looking good in photos (although, who doesn’t love that?); it's about stepping confidently into your brand’s true story and letting your visuals do the selling.

Ready to see your business—and yourself—in a whole new light? Let's dive in.

On This Week’s Episode, We Discuss:

• Authenticity Sells: Why storytelling through visuals isn't just nice—it's necessary for business growth.
• From Camera Shy to Confident: Nathalie’s personal journey (and how she empowers clients to feel amazing on camera).
• Instant Brand Credibility: How professional brand photography immediately boosts your business reputation.
• Strategic Visual Storytelling: Nathalie’s step-by-step process to create images that resonate deeply with your ideal audience.
• Conversion-Boosting Photos: How Jennie’s own testing proves high-quality visuals significantly increase engagement and sales.
• Planning Your Perfect Shoot: Nathalie shares her Brand Clarity Workbook to help you get camera-ready and crystal-clear on your brand vision.
• Overcoming Camera Anxiety: Easy, practical tips for feeling at ease—and even excited—in front of the lens.

Whether you're already comfortable in front of the camera or still a little hesitant, Nathalie’s insights are game-changing. Don’t miss this episode packed with strategies that turn authentic imagery into revenue-generating results.

===

Don't Forget to Follow and Review:

Loving the Acquire podcast? 

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

===

Connect with Nathalie:

Follow Nathalie on Facebook: https://www.facebook.com/pictonatphoto/

Follow Nathalie on Instagram: ​https://instagram.com/pictonatbrandingcreative

Follow Nathalie on LinkedIn: https://www.linkedin.com/in/nathalie-amlani/

Check out Nathalie’s website: https://pictonat.com/

====

Connect with me

Ever wondered how to scale your coaching business without working yourself to the bone?

In this episode, I sit down with Chris Williams, founder of Group Coach Nation, to dive into the art of group coaching and mastermind strategies. We’re peeling back the curtain on what makes group programs thrive, why technology has changed the game, and how to build authentic relationships with your clients (no slimy tactics here!).

Chris shares his incredible journey—from running high-end masterminds to helping coaches like you design programs that create freedom and growth. Whether you're dreaming of launching your first group offer or refining your existing mastermind, this episode is packed with practical strategies and fresh perspectives to help you succeed.

On This Week’s Episode, We Discuss:

1. The Power of Group Dynamics: How to foster collaboration and pick the right members for your mastermind.
2. Scaling From 1-on-1 to Group Coaching: Why this shift can revolutionize your business—and your life.
3. The Role of Technology: Tools and platforms that make running groups and masterminds more effective than ever.
4. Who Shouldn’t Run a Mastermind: Chris’s no-BS take on what it really takes to lead a successful group program.
5. Building Trust with Clients: Why selling is a lot like dating—and how to nail that first impression.
6. Chris’s 2-Call Strategy for High-Ticket Offers: A simple yet powerful approach to ensure the right client fit.
7. Adventure as a Business Strategy: How embracing your version of adventure fuels creativity and success.
8. The Whole Human Approach: Using personality, temperament, and communication styles to elevate your coaching.
9. Why Masterminds Work: The ripple effect they create in teams, communities, and personal growth.
10. Free Resources From Group Coach Nation: Where to find actionable tools to start building your own scalable coaching program.

===

Don't Forget to Follow and Review:

Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

===

Connect with Chris:

Join the Group Coach Nation Facebook Group: https://www.facebook.com/groups/groupcoachnation

Follow Chris on Facebook: https://www.facebook.com/chris.williamshq/

Follow Chris on Instagram: https://www.instagram.com/chriswilliamshq/

Connect with Chris on LinkedIn: https://www.linkedin.com/in/chriswilliamshq/

Watch Chris on YouTube: https://www.youtube.com/@GroupCoachNation 

Listen to the Group Coach Nation Podcast: https://feeds.buzzsprout.com/1871496.rss

====

Connect with me here

Want to grow your email list or launch your next product to a...

$276,000 added dollars in revenue from guest speaking - in less than a year. How?

In this episode, Atiba de Souza reveals his proven strategies for skyrocketing online visibility, ranking on the first page of Google, and revolutionizing SEO.

But that's not all! Jennie and Atiba dig deep into the power of guest speaking and podcasting for lead generation and list building.

In this episode, discover how to:

• Utilize guest speaking to grow your list and generate high-quality leads
• Create an impactful podcasting system that attracts your ideal audience
• Leverage the algorithms of social media platforms to increase visibility
• Harness the potential of email marketing in 2024 and beyond

PLUS, Atiba shares exclusive insights about the latest trends in digital marketing, including updates from TikTok, Google, LinkedIn, and Pinterest! Don't miss out on his expert predictions for the industry's future.

Free Resources from Atiba:

https://videoprompts.ai/

https://emailgenerator.tech/

Connect with Atiba:

LinkedIn: https://www.linkedin.com/in/atibadesouza/

Instagram: https://instagram.com/atibadesouza

Team Building YouTube- https://www.youtube.com/channel/UChjej0lyswDeDd91x7y63ew

TikTok: https://www.tiktok.com/@theatibadesouza

Facebook: https://www.facebook.com/atibadesouza

=========

Connect with Jennie:

Website: https://jenniewright.com

Instagram: https://www.instagram.com/jennielwright/

LinkedIn: https://www.linkedin.com/in/jenniewrightjlw/

YouTube: https://www.youtube.com/channel/UCjGQCVDgaOGsxrqq-w0Osmw

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs. If you’re ready to stand out, gain visibility, and grow your email list like never before, head over to https://manybundles.com/be-a-contributor and apply today.

In this episode, Jennie Wright talks with guest Jason Wiehler about the significance of targeting a niche audience in marketing.

They discuss the benefits of precise audience targeting, strategies for attracting the right audience, and the impact of niche focus on conversion rates.

Tune in to gain insights on building a successful business by speaking directly to the people who need your product or service the most.

Resources:

Read More: Understand your niche market first before you create a single piece of content

Jason Wiehler’s Website: https://jasonwiehler.com

Follow Jason on Instagram: https://www.instagram.com/jasonwiehler/ 

Connect with Jason on LinkedIn: https://www.linkedin.com/in/jasonwiehler/ 

====

Connect with me here

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs. If you’re ready to stand out, gain visibility, and grow your email list like never before, head over to https://manybundles.com/be-a-contributor and apply today.

Do you want to attract a flood of new leads for your upcoming summits?

In my latest podcast episode with Jenzaia diMartile, we dive deep into the secrets of mastering Facebook ad strategies for summits.

In this episode, you will be able to:

• Master the art of Facebook ad strategies for summits and skyrocket your event attendance.
• Discover the secrets of list building and lead generation to continuously grow your customer base.
• Overcome your fear of wasting money on ads by unlocking the key to successful ad campaigns.
• Optimize your funnel success with Facebook ads and watch your conversion rates soar.
• Learn the importance of congruency in lead generation and create irresistible offers that resonate with your audience.

Don't miss out on these valuable insights! Tune in now and take your Facebook ad strategy for summits to the next level.

=========

Resources:

Connect with Jenzaia here: https://www.instagram.com/heyitsjenzaia/

=========

Connect with Jennie:

Website: https://jenniewright.com

Instagram: https://www.instagram.com/jennielwright/

LinkedIn: https://www.linkedin.com/in/jenniewrightjlw/

YouTube: https://www.youtube.com/channel/UCjGQCVDgaOGsxrqq-w0Osmw

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs. If you’re ready to stand out, gain visibility, and grow your email list like never before, head over to https://manybundles.com/be-a-contributor and apply today.

What’s your go-to strategy for making connections that stick—do you even have one?

Ever walk out of an event and think, "What was the point of that?" You’re not alone. In this episode, we’re tackling one of the biggest challenges for professionals today: how to leave in-person events with more than just a handful of LinkedIn connections or a few QR codes in your pocket.

I’ll walk you through my step-by-step strategy to turn every handshake, conversation, and business card exchange into actionable leads that actually grow your business. From crafting a memorable introduction to executing a follow-up plan that sets you apart, this episode is all about making the time and energy you spend at events count.

So, if you’re ready to own the room—even if you’re not the speaker—and build connections that last long after the event wraps, this one’s for you.

On This Week’s Episode, We Discuss:

• The Shift in Networking: Why LinkedIn and QR codes aren’t enough—and what to do instead.
• Crafting a Killer Introduction: A simple formula to stand out from the “Hi, I’m [Name]” crowd.
• Meaningful Conversations: How to ask questions that spark genuine, memorable connections.
• The Power of Follow-Up: Why timing matters and how to use transit time to get ahead.
• Tailored Communication: Ditching the generic "nice to meet you" notes for personalized follow-ups.
• Owning the Room: How to leave a lasting impression, even when you’re not on stage.
• Giving First: The secret to building trust and opening doors by offering value upfront.
• Stepping Into Boldness: Practical tips to ditch the wallflower mentality and make yourself unforgettable.

===

Don't Forget to Follow and Review:

Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

====

Connect with me here

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs. If you’re ready to stand out, gain visibility, and grow your email list like never before, head over to https://manybundles.com/be-a-contributor and apply today.

What’s the #1 mistake keeping speakers from making money—and are YOU making it?

If you’ve ever dreamed of stepping onto a stage and delivering a talk that not only captivates but also converts—this episode is for you. Because let’s be real… public speaking isn’t just about sharing your message—it’s about getting paid for it.

This week, I’m sitting down with the incredible Jenn Espinosa-Goswami, an experienced speaker and coach who helps entrepreneurs speak with clarity, confidence, and consistency—whether on stage, on camera, or in webinars. If you’ve been stuck in the cycle of free gigs, unsure how to turn speaking into a legitimate revenue stream, Jenn is here to spill the secrets on how to transition from “exposure” to paid opportunities that grow your business.

Here’s what we’re covering in today’s episode:

• How to overcome stage fright and OWN the room (or Zoom!)
• The power of a signature talk—and why having one makes you the speaker event planners WANT
• How to stop taking unpaid gigs and start commanding top-dollar speaking fees
• The truth about TEDx talks—are they worth it for your speaking career?
• How to structure your talk for engagement (aka, keep them hooked from your first sentence to your final call to action)
• The role of AI in speaker success—and how tools like ChatGPT can help you land gigs
• Speaker reels: Do you really need one? And what makes one stand out

Public speaking isn’t just for coaches or consultants—it’s for ANYONE who wants to increase their authority, attract high-ticket clients, and become the go-to expert in their niche.

If you’ve been wondering how to leverage speaking to grow your audience, boost sales, and build brand authority, this episode is packed with actionable takeaways to make it happen.

===

Don't Forget to Follow and Review:

Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

===

Connect with Jenn:

Follow Jenn on Instagram: http://www.instagram.com/jennspingo

Connect with Jenn on Linkedin: https://www.linkedin.com/in/jego3

Watch Jenn on YouTube: https://www.youtube.com/c/JenniferEspinosaGoswami

Check out Jenn’s website: https://www.weightlesschronicles.com/contact-me/

====

Connect with me here

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Are you ready to uncover the secrets to success even in the face of setbacks?

Join me on this episode of Acquire, as we delve into the inspiring journey of Julia Block Pearson, CEO of Stratos Creative Marketing. Together, we'll explore how Julia turned her launch setbacks into triumphs, paving the way for the remarkable success of the DIY Social Club.

Get ready for an episode packed with insights, strategies, and invaluable lessons to fuel your entrepreneurial journey.

On This Week’s Episode, We Discuss:

1. The Power of Resilience: Join us as we uncover how Julia overcame adversity and corporate challenges, emerging stronger and more resilient than ever before. Hear firsthand accounts of triumph over adversity and the invaluable lessons learned along the way.
2. Navigating Business Expansion: Explore Julia's journey of business expansion and decision-making, including the challenges of saying no and the importance of focusing on perfecting current business operations before venturing into new territories.
3. Harnessing the Art of Storytelling: Uncover the transformative power of personal storytelling in business as Julia and I discuss its profound impact on connecting with audiences, fostering trust, and attracting ideal clients who resonate with your narrative.
4. Innovating with the DIY Social Club: Get an insider's look into Julia's innovative DIY social media process, the DIY Social Club, designed to empower budget-conscious entrepreneurs to amplify their online presence. Learn from the challenges and successes of its launch and evolution.
5. Lead Generation Strategies: Dive into effective lead generation tactics and debunk common misconceptions surrounding marketing innovation. Discover tried-and-tested methods for cultivating strong leads and maximizing your online presence.
6. Collaborative Mindset and Community Building: Embrace the power of collaboration over competition as Julia and I discuss the significance of fostering a supportive community within the industry. Learn how collaboration can fuel growth, creativity, and collective success.

Whether you're facing setbacks or striving for greater heights, this episode of Acquire is packed with actionable strategies and inspiration to propel you forward. Tune in and learn from the remarkable journey of Julia Block Pearson on her path to DIY Social Club success!

Don't Forget to Follow and Review:

Loving Acquire? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

=====

Connect with me here

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs. If you’re ready to stand out, gain visibility, and grow your email list like never before, head over to...

How do you keep your leads warm, engaged and ready for more - event through the holiday season?

