2X eCommerce Podcast (Kunle Campbell)
Explore every episode of 2X eCommerce Podcast
| Pub. Date | Title | Duration | |
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| 25 Apr 2023 | SE8 EP13: How to Build a Financially-Sound eCommerce Business w/ Wayne Richard | 01:02:05 | |
On today’s episode, Kunle is joined by Wayne Richard, Partner, and Managing Director in the USA of Bean Ninjas, an accounting firm helping eCommerce scale.
“It was about building relationships.” Wayne’s success in life comes down to his roots. When faced with an option between relocating with his family or severance pay, he took the severance pay and decided to build his own accounting firm but when it was picking up, it took his time from his family which led him to seek out accounting spaces with a business lifestyle that is family-centered.
Bean Ninja, an accounting firm where Wayne found the work lifestyle he was looking for as well as seeing an opportunity to share his strengths for the company. Wayne shares some of the company’s best practices in helping eCommerce companies scale efficiently.
It’s an insightful episode as you’d hear Kunle and Wayne talk more about profitability, growth, and efficiency, the best practices and common mistakes in scaling, unit economics, and choosing the right fintech product for your company.
Tidio
This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration.
With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth. ★ Support this podcast ★ | |||
| 07 Oct 2021 | S06 EP39: Apple's Mail Privacy Protection (MPP) - No Need to Hit The Panic Button w/ Guy Hanson | 00:54:01 | |
On today’s episode, Kunle is joined by Guy Hanson, VP for Customer Engagement, Validity, a data integrity platform that enables constant assessment of customer data quality coupled with marketing analytics. Apple is soon going to alter the Email marketing landscape with the iOS 15 update. This comes hot on the heels of iOS which changed the game for performance marketing. Apple’s Mail Privacy Protection (MPP) update will significantly reduce data available to marketers. Even though these changes are sweeping, there is still light at the end of the tunnel. In this episode, Kunle and Guy talk about the upcoming changes to Apple mail and their impact on Email marketing. You will get to hear about what this change really is, how it will affect you and possible solutions to cope with it. This is a great episode for email marketers and any business that sends emails to customers.
SPONSORS:
This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x.
Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind. Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'
This episode is brought to you by ShipBob.
ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.
ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.
Go to Shipbob.com/2x to get $500 in free shipping credits today. Gorgias This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.
This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk. Go to Gorgias.com and mention 2x ecommerce podcast for two months free. Cloudways Cloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe. They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more. Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others. Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG** ★ Support this podcast ★ | |||
| 09 Apr 2024 | How to Transform Your eCommerce Business from Surviving to Thriving with CRO Mastery → Matthew Stafford | 00:44:53 | |
In today's episode of the 2X eCommerce Podcast, we dive into the intricacies of Conversion Rate Optimization (CRO) for ecommerce with Matthew Stafford, co-founder of Build Grow Scale. Host Kunle Campbell engages Stafford in a detailed discussion on the key factors that enable ecommerce businesses to grow from their initial million to over $10 million in revenue.
The conversation covers the critical nature of CRO throughout the business lifecycle, with Matthew detailing strategies for website layout optimization, copywriting adjustments, and mapping out the customer journey for better conversions. He offers practical advice on improving various stages of the purchase funnel, from checkout optimization to product page enhancements, and underscores the importance of customer reviews and social proof in building trust. Matthew also discusses the potential impact of artificial intelligence on ecommerce, suggesting that AI will enhance employee productivity and capabilities rather than replace human jobs. This episode provides a wealth of knowledge for ecommerce entrepreneurs aiming for sustainable and efficient growth. Listeners are encouraged to explore Build Grow Scale to learn more about Matthew Stafford's work and insights into driving ecommerce success. ★ Support this podcast ★ | |||
| 23 Aug 2024 | Cutout 3: The 1.7-Second Rule: Capturing Mobile Shoppers Before They Swipe Away → Sabir Semerkant | 00:06:47 | |
In this episode, eCommerce expert Sabir Semerkant reveals why the first 1.7 seconds of a mobile shopping experience can make or break your sales. Learn how to optimize your site for mobile-first customers, focusing on performance and user experience to ensure you capture their attention before they swipe away. Discover actionable strategies to improve your conversion rates and drive more revenue by designing with mobile shoppers in mind. Listen to the full episode here: https://2xecommerce.com/podcast/ep433/ Sign up to the Conscious Commerce Newsletter: Sign Up here: https://subscribe.2xecommerce.com/subscribe
Get a Copy of Kunle’s Book
Creators & Guests
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| 24 Nov 2015 | EP 50: Ecommerce Wars: Google Vs Amazon | 00:28:17 | |
I recently came across an interesting survey commissioned by BloomReach:
they found that 44% of online shoppers in the U.S. began their ecommerce product searches on Amazon.com.
Then only 34% of online shoppers use search engines such as Google
And the remaining 22%of online shoppers go directly to retailers websites
Google ecommerce position at the moment does not looks very good,
because it relies on product-related searches for a big chunk of advertising.
We all know that Amazon.com is the 800-pound gorilla in the market.
And Savvy shoppers know that Amazon does not alway offer the best prices.
Amazon's is pretty much the primary destination for product searches for consumers.
And its position is improving.
A similar survey carried out by Forrester Research in 2012 found that just 30% of online shoppers began their shopping from Amazon.
So what has changed in online shopping behaviour between 2012 and 2015…in just 3 years?
Get the show notes and other podcasts here: http://2xecommerce.com/podcast/
Message from Our Sponsors:
This episode is brought to you by Remarkety.
Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety.
Try Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30.
Visit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified.
★ Support this podcast ★
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| 16 Jan 2024 | 2024 eCommerce Predictions, what to expect → Nirav Sheth | 00:39:39 | |
In this episode, Kunle Campbell interviews Nirav Sheth, CEO and founder of Anata, a premier eCommerce partner for direct-to-consumer (DTC) brands. They discuss the outlook for 2022 and 2024 in the eCommerce industry. They review the challenges faced by brands in 2023, the success factors for the 20% of brands that performed well, and the importance of focusing on lifetime value and retention. They also provide tips for Q1 strategies, including exploring wholesale opportunities and investing in user experience (UX). The episode concludes with an outlook for 2024 and a reminder to slow down and strategize.
00:00 Introduction and Background 03:22 Review of 2023 07:00 Success Factors for Brands in 2023 11:46 Q4 Recovery and Assessment of 2023 13:43 Focus on Lifetime Value and Retention 16:19 Q1 Strategies: Wholesale and UX 26:47 Outlook for 2024 28:18 Parting Advice: Slow Down 29:22 Anata's Services
--- This episode is brought to you by: Treyd Ready for a game-changer in your podcast lineup? I've got just the thing – ‘Treyd Secrets’, a new podcast that's all about giving you the operational edge in e-commerce. Let's cut straight to the chase. Unlike most e-commerce podcasts that dwell on marketing and growth stories, Treyd Secrets dives deep into the operational heart of e-commerce. This is where the real magic happens.Why tune in? Because Treyd Secrets brings you the nuts and bolts of e-commerce success – we're talking the nitty-gritty of inventory hacks, cash flow management, sales strategies, supply chain intricacies, product sourcing secrets, and the ins and outs of financing. It's the operational wisdom you need to keep your business not just running, but thriving. Hosted by Peter Beckman, CEO of Treyd, this podcast is a treasure trove of insights from industry experts and successful e-commerce practitioners. It's like having a roundtable of mentors, each sharing their best-kept operational secrets. Don't let this opportunity slip through your fingers. Search for ‘Treyd Secrets’ on your favorite podcast app or visit [treyd.io/podcast]. Hit subscribe and stay ahead in the dynamic world of e-commerce.Remember, it's T-R-E-Y-D Secrets – the podcast where e-commerce operations meet success. Tune in now and transform the way you do business!
Shopify
If you have been following my journey here on this podcast, you'll know that I am a Co-founder at Octillion, a consolidator of digital-first good-for-you CPG brands. We acquire brands with a view to scaling them up. We currently have a portfolio of three brands all powered by the commerce platform Shopify.
Shopify is the global commerce platform that helps you sell at every stage of your business. From the “launch-your-online-store” stage to the “first-real-life-store” stage all the way to, “did-we-just-hit-a-million-orders-stage,” Shopify is there to help you grow. Whether you're selling scented soap or offering outdoor outfits, Shopify helps you sell everywhere from their all-in-one eCommerce platform to their in-person POS system. Wherever and whatever you're selling, Shopify has got you covered.
Shopify helps you turn browsers into buyers with the internet's best converting checkouts, which is a whooping 36% better on average compared to other leading commerce platforms. You'll also sell more with less effort thanks to Shopify Magic, your AI-powered all-star. I remember the first brand we acquired was running on another platform with quite poor conversions. We made it a point of duty to get it migrated over to Shopify and our checkout conversions doubled.
What I love about Shopify is its ease of use. I don't think there are any other eCommerce platforms that beat its usability. Shopify powers 10% of all eCommerce in the US. Shopify is truly a global force powering Allbirds, Rothy’s, Brooklinen, and millions of other entrepreneurs of every size across 170 countries. Plus, Shopify's award-winning 24/7 help is there to support your success every step of the way because businesses that grow, grow with Shopify. Sign up for a $1 per month trial period at Shopify.com/ecommercex2. Go to Shopify.com/ecommercex2 to take your business to the next level today. ★ Support this podcast ★ | |||
| 04 Jun 2024 | $40M Revenue in Year 3: How Meta Ads, Strategic Branding, and Influencers Drive Hostage Tape's Success → Alex Neist | 01:32:59 | |
In this episode of the 2X eCommerce Podcast, Kunle Campbell interviews Alex Neist, the founder of Hostage Tape, a disruptive sleep brand. Alex shares his journey from managing a SaaS business to creating and rapidly scaling Hostage Tape into a multi-million dollar business. He discusses how personal struggles with sleep and health led him to discover mouth taping, and how he used his entrepreneurial skills to fill a market gap with a unique product. Alex delves into the innovative strategies he employed, including running his own Facebook ads, even when the company was generating $14 million in revenue. He highlights the importance of effective branding and influencer partnerships in scaling the brand's awareness. Alex also touches on the personal challenges he overcame, including divorce and burnout, and how these experiences shaped his business approach and product development.
Guest’s Links:
Connect with 2X eCommerce:
Get a Copy of Kunle’s Book
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| 23 Apr 2015 | EP 14: Subscription Ecommerce; Key Metrics for Rapid Growth - Craig Vodnik, Co-founder, cleverbridge | 00:49:54 | |
Are you considering layering in a subscription service on your existing eCommerce business?
OR
Starting up a subscription eCommerce business?
If your answer is YES to either question, then listen into this episode!
We’ll be talking about the ideal products for subscription commerce, key metrics to for subscription commerce like customer lifetime value (CLV), churn rate and customer acquisition and why subscription eCommerce is so hot right now
Craig Vodnik - Co-Founder of cleverbridge - a global ecommerce and subscription provider for over 300 of the world's largest corporations
Craig’s is an internet tech veteran - his expertise dates back to 1995
when he was part of the team that launched the Chicago Tribune Newspaper’s website.
He has worked in eCommerce, advertising and the financial services industry.
And has a degree in Nuclear Engineering!
