10 Minute Beauty Business Podcast with Lexi Lomax (Lexi Lomax)

Welcome back to another episode of The 10 Minute Beauty Business Podcast.

In this episode, we're speaking about something that all of us have faced at one time or another: imposter syndrome and a lack of confidence. By tuning in, you'll discover how to boost your self-belief, take calculated risks, and create a business that feels fulfilling. We'll explore how even the smallest shifts in mindset can lead to transformative changes in your business and personal life.

Confidence and imposter syndrome often go hand in hand. It's easy to doubt your abilities, but it's crucial to push past these limiting beliefs. I'll share practical tips to help you recognize your achievements, challenge negative thoughts, and set realistic goals that boost your confidence. Surrounding yourself with supportive people and viewing failure as a learning opportunity are key steps toward achieving your Dream Ten.

As we wrap up, I want you to take a deep breath and let go of whatever's holding you back. Remember, you're either going to fail forward or succeed spectacularly—both paths lead to progress. Let's focus on creating a business that aligns with our dreams and brings joy. Here's to building confidence and overcoming imposter syndrome together!

Also, I'm so excited for the second Dream Ten Retreat with my advisory clients! It's all about creating space for impactful conversations that elevate businesses and improve lives. Plus, I'll be sharing insights from the upcoming "Visibility Tenfold" masterclass, which will help you amplify and elevate your beauty business, focusing on strategies beyond social media.

And don't forget, I'm always here for you in the DMs, ready to help out with your burning questions!

Have a fantastic week, and I'll chat with you soon.

How do you see money? Do you chase that dollar $$ each and every day?

For me, I see money as a tool to open up options for me and my life.

Speaking about money makes so many of us uncomfortable.  It’s for that very reason that I thought this was an important topic to speak with you about on the podcast.  We all need to be comfortable speaking about making money, talking about having money, and in particular, for women to have control over the decisions that need to be made involving this amazing tool that they have worked so hard for.

After recording this episode, I realised it was so long and a lot to consume in one sitting, so I have split this up into two money mindset episodes.   Your first instalment is about your story, your money mindset story. How we grow up frames how we see money throughout our lives.  I explain that having a bad money mindset story in your life isn’t always as a result of growing up in wealth or growing up with less, it is how money is viewed through your early years that forms this mindset.

In this episode I mention You Are a Badass at Making Money: Master the Mindset of Wealth by Jen Sincero - Buy on Amazon 

I also talk about my brand-new Micro Mastery Course Curriculum, after you listen, DM me with what you are currently really struggling with in your biz so that I can cover that in my course plan

Join the waitlist for the next round of Salon Quarterly which will be kicking off in April - CLICK HERE so you don't miss anything

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Send me a DM if you have any questions on this episode

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

Discipline.....

What does this word mean to you?

What feeling does this work evoke in you?

For me, discipline is what supports my goals to make them happen.  We have our plan, we have our goals, but we need discipline to work hand in hand to keep us moving forward, to keep moving our needle in the right direction.

The first step is, as always, understanding our WHY, why I want a goal, why I want to achieve something.  Then discipline comes in as the thing that I need to keep me from falling off, from giving up, from not reaching my goal.

In this episode I am going to give you my rules of how I create discipline in my world.  I will explain how I became more disciplined, how I brought this into my world, and how discipline has made the difference for me and how it can make the difference for you and your business.

I want you to feel good in your business, I want what you are doing to bring you joy, discipline will get you there, discipline is the difference to give you this life.

I want to change the narrative on discipline from ugh, discipline to YES DISCIPLINE!

Salon Quarterly doors are currently closed - but you don't need to be in SQ to use the SQ journal - you can buy them here

To listen to the She Styles Podcast Episode - Word Board - CLICK HERE 

Send me a DM if you have any questions on this episode

RESOURCES:

Check out Beauty Biz BFF - CLICK HERE to join TODAY

Join the Salon Quarterly waitlist for next quarter - CLICK HERE 

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

In this Episode Lexi shares her anti-stress keys. It’s not easy, but maintaining a good routine and habits help tremendously when it comes to mitigating stress.

Thanks for following @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community in these times of unprecedented events. We WILL get through this together. Find resources online at www.lexilomax.com and on IG @lomax.lexi

Your next live masterclass is now available for sign up, to check our Retail to Revenue click here

Learn how to increase your bottom line + bring in more CASH with less work

Now for the episode:

Welcome to The 10 Minute Beauty Business Podcast.

In this episode titled "Best in Class," I share my personal experience as a salon owner and business coach, offering valuable tips to help you grow your beauty business. I discuss the success of our recent birthday sale promo at the salon, where we sold $900 worth of products in just a few hours. I explain how our approach to sales and promotions has evolved over time, focusing on creating a unique and appealing experience for our customers.

I emphasize the importance of understanding your clients' preferences and tailoring your promotions to meet their needs. By offering a blanket sale for three items or more, we found that our clients were more inclined to make larger purchases. I also highlight the significant cost savings we achieved by eliminating extravagant party days and instead focusing on strategic promotions that require minimal additional resources.

Drawing from my experience as a former educator for a prominent beauty industry corporation, I discuss the concept of being "best in class." I share how my mentor, Sandra Humphries, inspired me to strive for excellence in all aspects of my business. I invite listeners to reflect on what being "best in class" means to them and provide my own definition, emphasizing the importance of integrity, positive influence, and exceptional customer service.

Tune in to this episode for valuable insights and actionable strategies to take your beauty business to the next level. Learn how to create successful promotions, prioritize customer satisfaction, and embrace a mindset of excellence in the ever-evolving beauty industry. Don't miss out on the opportunity to grow your business and become the best in class.

If you have any questions that you would like answered in this way send them to coaching@lexilomax.com

Enjoy!

RESOURCES:

1. Check out Micro Mastery Classes - CLICK HERE

2. Join Waitlist to hear about the next Dream Ten Retreat - CLICK HERE

3. Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

4. Follow Ooh La La Salon on IG - @oohlalabeauties

5. Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

6. Find resources online at www.lexilomax.com and on IG @lomax.lexi

Before you hop straight into the episode, I want to let you know that I am rolling out monthly masterclasses in 2023. These masterclasses will get you the results you want in your business in the most simplified way. Each month we will have a different topic, we will tackle a different area of your business to make success simple. Our first month is going to be all about how to get the magnetic effect, how to attract people to your business. CLICK HERE and sign up for the masterclass waitlist so you don't miss a thing

Now for the episode:

For me as a Salon owner, one of the most important things is for me to be present. And yes while this level of "being present" has changed somewhat since becoming a mom, what I have maintained is even if I am not physically in the salon I am still present. I make sure I am available for my staff and my renters.

I believe that this is fundamental to the success of a salon.

In this week's episode I am bringing you BTS of Ooh La La Salon, I am going to walk you through what are my responsibilities every day and week. But also, I thought it would be really helpful for you guys to hear how my team breakdown and their responsibilities.  Delegation can be hard and it takes work, time and trust, so by sharing what I do, how I do it and what I do when things are not running smoothly I hope you can take some lessons to bring back to you own team.

Enjoy the episode!

Send me a DM if you have any questions on this episode

RESOURCES:

Follow Ooh La La Salon on IG - @oohlalabeauties

Check out Claire Monroe our Salon VA - @clairemonroehairco

Monthly Masterclass waitlist - CLICK HERE  to ensure you don't miss a thing

Check out Beauty Biz BFF - CLICK HERE to join TODAY

Join Salon Quarterly Waitlist - CLICK HERE 

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

What is your WHY for your business?  WHY do you get up everyday and work your buns off?

After listening to this episode I want you to be fired up about your WHY.  I want you to reconnect with you WHY.  Over days, weeks, months and years we can lose focus on what is really important, and we can start chasing things that are not actually aligned with our core WHY.

For us as beauty professionals our main focus needs to be our connection with our customers.  In this episode I'm giving you the tools that will make it all so much simpler.

The doors to SQ quarterly are now closed.  If you didn't get to join, don't worry you can join the waitlist and you will be the first to hear when the doors open back up to this fantastic group.  JOIN THE WAITLIST

Beauty Biz BFF is coming soon - JOIN THE WAITLIST so you don't miss this.

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Send me a DM if you have any questions on this episode

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

What is holding you back from the success you want and deserve?

What are you telling yourself every day that is standing in your way?

We have spoken in the last few episodes about being in the GOOP, not having confidence in yourself and your business. Today, we are continuing that trend and we are speaking about the fact that the fears of failure is holding you back. Being comfortable in your business is good, but does it serve you? Does being comfortable in your business or staying in your lane, move that needle forward to achieve the life by design that you want? The answer is NO.

In this episode, I talk about letting go of the fear that is holding you back.  Always remember, success is not available without failure, and when we fail we fail forward.

Book recommendation (this book changed my life) The Big Leap by Gay Hendricks

Beauty Biz BFF is coming soon - JOIN THE WAITLIST so you don't miss this.

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Send me a DM if you have any questions on this episode

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

This episode Lexi shares a conversation with Melissa Maloney, Hairstylist, Influencer, Educator and Salon Owner in Liverpool, New York. Melissa and Lexi chat about the ups and downs in business as salon owners, and growth in general in your beauty business, as well as some interesting insight on goal setting in your beauty business today.  Melissa is an AMAZING educator who shares tips from social media to the most beautiful dimensional balyages.  

You can find Melissa on Instagram @live_love_dohair and check out her upcoming classes https://msha.ke/livelovedohair/

Last chance to join Lexi in her q4 biz planning + holiday workshops Check it out https://www.lexilomax.com/2021planningworkshop 

Make sure to follow Lexi @lomax.lexi on Instagram and for more info go to www.lexilomax.com

Today’s episode is packed with actionable tips to refine your salon’s messaging, boost client trust, and grow your business. Plus, I’m sharing updates about the podcast’s brief January hiatus and what’s coming next for the show.

In this episode, we’re diving deep into one of the most important topics for salon success: your messaging. From website copy to Instagram bios, your words need to resonate with your target clients and communicate exactly what you offer. I’m breaking down why vague messaging like “We do great hair” won’t cut it, and how using solution-oriented language such as “Let me help you get the blonde you’ve always wanted” can create a powerful connection with potential clients.

We’ll also talk about ensuring your messaging is consistent across all platforms—your website, Yelp, Google, email campaigns, and social media. Consistency builds trust and helps clients feel seen and understood, which is key to filling your books and driving referrals. I’ll share a real-life example of a salon website update that took a stylist from sporadic bookings to inquiries flooding in weekly—all through better messaging that reflected their unique expertise.

Finally, we’ll touch on the importance of reflecting your specialty in your messaging and why you need systems to streamline your communications. If you’re tired of winging it and want to move away from the “hamster wheel” of salon life, now is the time to refine your messaging strategy. Plus, don’t miss my personal holiday reflections, including how to gracefully handle tricky conversations with a well-placed “Oh.”

🎄 Happy Holidays! Don’t forget to share the episode, tag me on Instagram, and join the conversation. Want more? Check out Salon Quarterly to dive deeper into strategies for growing your beauty business. Thanks for listening, and I’ll see you here next week!

In this quick episode Lexi shares a live chat about how to set goals in your business right now. Come back to this episode each month to make sure you are on track to hitting your goals! 

Join lexi’s email list here: https://www.lexilomax.com/general-opt-in

Thanks for following @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community in these times of unprecedented events. We WILL get through this together. Find resources online at www.lexilomax.com and on IG @lomax.lexi

This is Part III of our mini series "how to market your business".

I would recommend if you haven't already listened to Part I and Part II, then you do that, the links are just below.

How to market your biz part I

How to market your biz part II

Part III is all about how effective your marketing is.  In this episode, I am giving you 10 things you can do today to improve that effectiveness.

This really short episode is full of hints for your marketing, I'm all about simplicity, about getting your message out, and getting it out so effectively that your clients (both existing and future) can understand what you are selling and why they need it.

If you are listening to this episode on the day of release (Monday, November 21st), then there is still time to take part in my 3 week intensive Simplify.  There is still time in 2022 to grow your business, and be ready for 2023 to be the best and most successful year you have ever had.  This 3 week program is all about GROWING, SIMPLIFYING and ORGANIZING your beauty biz, don't miss it.

SIGN UP TODAY:  3 week intensive Simplify

Send me a DM if you have any questions on this episode

Also, make sure you secure your spot on the waitlist for Salon Quarterly 2023.  We will have one flash sale before the end of the year, which will allow you to lock in 2022 prices, and if you're sitting on the waitlist you will be the first to hear about it.

SIGN UP TO SALON QUARTERLY WAITLIST

There's a shift coming and I don't want you to miss it.  It's your time

RESOURCES:
Beauty Biz BFF doors are open and ready for you, so CLICK HERE to join TODAY

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

Before we get into episode I don't want you to miss any of the micro mastery classes. Check them all out click here

Now for the episode:

In this latest episode of "The 10 Minute Beauty Business Podcast" with me, Lexi Lomax, I share my experience at Premier Orlando and the observations I made during the event. Teaching a class at the show was a highlight for me, and I was thrilled to see a packed room of eager learners. Meeting salon owners and stylists whom I had only connected with online was also a fantastic experience. The episode dives into the knowledge bombs and insights I shared during the class, which focused on making money, converting profits, and utilizing effective communication in the salon.