With the holiday season right around the corner, this episode focuses on strategies on how to nurture your leads during this busy and promotional time.

We all know how overwhelming it can be for both businesses and customers with the constant flood of deals and offers.

So, how can you stand out and maintain a strong connection with your leads without bombarding their inboxes? That's what we're diving into today.

In this episode, discover:

• The power of personal touch. In an automated world, a genuine and personalized approach goes a long way. Consider sending personalized thank-you emails to your leads, mentioning something specific they've engaged with, and inviting them to share their wins and journey with your brand.
• The importance of value-driven content. While everyone else is focused on promotions, you can provide your leads with insightful content that solves their problems, shares stories, or even gives them a peek behind the scenes of your business. Create an anchor for them to rely on amidst the holiday noise.
• Fostering a two-way conversation with your leads by incorporating interactive elements like polls, surveys, or live Q&A sessions. This not only captivates their attention but also strengthens your relationship on a personal level.

And more.

If you want more tips on boosting engagement and open rates for your email campaigns, be sure to check out episode 7 of the Acquire podcast.

=========

Connect with Jennie:

Website: https://jenniewright.com

Instagram: https://www.instagram.com/jennielwright/

LinkedIn: https://www.linkedin.com/in/jenniewrightjlw/

YouTube: https://www.youtube.com/channel/UCjGQCVDgaOGsxrqq-w0Osmw

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs. If you’re ready to stand out, gain visibility, and grow your email list like never before, head over to https://manybundles.com/be-a-contributor and apply today.

Are you trapped in the feast or famine cycle, wondering how to create consistent income in your business?

If you’ve ever felt stuck in the endless loop of feast or famine in your business, you’re not alone. In this episode, I’m sharing my journey of finally breaking free from that rollercoaster ride. I’ll take you behind the scenes of how I went from running a one-off summit business to building multiple revenue streams that fuel sustainable growth. Whether you’re launching your first course, offering services, or pivoting your business, this episode is packed with actionable strategies to help you diversify and grow in 2025.

On This Week’s Episode, We Discuss:

• Breaking the Feast or Famine Cycle: Why relying on a single revenue stream can stall growth—and what to do instead.
• Diversifying for Long-Term Success: How I added new income streams to create a more stable and scalable business model.
• The Power of Visibility: How participating in bundles, summits, and speaking engagements expanded my network and brought in high-quality clients.
• Branching Into New Roles: My transition to offering fractional operations and CMO services, and why it’s been a game-changer.
• Owning Your Future: The decision to take an ownership stake in a company and the strategic thinking behind building a sellable asset.
• Planning for 2025: My step-by-step approach to setting quarterly goals and rolling out new offers without overwhelming myself—or my team.
• Lessons in Timing and Personal Growth: Why success isn’t always linear and how personal development plays a critical role in scaling.
• Strategic Planning for Revenue Diversification: Practical tips for entrepreneurs to identify opportunities and reduce over-reliance on any one stream of income.

===

Don't Forget to Follow and Review:

Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

====

Connect with me here

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

In a world that values extroverts she felt like a misfit. But little did she know, her introvert status held a secret power.

This is the story of Julie Greenham, the introverted entrepreneur who defied expectations and found remarkable success. How did she do it? The answer lies in a twist you won't see coming.

Stay tuned to discover the surprising strategy that turned her quiet nature into a force to be reckoned with.

In this episode, you will be able to:

• Master introverted business success strategies and unlock your full potential for entrepreneurial growth.
• Discover the power of personal connections and learn how to cultivate repeat clients for sustainable business growth.
• Find the perfect balance between networking and preserving your energy to maximize your business success without burning out.
• Embrace your strengths and weaknesses to fuel your personal growth journey and achieve greater entrepreneurial success.
• Design intentional and mindful event experiences that leave a lasting impact on your clients and elevate your business to new heights.

========

Resources from this episode:

https://juliegreenham.com/

https://instagram.com/iamjuliegreenham

https://www.linkedin.com/in/juliegreenham/

https://www.facebook.com/thequietpowerhouse

=========

Connect with Jennie:

Website: https://jenniewright.com

Instagram: https://www.instagram.com/jennielwright/

LinkedIn: https://www.linkedin.com/in/jenniewrightjlw/

YouTube: https://www.youtube.com/channel/UCjGQCVDgaOGsxrqq-w0Osmw

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs. If you’re ready to stand out, gain visibility, and grow your email list like never before, head over to https://manybundles.com/be-a-contributor and apply today.

Feeling like LinkedIn is just another overwhelming platform where your efforts get lost in the noise? Think again.

In this episode, I’m joined by LinkedIn expert and social media strategist, Denise Boswell Buck, who helps women-led businesses crush their LinkedIn marketing goals. Together, we’re diving into all things LinkedIn—from crafting standout profiles to hosting live shows that build connections and amplify your visibility.

Whether you’re a LinkedIn newbie or a seasoned pro looking for fresh ideas, this episode will help you tap into LinkedIn’s massive potential for growth, connection, and brand-building.

On This Week’s Episode, We Discuss:

• Using LinkedIn Live to Build Connections and Visibility: Denise breaks down how hosting LinkedIn Live shows creates personal connections and gets you noticed by your target audience.
• Aligning Your Marketing Strategies with Business Goals: Learn how syncing your LinkedIn efforts with your business objectives can lead to more focused, measurable results.
• The Secret Power of Video on LinkedIn: Discover why video content on LinkedIn is a game-changer for showcasing your expertise and fostering engagement.
• Crafting a Profile That Works Overtime: Denise shares how to optimize your LinkedIn profile—think magnetic headlines and an “About” section that packs a punch.
• Authentic Engagement That Drives Growth: Ditch the spammy connection requests and learn how real, meaningful interactions can skyrocket your visibility.
• Navigating LinkedIn’s Features Like a Pro: From newsletters to search engine optimization, we explore LinkedIn’s hidden tools that boost your discoverability.
• Networking Like a Human (Not a Robot): Personalized connection requests and authentic messaging are non-negotiable for building strong professional relationships.
• Turning LinkedIn DMs Into Contracts: Denise shares a powerful story of how one LinkedIn connection turned into a game-changing business opportunity.
• Why LinkedIn Is No Longer Just for Job Hunters: We’re busting the myth that LinkedIn is only for resumes and recruiters. This platform is your secret weapon for organic growth and thought leadership.

===

Don't Forget to Follow and Review:

Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

===

Connect with Dee:

Follow Dee on Facebook: https://www.facebook.com/DeeBoswellBuck/

Follow Dee on Instagram: https://www.instagram.com/deeboswell_buck

Connect with Dee on Linkedin: https://www.linkedin.com/in/dee-boswell-buck/

Watch Dee on YouTube: https://www.youtube.com/@deebusiness

Check out Dee’s website: https://www.deeboswellbuck.com/

====

Connect with me here

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

• Join the Facebook community 

Are you still stuck running your business like an overwhelmed solopreneur instead of leading like a CEO?

In this episode, I’m joined by the incredible Donna Dube—certified Director of Operations, business growth strategist, and former ICU nurse turned systems powerhouse. (Yep, she’s lived the high-pressure life and brought that calm focus into entrepreneurship.)

We’re pulling back the curtain on what it really takes to shift out of day-to-day hustle and into your role as the strategic leader of your business. Donna and I are talking about what’s keeping business owners stuck in maintenance mode, how to prioritize like a true CEO, and the smart systems and delegation strategies that can unlock serious scalability.

Whether you’re running a multi-6-figure business or you're scaling past $20K months, you’ll walk away with practical, repeatable steps to stop spinning your wheels and start running your business like the visionary you are.

On This Week’s Episode, We Discuss:

• From ICU to CEO: Donna’s inspiring pivot from nurse to operations strategist—and what high-pressure lessons still guide her work today.
• The CEO Mindset Shift: Why making the leap from operator to visionary is the move for sustainable growth (and what keeps people stuck).
• Delegation Done Right: How to categorize your work into “growth” vs. “maintenance” so you stop bottlenecking your business.
• Operational Bottlenecks You Don’t See Coming: The common traps high-achievers fall into—and how to avoid them with systems that scale.
• Creating Your CEO Dashboard: How to use a simple framework to align your time, team, and top priorities every single week.
• Weekly Power Hours that Actually Move the Needle: The real secret to staying focused on revenue-generating activities without adding more hours.
• Team Training That Builds Longevity: Why delegating isn’t just offloading tasks—it’s building an operational engine that grows with you.
• When to Promote from Within: Donna’s tips for retaining team talent and creating leadership pathways in your business.

===

Don't Forget to Follow and Review:

Loving the Acquire podcast? 

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

===

Connect with Donna:

Follow Donna on Facebook: https://www.facebook.com/donna.dube.96/

Follow Donna on Instagram: https://www.instagram.com/ceoamplify/

Follow Donna on LinkedIn: https://www.linkedin.com/in/donna-dube/

Check out Donna’s website: https://ceoamplify.ca/

====

Connect with me here

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk 

Join the Facebook community 

Ever wondered how to create a rock-solid backup system for all your content and the tools that can take your video production to the next level?

In this episode, we have a special treat for you. We're diving deep into the world of content creation, tech stacks, and community building with the fabulous Katie Fawkes, the director of marketing at Ecamm Live.

Katie has an incredible background that took her from literature and history to publishing, and now to the forefront of marketing through her exceptional writing skills. We're going to geek out over our shared love for literature and movies, and delve into the nuts and bolts of maximizing your tech stack and fostering a supportive community.

Plus, we’ll touch on the exciting 21-Day Content Habit Challenge that Ecamm and Capsho have teamed up for. So, if you're ready to optimize your content creation and build a thriving community, this episode is for you!

On This Week’s Episode, We Discuss:

1. Importance of Backing Up Content and Files: Katie Fawkes underscores the critical need for regularly backing up your content to safeguard against internet outages or site changes.
2. Saving Content in Different Places: We talk about having a robust system for saving and backing up your content in multiple locations, such as cloud storage, external hard drives, and even sharing with trusted friends.
3. Ecamm Live as an Essential Tech Tool: Discover how Ecamm Live can revolutionize your video production and live streaming efforts, with seamless integration into other tools and the ability to repurpose video content into various formats.
4. Building a Supportive Community: Katie shares the power of creating a supportive environment for your community, emphasizing how free training and open sessions can drive sales and referrals, even to non-customers.
5. Evaluating and Optimizing Your Tech Stack: We discuss the importance of owning your audience through reliable communication channels like email, the pitfalls of relying solely on certain software and platforms, and the necessity of regularly backing up your email lists.

Don't Forget to Follow and Review:

Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

=====

Connect with Katie:

Visit Katie’s website: https://www.ecamm.com

Follow Katie on Instagram: https://instagram.com/ecammnetwork

Follow Katie on Facebook: https://www.facebook.com/ecammnetwork

Connect Katie on LinkedIn: https://www.linkedin.com/company/ecammnetwork

Follow Katie on X: https://www.x.com/ecammtweets

Watch Katie on YouTube: https://www.youtube.com/c/ecammnetwork

Join Katie’s Community:

Curious about what truly fuels social media success? Well, you're in luck because in this episode, I had the pleasure of chatting with the insightful Katie Brinkley. Katie graciously opened up about her entrepreneurial journey, sharing both the highs and lows she's encountered along the way. From navigating the tumultuous waters of starting a business to finding her stride in the ever-evolving world of social media, Katie's story is as inspiring as it is relatable.

If you're ready to uncover the secrets behind social media success – from navigating trends to fostering genuine connections then join us for an enriching conversation that's sure to leave you feeling inspired and empowered. Let's dive in!

=====

Connect with Katie:

Follow Katie on Instagram: https://www.instagram.com/iamkatiebrinkley/

Connect with Katie on LinkedIn: https://www.linkedin.com/in/katiebrinkley/

Listen to Katie’s podcast - Rocky Mountain Marketing Podcast: https://podcasts.apple.com/ca/podcast/rocky-mountain-marketing/id1506956667

=====

Connect with Jennie:

Website: https://jenniewright.com

Instagram: https://www.instagram.com/jennielwright/

LinkedIn: https://www.linkedin.com/in/jenniewrightjlw/

YouTube: https://www.youtube.com/channel/UCjGQCVDgaOGsxrqq-w0Osmw

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs. If you’re ready to stand out, gain visibility, and grow your email list like never before, head over to https://manybundles.com/be-a-contributor and apply today.

What if mastering SEO and organic marketing could transform your business without compromising authenticity?

This week, I’m joined by Barb Davids, founder of Compass Digital Strategies and an absolute wizard when it comes to SEO. Barb shares her experiences running a thriving business while living the digital nomad life—and trust me, her insights are as inspiring as they are actionable.

We dive into everything from creating content that truly connects to the evolving role of AI in SEO. Plus, Barb gives us a peek into how she maximizes free tools like Google My Business to amplify organic traffic.

And, yes, her adorable Australian Kelpie, Stone, also makes an appearance in this episode filled with laughter, learning, and next-level marketing strategies.

If you’re ready to refine your SEO game, embrace authenticity, and get ahead in the ever-changing digital landscape, grab your earbuds and tune in now!