He is going to talk about subscription ecommerce going mainstream
and why its predictability and recurring revenue stream makes it such a desirable model
★ Support this podcast ★
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| 04 Mar 2021 | S06 EP09: Turning Your Customers into Your Sales Team - Referral Marketing | 00:54:34 | |
On today’s episode, Kunle is joined by Raúl Galera, Chief Advocate at ReferralCandy - a customer referral platform that gets shoppers to refer their friends and drive word-of-mouth. The company has worked with over 30,000 brands since launching in 2009. In today’s market, a company’s long-term success is closely linked to their cost of acquiring new customers. Cracking the right marketing mix that enables consistent acquisition and retention is what keeps marketers up at night. It's safe to say that every brand wants more word-of-mouth referrals. There are many advantages of word-of-mouth marketing, most of all that it doesn’t cost anything. But building a reputation that drives organic customer acquisition is not just about creating buzz or being seen more. It starts with a solid product and an even better customer experience. But that being said, there are systems you can put in place that make referrals a bit more likely. This is where a platform like ReferralCandy comes in! In today’s episode, Kunle and Raúl talk about all things referral marketing. You will get to hear about what it takes to build a solid base that breeds loyal customers, the right time to activate customers, what incentives to offer and other best practices. This is a great episode for marketers - regardless of your industry or scale! ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’ Famous This episode is brought to you by Famous. Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile. Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more. You can try it for free at famous.co/2x. ★ Support this podcast ★ | |||
| 07 Feb 2018 | SE3 EP14: The Astronomical Growth of Shopify Plus | 00:44:01 | |
So back in SE3 EP02, I talked about WHY I WAS WRONG ABOUT SHOPIFY. My key takeaway was: Focus Less on Tech and more on Marketing My advice was: to use a hosted ecommerce platforms such as Shopify to scale your business * Agility * Speed to market * Modularity via the app store * Integration to a large degree is a breeze * You get shedloads out of the box The LOWDOWN is that you do a lot less technical tinkering and get on with marketing and selling products At scale or mid-tier, you require flexibility, customisation and automation. This is where SHOPIFY PLUS comes to mind. I have been trying to find out more about SHOPIFY PLUS as a platform for mid-tier and enterprise retailers. And got hold of their Direct of Product. He oversees, feature sets that will be implemented in the short term, medium term and long term. He is pretty much in charge of SHOPIFY PLUS’ feature-set roadmap. David Moellenkamp is the Director of Product at Shopify Plus, where he is focused on building products to solve the problems of Shopify’s highest volume merchants. Prior to joining Shopify, David worked at BlackBerry where he helped build mobile device management solutions for some of the worlds largest and most demanding organizations. --- SPONSORS: This episode is brought to you by: .STORE .STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store). If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store. and Klaviyo Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com. ★ Support this podcast ★ | |||
| 24 Dec 2020 | S05 EP50: How to Leverage eBay as a DTC Brand | 00:31:18 | |
On today’s episode, Kunle is joined by Kristine Venta Diemoz, Senior Manager - go-to-market strategy and operations at eBay, which is the 3rd largest eCommerce website in the US and has a global user base that’s 183 million strong! Product auctions, refurbished goods, difficult-to-find products - these are some of the things many of us immediately associate with eBay. And with good reason. There is no other marketplace quite like eBay. But how good or suitable is eBay for DTC brands? Most DTC brands tend to steer away from eBay for concerns of brand equity and perception. But there are ways to use the unique set up of eBay to your advantage. You have full control on many aspects and also an option to sell without paying fees. Users come to eBay looking for good deals and are not sticklers for brand new goods. This makes eBay ideal for repurposing returned items and offering stock clearances. In today’s episode Kunle and Kristen discuss the unique proposition of the eBay marketplace and why it might be too big to ignore for DTC and eCommerce brands! ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’ ★ Support this podcast ★ | |||
| 24 Jul 2020 | S05 EP28: How DTC Floral Brand, Bouqs Grew From An Idea to $1B in Lifetime Revenue | 01:21:16 | |
On today’s episode, Kunle interviews John Tabis, a Co-Founder of Bouqs, a 9-figure, sustainable direct-to-consumer business serving the floral vertical. They are venture-backed with $74M+ raised and are the 7th biggest company to be featured on the TV show, Shark Tank. Kunle and John discuss Bouqs' DTC journey from ideation 8 years ago to their current omnichannel retail fluidity model. They are cut-to-order online flower delivery business with roots in sustainability. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’
★ Support this podcast ★
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| 03 Nov 2021 | S06 EP44: Audience Building for Q4 Expert Panel: How to scale BFCM revenue without increasing Ad Spend | 00:52:16 | |
Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Kurt Elster, with an expert panel consisting of Gen Furakawa and Soma Toth. The marketing landscape has made monumental shifts with the tightening of privacy and data sharing rules. Merchants can no longer bank on Facebook ads to grow their businesses. The concept of “Owned Media” is now front and center in all marketing strategies. This starts with building your own email list and collecting 1st party data. Most businesses are still coming to grips with the changes and trying to figure out what email capture tactics work best? And how best can the data we collect be leveraged? In this episode, you'll discover how to build a sizable and engaged audience that is primed up to purchase this Q4. You will get to hear about the best tactics to build and segment an audience. This is a great episode for operators and marketers alike.
Juni - The financial companion that tracks returns on your entire business in one place. Measure all your ROI at juni.co Emarsys -The omnichannel customer engagement platform of choice for more than 1,500 companies worldwide. Do more at emarsys.com Postscript - Making SMS for eCommerce easy. Automate your SMS marketing at postscript.io Recart -Sell more with FB Messenger Marketing. Reduce abandoned carts at recart.com Omnisend -Increase your sales not your workload. Take the shortcut to revenue growth at omnisend.com Bolt - Connecting retailers and millions of shoppers in a unified network. Your shoppers are one click away -bolt.com BeProfit - Get all your ecommerce profits at a glance. Track all your expenses at beprofit.com ----------- SPONSORS:
This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x.
Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind. Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'
This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.
This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk. Go to Gorgias.com and mention 2x ecommerce podcast for two months free. Cloudways Cloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe. They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more. Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others. Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG** ★ Support this podcast ★ | |||
| 19 Apr 2016 | EP 73: How an Accidental Entrepreneur Taped up Ecommerce & Amazon Success - Kevin Mahoney, FindTape.com | 01:05:52 | |
My guest on today’s show is an accidental ecommerce entrepreneur and a programmer / developer at heart. He is the founder of FindTape.com.He stumbled into ecommerce after an initial rejection to build a website for a an adhesive tape distributor.We went unto build a dropship ecommerce store that was supplied by this distributor.After about 3 years moonlighting, he hit the $1m revenue milestone and quit his day dev job. His company’s revenue on Amazon in 2015 was just under $2 million. Read the show notes for this episode on http://2xecommerce.com/podcast/ep73/ Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x ★ Support this podcast ★ | |||
| 19 Dec 2016 | SE2 EP05: The Essence of a Brand story - case in mind…KFC and my wife | 00:18:37 | |
Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… So Today’s show is about…why you should focus on optimising your mobile checkout first going forward. I am going to cover: The Essence of a Brand Story. Road trip to Wales pulled over at a services station to buy some petrol / gasoline WALL MURAL NO BATTERY FARMED CHICKEN: We demand good animal welfare, and all our suppliers must meet or exceed Red Tractor standards. All our original recipe chicken on the bone is from the UK and Ireland. Very! All of our Original Recipe Chicken is delivered fresh from farm to restaurant within 48 hours. We've worked hard to make everything on our menu a little healthier. use zero-hours contracts No. Our food is completely palm oil free - high oleic rapeseed oil and sunflower oil Your brand story is:
Read these books:
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| 18 Nov 2021 | S06 EP51: Optimising CLV with Cohort Analysis w/ Eden Amirav | 00:49:33 | |
On today’s episode, Kunle is joined by Eden Amirav, Founder & CEO of BeProfit, a Profit Optimization and Analytics platform helping eCommerce businesses grow by leveraging the power of their own data. BeProfit is top-rated on Shopify app store and is also available on Wix stores. We often hear merchants complain of rising costs and reducing margins. But most of those aren’t able to really quantify their claims about costs, margin and profits. The eCommerce landscape is soo dynamic that keeping tabs of costs and margins has become a real challenge. Making key buying and selling decisions without truly knowing your numbers can backfire in a hurry! On the other hand, knowing your numbers well not only helps you make sound decisions, but also helps you uncover opportunities you may not have known about. In this episode, Kunle and Eden talk about profit calculation for fast growing eCommerce merchants. You will get to hear about why many businesses struggle to calculate their true profit, what is Cohort Analysis and what is the ideal look back window. This is a great episode for business owners and operators.
SPONSORS:
This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x.
Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind. Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'
This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.
This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk. Go to Gorgias.com and mention 2x ecommerce podcast for two months free. Cloudways Cloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe. They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more. Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others. Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG** ★ Support this podcast ★ | |||
| 14 Feb 2019 | SE4 EP06: The Mechanics of a Successful Subscription eCommerce Business - PetPlate | 00:55:48 | |
On this episode, you are going to learn about the mechanics of a successful subscription commerce business from a CEO of a fast-growth digital native consumer brand in the super-niche human-grade pet food category that is doing multiple-7 figures in just 2 years of business! PetPlate makes it easy for pet parents to nourish their pets with love by delivering freshly-cooked meals made from wholesome ingredients that do not contain any by-products, rendered meats or preservatives. The meals are designed by a veterinary nutritionist for optimal nutritional balance, cooked by our talented chefs, and are pre-portioned and ready to serve. The company have been in business for 2 years and is currently pulling multiple 7-figures. It offers a convenient subscription service that automatically ships meals directly to the consumer on a regular basis.
----------- SPONSORS: This episode is brought to you by: Klaviyo If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/beyondbffor more.★ Support this podcast ★ | |||
| 16 Jul 2024 | Digital Products → How Ryan Sold a Million Stars | 00:40:58 | |
Ryan Hart is a product management expert and author. With a background in insurance sales, Ryan pivoted to entrepreneurship, creating a profitable digital product business. His book, “How I Sold a Million Stars,” offers insights into his innovative marketing strategies and business acumen. Guest’s Links: Connect with 2X eCommerce:
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| 26 Jun 2017 | SE2 EP21: What is your BIG Idea? | 00:18:57 | |
Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- This episode is focused on single product eCommerce businesses… that want to own a specific category. Let me give some examples of single product direct to consumer businesses that own specific categories: BELLROY.COM - back in 2010 they were first to the market in the flat wallet space…they have since expanded, iPad cases, key holders, and passport holders MEUNDIES.COM - they are a digital-first brand selling underwear. ‘feel good undies’ that is what they all about GYMSHARK.COM - they are fitness apparel direct to consumer brand founded by a millennial for millennials. Their BIG IDEA was trendy innovative, effective performance wear HONEST.COM - are an eco-friendly catalog product business for baby and household products THEIR BIG IDEA - to give all children a better, safer start. HERSCHELSUPPLY CO - are a minimalist fashion accessory product business that started out selling bags, THEIR BIG IDEA - timeless products with a fine regard for detail
....your turn! ★ Support this podcast ★ | |||
| 10 Dec 2024 | Scaling Meta Ads: An Advanced Playbook for eCommerce Growth → Marin Ištvanić | 00:52:30 | |
In this episode of the 2X eCommerce podcast, host Kunle Campbell interviews Marin Istvanic, a partner at Inspire Brand Group, on effective strategies for scaling meta ads. Marin shares his insights on structuring, testing, and scaling ad campaigns, emphasizing the importance of product-market fit and optimal offers. He outlines best practices for sandbox testing using Adset Budget Optimization (ABO) and leveraging Advantage Shopping Plus for scaling. Marin also discusses the significance of creative quality over quantity, the use of cost caps for budget management, and how to maximize ad performance through meticulous testing and data analysis. The conversation covers Marin's journey from a freelance media buyer to an agency partner, his approach to managing client budgets, and his take on the creative vs. technical aspects of media buying. The episode concludes with practical tips for Q4 advertising and maximizing ROI during high-traffic periods like Black Friday and Cyber Monday.
Resources Mentioned in the Episode
Connect with 2X eCommerce:
Sponsors: 1️⃣ REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io 2️⃣ Address Validator Address Validator is the go-to tool for ensuring accurate deliveries every time. By validating customer addresses in real time, you can avoid costly failed deliveries, reduce shipping expenses, and provide a seamless checkout experience for your customers. With Address Validator, you can:
To learn more, visit AddressValidator.com. | |||
| 17 Aug 2020 | 🔂 [Re-Air] How to Build a Subscription Box Ecommerce Business | 01:11:10 | |
This episode is a recap from Episode #48. Get the show notes here: https://2xecommerce.com/podcast/ep48/ In 2011 when Jameson Morris was just 22 he co-founded Conscious Box with a $10,000 student loan. Conscious Box as most of our U.S listeners know is one of the biggest players in the subscription box ecommerce space. Jameson exited conscious box due to the complications of VC funding and having learnt never to use outside funding to launch a subscription commerce business, he went unto found multiple bootstrapped subscription-box businesses. He sold one of the business commerce businesses for a tidy sum that enabled him purchase a house and then founded another subscription business around Yoga called Yogi Surprise with 1000s of subscribers. His subscription commerce wizardry landed him a job at Cratejoy - a subscription commerce platform akin to a Shopify dedicated to subscription box businesses as a Director of Consumer Marketing where he helps their subscription business clientele launch and grow their businesses. He shares the ins and outs of launching and managing a subscription box business on this episode. ★ Support this podcast ★ | |||
| 28 Feb 2019 | SE4 EP09: 7-Figure One-Page Ecommerce Selling on ClickFunnels - w/ Trey Lewellen | 00:38:36 | |
Trey's entrepreneurial journey took off in 2012 after working several years at the job he thought he wanted. He quickly shifted from working for someone else to become an entrepreneur when he was inspired by a successful businessman to create his own wealth. The success in his sales career made him passionate about teaching others how to achieve their definition of success, and his own coaching business, the Trey Lewellen Mastermind, was born. Trey shares lessons, tips, and tricks based on his own ecommerce experience with his members on how to build their own long-term, sustainable online businesses.
----------- SPONSORS: This episode is brought to you by: Klaviyo If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/beyondbf for more.★ Support this podcast ★ | |||
| 14 Oct 2021 | S06 EP40: Using Marketing Feedback Loops and Hard Data to Drive Scalable Growth w/ Erik Huberman | 00:44:09 | |
On today’s episode, Kunle is joined by Erik Huberman, Founder & CEO of Hawke Media, a LA-based full-service marketing consultancy. The company has serviced over 2000 brands of all sizes, ranging from startups to household names like Red Bull, Verizon, and Alibaba. Businesses traditionally make annual plans for functions like Finance, HR and Marketing. Marketing, like everything else, is measured month-on-month. But this traditional way of planning and reporting could very well be holding you back. With access to tons of real time data and tools to analyse this data, the game has changed. If you aren’t taking an iterative approach to your marketing plans then you risk getting left behind. In this episode, Kunle and Erik talk about leveraging marketing data to create an iterative marketing strategy. You will get to hear about the 3 pillars of the Hawke Method, fallout of privacy-driven changes, best channels for raising brand awareness and nurturing your audience, and what could be in store for us in Q4. This is a great episode for marketers and business owners.
SPONSORS:
This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x.
Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind. Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'
This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.
This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk. Go to Gorgias.com and mention 2x ecommerce podcast for two months free. Cloudways Cloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe. They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more. Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others. Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG** ★ Support this podcast ★ | |||
| 10 Mar 2022 | S06 EP64: Building a Future-Proof Attribution Framework w/ Matt Bahr | 00:48:52 | |
In today’s episode, Kunle is joined by Matt Bahr, Co-Founder EnquireLabs, a technology company that focuses on customer insight to improve operations, products, and marketing to better serve customers.