In the episode, I emphasize the significance of always accepting new clients, especially for salon owners. While it's essential to set standards and attract dreamy AF clients, having a channel for new clients is crucial for the growth and evolution of a salon business. I discuss the need to raise the threshold to become a client while continuously improving and serving soulmate clients better. Even if you're fully booked with dreamy clients, it's important to have the option of accepting new clients to prevent your business from stagnating. I also share my personal experience of accepting a new client through the marketing efforts I've implemented, highlighting the importance of maintaining a steady flow of new inquiries. Ultimately, by always prospecting and strategizing, you can ensure the sustainability and success of your salon business.

Lastly, I touch on the concept of creating flexibility and options in your business as you move forward. While it's crucial to establish boundaries and set a direction, it's equally important to remain open to new opportunities. By constantly working on strategies and staying ahead of the game, you can continue to attract new clients and evolve your business. The episode concludes by reminding listeners that they have the power to choose the direction of their business and determine how they want to grow and succeed in the beauty industry.

Tune in and enjoy the episode.

RESOURCES:

1. Join Waitlist to hear about the next Dream Ten Retreat - CLICK HERE

2. Check out Micro Mastery Classes - CLICK HERE

3. Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

4. Follow Ooh La La Salon on IG - @oohlalabeauties

5. Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

6. Find resources online at www.lexilomax.com and on IG @lomax.lexi

Welcome to another episode of the 10 Minute Beauty Business Podcast where I am diving deep into the challenges and triumphs of balancing salon life and business management.

Today, we kick off a value-packed mini-series designed to alleviate the overwhelm many beauty entrepreneurs face. This isn't just another podcast episode; think of it as a free, comprehensive online course aimed at propelling your salon business to heights you've only dreamed of. Brace yourself for a journey where actionable insights and strategic thinking merge to redefine your business narrative.

In this episode, we tackle the quintessential dilemma of managing 'behind the chair' time with the overarching responsibilities of salon ownership. It’s a balancing act that requires finesse and strategic planning. The crux of our discussion orbits around transforming your salon skills into robust salon business skills. I am here to demystify how salon owners can scale their business, whether it's adding an extra $10k, $20k, or even $50k annually, by mastering the art of balance. This episode peels back the layers of day-to-day salon operations, spotlighting the innate challenges salon owners face, and shares my firsthand experiences and strategies that have helped others, just like you, add substantial figures to their bottom line.

We delve into the practicality of crafting an ideal schedule that harmonizes technical work and business management. The emphasis is on the transformative power of dedicating time to work 'on' your business rather than 'in' it. I share proven strategies for effective time management, including establishing a 'CEO day' to focus on business growth, setting concrete boundaries to prevent burnout, and the importance of aligning your work hours with your most productive times. This actionable advice is designed to catalyze a change in how you view and operate your business, leading to a more profitable and less stressful life.

As we wrap up this episode, I leave you with thoughts on mindfulness and the significance of prioritizing mental well-being alongside business success. I share personal anecdotes and coping mechanisms to help you navigate the demanding world of beauty entrepreneurship without succumbing to the stress that often accompanies it. The journey to achieving a harmonious balance between passion and profession is intricate, but with the right tools and mindset, it's not only possible but deeply rewarding. Stay tuned for the rest of this enlightening mini-series, where we will continue to explore the depths of salon business mastery. Here's to embarking on a transformative journey to elevate your salon business and live the life you've always envisioned!

In this episode Lexi chats with Tony Stewart of Hairdustry. They have a candid conversation about empowering the hairdresser and the power of relationships in the salon. Tony is the amazing Co-Host of Hairdustry: The Your Day off Podcast. Check out the guys Corey and Tony on Instagram @hairdustry and wherever you listen to podcasts or on Apple Podcasts HERE

Thanks for following @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community. Find resources online at www.lexilomax.com and on IG @lomax.lexi

Want to know how fashion can completely transform your approach to the beauty business? In this episode of The 10 Minute Beauty Business Podcast, I’m sitting down with my good friend and personal stylist, Eddie Michel. We go way back to our fashion school days, and now Eddie is a Nordstrom personal stylist, helping women of all shapes and styles feel their absolute best. He shares how understanding fashion trends and building real relationships with clients can be a game-changer for anyone working behind the chair or running a beauty business.

Eddie and I break down why relationship-driven selling is everything. He talks about how he keeps his clients coming back by knowing their needs, remembering the details that matter to them, and following up—because, as he says, success is in the follow-up. For those of us in the beauty world, it’s a reminder that you can’t just be transactional; you’ve got to make clients feel understood. We get into the practical ways to build that trust, how to keep your client relationships warm and connected, and why personalized experiences are what keep people loyal.

We also dive into this season’s biggest fashion trends and how beauty pros can take advantage of them. Eddie breaks down what’s happening in fall fashion, from burgundy everything to wide-leg trousers and ballet flats. We discuss how to bring that same fresh energy into the salon—think clever retail displays that make your shelves feel inviting and stocked with intention. Eddie’s perspective from the retail world offers ideas that are easy to implement but make a big impact, especially when it comes to holiday sales.

Whether you’re looking for practical ways to elevate your in-salon experience, get smarter about retail, or even just step up your personal style game, this episode has something for you. Eddie’s approach is all about real connection and being intentional with how you present yourself and your services. Trust me, by the end of our chat, you’ll be inspired to rethink how fashion and beauty can work hand in hand to serve your clients even better. And don’t forget—Eddie’s got some curated shopping boards you’ll definitely want to check out for fall inspiration!

Connect with Eddie

Instagram - @edimich

https://www.nordstrom.com/stylists/E_michel/stylelinks

This episode is all about self-love and healing with the amazing Brit Carmichael, founder of Shine School. Brit is a Soul and Business Coach and has a passion for empowering women, as it says on her website “I’m a trailblazing lightworker on a mission to inspire and empower badass women to live a life they love and SHINE from the inside”, how amazing is that.

I know the new year is a few weeks underway, but I don't believe there is any one "BEST" time to make changes in your world.  So, this is the perfect time for you all to hear from Brit.  I love speaking with this amazing lady because she brings some sparkle and joy to everything that she does. In this episode I speak to Brit about her exciting plans for this year, and we hear about her retreats and what she teaches within them.

We discuss the importance of building confidence within yourself. In our industry we help women look beautiful on the outside, but we want them to love themselves completely.  Also, Brit tells us about her “7 and above rule” that she uses in every aspect of her life.  You don’t want to miss this episode, its full of energy and passion.  Enjoy!

You can follow Brit - @theworldbybrit

LAST CHANGE to sign up for Salon Quarterly for this quarter. - CLICK HERE

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Send me a DM if you have any questions on this episode

Check out Brit through her website brittneycarmichael.com

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

All Brit's resources for you:

1. Shine From the Inside Oracle: shinefromtheinsideoracle.com, Shine School: brittneycarmichael.com/shineschool
2. Free Self-Love Meditation: brittneycarmichael.com/self-love-audio
3. The Elevated Life Club: theelevatedlifeclub.com

Welcome to the 10 Minute Beauty Business Podcast!! Your host Lexi Lomax introduces you to the show, and various beauty biz topics to be discussed. For more info and our first official episode check out www.lexilomax.com or find Lexi on Instagram @lomax.lexi

Can you believe it’s already mid-November? Time’s flying, but don’t let the end of the year sneak up on your beauty business goals! In this episode, I’m sharing practical ways to make the most of the year’s last weeks. Whether it’s attracting holiday clients, preparing for January bookings, or boosting revenue in simple ways, this is all about maximizing the time you’ve got left. Don’t wait until January—there’s still plenty of time to make a real impact!

I just returned from an inspiring retreat with my Premier Coaching clients, and I can’t wait to share the insights we gathered. We focused on defining our unique brand promise—the true, emotional experience we offer clients beyond just hair, skin, or beauty services. What’s your promise to clients? How are you infusing it into every touchpoint of your business, from social media posts to in-salon interactions? If your marketing connects emotionally, clients feel seen, valued, and will keep coming back.

As the holiday season kicks off, I know it can feel overwhelming to handle everything. So, let’s keep it simple! I’m giving you tips to weave desire-driven marketing into your client experience without adding extra work. A well-placed email, some intentional social media content, or a warm in-salon touch can make a huge difference for your holiday bookings and set you up for a strong start in 2024.

Consistent, small actions are all you need to finish the year strong!

Before we get into episode I don't want you to miss any of the micro mastery classes. This month we are all things Balance in the "Balance-ing" masterclass. Check them all out click here

Now for the episode:

In this episode of "The 10 Minute Beauty Business Podcast," I am discussing the importance of having hard conversations in the beauty industry. I am sharing valuable tips to grow your beauty business and emphasizes the significance of setting boundaries through written agreements.

We need to understand that difficult conversations is essential, regardless of the context. Whether it's addressing business boundaries or dealing with interpersonal conflicts in the salon, being ready for uncomfortable conversations is crucial. I want to highlights the importance of clear and concrete written agreements to protect yourself and your business, I want to urge your to put them in place if they haven't already.

I share how I have handled hard conversations effectively. During these situations it is really important to accept that these conversations will be uncomfortable for everyone involved, but they can lead to growth and better outcomes.

Save this episode its a good one to come back to!

Enjoy!

Referenced in this episode: Andrea Gilded @andrea.gilded on Instagram

RESOURCES:

1. Check out Micro Mastery Classes - CLICK HERE

2. Join Waitlist to hear about the next Dream Ten Retreat - CLICK HERE

3. Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

4. Follow Ooh La La Salon on IG - @oohlalabeauties

5. Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

6. Find resources online at www.lexilomax.com and on IG @lomax.lexi

   
   

Check out Supported Salon Owner - ⁠CLICK HERE

In this episode of the 10 Minute Beauty Business Podcast, we’re diving into a topic that every entrepreneur needs to master – amplifying your voice. I started off with some heartfelt gratitude for all of you who tune in each week. Your messages and feedback keep me going, and this week, one DM had me laughing out loud. It's those moments that remind me we’re all in this together, facing similar challenges and rising above them as a community.

Today, we tackle the crucial aspect of making your business heard. As entrepreneurs, especially in the beauty industry, it's easy to feel like you’re repeating yourself endlessly. But guess what? That’s exactly what you need to do. To stand out in a crowded market, you must consistently tell your story – what you do, who you do it for, and why you do it. It’s not about being desperate; it’s about being clear and confident in what you offer. If Target can run ads non-stop without hesitation, so can you. It's time to shed any fear of over-communicating your value.

We also discuss the power of persistence and touchpoints. Whether it's through social media, emails, or in-person conversations, people need to hear your message multiple times before they take action. This episode is packed with actionable advice on creating consistent, engaging content that highlights your unique offerings and the benefits for your clients. From sharing testimonials to showcasing what makes your salon special, I emphasize the importance of repetition and clarity in your communication strategy.

Lastly, let’s break down the importance of moving past scarcity and victim mentalities. Desperation doesn’t mean defeat – it can be a powerful motivator to innovate and push forward. By consistently showing up for your business and your clients, you build trust and credibility. Remember, every touchpoint is a step towards converting interest into loyal clientele. So, let's amplify your voice, stay persistent, and move boldly towards your goals. Tune in, take notes, and let's elevate your beauty business together!

Check out Supported Salon Owner - ⁠CLICK HERE

It’s the end of the year, and I just want to start by saying thank you. Seriously, I appreciate you showing up for this podcast, for your business, and for yourself. This is the perfect time to reflect on all you’ve accomplished, even if it feels small. Wins are wins, and they deserve to be celebrated. As we turn the page to a new year, I’m here to remind you that growth and success don’t happen by chance—they happen with a plan.

Let’s talk about how to make 2025 your best year yet. A million-dollar salon might sound overwhelming, but it’s totally achievable when you break it down. From monthly revenue goals to daily targets, the numbers start to make sense when you see them step by step. Whether it’s tweaking your team’s performance, increasing retail sales, or refining your client experience, the key is knowing what you want and creating a plan that actually works for you and your business.

But here’s the thing: your business can’t thrive unless you’re thriving too. This isn’t just about spreadsheets and goals; it’s about giving yourself the time and space to lead effectively. CEO days, vacations, and moments to unplug aren’t luxuries—they’re essential. If you’re tired of flying by the seat of your pants and ready to run your salon with purpose and clarity, it’s time to make that shift. You don’t have to hustle harder—you just need systems that support you and your team.

Making your business about you isn't selfish, it is necessary to its long term success.  If you are putting everything and everyone before you in your business then listen in, this episode is the one for you.

We are into season 3, amazing, throughout this season we are going to have so many interesting conversations with so many industry leaders and some amazing beauty business professionals just like you. In this episode, I tell you all about my recent HUGE, amazing renovation in my salon. All the feelings involved in this massive project, some of the problems that I faced and most of all what I have learned through this process. How sticking to my core values throughout this process is what allowed me to bring my vision to life.