On This Week’s Episode, We Discuss:

1. Living the Digital Nomad Life: Barb’s adventures running a business while traveling the globe, including the ups, downs, and surprising lessons.
2. SEO Meets Authentic Marketing: How to create content that resonates with audiences while staying aligned with SEO best practices.
3. The AI Shift in SEO: What AI means for search engines, content creation, and staying visible online.
4. Free Tools for Big Wins: Maximize Google My Business and Google Search Console to boost your organic traffic.
5. EAT and Building Trust: Why Expertise, Authority, and Trust are essential for your website’s success.
6. Video Marketing in SEO: The rising power of video content and how it’s changing the game for organic reach.
7. Staying Ahead of Trends: Predictions for the future of SEO and content creation to keep you competitive.

===

Don't Forget to Follow and Review:

Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

===

Connect with Barb:

Visit Barb’s website: https://compassdigitalstrategies.com/

Follow Barb on Instagram: https://www.instagram.com/compassdigitalstrategies/

Connect with Barb on LinkedIn: https://www.linkedin.com/in/barb-davids/

Watch Barb on YouTube: https://www.youtube.com/@compassdigitalstrategies

Listen to Barb’s podcast:

• Spotify - https://open.spotify.com/show/5XGj8OFOaZTfCUosCJ7tI1
• Apple - https://podcasts.apple.com/us/podcast/small-business-sweet-spot/id1728291369

====

Connect with me here

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk...

What if your business could run smoother and more profitably with fewer tools, fewer tasks, and less overwhelm?

In this episode, I’m sitting down with Steph Blake, founder of the Simple Business School, who went from a C-suite career in digital marketing to building a business that helps entrepreneurs streamline, scale, and ditch the hustle-for-hustle’s-sake mentality. We’re talking about why simplicity is the key to long-term success, the biggest mistakes business owners make when trying to "do it all," and how to set up your business in a way that actually supports the life you want to live.

Plus, Steph gets real about her journey with undiagnosed ADHD, battling shiny object syndrome, and how she channeled those experiences into creating an all-in-one software that makes running an online business so much easier.

If you’re feeling overwhelmed by all the moving pieces in your business, this episode is packed with actionable, no-fluff strategies to help you simplify, scale, and still have time to breathe.

On This Week’s Episode, We Discuss:

• How Steph transitioned from corporate to entrepreneurship—and why she knew she needed a business built around simplicity.
• Why working harder isn’t the answer—breaking free from hustle culture and redefining success.
• The #1 reason most business owners get stuck—and the small shifts that can lead to massive results.
• Shiny Object Syndrome & ADHD in entrepreneurship—how to stay focused when every idea feels like “the one.”
• Creating a streamlined business model that actually works—how Steph’s Simple Business Suite helps eliminate busywork.
• The real secret to sustainable success—why automation, delegation, and simplification are non-negotiable.
• Tools, strategies, and must-know tips—how to audit your current systems and cut the clutter from your daily workflow.

By the end of this episode, you’ll have a clear roadmap to simplifying your business, cutting unnecessary stress, and focusing on what truly moves the needle.

===

Don't Forget to Follow and Review:

Loving the Acquire podcast? 

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

===

Connect with Steph:

Follow Steph on Facebook: https://www.facebook.com/thestephblake

Follow Steph on Instagram: ​https://www.instagram.com/theblakecollective

Watch Steph on YouTube: https://www.youtube.com/@theblakecollective

Check out Steph’s website: www.theblakecollective.com

====

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Want to grow your email list or launch your next product to a ready list of leads? Let’s talk 

Join the

Ever wondered how to turn your business into a lead-generating powerhouse?

Join me in this solo episode where I spill the beans on Traffic Channel Mapping – the secret sauce to turn your business into a lead-generating powerhouse! Dive into understanding traffic channels, the magic of mapping and reverse engineering success, data analysis geekiness, aligning traffic with business goals, and the art of continuous improvement.

Ready to transform your lead game? Hit play now for killer results!

=========

Connect with Jennie:

Website: https://jenniewright.com

Instagram: https://www.instagram.com/jennielwright/

LinkedIn: https://www.linkedin.com/in/jenniewrightjlw/

YouTube: https://www.youtube.com/channel/UCjGQCVDgaOGsxrqq-w0Osmw

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs. If you’re ready to stand out, gain visibility, and grow your email list like never before, head over to https://manybundles.com/be-a-contributor and apply today.

Find out how a casual conversation with a friend led to an eye-opening discovery that could impact your business. Stay tuned to uncover the unexpected twist that could change the way you approach your sales process.

In this episode of the Acquire podcast, Jennie Wright dives into the importance of simplifying the sales process to enhance customer satisfaction and boost con. She shares her own experiences, including a client's complex and time-consuming sales process and her own encounters with purchasing products. 

By emphasizing the need for immediate support for customers with urgent needs and highlighting the impact of even small barriers on customer experience, Jennie drives home the significance of a frictionless sales process. Her insights on tracking and analyzing the sales process, eliminating unnecessary steps, and providing clear pricing information are super valuable for online entrepreneurs. 

If you're looking to improve customer satisfaction and increase con, this episode is definitely worth a listen! Jennie's conversational and relatable approach makes the topic easy to grasp, offering practical tips to simplify your sales process and enhance the overall customer journey. So, grab your headphones and get ready to dive into this insightful episode!

In this episode, you will be able to:

• Verify email authentication requirements to enhance security and trust.
• Maximize lead gen events for increased customer engagement.
• Boost sales events to drive revenue and business growth.
• Maintain consistency in lead generation for sustainable business success.
• Streamline the sales process to improve efficiency and customer satisfaction.

=========

Resources mentioned in this episode:

Google and Yahoo authentication info- what you need to know.

=========

Connect with Jennie:

Website: https://jenniewright.com

Instagram: https://www.instagram.com/jennielwright/

LinkedIn: https://www.linkedin.com/in/jenniewrightjlw/

YouTube: https://www.youtube.com/channel/UCjGQCVDgaOGsxrqq-w0Osmw

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs. If you’re ready to stand out, gain visibility, and grow your email list like never before, head over to https://manybundles.com/be-a-contributor and apply today.

Do you want to know the secrets behind successful event planning, from choosing the right speakers to generating significant revenue through strategic offers and partnerships?

Today we’re focusing on the ever-evolving landscape of online events. We’ll explore strategies for planning, executing, and maximizing the potential of these events to ensure they’re impactful and successful.

I’m thrilled to have a special guest with me today, Karrington Warfield. Karrington is an event strategy coach, author, and speaker with a wealth of experience in corporate event planning and executive-level leadership retreats. Together, we’re going to unpack the challenges and opportunities in event planning and discuss the crucial elements that contribute to successful events in today’s context.

On This Week’s Episode, We Discuss:

1. The Evolving Landscape of Events in 2024: How event planning has changed post-pandemic and what strategies are now essential for planning and executing successful events.
2. Karrington’s Passion for Event Planning: Karrington shares her love for planning conferences, with a focus on engaging elements like keynote speakers, breakout sessions, and networking opportunities that make events unforgettable.
3. The Rise of Hybrid Events: The growing trend of hybrid events and the need to create innovative experiences that cater to diverse attendee needs and budgets.
4. Challenges in Event Planning: The importance of public speaking, selling products, and effective event management for entrepreneurs, and how to overcome these common challenges.
5. Impact of Speakers and Event Durations: Insights into how the choice of speakers and event durations can influence attendee experience and engagement.
6. Managing Event Fatigue: Strategies to combat event fatigue, including planning during off-peak seasons to save on venue costs and keeping energy levels high.
7. Event Planners vs. Strategists: The distinction between event planners and strategists, focusing on creativity and experience-driven planning to elevate events.
8. Using Technology to Enhance Events: How drones and other technologies can enhance online experiences and why smaller to mid-sized conferences are often more manageable and impactful.
9. Revenue Generation at Events: The importance of bringing in experts to close deals, financial planning for hosting, and generating revenue through tailored offers and financing options.
10. Key Factors for Event Success: Essential elements like goal setting, understanding your audience, adding value, and aligning speakers, with a focus on the financial benefits of hiring influential speakers.

This week's episode is packed with valuable insights and practical tips for entrepreneurs, marketers, and event organizers. Whether you're looking to elevate your events or maximize their impact, there’s something here for everyone. Tune in and let's take your event planning to the next level!

Connect with Karrington

Follow Karrington on Instagram: https://www.instagram.com/karringtonwar/

Follow Karrington on Facebook: https://www.facebook.com/karrington.warfield

Connect with Karrington on LinkedIn: https://www.linkedin.com/in/karrington-warfield-38886635/

=====

Connect with Jennie

Connect with me here

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the

Are you tired of the spray-and-pray approach to email marketing? In this episode, we're peeling back the curtain on the magic of email campaigns, revealing tips and tricks that will leave your subscribers hungry for more.

On This Week’s Episode, We Discuss:

1. Overlooked Opportunities in Affiliate Marketing: Discover how a simple oversight in affiliate marketing can lead to missed opportunities. I share a real-life example where a client failed to integrate affiliates into their email campaigns, resulting in a disconnect between promotion and engagement.
2. Importance of Segmentation: I emphasize the critical role of segmentation in delivering tailored content to your audience. Learn how to avoid overwhelming subscribers with irrelevant information and harness the power of niche-adjacent content to drive engagement.
3. Effective Personalization Techniques: Go beyond basic personalization tactics and learn how to leverage personalization tokens to create more meaningful interactions with your subscribers. I'll show you how to reference customers' previous interactions to enhance engagement.
4. Reengagement Surveys and Self-Selection: Unlock the potential of reengagement surveys to gather direct feedback from your audience and tailor your content accordingly. Discover the power of self-selection in refining your email marketing strategies and maximizing subscriber engagement.
5. Cultivating Two-Way Conversations: Explore strategies for fostering meaningful interactions with your audience and creating an open dialogue within your email communications. I'll share actionable advice on how to nurture engagement and encourage feedback.
6. Elevating Email Marketing Beyond Subject Lines: While subject lines are crucial, there's more to optimizing your email campaigns than meets the eye. Learn how to leverage tailored content, segmentation, and self-selection to maintain subscriber engagement and reduce attrition rates.

Discover the power of segmentation and learn how to tailor your content to specific audiences, skyrocketing your engagement rates to new heights. Tune in now!

Don't Forget to Follow and Review:

Loving Acquire? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

=====

Connect with me here

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs. If you’re ready to stand out, gain visibility, and grow your email list like never before, head over to https://manybundles.com/be-a-contributor and apply today.

Feeling like your podcast isn’t growing fast enough?

In this episode of Acquire, I’m sitting down with Kevin Palmieri, founder of the Next Level University podcast, to dive deep into what it really takes to build a standout podcast. We’re talking about the dedication, strategic thinking, and authenticity required to grow a podcast that not only reaches people but changes lives (yours included!).

Kevin shares his own journey, from building authentic relationships with listeners to tackling the challenges that often make podcasters want to throw in the towel. He offers practical tips for monetizing your show, staying the course when results don’t come instantly, and finding fulfillment in the process.

Whether you’re just starting out or you’ve been podcasting for a while, this episode will give you the insights you need to refine your strategy and stay motivated.

On This Week’s Episode, We Discuss:

1. Building Real Connections – Kevin dives into how unscalable, personal touches (like direct social media messages) can deepen relationships with listeners and enhance your podcast's value.
2. Crafting Attention-Grabbing Titles – Learn how Kevin and I use strategic titling to draw in more listeners, with a focus on balancing curiosity with clarity.
3. Navigating the Hard Truths of Podcasting – We discuss why many podcasters give up too soon, from the heavy workload to the patience required for results, and how to avoid burnout.
4. Monetizing Your Podcast – Kevin shares his roadmap to monetizing Next Level University, starting with free coaching and evolving to paid services, including launching and supporting multiple podcasts.
5. How Podcasting Fuels Personal Growth – From life-changing experiences to leading a team, Kevin reflects on the personal growth podcasting has sparked in his life and business.

===

Don't Forget to Follow and Review:

Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

===

Connect with Kevin:

Follow Kevin on Instagram: www.instagram.com/neverquitkid

Connect with Kevin on LinkedIn: www.linkedin.com/in/kevin-palmieri

Follow Kevin on Facebook: www.facebook.com/kevin.palmieri

====

Connect with me here

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your...

What’s the #1 mistake that makes people bounce from your funnel before they ever hit ‘buy’? (Hint: It’s fixable, and I’ll tell you how.)

Ever feel like you're pouring time, money, and energy into your marketing funnel but those sales just aren’t showing up? You're not alone, my friend—and chances are, your funnel is leaking valuable leads and revenue.

In this episode, I’m digging into all the sneaky spots where your funnel might be losing money—and most importantly, how to fix them fast. Whether you're just launching or already hitting those six- or seven-figure marks, the strategies I'm sharing today are game-changers that you can implement right away.

We're diving into all the juicy details: from pinpointing the common funnel slip-ups (hello unclear messaging!), crafting calls-to-action that people can't ignore, to creating lead magnets so compelling your audience practically begs to opt-in. Plus, we're talking about smart retargeting, nurturing sequences that actually build relationships (instead of boring your subscribers to tears!), and powerful conversion optimization tactics that will set your funnel on fire—in a good way, of course!

