The 37% (Persuasion)

In a world full of choices, how do successful people make the decisions that define their careers and personal lives? The 37% Podcast explores the science and psychology of decision-making, helping professionals navigate their most important choices. Hosted by executive coaches Áine Maguire and Susy Kenefick, the podcast dives deep into the moments that shape careers, leadership paths, and personal lives. Each episode brings entrepreneurs, leaders, and experts to reflect on the critical decisions they’ve made—and how those decisions changed their trajectories. At the heart of the podcast is the 37% Rule, a mathematical principle suggesting that after considering 37% of your options, you have enough information to make a well-informed choice. Áine and Susy break down this rule, blending insights from neuroscience, psychology, and strategic thinking to help listeners make smarter, faster decisions. From career pivots and leadership challenges to personal life choices, The 37% Podcast offers practical tools and fresh perspectives. Learn how to balance gut instinct with logic, overcome decision paralysis, and gain confidence in your decision-making abilities. If you're looking to sharpen your decision-making skills and take control of the choices that shape your future, tune in to The 37% Podcast and explore the intersection of psychology, strategy, and intuition.