Send Lexi a DM if you have any questions on this episode

Make sure you are on Lexi’s email list to receive Lexi's Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Thanks for following @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

This episode Lexi share a conversation with Sherri Belanger, owner of Belle Siren Salon in La Jolla, Ca.  They share their persepctive of being salon owners in this uncertain time, and share their tips on how to maneuver Coronavirus and your beauty business. Information is changing rapidly, so as it changes Lexi will continue to make updates here on the podcast and on Instagram. 

You can find Sherri on Instagram @hair.love.sherri and check out her salon @bellesirensalon

Thanks for following @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community in these times of unprecedented events. We WILL get through this together. Find resources online at www.lexilomax.com and on IG @lomax.lexi

In today’s episode of the 10 Minute Beauty Business Podcast, we're diving deep into the world of salon ownership and how to juggle the many hats you wear – from business strategist to beauty expert, and just being human. It's all about mastering the art of delegation, a skill that can truly transform your business and personal life. Because let's face it, even superheroes need a team!

Delegating isn't just about handing off tasks; it's about empowering your team and freeing up your time to focus on what only YOU can do. I've learned firsthand that trying to do everything alone can wear you down. Now, I'm all about finding shortcuts and smart strategies. Imagine having someone handle your inventory just one day a week. That’s two extra hours you could be spending with clients or even taking some well-deserved 'me' time. It’s about making your business work for you, not the other way around.

We also touched on setting boundaries to prevent burnout. It’s crucial to recognize that you can't do it all at once. Setting priorities and learning to say 'no' can actually help you say 'yes' to what truly matters—your goals, your peace, and your sanity. This shift in mindset is not just beneficial, it’s necessary for sustainable success. Remember, every yes comes with a cost, and it’s okay to be selective.

Finally, if you’re feeling stuck or overwhelmed, reach out. Whether it’s through mentorship, team collaboration, or even joining local meetups like the cool salon owner gatherings in Grand Rapids, support is key. Don’t try to go it alone. Embrace systems and structures that allow you to thrive creatively within your business without burning out.

To all my fellow salon owners out there, remember: your journey is unique, but you don’t have to walk it alone. Check out Salon Quarterly for actionable steps and systems designed to boost your business efficiency without sacrificing your creative spark. And as always, slide into my DMs or leave a comment if you have questions or just need to chat. Let's continue to grow and support each other in this beautiful business journey.

Can you believe that Q2 is over? In this episode, we dive into the reality that we're halfway through the year and how we can make the most of the next 6 months.

This episode is all about taking stock of where you are, celebrating your wins, and planning for an even more successful second half of the year.

One of the biggest challenges we face as entrepreneurs is the highs and lows that come with the journey. I'll share some personal stories and insights to help you understand that it's completely normal to fall back into old habits, but what's not normal is staying there. We'll discuss the importance of a quarterly review, using tools like a business diary to track your progress, and why it's crucial to look at the data to see what's working and what needs to change. This episode is packed with actionable advice on how to conduct a thorough review and set yourself up for success in Q3.

If you feel like you haven't made as much progress as you hoped, don't worry—you're not alone. I'll guide you through a process to forgive yourself for any missteps and focus on the positives. We'll talk about shifting your mindset from scarcity to abundance, and why it's essential to celebrate your accomplishments, no matter how small they may seem. This is your chance to reset, dream big, and plan for the next six months with clarity and purpose.

Finally, we explore how to lay the foundation for a strong Q3, the workhorse of the year. Whether you're looking to invest in your business, join my programs, or just need a boost of motivation, this episode is for you. I'll explain why Q3 is the perfect time to double down on your efforts and set the stage for a prosperous end of the year. So tune in, get inspired, and let's make the rest of 2024 our best yet!

OMG, for the love why do we let this little app rule our lives?? This episode Lexi breaks it down in a quick and efficient way. Listen + Implement. You can do it.  Connect with Lexi on Instagram @lomax.lexi and www.lexilomax.com - as always thank you for reviews. We read each and every one of them! <3

How do you manage to take time away from your business? Do you even get to take time away?

As you guys know I am embarking on my maternity leave. In this episode I want to share my learnings about pregnancy and about not being behind the chair.

Being pregnant, and all the things that go along with that, has forced me to re-evaluate how I operate both in my business and in my personal life. It was hard for me, being completely honest, because I felt like I wasn't in control anymore. My body was making decisions for me. I knew I was going to be away from my business, and I had robust plans in place for this to happen. But it was still a shock when it happened. So, I want to share my story, I want to share my feelings going through this period of my life.  I hope you enjoy.

My next Masterclass is coming - this one will be policies and procedures jam packed. You will walk away from this class with everything that you need to get going and rolling. Sign up to my mailing list to make sure you don't miss it.

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Send me a DM if you have any questions on this episode

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

Would you like greater profits in your beauty business? Would you like to have greater control over your inventory management? Check out today's fab podcast with Alicia Soulier from SalonScale. SalonScale was designed to give you full control over your pricing for your services. It allows you to remove the guesswork from your pricing. Bringing this tech into your business will allow your business to have longevity, it will allow you to streamline and grow. I truly love SalonScale, when you start using it you won't know how you survived without it, it is a game-changer.

Connect with Alicia through social @salonscale or via her website https://salonscale.com/

Send Lexi a DM if you have any questions on this episode

Make sure you are on Lexi’s email list to receive Lexi's Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Thanks for following @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

Before we get into episode I don't want you to miss any of the micro mastery classes. This month we are all things Balance in the "Balance-ing" masterclass. Check them all out click here

Now for the episode:

In this episode of "The 10 Minute Beauty Business Podcast, I am exploring the the challenges faced by salon owners and stylists each and every day. The episode delves into the unbalanced dynamics between salon owners and stylists, and the reluctance of salon owners to assert their needs and desires. I share my thoughts on how to foster better conversations and connections within the beauty business community.

The episode also delves into the concept of capacity and how crucial it is for beauty professionals to recognize and honor their own limits. I discuss the importance of setting priorities, both in personal life and business, to avoid burnout and maintain a healthy work-life balance. Additionally, I talk about the SQ system, a tool designed to help business owners navigate their workload while staying focused on their goals.

Enjoy!

RESOURCES:

1. Check out Micro Mastery Classes - CLICK HERE

2. Join Waitlist to hear about the next Dream Ten Retreat - CLICK HERE

3. Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

4. Follow Ooh La La Salon on IG - @oohlalabeauties

5. Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

6. Find resources online at www.lexilomax.com and on IG @lomax.lexi

Does being a salon owner make you feel dead inside?

In today’s episode, I’m getting real about why so many salon owners feel burnt out and why it doesn't have to be that way. Owning a salon should be empowering, not a drain on your energy or just a way to get “free rent”.

It’s time to reshape how you think about your salon’s profitability and, most importantly, how you value your own time and leadership.

Most salon owners I talk to aren’t paying themselves properly—if at all. They’re working endless hours, managing staff, dealing with product costs, and handling every tiny detail, often for little more than the privilege of being called an "owner". This needs to change. I share insights on how to reframe your compensation, the importance of systems, and why you need to get out of your own way to let your business grow and thrive.

Being a salon owner means wearing a lot of hats, but it doesn't mean you should sacrifice your mental health and happiness in the process. You need to have boundaries, empower your team, and focus on cultivating a culture that lets everyone shine—without micromanaging every detail. A great salon thrives when everyone, including you, has the opportunity to grow.

If you’re ready to stop simply getting by and start making your salon a source of pride and profit, tune in to this episode.

Also check out my Supported Salon Owner program—designed to help you build a business that works for you, not the other way around.

It’s time to value yourself and your business as much as you value your clients and your team.

Check out 100 days of salon systems

Before we get into the episode details, I wanted to tell you about my Micro Mastery Experiences that are taking place each month throughout 2023. These will be 12 experiences that will tackle different area of your business to make success simple. Want to learn more - CLICK HERE.

Now for the episode:

In this episode of the 10 Minute Beauty Business Podcast, I am speaking all about batch content creation, and how simplifying your social media strategy will allow you to batch content with ease and so much confidence.

Social media can have a huge effect, and while it isn’t the only part of your business strategy, it is a big part and can be daunting.  In this episode I am walking you through how we at Ooh La La batch our content, how we use our social media strategy to drive this batch content, how we make our decisions on what needs to be covered and also what we do with these content assets once we have them.

You may not want to follow my exact strategy for batching, but what I would say is that using your content calendar every day can be overwhelming and having to create daily content can be exhausting, so mapping out content days is so much more effective and makes it enjoyable as opposed to yet another thing that must be done each day.

Enjoy the episode!

Send me a DM if you have any questions on this episode

RESOURCES:

1. Monthly Micro Mastery Experiences - CLICK HERE
2. Check out Beauty Biz BFF - CLICK HERE to join TODAY
3. Join Salon Quarterly Waitlist - CLICK HERE 
4. Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!
5. Follow Ooh La La Salon on IG - @oohlalabeauties
6. Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.
7. Find resources online at www.lexilomax.com and on IG @lomax.lexi

Before we get into the episode details, I wanted to tell you about my Micro Mastery Experiences that are taking place each month throughout 2023. These will be 12 experiences that will tackle different area of your business to make success simple. Want to learn more - CLICK HERE.

Now for the episode:

LIFE AND BIZ UPDATE ALERT

Grab a coffee, grab a chair, grab a class of whatever is your favorite, I have whole lot to chat about and I'm gonna get real!

Firstly, I truly want to express how grateful I am for you all, this opportunity I have to connect with through the podcast is just the most special thing to me, so thank you thank you.

In this episode, I am sharing a life and business update. I have a few updates in here so this episode of the 10 Minute Beauty Business Podcast is slightly longer than usual, a few laughs, and few "holy cows", life is real, life gets real, and it's how we deal with it and how we learn from every situation that truly matters.

Enjoy the episode!

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

RESOURCES:

1. Monthly Masterclass waitlist - CLICK HERE to ensure you don't miss a thing

2. Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

3. Follow Ooh La La Salon on IG - @oohlalabeauties

4. Find resources online at www.lexilomax.com and on IG @lomax.lexi

It's that time of year again, wow this episode comes around pretty fast.  You guys love this, I love my messages in stories after we go live.

So here you go its FUN LIST time - our 23 for 23.

We have been doing this together for a few years now and it’s such a fun exercise to do, it doesn't take long - maybe 5 - 10 minutes tops. So, give yourself the time.

I always speak about the importance of planning for your business, but this list is about you, things you want to do in 2023 - could be big, big goals or smaller ones, but THEY ARE FOR YOU! In this episode I go through my 23 for 2023 to give you some ideas, some big things some little things, but still all that will bring me joy.

Please don't forget - write it, picture it and post it - tag me using hashtag #23for23

As I mentioned I have a FREE Next Year, Best Year Planning Workshop available today - CLICK HERE to sign up 

Also, don't miss out on your place for a year like you've never had before, sign up for Salon Quarterly waitlist- we kick off on January 9th so in a matter of weeks.  Don't miss it!

SIGN UP TO SALON QUARTERLY WAITLIST

Get ready for 2023! This is YOUR YEAR

Send me a DM if you have any questions on this episode

RESOURCES:

Check out Beauty Biz BFF - CLICK HERE to join TODAY

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

You asked and I listened.  In this week’s episode I am talking about all the easy ways that you can bring add on services that don't take up too much time but can deliver the profits you want to your clients. What I want for you is that after you listen to this episode you will start to think differently about your add on's and how you approach them with your clients. This is what we are always speaking about in my DREAM TEN Mastermind Program and always always talking about in my Quarter Four Planning Workshop Series.

DID YOU KNOW, you can still get your hands on my Quarter 4 Workshop Series, this is unbelievable value - and WILL NEVER be this price again! Don't miss it -  BUY NOW!

Send Lexi a DM if you have any questions on this episode

Make sure you are on Lexi’s email list to receive Lexi's Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Thanks for following @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

Can We all just take a big deep breath? and then let's get to work. In this episode Lexi shares what she is doing right now to move forward even with the uncertainty in our businesses. As information changes regarding Coronavirus Lexi will continue to make updates here on the podcast and on Instagram. Thanks for following @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community in these times of unprecedented events. We WILL get through this together. Find resources online at www.lexilomax.com and on IG @lomax.lexi. 

In this Episode Lexi Share's whats on her heart as CA salons are mandated to be closed again. big sigh.  real talk about what you need to do in your business regardless if you are open or closed today in order to be prepared in this land of unknown.  

Find lexi on Instagram @lomax.lexi and at www.lexilomax.com 

Before we get into episode I don't want you to miss any of the micro mastery classes. Check them all out click here

Don't miss my FREE masterclass - THE NEXT 90 - grab yours here

Now for the episode:

Welcome back to another episode of the 10 Minute Beauty Business Podcast. We're taking a dive into balancing the holiday hustle with big dreams for the upcoming year. I'm sharing how I'm making this Christmas extra magical for my little girl and teasing some exciting, never-seen-before stuff for Lexi Lomax, Inc. in 2024. We're also talking about the power of mindset and how it shapes our business and personal lives, all sprinkled with my usual dose of fun and excitement.