Ready to turn that struggling funnel into a thriving revenue-generating machine? Let’s dive in!

On This Week’s Episode, We Discuss:

• Spotting Funnel Leaks: How to quickly recognize where you're losing valuable leads and revenue.
• Traffic vs. Conversion: Why you might not need more leads, just better conversions—and how to fix that.
• Landing Page Magic: Real benchmarks for summits, webinars, and sales pages—and how to crush them.
• Messaging Makeover: Why unclear messages and weak CTAs are killing your sales (and exactly how to fix it).
• Creating Killer Lead Magnets: The simple formula for irresistible, hyper-targeted opt-ins that your audience genuinely craves.
• Emails They Can’t Ignore: Crafting engaging email nurture sequences that build real relationships (and sales!) instead of collecting virtual dust.
• Advanced Funnel Hacks: Leveraging retargeting ads and abandoned-cart strategies to turn maybes into paying clients.
• Preparing Your Funnel for Market Shifts: Why optimizing existing traffic is the smartest strategy during unpredictable times.

By the end of this episode, you’ll know exactly how to seal those leaks and start generating serious revenue from the audience you already have—no extra ad spend required!

====

Don't Forget to Follow and Review:

Loving the Acquire podcast? 

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

====

Connect with me here

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk 

• Join the Facebook community 

Are you ready to get the behind the scenes secrets behind a wildly successful seven-figure launch? 

Key takeaways to elevate your launch:

• The foundational elements for a compelling offer your audience can't resist
• Content creation strategies to nurture leads and build excitement
• Optimizing your sales funnel for maximum conversions and seamless experiences
• Monitoring real-time launch activities and capitalizing on post-launch opportunities
• The importance of self-care during the intense launch phase

Here's a more detailed glimpse of what you can expect from this value-packed episode:

1. Crafting a comprehensive launch plan: Discover the importance of strategic planning and setting clear goals to ensure a smooth and successful launch.

2. Building your dream team: Learn how to assemble a skilled and dedicated team, including project managers, copywriters, designers, and marketing experts, to support your launch efforts.

3. Developing an irresistible offer: Gain insights into creating a high-value product or service that aligns with your audience's needs and desires, making it impossible to resist.

4. Optimizing your sales funnel: Explore strategies for creating a seamless and high-converting sales funnel that maximizes conversions and delivers an exceptional customer experience.

5. Leveraging content and marketing materials: Uncover the power of engaging and educational content, from blog posts and videos to webinars and social media posts, to overcome objections and build anticipation

Whether you're an established entrepreneur or just starting, this episode is a must-listen for anyone aspiring to achieve seven-figure success. Join Jennie as she shares her wealth of knowledge and expertise, empowering you to take your launch to new heights and unlock unprecedented growth for your business.

Time-Stamped Highlights

00:00:02 The Art of Building a Seven-Figure Launch

00:14:52 Strategic Planning and Vision

00:24:30 Building Your Dream Team

00:36:45 Crafting Compelling Offers

00:49:18 Executing Launch and Post-Launch Strategies

Don't Forget to Follow and Review:

Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

=====

Connect with me here

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs. If you’re ready to stand out, gain visibility, and grow your email list like never before, head over to...

Have you ever wondered how to effectively use email marketing and paid ads without blowing your budget? In this episode, we break down the strategies that work!

I sit down with problem solver, strategist, and content creator Anne Laffin. Together, we dive into the world of start-ups and marketing, exploring essential strategies and practical knowledge for entrepreneurs seeking to flourish in their ventures.

On This Week’s Episode, We Discuss:

1. Email Marketing and Paid Ads Strategies: We talk about the importance of collecting email addresses even without a lead magnet, emphasizing the need for a good objective and call to action when using paid ads.
2. Ad Budgets and Data Monitoring: We explore the significance of being cautious with ad budgets and having clear objectives, and how to reevaluate strategies in response to declining ROI from running LSA ads.
3. Delegating Control and Scaling the Business: We delve into common mistakes of founders struggling to delegate control, and discuss the necessity of scaling by hiring the right people and relinquishing control.
4. Transitioning to a Scalable Business Model: Anne shares insights on finding a way to trade less time for money, the challenges involved, and the importance of highlighting the founder's story for early-stage companies.
5. AI in Marketing: We discuss understanding AI as a tool, not a replacement, in marketing efforts, and caution about over-reliance on AI for content creation and its future impact on marketing.
6. Scalability and Ideal Clients: We cover making a business more scalable, finding the right fit clients, and highlighting the importance of working with people seeking to make a positive impact.
7. Marketing Strategies for Start-ups: We emphasize the crucial role of marketing for start-ups, building a foundation with limited resources, and the impact of messaging, ideal customer targeting, and partnerships.
8. Flexibility and New Ideas: We talk about the challenge of convincing founders to embrace new ideas and offer advice for startups to focus on creating their own content and using social media and email marketing.

This episode is packed with awesome insights for entrepreneurs and start-ups looking to level up their marketing game. Anne and I chat about everything from email marketing and paid ads to making your business scalable and using AI in your strategy. We’ve got practical tips and solutions to help you tackle the challenges of the business world.

Trust me, you don't want to miss this conversation. It's all about giving you the tools you need to succeed!

Don't Forget to Follow and Review:

Loving Acquire? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

====

Connect with me here

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth,...

How do you know if your AI setup is actually helping your business grow—or just making things more complicated?

If you’re still thinking of AI as a nice-to-have, you’re already behind. The reality? AI is no longer just a trend—it’s the backbone of modern business growth. But with so many tools, strategies, and conflicting opinions, how do you actually integrate AI in a way that works for your business instead of overwhelming you with tech fatigue?

In this episode, I’m sitting down with Susan Diaz, CEO of Peaceful AI Marketing and a powerhouse in AI-driven business strategy. We’re cutting through the noise to talk about real, practical AI applications—no hype, no fluff, just what actually moves the needle.

On This Week’s Episode, We Cover:

• The difference between adopting AI and actually integrating it—why most businesses are doing it wrong
• The biggest mistakes entrepreneurs make when choosing AI tools (and how to avoid them)
• How to audit your tech stack to make sure your AI tools are actually working for you, not against you
• How AI is changing business roles—not replacing them (hint: you need humans more than ever)
• The future of AI and business growth—what’s coming, what matters, and what you shouldn’t waste your time on

===

Don't Forget to Follow and Review:

Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

===

Connect with Susan:

Follow Susan on Instagram: https://www.instagram.com/aiwithsusandiaz/

Connect with Susan on Linkedin: https://www.linkedin.com/in/susandiaz/

Watch Susan on TikTok: https://www.tiktok.com/@aiwithsusandiaz

Check out Susan’s website: peacefulaimarketing.com

====

Connect with me here

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Looking to supercharge your lead generation skills on LinkedIn?

In this episode, we're joined by the incredible Hailey Rowe, a LinkedIn lead generation expert. Hailey spills the beans on maximizing results with creative messaging, unlocking the power of Sales Navigator, and building authentic connections. We explore the evolution of LinkedIn, discuss messaging strategies, and predict the future of lead generation.

Whether you're a LinkedIn pro or just starting, Hailey's insights will supercharge your efforts. Tune in for actionable tips to elevate your LinkedIn game and drive business growth!

=========

Resources:

Hailey’s Website: https://www.haileyrowe.com/home

Instagram: https://www.instagram.com/hailey_rowe

Podcast:  https://anchor.fm/health-coach-nation

LinkedIn: https://www.linkedin.com/in/haileyr

Twitter: https://www.twitter.com/hailey_rowe 

Book your FREE Business Growth Audit here: https://calendly.com/haileyrowe-coach/30min  

=========

Connect with Jennie:

Website: https://jenniewright.com

Instagram: https://www.instagram.com/jennielwright/

LinkedIn: https://www.linkedin.com/in/jenniewrightjlw/

YouTube: https://www.youtube.com/channel/UCjGQCVDgaOGsxrqq-w0Osmw

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs. If you’re ready to stand out, gain visibility, and grow your email list like never before, head over to https://manybundles.com/be-a-contributor and apply today.

Ever wondered what goes into creating a high-impact marketing bundle and how to avoid common pitfalls?

In this episode, we're diving into a comprehensive reflection on my recent High Impact Revenue Marketing Giveaway Bundle. We’re going to explore what went well, what could have been better, and the invaluable lessons learned along the way.

Plus, I’ll be sharing some insights into the evolving marketing landscape and my latest obsessions – Capsho and Ecamm.

On This Week’s Episode, We Discuss:

1. The High Impact Revenue Marketing Giveaway: I'll walk you through my first-ever bundle hosting experience, sharing what worked, what didn’t, and the invaluable lessons learned along the way.
2. Marketing Insights: We'll discuss the cyclical nature of marketing trends, highlight the resurgence of low-level marketing techniques, and stress the importance of caution, especially for those new to the scene.
3. Creating Intentional Bundles: I’ll talk about the importance of balance and intentionality in selecting contributors to ensure a high-quality, cohesive bundle that adds value to both the audience and contributors.
4. Strategic Promotion and Engagement: Learn about the promotional strategies we used, including social media, email marketing, and strategic partnerships. I’ll emphasize how active promotion plays a crucial role in the success of a bundle.
5. Feedback and Areas for Improvement: We'll dive into the survey feedback received, pinpoint areas for improvement like clarity, coordination, and tech integration, and discuss the importance of personal development in learning from such feedback.
6. Lessons from the Experience: Reflecting on the entire experience, I’ll offer insights on how to be a better contributor to a bundle, focusing on timeliness, quality content, promotion, and engagement.
7. Tech Integration and Tools: I’ll share my latest obsessions – Capt Show for audio content and Ecamm for Mac for video creation, and how these tools have significantly enhanced my content quality and production process.

If you’re looking to learn about hosting or contributing to a bundle, improving your marketing strategies, or exploring innovative content creation tools, this episode is a must-listen!

===

Don't Forget to Follow and Review:

Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

====

Connect with me here

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect...

Are you playing it too safe in your business and missing out on growth opportunities? What if stepping out of your comfort zone was the key to doubling your results?

In this week’s episode, we’re diving into the idea that playing it safe might be holding your business back. If you’ve ever felt stuck in a comfort zone or like you’re blending into a sea of sameness, this conversation is for you.

Jennie opens up about her own risk-averse tendencies and shares how pushing through fear and taking calculated risks helped her transform her business—and how it can do the same for you.

This episode is packed with real talk, actionable advice, and even a few vulnerable moments to remind you that growth comes from stepping into the unknown.

On This Week’s Episode, We Discuss:

1. The Comfort Zone Trap: Why staying comfortable leads to stagnation and how stepping out sparks growth.
2. Overcoming “Lookalike Syndrome”: Avoiding copycat strategies and standing out with unique offers.
3. Jennie’s Risk-Taking Journey: From corporate life to entrepreneurship and overcoming her fear of failure.
4. The Power of Vulnerability: How sharing authentic stories can build audience trust and loyalty.
5. A Client Success Story: How breaking traditional summit formats doubled subscriber rates.
6. Your Bold Move Challenge: Encouragement to embrace calculated risks and break out of predictable routines.

===

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====

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Join the Facebook community 

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs. If you’re ready to stand out, gain visibility, and grow your email list like never before, head over to https://manybundles.com/be-a-contributor and apply today.

🎄 It’s Christmas Eve, and I’m bringing you a cozy fireside chat all about digital marketing trends—what worked in 2024 and where we’re headed in 2025!

Grab your favourite holiday drink, settle in, and let’s look at the year’s biggest digital marketing shakeups: AI’s rise in content creation, short-form video domination, and the movement toward authenticity that’s redefining brand connections. But we’re not stopping there.

I’m pulling back the curtain on next year’s most anticipated trends—from personalization and interactive content to balancing AI with human connection (because people-first marketing never goes out of style). Whether you’re reflecting on the year or gearing up to make your mark in 2025, this episode will give you clear, actionable insights to keep your marketing ahead of the curve.

On This Week’s Episode, We Discuss:

• AI’s Impact on Marketing: How AI tools transformed content creation in 2024 and what to expect with ChatGPT 5.
• The Video Content Revolution: The explosion of short-form video and predictions for longer, deeper video content in 2025.
• Email Marketing’s Staying Power: Why email marketing remained rock-solid and tips to grow your list in the new year.
• The Authenticity Movement: The rise of brands ditching overly polished content for real, unfiltered connections.
• Personalized and Interactive Strategies: How personalization and tools like polls and quizzes are reshaping audience engagement.
• Sustainability in Marketing: The importance of integrating purpose-driven, eco-conscious strategies into your marketing.
• Balancing AI and Humanity: How to pair AI’s efficiency with human-centric messaging for deeper connections.
• SEO’s Evolution: Adapting to changes in SEO and the rise of video SEO to stay visible.
• Subscription and Membership Growth: Why recurring revenue models are driving loyalty and long-term success.
• Podcasts in 2025: The continued relevance of podcasts and why they should be part of your strategy.