For D2C brands, fulfilling an order should not be the end of customer transactions. In order to get returning and new customers, a brand must also focus on post-purchase. One way to do that is to ensure that your customers receive a post-purchase survey.
Knowing your customers is going to help you optimize a lot in your business, so don’t go for jumbled random questions. EnquireLabs can help you figure out the right questions by going through their Four Foolproof Categories to suit your brand needs.
In this episode, Kunle and Matt talk about the four categories you need to know about your customer. You will get to hear about how EnquireLabs integrates data to other platforms. This is a great episode for business owners and marketers who wish to know more about their customers. ----------- SPONSORS:
This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Gorgias This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform. | |||
| 21 Aug 2024 | Cutout 2: Building a Highly Engaged Community → Phil Hadfield | 00:07:19 | |
In this episode, Phil, the Co-founder of Holme & Hadfield shared how he has created a highly engaged Facebook community that's the backbone of his brand’s success. We dive into strategies for involving your audience at every stage, from product ideation to final launch. Learn how real-time feedback and strategic surveys can boost your confidence in new product releases and drive your Amazon sales to new heights. Full episode here: https://2xecommerce.com/podcast/ep430/ Sign up to the Conscious Commerce Newsletter: Sign Up here: https://subscribe.2xecommerce.com/subscribe
Get a Copy of Kunle’s Book
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| 26 Mar 2024 | "8-D Method" that has generated over $1 billion in eCommerce sales → Sabir Semerkant | 01:35:57 | |
On today’s episode, Kunle is joined by Sabir Semerkant, CEO and Founder of Growth by Sabir, a program designed to maximize the growth potential of a business.
The power of yes. Sabir has lived by saying yes throughout his life. His high school guidance counselor’s advice to take his second career option which is to become a computer scientist when he got discouraged by the long wait to do surgery as a neurosurgeon. When Jeff Horrowitz offered him to run his channel for Vitamin Shoppe, instead of just coding a website. Accepting the guesting in Vaynermedia, the startup that Gary Vaynerchuk started and had grown to become VaynerCommerce. These experiences and meetings with people that will eventually serve as Sabir’s stepping stones in his career would not have happened had he said no.
From his passion, he built an approach called 8-D Method. It’s a tested way of combing down every dimension of the business, addressing issues and challenges until growth comes naturally. His craft is backed by years of experience and case studies that have catapulted businesses to their potential. Countless companies have grown 2x and more and faster.
It’s an insightful episode as you’d hear Kunle and Sabir talk more about the dimensions and their importance, stories from Sabir’s years of experience in building businesses, and tips for budding entrepreneurs.
--- 📈 'E-Commerce Growth Strategy: A Brand-Driven Approach' by Kunle Campbell
Exciting news for our listeners! Kunle Campbell, your host and e-commerce expert, has just released his new book: ‘E-Commercer Growth Strategy.’ This essential guide is packed with strategies for attracting shoppers, building community, and retaining customers in the e-comerce space. Drawing on insights from the 2X eCommerce podcast and Kunle’s extensive experience, this book is a must-read for anyone in the e-commerce industry. Elevate your e-commerce game today!
Available now on Amazon: https://amzn.to/3S26y0Y
---
SPONSORS: This episode is brought to you by: Treyd Podcast - Treyd Secrets Discover the operational secrets behind successful e-commerce with ‘Treyd Secrets’. Hosted by Peter Beckman, CEO of Treyd, this podcast is a goldmine of expert insights covering everything from inventory management to sales strategies. Perfect for e-commerce trailblazers seeking to thrive in this dynamic industry. Tune in to 'Treyd Secrets' on your favorite podcast app or visit treyd.io/podcast. ★ Support this podcast ★ | |||
| 26 Dec 2016 | SE2 EP06: The Importance of Google Shopping in Fashion eCommerce | 00:24:44 | |
Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… So Today’s show is about…why you should focus on optimising your mobile checkout first going forward. I am going to cover: The importance of Google Shopping in Fashion Ecommerce. Here are a few tips for Google Shopping: It doesn’t really work if you have a SKU count of less than 100 items You have an allowance of Max 150 characters Start off with BRAND NAME in titles You have a character limit of 5000 characters in description - use it will loads of keywords Check your AdWords search query report regularly Update your negative keyword list Look at your top 20 percent products See how you can improve the visuals in comparison to competition Use Google Shopping to onboard email subscribers if you cannot get an immediate sale Most Google Shopping conversions occur within 3 days Run promotions… Call Google for help…. ★ Support this podcast ★ | |||
| 05 Dec 2019 | SE4 EP56: Starting your Omnichannel Retail Journey with Pop-Up Stores | 00:29:22 | |
Linda Farha is Founder and Chief Connector of space connector and pop-up facilitator, pop-up go • Pop Up Go is a trusted solution provider that connects landlords and space seekers across North America for pop-up opportunities. Well-versed in the marketing, retail and property management landscape and working with some of Canada’s most respected brands, with an insider’s perspective, Linda was able to foresee the growth of temporary retail and experiential marketing, to develop a platform for both landlords and brands. ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb ★ Support this podcast ★ | |||
| 09 Apr 2020 | SE05 EP14: Scaling and Growing an Epidemic-proof D2C Brand - CROSSNET 🏐 | 00:41:21 | |
On today’s episode, Kunle interviews the founder of a direct-to-consumer brand creating an entirely new sports game called Crossnet that is rapidly growing at a 4X Year-on-Year rate despite the current slowdown in retail. You don’t want to miss this one - do stay tuned! Crossnet is volleyball reimagined - so instead of the typical two-sided court setup of volleyball, Crossnet is a four-square volleyball game that can be set up on sand, grass, or indoors. Their growth rates are impressive: 2017 set up and prototyping 2018 - $75k 2019 - $2.5m 2020 - $8-10m (estimated)----------- Daily Pulse - Klaviyo ----------- Calling all eCommerce Marketers and Founders, Klaviyo have put together this daily survey to assess the impact of COVID-19 on the industry. Please fill it out here, it will take only 2-minutes. Results will be emailed to you daily So go ahead and support it by completing the form: 2xecommerce.com/covid ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’ ★ Support this podcast ★ | |||
| 14 Dec 2016 | Brand Authenticity, Selling Direct to Consumer and Gaining PR Traction [Physical Product Podcast EP:02] | 00:41:35 | |
Hi everybody, welcome to the Physical Product Podcast, part of the 2x eCommerce podcast and today, we’re going to be talking about brand authenticity and launching from zero to a significant amount of sales that actually brings in traction. I will not talk too much, I have with me, Scott Gabrielson, founder of Oliver Cabell. A minimalist high-end bag and accessories company that launched less than 6 months ago. In this episode you will hear:
Scott’s company, Oliver Cabell is a direct-to-consumer brand focused on:
The formation of the brand came about in 2013 specifically looked at accessories as a way to figure out how they can disrupt the high-end market, why the market wasn’t as high as they were and what approach to go through in building the plan. Their production is in Italy, doing all sourcing of materials and bring them to production, cutting out the traditional middleman/markups and sells directly online. They revealed their cost of production on their website - a unique action taken by retail sites. They’ve done this because of the company's focus on transparency, quality and price setting themselves out from other high-end fashion companies who are mostly big public companies that made them incredibly opaque. They surpassed $1M in retail sales in less than 6 months which is mainly attributed to the PR and social media, and because they have high-quality products, the customers became the biggest supporters in initiating the next sales for the company. With that, here are the Top 3 options to drive brand awareness in sales from Scott Gabrielson:
Product sales come from:
Domestic route Indispensable Tools.Indispensable Tools. Text Expander Send Later Virtual Assistants ★ Support this podcast ★ | |||
| 30 May 2019 | SE4 EP23: How JustStrong is Scaling by Nailing their Messaging + Marketing Automation | 00:55:14 | |
Mark Robinson is the founder and CEO of JustStrong, a women’s fitness apparel brand he has scaled to a multiple seven-figure a year in revenue business in just 2 years. He has also rapidly grown Just Strong’s brand ambassador program by enlisting 23,000 influencers over such a short period. Just Strong is on track to be amongst the top 10 fastest growing companies in the UK with 10X growth. Mark is a master of marketing automation - you don’t want to miss this episode! ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb ★ Support this podcast ★ | |||
| 29 Oct 2024 | The Highest Impact Meta Ad Creatives Types That Are Driving Results Right Now → Lachezar Voynov | 00:51:54 | |
Subscribe to Our Conscious Commerce Newsletter: Shownotes available on: https://2xecommerce.com/podcast/ep457/ In this episode of the 2X eCommerce podcast, hosted by Kunle Campbell, guest Lachezar Voinov from LJV Media shares insights into effective ad creative strategies for eCommerce brands. The discussion covers the importance of founder story videos, problem-solution content, and strategic use of UGC and static images to boost ad performance. Lachezar highlights the success of Loop Earplugs in catering to different customer avatars and the importance of congruency between ad creatives and landing pages. The episode also discusses AI's role in media buying and creative production, with practical tips for increasing average order value (AOV) through various strategies. 00:00 The Highest Impact Meta Ad Creatives Types That Are Driving Results Right Now → Lachezar Voynov Connect with 2X eCommerce:
1️⃣ ShipAccel Head over to ShipAccel.com to find out more
REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io Creators & Guests
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| 10 Oct 2023 | How he Scaled his Ecommerce Agency with this Unique Lead Gen System and the EOS → Zach Schubert | 01:05:39 | |
On today’s episode, Kunle is joined by Zach Schubert, Founder of Qerā Marketing, an eCommerce agency creating solutions for brands having trouble with optimization and marketing.
Growing up in a Christian family, Zach was taught early on and became passionate about helping people. Thinking that nonprofits would be the answer to his calling, he went and worked in nonprofits but the environment was not great for him. When the pandemic started, he worked as a freelancer on Upwork. He knew he lacked skills in being an operator so he outsourced the work to experts while he looked for clients they could work with. Thus, his idea for Agency Domain was conceived.
Agency Domain is an agency that is doing lead generation for different businesses. Only a few months from their start, Agency Domain grew from 10 to 100 employees. Zach’s sister, who is now the COO of the agency, helped it grow after her sister decided to retire from the army. With discipline and genuine belief in the agency’s mission, the siblings continue to grow the agency while also sharing with other people their strategies.
It’s a compelling episode as you’d hear Kunle and Zach talk more about lead generation, the Agency Domain’s processes and strategic funnels, Zach’s experience in Upwork, and the Capital Club mastermind.
--- This episode is brought to you by: Treyd
The 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts.
With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io. ★ Support this podcast ★ | |||
| 28 Nov 2018 | SE3 EP63: How to Grow a Product or Ecommerce Business with Video w/ Jeff Rizzo | 00:30:38 | |
On today’s episode, we talk about how to use video to get attention and drive sales. Jeff Rizzo is the Co-founder of product review YouTube channels: RIZKNOWS and The Slumber Yard, They have managed to spin their YouTube channels to a hugely popular website, and a shopping-focused mobile app. They primarily focus on providing honest, helpful reviews and comparisons of popular consumer products, including mattresses, headphones, fitness trackers and more. The combined the two channels have more than 400K subscribers and garner over 4 million views per month. My company currently employs 10 individuals in addition to my business partner and is on track to exceed $2.5 million in revenue this year. Jeff’s Formula to creating videos:
----------- SPONSORS: This episode is brought to you by: Klaviyo Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com. ★ Support this podcast ★ | |||
| 30 Jul 2023 | How to Roll Out a Sustained Micro-Influencer Strategy → Cody Wittick | 00:41:37 | |
On today’s episode, Kunle is joined by Cody Wittick, Co-Founder of Kynship, a California-based influencer agency with the goal of serving and connecting D2C brands with influencers and content creators around the world.
At the tail end of 2020, Taylor Lagace, Cody’s partner and a Co-Founder of Kynship, brought us into the world of Influencer Marketing and how it was a complex ecosystem with wanna-be influencers and unengaged or fake followers. Alongside those negative intricacies, many brands have cracked the code of influencer marketing and skyrocketed their growth. In 2021, he again sat with Kunle to discuss the changes in the influencer market, and that it is no longer the elephant in the room as it used to be.
It’s 2022 and it’s Cody Wittick’s turn to sit down with Kunle and share Kynship’s philosophies on seeding and the intricacies of influencer marketing post-pandemic. The Creator Economy is reaching new heights with social media as a platform for growth. Kynship is using the growing platform and matching brands with influencers and content creators that align with their products.
Before you jump into the pool of influencers, listen to what Cody has to say about the different tiers of influencers in order for your brand to understand what fits your needs and ad spend. He also emphasizes how influencer marketing is just like any other marketing tool while adding human-to-human interactions in a digital age.
Cody discloses Kynship’s philosophies on seeding and mass seeding especially when it comes to high-ticket items as well as how they work with the principle of giving and not asking. He also dives into the principle of repurposing content across platforms and how the unboxing experience can be a way to convey a brand’s story without a creative brief. This episode is truly something to be excited about especially when a brand is looking at the possibility of using influencer marketing to grow their brand.
--- This episode is brought to you by: Tidio
This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration.
With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth.
Treyd The 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts.