I've been totally hooked on this book, "As a Man Thinketh." It's old but gold, and it's got me thinking about how our thoughts really do shape our world. It's incredible how a shift in perspective can turn things around in both your personal space and your salon business. And guess what? I've cooked up something special for you – a free Master Class called "The Next 90," focusing on giving your business a solid boost in the coming months. I'm stoked to give this away because I just know the kind of impact it's going to have on your success.

Whether you're managing the festive rush in your salon or planning big changes, remember, every little step is a step towards greatness. It's also crucial to take a step back now and then to spot any leaks in your business processes. And hey, let's keep things real and focus on facts, not just feelings, to make plans that genuinely move the needle. Amidst all this, don't forget to be gentle with yourself.

The holiday season can get wild, but it's not on you to soak up everyone's frenzy. Stay grounded, keep your chin up, and let's end this year on a high note. Can't wait to catch up in the next episode – until then, keep shining bright!

Enjoy!

RESOURCES:

1. Check out Micro Mastery Classes - CLICK HERE

2. Join Waitlist to hear about the next Dream Ten Retreat - CLICK HERE

3. Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

4. Follow Ooh La La Salon on IG - @oohlalabeauties

5. Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

6. Find resources online at www.lexilomax.com and on IG @lomax.lexi

Don't miss my FREE masterclass - THE NEXT 90 - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠grab yours here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Check out all my micro mastery masterclasses - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠

In today's special episode, I'm taking you on a little journey through the highs and lows of balancing work with those precious moments of life that just shouldn't be missed. You know, like those all-important family days during the holidays that I, too, have been guilty of overlooking in the past. But not this time! I finally got it right, marking my calendar with a big orange "no calls" note, and it felt absolutely amazing. Let's dive into how we can all make room for more of these wins, both in our businesses and personal lives.

So, I've been thinking a lot about what makes us salon owners tick. We're like these super passionate, driven creatures who just want to crush it in our businesses, but dang, it can be exhausting, right? I've seen it firsthand, and let's be real, I've lived it. Working smarter, not harder, is where it's at, and I've got some juicy stories and tips to share about transforming our work habits to achieve that dream balance. We're talking big results without burning the midnight oil.

And oh! I have to tell you about this incredibly sweet message I got from a client. It was this screenshot of a text conversation with her husband, thanking her for chasing her crazy dreams, and her living her dream life with him. Heart-melting stuff, truly. It's these kinds of stories that remind me why I do what I do. Whether you're flying solo or have a partner cheering you on, it's all about loving what you do and who you're with. This client's transformation? A total 180, all by tweaking how she runs her business. It's possible, folks!

Lastly, I'm super excited to spill the beans on something BIG - my salon owner only mastermind program. If you're ready to level up your business game and join a group of badass salon owners who are all about growth, efficiency, and cutting through the fluff, then you've got to check this out. It's going to be a no-BS, give-me-the-roadmap kind of deal, and I promise, it's going to be epic. So, if your heart's racing a bit faster thinking about it, hit me up with a DM. Let's make magic happen together!

RESOURCES:

1. Check out SQ - ⁠⁠⁠⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠⁠⁠⁠

2. Check out Micro Mastery Classes - ⁠⁠CLICK HERE ⁠⁠

3. Join Waitlist to hear about the next Dream Ten Retreat - ⁠⁠CLICK HERE⁠⁠

4. Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox⁠⁠ JOIN THE LIST HERE!⁠⁠

5. Follow Ooh La La Salon on IG - @oohlalabeauties

6. Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

7. Find resources online at⁠⁠ ⁠⁠⁠⁠www.lexilomax.com⁠⁠ and on IG @lomax.lexi

Over my 16 years in this amazing business, I have learned so many lessons.  I have tried things that have NOT worked, I have tried things that KIND OF worked and I have tried things that I would class as a huge success.  In this episode I want you to learn from my failing forward moments, no matter what stage you are at in your business you can learn lessons from this episode.

In this episode are the details of my give away that is running this week.  Don't miss it (there are some special instructions for you, my amazing podcast peeps).

Make sure you are on my email list, you will receive my Principals of Business delivered straight to your inbox but also you wont miss anything that I have going on: JOIN THE LIST HERE!

Send me a DM if you have any questions on this episode

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

This episode Lexi shares a conversation with Clair Cioch, Hairstylist, Educator and epic content creator in Herkimer, New York. Clair and Lexi chat major do’s and don’ts about retail, content, and growing in your beauty business.

You can find Clair on Instagram @clairdoeshair and check out @hotspotsalonandspa to see all the retail magic from the salon’s page too.

Join lexi’s email list here: https://www.lexilomax.com/general-opt-in

Thanks for following @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community in these times of unprecedented events. We WILL get through this together. Find resources online at www.lexilomax.com and on IG @lomax.lexi

So many old wives tales we tell ourselves in the salon.  In this episode Lexi debunks old wives tales and the details about them.  It's a fiery, fast, sassy, real, passionate episode.  Thank you for your reviews and posting online, make sure to tag Lexi @lomax.lexi on Instagram, and for more info on coaching and all the other good stuff check out www.lexilomax.com.  

Before we get into the episode details, I wanted to tell you about my Micro Mastery Experiences that are taking place each month throughout 2023. These will be 12 experiences that will tackle different area of your business to make success simple. Want to learn more - CLICK HERE.

Now for the episode:

This episode dives into what I am doing this month to create growth opportunities for my business and the team at Ooh La La. 

It is so important for me to remind you that the content you consume shapes your reality, so please remember that when you are choosing to spend your time in any place, be that social media, in person events, reading blogs etc.  I want to encourage you, as always, to focus on what is good for your business, what will bring you success, what will generate momentum in your own way. 

This month of May is a busy one for me, but everything that I am doing is based on my business plan.  This plan is creating more freedom and less stress in my world. 

With 17 years’ experience in this industry, I know that I can support you and help you move that needle, I want your life to be abundant and joyful. 

So, tune in and enjoy the episode.

RESOURCES:

1. Monthly Masterclass waitlist - CLICK HERE to ensure you don't miss a thing

2. Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

3. Follow Ooh La La Salon on IG - @oohlalabeauties

4. Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

5. Find resources online at www.lexilomax.com and on IG @lomax.lexi

"You become strong by lifting others up, not pulling them down"

New year episode so I wanted to talk to you about mindset and also about the importance of routine.

As we come through our little holiday season, whether you took time off or didn't really have much down time, our lives are usually a little different and a little chaotic at this time of year, and our normal routine can fall away slightly (or completely), which can leave us in a bit of a head spin or feeling a little off.  In this episode I speak about things that you can do right now to get yourself back on track and try to help with the brain mist setting in.

Also, in today's episode I am bringing GIRL POWER back into our conversations, I want us to start being curious about how we see others in our industry and even in our salon.  Do we look at them with the green eyed monster slipping in or do we look at them say "dang girl/guy you are smashing it", I hope it the latter, but if it isn't what can you do today to embrace this sense of community and sense of lifting others up.

Salon Quarterly is now open - grab your place TODAY - CLICK HERE

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Send me a DM if you have any questions on this episode

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

So last week's episode was the fun stuff, the things that will light your life up with excitement.  This week is the meat!

If you are a regular listener to the podcast, you will know that this is my jam, this is where I nerd off.

This is GOAL SETTING week.

This episode is so practical, this week is actionable.  This episode will get the ball rolling, or a boulder even, so that your next year is your best year ever.

I am about to give you the foundations to build upon.  Done properly this will allow your DREAM TEN life become your reality, believe me, I've seen it, in my life and in my students life, its amazing to me.

Get a pen and paper ready for this one, you're gonna need it.

If you haven't listened to last week's 23 for 23 episode, maybe do that first - CLICK HERE, it will get the creative juices flowing, but if you don't have time, don't worry, just dive straight in.

The doors are open to Salon Quarterly for 2023.  so grab your place.  Our first kick off call is on January 9th.   Be a part of something very special, JOIN SQ TODAY

Get ready for 2023! This is YOUR YEAR

Send me a DM if you have any questions on this episode

RESOURCES:

Check out Beauty Biz BFF - CLICK HERE to join TODAY

Join Salon Quarterly - CLICK HERE 

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

How can I make more money?

How can I offer a more premium service?

These are the questions that I receive all the time in the DM's, this episode was actually directly asked for by a listener.  Making more money can feel out of reach, especially if you are already at capacity in your time behind the chair.

This episode will allow you to think differently about how you can make more money, and the options that are there for you to introduce PREMIUM APPOINTMENTS in your schedule.

I will give you some amazing ideas, along with strategy to bring these ideas to life TODAY.

Enjoy

Send me a DM if you have any questions on this episode

RESOURCES:

Beauty Biz BFF doors are open and ready for you, so CLICK HERE to join TODAY

The doors for Salon Quarterly are closed - but you can join the waitlist for 2023 - CLICK HERE

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

Don't miss my FREE masterclass - THE NEXT 90 - ⁠⁠⁠⁠⁠⁠⁠grab yours here⁠⁠⁠⁠⁠

Check out all my micro mastery masterclasses - ⁠⁠⁠⁠⁠click here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Now for the episode:

Welcome back to another episode of The 10 Minute Beauty Business Podcast. In this episode we're diving deep into the essence of goal setting, embracing growth without the grind, and the transformative power of effective communication. It’s all about finding balance in our bustling beauty business lives, and I can't wait to share these nuggets of wisdom with you!

I kick things off with a personal revelation: this year, I chose not to set traditional New Year's goals. Instead, I found myself in a place of feeling centered and grounded, attributing this to the success and stability in both my salon business and personal life. I delve into the importance of the SQ system, a methodology that's been a game-changer for me and my business. It’s about understanding the beauty of being in the moment, recognizing that growth isn't always about hustling harder but about maintaining a level that prepares us for future opportunities.

We then shift gears to the cornerstone of any successful beauty business in 2024 – communication. I want to emphasize how effective communication with clients is crucial, not just in-salon but across all touchpoints. From marketing to client interaction, it’s about building deeper connections and understanding. I share insights on how poor communication can lead to missed opportunities and how enhancing this skill can significantly boost your business growth and client relationships.

So, tune in, grab some nuggets of wisdom, and let's journey together towards a more balanced, fulfilling, and successful year in the beauty industry.

Don’t forget to check out Salon Quarterly and take advantage of the Voxer broadcast bonus if you're tuning in this Q1 of 2024 - link below

Enjoy!

RESOURCES:

1. Check out SQ - ⁠CLICK HERE⁠

2. Check out Micro Mastery Classes - CLICK HERE

3. Join Waitlist to hear about the next Dream Ten Retreat - CLICK HERE

4. Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

5. Follow Ooh La La Salon on IG - @oohlalabeauties

6. Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

7. Find resources online at www.lexilomax.com and on IG @lomax.lexi

"I'm no good at creating content", "I can't get my content right", "I don't have time to create content"

Have you ever said any of these things?  You know we are creative people, we create each and every day in the salon, we have content at our fingertips, literally.  So why do we choose to make it so dang hard?

In this episode, that is exactly what I am going to help you rectify, I have 6 amazing tips to get that content flowing and out to your ideal customer, your gal.

Also, two episodes that go really well with this topic are:

Ep 41 - what you branding needs to communicate

Ep 35 - your clients need you to

I hope you enjoy this summer school episode.  Please when you start posting your reels on the gram or over on tic tok please tag me, you will find me in both places @lomax.lexi.

RESOURCES:

If you want to get your planning juices flowing too check out my Salon Quarterly Journal that is available to buy via Amazon right now  - CLICK HERE

The doors to SQ quarterly are now closed.  If you didn't get to join, don't worry you can join the waitlist and you will be the first to hear when the doors open back up to this fantastic group.  JOIN THE WAITLIST

Beauty Biz BFF is coming soon - JOIN THE WAITLIST so you don't miss this.

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Send me a DM if you have any questions on this episode

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

Sneak peak time

Beauty Biz Bff is here, my love project from this past year.  And in this episode I give you a taster of what it's all about.

This is is module 5 - position your business.  So what's it all about, well mindset.

In this sneak peak I will explain how having the correct mindset when it comes to positioning your businesses a game changer.  As with all my 10 minute beauty podcast episodes I'm here to serve you and make things easier for you on a daily basis, both behind the chair and in your life.

Bff is for you if you would like to know "how can I make more money in my business" or "how can I simplify my business" or "how do I create systems in my business" then this is totally the episode for you.

Enjoy the episode.

Sign up for the waitlist today for Beauty Biz BFF and receive the special pre-sale email just before doors, which will only be available to people on waitlist for 24 hours - JOIN THE WAITLIST

RESOURCES:

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Send me a DM if you have any questions on this episode

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

In this episode we dive into my personal principles for business in the salon. No matter your role you should have determined principles to follow. They make decision making a breeze and help to determine what your priorities are in your biz. Also they are a great tool when you have others around you to share with them so that they understand the basics of how you want to have stuff go in your business. I share my personal principles so that you can use this episodes 10 minute beauty business tip to create your own, and refine parts of your business that might need attention. For more info find me online www.lexilomax.com and on instagram @lomax.lexi

Guess what? If you're catching this on the day of release, on February 26, 2024, you're in for a treat tomorrow night. I'm teaming up with the awesome folks at Gloss Genius for a FREE workshop on crafting an authentic brand that's all you. I'm psyched because everything we're going to chat about is straight from the heart, focusing on those SQ principles I rave about. Missed it live? No sweat. Scoot over to Gloss Genius' YouTube to catch the replay. It's packed with goodies and insights, and honestly, it's shaping up to be a blast. I'm all in for sharing and learning together, especially when it's about getting real and personal with our brands, check out my socials for more details.