Whether you’re sipping hot cocoa or catching this on the go, this episode is your perfect prep for a thriving 2025. Let’s set your business up for success together!

===

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====

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In this episode of the Acquire podcast, Jennie Wright delves deep into the world of list building and online events. Discover the importance of targeted audiences, creating empathetic buyer personas, and the power of personalization in transforming potential customers into loyal advocates. Unlock essential business growth tactics and master the art of effective marketing.

Resources:

Episode mentioned: Episode 2: The Key to Reaching the Right Audience and Growing Your Business with Jason Wiehler

Read more: List management: 5 best practices to maintaining a profitable list

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk. https://calendly.com/jennie-funnels/30-minute-consult-acquire 

====

Connect with me here

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs. If you’re ready to stand out, gain visibility, and grow your email list like never before, head over to https://manybundles.com/be-a-contributor and apply today.

What’s the biggest mistake you see entrepreneurs making with their websites that’s killing their chances of attracting leads?

If your website isn’t working as hard as you are, it’s time for a serious upgrade! In this episode, I’m sitting down with Whitney Bateson—a former dietitian turned website strategist—to break down how to create a site that doesn’t just look good, but actually works to attract and convert your ideal clients.

Whitney’s journey from nutrition coaching to digital strategy is packed with insights on how to map out your services, structure your site for better conversions, and finally stop treating your website like a business card (spoiler: it should be your hardest-working salesperson).

If you’re wondering why your website isn’t bringing in more leads or how to turn it into a seamless sales machine, this one’s for you!

On This Week’s Episode, We Discuss:

• Whitney’s Career Pivot: How she went from dietitian to website strategist (and what she learned about business along the way).
• Website Mistakes That Kill Conversions: The biggest reasons your website isn’t turning visitors into buyers—and how to fix it fast.
• How to Map Out Your Services Like a Pro: Whitney’s 5-step framework to organize your offerings so potential clients know exactly how to work with you.
• Why Your Website Should Be Your Hardest-Working Salesperson: Stop treating your site like a static brochure and start using it to sell for you.
• Simple Fixes That Instantly Improve Your Website: Easy tweaks that make your site more user-friendly, professional, and conversion-focused.
• Mobile Optimization Musts: Why designing for mobile first isn’t optional anymore (and what happens if you ignore it).
• The Role of AI in Web Design: Should you use AI-generated content and images? We break down what works—and what’s a total turnoff.
• The Future of Website Design: Key trends you need to implement in 2025, from chat functions to strategic email list growth.

===

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===

Connect with Whitney:

Follow Whitney on Facebook: https://www.facebook.com/whitneydigital

Follow Whitney on Instagram: https://www.instagram.com/whitneybateson/

Connect with Whitney on Linkedin: https://www.linkedin.com/in/whitneybateson/

Check out Whitney’s website: https://whitneybateson.com/

====

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Join the Facebook...

Have you ever wondered how small tools, like self-coaching cards, can make a big impact on personal growth?

Today’s guest, Julie Greenham, is someone who’s mastered the art of blending connection with empowerment. As a success coach for entrepreneurial moms and the visionary behind the Elevate experience, Julie has crafted self-coaching cards that guide women through life’s biggest challenges, like setting boundaries, defining success, and managing guilt.

In this episode, Julie shares her journey, from discovering inspiration during meditation to building a vibrant event-based community that champions heartfelt connections.

We’ll explore Julie’s latest plans for her Powerhouses Who Brunch initiative, reflect on her success with the Elevate event, and dig into the importance of setting boundaries while maintaining personal alignment.

If you’re ready to feel inspired by fresh ideas for empowerment, connection, and personal growth, this episode is for you.

On This Week’s Episode, We Discuss:

• The inspiration behind Julie’s self-coaching cards and how they help women navigate success, boundaries, and guilt.
• The vision for Powerhouses Who Brunch and its role in creating meaningful networking opportunities for women.
• Julie’s journey from flight attendant to event planner and the creation of the transformative Elevate experience.
• Why intentional event design—from curated gifts to impactful speakers—elevates the attendee experience.
• Celebrating success and the importance of reflecting on wins to foster personal and professional growth.
• The art of setting boundaries and how it empowers women to create unapologetic fulfillment.
• Creating inclusive spaces by respecting diverse communication styles and fostering safe connections.
• How Elevate became a model for deep networking, personal growth, and fearless business opportunities.
• Julie’s plans for the future of Elevate, including expanded offerings and a focus on deeper connection.

===

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Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

===

Connect with Julie:

Visit Julie’s website: https://juliegreenham.com/

Follow Julie on Instagram: https://instagram.com/iamjuliegreenham

Connect with Julie on LinkedIn: https://www.linkedin.com/in/juliegreenham/

Follow Julie on Facebook: https://www.facebook.com/thequietpowerhouse

====

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Mentioned in this episode:

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I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your...

Are you building a summit that fills your list and your bank account, or just one that “looks good” on paper?

Ever wondered why some virtual summits pull in six figures while others barely break even? It’s not just about getting people to sign up—it’s about strategically designing your summit for conversions. In this episode, we’re cutting through the noise and diving into exactly what it takes to turn your summit from just another free event into a profitable, lead-generating machine.

I’m breaking down the biggest mistakes I see summit hosts make (so you don’t have to), the must-have elements of a money-making event, and the strategies that will help you sell more VIP passes, attract the right speakers, and create an offer that extends beyond the summit itself.

If you’ve ever considered running a virtual summit to grow your audience and revenue, this episode is your roadmap to doing it right.

On This Week’s Episode, We Discuss:

• The #1 Reason Most Summits Flop: Why focusing solely on sign-ups instead of revenue strategy is a costly mistake.
• Monetization Must-Haves: A breakdown of the most effective revenue streams—including VIP offers, sponsorships, and back-end sales.
• How to Pick the Right Speakers (And Avoid the Wrong Ones): Why aligned, strategic speakers = higher engagement and better conversions.
• Creating a VIP Offer People Actually Want: How to stack bonuses, add irresistible perks, and craft a fast-action incentive that gets people to buy.
• The Profit-First Summit Promotion Strategy: How to get your speakers to actually promote, leverage affiliates the right way, and maximize email marketing for conversions.
• How to Make Money After the Summit Ends: Why the real profit is in the post-event offers and how to design a high-converting follow-up plan.
• The Data That Matters: What metrics to track during and after your summit so you can optimize and scale for bigger wins next time.

By the end of this episode, you’ll have the blueprint for turning your summit into a money-making event that not only grows your list but also fuels your revenue for months to come.

🎧 Ready to plan a profitable summit? Let’s dive in!

====

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====

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• Join the Facebook community 

Are you curious about the darker side of online summits and how to avoid common pitfalls?

In the ever-evolving landscape of online summits, a dark underbelly has emerged, casting a shadow over what should be a transformative experience for attendees and speakers alike. Join Jennie Wright, a summit maven with over 400 events under her belt, as she fearlessly exposes the unethical practices that have tarnished this industry's reputation.

With a wealth of hard-earned wisdom, Jennie peels back the layers, revealing the insidious tactics employed by some unscrupulous players. From the illicit sharing of attendee lists – including those who have explicitly unsubscribed – to aggressive upselling strategies that prioritize revenue over genuine value, she shines a light on the seedy underbelly that has plagued this realm.

However, this episode is not merely a cautionary tale; it is a rallying cry for ethical summit practices. Jennie passionately advocates for clear and honest marketing, setting realistic expectations, and treating speakers as partners, not mere content providers. Her clarion call emphasizes the importance of fostering authentic relationships and delivering genuine value over transactional interactions.

Here's what we cover in this episode:

• Understand the dark side of online summits and the unethical practices to avoid at all costs.
• Learn the importance of clear and honest marketing, setting realistic expectations, and treating speakers as valued partners.
• Discover ethical monetization strategies that prioritize genuine value over aggressive upselling tactics.
• Gain insights into fostering authentic relationships and delivering a high-quality summit experience that resonates with attendees and speakers alike.
• Explore Jennie's blueprint for success, emphasizing quality, ethical practices, and respectful follow-up to build a sustainable, respected summit brand.

Don't Forget to Follow and Review:

Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

====

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Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs. If you’re ready to stand out, gain visibility, and grow your email list like never before, head over to https://manybundles.com/be-a-contributor and apply today.

What’s the real reason high-level entrepreneurs are suddenly investing big in virtual summits? (Hint: It’s not just for leads.)

So, here’s the deal—virtual summits aren’t just list-building freebies anymore. They’re money-making, lead-generating, authority-boosting powerhouses, and high-level businesses are finally taking notice. If you’re still thinking of summits as a cute way to grow your email list, it’s time for a serious mindset shift.

In today’s episode, I’m diving deep into the real ROI of virtual summits—how they’re generating six figures (yes, six figures), creating strategic partnerships, and driving long-term revenue beyond the event itself. And trust me, after running over 450 summits since 2013, I’ve seen firsthand what works, what flops, and what’s making businesses sit up and pay attention.

If you’re ready to stop playing small and start leveraging summits like the industry leaders do, this episode is for you.

On This Week’s Episode, We Discuss:

• The Summit Evolution – How virtual summits have shifted from simple list-building tactics to serious revenue-generating events.
• Show Me the Money – Real numbers from my own clients who have hit six figures (and beyond) using summits the right way.
• Strategic Partnerships – Why high-level businesses use summits to connect with power players, form partnerships, and create joint venture deals that actually lead to big paydays.
• ROI That Puts Webinars to Shame – How summits deliver a 4X to 6X return and why their conversion rates blow traditional webinars out of the water.
• Beyond the Summit: The Long Game – Your event is just the beginning. Here’s how to turn those leads into long-term revenue with smart post-summit strategies.
• Authority on Steroids – Why hosting (or even speaking at) a summit cements you as a leader in your space—fast.
• What’s Coming in 2025 – My take on where the economy is heading and why summits are the perfect tool to recession-proof your business.
• Live Training Alert! – I’m pulling back the curtain on the exact strategies I use to help clients run profitable, high-converting summits. Want in? Stay tuned.

====

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====

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Curious about the magic of collaborations? Lynn Neville and I explore the benefits of starting small, from Instagram giveaways to epic summits and bundles.

Join me in an episode bursting with wisdom alongside the brilliant Lynn Neville, mastermind behind Biz Bestie HQ. We cover the wild world of hacked social media, the crucial role of well-structured funnels, creating engaging experiences, the magic of giveaways for hot leads, the art of collaborations, and valuable insights on planning and timing. 

Don't miss this dynamic conversation unlocking growth secrets and supercharging lead generation strategies!

=========

Resources:

Lynn’s Website: https://lynnneville.com/

Instagram: https://www.instagram.com/lynnnevillecm/

Facebook:  https://www.facebook.com/lynnnevillecm/

LinkedIn: https://www.linkedin.com/company/lynnnevillecm/

Facebook Group: https://www.facebook.com/groups/252615869010165/

=========

Connect with Jennie:

Website: https://jenniewright.com

Instagram: https://www.instagram.com/jennielwright/

LinkedIn: https://www.linkedin.com/in/jenniewrightjlw/

YouTube: https://www.youtube.com/channel/UCjGQCVDgaOGsxrqq-w0Osmw

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs. If you’re ready to stand out, gain visibility, and grow your email list like never before, head over to https://manybundles.com/be-a-contributor and apply today.

Discover strategies to simplify complex processes in order to increase engagement and participation rates. Join Jennie Wright as she shares insights on optimizing conversions, reducing barriers, and capturing audience interest. From creating effective landing pages to answering crucial questions, this episode will guide you towards higher registration and event conversion rates.

Resources:

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs. If you’re ready to stand out, gain visibility, and grow your email list like never before, head over to https://manybundles.com/be-a-contributor and apply today.

Have you been pouring time and effort into your funnels but still not seeing those conversions rise?

Today, I’m uncovering the truth about why your funnel isn’t converting the way you’d hoped. With over 12 years in funnel-building, I know what moves the needle—and where things often go awry.

In this episode, I’ll share insights on why landing pages, emails, and even full funnel setups sometimes fall flat and, more importantly, how to fix those “leaks.” From clarifying your messaging and value proposition to avoiding passive language in your calls-to-action, we’ll dissect every critical element of a high-converting funnel.

I’ll also walk you through platform comparisons, from WordPress and Kajabi to ClickFunnels and more, showing you how each can influence your results.

Whether you’re trying to figure out why your landing page doesn’t grab attention or why your CTA isn’t compelling enough, this episode will equip you with the tools to make meaningful tweaks and optimize your funnel for real growth.