With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io. ★ Support this podcast ★ | |||
| 29 Jul 2021 | S06 EP30: How Brian Sloan Grew A DTC Sex Toy Company To 8-Figures | 01:14:29 | |
On today’s episode, Kunle is joined by Brian Sloan, Founder of Autoblow. His company, Very Intelligent Ecommerce Inc., achieved 8-figure yearly sales, with only two full-time employees and an army of part-timers around the world. Building a successful business is hard even at the best of times. But doing so in an industry where most avenues for marketing are closed is next level. It all comes down to constant innovation, with both your products and PR/marketing campaigns. Sounds familiar, doesn’t it? But today we’ll hear how Brian used these principles to upset the odds and scale his sex toy business. In this episode, Kunle and Brian talk about what it takes to overcome obstacles in the market and build a 8-figure business. You will get to hear about building a sex toy business, working with a lean and remote team and creating out-of-the-box marketing programs. This is a great episode for entrepreneurs keen to scale their businesses!
SPONSORS:
This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x.
Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind. Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'
This episode is brought to you by ShipBob.
ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.
ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.
Go to Shipbob.com/2x to get $500 in free shipping credits today. ★ Support this podcast ★ | |||
| 14 Mar 2019 | SE4 EP11: eCommerce SEO and the impact of E-A-T w/ Marie Haynes | 00:47:24 | |
On this episode, I am joined by Marie Haynes, an SEO expert that specialises in Google Penalty Recovery and Algorithm Consultation. We talk about eCommerce SEO! As you may be aware, a LOT has changed in the world of SEO, particularly in the world of online retail. Remember when links were the holy grail of SEO and then Google went aggressive on rightfully curtailing link building spam? Now more recently, with the aid of artificial intelligence and machine learning patterns, Google has layered in E-A-T, yes E-A-T, which means that Google is now looking at website's (or shall I say, a business') Expertise, Authoritativeness and Trustworthiness. This concept is discussed in great detail in Google’s Quality Raters’ Guidelines and it likely is a huge ranking factor for many sites. If you sell online and rely on SEO traffic from non-brand name searches, LISTEN to this EPISODE - it is important! Marie Haynes is my go-to E-A-T expert. Read more about her in-depth analysis of the concept here: https://www.mariehaynes.com/eat/
----------- SPONSORS: This episode is brought to you by: Klaviyo If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/beyondbf for more.
★ Support this podcast ★ | |||
| 01 Dec 2015 | EP 52: How to Grow and Scale a Fashion Ecommerce Business | 00:32:35 | |
On this episode, Kunle covers how to go about growing your Fashion ecommerce business - and NO don't do it via Google AdWords or SEO. Focus on brand building targeted at your target customers. Listen to the show to find out more! This episode's show notes can be read on http://2xecommerce.com/podcast/ Message from Our Sponsors: This episode is brought to you by Remarkety. Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety. Try Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30. Visit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified. ★ Support this podcast ★ | |||
| 07 Mar 2019 | SE4 EP10: Direct to Consumer 2.0 Is About All Round Customer Obsession and Product Optimization | 00:42:36 | |
On today's episode, we talk with Gabby Slome, the CEO of Ollie, a New York-based subscription service dedicated to delivering the healthiest food for dogs. It launched in 2015, raising $17 million in funding in its first two years and is an 8-figure in revenue business at the time of this interview. We talk about how Ollie's founders, Randy Jimenez, Alex Douzet and Gabby Slome got it off the ground, raised funding and the growth strategies.
----------- SPONSORS: This episode is brought to you by: Klaviyo If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/beyondbf for more.★ Support this podcast ★ | |||
| 27 Jan 2017 | Using Direct Marketing Principles To Sell More On Amazon w/ Kevin King [Physical Product Podcast EP:04] | 00:51:14 | |
Kevin King sells in excess of $1 million per year on Amazon alone with no employees. His background is in direct marketing and he shares how he is interestingly using direct marketing tactics to grow his sales on Amazon. He runs an Amazon mastermind for established sellers called: Illuminati Mastermind: www.illuminatimastermind.com/
Subscribe to our medium page: https://physicalproductbusiness.com/ Subscribe on YouTube: www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness/ ★ Support this podcast ★ | |||
| 10 Jun 2021 | S06 EP23: Building Your First-Party Data Martech Stack for eComm | 00:56:07 | |
On today’s episode, Kunle is joined by Dan McGaw, Founder and CEO of McGaw.io, an analytics and marketing technology consultancy. Dan is considered one of the original growth hackers, having led teams at Kissmetrics.com, CodeSchool.com, UTM.io and more. We are currently living in a “gold rush” period of Martech. There are new tools popping up almost everyday. Many of these are great standalone tools, and almost all of them are super cool. It’s no surprise that many marketers fall for the shiny object syndrome. We buy tools without fully understanding how best to use them and more importantly, how to make them work with other tools we use. Sound familiar? What we’re left with is a bunch of systems that don’t talk to each other. The result? We miss out on the golden nuggets that unified data can provide. That being said, just being deliberate about the tools we use is not enough. The ever shifting marketing landscape must also be accounted for. Stricter privacy laws, and the shift to 1st party data are going to have a massive impact on how you market. This is where expects like Dan come into the picture. In this episode, Kunle and Dan talk about building a future-ready Martech Stack that utilises 1st party data. You will get to hear about why everything is moving towards 1st party data, how you can do it and which tools work best. This is a great episode for marketers and business owners alike!
SPONSORS:
TRY MESA FOR FREE OVER 14 DAYS on GetMesa.com or search for MESA on the Shopify App Store.
This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x.
Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind. Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'
This episode is brought to you by Famous.
Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more.
You can try it for free at famous.co/2x.
ShipBob
This episode is brought to you by ShipBob.
ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.
ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.
Go to Shipbob.com/2x to get $500 in free shipping credits today. ★ Support this podcast ★ | |||
| 18 Oct 2015 | EP 44: DON'T Lose Customers at Checkout this Black Friday - Upcoming Webinar w/ PCA Predict | 00:04:55 | |
Black Friday (November 27th) through to Cyber Monday (November 30th) are the biggest shopping period of the year. In the UK, this coming Black Friday is predicted to be the first ever £1 billion shopping day.And in the U.S, a staggering $80 billion has been forecasted to be spent over the Black Friday weekend into Cyber Monday!In this webinar taking place on Wednesday, 30th September at 4pm GMT and 11am EST; PCA Predict’s Henry Thomas, their resident Senior UX Expert and Web Developer who has worked with 100s of Ecommerce checkouts will take us through:
Sign up for the webinar here: http://2xecommerce.com/webinars/blackfriday-checkout/ ★ Support this podcast ★ | |||
| 29 Aug 2024 | Cutout 7: Why Community-Driven Brands Are Disrupting Traditional Markets → Oren Schauble | 00:06:25 | |
In this cut-out edition episode, Oren Schauble, creator of Product People, explores the power of product innovation and 9-figure M&A roll-ups in driving business growth. Oren shares insights on how global sourcing, niche product development, and strategic mergers can help entrepreneurs build and scale successful businesses. Tune in to learn how to navigate market trends and create standout products in today’s competitive landscape. Full episode: S7:E16. Sign up to the Conscious Commerce Newsletter: Sign Up here: https://subscribe.2xecommerce.com/subscribe
Get a Copy of Kunle’s Book
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| 10 Jan 2019 | SE4 EP01: 10X Ecommerce Growth Playbook for 2019 | 00:25:52 | |
Here's a summary of actions to take to drive 10X growth in 2019.
----------- SPONSORS: This episode is brought to you by: Klaviyo If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbffor more. ★ Support this podcast ★ | |||
| 06 Jan 2025 | 2025 eCommerce Predictions: 25 Things to Expect | 00:17:21 | |
Subscribe to our Newsletter → https://subscribe.2xecommerce.com/ ---
Connect with 2X eCommerce:
Get a Copy of Kunle’s Book
Sponsors: 1️⃣ REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io | |||
| 24 Jul 2017 | SE2 EP25: eCommerce Domain Names Consider a .STORE | 00:17:45 | |
Hello! This is KUNLE CAMPBELL OF THE 2X ECOMMERCE PODCAST SHOW …THE Podcast dedicated to STRATEGIC GROWTH FOR ONLINE RETAILERS You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… So Today’s show I talk about:
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| 28 Nov 2023 | The Art of Exiting: Preparing Your eCommerce Business for Peak Valuation → Emmett Kilduff | 00:42:48 | |
On today’s episode, Kunle is joined by Emmett Kilduff, CEO of The Fortia Group, an investment bank providing high-standard services to the lower middle market of the eCommerce sector.
Emmett has been in investment banking pretty much his whole career but working with top corporates like Morgan Stanley and the American Bank, he was inspired to bring the kind of service these banks offer to big corporations to smaller eCommerce brands. His company has grown rapidly and is now providing services to hundreds of clients. Emmett’s passion for helping eCommerce brands has helped a lot of eCommerce brands succeed.
Meeting Carlos Cashman has inspired him to create his third startup, The Fortia Group. The Fortia Group is focused on providing comprehensive financial solutions to eCommerce businesses. They use the latest technology to provide tailored solutions that help businesses grow and succeed. They are committed to helping businesses reach their goals.
It’s an insightful episode as you’ll hear Kunle and Emmett talk more about exit strategies for brand owners/founders, valuation from the acquirers’ perspectives, and other tips for creating a flawless exit for eCommerce brands
This episode is brought to you by: Treyd
The 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts.
With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io. ★ Support this podcast ★ | |||
| 29 Apr 2021 | S06 EP17: 8-Figure Scale with an Omni-channel Performance Marketing Funnel | 01:15:02 | |
On today’s episode, Kunle is joined by Darius Kunca, Co-founder of AdKings, a boutique eCommerce Omni-channel Funnels Growth Agency and host of the “Built to Scale” eCommerce Show Podcast. If you’re a regular listener of this show, then you’d have definitely heard the word “omni-channel” before. You probably know that means being everywhere your customers are. But what is the right way to approach such a strategy? Should you focus on creatives or content or product bundles or ad spend? Turns out it’s all of this and a whole lot more. But surprisingly, before working on any of these, you need some strategic calculations and projections. In this episode, Kunle and Darius talk about building and scaling omni-channel funnels. You will get to hear about building for a target ROAS, using counterintuitive funnels, facebook ads best practices, creating offers that convert and stepping up your attribution game to be future-ready. This is a great episode for marketers and business owners alike!
SPONSORS:
This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x.
Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind. Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'
This episode is brought to you by Famous.
Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more.
You can try it for free at famous.co/2x.
ShipBob
This episode is brought to you by ShipBob.
ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.
ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.
Go to Shipbob.com/2x to get $500 in free shipping credits today. ★ Support this podcast ★ | |||
| 10 Jan 2023 | S07 EP48: Jay Perkins' Journey of Building Kettlebell Kings to its 7-Figure Exit | 01:07:12 | |
On today's episode, Kunle sits down with Jay Perkins, Co-Founder of Kettlebell Kings and Living Fit. Kettlebell Kings is a fitness company specializing in high-quality kettlebells, while Living Fit offers a range of non-kettlebell equipment, digital products, and training courses. Jay, along with some college friends, had a goal to start and build something while maintaining freedom and autonomy. They chose to start an eCommerce business selling kettlebells, a product they were already familiar with and enjoyed using. By using BigCommerce, they were able to start the business while continuing to learn and grow. Kettlebell Kings was established in 2012 and has seen continued success in the market. Jay notes that the kettlebell niche is "practically recession-proof." In 2021, Kettlebell Kings was acquired by an aggregator called Factory14, with a 5.5 EBITDA multiple. Throughout the episode, Kunle and Jay discuss the origins of Kettlebell Kings, strategies that helped the company maintain success during difficult times, and the impact of the supply chain, acquisition, and deal structure. They also touch on Living Fit, Jay's side project, and its marketing and product offerings.
SPONSORS: This episode is brought to you by: Klaviyo
★ Support this podcast ★ | |||
| 08 Nov 2021 | S06 EP49: Marketing Leaders Q4 BFCM Forum | 00:55:54 | |
Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Ian Leslie, with an expert panel consisting of Stephan Lukac, Joe Cornfield, Michael Ahuja and Lewis Fauset. We’ve mentioned in various episodes how Creative is one of the main pillars of online marketing. While that is true, there is a lot of other stuff that goes into creating a marketing strategy that delivers. This includes the nitty gritty of each step in the marketing lifecycle. Right from deciding on which channels you’ll focus on and why, to how you collect, manage and ultimately use data, to when you run your ads and at what spend. Decisions on all of these factors can have exponential effects on the success or failure of your marketing efforts. In this episode, our expert panel discusses how marketing teams can strategize this Q4. You will get to hear about setting the right expectations for the holiday period, building up your marketing efforts till BFCM, CRM best practices and tips on building communities. This is a great episode for marketers and merchants alike.
Juni - The financial companion that tracks returns on your entire business in one place. Measure all your ROI at juni.co Emarsys -The omnichannel customer engagement platform of choice for more than 1,500 companies worldwide. Do more at emarsys.com Postscript - Making SMS for eCommerce easy. Automate your SMS marketing at postscript.io Recart -Sell more with FB Messenger Marketing. Reduce abandoned carts at recart.com Omnisend -Increase your sales not your workload. Take the shortcut to revenue growth at omnisend.com Bolt - Connecting retailers and millions of shoppers in a unified network. Your shoppers are one click away -bolt.com BeProfit - Get all your ecommerce profits at a glance. Track all your expenses at beprofit.com ----------- SPONSORS:
This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x.
Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind. Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'
This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.
This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk. Go to Gorgias.com and mention 2x ecommerce podcast for two months free. Cloudways Cloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe. They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more. Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others. Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG** ★ Support this podcast ★ | |||
| 28 Jul 2015 | EP 29: How Lean Ecommerce Startup: Lostmy.Name Sold ($15m) 600,000 Copies of a Personlised Childrens’ Story Book in 2 years | 01:02:37 | |
Lost My Name (https://www.lostmy.name/) is a London based digital publishing and ecommerce start-up, that has sold close to 600,000 copies of a single personalised book titled: “The Little Boy/Girl Who Lost His/Her Name" to 136 countries in just 3 years.
They had the highest ever valuation on Dragons Dens (for U.S. listeners, this is the UK equivalent of Shark Tank).
The have grown by a staggering 1,500% in a single Year.
They refer to their business as a ‘full-stack’ business - which is ‘vertically-integrated’ meaning that they create, manufacture, market and delivery their product direct to consumer.
The are a zero inventory company - meaning that every single book is uniquely printed on demand
And they recently just completed a Series A round of funding and raised $9 million as a result.
I spoke with Asi Sharabi, a co-founder/CEO and Depesh Mandalia Performance Marketing Lead about the phenomenal growth they have seen over the past 2 years.
★ Support this podcast ★
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| 06 Mar 2017 | SE2 EP16: Why Video Marketing Gives You An Edge Over Competitors (PART 2) | 00:18:29 | |
Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- On this episode: I talk about why video marketing is KEY in your marketing arsenal in 2017. You should do video marketing because it is HARD and NO ONE is REALLY Doing it except PUBLISHERS. We LIVE in a VIDEO First World - GET OVER IT! Someone in your organisation must be conversant with video editing software such as FINAL CUT PRO or ADOBE PREMIER I cover three types of video content:
This episode is action packed ----------- PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates: Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388 Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness Subscribe on Medium: https://physicalproductbusiness.com/
★ Support this podcast ★ | |||
| 08 Jun 2020 | S05 EP22: Post COVID-19 Performance Marketing Preparedness | 00:18:28 | |
As the lockdown eases in several countries and mask-wearing becomes a norm for most, on today's episode, Kunle talks about what your performance marketing strategy should look like in a post-COVID-19 environment as well as why now is the best time to prep up for Q4. He talks about the prior increase in conversion rate over the lockdown period for a segment of brands and specifically addresses actions DTC brands should start taking in preparation for the challenging months ahead. He talks about,
----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’ ★ Support this podcast ★ | |||
| 24 Sep 2022 | S07 EP27: How to Use this Recession as a Growth Opportunity w/ Reinis Krumins | 00:54:56 | |
On today’s episode, Kunle is joined by Reinis Krumins, Co-Founder of AgencyJR, an SMS and email marketing agency that helps eCommerce create a product launch strategy framework.
Young as he was, Reinis, at the age of 13, knew what he wanted–to make money. As a kid raised by his grandmother and mother, he wanted to have things that, with limitations to resources and finances, he was not able to have. His mind and life started to change when he met his stepfather, a self-made man who was able to build and grow his own company. Along with his innate determination and the inspiration he got from his stepfather, he worked on jobs until around the age of 18, he created his agency.
AgencyJR creates diverse strategies in creating email and SMS campaigns for their clients helping them thrive during a global economic crisis. They have started building landing pages, too, for their top clients, as well as a Q4 launch strategy. Reinis emphasizes that providing value leads to ideas.
It’s an insightful and inspiring episode as you’d hear Kunle and Reinis talk about perspectives and strategies in launching products as well as bite-sized tips and methodologies that can help to start and existing eCommerce brands market their product during a time of economic difficulties.
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This episode is brought to you by:
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There is just a simple fee and the funds you need to grow are deposited to your account instantly.
It’s worth checking out – Wayflyer.com
Klaviyo
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| 18 Apr 2018 | SE3 EP25: ♺ Categories of Ecommerce Business Models ♺ | 00:21:40 | |
Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping you sell more in your online store… ----------- What Kind of eCommerce Business do you run or intend to run? Creating a compelling value proposition requires a grounded understanding of your business model. Besides building an ‘online retail’ business or ‘doing eCommerce’, you need to answer five fundamental questions, that will solidly define your business model. The options you choose uniquely categorize your online retail business model and help you refine your value proposition. Here are the five questions to answer; remember these apply to both growing eCommerce businesses and start-ups:
When you get into detail and answer each of the above questions, you will have a fine-tuned eCommerce business model and will arrive at your value proposition. If you already have a value proposition, you will find that most of all of the key elements in it fit the above categories. ----------- PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates: Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388 Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness Subscribe on Medium: https://physicalproductbusiness.com/ ★ Support this podcast ★ | |||
| 10 Feb 2022 | S06 EP60: Helping Amazon Sellers Strategize and Maximize their Exit w/ Josh Dittrich | 00:34:48 | |
On today’s episode, Kunle is joined by Josh Dittrich, Founder and VP of Branded Seller, a company that helps brands maximize their exit through selling without brokers, going the DIY route, and helping brands point the needle to where their product’s market is.
Entrepreneurs want to make the most of their hard work. While exiting from a D2C business can be particularly difficult for a seller especially with big brand competitors like Amazon, Branded Seller goes above and beyond to make an introduction to exit, and work with the brand to get the largest exit possible. It’s all about strategy.
In this episode, Kunle and Josh talk about maximizing the value of a seller’s eCommerce brand. You will get to hear about how finding the right broker can lead you to the right buyer or seller. This is a great episode for owners looking to exit their eCommerce business. ----------- SPONSORS:
This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x.
Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind. Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'
This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.
This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk. Go to Gorgias.com and mention 2x ecommerce podcast for two months free. ★ Support this podcast ★ | |||
| 12 Dec 2016 | SE2 EP04: Essential Elements in Your Ecommerce Checkout (hint: focus on MOBILE) - PART 2 | 00:16:25 | |
Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce ORI teach you about specific MARKETING tactics geared to helping your sell more in your online store… So Today’s show is about…the most important elements to have in your mobile checkout in 2017 and beyond. I am going to cover: Adding a Live Chat service Optimizing shipping options Voucher code claim should be a text link ADDRESS: Use a single field that MUST be LINKED to a postcode finder Remember to add KPIs: CAN WE HELP? Phone number + Opening Times Security badge for shopping confidence Delivery times Returns Use End to End buttons Single fields per row Make it 3-steps: 1. ADDRESS 2. DELIVERY 3. PAYMENT Payment Options: Apple Pay PayPal Amazon Checkout You PSP there may be Android Pay in the not so distant future... NOT HAVING A CHECKOUT - one-click buying "quick buy" or "buy now” opportunities. ★ Support this podcast ★ | |||
| 18 Sep 2017 | SE3 EP01: TROUVA, an eCommerce marketplace that achieved 1,509% growth in 18 months | 00:45:13 | |
On this episode, I am joined by Mark Patchett, Marketing Director at Trouva (https://www.trouva.com/). Trouva is marketplace platform for boutique retail shops dotted across the UK and Europe. Trouve curates products, accepts payments and fulfils orders on behalf of listed partner stores. They are really in the business of logistics. The platform eliminates the work of maintaining an online store by providing a shop with the software, customer service, and delivery teams needed to keep the experience consistent. Mark is the marketing lead at Trouva - in just 18 months, Trouva have grown from the seed round to be one of Europe's top 5 fastest growing tech businesses at 1,509% growth. We talk about how marketing has played a central role in the astronomical growth Trouva has undergone in such a short period of time and exactly how Trouva works across the EU.
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| 16 Mar 2020 | SE05 EP09: How to Turn Contact Centres to Profit Centres | 00:42:48 | |
On today's episode, we are joined by GQ Fu, a co-founder of LTVplus and a #cxnerd that is on a mission to rid the world of bad customer experiences. We talk about leveraging customer support functions as revenue-generating channels.
----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’ ★ Support this podcast ★ | |||
| 13 Dec 2022 | S07 EP44: How an Ex-Meta Executive Transitioned to Co-Founding a Sustainable Apparel Brand Remotely in Bali w/ Tray Brunner | 01:03:38 | |
On today’s episode, Kunle is joined by Tray Brunner, Co-Founder & CEO of Bamboo Avenue, a sustainable athleisure brand, and Vybe Interior, an interior design company focusing on promoting local canvas art.
Traveling was not one of Tray’s bucket lists but when he took an opportunity to study in Bangkok, his life changed forever. His life was not an easy one but it became a foundation of his leadership that later on would become material in establishing his businesses. His eyes were opened to different perspectives in life as he traveled while his heart found its better half, Mariah, who also is his business partner.
Growing two seven-figure businesses, Tray managed to figure out what he needs to do by making sure he understands and tests his data. He combines his passion along with his experience working at Facebook and knowledge of DPA, Dynamic Product Ads. He is keen on ensuring that Bamboo Avenue products are truly of quality and sustainable, and not greenwashing. His other business, Vybe Interior, is partnering with artists from different countries by getting exclusive rights, and curating original canvas artworks that may soon become a household name.
It’s an encouraging episode as you’d hear Kunle and Tray talk about his journey in life and what led him to start his own business, his insights in scaling and expanding a business, and his top tips for dealing with recession head-on. This is an episode for everyone, whether for someone who wants to start a new business, grow their own business or add another one. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Find out more on klaviyo.com/2x. Gorgias This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform. This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk. Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x. ★ Support this podcast ★ | |||
| 06 Oct 2015 | EP 42: Remarkety's Max Katsarelas on Increasing Sales w/ Personalization + Triggered Email Automation | 01:04:30 | |
According to a VentureBeat article: Mid-Sized businesses get an average ROI of 246% percent from Email Marketing - in Online Retail, this average might be higher.The devil however is in the detail….because the success of email marketing campaigns is down to execution. Well, my guest on today’s show is here to tell us exactly how. Max Katsarelas, is an email marketing automation expert and the Director of Marketing at Remarkety; the email marketing automation platform recommended by John McIntyre on Episode 38. Max has been involved in copywriting and email marketing for close to a decade.Just before his role at Remarkety, he worked at a company called Mojo Motors where he managed their email marketing automation campaigns that sent out 100,000 emails a week. He is here to share his first hand expertise from 1000s of remarkety’s customers, on ways you can improve customer retention in your store with intelligent transactional automated email campaigns. ★ Support this podcast ★ | |||
| 04 Jul 2019 | SE4 EP29: EU Online Retailers, Prepare Your Checkout for Two-factor Authentication | 00:20:36 | |
If you own or work in an eCommerce business in the EU, today’s episode is a must-listen. I speak with Mastercard's Executive Vice President of Services in Europe, Milan Gauder, about SCA - Strong customer authentication (SCA) for electronic payments which will be coming into effect in September 2019. SCA is an anti-fraud measure that will affect all orders over £30 by layering in a mandatory "two-factor authentication", which will require financial institution confirmation with a password or mobile phone fingerprint authentication. The aim is to make online transactions more secure, on a par with the chip-and-PIN system required in shops. You don’t want to miss this one! ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb ★ Support this podcast ★ | |||
| 29 Aug 2023 | Cutout 005 → Data Disciple + An Excel Dashboard Helped Grow Us Past $30M revenue | 00:02:53 | |
Welcome to a paradigm where metrics breathe life into accountability. In a world surpassing $30 million in achievement, team members defy the allure of automated APIs. Instead, they personally contribute their numbers weekly, accompanied by explanations for every variance. This practice births a dashboard that transcends time, preserving historical metrics and insightful annotations since 2018. It's a symphony of discipline and ownership, where data paints a vivid picture of growth, and each member holds a brush that adds strokes of understanding to the canvas of success. --- SPONSORS: This episode is brought to you by:
Tidio Today's episode is brought to you by Tidio, the top-rated customer experience management platform for online businesses. With Tidio, elevate your sales through personalized shopping experiences. Their state-of-the-art automated chatbots not only engage customers but also provide product recommendations and exclusive discounts based on their behaviors driving higher conversion rates.
That's not all, Tidio significantly reduces the load on your support team. It's advanced AI chatbot called Lyro swiftly answers 70% of recurring customer inquiries and so eliminates the need for human intervention. Boost customer satisfaction and amplify your sales with Tidio.
For our listeners, there's an exclusive offer, visit Tidio.com/2X and receive a special 20% discount, or begin with a free plan and consider upgrading later. Don't miss out. ★ Support this podcast ★ | |||
| 29 Sep 2018 | MASTERMIND GROUP FOR ASPIRING 8-FIGURE STORES | 00:10:06 | |
I have been having conversations with a number of store owners, some of which are low to mid-7-figure businesses, aspiring to be $10M+ businesses. I am toying around the idea of building a tight niche group of store owners that turnover at least $100K/ month or even maybe $250K/ month. We catch up on a regular basis and solve each other's challenges. A support group consisting of non-competing businesses focused on growth and helping other members. If this chimes with you, drop me a DM on twitter here: https://twitter.com/KunleCampbell I'll send more details. ----------- SPONSORS: This episode is brought to you by: Klaviyo Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com. ★ Support this podcast ★ | |||
| 26 Jan 2016 | EP 61: Conversion Optimisation...the Growth Strategy that Shouldn't be Ignored w/ Paul Rouke of PRWD | 01:16:33 | |
So my guest on today’s episode goes by the name of Paul Rouke. Paul runs the UK’s #1 Conversion Rate Optimisation (CRO) Agency. This is not just fluff…this is EARNED…and here’s why.Their client list includes:
- outdoor wear brand: North Face
- travel search engine - Skyscanner
- footwear retailers - Schuh
- the UK’s #1 appliances ecommerce site - AO.com
thats not all…they’ve worked with:
- MBNA,
- Harveys
- Money Super Market
- Bensons for Beds
- Speedo and
- Monsoon
He joins us today to talk about PRWD's first book titled, "A Story of Untapped Potential: The Growth Strategy That’s Being Ignored" which is a collaboration between the Paul Rouke and 17 global optimisation experts. It includes opinion and advice from Optimisation thought leaders such as Bryan Eisenberg, Andre Morys, John Ekman and Paul Rouke.