In today's chat, I'm hitting on something we all feel but don't always talk about—the ups and downs of business life, or as I like to call it, the 'goop'. It's easy to get caught up in the day-to-day and forget to give ourselves a pat on the back for the small victories, especially when we're knee-deep in challenges. But here's the thing: every step forward, no matter how tiny, is worth celebrating. Let's make a pact to not just wait for the big wins to feel proud. Reflecting on our journey and seeing how far we've come can be a game changer.

I'm also super stoked to share that we're leaning into what makes the '10 Minute Beauty Business Podcast' tick—snappy, actionable advice you can use right away. You told us you love the quick listens, and we're listening! These bite-sized episodes are all about getting straight to the point, so you can dive in, get inspired, and then get back to doing your magic. And hey, I'm always here for a chat or to bounce ideas around. Slide into my DMs anytime; this community is all about supporting each other.

Now, let's get real about something—freedom. What does it mean to you in the context of your business? Are you chasing freedom from the never-ending to-do list, or are you looking for the freedom to pursue what lights you up, thanks to your biz? This convo is crucial for figuring out our 'why' and setting the stage for meaningful growth, both in business and in life. Whether it's fine-tuning your operations or dreaming big, remember, success starts with a solid plan and the right mindset. Let's tackle this together and unlock the freedom to make our beauty biz dreams a reality. Drop me a line about today's episode; I can't wait to hear your thoughts. Catch you next time, and keep shining your light!

RESOURCES:

1. Check out SQ - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
2. Check out Micro Mastery Classes - ⁠⁠⁠CLICK HERE ⁠⁠⁠
3. Join Waitlist to hear about the next Dream Ten Retreat - ⁠⁠⁠CLICK HERE⁠⁠⁠
4. Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox⁠⁠⁠ JOIN THE LIST HERE!⁠⁠⁠
5. Follow Ooh La La Salon on IG - @oohlalabeauties
6. Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.
7. Find resources online at⁠⁠⁠ ⁠⁠⁠⁠⁠⁠www.lexilomax.com⁠⁠⁠ and on IG @lomax.lexi

 In this Episode Lexi shares a 3 part business round-up. What's been going on, and some key tips for awkward conversations in the salon, as well as a new idea we need your feedback on!! Don't forget to TAG lomax.lexi if you loved this episode. 

What to say...

-When they say you are too expensive:

I understand we all have different budgets. My pricing is non negotiable

My education, experience, and quality of products are what dictates my pricing

I’m happy to create a service for you that fits within your budget, and will still be in line with your hair goals

I’m happy to refer you to xyz stylist who may be exactly what you are looking for.

-When you get no showed:

you were a no-show for todays appt, I hope everything is ok.

Per salon policies that you agreed to when we booked the appt, INSERT policy being upheld

In order to book a future appt we will need to take care of the no show policy outlined when you booked the original appt, and I will be happy to see you.

-When a client is late:

So happy you made it. You are in the late policy window stated when you booked your appt so here are your options:

In the future if you are more than xyz late we may rebook that appt and then my no show policy will apply.

Thanks for following @lomax.lexi, sharing the podcast, and for being so amazing! 

Find resources online at www.lexilomax.com and on IG @lomax.lexi

This episode Lexi shares her thoughts on life right now with Coronavirus and your beauty business. As information changes Lexi will continue to make updates here on the podcast and on Instagram. Thanks for following @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community in these times of unprecedented events. We WILL get through this together. Find resources online at www.lexilomax.com and on IG @lomax.lexi

What makes you happy? What doesn't make you happy? These are two super important questions you need to ask yourself, but how often do you? Recently I have been thinking about these very questions and I have been figuring out how we can measure happiness. In this episode I tell you about my recent experience with COVID and how this time has allowed me to reflect.

I recorded this episode because I want to encourage you to find the answers to these questions for your life. Ask yourself - what habits and systems do you have at the moment that are not serving you?   What are you currently doing that doesn’t bring you joy?  By removing or scaling down on those certain activities that don’t bring your life joy, what would you then have time to do that will enhance your world?

By doing this you will ensure that you are showing up as the best version of you!   

As always podcast people are my people so I want this and more for you.

Also, before you go - please DM me or email me and my team at coaching@lexilomax.com to let me know if you enjoyed the moving meditation bonus episodes and if you would like more of these - if you missed it CLICK HERE to listen back.  

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Send me a DM if you have any questions on this episode

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

Welcome back to the 10 Minute Beauty Business Podcast! In this exciting episode, I'm joined by the incredibly talented and inspiring J Ladner. J's energy and passion for the beauty industry are simply unmatched, and I couldn't wait to finally have him on the show. We dive into J's journey, his innovative approach to hairdressing, and how he became a pivotal figure in the beauty community. Get ready for some invaluable insights and a lot of fun!

J shares his incredible journey from being a salon owner in Dayton, Ohio, to becoming a world-renowned educator and the Chief Brand Ambassador for Oligo Professional. His story is one of determination, creativity, and a deep love for the industry. J emphasizes the importance of efficiency in hairdressing, revealing his secrets to cutting service times in half without compromising quality. If you're looking to maximize your productivity and client satisfaction, you won't want to miss J's expert tips and advice.

We also explore the emotional side of being a hairstylist and the challenges that come with it. J talks about the importance of making intentional decisions and how they can impact your business and personal life. He encourages stylists to break free from autopilot mode and embrace curiosity and innovation in their work. J's message is clear: efficiency and creativity go hand in hand, and by harnessing both, you can elevate your career to new heights.

Finally, we discuss J's exciting new venture – one-on-one virtual coaching for hairstylists. This personalized approach allows J to guide stylists through practical techniques and strategies that can be implemented immediately. Whether you're a solo artist, part of a salon team, or a student, J's coaching sessions are designed to help you thrive. Tune in to learn more about this game-changing opportunity and how you can benefit from J's expertise.

You can check out everything J has to offer on his website - jladner.com Also you can listen in to J and Nina's podcast - No Stylist Left Behind Podcast

Listen for Lexi's Instagram and online presence do's and don'ts. Lexi share's her IG pet peeves, and how you can make sure you don't create frustration for your future clients, as well as how to maximize your Instagram presence. Check it out, and leave us a review wherever you are listening! Don't forget to tag@lomax.lexi on Instagram after you execute the 10 minute Beauty Biz Tip. Lexi can't wait to see your transformations... in less than 10 minutes!!! Find More about Lexi over on www.lexilomax.com.  

The doors to Salon Quarterly for Qtr 2 of 2023 are about to open. So, if you would like to make more money, have more freedom in your life, gain more flexibility, whatever it is you want more of, SQ will show you the roadmap to get there. We only open the doors ever 3 months, don't miss your spot. CLICK HERE to join the waitlist.

Today's Episode:

In today’s world, it is essential as business owners to bring awareness to what we are selling. Without awareness, potential customers won’t know what you are offering and your business won’t be able to thrive. This is especially true for us in our amazing beauty industry, where bringing awareness to what you are selling is essential to our success.

No matter what is going on in the world, our industry is resilient and will always be around. Even in times of economic hardship, salons can still find ways to generate additional revenue and grow their clientele. The key is to be intentional about your business and intentional about bringing awareness to what you are selling, who you are selling it to and why they need your service from you.

In this episode, I am going through how you can generate additional revenue and potentially grow clientele in a salon business during a slow period. I am encouraging you to focus on facts instead of emotions and provide strategies for increasing revenue, such as upselling and reaching out to existing clients.

Enjoy the Episode!

RESOURCES:

Monthly Micro Mastery Classes - CLICK HERE

Join Salon Quarterly Waitlist - CLICK HERE

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Follow Ooh La La Salon on IG - @oohlalabeauties

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

In this episode Lexi shares tips for beating the holiday induced busy - This year more than ever it’s time to know how to avoid stress, overwhelm and burnout.

Join Lexi and have the most abundant and organized 2021 by signing up for Lexi’s 10 WEEK PLANNING GROUP - the waitlist is NOW OPEN click HERE!

Thanks for following @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community in these times of unprecedented events. We WILL get through this together. Find resources online at www.lexilomax.com and on IG @lomax.lexi

https://www.lexilomax.com/vm-waitlist-1

Don't miss my FREE masterclass - THE NEXT 90 - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠grab yours here⁠⁠⁠⁠⁠⁠⁠⁠⁠

Check out all my micro mastery masterclasses - ⁠⁠⁠⁠⁠⁠⁠⁠⁠click here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠

Welcome back to The 10 Minute Beauty Business Podcast with me, Lexi Lomax. In today's episode, we're diving into something super close to my heart - how we, as salon owners and beauty professionals, can truly uplift our game in customer service. It's all about the lessons learned, both from personal experiences and the wisdom shared by my mentors. I've had this amazing journey of growth, not just as a mentor myself but also by being on the receiving end of mentorship. It's been eye-opening, to say the least. Sitting down (or zooming in) with my mentors has filled me with insights that I'm just itching to share with you. It's all about creating those magical moments for ourselves and our clients, and sometimes, that means stepping back and letting things unfold naturally.

In today's chat, I want to unpack a powerful message that one of my mentors shared. It's about the beauty of letting things happen in their own mystical and magical way, without trying to force or control the outcome. I know, it sounds a bit out there, but stick with me. This lesson hit home during a mentorship call with about 20 of us listening in, nodding and realizing that sometimes, when we let go of the reins, things turn out even more beautiful than we could've planned. It's a gentle reminder for all of us, especially in the creative and often unpredictable world of beauty, to trust the process and embrace the journey, bumps and all.

Now, let me tell you about a little incident that happened at a fancy restaurant - yep, the one with the unexpected shower of ice water. Beyond the initial shock and the mess, this experience shed light on the essence of customer service, or the lack thereof, and got me thinking about how we handle things in our salons. It wasn't just about the accident itself but how it was managed (or rather, mismanaged) that left a lasting impression. This story isn't just a recount of a dinner gone wrong; it's a stepping stone to discussing how we can respond to unforeseen mistakes in our salons to ensure our clients always feel valued and cared for, even when things don't go as planned.

So, if you're looking to elevate your salon's customer service and ensure every client leaves not just satisfied but genuinely delighted, this episode is for you. Let's dive in and explore how we can make our salons not just a place for beauty transformations but a sanctuary where every client feels seen, heard, and appreciated.

Enjoy!

RESOURCES:

1. Check out SQ - ⁠CLICK HERE⁠

2. Check out Micro Mastery Classes - CLICK HERE

3. Join Waitlist to hear about the next Dream Ten Retreat - CLICK HERE

4. Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

5. Follow Ooh La La Salon on IG - @oohlalabeauties

6. Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

7. Find resources online at www.lexilomax.com and on IG @lomax.lexi

The signs are all around us, shelves are not always full, what we usually reach for in the supermarkets are not always there!  In this episode, I talk about the supply chain issues that are being faced across all industries at the moment.  This is totally not about scaremongering, that is not what I am about.  This episode is purely to make sure you are mindful of this situation, and ensure that you have your backup plans. I want you all to smash this holiday season and I want to make sure that nothing gets in your way, especially not supply chain problems.  You deserve to be profitable and I want to make sure you are!

Listen in to hear about my brand NEW COURSE

Make sure you are on Lexi’s email list to receive Lexi's Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Send Lexi a DM if you have any questions on this episode

Thanks for following @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

What if your need to be liked is holding your business back? In this episode, we’re getting real about how people pleasing can sabotage your success as a salon owner. I’m breaking down why tough conversations and clear boundaries are essential if you’re serious about growing your business to six figures and beyond.

We’re talking about the shifts you need to make in your leadership style, starting with ditching the need for approval. You’ll learn how to set the tone from the beginning, so your team knows exactly what’s expected—and why this isn’t about being harsh, but about building a solid foundation for long-term success.

Plus, I’m sharing a personal story that’s all too relatable: how not handling an issue early on led to major regrets. It's a simple, yet powerful reminder that being proactive, not reactive, is the key to keeping your business running smoothly, even when life throws curveballs your way.

By the end of this episode, you’ll have a fresh perspective on what it really means to lead with confidence, and how to stop letting people pleasing get in the way of your million-dollar goals. Tune in and take your first step toward becoming the decisive, respected leader your salon needs.

Friendly & Firm LIVE Masterclass is NOW available - click here to buy now -  this will take place on Monday, 11th April at 12pm (PST) - don't miss it

Eyes on your own paper!

This is what I say all the time, simply put this means concentrate on what you are doing in your own business, don't be spending all your time comparing yourself with everybody else. I want you to be confident in YOU. By falling down that comparison rabbit hole, you can really knock your confidence. Remember remember remember we are all at different stages, we all have different back story’s, so don't be hard on yourself.