On This Week’s Episode, We Discuss:

• Nailing the Numbers That Matter: A breakdown of the essential funnel metrics and conversion rates you should be aiming for.
• Platform Powerhouses: Insights on which platforms—WordPress, Kajabi, ClickFunnels—deliver on conversion, depending on your goals.
• Value Proposition Essentials: Tips for honing a clear and compelling value proposition that resonates with your ideal customer.
• Messaging and Offer Alignment: How to refine your funnel’s messaging to align perfectly with what you’re offering, enhancing customer retention.
• Active Language for Engagement: Why passive language can hurt conversions and how to craft calls-to-action that are confident and clear.
• Evolution of Landing Pages: How landing pages have evolved and what today’s audiences expect for a higher conversion rate.
• Design that Converts: The impact of visuals and design elements on your landing page, with real examples for inspiration.
• Creating a Cohesive Funnel Flow: Viewing your funnel as a unified journey and ensuring each step is calibrated to guide users toward conversion.
• Actionable Tweaks for Results: Easy but powerful changes you can make to enhance conversions and eliminate "leaks" in your funnel.

===

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Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

====

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Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate

Curious about the secret psychological triggers that make lead magnets irresistible and highly effective?

Today I’m excited to share some powerful strategies on how to transform your freebies into sales machines. We'll be exploring the fascinating psychology behind lead magnets and how you can leverage these principles to drive your business growth.

On This Week’s Episode, We Discuss:

1. The Psychology Behind Freebies: First, we’ll explore the psychology behind freebies, starting with the reciprocity principle. You’ll learn why people feel compelled to reciprocate when they receive something for free and how this can boost your sales. We’ll also discuss the low risk, high reward principle, showing you how lead magnets reduce perceived risk for potential customers, allowing them to try out your offerings without any financial commitment. Additionally, we’ll delve into the foot-in-the-door technique, explaining how small initial commitments can pave the way for larger, more significant purchases in the future. Enhancing the perceived value of your brand through well-crafted free offers that leave a lasting impression is another key point we’ll cover.
2. Lead Generation Techniques: Next, we’ll dive into lead generation techniques. You’ll discover how to utilize effective freebies such as checklists, templates, and how-to guides to generate leads and build your email list. We’ll also explore leveraging social proof and virality to encourage sharing and expand your reach, ensuring your free offers gain maximum visibility and impact.
3. Trial and Trust Strategies: We’ll then discuss trial and trust strategies. Offering free samples or trial periods allows potential customers to experience your product firsthand before making a purchase, building trust and increasing the likelihood of conversions.
4. Scarcity and Urgency in Marketing: Creating a sense of urgency through scarcity and urgency in marketing is our next focus. We’ll examine how limited-time offers and exclusive freebies can prompt immediate action, driving higher conversion rates and making your marketing efforts more effective.
5. Creating a Sales Machine: Finally, we’ll cover creating a sales machine. This involves understanding your audience’s goals and pain points to create a value ladder that meets their needs. We’ll discuss structuring your offers in a logical sequence from low-cost to core products to high-end offers, enhancing the buying journey. Maintaining consistent messaging and optimizing landing pages for higher conversion rates are crucial elements we’ll explore. Additionally, we’ll look at how to implement email marketing automation, track analytics, and continuously refine your strategy to improve results.

In this episode, we’ve uncovered the secrets to turning freebies into profitable sales assets. By understanding and implementing these psychological principles and strategies, you can enhance your lead generation efforts, boost sales, and build a successful sales machine.

Remember, optimizing your freebies is a key part of a revenue-generating life cycle. And if you’re looking for personalized guidance, I’m offering audits to help you refine your lead magnet strategies and drive your business forward.

=====

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Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to

Are you tired of sales tactics that feel out of sync with your values and integrity?

In this episode, we’re diving into something absolutely essential for anyone involved in sales or client relationships. I’m thrilled to have seasoned sales strategist and best-selling author, Aleasha Bahr, join me for an insightful conversation on transforming sales strategies with authenticity and integrity.

Join us for this thought-provoking episode as we explore how to transform your sales strategy with authenticity and integrity. Aleasha’s insights are a game-changer for anyone looking to build genuine client relationships and achieve sustainable success.

Don't Forget to Follow and Review:

Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

=====

Connect with Aleasha:

Follow Aleasha on Instagram: www.instagram.com/aleashabahr

Follow Aleasha on Facebook: www.facebook.com/aleashabahr

Connect with Aleasha on LinkedIn: www.linkedin.com/in/aleashabahr

Listen to Aleasha’s podcast—Sales Is NOT a Dirty Word: https://sndw.aleashabahr.com/

=====

Connect with me here

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs. If you’re ready to stand out, gain visibility, and grow your email list like never before, head over to https://manybundles.com/be-a-contributor and apply today.

Are outdated marketing trends keeping you stuck in the past while everyone else is moving forward?

In today’s episode, we're diving deep into something that has been bugging me for a while—outdated marketing trends that everyone keeps holding on to. Inspired by recent conversations at Julie Greenham's Elevate experience, I'm sharing why it's time to shake things up if you want to keep your marketing—and your business—alive and thriving.

We’re talking about breaking free from the tired tactics that no longer serve you, and instead, embracing what’s working today and what will keep working tomorrow.

This episode is packed with real-life insights, personal experiences, and actionable tips to help you navigate the modern marketing landscape while making genuine connections.

On This Week’s Episode, We Discuss:

1. The Rise and Fall of Marketing Trends

Marketing trends come and go—so why are so many of us still clinging to tactics from 2015? We’re breaking down why sticking to outdated methods could be holding your business back and how to adapt to what's working now.

2. The 'Feet in the Sand' Myth

You know those 'work-from-the-beach' photos we see plastered everywhere? Let’s debunk this misleading lifestyle trend and talk about what it really takes to grow a business, even if it means putting those feet in some uncomfortable shoes now and then.

3. Quality vs. Quantity in Lead Generation

More leads don’t always mean more sales. I’m sharing how I hit six-figure success with a modest-sized list and why the numbers game isn’t as important as the quality game.

4. Creating Quality Engagement

Spoiler alert: A smaller audience that’s highly engaged will outperform a large, passive list every time. Let’s explore how to turn those subscribers into raving fans who actually convert.

5. Automation vs. Connection

Automation tools like ChatGPT are incredible, but overusing them? That’s where we can get into trouble. Let’s talk about how to find the right balance between automation and maintaining those genuine human touches that build real trust.

6. The Power of Consistency and Adaptability

Staying relevant means staying adaptable. We'll chat about why keeping up with changes and maintaining consistency is crucial for long-term success—and how to make those shifts without overwhelming yourself.

7. Future-Proofing Your Marketing

Finally, we're looking ahead at what's coming in marketing. I’ll share my tips on how to keep pivoting, evolving, and showing up for your audience, even when the landscape changes.

If outdated strategies have been holding you back or you’re just feeling a little lost in this ever-changing marketing world, I want to help you out. Check out my website for more resources, or let’s connect to chat about how we can move your marketing—and your business—forward.

===

Don't Forget to Follow and Review:

Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

====

Connect with me here

Want to grow your email list or launch your next product to a ready list of leads?

Does it sound familiar to struggle with planning and goal-setting for the new year?

Have you been told to simply set goals without a clear strategy, only to feel frustrated by the lack of progress and growth in your business?

The pain of investing time and energy into goal-setting without seeing tangible results can be disheartening. But there is a better way to achieve success - by strategically planning and staying clear of the "January Reset" trent, you can pave the way for increased success and growth in the new year.

My special co host today is Jason Wiehler

In today's episode, I'm thrilled to have Jason Wiehler back on the show as our guest. Jason is a seasoned entrepreneur and a strategic marketing expert with a wealth of experience in planning and goal-setting for business growth. With a penchant for forward-thinking strategies, Jason's insights and expertise will help us navigate the complexities of planning for the new year.

Known for his practical approach and results-driven mindset, Jason's advice is always insightful and actionable, making him the perfect guest to kick off our discussions on strategic planning for the year ahead. Get ready to gain valuable knowledge and fresh perspectives from Jason as we delve into the intricacies of setting the stage for business success in 2024.

=========

Resources:

Jason Wiehler’s Website: https://jasonwiehler.com

Follow Jason on Instagram: https://www.instagram.com/jasonwiehler/ 

Connect with Jason on LinkedIn: https://www.linkedin.com/in/jasonwiehler/ 

=========

Connect with Jennie:

Website: https://jenniewright.com

Instagram: https://www.instagram.com/jennielwright/

LinkedIn: https://www.linkedin.com/in/jenniewrightjlw/

YouTube: https://www.youtube.com/channel/UCjGQCVDgaOGsxrqq-w0Osmw

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs. If you’re ready to stand out, gain visibility, and grow your email list like never before, head over to https://manybundles.com/be-a-contributor and apply today.

Are you feeling overwhelmed by the sheer number of details and tasks involved in planning your online event?

On This Week’s Episode, We Discuss:

1. Identifying Your Event’s Purpose: We dive into why defining the purpose of your online event is crucial. Jennie shares how aligning your event goals with its purpose can drive success and make planning easier.
2. Understanding Your Audience: Jennie explores the importance of knowing your audience. She provides tips on conducting audience research and creating detailed personas to ensure your event resonates with your target market.
3. Setting SMART Goals: We explain the concept of SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) and how to create actionable and realistic event goals using this framework.
4. Creating a Goal Timeline: Jennie highlights the importance of breaking down big goals into manageable tasks. She shares her favorite tools like Airtable and Notion for setting timelines and milestones, along with tips for using automations to streamline the process.
5. Measuring Success: We emphasize the need to track your event’s success through Key Performance Indicators (KPIs). Jennie discusses how to gather and analyze data to celebrate wins and improve future events.
6. Aligning Event Goals with Business Objectives: Discover how to ensure your event supports your long-term business strategy by identifying key performance indicators that align with your overall objectives.
7. Effective Use of Social Media for Event Promotion: Jennie shares strategies for leveraging social media to boost event attendance and engagement, including crafting a solid marketing plan and scheduling posts for maximum impact.
8. Handling Challenges in Event Planning: Learn from Jennie’s experiences about common pitfalls in event planning and how to overcome them, ensuring your event runs smoothly and successfully.
9. Celebrating Wins and Reflecting on Success: Jennie talks about the importance of acknowledging and celebrating every win, big or small, and using these reflections to build confidence and drive future success.
10. Upcoming Projects and Exciting Announcements: Jennie gives a sneak peek into her upcoming free bundle giveaway and other exciting projects on the horizon, showcasing her continuous dedication to helping entrepreneurs succeed.

Join us in this episode as Jennie Wright, a seasoned expert with over 380 online events under her belt, shares invaluable insights and practical advice to help you set clear, actionable goals for your online event. By following these steps, you'll streamline your planning process and ensure your event is a massive success.

Listen to the full episode now and get ready to take your event planning to the next level!

Don’t miss out! Also, check out these related episodes for more insights:

• Episode 7: Lessons from Being a Former Virtual Assistant
• Episode 9: The Power of a Targeted Audience
• Episode 11: Unlocking Event Success with Lead Generation Optimization
• Episode 13: Creating Participation from Your Leads
• Episode 15: Best Registration and Sales Strategies for Events
• Episode 21: Traffic Channel Mapping and Boosting Conversions

Remember, you can always find extra resources and tools on my website. And if you’re planning an online event and need expert guidance, book a call with me to explore how I can help you.

Don't Forget to Follow and Review:

Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your...

Ready to make your mark in the digital space while minimizing your environmental footprint?

In today's episode, we're exploring the fascinating realm of green marketing in the digital space and the recent decision by Chrome to eliminate third-party cookies. Despite battling bronchitis, I'm here to share valuable insights with you. 

Episode Highlights:

• Chrome’s Cookie Conundrum: With Chrome bidding adieu to third-party cookies, I unpack the implications for our marketing strategies. From the shift to permission-based marketing to embracing alternative channels like web push notifications and chatbots, we're navigating a new frontier. Plus, we delve into the importance of respecting user consent in SMS and email marketing, ensuring we honor their preferences and safeguard their data.
• Data Strategy Adaptation: I share insights on refining our data strategies post-cookie era. It's all about transparency and empowering users to manage their preferences seamlessly.
• Green Marketing in the Digital Age: Let's talk eco-consciousness in marketing. As digital activities leave their environmental footprint, it's time for businesses to embrace greener strategies. We're exploring consumer trends and urging brands to assess their digital impact.
• Mitigating Environmental Impact: From eco-friendly hosting to website optimization techniques, we're uncovering ways to reduce our carbon footprint in the digital realm. Energy-efficient practices like lazy loading and responsive design are the way forward.
• Beware of Greenwashing: I sound the alarm on greenwashing and its deceptive tactics. Authenticity and transparency are non-negotiable in eco-marketing efforts. Let's keep it real and avoid misleading consumers.
• Embracing Eco-Friendly Futures: I share personal insights on integrating sustainability into my business practices. The future of marketing lies in eco-conscious initiatives, and I'm committed to leading the charge.

Curious to hear more about the secrets to authentic and effective eco-conscious marketing? Tune in now and get ready to elevate your game like never before!

Don't Forget to Follow and Review:

Loving Acquire? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

=====

Connect with me here

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs. If you’re ready to stand out, gain visibility, and grow your email list like never before, head over to https://manybundles.com/be-a-contributor and apply today.

Are you ready to take your email marketing to new heights? Buckle up because in this episode of The Acquire Podcast, we're diving deep into advanced strategies that will transform your email list into a powerhouse of engagement and conversion. Get ready to discover the insider secrets that will skyrocket your email marketing success.