Head over to AMAZON to purchase a copy of the book - http://www.amazon.co.uk/dp/B01A8JJ0G2
Message from Our Sponsors:
This episode is brought to you by Salsify.
As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at
Salsify.com/2x
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| 27 Feb 2017 | SE2 EP15: Why Video Marketing Gives You An Edge Over Competitors (PART 1) | 00:17:54 | |
Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- On this episode: I talk about why video marketing is KEY in your marketing arsenal in 2017. You should do video marketing because it is HARD and NO ONE is REALLY Doing it except PUBLISHERS. We LIVE in a VIDEO First World - GET OVER IT! Someone in your organisation must be conversant with video editing software such as FINAL CUT PRO or ADOBE PREMIER I cover three types of video content:
This episode is action packed ----------- PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates: Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388 Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness Subscribe on Medium: https://physicalproductbusiness.com/
★ Support this podcast ★ | |||
| 01 Nov 2021 | S06 EP42: Email and SMS Readiness for BFCM / Q4 - Expert Panel at Commerce Accel Conference | 00:53:31 | |
Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Will Laurenson, with Chase Dimond, Rytis Lauris and Jessica Totillo Coster among the expert panel. Black Friday and Cyber Monday (BFCM) are almost upon us. And the competition this year is going to be intense. While there are many more online shoppers than ever before, there are more than ever stores competing for those shoppers. You’ll be competing against old and new eCom stores and also brick and mortar stores who’ve gone online during the pandemic. The hows, whats and whens of your communication could make or break your business during this BFCM. In this episode, you’ll get the scoop on how to get your Email and SMS marketing ready for Black Friday and Cyber Monday. You will get tips, hacks and best practices from three leading experts. This is a great episode for marketers and business owners preparing for the upcoming sales! This event was sponsored by our good friends at: Juni - The financial companion that tracks returns on your entire business in one place. Measure all your ROI at juni.co Emarsys -The omnichannel customer engagement platform of choice for more than 1,500 companies worldwide. Do more at emarsys.com Postscript - Making SMS for eCommerce easy. Automate your SMS marketing at postscript.io Recart -Sell more with FB Messenger Marketing. Reduce abandoned carts at recart.com Omnisend -Increase your sales not your workload. Take the shortcut to revenue growth at omnisend.com Bolt - Connecting retailers and millions of shoppers in a unified network. Your shoppers are one click away -bolt.com BeProfit - Get all your ecommerce profits at a glance. Track all your expenses at beprofit.com ----------- SPONSORS:
This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x.
Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind. Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'
This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.
This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk. Go to Gorgias.com and mention 2x ecommerce podcast for two months free. Cloudways Cloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe. They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more. Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others. Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG** ★ Support this podcast ★ | |||
| 01 May 2015 | EP 15: 6-Step CRO Process to 2X Conversions in Ecommerce - Peep Laja, ConversionXL | 00:48:57 | |
What’s more important: driving more traffic or improving conversions?
How do you find and fix areas in your store and ecommerce funnel leaking money?
What is a detailed and definitive way of carrying on conversion optimisation and split test on an ecommerce site?
My guest on today’s show; Peep Laja runs one of the most popular CRO blogs out there as well as a CRO agency: conversionxl.com.
He’s going to answer these questions and shed more light on his agency’s highly detailed ecommerce conversion optimisation process, how they establish hypothesis and tests
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| 12 Nov 2022 | Founders Q4 Strategy Roundtable 2 - Commerce Accel Expert Panel | 00:52:42 | |
In this session, our expert panelists dive deep into everything you need to know coming into Q4. We cover the best ways to stand out to consumers when they’re being targeted by so many brands, what you need to do during a period where returns can be as high as 40 percent (sometimes more) and more. Our panelists will also reveal their specific playbooks, and what has gone well for them in 2022 (as well as what hasn’t). This session is the ultimate drill down into how to set yourself up for success in Q4, as well as how to avoid the thorniest of peak shopping season issues. --- This event has been proudly sponsored by our good friends at Richpanel. Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service. We are grateful for their invaluable support as Platinum Commerce Accel Partners. --- We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success. Gold Partners: Partner Hero – PartnerHero is a customer service outsourcing provider that’s built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses. CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools. Copper Partners: Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing. VideoWise – VideoWise enables retailers to create shoppable videos for Shopify to uplift conversions, sell more, and engage consumers with interactive experiences. Fera – Fera enables brands to earn their customers’ trust through beautiful, simple reviews for eCommerce. With Fera retailers can Easily collect, show & grow customer reviews, photos & videos for their business. Fera are trusted by thousands of top brands like Fiji Water, The Wonderful Company, and Bikini.com ★ Support this podcast ★ | |||
| 28 Jan 2020 | SE05 EP01: Welcome to Season 5 | 00:14:45 | |
So we are back with Season #5 of the 2X eCommerce Podcast show. We have a brand new cover image, new soundtrack and lot more announcements. Here is a summary,
----------- SPONSORS: This episode is brought to you by: Klaviyo What do sophisticated D2C brands like ColourPop, Huckberry, and Custom Ink all have in common? They rely on Klaviyo, the growth marketing platform chosen by more than 25,000 online businesses. With a dedicated team of experts and a platform that consumes more data than any other on the market, Klaviyo helps you own the customer experience and grow higher-value relationships. From a shopper’s first impression to each subsequent purchase, Klaviyo understands every interaction, empowering brands to create more personalized marketing moments. When you have a 360-degree view of the customer, the growth possibilities are endless. Visit klaviyo.com/2x to get Klaviyo’s holiday planning guide.
Rewind - Cloud Backups Let's take a quick break to talk about screwing up. Accidents happen. Maybe you installed an app and it messed up your theme, or a CSV import wrecked your product catalogue. Common myth; Shopify and BigCommerce have a backup that you can use when something goes wrong with your store. Untrue! They don't! Myth busted. So what do you do? You use Rewind to protect your Shopify or BigCommerce store with automatic backups. Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button. Trusted by over 25,000 business from side hustles to the biggest online retailers like Gymshark, MVMT Watches and Pampers. Want to get a 30-day free trial? Head over to rewind.io signup and install the app. Either respond to any of their welcome emails or send them a message with a mention of the '2x ecommerce Podcast' to get your first month absolutely free. Enjoy peace of mind with Rewind Backups. ★ Support this podcast ★ | |||
| 25 Nov 2014 | EP 02: How UK Hamper Company: Virginia Hayward Prepare for the Christmas Season that Accounts for 95% Revenue | 00:47:23 | |
Over the last 30 Years, Virginia Hayward have been wholesalers and more recently online retailers of Hampers and Gifts with a heavy seasonal emphasis on sales at Christmas time.
Virginia Hayward supply a number of quite well known UK household retail brands like: John Lewis, Waitrose, Selfridges, Interflora and FunkyPigeon.com.
I had the privilege of quizzing both the Sales Director, Sam Hayward and Head of Marketing, Justin Walmsley about their online customer acquisition marketing strategy and tactics.
They are a £10 million ($15.5 million) turnover company with 30% of sales coming from online acquisition channels.
How do they prepare over 10 months to cash in on 95% annual revenue. This interview will be of particular interest to online retailers with seasonal businesses.
http://2xmedia.co/podcast/ep02/
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| 13 Feb 2020 | SE05 EP05: This is How to Successfully Sell on Amazon Japan 🇯🇵 | 00:35:43 | |
John Cant runs Rising Sun Commerce, a Japan-focused Amazon agency and since Amazon in Japan is the same size as the UK he shares the opportunities currently available to direct-to-consumer brands attempting to reach Japanese consumers. We cover a lot on this episode ranging from culture to the technicalities of Amazon product page. It is a great episode you do not want to miss. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’ ★ Support this podcast ★ | |||
| 08 Oct 2020 | S05 EP39: Using Customer Psychographics for 1:1 eCommerce Personalisation | 00:34:48 | |
On today’s episode, Kunle is joined by Aadith Moorthy, Founder & CEO of Radial, a 1-year old Deep learning & AI startup based in the San Francisco Bay area . Aadith is a Stanford Knight-Hennessy Scholar, and shares his insights about the future of 1:1 personalisation. Picture this: You walk into a big store which has all sorts of products. But instead of having to browse all the aisles to find what you want, what if all the products you are likely to be interested in are neatly arranged in a special rack just for you? That is the potential power of using AI and Psychographics in eCommerce. Whether you are on social media or Netflix or Amazon. The content you see is personalised to your history, interests and other data points, and it is meant to predict what you are likely to see and buy. 1:1 personalisation is here to stay, and is going to get more and more integrated in all external interactions we have. It is the future of targeting your customers and increasing sales. In this episode, you will get to understand how Psychographics are built and used to personalise content and increase sales. Tune in to get a sneak peek at the future of personalisation and targeting for DTC and eCommerce brands. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’ Bolt This episode is brought to you by Bolt. The fastest ecommerce checkout in the industry. Bolt loads 10x faster than native checkouts, with an average checkout duration of over 30 seconds. Bolt is mobile-native with no scroll on mobile screens. It offers a zero-fraud guarantee and has 42% fewer fields than native checkouts. Bolt supports Stripe, Apple pay, Paypal and several more payment gateways and providers. Bolt is offering a completely free checkout audit to 2x listeners. Head Over to Bolt.com/2x to get your free checkout audit now! ★ Support this podcast ★ | |||
| 21 Dec 2018 | SE3 EP69: Medterra CBD, Black Friday + Cyber Monday Sales Were Over $750,000 | 00:31:52 | |
On this episode, we interview the founder of a company that absolutely blew Black Friday & Cyber Monday Sales by realising over $750,000 in sales with NO FACEBOOK ADVERTISING + AND BY SENDING ONLY 2 EMAILS. They utilized a combination of the following:
CBD products have restricted advertising on both Facebook and Google and so their marketing options are highly limited. That being said, they have a brilliant range of products that have an extremely strong return customer rate. They also take customer experience very seriously, they dispatch all orders that arrive before 1 pm on the same day and have a dedicated and expanding customer services team. It was an incredibly successful Black Friday and Cyber Monday event.
----------- SPONSORS: This episode is brought to you by: Klaviyo Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com. ★ Support this podcast ★ | |||
| 30 Apr 2024 | How Dapper Boi Redefines Fashion with All-Gender Inclusivity → Vicky Pasche | 00:50:50 | |
In today’s episode of the 2X eCommerce Podcast, we delve deep into the innovative journey of Dapper Boi, a brand at the forefront of all-gender inclusive fashion. Host Kunle Campbell engages with Vicky Pasche, the visionary founder of Dapper Boi, tracing the brand’s evolution from its roots as an androgynous apparel line to becoming a beacon of inclusivity in the fashion industry.
Listeners will also hear about the complexities of scaling a socially conscious brand within a competitive industry, tackling supply chain issues, and leveraging innovative sales techniques such as equity crowdfunding. Vicky’s dedication to inclusivity provides a compelling narrative on how passion and innovation can fuse to redefine industry standards and create a space where everyone feels they belong. ★ Support this podcast ★ | |||
| 17 Mar 2016 | EP 69: Solopreneur Profitably Selling £1m+ a year on Amazon UK with Retail Arbitrage & Private Label w/ Saj Gilani [PART 1] | 01:09:13 | |
My third guest on this month’s Amazon Seller Success Series is Saj Gilani, our first UK-based expert Amazon seller to the show. Saj started selling on Amazon in 2011 with only £300 pounds and a 37.5% APR credit card. Fast-forward four years on and he's running a seven-figure Amazon business split between private label and retail arbitrage. He has also co-founded and is managing and consulting four other Amazon accounts for split-profits. He has a podcast and blog, Anybody Can Do It, and an academy where he trains and mentors students to sell on Amazon. This is part 1 of my interview with Saj, which went for over 2 hours and hence this episode is split into two parts. In this half being the first hour, Saj shares his strategies with retail arbitrage initially, and then with regards to the creative and highly successful launch of his private label. We then touch upon different ways the Saj continues to evolve and expand in his business. We finish this half of the show on Saj’s outlook and tips for both retail arbitrage and private label on Amazon. The insights and advice Saj shares here are grounded in business fundamentals and hard-earned experience. Saj’s fascinating story of building an Amazon business from zero and constantly adapting and evolving with a positive outlook on an ever-changing landscape is inspiring, and not to be missed! Read the show notes for this episode on http://2xecommerce.com/podcast/ep69/ Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x ★ Support this podcast ★ | |||
| 11 Apr 2019 | SE4 EP17: Reverse engineer Entire Supply Chains On Amazon - w/ Greg Mercer - Jungle Scout | 01:04:34 | |
On this episode, I interview Greg Mercer, the founder of Jungle Scout, which is a data analytics tool used to reverse engineer Amazon businesses. 100 Fortune 500 companies use JungleScout and it has created 100s if not thousands of thriving Amazon businesses I have a copy of JungleScout my self on my Chrome browser It is a super interesting interview because you can now use the tool to reverse engineer supply chains - you don’t want to miss this one! Here are six things I personally learnt from Greg on this interview:
Check out JungleScout here: http://bit.ly/2G315SL
----------- SPONSORS: This episode is brought to you by: Klaviyo If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/beyondbf for more.