If you are somebody that lacks confidence in your business, maybe not in all areas, maybe it’s popping its head in certain parts, like social media reels, or speaking to clients or maybe it’s you shy away from having difficult conversations with clients or other stylists. Whatever it is, you want to listen in to this episode. I am giving you some great tips to overcome this. I want you to be the most confident beauty professional that you know you can be. Enjoy!

If you try any of these tips in your own biz make sure you send me a message on IG (@lomaxlexi) and tell me how you are killing it today and everyday.

Beauty Biz BFF is coming soon - JOIN THE WAITLIST so you don't miss this.

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Send me a DM if you have any questions on this episode

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

I'm getting a little vulnerable in this episode of the 10-minute beauty business podcast. I hope you don't mind. And the reason I am, is because of a question that I received in the DM's.  This question was the inspiration for today’s episode, it was the reminder for me that I myself and so many others struggle with this, maybe not all the time, but from time to time we totally do.

So here it is, how do I build more confidence?

I am sharing some of my tips of how I overcome that negative self-talk, how I bring myself back, what I have to say to myself and how it works for me.

This episode is vulnerable, this episode does get a little deep, but I really believe that it will help you if you are struggling right now, or if you have a tendency to struggle with confidence in your business. So, have a pen and paper ready to jot down some of my tips, or allow your own thoughts to flow as to how you can adapt these to work in your world.

And remember I am here cheering you on ALWAYS!

Enjoy.

Also, there is some new news coming about Salon Quarterly, things are changing, and as always, my podcast peeps will be the first to hear.  But make sure you are on the waitlist to secure your spot for 2023.  We will have one flash sale before the end of the year, which will allow you to lock in 2022 prices, and if you're sitting on the waitlist you will be the first to hear about it.

SIGN UP TO SALON QUARTERLY WAITLIST

Don't miss it, get ready for 2023!

Send me a DM if you have any questions on this episode

RESOURCES:

Beauty Biz BFF doors are open and ready for you, so CLICK HERE to join TODAY

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

Check out Supported Salon Owner - ⁠⁠⁠CLICK HERE

Can you believe it? We’re already halfway through the year, and it’s July, which is officially baby month for me and my family. As I’m on maternity leave, I’ve been reflecting on the importance of having solid systems in place. Trust me, when life throws you curveballs—like summer colds and sick kids—those systems are what keep everything running smoothly. Today, I’m giving you a life update and sharing what to expect over the next couple of months on the podcast.

In this episode, I’m diving deep into effective salon leadership. Good leadership is more than just being in charge; it’s about creating an environment where your team feels supported and empowered. I’m sharing some personal stories, including how our systems allowed me to step back without things falling apart. I also discuss the critical balance between serving your team and your clients, which is essential for growing a successful salon business.

We’re also switching things up a bit while I’m on leave. I’ve batched some fantastic interviews with industry experts and friends outside the beauty world. Every other week, you’ll hear from me solo, and on the alternate weeks, enjoy longer-form interviews that go beyond the ten-minute mark. Expect insightful conversations with guests like leadership experts, health professionals, and industry gurus—all aimed at giving you actionable tips to elevate your salon business.

Lastly, I introduce you to my new YouTube channel, "Diary of a Salon Owner," where I’ll be sharing behind-the-scenes glimpses into salon life and more in-depth discussions from the podcast interviews. Plus, don’t miss out on our incredible community in Supported Salon Owner and Salon Quarterly. These programs are designed to help you implement proven strategies, ensuring you’re not just surviving but thriving in your beauty business.

Tune in, and let’s continue this journey together. Your path to becoming a million-dollar salon owner starts here!

This episode Lexi shares a new mindset trick to sell solutions.  it's quick and powerful!! Thanks for following @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community in these times of weird weird weird. We WILL get through this together. Find resources online at www.lexilomax.com and on IG @lomax.lexi

Don't miss my FREE masterclass - THE NEXT 90 - ⁠⁠⁠⁠grab yours here⁠⁠

Check out all my micro mastery masterclasses - ⁠⁠click here⁠⁠⁠⁠

Now for the episode:

Today's chat is all about the festive season in the salon. You know, December is such a special time – it's filled with joy, laughter, and a whole lot of salon magic.

I've been playing Santa lately, and let me tell you, it's been an absolute blast. From picking out unique gifts for my team to figuring out the perfect way to wrap them, it's been a whirlwind of holiday fun. And our holiday party? We're doing things a little differently this year – think less formal, more fun. I'm talking about games, laughter, and creating those memorable moments together.

But hey, it's not all tinsel and gift wrap! Let's talk business, specifically the SQ program. If you've been feeling a bit lost in the salon business maze, SQ is like a guiding light. It’s all about making your business life simpler and more profitable. Imagine spending less time worrying and more time enjoying what you love. That's what SQ is all about – it's a lifesaver for salon owners who want to break free from the behind-the-chair hustle.

Now, onto some exciting team news! Our salon family is growing and evolving. We're welcoming new assistants, and guess what? Our former receptionist, Lizzie, is back! It’s like a warm reunion and a fresh start all rolled into one. We’re also stepping up our game with some fabulous new services. Have you ever heard of Japanese scalp facials? Well, they're coming to our salon, and I can't wait for you to try them. It's all about innovation and bringing the best to our clients.

As we wind down the year, I’m buzzing with plans and ideas for 2024. It’s all about staying ahead of the curve, dreaming big, and making those dreams a reality. And amidst all this planning and excitement, I’m taking some time to slow down, be with my family, and just soak in the season. It’s amazing how a little pause can spark so much creativity and clarity.

So, that's a wrap on our December salon shenanigans! This episode is your cozy corner to hear about all things beauty, business, and holiday cheer. I can’t wait for you to join me in this festive journey. Let’s make this a December to remember in our beauty world!

Enjoy!

RESOURCES:

Don't miss my FREE masterclass - THE NEXT 90 - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠grab yours here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Check out all my micro mastery masterclasses - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠

Wow, what a ride these first couple of weeks have been! I've been attending retreats, teaching in Anaheim (shoutout to my premiere show fam!), and just soaking in all the love and energy from you amazing folks. It's been a blast, but boy, am I glad to be back in my own cozy space. There's nothing like the feeling of coming home after being on the road, right?

Meeting so many of you in person was the highlight of my journey. Seriously, your support and enthusiasm at the premiere show made everything I do feel even more worthwhile. It's like we're all part of this big, beautiful beauty community, and I'm just so grateful for each and every one of you. And to those who came up to say hi, you made my heart sing! It's incredible to connect with listeners in real life and feel that shared passion for our industry.

Now, let's chat about something that's been buzzing in our world - the whole Unite and Ulta situation. It's stirred up quite a conversation, hasn't it? I've been thinking a lot about what this means for us in the salon biz and how we adapt to these retail changes. But after some heart-to-heart talks and a bit of reflection, I'm seeing the silver lining and the opportunities it brings. It's all about staying flexible, focusing on what we do best, and keeping those connections with our clients as authentic as ever.

So, as we navigate through these shifts together, remember that it's our shared love for beauty and our community that keeps us going. Whether it's choosing to prioritize our personal time (yep, straight into my jammies when I get home!) or diving deep into the evolving retail landscape, let's keep our hearts open and our spirits high. We're in this beautiful journey together, and I can't wait to see where it takes us.

Drop me a message, share your thoughts, or just say hi - I'm all ears and here for the chat. Here's to more beauty, more connections, and an amazing year ahead. Enjoy!

RESOURCES:

1. Check out SQ - ⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠

2. Check out Micro Mastery Classes - ⁠CLICK HERE ⁠

3. Join Waitlist to hear about the next Dream Ten Retreat - ⁠CLICK HERE⁠

4. Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox⁠ JOIN THE LIST HERE!⁠

5. Follow Ooh La La Salon on IG - @oohlalabeauties

6. Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

7. Find resources online at⁠ ⁠⁠www.lexilomax.com⁠ and on IG @lomax.lexi

I'm bursting with excitement about the holiday planning and the end-of-year mini-mind which is just about to start! It promises to be nothing short of epic. If you're hearing this in time, you might still be able to join us, so click here DM me so you don't miss it.

Now for the episode:

In today's episode, I took a deep dive into what I'm going to be up to this month (September) in the salon.

September sets the foundation for Q4. It's not about completely changing the business for a few months but about seizing the easier conversion opportunities. At Ooh La La we're working on our salon's gift guide, and I'm excited to connect with our clients in some fun ways.

This year has been mind-blowing! We've onboarded numerous new clients, leading to a cascade of growth. It's been incredibly rewarding to not only connect with these new clients but also to deepen our relationship with our existing ones. The influx of referrals and the seamless integration into our online processes has been surreal. It's been an absolute joy sharing our strategies in the visibility masterclass, and I genuinely believe these strategies can work beyond just the beauty industry.

But with growth comes change. There have been unexpected shifts in our salon's team dynamics, but everything feels perfectly aligned. New stylists, like Caroline and Faith, are joining us, and we're exploring the avenue of commission stylists – a fresh direction for me. Everything has been about adaptation, reassessment, and planning.

Oh, and a quick heads-up to those who bought nugget icemakers on my recommendation last summer: ensure you clean them often but be gentle; we learned that the hard way.

Thanks for tuning in. I cherish every moment I get to share with you all. Have a fabulous week, and I'll catch up with you soon!

Enjoy!

RESOURCES:

1. Check out Micro Mastery Classes - CLICK HERE

2. Join Waitlist to hear about the next Dream Ten Retreat - CLICK HERE

3. Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

4. Follow Ooh La La Salon on IG - @oohlalabeauties

5. Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

6. Find resources online at www.lexilomax.com and on IG @lomax.lexi

Before we jump into the episode, we wanted to let you know that the doors to Salon Quarterly are OPEN.  This programme has seen some of the most amazing results for its students, it blows my mind.  Being a part of this programme will change your world, trust me, don't miss it, doors are only open for another week SIGN UP TODAY

Todays episode is an update on everything that has been going on in my life, my salon business and my coaching business.  The reason for this episode is to allow what I'm doing to spark ideas in your mind for what you could bring into your business.  I'm an open book with everything that I do, my aim always is to put more income in the hands of all you amazing people.

I am blessed that I have had a wonderful year in all aspects of my business and when something works (or maybe doesn't work), you, my podcast people, are always on my mind to fill you guys in.

Don't forget, the doors to SQ are open, our first call is on January 9th.  Are you ready to be a part of something very special, JOIN SQ TODAY

RESOURCES:

Check out Beauty Biz BFF - CLICK HERE to join TODAY

Join Salon Quarterly - CLICK HERE 

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

In this Episode Lexi chats about the pivotal moment we find ourselves in for our beauty business.  What did the last 6 months of business feel like and what do you want the next to feel like? Do you want to repeat or change what you did in the first 1/2 of this year? 

Remember you are a human. You are in charge of you, and you got this. 

Make sure you are on Lexi’s email list to get this week’s money breakdown delivered to your inbox JOIN THE LIST HERE!

Thanks for following @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community. Find resources online at www.lexilomax.com and on IG @lomax.lexi

Do you think being successful is worth getting burnt out and not enjoying your life outside your biz? If your answer is yes, then maybe this isn't the episode for you. If your answer is NO, then I've got you. We work dang hard in our business, and I'm not saying that isn't important, what I am saying is that we MUST be also enjoying our lives too! In this episode, I run through my 6 rules of beauty business entrepreneurship to make sure you step closer to that balanced life we all should be striving for.

Also, listen in to hear about my exciting new program, spaces are limited and registration is OPEN!

Send Lexi a DM if you have any questions on this episode

Make sure you are on Lexi’s email list to receive Lexi's Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Thanks for following @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

Lexi answers questions from attendees at Goldwell of New York's TrendZoom hair show.  Great questions, and answers that will help - we are sure you have some of the same questions!  Connect with Lexi online @lomax.lexi on Instagram, and at lexilomax.com.  

Are you selling your retail?  Do you understand your customer?

Sales psychology is real!  I get it, because I am a great shopper.  In this episode I want to explain that if we do not stock retail that sells to our gal, then our stock is not going to sell! Simple!

You need to understand who your gal is!

You need to ensure that your retail supports the relationship between you and your gal between appointments.

Check this episode out, its jam packed and QUICK!

Also, check out my summer sale bundle - link in my bio

Beauty Biz BFF is coming soon - JOIN THE WAITLIST so you don't miss this.

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Send me a DM if you have any questions on this episode

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

Do you spend your time working on your business or in your business?  In this episode, Lexi draws parallels between these both.  The industry we work in is ever-changing, now faster than ever, our clients are so educating and they are looking for more options.  Don't be left in the dust, live the life you want.  Listen to this week's Summer School Edition episode to hear how to elevate your beauty biz.

Make sure you are on Lexi’s email list to receive Lexi's Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Thanks for following @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

So here it is - I know you guys love this - It's time for our fun list, our 22 for 2022. We have been doing this together for a few years now and it’s such a fun exercise to do, it doesn't take long - maybe 5 - 10 minutes tops. So, give yourself the time.