Here's a sneak peek of what we'll cover:

1. Advanced Segmentation: Say goodbye to basic demographic targeting. We're exploring advanced segmentation techniques to keep your audience engaged and connected on a deeper level.
2. AI-Driven Insights: Harness the power of AI to analyze data and gain invaluable insights for hyper-targeted communication that resonates with your subscribers.
3. Lead Magnet Strategies: Learn how to level up your lead magnet game by offering tailored incentives at every stage of the customer journey, driving self-selection and increasing conversions.
4. The Power of Collaboration: Discover the magic of collaboration as we explore how teaming up with other professionals can amplify your reach and provide even more value to your audience.
5. Mastering Conversion with Landing Pages: Dive into the art of crafting high-converting landing pages through AB testing and optimization techniques that will maximize your results.
6. Advanced Personalization Techniques: Move beyond basic personalization tactics and unlock the potential of personalized questions and videos to captivate your subscribers.
7. Behavior-Triggered Email Sequences: Automate your email marketing with behavior-triggered sequences that deliver the right message at the right time, keeping your audience engaged and primed for action.
8. List Maintenance: Keep your email list lean, clean, and highly engaged with effective engagement sequences that ensure your messages are hitting the mark every time.

Ready to revolutionize your email marketing? Tune in now and get ready to elevate your game like never before!

Don't Forget to Follow and Review:

If you love what you hear, don't forget to rate, review, and subscribe to The Acquire Podcast on Apple Podcasts. Your support means the world to us!

Keep rocking those email campaigns, and I'll catch you in the next episode!

=====

Connect with me here

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs. If you’re ready to stand out, gain visibility, and grow your email list like never before, head over to https://manybundles.com/be-a-contributor and apply today.

Ever wondered what it takes to launch a successful membership program?

In this episode, I sit down with Adam McChesney, founder of Builders of Authority, to peel back the curtain on his journey from agency owner to mastermind leader.

Adam shares the raw, unfiltered story of his transition, including:

• The pivotal moment that sparked the creation of Builders of Authority
• His innovative approach to pricing and why he chose accessibility over exclusivity
• The challenges he faced during his initial launch and the valuable lessons learned

From Agency to Authority

Adam's path to Builders of Authority wasn't a straight line. He reveals:

• How he leveraged personal branding to grow his agency to seven figures in just 15 months
• The unexpected demand that led to the creation of his mastermind program
• His strategy for balancing multiple revenue streams while prioritizing value for members

Launch Insights: What Worked and What Didn't

With refreshing honesty, Adam discusses:

• The power of building relationships before making your offer
• Why simplicity in your sales pitch is crucial (and how he learned this the hard way)
• The importance of confidence when transitioning from free content to paid offerings

Key Takeaways for Aspiring Membership Creators

• Pricing Strategy: Adam's unconventional approach to pricing and why it works for his audience
• Community Building: How to foster a sense of belonging among members from diverse business backgrounds
• Scaling with Purpose: Adam's vision for growth that prioritizes impact over sheer numbers

The Future of Builders of Authority

Adam gives us a glimpse into what's next, including:

• Plans for expanding services to meet evolving member needs
• His approach to scaling without sacrificing quality or personal touch
• The potential for innovative "pod" systems to provide even more value to members

Whether you're considering launching your own membership program or looking to refine your existing one, Adam's insights offer a wealth of practical advice and inspiration. His journey demonstrates that with the right blend of value, authenticity, and strategic thinking, it's possible to create a thriving community that serves both your members and your business goals.

===

Don't Forget to Follow and Review:

Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

===

Connect with Adam:

Follow Adam on Instagram: https://www.instagram.com/adamlmcchesney/

Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-mcchesney-b21b1256/

Follow Adam on Facebook: https://www.facebook.com/adam.mcchesney.3

Follow Adam on TikTok: https://www.tiktok.com/@adamlmcchesney

Listen to Adam’s podcast: https://podcasts.apple.com/us/podcast/builders-of-authority/id1610240971

Watch Adam on YouTube:

Ever wondered how some businesses skyrocket their growth while others struggle to get off the ground? Want to know how to simplify self-hosted summits for maximum impact?

In this episode, we're diving into the world of strategic planning and actionable insights. From tackling Google Analytics to thwarting spam attacks, I'll share practical tips to ensure your summit runs smoothly. Plus, learn how to navigate the DIY summit landscape and create a winning promotional plan bundle.

Get ready to discover the game-changing strategies that can take your business from surviving to thriving. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with practical tips and expert advice to help you level up your business game.

=====

Connect with Jennie:

Website: https://jenniewright.com

Instagram: https://www.instagram.com/jennielwright/

LinkedIn: https://www.linkedin.com/in/jenniewrightjlw/

YouTube: https://www.youtube.com/channel/UCjGQCVDgaOGsxrqq-w0Osmw

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs. If you’re ready to stand out, gain visibility, and grow your email list like never before, head over to https://manybundles.com/be-a-contributor and apply today.

Join host Jennie Wright in an enlightening conversation with Julie C Butler, an advocate for female entrepreneurs. Discover how Julie's experience in hosting summits transformed her business and unlocked new opportunities for collaboration, networking, and growth.

Julie shares her journey from struggling with list building to achieving tangible results and the ripple effect that hosting a summit can have on business success.

====

Connect with me here

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs. If you’re ready to stand out, gain visibility, and grow your email list like never before, head over to https://manybundles.com/be-a-contributor and apply today.

How can leveraging AI make your podcast stand out and boost your audience growth?

Today we’re diving into a topic that has everyone talking—AI and how it’s transforming the podcasting game. If you’ve been feeling overwhelmed by all the time-consuming tasks that go into running your show, you’re not going to want to miss this episode. I’m joined by Mark Savant, an absolute whiz when it comes to using AI for content creation and automation. We’re breaking down how you can use AI to create more efficiently, save time, and still produce amazing, high-quality episodes that captivate your audience.

Whether it’s generating show notes in a flash or making your video content pop, AI can be a total game changer. Mark’s got some killer insights that are going to make your life a whole lot easier—and I’m so here for that! We’re talking about everything from AI-powered editing to making sure your content cuts through the noise and keeps your listeners coming back for more.

On This Week’s Episode, We Discuss:

1. Revolutionizing Podcast Content Creation with AI - How to leverage AI for creating, producing, and distributing content effortlessly, from show notes to video edits. Mark shares his favorite tools, including ChatGPT.
2. The Real Impact of AI on Podcasting—and Beyond - We’re exploring the role AI is playing across different industries like healthcare and education, and how this affects content creators like us.
3. How to Find Your Niche and Stick to It - In a crowded digital space, being known for a specific area is essential. Mark and I discuss how having a niche focus can set your podcast apart.
4. Saving Time with AI Tools - Discover time-saving hacks using AI tools like Cast Magic for automating podcast production—because who doesn’t need more hours in their day?
5. Elevate Your Video Content with AI - AI-powered video editing tools that help you add the finishing touches—think subtitles, pattern interrupts, and more to keep your audience hooked.
6. Where to Connect with Mark - Mark’s offering a killer 100-page guide full of AI tips and prompts. Make sure to check it out and connect with him at aiupdate.ai.

This episode is jam-packed with actionable advice to help you leverage the power of AI to create smarter, not harder. Whether you’re just starting out or have been in the game for a while, AI could be the secret sauce you need to supercharge your podcasting workflow.

===

Don't Forget to Follow and Review:

Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

===

Connect with Mark:

Visit Mark’s website: https://www.marksavantmedia.com/

Listen to Mark’s podcast: http://www.afterhoursentrepreneur.com/

Follow Mark on Instagram: https://www.instagram.com/marksavantmedia/

Connect with Mark on LinkedIn: https://www.linkedin.com/in/mark-savant-ba777145/

Follow Mark on Twitter: https://twitter.com/marksavantmedia

Watch...

Are you struggling to create lead magnets that truly connect with your audience and convert like clockwork?

Today we're diving deep into the world of lead magnets. Join me as I share insights gleaned from over a decade in the business trenches. From the frustrations of crafting lackluster lead magnets to the exhilaration of unleashing high-converting ones, I'll be spilling all the secrets on how to create offers that truly resonate with your audience's pain points.

Get ready to discover the importance of delivering high-value content, designing user-friendly landing pages, and implementing savvy promotion tactics that will take your lead generation game to the next level.

On This Week’s Episode, We Discuss:

1. Understanding Lead Magnets: Ever wondered why lead magnets are the holy grail of list building? I'm breaking it down for you. Learn how these little gems attract your ideal clients and lay the groundwork for long-term connections.
2. Identifying Pain Points: Picture this: you've got an amazing lead magnet, but it's falling flat. Why? Because you missed the mark on addressing your audience's pain points. I'll share my own missteps and show you how to hit the bullseye every time.
3. Creating High-Value Content: When it comes to lead magnets, content is king. But not just any content – it has to be high-value, actionable, and irresistible. Tune in as I spill the beans on crafting guides, tutorials, and resources that your audience will devour.
4. Designing Compelling Opt-in Forms and Landing Pages: Your lead magnet is only as good as its delivery system. I'll walk you through the key elements of killer opt-in forms and landing pages that turn curious visitors into loyal subscribers.
5. Effective Promotion Strategies: You've got your lead magnet – now what? It's time to spread the word! I'll share my top-notch promotion strategies to get your lead magnet in front of the right eyes, from social media to email campaigns and beyond.

=====

Connect with me here

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs. If you’re ready to stand out, gain visibility, and grow your email list like never before, head over to https://manybundles.com/be-a-contributor and apply today.

Ever wonder if starting something messy could actually be the key to your success?

In this episode, I sit down with the incredible Stacey Lauren for a raw and refreshing conversation about podcasting, authenticity, and the power of community. Stacey shares her unique approach to launching a “messy” 10-episode podcast—breaking free from perfection and leaning into experimentation. We also talk about the rise of spammy marketing tactics, how to keep things relational in an AI-driven world, and the importance of stepping outside your comfort zone to find your true voice.

If you’ve been feeling stuck, overthinking your next launch, or looking for ways to make authentic connections that actually work, this conversation will give you the strategies and inspiration to keep moving forward.

On This Week’s Episode, We Discuss:

• Why launching a “messy” 10-episode podcast might just be your next big move
• How Stacey uses community-driven approaches to validate products before investing in funnels and ads
• The real secret to balancing AI, automation, and relational marketing without losing your audience’s trust
• How to overcome spammy marketing fatigue by showing up authentically and ditching the buzzwords
• The power of small steps: Why tiny, consistent actions can lead to massive breakthroughs
• Why embracing your true voice (and getting outside your comfort zone) is the key to growth
• The role of community support in entrepreneurship and why you don’t have to do it alone

This episode is all about pushing perfection aside, creating from a place of authenticity, and taking meaningful steps toward your goals. Grab your headphones—you’re going to love this one!

===

Don't Forget to Follow and Review:

Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

===

Connect with Stacey:

Follow Stacey on Instagram: https://www.instagram.com/dothethingformula/

Join Stacey’s Facebook groups:

• https://www.facebook.com/groups/dothethingcollaboration/
• https://www.facebook.com/groups/dothethingchallenge/

Watch Stacey on YouTube: https://www.youtube.com/@dothethingformula

====

Connect with me here

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Acquire - let's gets into what it takes to make online event work.

Every episode you're going to hear about what's working right now in online events, list building and lead generation. Hear case studies and conversations with entrepreneurs who are using list building and online events to attract their ideal clients and create massive profits.

Hosted by Jennie Wright, Marketing & Lead Generation Specialist. Creator of the "Summits Made Simple" courses and producer of over 400 successful virtual events and list builds.

From the Audphonic Podcast Network.

====

Connect with me here

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs. If you’re ready to stand out, gain visibility, and grow your email list like never before, head over to https://manybundles.com/be-a-contributor and apply today.

Ever wondered how to take your book promotion to the next level?

In this episode of the Acquire Podcast, bestselling author Jonathan Green shares unconventional strategies to skyrocket your book's success. From engaging readers to leveraging the power of storytelling, Jonathan's insights will transform your approach to book promotion and list building.

Episode Highlights:

• Unconventional Book Promotion Strategies: Dive into Jonathan Green's unique approach to engaging readers and attracting potential buyers through free book events and category optimization.
• Group Book Giveaways and List Building: Learn how cooperative ventures and group book giveaways can turn inactive subscribers into eager book buyers.
• The Art of Storytelling for Authors: Discover the importance of crafting compelling narratives to captivate your audience and create meaningful connections.
• Importance of Book Reviews and Amazon Strategies: Explore the significance of obtaining reviews on Amazon and strategies to encourage readers to leave feedback that boosts book sales.
• Connecting with Jonathan Green: Visit Jonathan's website "Serve No Master" for valuable resources and free gifts designed to empower aspiring authors and entrepreneurs.

Tune in now to unlock Jonathan Green's secrets to unconventional book promotion, storytelling mastery, and Amazon success. Whether you're an author or an entrepreneur, this episode is packed with actionable insights to elevate your game and achieve your goals!

Get ready to unlock the power of engaging storytelling and gain invaluable insights into book promotion in this enlightening episode of the Aqcuire podcast.