★ Support this podcast ★ | |||
| 24 Oct 2023 | How to Create an In-House Product & Creative Agency → Kasper Sierslev | 00:46:29 | |
On today’s episode, Kunle is joined by Kasper Sierslev, CCO of Zite, a platform that helps build in-house agencies so brands can utilize and maximize resources in an efficient manner.
Heading the creative team of Maersk and a background in jazz music, Kasper marks the start of his colorful journey to be one of the builders of Zite. His deep understanding of the world of creatives enables him to provide valuable insights to brands and companies. He knows that by hiring the right people and setting aside time for the creative teams to breathe and find inspiration, the team can come together to produce high-quality work and foster an environment of creativity and innovation.
Using Zite as an agency-building tool, brands can create in-house agencies of their own. Companies can take advantage of Zite's platform to utilize talents and resources efficiently. Zite's platform also provides insights and analytics to help companies make the best decisions for their business.
It’s an interesting episode as you’d hear Kunle and Kasper talk more about building an in-house agency, allocating staff, balancing between in-house staff and external agency, setting a workflow organization, and a fascinating story about a ring sizer app.
--- This episode is brought to you by: Treyd
The 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts.
With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io. ★ Support this podcast ★ | |||
| 08 Oct 2024 | How to Win this Q4 → Kunle Campbell | 00:15:59 | |
Subscribe to Our Conscious Commerce Newsletter: Shownote available on: https://2xecommerce.com/podcast/ep454/ In this episode of the 2x eCommerce podcast, host Kunle Campbell discusses strategies for e-commerce businesses to win during the critical fourth quarter. With major retailers like Amazon, Walmart, and Target launching early holiday deals, the importance of starting sales early is emphasized. The episode offers eight actionable tips on maximizing profitability: starting early and engaging VIPs, focusing on profitability through smart discounting, understanding contribution margins, switching email and SMS campaigns to holiday mode, leveraging influencer partnerships, optimizing retargeting, enhancing Google presence through reviews, and optimizing landing pages. Additionally, it highlights post-sale retention strategies to build long-term customer relationships. The episode encourages e-commerce businesses to execute a season-long strategy for Q4 and invites listeners to subscribe for more insights. 00:00 Introduction to Q4 Strategies
Drive Sales & Reduce Marketing Spending with REVIEWS.io With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. Get 10% off your first year—mention ‘2x eCommerce’ when you sign up. New customers only. Terms and conditions apply. Creators & Guests
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| 21 Feb 2019 | SE4 EP07: Jeff Bezos in 1999 Sharing the 5 Core Tenets behind Amazon's Success | 00:16:23 | |
On this episode, I cover the five core tenets of Amazon's success. This is actually based on an interview with Jeff Bezos' in 1999. Here is the video: https://youtu.be/GltlJO56S1g At the time he said that he believed that Amazon's long-term success relied on focusing obsessively enough on:
"If there's one thing Amazon.com is about, its obsessive attention to the customer experience" "What matters to me is do we provide the best customer service" "In the long term, there is never any misalignment between customer interests and shareholder interests"
----------- SPONSORS: This episode is brought to you by: Klaviyo If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/beyondbf for more.★ Support this podcast ★ | |||
| 20 Jan 2022 | S06 EP57: The Outlook for eCommerce in 2022 w/ Mike Shapaker | 00:39:40 | |
On today’s episode, Kunle is joined by Mike Shapaker, CMO at ChannelAdvisor, an SaaS company offering businesses a centralised platform to streamline operations, expand to new channels and grow sales. With the full-blown expansion of eCommerce and democratisation of Martech, businesses are in a race to be everywhere their customers are. And the ever-shifting privacy landscape has made it all the more important for businesses to be ahead of the curve. Since we’re at the start of 2022, there’s no better time than now to take stock of the eCommerce landscape and plan for the year. In this episode, Kunle and Mike talk about the major trends to look out for in 2022. You will get to hear about why we aren’t quite done with supply chain issues, why more and more retailers are becoming marketplaces and why you should know about Shoppable Media. This is a great episode for business owners and marketers.
SPONSORS:
This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x.
Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind. Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'
This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.
This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk. Go to Gorgias.com and mention 2x ecommerce podcast for two months free. ★ Support this podcast ★ | |||
| 15 Apr 2021 | S06 EP15: How to Maximize the Impact of Emerging Technology for your Store | 01:09:27 | |
On today’s episode, Kunle is joined by Derric Haynie, Founder of eCommerce Tech - an agency specialising in researching, reviewing and recommending apps for your Shopify store. 5 apps, on average, are added daily to the Shopify app store. Considering the thousands already available, selecting the right app for your store becomes an arduous task. We all want to leverage the latest tech to get a leg up on the competition. But too many businesses don’t research apps enough and only realise the mistake once a new app breaks something in the store. Treating your store like your phone can prove to be very costly. If you are looking for a new app, it is essentially because you’re looking to solve a problem. It is critical to examine the problem in the context of your overall business strategy. The app must check a lot of boxes, as we discuss in the episode, but most of all it should be compatible with your existing tech stack and resources. In this episode, Kunle and Derric talk about the nitty-gritties of choosing apps for your Shopify store. You will get to hear about how to vet apps, how many you should have, how often you should audit them, and a bunch of recommended apps for different categories. ----------- SPONSORS:
This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x.
This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’
This episode is brought to you by Famous. Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile.
Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more.
You can try it for free at famous.co/2x.
ShipBob
This episode is brought to you by ShipBob.
ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.
ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.
Go to Shipbob.com/2x to get $500 in free shipping credits today. ★ Support this podcast ★ | |||
| 13 May 2021 | S06 EP19: Engineering Crowdfunding Success and Beyond | 01:01:13 | |
On today’s episode, Kunle is joined by Michael Raven, Founder of Blazon Agency, a future-oriented brand launch agency specialising in crowdfunding campaigns in the UK and Europe. On this show, we often highlight the massive growth in eCommerce over the last year or so. We are all indoors, so we all shop online. But this hasn’t just increased the number of shoppers online. This has also had another effect that could easily go unnoticed. Not only are there more online shoppers, there are also many more shoppers willing to buy unique and never-seen-before products. Yes, this means the crowdfunding market is booming. This is no longer a niche where far-sighted shoppers come to find innovative products. This is now a thriving market full of people looking for something “different”. Crowdfunding is now a lucrative avenue for both new and established brands. In this episode, Kunle and Michael talk about what it takes to plan and launch a successful crowdfunding campaign. You will get to hear about which products are best suited to crowdfunding, how established brands can use it and the mechanics of pre-launch and post-launch marketing . This is a great episode for anyone wanting to know more about crowdfunding!
SPONSORS:
TRY MESA FOR FREE OVER 14 DAYS on GetMesa.com or search for MESA on the Shopify App Store.
This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x.
Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind. Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'
This episode is brought to you by Famous.
Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more.
You can try it for free at famous.co/2x.
ShipBob
This episode is brought to you by ShipBob.
ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.
ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.
Go to Shipbob.com/2x to get $500 in free shipping credits today. ★ Support this podcast ★ | |||
| 29 Dec 2015 | EP 56: Turning Customers to Advocates and Influencers (using Social media referral marketing) w/ AddShoppers' Chad Ledford | 01:14:01 | |
Chad Ledford has founded and exited a successful ecommerce business and is a Co-Founder and COO at AddShoppers - a social media referral SaaS platform. He is a proven expert in digital marketing & Conversion Rate Optimisation (CRO).
On this episode, he talks us through how to turn your customers into advocates and then influencers. He also talks us through the key conversion types you should measure as metrics for your business:
cookies > email > account registration > sale > advocates (referral)
Message from Our Sponsors: This episode is brought to you by Remarkety. Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety. Try Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30. Visit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified. ★ Support this podcast ★ | |||
| 19 Sep 2023 | Why Top Brands Swear by This 4-Part Retention Formula: Email, SMS, Loyalty Programs and Direct Mail → Jordan Doughty | 00:52:42 | |
On today’s episode, Kunle is joined by Jordan Doughty, Director of OHM, a marketing agency helping eCommerce brands with their email, SMS and direct mail marketing.
Inspired by both of his parents who own their businesses, Jordan has always set his eyes on finance, and building his own business was his ultimate goal. Email marketing was introduced to him when he started testing the waters of eCommerce through dropshipping. Seeing the opportunity in emails, he built his own agency called OHM, which he currently manages in Dubai.
With a clear vision of what his agency does, Jordan is able to help countless brands in optimizing their email marketing. For Jordan, there is a lot of opportunity in email marketing, especially for young brands that are “resource-constrained” and are looking to increase their revenue. OHM now caters to brands from the US and Australia.
It’s an insightful episode as you’d hear Kunle and Jordan talk more about how to optimize email marketing per revenue, the importance of acquisition and retention, setting up your own funnel, the email’s design and content, partnerships, and tools to make email marketing easier. --- SPONSORS: This episode is brought to you by: Treyd The 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io. ★ Support this podcast ★ | |||
| 18 Jun 2020 | S05 EP23: How Manly Bands is Transforming the Way Men Buy Wedding Rings | 01:10:56 | |
On today’s episode, you’re going to learn about how a non-traditional strategy helped this bootstrapped 8-figure direct-to-consumer brand disrupt the traditional men’s wedding ring vertical. Johnathan Ruggiero is the co-CEO of Manly Bands, a DTC brand that is redefining the wedding industry for men. He shares with us the strategies his team used to transform his Manly Bands from zero to an 8-figure business in just three years. In this episode, join Kunle and Johnathan as they discuss customer acquisition strategies at varying growth phases of the business; $0 - $1m, $1-10m and their current $10m+ On today’s interview, Kunle and Johnathan talks about,
----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’ ★ Support this podcast ★ | |||
| 02 Jan 2017 | SE2 EP07: Influencer Marketing: knowing the Difference between Affiliates, Collaborations and Brand Ambassadors | 00:24:25 | |
Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… So Today’s show is about…Influencer Marketing: knowing the Difference between Affiliates, Collaborations and Brand Ambassadors Influencer Marketing There are three major ways to scale brand awareness:
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| 14 Nov 2018 | SE3 EP62: Last Minute Black Friday Email Marketing Essentials and Checklist from Klaviyo | 00:34:56 | |
Mitch Gruber is an Account Executive at Klaviyo, who has worked on over 350+ Klaviyo email accounts. If you are behind on email marketing for next week’s BIG Black Friday and Cyber Monday Sales event, listen in as we cover exactly what you need to have in place over the coming days to rev-up sales. Mitch talks about the 4 MUST have Flows: 1: Abandoned Cart 2-3 emails sent, 1 hour, 1 day and 3 days after abandonment 2: Browse Abandonments 1-2 emails 3: Welcome Series Lock it down - messaging important - brand overview - your WHY get people involved in the brand - set your customers for success 4: Post Purchase Follow up Thank you that engages the customer We also cover
----------- SPONSORS: This episode is brought to you by: Klaviyo Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com. ★ Support this podcast ★ | |||
| 25 Nov 2014 | EP 01: How The Diamond Store Doubled Their £5 million+ ($8m) Online Jewellery Business By Introducing Product Videos | 00:42:39 | |
The Diamond Store is a £5 million+ pure play online jewellery retail brand. They have gained a huge customer-base and following with 50,000 customers (and counting) since their inception in 2006. The Diamond Store are two time UK Jewellery Awards winners for “Jewellery E-tailer of the Year”. As at 2011 (3 years ago) their revenue was about £2 million ($3 million). They introduced product videos in 2012 and today revenue today is well over the £5 million ($7.9 million) mark. This podcast interview with their founder and CEO, Gary Ingram, discusses the growth path, customer acquisition, customer service and the future.
http://2xmedia.co/podcast/ep01/
★ Support this podcast ★
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| 30 Nov 2020 | S05 EP46: A Formulaic Approach to Scaling an Ecom Business to $30M+ | 00:53:07 | |
On today’s episode, Kunle is joined by Deividas Mikocionis, Co-founder and Head of Growth at Sugatan.io - an eCommerce Growth Hacking Agency. Kris Sugatan, the company’s other Co-Founder is also a past guest on the show. The company has grown from having 7 to 70 employees in this period. After starting out as a facebook ad agency, the team at Sugatan quickly realised that each company has it’s unique requirements. Focusing purely on facebook ads can only take you so far. The company pivoted to an incubator model, where they closely partner with companies to achieve aggressive growth. They believe in being agile and adopting new channels to drive growth. They have successfully taken companies at different stages to $30M+ levels. Every company is seeking a formula or blueprint for rapid growth. Deividas and Sugatan have put together a formulaic system of growth that is based on some key principles. In today’s episode, Kunle and Deividas discuss the framework for hitting $30M. You will get to hear about key lever points to focus on, how to use product launches and much more. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’ ★ Support this podcast ★ | |||
| 30 Oct 2017 | SE3 EP07: Is DropShipping a Viable Model for Scale? Interview w/ Oberlo's Co-Founder, Tomas Šlimas | 00:47:21 | |
The mention of 'dropshipping' often denotes either poor ecommerce customer experience and lack of supply chain control or some 'guru' trying to sell online courses on how to start an ecommerce business. A search on YouTube for 'ecommerce' returns a tonne of results related to dropshipping as a means to escape the 9-5 and upsells to online courses. My take has been and still is, a business with poor customer experience is impossible to profitably scale; and so dropshipping as a viable ecommerce model was really off my radar. But more recently I was hired to carry out due-diligence on a drop ship business ecommerce brand with monthly revenues of $250,000+ and came across another with monthly revenues of $500,000. This is when dropshipping as a business model started to get my attention. Don't get me wrong, there is a LOT of crap out there. Basically most dropshipping is the scrapings at bottom of the ecommerce pot. The droppshipping sites I mentioned above and all of the dropshipping sites I see that seem to be doing well revenue-wise come across to shoppers as established brands. I am also seeing a lot of innovation in conversion rate optimisation with dropshippers because they really are front end marketing businesses that need to prop up the perceived value of products they have little or no control of actually producing. Tomas Slimas is a successful and retired dropshipping ecommerce entrepreneur who generated revenues of $3 million/year from his dropship site before he co-founded Oberlo (https://oberlo.com/), a dropship app that helps Shopify stores find products to sell. I tracked him and got him on the show to discuss the viability of dropshipping as a scalable ecommerce model in 2017 and beyond. This is a really interesting conversation. You should still listen to it if you are an established merchant, as you should consider latching dropshipping for product catlog expansion.
SPONSORS: This episode is brought to you by Klaviyo Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com. and .STORE .STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store). If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store. ★ Support this podcast ★ | |||
| 25 Aug 2023 | Cutout 004 → Cadence on Key Metrics is a Pillar for Profitability | 00:08:17 | |
In the realm of business growth, a well-defined roadmap and cost understanding are essential. But true success goes deeper—balancing growth with profitability. The key lies in tracking specific metrics that unveil your business's core. Sales across channels like Amazon and Shopify pinpoint growth sources. Yet, margins hold the real story. Starting with gross margin—sales minus product costs, fees, and more—you decode your earnings.
Contribution margin after marketing follows, revealing true value post-advertising. Net operating margin, akin to bottom-line clarity, reflects overall financial health. Amid visible metrics, cash flow's dance defies predictability. Regular review—monthly profit and loss, balance sheet, and cash flow—breeds familiarity with trends, taming uncertainty. This dialogue is a compass for financial decisions, charting a steady course through restocks and deposits. In essence, it's foresight, strategic planning, and metric mastery driving a thriving business voyage. --- This episode is brought to you by:
Treyd I want to take a moment to talk about a service that has made a significant impact on product launches for eCommerce brands called Treyd. Treyd first hit the market in early 2020 and has since become the go-to financing option for over 500 brands including big names like Rowsome. In one sentence, Treyd can be described as the ultimate solution for purchasing inventory allowing retailers to sell first and pay suppliers later.
As an eCommerce brand owner myself, I can't emphasize enough how helpful Treyd has been for our business. Their unsecured funding and credits model, which takes into account the current financial health of a business, has allowed us to access financing without worrying about collateral. We've improved our cashflow by avoiding upfront supplier payments and freeing up funds. This has enabled us to invest in larger orders, expand our product range, and even negotiate supplier discounts.
Let me tell you, the flexibility is amazing. Treyd offers a pay-as-you-go model with a flat and transparent fee, which means you only use it when you need to. No hidden costs or long-term commitments, just a simple and effective way to manage our inventory financing. The best part is Treyd works independently of eCommerce platforms and requires minimal onboarding. It doesn't matter if you are a founder, CEO, CFO, or part of the finance team, Treyd can be a game changer for your business. With taglines like, “Sell First. Pay suppliers later. Snooze your supplier invoices.”
With Treyd, it's clear that Treyd is all about empowering businesses like ours to import the goods we need now while handling the invoice and allowing us to pay up to 120 days later. If you are in the eCommerce space and looking for a smart, flexible financing solution, I highly recommend giving Treyd a try. Visit their website on Treyd.io to learn more and get started today. ★ Support this podcast ★ | |||
| 17 Nov 2015 | EP 49: Applying a Lean Mindset to a Private Label Amazon Business w/ Will Tjernlund | 01:06:06 | |
My guest on today’s show is Will Tjernlund.
Will and his brother Andrew sold $6 million worth of products on Amazon.com in 2014.
The year before, 2013, they sold around $1.2 million on Amazon.
And in 2012 about $350,000
This was just a year after Will's graduation from the University of Minnesota, doubling the business’ full-time headcount from one to two as a 2-person business...!
He has just recently exited this Amazon business to purse a LEANER STARTUP Amazon business on his own. He is here to talk about his to approach selling on Amazon profitably as a Private Label Seller buying and branding products from China to sell on Amazon.
Get the show notes on http://2xecommerce.com/podcast
Message from Our Sponsors:
This episode is brought to you by Remarkety.
Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety.
Try Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30.
Visit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified.
★ Support this podcast ★
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| 14 Sep 2015 | EP 39: How to Scale Ecommerce Growth with Quantitative Data, Psychology and Habit w/ André Morys | 00:55:08 | |
My guest on today’s show is André Morys; the founder of Web Arts AG - one of the largest and a leading world class Conversion Rate Optimization (CRO) agency based in Frankfurt, Germany. With leading global brands like: C&A, Konica, Minolta, Sage Accounting, O2 and Monsoon as clients. If you have attended any major Conversion Rate Optimisation conference in Europe, then you will most likely have heard André on today show speak. I met him and his team earlier this year at the Digital Elite camp run by Peep Laja (Episode 15) in Estonia; where he spoke about how Neuromarketing can be applied in Conversion Rate Optimisation... a hugely insightful talk! André approach to Conversion Rate Optimisation is deep rooted in the social sciences. André’s and Web Art’s CRO methodology is founded on:
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| 03 Nov 2023 | Principle 4: Master Inventory Management this Q4 → Bahadir Efeoglu | 00:08:03 | |
On this episode, we have a special guest, Bahadir, the CEO and Co-founder of Fabrikator, an innovative inventory management platform. Bahadir shares valuable insights on Black Friday Cyber Monday strategies for e-commerce executives. He emphasizes the importance of leveraging pre-orders as a research tool, creating multiple forecasts for different scenarios, and maintaining consistent ad campaigns even when products are out of stock. Tune in to discover how these strategies can transform your holiday sales game.
--- This episode is brought to you by: Treyd
The 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts.
With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io. ★ Support this podcast ★ | |||
| 04 Jun 2022 | S07 EP11 (Pt.1): Xero Shoes: How Steven Sashen is Leading the Barefoot Movement with a Digital-Native Minimalist Footwear Brand | 00:38:36 | |
On today’s episode, Kunle is joined by Steven Sashen, Founder of Xero Shoes, a lightweight minimalist footwear company dedicated to giving people the freedom of barefoot movement with just enough protection and an authentic style.
Have you spent hundreds of dollars on a pair of running shoes? Of course, you did! You bought a pair that has the latest and improved design. It has the best ankle support, heel counter, and arch support for your running needs but did you know that those aren’t needed? It’s a shocker.
Study shows that running barefoot reduces the risk of injuries that one might gain while using running shoes. Your feet, without the bells and whistles, can do a better job at running. As featured in Shark Tank, Xero Shoes is a barefoot wear that’s biochemically identical to being barefoot but with a layer of protection. It’s a high-tech version of mankind’s favorite footwear.
In this episode, Kunle and Steven talk about how Steven’s return to sprinting led him to founding Xero Shoes. You will get to hear about a shipping hack that saves your dollars. This is a great episode for founders and business owners looking for a unique roadmap to navigate their eCommerce journey. ----------- SPONSORS: This episode is brought to you by: Wayflyer
As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals.
Why should you give up equity or pay high interest rates to grow your business?
There is a new way to access growth capital that transforms eCommerce businesses. Wayflyer has shaken the way eCommerce operators access working capital.
With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..
There is just a simple fee and the funds you need to grow are deposited to your account instantly.
It’s worth checking out – Wayflyer.com
Klaviyo | |||
| 18 May 2023 | 🔁 Howie Panes: The Mindset of a Billion Dollar Brand Builder | 01:15:38 | |
On today’s episode, Kunle is joined by Howard Panes, Founder & CEO of GameFit LLC, a health and fitness company that created Stealth Fitness, a mobile app with games that make exercise and fitness exciting.
Having had lots of failed ventures and Nos to his ideas, Howard pushed and gave everything in his business. As he thought he was losing everything, he came up with an idea for a business from a business meeting of an entirely different matter. From then on, his success skyrocketed.
In 2015, he started Stealth Fitness and sold over 1 million in five years. He created a community on Facebook where people from across the US connect, build friendships, and plank together. The Stealth Fitness app continuously upgrades as it creates more games and groups for its customers.
It’s an inspiring episode as you’d hear Kunle and Howard talk more about facing failures and driving oneself to reach one’s goals. Howard shares his HOWIE method, habits that continuously help him succeed in his ventures.
This episode is brought to you by: Tidio
This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration.
With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth.
Treyd The 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts.
With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io. ★ Support this podcast ★ | |||
| 14 May 2022 | S07 EP08: How DTC brand, Dermadry is Solving Excessive Sweating at Scale as a Segment Leader w/ Mathieu Mireault | 00:45:48 | |
On today’s episode, Kunle is joined by Mathieu Mireault, Co-founder of Dermadry, a world-leading manufacturer of iontophoresis machines for the treatment of hyperhidrosis.
There are products that need more than an Ad on Facebook, Google on Instagram to hit that buy button. Some brands need more exposure or old-fashioned word of mouth to garner the customer’s attention.
Dermadry is a world-leading manufacturer of iontophoresis machines. Their whole product revolves around those suffering from hyperhidrosis, a medical condition characterized by excessive sweating. With such an unusual product, going to market is an expected challenge but by going further beyond the borders of the usual digital means, they have found a way around one-sided ads. Their secret? Affiliate marketing.
In this episode, Kunle and Mathieu talk about the genesis of Dermadry. You will get to hear about the best strategy for effective affiliate marketing. This is a great episode for business owners and marketers looking to up their game to further their company and product’s digital presence. ----------- SPONSORS: As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals. Why should you give up equity or pay high interest rates to grow your business? There is a new way to access growth capital that transforms eCommerce businesses. Wayflyer has shaken the way eCommerce operators access working capital. With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back.. There is just a simple fee and the funds you need to grow are deposited to your account instantly. It’s worth checking out – Wayflyer.com
Klaviyo ★ Support this podcast ★ | |||
| 29 Oct 2020 | S05 EP42: Scaling DTC Mens Grooming Brand Tiege Hanley to 8-figures+ in 2 Years | 00:59:23 | |
On today’s episode, Kunle is joined by Kelley Thornton, Co-Founder & CEO of Tiege Hanley, a Chicago-based self-funded men’s grooming DTC brand. Kelley is a 20+ year veteran in the consumer goods industry and has led Tiege Hanley to being a 8-figure company within 2 years of launching in 2016. What does it take to grow a truly niche product? A product where you don’t just have to become a part of the narrative, but you must help build up the narrative. Tiege Hanley has achieved tremendous success in this very situation and can be a great case study for new and upcoming consumer brands. They have cracked the code of the men’s grooming market by having a robust team, choosing the right platform to market on and working with influencers that truly embody what their brand stands for. A 95% user subscription rate is testament to this fact. In today’s episode, Kunle and Kelley go through the awesome growth story of Tiege Hanley. You will get great insight on growing with influencers and tenets of building a successful subscription model. Whether you’re a business owner or marketer, this is a great episode for you! ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’ Bolt This episode is brought to you by Bolt. The fastest ecommerce checkout in the industry. Bolt loads 10x faster than native checkouts, with an average checkout duration of over 30 seconds. Bolt is mobile-native with no scroll on mobile screens. It offers a zero-fraud guarantee and has 42% fewer fields than native checkouts. Bolt supports Stripe, Apple pay, Paypal and several more payment gateways and providers. Bolt is offering a completely free checkout audit to 2x listeners. Head Over to Bolt.com/2x to get your free checkout audit now! ★ Support this podcast ★ | |||
| 11 Nov 2022 | Founders Q4 Strategy Roundtable 1 - Commerce Accel Expert Panel | 00:41:25 | |
This session has it all. Our expert panel covers everything from capital raising, attribution, whitelisting with influencers, category creation, and more. Throughout the next 40 minutes, this group of heavy-hitters in the eCommerce industry will reveal all – showing you what you need to prepare for Q4 this year, and why what you did last year might not be enough in what is expected to be a very competitive final quarter of the year. --- This event has been proudly sponsored by our good friends at Richpanel. Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service. We are grateful for their invaluable support as Platinum Commerce Accel Partners. --- We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success. Gold Partners: Partner Hero – PartnerHero is a customer service outsourcing provider that’s built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses. CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools. Copper Partners: Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing. VideoWise – VideoWise enables retailers to create shoppable videos for Shopify to uplift conversions, sell more, and engage consumers with interactive experiences. Fera – Fera enables brands to earn their customers’ trust through beautiful, simple reviews for eCommerce. With Fera retailers can Easily collect, show & grow customer reviews, photos & videos for their business. Fera are trusted by thousands of top brands like Fiji Water, The Wonderful Company, and Bikini.com ★ Support this podcast ★ | |||