I always speak about the importance of planning for your business, but this list is about you, things you want to do in 2022 - could be big, big goals or smaller ones, but THEY ARE FOR YOU! In this episode I go through my 22 for 2022 to give you some ideas.

Please don't forget - write it, picture it and post it - tag me using hashtag #22for22

Sign up for the waitlist for Salon Quarterly which will kick off in January - CLICK HERE

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Send me a DM if you have any questions on this episode

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

Let’s talk about creating a salon marketing plan that works—and not just for now but for the future of your business. This week, I dive into the power of building a consistent client pipeline that never runs dry. Whether you’re rocking a rental salon model, a hybrid setup, or managing employee-based stylists, you’ll learn why it’s crucial to have a plan that consistently brings in your dream clients. Plus, I’m sharing details about my Five Ways to 50K event—a free five-day coaching experience designed to help you add $50,000 to your salon’s bottom line.

💡 Key Takeaways from the Episode:

• Identify and Attract Your Ideal Clients: Learn how to pinpoint exactly who you serve and how to attract them using targeted marketing messages and client "magnets" that align with your business goals.
• Consistency Over Perfection: Discover why a sustainable, realistic marketing plan is better than a flawless but unmanageable one—and how to make consistency your superpower.
• Content That Converts: Avoid the most common marketing pitfalls, like unclear messaging and random posting schedules. Instead, create content pillars that resonate with your audience and guide them to take action.
• Measure, Test, and Refine: Master the art of tracking your marketing results to see what works, what doesn’t, and how to adjust for maximum growth—all while keeping your goals front and center.

✨ Why This Matters:
Your salon’s success depends on bringing in new clients while keeping current ones engaged. A structured marketing plan tied to your overarching business goals ensures your efforts pay off. It’s not about doing more; it’s about doing the right things consistently and sustainably.

🔥 Join the Free Five Ways to 50K Coaching Event!
This week-long event starts today, and you don’t want to miss it! I’ll walk you through step-by-step how to add $50,000 to your salon’s bottom line with simple, actionable strategies.

Join me for 5 Ways to $50k

Before we get into the episode details, I wanted to tell you about my Micro Mastery Experiences that are taking place each month throughout 2023. These will be 12 experiences that will tackle different area of your business to make success simple. May have some amazing offers - don't miss them CLICK HERE.

Now for the episode:

In this episode, I am speaking about the importance of consistency for long-term success in your business. Maintaining consistency can be a challenge due to everyday distractions, however, I cannot emphasize enough how it is consistency that is necessary to achieve lasting results. It is like planting a seed in a garden, seeds need to be watered and cared for over time to grow, your business needs consistent attention and effort to thrive.

Also advise focus on long-term plays in your business and please have faith in the process, even if it takes multiple years to see results.

So remember:

1. Plant seeds for long-term results

2. Trust the process for long-term results

3. Plan ahead and don't quit

4. Consistent action yields results

5. Invest in yourself to succeed.

I want to encourage you to take 10 minutes to brainstorm where they can put long-term plays in their beauty business.

So, tune in and enjoy the episode.

RESOURCES:

1. Join Waitlist to hear about the next Dream Ten Retreat - CLICK HERE

2. Monthly Masterclass waitlist - CLICK HERE to ensure you don't miss a thing

3. Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

4. Follow Ooh La La Salon on IG - @oohlalabeauties

5. Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

6. Find resources online at www.lexilomax.com and on IG @lomax.lexi

Before we get into episode I don't want you to miss any of the micro mastery classes.

Check out our next LIVE masterclass "CASH TO CASHFLOW", this is not to be missed.

This is a HOW TO inject quick cash into your business over the holiday season, or at anytime in your beauty biz.

Check them all out click here

Now for the episode:

Ever had that "I just HAVE to buy this" moment while shopping? I mean, who hasn't? In this episode, I take you on a stroll down the aisles of CVS, reminiscing about those irresistible beauty buys and how retail is getting a major makeover. From spotting the latest trends in beauty products to understanding why some displays just make us want to splurge, we're diving deep into the world of salon retail.

Remember the first time you walked into Anthropologie? I sure do! It's all about creating that buzz, that excitement, that "I need this in my life" feeling. And guess what? We can totally recreate that vibe in our salons. With the right merchandising tricks up our sleeves and a keen eye for what's trending, we can turn our salons into mini retail havens.

Online shopping might be the rage, but there's something magical about physically picking up a product, feeling its texture, and imagining it as part of our beauty routine. And that's where our salons come in. We've got the power to create those butterfly-in-the-stomach moments for our clients, making them fall in love with products over and over again.

So, next time you're wandering the aisles of your favorite store or even your own salon, think about the experience. What makes you tick? What draws you in? Let's chat about it, and hey, if you've got any retail tales of your own, slide into my DMs. I'd love to hear them!

Enjoy!

RESOURCES:

1. Check out Micro Mastery Classes - CLICK HERE

2. Join Waitlist to hear about the next Dream Ten Retreat - CLICK HERE

3. Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

4. Follow Ooh La La Salon on IG - @oohlalabeauties

5. Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

6. Find resources online at www.lexilomax.com and on IG @lomax.lexi

In this episode of the 10 Minute Beauty Business Podcast, I dive into a topic that many salon owners find daunting but is crucial for success – contracts and legal agreements. I emphasize the importance of having solid contracts to ensure freedom and peace of mind in salon ownership. Additionally, I share business updates and insights to help you thrive in your beauty business.

1. Importance of Contracts:

   • Contracts and legal agreements provide freedom and security in your business.
   • Many salon owners tend to overthink their contracts, but simplified, clear agreements are essential.
   • Avoid liability by establishing proper legal frameworks and ensuring your contracts cover all necessary aspects.

2. Creating Staff Excitement:

   • Engaging and motivating your staff starts with understanding their motivations and maintaining a positive culture.
   • Having the right team and shared goals makes a significant difference in your salon’s success.
   • I share tips on how to keep your staff excited and aligned with your salon’s vision.

3. Masterclass Insight:

   • My latest masterclass, "Visibility Tenfold," focuses on growing your business revenue without spending extra time on social media.
   • The principles apply to both client acquisition and backend operations, helping you build a well-rounded and thriving business.
   • Highlights from the masterclass include strategies for increasing visibility and revenue while maintaining a balanced workload.

4. Handling Contracts Efficiently:

   • Simplify your contracts and avoid overthinking the process.
   • Use tools like ChatGPT to draft basic agreements, then consult a lawyer for finalization to ensure everything is legally sound.
   • Investing in legal advice is crucial for saving time and avoiding costly mistakes in the long run.

5. Community Support:

   • The Supported Salon Owner (SSO) community offers valuable resources, support, and direct communication with me to help you navigate salon ownership challenges.
   • By joining SSO, you gain access to a network of like-minded salon owners and expert advice to elevate your business.

My message is clear: stop overthinking and start simplifying. Whether it's contracts, staff motivation, or business strategies, clarity and simplicity are key. By setting up proper legal frameworks and focusing on what truly matters, you can achieve the freedom and success you desire in your beauty business.

• Instagram: @lexilomax
• Masterclass: Visibility Tenfold
• Join SSO Community: Supported Salon Owner

Tune in to this episode for practical advice, business updates, and a motivational boost to simplify and strengthen your salon business. Don’t miss my insights on creating a legally sound foundation and achieving true business freedom.

Continuing in the 2020 planning series Lexi shares one of her favorite lists to make here on the podcast! The yearly FUN list - no stress, just helps your beauty biz in a totally new way! Make your 20 for 2020 list YOUR WAY. Send Lexi a pic of your list, DM her, or Tag @lomax.lexi on Instagram so we can share your list with the 10MBB gang! If you haven't listened to the first episode in the series go back to episode 7 and get your download from https://lexi-lomax.mykajabi.com/planning-party. It's gonna be a great year! Part 3 of the 2020 planning series coming soon! 

Ready for a truth bomb that'll shake up your world? This episode of the 10 Minute Beauty Business Podcast is all about the "I" word – investing. Yeah, I said it. The thing that makes your palms sweat and your heart race, not because it's your latest crush but because it's darn scary. We're tearing down the myths that investing is all cryptos and retirement plans. Nope, it's the secret sauce to beefing up your salon's cash flow by $50k or more. And trust me, it's not as daunting as it sounds.

Let's get real for a sec. I've been where you are – hustling hard in the salon, feeling like you're just one bad day away from chaos. I've poured my heart, soul, and every last penny into my biz, riding the rollercoaster of salon ownership. But here's the kicker: The moment I started to invest with intention – in myself, my team, and those game-changing business strategies – everything flipped. This episode is my tell-all on making those moves that turned my beauty biz from "meh" to "wow."

I'm diving deep into the hows and whys of smart investing, from personal growth to strategic biz moves. Think of it as your road map to stepping up your game without breaking the bank or your spirit. We're talking real talk about getting support, learning new tricks, and why joining forces with like-minded beauty mavens (hello, salon minds) can skyrocket your success. It's all about making your business work smarter, not harder.

So, if you're on the fence about investing, thinking it's all too complicated or risky, let this episode be your wake-up call. We're all about making those bold moves that pay off big time, adding that sweet $50k (or way more) to your bottom line. Join me and a crew of unstoppable beauty pros who are ready to take the leap and transform their businesses. Let's do this – because your beauty biz deserves to shine bright, and so do you!

Ready to raise your income - check out salonMINDS

or DM me and let's chat!

Lexi chats all about flexing your creativity muscle in a new way, to bring back your mojo in the salon.  Find all things beauty business at www.lexilomax.com and on instagram @lomax.lexi - make sure to tag Lexi when you do this week's 10 minute beauty business tip!

Before we get into episode I don't want you to miss any of the micro mastery classes. Check them all out click here

Now for the episode:

November is here, and with it comes a whirlwind of salon updates, strategies, and innovations. Dive into this episode as we discuss the hustle of the salon world during these crucial months, the importance of intentional business, and the exciting addition of our 360-degree rotating photo booth. Whether you're navigating the salon sprint or just curious about the behind-the-scenes of salon management, this episode is a treasure trove of insights and fun revelations

The highlight? Our brand-new 360-degree rotating photo booth! It's all about elevating our content and giving our clients an experience they'll never forget. From capturing those perfect hair moments to just having a bit of fun, this addition is already a hit.

As we navigate the end of the year, join me in reflecting on our journey and looking ahead. There's so much in store, from business insights to beauty trends, and I can't wait to share it all with you. Dive in and let's embrace the November updates together!

Enjoy!

RESOURCES:

1. Check out Micro Mastery Classes - CLICK HERE

2. Join Waitlist to hear about the next Dream Ten Retreat - CLICK HERE

3. Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

4. Follow Ooh La La Salon on IG - @oohlalabeauties

5. Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

6. Find resources online at www.lexilomax.com and on IG @lomax.lexi

What is your customer journey? Do you have a customer journey?  Getting this right will make your clients feel special, will make you stand out from the rest and most importantly will keep your amazing clients coming back to you.  In this episode, I walk you through where your customer journey begins and ends.  Also, share some super exciting news... you don't want to miss it!!

Send Lexi a DM if you have any questions on this episode

Make sure you are on Lexi’s email list to receive Lexi's Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Thanks for following @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

This episode Lexi shares her tips on how to maneuver Coronavirus and your beauty business, and make money now while how to connect with clients for lasting relationships. As information changes Lexi will continue to make updates here on the podcast and on Instagram. Thanks for following @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community in these times of unprecedented events. We WILL get through this together. Find resources online at www.lexilomax.com and on IG @lomax.lexi

I'm beyond thrilled to share the latest episode of the 10 Minute Beauty Business Podcast with you. This week, I had the absolute pleasure of chatting with the incredible Nina Tulio. We dove into her remarkable 27-year journey in the beauty industry, touching on her diverse roles from hairstylist to salon owner, and now, a sought-after educator. Nina's story is not only inspiring but also packed with valuable insights for anyone looking to elevate their beauty business.

Nina shared her passion for supporting commissioned salon owners, emphasizing the importance of profitability and understanding your numbers. She provided actionable advice on pricing, product costs, and ensuring your business remains profitable without feeling guilty about making money. Nina's commitment to helping beauty professionals thrive by understanding their financials and setting strong business foundations is truly commendable. If you've ever struggled with pricing or profitability, this episode is a must-listen.

One of the key takeaways from our conversation was the evolving landscape of the beauty industry, especially the shift from traditional salon models to hybrid and commission-based structures. Nina highlighted the importance of adapting to these changes, ensuring your leadership and business practices are up-to-date to stay competitive. We discussed the resurgence of commission salons and the trend of independent stylists moving back to these models, seeking stability and growth. Nina's insights into these industry shifts are invaluable for anyone looking to navigate the future of their beauty business.

Lastly, we talked about the importance of setting clear boundaries and policies while maintaining empathy and humility in our interactions with clients and teams. Nina's balanced approach to business, combining strong leadership with genuine care for others, is something every beauty professional can learn from. Whether you're dealing with pricing dilemmas or client management, Nina's strategies will help you find the right balance. Don't miss out on this episode full of practical advice and heartfelt wisdom!

Tune in now to soak up all the knowledge and start implementing these proven strategies to take your beauty business to the next level!