Don't Forget to Follow and Review:

Loving Acquire? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

=======

Connect with Jonathan:

Follow Jonathan on Facebook: https://www.facebook.com/servenomaster

Follow Jonathan on Instagram: https://www.instagram.com/servenomaster/

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/servenomaster/

Follow Jonathan on Twitter: https://twitter.com/ServeNoJonathan

Watch Jonathan on YouTube: https://youtube.com/c/ServeNoMaster1

======

Connect with me here

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs. If you’re ready to stand out, gain visibility, and grow your email list like never before, head

Are you relying too much on social media to find leads—and what happens if that stops working?

Let’s be real—there’s a lot of uncertainty in the air right now. If the news has you wondering how an economic slowdown might impact your business, this episode is a must-listen.

I’m diving deep into future-proofing your business, so no matter what happens in the economy, you’re not just surviving—you’re thriving. After 13+ years in digital marketing and list building, I’ve seen firsthand what works when things get tough, and I’m breaking it all down today.

We’re covering everything from building an engaged email list (because social media alone won’t cut it), leveraging collaborations and bundles, and adjusting your offers to keep customers buying—even when budgets get tight. Plus, I’m sharing real strategies you can implement today to keep your lead generation strong and your revenue steady.

If you want to make sure your business is rock-solid no matter what’s happening in the economy, this episode is for you.

On This Week’s Episode, We Discuss:

• What’s Really Happening in the Economy – A breakdown of why U.S. and Canadian markets are showing signs of instability and what that means for business owners.
• Why List Building is More Important Than Ever – The smart way to grow an engaged email list that isn’t controlled by algorithms.
• Using Bundles, Summits, and Collaborations to Build Authority – Why getting in front of other people’s audiences is a game-changer for organic growth.
• Fixing Your Lead Magnets for Maximum Conversions – How to audit, tweak, and repackage your lead magnets to keep them fresh and high-converting.
• Future-Proofing Your Offers – Smart pricing, flexible payment plans, and making sure your services/products stay relevant as customer spending shifts.
• The Messaging Mistakes You Need to Avoid – How to adapt your marketing so your audience sees your offers as “must-haves” instead of “nice-to-haves.”
• How to Plan for the Long Haul – My personal approach to staying ahead of economic shifts and keeping business growth steady, no matter what.

====

Don't Forget to Follow and Review:

Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

====

Connect with me here

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

• Join the Facebook community 

Ready to take your email marketing game to the next level?

In this episode of the Acquire podcast, I’m joined by marketing maven Lorraine Ball.

Together, we unravel the success story of Randall Beans, a 75-year-old bean manufacturer, and explore how they transformed a 250-subscriber email list into a mighty force of 10,000. Targeting a younger audience, Lorraine strategically revamped their marketing approach, offering engaging content and recipe collections in exchange for email addresses. Through active audience engagement, strategic partnerships with recipe developers, and attention to feedback, Randall Beans achieved a staggering 30% email open rate.

Join us in uncovering the journey and digital marketing tactics behind this remarkable success story.

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Resources:

Lorraine’s Website: https://lorraineball.com

Podcast: https://morethanafewwords.com

Amazon Author Page - https://bit.ly/LorraineBallAuthor

YouTube - https://www.youtube.com/@MTFWPodcast

Instagram -https://www.instagram.com/themtfwpodcast/

Facebook - https://www.facebook.com/MTFWpodcast/

LinkedIn - https://www.linkedin.com/in/lorraineball/

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Connect with Jennie:

Website: https://jenniewright.com

Instagram: https://www.instagram.com/jennielwright/

LinkedIn: https://www.linkedin.com/in/jenniewrightjlw/

YouTube: https://www.youtube.com/channel/UCjGQCVDgaOGsxrqq-w0Osmw

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs. If you’re ready to stand out, gain visibility, and grow your email list like never before, head over to https://manybundles.com/be-a-contributor and apply today.

"Guilty Pleasures". That's what reality TV is to me. And sometimes... I get hooked.

But I'm always looking at it from a marketing perspective (or I try so it's not a "waste of my time").

In this episode of the Acquire Podcast, I welcome back Jason Wiehler, who was last on the show in Episode 2.

Here's a quick rundown of what to expect.

1. The Power of Consistency: We get deep and emphasize the importance of consistent messaging and sticking to one medium to engage and retain your audience. We both share tips on how to commit to a 90-day communication plan for better marketing outcomes.

2. The Rise of Events: Jason shares his thoughts on online events and the value they bring to the marketing community. He reveals his favorite marketing experts and shares what attracts him to attend particular events.

3. Upcoming Plans and Exciting News: I open up about my plans for the upcoming year, including completing the revamp of website and focusing on speaking engagements and deep-level summits. I share how I believe that community building and creating trusted relationships will be pivotal in 2024.

4. Email Marketing Reigns Supreme: We talk about the enduring power of email marketing and how it continues to be the preferred method for direct and measurable communication with an audience. And we delve into why it is unlikely to be replaced anytime soon.

5. The Buzz Around Squid Games: And here's the fun part. We switch gears and share our thoughts on the hit show Squid Games and its marketing strategy. We explore themes of authenticity in branding and the importance of niche targeting to attract the right audience.

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Resources:

Jason Wiehler’s Website: https://jasonwiehler.com

Follow Jason on Instagram: https://www.instagram.com/jasonwiehler/ 

Connect with Jason on LinkedIn: https://www.linkedin.com/in/jasonwiehler/ 

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Connect with Jennie:

Website: https://jenniewright.com

Instagram: https://www.instagram.com/jennielwright/

LinkedIn: https://www.linkedin.com/in/jenniewrightjlw/

YouTube: https://www.youtube.com/channel/UCjGQCVDgaOGsxrqq-w0Osmw

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs. If you’re ready

What if scaling your business didn’t mean creating more—but creating smarter?

Ever feel like your single offer just isn’t cutting it anymore? You’ve got the audience, your funnel’s dialled in—but you’re still hitting a revenue plateau that just won’t budge?

In this episode of Acquire, we’re talking about how to break through that ceiling and start building real momentum… the kind that stacks, scales, and sustains long after your launch ends.

I'm walking you through how to design a multi-offer ecosystem—the exact strategy used by some of the fastest-growing businesses to increase lifetime value, plug leaky funnels, and meet potential clients exactly where they’re at.

This isn’t just about adding a bunch of offers and hoping something sticks. It’s about crafting the right offers at the right level, mapping a journey your clients actually want to take, and ensuring your business grows with you—not at the cost of you.

Whether you’re in your first year or already on your way to 7-figures, this is the roadmap to scale smarter and more sustainably.

On This Week’s Episode, We Discuss:

• Why a Single Funnel Isn’t Enough Anymore: How relying on just one offer might be stalling your growth—and what to do instead.
• How to Build a Multi-Offer Ecosystem That Converts: From low-ticket offers to high-touch premium programs, I break down the ladder (and when to build each rung).
• Strategic Entry Points for Different Buyer Readiness: Learn how to meet your audience where they’re at—so you’re never leaving revenue on the table.
• Offer Positioning That Feeds the Ecosystem: Tips to align your messaging so each offer leads into the next (without sounding salesy).
• Mapping Your Offer Flow with Purpose: How to strategically guide clients through your value ladder without overwhelm.
• Scaling Sustainably (Not Just Hustling Harder): What offer mix actually supports long-term growth—especially when you’re tired of launch–crash–repeat.
• Conversion Optimization That Doesn’t Feel Pushy: How to increase sales without adding pressure—yes, it’s possible.
• Retention Tactics to Keep Clients Coming Back: Let’s talk about backend monetization—because the second sale is always easier.

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Don't Forget to Follow and Review:

Loving the Acquire podcast? 

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

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Connect with me here

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk 

• Join the Facebook community 

Are you tired of juggling too many tasks and feeling like your business is running you, instead of the other way around?

In this episode of the Acquire Podcast, I'm thrilled to sit down with Kris Ward, a true productivity powerhouse and team-building strategist. Kris brings her wealth of experience to our conversation, where we dig into some of the most crucial aspects of running a successful online business—everything from smart time management and optimizing your calendar to building a dream team that doesn’t require you to micromanage every detail.

We also explore the common traps entrepreneurs fall into when managing virtual assistants and how to harness their full potential without turning them into task robots.

I know you're going to love this conversation because it's packed with actionable insights, whether you're just starting out or looking to refine your team dynamics for greater growth.

On This Week’s Episode, We Discuss:

1. The Difference Between Corporate and Entrepreneurial Team Models: Kris explains why applying a corporate model to your entrepreneurial team can limit growth and how to build a team that’s aligned with your business’s unique needs.
2. The Pitfalls of Micromanagement: We dive into why micromanaging can stifle your team's creativity and productivity, and Kris shares strategies to foster a culture of empowerment and trust.
3. Maximizing Virtual Assistants’ Potential: Kris sheds light on how to avoid common mistakes with virtual assistants, transforming them into valuable team members instead of task executors.
4. Effective Time and Energy Management: Learn Kris’s top strategies for managing not just your time but also your energy. Discover how leveraging your calendar effectively can drastically improve productivity.
5. Discovering Your Business Persona: We explore how understanding your own business persona can help you identify strengths and weaknesses, allowing you to play to your strengths and build a team that complements your skills.
6. Team Building Strategies for Different Business Stages: From start-ups to scaling, Kris and I discuss strategies for building and aligning your team structure with your business goals at every stage of growth.
7. Empowering Yourself as an Entrepreneur: We talk about the importance of self-awareness in entrepreneurship—understanding your strengths, weaknesses, and how to lead with confidence and authenticity.

If you're ready to up your productivity game and build a high-performing team, this episode is for you! Plus, don’t miss out on the free resources Kris mentioned, including a personality quiz and an audio version of her book, which is available for a limited time.

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Don't Forget to Follow and Review:

Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

====

Connect with Kris Ward:

Connect with Kris on LinkedIn: https://www.linkedin.com/in/kriswardstopworkingsohard/

Follow Kris on TikTok: https://www.tiktok.com/@kriswardxx

Follow Kris on Facebook: https://www.facebook.com/krisward.ca

Follow Kris on...

In this episode of the Acquire Podcast, host Jennie Wright sits down with video expert Tracy Phillips to discuss the power of video testimonials in marketing. Learn how to create authentic and impactful video testimonials that build trust and credibility, drive sales and conversions, and leave a lasting impression on your audience. Discover expert tips, strategies, and success stories that will transform your marketing game.

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Resources from this episode:

Riverside Fm - amazing platform for recording video

Testimagical with Tracy Phillips

Connect with Tracy on Facebook

Connect with Tracy on LinkedIn

Follow Tracy on Instagram

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Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community 

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs. If you’re ready to stand out, gain visibility, and grow your email list like never before, head over to https://manybundles.com/be-a-contributor and apply today.

How can you re-engage past leads without sounding desperate or spammy?

Ever feel like your sales are stuck in quicksand? One month you’re soaring, and the next, it’s crickets. Before you start slashing prices or throwing money at ads that might work, let’s talk strategy.

In this solo episode, I’m diving deep into what actually works when sales slow down—and trust me, it’s not just “hustle harder” advice. I’ll walk you through proven, strategic moves to turn things around, even in an unpredictable economy.

I’ve been in the trenches, I’ve made the panic-driven mistakes, and I’ve also figured out exactly what works when sales take a dip. Whether you're facing a slow month or just want to be prepared for the inevitable ebbs and flows of business, this episode is packed with real, actionable strategies that can help you stay profitable, visible, and thriving—without resorting to desperate moves.

On This Week’s Episode, We Cover:

• Why Sales Slow Down (and How to Diagnose the Problem) - Don’t just react—analyze. I’ll help you pinpoint what’s actually causing the slowdown so you can fix the real issue instead of guessing.
• Avoiding the Panic Button: What NOT to Do When Sales Drop - Learn why knee-jerk reactions (like slashing prices or overhauling your entire business) can do more harm than good—and what to do instead.
• Optimizing What You Already Have: Quick Wins from Your Existing Offers - Before you create something new, look at what’s working—and how you can tweak it for better conversions.
• The Power of Re-Engaging Warm Leads (Hint: The Money Is in the Follow-Up!) - Think your audience isn’t buying? Chances are, they just need the right nudge. I’ll show you how to reconnect and convert past leads.
• Content Refresh: Why Your Old Posts, Emails, and Sales Pages Could Be Costing You Sales - Don’t reinvent the wheel—optimize it. Let’s talk about updating your messaging to reflect what your audience actually needs right now.
• Organic Strategies That Drive Sales Without Big Ad Budgets - From strategic collaborations to leveraging your podcast, summits, and guest interviews, I’ll break down how to stay visible without spending a dime.
• Creating Urgency (The Right Way!) Without Feeling Salesy
• No fake scarcity, no cringe tactics—just genuine, high-value incentives that move people to take action.

If your sales have slowed down (or you just want to be prepared for when they do), this episode is your roadmap to keeping momentum, driving revenue, and staying in the game—without the stress.

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Don't Forget to Follow and Review:

Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

====

Connect with me here

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

• Join the Facebook community