Connect with Nina through her website - www.ninatulio.com

Hot topic episode. in this episode Lexi talks about Bad Gossip and why it's so toxic, as well as how to create Good Gossip in the salon environment, and how it can benefit your business and life.  Connect with Lexi online at www.lexilomax.com and @lomax.lexi on Instagram.  

Before we get into the episode details, don't miss your opportunity to get all three summer micro mastery classes in a bundle for $111. This is the last week this offer is available and then it will return to normal pricing. Are you ready to move your business forward? Are you ready to get clear on what you need to do? Are you ready to have some fun? Well don't delay, sign up today - CLICK HERE.

Now for the episode:

This is Lexi’s June salon owner Focus episode. She shares what she's up to this month in her salon as they enter into the 17th year of business at ooh la la! If you want to see the new website that lexi references check out www.lexilomax.com 

Big shout to Claire Monroe - The salon VA of our dreams. @clairemonroehairco on Instagram and at www.clairemonroehairco.com 

Tune in and enjoy the episode.

RESOURCES:

1. Join Waitlist to hear about the next Salon Business Retreat - CLICK HERE

2. Monthly Masterclass waitlist - CLICK HERE to ensure you don't miss a thing

3. Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

4. Follow Ooh La La Salon on IG - @oohlalabeauties

5. Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

6. Find resources online at www.lexilomax.com and on IG @lomax.lexi

Work with me: Salon Minds: A three-month mastermind program opening this month, offering one-to-one support and a group setting with other salon owners to streamline the process of making salon ownership more peaceful and profitable - ⁠⁠CLICK HERE⁠ To the episode:

This episode is all about embracing change and the beauty of evolution within our podcast and your business. So, whether you're tuning in through your headphones or watching us on YouTube, get ready for an insightful blend of audio-visual content that aims to enrich your beauty business journey.

Today, we delve deep into a subject that's both personal and universally resonant among salon owners: the complex world of guilt. With 18 years of salon ownership under my belt, I've had my fair share of navigating the highs and lows, the profits and the doubts. Yet, what stands out most is the surprising role guilt has played in my journey—a sentiment that often stems from our actions and decisions as we strive to build wealth and success in our salons. It's a topic that's rarely discussed, yet profoundly impacts how we operate and view our accomplishments.

But it's not all introspection; this episode is packed with actionable advice and insights. From understanding the delicate balance between ego and humility in pricing strategies to recognizing the importance of setting clear boundaries with our teams, we're tackling guilt from every angle. More importantly, I share strategies to reframe your mindset around guilt, emphasizing the critical role of money mindset in shaping our business decisions and personal growth. Whether you're dealing with internal struggles or external pressures, the conversation aims to equip you with the tools to play big, shed unnecessary guilt, and lead your business with confidence and integrity.

And there's more! We're also giving you a sneak peek into Salon Minds, my salon business mastermind, designed to empower salon owners like you to conquer guilt and leap towards success with solid systems, strategies, and support. As we navigate this episode, remember, guilt in business is a journey, not a destination. It's about learning, growing, and understanding that feeling guilty is often a sign of our commitment to doing better. So join me, Lexi Lomax, as we explore the nuances of guilt in the beauty business, offering you a roadmap to overcome it and thrive. Your journey to a guilt-free business starts here, and I can't wait to dive in with you.

How do you market your business?

Are you struggling to get your message out there?

Well listen in, this episode is for you.  I am about to give you 20 ways to market your business...yes 20....

These 20 things are easy to implement.  Because remember, I've said it before and I will say it again and again, business is easy, we just have a fixation on over complicating it, especially the marketing part.

If we follow simple steps, in the right order, then guess what.... our business will sky rocket! Trust me, I've see it with my students all the time.  The fundamentals that I share in this episode are exactly what we implement in Salon Quarterly.  These marketing building blocks will grow your business, allow you to engage with your clients and get your message out there about your products and services.

Send me a DM if you have any questions on this episode

Make sure you secure your spot on the waitlist for Salon Quarterly 2023.  We will have one flash sale before the end of the year, which will allow you to lock in 2022 prices, and if you're sitting on the waitlist you will be the first to hear about it.

**SIGN UP TO SALON QUARTERLY WAITLIST**

There's a shift coming and I don't want you to miss it.  It's your time

RESOURCES:
Beauty Biz BFF doors are open and ready for you, so CLICK HERE to join TODAY

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

How do you make traction in your business?

Are you saying, "Lexi

1. I know my services
2. I know my target customer
3. I know my gal

But I'm still not getting the results I want/need in my business, I'm still not driving the needle".

You are not alone. I hear this in my DM's all the time.

So in today's episode I would like to introduce you to SPRINTING.

When you know you need to do something to reach a goal, sprinting is perfect for you.  It's all about short sharp bursts over a shorter period of time.

Listen into this episode to get ideas about how a sprint is exactly what you need right now, how a sprint is what I am doing at the salon to the end of the year.

Enjoy!

Also, there is some new news coming about Salon Quarterly, things are changing, and as always, my podcast peeps will be the first to hear.  But make sure you are on the waitlist to secure your spot for 2023.  We will have one flash sale before the end of the year, which will allow you to lock in 2022 prices, and if you're sitting on the waitlist you will be the first to hear about it.

SIGN UP TO SALON QUARTERLY WAITLIST

Don't miss it, get ready for 2023!

Send me a DM if you have any questions on this episode

RESOURCES:

Beauty Biz BFF doors are open and ready for you, so CLICK HERE to join TODAY

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

Today, we're tackling a topic that hits close to home for every salon owner: the intricate balance between maintaining professional relationships while fostering personal connections within the salon. As a salon owner myself, I've navigated these waters, striving to create an environment that harmonizes team unity with individual success. This episode is essential listening for anyone within the beauty sector looking to refine their leadership approach and enhance team dynamics.

I want to start by expressing my profound appreciation for each of you. Your engagement, feedback, and continuous support inspire me every day. It motivates me to bring you more of the content you love, including exclusive masterclasses that strengthen our community. Your involvement is a constant reminder of why this podcast matters, and I'm thrilled to offer more opportunities for us to connect and grow our beauty businesses together, always mindful of the personal commitments we all value.

In this episode, we delve into the complexities of in-salon relationships. This discussion, sparked by an active conversation on my Instagram, reveals the varied approaches salon owners take—from being everyone's best friend to adopting a strict leadership stance. Through your stories and my own experiences, we explore how to cultivate a salon culture that respects professional boundaries while acknowledging our shared humanity.

Finally, I'll share insights from my journey as a salon owner who emphasizes business growth without compromising on personal integrity. We'll discuss effective strategies for hiring, promoting a respectful work environment, and maintaining a suitable distance while still offering support to our teams. Packed with actionable advice, this episode aims to equip salon owners with the tools needed to achieve a balance of approachability and professionalism, setting the stage for a thriving and respectful beauty business. Join us as we embark on this journey to elevate both our leadership skills and our beauty enterprises.

At the time of release the doors to ⁠Salon Quarterly⁠ for Quarter 2 of 2023 are Open. So, if you would like to make more money, have more freedom in your life, gain more flexibility, whatever it is you want more of, SQ will show you the roadmap to get there. We only open the doors ever 3 months, don't miss your spot. ⁠CLICK HERE⁠ to join.   Now for the episode: What is a heart centered business? What does that even mean to be a heart lead entrepreneur! In this episode, I am explain all about this topic from my perspective, how I choose a heart-centered approach to business and how this impacts my decisions. I am also giving you other examples of what a heart centered business could look like. But remember any cause that you choose to get involved with, any plans you put in place MUST be aligned with your values, it is imperative that they are true to you. For myself and my salon family at Ooh La La we support a local children's charity called Youth Venture. Watching what this organisation do for these kids has had such a massive impact on my life. We made a decision at the salon to support this charity throughout the year whatever way we can. For me this is just one of the ways that my heart centered business works. Chantelle, a member of Salon Quarterly Program, is a great example of this. She has started the Cut Kids Hunger project, which is dedicated to helping children in her community who are hungry. Through her project, she has partnered with a backpack program to send food home with kids in need. She has also held cutathons, which have raised money to support the backpack program. Chantelle's example shows that even small businesses can make a difference in their communities. Being heart-led in business is a great way to stay motivated and energized in your work. It’s a way to make a difference in the world and show your clients that you care. Taking the time to be kind and generous can help you create a business that is rooted in compassion and understanding. Enjoy the episode! RESOURCES: Chantelle Cut Kids Hunger - cutkidshunger & @cdabackpackprogram Youth Venture - https://yvteencenters.org/ Join Salon Quarterly - CLICK HERE Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE! Follow Ooh La La Salon on IG - @oohlalabeauties Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community. Find resources online at www.lexilomax.com and on IG @lomax.lexi

How to finish strong in the salon

So, if you listen to the podcast all the time you will know that planning is my jam, I can nerd out on this topic for hours, if you let me.  In this episode I want to tell you what to do to make sure you end 2022 strong, ready for 2023.

This is my short list of what to avoid in Q4 and things that will help you finish the year strong in your salon.  Through this episode I want you to remember to take what works for you and leave what doesn't, because there's a lot of things, but even the things that are not right for you right this moment, they may be right for you in time.

Enjoy the episode.

*** Salon Quarterly doors are open for the final quarter of 2022.  SIGN UP HERE 

RESOURCES:

And don't forget Beauty Biz BFF is now open so CLICK HERE to join TODAY

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Send me a DM if you have any questions on this episode

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

In this episode Lexi shares tips for holiday promotion planning - This year more than ever it’s time to have a stellar holiday season filled with abundant profits, and purpose being fulfilled.

Join Lexi and have the most abundant holiday season by signing up for Lexi’s HOLIDAY PROFIT PLANNING WORKSHOP. The LIVE workshop is 10/5/2020 at 2pm PST, and a replay will be available. Sign up HERE!

Thanks for following @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community in these times of unprecedented events. We WILL get through this together. Find resources online at www.lexilomax.com and on IG @lomax.lexi

Join  Lexi’s HOLIDAY PROFIT PLANNING WORKSHOP HERE to be sure to snag your seat. Limited seats available.

In this episode Lexi gives an update on life back in the salon, what’s next for her students and YOU the podcast listener.

Join lexi’s email list here: https://www.lexilomax.com/general-opt-in

Thanks for following @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community in these times of unprecedented events. We WILL get through this together. Find resources online at www.lexilomax.com and on IG @lomax.lexi

In this Episode lexi shares some fun gratitude prompts and a little update of positivity as we head into a holiday week, dealing with the pandemic, and some holiday wishes too!

For the 2021 beauty biz plan-a- thon waitlist click here: https://www.lexilomax.com/vm-waitlist-1

Special email goes out to the waitlist on turkey day!!! Don't miss the email!

Before we get into episode I don't want you to miss any of the micro mastery classes. Check them all out click here

Now for the episode:

Ever feel like the days just zoom by, especially when Q4 is knocking at the door?

In this episode of the "10 Minute Beauty Business Podcast," we're diving into the real talk about sticking to your commitments in the beauty biz. As the year speeds up, it's all about checking in: are you really keeping those promises to your business and, well, to yourself?

Also, guess what? We've got some juicy changes brewing for the podcast, and we can't wait to spill the beans. From giving the podcast a fresh new look to jumping into the YouTube scene, things are shaking up.

But here's the thing: no matter the changes, it all boils down to one word - commitment. Whether it's posting that selfie on Insta, pushing that trendy salon retail, or just being there for your clients, are you all in?

Through some personal stories and a sprinkle of wisdom, this episode is all about the power of sticking to your word and the magic that happens when you do. From the ups and downs of running a salon to those "aha!" moments in business, it's a rollercoaster of learning and growing. And hey, while knowing the latest in beauty trends or which beauty products are hot right now is cool, what really counts is your hustle and heart.

Ready to amp up your beauty game? Dive into this chat, and hey, slide into our DMs with your thoughts on this episode and the fresh vibes coming to the pod. Let's rock this beauty business journey together!

Enjoy!

RESOURCES:

1. Check out Micro Mastery Classes - CLICK HERE

2. Join Waitlist to hear about the next Dream Ten Retreat - CLICK HERE

3. Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

4. Follow Ooh La La Salon on IG - @oohlalabeauties

5. Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

6. Find resources online at www.lexilomax.com and on IG @lomax.lexi

What do you do when the ... hits the fan? Do you run and hide? Do you ignore?

When you are in business you can't do either of those things, we need to face problems in our business, whether that is changes from the owner of the salon, whether that is hiring / firing, whatever it may be, we cannot close our eyes and hope that it is going to go away. At the same time, you cannot blow up and explode each and every time something / somebody pushes your buttons.

I've been getting so many DM's lately about this very problem, people are always looking for solutions, looking for guidance. So, in this episode I break it down for you, I'm giving you the playbook of how to ACT not REACT to these situations. I want you to be armed with tools to get you through whatever business and life has to throw at you.

Send me a DM if you have any questions on this episode

RESOURCES:

Check out Beauty Biz BFF - CLICK HERE to join TODAY

Join Salon Quarterly Waitlist - CLICK HERE 

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi